AUS Telecommunications 5g Services - PPC Market Share Analysis March 2026

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the AUS 5g Services category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

5g Services – AUS

Google AI Overview visibility for Telecommunications 5g Services AUS

See how often AIOs appear and how search intent is distributed across buying signals.

AIO Frequency

How often a Google AI overview appears on search terms relevant to this category.

Frequency Percentage
Frequency 7.66286369523
92.3371363048
7%

Complex Query Frequency

A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.

Frequency Percentage
Frequency 37
63
37%

Search Intent Distribution

Breakdown of search queries by their underlying goal.

Intent Distribution
Investigational 23%
Transactional 7%
Navigational 3%
Seasonal 0%
Local 3%
Problem Solving 8%

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Market Exposure

Share of Clicks for top 10 AUS Telecommunications 5g Services brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

Share of Clicks - Last month
Share of Clicks - Last month
Domain Share of clicks
telstra.com.au 39.98
optus.com.au 24.01
finder.com.au 7.11
vodafone.com.au 5.67
iinet.net.au 4.37
whistleout.com.au 4.18
starlink.com 2.83
tpg.com.au 1.89
amaysim.com.au 1.63
felixmobile.com.au 1.42
others 6.91
  • telstra.com.au - 39.98%
  • optus.com.au - 24.01%
  • finder.com.au - 7.11%
  • vodafone.com.au - 5.67%
  • iinet.net.au - 4.37%
  • whistleout.com.au - 4.18%
  • starlink.com - 2.83%
  • tpg.com.au - 1.89%
  • amaysim.com.au - 1.63%
  • felixmobile.com.au - 1.42%
  • others - 6.91%

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In the competitive landscape of Google’s PPC, Telstra dominates with a 39.98% click share, followed by Optus at 24.01%. Others collectively hold 6.91%, highlighting diverse competition.

Market Exposure

Share of Spend for the top 10 AUS Telecommunications 5g Services brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

