Share of Clicks for top 10 UK Travel Holiday Type brands
Here are the Top 10 competitors in the industry by Share of Clicks for the last month.
| Domain | Share of clicks |
|---|---|
| loveholidays.com | 38.93 |
| onthebeach.co.uk | 11.54 |
| tui.co.uk | 8.17 |
| easyjet.com | 5.43 |
| jet2holidays.com | 3.72 |
| lastminute.com | 3.51 |
| booking.com | 3.26 |
| haven.com | 2.77 |
| pocruises.com | 2.51 |
| teletextholidays.co.uk | 1.73 |
| others | 18.43 |
- loveholidays.com - 38.93%
- onthebeach.co.uk - 11.54%
- tui.co.uk - 8.17%
- easyjet.com - 5.43%
- jet2holidays.com - 3.72%
- lastminute.com - 3.51%
- booking.com - 3.26%
- haven.com - 2.77%
- pocruises.com - 2.51%
- teletextholidays.co.uk - 1.73%
- others - 18.43%
Copyright © Adthena. All rights reserved.
Loveholidays.com dominates with 38.93% click share, followed by others at 18.43%. Onthebeach.co.uk holds 11.54%, while tui.co.uk captures 8.17%.
Share of Spend for the top 10 UK Travel Holiday Type brands
Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month.
| Date | loveholidays.com | onthebeach.co.uk | tui.co.uk | jet2holidays.com | lastminute.com | easyjet.com | booking.com | teletextholidays.co.uk | pocruises.com | thomascook.com |
|---|---|---|---|---|---|---|---|---|---|---|
| 2026/09/01 | 32% | 11.4% | 4.55% | 8.27% | 3.68% | 7.31% | 3.99% | 1.74% | 1.76% | 1.49% |
| 2026/09/02 | 28.74% | 13.11% | 6.45% | 5.84% | 4.52% | 5.14% | 5.06% | 1.88% | 1.89% | 2.11% |
| 2026/09/03 | 26.08% | 12.19% | 6.87% | 6.11% | 3.9% | 7.68% | 4.92% | 1.89% | 1.93% | 2.88% |
| 2026/09/04 | 23.06% | 11.9% | 8.4% | 7.29% | 3.86% | 7.03% | 4.84% | 1.58% | 1.84% | 2.82% |
| 2026/09/05 | 23.81% | 10.96% | 10.32% | 6.62% | 4.74% | 8.01% | 4.32% | 1.38% | 1.75% | 2.36% |
| 2026/09/06 | 22.73% | 10.14% | 11.58% | 7.09% | 4.55% | 9.22% | 4.16% | 1.47% | 1.78% | 1.48% |
| 2026/09/07 | 24.35% | 9.23% | 12.77% | 6.63% | 3.88% | 9.12% | 4.08% | 1.88% | 1.79% | 0.98% |
| 2026/09/08 | 24.84% | 10.39% | 10.3% | 6.68% | 4.75% | 9.56% | 4.01% | 1.56% | 1.52% | 1.56% |
| 2026/09/09 | 25.01% | 10.28% | 9.09% | 6.67% | 4.75% | 9.67% | 4.09% | 1.34% | 1.66% | 2.01% |
| 2026/09/10 | 26.31% | 10.5% | 9.02% | 6.04% | 4.95% | 9.7% | 5.06% | 1.12% | 1.71% | 1.41% |
| 2026/09/11 | 27.03% | 10.92% | 7.64% | 5.62% | 4.65% | 10.89% | 4.59% | 1.02% | 1.88% | 1.13% |
| 2026/09/12 | 24.47% | 12.07% | 7.22% | 6.19% | 4.58% | 12.28% | 5.2% | 0.63% | 1.91% | 1.32% |
| 2026/09/13 | 25.36% | 12.09% | 5.37% | 6.78% | 4.13% | 12.97% | 5.02% | 0.63% | 2.05% | 1.05% |
| 2026/09/14 | 30.19% | 11.59% | 5.96% | 7.38% | 4% | 11.5% | 4.8% | 0.91% | 1.81% | 0.83% |
| 2026/09/15 | 26.09% | 11.08% | 7.88% | 6.14% | 3.97% | 11.23% | 4.86% | 1.74% | 1.98% | 1.45% |
| 2026/09/16 | 26.59% | 9.8% | 11.1% | 3.45% | 4.84% | 9.97% | 4.55% | 1.98% | 1.7% | 2.54% |
