Why is the AUS Travel Accommodation July 2026 Report useful and how should I use it?

Why is the AUS Travel Accommodation July 2026 Report useful? Imagine being able to instantly see your competitors Market Share, Share of Spend and their top performing ad copy so you can effectively benchmark your own performance. Adthena’s PPC Market Share reports provide an instant view of performance insights across hundreds of sub-industries – so you can do just that. How to use the AUS Travel Accommodation July 2026 Report Think of these reports as a cheat sheet for your industry’s search landscape. Check out this short article for a breakdown of each report and how they can benefit your strategy.

How often is the data updated?

Data within the AUS Travel Accommodation July 2026 Report is aggregated every month, highlighting the most significant changes from the previous period.

How does Adthena collect this data?

We use observed data from Google’s search results pages. With 20 million Google SERPs indexed per day. Adthena forms a global index of publicly available searches on Google. On top of observed data, our data science models and patented technology expand on the insights through estimated metrics like market share, share of spend, and more. We have 12 years of historical data across industries and our custom-built AI models learn from continuously updated data every day.

How accurate is the AUS Travel Accommodation July 2026 Report?

The AUS Travel Accommodation July 2026 Report is powered by Adthena’s Whole Market View, which is the patented technology that drives value for our 300 enterprise customers. Our unique approach to search intelligence ingests Google’s Keyword Planner into its learning models, providing a more accurate and up-to-date view of keyword data compared to traditional panel data methods. With daily data collection and updates, Adthena offers a closer-to-real-time view of the Google Ads auction, enabling timely insights and adjustments. Adthena focuses specifically on Google Ads, providing a deep dive into the channel and offering detailed insights into its workings. By processing 10 TB of new data daily and employing AI and machine learning models to analyze millions of Google Ads searches per second, Adthena provides a comprehensive and in-depth view of the competitive landscape. Learn more about our data. Learn more about our data accuracy

Does this include mobile, desktop and Google Shopping data?

Yes. The AUS Travel Accommodation July 2026 Report aggregates data from across both device types and Google Shopping.

Who is this AUS Travel Accommodation July 2026 Report for?

The AUS Travel Accommodation July 2026 Report is for enterprise brands and agencies who want quick and high-level, historical benchmarks that are easily digestible and reveal insights, trends and market winners relevant to their own industry.

Ask Arlo leverages real-time GenAI to answer customers’ questions about their own search data and receive instant, tailored responses and reports directly within the Adthena platform. With millions of Google SERPs indexed every day, Arlo never misses a trick and makes sure you’re always up to date. Learn more about Ask Arlo.

AUS Travel Accommodation - PPC Market Share Analysis July 2026

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the AUS Accommodation category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Google AI Overview visibility for Travel Accommodation AUS

See how often AIOs appear and how search intent is distributed across buying signals.

See more data

AIO Frequency

How often a Google AI overview appears on search terms relevant to this category.

Frequency	Percentage
Frequency	29.5409520993
	70.4590479007

29%

Complex Query Frequency

A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.

Frequency	Percentage
Frequency	47
	53

47%

Search Intent Distribution

Breakdown of search queries by their underlying goal.

Intent	Distribution
Investigational	3%
Transactional	3%
Navigational	21%
Seasonal	0%
Local	17%
Problem Solving	0%

Market Exposure

Share of Clicks for top 10 AUS Travel Accommodation brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

See more data

Share of Clicks - Last month

Share of Clicks - Last month
Domain	Share of clicks
booking.com	54.92
hotels.com	7.92
airbnb.com.au	5.82
trivago.com.au	3.91
wotif.com	2.41
ihg.com	2.27
stayz.com.au	1.89
skyscanner.com.au	1.82
expedia.com.au	1.79
luxuryescapes.com	1.48
others	15.77

booking.com - 54.92%
hotels.com - 7.92%
airbnb.com.au - 5.82%
trivago.com.au - 3.91%
wotif.com - 2.41%
ihg.com - 2.27%
stayz.com.au - 1.89%
skyscanner.com.au - 1.82%
expedia.com.au - 1.79%
luxuryescapes.com - 1.48%
others - 15.77%

In the PPC landscape, Booking.com dominates with 54.92% click share, overshadowing others like Hotels.com at 7.92% and Airbnb at 5.82%. ‘Others’ collectively hold 15.77%.

Market Exposure

Share of Spend for the top 10 AUS Travel Accommodation brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month.

