AUS Telecommunications Wireless Services - PPC Market Share Analysis October 2025

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the AUS Wireless Services category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Google AI Overview visibility for Telecommunications Wireless Services AUS

See how often AIOs appear and how search intent is distributed across buying signals.

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AIO Frequency

How often a Google AI overview appears on search terms relevant to this category.

Frequency	Percentage
Frequency	15.0289017341
	84.9710982659

15%

Complex Query Frequency

A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.

Frequency	Percentage
Frequency	38
	62

38%

Search Intent Distribution

Breakdown of search queries by their underlying goal.

Intent	Distribution
Investigational	12%
Transactional	18%
Navigational	6%
Seasonal	0%
Local	2%
Problem Solving	10%

Market Exposure

Share of Clicks for top 10 AUS Telecommunications Wireless Services brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

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Share of Clicks - Last month

Share of Clicks - Last month
Domain	Share of clicks
telstra.com.au	27.22
amazon.com.au	20.49
optus.com.au	12.41
finder.com.au	7.5
felixmobile.com.au	4.61
whistleout.com.au	3.18
tpg.com.au	2.78
amaysim.com.au	1.65
dodo.com	1.61
vodafone.com.au	1.31
others	17.24

telstra.com.au - 27.22%
amazon.com.au - 20.49%
optus.com.au - 12.41%
finder.com.au - 7.5%
felixmobile.com.au - 4.61%
whistleout.com.au - 3.18%
tpg.com.au - 2.78%
amaysim.com.au - 1.65%
dodo.com - 1.61%
vodafone.com.au - 1.31%
others - 17.24%

In the competitive landscape of Google’s PPC, Telstra leads with 27.22% click share, followed by Amazon at 20.49%. Others collectively hold 17.24%, showcasing diverse advertiser presence.

Market Exposure

Share of Spend for the top 10 AUS Telecommunications Wireless Services brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month.

