Why is the UK Travel Holiday Type June 2026 Report useful and how should I use it?

Why is the UK Travel Holiday Type June 2026 Report useful? Imagine being able to instantly see your competitors Market Share, Share of Spend and their top performing ad copy so you can effectively benchmark your own performance. Adthena’s PPC Market Share reports provide an instant view of performance insights across hundreds of sub-industries – so you can do just that. How to use the UK Travel Holiday Type June 2026 Report Think of these reports as a cheat sheet for your industry’s search landscape. Check out this short article for a breakdown of each report and how they can benefit your strategy.

How often is the data updated?

Data within the UK Travel Holiday Type June 2026 Report is aggregated every month, highlighting the most significant changes from the previous period.

How does Adthena collect this data?

We use observed data from Google’s search results pages. With 20 million Google SERPs indexed per day. Adthena forms a global index of publicly available searches on Google. On top of observed data, our data science models and patented technology expand on the insights through estimated metrics like market share, share of spend, and more. We have 12 years of historical data across industries and our custom-built AI models learn from continuously updated data every day.

How accurate is the UK Travel Holiday Type June 2026 Report?

The UK Travel Holiday Type June 2026 Report is powered by Adthena’s Whole Market View, which is the patented technology that drives value for our 300 enterprise customers. Our unique approach to search intelligence ingests Google’s Keyword Planner into its learning models, providing a more accurate and up-to-date view of keyword data compared to traditional panel data methods. With daily data collection and updates, Adthena offers a closer-to-real-time view of the Google Ads auction, enabling timely insights and adjustments. Adthena focuses specifically on Google Ads, providing a deep dive into the channel and offering detailed insights into its workings. By processing 10 TB of new data daily and employing AI and machine learning models to analyze millions of Google Ads searches per second, Adthena provides a comprehensive and in-depth view of the competitive landscape. Learn more about our data. Learn more about our data accuracy

Does this include mobile, desktop and Google Shopping data?

Yes. The UK Travel Holiday Type June 2026 Report aggregates data from across both device types and Google Shopping.

Who is this UK Travel Holiday Type June 2026 Report for?

The UK Travel Holiday Type June 2026 Report is for enterprise brands and agencies who want quick and high-level, historical benchmarks that are easily digestible and reveal insights, trends and market winners relevant to their own industry.

Ask Arlo leverages real-time GenAI to answer customers’ questions about their own search data and receive instant, tailored responses and reports directly within the Adthena platform. With millions of Google SERPs indexed every day, Arlo never misses a trick and makes sure you’re always up to date. Learn more about Ask Arlo.

UK Travel Holiday Type - PPC Market Share Analysis June 2026

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the UK Holiday Type category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Google AI Overview visibility for Travel Holiday Type UK

See how often AIOs appear and how search intent is distributed across buying signals.

See more data

AIO Frequency

How often a Google AI overview appears on search terms relevant to this category.

Frequency	Percentage
Frequency	27.707068852
	72.292931148

27%

Complex Query Frequency

A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.

Frequency	Percentage
Frequency	49
	51

49%

Search Intent Distribution

Breakdown of search queries by their underlying goal.

Intent	Distribution
Investigational	13%
Transactional	26%
Navigational	2%
Seasonal	15%
Local	1%
Problem Solving	0%

Market Exposure

Share of Clicks for top 10 UK Travel Holiday Type brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

See more data

Share of Clicks - Last month

Share of Clicks - Last month
Domain	Share of clicks
loveholidays.com	42.59
onthebeach.co.uk	9.45
tui.co.uk	6.01
jet2holidays.com	5.8
easyjet.com	4.5
haven.com	3.06
lastminute.com	2.73
pocruises.com	2.46
booking.com	2.17
thomascook.com	1.97
others	19.26

loveholidays.com - 42.59%
onthebeach.co.uk - 9.45%
tui.co.uk - 6.01%
jet2holidays.com - 5.8%
easyjet.com - 4.5%
haven.com - 3.06%
lastminute.com - 2.73%
pocruises.com - 2.46%
booking.com - 2.17%
thomascook.com - 1.97%
others - 19.26%

Loveholidays.com dominates with 42.59% click share, followed by others at 19.26%. Onthebeach.co.uk holds 9.45%, while tui.co.uk captures 6.01%.

