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UK Telecommunications 5g Services - PPC Market Share Analysis April 2025

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the UK 5g Services category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Market Exposure

Share of Clicks for top 10 UK Telecommunications 5g Services brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

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Share of Clicks - Last month
Domain Share of clicks
three.co.uk 20.91
samsung.com 12.15
ebay.co.uk 11.49
vodafone.co.uk 10.11
ee.co.uk 5.76
netgear.com 4.88
tribz.co.uk 3.26
wowcher.co.uk 2.09
carphonewarehouse.com 1.96
aliexpress.com 1.8
others 25.59

Copyright © Adthena. All rights reserved.

In the PPC landscape, ‘three.co.uk’ leads with 20.91% click share, followed by ‘samsung.com’ at 12.15%. ‘Others’ collectively hold a significant 25.59%.

Market Exposure

Share of Spend for the top 10 UK Telecommunications 5g Services brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

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Share of Spend - Last Month
Date three.co.uk ebay.co.uk samsung.com vodafone.co.uk ee.co.uk netgear.com phonesltd.co.uk carphonewarehouse.com wowcher.co.uk tribz.co.uk
2025/04/01 22.66% 12.14% 11.81% 6.42% 6.21% 2.65% 0.67% 1.98% 0.02% 2.11%
2025/04/02 21.81% 11.41% 12.13% 7.02% 6.67% 5.58% 0.93% 1.83% 0.03% 0.07%
2025/04/03 20.4% 12.71% 11.74% 5.3% 5.61% 5.31% 1.03% 1.95% 0.05% 0.08%
2025/04/04 22.27% 11.59% 9.68% 7.14% 6.1% 4.92% 2.03% 1.83% 0.04% 0.06%
2025/04/05 21.26% 12% 10.18% 7.25% 6.38% 4.39% 2% 1.77% 0.04% 0.06%
2025/04/06 24.43% 13.22% 10.42% 7.73% 6.04% 5.14% 1.61% 1.94% 0.07% 0.06%
2025/04/07 24.14% 12.3% 8.03% 6.69% 7.61% 5.32% 2.1% 1.98% 0.25% 0.48%
2025/04/08 17.85% 14.07% 9.14% 5.69% 6.97% 3.73% 1.88% 1.75% 0.73% 1.27%
2025/04/09 19.45% 12.85% 8.31% 6.04% 3.99% 4.28% 1.39% 1.74% 1.27% 3.26%
2025/04/10 19.96% 11.3% 9.54% 6.68% 4.82% 3.09% 1.86% 2.01% 1.9% 4.61%
2025/04/11 23.15% 12.41% 7.99% 6.39% 4.13% 3.78% 2.4% 2.2% 4.9% 3.61%
2025/04/12 17.45% 11.99% 11.09% 8.03% 4.15% 4.93% 1.38% 2.12% 4.64% 2.91%
2025/04/13 20.17% 12.43% 11.21% 6.99% 4.86% 3.96% 2.43% 2.12% 4.52% 3.93%
2025/04/14 21.81% 8.05% 7.63% 6.93% 4.13% 2.46% 3.12% 2.33% 3.6% 4.58%
2025/04/15 19.79% 10.3% 9.3% 6.99% 5.52% 3.76% 1.91% 2.9% 3.85% 4.31%
2025/04/16 19.37% 11.61% 8.47% 7.71% 3.78% 4.76% 1.39% 3.29% 4.09% 6.23%
2025/04/17 20.1% 9.68% 7.59% 6.4% 4.81% 5.06% 2.84% 3.66% 4.06% 5.2%
2025/04/18 18.99% 9.4% 7.04% 5.27% 4.85% 6.75% 1.67% 3.76% 4.57% 5.08%
2025/04/19 19.15% 7.91% 7.38% 9.15% 5.81% 6.11% 1.22% 4.07% 5.16% 3.21%
2025/04/20 18.91% 10.01% 7.86% 4.99% 6.5% 7.18% 3.08% 3.36% 4.16% 0.48%
2025/04/21 15.49% 7.82% 9.44% 5.45% 6.41% 3.92% 1.74% 4.04% 4.49% 8.99%
2025/04/22 20.48% 8.57% 6.93% 4.32% 5.28% 4.56% 2.13% 3.04% 3.19% 8.74%
2025/04/23 19.83% 10.91% 8.06% 4.91% 4.25% 3.91% 2.91% 3.18% 2.06% 6.44%
2025/04/24 20.06% 8.54% 7.31% 4.99% 5.77% 6.17% 3.01% 2.97% 2.26% 7.07%
2025/04/25 25% 7.49% 6.54% 4.98% 4.59% 6.85% 2.84% 2.62% 2.04% 6.43%
2025/04/26 25.43% 5.9% 9.13% 5.06% 5.62% 4.41% 2.79% 2.73% 3.21% 5.52%
2025/04/27 23.54% 8.41% 9.1% 6.73% 6.81% 4.51% 2.35% 2.84% 2.45% 3.23%
2025/04/28 26.28% 7.34% 8.2% 6.27% 4.86% 4.47% 3.32% 2.72% 2.72% 0.7%
2025/04/29 23.08% 8.27% 9.24% 6.95% 5.29% 4.89% 1.66% 2.19% 2.46% 1%
2025/04/30 24.99% 10.99% 8.86% 6.74% 5.82% 4.75% 3.29% 2.26% 1.51% 0.55%

Copyright © Adthena. All rights reserved.

