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AUS Travel Transportation - PPC Market Share Analysis May 2025

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the AUS Transportation category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Market Exposure

Share of Clicks for top 10 AUS Travel Transportation brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

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Share of Clicks - Last month
Domain Share of clicks
virginaustralia.com 17.67
skyscanner.com.au 13.75
webjet.com.au 10.65
flightcentre.com.au 9.39
cheapflights.com.au 5.72
booking.com 4.7
qantas.com 3.58
expedia.com.au 3.48
jetstar.com 2.87
emirates.com 2.3
others 25.89

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In the competitive landscape of Google PPC, Virgin Australia leads with 17.67% click share, followed by Skyscanner at 13.75%. ‘Others’ collectively hold a significant 25.89%.

Market Exposure

Share of Spend for the top 10 AUS Travel Transportation brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

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Share of Spend - Last Month
Date skyscanner.com.au booking.com webjet.com.au virginaustralia.com flightcentre.com.au expedia.com.au cheapflights.com.au qantas.com airportrentals.com.au carjet.com
2025/05/01 12.38% 13.7% 7.53% 6.67% 7.18% 3.26% 4.23% 3.97% 3.14% 2.93%
2025/05/02 11.22% 14.32% 8.71% 6.92% 7.46% 3.8% 4.66% 2.93% 3.12% 3.22%
2025/05/03 11.62% 11.94% 11.34% 8.24% 8.56% 3.77% 4.08% 2.7% 2.21% 2.24%
2025/05/04 12.01% 13.13% 9.36% 7.26% 7.34% 4.66% 5% 2.56% 2.48% 2.75%
2025/05/05 11.88% 13.5% 8.49% 6.75% 8.27% 3.86% 4.28% 2.32% 2.8% 2.91%
2025/05/06 12.38% 12.22% 8.81% 7.38% 8.45% 4.14% 4.07% 2.49% 2.58% 2.81%
2025/05/07 12.62% 13% 8.56% 6.93% 8.54% 4.71% 4.75% 2.44% 2.17% 3.21%
2025/05/08 11.93% 11.88% 8.37% 7.89% 8.87% 4.65% 4.39% 3.25% 2.72% 3.04%
2025/05/09 10.85% 12.24% 8.91% 7.62% 8.21% 4.17% 4.13% 2.69% 2.95% 3.74%
2025/05/10 10.49% 12.96% 9.79% 7.84% 7.81% 5% 3.9% 2.46% 2.52% 3.04%
2025/05/11 10.72% 13.25% 8.87% 7.67% 7.65% 5.96% 4.8% 2.42% 2.66% 2.72%
2025/05/12 11.11% 12.27% 8.72% 8.45% 9.58% 5.66% 4.55% 2.78% 2.32% 2.85%
2025/05/13 11.67% 11.87% 8.36% 8.39% 8.74% 5.21% 5.71% 2.77% 3.1% 3.19%
2025/05/14 10.55% 12.73% 7.65% 7.83% 8.81% 4.47% 4.73% 2.67% 3.84% 3.13%
2025/05/15 11.87% 11.16% 8.5% 8.24% 10.35% 4.59% 5.63% 2.2% 2.4% 1.95%
2025/05/16 11.38% 11.65% 9.31% 8.34% 9.98% 4.07% 5.86% 1.96% 2.37% 1.99%
2025/05/17 11.22% 11.94% 8.49% 8.14% 9.28% 4.45% 5.58% 2.48% 2.59% 2.6%
2025/05/18 11.57% 12.34% 8.8% 8.54% 9.6% 4.74% 5.16% 2.74% 2.38% 2.13%
2025/05/19 13.24% 12.04% 9.31% 7.98% 8.26% 5.26% 5.68% 2.56% 2.3% 1.93%
2025/05/20 12.15% 9.97% 9.01% 8.86% 8.92% 5.27% 5.96% 3.21% 2.65% 2.1%
2025/05/21 12.84% 10.71% 8.6% 8.2% 8.59% 5.51% 5.41% 3.47% 2.81% 3.02%
2025/05/22 12.49% 11.14% 9.47% 8.24% 7.67% 5.44% 5.28% 3.1% 2.48% 3.05%
2025/05/23 12.83% 11.54% 8.87% 7.61% 7.28% 5.56% 5.61% 3.05% 2.27% 2.95%
2025/05/24 11.59% 10.65% 10.16% 7.91% 7.27% 4.29% 4.77% 4.06% 3.49% 2.19%
2025/05/25 12.61% 11.27% 9.77% 7.7% 7.41% 4.64% 4.24% 3.51% 2.2% 2.87%
2025/05/26 12.6% 11.88% 10.54% 7.42% 6.9% 5.14% 4.53% 2.66% 2.38% 3.11%
2025/05/27 12.47% 10.86% 10.7% 8.19% 7.31% 5.07% 4.51% 3.66% 2.41% 2.85%
2025/05/28 12.65% 10.72% 9.79% 8% 6.19% 4.84% 4.96% 4% 2.13% 2.81%
2025/05/29 12.75% 10.75% 10.52% 8.32% 6.62% 4.07% 4.91% 2.2% 2.09% 2.45%
2025/05/30 12.36% 10.82% 10.13% 7.98% 6.25% 4.29% 4.98% 4.14% 2.54% 2.52%
2025/05/31 12.92% 10.62% 10.55% 8.58% 5.88% 5.04% 4.92% 3.36% 2.46% 1.91%

