Why is the AUS Travel Activities March 2026 Report useful and how should I use it?

Why is the AUS Travel Activities March 2026 Report useful? Imagine being able to instantly see your competitors Market Share, Share of Spend and their top performing ad copy so you can effectively benchmark your own performance. Adthena’s PPC Market Share reports provide an instant view of performance insights across hundreds of sub-industries – so you can do just that. How to use the AUS Travel Activities March 2026 Report Think of these reports as a cheat sheet for your industry’s search landscape. Check out this short article for a breakdown of each report and how they can benefit your strategy.

How often is the data updated?

Data within the AUS Travel Activities March 2026 Report is aggregated every month, highlighting the most significant changes from the previous period.

How does Adthena collect this data?

We use observed data from Google’s search results pages. With 20 million Google SERPs indexed per day. Adthena forms a global index of publicly available searches on Google. On top of observed data, our data science models and patented technology expand on the insights through estimated metrics like market share, share of spend, and more. We have 12 years of historical data across industries and our custom-built AI models learn from continuously updated data every day.

How accurate is the AUS Travel Activities March 2026 Report?

The AUS Travel Activities March 2026 Report is powered by Adthena’s Whole Market View, which is the patented technology that drives value for our 300 enterprise customers. Our unique approach to search intelligence ingests Google’s Keyword Planner into its learning models, providing a more accurate and up-to-date view of keyword data compared to traditional panel data methods. With daily data collection and updates, Adthena offers a closer-to-real-time view of the Google Ads auction, enabling timely insights and adjustments. Adthena focuses specifically on Google Ads, providing a deep dive into the channel and offering detailed insights into its workings. By processing 10 TB of new data daily and employing AI and machine learning models to analyze millions of Google Ads searches per second, Adthena provides a comprehensive and in-depth view of the competitive landscape. Learn more about our data. Learn more about our data accuracy

Does this include mobile, desktop and Google Shopping data?

Yes. The AUS Travel Activities March 2026 Report aggregates data from across both device types and Google Shopping.

Who is this AUS Travel Activities March 2026 Report for?

The AUS Travel Activities March 2026 Report is for enterprise brands and agencies who want quick and high-level, historical benchmarks that are easily digestible and reveal insights, trends and market winners relevant to their own industry.

Ask Arlo leverages real-time GenAI to answer customers’ questions about their own search data and receive instant, tailored responses and reports directly within the Adthena platform. With millions of Google SERPs indexed every day, Arlo never misses a trick and makes sure you’re always up to date. Learn more about Ask Arlo.

AUS Travel Activities - PPC Market Share Analysis March 2026

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the AUS Activities category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Google AI Overview visibility for Travel Activities AUS

See how often AIOs appear and how search intent is distributed across buying signals.

See more data

AIO Frequency

How often a Google AI overview appears on search terms relevant to this category.

Frequency	Percentage
Frequency	14.6916806205
	85.3083193795

14%

Complex Query Frequency

A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.

Frequency	Percentage
Frequency	59
	41

59%

Search Intent Distribution

Breakdown of search queries by their underlying goal.

Intent	Distribution
Investigational	33%
Transactional	6%
Navigational	0%
Seasonal	0%
Local	6%
Problem Solving	6%

Market Exposure

Share of Clicks for top 10 AUS Travel Activities brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

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Share of Clicks - Last month

Share of Clicks - Last month
Domain	Share of clicks
viator.com	20.86
getyourguide.com	19.82
klook.com	12.29
tripadvisor.com	9.02
groupon.com.au	4.51
agoda.com	3.61
headout.com	3.56
cooldestinations.com	2.3
royalcaribbean.com	1.86
bridgeclimb.com	1.53
others	20.64

viator.com - 20.86%
getyourguide.com - 19.82%
klook.com - 12.29%
tripadvisor.com - 9.02%
groupon.com.au - 4.51%
agoda.com - 3.61%
headout.com - 3.56%
cooldestinations.com - 2.3%
royalcaribbean.com - 1.86%
bridgeclimb.com - 1.53%
others - 20.64%

In the travel activities PPC landscape, Viator leads with 20.86% click share, closely followed by “others” at 20.64%. GetYourGuide and Klook trail behind, while smaller players like BridgeClimb capture minimal shares.

