Share of Clicks for top 10 AUS Travel Accommodation brands
Here are the Top 10 competitors in the industry by Share of Clicks for the last month.
| Domain | Share of clicks |
|---|---|
| booking.com | 61.43 |
| wotif.com | 5.25 |
| hotels.com | 5.1 |
| airbnb.com.au | 5.1 |
| agoda.com | 4.24 |
| expedia.com.au | 2.22 |
| trivago.com.au | 1.99 |
| stayz.com.au | 1.73 |
| ihg.com | 1.23 |
| rydges.com | 1.08 |
| others | 10.63 |
- booking.com - 61.43%
- wotif.com - 5.25%
- hotels.com - 5.1%
- airbnb.com.au - 5.1%
- agoda.com - 4.24%
- expedia.com.au - 2.22%
- trivago.com.au - 1.99%
- stayz.com.au - 1.73%
- ihg.com - 1.23%
- rydges.com - 1.08%
- others - 10.63%
Copyright © Adthena. All rights reserved.
Booking.com dominates with 61.43% click share, overshadowing others at 10.63%. Wotif.com, Airbnb.com.au, and Hotels.com follow closely, while Agoda.com and Expedia.com.au trail behind.
Share of Spend for the top 10 AUS Travel Accommodation brands
Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month.
| Date | booking.com | hotels.com | trivago.com.au | agoda.com | expedia.com.au | wotif.com | airbnb.com.au | stayz.com.au | ihg.com | qantas.com |
|---|---|---|---|---|---|---|---|---|---|---|
| 2026/03/01 | 61.93% | 6.89% | 2.35% | 5.04% | 3.91% | 5.94% | 2.52% | 1.55% | 1.41% | 1.17% |
| 2026/03/02 | 52.73% | 9.28% | 2.09% | 6.73% | 3.04% | 7.48% | 2.3% | 1.41% | 2.03% | 1.63% |
| 2026/03/03 | 57.42% | 8.48% | 2.66% | 5.08% | 3.43% | 6.71% | 2.27% | 1.39% | 1.7% | 1.51% |
| 2026/03/04 | 52.59% | 7.03% | 2.32% | 4.93% | 4.59% | 7.87% | 3.61% | 1.84% | 1.35% | 1.47% |
| 2026/03/05 | 51.01% | 10.42% | 3.17% | 4.79% | 3.59% | 7.88% | 1.44% | 1.83% | 1.07% | 1.17% |
| 2026/03/06 | 55.33% | 6.75% | 1.86% | 5.98% | 2.93% | 8.19% | 2.55% | 1.71% | 1.51% | 1.05% |
| 2026/03/07 | 52.79% | 8.96% | 2.9% | 8.28% | 2.87% | 7.4% | 2.76% | 1.61% | 2.22% | 0.64% |
| 2026/03/08 | 53.97% | 7.64% | 2.36% | 8.61% | 3.53% | 6.31% | 2.97% | 1.45% | 2.3% | 0.71% |
| 2026/03/09 | 54.56% | 6.46% | 3.09% | 7.13% | 2.99% | 6.73% | 3.2% | 1.55% | 1.93% | 0.48% |
| 2026/03/10 | 53.48% | 8.14% | 2.42% | 5.84% | 3.56% | 6.97% | 3.32% | 1.92% | 1.85% | 0.41% |
| 2026/03/11 | 52.1% | 8.88% | 2.47% | 7.01% | 2.69% | 8.09% | 3.25% | 1.31% | 1.65% | 0.44% |
| 2026/03/12 | 55.68% | 7.48% | 2.15% | 6.14% | 3.96% | 6.27% | 2.53% | 1.77% | 2.14% | 0.5% |
| 2026/03/13 | 54.92% | 9.89% | 1.92% | 6.99% | 3.35% | 5.38% | 2.99% | 1.78% | 1.69% | 0.61% |
| 2026/03/14 | 54.01% | 8.44% | 2.08% | 7.65% | 3.2% | 6.89% | 3.86% | 1.4% | 2.17% | 1.01% |
| 2026/03/15 | 55.03% | 9.28% | 3.36% | 6.49% | 2.25% | 4.96% | 2.99% | 1.52% | 1.93% | 2.28% |
| 2026/03/16 | 51.62% | 10.24% | 2.38% | 7.99% | 1.96% | 6.17% | 3.22% | 1.49% | 1.02% | 1.93% |
| 2026/03/17 | 55.36% | 7.45% | 3.36% | 5.81% | 2.16% | 5.56% | 3.22% | 1.65% | 1.8% | 1.79% |
