Share of Clicks for top 10 UK Telecommunications Broadband Services brands
Here are the Top 10 competitors in the industry by Share of Clicks for the last month.
| Domain | Share of clicks |
|---|---|
| virginmedia.com | 16.54 |
| uswitch.com | 16.08 |
| sky.com | 14.98 |
| bt.com | 9.17 |
| ee.co.uk | 6.77 |
| vodafone.co.uk | 6.68 |
| moneysupermarket.com | 5.66 |
| talktalk.co.uk | 3.9 |
| communityfibre.co.uk | 3.49 |
| plus.net | 2.31 |
| others | 14.42 |
- virginmedia.com - 16.54%
- uswitch.com - 16.08%
- sky.com - 14.98%
- bt.com - 9.17%
- ee.co.uk - 6.77%
- vodafone.co.uk - 6.68%
- moneysupermarket.com - 5.66%
- talktalk.co.uk - 3.9%
- communityfibre.co.uk - 3.49%
- plus.net - 2.31%
- others - 14.42%
Copyright © Adthena. All rights reserved.
In the competitive landscape of Google PPC, Virgin Media leads with 16.54% click share, closely followed by Uswitch at 16.08%. Sky and others capture significant portions, 14.98% and 14.42% respectively.
Share of Spend for the top 10 UK Telecommunications Broadband Services brands
Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month.
| Date | virginmedia.com | uswitch.com | sky.com | bt.com | moneysupermarket.com | broadband.co.uk | ee.co.uk | talktalk.co.uk | vodafone.co.uk | plus.net |
|---|---|---|---|---|---|---|---|---|---|---|
| 2026/01/01 | 11.13% | 17.54% | 9.16% | 8.97% | 8.22% | 7.44% | 2.85% | 4.14% | 6.08% | 3.19% |
| 2026/01/02 | 13.38% | 17.2% | 10.55% | 11.34% | 9.6% | 4.3% | 2.66% | 3.56% | 3.44% | 3.04% |
| 2026/01/03 | 16.16% | 18.73% | 9.37% | 9.47% | 8.71% | 3.45% | 2.56% | 3.18% | 6.41% | 3.89% |
| 2026/01/04 | 16.34% | 17.12% | 10.49% | 10.63% | 9.97% | 3.97% | 3.52% | 3.73% | 3.61% | 2.75% |
| 2026/01/05 | 18.88% | 17.76% | 9.03% | 10.26% | 9.15% | 3.57% | 3.13% | 2.85% | 4.79% | 2.97% |
| 2026/01/06 | 20.31% | 17.48% | 10.12% | 9.57% | 9.05% | 2.59% | 3.18% | 3.05% | 4.11% | 3.5% |
| 2026/01/07 | 11.65% | 20.77% | 10.21% | 9.34% | 9.65% | 4.54% | 3.04% | 3.97% | 3.42% | 3.45% |
| 2026/01/08 | 23.16% | 17.03% | 8.93% | 8.4% | 7% | 3.38% | 4.13% | 1.76% | 3.31% | 4.39% |
| 2026/01/09 | 22.06% | 18.28% | 12.92% | 7.64% | 6.56% | 2.65% | 3.88% | 3.14% | 4.38% | 2.8% |
| 2026/01/10 | 21.55% | 19.01% | 13.34% | 6.06% | 7.44% | 3.43% | 4.09% | 3.54% | 4.19% | 1.94% |
| 2026/01/11 | 23.07% | 15.32% | 11.39% | 5.7% | 6.7% | 3.07% | 3.51% | 3.61% | 8.24% | 2.17% |
| 2026/01/12 | 22.46% | 15.13% | 12.21% | 6.53% | 6.64% | 3.29% | 4.18% | 2.6% | 5.99% | 0.83% |
| 2026/01/13 | 23.66% | 14.64% | 14.33% | 6.33% | 7.43% | 2.58% | 3.45% | 2.32% | 4.11% | 1.71% |
| 2026/01/14 | 19.23% | 17.04% | 14.41% | 7.26% | 7.26% | 2.44% | 3.65% | 2.06% | 3.74% | 3.5% |
| 2026/01/15 | 15.85% | 17.04% | 11.53% | 8.35% | 7.73% | 2.77% | 4.72% | 2.24% | 4.15% | 5.77% |
| 2026/01/16 | 22% | 18.24% | 12.89% | 7.62% | 6.54% | 2.64% | 3.87% | 3.13% | 4.37% | 2.79% |