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Share of Spend - Last Month

Share of Spend - Last Month
Date	amazon.com.au	felixmobile.com.au	tpg.com.au	optus.com.au	finder.com.au	whistleout.com.au	iinet.net.au	dodo.com	telstra.com.au	amaysim.com.au
2025/10/01	22.04%	7.07%	2.61%	9.22%	6.2%	3.19%	0.77%	2.44%	26.19%	0.83%
2025/10/02	16.62%	8.09%	2.34%	10.03%	7.56%	2.92%	0.7%	3.47%	28.17%	2.2%
2025/10/03	7.19%	8.49%	2.06%	12.61%	8.47%	4.1%	0.6%	3.07%	33.42%	1.57%
2025/10/04	17.86%	8.23%	1.71%	11.66%	8.64%	3.19%	0.46%	3.04%	23.21%	2.01%
2025/10/05	25.7%	6.7%	0.84%	17.15%	6.45%	2.21%	0.55%	2.67%	20.63%	1.52%
2025/10/06	23.66%	6.84%	0.82%	13.93%	7.73%	2.39%	0.75%	2.62%	18.91%	1.71%
2025/10/07	28.56%	7.35%	0.95%	11.61%	6.27%	2.48%	0.65%	2.96%	22.15%	2.72%
2025/10/08	26.05%	7.83%	2.34%	10.34%	6.41%	3.32%	1.12%	3.37%	22.16%	1.71%
2025/10/09	16.66%	9.24%	3.16%	11.15%	7.85%	2.89%	0.66%	3.41%	29.04%	2.1%
2025/10/10	18.02%	7.66%	2.41%	13.59%	6.32%	2.83%	0.67%	2.5%	31.65%	1.73%
2025/10/11	19.61%	7.98%	2.26%	9.47%	5.87%	1.9%	0.35%	2.18%	37.81%	1.15%
2025/10/12	25.54%	6.71%	2.05%	7.74%	4.96%	1.6%	0.34%	2.22%	34.85%	1.1%
2025/10/13	25.42%	8.7%	2.21%	14.47%	5.48%	1.6%	0.38%	2.43%	22.13%	1.63%
2025/10/14	17.27%	12.41%	3.19%	11.12%	7.1%	3.16%	0.57%	3.53%	21.44%	1.76%
2025/10/15	30.82%	13.63%	2.9%	10.69%	8.78%	3.52%	1.09%	4.19%	2.92%	2.04%
2025/10/16	18.93%	15.35%	3.31%	15.25%	8.59%	3.2%	1.39%	4.07%	1.84%	2.44%
2025/10/17	14.09%	15.45%	4.41%	24.12%	6.88%	3.14%	3.03%	2.94%	2.34%	2.29%
2025/10/18	32.02%	13.23%	4.29%	12.15%	5.72%	2.25%	2.85%	2.92%	1.81%	2.55%
2025/10/19	28.53%	13.68%	5.37%	13.28%	5.97%	2.72%	3.1%	3.38%	3.28%	1.65%
2025/10/20	18.62%	16.47%	6.97%	17.8%	7.54%	3.03%	4.45%	4.15%	2.25%	1.77%
2025/10/21	13.67%	15.92%	6.22%	18.36%	10.25%	3.52%	5.04%	3.63%	1.8%	2.41%
2025/10/22	18.03%	17.2%	7.28%	8.24%	9.09%	4.45%	3.75%	3.52%	2.55%	1.87%
2025/10/23	13.43%	17.04%	7.48%	15.45%	9.66%	4.73%	3.79%	3.26%	3.29%	1.85%
2025/10/24	21.87%	14.15%	5.16%	12.74%	8.05%	3.49%	3.58%	2.38%	8.23%	2.13%
2025/10/25	14.37%	13.26%	5.57%	16.08%	9.17%	3.68%	4.17%	2.31%	7.46%	1.77%
2025/10/26	11.4%	12.25%	5.85%	11%	7.68%	3.24%	3.28%	2.81%	26.26%	1.7%
2025/10/27	15.42%	12.23%	5.01%	10.99%	8.73%	3.56%	3.07%	2.4%	19.75%	1.41%
2025/10/28	19.12%	12.35%	6.76%	10.86%	9.5%	3.68%	3.48%	2.32%	9.01%	1.24%
2025/10/29	24.7%	11.94%	7.84%	11.16%	10.1%	3.71%	3.96%	2.52%	1.96%	2.19%
2025/10/30	21.28%	12.69%	9.94%	9.35%	9.84%	5.18%	4.71%	2.89%	2.11%	1.74%
2025/10/31	16.28%	13.67%	9.93%	9.87%	9.63%	4.76%	4.44%	3.13%	3.07%	1.67%

amazon.com.au
felixmobile.com.au
tpg.com.au
optus.com.au
finder.com.au
whistleout.com.au
iinet.net.au
dodo.com
telstra.com.au
amaysim.com.au

Amazon.com.au’s PPC spend fluctuated, peaking mid-month. Telstra.com.au saw a sharp decline after a strong start. Optus.com.au maintained steady growth, while Felixmobile.com.au showed consistent performance. October ended with diverse trends.

Market Exposure

Competitor Count for AUS Telecommunications Wireless Services

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month.

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Competitor Count - Last month

Competitor Count - Last month
Date	Competitor Count
2025/10/01	123
2025/10/02	121
2025/10/03	119
2025/10/04	117
2025/10/05	116
2025/10/06	120
2025/10/07	113
2025/10/08	112
2025/10/09	113
2025/10/10	111
2025/10/11	109
2025/10/12	109
2025/10/13	110
2025/10/14	107
2025/10/15	111
2025/10/16	111
2025/10/17	115
2025/10/18	111
2025/10/19	113
2025/10/20	108
2025/10/21	110
2025/10/22	109
2025/10/23	110
2025/10/24	111
2025/10/25	106
2025/10/26	107
2025/10/27	106
2025/10/28	108
2025/10/29	114
2025/10/30	105
2025/10/31	106

Advertisers fluctuated throughout October, starting at 123, dipping to 105, and ending at 106.