See more data

Share of Spend - Last Month

Share of Spend - Last Month
Date	booking.com	trivago.com.au	hotels.com	airbnb.com.au	expedia.com.au	wotif.com	luxuryescapes.com	skyscanner.com.au	ihg.com	qantas.com
2026/07/01	59.62%	6.04%	5.89%	2.38%	1.79%	3.14%	2.02%	3.03%	1.13%	0.72%
2026/07/02	52.25%	5.48%	7.68%	1.84%	2.16%	2.76%	1.84%	2.53%	2.4%	2.29%
2026/07/03	54.9%	4.66%	7.45%	1.21%	2.49%	2.65%	1.6%	2.13%	1.19%	1.78%
2026/07/04	48%	5.8%	8.94%	1.74%	2.81%	2.76%	2.59%	2.23%	2.21%	3.02%
2026/07/05	53.11%	5.47%	6%	1.69%	3.81%	2.93%	2.44%	2.37%	1.83%	2.47%
2026/07/06	54.47%	3.56%	8.13%	2.19%	2.45%	3.56%	1.84%	3.53%	2.14%	2.19%
2026/07/07	53.55%	4.36%	8.23%	1.59%	4.18%	2.69%	1.76%	2.05%	2.44%	2.57%
2026/07/08	45.84%	5.93%	12.73%	1.86%	4.41%	2.59%	1.82%	2.12%	1.97%	3.1%
2026/07/09	52.2%	3.23%	6.76%	1.05%	4.25%	3.7%	2.45%	1.97%	3.29%	2%
2026/07/10	53.36%	3.97%	8.38%	2.19%	2.15%	2.71%	2.34%	1.88%	3.47%	1.88%
2026/07/11	42.77%	7.15%	11.17%	2.79%	2.92%	2.58%	2.82%	1.63%	3.17%	1.74%
2026/07/12	45%	6.31%	10.96%	3.06%	2.24%	2.33%	2.61%	1.65%	4.09%	1.38%
2026/07/13	45.11%	4.99%	10.75%	2.96%	3.14%	2.96%	2.69%	1.6%	2.81%	2.47%
2026/07/14	44.72%	6.28%	11.85%	2.56%	3.64%	2.74%	2.48%	1.59%	3.1%	2.42%
2026/07/15	45.42%	7.49%	11.04%	2.47%	3.89%	2.48%	2.58%	1.43%	3.46%	1.95%
2026/07/16	48.68%	9.68%	10.49%	1.36%	1.84%	2.31%	2.81%	2.26%	3.62%	1.3%
2026/07/17	52.52%	6.92%	9.71%	1.51%	2.19%	1.7%	2.35%	2.66%	3.94%	0.99%
2026/07/18	58.75%	5.77%	8.4%	2.61%	1.38%	1.51%	1.88%	3.52%	3.23%	0.73%
2026/07/19	56.39%	5.69%	9.83%	1.98%	1.47%	2.03%	1.72%	3.35%	3.25%	0.88%
2026/07/20	54.07%	5.74%	7.17%	2.66%	1.28%	1.74%	2.31%	2.82%	2.31%	2.65%
2026/07/21	44.67%	6.27%	11.83%	2.55%	3.64%	2.74%	2.48%	1.59%	3.11%	2.41%
2026/07/22	47.77%	6.35%	10.06%	3.28%	2.74%	2.16%	2.39%	2.18%	2.75%	2.86%
2026/07/23	54.61%	3.73%	7.45%	2.17%	3.14%	2.25%	2.12%	1.85%	3.95%	2.55%
2026/07/24	48.86%	6.39%	9.08%	2.83%	2.55%	2.55%	2.52%	2.26%	3.13%	1.52%
2026/07/25	54.62%	4.69%	8.45%	2.26%	1.79%	2.14%	2.18%	1.84%	4.05%	1.9%
2026/07/26	44.78%	7.97%	10.91%	2.29%	3.64%	2.58%	2.4%	2.19%	3.18%	2.03%
2026/07/27	48.86%	6.02%	10.51%	2.13%	3.8%	1.89%	2.55%	1.35%	2.77%	2.72%
2026/07/28	49.6%	5.96%	7.45%	2.97%	3.31%	2.08%	3.14%	1.68%	2.79%	2.37%
2026/07/29	57.57%	3.92%	8.82%	2.35%	1.98%	2.21%	1.08%	1.38%	5.56%	2.58%
2026/07/30	56.34%	5.52%	8.74%	2.04%	2.22%	2.2%	1.99%	2.4%	1.35%	2.51%
2026/07/31	57.93%	6.79%	6.55%	2.6%	2.26%	2.25%	2.19%	1.79%	1.64%	1.53%

booking.com
trivago.com.au
hotels.com
airbnb.com.au
expedia.com.au
wotif.com
luxuryescapes.com
skyscanner.com.au
ihg.com
qantas.com