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In May 2025, Skyscanner’s PPC share fluctuated, peaking at 13.24% on the 19th. Booking.com started strong but declined, ending at 10.62%. Webjet saw a steady rise, closing at 10.55%. Virgin Australia maintained stability, finishing at 8.58%. Flight Centre’s share dropped significantly, ending at 5.88%. Expedia and Cheapflights showed moderate fluctuations, closing at 5.04% and 4.92%, respectively. Qantas experienced a volatile month, ending at 3.36%. Airport Rentals and Carjet had minor fluctuations, closing at 2.46% and 1.91%.

Market Exposure

Competitor Count for AUS Travel Transportation

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

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Competitor Count - Last month
Date Competitor Count
2025/05/01 721
2025/05/02 699
2025/05/03 715
2025/05/04 734
2025/05/05 720
2025/05/06 738
2025/05/07 756
2025/05/08 751
2025/05/09 762
2025/05/10 766
2025/05/11 790
2025/05/12 763
2025/05/13 770
2025/05/14 776
2025/05/15 770
2025/05/16 783
2025/05/17 766
2025/05/18 777
2025/05/19 781
2025/05/20 744
2025/05/21 768
2025/05/22 760
2025/05/23 749
2025/05/24 764
2025/05/25 769
2025/05/26 761
2025/05/27 754
2025/05/28 759
2025/05/29 738
2025/05/30 723
2025/05/31 717

Copyright © Adthena. All rights reserved.

In May 2025, distinct advertisers on Google SERP began at 721, peaked at 790 mid-month, and concluded at 717, showing dynamic fluctuations.

Campaign Efficiency

Market Loss & Market Gains for AUS Travel Transportation

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

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Market Loss & Market Gains - Last month
Name Market Trend
virginaustralia.com 2.63%
skyscanner.com.au 0.99%
qantas.com 0.55%
emirates.com 0.43%
opodo.com.au 0.31%
philippineairlines.com -0.2%
csair.com -0.23%
booking.com -0.69%
jetstar.com -0.91%
flightcentre.com.au -2.12%

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Flightcentre.com.au saw a significant drop of 2.12%, while VirginAustralia.com soared with a 2.63% increase. Skyscanner.com.au also rose by 0.99%.