Share of Spend - Last Month
Share of Spend - Last Month
Date telstra.com.au optus.com.au finder.com.au whistleout.com.au iinet.net.au vodafone.com.au tpg.com.au starlink.com felixmobile.com.au amaysim.com.au
2026/03/01 31.81% 17.37% 14.99% 5.47% 6.31% 2.63% 5.35% 4.79% 2.31% 1.13%
2026/03/02 30.61% 18.92% 13.38% 4.73% 7.18% 2.14% 5.69% 4.09% 2.73% 1.16%
2026/03/03 30.24% 20.31% 12.48% 4.99% 7.39% 2.62% 5% 3.67% 2.9% 1.09%
2026/03/04 30.63% 24.89% 11.32% 4.53% 5.94% 1.69% 4.43% 4.58% 2.86% 1.08%
2026/03/05 29.44% 22.07% 12.04% 4.32% 5.99% 1.57% 5.63% 4.77% 2.61% 1.44%
2026/03/06 32.36% 18.77% 13.95% 3.8% 5.97% 1.25% 5.01% 5.33% 2.73% 1.31%
2026/03/07 35.71% 19.55% 12.95% 4.68% 3.87% 1.37% 4.48% 4.79% 2.96% 1.24%
2026/03/08 33.51% 17.44% 13.29% 6.05% 6.35% 1.43% 4.27% 4.28% 2.84% 1.11%
2026/03/09 34.29% 20.88% 13.42% 7.14% 5.12% 1.42% 1.55% 4.22% 2.74% 1.14%
2026/03/10 35.75% 16.76% 13.92% 8.96% 4.17% 2.5% 1.98% 3.36% 3.2% 1.3%
2026/03/11 33.85% 18.51% 11.97% 9.04% 4.44% 3.06% 2.19% 4.18% 3.24% 1.23%
2026/03/12 33.92% 17.87% 12.52% 7.57% 5.15% 2.62% 1.78% 5.69% 2.76% 1.12%
2026/03/13 31.43% 18.9% 13.84% 5.42% 8.4% 4.72% 1.39% 4.09% 2.89% 0.96%
2026/03/14 32.22% 19.93% 13.1% 4.71% 9.55% 3.32% 1.08% 4.05% 2.94% 0.87%
2026/03/15 31.52% 22.42% 11.96% 5.69% 8.9% 4.08% 0.8% 3.93% 2.57% 0.87%
2026/03/16 31.04% 24.47% 11.19% 5.54% 7.49% 4.94% 0.65% 4.22% 2.47% 0.87%
2026/03/17 30.94% 22.42% 11.21% 5.29% 7.51% 4.86% 0.36% 3.78% 2.36% 1.02%
2026/03/18 33.07% 23.48% 11.26% 5.7% 5.26% 4.65% 1.38% 3.83% 2.14% 1.09%
2026/03/19 30.55% 27.48% 10.48% 4.79% 8.06% 4.22% 0.57% 3.14% 1.79% 1.04%
2026/03/20 32.44% 21.23% 12.43% 6.02% 7.86% 4.03% 2.51% 3.87% 1.99% 0.89%
2026/03/21 29.75% 21.46% 11.25% 5.45% 6.85% 5.55% 5.15% 4.81% 2.32% 1.2%
2026/03/22 34.15% 21.83% 10.56% 6.05% 7.64% 5.28% 2.68% 4.72% 1.83% 0.98%
2026/03/23 30.99% 22.99% 10.55% 4.54% 7.98% 7.49% 2.09% 4.68% 1.64% 1%
2026/03/24 32.24% 22.15% 11% 5.37% 9.11% 5.49% 2.54% 4.09% 1.59% 1.09%
2026/03/25 33.87% 23.94% 10.49% 4.43% 6.24% 6.76% 1.75% 3.93% 1.59% 1.03%
2026/03/26 36.49% 23.67% 10.22% 3.93% 5.13% 6.45% 2.41% 3.22% 1.39% 0.83%
2026/03/27 33.75% 26.49% 12.46% 3.5% 3.33% 8.19% 2.47% 2.9% 1.37% 1.14%
2026/03/28 33.87% 25.66% 11% 3.86% 4.66% 8.83% 2.8% 3.27% 1.25% 0.9%
2026/03/29 34.41% 24.69% 10.28% 3.97% 4.32% 9.15% 3.31% 3.31% 1.14% 0.94%
2026/03/30 37.72% 18.37% 10.3% 4.11% 6.75% 8.69% 2.62% 4% 1.42% 1%
2026/03/31 39.04% 19.59% 10.59% 5.49% 5.4% 5.19% 3.66% 3.23% 2.32% 0.95%
  • telstra.com.au
  • optus.com.au
  • finder.com.au
  • whistleout.com.au
  • iinet.net.au
  • vodafone.com.au
  • tpg.com.au
  • starlink.com
  • felixmobile.com.au
  • amaysim.com.au

Copyright © Adthena. All rights reserved.

In March 2026, Telstra led with a steady rise, peaking at 39.04%. Optus fluctuated, ending at 19.59%. Finder’s share declined, finishing at 10.59%. WhistleOut and iiNet showed varied trends, closing at 5.49% and 5.40%, respectively.

Market Exposure

Competitor Count for AUS Telecommunications 5g Services

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

Competitor Count - Last month
Competitor Count - Last month
Date Competitor Count
2026/03/01 62
2026/03/02 64
2026/03/03 62
2026/03/04 62
2026/03/05 61
2026/03/06 64
2026/03/07 62
2026/03/08 61
2026/03/09 62
2026/03/10 62
2026/03/11 63
2026/03/12 61
2026/03/13 59
2026/03/14 57
2026/03/15 59
2026/03/16 56
2026/03/17 56
2026/03/18 55
2026/03/19 55
2026/03/20 55
2026/03/21 54
2026/03/22 54
2026/03/23 56
2026/03/24 56
2026/03/25 56
2026/03/26 56
2026/03/27 56
2026/03/28 57
2026/03/29 59
2026/03/30 59
2026/03/31 58

Copyright © Adthena. All rights reserved.

