Share of Clicks for top 10 UK Telecommunications Mobile Phone & Smart Phones brands
Here are the Top 10 competitors in the industry by Share of Clicks for the last month.
| Domain | Share of clicks |
|---|---|
| backmarket.co.uk | 9.67 |
| vodafone.co.uk | 8.87 |
| ee.co.uk | 8.85 |
| o2.co.uk | 8.58 |
| three.co.uk | 6.61 |
| lebara.co.uk | 5.54 |
| samsung.com | 5.22 |
| carphonewarehouse.com | 4.98 |
| sky.com | 4.51 |
| asda.com | 3.37 |
| others | 33.8 |
- backmarket.co.uk - 9.67%
- vodafone.co.uk - 8.87%
- ee.co.uk - 8.85%
- o2.co.uk - 8.58%
- three.co.uk - 6.61%
- lebara.co.uk - 5.54%
- samsung.com - 5.22%
- carphonewarehouse.com - 4.98%
- sky.com - 4.51%
- asda.com - 3.37%
- others - 33.8%
Copyright © Adthena. All rights reserved.
In the competitive landscape of Google’s PPC, ‘backmarket.co.uk’ leads with 9.67% click share, while ‘others’ collectively dominate with 33.8%.
Share of Spend for the top 10 UK Telecommunications Mobile Phone & Smart Phones brands
Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month.
| Date | o2.co.uk | backmarket.co.uk | carphonewarehouse.com | sky.com | ee.co.uk | vodafone.co.uk | mobiles.co.uk | lebara.co.uk | samsung.com | three.co.uk |
|---|---|---|---|---|---|---|---|---|---|---|
| 2026/03/01 | 10.48% | 8.89% | 6.33% | 4.93% | 5.74% | 5.81% | 4.16% | 4.63% | 4.89% | 6.91% |
| 2026/03/02 | 8.86% | 9.2% | 7.26% | 4.94% | 6.22% | 5.73% | 4.93% | 4.11% | 4.08% | 6.45% |
| 2026/03/03 | 9.11% | 8.35% | 7.21% | 4.16% | 8.99% | 6.32% | 4.95% | 3.91% | 4.04% | 7.62% |
| 2026/03/04 | 8.25% | 8.83% | 6.99% | 4.49% | 9.57% | 6.62% | 4.74% | 4.14% | 5.19% | 6.52% |
| 2026/03/05 | 8.6% | 7.94% | 6.39% | 4.43% | 8.51% | 5.67% | 4.29% | 4.18% | 6.12% | 8.06% |
| 2026/03/06 | 8.87% | 7.23% | 7.43% | 4.06% | 8.27% | 6.87% | 3.32% | 4.43% | 5.59% | 8.88% |
| 2026/03/07 | 12.13% | 7.8% | 5.58% | 4.55% | 6.9% | 7.44% | 3.4% | 4.93% | 3.85% | 10.25% |
| 2026/03/08 | 13.75% | 7.27% | 3.7% | 3.76% | 7.42% | 8.29% | 2.94% | 6.17% | 3.97% | 9.52% |
| 2026/03/09 | 10.55% | 7.79% | 6.68% | 4.61% | 6.91% | 7.49% | 3.32% | 5.49% | 6.12% | 6.97% |
| 2026/03/10 | 10.73% | 7.68% | 5.26% | 3.91% | 9.99% | 7.75% | 3.21% | 4.46% | 5.31% | 8.05% |
| 2026/03/11 | 10.28% | 7.86% | 5.5% | 4.88% | 11.77% | 7.9% | 3.52% | 3.55% | 3.67% | 7.84% |
| 2026/03/12 | 10.21% | 9.22% | 5.15% | 5.31% | 10.96% | 7.3% | 3.85% | 3.15% | 3.97% | 7.58% |
| 2026/03/13 | 9.88% | 11.17% | 6.05% | 4.06% | 9.02% | 8.96% | 3.17% | 4.01% | 3.19% | 7.81% |
| 2026/03/14 | 9.43% | 10.98% | 5.85% | 3.49% | 9.14% | 9.07% | 3.17% | 3.9% | 2.25% | 8.03% |
| 2026/03/15 | 10.23% | 9.36% | 6.12% | 3.12% | 9.99% | 8.35% | 3.37% | 3.76% | 2.58% | 8.05% |
| 2026/03/16 | 9.67% | 8.5% | 6.25% | 3.31% | 10.92% | 8% | 3.97% | 3.73% | 2.37% | 7.21% |
| 2026/03/17 | 7.31% | 9.97% | 6.31% | 4.97% | 10.07% | 7.32% | 4.32% | 2.81% | 2.44% | 6.94% |
