Share of Clicks for top 10 AUS Travel Transportation brands
Here are the Top 10 competitors in the industry by Share of Clicks for the last month.
| Domain | Share of clicks |
|---|---|
| skyscanner.com.au | 17.45 |
| virginaustralia.com | 16.75 |
| webjet.com.au | 9.87 |
| flightcentre.com.au | 6.73 |
| cheapflights.com.au | 4.92 |
| qantas.com | 4.84 |
| booking.com | 3.92 |
| singaporeair.com | 3.56 |
| edreams.com.au | 2.21 |
| opodo.com.au | 2.08 |
| others | 27.67 |
- skyscanner.com.au - 17.45%
- virginaustralia.com - 16.75%
- webjet.com.au - 9.87%
- flightcentre.com.au - 6.73%
- cheapflights.com.au - 4.92%
- qantas.com - 4.84%
- booking.com - 3.92%
- singaporeair.com - 3.56%
- edreams.com.au - 2.21%
- opodo.com.au - 2.08%
- others - 27.67%
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In the competitive landscape of Google PPC, Skyscanner leads with 17.45% click share, closely followed by Virgin Australia at 16.75%. Others collectively hold a significant 27.67%, highlighting diverse competition.
Share of Spend for the top 10 AUS Travel Transportation brands
Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month.
| Date | skyscanner.com.au | booking.com | virginaustralia.com | webjet.com.au | flightcentre.com.au | cheapflights.com.au | qantas.com | airportrentals.com.au | carjet.com | europcar.com.au |
|---|---|---|---|---|---|---|---|---|---|---|
| 2025/12/01 | 14.51% | 10.33% | 8.72% | 8.47% | 9.29% | 4.18% | 6.39% | 3.28% | 1.78% | 4.65% |
| 2025/12/02 | 15.96% | 9.32% | 10.61% | 7.81% | 10.75% | 4.3% | 6.34% | 3.37% | 1.77% | 3.97% |
| 2025/12/03 | 18.9% | 9.85% | 10.57% | 9.36% | 6.82% | 5.03% | 4.15% | 3.01% | 1.7% | 3.14% |
| 2025/12/04 | 20.53% | 8.88% | 10.65% | 9.75% | 6.99% | 5.46% | 2.24% | 2.46% | 1.48% | 3.05% |
| 2025/12/05 | 19.45% | 9.02% | 10.57% | 9.94% | 7.1% | 5.58% | 2.06% | 2.44% | 1.33% | 2.84% |
| 2025/12/06 | 17.43% | 10.34% | 10.24% | 9.28% | 7.11% | 4.84% | 1.85% | 2.8% | 1.68% | 3.4% |
| 2025/12/07 | 17.93% | 9.74% | 10.48% | 8.24% | 7.11% | 4.7% | 1.56% | 2.89% | 1.63% | 3.06% |
| 2025/12/08 | 19.41% | 9.8% | 10.04% | 7.91% | 6.08% | 5.82% | 2.51% | 2.85% | 1.66% | 2.99% |
| 2025/12/09 | 19% | 9.1% | 9.34% | 7.78% | 5.88% | 5.21% | 6.43% | 2.48% | 2.78% | 3.73% |
| 2025/12/10 | 18.12% | 9.56% | 9.01% | 7.99% | 5.58% | 5.18% | 5.52% | 2.6% | 2.94% | 2.02% |
| 2025/12/11 | 18.44% | 9.59% | 9.05% | 8.43% | 5.39% | 5.68% | 5.01% | 2.56% | 2.55% | 0.17% |
| 2025/12/12 | 17.81% | 9.4% | 9.97% | 9.46% | 5.65% | 5.81% | 4.91% | 1.83% | 1.82% | 2.8% |
| 2025/12/13 | 17.13% | 9.75% | 9.86% | 8.99% | 6.04% | 4.71% | 3.58% | 2.34% | 1.72% | 5.43% |
| 2025/12/14 | 17.1% | 9.88% | 10.15% | 8.61% | 5.61% | 4.3% | 3.77% | 2.15% | 1.62% | 6.33% |
| 2025/12/15 | 16.65% | 10.11% | 9.39% | 8.64% | 5.38% | 4.93% | 3.73% | 2.32% | 1.67% | 5.37% |
