Share of Clicks for top 10 UK Telecommunications Mobile Phone & Smart Phones brands
Here are the Top 10 competitors in the industry by Share of Clicks for the last month.
| Domain | Share of clicks |
|---|---|
| vodafone.co.uk | 16.04 |
| o2.co.uk | 13.51 |
| backmarket.co.uk | 9.33 |
| ee.co.uk | 8.83 |
| carphonewarehouse.com | 5.23 |
| three.co.uk | 4.88 |
| lebara.co.uk | 4 |
| sky.com | 3.56 |
| lycamobile.co.uk | 3.51 |
| uswitch.com | 3.13 |
| others | 27.98 |
- vodafone.co.uk - 16.04%
- o2.co.uk - 13.51%
- backmarket.co.uk - 9.33%
- ee.co.uk - 8.83%
- carphonewarehouse.com - 5.23%
- three.co.uk - 4.88%
- lebara.co.uk - 4%
- sky.com - 3.56%
- lycamobile.co.uk - 3.51%
- uswitch.com - 3.13%
- others - 27.98%
Copyright © Adthena. All rights reserved.
Vodafone leads with 16.04% click share, followed by O2 at 13.51%. Others dominate with 27.98%, highlighting diverse competition.
Share of Spend for the top 10 UK Telecommunications Mobile Phone & Smart Phones brands
Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month.
| Date | o2.co.uk | backmarket.co.uk | vodafone.co.uk | three.co.uk | ee.co.uk | carphonewarehouse.com | lycamobile.co.uk | uswitch.com | mobiles.co.uk | sky.com |
|---|---|---|---|---|---|---|---|---|---|---|
| 2025/12/01 | 20.29% | 7.9% | 7.72% | 6.55% | 9.81% | 2.72% | 3.99% | 5.16% | 5.24% | 3.78% |
| 2025/12/02 | 19.85% | 7.38% | 6.08% | 6.41% | 9.77% | 5.45% | 4.33% | 4.29% | 4.27% | 3.64% |
| 2025/12/03 | 17.97% | 7.16% | 6.62% | 6.91% | 12.03% | 6.23% | 4.6% | 4.03% | 3.74% | 3.13% |
| 2025/12/04 | 19.68% | 6.84% | 6.5% | 6.44% | 11.29% | 4.79% | 5.36% | 4.92% | 2.32% | 3.36% |
| 2025/12/05 | 20.22% | 9.66% | 6.79% | 4.96% | 6.28% | 2.02% | 5.38% | 3.95% | 1.64% | 3.56% |
| 2025/12/06 | 19.1% | 7.22% | 7.08% | 6.15% | 15.3% | 3.85% | 4.63% | 2.93% | 2.34% | 2.64% |
| 2025/12/07 | 21.68% | 8.47% | 8.13% | 5.88% | 12.5% | 3.53% | 5.72% | 3.32% | 1.77% | 2.69% |
| 2025/12/08 | 22.1% | 7.97% | 8.44% | 5.09% | 9.68% | 3.59% | 5.09% | 4.18% | 2.75% | 2.79% |
| 2025/12/09 | 19.1% | 8.55% | 8.05% | 5.63% | 9.49% | 4.38% | 5.13% | 3.83% | 3.24% | 2.51% |
| 2025/12/10 | 19.93% | 10.06% | 8.15% | 6.12% | 8.21% | 3.69% | 4.64% | 3.85% | 3.47% | 2.47% |
| 2025/12/11 | 18.95% | 10.69% | 7.99% | 6.52% | 8.5% | 3.32% | 4.76% | 3.92% | 2.87% | 3.19% |
| 2025/12/12 | 19.77% | 7.28% | 8% | 6.32% | 9.81% | 2.9% | 3.93% | 3.71% | 2.78% | 4.07% |
| 2025/12/13 | 18.1% | 7.67% | 8.82% | 6.46% | 10.12% | 3.8% | 4.31% | 4.08% | 2.71% | 4.35% |
| 2025/12/14 | 18.86% | 7.6% | 9.09% | 6.59% | 9.46% | 3.77% | 4.95% | 3.68% | 2.22% | 4.15% |
| 2025/12/15 | 19.22% | 6.81% | 9.22% | 7.48% | 10.53% | 3.61% | 4.43% | 3.44% | 2.9% | 4.14% |
| 2025/12/16 | 16.97% | 7.88% | 8.38% | 7.36% | 10.91% | 4.37% | 4.1% | 3.3% | 3.19% | 3.37% |
| 2025/12/17 | 17.09% | 7.08% | 8.04% | 7.43% | 10.37% | 4.52% | 3.36% | 3.6% | 3.23% | 3.13% |
