Share of Clicks for top 10 AUS Travel Holiday Type brands
Here are the Top 10 competitors in the industry by Share of Clicks for the last month.
| Domain | Share of clicks |
|---|---|
| luxuryescapes.com | 14.46 |
| myfiji.com | 11.3 |
| wotif.com | 7.18 |
| royalcaribbean.com | 4.46 |
| carnival.com.au | 3.37 |
| jetstar.com | 3.17 |
| cruiseguru.com.au | 3.01 |
| silversea.com | 2.88 |
| holidaymax.com | 2.78 |
| vacationstogo.com | 2.67 |
| others | 44.72 |
- luxuryescapes.com - 14.46%
- myfiji.com - 11.3%
- wotif.com - 7.18%
- royalcaribbean.com - 4.46%
- carnival.com.au - 3.37%
- jetstar.com - 3.17%
- cruiseguru.com.au - 3.01%
- silversea.com - 2.88%
- holidaymax.com - 2.78%
- vacationstogo.com - 2.67%
- others - 44.72%
Copyright © Adthena. All rights reserved.
In the travel PPC landscape, “others” dominate with 44.72% click share. “Luxuryescapes.com” leads individual advertisers at 14.46%, followed by “myfiji.com” at 11.3%, and “wotif.com” at 7.18%.
Share of Spend for the top 10 AUS Travel Holiday Type brands
Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month.
| Date | luxuryescapes.com | wotif.com | myfiji.com | royalcaribbean.com | silversea.com | cruiseguru.com.au | holidaymax.com | vacationstogo.com | carnival.com.au | jetstar.com |
|---|---|---|---|---|---|---|---|---|---|---|
| 2025/11/01 | 12.48% | 7.77% | 6.79% | 0.07% | 5.88% | 3.88% | 4.39% | 3.22% | 2.79% | 3.58% |
| 2025/11/02 | 12.49% | 6.14% | 6.21% | 0.11% | 6.28% | 3.39% | 3.78% | 4.13% | 2.54% | 3.52% |
| 2025/11/03 | 11.52% | 7.39% | 6.55% | 0.02% | 5.54% | 2.92% | 5.1% | 3.53% | 2.97% | 2.94% |
| 2025/11/04 | 12.03% | 8.55% | 7.7% | 0.25% | 5.26% | 3.53% | 4.33% | 3.86% | 3.87% | 3.73% |
| 2025/11/05 | 14.17% | 6% | 8.64% | 0.59% | 5.26% | 3.63% | 4.48% | 3.49% | 3.68% | 3.23% |
| 2025/11/06 | 15.32% | 4.88% | 9.71% | 3.07% | 4.84% | 2.99% | 3.8% | 3.21% | 4.27% | 2.37% |
| 2025/11/07 | 15.72% | 4.49% | 7.85% | 3.17% | 5.73% | 3.99% | 3.95% | 2.97% | 3.65% | 2.3% |
| 2025/11/08 | 14.91% | 3.98% | 7.64% | 1.75% | 6.01% | 5.47% | 4.1% | 3.99% | 3.01% | 1.55% |
| 2025/11/09 | 15.36% | 4.43% | 9.77% | 1.54% | 5.95% | 3.2% | 4.3% | 2.78% | 2.31% | 1.69% |
| 2025/11/10 | 15.48% | 4.44% | 8.27% | 3.7% | 6.17% | 2.59% | 4.61% | 2.69% | 1.47% | 1.74% |
| 2025/11/11 | 12.99% | 3.7% | 6.57% | 5.49% | 6.56% | 3.81% | 4.33% | 3.24% | 2.38% | 1.33% |
| 2025/11/12 | 13.87% | 4.45% | 8.82% | 5.21% | 5.98% | 2.47% | 3.63% | 1.77% | 2.77% | 1.52% |
| 2025/11/13 | 13.08% | 4.03% | 9.17% | 4.83% | 5.83% | 3.23% | 3.09% | 2.47% | 3.4% | 2.85% |
| 2025/11/14 | 15.79% | 4.25% | 9.09% | 4.75% | 4.87% | 3.97% | 2.77% | 1.57% | 3.34% | 2.6% |
| 2025/11/15 | 15.34% | 3.95% | 8.21% | 4.83% | 6.31% | 3.59% | 3.39% | 2.57% | 1.83% | 2.42% |
