Share of Clicks for top 10 AUS Travel Holiday Type brands
Here are the Top 10 competitors in the industry by Share of Clicks for the last month.
| Domain | Share of clicks |
|---|---|
| myfiji.com | 11.37 |
| luxuryescapes.com | 11.17 |
| wotif.com | 7.17 |
| royalcaribbean.com | 3.96 |
| carnival.com.au | 3.91 |
| silversea.com | 3.25 |
| vacationstogo.com | 3.2 |
| cruiseguru.com.au | 3.14 |
| holidaymax.com | 3.05 |
| ozcruising.com.au | 2.74 |
| others | 47.04 |
- myfiji.com - 11.37%
- luxuryescapes.com - 11.17%
- wotif.com - 7.17%
- royalcaribbean.com - 3.96%
- carnival.com.au - 3.91%
- silversea.com - 3.25%
- vacationstogo.com - 3.2%
- cruiseguru.com.au - 3.14%
- holidaymax.com - 3.05%
- ozcruising.com.au - 2.74%
- others - 47.04%
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In the travel PPC landscape, ‘myfiji.com’ and ‘luxuryescapes.com’ lead with 11.37% and 11.17% click shares, respectively. ‘Others’ dominate with 47.04%, highlighting diverse competition.
Share of Spend for the top 10 AUS Travel Holiday Type brands
Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month.
| Date | luxuryescapes.com | wotif.com | silversea.com | holidaymax.com | vacationstogo.com | booking.com | myfiji.com | carnival.com.au | cruiseguru.com.au | royalcaribbean.com |
|---|---|---|---|---|---|---|---|---|---|---|
| 2025/12/01 | 10.6% | 7.18% | 7.66% | 3.32% | 2.94% | 1.71% | 8.15% | 2.8% | 2.64% | 1.93% |
| 2025/12/02 | 11.15% | 8.24% | 7.06% | 3.31% | 2.14% | 1.83% | 8.4% | 2.98% | 1.82% | 0.84% |
| 2025/12/03 | 12.79% | 6.92% | 5.51% | 4.1% | 2.42% | 1.84% | 7.69% | 3.47% | 2.36% | 0.14% |
| 2025/12/04 | 12.2% | 6.71% | 6.97% | 2.92% | 2.79% | 1.03% | 7.79% | 2.65% | 1.78% | 3.51% |
| 2025/12/05 | 11.03% | 6.23% | 5.91% | 3.86% | 2.28% | 1.52% | 8.52% | 3.39% | 3.13% | 2.31% |
| 2025/12/06 | 12.61% | 6.86% | 5.78% | 3.8% | 2.52% | 2.37% | 6.76% | 3.38% | 2.54% | 1.01% |
| 2025/12/07 | 11.82% | 4.74% | 4.89% | 5.36% | 2.3% | 2.84% | 8.54% | 2.47% | 2.99% | 1.4% |
| 2025/12/08 | 10.92% | 6.28% | 5.74% | 5.22% | 2.38% | 2.4% | 9.83% | 2.88% | 3.09% | 1.38% |
| 2025/12/09 | 11.46% | 6.84% | 5.97% | 4.81% | 2.32% | 2.37% | 8.91% | 2.45% | 2.64% | 1.42% |
| 2025/12/10 | 10.6% | 4.91% | 6.65% | 4.85% | 2.84% | 1.48% | 9.8% | 2.37% | 2.72% | 1.44% |
| 2025/12/11 | 12.49% | 3.38% | 5.05% | 4.51% | 3% | 1.85% | 9.83% | 2.86% | 3.95% | 0.86% |
| 2025/12/12 | 12.55% | 3.92% | 6.18% | 4.55% | 2.86% | 1.5% | 9.95% | 3.49% | 2.37% | 0.71% |
| 2025/12/13 | 12.12% | 4.26% | 5.68% | 3.93% | 2.9% | 1.95% | 8.65% | 2.7% | 3.53% | 4.24% |
| 2025/12/14 | 14.26% | 4.98% | 4.69% | 4.54% | 2.59% | 2.09% | 8.75% | 2.44% | 3.01% | 3.23% |
| 2025/12/15 | 11.27% | 5% | 5.47% | 4.42% | 2.28% | 1.61% | 9.13% | 3.1% | 3.06% | 5.05% |
