Share of Clicks for top 10 UK Telecommunications Wireless Services brands
Here are the Top 10 competitors in the industry by Share of Clicks for the last month.
| Domain | Share of clicks |
|---|---|
| ee.co.uk | 15.44 |
| vodafone.co.uk | 14.57 |
| uswitch.com | 7.93 |
| three.co.uk | 6.13 |
| ebay.co.uk | 5.73 |
| o2.co.uk | 4.66 |
| sky.com | 4.5 |
| virginmedia.com | 4.33 |
| wifibooster-pro.co.uk | 3.91 |
| viking-direct.co.uk | 1.98 |
| others | 30.82 |
- ee.co.uk - 15.44%
- vodafone.co.uk - 14.57%
- uswitch.com - 7.93%
- three.co.uk - 6.13%
- ebay.co.uk - 5.73%
- o2.co.uk - 4.66%
- sky.com - 4.5%
- virginmedia.com - 4.33%
- wifibooster-pro.co.uk - 3.91%
- viking-direct.co.uk - 1.98%
- others - 30.82%
Copyright © Adthena. All rights reserved.
In the telecommunications PPC landscape, EE.co.uk leads with 15.44% click share, closely followed by Vodafone.co.uk at 14.57%. ‘Others’ collectively hold a significant 30.82%, highlighting diverse competition.
Share of Spend for the top 10 UK Telecommunications Wireless Services brands
Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month.
| Date | ee.co.uk | uswitch.com | vodafone.co.uk | sky.com | three.co.uk | virginmedia.com | bt.com | o2.co.uk | virginmediabusiness.co.uk | ebay.co.uk |
|---|---|---|---|---|---|---|---|---|---|---|
| 2026/05/01 | 13.9% | 7.42% | 10.01% | 13.17% | 2.99% | 7.72% | 3.8% | 5.82% | 0.03% | 0.8% |
| 2026/05/02 | 12.37% | 9.37% | 6.65% | 12.57% | 3.9% | 8.63% | 4.13% | 6.68% | 0.04% | 1.29% |
| 2026/05/03 | 11.38% | 17.46% | 7.25% | 7.65% | 2.78% | 10.64% | 4.37% | 5.64% | 0.03% | 0.68% |
| 2026/05/04 | 14.4% | 8.06% | 9.74% | 7.98% | 4% | 8.2% | 3.84% | 5.59% | 0.18% | 1.13% |
| 2026/05/05 | 12.89% | 15.3% | 8.64% | 9.43% | 2.98% | 7.96% | 3.53% | 5.72% | 0.02% | 1.23% |
| 2026/05/06 | 14.31% | 16.82% | 7.82% | 8.54% | 4.12% | 8.99% | 4.21% | 3.89% | 0.25% | 0.7% |
| 2026/05/07 | 9.24% | 13.06% | 7.56% | 10.45% | 3.52% | 8.14% | 3.12% | 5.59% | 2.01% | 1.08% |
| 2026/05/08 | 12.46% | 9.5% | 9.83% | 11.15% | 3.16% | 7.59% | 3.81% | 5.47% | 1.87% | 0.8% |
| 2026/05/09 | 12.54% | 16.01% | 6.45% | 9.38% | 2.66% | 16.37% | 3.09% | 3.79% | 3.16% | 0.74% |
| 2026/05/10 | 13.11% | 10.58% | 8.89% | 7.04% | 3.57% | 8.22% | 1.68% | 4.66% | 2.62% | 0.62% |
| 2026/05/11 | 12.33% | 13.27% | 7.82% | 5.37% | 5.22% | 13.29% | 1.91% | 2.87% | 2.42% | 1.83% |
| 2026/05/12 | 15.07% | 12.43% | 10.53% | 5.41% | 6.21% | 5.25% | 2.12% | 3.43% | 1.96% | 2.24% |
| 2026/05/13 | 12.26% | 10.04% | 10.18% | 7.39% | 7.52% | 5.67% | 3.09% | 4.23% | 2.21% | 2.76% |
| 2026/05/14 | 11.9% | 13.54% | 11.29% | 6.14% | 5.56% | 5.62% | 3.33% | 4.09% | 2.83% | 2.36% |
| 2026/05/15 | 11.24% | 8.59% | 8.87% | 10.07% | 2.85% | 6.85% | 3.43% | 4.93% | 1.7% | 0.72% |
| 2026/05/16 | 14.07% | 13.74% | 10.99% | 5.88% | 5.43% | 5.36% | 1.72% | 3.46% | 3.05% | 3.48% |
| 2026/05/17 | 15.07% | 10.98% | 10.15% | 7.18% | 5.42% | 6.06% | 1.81% | 3.26% | 3.74% | 3.76% |
