Share of Clicks for top 10 UK Telecommunications Broadband Services brands
Here are the Top 10 competitors in the industry by Share of Clicks for the last month.
| Domain | Share of clicks |
|---|---|
| uswitch.com | 17.59 |
| virginmedia.com | 14.17 |
| sky.com | 13.62 |
| bt.com | 9.46 |
| talktalk.co.uk | 5.84 |
| communityfibre.co.uk | 4.24 |
| ee.co.uk | 4.21 |
| vodafone.co.uk | 3.6 |
| moneysupermarket.com | 3.32 |
| broadband.co.uk | 3.1 |
| others | 20.85 |
- uswitch.com - 17.59%
- virginmedia.com - 14.17%
- sky.com - 13.62%
- bt.com - 9.46%
- talktalk.co.uk - 5.84%
- communityfibre.co.uk - 4.24%
- ee.co.uk - 4.21%
- vodafone.co.uk - 3.6%
- moneysupermarket.com - 3.32%
- broadband.co.uk - 3.1%
- others - 20.85%
Copyright © Adthena. All rights reserved.
In the competitive landscape of Google’s PPC, Uswitch leads with 17.59% click share, followed by Virgin Media at 14.17%. Sky and BT trail behind, while ‘others’ collectively hold a significant 20.85%.
Share of Spend for the top 10 UK Telecommunications Broadband Services brands
Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month.
| Date | virginmedia.com | uswitch.com | sky.com | bt.com | broadband.co.uk | ee.co.uk | confused.com | moneysupermarket.com | business.bt.com | fibrecompare.com |
|---|---|---|---|---|---|---|---|---|---|---|
| 2025/06/01 | 0.73% | 23.06% | 16.89% | 6.73% | 7% | 5.63% | 5.35% | 5.52% | 1.97% | 4.96% |
| 2025/06/02 | 14.17% | 20.54% | 15.84% | 5.05% | 4.88% | 3.65% | 4.66% | 4.95% | 2.12% | 3% |
| 2025/06/03 | 16.89% | 20.01% | 15.72% | 5.91% | 4.28% | 2.55% | 4.42% | 3.45% | 3.41% | 2.84% |
| 2025/06/04 | 13.33% | 19.7% | 17.33% | 7.1% | 5.76% | 3.67% | 4.55% | 3.56% | 2.15% | 3.16% |
| 2025/06/05 | 14.16% | 21.18% | 18.94% | 6.83% | 5.67% | 2.75% | 4.45% | 3.07% | 1.89% | 3.07% |
| 2025/06/06 | 12.57% | 18.92% | 17.84% | 8.92% | 5.07% | 4.7% | 4.78% | 3.43% | 1.68% | 3.7% |
| 2025/06/07 | 11.87% | 19.81% | 16.47% | 8.87% | 4.82% | 5.51% | 4.24% | 3.16% | 1.36% | 3.69% |
| 2025/06/08 | 12.74% | 18.91% | 15.28% | 11.75% | 5.71% | 5.44% | 3.05% | 2.87% | 1.04% | 3.07% |
| 2025/06/09 | 13.66% | 19.54% | 14.27% | 11.81% | 4.54% | 2.34% | 2.15% | 3.15% | 2.13% | 2.17% |
| 2025/06/10 | 10.03% | 19.14% | 16.11% | 8.21% | 5.96% | 2.96% | 3.47% | 5.25% | 3.29% | 2.88% |
| 2025/06/11 | 10.73% | 20.65% | 13.86% | 6.24% | 6% | 3.14% | 4.56% | 5.24% | 3.32% | 3.75% |
| 2025/06/12 | 9.57% | 18.75% | 15.96% | 6.97% | 4.35% | 4.88% | 3.72% | 3.6% | 4.7% | 4.77% |
| 2025/06/13 | 10.23% | 19.18% | 13.83% | 6.54% | 4.89% | 3.7% | 4.18% | 4.17% | 4.43% | 4.83% |
| 2025/06/14 | 10.24% | 20.79% | 13.29% | 7.18% | 4.77% | 3.51% | 3.11% | 4.14% | 2.84% | 4.14% |
| 2025/06/15 | 10.7% | 20.37% | 12.56% | 9.2% | 4.24% | 2.16% | 3.3% | 2.84% | 2.72% | 5.18% |
| 2025/06/16 | 11.17% | 21.27% | 13.02% | 9.49% | 3.77% | 2.44% | 2.47% | 3.61% | 3.04% | 3.83% |
