Share of Clicks for top 10 AUS Travel Accommodation brands
Here are the Top 10 competitors in the industry by Share of Clicks for the last month.
| Domain | Share of clicks |
|---|---|
| booking.com | 64.75 |
| hotels.com | 6.19 |
| airbnb.com.au | 4.89 |
| skyscanner.com.au | 3.17 |
| trivago.com.au | 2.67 |
| wotif.com | 2.22 |
| ihg.com | 1.6 |
| rydges.com | 1.32 |
| stayz.com.au | 1.3 |
| luxuryescapes.com | 1.24 |
| others | 10.65 |
- booking.com - 64.75%
- hotels.com - 6.19%
- airbnb.com.au - 4.89%
- skyscanner.com.au - 3.17%
- trivago.com.au - 2.67%
- wotif.com - 2.22%
- ihg.com - 1.6%
- rydges.com - 1.32%
- stayz.com.au - 1.3%
- luxuryescapes.com - 1.24%
- others - 10.65%
Copyright © Adthena. All rights reserved.
Booking.com dominates with 64.75% click share, overshadowing others like Hotels.com at 6.19% and Airbnb at 4.89%. ‘Others’ collectively hold 10.65%.
Share of Spend for the top 10 AUS Travel Accommodation brands
Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month.
| Date | booking.com | skyscanner.com.au | wotif.com | hotels.com | trivago.com.au | qantas.com | luxuryescapes.com | ihg.com | airbnb.com.au | expedia.com.au |
|---|---|---|---|---|---|---|---|---|---|---|
| 2026/08/01 | 52.63% | 3.08% | 1.89% | 11.05% | 5.8% | 1.78% | 2.29% | 1.74% | 2.39% | 2.54% |
| 2026/08/02 | 55.57% | 2.2% | 2.06% | 8.38% | 3.39% | 1.75% | 2.18% | 1.43% | 2.19% | 2.49% |
| 2026/08/03 | 56.29% | 3.33% | 1.92% | 9.07% | 4.8% | 1.13% | 2.16% | 1.64% | 1.7% | 2.66% |
| 2026/08/04 | 43.28% | 2.49% | 2.51% | 7.34% | 9.05% | 2.77% | 3.76% | 1.58% | 3% | 2.87% |
| 2026/08/05 | 52.96% | 2.81% | 2.63% | 8.31% | 5.99% | 2.41% | 2.34% | 1.81% | 2.28% | 2.69% |
| 2026/08/06 | 52.06% | 2.46% | 2.43% | 7.55% | 6.66% | 2.45% | 2.77% | 1.9% | 1.88% | 3.23% |
| 2026/08/07 | 59.22% | 3.59% | 2.39% | 5.64% | 3.47% | 1.95% | 2.44% | 2.5% | 2.35% | 1.99% |
| 2026/08/08 | 63.75% | 3.21% | 2.34% | 6.22% | 3.34% | 1.77% | 2.54% | 2.72% | 0.82% | 1.21% |
| 2026/08/09 | 60.66% | 3.63% | 3.35% | 7.11% | 3.92% | 1.71% | 2.5% | 2.33% | 2.08% | 1.84% |
| 2026/08/10 | 63.89% | 4.64% | 3.24% | 5.15% | 2.58% | 0.83% | 2.29% | 2.46% | 1.09% | 0.81% |
| 2026/08/11 | 55.47% | 6.72% | 4.02% | 7.16% | 2.66% | 0.78% | 2.63% | 1.61% | 2% | 3.08% |
| 2026/08/12 | 58.45% | 3.52% | 1.97% | 8.06% | 2.79% | 0.87% | 1.78% | 3.17% | 2.07% | 1.69% |
| 2026/08/13 | 56.38% | 3.13% | 1.75% | 7.8% | 3.81% | 0.83% | 1.86% | 2.59% | 2.01% | 1.87% |
| 2026/08/14 | 59.8% | 2.87% | 2.47% | 5.49% | 3.37% | 1.09% | 2.25% | 3.41% | 2.47% | 1.41% |
| 2026/08/15 | 56.53% | 3.36% | 2.81% | 7.15% | 3.3% | 1.68% | 2.15% | 2.65% | 2.42% | 2.53% |
| 2026/08/16 | 52.66% | 3.64% | 4.69% | 7.16% | 3.93% | 1.23% | 2.44% | 2.55% | 3.34% | 2.03% |
| 2026/08/17 | 55.8% | 4.22% | 4.41% | 7.55% | 3.17% | 1.01% | 1.7% | 2.71% | 1.84% | 2.97% |