Campaign Efficiency

Market Loss & Market Gains for AUS Telecommunications Wireless Services

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

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Market Loss & Market Gains - Last month

Market Loss & Market Gains - Last month
Name	Market Trend
finder.com.au	3.68%
tpg.com.au	3.37%
optus.com.au	3.07%
amazon.com.au	2.61%
felixmobile.com.au	2.12%
scorptec.com.au	-0.17%
eero.com	-0.2%
telechoice.com.au	-0.21%
superloop.com	-0.23%
telstra.com.au	-25.01%

Finder.com.au leads with a 3.68% click share increase, while Telstra.com.au drops significantly by 25.01%.

Campaign Efficiency

AUS Telecommunications Wireless Services Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

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Date	amazon.com.au	optus.com.au	felixmobile.com.au	finder.com.au	tpg.com.au	telstra.com.au	whistleout.com.au	vodafone.com.au	dodo.com	amaysim.com.au
2025/10/01	20.27%	6.19%	3.21%	3.37%	0.86%	48.56%	1.83%	0.76%	0.95%	0.46%
2025/10/02	14.46%	6.7%	4.3%	4.3%	0.87%	51.21%	1.59%	0.29%	1.93%	1.56%
2025/10/03	5.16%	7.54%	4%	4.61%	0.91%	62.52%	2.29%	0.48%	1.31%	1.1%
2025/10/04	15.55%	8.52%	4.55%	5.18%	1.1%	43.38%	1.86%	0.62%	1.54%	1.42%
2025/10/05	23.89%	13.51%	3.37%	4.4%	0.55%	38.98%	1.51%	0.18%	1.31%	1.19%
2025/10/06	22.68%	10.45%	3.24%	5.91%	0.74%	34.17%	1.7%	0.31%	1.51%	1.49%
2025/10/07	26.19%	10.48%	3.28%	4.37%	0.94%	37.13%	1.66%	0.44%	1.75%	3.12%
2025/10/08	25.84%	9.62%	3.09%	4.92%	2.16%	35.96%	2.54%	0.21%	1.8%	1.4%
2025/10/09	15.88%	10.01%	4.31%	6.27%	3.03%	42.95%	2.15%	0.31%	2.06%	1.76%
2025/10/10	18.64%	13.45%	3.43%	5.16%	2.54%	41.17%	2.41%	1.04%	1.41%	1.42%
2025/10/11	19.59%	8.75%	3.5%	4.74%	2.04%	48.35%	1.51%	0.91%	0.97%	0.79%
2025/10/12	26.36%	8.41%	2.79%	4.36%	2.24%	40.99%	1.34%	0.99%	1.16%	0.87%
2025/10/13	27.88%	14.5%	3.94%	4.73%	1.89%	28.49%	1.35%	1.04%	1.45%	1.31%
2025/10/14	19.79%	11.2%	5.76%	6.5%	3.15%	30.57%	3.16%	2.15%	1.72%	1.52%
2025/10/15	37.51%	10.87%	6.67%	8.89%	3.64%	5.21%	3.88%	2.81%	2.14%	1.88%
2025/10/16	22.59%	17.01%	9.03%	7.79%	2.93%	3.78%	3.14%	4.47%	3.19%	2.84%
2025/10/17	18.46%	24.03%	8.91%	6.69%	4.6%	4.03%	3.39%	3.16%	1.52%	2.41%
2025/10/18	37.41%	12.45%	8.57%	4.93%	4.21%	2.41%	2.04%	1.4%	2.24%	2.52%
2025/10/19	35.33%	15.4%	7.41%	4.92%	4.89%	4.66%	2.43%	0.22%	1.94%	1.43%
2025/10/20	29.42%	20.41%	8.63%	6.93%	5.97%	4.13%	3.21%	1.09%	2.08%	1.64%
2025/10/21	21.12%	21.16%	7.92%	10.54%	5.75%	3.25%	3.75%	2.46%	1.64%	2.68%
2025/10/22	28.35%	8.73%	8.6%	9.34%	6.21%	4.71%	5.34%	2.09%	1.37%	1.86%
2025/10/23	16.56%	23.4%	8.73%	9.24%	6.47%	5.13%	4.98%	5.16%	1.2%	1.45%
2025/10/24	31.5%	14.35%	7.71%	7.34%	4.47%	9.78%	3.21%	5.27%	1.41%	1.87%
2025/10/25	20.49%	21.08%	6.65%	8.55%	4.84%	9.75%	3.55%	4.7%	1.09%	1.37%
2025/10/26	14.95%	13.93%	6.95%	7.06%	5.25%	32.19%	3.2%	1.77%	1.24%	1.61%
2025/10/27	20.84%	12.5%	7.03%	8.13%	4.17%	23.69%	3.4%	2.74%	1.43%	1.29%
2025/10/28	25.67%	11.39%	6.81%	7.95%	6.03%	13.76%	3.27%	3.22%	1.07%	1.09%
2025/10/29	33.04%	12.15%	6.76%	9.43%	5.54%	2.78%	3.34%	2.92%	1.67%	2.2%
2025/10/30	30.27%	10.6%	6.93%	8.98%	7.63%	3.79%	5.36%	1.75%	1.94%	1.81%
2025/10/31	23.23%	11.71%	9.12%	8.5%	7.2%	5.36%	4.54%	3.4%	2.33%	1.8%