In July 2026, booking.com dominated with a fluctuating spend share, peaking at 59.62% and ending at 57.93%. Trivago and hotels.com showed varied trends, while Airbnb and Expedia maintained lower shares. The month concluded with booking.com leading.

Market Exposure

Competitor Count for AUS Travel Accommodation

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month.

See more data

Competitor Count - Last month

Competitor Count - Last month
Date	Competitor Count
2026/07/01	376
2026/07/02	383
2026/07/03	396
2026/07/04	405
2026/07/05	405
2026/07/06	373
2026/07/07	386
2026/07/08	372
2026/07/09	368
2026/07/10	374
2026/07/11	405
2026/07/12	390
2026/07/13	393
2026/07/14	374
2026/07/15	385
2026/07/16	377
2026/07/17	372
2026/07/18	356
2026/07/19	349
2026/07/20	336
2026/07/21	374
2026/07/22	387
2026/07/23	407
2026/07/24	416
2026/07/25	408
2026/07/26	414
2026/07/27	407
2026/07/28	400
2026/07/29	351
2026/07/30	408
2026/07/31	412

July began with 376 advertisers, peaking at 416 on the 24th. A dip followed, but the month concluded strongly with 412 advertisers.

Campaign Efficiency

Market Loss & Market Gains for AUS Travel Accommodation

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

See more data

Market Loss & Market Gains - Last month

Market Loss & Market Gains - Last month
Name	Market Trend
booking.com	3.2%
airbnb.com.au	0.5%
trip.com	0.09%
qantas.com	0.06%
trivago.com.au	0.05%
expedia.com.au	-0.38%
guestreservations.com	-0.39%
marriott.com	-0.43%
wotif.com	-0.59%
hotels.com	-0.7%

In the past month, booking.com soared with a 3.2% click share increase, while hotels.com faced a significant drop of 0.7%.

