Share of Clicks for top 10 AUS Travel Accommodation brands
Here are the Top 10 competitors in the industry by Share of Clicks for the last month.
| Domain | Share of clicks |
|---|---|
| booking.com | 63 |
| hotels.com | 5.26 |
| trivago.com.au | 4.68 |
| airbnb.com.au | 4.34 |
| wotif.com | 2.79 |
| skyscanner.net | 1.95 |
| luxuryescapes.com | 1.74 |
| skyscanner.com.au | 1.57 |
| stayz.com.au | 1.48 |
| ihg.com | 1.33 |
| others | 11.86 |
- booking.com - 63%
- hotels.com - 5.26%
- trivago.com.au - 4.68%
- airbnb.com.au - 4.34%
- wotif.com - 2.79%
- skyscanner.net - 1.95%
- luxuryescapes.com - 1.74%
- skyscanner.com.au - 1.57%
- stayz.com.au - 1.48%
- ihg.com - 1.33%
- others - 11.86%
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Booking.com dominates with 63% click share, overshadowing others like Hotels.com at 5.26% and Airbnb.com.au at 4.34%. Others collectively hold 11.86%.
Share of Spend for the top 10 AUS Travel Accommodation brands
Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month.
| Date | booking.com | skyscanner.net | trivago.com.au | ihg.com | hotels.com | wotif.com | luxuryescapes.com | airbnb.com.au | qantas.com | skyscanner.com.au |
|---|---|---|---|---|---|---|---|---|---|---|
| 2026/10/01 | 68.21% | 0% | 5.03% | 1.75% | 1.8% | 1.92% | 2.77% | 1.47% | 0.1% | 7.14% |
| 2026/10/02 | 69.15% | 0% | 5.77% | 1.36% | 1.36% | 1.96% | 2.34% | 1.52% | 0.14% | 4.87% |
| 2026/10/03 | 67.2% | 0% | 4.75% | 1.18% | 3.39% | 3.09% | 3.54% | 1.33% | 0.34% | 4.54% |
| 2026/10/04 | 66.72% | 0% | 4.48% | 1.13% | 2.98% | 3.46% | 2.25% | 1.29% | 0.97% | 5.74% |
| 2026/10/05 | 65.83% | 0% | 3.85% | 1.82% | 3.88% | 3.03% | 1.8% | 1.48% | 2.62% | 4.13% |
| 2026/10/06 | 48.84% | 0% | 8.24% | 0.48% | 6.79% | 6.21% | 1.49% | 2.83% | 3.17% | 4.12% |
| 2026/10/07 | 60.59% | 0% | 5.31% | 1.67% | 3.69% | 5.4% | 2.48% | 1.58% | 1.88% | 4.96% |
| 2026/10/08 | 55.86% | 2.26% | 5.64% | 1.26% | 5.94% | 5.41% | 2.22% | 2.08% | 1.88% | 2.85% |
| 2026/10/09 | 59.42% | 0.28% | 4.1% | 1.35% | 4.67% | 4.38% | 1.93% | 2.17% | 3.33% | 2.18% |
| 2026/10/10 | 47.68% | 0.14% | 7.94% | 1.29% | 6.47% | 7.8% | 1.98% | 2.44% | 2.68% | 2.33% |
| 2026/10/11 | 45.21% | 0.18% | 8.43% | 0.72% | 6.11% | 9.52% | 1.69% | 2.31% | 3.99% | 1.87% |
| 2026/10/12 | 43.69% | 0.2% | 7.71% | 1.21% | 9.03% | 9.72% | 1.68% | 2.81% | 2.45% | 0.57% |
| 2026/10/13 | 36.53% | 4.07% | 6.98% | 0.48% | 10.38% | 11.86% | 1.5% | 3.01% | 2.73% | 0.37% |
| 2026/10/14 | 49.68% | 0.37% | 5.95% | 1.8% | 6.51% | 7.36% | 3.17% | 3.04% | 1.54% | 0.43% |
| 2026/10/15 | 47.13% | 0.64% | 6.38% | 1.41% | 6.48% | 9.36% | 3.1% | 2.96% | 1.97% | 0.36% |
| 2026/10/16 | 56.25% | 3.1% | 6.25% | 1.46% | 4.7% | 3.82% | 4.08% | 1.82% | 1.16% | 0.92% |
| 2026/10/17 | 53.81% | 3.29% | 7.99% | 2.3% | 6.15% | 3.64% | 3.56% | 1.78% | 1.21% | 1.36% |
