Share of Clicks for top 10 AUS Travel Accommodation brands
Here are the Top 10 competitors in the industry by Share of Clicks for the last month.
| Domain | Share of clicks |
|---|---|
| booking.com | 33.76 |
| hotels.com | 12.62 |
| airbnb.com.au | 11.73 |
| trivago.com.au | 6.47 |
| expedia.com.au | 4.93 |
| stayz.com.au | 3.73 |
| agoda.com | 3.48 |
| wotif.com | 2.71 |
| rydges.com | 2.02 |
| qantas.com | 1.11 |
| others | 17.44 |
- booking.com - 33.76%
- hotels.com - 12.62%
- airbnb.com.au - 11.73%
- trivago.com.au - 6.47%
- expedia.com.au - 4.93%
- stayz.com.au - 3.73%
- agoda.com - 3.48%
- wotif.com - 2.71%
- rydges.com - 2.02%
- qantas.com - 1.11%
- others - 17.44%
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Booking.com leads with 33.76% click share, followed by others at 17.44%. Hotels.com and Airbnb.com.au trail with 12.62% and 11.73%, respectively.
Share of Spend for the top 10 AUS Travel Accommodation brands
Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month.
| Date | booking.com | hotels.com | trivago.com.au | expedia.com.au | airbnb.com.au | wotif.com | agoda.com | stayz.com.au | luxuryescapes.com | qantas.com |
|---|---|---|---|---|---|---|---|---|---|---|
| 2025/11/01 | 33.67% | 13.51% | 5.8% | 10.54% | 8.02% | 3.14% | 1.97% | 4.38% | 1.08% | 1.61% |
| 2025/11/02 | 31.04% | 15.78% | 6.57% | 13.09% | 5.93% | 2.84% | 2.7% | 4.45% | 1.12% | 1.19% |
| 2025/11/03 | 32.39% | 13.64% | 9.68% | 9.53% | 6.08% | 3.15% | 3.85% | 4.18% | 1.48% | 1.12% |
| 2025/11/04 | 31.19% | 16.4% | 9.18% | 9.12% | 7.12% | 2.39% | 5.03% | 3.97% | 1.08% | 0.93% |
| 2025/11/05 | 30.15% | 17.05% | 8.77% | 12.28% | 6.36% | 2.24% | 5.3% | 3.48% | 1.24% | 0.55% |
| 2025/11/06 | 30.64% | 14.32% | 8.55% | 9.88% | 8.16% | 2.27% | 6.33% | 3.77% | 1.57% | 0.48% |
| 2025/11/07 | 31.13% | 13.74% | 6.48% | 11.49% | 8.06% | 2.06% | 6.57% | 3.83% | 1.6% | 0.54% |
| 2025/11/08 | 30.01% | 12.22% | 10.05% | 9.05% | 8.34% | 2.27% | 4.78% | 5.25% | 1.57% | 0.61% |
| 2025/11/09 | 31.05% | 10.84% | 8.49% | 8.31% | 8.28% | 2.95% | 3.54% | 6.26% | 1.58% | 0.82% |
| 2025/11/10 | 30.4% | 18.11% | 7.57% | 8.02% | 6.62% | 2.41% | 5.52% | 3.91% | 1.22% | 1.01% |
| 2025/11/11 | 27.95% | 16.89% | 8.7% | 7% | 8.02% | 2.12% | 2.79% | 5.14% | 1.51% | 1.83% |
| 2025/11/12 | 27.3% | 12.94% | 6.83% | 10.8% | 7.82% | 2.82% | 7.16% | 5.17% | 1.13% | 1.09% |
| 2025/11/13 | 26.7% | 10.74% | 7.38% | 6.23% | 10.16% | 3.03% | 7.1% | 5.14% | 1.57% | 1.68% |
| 2025/11/14 | 28.57% | 13.91% | 8.47% | 6.88% | 7.89% | 2.03% | 7.95% | 4.76% | 1.22% | 1.49% |
| 2025/11/15 | 29.7% | 15.11% | 7.83% | 5.99% | 7.59% | 2.1% | 7.67% | 4.56% | 1.63% | 2.02% |
| 2025/11/16 | 28.99% | 14.1% | 10.94% | 4.03% | 6.39% | 2.24% | 7% | 4.61% | 1.86% | 2.99% |
