Share of Clicks for top 10 UK Travel Holiday Type brands
Here are the Top 10 competitors in the industry by Share of Clicks for the last month.
| Domain | Share of clicks |
|---|---|
| loveholidays.com | 39.77 |
| onthebeach.co.uk | 10.85 |
| tui.co.uk | 6.91 |
| lastminute.com | 4.81 |
| easyjet.com | 4.7 |
| jet2holidays.com | 3.45 |
| haven.com | 2.99 |
| booking.com | 2.77 |
| pocruises.com | 2.58 |
| wowcher.co.uk | 1.63 |
| others | 19.54 |
- loveholidays.com - 39.77%
- onthebeach.co.uk - 10.85%
- tui.co.uk - 6.91%
- lastminute.com - 4.81%
- easyjet.com - 4.7%
- jet2holidays.com - 3.45%
- haven.com - 2.99%
- booking.com - 2.77%
- pocruises.com - 2.58%
- wowcher.co.uk - 1.63%
- others - 19.54%
Copyright © Adthena. All rights reserved.
Loveholidays.com dominates with 39.77% click share, while ‘others’ collectively hold 19.54%. On the Beach follows at 10.85%, showcasing diverse advertiser presence.
Share of Spend for the top 10 UK Travel Holiday Type brands
Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month.
| Date | loveholidays.com | onthebeach.co.uk | easyjet.com | jet2holidays.com | tui.co.uk | lastminute.com | booking.com | wowcher.co.uk | teletextholidays.co.uk | thomascook.com |
|---|---|---|---|---|---|---|---|---|---|---|
| 2026/10/01 | 33.02% | 9.39% | 5.91% | 2.7% | 6.16% | 8% | 4.66% | 1.11% | 1.18% | 3.08% |
| 2026/10/02 | 33.53% | 11.2% | 7.37% | 2.79% | 5.27% | 7.02% | 4.18% | 1.58% | 1.51% | 1.64% |
| 2026/10/03 | 32.06% | 10.68% | 7.91% | 2.68% | 5.49% | 6.92% | 4.07% | 1.35% | 2.36% | 2.2% |
| 2026/10/04 | 31.31% | 10.52% | 7.4% | 2.69% | 6.04% | 6.18% | 4.16% | 1.32% | 2.67% | 1.99% |
| 2026/10/05 | 32.36% | 9.77% | 8.56% | 3.7% | 4.27% | 5.97% | 4.18% | 1.4% | 2.52% | 1.57% |
| 2026/10/06 | 34.01% | 11.2% | 5.66% | 4.15% | 4.58% | 5.79% | 4.27% | 1.84% | 2.63% | 1.56% |
| 2026/10/07 | 35.38% | 10.52% | 4.71% | 4.18% | 4.33% | 6.54% | 4.19% | 2.04% | 1.5% | 1.46% |
| 2026/10/08 | 33.19% | 8.28% | 5.96% | 4.08% | 4.76% | 6.61% | 4.29% | 2.04% | 1.88% | 2.54% |
| 2026/10/09 | 31.95% | 9.73% | 8.05% | 4.97% | 4.79% | 5.79% | 3.72% | 1.61% | 1.65% | 1.11% |
| 2026/10/10 | 29.51% | 10.99% | 10.16% | 4.55% | 4.09% | 7.05% | 3.89% | 1.48% | 1.33% | 1.05% |
| 2026/10/11 | 29.03% | 10.63% | 11.11% | 4.05% | 5.62% | 6.26% | 3.56% | 1.41% | 1.13% | 0.94% |
| 2026/10/12 | 31% | 9.64% | 10.49% | 3.89% | 6.57% | 6.05% | 3.42% | 1.38% | 1.4% | 0.74% |
| 2026/10/13 | 30.61% | 10.45% | 8.86% | 3.8% | 7.26% | 7.28% | 2.88% | 1.48% | 1.44% | 0.95% |
| 2026/10/14 | 29.08% | 9.07% | 7.18% | 4.03% | 8.29% | 8.78% | 2.89% | 1.53% | 2.06% | 1.06% |
| 2026/10/15 | 30.36% | 10.1% | 6.17% | 3.85% | 8.34% | 9.02% | 2.9% | 1.71% | 1.87% | 1.07% |
| 2026/10/16 | 28.41% | 11.93% | 5.92% | 5.01% | 7.66% | 8.34% | 3.31% | 1.66% | 1.25% | 1.69% |
