Share of Clicks for top 10 UK Telecommunications Wireless Services brands
Here are the Top 10 competitors in the industry by Share of Clicks for the last month.
| Domain | Share of clicks |
|---|---|
| ee.co.uk | 16.95 |
| vodafone.co.uk | 16.46 |
| virginmedia.com | 7.39 |
| o2.co.uk | 6.32 |
| sky.com | 5.49 |
| uswitch.com | 5.12 |
| three.co.uk | 4.37 |
| wifibooster-pro.co.uk | 3.85 |
| ebay.co.uk | 3.2 |
| viking-direct.co.uk | 3.01 |
| others | 27.84 |
- ee.co.uk - 16.95%
- vodafone.co.uk - 16.46%
- virginmedia.com - 7.39%
- o2.co.uk - 6.32%
- sky.com - 5.49%
- uswitch.com - 5.12%
- three.co.uk - 4.37%
- wifibooster-pro.co.uk - 3.85%
- ebay.co.uk - 3.2%
- viking-direct.co.uk - 3.01%
- others - 27.84%
Copyright © Adthena. All rights reserved.
In the telecommunications PPC landscape, EE.co.uk leads with 16.95% click share, closely followed by Vodafone.co.uk at 16.46%. Others collectively dominate with 27.84%.
Share of Spend for the top 10 UK Telecommunications Wireless Services brands
Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month.
| Date | ee.co.uk | virginmedia.com | sky.com | vodafone.co.uk | o2.co.uk | uswitch.com | bt.com | wifibooster-pro.co.uk | three.co.uk | business.bt.com |
|---|---|---|---|---|---|---|---|---|---|---|
| 2026/02/01 | 9.45% | 12.31% | 7.29% | 12.53% | 6.79% | 8.77% | 4.01% | 1.75% | 4.29% | 1.71% |
| 2026/02/02 | 12.56% | 11.24% | 5.61% | 9.46% | 4.77% | 7.04% | 3.91% | 4% | 5.4% | 0.97% |
| 2026/02/03 | 9.47% | 8.64% | 7.02% | 8.55% | 6.27% | 7.59% | 2.97% | 4.2% | 4.62% | 1.24% |
| 2026/02/04 | 9.67% | 10.15% | 6.24% | 9.61% | 6.43% | 10.56% | 4.23% | 3.41% | 3.69% | 1.69% |
| 2026/02/05 | 12.33% | 7.92% | 6.31% | 10.32% | 7.57% | 8.69% | 5.47% | 3.34% | 4.38% | 1.48% |
| 2026/02/06 | 10.92% | 8.93% | 6.78% | 10.47% | 6.04% | 7.1% | 4.77% | 2.78% | 4.4% | 1.07% |
| 2026/02/07 | 11.72% | 10.95% | 6.88% | 9.67% | 5.42% | 6.04% | 5.99% | 1.65% | 4.31% | 2.22% |
| 2026/02/08 | 13.06% | 10.99% | 6.98% | 11.83% | 6.8% | 8.29% | 4.1% | 2.26% | 3.29% | 1.55% |
| 2026/02/09 | 10.34% | 11.34% | 6.76% | 10.16% | 6.78% | 8.4% | 5.14% | 2.2% | 3.59% | 2.17% |
| 2026/02/10 | 12.57% | 11.46% | 7.7% | 9.92% | 7.12% | 7.96% | 3.81% | 1.19% | 2.97% | 2.51% |
| 2026/02/11 | 11.8% | 8.45% | 7.77% | 12.13% | 5.19% | 6.92% | 4.81% | 2.2% | 3.49% | 1.87% |
| 2026/02/12 | 10.15% | 9.41% | 8.13% | 11.47% | 6.72% | 8.11% | 3.59% | 1.26% | 4.75% | 2.47% |
| 2026/02/13 | 10.89% | 8.9% | 6.76% | 10.44% | 6.02% | 7.08% | 4.76% | 2.77% | 4.39% | 1.07% |
| 2026/02/14 | 11.69% | 10.92% | 6.86% | 9.66% | 5.4% | 6.02% | 5.97% | 1.65% | 4.3% | 2.21% |