| 2025/12/18 | 13.54% | 9.52% | 7.14% | 6.52% | 7.96% | 6.51% | 3.19% | 3.3% | 4.05% | 3.14% |
| 2025/12/19 | 13.82% | 9.66% | 7.55% | 6.61% | 7.54% | 6.59% | 3.16% | 3.09% | 4.35% | 3.15% |
| 2025/12/20 | 13.86% | 10.42% | 7.74% | 5.62% | 6.79% | 7.75% | 3.25% | 2.99% | 5.54% | 2.73% |
| 2025/12/21 | 14.69% | 10.46% | 8.03% | 5.77% | 7.54% | 6.23% | 3.56% | 3.08% | 4.86% | 3.08% |
| 2025/12/22 | 12.13% | 10.39% | 8.58% | 5.82% | 8.53% | 8.04% | 2.82% | 2.47% | 5.64% | 2.73% |
| 2025/12/23 | 14.4% | 8.8% | 8.11% | 6.63% | 6.31% | 8.04% | 3.05% | 3.17% | 4.72% | 3.23% |
| 2025/12/24 | 15.16% | 10.22% | 7.81% | 7.06% | 6.49% | 6.72% | 3.18% | 3.37% | 4.21% | 3.82% |
| 2025/12/25 | 15.91% | 9.73% | 8.43% | 7.44% | 5.94% | 5.33% | 3.85% | 3.46% | 4.32% | 4% |
| 2025/12/26 | 17.51% | 9.33% | 8.9% | 8.22% | 5.36% | 6.14% | 4.29% | 3.78% | 3.77% | 2.6% |
| 2025/12/27 | 18.09% | 9.22% | 8.56% | 7.99% | 5.77% | 6.1% | 4.03% | 3.61% | 3.51% | 2.9% |
| 2025/12/28 | 17.77% | 11.03% | 8.48% | 7.69% | 5.78% | 6.47% | 3.7% | 3.44% | 3.52% | 2.24% |
| 2025/12/29 | 19.34% | 10.32% | 8.75% | 7.7% | 5.89% | 6.04% | 3.25% | 4.03% | 2.75% | 2.48% |
| 2025/12/30 | 16.97% | 11% | 8.79% | 8.12% | 6.28% | 5.38% | 3.15% | 4.27% | 3.02% | 2.3% |
| 2025/12/31 | 17.57% | 11.55% | 8.65% | 8.65% | 5.84% | 5% | 3.79% | 3.6% | 2.98% | 2.37% |
- o2.co.uk
- backmarket.co.uk
- vodafone.co.uk
- three.co.uk
- ee.co.uk
- carphonewarehouse.com
- lycamobile.co.uk
- uswitch.com
- mobiles.co.uk
- sky.com
Copyright © Adthena. All rights reserved.
In December 2025, O2’s PPC spend share fluctuated, peaking at 22.10% on the 8th, then declining to 17.57% by month’s end. Backmarket’s share rose steadily, ending at 11.55%. Vodafone and Three showed moderate increases, while EE’s share decreased significantly. Carphone Warehouse and Lycamobile experienced minor fluctuations. Uswitch and Mobiles.co.uk saw slight declines, whereas Sky’s share remained relatively stable.
Competitor Count for UK Telecommunications Mobile Phone & Smart Phones
Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month.
| Date | Competitor Count |
|---|---|
| 2025/12/01 | 363 |
| 2025/12/02 | 369 |
| 2025/12/03 | 377 |
| 2025/12/04 | 384 |
| 2025/12/05 | 392 |
| 2025/12/06 | 388 |
| 2025/12/07 | 369 |
| 2025/12/08 | 372 |
| 2025/12/09 | 373 |
| 2025/12/10 | 380 |
| 2025/12/11 | 369 |
| 2025/12/12 | 373 |
| 2025/12/13 | 360 |
| 2025/12/14 | 344 |
| 2025/12/15 | 359 |
| 2025/12/16 | 373 |
| 2025/12/17 | 370 |
| 2025/12/18 | 368 |
| 2025/12/19 | 359 |
| 2025/12/20 | 366 |
| 2025/12/21 | 358 |
| 2025/12/22 | 369 |
| 2025/12/23 | 364 |
| 2025/12/24 | 373 |
| 2025/12/25 | 356 |
| 2025/12/26 | 354 |
| 2025/12/27 | 352 |
| 2025/12/28 | 349 |
| 2025/12/29 | 360 |
| 2025/12/30 | 355 |
| 2025/12/31 | 346 |
Copyright © Adthena. All rights reserved.
December began with 363 advertisers, peaking at 392 on the 5th. A decline followed, ending the month at 346.
