AUS Travel Holiday Type - PPC Market Share Analysis March 2026

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the AUS Holiday Type category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Holiday Type – AUS

Google AI Overview visibility for Travel Holiday Type AUS

See how often AIOs appear and how search intent is distributed across buying signals.

AIO Frequency

How often a Google AI overview appears on search terms relevant to this category.

Frequency Percentage
Frequency 17.7414520554
82.2585479446
17%

Complex Query Frequency

A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.

Frequency Percentage
Frequency 28
72
28%

Search Intent Distribution

Breakdown of search queries by their underlying goal.

Intent Distribution
Investigational 15%
Transactional 17%
Navigational 0%
Seasonal 7%
Local 0%
Problem Solving 0%

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Market Exposure

Share of Clicks for top 10 AUS Travel Holiday Type brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

Share of Clicks - Last month
Share of Clicks - Last month
Domain Share of clicks
luxuryescapes.com 14.01
myfiji.com 13.99
royalcaribbean.com 9.22
vacationstogo.com 6.56
carnival.com.au 5.01
silversea.com 3.24
ozcruising.com.au 3.03
cruiseguru.com.au 2.59
jetstar.com 2.46
holidaymax.com 2.44
others 37.45
  • luxuryescapes.com - 14.01%
  • myfiji.com - 13.99%
  • royalcaribbean.com - 9.22%
  • vacationstogo.com - 6.56%
  • carnival.com.au - 5.01%
  • silversea.com - 3.24%
  • ozcruising.com.au - 3.03%
  • cruiseguru.com.au - 2.59%
  • jetstar.com - 2.46%
  • holidaymax.com - 2.44%
  • others - 37.45%

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In the travel PPC landscape, ‘luxuryescapes.com’ leads with 14.01% click share, closely followed by ‘myfiji.com’ at 13.99%. ‘Others’ collectively dominate with 37.45%.

Market Exposure

Share of Spend for the top 10 AUS Travel Holiday Type brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