amazon.com.au
optus.com.au
felixmobile.com.au
finder.com.au
tpg.com.au
telstra.com.au
whistleout.com.au
vodafone.com.au
dodo.com
amaysim.com.au

Amazon.com.au’s impression share fluctuated, peaking at 37.51% mid-month. Optus.com.au saw a steady rise, ending at 11.71%. Telstra.com.au’s share dropped significantly, closing at 5.36%.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for AUS Telecommunications Wireless Services

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

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Google Text Ad Copy Insights & Creative Trends for AUS Telecommunications Wireless Services - Last month

1
Low priced WiFi extender - Fast delivery with Prime https://www.amazon.com.au › shop › computer
Browse & Discover Thousands of products. Read Customer Reviews and Find Best Sellers. Free Delivery on Eligible Orders. Shop Low Prices & Top...
2
Top 10 Prepaid SIM Plans | Top Australian Mobile Plans https://www.finder.com.au › mobile › prepaid
Find A Great Value Mobile Plan In Just 60 Seconds With Finder's Comparison Tools.
3
New iPhone 17 Pro | Buy Now | Trade-In And Get Up To $1500 https://www.optus.com.au › iphone-17-pro › order-now
Get A Gift Card Up To $1500 When You Trade-In An Eligible Device. End 31/10 T&Cs Apply
4
Telstra Australia https://www.telstra.com.au › telstra › australia
We've got you covered — Stream the world's best entertainment on AU's largest mobile network. Learn how today. Join AU's largest mobile network for your mobile, broadband and entertainment plans.
5
From $12.50/mth first 6 mths - Cheap prepaid mobile plans http://www.tpg.com.au › mobile
Browse TPG's affordable SIM Only mobile plans. No lock-in contract. Sign up online. 50GB SIM for $17.50/mth first 6 months, then $35/mth. T&C apply.

In the competitive landscape of Google’s SERP, Amazon.com.au entices with low-priced WiFi extenders and fast Prime delivery. Finder.com.au simplifies prepaid SIM plan comparisons, while Optus.com.au offers lucrative trade-in deals for the iPhone 17 Pro. Telstra.com.au highlights its expansive network and entertainment options, and TPG.com.au attracts with affordable, no-contract mobile plans.

Frequently Asked Questions

Why is the AUS Telecommunications Wireless Services October 2025 Report useful and how should I use it?

Why is the AUS Telecommunications Wireless Services October 2025 Report useful?

Imagine being able to instantly see your competitors Market Share, Share of Spend and their top performing ad copy so you can effectively benchmark your own performance.

Adthena’s PPC Market Share reports provide an instant view of performance insights across hundreds of sub-industries – so you can do just that.

How to use the AUS Telecommunications Wireless Services October 2025 Report
Think of these reports as a cheat sheet for your industry’s search landscape. Check out this short article for a breakdown of each report and how they can benefit your strategy.
How often is the data updated?

Data within the AUS Telecommunications Wireless Services October 2025 Report is aggregated every month, highlighting the most significant changes from the previous period.
How does Adthena collect this data?

We use observed data from Google’s search results pages. With 20 million Google SERPs indexed per day. Adthena forms a global index of publicly available searches on Google.

On top of observed data, our data science models and patented technology expand on the insights through estimated metrics like market share, share of spend, and more.

