Share of Clicks for top 10 AUS Travel Transportation brands
Here are the Top 10 competitors in the industry by Share of Clicks for the last month.
| Domain | Share of clicks |
|---|---|
| virginaustralia.com | 18.43 |
| skyscanner.com.au | 12.56 |
| webjet.com.au | 10.25 |
| flightcentre.com.au | 8.22 |
| edreams.com.au | 4.08 |
| cheapflights.com.au | 3.92 |
| expedia.com.au | 3.56 |
| opodo.com.au | 3.55 |
| airnewzealand.com.au | 3.18 |
| qantas.com | 3.17 |
| others | 29.08 |
- virginaustralia.com - 18.43%
- skyscanner.com.au - 12.56%
- webjet.com.au - 10.25%
- flightcentre.com.au - 8.22%
- edreams.com.au - 4.08%
- cheapflights.com.au - 3.92%
- expedia.com.au - 3.56%
- opodo.com.au - 3.55%
- airnewzealand.com.au - 3.18%
- qantas.com - 3.17%
- others - 29.08%
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In the competitive landscape of Google PPC, Virgin Australia leads with an 18.43% click share, followed by Skyscanner at 12.56%. Others collectively hold a significant 29.08%, showcasing diverse competition.
Share of Spend for the top 10 AUS Travel Transportation brands
Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month.
| Date | skyscanner.com.au | virginaustralia.com | webjet.com.au | flightcentre.com.au | booking.com | cheapflights.com.au | qantas.com | expedia.com.au | edreams.com.au | opodo.com.au |
|---|---|---|---|---|---|---|---|---|---|---|
| 2026/03/01 | 15.69% | 12.84% | 9.95% | 9.44% | 7.4% | 4.82% | 1.78% | 3.98% | 2.72% | 2.98% |
| 2026/03/02 | 13.52% | 12.69% | 9.64% | 9.97% | 7.19% | 5.39% | 2.02% | 4.75% | 3.9% | 3.64% |
| 2026/03/03 | 13.46% | 12.48% | 9.71% | 9.25% | 7.27% | 4.86% | 2.19% | 5.03% | 3.73% | 3.55% |
| 2026/03/04 | 14.19% | 12.83% | 10.72% | 9.3% | 7.24% | 5.19% | 2.86% | 5.07% | 3.57% | 3.04% |
| 2026/03/05 | 13.46% | 12.69% | 9.64% | 9.04% | 6.97% | 5.08% | 3.78% | 4.25% | 3.51% | 3.52% |
| 2026/03/06 | 13.24% | 13.07% | 8.78% | 9.56% | 4.23% | 5.04% | 3.43% | 4.23% | 3.55% | 3.76% |
| 2026/03/07 | 12.9% | 13.13% | 9.23% | 9.6% | 4.94% | 4.39% | 3.5% | 4.21% | 3.61% | 3.41% |
| 2026/03/08 | 13.56% | 13.13% | 11% | 9.87% | 6.59% | 3.66% | 3.91% | 4.79% | 3.06% | 2.54% |
| 2026/03/09 | 13.72% | 12.78% | 11.63% | 8.44% | 7.1% | 3.5% | 3.33% | 4.95% | 2.69% | 3.31% |
| 2026/03/10 | 14.99% | 13.46% | 12.11% | 7.45% | 6.61% | 3.84% | 2.92% | 3.98% | 3.49% | 3.39% |
| 2026/03/11 | 13.96% | 13.23% | 13.01% | 8.08% | 5.68% | 4.1% | 4.37% | 3.75% | 2.82% | 3.91% |
| 2026/03/12 | 14.18% | 13.41% | 11.76% | 9.44% | 6.2% | 3.96% | 3.85% | 4.18% | 4.05% | 3.43% |
| 2026/03/13 | 14.19% | 13.73% | 10.12% | 11.24% | 6.8% | 3.57% | 3.56% | 3.54% | 3.74% | 2.83% |
| 2026/03/14 | 13.51% | 13.11% | 9.42% | 9.56% | 6.83% | 3.06% | 3.13% | 4.35% | 4.27% | 2.79% |
| 2026/03/15 | 13.96% | 12.56% | 10.64% | 7.87% | 7.02% | 2.9% | 2.84% | 4.83% | 4.87% | 3.01% |
