Share of Clicks for top 10 UK Telecommunications Broadband Services brands
Here are the Top 10 competitors in the industry by Share of Clicks for the last month.
| Domain | Share of clicks |
|---|---|
| virginmedia.com | 19.03 |
| uswitch.com | 16.6 |
| sky.com | 13.09 |
| vodafone.co.uk | 8.19 |
| bt.com | 8.16 |
| ee.co.uk | 6.3 |
| moneysupermarket.com | 5.71 |
| talktalk.co.uk | 3.53 |
| communityfibre.co.uk | 2.99 |
| broadband.co.uk | 2.41 |
| others | 13.99 |
- virginmedia.com - 19.03%
- uswitch.com - 16.6%
- sky.com - 13.09%
- vodafone.co.uk - 8.19%
- bt.com - 8.16%
- ee.co.uk - 6.3%
- moneysupermarket.com - 5.71%
- talktalk.co.uk - 3.53%
- communityfibre.co.uk - 2.99%
- broadband.co.uk - 2.41%
- others - 13.99%
Copyright © Adthena. All rights reserved.
In the competitive landscape, Virgin Media leads with 19.03% click share, followed by Uswitch at 16.6%. Others collectively hold 13.99%, showcasing diverse competition.
Share of Spend for the top 10 UK Telecommunications Broadband Services brands
Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month.
| Date | uswitch.com | virginmedia.com | sky.com | moneysupermarket.com | bt.com | vodafone.co.uk | broadband.co.uk | talktalk.co.uk | ee.co.uk | plus.net |
|---|---|---|---|---|---|---|---|---|---|---|
| 2025/12/01 | 17.7% | 28.08% | 10.62% | 4.33% | 5.51% | 9.02% | 1.23% | 0.76% | 3.19% | 4.41% |
| 2025/12/02 | 20.23% | 26.06% | 13.24% | 4.81% | 5.78% | 5.75% | 2.29% | 1.16% | 3.19% | 2.28% |
| 2025/12/03 | 19.86% | 25.89% | 12.61% | 5.47% | 4.64% | 4.99% | 2.66% | 1.05% | 2.89% | 1.27% |
| 2025/12/04 | 20.88% | 28.08% | 12.08% | 5.6% | 5.45% | 4.77% | 2.6% | 1.29% | 2.43% | 1.3% |
| 2025/12/05 | 18.73% | 26.54% | 11.57% | 5.53% | 6.52% | 4.84% | 2.76% | 1.64% | 2.57% | 1.9% |
| 2025/12/06 | 20.3% | 23.67% | 12.86% | 6.43% | 6.8% | 5.38% | 3.01% | 2.03% | 2.7% | 1.9% |
| 2025/12/07 | 19.08% | 28.14% | 11.34% | 6.28% | 6.89% | 5.56% | 2.87% | 1.37% | 2.78% | 1.5% |
| 2025/12/08 | 21.98% | 27.64% | 8.69% | 6.31% | 7.66% | 5.24% | 3.19% | 0.99% | 2.71% | 0.79% |
| 2025/12/09 | 17.69% | 25.99% | 8.54% | 7.09% | 8.63% | 4.85% | 2.74% | 1.5% | 3.46% | 1.71% |
| 2025/12/10 | 20.37% | 29.89% | 6.88% | 6.18% | 8.19% | 4.37% | 2.93% | 1.32% | 2.56% | 2.59% |
| 2025/12/11 | 18.75% | 29.39% | 6.85% | 5.84% | 8.09% | 5.2% | 2.56% | 1.25% | 3.54% | 2.95% |
| 2025/12/12 | 17.92% | 27.79% | 7.94% | 6.39% | 6.72% | 4.85% | 2.98% | 1.19% | 3.59% | 4.64% |
| 2025/12/13 | 19.77% | 25.92% | 8.58% | 6.43% | 6.02% | 3.74% | 3.61% | 1.71% | 4.56% | 5.51% |
| 2025/12/14 | 18.89% | 30.75% | 8.48% | 5.92% | 4.46% | 4.27% | 4.19% | 1.32% | 3.44% | 5.94% |
| 2025/12/15 | 16.08% | 26.14% | 11.05% | 6.2% | 7.15% | 5.06% | 3.12% | 2.16% | 3.55% | 3.74% |
| 2025/12/16 | 14.17% | 28.25% | 11.3% | 6.62% | 6.67% | 4.39% | 2.95% | 2.07% | 3.76% | 3.58% |
| 2025/12/17 | 14.25% | 24.03% | 11.92% | 7.22% | 7.2% | 4.55% | 3.53% | 2.71% | 3.47% | 3.15% |