Market Exposure

Share of Spend for the top 10 AUS Travel Activities brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month.

See more data

Share of Spend - Last Month

Share of Spend - Last Month
Date	getyourguide.com	viator.com	klook.com	tripadvisor.com	groupon.com.au	royalcaribbean.com	tripadvisor.com.au	agoda.com	headout.com	cooldestinations.com
2026/03/01	19.31%	20.28%	9.74%	8.26%	3.52%	1.92%	2.9%	3.18%	4.49%	1.67%
2026/03/02	20.72%	20.26%	9.52%	7.33%	3.62%	2.05%	2.35%	3.24%	3.14%	1.84%
2026/03/03	20.73%	19.2%	9.12%	8.46%	2.96%	2.09%	2.51%	3.31%	3.21%	2.08%
2026/03/04	18.58%	19.01%	9.6%	9.38%	3.22%	1.98%	1.95%	3.59%	3.22%	2.38%
2026/03/05	19.56%	20.71%	9.93%	8.56%	3.75%	1.97%	2.07%	3.43%	2.59%	2.5%
2026/03/06	18.79%	21.57%	9.9%	7.51%	3.13%	1.85%	2.1%	3.8%	3.85%	2.3%
2026/03/07	19.54%	22.34%	9.15%	7.1%	2.79%	2.26%	2.38%	3.03%	2.91%	2.46%
2026/03/08	19.51%	20.79%	9.27%	6.92%	3.05%	2.07%	2.86%	4.07%	3.22%	2.88%
2026/03/09	19.73%	19.54%	9.67%	6.23%	3.23%	2.32%	2.42%	3.75%	2.59%	2.62%
2026/03/10	19.01%	20.34%	9.6%	7.2%	2.92%	2.25%	2.1%	3.16%	2.92%	1.92%
2026/03/11	18.78%	20.69%	9.91%	8.67%	2.63%	2.22%	2.39%	4.01%	2.64%	1.74%
2026/03/12	19.24%	20.3%	9.84%	7.46%	3.24%	2.16%	2.67%	4.2%	2.61%	2.04%
2026/03/13	19.69%	18.6%	9.48%	7.15%	3.58%	2.18%	2.56%	4.16%	2.83%	2.59%
2026/03/14	19.41%	19.57%	9.92%	9.27%	3.91%	2.29%	2.38%	3.3%	3.53%	1.96%
2026/03/15	19.08%	19.89%	10.14%	9.03%	2.94%	1.6%	2.93%	3.28%	2.97%	2.05%
2026/03/16	19.27%	19.91%	10.03%	8.88%	3.07%	1.67%	2.68%	4.39%	2.91%	1.81%
2026/03/17	19.67%	18.55%	10.24%	7.61%	3.82%	2.04%	2.18%	4.94%	3.49%	1.73%
2026/03/18	19.84%	18.24%	10.15%	7.91%	3.23%	2.44%	2.39%	4.59%	3.3%	1.73%
2026/03/19	20.26%	19.9%	10.17%	7.54%	3.69%	1.92%	1.68%	4.26%	3.64%	1.54%
2026/03/20	22.01%	20.3%	9.67%	6.86%	3.29%	2.05%	1.79%	4.18%	3.45%	1.45%
2026/03/21	20.23%	19.62%	9.96%	7.16%	3.55%	2.55%	2.03%	4.32%	3.7%	0.17%
2026/03/22	21.96%	18.76%	10.05%	6.19%	3.81%	1.14%	2.51%	3.97%	3.92%	0.78%
2026/03/23	21.41%	18.33%	9.79%	5.67%	3.47%	1.5%	2.09%	3.38%	2.04%	1.65%
2026/03/24	19.73%	20.46%	10.11%	6.93%	3.63%	2.36%	1.99%	3.95%	2.32%	1.22%
2026/03/25	20.44%	20.23%	10.62%	6.51%	1.86%	2.52%	2.16%	3.65%	1.93%	0.92%
2026/03/26	19.96%	19.05%	10.67%	7.09%	2.69%	2.5%	2.27%	3.8%	2.58%	1.13%
2026/03/27	19.58%	18.43%	7.32%	8.98%	3.95%	2.26%	2.86%	3.95%	2.9%	1.37%
2026/03/28	19.05%	17.27%	10.2%	9.03%	3.04%	2.32%	2.63%	3.56%	2.71%	1.37%
2026/03/29	19.24%	18.5%	10.37%	7.99%	2.89%	2.15%	2.72%	3.56%	2.69%	1.66%
2026/03/30	19.74%	19.03%	11.5%	8.2%	3.22%	2.35%	2.65%	3.63%	1.86%	1.25%
2026/03/31	18.95%	17.83%	11.66%	9.8%	3.08%	2.52%	2.5%	2.3%	1.81%	1.7%

