Share of Clicks for top 10 AUS Travel Accommodation brands
Here are the Top 10 competitors in the industry by Share of Clicks for the last month.
| Domain | Share of clicks |
|---|---|
| booking.com | 44.31 |
| airbnb.com.au | 9.15 |
| hotels.com | 9.1 |
| trivago.com.au | 5.58 |
| wotif.com | 3.6 |
| stayz.com.au | 3.51 |
| expedia.com.au | 3.32 |
| rydges.com | 2.32 |
| agoda.com | 2.3 |
| qantas.com | 1.25 |
| others | 15.56 |
- booking.com - 44.31%
- airbnb.com.au - 9.15%
- hotels.com - 9.1%
- trivago.com.au - 5.58%
- wotif.com - 3.6%
- stayz.com.au - 3.51%
- expedia.com.au - 3.32%
- rydges.com - 2.32%
- agoda.com - 2.3%
- qantas.com - 1.25%
- others - 15.56%
Copyright © Adthena. All rights reserved.
Booking.com dominates with 44.31% click share, followed by Airbnb at 9.15%. Others collectively hold 15.56%, showcasing diverse competition.
Share of Spend for the top 10 AUS Travel Accommodation brands
Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month.
| Date | booking.com | agoda.com | hotels.com | expedia.com.au | wotif.com | airbnb.com.au | trivago.com.au | stayz.com.au | qantas.com | luxuryescapes.com |
|---|---|---|---|---|---|---|---|---|---|---|
| 2026/01/01 | 31.42% | 5.51% | 9.31% | 7.52% | 5.05% | 5.31% | 13.24% | 4.8% | 0.96% | 0.87% |
| 2026/01/02 | 30.93% | 4.4% | 15.58% | 4.88% | 4.07% | 5.15% | 11.35% | 3.64% | 1.15% | 1.52% |
| 2026/01/03 | 29.12% | 4.1% | 17.86% | 5.91% | 3.73% | 3.85% | 12.28% | 3.76% | 1.08% | 1.52% |
| 2026/01/04 | 30.3% | 4.05% | 16.15% | 5.64% | 3.76% | 5.38% | 10.42% | 4.35% | 0.97% | 1.46% |
| 2026/01/05 | 31.33% | 3.29% | 16.41% | 6.66% | 3.51% | 3.87% | 10.87% | 4.09% | 0.84% | 1.53% |
| 2026/01/06 | 29.83% | 5.87% | 15.82% | 4.91% | 3.64% | 4.07% | 10.14% | 3.7% | 0.67% | 1.48% |
| 2026/01/07 | 30.25% | 3.76% | 19.25% | 8.56% | 3.85% | 4.05% | 10.67% | 3.08% | 1.05% | 0.72% |
| 2026/01/08 | 31.02% | 2.58% | 18.11% | 5.97% | 3.89% | 5.33% | 11.13% | 3.23% | 0.65% | 2.03% |
| 2026/01/09 | 33.69% | 1.68% | 17.62% | 3.89% | 4.23% | 6.56% | 8% | 4.75% | 1.05% | 1.28% |
| 2026/01/10 | 33.16% | 4.02% | 13.85% | 4.23% | 3.65% | 6.49% | 9.86% | 4.05% | 0.7% | 1.81% |
| 2026/01/11 | 28.87% | 4.31% | 17.58% | 4.9% | 3.57% | 5.61% | 8.29% | 4.84% | 0.82% | 1.86% |
| 2026/01/12 | 29.69% | 2.92% | 19.6% | 6.6% | 4.29% | 3.66% | 10.53% | 3.56% | 0.82% | 1.95% |
| 2026/01/13 | 28.16% | 4.03% | 17.11% | 6.89% | 4.2% | 6.7% | 7.41% | 4.7% | 1.07% | 1.68% |
| 2026/01/14 | 27.74% | 3.37% | 19.62% | 7.78% | 4% | 6.31% | 9.21% | 4.27% | 1.02% | 2.2% |
| 2026/01/15 | 28.39% | 4.54% | 17.67% | 7.98% | 4.62% | 6.15% | 7.18% | 4.62% | 0.81% | 2.17% |
| 2026/01/16 | 33.62% | 1.67% | 17.67% | 3.89% | 4.19% | 6.59% | 7.94% | 4.79% | 1.03% | 1.29% |