| 2026/10/17 | 27.4% | 12.01% | 5.56% | 4.65% | 8.9% | 7.88% | 3.56% | 1.56% | 0.85% | 1.94% |
| 2026/10/18 | 29.17% | 10.97% | 5.13% | 5.33% | 8.69% | 8.09% | 3.06% | 2.12% | 0.93% | 2.17% |
| 2026/10/19 | 29.69% | 10.64% | 5.95% | 5.85% | 8.12% | 7.22% | 3.22% | 2.28% | 1.56% | 2.05% |
| 2026/10/20 | 31.76% | 9.7% | 5.61% | 4.8% | 8.01% | 6.76% | 3.23% | 2.67% | 1.66% | 1.61% |
| 2026/10/21 | 28.96% | 10.54% | 6.09% | 4.88% | 7.15% | 7.49% | 3.83% | 2.84% | 2.44% | 1.37% |
| 2026/10/22 | 29.81% | 11.31% | 7.62% | 4.17% | 6.07% | 6.5% | 3.66% | 2.34% | 2.21% | 1.29% |
| 2026/10/23 | 26.77% | 11.59% | 7.99% | 3.85% | 5.97% | 6.75% | 4.01% | 2.11% | 2.31% | 1.09% |
| 2026/10/24 | 25.72% | 11.13% | 8.46% | 5.83% | 7.88% | 6.36% | 3.03% | 1.84% | 1.67% | 1.69% |
| 2026/10/25 | 25.72% | 12.95% | 8.44% | 5.05% | 6.79% | 6.29% | 3.6% | 1.8% | 0.86% | 2.76% |
| 2026/10/26 | 25.2% | 12.01% | 6.33% | 5.91% | 6.41% | 6.59% | 3.75% | 1.67% | 1.97% | 2.1% |
| 2026/10/27 | 25.77% | 12.6% | 6.63% | 6.15% | 6.6% | 5.81% | 4.06% | 1.86% | 1.05% | 1.54% |
| 2026/10/28 | 23.67% | 12.73% | 5.61% | 6.13% | 7.02% | 6.65% | 3.75% | 1.81% | 1.91% | 1.29% |
| 2026/10/29 | 25.27% | 10.19% | 6.7% | 9.56% | 6.06% | 6.16% | 3.81% | 1.51% | 1.78% | 1% |
| 2026/10/30 | 21.85% | 9.64% | 8.27% | 14.83% | 5.56% | 5.74% | 3.62% | 1.64% | 0.91% | 0.83% |
| 2026/10/31 | 25.79% | 11.03% | 10.33% | 9.32% | 6.05% | 4.69% | 2.8% | 2.07% | 1.18% | 1.08% |
- loveholidays.com
- onthebeach.co.uk
- easyjet.com
- jet2holidays.com
- tui.co.uk
- lastminute.com
- booking.com
- wowcher.co.uk
- teletextholidays.co.uk
- thomascook.com
Copyright © Adthena. All rights reserved.
Loveholidays.com started strong but declined, ending October at 25.79%. Onthebeach.co.uk rose steadily, finishing at 11.03%. Easyjet.com fluctuated, closing at 10.33%. Jet2holidays.com peaked mid-month, ending at 9.32%.
Competitor Count for UK Travel Holiday Type
Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month.
| Date | Competitor Count |
|---|---|
| 2026/10/01 | 600 |
| 2026/10/02 | 602 |
| 2026/10/03 | 582 |
| 2026/10/04 | 574 |
| 2026/10/05 | 588 |
| 2026/10/06 | 569 |
| 2026/10/07 | 570 |
| 2026/10/08 | 597 |
| 2026/10/09 | 598 |
| 2026/10/10 | 588 |
| 2026/10/11 | 587 |
| 2026/10/12 | 585 |
| 2026/10/13 | 596 |
| 2026/10/14 | 643 |
| 2026/10/15 | 648 |
| 2026/10/16 | 627 |
| 2026/10/17 | 638 |
| 2026/10/18 | 629 |
| 2026/10/19 | 617 |
| 2026/10/20 | 612 |
| 2026/10/21 | 615 |
| 2026/10/22 | 610 |
| 2026/10/23 | 609 |
| 2026/10/24 | 695 |
| 2026/10/25 | 681 |
| 2026/10/26 | 699 |
| 2026/10/27 | 706 |
| 2026/10/28 | 722 |
| 2026/10/29 | 691 |
| 2026/10/30 | 688 |
| 2026/10/31 | 657 |
Copyright © Adthena. All rights reserved.
October saw a dynamic shift in advertiser numbers, starting at 600 and peaking at 722. The month concluded with a slight decline to 657, reflecting a competitive landscape.