| 2025/06/17 | 11.18% | 19.93% | 13.59% | 9.04% | 4.58% | 4.03% | 2.89% | 3.18% | 2.67% | 2.74% |
| 2025/06/18 | 10.32% | 18.82% | 13.67% | 8.7% | 3.88% | 3.38% | 3.05% | 3.5% | 2.92% | 1.36% |
| 2025/06/19 | 9.81% | 19.58% | 10.44% | 8.92% | 4.2% | 2.33% | 4.55% | 4.46% | 3.04% | 1.61% |
| 2025/06/20 | 12.64% | 20.35% | 10.39% | 9.44% | 4.87% | 2.09% | 3.56% | 3% | 2.53% | 2.04% |
| 2025/06/21 | 13.55% | 20.6% | 11.01% | 9.83% | 3.83% | 2.18% | 3.37% | 2.86% | 2.03% | 1.95% |
| 2025/06/22 | 13.02% | 19.58% | 11.33% | 8.07% | 3.95% | 2.65% | 4.42% | 2.77% | 2.09% | 1.86% |
| 2025/06/23 | 17.67% | 17.04% | 12.09% | 9.28% | 4.29% | 2.76% | 3.06% | 2.26% | 2.86% | 0.95% |
| 2025/06/24 | 16.65% | 17.35% | 13.34% | 9.93% | 3.29% | 2.48% | 3.69% | 2.6% | 3.25% | 0.67% |
| 2025/06/25 | 13.92% | 19.89% | 11.29% | 9.33% | 4.34% | 2.82% | 3.53% | 3.06% | 3.07% | 1.66% |
| 2025/06/26 | 14.22% | 21.87% | 8.58% | 9.57% | 4.4% | 2.57% | 2.93% | 2.93% | 4.02% | 1.81% |
| 2025/06/27 | 15.8% | 20.7% | 7.75% | 8.72% | 4.17% | 3.17% | 3.05% | 3.33% | 3.89% | 2.09% |
| 2025/06/28 | 16.67% | 21.3% | 8.67% | 8.78% | 4.21% | 2.06% | 2.56% | 3.21% | 3.14% | 2.06% |
| 2025/06/29 | 18.32% | 21.82% | 9.24% | 7.37% | 4.49% | 3.71% | 3.01% | 2.91% | 3.07% | 1.83% |
| 2025/06/30 | 23.18% | 19.12% | 10.23% | 5.35% | 4.64% | 4.44% | 3.76% | 2.58% | 2.53% | 1.87% |
- virginmedia.com
- uswitch.com
- sky.com
- bt.com
- broadband.co.uk
- ee.co.uk
- confused.com
- moneysupermarket.com
- business.bt.com
- fibrecompare.com
Copyright © Adthena. All rights reserved.
Virgin Media’s spend share surged from 0.73% to 23.18% in June. Uswitch maintained dominance, peaking at 23.06%. Sky and BT showed fluctuations, while Fibrecompare’s share dwindled. June ended with Virgin Media’s significant rise.
Competitor Count for UK Telecommunications Broadband Services
Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month.
| Date | Competitor Count |
|---|---|
| 2025/06/01 | 221 |
| 2025/06/02 | 225 |
| 2025/06/03 | 206 |
| 2025/06/04 | 225 |
| 2025/06/05 | 225 |
| 2025/06/06 | 237 |
| 2025/06/07 | 228 |
| 2025/06/08 | 224 |
| 2025/06/09 | 221 |
| 2025/06/10 | 237 |
| 2025/06/11 | 239 |
| 2025/06/12 | 234 |
| 2025/06/13 | 237 |
| 2025/06/14 | 234 |
| 2025/06/15 | 237 |
| 2025/06/16 | 232 |
| 2025/06/17 | 241 |
| 2025/06/18 | 245 |
| 2025/06/19 | 244 |
| 2025/06/20 | 241 |
| 2025/06/21 | 231 |
| 2025/06/22 | 218 |
| 2025/06/23 | 222 |
| 2025/06/24 | 221 |
| 2025/06/25 | 231 |
| 2025/06/26 | 234 |
| 2025/06/27 | 231 |
| 2025/06/28 | 226 |
| 2025/06/29 | 227 |
| 2025/06/30 | 234 |
Copyright © Adthena. All rights reserved.
June saw a dynamic shift in distinct advertisers, starting at 221 and peaking at 245 mid-month. The month concluded with a stable 234, indicating a vibrant advertising landscape.
