Share of Clicks for top 10 UK Telecommunications Wireless Services brands
Here are the Top 10 competitors in the industry by Share of Clicks for the last month.
| Domain | Share of clicks |
|---|---|
| vodafone.co.uk | 22.99 |
| three.co.uk | 12.21 |
| ee.co.uk | 9.46 |
| wifibooster-pro.co.uk | 5.44 |
| ebay.co.uk | 5.4 |
| virginmedia.com | 5.16 |
| o2.co.uk | 5.1 |
| sky.com | 3.03 |
| uswitch.com | 2.84 |
| viking-direct.co.uk | 2.5 |
| others | 25.87 |
- vodafone.co.uk - 22.99%
- three.co.uk - 12.21%
- ee.co.uk - 9.46%
- wifibooster-pro.co.uk - 5.44%
- ebay.co.uk - 5.4%
- virginmedia.com - 5.16%
- o2.co.uk - 5.1%
- sky.com - 3.03%
- uswitch.com - 2.84%
- viking-direct.co.uk - 2.5%
- others - 25.87%
Copyright © Adthena. All rights reserved.
Vodafone leads with 22.99% click share, followed by Three at 12.21%. EE holds 9.46%, while ‘others’ collectively capture 25.87%, showcasing diverse competition.
Share of Spend for the top 10 UK Telecommunications Wireless Services brands
Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month.
| Date | vodafone.co.uk | three.co.uk | virginmedia.com | ee.co.uk | moneysupermarket.com | g.network | o2.co.uk | holafly.com | sky.com | uswitch.com |
|---|---|---|---|---|---|---|---|---|---|---|
| 2026/08/01 | 11.77% | 8.13% | 9.3% | 6.62% | 1.62% | 1.24% | 6.75% | 2.11% | 4.51% | 4.97% |
| 2026/08/02 | 10.54% | 9.61% | 11.29% | 7.63% | 1.97% | 1.27% | 6.91% | 3.59% | 2.43% | 3.49% |
| 2026/08/03 | 11.49% | 12.42% | 8.83% | 7.22% | 1.97% | 0.66% | 5.32% | 7.08% | 2.65% | 3.28% |
| 2026/08/04 | 13.74% | 10.22% | 9.69% | 5.99% | 2.26% | 1.03% | 4.65% | 2.15% | 2.55% | 4.54% |
| 2026/08/05 | 12.26% | 11.39% | 11.18% | 7.17% | 2.74% | 2.14% | 2.8% | 3.78% | 3.77% | 4.95% |
| 2026/08/06 | 10.63% | 10.12% | 15.51% | 6.26% | 3.97% | 4.75% | 4.3% | 3.56% | 4% | 3.24% |
| 2026/08/07 | 10.55% | 9.38% | 15.23% | 4.52% | 2.28% | 6.26% | 4.97% | 4.38% | 5.85% | 3.93% |
| 2026/08/08 | 12.88% | 10.33% | 10.4% | 7.22% | 6.27% | 8% | 5.71% | 3.68% | 3.84% | 6.14% |
| 2026/08/09 | 13.81% | 7.18% | 12.05% | 8% | 3.06% | 18.79% | 5.47% | 1.19% | 3.03% | 5.67% |
| 2026/08/10 | 15.72% | 7.87% | 11.99% | 10.49% | 3.55% | 1.67% | 5.44% | 3.87% | 3.9% | 4.81% |
| 2026/08/11 | 10.4% | 4.83% | 18.26% | 6.86% | 7.02% | 1.82% | 5.73% | 3.67% | 5.94% | 6.57% |
| 2026/08/12 | 13.64% | 6.4% | 18.15% | 10.45% | 2.77% | 1.87% | 5.02% | 2.93% | 4.02% | 7.79% |
| 2026/08/13 | 14.05% | 8.24% | 14.19% | 6.91% | 2.28% | 3.87% | 3.87% | 1.72% | 2.96% | 7.32% |
| 2026/08/14 | 14.01% | 9.62% | 11.96% | 6.07% | 2.72% | 2.07% | 5.26% | 3.01% | 3.24% | 5.58% |
| 2026/08/15 | 15.16% | 6.02% | 14.98% | 5.72% | 5.11% | 6.61% | 5.46% | 0.68% | 4.7% | 4.31% |
| 2026/08/16 | 12.27% | 8.03% | 14.78% | 9% | 4.56% | 6.5% | 5.52% | 3.31% | 4.03% | 4.48% |
| 2026/08/17 | 12.83% | 7.28% | 13.68% | 5.3% | 3.32% | 5.06% | 5.31% | 4.35% | 4.97% | 5.44% |
