Share of Clicks for top 10 UK Telecommunications Wireless Services brands
Here are the Top 10 competitors in the industry by Share of Clicks for the last month.
| Domain | Share of clicks |
|---|---|
| vodafone.co.uk | 10.11 |
| ee.co.uk | 9.57 |
| three.co.uk | 7.7 |
| uswitch.com | 7.5 |
| virginmedia.com | 4.86 |
| lebara.co.uk | 4.34 |
| giffgaff.com | 3.96 |
| o2.co.uk | 3.2 |
| sky.com | 2.72 |
| lycamobile.co.uk | 2.7 |
| others | 43.34 |
- vodafone.co.uk - 10.11%
- ee.co.uk - 9.57%
- three.co.uk - 7.7%
- uswitch.com - 7.5%
- virginmedia.com - 4.86%
- lebara.co.uk - 4.34%
- giffgaff.com - 3.96%
- o2.co.uk - 3.2%
- sky.com - 2.72%
- lycamobile.co.uk - 2.7%
- others - 43.34%
Copyright © Adthena. All rights reserved.
In the telecommunications PPC landscape, Vodafone leads with 10.11% click share, followed by EE at 9.57%. ‘Others’ dominate with 43.34%, highlighting diverse competition.
Share of Spend for the top 10 UK Telecommunications Wireless Services brands
Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month.
| Date | ee.co.uk | uswitch.com | vodafone.co.uk | three.co.uk | virginmedia.com | lebara.co.uk | giffgaff.com | o2.co.uk | viking-direct.co.uk | sky.com |
|---|---|---|---|---|---|---|---|---|---|---|
| 2025/10/01 | 8.06% | 6.78% | 7.89% | 8.17% | 4.92% | 1.84% | 4.31% | 3.91% | 2.4% | 3.82% |
| 2025/10/02 | 11.15% | 6.75% | 7.47% | 7.78% | 3.86% | 2.36% | 3.83% | 2.85% | 4.07% | 4.63% |
| 2025/10/03 | 10.59% | 7.34% | 6.76% | 7.13% | 4.84% | 3.01% | 4.04% | 3.57% | 4.11% | 4.45% |
| 2025/10/04 | 11.02% | 4.07% | 8.76% | 7.23% | 5.38% | 3.07% | 3.77% | 3.8% | 2.65% | 4.67% |
| 2025/10/05 | 10.47% | 6.12% | 7.98% | 8.58% | 6.51% | 2.56% | 3.11% | 2.78% | 4% | 3.83% |
| 2025/10/06 | 9.94% | 7.01% | 8.37% | 7.25% | 4.97% | 3.9% | 4.04% | 3.53% | 2.85% | 3.54% |
| 2025/10/07 | 10.46% | 8.21% | 6.41% | 6.86% | 5.64% | 3.76% | 3.75% | 3.5% | 1.77% | 4% |
| 2025/10/08 | 10.15% | 8.29% | 7.6% | 7.72% | 5.26% | 4.39% | 4.18% | 3.51% | 2.39% | 3.5% |
| 2025/10/09 | 10.08% | 9.56% | 6.05% | 6.4% | 4.77% | 3.56% | 3.66% | 3.07% | 4.73% | 4.15% |
| 2025/10/10 | 11.39% | 6.74% | 6.53% | 6.11% | 4.25% | 3.57% | 3.59% | 2.88% | 2.44% | 5.36% |
| 2025/10/11 | 11.18% | 8.42% | 6% | 7.67% | 5.53% | 3.36% | 4.18% | 3.48% | 1.14% | 6.5% |
| 2025/10/12 | 8.85% | 8.77% | 6.22% | 7.77% | 4.57% | 4.07% | 4.32% | 3.16% | 0.83% | 4.33% |
| 2025/10/13 | 10.45% | 7.94% | 4.57% | 7.05% | 4.56% | 4.25% | 3.69% | 3.63% | 1.37% | 3.93% |
| 2025/10/14 | 12.05% | 7.32% | 5.97% | 7.21% | 4.68% | 3.43% | 3.68% | 3.15% | 2.28% | 4.82% |
| 2025/10/15 | 9.46% | 6.21% | 7.67% | 8.54% | 3.69% | 3.77% | 3.84% | 2.94% | 2.86% | 3.47% |
| 2025/10/16 | 8.26% | 5.28% | 8.26% | 8.17% | 3.84% | 4.39% | 3.64% | 2.83% | 3.55% | 2.23% |
| 2025/10/17 | 7.16% | 5.23% | 6.26% | 7.98% | 5.1% | 3.97% | 4.04% | 3.15% | 4% | 2.7% |
