Share of Clicks for top 10 UK Telecommunications Wireless Services brands
Here are the Top 10 competitors in the industry by Share of Clicks for the last month.
| Domain | Share of clicks |
|---|---|
| ee.co.uk | 18.16 |
| vodafone.co.uk | 14.07 |
| ebay.co.uk | 6.28 |
| three.co.uk | 5.87 |
| uswitch.com | 5.77 |
| sky.com | 4.98 |
| o2.co.uk | 4.74 |
| virginmedia.com | 3.25 |
| wifibooster-pro.co.uk | 3.2 |
| viking-direct.co.uk | 2.43 |
| others | 31.25 |
- ee.co.uk - 18.16%
- vodafone.co.uk - 14.07%
- ebay.co.uk - 6.28%
- three.co.uk - 5.87%
- uswitch.com - 5.77%
- sky.com - 4.98%
- o2.co.uk - 4.74%
- virginmedia.com - 3.25%
- wifibooster-pro.co.uk - 3.2%
- viking-direct.co.uk - 2.43%
- others - 31.25%
Copyright © Adthena. All rights reserved.
In the telecommunications PPC landscape, EE leads with 18.16% click share, followed by Vodafone at 14.07%. Others collectively hold 31.25%, highlighting diverse competition.
Share of Spend for the top 10 UK Telecommunications Wireless Services brands
Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month.
| Date | sky.com | ee.co.uk | vodafone.co.uk | uswitch.com | bt.com | virginmedia.com | o2.co.uk | virginmediabusiness.co.uk | three.co.uk | ebay.co.uk |
|---|---|---|---|---|---|---|---|---|---|---|
| 2026/06/01 | 5.83% | 13.02% | 11.09% | 12.45% | 4.47% | 4.02% | 4.58% | 2.18% | 5.86% | 2.23% |
| 2026/06/02 | 5.36% | 17.81% | 11.88% | 7.65% | 3.01% | 4.96% | 4.8% | 2.22% | 6.28% | 2.67% |
| 2026/06/03 | 5.61% | 11% | 9.36% | 7.23% | 3.77% | 6.54% | 3.82% | 1.82% | 5.74% | 2.23% |
| 2026/06/04 | 7.13% | 16.42% | 11.41% | 6.67% | 3.21% | 4.59% | 4.08% | 1.87% | 7.58% | 4.2% |
| 2026/06/05 | 7.97% | 9.57% | 11.18% | 7.33% | 2.59% | 3.98% | 2.97% | 1.88% | 8% | 3.79% |
| 2026/06/06 | 7.11% | 12% | 12.2% | 6.17% | 2.97% | 4.33% | 3.95% | 2.21% | 7.59% | 4% |
| 2026/06/07 | 6.07% | 20.3% | 10.06% | 6.25% | 2.69% | 4.15% | 3.09% | 1.85% | 5.64% | 3.57% |
| 2026/06/08 | 7.13% | 15.1% | 10.95% | 9.37% | 2.88% | 4.27% | 3.73% | 1.94% | 5.72% | 2.61% |
| 2026/06/09 | 6.36% | 18.82% | 9.42% | 8.53% | 4.03% | 4.12% | 3.25% | 2.04% | 5.38% | 2.5% |
| 2026/06/10 | 5.72% | 18.89% | 10.41% | 5.84% | 4.91% | 3.89% | 3.35% | 1.81% | 7.03% | 4.97% |
| 2026/06/11 | 7.88% | 13.7% | 10.27% | 5.77% | 5.08% | 4.05% | 3.82% | 1.6% | 6.74% | 4.36% |
| 2026/06/12 | 6.52% | 16.01% | 8.33% | 7.27% | 4.99% | 3.57% | 3.54% | 2.04% | 6.35% | 4.49% |
| 2026/06/13 | 6.09% | 18.42% | 7.06% | 8.64% | 3.35% | 3.69% | 3.86% | 1.81% | 5.14% | 4.25% |
| 2026/06/14 | 7.48% | 13.59% | 8.34% | 5.95% | 3.87% | 4.95% | 4.26% | 2.2% | 5.49% | 3.3% |
| 2026/06/15 | 6.35% | 17.29% | 6.68% | 6.36% | 4.97% | 4.39% | 3.98% | 1.29% | 6.11% | 3.42% |
| 2026/06/16 | 6.11% | 16.6% | 9.03% | 10.21% | 4.65% | 3.71% | 3.6% | 1.75% | 5.56% | 5.55% |
