Share of Clicks for top 10 AUS Travel Accommodation brands
Here are the Top 10 competitors in the industry by Share of Clicks for the last month.
| Domain | Share of clicks |
|---|---|
| booking.com | 64.98 |
| wotif.com | 5.22 |
| agoda.com | 5.22 |
| airbnb.com.au | 4.59 |
| hotels.com | 4.25 |
| expedia.com.au | 2.32 |
| stayz.com.au | 1.63 |
| trivago.com.au | 1.55 |
| ihg.com | 1 |
| qantas.com | 0.93 |
| others | 8.31 |
- booking.com - 64.98%
- wotif.com - 5.22%
- agoda.com - 5.22%
- airbnb.com.au - 4.59%
- hotels.com - 4.25%
- expedia.com.au - 2.32%
- stayz.com.au - 1.63%
- trivago.com.au - 1.55%
- ihg.com - 1%
- qantas.com - 0.93%
- others - 8.31%
Copyright © Adthena. All rights reserved.
Booking.com dominates with 64.98% click share, overshadowing others like Agoda and Wotif at 5.22% each. ‘Others’ collectively hold 8.31%.
Share of Spend for the top 10 AUS Travel Accommodation brands
Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month.
| Date | booking.com | wotif.com | hotels.com | agoda.com | expedia.com.au | airbnb.com.au | trivago.com.au | stayz.com.au | ihg.com | qantas.com |
|---|---|---|---|---|---|---|---|---|---|---|
| 2026/02/01 | 61.57% | 3.9% | 7.66% | 6.3% | 4.52% | 3.21% | 3.29% | 2.1% | 0.1% | 2.23% |
| 2026/02/02 | 59% | 3.96% | 6.89% | 6.82% | 5.74% | 3.43% | 2.9% | 2.18% | 0.12% | 2.71% |
| 2026/02/03 | 29.04% | 3.48% | 18.73% | 4.12% | 6.12% | 5.24% | 10.3% | 3.51% | 0.31% | 3.06% |
| 2026/02/04 | 52.95% | 4.79% | 8.31% | 6.76% | 6.63% | 3.7% | 2.56% | 2.04% | 1.06% | 2.37% |
| 2026/02/05 | 58.47% | 5.68% | 7.8% | 5.96% | 5.08% | 3.42% | 2.38% | 1.84% | 0.96% | 1.56% |
| 2026/02/06 | 53.59% | 5.85% | 8.88% | 7.01% | 6.25% | 3.1% | 2.18% | 2.15% | 1.3% | 1.74% |
| 2026/02/07 | 63.74% | 4.52% | 6.17% | 6.13% | 3.42% | 2.74% | 1.94% | 1.83% | 1.42% | 1.75% |
| 2026/02/08 | 57.67% | 4.03% | 8.37% | 6.92% | 3.91% | 2.8% | 3.6% | 1.77% | 1.34% | 2.51% |
| 2026/02/09 | 60.38% | 3.83% | 8.29% | 6.52% | 4.68% | 2.29% | 2.35% | 1.68% | 1.17% | 1.73% |
| 2026/02/10 | 60.65% | 3.63% | 7.79% | 7.35% | 4.55% | 2.56% | 2.06% | 1.65% | 1.79% | 1.53% |
| 2026/02/11 | 57.02% | 4.21% | 8.54% | 7.49% | 4.13% | 2.94% | 3.08% | 1.56% | 1.28% | 1.35% |
| 2026/02/12 | 57.66% | 5.27% | 7.28% | 7.97% | 3.5% | 2.87% | 2.65% | 1.57% | 1.34% | 1.02% |
| 2026/02/13 | 53.5% | 5.84% | 8.87% | 7.01% | 6.24% | 3.09% | 2.18% | 2.14% | 1.33% | 1.74% |
| 2026/02/14 | 63.59% | 4.51% | 6.15% | 6.13% | 3.41% | 2.73% | 1.94% | 1.82% | 1.43% | 1.75% |
| 2026/02/15 | 57.53% | 4.02% | 8.35% | 6.9% | 3.9% | 2.79% | 3.6% | 1.76% | 1.34% | 2.51% |
