AUS Telecommunications Wireless Services - PPC Market Share Analysis June 2025

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the AUS Wireless Services category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Market Exposure

Share of Clicks for top 10 AUS Telecommunications Wireless Services brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

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Share of Clicks - Last month
Domain	Share of clicks
telstra.com.au	60.36
amazon.com.au	11.01
optus.com.au	10.2
vodafone.com.au	3.85
finder.com.au	1.85
tpg.com.au	1.58
whistleout.com.au	1.2
felixmobile.com.au	0.97
dodo.com	0.9
scorptec.com.au	0.69
others	7.39

Telstra dominates with 60.36% click share, followed by Amazon at 11.01% and Optus at 10.2%. Others collectively hold 7.39%, highlighting diverse competition.

Market Exposure

Share of Spend for the top 10 AUS Telecommunications Wireless Services brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month.

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Share of Spend - Last Month
Date	optus.com.au	telstra.com.au	tpg.com.au	finder.com.au	amazon.com.au	whistleout.com.au	felixmobile.com.au	dodo.com	amaysim.com.au	vodafone.com.au
2025/06/01	26.74%	6.38%	8.87%	9.6%	9.69%	3.32%	4.69%	2.91%	4.05%	1.11%
2025/06/02	25.38%	8.89%	5.52%	6.79%	11.29%	2.91%	4.49%	4.22%	5.2%	2.27%
2025/06/03	17.78%	26.87%	5.97%	6.07%	13.98%	2.34%	5.46%	2.37%	1.04%	2%
2025/06/04	16.62%	17.42%	6.5%	6.17%	13.71%	3.22%	3.42%	3.21%	2.88%	1.76%
2025/06/05	14.63%	25.48%	7.22%	9.38%	7.36%	4.05%	6.2%	3.11%	4.59%	1.38%
2025/06/06	14.81%	33.76%	6.39%	9.19%	6.26%	3.24%	4.27%	2.39%	2.08%	1.77%
2025/06/07	19%	30.32%	5.14%	6.02%	7.58%	2.18%	3.92%	3.82%	4.09%	1.94%
2025/06/08	12.48%	29.89%	7.51%	6.91%	8.31%	2.36%	3.14%	2.43%	4.05%	1.74%
2025/06/09	18.42%	31.84%	5.96%	4.95%	7.41%	2.89%	3.47%	3.02%	2.99%	1.42%
2025/06/10	16.21%	22.74%	5.68%	5.19%	15.18%	3.18%	3.66%	2.95%	3.31%	2.45%
2025/06/11	13.06%	22.66%	5.88%	7.76%	11.84%	4.13%	3.82%	2.57%	1.91%	2.64%
2025/06/12	9.64%	33.1%	6.29%	6.5%	6.91%	2.48%	3.5%	2.79%	1.96%	2.54%
2025/06/13	7.2%	38.97%	6.33%	7.24%	5.95%	3.75%	3.33%	1.99%	1.87%	3%
2025/06/14	13.55%	32.08%	5.66%	6.37%	5.62%	3.28%	3.52%	2.48%	2.29%	3.59%
2025/06/15	11.14%	40.4%	5.64%	6.99%	5.09%	3.39%	3.64%	2.17%	1.16%	2.08%
2025/06/16	11.12%	27.56%	7.05%	7.77%	7.78%	3.79%	3.14%	3.55%	2.89%	2.8%
2025/06/17	11.47%	20.54%	6.65%	9.32%	8.97%	4.56%	4.98%	2.93%	2.19%	3.05%
2025/06/18	14.63%	24.84%	6.37%	8.43%	7.4%	4.32%	3.78%	3.77%	0.98%	3.71%
2025/06/19	16.86%	23.01%	5.95%	6.97%	7.81%	3.85%	3.01%	2.54%	1.45%	3.27%
2025/06/20	17.75%	35.74%	5.3%	4.75%	3.78%	3.01%	3.02%	2.62%	1.24%	2.63%
2025/06/21	17.05%	33.19%	5.66%	7.08%	5.83%	2.77%	3.72%	2.37%	0.51%	2.46%
2025/06/22	14.44%	30.64%	6.14%	5.48%	5.61%	4.03%	4.5%	3.12%	0.85%	3.04%
2025/06/23	15.96%	21.45%	7.9%	7.36%	8.52%	3.92%	3.77%	2.12%	1.31%	3.58%
2025/06/24	19.67%	22.06%	8.78%	7.55%	5.42%	3.76%	3.44%	2.58%	0.81%	2.78%
2025/06/25	19.21%	28.19%	7.39%	6.01%	5.58%	3.7%	4.06%	2.87%	1.71%	3.19%
2025/06/26	19.96%	22.76%	8.23%	5.87%	8.24%	2.67%	3.74%	2.14%	0.61%	2.47%
2025/06/27	19.06%	24.08%	8.99%	6.08%	5.47%	3.44%	4.22%	2.51%	0.65%	2.86%
2025/06/28	16.93%	30.05%	8.42%	6.48%	5.11%	2.98%	3.38%	2.27%	0.92%	2.45%
2025/06/29	23.81%	20.57%	9.67%	8.7%	8.02%	3.43%	3.44%	2.58%	0.87%	1.85%
2025/06/30	30.83%	18.99%	10.04%	9.44%	5.63%	3.46%	3.13%	1.97%	1.52%	0.71%