Campaign Efficiency

AUS Travel Accommodation Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

See more data

Date	booking.com	trivago.com.au	hotels.com	skyscanner.com.au	wotif.com	airbnb.com.au	expedia.com.au	ihg.com	luxuryescapes.com	stayz.com.au
2026/07/01	59.03%	4.65%	5.65%	3.63%	3.53%	2.04%	2.12%	1.63%	2.06%	1.89%
2026/07/02	50.48%	4.38%	5.69%	3.3%	3.47%	2.07%	2.35%	2.64%	1.98%	2.44%
2026/07/03	56.56%	3.44%	5.21%	3.15%	3.42%	1.64%	2.55%	1.26%	1.72%	1.88%
2026/07/04	46.8%	4.39%	6.16%	3.06%	3.52%	2.37%	2.97%	2.79%	2.83%	2.82%
2026/07/05	53.71%	3.77%	4.66%	2.72%	3.25%	2.25%	4.11%	2.17%	2.5%	2.27%
2026/07/06	53.85%	3.25%	5.2%	4.25%	4.12%	2.8%	2.57%	2.53%	2.06%	1.98%
2026/07/07	53.06%	3.04%	5.95%	2.71%	3.29%	2.19%	4.38%	3.16%	1.87%	1.92%
2026/07/08	44.09%	4.77%	9.04%	2.97%	3.2%	2.17%	5.6%	2.3%	2.13%	2.32%
2026/07/09	47.36%	2.4%	7.92%	2.31%	4.31%	1.71%	4.82%	3.5%	2.64%	1.48%
2026/07/10	48.07%	3.45%	6.62%	3.16%	3.25%	3.22%	2.77%	3.86%	2.74%	3.42%
2026/07/11	39.5%	5.71%	8.65%	2.63%	3.28%	3.73%	3.57%	3.9%	3.19%	3.86%
2026/07/12	40.14%	5.56%	7.91%	2.42%	2.92%	4.3%	2.84%	4.77%	3.12%	4.28%
2026/07/13	41.67%	3.88%	7.68%	1.88%	3.54%	4.06%	3.83%	3.24%	3.13%	4.32%
2026/07/14	44.09%	5.04%	8.42%	1.55%	3.29%	3.49%	3.92%	3.75%	2.81%	3.52%
2026/07/15	41.88%	6.37%	7.82%	2.01%	3.24%	3.46%	4.52%	4.12%	3.19%	3.17%
2026/07/16	50.41%	7.58%	5.66%	2.98%	2.77%	2.32%	2.17%	4.53%	3.44%	1.59%
2026/07/17	52.23%	5.2%	7.09%	3.47%	1.97%	2.28%	2.13%	5.54%	2.76%	1.7%
2026/07/18	57.93%	4.44%	5.44%	6.16%	1.9%	2.53%	1.47%	4.43%	2.11%	1.92%
2026/07/19	56.04%	4.8%	5.88%	4.27%	2.43%	2.88%	1.65%	3.8%	2.05%	1.98%
2026/07/20	51.04%	4.95%	5.72%	3.88%	2.22%	3.48%	1.61%	2.84%	3.04%	2.06%
2026/07/21	44.09%	5.04%	8.42%	1.55%	3.29%	3.49%	3.92%	3.75%	2.81%	3.52%
2026/07/22	46.35%	4.99%	8.33%	3.2%	2.7%	3.86%	3.33%	3.22%	2.87%	2.24%
2026/07/23	51.35%	3%	7.27%	2.25%	2.73%	2.9%	3.39%	4.59%	2.45%	2.51%
2026/07/24	47.54%	4.78%	6.33%	3%	3%	3.99%	2.71%	3.7%	2.85%	3.49%
2026/07/25	51.1%	3.82%	7.03%	2.32%	2.48%	2.91%	2.62%	4.9%	2.56%	2.66%
2026/07/26	44%	6.1%	6.69%	3.13%	3.05%	3.29%	4.22%	3.59%	2.8%	3.29%
2026/07/27	47.39%	5.55%	7.81%	1.58%	2.34%	2.89%	4.23%	3.2%	3.15%	2.44%
2026/07/28	44.86%	5.57%	7.22%	2.74%	2.47%	3.78%	3.77%	3.18%	3.44%	3.54%
2026/07/29	56.76%	3.53%	5.46%	1.92%	2.75%	2.99%	2.17%	6.45%	1.32%	1.78%
2026/07/30	54.88%	4.46%	6.57%	3.02%	2.63%	2.77%	2.63%	1.63%	2.33%	3.13%
2026/07/31	59.78%	5.05%	4.05%	2.69%	2.62%	2.59%	2.57%	2.45%	2.43%	1.95%

booking.com
trivago.com.au
hotels.com
skyscanner.com.au
wotif.com
airbnb.com.au
expedia.com.au
ihg.com
luxuryescapes.com
stayz.com.au

In July 2026, booking.com dominated with fluctuating impressions, peaking at 59.78%. Trivago and hotels.com showed modest shares, while skyscanner.com.au and wotif.com had lower visibility. The month ended with booking.com leading, despite varied trends.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for AUS Travel Accommodation

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

See more data

Google Text Ad Copy Insights & Creative Trends for AUS Travel Accommodation - Last month

1
Booking.com: Hotels | Booking.com | Hotels | Booking.com https://www.booking.com › hotels
Book at Over 900,000 Hotels Worldwide now. Quick, Easy Booking. Great Rates. Easy, Fast And...
2
Deals on Hotels on Expedia - The Big Winter Sale Is Now On https://www.expedia.com.au
Search Hotels. Find & Compare Deals and You Can Save Big!
3
Hotels https://www.hotels.com
Browse, Shortlist and Book — Hotels. Compare Options & You Can Save. Browse Reviews & Photos. Great Deals to Send Your...
4
Stayz® Vacation Rentals - Affordable Homes at Any Budget https://www.stayz.com.au › vacation_rental › book_online
Perfect Accommodation for Families & Budgets of All Sizes! Stayz® Vacation Rentals. We Have Millions of Vacation Homes for You and Whoever You Call...
5
trivago™ Find Your Ideal Hotel | Save up to 30% per night https://www.trivago.com.au › hotel › compare-prices
Great Offer for Your Next Stay. The Ideal Stay at a Great Price. Fast and Simple. Compare & Save.

