Share of Clicks for top 10 UK Telecommunications Wireless Services brands
Here are the Top 10 competitors in the industry by Share of Clicks for the last month.
| Domain | Share of clicks |
|---|---|
| vodafone.co.uk | 19.85 |
| three.co.uk | 12.45 |
| ee.co.uk | 11.69 |
| uswitch.com | 4.38 |
| ebay.co.uk | 4.3 |
| wifibooster-pro.co.uk | 4.24 |
| virginmedia.com | 3.55 |
| o2.co.uk | 3.5 |
| sky.com | 2.68 |
| cablemonkey.co.uk | 2.5 |
| others | 30.86 |
- vodafone.co.uk - 19.85%
- three.co.uk - 12.45%
- ee.co.uk - 11.69%
- uswitch.com - 4.38%
- ebay.co.uk - 4.3%
- wifibooster-pro.co.uk - 4.24%
- virginmedia.com - 3.55%
- o2.co.uk - 3.5%
- sky.com - 2.68%
- cablemonkey.co.uk - 2.5%
- others - 30.86%
Copyright © Adthena. All rights reserved.
In the telecommunications PPC landscape, Vodafone leads with 19.85% click share, followed by Three at 12.45%. ‘Others’ collectively dominate with 30.86%, highlighting diverse competition.
Share of Spend for the top 10 UK Telecommunications Wireless Services brands
Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month.
| Date | vodafone.co.uk | bt.com | virginmedia.com | ee.co.uk | three.co.uk | uswitch.com | sky.com | o2.co.uk | giffgaff.com | g.network |
|---|---|---|---|---|---|---|---|---|---|---|
| 2026/09/01 | 12.72% | 3.02% | 5.34% | 8.75% | 13.29% | 2.84% | 1.81% | 4.08% | 1.74% | 2.57% |
| 2026/09/02 | 12.46% | 3.03% | 6.59% | 5.85% | 13.66% | 3.22% | 2.76% | 3.86% | 1.94% | 4.4% |
| 2026/09/03 | 12.39% | 3.32% | 4.9% | 6.76% | 14.07% | 5.96% | 4.43% | 3.1% | 2.51% | 1.73% |
| 2026/09/04 | 10.87% | 3.28% | 5% | 9.08% | 12.39% | 7.66% | 2.65% | 3.01% | 2.71% | 3% |
| 2026/09/05 | 11.7% | 5% | 6.45% | 9.34% | 10.98% | 8.46% | 3.33% | 3.32% | 2.47% | 2.19% |
| 2026/09/06 | 11.9% | 4.1% | 5.84% | 7.17% | 9.58% | 9.78% | 5.49% | 3.47% | 3.34% | 1.58% |
| 2026/09/07 | 11.3% | 2.32% | 4.03% | 14.05% | 10.79% | 8.72% | 4.31% | 3.09% | 2.82% | 2.09% |
| 2026/09/08 | 10.12% | 4.5% | 5.8% | 14.58% | 10.53% | 9.62% | 2.35% | 3.49% | 2.51% | 0.53% |
| 2026/09/09 | 11.72% | 4.58% | 5.13% | 11.57% | 11.1% | 6.45% | 2.36% | 3.64% | 2.57% | 2.03% |
| 2026/09/10 | 10.88% | 5.05% | 5.47% | 8.65% | 11.86% | 7.61% | 3.45% | 2.98% | 3.18% | 3.23% |
| 2026/09/11 | 11.52% | 2.5% | 4.85% | 9.13% | 11.73% | 4.81% | 2.78% | 2.06% | 2.59% | 6.32% |
| 2026/09/12 | 13.64% | 3.05% | 6.3% | 8.38% | 11.36% | 3.72% | 1.76% | 1.94% | 2.91% | 7.92% |
| 2026/09/13 | 13.14% | 1.16% | 5.51% | 7.94% | 12.14% | 2.04% | 1.14% | 2.26% | 2.35% | 13.14% |
| 2026/09/14 | 13.75% | 4.07% | 5.9% | 8.41% | 11.13% | 2.78% | 1.73% | 2.33% | 2.69% | 7.65% |
| 2026/09/15 | 13.82% | 2.5% | 6.29% | 11.37% | 11.34% | 6.82% | 2.71% | 2.94% | 2.1% | 4.46% |
| 2026/09/16 | 10.85% | 3.4% | 6.48% | 9.77% | 8.39% | 7.54% | 2.91% | 3.48% | 2.28% | 0.61% |
