Share of Clicks for top 10 UK Telecommunications Wireless Services brands
Here are the Top 10 competitors in the industry by Share of Clicks for the last month.
| Domain | Share of clicks |
|---|---|
| ee.co.uk | 19.64 |
| vodafone.co.uk | 16.49 |
| o2.co.uk | 10.47 |
| virginmedia.com | 6.02 |
| sky.com | 5.68 |
| uswitch.com | 5.38 |
| three.co.uk | 5.35 |
| viking-direct.co.uk | 1.71 |
| bt.com | 1.69 |
| lycamobile.co.uk | 1.67 |
| others | 25.9 |
- ee.co.uk - 19.64%
- vodafone.co.uk - 16.49%
- o2.co.uk - 10.47%
- virginmedia.com - 6.02%
- sky.com - 5.68%
- uswitch.com - 5.38%
- three.co.uk - 5.35%
- viking-direct.co.uk - 1.71%
- bt.com - 1.69%
- lycamobile.co.uk - 1.67%
- others - 25.9%
Copyright © Adthena. All rights reserved.
EE.co.uk leads with 19.64% click share, followed by Vodafone.co.uk at 16.49%. O2.co.uk holds 10.47%, while ‘others’ collectively capture 25.9%.
Share of Spend for the top 10 UK Telecommunications Wireless Services brands
Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month.
| Date | ee.co.uk | o2.co.uk | vodafone.co.uk | uswitch.com | three.co.uk | virginmedia.com | sky.com | bt.com | moneysupermarket.com | lycamobile.co.uk |
|---|---|---|---|---|---|---|---|---|---|---|
| 2025/12/01 | 15.48% | 9.81% | 12.62% | 7.84% | 3.87% | 10.15% | 5.62% | 2.71% | 1.49% | 1.44% |
| 2025/12/02 | 13.27% | 11.88% | 8.03% | 9.08% | 4.6% | 9.6% | 7.91% | 1.96% | 1.61% | 1.33% |
| 2025/12/03 | 13.82% | 10.62% | 7.42% | 8.05% | 6.22% | 9% | 6.65% | 2.45% | 1.74% | 1.84% |
| 2025/12/04 | 13.08% | 10.68% | 6.07% | 8.72% | 4.48% | 10.18% | 8.22% | 2.4% | 1.62% | 1.94% |
| 2025/12/05 | 9.11% | 11.45% | 9.44% | 7.38% | 4.96% | 10.3% | 8.04% | 2.52% | 1.71% | 2.08% |
| 2025/12/06 | 13.17% | 11.98% | 9.89% | 7.79% | 5.13% | 9.07% | 9.6% | 2.51% | 1.51% | 2.26% |
| 2025/12/07 | 12.02% | 12.55% | 10.67% | 7.94% | 4.65% | 11.59% | 9.43% | 3.57% | 2.37% | 2.21% |
| 2025/12/08 | 11.7% | 11.41% | 11.51% | 10.04% | 3.7% | 10.51% | 7.2% | 3.45% | 1.6% | 1.83% |
| 2025/12/09 | 10.46% | 12.71% | 9.59% | 9.71% | 3.43% | 9.78% | 6.63% | 2.91% | 2.28% | 1.94% |
| 2025/12/10 | 12.5% | 11.5% | 10.31% | 7.99% | 4.5% | 10.28% | 6.43% | 3.33% | 2.02% | 1.82% |
| 2025/12/11 | 12.78% | 9.22% | 13.33% | 9.97% | 4.08% | 9.76% | 6.08% | 3.31% | 1.87% | 1.68% |
| 2025/12/12 | 13.55% | 10.31% | 11.78% | 7.55% | 4.62% | 9.83% | 5.71% | 2.97% | 2.44% | 1.65% |
| 2025/12/13 | 17.04% | 9.06% | 13.54% | 8.07% | 4.94% | 10.61% | 5.01% | 2.49% | 1.9% | 1.6% |
| 2025/12/14 | 15.61% | 9.86% | 9.53% | 9.16% | 3.83% | 12.04% | 6.87% | 2.28% | 2.32% | 2.17% |
| 2025/12/15 | 15.52% | 9.47% | 13.82% | 6.05% | 4.84% | 9.97% | 7.64% | 2.6% | 1.85% | 1.81% |
| 2025/12/16 | 15.87% | 8.8% | 11.67% | 5.22% | 5.14% | 9.06% | 9.05% | 2.91% | 1.63% | 1.92% |
| 2025/12/17 | 13.69% | 8.68% | 11.75% | 5.53% | 5.04% | 8.34% | 9.8% | 2.16% | 1.87% | 1.81% |
| 2025/12/18 | 13.41% | 7.76% | 9.68% | 6.91% | 4.84% | 6.4% | 9.8% | 2.77% | 1.86% | 1.69% |
| 2025/12/19 | 16.16% | 10.11% | 7.93% | 7.28% | 5.19% | 5.18% | 8.98% | 3.22% | 1.91% | 1.67% |