| 2026/03/16 | 14.88% | 11.33% | 11.6% | 7.37% | 6.97% | 3.56% | 2.89% | 4.91% | 4.87% | 2.73% |
| 2026/03/17 | 15.28% | 12.73% | 11.45% | 7.27% | 6.85% | 3.69% | 3.48% | 4.46% | 4.69% | 3.3% |
| 2026/03/18 | 14.68% | 13.52% | 11.33% | 7.3% | 7.12% | 3.67% | 3.4% | 4.13% | 4.54% | 3.59% |
| 2026/03/19 | 14.26% | 12.99% | 10.47% | 7.7% | 6.26% | 3.23% | 4.4% | 4.57% | 3.61% | 4.28% |
| 2026/03/20 | 15.01% | 13.69% | 9.35% | 6.91% | 7.06% | 3.77% | 4.13% | 5.83% | 3.14% | 3.9% |
| 2026/03/21 | 15.16% | 14.84% | 8.87% | 8.27% | 6.37% | 3.57% | 3.36% | 5.82% | 4.47% | 2.95% |
| 2026/03/22 | 15% | 13.48% | 11.07% | 8.96% | 5.93% | 3.21% | 3.59% | 5.69% | 4.06% | 2.11% |
| 2026/03/23 | 14.7% | 13.07% | 11.74% | 9.08% | 5.85% | 3.08% | 4.22% | 5.21% | 3.81% | 2.26% |
| 2026/03/24 | 15.15% | 12.2% | 9.9% | 7.2% | 6.63% | 3.94% | 4.35% | 4.66% | 5.31% | 3.36% |
| 2026/03/25 | 15.62% | 14.01% | 9.91% | 7.41% | 6.43% | 4.48% | 4.95% | 3.65% | 3.88% | 2.93% |
| 2026/03/26 | 13.68% | 14.35% | 9.74% | 8.16% | 6.97% | 4.27% | 3.2% | 3.37% | 4.32% | 3.1% |
| 2026/03/27 | 12.45% | 14.99% | 8.38% | 9.13% | 7.04% | 4.58% | 2.5% | 2.98% | 3.7% | 2.79% |
| 2026/03/28 | 13.87% | 14.36% | 7.84% | 8.28% | 7.38% | 4.52% | 2.26% | 3.01% | 3.4% | 3.1% |
| 2026/03/29 | 15.12% | 14.12% | 8.05% | 7.91% | 6.96% | 4.41% | 2.62% | 3.81% | 2.71% | 3.59% |
| 2026/03/30 | 14.69% | 13.26% | 7.99% | 7.35% | 7.22% | 4.57% | 4.7% | 4.21% | 2.96% | 3.55% |
| 2026/03/31 | 15.11% | 12.35% | 8.39% | 8.13% | 6.77% | 4.95% | 4.51% | 3.86% | 3.05% | 2.97% |
- skyscanner.com.au
- virginaustralia.com
- webjet.com.au
- flightcentre.com.au
- booking.com
- cheapflights.com.au
- qantas.com
- expedia.com.au
- edreams.com.au
- opodo.com.au
Copyright © Adthena. All rights reserved.
Skyscanner led March with a fluctuating spend share, peaking at 15.69%. Virgin Australia and Webjet followed, showing steady trends. Flight Centre and Booking.com experienced varied shifts, while Qantas surged late month.
Competitor Count for AUS Travel Transportation
Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month.
| Date | Competitor Count |
|---|---|
| 2026/03/01 | 455 |
| 2026/03/02 | 465 |
| 2026/03/03 | 465 |
| 2026/03/04 | 469 |
| 2026/03/05 | 486 |
| 2026/03/06 | 477 |
| 2026/03/07 | 464 |
| 2026/03/08 | 464 |
| 2026/03/09 | 462 |
| 2026/03/10 | 455 |
| 2026/03/11 | 457 |
| 2026/03/12 | 479 |
| 2026/03/13 | 465 |
| 2026/03/14 | 469 |
| 2026/03/15 | 481 |
| 2026/03/16 | 474 |
| 2026/03/17 | 462 |
| 2026/03/18 | 482 |
| 2026/03/19 | 474 |
| 2026/03/20 | 467 |
| 2026/03/21 | 465 |
| 2026/03/22 | 457 |
| 2026/03/23 | 468 |
| 2026/03/24 | 455 |
| 2026/03/25 | 456 |
| 2026/03/26 | 462 |
| 2026/03/27 | 451 |
| 2026/03/28 | 466 |
| 2026/03/29 | 449 |
| 2026/03/30 | 466 |
| 2026/03/31 | 456 |
Copyright © Adthena. All rights reserved.
March saw fluctuating advertiser numbers, peaking at 486 on the 5th, before settling at 456 by month’s end.