| 2025/11/17 | 29.29% | 17.95% | 10.09% | 4.95% | 6.02% | 2.35% | 8.59% | 3.46% | 1.95% | 1.64% |
| 2025/11/18 | 28.54% | 16.8% | 9.82% | 8.73% | 4.57% | 1.73% | 9.77% | 3.59% | 1.11% | 1.45% |
| 2025/11/19 | 30.65% | 15.67% | 10.3% | 5.62% | 5.76% | 2.65% | 7.69% | 3.94% | 1.34% | 1.89% |
| 2025/11/20 | 31.71% | 18.47% | 7.2% | 7.73% | 6.8% | 2.71% | 7.57% | 2.8% | 1.2% | 1.86% |
| 2025/11/21 | 30.47% | 13.42% | 11.68% | 8.83% | 7.18% | 3.82% | 7.89% | 3.09% | 1.16% | 1.04% |
| 2025/11/22 | 27.46% | 17.82% | 8.65% | 12.26% | 5.35% | 3.68% | 6.67% | 3.57% | 1.15% | 1.25% |
| 2025/11/23 | 31.13% | 17.41% | 6.46% | 12.01% | 4.31% | 4.5% | 4.74% | 3.9% | 1.4% | 1.5% |
| 2025/11/24 | 28.33% | 16.83% | 6.27% | 10.11% | 5.57% | 5.65% | 7.82% | 3.49% | 0.98% | 1.25% |
| 2025/11/25 | 30.24% | 16% | 7.98% | 12.16% | 6.3% | 4.79% | 4.61% | 3.09% | 0.89% | 0.99% |
| 2025/11/26 | 31.26% | 15.78% | 6.6% | 10.09% | 4.8% | 4.95% | 5.27% | 4.37% | 1.39% | 1% |
| 2025/11/27 | 32.23% | 16.42% | 8.31% | 11.01% | 5.27% | 4.1% | 6.64% | 3.15% | 1.02% | 0.9% |
| 2025/11/28 | 31.02% | 15.19% | 7.48% | 11.07% | 6.56% | 3.85% | 7.82% | 2.47% | 0.94% | 0.76% |
| 2025/11/29 | 31.1% | 11.98% | 5.92% | 9.69% | 6.61% | 4.01% | 8.96% | 3.31% | 0.96% | 0.96% |
| 2025/11/30 | 30.95% | 13.62% | 10.94% | 8.23% | 5.02% | 4.55% | 4.12% | 3.98% | 1.2% | 0.92% |
- booking.com
- hotels.com
- trivago.com.au
- expedia.com.au
- airbnb.com.au
- wotif.com
- agoda.com
- stayz.com.au
- luxuryescapes.com
- qantas.com
Copyright © Adthena. All rights reserved.
In November 2025, booking.com led with fluctuating spend shares, peaking early and stabilizing at 30.95%. hotels.com saw a mid-month surge, ending at 13.62%. trivago.com.au and expedia.com.au showed varied trends, closing at 10.94% and 8.23%, respectively.
Competitor Count for AUS Travel Accommodation
Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month.
| Date | Competitor Count |
|---|---|
| 2025/11/01 | 352 |
| 2025/11/02 | 364 |
| 2025/11/03 | 359 |
| 2025/11/04 | 368 |
| 2025/11/05 | 362 |
| 2025/11/06 | 360 |
| 2025/11/07 | 363 |
| 2025/11/08 | 383 |
| 2025/11/09 | 377 |
| 2025/11/10 | 354 |
| 2025/11/11 | 357 |
| 2025/11/12 | 351 |
| 2025/11/13 | 353 |
| 2025/11/14 | 360 |
| 2025/11/15 | 378 |
| 2025/11/16 | 368 |
| 2025/11/17 | 348 |
| 2025/11/18 | 349 |
| 2025/11/19 | 344 |
| 2025/11/20 | 345 |
| 2025/11/21 | 336 |
| 2025/11/22 | 348 |
| 2025/11/23 | 347 |
| 2025/11/24 | 365 |
| 2025/11/25 | 346 |
| 2025/11/26 | 353 |
| 2025/11/27 | 340 |
| 2025/11/28 | 361 |
| 2025/11/29 | 362 |
| 2025/11/30 | 362 |
Copyright © Adthena. All rights reserved.
November saw a dynamic fluctuation in distinct advertisers, peaking at 383 on the 8th and dipping to 336 on the 21st, concluding with stability at 362.