Optus saw a fluctuating June, starting strong at 26.74% and ending at 30.83%. Telstra’s share peaked mid-month at 40.4%, closing at 18.99%. TPG and Finder had steady growth, while Amazon’s share varied. WhistleOut, FelixMobile, Dodo, Amaysim, and Vodafone maintained lower shares.

Market Exposure

Competitor Count for AUS Telecommunications Wireless Services

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month.

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Competitor Count - Last month
Date	Competitor Count
2025/06/01	105
2025/06/02	109
2025/06/03	108
2025/06/04	105
2025/06/05	106
2025/06/06	104
2025/06/07	101
2025/06/08	107
2025/06/09	108
2025/06/10	102
2025/06/11	104
2025/06/12	102
2025/06/13	104
2025/06/14	103
2025/06/15	106
2025/06/16	107
2025/06/17	107
2025/06/18	110
2025/06/19	104
2025/06/20	101
2025/06/21	105
2025/06/22	107
2025/06/23	108
2025/06/24	115
2025/06/25	110
2025/06/26	111
2025/06/27	116
2025/06/28	113
2025/06/29	113
2025/06/30	107

June saw a dynamic shift in distinct advertisers, starting at 105 and peaking at 116 on June 27. The month concluded with 107, reflecting a slight increase from the start.

Campaign Efficiency

Market Loss & Market Gains for AUS Telecommunications Wireless Services

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

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Market Loss & Market Gains - Last month
Name	Market Trend
optus.com.au	3.75%
boost.com.au	0.74%
vodafone.com.au	0.62%
netgear.com	0.53%
scorptec.com.au	0.4%
everyday.com.au	-0.15%
centrecom.com.au	-0.18%
amaysim.com.au	-0.44%
amazon.com.au	-1.43%
telstra.com.au	-4.89%

Optus.com.au surged with a 3.75% click share increase, while telstra.com.au faced a significant 4.89% decline.

Campaign Efficiency

AUS Telecommunications Wireless Services Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