| 2025/12/16 | 8.66% | 4.78% | 5.34% | 4.9% | 2.22% | 1.38% | 8.66% | 3.53% | 4.02% | 2.6% |
| 2025/12/17 | 12.23% | 5.26% | 4.52% | 4.05% | 2.27% | 2.18% | 9.23% | 2.52% | 3.05% | 3.52% |
| 2025/12/18 | 9.73% | 6.46% | 4.65% | 4.16% | 3.16% | 2.13% | 8.93% | 2.7% | 4.17% | 2.36% |
| 2025/12/19 | 11.61% | 5.22% | 5.17% | 4.03% | 2.27% | 2.77% | 8.35% | 2.49% | 3% | 4.2% |
| 2025/12/20 | 11.18% | 5.52% | 6.31% | 4.1% | 3.34% | 1.78% | 8.1% | 2.19% | 3.27% | 2.68% |
| 2025/12/21 | 11.53% | 5.18% | 5.46% | 3.82% | 2.84% | 2% | 9.44% | 2.54% | 3.24% | 3% |
| 2025/12/22 | 11.95% | 5.76% | 5.9% | 4.15% | 3.05% | 2.27% | 7.55% | 2.07% | 3.12% | 6.72% |
| 2025/12/23 | 10.84% | 6.29% | 5.03% | 4.15% | 3.35% | 2.26% | 7.9% | 2.52% | 4.58% | 5.08% |
| 2025/12/24 | 9.4% | 4.73% | 5.56% | 3.85% | 3.72% | 1.56% | 8.9% | 2.26% | 4.74% | 7.25% |
| 2025/12/25 | 8.48% | 6.75% | 5.16% | 3.82% | 3.2% | 2.03% | 6.48% | 2.47% | 5.39% | 7.04% |
| 2025/12/26 | 9.73% | 8.08% | 6.37% | 3.59% | 3.72% | 2.99% | 6.7% | 2.93% | 3.12% | 6.47% |
| 2025/12/27 | 12.49% | 8.66% | 6.14% | 3.43% | 3.2% | 3.09% | 6.55% | 2.15% | 3.11% | 5.54% |
| 2025/12/28 | 11.72% | 9.71% | 5.8% | 4.58% | 3.28% | 2.83% | 3% | 2.3% | 3.26% | 3.39% |
| 2025/12/29 | 11.74% | 9.46% | 5.91% | 4.72% | 3.61% | 3.2% | 4.05% | 3.67% | 2.46% | 1.07% |
| 2025/12/30 | 11.75% | 7.61% | 5.34% | 5.09% | 3.94% | 2.91% | 5.9% | 3.94% | 1.79% | 2.64% |
| 2025/12/31 | 12.64% | 7.36% | 6.45% | 5.28% | 4.13% | 3.12% | 2.94% | 2.67% | 2.3% | 1.73% |
- luxuryescapes.com
- wotif.com
- silversea.com
- holidaymax.com
- vacationstogo.com
- booking.com
- myfiji.com
- carnival.com.au
- cruiseguru.com.au
- royalcaribbean.com
Copyright © Adthena. All rights reserved.
Luxuryescapes.com led December with fluctuating spend, peaking at 14.26% on the 14th. Wotif.com saw a late surge, ending at 9.46%. Silversea.com maintained stability, closing at 6.45%.
Competitor Count for AUS Travel Holiday Type
Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month.
| Date | Competitor Count |
|---|---|
| 2025/12/01 | 308 |
| 2025/12/02 | 306 |
| 2025/12/03 | 310 |
| 2025/12/04 | 299 |
| 2025/12/05 | 311 |
| 2025/12/06 | 323 |
| 2025/12/07 | 323 |
| 2025/12/08 | 326 |
| 2025/12/09 | 323 |
| 2025/12/10 | 314 |
| 2025/12/11 | 323 |
| 2025/12/12 | 338 |
| 2025/12/13 | 330 |
| 2025/12/14 | 304 |
| 2025/12/15 | 311 |
| 2025/12/16 | 329 |
| 2025/12/17 | 324 |
| 2025/12/18 | 333 |
| 2025/12/19 | 338 |
| 2025/12/20 | 329 |
| 2025/12/21 | 322 |
| 2025/12/22 | 324 |
| 2025/12/23 | 328 |
| 2025/12/24 | 323 |
| 2025/12/25 | 311 |
| 2025/12/26 | 311 |
| 2025/12/27 | 314 |
| 2025/12/28 | 305 |
| 2025/12/29 | 309 |
| 2025/12/30 | 307 |
| 2025/12/31 | 300 |
Copyright © Adthena. All rights reserved.
December saw a dynamic shift in distinct advertisers, peaking at 338 mid-month before settling at 300.