March began with 62 advertisers, fluctuating slightly, then declined steadily to 54 mid-month. It rebounded to 59, ending at 58.

Campaign Efficiency

Market Loss & Market Gains for AUS Telecommunications 5g Services

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

Market Loss & Market Gains - Last month
Market Loss & Market Gains - Last month
Name Market Trend
vodafone.com.au 4.28%
optus.com.au 2.03%
iinet.net.au 0.18%
tpg.com.au 0.08%
mwave.com.au 0.07%
netgear.com -0.62%
felixmobile.com.au -0.65%
whistleout.com.au -0.75%
finder.com.au -0.95%
telstra.com.au -1.45%

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Vodafone.com.au surged with a 4.28 increase, while telstra.com.au dropped by 1.45. Optus.com.au also rose by 2.03.

Campaign Efficiency

AUS Telecommunications 5g Services Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

Date telstra.com.au optus.com.au finder.com.au iinet.net.au whistleout.com.au vodafone.com.au starlink.com tpg.com.au felixmobile.com.au netgear.com
2026/03/01 22.49% 17.32% 15.22% 6.98% 6.61% 3.49% 7.72% 4.31% 2.47% 0.14%
2026/03/02 21.24% 18.18% 14.63% 7.74% 5.76% 2.11% 6.6% 4.1% 2.99% 1.26%
2026/03/03 20.77% 18.84% 13.64% 8.67% 6.16% 2.55% 6.37% 4.03% 3.19% 0.8%
2026/03/04 20.73% 23.11% 12.07% 6.47% 5.53% 1.85% 8.08% 4.09% 3.17% 1.52%
2026/03/05 19.4% 20.59% 12.95% 6.58% 5.43% 1.77% 8.28% 4.75% 2.88% 1.79%
2026/03/06 22.29% 17.13% 14.14% 6.04% 4.73% 1.44% 9.8% 4.17% 2.95% 2.77%
2026/03/07 24.42% 19.38% 13.68% 5.4% 5.86% 1.99% 7.8% 4.01% 3.43% 1.78%
2026/03/08 22.24% 16.15% 14.48% 6.87% 7.26% 2.43% 7.11% 3.28% 3.08% 1.68%
2026/03/09 22.38% 20.27% 13.82% 7.04% 8.65% 2.5% 7.19% 1.4% 3.09% 1.09%
2026/03/10 24.28% 16.53% 15.14% 5.82% 10.75% 2.88% 5.46% 1.65% 3.57% 1.05%
2026/03/11 22.84% 18.26% 12.37% 5.21% 10.73% 2.95% 7.04% 2.17% 3.58% 2.33%
2026/03/12 22.15% 16.97% 12.57% 6.44% 8.71% 3.52% 9.55% 2.3% 2.91% 3.84%
2026/03/13 21.51% 18.85% 14.48% 10.25% 6.77% 3.86% 6.87% 1.41% 3.06% 2.4%
2026/03/14 21.24% 19.12% 13.03% 10.8% 5.89% 3.87% 7.25% 0.85% 3.35% 3.47%
2026/03/15 20.49% 21.59% 12.31% 10.28% 7.53% 4.63% 6.96% 0.6% 2.92% 2.49%
2026/03/16 20.26% 22.95% 11.52% 10% 7.16% 6.23% 6.36% 1.2% 2.72% 1.95%
2026/03/17 20.18% 20.89% 11.2% 9.07% 6.41% 5.23% 5.8% 0.49% 2.64% 3.24%
2026/03/18 20.52% 22.9% 11.52% 7.88% 7.1% 6.05% 5.64% 1.05% 2.54% 2.09%
2026/03/19 19.56% 26.19% 10.66% 10.55% 5.99% 5.51% 4.97% 0.46% 1.98% 2.2%
2026/03/20 21.32% 21.28% 12.86% 9.81% 7.04% 4.44% 6.31% 2.46% 2.26% 1.45%
2026/03/21 19.19% 22.09% 11.34% 7.8% 6.33% 5.86% 8.09% 5.46% 2.66% 1.34%
2026/03/22 21.78% 22.51% 10.96% 9.2% 6.99% 6.1% 8.02% 3.41% 2.1% 0.59%
2026/03/23 19.75% 22.39% 11.07% 10.21% 5.65% 7.5% 7.65% 2.99% 1.81% 1.44%
2026/03/24 20.16% 22.24% 11.26% 11.3% 6.66% 6.04% 6.3% 3.69% 1.76% 1.04%
2026/03/25 22.07% 24.67% 10.78% 8.31% 5.58% 7.36% 6.52% 2.58% 1.76% 1.07%
2026/03/26 23.6% 23.22% 11.49% 8.64% 5.13% 6.45% 5.09% 2.79% 1.62% 1.94%
2026/03/27 21.53% 26.98% 13.18% 6.14% 4.71% 8.51% 5.18% 3.24% 1.64% 1.05%
2026/03/28 21.62% 25.93% 11.51% 7.75% 5.13% 8.55% 6.05% 3.42% 1.87% 1.02%
2026/03/29 21.68% 24.41% 11.19% 7.15% 5.3% 9.82% 6.47% 3.57% 1.36% 0.69%
2026/03/30 23.4% 19.17% 10.79% 10.99% 5.48% 9.33% 6.12% 3.81% 1.65% 0.67%
2026/03/31 24.71% 20.21% 11.34% 8.61% 6.72% 6.13% 5.69% 3.95% 2.98% 0.38%
  • telstra.com.au
  • optus.com.au
  • finder.com.au
  • iinet.net.au
  • whistleout.com.au
  • vodafone.com.au
  • starlink.com
  • tpg.com.au
  • felixmobile.com.au
  • netgear.com