| 2025/10/18 | 7.02% | 6.08% | 7.36% | 8.18% | 3.26% | 3.77% | 3.79% | 2.85% | 3.48% | 2.39% |
| 2025/10/19 | 8.15% | 8.69% | 7.74% | 7.38% | 4.16% | 3.99% | 4.37% | 3.24% | 3.5% | 2.67% |
| 2025/10/20 | 6.32% | 7.15% | 7.34% | 6.88% | 4.84% | 4.43% | 4.37% | 3.24% | 3.85% | 2.63% |
| 2025/10/21 | 7.86% | 7.68% | 6.63% | 7.12% | 5.05% | 3.17% | 4.14% | 3.25% | 5% | 2.83% |
| 2025/10/22 | 7.4% | 7.22% | 6.48% | 8.15% | 5.04% | 3.19% | 4.23% | 2.5% | 6.26% | 1.57% |
| 2025/10/23 | 8.18% | 8.28% | 7.63% | 7.6% | 5.87% | 3.52% | 4% | 2.75% | 5.21% | 1.63% |
| 2025/10/24 | 8.63% | 7.77% | 7.99% | 7.97% | 5.9% | 4.13% | 4.25% | 2.32% | 2% | 1.54% |
| 2025/10/25 | 8.9% | 7.96% | 10.77% | 8.06% | 5.56% | 4.81% | 4.35% | 2.8% | 0.99% | 1.09% |
| 2025/10/26 | 9.68% | 8.29% | 9.6% | 8.45% | 6.73% | 5.02% | 4.55% | 3.4% | 0.69% | 1.29% |
| 2025/10/27 | 10.4% | 7.71% | 9.54% | 8.54% | 5.51% | 5.17% | 4.94% | 2.88% | 1.17% | 1.03% |
| 2025/10/28 | 9.25% | 8.94% | 6.93% | 7.83% | 4.79% | 4.93% | 4.26% | 3.19% | 1.2% | 2.14% |
| 2025/10/29 | 10.28% | 9.61% | 7.45% | 6.65% | 5.1% | 3.95% | 3.47% | 2.67% | 1.95% | 1.76% |
| 2025/10/30 | 10.91% | 11.16% | 8.38% | 5.84% | 5.44% | 4.74% | 3.49% | 2.46% | 2.01% | 2.28% |
| 2025/10/31 | 12.15% | 9.86% | 7.35% | 6.87% | 5.9% | 4.98% | 4.15% | 2.63% | 2.19% | 1.72% |
- ee.co.uk
- uswitch.com
- vodafone.co.uk
- three.co.uk
- virginmedia.com
- lebara.co.uk
- giffgaff.com
- o2.co.uk
- viking-direct.co.uk
- sky.com
Copyright © Adthena. All rights reserved.
In October 2025, ee.co.uk led with fluctuating spend, peaking at 12.15 on the 31st. uswitch.com and vodafone.co.uk showed consistent mid-range values. three.co.uk maintained stability, while virginmedia.com and lebara.co.uk saw gradual increases. giffgaff.com and o2.co.uk had modest fluctuations. viking-direct.co.uk and sky.com experienced lower, varied trends.
Competitor Count for UK Telecommunications Wireless Services
Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month.
| Date | Competitor Count |
|---|---|
| 2025/10/01 | 240 |
| 2025/10/02 | 228 |
| 2025/10/03 | 229 |
| 2025/10/04 | 216 |
| 2025/10/05 | 222 |
| 2025/10/06 | 223 |
| 2025/10/07 | 232 |
| 2025/10/08 | 225 |
| 2025/10/09 | 221 |
| 2025/10/10 | 234 |
| 2025/10/11 | 217 |
| 2025/10/12 | 220 |
| 2025/10/13 | 228 |
| 2025/10/14 | 227 |
| 2025/10/15 | 224 |
| 2025/10/16 | 228 |
| 2025/10/17 | 228 |
| 2025/10/18 | 232 |
| 2025/10/19 | 219 |
| 2025/10/20 | 227 |
| 2025/10/21 | 221 |
| 2025/10/22 | 220 |
| 2025/10/23 | 219 |
| 2025/10/24 | 229 |
| 2025/10/25 | 213 |
| 2025/10/26 | 216 |
| 2025/10/27 | 212 |
| 2025/10/28 | 226 |
| 2025/10/29 | 231 |
| 2025/10/30 | 223 |
| 2025/10/31 | 230 |
Copyright © Adthena. All rights reserved.
October saw fluctuating advertiser numbers, starting at 240, dipping mid-month, and closing at 230.