In the competitive world of travel accommodation, Booking.com leads with its vast hotel network and seamless booking experience. Expedia entices with seasonal sales, while Hotels.com emphasizes comparison and savings. Stayz offers budget-friendly vacation rentals, and Trivago highlights price comparison for ideal stays.

Frequently Asked Questions

Why is the AUS Travel Accommodation July 2026 Report useful and how should I use it?

Why is the AUS Travel Accommodation July 2026 Report useful?

Imagine being able to instantly see your competitors Market Share, Share of Spend and their top performing ad copy so you can effectively benchmark your own performance.

Adthena’s PPC Market Share reports provide an instant view of performance insights across hundreds of sub-industries – so you can do just that.

How to use the AUS Travel Accommodation July 2026 Report
Think of these reports as a cheat sheet for your industry’s search landscape. Check out this short article for a breakdown of each report and how they can benefit your strategy.
How often is the data updated?

Data within the AUS Travel Accommodation July 2026 Report is aggregated every month, highlighting the most significant changes from the previous period.
How does Adthena collect this data?

We use observed data from Google’s search results pages. With 20 million Google SERPs indexed per day. Adthena forms a global index of publicly available searches on Google.

On top of observed data, our data science models and patented technology expand on the insights through estimated metrics like market share, share of spend, and more.

We have 12 years of historical data across industries and our custom-built AI models learn from continuously updated data every day.
How accurate is the AUS Travel Accommodation July 2026 Report?

The AUS Travel Accommodation July 2026 Report is powered by Adthena’s Whole Market View, which is the patented technology that drives value for our 300 enterprise customers.

Our unique approach to search intelligence ingests Google’s Keyword Planner into its learning models, providing a more accurate and up-to-date view of keyword data compared to traditional panel data methods.

With daily data collection and updates, Adthena offers a closer-to-real-time view of the Google Ads auction, enabling timely insights and adjustments.

Adthena focuses specifically on Google Ads, providing a deep dive into the channel and offering detailed insights into its workings. By processing 10 TB of new data daily and employing AI and machine learning models to analyze millions of Google Ads searches per second, Adthena provides a comprehensive and in-depth view of the competitive landscape.

Learn more about our data.

Learn more about our data accuracy
Does this include mobile, desktop and Google Shopping data?

Yes. The AUS Travel Accommodation July 2026 Report aggregates data from across both device types and Google Shopping.
Who is this AUS Travel Accommodation July 2026 Report for?

The AUS Travel Accommodation July 2026 Report is for enterprise brands and agencies who want quick and high-level, historical benchmarks that are easily digestible and reveal insights, trends and market winners relevant to their own industry.
Can I get a custom report for my brand?

Our search consultants can introduce you to data that is specific to your organization, based on the size of the relevant search term and competitor universe, and the geographies that need monitoring.

Complete the form below to get started.
What is Ask Arlo?

Ask Arlo leverages real-time GenAI to answer customers’ questions about their own search data and receive instant, tailored responses and reports directly within the Adthena platform.

With millions of Google SERPs indexed every day, Arlo never misses a trick and makes sure you’re always up to date.

Learn more about Ask Arlo.

Customer Success Stories

Avanti West Coast case study: Boosts revenue and cuts costs with winning PPC strategy

Avanti West Coast needed a more efficient PPC strategy to maximize their paid search investment. Leveraging Adthena’s Lone Ranger and Head-to-Head Competitor reports, they identified opportunities to cut costs on brand terms and reinvest savings into generic search campaigns. Read case study

Monitoring brand terms and managing collaborator agreements for Nordic Choice

Nordic Choice Hotels is one of the largest hotel groups in the Nordic region. With a vast network of collaborators, and operating in a highly competitive industry, Nordic Choice required a competitive intelligence solution to improve digital performance and help solve complex challenges in search.Read case study

Increased revenue and reduced advertising costs for Eurostar

Eurostar is the only dedicated passenger train provider between continental Europe and the UK, but with fierce competition from other transport methods, it needed to prevent competitors and resellers from bidding aggressively on its brand. Read case study

Get the full picture

See this data specific to your brand performance

The data on this page is just a sample of the billions of data points we hold at Adthena. The insights generated by Ask Arlo, leverage real-time GenAI to answer questions about your search data.

Our search consultants can introduce you to Whole Market View data that is specific to your organization, based on the size of the relevant search term and competitor universe, and the locations that you need monitoring.

AUS Travel Accommodation - PPC Market Share Analysis July 2026