Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the AUS Holiday Type category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.
Here are the Top 10 competitors in the industry by Share of Clicks for the last month.
Domain | Share of clicks |
---|---|
luxuryescapes.com | 9.05 |
flightcentre.com.au | 6.42 |
carnival.com.au | 5.45 |
myfiji.com | 5.04 |
lastminute.com.au | 4.16 |
jetstar.com | 3.9 |
cruiseguru.com.au | 3.82 |
ozcruising.com.au | 3.57 |
booking.com | 3.11 |
silversea.com | 2.98 |
others | 52.5 |
Copyright © Adthena. All rights reserved.
In the PPC landscape, ‘others’ dominate with 52.5% click share, while luxuryescapes.com leads individual advertisers at 9.05%.
Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month.
Luxuryescapes.com led April with fluctuating spend, peaking at 9.92%. Silversea.com saw a steady rise, ending at 6.38%. Holidaymax.com and Carnival.com.au showed consistent growth, while Flightcentre.com.au peaked mid-month. Myfiji.com and Cruiseguru.com.au remained stable. Booking.com and Hollandamerica.com had minor fluctuations. Jetstar.com ended with a slight increase.
Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month.
Date | Competitor Count |
---|---|
2025/04/01 | 412 |
2025/04/02 | 411 |
2025/04/03 | 401 |
2025/04/04 | 409 |
2025/04/05 | 409 |
2025/04/06 | 416 |
2025/04/07 | 411 |
2025/04/08 | 403 |
2025/04/09 | 397 |
2025/04/10 | 394 |
2025/04/11 | 403 |
2025/04/12 | 406 |
2025/04/13 | 397 |
2025/04/14 | 406 |
2025/04/15 | 407 |
2025/04/16 | 393 |
2025/04/17 | 366 |
2025/04/18 | 367 |
2025/04/19 | 377 |
2025/04/20 | 378 |
2025/04/21 | 374 |
2025/04/22 | 367 |
2025/04/23 | 371 |
2025/04/24 | 372 |
2025/04/25 | 370 |
2025/04/26 | 375 |
2025/04/27 | 366 |
2025/04/28 | 365 |
2025/04/29 | 364 |
2025/04/30 | 359 |
Copyright © Adthena. All rights reserved.
April began with 412 advertisers, fluctuating throughout the month, and concluded with 359, indicating a notable decline.
Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.
Name | Market Trend |
---|---|
flightcentre.com.au | 1.92% |
mycruises.com.au | 0.74% |
mybali.com.au | 0.74% |
holidaymax.com | 0.72% |
silversea.com | 0.7% |
lastminute.com.au | -0.6% |
webjet.com.au | -0.82% |
jetstar.com | -0.84% |
cruiseguru.com.au | -0.85% |
tripadvisor.com | -1.48% |
Copyright © Adthena. All rights reserved.
Flightcentre.com.au soared with a 1.92% click share increase, while tripadvisor.com faced a 1.48% decline.
Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.
In April 2025, luxuryescapes.com led with fluctuating impressions, peaking at 10.82%. Carnival.com.au saw a dip, while booking.com and flightcentre.com.au showed steady growth. The month concluded with luxuryescapes.com maintaining dominance.
Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.
P&O Fun, Now with Carnival! Carnival's New 2026-27 Program Over-Delivers On Fun, Smiles And Sunshine. Book Now!
Combine Flights + Hotel In One Easy Booking. Start Your Search At Jetstar.com. Curated...
Save More With LuxPlus+ Lowest Prices Guaranteed + Spoil Yourself with Luxurious Bonus Extras and VIP Inclusions.
Your dream cruise departing from Sydney is just a click away. Book Direct Online and Save. Highlights: We Offer A Range Of Destinations, Help Centre Available, Online Booking Option Available.
Bvook Last-Minute Accommodation at a Great Price - Find Yours with trivago™ and Save!
Copyright © Adthena. All rights reserved.
Carnival’s ad promises fun-filled cruises with their 2026-27 program, while Jetstar simplifies Bali holidays by combining flights and hotels. Luxury Escapes offers all-inclusive Bali deals with VIP extras. Ozcruising highlights Sydney departures, and Trivago promotes last-minute accommodation savings.
Imagine being able to instantly see your competitors Market Share, Share of Spend and their top performing ad copy so you can effectively benchmark your own performance.
Adthena’s PPC Market Share reports provide an instant view of performance insights across hundreds of sub-industries – so you can do just that.
How to use them
Think of these reports as a cheat sheet for your industry’s search landscape. Check out this short article for a breakdown of each report and how they can benefit your strategy.
Data within the PPC Market Share Report 2025 is aggregated every month, highlighting the most significant changes from the previous period.
We use observed data from Google’s search results pages. With 20 million Google SERPs indexed per day. Adthena forms a global index of publicly available searches on Google.
On top of observed data, our data science models and patented technology expand on the insights through estimated metrics like market share, share of spend, and more.
We have 12 years of historical data across industries and our custom-built AI models learn from continuously updated data every day.
The PPC Marketing Share Report is powered by Adthena’s Whole Market View, which is the patented technology that drives value for our 300 enterprise customers.
Our unique approach to search intelligence ingests Google’s Keyword Planner into its learning models, providing a more accurate and up-to-date view of keyword data compared to traditional panel data methods.
With daily data collection and updates, Adthena offers a closer-to-real-time view of the Google Ads auction, enabling timely insights and adjustments.
Adthena focuses specifically on Google Ads, providing a deep dive into the channel and offering detailed insights into its workings. By processing 10 TB of new data daily and employing AI and machine learning models to analyze millions of Google Ads searches per second, Adthena provides a comprehensive and in-depth view of the competitive landscape.
Learn more about our data accuracy
Yes. The PPC Market Share Report 2025 aggregates data from across both device types and Google Shopping.
The PPC Market Share Report 2025 is for enterprise brands and agencies who want quick and high-level, historical benchmarks that are easily digestible and reveal insights, trends and market winners relevant to their own industry.
Our search consultants can introduce you to data that is specific to your organization, based on the size of the relevant search term and competitor universe, and the geographies that need monitoring.
Complete the form below to get started.
Ask Arlo leverages real-time GenAI to answer customers’ questions about their own search data and receive instant, tailored responses and reports directly within the Adthena platform.
With millions of Google SERPs indexed every day, Arlo never misses a trick and makes sure you’re always up to date.
The data on this page is just a sample of the billions of data points we hold at Adthena. The insights generated by Ask Arlo, leverage real-time GenAI to answer questions about your search data.
Our search consultants can introduce you to Whole Market View data that is specific to your organization, based on the size of the relevant search term and competitor universe, and the locations that you need monitoring.