Market Exposure
Share of Clicks for top 10 AUS Travel Activities brands
Here are the Top 10 competitors in the industry by Share of Clicks for the last month.
Share of Clicks - Last month
| Domain | Share of clicks |
|---|---|
| viator.com | 20.39 |
| getyourguide.com | 15.55 |
| tripadvisor.com.au | 9.13 |
| booking.com | 4.06 |
| carnival.com.au | 3.23 |
| redballoon.com.au | 3.11 |
| bridgeclimb.com | 2.61 |
| royalcaribbean.com | 2.42 |
| adrenaline.com.au | 1.55 |
| visitmelbourne.com | 1.52 |
| others | 36.43 |
- viator.com - 20.39%
- getyourguide.com - 15.55%
- tripadvisor.com.au - 9.13%
- booking.com - 4.06%
- carnival.com.au - 3.23%
- redballoon.com.au - 3.11%
- bridgeclimb.com - 2.61%
- royalcaribbean.com - 2.42%
- adrenaline.com.au - 1.55%
- visitmelbourne.com - 1.52%
- others - 36.43%
Copyright © Adthena. All rights reserved.
Viator.com leads with 20.39% click share, followed by GetYourGuide.com at 15.55%. Others collectively hold 36.43%, highlighting diverse competition.
Market Exposure
Share of Spend for the top 10 AUS Travel Activities brands
Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month.
Share of Spend - Last Month
| Date | viator.com | getyourguide.com | tripadvisor.com.au | booking.com | royalcaribbean.com | redballoon.com.au | gadventures.com | carnival.com.au | adrenaline.com.au | sailing-whitsundays.com |
|---|---|---|---|---|---|---|---|---|---|---|
| 2025/12/01 | 19.16% | 16.57% | 8.58% | 7.21% | 0.92% | 5.36% | 1.29% | 1.02% | 3.45% | 1.92% |
| 2025/12/02 | 19% | 15.01% | 10.36% | 5.6% | 0.75% | 5.71% | 1.41% | 1.51% | 2.94% | 1.87% |
| 2025/12/03 | 18.28% | 14.95% | 9.02% | 5.94% | 0.84% | 6.91% | 1.5% | 1.72% | 2.78% | 2.02% |
| 2025/12/04 | 17.45% | 15.36% | 7.9% | 8.25% | 0.72% | 5.31% | 1.48% | 1.42% | 2.27% | 1.96% |
| 2025/12/05 | 17.87% | 16.45% | 9.25% | 8.1% | 0.86% | 4.63% | 0.94% | 1.5% | 2.02% | 2.18% |
| 2025/12/06 | 17.44% | 16.01% | 10.11% | 7.46% | 1.13% | 3.88% | 1% | 1.1% | 2.17% | 1.86% |
| 2025/12/07 | 17.04% | 16.77% | 11.37% | 7.42% | 1.17% | 2.99% | 0.86% | 1.25% | 1.9% | 1.5% |
| 2025/12/08 | 16.46% | 16.33% | 11.35% | 7.01% | 1.25% | 3.97% | 0.95% | 1.54% | 2.02% | 1.88% |
| 2025/12/09 | 18.63% | 16.58% | 10.39% | 7.36% | 0.92% | 3.26% | 0.96% | 1.42% | 2.42% | 1.64% |
| 2025/12/10 | 17.97% | 16.71% | 9.88% | 6.74% | 1.36% | 3.71% | 0.87% | 1.46% | 1.97% | 1.71% |
| 2025/12/11 | 18.75% | 15.66% | 9.81% | 6.17% | 1.29% | 3.82% | 0.88% | 1.67% | 2.42% | 1.56% |
| 2025/12/12 | 18.67% | 16.58% | 9.5% | 6.73% | 0.8% | 3.19% | 0.83% | 1.6% | 2.1% | 1.35% |
| 2025/12/13 | 19.05% | 15.59% | 9.88% | 5.67% | 1.64% | 2.92% | 0.83% | 1.38% | 1.89% | 1.31% |
| 2025/12/14 | 19.85% | 15.31% | 8.94% | 5.89% | 1.36% | 3.77% | 1.07% | 1.35% | 2.66% | 1.51% |
| 2025/12/15 | 19.05% | 16.39% | 9.69% | 5.82% | 2.73% | 3.27% | 1.28% | 1.52% | 2.06% | 1.63% |
| 2025/12/16 | 18.97% | 17.37% | 8.5% | 5.02% | 1.73% | 3.62% | 1.14% | 1.5% | 1.97% | 1.55% |