| 2025/11/16 | 14.73% | 5.76% | 6.04% | 3.63% | 5.32% | 4.16% | 3.72% | 3.03% | 2.31% | 2.14% |
| 2025/11/17 | 15.42% | 5.57% | 8.3% | 0.97% | 5.73% | 2.81% | 3.19% | 3.66% | 2.2% | 1.94% |
| 2025/11/18 | 14.91% | 5.41% | 8.15% | 2.22% | 5.75% | 3.73% | 3.27% | 2.5% | 1.58% | 2.4% |
| 2025/11/19 | 14.26% | 6.68% | 7.56% | 1.25% | 6.1% | 2.44% | 3.28% | 3.06% | 3.13% | 1.49% |
| 2025/11/20 | 13.55% | 7.86% | 9.48% | 3.81% | 6.27% | 2.74% | 3.3% | 2.15% | 2.61% | 1.46% |
| 2025/11/21 | 13.7% | 6.9% | 8.05% | 3.86% | 6.94% | 2.51% | 3.13% | 1.98% | 2.99% | 2.06% |
| 2025/11/22 | 15.19% | 6.81% | 8.08% | 3.41% | 5.36% | 2.1% | 3.14% | 2% | 1.63% | 1.52% |
| 2025/11/23 | 13.01% | 5.3% | 7.48% | 5.18% | 5.78% | 2.8% | 3.77% | 2.48% | 2.25% | 2.4% |
| 2025/11/24 | 12.64% | 6.5% | 7.91% | 4.01% | 5.97% | 3.34% | 3.43% | 2.87% | 2.14% | 3.17% |
| 2025/11/25 | 12.5% | 7.12% | 7.96% | 3.73% | 5.97% | 2.78% | 3.45% | 2.2% | 1.93% | 2.22% |
| 2025/11/26 | 12.23% | 7.02% | 6.54% | 4.49% | 5.68% | 3% | 3.11% | 2.4% | 2.52% | 1.22% |
| 2025/11/27 | 12.17% | 7.57% | 7.79% | 3.78% | 6.44% | 1.94% | 3.19% | 3.29% | 2.67% | 1.27% |
| 2025/11/28 | 9.53% | 6.8% | 7.33% | 4.76% | 5.19% | 2.55% | 2.75% | 1.88% | 3.43% | 1.5% |
| 2025/11/29 | 9.43% | 6.59% | 6.64% | 5.34% | 5.45% | 1.93% | 3.02% | 1.99% | 2.39% | 2.57% |
| 2025/11/30 | 11.48% | 7.77% | 7.08% | 6.19% | 5.11% | 2.86% | 2.76% | 2.56% | 2.02% | 1.99% |
- luxuryescapes.com
- wotif.com
- myfiji.com
- royalcaribbean.com
- silversea.com
- cruiseguru.com.au
- holidaymax.com
- vacationstogo.com
- carnival.com.au
- jetstar.com
Copyright © Adthena. All rights reserved.
Luxuryescapes.com led November with a peak spend share of 15.79% on the 14th. Wotif.com and myfiji.com followed, showing consistent fluctuations. Royalcaribbean.com surged late, ending at 6.19%.
Competitor Count for AUS Travel Holiday Type
Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month.
| Date | Competitor Count |
|---|---|
| 2025/11/01 | 337 |
| 2025/11/02 | 336 |
| 2025/11/03 | 342 |
| 2025/11/04 | 335 |
| 2025/11/05 | 341 |
| 2025/11/06 | 345 |
| 2025/11/07 | 346 |
| 2025/11/08 | 343 |
| 2025/11/09 | 342 |
| 2025/11/10 | 337 |
| 2025/11/11 | 310 |
| 2025/11/12 | 315 |
| 2025/11/13 | 318 |
| 2025/11/14 | 317 |
| 2025/11/15 | 323 |
| 2025/11/16 | 317 |
| 2025/11/17 | 322 |
| 2025/11/18 | 319 |
| 2025/11/19 | 308 |
| 2025/11/20 | 306 |
| 2025/11/21 | 304 |
| 2025/11/22 | 310 |
| 2025/11/23 | 304 |
| 2025/11/24 | 300 |
| 2025/11/25 | 308 |
| 2025/11/26 | 310 |
| 2025/11/27 | 306 |
| 2025/11/28 | 304 |
| 2025/11/29 | 312 |
| 2025/11/30 | 317 |
Copyright © Adthena. All rights reserved.
Advertisers fluctuated in November, peaking at 346 on the 7th, then declining to 317 by month’s end.