| 2025/12/18 | 15.81% | 19.16% | 12.6% | 7.58% | 7.42% | 4.51% | 3.42% | 3.77% | 3.7% | 3.15% |
| 2025/12/19 | 17.5% | 14.74% | 12.78% | 7.13% | 8.68% | 5.73% | 3.75% | 4.41% | 3.77% | 3.02% |
| 2025/12/20 | 18.11% | 13.92% | 12.36% | 7.25% | 8.73% | 6.27% | 6.1% | 4.58% | 3.5% | 3% |
| 2025/12/21 | 20.03% | 14.19% | 12.72% | 7.16% | 7.85% | 4.86% | 6.77% | 4.25% | 3.96% | 3.6% |
| 2025/12/22 | 15.63% | 13.82% | 12.98% | 7.63% | 8.46% | 5.12% | 3.91% | 4.24% | 4.64% | 3.38% |
| 2025/12/23 | 17.53% | 13.31% | 10.66% | 9.03% | 7.6% | 5.42% | 4.85% | 3.42% | 4.29% | 2.58% |
| 2025/12/24 | 16.99% | 14.68% | 11.92% | 9.36% | 9.84% | 5.67% | 3.48% | 3.62% | 4.74% | 2.63% |
| 2025/12/25 | 16.17% | 20.7% | 11.4% | 8.19% | 9.42% | 5.24% | 4.08% | 3.69% | 4.21% | 2.66% |
| 2025/12/26 | 15.55% | 16.55% | 11.34% | 7.59% | 7.99% | 6.81% | 6.37% | 2.86% | 4.27% | 3.54% |
| 2025/12/27 | 16.47% | 13.24% | 11.42% | 6.96% | 8.34% | 6.94% | 8.89% | 2.84% | 4.03% | 3.14% |
| 2025/12/28 | 16.97% | 13.43% | 11.79% | 7.14% | 7.81% | 7.54% | 7.01% | 2.7% | 4.49% | 2.69% |
| 2025/12/29 | 17.19% | 11.6% | 10.41% | 7.97% | 7.59% | 9.61% | 5.37% | 2.1% | 4.12% | 3.06% |
| 2025/12/30 | 16.52% | 10.95% | 10.42% | 7.88% | 8.44% | 6.02% | 3.73% | 2.54% | 3.91% | 2.42% |
| 2025/12/31 | 20.01% | 11.59% | 10.36% | 8.83% | 8.82% | 5.53% | 4.33% | 3.73% | 3.32% | 3.13% |
- uswitch.com
- virginmedia.com
- sky.com
- moneysupermarket.com
- bt.com
- vodafone.co.uk
- broadband.co.uk
- talktalk.co.uk
- ee.co.uk
- plus.net
Copyright © Adthena. All rights reserved.
In December 2025, Virgin Media’s PPC spend share started strong but declined sharply mid-month, ending at 11.59%. Uswitch fluctuated, peaking at 21.98% before stabilizing. Sky and BT showed moderate variations, while Moneysupermarket and Vodafone experienced gradual increases. Broadband.co.uk and TalkTalk saw notable growth, with Plus.net and EE maintaining steady trends.
Competitor Count for UK Telecommunications Broadband Services
Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month.
| Date | Competitor Count |
|---|---|
| 2025/12/01 | 193 |
| 2025/12/02 | 192 |
| 2025/12/03 | 213 |
| 2025/12/04 | 210 |
| 2025/12/05 | 215 |
| 2025/12/06 | 206 |
| 2025/12/07 | 201 |
| 2025/12/08 | 197 |
| 2025/12/09 | 201 |
| 2025/12/10 | 198 |
| 2025/12/11 | 194 |
| 2025/12/12 | 193 |
| 2025/12/13 | 193 |
| 2025/12/14 | 184 |
| 2025/12/15 | 193 |
| 2025/12/16 | 195 |
| 2025/12/17 | 192 |
| 2025/12/18 | 192 |
| 2025/12/19 | 189 |
| 2025/12/20 | 183 |
| 2025/12/21 | 183 |
| 2025/12/22 | 206 |
| 2025/12/23 | 202 |
| 2025/12/24 | 207 |
| 2025/12/25 | 206 |
| 2025/12/26 | 202 |
| 2025/12/27 | 202 |
| 2025/12/28 | 204 |
| 2025/12/29 | 205 |
| 2025/12/30 | 197 |
| 2025/12/31 | 191 |
Copyright © Adthena. All rights reserved.
Advertisers fluctuated in December, peaking at 215 on the 5th, then declining to 191 by month’s end.