| 2026/10/18 | 51.3% | 4.01% | 8.31% | 2.04% | 5.33% | 4.99% | 3.75% | 1.89% | 1.35% | 1.15% |
| 2026/10/19 | 52.73% | 4.26% | 8.24% | 1.92% | 6.02% | 4.7% | 4.65% | 1.46% | 1.24% | 1.25% |
| 2026/10/20 | 60.57% | 4.74% | 4.41% | 3.9% | 4.03% | 3.37% | 2.96% | 1.57% | 0.86% | 0.71% |
| 2026/10/21 | 54.97% | 5.76% | 7.41% | 2.26% | 4.74% | 4.14% | 2.37% | 1.36% | 0.6% | 1.3% |
| 2026/10/22 | 56.55% | 5.78% | 5.71% | 3.32% | 4.73% | 2.4% | 2.46% | 1.29% | 0.48% | 1.36% |
| 2026/10/23 | 54.04% | 6.06% | 9.63% | 2.38% | 5.73% | 2.41% | 1.92% | 1.89% | 1.08% | 2.02% |
| 2026/10/24 | 55.87% | 5.39% | 6.88% | 2.4% | 4.6% | 2.75% | 2.29% | 2.35% | 0.51% | 0.92% |
| 2026/10/25 | 60.13% | 5.26% | 4.71% | 2.51% | 4.88% | 2.98% | 2.35% | 1.67% | 0.96% | 0.79% |
| 2026/10/26 | 60.46% | 5.28% | 6.74% | 2.12% | 3.78% | 2.86% | 2.45% | 2.05% | 0.31% | 0.73% |
| 2026/10/27 | 58.93% | 7.72% | 5.36% | 2.56% | 3.42% | 3.11% | 2.43% | 1.75% | 0.74% | 0.42% |
| 2026/10/28 | 56.18% | 5.36% | 6.82% | 2.45% | 4.33% | 2.67% | 2.47% | 2.11% | 0.86% | 0.82% |
| 2026/10/29 | 58.81% | 6.77% | 5.56% | 2.29% | 4.36% | 2.73% | 2.37% | 2.33% | 0.51% | 1.24% |
| 2026/10/30 | 61.73% | 6.74% | 4.11% | 2.77% | 2.58% | 1.99% | 3.87% | 1.93% | 1.28% | 0.34% |
| 2026/10/31 | 63.78% | 6.58% | 4.52% | 3.08% | 2.91% | 2.52% | 2.41% | 1.68% | 0.83% | 0.28% |
- booking.com
- skyscanner.net
- trivago.com.au
- ihg.com
- hotels.com
- wotif.com
- luxuryescapes.com
- airbnb.com.au
- qantas.com
- skyscanner.com.au
Copyright © Adthena. All rights reserved.
In October 2026, Booking.com dominated PPC spend, peaking early, then fluctuating. Skyscanner.net rose steadily, while Trivago.com.au showed volatility. Hotels.com and Wotif.com experienced mid-month peaks. The month ended with Booking.com leading.
Competitor Count for AUS Travel Accommodation
Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month.
| Date | Competitor Count |
|---|---|
| 2026/10/01 | 283 |
| 2026/10/02 | 315 |
| 2026/10/03 | 309 |
| 2026/10/04 | 329 |
| 2026/10/05 | 320 |
| 2026/10/06 | 321 |
| 2026/10/07 | 330 |
| 2026/10/08 | 326 |
| 2026/10/09 | 323 |
| 2026/10/10 | 317 |
| 2026/10/11 | 325 |
| 2026/10/12 | 326 |
| 2026/10/13 | 312 |
| 2026/10/14 | 311 |
| 2026/10/15 | 327 |
| 2026/10/16 | 344 |
| 2026/10/17 | 347 |
| 2026/10/18 | 330 |
| 2026/10/19 | 326 |
| 2026/10/20 | 319 |
| 2026/10/21 | 330 |
| 2026/10/22 | 324 |
| 2026/10/23 | 310 |
| 2026/10/24 | 337 |
| 2026/10/25 | 345 |
| 2026/10/26 | 348 |
| 2026/10/27 | 350 |
| 2026/10/28 | 329 |
| 2026/10/29 | 331 |
| 2026/10/30 | 338 |
| 2026/10/31 | 323 |
Copyright © Adthena. All rights reserved.
October saw a dynamic rise in distinct advertisers, peaking at 350 on the 27th. The month concluded with a slight dip to 323, reflecting a vibrant advertising landscape.