Share of Spend - Last Month
Share of Spend - Last Month
Date luxuryescapes.com myfiji.com royalcaribbean.com vacationstogo.com silversea.com holidaymax.com carnival.com.au cruiseguru.com.au ozcruising.com.au jetstar.com
2026/03/01 12.22% 12.95% 6.32% 5.28% 6.42% 4.15% 2.71% 1.61% 3% 1.9%
2026/03/02 12.61% 12.72% 8.17% 4.15% 6.5% 3.78% 3.77% 3.5% 3.34% 1.58%
2026/03/03 12.56% 11.37% 7.79% 3.33% 5.9% 4.07% 3.62% 3.46% 2.58% 2.17%
2026/03/04 12.8% 11.75% 7.65% 3.28% 6.2% 3.77% 4.09% 2.33% 2.14% 2.38%
2026/03/05 13.56% 11.21% 9.09% 3.65% 5.03% 3.09% 4.42% 2.61% 2.88% 2.07%
2026/03/06 12.52% 12.5% 5.95% 4.68% 5.35% 3.37% 4.88% 2.55% 1.91% 2.65%
2026/03/07 12.47% 10.75% 8.54% 4.12% 5.5% 3.49% 3.46% 3.51% 2.89% 2.66%
2026/03/08 13.83% 11.38% 8.43% 4.25% 5.85% 3.52% 2.83% 3.6% 3.27% 2.82%
2026/03/09 14.04% 12.55% 9.42% 4.42% 5.3% 3.28% 3.49% 3.08% 2.7% 2.26%
2026/03/10 14.5% 13.22% 9.13% 4.06% 4.79% 3.12% 4.1% 2.48% 2.79% 1.84%
2026/03/11 11.23% 10.51% 9.66% 3.16% 6.87% 4.02% 3.35% 1.32% 1.69% 2.54%
2026/03/12 12.28% 11.77% 8.75% 3.28% 4.93% 3.72% 5.07% 1.83% 1.97% 2.11%
2026/03/13 11.16% 10.22% 10.3% 5.3% 6.34% 3.45% 3.96% 2.81% 2.2% 2.61%
2026/03/14 13.72% 11.31% 11.34% 3.76% 5.29% 3.14% 3.51% 3.07% 1.76% 1.46%
2026/03/15 13.56% 10.3% 9.69% 5.38% 5% 3.48% 3.28% 1.65% 2.24% 2.33%
2026/03/16 12.39% 9.16% 8.54% 5.1% 5.73% 3.51% 3.61% 2.22% 2.55% 2.32%
2026/03/17 14.59% 9.82% 8.57% 5.53% 6.05% 3.15% 4.28% 1.32% 1.96% 1.28%
2026/03/18 11.46% 9.65% 10.02% 4.81% 5.66% 3.69% 4.34% 1.64% 2.28% 1.61%
2026/03/19 12.49% 9.97% 9.53% 4.25% 4.73% 3.67% 3.94% 1.43% 2.21% 2.27%
2026/03/20 12.98% 10.05% 7.18% 4.65% 4.35% 3.2% 5.48% 2.38% 2.82% 2.92%
2026/03/21 14.45% 11.68% 8.22% 3.63% 4.19% 2.84% 4.21% 3.6% 2.34% 1.04%
2026/03/22 14.27% 9.79% 3.94% 5.43% 4.83% 3.98% 2.75% 4.8% 2.52% 1.57%
2026/03/23 15.69% 11.89% 3.14% 5.08% 3.72% 3.51% 2.96% 2.78% 1.99% 2.84%
2026/03/24 15.25% 10.91% 6.07% 4.26% 5.35% 3.59% 4.16% 0.95% 2.82% 1.81%
2026/03/25 14.08% 8.2% 8.46% 5.35% 4.18% 2.98% 4.65% 1.73% 3.26% 3.08%
2026/03/26 13.72% 10.45% 8.65% 4.49% 3.91% 2.9% 4.54% 3.64% 1.13% 2.54%
2026/03/27 15.43% 11.73% 7.51% 3.8% 4.37% 3.09% 4.7% 2.22% 0.84% 1.23%
2026/03/28 14.33% 10.05% 7.33% 4.21% 4.83% 2.78% 5.02% 2.82% 1.61% 1.74%
2026/03/29 13.65% 10.61% 7.13% 4.71% 4.1% 3.13% 3.28% 3.21% 2.08% 1.8%
2026/03/30 13.84% 10.81% 8.75% 5.52% 4.29% 3.38% 3.87% 1.75% 1.73% 1.25%
2026/03/31 13.79% 9.81% 7.87% 5.74% 5.06% 3.56% 3.46% 3.1% 2.43% 1.32%
  • luxuryescapes.com
  • myfiji.com
  • royalcaribbean.com
  • vacationstogo.com
  • silversea.com
  • holidaymax.com
  • carnival.com.au
  • cruiseguru.com.au
  • ozcruising.com.au
  • jetstar.com

Copyright © Adthena. All rights reserved.

In March 2026, luxuryescapes.com led with a peak spend share of 15.69% on March 23. Myfiji.com fluctuated, ending at 9.81%. Royalcaribbean.com saw a dip, closing at 7.87%.

Market Exposure

Competitor Count for AUS Travel Holiday Type

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

Competitor Count - Last month
Competitor Count - Last month
Date Competitor Count
2026/03/01 262
2026/03/02 267
2026/03/03 265
2026/03/04 258
2026/03/05 275
2026/03/06 278
2026/03/07 280
2026/03/08 300
2026/03/09 283
2026/03/10 268
2026/03/11 275
2026/03/12 277
2026/03/13 275
2026/03/14 276
2026/03/15 284
2026/03/16 273
2026/03/17 268
2026/03/18 266
2026/03/19 267
2026/03/20 278
2026/03/21 274
2026/03/22 276
2026/03/23 276
2026/03/24 275
2026/03/25 266
2026/03/26 270
2026/03/27 281
2026/03/28 273
2026/03/29 276
2026/03/30 269
2026/03/31 261

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March saw a dynamic shift in advertisers, peaking at 300 on March 8. The month concluded with a slight decline, ending at 261.