Market Exposure

Share of Spend for the top 10 UK Travel Holiday Type brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month.

See more data

Share of Spend - Last Month

Share of Spend - Last Month
Date	loveholidays.com	jet2holidays.com	easyjet.com	onthebeach.co.uk	lastminute.com	tui.co.uk	booking.com	thomascook.com	haven.com	pocruises.com
2026/06/01	23.33%	12.64%	11.5%	9.11%	3.45%	9.67%	1.84%	2.53%	1.4%	1.51%
2026/06/02	22.8%	12.62%	12.32%	8.4%	2.97%	7.6%	2.24%	3.77%	1.62%	1.53%
2026/06/03	20.59%	12.32%	11.25%	10.44%	1.6%	9.95%	1.79%	3.66%	1.6%	1.58%
2026/06/04	22.67%	9.91%	11.05%	8.82%	1.47%	7.94%	2.12%	4.13%	1.43%	2.14%
2026/06/05	24.74%	9.08%	10.97%	8.92%	1.75%	8.27%	2.3%	2.89%	1.4%	2.79%
2026/06/06	23.73%	10.12%	12.85%	8.66%	1.54%	7.86%	2%	3.65%	1.52%	2.55%
2026/06/07	23.97%	12.06%	9.4%	9.6%	1.41%	8.28%	2.54%	3.58%	1.52%	2.18%
2026/06/08	26.96%	11%	9.36%	8.81%	1.82%	6.74%	2.33%	2.54%	1.63%	2.3%
2026/06/09	27.15%	12.31%	3.63%	9.65%	2.36%	6.05%	2.83%	2.68%	1.46%	2.58%
2026/06/10	27.56%	9.52%	6.55%	8.51%	3.07%	6.35%	1.95%	2.95%	1.56%	2.45%
2026/06/11	26.36%	10.71%	6.45%	8.45%	4.31%	6.52%	2.47%	2.88%	1.6%	2.04%
2026/06/12	26.78%	10.2%	7.17%	8.95%	3.99%	6.48%	2.92%	3.08%	1.45%	1.78%
2026/06/13	26.55%	9.25%	4.63%	9.96%	5.86%	5.82%	3%	4.47%	1.29%	2.2%
2026/06/14	27.04%	8.91%	5.58%	10.2%	5.77%	6.53%	2.66%	4.68%	1.4%	1.74%
2026/06/15	28.73%	8.04%	6.36%	9.01%	3.94%	6.6%	2.62%	3.1%	1.12%	1.74%
2026/06/16	28%	7.87%	5.49%	8.04%	6.89%	7.4%	2.41%	3.28%	1.08%	1.58%
2026/06/17	26.41%	7.55%	6.99%	8.44%	6.04%	8.31%	2.88%	3.96%	1.44%	1.55%
2026/06/18	27.11%	7.34%	5.64%	8.72%	6.83%	6.49%	4.04%	3.51%	1.29%	1.52%
2026/06/19	27.49%	6.52%	4.23%	6.92%	7.54%	6.39%	4.24%	4.34%	1.3%	1.57%
2026/06/20	29.76%	7.45%	2.45%	9.19%	8.91%	6.33%	2.76%	5.67%	1.41%	1.74%
2026/06/21	30.75%	7.76%	4.9%	8.52%	7.77%	6.3%	3.47%	5.34%	1.35%	1.61%
2026/06/22	31.1%	9.67%	3.73%	7.91%	5.36%	5.93%	3.54%	4.62%	1.31%	1.65%
2026/06/23	29.49%	9.8%	2.98%	7.25%	5.32%	6.45%	2.97%	5.08%	1.55%	1.79%
2026/06/24	30.78%	9.76%	3.22%	6.97%	4.98%	6.32%	3.42%	3.13%	1.46%	1.84%
2026/06/25	30.48%	10.8%	3.6%	7.45%	5.53%	5.86%	2.76%	3.23%	1.4%	1.82%
2026/06/26	29.53%	10.08%	4.27%	7.22%	6.16%	6.67%	3.37%	2.9%	1.64%	1.77%
2026/06/27	28.78%	10.17%	6.55%	7.26%	4.87%	6.89%	2.89%	2.81%	1.49%	1.41%
2026/06/28	29.52%	9.25%	9.29%	8.14%	5.29%	6.22%	2.79%	2.54%	1.02%	1.55%
2026/06/29	26.09%	8.27%	11.68%	8.62%	5.56%	5.85%	3.27%	1.98%	1.23%	1.33%
2026/06/30	25.93%	11.21%	8.15%	8.02%	7.29%	6.17%	3.2%	2.82%	1.26%	1.04%