| 2025/12/16 | 16.8% | 10.77% | 9.05% | 7.64% | 4.98% | 4.68% | 4.42% | 2.39% | 2.16% | 4.77% |
| 2025/12/17 | 18.19% | 10.27% | 9.45% | 8.01% | 4.85% | 4.31% | 5.96% | 2.55% | 2.51% | 3.6% |
| 2025/12/18 | 17.32% | 11.28% | 7.95% | 8.49% | 5.18% | 3.39% | 6.35% | 3.22% | 2.54% | 4.75% |
| 2025/12/19 | 16.32% | 10.73% | 9.82% | 8.29% | 5.07% | 3.36% | 6.39% | 2.79% | 2.6% | 3.82% |
| 2025/12/20 | 16.28% | 10.27% | 9.65% | 7.59% | 5.4% | 2.95% | 6.09% | 2.74% | 2.41% | 4.63% |
| 2025/12/21 | 17.42% | 9.8% | 10.59% | 8.56% | 5.16% | 3.56% | 6.24% | 2.8% | 2.45% | 4.04% |
| 2025/12/22 | 17.97% | 9.41% | 10.82% | 8.27% | 5.07% | 3.67% | 7.44% | 2.38% | 2.35% | 4.87% |
| 2025/12/23 | 17.38% | 9.72% | 10.1% | 8.52% | 4.22% | 3.16% | 6.64% | 2.8% | 3.13% | 5.41% |
| 2025/12/24 | 17.7% | 9.34% | 11.67% | 7.96% | 4.57% | 3.25% | 7.14% | 2.02% | 3.02% | 4.97% |
| 2025/12/25 | 17.95% | 9.03% | 12.45% | 8.3% | 5.15% | 3.3% | 7.4% | 2.12% | 2.49% | 3.27% |
| 2025/12/26 | 19.16% | 9.94% | 9.95% | 7.9% | 4.17% | 4.2% | 7.64% | 3% | 2.17% | 3.55% |
| 2025/12/27 | 19.7% | 9.55% | 10.97% | 9.12% | 4.57% | 4.08% | 5.9% | 2.72% | 3.06% | 2.26% |
| 2025/12/28 | 21.36% | 10.21% | 11.62% | 8.32% | 4.75% | 4.3% | 2.65% | 2.46% | 2.96% | 1.66% |
| 2025/12/29 | 21.23% | 10.82% | 11.47% | 9.23% | 5.01% | 4.05% | 1.31% | 1.96% | 1.9% | 2.13% |
| 2025/12/30 | 19.35% | 11.59% | 10.43% | 8.45% | 4.57% | 4.73% | 3.9% | 2.4% | 1.84% | 1.49% |
| 2025/12/31 | 18.44% | 11.63% | 10.57% | 9.45% | 5.25% | 3.99% | 3.92% | 2.16% | 1.83% | 1.09% |
- skyscanner.com.au
- booking.com
- virginaustralia.com
- webjet.com.au
- flightcentre.com.au
- cheapflights.com.au
- qantas.com
- airportrentals.com.au
- carjet.com
- europcar.com.au
Copyright © Adthena. All rights reserved.
Skyscanner led December with a peak at 21.36% on the 28th. Booking.com and Virgin Australia followed, showing steady growth. Europcar surged mid-month, while Qantas fluctuated, ending at 3.92%.
Competitor Count for AUS Travel Transportation
Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month.
| Date | Competitor Count |
|---|---|
| 2025/12/01 | 626 |
| 2025/12/02 | 599 |
| 2025/12/03 | 611 |
| 2025/12/04 | 627 |
| 2025/12/05 | 638 |
| 2025/12/06 | 647 |
| 2025/12/07 | 645 |
| 2025/12/08 | 644 |
| 2025/12/09 | 627 |
| 2025/12/10 | 634 |
| 2025/12/11 | 623 |
| 2025/12/12 | 631 |
| 2025/12/13 | 625 |
| 2025/12/14 | 575 |
| 2025/12/15 | 617 |
| 2025/12/16 | 621 |
| 2025/12/17 | 615 |
| 2025/12/18 | 584 |
| 2025/12/19 | 581 |
| 2025/12/20 | 572 |
| 2025/12/21 | 560 |
| 2025/12/22 | 551 |
| 2025/12/23 | 545 |
| 2025/12/24 | 513 |
| 2025/12/25 | 499 |
| 2025/12/26 | 499 |
| 2025/12/27 | 497 |
| 2025/12/28 | 472 |
| 2025/12/29 | 487 |
| 2025/12/30 | 475 |
| 2025/12/31 | 483 |
Copyright © Adthena. All rights reserved.
December began with 626 advertisers, peaking at 647 on the 6th. A steady decline followed, ending the month at 483.