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Date	telstra.com.au	optus.com.au	amazon.com.au	tpg.com.au	finder.com.au	whistleout.com.au	felixmobile.com.au	amaysim.com.au	vodafone.com.au	superloop.com
2025/06/01	7.19%	19.92%	31.07%	6.65%	5.14%	1.98%	3.28%	3.6%	0.97%	0.14%
2025/06/02	6.44%	17.62%	35.46%	3.37%	3.46%	1.53%	2.94%	3.95%	2.83%	2.31%
2025/06/03	26.24%	12.35%	34.23%	4.24%	2.99%	1.11%	2.73%	0.64%	2.32%	0.45%
2025/06/04	20.41%	10.21%	35.16%	3.57%	3.37%	1.49%	1.99%	1.77%	1.81%	3.12%
2025/06/05	31.15%	9.08%	21.88%	5.21%	5.02%	2.35%	3.73%	3.91%	1.96%	1.45%
2025/06/06	41.47%	8.69%	17.96%	4.14%	4.25%	1.8%	2.92%	1.41%	2%	1.06%
2025/06/07	34.96%	13.35%	21.22%	3.4%	3.15%	1.12%	2.78%	3.04%	2.34%	1.84%
2025/06/08	35.65%	7.32%	23.52%	5.89%	3.06%	1.13%	1.67%	2.74%	1.7%	2.29%
2025/06/09	38.24%	13.1%	20.4%	3.33%	2.59%	1.45%	2.17%	1.97%	1.41%	2.68%
2025/06/10	24.94%	8.84%	35.68%	2.91%	2.54%	1.42%	1.98%	2.04%	2.8%	2.49%
2025/06/11	26.03%	7.79%	30.09%	3.07%	4.08%	1.98%	2.3%	1.22%	3.14%	3.1%
2025/06/12	40.69%	4.18%	18.59%	4.06%	3.35%	1.15%	2%	1.23%	2.42%	5.32%
2025/06/13	48.4%	3.36%	15.08%	3.69%	3.75%	1.91%	2.06%	1.38%	3.22%	0.2%
2025/06/14	38.86%	8.4%	15.87%	3.49%	3.07%	1.63%	2.44%	1.54%	3.64%	1.32%
2025/06/15	52.1%	5.65%	13.1%	3.14%	3.56%	1.78%	2.22%	0.67%	2.47%	0.24%
2025/06/16	35.35%	7.03%	21.84%	3.87%	4.01%	1.99%	1.84%	1.94%	2.98%	0.21%
2025/06/17	25.26%	7.68%	25.28%	4.51%	4.73%	2.33%	3.3%	1.56%	3.05%	3.04%
2025/06/18	30.86%	8.09%	22.54%	3.4%	4.68%	2.12%	2.22%	0.6%	3.66%	2.86%
2025/06/19	26.23%	12.2%	21.52%	3.19%	3.23%	1.75%	1.72%	1.06%	3.51%	2.71%
2025/06/20	45.73%	13.11%	9.75%	2.99%	2.46%	1.57%	1.96%	0.82%	3.06%	0.11%
2025/06/21	39.89%	11.62%	17.3%	3.55%	3.36%	1.37%	2.45%	0.34%	2.83%	1.08%
2025/06/22	38.61%	8.12%	16.27%	3.71%	2.95%	2.1%	2.96%	0.84%	3.6%	0.08%
2025/06/23	24.48%	9.71%	24.85%	4.89%	3.55%	1.91%	2.33%	0.9%	3.61%	1.2%
2025/06/24	29.21%	12.08%	17.51%	6.1%	3.91%	2.15%	1.93%	0.52%	3.1%	2.42%
2025/06/25	36.29%	11.43%	17.1%	4.32%	3.15%	2.16%	2.51%	1.13%	3.42%	0.07%
2025/06/26	28.08%	10.3%	22.16%	4.52%	3.22%	1.51%	2.14%	0.34%	2.96%	3.95%
2025/06/27	32.68%	11.67%	15.43%	4.97%	3.22%	2.06%	2.76%	0.48%	3.16%	2.42%
2025/06/28	38.84%	10.73%	15.08%	4.33%	3.11%	1.56%	1.87%	0.64%	2.71%	3.6%
2025/06/29	27.92%	13.84%	26.04%	4.96%	4.22%	1.8%	2.19%	0.68%	1.95%	1.81%
2025/06/30	26.19%	21.94%	17.93%	6.71%	4.94%	2.21%	2.13%	1.12%	0.57%	0.25%

In June 2025, Telstra’s impression share fluctuated, peaking mid-month. Optus saw a decline, while Amazon maintained a steady presence. TPG and Finder had minor variations. Vodafone and Superloop experienced inconsistent trends. The month concluded with Telstra leading.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for AUS Telecommunications Wireless Services

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

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1
Top 10 WiFi Internet Plans - WiFi Internet Plan Comparison https://www.finder.com.au › broadband › wifi
Compare WiFi Plans from Over 30 Leading ISPs in Australia. See The Latest Broadband Deals.
2
Home Internet Deals | Unlimited NBN plans https://www.superloop.com
Stream Your Favourite Shows, Hassle Free. Enjoy Reliable, High Speed Internet in Your Home. High Speed, Cyber-Safe NBN so You...
3
Special EOFY deals on now https://www.telstra.com.au › telstra › brand
We've got you covered — Get something special with up to $850 off a range of mobiles, internet and accessories. Stream the...
4
Best value 5G home internet | From $49.99/mth for 6 months https://www.tpg.com.au › 5g › home-broadband
Then $59.99/mth. Australia's best value 5G internet. Outstanding Value Canstar Blue 2024. New...
5
Prepaid Plus Recharge | Vodafone Australia https://www.vodafone.com.au
Save $100 with an eligible plan over 24 or 36 mths. Ends 30/06. Vodafone, now with double the network coverage.