loveholidays.com
jet2holidays.com
easyjet.com
onthebeach.co.uk
lastminute.com
tui.co.uk
booking.com
thomascook.com
haven.com
pocruises.com

Loveholidays.com led June with a steady rise, peaking at 31.10% on June 22. Jet2holidays.com saw a decline, while easyjet.com fluctuated. On June 30, loveholidays.com maintained dominance.

Market Exposure

Competitor Count for UK Travel Holiday Type

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month.

See more data

Competitor Count - Last month

Competitor Count - Last month
Date	Competitor Count
2026/06/01	832
2026/06/02	767
2026/06/03	827
2026/06/04	783
2026/06/05	785
2026/06/06	767
2026/06/07	755
2026/06/08	769
2026/06/09	727
2026/06/10	746
2026/06/11	746
2026/06/12	750
2026/06/13	721
2026/06/14	725
2026/06/15	701
2026/06/16	695
2026/06/17	677
2026/06/18	682
2026/06/19	672
2026/06/20	676
2026/06/21	638
2026/06/22	630
2026/06/23	659
2026/06/24	652
2026/06/25	627
2026/06/26	625
2026/06/27	606
2026/06/28	619
2026/06/29	625
2026/06/30	611

June began with 832 advertisers, fluctuating throughout the month, and concluded with 611. The decline was steady, reflecting a dynamic advertising landscape.

Campaign Efficiency

Market Loss & Market Gains for UK Travel Holiday Type

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

See more data

Market Loss & Market Gains - Last month

Market Loss & Market Gains - Last month
Name	Market Trend
loveholidays.com	3.6%
lastminute.com	1.87%
booking.com	0.59%
skyscanner.net	0.35%
msccruises.co.uk	0.2%
holidayhypermarket.co.uk	-0.61%
onthebeach.co.uk	-0.81%
wowcher.co.uk	-0.93%
jet2holidays.com	-1.19%
easyjet.com	-1.84%

Loveholidays.com soared with a 3.60% click share increase, while easyjet.com faced a decline of 1.84%.