| 2026/06/17 | 6.12% | 13.48% | 10.18% | 5.5% | 3.46% | 4.44% | 4.83% | 1.86% | 5.01% | 4.15% |
| 2026/06/18 | 5.75% | 14.23% | 10.06% | 7.02% | 3.7% | 4.6% | 3.63% | 1.76% | 4.65% | 4.37% |
| 2026/06/19 | 5.81% | 11.73% | 8.9% | 4.5% | 5.23% | 5.85% | 4.59% | 1.72% | 6.79% | 4.12% |
| 2026/06/20 | 11.82% | 10.61% | 7.11% | 5.99% | 5.09% | 8.37% | 4.28% | 2.39% | 3.68% | 1.44% |
| 2026/06/21 | 11.07% | 16.69% | 8.14% | 6.39% | 7.32% | 9.19% | 4.27% | 3.21% | 2.59% | 1.3% |
| 2026/06/22 | 14.02% | 11.87% | 13.51% | 4.85% | 6.2% | 9.68% | 4.23% | 2.34% | 3.13% | 1.48% |
| 2026/06/23 | 14.47% | 13.16% | 11.9% | 5.09% | 4.78% | 9.88% | 4.52% | 2.37% | 3.95% | 0.82% |
| 2026/06/24 | 9.37% | 14.98% | 9.76% | 6.52% | 3.67% | 8.13% | 4.14% | 2.55% | 3.55% | 1.01% |
| 2026/06/25 | 11.74% | 10.22% | 10.71% | 11.93% | 3.25% | 7.05% | 4.46% | 2.67% | 3.21% | 0.76% |
| 2026/06/26 | 9.02% | 18.87% | 6.76% | 10.96% | 4.79% | 7.32% | 4.12% | 1.91% | 2.58% | 0.88% |
| 2026/06/27 | 12.73% | 17.72% | 8.18% | 4.51% | 4.74% | 12.52% | 5.84% | 2.9% | 3.82% | 0.77% |
| 2026/06/28 | 9.46% | 15.4% | 8.68% | 7.06% | 4.57% | 11.9% | 5.18% | 1.9% | 3.67% | 1.11% |
| 2026/06/29 | 10.72% | 18.18% | 9.71% | 5.17% | 4.57% | 7.95% | 5.72% | 2.42% | 3.73% | 0.86% |
| 2026/06/30 | 12.37% | 11.77% | 10.66% | 8.51% | 8.04% | 6.1% | 5.15% | 2.61% | 1.51% | 0.6% |
- sky.com
- ee.co.uk
- vodafone.co.uk
- uswitch.com
- bt.com
- virginmedia.com
- o2.co.uk
- virginmediabusiness.co.uk
- three.co.uk
- ebay.co.uk
Copyright © Adthena. All rights reserved.
In June 2026, Sky.com saw a significant rise in spend share, peaking mid-month. EE.co.uk maintained a strong presence, while Vodafone.co.uk fluctuated. Virginmedia.com surged late month, ending with a notable increase.
Competitor Count for UK Telecommunications Wireless Services
Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month.
| Date | Competitor Count |
|---|---|
| 2026/06/01 | 237 |
| 2026/06/02 | 226 |
| 2026/06/03 | 242 |
| 2026/06/04 | 223 |
| 2026/06/05 | 225 |
| 2026/06/06 | 220 |
| 2026/06/07 | 215 |
| 2026/06/08 | 217 |
| 2026/06/09 | 217 |
| 2026/06/10 | 214 |
| 2026/06/11 | 219 |
| 2026/06/12 | 221 |
| 2026/06/13 | 214 |
| 2026/06/14 | 217 |
| 2026/06/15 | 216 |
| 2026/06/16 | 208 |
| 2026/06/17 | 224 |
| 2026/06/18 | 210 |
| 2026/06/19 | 202 |
| 2026/06/20 | 196 |
| 2026/06/21 | 190 |
| 2026/06/22 | 191 |
| 2026/06/23 | 190 |
| 2026/06/24 | 196 |
| 2026/06/25 | 194 |
| 2026/06/26 | 190 |
| 2026/06/27 | 191 |
| 2026/06/28 | 185 |
| 2026/06/29 | 186 |
| 2026/06/30 | 192 |
Copyright © Adthena. All rights reserved.
June began with 237 advertisers, peaking at 242 on June 3. A steady decline followed, reaching 192 by month’s end.