In the competitive world of telecommunications, five advertisers stand out with compelling PPC ads. Finder.com.au leads with a comprehensive WiFi plan comparison, highlighting over 30 ISPs. Superloop promises high-speed, cyber-safe NBN for seamless streaming. Telstra tempts with EOFY deals, offering up to $850 off. TPG showcases value with affordable 5G home internet. Vodafone entices with prepaid savings and expanded network coverage. Each ad uniquely addresses consumer needs, from cost savings to enhanced connectivity.

Frequently Asked Questions

Why is the AUS Telecommunications Wireless Services June 2025 Report useful and how should I use it?

Why is the AUS Telecommunications Wireless Services June 2025 Report useful?

Imagine being able to instantly see your competitors Market Share, Share of Spend and their top performing ad copy so you can effectively benchmark your own performance.

Adthena’s PPC Market Share reports provide an instant view of performance insights across hundreds of sub-industries – so you can do just that.

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Data within the AUS Telecommunications Wireless Services June 2025 Report is aggregated every month, highlighting the most significant changes from the previous period.
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The AUS Telecommunications Wireless Services June 2025 Report is powered by Adthena’s Whole Market View, which is the patented technology that drives value for our 300 enterprise customers.

Our unique approach to search intelligence ingests Google’s Keyword Planner into its learning models, providing a more accurate and up-to-date view of keyword data compared to traditional panel data methods.

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Does this include mobile, desktop and Google Shopping data?

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Customer Success Stories

Vodafone case study: Driving click share and sales with strategic insights from Adthena

Vodafone used Adthena data to optimize results from the launch of the Samsung S22 product. Combining Adthena’s Strategic Insights with Google Smart Bidding, Vodafone was able to maintain a flexible strategy that leveraged both manual and automated bidding. Leveraging Adthena’s Search Term Opportunities report also allowed Vodafone to implement 27 keyword terms across their business line, driving an increase in revenue at a positive ROAS.Read case study

VodafoneZiggo case study: Boosting sales by 500% with a winning PPC strategy

VodafoneZiggo was looking to maximize revenue from its paid search campaigns while reducing costs and streamlining workflows. By leveraging Adthena’s data-driven insights and time-saving automation, the team gained full visibility into their ad spend performance and optimized budget allocation.Read case study

Havas Market & Arena Media PPC case study: Brand Protection success with Adthena

Havas Market & Arena Media used Adthena's infringement data to combat rising CPCs from competitive brand bidding, escalating violations to Google and protecting their client’s brand. Read case study

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Related reports

Telecommunications

AUS Telecommunications Wireless Services - PPC Market Share Analysis June 2025

Share of Clicks for top 10 AUS Telecommunications Wireless Services brands

Share of Spend for the top 10 AUS Telecommunications Wireless Services brands

Competitor Count for AUS Telecommunications Wireless Services

Market Loss & Market Gains for AUS Telecommunications Wireless Services

AUS Telecommunications Wireless Services Share of Impressions

Google Text Ad Copy Insights & Creative Trends for AUS Telecommunications Wireless Services

Frequently Asked Questions

Why is the AUS Telecommunications Wireless Services June 2025 Report useful and how should I use it?

Why is the AUS Telecommunications Wireless Services June 2025 Report useful?

How often is the data updated?

How does Adthena collect this data?

How accurate is the AUS Telecommunications Wireless Services June 2025 Report?

Does this include mobile, desktop and Google Shopping data?

Who is this AUS Telecommunications Wireless Services June 2025 Report for?

Can I get a custom report for my brand?

What is Ask Arlo?

Customer Success Stories

Vodafone case study: Driving click share and sales with strategic insights from Adthena

VodafoneZiggo case study: Boosting sales by 500% with a winning PPC strategy

Havas Market & Arena Media PPC case study: Brand Protection success with Adthena

Get the full picture

See this data specific to your brand performance

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