getyourguide.com
viator.com
klook.com
tripadvisor.com
groupon.com.au
royalcaribbean.com
tripadvisor.com.au
agoda.com
headout.com
cooldestinations.com

In March 2026, GetYourGuide and Viator vied for dominance, with GetYourGuide peaking at 22.01% on March 20. Klook’s steady rise culminated at 11.66% on March 31. Meanwhile, Tripadvisor’s fluctuating journey ended at 9.8%.

Market Exposure

Competitor Count for AUS Travel Activities

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month.

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Competitor Count - Last month

Competitor Count - Last month
Date	Competitor Count
2026/03/01	1014
2026/03/02	1066
2026/03/03	1081
2026/03/04	1070
2026/03/05	1072
2026/03/06	1078
2026/03/07	1048
2026/03/08	1077
2026/03/09	1066
2026/03/10	1030
2026/03/11	1091
2026/03/12	1082
2026/03/13	1022
2026/03/14	1044
2026/03/15	1086
2026/03/16	1070
2026/03/17	1073
2026/03/18	1092
2026/03/19	1023
2026/03/20	1058
2026/03/21	1077
2026/03/22	1034
2026/03/23	1066
2026/03/24	1055
2026/03/25	1029
2026/03/26	1033
2026/03/27	1048
2026/03/28	1031
2026/03/29	1064
2026/03/30	1053
2026/03/31	1016

March saw fluctuating advertiser numbers, peaking at 1,092 on March 18. The month concluded with 1,016 advertisers, reflecting a dynamic landscape.

Campaign Efficiency

Market Loss & Market Gains for AUS Travel Activities

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

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Market Loss & Market Gains - Last month

Market Loss & Market Gains - Last month
Name	Market Trend
getyourguide.com	0.72%
thrillark.com	0.55%
klook.com	0.47%
groupon.com.au	0.27%
royalcaribbean.com	0.19%
headout.com	-0.22%
tiqets.com	-0.27%
tripadvisor.com	-0.52%
cooldestinations.com	-1.17%
viator.com	-1.27%

GetYourGuide.com surged with a 0.72% click share increase, while Viator.com faced a 1.27% decline. Thrillark.com and Klook.com also saw positive growth.

