Share of Clicks for top 10 UK Travel Activities brands
Here are the Top 10 competitors in the industry by Share of Clicks for the last month.
| Domain | Share of clicks |
|---|---|
| getyourguide.com | 11.46 |
| viator.com | 8.76 |
| tripadvisor.co.uk | 6.23 |
| onthebeach.co.uk | 5.95 |
| londoneye.com | 3.54 |
| booking.com | 2.95 |
| loveholidays.com | 2.69 |
| london-tickets.co.uk | 2.61 |
| royalcaribbean.com | 2.31 |
| attractiontickets.com | 2.27 |
| others | 51.23 |
- getyourguide.com - 11.46%
- viator.com - 8.76%
- tripadvisor.co.uk - 6.23%
- onthebeach.co.uk - 5.95%
- londoneye.com - 3.54%
- booking.com - 2.95%
- loveholidays.com - 2.69%
- london-tickets.co.uk - 2.61%
- royalcaribbean.com - 2.31%
- attractiontickets.com - 2.27%
- others - 51.23%
Copyright © Adthena. All rights reserved.
In the travel activities PPC landscape, ‘getyourguide.com’ leads with 11.46% click share, followed by ‘viator.com’ at 8.76%. ‘Others’ dominate with 51.23%, highlighting diverse competition.
Share of Spend for the top 10 UK Travel Activities brands
Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month.
| Date | getyourguide.com | viator.com | booking.com | tripadvisor.co.uk | loveholidays.com | jet2holidays.com | london-tickets.co.uk | attractiontickets.com | easyjet.com | londoneye.com |
|---|---|---|---|---|---|---|---|---|---|---|
| 2025/11/01 | 14.25% | 10.64% | 3.31% | 7.28% | 3.27% | 1.72% | 2.97% | 1.3% | 2.5% | 1.9% |
| 2025/11/02 | 12.92% | 10.9% | 4.16% | 8.03% | 2.68% | 1.48% | 4.15% | 1.23% | 2.49% | 3.47% |
| 2025/11/03 | 14.35% | 10.85% | 3.67% | 6.63% | 2.65% | 1.95% | 2.83% | 0.94% | 1.88% | 2.72% |
| 2025/11/04 | 14.18% | 9.67% | 4.27% | 6.99% | 2.75% | 1.65% | 3.3% | 1.21% | 1.89% | 2.17% |
| 2025/11/05 | 14.42% | 10.93% | 3.83% | 5.39% | 2.45% | 1.83% | 3.35% | 0.97% | 0.74% | 2.79% |
| 2025/11/06 | 15.11% | 10.38% | 3.16% | 7.37% | 1.8% | 1.27% | 4.13% | 1.04% | 1.29% | 2.52% |
| 2025/11/07 | 14.73% | 10.15% | 3.15% | 6.17% | 2.01% | 1.43% | 3.19% | 1.25% | 2.45% | 2.92% |
| 2025/11/08 | 15.02% | 9.97% | 3.37% | 7.23% | 2.77% | 2.26% | 3.92% | 1.36% | 1.88% | 2.59% |
| 2025/11/09 | 14.95% | 12.01% | 3.31% | 6.88% | 2.79% | 1.72% | 2.73% | 1.34% | 2.46% | 2.3% |
| 2025/11/10 | 13.93% | 11.89% | 2.7% | 8.93% | 3.93% | 1.65% | 2.16% | 1.42% | 1.61% | 1.99% |
| 2025/11/11 | 14.35% | 14.58% | 1.97% | 6.72% | 2.94% | 1.71% | 3.72% | 1.17% | 1.26% | 2.57% |
| 2025/11/12 | 14.98% | 12.23% | 2.3% | 7.02% | 2.61% | 1.68% | 3.21% | 1.21% | 1.4% | 2.47% |
| 2025/11/13 | 14.65% | 11.08% | 2.94% | 6.3% | 2.19% | 0.94% | 3.09% | 1.57% | 2.49% | 1.54% |
| 2025/11/14 | 14.94% | 11.16% | 2.87% | 8.11% | 2.86% | 1% | 4.17% | 1.48% | 1.97% | 1.42% |
| 2025/11/15 | 14.55% | 12.65% | 3% | 8.59% | 3.16% | 1.03% | 3.21% | 1.5% | 2.06% | 2.44% |
