Share of Clicks for top 10 UK Telecommunications Wireless Services brands
Here are the Top 10 competitors in the industry by Share of Clicks for the last month.
| Domain | Share of clicks |
|---|---|
| ee.co.uk | 23.96 |
| vodafone.co.uk | 13.87 |
| virginmedia.com | 8.95 |
| o2.co.uk | 5.87 |
| sky.com | 5.68 |
| three.co.uk | 5.45 |
| uswitch.com | 5.05 |
| bt.com | 2.46 |
| wifibooster-pro.co.uk | 2.41 |
| ebay.co.uk | 2.29 |
| others | 24.01 |
- ee.co.uk - 23.96%
- vodafone.co.uk - 13.87%
- virginmedia.com - 8.95%
- o2.co.uk - 5.87%
- sky.com - 5.68%
- three.co.uk - 5.45%
- uswitch.com - 5.05%
- bt.com - 2.46%
- wifibooster-pro.co.uk - 2.41%
- ebay.co.uk - 2.29%
- others - 24.01%
Copyright © Adthena. All rights reserved.
In the competitive landscape of Google’s PPC, EE.co.uk leads with 23.96% click share, closely followed by Vodafone.co.uk at 13.87%. Meanwhile, ‘others’ collectively hold a significant 24.01%, showcasing diverse competition.
Share of Spend for the top 10 UK Telecommunications Wireless Services brands
Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month.
| Date | virginmedia.com | ee.co.uk | uswitch.com | o2.co.uk | bt.com | vodafone.co.uk | sky.com | three.co.uk | virginmediabusiness.co.uk | business.bt.com |
|---|---|---|---|---|---|---|---|---|---|---|
| 2026/03/01 | 10.7% | 17.94% | 7.83% | 4.79% | 4.22% | 8.3% | 10.86% | 2.63% | 3.13% | 2.83% |
| 2026/03/02 | 8.46% | 18.59% | 9.13% | 5.19% | 4.25% | 8.69% | 8.94% | 3.58% | 2.67% | 3.07% |
| 2026/03/03 | 8.42% | 19.39% | 7.38% | 5.84% | 4.52% | 10.15% | 8.29% | 3.77% | 1.94% | 2.34% |
| 2026/03/04 | 8.82% | 18.78% | 7.53% | 3.85% | 3.81% | 11.81% | 5.95% | 4.08% | 1.93% | 2.55% |
| 2026/03/05 | 9.42% | 18.52% | 6.39% | 5.58% | 5.52% | 10.5% | 7.7% | 4.49% | 1.47% | 2.18% |
| 2026/03/06 | 9.74% | 18.21% | 6.22% | 4.79% | 6.1% | 9.86% | 8.15% | 5% | 1.75% | 2.55% |
| 2026/03/07 | 11.78% | 19.36% | 6.79% | 5.18% | 7.95% | 9.97% | 9.14% | 5.2% | 2.92% | 2.92% |
| 2026/03/08 | 9.36% | 17.85% | 6.92% | 4.38% | 7.52% | 10.02% | 9.13% | 5.54% | 2.08% | 3.11% |
| 2026/03/09 | 10.81% | 20.88% | 6.02% | 3.35% | 7.24% | 9.29% | 9.38% | 4.23% | 2.64% | 3.11% |
| 2026/03/10 | 7.43% | 20.9% | 5.85% | 5.78% | 6.22% | 11.36% | 10.02% | 4.35% | 1.6% | 3.19% |
| 2026/03/11 | 7.44% | 19.85% | 5.97% | 6.76% | 4.75% | 7.76% | 8.18% | 5.05% | 2.31% | 4.54% |
| 2026/03/12 | 8.47% | 16.82% | 12.22% | 4.39% | 4.44% | 10.09% | 6.89% | 5.46% | 1.56% | 2.8% |
| 2026/03/13 | 10.6% | 21.92% | 5.59% | 4.23% | 3.69% | 7.4% | 7.79% | 6.36% | 1.9% | 3.26% |
| 2026/03/14 | 10.69% | 17.49% | 6.48% | 5.92% | 3.61% | 12.13% | 9.58% | 5.69% | 2.32% | 2.51% |
| 2026/03/15 | 10.64% | 17.2% | 6.39% | 6.32% | 3.07% | 9.29% | 8.42% | 4.64% | 2.36% | 3.6% |
| 2026/03/16 | 18.39% | 17.16% | 4.6% | 4.37% | 3.8% | 8.27% | 8.02% | 5.17% | 2.16% | 2.97% |