Campaign Efficiency

AUS Travel Activities Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

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Date	getyourguide.com	viator.com	klook.com	tripadvisor.com	groupon.com.au	agoda.com	headout.com	cooldestinations.com	tiqets.com	tripadvisor.com.au
2026/03/01	19.7%	20.85%	12.5%	10.76%	5.33%	2.77%	5.36%	2.3%	2.12%	1.12%
2026/03/02	21.97%	21.53%	12.31%	9.14%	5.48%	3.49%	3.8%	2.44%	1.71%	0.93%
2026/03/03	21.65%	21.11%	11.58%	10.2%	4.69%	3.4%	4.27%	2.92%	1.93%	1.09%
2026/03/04	19.33%	20.44%	12.02%	11.47%	4.79%	4.29%	4.04%	3.13%	1.08%	0.78%
2026/03/05	20.49%	22.65%	12.82%	10.55%	5.34%	3.5%	3.66%	3.1%	1.73%	0.83%
2026/03/06	19.6%	23.94%	12.9%	8.97%	4.56%	3.88%	4.94%	3.05%	1.77%	0.92%
2026/03/07	21.05%	24.93%	11.66%	8.97%	4.09%	3.37%	3.8%	3.08%	1.77%	1.04%
2026/03/08	21.44%	23.63%	12.03%	7.7%	4.59%	4.08%	3.96%	3.86%	0.98%	1.35%
2026/03/09	20.52%	21.67%	12.89%	7.48%	4.88%	4.63%	3.14%	3.36%	1.72%	1.07%
2026/03/10	20.66%	22.84%	12.58%	8.98%	4.52%	3.12%	3.64%	2.4%	1.38%	0.9%
2026/03/11	19.85%	21.63%	13.2%	10.72%	3.8%	4.83%	3.23%	2.15%	1.8%	1.08%
2026/03/12	21.22%	22.13%	13.16%	9.02%	5.03%	4.43%	3.18%	2.55%	1.47%	1.19%
2026/03/13	20.77%	20.59%	12.44%	8.56%	5.29%	4.41%	3.88%	3.23%	1.6%	1.23%
2026/03/14	20.1%	21.4%	12.97%	11.21%	5.82%	3.92%	4.62%	2.42%	0.93%	1.05%
2026/03/15	19.97%	22.52%	13.08%	10.5%	4.33%	4%	3.52%	2.57%	0.97%	2.06%
2026/03/16	20.32%	22.08%	12.78%	10.23%	4.54%	5.44%	3.53%	2.29%	1.61%	1.4%
2026/03/17	20.6%	19.7%	13.66%	9.25%	5.91%	5.93%	4.16%	2.12%	1.5%	0.93%
2026/03/18	22.19%	20.8%	12.47%	9.32%	4.97%	4.86%	4.06%	2.22%	0.95%	1.04%
2026/03/19	21.12%	22.16%	13.03%	8.77%	5.56%	4.98%	4.51%	2.08%	1.16%	0.71%
2026/03/20	23.6%	22.86%	12.3%	7.83%	4.97%	4.72%	4.18%	2%	0.85%	0.72%
2026/03/21	21.21%	22.33%	13.32%	8.73%	5.56%	4.99%	4.45%	0.11%	0.96%	0.86%
2026/03/22	22.51%	20.77%	12.92%	6.89%	6.02%	4.33%	5.12%	0.95%	1.12%	1.07%
2026/03/23	22.28%	20.02%	12.92%	6.75%	5.59%	4.07%	2.56%	2.62%	0.92%	0.92%
2026/03/24	20.23%	22.79%	13.16%	7.99%	5.65%	4.42%	2.9%	1.8%	0.74%	0.82%
2026/03/25	22.75%	23.82%	13.64%	7.48%	2.95%	3.85%	2.72%	1.08%	0.6%	0.91%
2026/03/26	21.06%	20.77%	15.07%	8.57%	4.37%	3.98%	3.38%	1.43%	1.03%	0.87%
2026/03/27	20.42%	19.37%	9.72%	10.85%	6.39%	4.29%	3.67%	1.58%	1.29%	1.28%
2026/03/28	19.5%	18.75%	13.09%	11.33%	4.75%	3.84%	3.37%	1.79%	1.74%	1.3%
2026/03/29	20.34%	19.28%	13.5%	9.69%	4.81%	3.89%	3.6%	2.31%	1.51%	1.38%
2026/03/30	20.63%	20.53%	15.01%	10.24%	5.26%	3.96%	2.27%	1.61%	1.19%	1.21%
2026/03/31	20.04%	19.25%	14.87%	11.95%	4.81%	3.05%	2.21%	2.15%	1.92%	0.99%

getyourguide.com
viator.com
klook.com
tripadvisor.com
groupon.com.au
agoda.com
headout.com
cooldestinations.com
tiqets.com
tripadvisor.com.au

In March 2026, Viator led with a peak impression share of 24.93% on March 7. GetYourGuide followed closely, peaking at 23.6% on March 20. Klook showed a steady rise, ending at 14.87%.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for AUS Travel Activities

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

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Google Text Ad Copy Insights & Creative Trends for AUS Travel Activities - Last month

