Share of Clicks for top 10 UK Telecommunications Mobile Phone & Smart Phones brands
Here are the Top 10 competitors in the industry by Share of Clicks for the last month.
| Domain | Share of clicks |
|---|---|
| backmarket.co.uk | 11.93 |
| o2.co.uk | 9.09 |
| carphonewarehouse.com | 7.23 |
| vodafone.co.uk | 6.77 |
| ee.co.uk | 5.85 |
| three.co.uk | 5.57 |
| sky.com | 5.56 |
| lebara.co.uk | 4.83 |
| samsung.com | 4.21 |
| mobiles.co.uk | 3.17 |
| others | 35.79 |
- backmarket.co.uk - 11.93%
- o2.co.uk - 9.09%
- carphonewarehouse.com - 7.23%
- vodafone.co.uk - 6.77%
- ee.co.uk - 5.85%
- three.co.uk - 5.57%
- sky.com - 5.56%
- lebara.co.uk - 4.83%
- samsung.com - 4.21%
- mobiles.co.uk - 3.17%
- others - 35.79%
Copyright © Adthena. All rights reserved.
In the competitive landscape, Backmarket.co.uk leads with 11.93% click share, followed by O2.co.uk at 9.09%. Others collectively dominate with 35.79%, highlighting diverse competition.
Share of Spend for the top 10 UK Telecommunications Mobile Phone & Smart Phones brands
Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month.
| Date | backmarket.co.uk | carphonewarehouse.com | o2.co.uk | vodafone.co.uk | ee.co.uk | sky.com | samsung.com | mobiles.co.uk | three.co.uk | lebara.co.uk |
|---|---|---|---|---|---|---|---|---|---|---|
| 2026/02/01 | 10.96% | 9.37% | 12.22% | 6.44% | 4.32% | 3.36% | 2.96% | 3.61% | 7.96% | 4.14% |
| 2026/02/02 | 11.23% | 8.44% | 9.67% | 6.99% | 4.37% | 4.2% | 2.69% | 3.95% | 7.85% | 4.06% |
| 2026/02/03 | 12.56% | 7.39% | 10.22% | 4.78% | 4.16% | 4.66% | 3.43% | 4.13% | 6.14% | 4.33% |
| 2026/02/04 | 11.68% | 7.03% | 11.35% | 5.83% | 4.16% | 4.51% | 2.57% | 4.04% | 6.43% | 5.23% |
| 2026/02/05 | 10.93% | 7.11% | 11.32% | 5.34% | 4.36% | 5.46% | 3.05% | 4.02% | 6.65% | 3.53% |
| 2026/02/06 | 10.54% | 8.92% | 8.91% | 5.48% | 3.83% | 5.65% | 2.83% | 4.22% | 5.84% | 3.37% |
| 2026/02/07 | 12.41% | 8.57% | 9.82% | 4.97% | 4.67% | 4.86% | 2.49% | 4.55% | 4.66% | 3.1% |
| 2026/02/08 | 10.83% | 8.94% | 11.54% | 4.95% | 7.05% | 3.7% | 2.28% | 4.49% | 4.69% | 3.3% |
| 2026/02/09 | 10.01% | 8.83% | 10.83% | 3.34% | 5.72% | 4.94% | 2.84% | 5.46% | 5.77% | 3.33% |
| 2026/02/10 | 9.32% | 10.3% | 10.48% | 4.06% | 6.48% | 3.98% | 2.6% | 4.83% | 5.61% | 3.44% |
| 2026/02/11 | 10.1% | 9.92% | 10.13% | 4.51% | 6.69% | 4.3% | 2.79% | 4.52% | 6.08% | 2.89% |
| 2026/02/12 | 9.95% | 8.95% | 10.78% | 5.08% | 5.79% | 5.73% | 2.69% | 4.25% | 6.36% | 3.04% |
| 2026/02/13 | 10.53% | 8.9% | 8.89% | 5.47% | 3.83% | 5.64% | 2.82% | 4.21% | 5.83% | 3.36% |
| 2026/02/14 | 12.39% | 8.56% | 9.8% | 4.97% | 4.66% | 4.85% | 2.48% | 4.54% | 4.65% | 3.09% |