| 2026/01/17 | 16.96% | 20.01% | 8.52% | 9.98% | 7.79% | 2.55% | 4.06% | 2.9% | 4.8% | 7.19% |
| 2026/01/18 | 16.16% | 17.33% | 10.75% | 10.69% | 7.8% | 2.45% | 3.74% | 2.97% | 5.3% | 6.54% |
| 2026/01/19 | 17.43% | 16.9% | 13.74% | 8.71% | 7.36% | 1.65% | 3.55% | 2.63% | 4.26% | 5.6% |
| 2026/01/20 | 15.55% | 13.76% | 16.44% | 10.83% | 6.69% | 1.95% | 4.24% | 3.18% | 4.17% | 4.4% |
| 2026/01/21 | 14.65% | 19.35% | 15.02% | 8.98% | 7.94% | 2.04% | 3.49% | 2.89% | 4.06% | 2.61% |
| 2026/01/22 | 14.5% | 17.5% | 16.59% | 8.87% | 8.85% | 2.3% | 3.82% | 2.53% | 4.05% | 1.99% |
| 2026/01/23 | 19.1% | 17.7% | 14.53% | 7.96% | 7.19% | 2.25% | 3.97% | 2.44% | 4.37% | 1.01% |
| 2026/01/24 | 19.87% | 17.86% | 15.57% | 8.26% | 8.46% | 2.34% | 3.62% | 2.31% | 4.36% | 1.11% |
| 2026/01/25 | 21.94% | 18.37% | 14.58% | 6.94% | 8.61% | 3.16% | 3.28% | 2.03% | 4.33% | 0.94% |
| 2026/01/26 | 21.53% | 16.53% | 13.72% | 7.4% | 7% | 5.03% | 3.5% | 2.93% | 3.98% | 0.62% |
| 2026/01/27 | 21.7% | 18.72% | 13.28% | 6.62% | 7.16% | 3.18% | 3.1% | 2.69% | 3.63% | 0.43% |
| 2026/01/28 | 24.67% | 17.64% | 11.45% | 5.68% | 8.1% | 3.29% | 3.12% | 2.08% | 5.15% | 0.98% |
| 2026/01/29 | 28.03% | 17.43% | 10% | 5.32% | 7.03% | 1.99% | 3.63% | 2.25% | 3.54% | 1.97% |
| 2026/01/30 | 23.04% | 17.92% | 8.96% | 5.57% | 8.03% | 4.27% | 3.74% | 2.87% | 2.97% | 3.43% |
| 2026/01/31 | 24.37% | 16.3% | 10.95% | 7.65% | 6.87% | 4.61% | 3.15% | 2.62% | 2.27% | 2% |
- virginmedia.com
- uswitch.com
- sky.com
- bt.com
- moneysupermarket.com
- broadband.co.uk
- ee.co.uk
- talktalk.co.uk
- vodafone.co.uk
- plus.net
Copyright © Adthena. All rights reserved.
Virgin Media’s PPC spend surged, peaking at 28.03% on January 29. Uswitch maintained steady performance, while Sky and BT fluctuated. Plus.net’s spend dipped mid-month, recovering slightly by month’s end.
Competitor Count for UK Telecommunications Broadband Services
Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month.
| Date | Competitor Count |
|---|---|
| 2026/01/01 | 183 |
| 2026/01/02 | 183 |
| 2026/01/03 | 177 |
| 2026/01/04 | 187 |
| 2026/01/05 | 200 |
| 2026/01/06 | 195 |
| 2026/01/07 | 191 |
| 2026/01/08 | 190 |
| 2026/01/09 | 190 |
| 2026/01/10 | 186 |
| 2026/01/11 | 197 |
| 2026/01/12 | 198 |
| 2026/01/13 | 196 |
| 2026/01/14 | 198 |
| 2026/01/15 | 193 |
| 2026/01/16 | 190 |
| 2026/01/17 | 187 |
| 2026/01/18 | 192 |
| 2026/01/19 | 189 |
| 2026/01/20 | 192 |
| 2026/01/21 | 186 |
| 2026/01/22 | 181 |
| 2026/01/23 | 173 |
| 2026/01/24 | 178 |
| 2026/01/25 | 174 |
| 2026/01/26 | 203 |
| 2026/01/27 | 187 |
| 2026/01/28 | 183 |
| 2026/01/29 | 185 |
| 2026/01/30 | 183 |
| 2026/01/31 | 181 |
Copyright © Adthena. All rights reserved.
January saw fluctuating advertiser numbers, peaking at 203 on the 26th. The month concluded with a slight decline, ending at 181.