| 2026/03/18 | 54.23% | 7.65% | 3.78% | 4.46% | 1.56% | 4.54% | 3.34% | 1.87% | 1.85% | 1.51% |
| 2026/03/19 | 51.37% | 7.47% | 2.71% | 7.21% | 2.74% | 5.19% | 3.58% | 2.59% | 1.58% | 2.45% |
| 2026/03/20 | 58.24% | 9.08% | 2.6% | 5.86% | 2.37% | 3.58% | 2.74% | 1.92% | 1.59% | 1.56% |
| 2026/03/21 | 60.18% | 10.29% | 2.86% | 5.03% | 2.09% | 2.64% | 2.59% | 1.78% | 1.41% | 1.73% |
| 2026/03/22 | 54.99% | 10.1% | 4.27% | 4.19% | 2.81% | 2.69% | 3.41% | 2.22% | 1.61% | 2.07% |
| 2026/03/23 | 44.44% | 12.95% | 6.8% | 5.4% | 3.34% | 3.2% | 3.56% | 2.77% | 0.85% | 1.82% |
| 2026/03/24 | 55.66% | 9.19% | 2.99% | 4.91% | 3.02% | 3.14% | 3.47% | 1.91% | 1.59% | 3.11% |
| 2026/03/25 | 55.61% | 9.08% | 3.57% | 4.56% | 3% | 4.03% | 3.15% | 1.95% | 1.38% | 2.91% |
| 2026/03/26 | 55.29% | 11.15% | 3.58% | 4.06% | 3.55% | 3.78% | 2.6% | 2.52% | 1.38% | 1.9% |
| 2026/03/27 | 46.6% | 15.43% | 5.3% | 3.59% | 4.88% | 3.34% | 3.82% | 2.82% | 0.8% | 1.2% |
| 2026/03/28 | 44.45% | 11.54% | 7.3% | 5.56% | 4.2% | 3.5% | 4.55% | 3.5% | 1.11% | 1.18% |
| 2026/03/29 | 48.33% | 10.95% | 7.16% | 5.74% | 3.67% | 5.53% | 3.31% | 2.43% | 1.7% | 0.44% |
| 2026/03/30 | 53.66% | 11.88% | 4% | 4.85% | 3.73% | 5.09% | 2.85% | 2.12% | 1.03% | 0.37% |
| 2026/03/31 | 51.67% | 11.81% | 4.9% | 4.84% | 4% | 3.53% | 3.41% | 2.5% | 0.95% | 0.57% |
- booking.com
- hotels.com
- trivago.com.au
- agoda.com
- expedia.com.au
- wotif.com
- airbnb.com.au
- stayz.com.au
- ihg.com
- qantas.com
Copyright © Adthena. All rights reserved.
In March 2026, Booking.com led with fluctuating spend shares, peaking at 61.93% and dipping to 44.44%. Hotels.com saw a steady rise, ending at 11.81%. Trivago.com.au and Agoda.com experienced mid-month peaks, while Expedia.com.au and Wotif.com showed varied trends. Airbnb.com.au and Stayz.com.au had modest increases, with IHG.com and Qantas.com showing lower shares.
Competitor Count for AUS Travel Accommodation
Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month.
| Date | Competitor Count |
|---|---|
| 2026/03/01 | 325 |
| 2026/03/02 | 346 |
| 2026/03/03 | 337 |
| 2026/03/04 | 322 |
| 2026/03/05 | 335 |
| 2026/03/06 | 336 |
| 2026/03/07 | 342 |
| 2026/03/08 | 335 |
| 2026/03/09 | 326 |
| 2026/03/10 | 335 |
| 2026/03/11 | 336 |
| 2026/03/12 | 346 |
| 2026/03/13 | 339 |
| 2026/03/14 | 363 |
| 2026/03/15 | 342 |
| 2026/03/16 | 341 |
| 2026/03/17 | 337 |
| 2026/03/18 | 357 |
| 2026/03/19 | 338 |
| 2026/03/20 | 339 |
| 2026/03/21 | 344 |
| 2026/03/22 | 332 |
| 2026/03/23 | 342 |
| 2026/03/24 | 316 |
| 2026/03/25 | 349 |
| 2026/03/26 | 364 |
| 2026/03/27 | 346 |
| 2026/03/28 | 343 |
| 2026/03/29 | 360 |
| 2026/03/30 | 340 |
| 2026/03/31 | 339 |
Copyright © Adthena. All rights reserved.
March saw a dynamic shift in distinct advertisers, starting at 325 and peaking at 364. The month concluded with a stable 339, reflecting a vibrant advertising landscape.