| 2026/03/17 | 9.38% | 15.2% | 5.54% | 4.3% | 3.8% | 8.74% | 8.99% | 5.56% | 1.54% | 3.06% |
| 2026/03/18 | 10.76% | 17.56% | 5.92% | 4.35% | 2.58% | 10.83% | 9.51% | 5.63% | 2.07% | 3.04% |
| 2026/03/19 | 9.84% | 18.37% | 6.26% | 4.48% | 3.57% | 7.58% | 9.13% | 6.41% | 1.93% | 2.83% |
| 2026/03/20 | 11.32% | 21% | 6.15% | 5.28% | 5.24% | 5.93% | 5.43% | 6.21% | 2.15% | 3.47% |
| 2026/03/21 | 12.15% | 18.52% | 8.86% | 6.24% | 6.31% | 6.54% | 6.04% | 5.6% | 2.96% | 4.1% |
| 2026/03/22 | 14.8% | 17.79% | 6.91% | 6.05% | 7.34% | 5.48% | 5.8% | 3.47% | 2.78% | 4.41% |
| 2026/03/23 | 10.09% | 18.81% | 12.13% | 6.66% | 7.26% | 6.45% | 6.23% | 4.72% | 2.14% | 3.08% |
| 2026/03/24 | 9.35% | 15.14% | 5.52% | 4.29% | 3.78% | 8.71% | 8.96% | 5.55% | 1.53% | 3.05% |
| 2026/03/25 | 13.9% | 12.24% | 7.14% | 6.58% | 7.1% | 6.52% | 9.11% | 5.86% | 3.44% | 2.18% |
| 2026/03/26 | 13.73% | 11.98% | 8.82% | 6.12% | 6.7% | 6.99% | 6.84% | 5.63% | 2.54% | 1.41% |
| 2026/03/27 | 28.24% | 8.03% | 5.55% | 7.05% | 5.56% | 7.77% | 5.42% | 3.52% | 2.41% | 2.68% |
| 2026/03/28 | 13.65% | 11.49% | 7.03% | 6.09% | 5.69% | 10.4% | 6.6% | 5.98% | 3.35% | 3.87% |
| 2026/03/29 | 21.45% | 8.59% | 8.19% | 6.06% | 3.1% | 6.59% | 5.78% | 5.57% | 3.62% | 3.4% |
| 2026/03/30 | 14.08% | 11.45% | 8.12% | 7.08% | 3.64% | 10.07% | 6.13% | 5.82% | 2.11% | 2.02% |
| 2026/03/31 | 31.94% | 9.45% | 7.31% | 5.79% | 3.83% | 3.68% | 3.64% | 1.97% | 1.7% | 1.66% |
- virginmedia.com
- ee.co.uk
- uswitch.com
- o2.co.uk
- bt.com
- vodafone.co.uk
- sky.com
- three.co.uk
- virginmediabusiness.co.uk
- business.bt.com
Copyright © Adthena. All rights reserved.
Virgin Media’s PPC spend fluctuated, peaking at 31.94% on March 31. EE’s share declined, ending at 9.45%. Uswitch saw a mid-month spike, while O2 remained steady. BT and Vodafone experienced varied trends, with Vodafone dropping sharply.
Competitor Count for UK Telecommunications Wireless Services
Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month.
| Date | Competitor Count |
|---|---|
| 2026/03/01 | 152 |
| 2026/03/02 | 167 |
| 2026/03/03 | 160 |
| 2026/03/04 | 162 |
| 2026/03/05 | 158 |
| 2026/03/06 | 164 |
| 2026/03/07 | 166 |
| 2026/03/08 | 162 |
| 2026/03/09 | 164 |
| 2026/03/10 | 163 |
| 2026/03/11 | 160 |
| 2026/03/12 | 167 |
| 2026/03/13 | 165 |
| 2026/03/14 | 159 |
| 2026/03/15 | 164 |
| 2026/03/16 | 167 |
| 2026/03/17 | 183 |
| 2026/03/18 | 176 |
| 2026/03/19 | 179 |
| 2026/03/20 | 183 |
| 2026/03/21 | 171 |
| 2026/03/22 | 173 |
| 2026/03/23 | 177 |
| 2026/03/24 | 183 |
| 2026/03/25 | 165 |
| 2026/03/26 | 159 |
| 2026/03/27 | 158 |
| 2026/03/28 | 158 |
| 2026/03/29 | 161 |
| 2026/03/30 | 161 |
| 2026/03/31 | 158 |
Copyright © Adthena. All rights reserved.
March began with 152 advertisers, peaking at 183 mid-month. The month concluded with 158, reflecting a dynamic advertising landscape.