| 2026/09/17 | 8.93% | 5.96% | 7.48% | 9.22% | 10.25% | 10.75% | 5.24% | 2.99% | 2.64% | 1.16% |
| 2026/09/18 | 9.45% | 3.72% | 7.59% | 11.86% | 9.84% | 10.18% | 4.04% | 3.22% | 3.03% | 0.92% |
| 2026/09/19 | 9.69% | 3.38% | 8.7% | 10.17% | 9.89% | 11.96% | 4.69% | 3.39% | 2.32% | 1.46% |
| 2026/09/20 | 8.92% | 2.92% | 9.36% | 10.33% | 9.03% | 9.8% | 3.88% | 2.97% | 2.46% | 4.55% |
| 2026/09/21 | 9.65% | 1.45% | 12.97% | 9.3% | 8.34% | 10.9% | 4.06% | 3.43% | 2.94% | 3% |
| 2026/09/22 | 9.47% | 2.56% | 10.45% | 8.08% | 10.36% | 8.38% | 4.34% | 3.38% | 2.31% | 7% |
| 2026/09/23 | 8.58% | 4.84% | 11.54% | 8.61% | 11.35% | 5.03% | 3.83% | 3.39% | 2.19% | 6% |
| 2026/09/24 | 10.83% | 4.76% | 10.28% | 11.4% | 10.11% | 5.85% | 6.07% | 4.38% | 1.56% | 2.57% |
| 2026/09/25 | 11.34% | 5.75% | 10.29% | 7.57% | 7.65% | 4.74% | 4.31% | 4.46% | 1.4% | 3.76% |
| 2026/09/26 | 10.82% | 4.55% | 10.94% | 9.51% | 10.63% | 6.67% | 3.85% | 5.21% | 2.44% | 2.03% |
| 2026/09/27 | 9.12% | 5.34% | 11.21% | 11.03% | 8.71% | 5.65% | 4.09% | 4.88% | 1.61% | 4.12% |
| 2026/09/28 | 11.43% | 8.13% | 9.78% | 8.37% | 8.77% | 6.03% | 4.03% | 5.71% | 2.29% | 1.43% |
| 2026/09/29 | 12.65% | 8.84% | 8.69% | 8.52% | 8.4% | 5.76% | 5.13% | 4.01% | 1.31% | 2.75% |
| 2026/09/30 | 12.62% | 11.01% | 9.08% | 7.95% | 7.66% | 7.28% | 6.27% | 3.51% | 1.38% | 0.44% |
- vodafone.co.uk
- bt.com
- virginmedia.com
- ee.co.uk
- three.co.uk
- uswitch.com
- sky.com
- o2.co.uk
- giffgaff.com
- g.network
Copyright © Adthena. All rights reserved.
In September 2026, Vodafone’s PPC spend fluctuated, peaking mid-month. BT’s spend surged at month’s end. Virgin Media saw a steady rise, while EE’s spend was volatile. Three’s spend declined, and Uswitch’s spend peaked mid-month. Sky, O2, Giffgaff, and G.Network showed varied trends.
Competitor Count for UK Telecommunications Wireless Services
Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month.
| Date | Competitor Count |
|---|---|
| 2026/09/01 | 162 |
| 2026/09/02 | 176 |
| 2026/09/03 | 176 |
| 2026/09/04 | 176 |
| 2026/09/05 | 179 |
| 2026/09/06 | 193 |
| 2026/09/07 | 196 |
| 2026/09/08 | 198 |
| 2026/09/09 | 197 |
| 2026/09/10 | 199 |
| 2026/09/11 | 198 |
| 2026/09/12 | 189 |
| 2026/09/13 | 183 |
| 2026/09/14 | 170 |
| 2026/09/15 | 162 |
| 2026/09/16 | 172 |
| 2026/09/17 | 177 |
| 2026/09/18 | 166 |
| 2026/09/19 | 165 |
| 2026/09/20 | 174 |
| 2026/09/21 | 168 |
| 2026/09/22 | 169 |
| 2026/09/23 | 168 |
| 2026/09/24 | 167 |
| 2026/09/25 | 173 |
| 2026/09/26 | 162 |
| 2026/09/27 | 164 |
| 2026/09/28 | 164 |
| 2026/09/29 | 162 |
| 2026/09/30 | 159 |
Copyright © Adthena. All rights reserved.
September saw a dynamic shift in distinct advertisers, peaking at 199 on the 10th, before gradually declining to 159 by month’s end.