| 2026/02/15 | 13.04% | 10.96% | 6.97% | 11.81% | 6.79% | 8.27% | 4.09% | 2.25% | 3.28% | 1.54% |
| 2026/02/16 | 10.31% | 11.31% | 6.74% | 10.16% | 6.76% | 8.38% | 5.13% | 2.19% | 3.58% | 2.17% |
| 2026/02/17 | 10.07% | 14.41% | 9.88% | 9.98% | 4.09% | 8.77% | 4.89% | 0.48% | 3.09% | 3.59% |
| 2026/02/18 | 13.29% | 9.15% | 6.97% | 13.04% | 4.88% | 7.52% | 2.83% | 3.01% | 5.66% | 2.21% |
| 2026/02/19 | 13.98% | 9.6% | 9.78% | 14.32% | 6.93% | 7.53% | 2.35% | 1.77% | 4.67% | 1.71% |
| 2026/02/20 | 13.23% | 10.9% | 11.51% | 11.72% | 5.62% | 6.36% | 4.44% | 0.93% | 4.28% | 2.6% |
| 2026/02/21 | 12.03% | 11.01% | 11.63% | 12.94% | 6.76% | 6.79% | 3.94% | 1.15% | 3.95% | 2.2% |
| 2026/02/22 | 11.36% | 12.17% | 9.14% | 14.3% | 7.19% | 10% | 3.91% | 0.5% | 4.09% | 2.58% |
| 2026/02/23 | 10.35% | 11.59% | 9.85% | 14.03% | 7.36% | 8.33% | 3.58% | 0.73% | 3.52% | 2.14% |
| 2026/02/24 | 13.86% | 12.06% | 10.44% | 12.05% | 7.03% | 7.18% | 3.4% | 1.18% | 3.07% | 2.51% |
| 2026/02/25 | 17.01% | 11.57% | 9.59% | 10.44% | 5.54% | 8.13% | 4.06% | 0.89% | 2.8% | 1.89% |
| 2026/02/26 | 15.47% | 12.88% | 10.96% | 10.45% | 5.78% | 7.87% | 4.44% | 0.64% | 2.95% | 2.18% |
| 2026/02/27 | 14.26% | 11.24% | 10.27% | 9.26% | 6.59% | 7.44% | 3.97% | 1.48% | 3.07% | 1.84% |
| 2026/02/28 | 17.94% | 10.62% | 9.36% | 8.68% | 7.83% | 7.56% | 3.15% | 2.52% | 2.46% | 1.86% |
- ee.co.uk
- virginmedia.com
- sky.com
- vodafone.co.uk
- o2.co.uk
- uswitch.com
- bt.com
- wifibooster-pro.co.uk
- three.co.uk
- business.bt.com
Copyright © Adthena. All rights reserved.
In February 2026, EE.co.uk led with a significant rise, peaking at 17.94%. Virginmedia.com and Vodafone.co.uk showed consistent fluctuations. Sky.com and O2.co.uk had moderate increases, while BT.com and Wifibooster-pro.co.uk remained low.
Competitor Count for UK Telecommunications Wireless Services
Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month.
| Date | Competitor Count |
|---|---|
| 2026/02/01 | 182 |
| 2026/02/02 | 192 |
| 2026/02/03 | 186 |
| 2026/02/04 | 186 |
| 2026/02/05 | 190 |
| 2026/02/06 | 189 |
| 2026/02/07 | 185 |
| 2026/02/08 | 188 |
| 2026/02/09 | 190 |
| 2026/02/10 | 186 |
| 2026/02/11 | 187 |
| 2026/02/12 | 191 |
| 2026/02/13 | 189 |
| 2026/02/14 | 185 |
| 2026/02/15 | 188 |
| 2026/02/16 | 190 |
| 2026/02/17 | 162 |
| 2026/02/18 | 169 |
| 2026/02/19 | 171 |
| 2026/02/20 | 161 |
| 2026/02/21 | 162 |
| 2026/02/22 | 164 |
| 2026/02/23 | 164 |
| 2026/02/24 | 174 |
| 2026/02/25 | 165 |
| 2026/02/26 | 159 |
| 2026/02/27 | 156 |
| 2026/02/28 | 156 |
Copyright © Adthena. All rights reserved.
February began with 182 advertisers, peaking at 192 on the 2nd. Mid-month saw a decline, dropping to 156 by the 28th.