We have 12 years of historical data across industries and our custom-built AI models learn from continuously updated data every day.
How accurate is the AUS Telecommunications Wireless Services October 2025 Report?

The AUS Telecommunications Wireless Services October 2025 Report is powered by Adthena’s Whole Market View, which is the patented technology that drives value for our 300 enterprise customers.

Our unique approach to search intelligence ingests Google’s Keyword Planner into its learning models, providing a more accurate and up-to-date view of keyword data compared to traditional panel data methods.

With daily data collection and updates, Adthena offers a closer-to-real-time view of the Google Ads auction, enabling timely insights and adjustments.

Adthena focuses specifically on Google Ads, providing a deep dive into the channel and offering detailed insights into its workings. By processing 10 TB of new data daily and employing AI and machine learning models to analyze millions of Google Ads searches per second, Adthena provides a comprehensive and in-depth view of the competitive landscape.

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Does this include mobile, desktop and Google Shopping data?

Yes. The AUS Telecommunications Wireless Services October 2025 Report aggregates data from across both device types and Google Shopping.
Who is this AUS Telecommunications Wireless Services October 2025 Report for?

The AUS Telecommunications Wireless Services October 2025 Report is for enterprise brands and agencies who want quick and high-level, historical benchmarks that are easily digestible and reveal insights, trends and market winners relevant to their own industry.
Can I get a custom report for my brand?

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Customer Success Stories

Vodafone case study: Driving click share and sales with strategic insights from Adthena

Vodafone used Adthena data to optimize results from the launch of the Samsung S22 product. Combining Adthena’s Strategic Insights with Google Smart Bidding, Vodafone was able to maintain a flexible strategy that leveraged both manual and automated bidding. Leveraging Adthena’s Search Term Opportunities report also allowed Vodafone to implement 27 keyword terms across their business line, driving an increase in revenue at a positive ROAS.Read case study

VodafoneZiggo case study: Boosting sales by 500% with a winning PPC strategy

VodafoneZiggo was looking to maximize revenue from its paid search campaigns while reducing costs and streamlining workflows. By leveraging Adthena’s data-driven insights and time-saving automation, the team gained full visibility into their ad spend performance and optimized budget allocation.Read case study

Havas Market & Arena Media PPC case study: Brand Protection success with Adthena

Havas Market & Arena Media used Adthena's infringement data to combat rising CPCs from competitive brand bidding, escalating violations to Google and protecting their client’s brand.

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Our search consultants can introduce you to Whole Market View data that is specific to your organization, based on the size of the relevant search term and competitor universe, and the locations that you need monitoring.

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AUS Telecommunications Wireless Services - PPC Market Share Analysis October 2025

Wireless Services – AUS

Google AI Overview visibility for Telecommunications Wireless Services AUS

AIO Frequency

Complex Query Frequency

Search Intent Distribution

Share of Clicks for top 10 AUS Telecommunications Wireless Services brands

Share of Spend for the top 10 AUS Telecommunications Wireless Services brands

Competitor Count for AUS Telecommunications Wireless Services

Market Loss & Market Gains for AUS Telecommunications Wireless Services

AUS Telecommunications Wireless Services Share of Impressions

Google Text Ad Copy Insights & Creative Trends for AUS Telecommunications Wireless Services

Frequently Asked Questions

Why is the AUS Telecommunications Wireless Services October 2025 Report useful and how should I use it?

Why is the AUS Telecommunications Wireless Services October 2025 Report useful?

How often is the data updated?

How does Adthena collect this data?

How accurate is the AUS Telecommunications Wireless Services October 2025 Report?

Does this include mobile, desktop and Google Shopping data?

Who is this AUS Telecommunications Wireless Services October 2025 Report for?

Can I get a custom report for my brand?

What is Ask Arlo?

Customer Success Stories

Vodafone case study: Driving click share and sales with strategic insights from Adthena

VodafoneZiggo case study: Boosting sales by 500% with a winning PPC strategy

Havas Market & Arena Media PPC case study: Brand Protection success with Adthena

Get the full picture

See this data specific to your brand performance

Related reports

US Wireless Services

UK Wireless Services