| 2026/01/17 | 30.03% | 4.99% | 15.4% | 7.52% | 3.44% | 7.95% | 7.46% | 5.21% | 0.67% | 2.39% |
| 2026/01/18 | 26.71% | 6.05% | 19.29% | 10.59% | 2.87% | 7.16% | 5.63% | 4.97% | 0.7% | 2.15% |
| 2026/01/19 | 27.12% | 4.59% | 18.77% | 8.7% | 3.09% | 6.46% | 7.18% | 4.74% | 2.51% | 2.61% |
| 2026/01/20 | 28.41% | 3.18% | 15.6% | 8.04% | 2.93% | 8.01% | 7.19% | 5.06% | 3.27% | 2.57% |
| 2026/01/21 | 31.29% | 3.17% | 19.09% | 7.63% | 3.31% | 5.56% | 8.09% | 3.53% | 2.49% | 1.43% |
| 2026/01/22 | 32.37% | 1.68% | 17.48% | 3.11% | 2.89% | 8.07% | 8.62% | 4.46% | 3.86% | 1.68% |
| 2026/01/23 | 31.66% | 2.33% | 20.45% | 6.46% | 2.66% | 4.87% | 9.12% | 3.26% | 3.41% | 1.71% |
| 2026/01/24 | 28.34% | 2.05% | 20.36% | 5.86% | 1.82% | 5.81% | 11.67% | 3.52% | 3.62% | 2.07% |
| 2026/01/25 | 31.25% | 2.97% | 18.59% | 5.18% | 2.11% | 5.23% | 9.89% | 3.02% | 3.81% | 1.84% |
| 2026/01/26 | 27.37% | 3.89% | 19.12% | 8.5% | 2.89% | 5.68% | 10.04% | 2.9% | 2.39% | 1.32% |
| 2026/01/27 | 28.94% | 4.52% | 19.35% | 5.76% | 3.3% | 4.74% | 10.66% | 3.11% | 3.01% | 1.16% |
| 2026/01/28 | 57.48% | 1.79% | 10.99% | 6.55% | 4.44% | 3.46% | 3.45% | 1.89% | 1.35% | 0.56% |
| 2026/01/29 | 61.22% | 0.79% | 9.3% | 5.39% | 4.92% | 3.31% | 2.92% | 1.98% | 1.47% | 0.64% |
| 2026/01/30 | 61.6% | 1.11% | 8.82% | 4.06% | 5.28% | 3.5% | 4.73% | 2.04% | 1.11% | 0.61% |
| 2026/01/31 | 60.28% | 7.37% | 7.24% | 4.82% | 4.72% | 3.29% | 2.26% | 1.71% | 1.51% | 0.64% |
- booking.com
- agoda.com
- hotels.com
- expedia.com.au
- wotif.com
- airbnb.com.au
- trivago.com.au
- stayz.com.au
- qantas.com
- luxuryescapes.com
Copyright © Adthena. All rights reserved.
In January 2026, booking.com dominated with a significant surge at month’s end, peaking at 61.60. Agoda and hotels.com fluctuated, while trivago.com.au and qantas.com saw notable declines.
Competitor Count for AUS Travel Accommodation
Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month.
| Date | Competitor Count |
|---|---|
| 2026/01/01 | 320 |
| 2026/01/02 | 321 |
| 2026/01/03 | 320 |
| 2026/01/04 | 308 |
| 2026/01/05 | 320 |
| 2026/01/06 | 323 |
| 2026/01/07 | 316 |
| 2026/01/08 | 341 |
| 2026/01/09 | 332 |
| 2026/01/10 | 341 |
| 2026/01/11 | 349 |
| 2026/01/12 | 331 |
| 2026/01/13 | 338 |
| 2026/01/14 | 328 |
| 2026/01/15 | 342 |
| 2026/01/16 | 332 |
| 2026/01/17 | 353 |
| 2026/01/18 | 353 |
| 2026/01/19 | 331 |
| 2026/01/20 | 333 |
| 2026/01/21 | 326 |
| 2026/01/22 | 313 |
| 2026/01/23 | 334 |
| 2026/01/24 | 336 |
| 2026/01/25 | 331 |
| 2026/01/26 | 373 |
| 2026/01/27 | 360 |
| 2026/01/28 | 331 |
| 2026/01/29 | 326 |
| 2026/01/30 | 324 |
| 2026/01/31 | 330 |
Copyright © Adthena. All rights reserved.
January saw a dynamic shift in distinct advertisers, starting at 320 and peaking at 373 mid-month. The month concluded with a slight dip, ending at 330.
