Share of Clicks for top 10 UK Telecommunications Wireless Services brands
Here are the Top 10 competitors in the industry by Share of Clicks for the last month.
| Domain | Share of clicks |
|---|---|
| vodafone.co.uk | 17.69 |
| ee.co.uk | 16.32 |
| uswitch.com | 5.93 |
| virginmedia.com | 5.89 |
| three.co.uk | 5.61 |
| o2.co.uk | 5.43 |
| sky.com | 4.88 |
| wifibooster-pro.co.uk | 4.69 |
| ebay.co.uk | 4.2 |
| viking-direct.co.uk | 2.35 |
| others | 27.01 |
- vodafone.co.uk - 17.69%
- ee.co.uk - 16.32%
- uswitch.com - 5.93%
- virginmedia.com - 5.89%
- three.co.uk - 5.61%
- o2.co.uk - 5.43%
- sky.com - 4.88%
- wifibooster-pro.co.uk - 4.69%
- ebay.co.uk - 4.2%
- viking-direct.co.uk - 2.35%
- others - 27.01%
Copyright © Adthena. All rights reserved.
In the competitive landscape of Google’s PPC, Vodafone leads with 17.69% click share, closely followed by EE at 16.32%. Others collectively hold a significant 27.01%, highlighting diverse competition.
Share of Spend for the top 10 UK Telecommunications Wireless Services brands
Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month.
| Date | vodafone.co.uk | virginmedia.com | three.co.uk | ee.co.uk | o2.co.uk | uswitch.com | sky.com | bt.com | moneysupermarket.com | virginmediabusiness.co.uk |
|---|---|---|---|---|---|---|---|---|---|---|
| 2026/07/01 | 11% | 9.82% | 2.07% | 16.2% | 5.06% | 7.74% | 6.95% | 10.67% | 0.64% | 3.9% |
| 2026/07/02 | 11.96% | 8.46% | 3.4% | 15.74% | 4.76% | 10.98% | 8.45% | 9.07% | 1.51% | 2.72% |
| 2026/07/03 | 6.86% | 11.11% | 2.38% | 15.31% | 4.01% | 8.87% | 10.55% | 9.65% | 4.69% | 2.79% |
| 2026/07/04 | 9.15% | 9.61% | 3.53% | 10.71% | 4.25% | 5.89% | 12.66% | 7.06% | 1.48% | 3.03% |
| 2026/07/05 | 8.45% | 11.31% | 4.45% | 13.63% | 3.74% | 7.81% | 10.5% | 4.89% | 2.49% | 2.36% |
| 2026/07/06 | 9.97% | 8.31% | 2.44% | 19.67% | 2.73% | 10.22% | 7.36% | 5.05% | 1.24% | 2.92% |
| 2026/07/07 | 10.71% | 14.47% | 3.78% | 8.8% | 4.81% | 10.26% | 8.42% | 7.53% | 0.84% | 2.44% |
| 2026/07/08 | 11.86% | 8.48% | 4.69% | 12.8% | 3.77% | 9.8% | 6.58% | 4.75% | 0.89% | 2.44% |
| 2026/07/09 | 9.44% | 5.61% | 3.7% | 12.73% | 4.19% | 10.17% | 6.42% | 6.39% | 1.24% | 2.64% |
| 2026/07/10 | 8.78% | 6.28% | 3.57% | 11.16% | 4.4% | 7.87% | 9.48% | 6.78% | 4.89% | 2.93% |
| 2026/07/11 | 8.76% | 8.13% | 3.22% | 11.93% | 4.57% | 8.14% | 8.1% | 6.73% | 7.72% | 2.75% |
| 2026/07/12 | 8.43% | 8.32% | 2.25% | 18.87% | 3.9% | 6.25% | 7.19% | 7.21% | 6.07% | 2.69% |
| 2026/07/13 | 9.84% | 8.37% | 3.62% | 21.47% | 4% | 7.28% | 7.14% | 3.01% | 3.87% | 2.23% |
| 2026/07/14 | 9.25% | 15.67% | 4.98% | 10.45% | 3.65% | 6.83% | 5.87% | 3.82% | 3.08% | 2.69% |
| 2026/07/15 | 10.17% | 15.61% | 4.59% | 10.68% | 4.95% | 7.35% | 7.35% | 2.58% | 2.41% | 2.67% |
| 2026/07/16 | 9.77% | 16.31% | 4.03% | 11.84% | 6.18% | 7.49% | 8.34% | 3.92% | 4.11% | 3.29% |