| 2026/05/18 | 15.95% | 7.37% | 10.81% | 7.35% | 5.74% | 5.53% | 2.06% | 3.42% | 3.78% | 3.56% |
| 2026/05/19 | 15.5% | 6.17% | 9.75% | 8.21% | 5.61% | 4.6% | 2.17% | 3.44% | 4.1% | 4.21% |
| 2026/05/20 | 12.08% | 10.74% | 9.97% | 6.45% | 5.97% | 4.76% | 1.69% | 3.66% | 3.42% | 4.35% |
| 2026/05/21 | 16.2% | 8.5% | 10.77% | 5.64% | 5.29% | 4.48% | 2.16% | 3.01% | 2.29% | 3.6% |
| 2026/05/22 | 15.63% | 9.93% | 10.63% | 7.58% | 4.66% | 4.29% | 2.35% | 3.13% | 3.53% | 3.21% |
| 2026/05/23 | 13.63% | 12.41% | 10.09% | 6.29% | 4.07% | 8.67% | 2.32% | 2.83% | 3.44% | 3.21% |
| 2026/05/24 | 14.21% | 8.32% | 11.24% | 6.83% | 4.54% | 6.37% | 2.81% | 3.2% | 4% | 3.81% |
| 2026/05/25 | 13.33% | 6.57% | 9.86% | 7.81% | 4.85% | 7.87% | 3.98% | 2.21% | 4.03% | 3.15% |
| 2026/05/26 | 14.75% | 9.33% | 9.53% | 7.04% | 5.03% | 5.17% | 4.17% | 3.52% | 3.51% | 2.32% |
| 2026/05/27 | 11.61% | 9.48% | 8.68% | 6.41% | 5.14% | 5.71% | 3.28% | 2.58% | 2.84% | 1.96% |
| 2026/05/28 | 13.82% | 9.91% | 10.63% | 7.58% | 5.68% | 4.74% | 3.54% | 3.79% | 3.6% | 2.37% |
| 2026/05/29 | 10.76% | 13.3% | 8.36% | 6.54% | 4.65% | 3.65% | 3.54% | 2.98% | 3.12% | 1.43% |
| 2026/05/30 | 15.8% | 10.59% | 11.61% | 6.29% | 6.43% | 4.96% | 3.55% | 3.96% | 4.16% | 2.21% |
| 2026/05/31 | 12.08% | 11.88% | 10.97% | 5.8% | 5.2% | 4.35% | 3.81% | 3.42% | 3.33% | 2.38% |
- ee.co.uk
- uswitch.com
- vodafone.co.uk
- sky.com
- three.co.uk
- virginmedia.com
- bt.com
- o2.co.uk
- virginmediabusiness.co.uk
- ebay.co.uk
Copyright © Adthena. All rights reserved.
In May 2026, EE.co.uk led with fluctuating spend, peaking at 16.2% on May 21. Uswitch.com saw a high of 17.46% on May 3. Vodafone.co.uk maintained steady growth, while Sky.com experienced a decline. Virginmedia.com had a notable spike on May 9. The month concluded with EE.co.uk maintaining dominance.
Competitor Count for UK Telecommunications Wireless Services
Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month.
| Date | Competitor Count |
|---|---|
| 2026/05/01 | 158 |
| 2026/05/02 | 159 |
| 2026/05/03 | 154 |
| 2026/05/04 | 160 |
| 2026/05/05 | 166 |
| 2026/05/06 | 162 |
| 2026/05/07 | 175 |
| 2026/05/08 | 174 |
| 2026/05/09 | 172 |
| 2026/05/10 | 168 |
| 2026/05/11 | 202 |
| 2026/05/12 | 209 |
| 2026/05/13 | 201 |
| 2026/05/14 | 210 |
| 2026/05/15 | 174 |
| 2026/05/16 | 206 |
| 2026/05/17 | 214 |
| 2026/05/18 | 214 |
| 2026/05/19 | 211 |
| 2026/05/20 | 214 |
| 2026/05/21 | 217 |
| 2026/05/22 | 222 |
| 2026/05/23 | 223 |
| 2026/05/24 | 226 |
| 2026/05/25 | 236 |
| 2026/05/26 | 233 |
| 2026/05/27 | 242 |
| 2026/05/28 | 232 |
| 2026/05/29 | 236 |
| 2026/05/30 | 233 |
| 2026/05/31 | 237 |
Copyright © Adthena. All rights reserved.
May began with 158 advertisers, fluctuating initially, then surged mid-month, peaking at 242. The month concluded with 237 advertisers, marking a significant increase.