| 2026/03/18 | 9.37% | 8.03% | 5.24% | 4.73% | 11.34% | 8.42% | 4.62% | 3.9% | 3.22% | 8.23% |
| 2026/03/19 | 10.19% | 7.57% | 4.72% | 4.9% | 10.88% | 7.57% | 4.57% | 4.2% | 3.46% | 8.53% |
| 2026/03/20 | 11.66% | 6.97% | 3.62% | 5.07% | 8.45% | 7.68% | 4.26% | 4.61% | 4.08% | 9.25% |
| 2026/03/21 | 13.79% | 6.54% | 3.02% | 3.32% | 7.42% | 8.44% | 4.41% | 5.29% | 4.1% | 9.08% |
| 2026/03/22 | 15.31% | 6.29% | 3.03% | 3.29% | 7.15% | 8.73% | 4.52% | 6.02% | 3.42% | 8.33% |
| 2026/03/23 | 12.24% | 8.27% | 7.46% | 5.96% | 6.39% | 6.52% | 5.42% | 4.81% | 2.67% | 8.04% |
| 2026/03/24 | 7.29% | 9.96% | 6.29% | 4.97% | 10.05% | 7.31% | 4.32% | 2.81% | 2.45% | 6.93% |
| 2026/03/25 | 14.44% | 8.08% | 4.01% | 6.46% | 7.21% | 5.79% | 3.13% | 5.56% | 2.04% | 10.24% |
| 2026/03/26 | 11.98% | 10.8% | 5.85% | 4.67% | 6.31% | 4.82% | 4.5% | 3.99% | 1.89% | 9.15% |
| 2026/03/27 | 12.08% | 10.43% | 4.46% | 6.17% | 5.02% | 5.55% | 4% | 4.58% | 2.3% | 8.78% |
| 2026/03/28 | 13.87% | 9.06% | 4.44% | 5.03% | 4.56% | 8.2% | 4.78% | 4.27% | 2.46% | 9.13% |
| 2026/03/29 | 12.94% | 8.08% | 6.25% | 5.37% | 5% | 7.41% | 5.72% | 4.17% | 2.66% | 8.88% |
| 2026/03/30 | 13.11% | 8.77% | 7.7% | 5.93% | 5.37% | 6.52% | 5.01% | 4.55% | 2.96% | 8.63% |
| 2026/03/31 | 13.45% | 9.83% | 8.58% | 8.12% | 6.11% | 5.56% | 5.11% | 4.96% | 2.84% | 0.61% |
- o2.co.uk
- backmarket.co.uk
- carphonewarehouse.com
- sky.com
- ee.co.uk
- vodafone.co.uk
- mobiles.co.uk
- lebara.co.uk
- samsung.com
- three.co.uk
Copyright © Adthena. All rights reserved.
In March 2026, O2’s PPC spend share fluctuated, peaking at 15.31% on March 22. Backmarket saw a decline, while Carphone Warehouse’s share rose towards month’s end. Sky and EE showed varied trends, with EE peaking mid-month. Vodafone and Mobiles.co.uk had steady shares, while Lebara and Samsung experienced fluctuations. Three.co.uk’s share dropped significantly on March 31, ending the month at 0.61%.
Competitor Count for UK Telecommunications Mobile Phone & Smart Phones
Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month.
| Date | Competitor Count |
|---|---|
| 2026/03/01 | 326 |
| 2026/03/02 | 324 |
| 2026/03/03 | 340 |
| 2026/03/04 | 331 |
| 2026/03/05 | 334 |
| 2026/03/06 | 336 |
| 2026/03/07 | 321 |
| 2026/03/08 | 322 |
| 2026/03/09 | 319 |
| 2026/03/10 | 313 |
| 2026/03/11 | 324 |
| 2026/03/12 | 323 |
| 2026/03/13 | 323 |
| 2026/03/14 | 312 |
| 2026/03/15 | 320 |
| 2026/03/16 | 310 |
| 2026/03/17 | 339 |
| 2026/03/18 | 325 |
| 2026/03/19 | 329 |
| 2026/03/20 | 323 |
| 2026/03/21 | 307 |
| 2026/03/22 | 301 |
| 2026/03/23 | 324 |
| 2026/03/24 | 339 |
| 2026/03/25 | 292 |
| 2026/03/26 | 296 |
| 2026/03/27 | 296 |
| 2026/03/28 | 284 |
| 2026/03/29 | 288 |
| 2026/03/30 | 298 |
| 2026/03/31 | 294 |
Copyright © Adthena. All rights reserved.
March began with 326 advertisers, peaking at 340 on March 3. A decline followed, reaching 284 on March 28. The month concluded with 294 advertisers.
