Share of Clicks for top 10 AUS Travel Accommodation brands
Here are the Top 10 competitors in the industry by Share of Clicks for the last month.
| Domain | Share of clicks |
|---|---|
| booking.com | 58.75 |
| hotels.com | 6.85 |
| airbnb.com.au | 5.31 |
| trivago.com.au | 3.08 |
| wotif.com | 2.43 |
| stayz.com.au | 2.26 |
| agoda.com | 2.19 |
| ihg.com | 2.09 |
| rydges.com | 1.77 |
| skyscanner.com.au | 1.6 |
| others | 13.67 |
- booking.com - 58.75%
- hotels.com - 6.85%
- airbnb.com.au - 5.31%
- trivago.com.au - 3.08%
- wotif.com - 2.43%
- stayz.com.au - 2.26%
- agoda.com - 2.19%
- ihg.com - 2.09%
- rydges.com - 1.77%
- skyscanner.com.au - 1.6%
- others - 13.67%
Copyright © Adthena. All rights reserved.
Booking.com dominates with 58.75% click share, overshadowing others like Hotels.com at 6.85% and Airbnb.com.au at 5.31%. ‘Others’ collectively hold 13.67%, highlighting diverse competition.
Share of Spend for the top 10 AUS Travel Accommodation brands
Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month.
| Date | booking.com | hotels.com | trivago.com.au | skyscanner.com.au | stayz.com.au | ihg.com | wotif.com | airbnb.com.au | agoda.com | expedia.com.au |
|---|---|---|---|---|---|---|---|---|---|---|
| 2026/05/01 | 56.43% | 7.04% | 5.46% | 3.01% | 1.84% | 3.09% | 3.06% | 2.85% | 1.71% | 1.73% |
| 2026/05/02 | 57.91% | 5.74% | 4.9% | 3.02% | 1.48% | 3.52% | 2.68% | 2.29% | 7.79% | 0.6% |
| 2026/05/03 | 61.77% | 6.44% | 3.62% | 2.73% | 1.35% | 2.71% | 2.49% | 2.29% | 5.74% | 0.6% |
| 2026/05/04 | 62.61% | 5.92% | 5% | 2.19% | 1.5% | 2.26% | 2.52% | 2.1% | 4.27% | 1.11% |
| 2026/05/05 | 55.76% | 7.98% | 3.21% | 2.94% | 1.79% | 3.29% | 2.96% | 2.77% | 4.51% | 1.43% |
| 2026/05/06 | 53.76% | 7.21% | 3.31% | 1.91% | 2% | 3.15% | 3.13% | 2.94% | 4.7% | 3.34% |
| 2026/05/07 | 56.07% | 8.91% | 2.52% | 2.76% | 2.16% | 2.47% | 2% | 3.07% | 3.12% | 3.2% |
| 2026/05/08 | 56.07% | 7.22% | 2.65% | 2.28% | 2.62% | 3.47% | 2.73% | 3.01% | 1.55% | 3.71% |
| 2026/05/09 | 57.62% | 6.55% | 2.28% | 2.34% | 1.79% | 3.47% | 2.45% | 2.45% | 6.58% | 2.4% |
| 2026/05/10 | 61.16% | 5.35% | 2.94% | 2.17% | 2.04% | 2.87% | 2.49% | 2.29% | 3.97% | 2.9% |
| 2026/05/11 | 61.23% | 6.81% | 2.02% | 1.82% | 2.15% | 2.36% | 2.74% | 2.05% | 3.99% | 3.08% |
| 2026/05/12 | 46.83% | 11.42% | 4.93% | 2.03% | 3.82% | 4.05% | 3.08% | 3.15% | 0.71% | 2.76% |
| 2026/05/13 | 45.16% | 12.06% | 4.26% | 1.63% | 4.64% | 3.47% | 2.97% | 3.23% | 2.82% | 4.16% |
| 2026/05/14 | 51.48% | 10.79% | 3.21% | 1.93% | 4.13% | 2.92% | 3.25% | 2.81% | 0.98% | 2.87% |
| 2026/05/15 | 53.55% | 9.85% | 3.3% | 2.01% | 3.87% | 3.33% | 3.36% | 2.62% | 0.33% | 2.64% |
| 2026/05/16 | 51.73% | 10.06% | 4.51% | 2.45% | 3.89% | 3.1% | 2.77% | 2.86% | 0.4% | 1.36% |
| 2026/05/17 | 53.23% | 8.41% | 4.49% | 1.26% | 4.21% | 3.33% | 2.99% | 2.87% | 0.26% | 1.74% |