1
Royal Caribbean Cruise 75% Off - Early-Bird & Last-Minute Deals https://deals.cruiselines.com
Save up to 75% on Royal Caribbean cruises worldwide. Book soon for biggest savings! Save up to 75% on Royal Caribbean cruises.
2
Things to See in Canberra https://www.culturalattractionsofaustralia.com › canberra › experiences
Cultural Tourist Attractions — Discover premium ways to experience Canberra's cultural tourist attractions. Australian Parliament House, War Memorial, National Gallery & National Museum of Australia. Cultural attractions.
3
Must do in Melbourne - Top 10 Things to Do in 2026 https://www.getyourguide.com › melbourne › activities
Find the top-rated and best-reviewed tours and activities in Melbourne for 2026
4
Melbourne Top 10 Things to Do - Must-Do Activities of 2026 https://www.viator.com › things-to-do › melbourne
Don't just visit, experience Melbourne. Reserve your must-do activities and pay later.
5
Melbourne. Every Bit Different - Top Things To Do In Melbourne https://www.visitmelbourne.com
Check Out The Top Attractions To See And Do In Melbourne And Victoria. We've Put Together A Handy List Of Victoria's Top Attractions For You To Experience.

In the bustling world of travel PPC, Royal Caribbean’s enticing 75% off deals captivate cruise enthusiasts, while Canberra’s cultural allure shines through premium experiences. Melbourne emerges as a vibrant hub, with top activities highlighted by GetYourGuide, Viator, and Visit Melbourne, each offering unique perspectives on the city’s charm.

Frequently Asked Questions

Why is the AUS Travel Activities March 2026 Report useful and how should I use it?

Why is the AUS Travel Activities March 2026 Report useful?

Imagine being able to instantly see your competitors Market Share, Share of Spend and their top performing ad copy so you can effectively benchmark your own performance.

Adthena’s PPC Market Share reports provide an instant view of performance insights across hundreds of sub-industries – so you can do just that.

How to use the AUS Travel Activities March 2026 Report
Think of these reports as a cheat sheet for your industry’s search landscape. Check out this short article for a breakdown of each report and how they can benefit your strategy.
How often is the data updated?

Data within the AUS Travel Activities March 2026 Report is aggregated every month, highlighting the most significant changes from the previous period.
How does Adthena collect this data?

We use observed data from Google’s search results pages. With 20 million Google SERPs indexed per day. Adthena forms a global index of publicly available searches on Google.

On top of observed data, our data science models and patented technology expand on the insights through estimated metrics like market share, share of spend, and more.

We have 12 years of historical data across industries and our custom-built AI models learn from continuously updated data every day.
How accurate is the AUS Travel Activities March 2026 Report?

The AUS Travel Activities March 2026 Report is powered by Adthena’s Whole Market View, which is the patented technology that drives value for our 300 enterprise customers.

Our unique approach to search intelligence ingests Google’s Keyword Planner into its learning models, providing a more accurate and up-to-date view of keyword data compared to traditional panel data methods.

With daily data collection and updates, Adthena offers a closer-to-real-time view of the Google Ads auction, enabling timely insights and adjustments.

Adthena focuses specifically on Google Ads, providing a deep dive into the channel and offering detailed insights into its workings. By processing 10 TB of new data daily and employing AI and machine learning models to analyze millions of Google Ads searches per second, Adthena provides a comprehensive and in-depth view of the competitive landscape.

Learn more about our data.

Learn more about our data accuracy
Does this include mobile, desktop and Google Shopping data?

Yes. The AUS Travel Activities March 2026 Report aggregates data from across both device types and Google Shopping.
Who is this AUS Travel Activities March 2026 Report for?

The AUS Travel Activities March 2026 Report is for enterprise brands and agencies who want quick and high-level, historical benchmarks that are easily digestible and reveal insights, trends and market winners relevant to their own industry.
Can I get a custom report for my brand?

Our search consultants can introduce you to data that is specific to your organization, based on the size of the relevant search term and competitor universe, and the geographies that need monitoring.

Complete the form below to get started.
What is Ask Arlo?

Ask Arlo leverages real-time GenAI to answer customers’ questions about their own search data and receive instant, tailored responses and reports directly within the Adthena platform.

With millions of Google SERPs indexed every day, Arlo never misses a trick and makes sure you’re always up to date.

Learn more about Ask Arlo.

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The data on this page is just a sample of the billions of data points we hold at Adthena. The insights generated by Ask Arlo, leverage real-time GenAI to answer questions about your search data.

Our search consultants can introduce you to Whole Market View data that is specific to your organization, based on the size of the relevant search term and competitor universe, and the locations that you need monitoring.

AUS Travel Activities - PPC Market Share Analysis March 2026