| 2026/09/17 | 25.93% | 10.91% | 12.08% | 3.72% | 6.03% | 7.05% | 3.42% | 2.23% | 1.88% | 3.41% |
| 2026/09/18 | 26.26% | 10.12% | 10.66% | 3.57% | 5.38% | 11.94% | 3.16% | 1.55% | 1.95% | 1.83% |
| 2026/09/19 | 26.42% | 10.58% | 11.5% | 4.56% | 5.64% | 8.25% | 3.28% | 1.71% | 1.62% | 1.89% |
| 2026/09/20 | 26.83% | 10.72% | 10.84% | 4.37% | 5.57% | 5.16% | 3.82% | 2.31% | 1.81% | 2.07% |
| 2026/09/21 | 27.8% | 10.13% | 10.8% | 3.79% | 5.62% | 7.46% | 3.59% | 2.79% | 1.83% | 1.87% |
| 2026/09/22 | 30.54% | 9.65% | 8.79% | 4.14% | 5.18% | 7.31% | 3.65% | 2.86% | 1.99% | 1.52% |
| 2026/09/23 | 29.17% | 10.01% | 10% | 4.53% | 5.31% | 7.33% | 3.44% | 2.61% | 1.75% | 1.5% |
| 2026/09/24 | 27.97% | 10.65% | 9.96% | 5.93% | 6.5% | 3.6% | 3.89% | 4.08% | 1.58% | 1.45% |
| 2026/09/25 | 29.98% | 10.57% | 9.15% | 4.88% | 5.05% | 4.69% | 4.58% | 3.2% | 1.68% | 1.73% |
| 2026/09/26 | 29.95% | 9.75% | 9.42% | 4.95% | 5.31% | 6.7% | 4.82% | 3.06% | 1.35% | 1.26% |
| 2026/09/27 | 30.27% | 10.92% | 9.1% | 5.87% | 5.48% | 5.45% | 4.8% | 2.29% | 1.32% | 1.79% |
| 2026/09/28 | 30.6% | 11.87% | 9.14% | 4.65% | 5.68% | 6.39% | 4.6% | 3.16% | 1.34% | 1.29% |
| 2026/09/29 | 30% | 11.06% | 8.89% | 4.7% | 5.68% | 8.19% | 5% | 3.12% | 1.3% | 1.18% |
| 2026/09/30 | 30.38% | 10.57% | 8.16% | 7.52% | 7.37% | 4.91% | 4.68% | 2.26% | 1.66% | 1.35% |
- loveholidays.com
- onthebeach.co.uk
- tui.co.uk
- jet2holidays.com
- lastminute.com
- easyjet.com
- booking.com
- teletextholidays.co.uk
- pocruises.com
- thomascook.com
Copyright © Adthena. All rights reserved.
In September 2026, loveholidays.com led PPC spend, peaking at 32.0% and ending at 30.38%. onthebeach.co.uk and tui.co.uk followed, with fluctuations. The month concluded with loveholidays.com maintaining dominance.
Competitor Count for UK Travel Holiday Type
Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month.
| Date | Competitor Count |
|---|---|
| 2026/09/01 | 597 |
| 2026/09/02 | 621 |
| 2026/09/03 | 626 |
| 2026/09/04 | 650 |
| 2026/09/05 | 651 |
| 2026/09/06 | 669 |
| 2026/09/07 | 684 |
| 2026/09/08 | 660 |
| 2026/09/09 | 666 |
| 2026/09/10 | 650 |
| 2026/09/11 | 633 |
| 2026/09/12 | 631 |
| 2026/09/13 | 617 |
| 2026/09/14 | 574 |
| 2026/09/15 | 603 |
| 2026/09/16 | 639 |
| 2026/09/17 | 662 |
| 2026/09/18 | 660 |
| 2026/09/19 | 679 |
| 2026/09/20 | 666 |
| 2026/09/21 | 669 |
| 2026/09/22 | 679 |
| 2026/09/23 | 634 |
| 2026/09/24 | 640 |
| 2026/09/25 | 642 |
| 2026/09/26 | 628 |
| 2026/09/27 | 625 |
| 2026/09/28 | 618 |
| 2026/09/29 | 619 |
| 2026/09/30 | 578 |
Copyright © Adthena. All rights reserved.
September saw a dynamic shift in advertisers, starting at 597 and peaking at 684 on the 7th. The month concluded with a dip to 578, reflecting fluctuating engagement.