| 2025/12/20 | 13.58% | 10.67% | 11.31% | 7.59% | 5.25% | 5.94% | 7.85% | 2.96% | 1.66% | 1.65% |
| 2025/12/21 | 15.01% | 9.27% | 8.47% | 8.57% | 4.9% | 7.3% | 7.67% | 3.27% | 2% | 2.12% |
| 2025/12/22 | 13.04% | 8.36% | 11.99% | 6.82% | 5% | 4.17% | 8.16% | 2.64% | 1.63% | 1.71% |
| 2025/12/23 | 13.39% | 8.67% | 11.04% | 6.2% | 5.8% | 5.67% | 7.76% | 2.6% | 1.59% | 2.11% |
| 2025/12/24 | 13.14% | 9.42% | 12.27% | 6.52% | 5.36% | 6.45% | 8.9% | 2.95% | 2% | 1.6% |
| 2025/12/25 | 12.17% | 11.07% | 12.14% | 6% | 5.33% | 7.26% | 9.02% | 2.64% | 1.65% | 1.45% |
| 2025/12/26 | 13.05% | 9.77% | 12.28% | 7.64% | 5.75% | 5.89% | 6.48% | 3.35% | 1.85% | 1.99% |
| 2025/12/27 | 12.97% | 10.1% | 11.93% | 7.34% | 5.29% | 6.64% | 6.28% | 3.15% | 1.71% | 1.84% |
| 2025/12/28 | 11.33% | 10.52% | 13.65% | 7.24% | 5.56% | 6.18% | 6.78% | 2.83% | 2.1% | 1.39% |
| 2025/12/29 | 12.96% | 8.87% | 11.81% | 7.05% | 5.83% | 6.15% | 5.79% | 3.03% | 2.28% | 1.82% |
| 2025/12/30 | 10.36% | 10.16% | 12.77% | 8.21% | 7.23% | 4.55% | 6.17% | 3.32% | 2.1% | 1.6% |
| 2025/12/31 | 12.6% | 10.52% | 8.95% | 8.62% | 5.79% | 5.1% | 4.62% | 3.52% | 2.13% | 1.62% |
- ee.co.uk
- o2.co.uk
- vodafone.co.uk
- uswitch.com
- three.co.uk
- virginmedia.com
- sky.com
- bt.com
- moneysupermarket.com
- lycamobile.co.uk
Copyright © Adthena. All rights reserved.
EE.co.uk started December strong, peaking at 17.04% on the 13th, but ended at 12.6%. O2.co.uk fluctuated, peaking at 12.71% on the 9th, closing at 10.52%. Vodafone.co.uk saw a mid-month peak of 13.82% on the 15th, finishing at 8.95%. Uswitch.com had a steady month, peaking at 10.04% on the 8th, ending at 8.62%. Three.co.uk rose to 7.23% on the 30th, closing at 5.79%. Virginmedia.com peaked early at 12.04% on the 14th, ending at 5.1%. Sky.com had a mid-month peak of 9.8% on the 17th, closing at 4.62%. BT.com remained stable, peaking at 3.57% on the 7th, ending at 3.52%. Moneysupermarket.com saw a slight rise, peaking at 2.44% on the 12th, closing at 2.13%. Lycamobile.co.uk had a steady month, peaking at 2.26% on the 6th, ending at 1.62%.
Competitor Count for UK Telecommunications Wireless Services
Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month.
| Date | Competitor Count |
|---|---|
| 2025/12/01 | 201 |
| 2025/12/02 | 202 |
| 2025/12/03 | 209 |
| 2025/12/04 | 212 |
| 2025/12/05 | 217 |
| 2025/12/06 | 207 |
| 2025/12/07 | 207 |
| 2025/12/08 | 206 |
| 2025/12/09 | 203 |
| 2025/12/10 | 208 |
| 2025/12/11 | 209 |
| 2025/12/12 | 207 |
| 2025/12/13 | 198 |
| 2025/12/14 | 179 |
| 2025/12/15 | 204 |
| 2025/12/16 | 209 |
| 2025/12/17 | 210 |
| 2025/12/18 | 196 |
| 2025/12/19 | 195 |
| 2025/12/20 | 195 |
| 2025/12/21 | 203 |
| 2025/12/22 | 208 |
| 2025/12/23 | 213 |
| 2025/12/24 | 212 |
| 2025/12/25 | 212 |
| 2025/12/26 | 200 |
| 2025/12/27 | 203 |
| 2025/12/28 | 201 |
| 2025/12/29 | 200 |
| 2025/12/30 | 189 |
| 2025/12/31 | 182 |
Copyright © Adthena. All rights reserved.
December began with 201 advertisers, peaking at 217 on the 5th. A decline followed, reaching 179 on the 14th. The month ended with 182 advertisers, reflecting a fluctuating yet downward trend.