| 2026/05/18 | 49.68% | 11.67% | 2.09% | 2.11% | 4.81% | 2.83% | 3.97% | 3.5% | 0.53% | 2.52% |
| 2026/05/19 | 57.16% | 10.49% | 2.06% | 2.23% | 3.36% | 2.46% | 3.16% | 2.42% | 0.81% | 3.31% |
| 2026/05/20 | 49.09% | 10.44% | 2.39% | 2.04% | 4.64% | 2.88% | 3.51% | 2.63% | 3.01% | 3.24% |
| 2026/05/21 | 49.52% | 9.95% | 3.49% | 1.6% | 4.13% | 2.82% | 3.26% | 2.45% | 1.68% | 2.49% |
| 2026/05/22 | 45.59% | 11.69% | 3.97% | 1.44% | 4.89% | 2.86% | 3.05% | 2.53% | 2.19% | 3.18% |
| 2026/05/23 | 49.5% | 9.63% | 4.29% | 1.64% | 4.59% | 2.37% | 2.85% | 2.73% | 1.68% | 2.31% |
| 2026/05/24 | 56.45% | 8.86% | 3.78% | 1.31% | 3.42% | 2.14% | 2.8% | 2.2% | 2.09% | 2.16% |
| 2026/05/25 | 49.43% | 10.1% | 5.9% | 0.98% | 4.09% | 1.88% | 2.97% | 2.52% | 1.42% | 3.81% |
| 2026/05/26 | 44.63% | 10.19% | 7.55% | 1.54% | 3.42% | 1.71% | 2.22% | 2.08% | 3.97% | 1.8% |
| 2026/05/27 | 40.67% | 11.26% | 8.01% | 1.84% | 4.34% | 1.85% | 3.19% | 2.6% | 1.34% | 2.9% |
| 2026/05/28 | 44.78% | 10.56% | 5.29% | 2.49% | 4.46% | 2.01% | 3.49% | 2.66% | 1.24% | 2.1% |
| 2026/05/29 | 51.85% | 10.26% | 6.14% | 1.17% | 3.48% | 2.64% | 1.92% | 2.29% | 0.96% | 1.28% |
| 2026/05/30 | 52.89% | 8.13% | 5.58% | 1.49% | 3.01% | 3.26% | 2.22% | 2.17% | 1.27% | 1.92% |
| 2026/05/31 | 49.79% | 9.31% | 7.37% | 2.94% | 2.67% | 2.28% | 2.27% | 1.84% | 1.51% | 1.3% |
- booking.com
- hotels.com
- trivago.com.au
- skyscanner.com.au
- stayz.com.au
- ihg.com
- wotif.com
- airbnb.com.au
- agoda.com
- expedia.com.au
Copyright © Adthena. All rights reserved.
In May 2026, booking.com led with fluctuating spend shares, peaking early and dipping mid-month. hotels.com saw a steady rise, while trivago.com.au and skyscanner.com.au experienced varied trends. The month concluded with booking.com maintaining dominance.
Competitor Count for AUS Travel Accommodation
Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month.
| Date | Competitor Count |
|---|---|
| 2026/05/01 | 341 |
| 2026/05/02 | 343 |
| 2026/05/03 | 338 |
| 2026/05/04 | 353 |
| 2026/05/05 | 359 |
| 2026/05/06 | 353 |
| 2026/05/07 | 344 |
| 2026/05/08 | 357 |
| 2026/05/09 | 356 |
| 2026/05/10 | 362 |
| 2026/05/11 | 354 |
| 2026/05/12 | 366 |
| 2026/05/13 | 350 |
| 2026/05/14 | 351 |
| 2026/05/15 | 361 |
| 2026/05/16 | 351 |
| 2026/05/17 | 351 |
| 2026/05/18 | 331 |
| 2026/05/19 | 319 |
| 2026/05/20 | 353 |
| 2026/05/21 | 362 |
| 2026/05/22 | 356 |
| 2026/05/23 | 365 |
| 2026/05/24 | 381 |
| 2026/05/25 | 388 |
| 2026/05/26 | 419 |
| 2026/05/27 | 398 |
| 2026/05/28 | 392 |
| 2026/05/29 | 388 |
| 2026/05/30 | 398 |
| 2026/05/31 | 400 |
Copyright © Adthena. All rights reserved.
May began with 341 advertisers, fluctuating slightly until mid-month. A notable surge occurred from May 24, peaking at 419 on May 26. The month concluded with 400 advertisers, marking a significant increase.