Campaign Efficiency

UK Travel Holiday Type Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

See more data

Date	loveholidays.com	jet2holidays.com	onthebeach.co.uk	lastminute.com	easyjet.com	tui.co.uk	booking.com	thomascook.com	haven.com	pocruises.com
2026/06/01	23.86%	9.61%	8.5%	3.53%	11.57%	6.35%	2.63%	2.16%	2.33%	2.25%
2026/06/02	22.87%	9.84%	8.54%	2.47%	11.62%	5.3%	3.47%	2.85%	2.56%	2.28%
2026/06/03	21.49%	10.35%	10.38%	1.24%	10.37%	6.97%	2.78%	2.67%	2.43%	2.29%
2026/06/04	22.58%	7.55%	9%	1.05%	10.06%	5.38%	3.31%	3.03%	2.26%	2.74%
2026/06/05	24.62%	6.99%	9.51%	1.22%	9.3%	5.65%	3.22%	2%	2.22%	4.05%
2026/06/06	23.33%	7.71%	8.83%	1.05%	10.13%	5.2%	2.83%	2.42%	2.31%	4.15%
2026/06/07	24.25%	9.76%	9.09%	1.02%	7.66%	5.63%	3.64%	2.52%	2.51%	3.21%
2026/06/08	26.69%	8.96%	9.29%	1.42%	6.82%	4.58%	3.16%	1.8%	2.6%	4.14%
2026/06/09	27.07%	8.87%	8.93%	1.88%	2.52%	4.36%	4.8%	1.92%	2.15%	4.14%
2026/06/10	27.33%	7.49%	8.15%	2.46%	4.66%	4.54%	3.14%	2.04%	2.31%	3.41%
2026/06/11	25.92%	8.74%	8.73%	4.05%	4.52%	4.7%	3.46%	2.06%	2.28%	2.95%
2026/06/12	26.6%	8.61%	8.76%	3.19%	5.2%	4.66%	4.31%	2.42%	2.23%	2.97%
2026/06/13	26.22%	6.73%	9.2%	5.14%	3.73%	4.29%	4.38%	3.54%	1.98%	3.72%
2026/06/14	26.78%	6.78%	10.54%	5.51%	4.11%	4.89%	3.88%	3.68%	2.37%	2.41%
2026/06/15	28.64%	5.71%	8.76%	3.42%	4.85%	4.83%	3.74%	2.26%	1.77%	2.69%
2026/06/16	28.66%	5.96%	7.81%	6.05%	3.73%	5.48%	3.65%	2.47%	1.5%	2.66%
2026/06/17	27.1%	5.5%	7.77%	5.38%	4.8%	6.05%	4.14%	2.88%	2.49%	2.2%
2026/06/18	26.82%	6.16%	8.33%	5.94%	4.04%	4.75%	5.17%	2.44%	1.74%	1.91%
2026/06/19	26.5%	5.12%	6.82%	6.57%	3.06%	4.82%	5.88%	3.2%	2.16%	2.26%
2026/06/20	29.36%	5.83%	8.54%	8.45%	1.76%	4.71%	3.62%	4.08%	2.33%	2.66%
2026/06/21	30.9%	5.72%	8.21%	7.24%	3.42%	4.94%	4.64%	3.84%	2.02%	2.71%
2026/06/22	31.93%	7.25%	8.65%	4.61%	2.54%	4.95%	4.74%	3.48%	1.77%	2.24%
2026/06/23	30.03%	6.86%	7.07%	4.4%	2.06%	4.9%	3.83%	3.87%	2.51%	2.46%
2026/06/24	29.54%	7.44%	7.05%	4.32%	2.18%	4.93%	4.49%	2.21%	2.37%	2.45%
2026/06/25	28.14%	7.74%	7.58%	5.19%	2.39%	4.95%	3.98%	2.37%	2.03%	2.54%
2026/06/26	27.98%	7.17%	7.29%	5.47%	2.71%	5.47%	4.72%	2.06%	2.52%	2.91%
2026/06/27	26.93%	7.9%	7.69%	4.19%	4.4%	5.39%	3.99%	2.17%	2.46%	1.94%
2026/06/28	28.38%	7.93%	8.84%	5.01%	6.83%	4.71%	3.63%	1.98%	1.49%	2.41%
2026/06/29	25.45%	7.33%	8.97%	4.96%	9.67%	4.46%	4.13%	1.34%	2.01%	2.09%
2026/06/30	25.5%	8.79%	8.68%	7.54%	6.07%	4.9%	4.23%	2.2%	2.06%	1.47%

loveholidays.com
jet2holidays.com
onthebeach.co.uk
lastminute.com
easyjet.com
tui.co.uk
booking.com
thomascook.com
haven.com
pocruises.com

In June 2026, loveholidays.com led with a rising impression share, peaking at 31.93% on June 22. Jet2holidays.com and onthebeach.co.uk showed fluctuations, while lastminute.com and easyjet.com experienced notable mid-month increases. The month concluded with loveholidays.com maintaining dominance.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for UK Travel Holiday Type