| 2026/07/17 | 8.15% | 16.98% | 7.49% | 7.38% | 6.07% | 5.87% | 10.13% | 4.24% | 2.33% | 3.48% |
| 2026/07/18 | 8.28% | 14.81% | 5.95% | 9.67% | 7.91% | 6.36% | 8.4% | 2.5% | 1.38% | 3.75% |
| 2026/07/19 | 8.75% | 17.18% | 4.12% | 8.86% | 4.51% | 7.87% | 9.98% | 7.61% | 0.83% | 3.57% |
| 2026/07/20 | 8.66% | 17.22% | 7.41% | 9.15% | 7.14% | 5.55% | 10.59% | 2.47% | 1.57% | 3.88% |
| 2026/07/21 | 9.19% | 15.58% | 4.95% | 10.39% | 3.65% | 6.78% | 5.83% | 3.79% | 3.45% | 2.67% |
| 2026/07/22 | 7.17% | 11.63% | 4.71% | 14.32% | 3.81% | 5.97% | 6.47% | 4.83% | 5.62% | 3.62% |
| 2026/07/23 | 9.19% | 9.41% | 6.27% | 11.79% | 4.61% | 9.43% | 5.04% | 5% | 5.83% | 2.67% |
| 2026/07/24 | 8.54% | 11.94% | 3.71% | 14.69% | 4.29% | 7.12% | 8.81% | 3.68% | 3.28% | 3.3% |
| 2026/07/25 | 8.74% | 12.59% | 4.6% | 14% | 4% | 6.25% | 8.39% | 5.84% | 4.37% | 2.49% |
| 2026/07/26 | 9.15% | 12.79% | 3.56% | 14.71% | 4.31% | 8.07% | 6.65% | 4.17% | 3.72% | 2.78% |
| 2026/07/27 | 10.98% | 13.43% | 5.64% | 12.08% | 4.15% | 5.57% | 4.91% | 4.54% | 3.06% | 3.14% |
| 2026/07/28 | 11.38% | 10.59% | 4.89% | 10.17% | 4.66% | 7.62% | 6.5% | 6.22% | 3.37% | 3.5% |
| 2026/07/29 | 11.93% | 11.67% | 6.81% | 6.53% | 6.12% | 9.05% | 5.42% | 4.06% | 4.22% | 3% |
| 2026/07/30 | 11.19% | 11.28% | 8.46% | 8.46% | 6.57% | 7.67% | 5.09% | 4.29% | 1.4% | 3.71% |
| 2026/07/31 | 13.67% | 11.7% | 8.53% | 8.28% | 6.87% | 4.97% | 4.85% | 3.02% | 1.9% | 1.59% |
- vodafone.co.uk
- virginmedia.com
- three.co.uk
- ee.co.uk
- o2.co.uk
- uswitch.com
- sky.com
- bt.com
- moneysupermarket.com
- virginmediabusiness.co.uk
Copyright © Adthena. All rights reserved.
In July 2026, Vodafone’s PPC spend fluctuated, peaking at 13.67% on the 31st. Virgin Media saw a mid-month surge, reaching 17.22% on the 20th. EE’s spend peaked early, hitting 21.47% on the 13th.
Competitor Count for UK Telecommunications Wireless Services
Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month.
| Date | Competitor Count |
|---|---|
| 2026/07/01 | 164 |
| 2026/07/02 | 164 |
| 2026/07/03 | 168 |
| 2026/07/04 | 173 |
| 2026/07/05 | 168 |
| 2026/07/06 | 170 |
| 2026/07/07 | 173 |
| 2026/07/08 | 172 |
| 2026/07/09 | 177 |
| 2026/07/10 | 178 |
| 2026/07/11 | 171 |
| 2026/07/12 | 183 |
| 2026/07/13 | 182 |
| 2026/07/14 | 181 |
| 2026/07/15 | 175 |
| 2026/07/16 | 169 |
| 2026/07/17 | 173 |
| 2026/07/18 | 165 |
| 2026/07/19 | 170 |
| 2026/07/20 | 157 |
| 2026/07/21 | 181 |
| 2026/07/22 | 189 |
| 2026/07/23 | 188 |
| 2026/07/24 | 193 |
| 2026/07/25 | 194 |
| 2026/07/26 | 198 |
| 2026/07/27 | 186 |
| 2026/07/28 | 190 |
| 2026/07/29 | 163 |
| 2026/07/30 | 164 |
| 2026/07/31 | 161 |
Copyright © Adthena. All rights reserved.
July began with 164 advertisers, peaking at 198 on the 26th. A decline followed, ending the month at 161.