Campaign Efficiency

Market Loss & Market Gains for AUS Travel Holiday Type

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

Market Loss & Market Gains - Last month
Market Loss & Market Gains - Last month
Name Market Trend
tripadeal.com.au 1.01%
luxuryescapes.com 0.88%
booking.com 0.6%
myholidaycentre.com.au 0.53%
mycruises.com.au 0.53%
jetstar.com -0.54%
racv.com.au -0.56%
silversea.com -0.64%
myfiji.com -1.05%
royalcaribbean.com -1.42%

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Tripadeal.com.au leads with a 1.01% click share increase, while royalcaribbean.com drops by 1.42%.

Campaign Efficiency

AUS Travel Holiday Type Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

Date luxuryescapes.com myfiji.com vacationstogo.com royalcaribbean.com carnival.com.au cruiseguru.com.au holidaymax.com ozcruising.com.au silversea.com mycruises.com.au
2026/03/01 13.4% 13.25% 7.69% 4.44% 3.57% 1.49% 4.19% 3.32% 3.87% 2.69%
2026/03/02 14.51% 14.3% 5.4% 5.28% 4.72% 3.28% 3.8% 3.58% 3.7% 1.78%
2026/03/03 14.42% 13% 4.58% 4.84% 4.11% 2.91% 4.02% 2.6% 2.94% 1.39%
2026/03/04 14.34% 13.15% 4.66% 5.15% 4.62% 2.18% 3.57% 2.44% 3.53% 1.51%
2026/03/05 15.52% 12.62% 4.62% 6.01% 5.27% 2.19% 2.96% 2.84% 2.62% 2.05%
2026/03/06 13.91% 13.91% 5.6% 3.87% 5.62% 2.37% 3.15% 2.1% 2.78% 1.77%
2026/03/07 13.74% 12.1% 5.68% 5.21% 3.88% 3.34% 3.33% 2.81% 2.76% 1.05%
2026/03/08 15.48% 12.7% 5.52% 5.42% 3.26% 3.38% 3.28% 3.28% 2.86% 1.79%
2026/03/09 16.13% 13.94% 5.06% 6.71% 3.93% 2.88% 3.14% 2.73% 2.63% 2.29%
2026/03/10 16.33% 14.86% 5.5% 5.52% 4.58% 2.21% 2.95% 2.89% 2.1% 1.58%
2026/03/11 13.18% 12.81% 3.99% 6.06% 4.18% 1.3% 3.82% 1.83% 3.7% 3.53%
2026/03/12 12.87% 12.85% 4.09% 6.36% 5.74% 1.64% 3.38% 2.15% 3.05% 1.56%
2026/03/13 12.71% 11.31% 6.94% 7.58% 4.38% 2.37% 3.26% 2.53% 3.66% 1.06%
2026/03/14 15.8% 12.67% 4.91% 8.11% 4.05% 2.82% 3.06% 2.09% 3.21% 1.94%
2026/03/15 15.1% 11.39% 6.74% 7.38% 3.63% 1.52% 3.29% 2.7% 2.83% 1.61%
2026/03/16 14.37% 10.11% 6.33% 5.4% 3.91% 1.88% 3.24% 2.76% 2.81% 2.42%
2026/03/17 16.28% 10.51% 6.88% 6.39% 5.2% 1.26% 3.08% 2.62% 3.53% 2.08%
2026/03/18 13.08% 10.56% 5.83% 7.64% 5.13% 1.44% 3.44% 2.63% 2.56% 2.13%
2026/03/19 14.4% 10.84% 5.21% 6.27% 4.7% 1.3% 3.45% 2.4% 2.06% 2.53%
2026/03/20 14.28% 10.55% 6.26% 4.84% 6.03% 2.32% 2.93% 3.01% 2.42% 2.21%
2026/03/21 16.18% 12.85% 4.81% 5.67% 5.14% 3.3% 2.63% 2.51% 2.1% 1.97%
2026/03/22 16.14% 10% 6.36% 2.2% 2.97% 4.4% 3.59% 2.81% 2.53% 4.28%
2026/03/23 17.2% 12.85% 5.89% 2.05% 3.12% 2.66% 3.22% 2.22% 1.6% 2.85%
2026/03/24 16.63% 11.68% 5.54% 4.67% 4.85% 0.93% 3.27% 2.99% 3.31% 2.52%
2026/03/25 15.5% 9.21% 6.56% 5.95% 5.37% 1.54% 2.84% 3.61% 2.01% 3.27%
2026/03/26 14.72% 11.3% 5.76% 5.62% 5.37% 3.56% 2.5% 1.39% 2.36% 2.94%
2026/03/27 17.13% 12.61% 5.39% 4.76% 5.3% 2.04% 3.18% 1.01% 2.41% 2.13%
2026/03/28 16.1% 10.58% 5.64% 4.56% 5.98% 2.7% 2.64% 1.83% 2.29% 2.55%
2026/03/29 15.58% 11.45% 5.96% 4.48% 3.91% 3.43% 2.72% 2.34% 1.76% 2.35%
2026/03/30 15.34% 11.55% 7.08% 5.36% 4.61% 2.04% 2.98% 1.96% 1.84% 1.39%
2026/03/31 15.53% 11.07% 7.28% 4.93% 3.93% 3.01% 2.95% 2.52% 2.34% 2%
  • luxuryescapes.com
  • myfiji.com
  • vacationstogo.com
  • royalcaribbean.com
  • carnival.com.au
  • cruiseguru.com.au
  • holidaymax.com
  • ozcruising.com.au
  • silversea.com
  • mycruises.com.au