| 2025/12/17 | 19.34% | 17.59% | 8.3% | 5.26% | 1.92% | 4.46% | 1.34% | 1.25% | 2.59% | 1.62% |
| 2025/12/18 | 19.87% | 15.92% | 9.62% | 5.7% | 1.54% | 3.51% | 1.46% | 1.19% | 1.65% | 0.87% |
| 2025/12/19 | 20.16% | 14.93% | 9.15% | 5.57% | 1.69% | 4.34% | 1.43% | 0.85% | 2.27% | 0.98% |
| 2025/12/20 | 22.26% | 15.03% | 11.05% | 5.25% | 1.79% | 3.8% | 1.58% | 1.07% | 2.43% | 0.81% |
| 2025/12/21 | 21.06% | 14.25% | 12.28% | 5.96% | 1.31% | 4.06% | 1.6% | 1.03% | 3.35% | 1.21% |
| 2025/12/22 | 21.58% | 14.2% | 10.19% | 6.01% | 2.73% | 3.23% | 2.07% | 1.52% | 2.17% | 0.83% |
| 2025/12/23 | 21.49% | 15.2% | 10.99% | 5.81% | 2.95% | 3.89% | 1.75% | 1.28% | 2.39% | 0.73% |
| 2025/12/24 | 21.57% | 14.75% | 9.16% | 5.62% | 3.21% | 3.4% | 1.86% | 1.28% | 2.17% | 0.81% |
| 2025/12/25 | 21.55% | 13.82% | 10.26% | 5.48% | 3.05% | 4.36% | 2.06% | 1.05% | 3.13% | 1.06% |
| 2025/12/26 | 22.09% | 14.49% | 8.58% | 5.62% | 2.39% | 5.1% | 1.85% | 1.03% | 3.11% | 1.31% |
| 2025/12/27 | 22.72% | 15.41% | 9.97% | 5.65% | 2.61% | 4.69% | 1.69% | 0.97% | 2.99% | 0.98% |
| 2025/12/28 | 23.37% | 16.52% | 10.72% | 6.61% | 1.48% | 3.27% | 1.78% | 1.44% | 1.78% | 0.8% |
| 2025/12/29 | 24.43% | 17.07% | 11.12% | 6.41% | 1% | 1.92% | 1.79% | 1.45% | 1.31% | 0.92% |
| 2025/12/30 | 23.49% | 16.88% | 10.91% | 7% | 1.33% | 1.39% | 1.71% | 1.44% | 0.74% | 0.7% |
| 2025/12/31 | 22.7% | 15.14% | 10.22% | 6.57% | 1.68% | 1.6% | 1.59% | 1.27% | 0.71% | 0.7% |
- viator.com
- getyourguide.com
- tripadvisor.com.au
- booking.com
- royalcaribbean.com
- redballoon.com.au
- gadventures.com
- carnival.com.au
- adrenaline.com.au
- sailing-whitsundays.com
Copyright © Adthena. All rights reserved.
In December 2025, Viator’s spend share rose from 19.16% to 22.7%, peaking at 24.43% on the 29th. GetYourGuide fluctuated, ending at 15.14%. Tripadvisor saw a rise, closing at 10.22%. Booking.com remained steady, finishing at 6.57%.
Market Exposure
Competitor Count for AUS Travel Activities
Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month.
Competitor Count - Last month
| Date | Competitor Count |
|---|---|
| 2025/12/01 | 1441 |
| 2025/12/02 | 1412 |
| 2025/12/03 | 1443 |
| 2025/12/04 | 1430 |
| 2025/12/05 | 1483 |
| 2025/12/06 | 1520 |
| 2025/12/07 | 1534 |
| 2025/12/08 | 1550 |
| 2025/12/09 | 1505 |
| 2025/12/10 | 1516 |
| 2025/12/11 | 1523 |
| 2025/12/12 | 1550 |
| 2025/12/13 | 1558 |
| 2025/12/14 | 1392 |
| 2025/12/15 | 1492 |
| 2025/12/16 | 1470 |
| 2025/12/17 | 1504 |
| 2025/12/18 | 1390 |
| 2025/12/19 | 1359 |
| 2025/12/20 | 1369 |
| 2025/12/21 | 1317 |
| 2025/12/22 | 1278 |
| 2025/12/23 | 1300 |
| 2025/12/24 | 1194 |
| 2025/12/25 | 1085 |
| 2025/12/26 | 1165 |
| 2025/12/27 | 1169 |
| 2025/12/28 | 1118 |
| 2025/12/29 | 1164 |
| 2025/12/30 | 1165 |
| 2025/12/31 | 1131 |
Copyright © Adthena. All rights reserved.
December began with 1,441 advertisers, peaking at 1,558 mid-month. A decline followed, ending at 1,131.