Campaign Efficiency

AUS Travel Transportation Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

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Date skyscanner.com.au webjet.com.au virginaustralia.com flightcentre.com.au booking.com cheapflights.com.au expedia.com.au qantas.com jetstar.com trip.com
2025/05/01 14.63% 10.67% 9.15% 9.95% 7.98% 5.52% 3.75% 3.76% 3.56% 1.51%
2025/05/02 13.59% 11.94% 9.22% 10.24% 8.58% 5.97% 4.23% 2.8% 3.16% 1.56%
2025/05/03 13.54% 15.25% 10.07% 11.02% 7.02% 4.99% 4.02% 2.54% 4.34% 1.47%
2025/05/04 13.91% 13.11% 9.31% 9.98% 7.84% 6.35% 5.34% 2.3% 3.28% 1.86%
2025/05/05 14.21% 12.19% 8.51% 11.66% 8.11% 5.73% 4.47% 2.11% 3.27% 1.74%
2025/05/06 14.3% 11.89% 9.11% 11.81% 7.49% 5.57% 4.61% 2.42% 3.48% 2.04%
2025/05/07 14.41% 11.74% 8.39% 11.59% 7.92% 6.34% 5.24% 2.38% 2.31% 2.66%
2025/05/08 13.73% 11.8% 11.01% 11.97% 7.16% 5.72% 5.16% 2.95% 2.87% 2.2%
2025/05/09 12.73% 12.52% 11.25% 11.29% 7.25% 5.7% 4.46% 2.64% 3.55% 2.11%
2025/05/10 11.91% 13.76% 11.65% 10.38% 7.64% 5.25% 5.73% 2.34% 3.44% 1.67%
2025/05/11 12.03% 12.86% 11.39% 10.05% 7.81% 6.38% 6.54% 2.33% 3.55% 2.38%
2025/05/12 12.68% 12.04% 11.81% 12.5% 7.08% 5.98% 5.89% 2.65% 3.69% 2.3%
2025/05/13 13.3% 11.63% 11.52% 11.71% 7.14% 7.21% 5.98% 2.45% 3.66% 2.26%
2025/05/14 12.31% 10.91% 11.42% 12.08% 7.56% 6.44% 5.17% 2.27% 3.59% 2.55%
2025/05/15 13.26% 11.41% 11.36% 13.03% 6.59% 7% 4.84% 2.01% 3.43% 2.51%
2025/05/16 13.07% 12.61% 11.56% 12.82% 6.71% 7.24% 4.23% 1.82% 3.66% 2.36%
2025/05/17 13.11% 11.91% 11.8% 11.74% 6.72% 7.18% 4.45% 2.23% 2.78% 2.75%
2025/05/18 13.33% 12.28% 12.28% 12.31% 7.37% 6.8% 4.98% 2.41% 2.21% 1.26%
2025/05/19 14.94% 12.65% 11.08% 10.29% 7.52% 7.32% 5.4% 2.17% 2.26% 2.97%
2025/05/20 13.95% 11.44% 11.93% 11.4% 5.64% 7.43% 5.52% 2.71% 2.62% 2.52%
2025/05/21 14.78% 11.06% 11.64% 11.1% 6.39% 7% 5.75% 2.86% 2.53% 2.58%
2025/05/22 15% 12.52% 11.67% 9.93% 6.41% 6.85% 5.84% 2.62% 2.42% 2.55%
2025/05/23 15.32% 11.72% 11.13% 9.2% 6.52% 6.99% 5.89% 2.92% 2.23% 2.63%
2025/05/24 13.88% 13.03% 11.57% 9.18% 6.02% 6.4% 4.56% 4.1% 2.32% 2.57%
2025/05/25 14.56% 12.42% 11.46% 9.37% 6.57% 5.5% 4.8% 3.41% 2.17% 2.93%
2025/05/26 15.07% 12.54% 10.97% 9.18% 7.28% 6.08% 5.53% 2.46% 2.09% 2.62%
2025/05/27 14.74% 13.33% 11.38% 9.4% 6.85% 5.84% 5.56% 3.1% 2.61% 2.33%
2025/05/28 15.04% 12.06% 11.5% 7.91% 6.28% 6.5% 5.26% 3.52% 2.45% 2.22%
2025/05/29 15.35% 12.83% 12.31% 8.51% 6.29% 6.43% 4.54% 2.08% 2.69% 2.02%
2025/05/30 14.46% 13.32% 11.73% 7.8% 6.4% 6.43% 4.61% 3.71% 2.67% 2.39%
2025/05/31 14.87% 13.54% 11.86% 7.24% 6.58% 6.29% 5.12% 3.04% 2.57% 2.43%

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In May 2025, Skyscanner led with a steady rise, peaking at 15.35% on May 29. Webjet fluctuated, ending at 13.54%. Virgin Australia maintained around 11%, while Flight Centre declined to 7.24%. Booking.com and Cheapflights showed minor variations, closing at 6.58% and 6.29%, respectively. Expedia and Qantas had modest shares, with Jetstar and Trip.com trailing.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for AUS Travel Transportation

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

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  1. 1
    Cheap Domestic Flights https://www.flightcentre.com.au

    Book Domestic Airfares — Explore Australia With Flight Centre Domestic Flight Deals. Book Your Way. Book a Beach Holiday, City...

  2. 2
    Scoot - Fly confidently with Scoot https://www.flyscoot.com

    Book direct. Earn KrisFlyer miles. Travel smart in comfort. Great airfares. Let's Scoot! Enjoy 10kg carry-on. Plush leather seats on ScootPlus. Great...

  3. 3
    Cheap Flights - Skyscanner https://www.skyscanner.com.au › cheap › flights

    Find The Best Time To Book — Search flights, hotels and car hire in one place, and find the best time to book. Compare...

  4. 4
    Cheap Flight Tickets https://au.trip.com › flight › deals

    Cheap Flights — Discover a Wide Selection Of Flights. Explore and Save With Trip.com! Search, Compare ...

  5. 5
    Virgin Australia https://www.virginaustralia.com › virginaustralia › flights

    Virgin Australia Official — Wonderful is using Velocity Points to Fly to Over 500 Destinations Around the World. Fly with Your...

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In the competitive world of travel, Flight Centre entices with domestic deals, while Scoot offers comfort and rewards. Skyscanner and Trip.com focus on comparison and savings, and Virgin Australia highlights loyalty benefits. Each ad uniquely appeals to diverse traveler needs.

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The data on this page is just a sample of the billions of data points we hold at Adthena. The insights generated by Ask Arlo, leverage real-time GenAI to answer questions about your search data.

Our search consultants can introduce you to Whole Market View data that is specific to your organization, based on the size of the relevant search term and competitor universe, and the locations that you need monitoring.

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