Copyright © Adthena. All rights reserved.

In March 2026, Telstra’s impression share fluctuated, peaking at 24.71% on the 31st. Optus saw a rise, reaching 26.98% on the 27th. Finder’s share declined, while Vodafone and Starlink showed varied trends. The month ended with Telstra leading.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for AUS Telecommunications 5g Services

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

Google Text Ad Copy Insights & Creative Trends for AUS Telecommunications 5g Services - Last month
  1. 1
    5G Home Internet Plans in 2026 | Internet Providers Comparison https://www.finder.com.au

    Compare Cost, Speed & Data Across Different Internet Providers To Find A Suitable Plan.

  2. 2
    Switch to 5G Home Internet - Save $120 over 6 months https://www.iinet.net.au › 5g › home-broadband

    $39.99/mth for 6 months. $0 upfront modem. Min cost $39.99 if modem is returned. New connections, select areas only. T&C apply.

  3. 3
    Superfast 5G | Netflix Incl | Bonus WiFi Booster https://www.optus.com.au › bonus › booster

    Ends 8/4 or while booster stocks last. Select plans only. Compatible modem required. T&Cs. Superfast 5G plan includes Netflix standard subscription. Check...

  4. 4
    $69/mo For Service | No Upfront Hardware Cost https://www.starlink.com

    Try Starlink for 30 days and if not satisfied, get a full refund. World’s most advanced satellite technology delivering high-speed, low-latency internet.

  5. 5
    Telstra 5G Home Internet https://www.telstra.com.au › telstra › 5ginternet

    Ridiculously fast speeds — Get Telstra 5G home Internet and start enjoying ridiculously fast speeds at home. Experience...

Copyright © Adthena. All rights reserved.

In the competitive 5G landscape, Finder.com.au emphasizes comparison, while iiNet offers savings with a $120 discount. Optus entices with Netflix and a WiFi booster, Starlink highlights no upfront costs and a satisfaction guarantee, and Telstra promises “ridiculously fast speeds.”

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