| 2026/02/16 | 59.93% | 3.8% | 8.23% | 6.48% | 4.65% | 2.27% | 2.33% | 1.67% | 1.17% | 1.73% |
| 2026/02/17 | 63.11% | 5.64% | 4.77% | 7.04% | 2.6% | 2.36% | 2.33% | 1.16% | 1.68% | 0.08% |
| 2026/02/18 | 68.83% | 4.18% | 4.71% | 7.83% | 1.84% | 1.88% | 1.3% | 1.34% | 1.32% | 0.11% |
| 2026/02/19 | 59.3% | 7.11% | 7.88% | 6.37% | 3.67% | 2.58% | 1.88% | 1.64% | 1.11% | 0.26% |
| 2026/02/20 | 53.94% | 9.03% | 5.3% | 7.87% | 2.94% | 4.11% | 2.34% | 1.97% | 1.56% | 0.36% |
| 2026/02/21 | 53.63% | 9.87% | 8.31% | 6.91% | 2.35% | 3.34% | 2.15% | 1.78% | 1.5% | 0.29% |
| 2026/02/22 | 63.42% | 7.89% | 5.87% | 5.59% | 1.96% | 2.29% | 2.12% | 1.65% | 1.63% | 0.3% |
| 2026/02/23 | 58.42% | 8.01% | 6.28% | 6.44% | 3.91% | 2.67% | 2.3% | 1.64% | 1.25% | 0.2% |
| 2026/02/24 | 55.68% | 8.67% | 6.49% | 6.42% | 3.9% | 2.78% | 2.33% | 1.7% | 1.36% | 0.3% |
| 2026/02/25 | 56.8% | 8.86% | 5.63% | 6.48% | 2.83% | 2.74% | 2.12% | 1.53% | 1.35% | 1.31% |
| 2026/02/26 | 61.38% | 6.54% | 6.09% | 7.6% | 2.9% | 2.58% | 1.66% | 1.26% | 1.19% | 0.86% |
| 2026/02/27 | 65.53% | 7.26% | 5.25% | 5.15% | 2.17% | 1.85% | 1.18% | 1.19% | 1.33% | 1.18% |
| 2026/02/28 | 61.57% | 8.2% | 6.02% | 5.98% | 2.84% | 2.15% | 1.93% | 1.55% | 1.19% | 1.09% |
- booking.com
- wotif.com
- hotels.com
- agoda.com
- expedia.com.au
- airbnb.com.au
- trivago.com.au
- stayz.com.au
- ihg.com
- qantas.com
Copyright © Adthena. All rights reserved.
In February 2026, booking.com dominated with a fluctuating spend share, peaking at 68.83%. Wotif.com saw a steady rise, ending at 8.2%. Hotels.com and agoda.com maintained moderate shares, while expedia.com.au and airbnb.com.au experienced declines. Trivago.com.au and stayz.com.au had minimal shares, with ihg.com and qantas.com trailing.
Competitor Count for AUS Travel Accommodation
Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month.
| Date | Competitor Count |
|---|---|
| 2026/02/01 | 319 |
| 2026/02/02 | 329 |
| 2026/02/03 | 360 |
| 2026/02/04 | 329 |
| 2026/02/05 | 319 |
| 2026/02/06 | 342 |
| 2026/02/07 | 332 |
| 2026/02/08 | 338 |
| 2026/02/09 | 333 |
| 2026/02/10 | 322 |
| 2026/02/11 | 327 |
| 2026/02/12 | 332 |
| 2026/02/13 | 342 |
| 2026/02/14 | 332 |
| 2026/02/15 | 338 |
| 2026/02/16 | 333 |
| 2026/02/17 | 291 |
| 2026/02/18 | 288 |
| 2026/02/19 | 320 |
| 2026/02/20 | 308 |
| 2026/02/21 | 341 |
| 2026/02/22 | 318 |
| 2026/02/23 | 338 |
| 2026/02/24 | 346 |
| 2026/02/25 | 337 |
| 2026/02/26 | 343 |
| 2026/02/27 | 321 |
| 2026/02/28 | 331 |
Copyright © Adthena. All rights reserved.
February saw fluctuating advertiser numbers, peaking at 360 on the 3rd, dipping to 288 on the 18th, and closing at 331.