Copyright © Adthena. All rights reserved.

Luxuryescapes.com led March with fluctuating impressions, peaking at 17.20%. Myfiji.com saw a decline, ending at 11.07%. Vacationstogo.com rose steadily, closing at 7.28%. Royalcaribbean.com and carnival.com.au showed mixed trends, finishing at 4.93% and 3.93%, respectively.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for AUS Travel Holiday Type

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

Google Text Ad Copy Insights & Creative Trends for AUS Travel Holiday Type - Last month
  1. 1
    Royal Caribbean Cruise 75% Off - Early-Bird & Last-Minute Deals https://deals.cruiselines.com

    Save up to 75% on Royal Caribbean cruises worldwide. Book soon for biggest savings! Save up to 75% on Royal Caribbean cruises.

  2. 2
    Fiji All Inclusive | Save Up To 70% Off | Limited Time Offer Only https://www.luxuryescapes.com › fiji

    Lowest Prices Guaranteed + Spoil Yourself with Luxurious Bonus Extras and VIP Inclusions. Dream...

  3. 3
    Fiji Holiday Packages and Deals 2026/2027 | Unbeatable Bonus Value https://www.myfiji.com

    Discover our range of 2026 and 2027 holiday packages, brimming with unbeatable Bonus Value

  4. 4
    Cruises Departing From - Sydney https://www.ozcruising.com.au

    Your dream cruise departing from Sydney is just a click away. Book Direct Online and Save. Highlights: No Hidden Prices, Travel Insurance Available, Help Centre Available.

  5. 5
    2026 Cruises 82% Off | Compare All Cruise Lines https://www.vacationstogo.com

    Save up to 82% on 2026 cruises. Best price & service guarantee! Huge Last-Minute Specials.

Copyright © Adthena. All rights reserved.

In the competitive world of travel PPC, Royal Caribbean’s 75% off cruises and Fiji’s luxurious all-inclusive deals captivate with massive savings. Meanwhile, Sydney’s dream cruises and 2026’s 82% off offerings highlight unbeatable value and last-minute specials, enticing travelers worldwide.

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