| 2026/02/15 | 10.81% | 8.92% | 11.52% | 4.94% | 7.04% | 3.7% | 2.28% | 4.48% | 4.68% | 3.29% |
| 2026/02/16 | 9.99% | 8.82% | 10.82% | 3.33% | 5.71% | 4.94% | 2.84% | 5.45% | 5.76% | 3.34% |
| 2026/02/17 | 7.77% | 8.36% | 10.77% | 7.01% | 5.64% | 6.2% | 1.84% | 4.03% | 7.84% | 3.81% |
| 2026/02/18 | 8.79% | 11.7% | 10.59% | 6.8% | 5.15% | 5.34% | 2.76% | 4.2% | 7.96% | 2.41% |
| 2026/02/19 | 10.07% | 7.89% | 12.12% | 6.3% | 5.02% | 5.68% | 2.26% | 4.65% | 9.11% | 3.35% |
| 2026/02/20 | 11.4% | 6% | 11.47% | 6.6% | 4.84% | 6.22% | 2.43% | 3.67% | 8.61% | 3.04% |
| 2026/02/21 | 13.56% | 5.8% | 10.05% | 7.27% | 4.44% | 6.1% | 2.14% | 3.32% | 8.12% | 3.24% |
| 2026/02/22 | 8.05% | 7.52% | 12.38% | 6.98% | 4.61% | 6.71% | 1.77% | 3.67% | 8.48% | 3.29% |
| 2026/02/23 | 7.23% | 6.53% | 13.49% | 7.78% | 5.26% | 6.75% | 2.25% | 3.22% | 8.85% | 3.28% |
| 2026/02/24 | 8.33% | 6.7% | 12.79% | 6.49% | 5.12% | 7.1% | 1.93% | 3.17% | 7.46% | 3.24% |
| 2026/02/25 | 9.78% | 7.55% | 12.62% | 5.96% | 5.44% | 5.92% | 2.33% | 2.91% | 7.19% | 3.43% |
| 2026/02/26 | 9.97% | 7.37% | 11.23% | 5.65% | 5.73% | 5.94% | 3.5% | 3.2% | 7.65% | 3.49% |
| 2026/02/27 | 14.81% | 8.94% | 7.56% | 4.47% | 6.2% | 5.01% | 5.39% | 3.78% | 6.55% | 3.07% |
| 2026/02/28 | 12.55% | 9.57% | 8.05% | 6.7% | 5.78% | 5.28% | 4.89% | 4.47% | 4.17% | 2.92% |
- backmarket.co.uk
- carphonewarehouse.com
- o2.co.uk
- vodafone.co.uk
- ee.co.uk
- sky.com
- samsung.com
- mobiles.co.uk
- three.co.uk
- lebara.co.uk
Copyright © Adthena. All rights reserved.
In February 2026, Backmarket.co.uk led with fluctuating spend, peaking at 14.81% on the 27th. O2.co.uk maintained strong presence, while Vodafone.co.uk and EE.co.uk showed consistent mid-range activity. Samsung.com surged late, ending at 4.89%.
Competitor Count for UK Telecommunications Mobile Phone & Smart Phones
Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month.
| Date | Competitor Count |
|---|---|
| 2026/02/01 | 369 |
| 2026/02/02 | 382 |
| 2026/02/03 | 355 |
| 2026/02/04 | 362 |
| 2026/02/05 | 348 |
| 2026/02/06 | 355 |
| 2026/02/07 | 344 |
| 2026/02/08 | 346 |
| 2026/02/09 | 355 |
| 2026/02/10 | 352 |
| 2026/02/11 | 354 |
| 2026/02/12 | 339 |
| 2026/02/13 | 355 |
| 2026/02/14 | 344 |
| 2026/02/15 | 346 |
| 2026/02/16 | 355 |
| 2026/02/17 | 323 |
| 2026/02/18 | 338 |
| 2026/02/19 | 337 |
| 2026/02/20 | 323 |
| 2026/02/21 | 316 |
| 2026/02/22 | 317 |
| 2026/02/23 | 331 |
| 2026/02/24 | 336 |
| 2026/02/25 | 341 |
| 2026/02/26 | 323 |
| 2026/02/27 | 322 |
| 2026/02/28 | 318 |
Copyright © Adthena. All rights reserved.
February began with 369 advertisers, peaking at 382 on the 2nd. A decline followed, reaching 318 by month’s end, indicating a fluctuating yet downward trend.