| 2026/08/18 | 12.57% | 8.39% | 14.53% | 7.93% | 5% | 3.87% | 5.09% | 3.56% | 3.82% | 4.09% |
| 2026/08/19 | 12.92% | 9.12% | 9.76% | 6.25% | 4.38% | 2.48% | 6.69% | 1.67% | 4.02% | 7.09% |
| 2026/08/20 | 13.04% | 7.78% | 12.99% | 5.69% | 4.95% | 7.29% | 4.47% | 3.1% | 6.34% | 6.15% |
| 2026/08/21 | 11.44% | 12.13% | 13.87% | 6.78% | 2.77% | 3.48% | 5.06% | 3.81% | 3.54% | 5.01% |
| 2026/08/22 | 12.79% | 9.73% | 15.98% | 7.9% | 5.75% | 5.77% | 4.05% | 3.9% | 2.2% | 3.01% |
| 2026/08/23 | 15.88% | 9.27% | 12.9% | 5.94% | 3.37% | 9.75% | 4.3% | 3.65% | 1.48% | 3.1% |
| 2026/08/24 | 12.21% | 13.63% | 12.56% | 8.93% | 4.02% | 5.14% | 4.36% | 2.42% | 1.47% | 3% |
| 2026/08/25 | 13.07% | 13.16% | 9.05% | 9.53% | 2.44% | 5.26% | 3.88% | 2.19% | 3.33% | 5.82% |
| 2026/08/26 | 13.56% | 9.47% | 13.12% | 7.64% | 3.95% | 5.11% | 4.48% | 1.51% | 3.4% | 7.29% |
| 2026/08/27 | 15.21% | 13.23% | 6.81% | 6.33% | 3.01% | 1.94% | 4.16% | 2.86% | 5.7% | 9.62% |
| 2026/08/28 | 15.07% | 9.69% | 11.58% | 9.41% | 4.97% | 3.26% | 3.93% | 3.3% | 3.56% | 3.59% |
| 2026/08/29 | 14.83% | 10.79% | 8.78% | 8.16% | 4.37% | 5.41% | 4.39% | 2.97% | 3.42% | 3.29% |
| 2026/08/30 | 14.86% | 12.68% | 7.78% | 7.02% | 4.68% | 5.02% | 4.94% | 4.66% | 3.2% | 3.29% |
| 2026/08/31 | 15.33% | 10.85% | 8.4% | 8.34% | 5.12% | 4.26% | 4.08% | 3.49% | 2.7% | 2.51% |
- vodafone.co.uk
- three.co.uk
- virginmedia.com
- ee.co.uk
- moneysupermarket.com
- g.network
- o2.co.uk
- holafly.com
- sky.com
- uswitch.com
Copyright © Adthena. All rights reserved.
In August 2026, Vodafone’s PPC spend share fluctuated, peaking at 15.88% on the 23rd. Virgin Media saw a significant rise, reaching 18.26% on the 11th. Meanwhile, G.Network experienced a dramatic spike to 18.79% on the 9th. The month concluded with Vodafone leading, followed by Virgin Media and G.Network.
Competitor Count for UK Telecommunications Wireless Services
Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month.
| Date | Competitor Count |
|---|---|
| 2026/08/01 | 163 |
| 2026/08/02 | 169 |
| 2026/08/03 | 172 |
| 2026/08/04 | 175 |
| 2026/08/05 | 171 |
| 2026/08/06 | 167 |
| 2026/08/07 | 161 |
| 2026/08/08 | 146 |
| 2026/08/09 | 144 |
| 2026/08/10 | 152 |
| 2026/08/11 | 149 |
| 2026/08/12 | 144 |
| 2026/08/13 | 156 |
| 2026/08/14 | 153 |
| 2026/08/15 | 146 |
| 2026/08/16 | 144 |
| 2026/08/17 | 149 |
| 2026/08/18 | 139 |
| 2026/08/19 | 130 |
| 2026/08/20 | 129 |
| 2026/08/21 | 128 |
| 2026/08/22 | 125 |
| 2026/08/23 | 124 |
| 2026/08/24 | 133 |
| 2026/08/25 | 145 |
| 2026/08/26 | 150 |
| 2026/08/27 | 167 |
| 2026/08/28 | 172 |
| 2026/08/29 | 156 |
| 2026/08/30 | 161 |
| 2026/08/31 | 166 |
Copyright © Adthena. All rights reserved.
August began with 163 advertisers, peaking at 175 by the 4th. A decline followed, reaching 128 on the 21st. The month concluded with a resurgence, ending at 166 advertisers.