In April 2025, three.co.uk led with fluctuating spend, peaking at 26.28%. ebay.co.uk and samsung.com showed moderate activity, while vodafone.co.uk and ee.co.uk maintained steady shares. wowcher.co.uk and tribz.co.uk saw notable spikes mid-month.

Market Exposure

Competitor Count for UK Telecommunications 5g Services

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

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Competitor Count - Last month
Date Competitor Count
2025/04/01 101
2025/04/02 109
2025/04/03 104
2025/04/04 104
2025/04/05 110
2025/04/06 112
2025/04/07 113
2025/04/08 105
2025/04/09 104
2025/04/10 101
2025/04/11 98
2025/04/12 95
2025/04/13 95
2025/04/14 99
2025/04/15 94
2025/04/16 98
2025/04/17 95
2025/04/18 100
2025/04/19 97
2025/04/20 103
2025/04/21 100
2025/04/22 101
2025/04/23 98
2025/04/24 100
2025/04/25 95
2025/04/26 98
2025/04/27 98
2025/04/28 101
2025/04/29 99
2025/04/30 98

Copyright © Adthena. All rights reserved.

April began with 101 advertisers, peaking at 113 on April 7. A decline followed, reaching 94 on April 15. The month concluded with 98 advertisers, reflecting a dynamic landscape.

Campaign Efficiency

Market Loss & Market Gains for UK Telecommunications 5g Services

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

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Market Loss & Market Gains - Last month
Name Market Trend
tribz.co.uk 1.99%
three.co.uk 1.49%
netgear.com 1.07%
wowcher.co.uk 0.92%
bestchoice.com 0.64%
glocalme.com -0.63%
aliexpress.com -0.95%
samsung.com -1.58%
vodafone.co.uk -1.61%
ebay.co.uk -3.39%

Copyright © Adthena. All rights reserved.

Tribz.co.uk leads with a 1.99% click share increase, while ebay.co.uk drops by 3.39%.

Campaign Efficiency

UK Telecommunications 5g Services Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