| 2025/11/16 | 13.33% | 12.22% | 2.89% | 9.22% | 3.53% | 1.15% | 3.76% | 1.23% | 1.7% | 2.18% |
| 2025/11/17 | 14.19% | 12.26% | 2.05% | 8.25% | 3.62% | 0.92% | 2.22% | 1.58% | 3.54% | 1.35% |
| 2025/11/18 | 14.7% | 11.86% | 2.62% | 6.46% | 3.75% | 1.15% | 2.51% | 1.35% | 3.08% | 1.74% |
| 2025/11/19 | 14.42% | 11.43% | 2.88% | 6.04% | 3.35% | 1.13% | 2.06% | 1.38% | 2.82% | 2.11% |
| 2025/11/20 | 13.21% | 11.12% | 4.66% | 7.04% | 3.28% | 1.09% | 2.38% | 1.43% | 1.58% | 1.58% |
| 2025/11/21 | 12.95% | 10.39% | 3.68% | 6.32% | 3.8% | 1.03% | 2.52% | 1.95% | 1.46% | 0.75% |
| 2025/11/22 | 12.5% | 10.18% | 5.08% | 7.36% | 2.85% | 0.96% | 3.19% | 1.58% | 1.9% | 2.82% |
| 2025/11/23 | 13.25% | 11.24% | 6.39% | 6.9% | 2.94% | 1.04% | 2.98% | 1.9% | 2.44% | 0.97% |
| 2025/11/24 | 13.08% | 10.67% | 6.16% | 5.97% | 2.7% | 1.29% | 2.75% | 1.17% | 1.93% | 2.1% |
| 2025/11/25 | 11.94% | 10.4% | 5.49% | 5.18% | 3% | 1.55% | 2.76% | 2.26% | 1.3% | 1.63% |
| 2025/11/26 | 12.55% | 11% | 5.67% | 4.95% | 2.62% | 1.64% | 1.62% | 2.19% | 1.26% | 1.87% |
| 2025/11/27 | 11.64% | 10.5% | 5.92% | 4.46% | 3.1% | 1.57% | 1.83% | 2.19% | 1.53% | 3.02% |
| 2025/11/28 | 10.98% | 9.24% | 7.46% | 4.17% | 2.41% | 2.61% | 1.85% | 2.29% | 1.33% | 2.51% |
| 2025/11/29 | 11.31% | 9.8% | 6.96% | 4.25% | 2.78% | 2.26% | 2.37% | 1.77% | 1.61% | 2.71% |
| 2025/11/30 | 11.52% | 9.94% | 7.3% | 4.55% | 3.69% | 2.63% | 2.58% | 1.89% | 1.7% | 1.67% |
- getyourguide.com
- viator.com
- booking.com
- tripadvisor.co.uk
- loveholidays.com
- jet2holidays.com
- london-tickets.co.uk
- attractiontickets.com
- easyjet.com
- londoneye.com
Copyright © Adthena. All rights reserved.
In November 2025, GetYourGuide led with a fluctuating spend share, peaking mid-month. Viator saw a mid-month surge, while Booking.com steadily climbed. Tripadvisor’s share declined, and Loveholidays showed variability. The month ended with diverse trends.
Competitor Count for UK Travel Activities
Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month.
| Date | Competitor Count |
|---|---|
| 2025/11/01 | 2083 |
| 2025/11/02 | 2113 |
| 2025/11/03 | 2119 |
| 2025/11/04 | 2134 |
| 2025/11/05 | 2104 |
| 2025/11/06 | 2127 |
| 2025/11/07 | 2136 |
| 2025/11/08 | 2083 |
| 2025/11/09 | 2060 |
| 2025/11/10 | 1980 |
| 2025/11/11 | 1874 |
| 2025/11/12 | 1955 |
| 2025/11/13 | 1911 |
| 2025/11/14 | 1878 |
| 2025/11/15 | 1827 |
| 2025/11/16 | 1828 |
| 2025/11/17 | 1788 |
| 2025/11/18 | 1807 |
| 2025/11/19 | 1823 |
| 2025/11/20 | 1766 |
| 2025/11/21 | 1814 |
| 2025/11/22 | 1782 |
| 2025/11/23 | 1808 |
| 2025/11/24 | 1766 |
| 2025/11/25 | 1779 |
| 2025/11/26 | 1787 |
| 2025/11/27 | 1778 |
| 2025/11/28 | 1804 |
| 2025/11/29 | 1740 |
| 2025/11/30 | 1746 |
Copyright © Adthena. All rights reserved.
November began with 2,083 advertisers, peaking at 2,136 on the 7th. A decline followed, reaching 1,740 by month’s end.