| 2026/08/18 | 51.73% | 4.18% | 4.35% | 12.7% | 2.9% | 1.04% | 1.7% | 1.81% | 1.51% | 3.84% |
| 2026/08/19 | 58.14% | 3.93% | 2.39% | 8.87% | 3.35% | 1.08% | 1.84% | 2.58% | 3.22% | 1.45% |
| 2026/08/20 | 54.85% | 3.8% | 2.05% | 9.43% | 4.25% | 1.07% | 1.92% | 2.79% | 2.38% | 2.41% |
| 2026/08/21 | 60.2% | 3.56% | 2.18% | 7.1% | 5% | 2.2% | 1.82% | 2.4% | 2.12% | 2.1% |
| 2026/08/22 | 61.9% | 5.38% | 1.88% | 6.12% | 4.07% | 0.86% | 1.75% | 4.05% | 1.7% | 2.23% |
| 2026/08/23 | 59.69% | 4.65% | 2.17% | 7.74% | 5.66% | 1.92% | 1.74% | 3.09% | 1.39% | 2.53% |
| 2026/08/24 | 63.68% | 3.73% | 2.5% | 5.51% | 2.65% | 1.09% | 2.14% | 2.85% | 1.56% | 1.66% |
| 2026/08/25 | 57.2% | 4.5% | 3.14% | 8.11% | 2.82% | 1.28% | 2.18% | 2.81% | 2.8% | 1.86% |
| 2026/08/26 | 60.96% | 4.08% | 2.92% | 6.86% | 2.84% | 1.16% | 2.12% | 3.3% | 2.08% | 1.57% |
| 2026/08/27 | 61.76% | 4.03% | 2.64% | 7.13% | 2.79% | 1.23% | 2.2% | 3.22% | 1.73% | 1.29% |
| 2026/08/28 | 61.15% | 5.87% | 2.68% | 6.26% | 2.53% | 1.14% | 2.24% | 3.47% | 1.74% | 1.43% |
| 2026/08/29 | 58.12% | 8.28% | 2.54% | 6.52% | 3.18% | 1.22% | 1.94% | 3.57% | 1.55% | 2.66% |
| 2026/08/30 | 60.66% | 5.47% | 3.17% | 6.53% | 3.24% | 1.6% | 2.02% | 2.72% | 1.65% | 2.25% |
| 2026/08/31 | 60.11% | 5.99% | 5.21% | 4.67% | 3.64% | 1.96% | 1.94% | 1.58% | 1.16% | 0.47% |
- booking.com
- skyscanner.com.au
- wotif.com
- hotels.com
- trivago.com.au
- qantas.com
- luxuryescapes.com
- ihg.com
- airbnb.com.au
- expedia.com.au
Copyright © Adthena. All rights reserved.
In August 2026, booking.com dominated with a peak spend share of 63.89% on the 10th. Skyscanner.com.au saw a notable rise, reaching 8.28% on the 29th. The month concluded with booking.com maintaining a strong lead.
Competitor Count for AUS Travel Accommodation
Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month.
| Date | Competitor Count |
|---|---|
| 2026/08/01 | 418 |
| 2026/08/02 | 391 |
| 2026/08/03 | 398 |
| 2026/08/04 | 383 |
| 2026/08/05 | 357 |
| 2026/08/06 | 348 |
| 2026/08/07 | 337 |
| 2026/08/08 | 301 |
| 2026/08/09 | 329 |
| 2026/08/10 | 325 |
| 2026/08/11 | 351 |
| 2026/08/12 | 313 |
| 2026/08/13 | 322 |
| 2026/08/14 | 325 |
| 2026/08/15 | 302 |
| 2026/08/16 | 308 |
| 2026/08/17 | 287 |
| 2026/08/18 | 298 |
| 2026/08/19 | 271 |
| 2026/08/20 | 305 |
| 2026/08/21 | 329 |
| 2026/08/22 | 321 |
| 2026/08/23 | 306 |
| 2026/08/24 | 340 |
| 2026/08/25 | 315 |
| 2026/08/26 | 311 |
| 2026/08/27 | 317 |
| 2026/08/28 | 315 |
| 2026/08/29 | 303 |
| 2026/08/30 | 311 |
| 2026/08/31 | 309 |
Copyright © Adthena. All rights reserved.
August saw a fluctuating trend in distinct advertisers, starting at 418 and ending at 309. The month experienced a notable decline, with a mid-month dip and slight recovery towards the end.