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Date ebay.co.uk three.co.uk netgear.com samsung.com ee.co.uk vodafone.co.uk wowcher.co.uk carphonewarehouse.com aliexpress.com tribz.co.uk
2025/04/01 20.67% 15.9% 3.34% 7.11% 7.28% 4.1% 0.03% 2.42% 6.49% 2.7%
2025/04/02 20.11% 15.38% 7.02% 7.39% 6.41% 5.17% 0.04% 2.12% 6.09% 0.09%
2025/04/03 21.16% 15.13% 6.7% 7.13% 5.22% 3.84% 0.06% 2.22% 4.1% 0.1%
2025/04/04 19.95% 15.06% 5.86% 6.15% 8.13% 4.79% 0.05% 2.51% 2.83% 0.08%
2025/04/05 21.26% 14.27% 5.22% 6.83% 7.68% 5.81% 0.06% 2.25% 4.49% 0.08%
2025/04/06 24.46% 15.08% 5.68% 6.45% 7.32% 6.02% 0.21% 2.7% 3.17% 0.08%
2025/04/07 22.7% 15.23% 6.43% 5.57% 9.2% 4.44% 2.17% 2.45% 3.17% 0.76%
2025/04/08 22.12% 12.45% 4.16% 5.22% 7.84% 3.07% 4.98% 1.74% 3.33% 1.7%
2025/04/09 21.04% 13.12% 5.37% 5.01% 4.2% 3.96% 6.21% 2.07% 2.58% 3.99%
2025/04/10 18.75% 13.5% 3.86% 5.99% 5.13% 4.33% 6.1% 2.63% 2.31% 5%
2025/04/11 21.76% 14.77% 5.1% 5.06% 4.8% 3.64% 7.29% 2.75% 1.88% 4.27%
2025/04/12 20.7% 12% 5.89% 7.35% 4.12% 5.71% 6.48% 2.3% 1.74% 4%
2025/04/13 22.36% 13.3% 4.92% 7.28% 4.46% 5.16% 5.57% 2.54% 2.21% 4.88%
2025/04/14 15.71% 13.84% 3.62% 5.27% 4.85% 5.09% 5.3% 2.57% 1.42% 6.02%
2025/04/15 17.91% 13.04% 4.96% 5.81% 6.51% 4.15% 5.56% 3.02% 1.79% 5.24%
2025/04/16 19.7% 13.43% 5.95% 5.31% 4.17% 5.36% 5.97% 3.34% 2.43% 6.63%
2025/04/17 16.21% 13.86% 6.12% 5.29% 5.32% 4.65% 6.01% 3.44% 1.51% 6.58%
2025/04/18 15.5% 14.71% 8.93% 4.68% 4.68% 3.23% 7.07% 3.48% 1.78% 6.43%
2025/04/19 12.97% 13.74% 7.28% 5.74% 7.05% 7.16% 6.07% 4.51% 0.65% 4.01%
2025/04/20 16.28% 12.35% 7.81% 5.41% 8.69% 3.64% 4.98% 3.59% 1.17% 0.58%
2025/04/21 14.19% 11.27% 5.3% 6.22% 7.57% 4.18% 5.43% 4.03% 0.87% 12.05%
2025/04/22 14.54% 13.25% 5.43% 4.56% 5.26% 2.62% 5.45% 2.78% 1.39% 11.49%
2025/04/23 18.71% 14.37% 4.88% 5.34% 4.59% 4.19% 3.51% 2.95% 1.29% 8.18%
2025/04/24 15.2% 14.45% 7.2% 4.99% 6.02% 3.33% 3.64% 2.67% 0.74% 7.88%
2025/04/25 13.86% 16.63% 9.15% 4.55% 5.18% 2.99% 3.61% 2.53% 1.63% 8.13%
2025/04/26 11.99% 16.29% 5.74% 6.22% 7.08% 4.2% 4.48% 2.88% 0.86% 8.19%
2025/04/27 15.22% 16.14% 5.53% 6.07% 6.74% 5.28% 3.36% 2.83% 2.97% 4.62%
2025/04/28 15.17% 16.37% 5.93% 6.08% 5.03% 4.88% 3.58% 2.96% 1.51% 0.88%
2025/04/29 16.56% 14.46% 6.94% 6.31% 5.8% 4.74% 4.11% 2.18% 2.81% 1.47%
2025/04/30 21.41% 16.78% 6.49% 6% 5.44% 4.78% 2.78% 2.22% 1.46% 0.71%

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eBay.co.uk’s impression share fluctuated, peaking at 24.46% on April 6. Three.co.uk remained steady, ending at 16.78%. Netgear.com saw a mid-month surge, closing at 6.49%. Samsung.com and EE.co.uk showed minor variations, finishing at 6.00% and 5.44%, respectively. Vodafone.co.uk’s share was stable, ending at 4.78%. Wowcher.co.uk peaked mid-month, closing at 2.78%. Carphonewarehouse.com and Aliexpress.com had minor fluctuations, ending at 2.22% and 1.46%. Tribz.co.uk experienced significant volatility, closing at 0.71%.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for UK Telecommunications 5g Services

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

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  1. 1
    BT Broadband - Broadband Without A Landline https://www.bt.com

    BT Broadband delivers speeds up to 900Mbps on the UK's most reliable broadband technology.

  2. 2
    Samsung Galaxy A56 - Recieve a £50 Currys Gift Card https://carphonewarehouse.com › samsung › galaxy-a56

    Recieve A £50 Currys Gift Card When You Purchase A Samsung Galaxy A56. Exclusive Offer. We Offer...

  3. 3
    Best 5G Broadband Deals https://www.phonesltd.co.uk › 5g › broadband

    No Landline or Install Needed — Get 5G broadband with a free router and enjoy fast home internet half price...

  4. 4
    The UK's Fastest 5G Network https://www.three.co.uk

    Hurry Offer Ends 22nd April — Unlimited Data SIM For £20pm. Increasing To £21.50pm From April 2026 & £23pm April 2027.

  5. 5
    Vodafone 5G Coverage https://www.vodafone.co.uk

    Find More Infomation — Enjoy 5G In More Places Across Europe Than Any Other UK Network. 5G At No Extra Cost. Get The...

Copyright © Adthena. All rights reserved.

In the competitive world of telecommunications, BT stands out with its promise of high-speed broadband without a landline, while Carphone Warehouse entices with a £50 gift card for Samsung Galaxy A56 buyers. Phones Ltd offers hassle-free 5G broadband, and Three boasts the UK’s fastest 5G network. Vodafone highlights extensive 5G coverage across Europe.

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See this data specific to your brand performance

The data on this page is just a sample of the billions of data points we hold at Adthena. The insights generated by Ask Arlo, leverage real-time GenAI to answer questions about your search data.

Our search consultants can introduce you to Whole Market View data that is specific to your organization, based on the size of the relevant search term and competitor universe, and the locations that you need monitoring.

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