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

See more data

Google Text Ad Copy Insights & Creative Trends for UK Travel Holiday Type - Last month

1
Short breaks and holidays | Mini breaks in the UK | Center Parcs https://www.centerparcs.co.uk
Wander Through The Woodland, Play On The Sandy Beach And Splash In The Water Park. Fill Your Days With Adventures In The Forest, Then Get Cosy In...
2
Lara | From £416 Per Person https://www.easyjet.com › spain › holidays
Find Your Perfect Holiday. Flights, Bags, Transfers & Hotel Included. ATOL...
3
Unbeatable Holiday Deals | Cheap Flights and Hotels https://www.icelolly.com
Find the best deals and save on your dream package holiday or city break with icelolly.com. Why pay more for your next holiday? Compare deals and save an...
4
Holiday Packages | Flight + Hotel from £99* https://www.lastminute.com
Your dream holiday in interest-free instalments. Book a Flight + Hotel together...
5
loveholidays™ Official Site | Cheap Holidays You'll Love https://www.loveholidays.com
From Beach Breaks To City Escapes, Book Now – That’s The Power Of loveholidays™. Found It Cheaper? We'll Beat It - With Our Best Price Promise.

Center Parcs invites families to explore nature, while EasyJet offers all-inclusive Spanish getaways. Icelolly.com emphasizes unbeatable deals, Lastminute.com promotes affordable packages, and Loveholidays promises price-matching for diverse holiday experiences. Each ad highlights unique value propositions, catering to varied traveler preferences.

Frequently Asked Questions

Why is the UK Travel Holiday Type June 2026 Report useful and how should I use it?

Why is the UK Travel Holiday Type June 2026 Report useful?

Imagine being able to instantly see your competitors Market Share, Share of Spend and their top performing ad copy so you can effectively benchmark your own performance.

Adthena’s PPC Market Share reports provide an instant view of performance insights across hundreds of sub-industries – so you can do just that.

How to use the UK Travel Holiday Type June 2026 Report
Think of these reports as a cheat sheet for your industry’s search landscape. Check out this short article for a breakdown of each report and how they can benefit your strategy.
How often is the data updated?

Data within the UK Travel Holiday Type June 2026 Report is aggregated every month, highlighting the most significant changes from the previous period.
How does Adthena collect this data?

We use observed data from Google’s search results pages. With 20 million Google SERPs indexed per day. Adthena forms a global index of publicly available searches on Google.

On top of observed data, our data science models and patented technology expand on the insights through estimated metrics like market share, share of spend, and more.

We have 12 years of historical data across industries and our custom-built AI models learn from continuously updated data every day.
How accurate is the UK Travel Holiday Type June 2026 Report?

The UK Travel Holiday Type June 2026 Report is powered by Adthena’s Whole Market View, which is the patented technology that drives value for our 300 enterprise customers.

Our unique approach to search intelligence ingests Google’s Keyword Planner into its learning models, providing a more accurate and up-to-date view of keyword data compared to traditional panel data methods.

With daily data collection and updates, Adthena offers a closer-to-real-time view of the Google Ads auction, enabling timely insights and adjustments.

Adthena focuses specifically on Google Ads, providing a deep dive into the channel and offering detailed insights into its workings. By processing 10 TB of new data daily and employing AI and machine learning models to analyze millions of Google Ads searches per second, Adthena provides a comprehensive and in-depth view of the competitive landscape.

Learn more about our data.

Learn more about our data accuracy
Does this include mobile, desktop and Google Shopping data?

Yes. The UK Travel Holiday Type June 2026 Report aggregates data from across both device types and Google Shopping.
Who is this UK Travel Holiday Type June 2026 Report for?

The UK Travel Holiday Type June 2026 Report is for enterprise brands and agencies who want quick and high-level, historical benchmarks that are easily digestible and reveal insights, trends and market winners relevant to their own industry.
Can I get a custom report for my brand?

Our search consultants can introduce you to data that is specific to your organization, based on the size of the relevant search term and competitor universe, and the geographies that need monitoring.

Complete the form below to get started.
What is Ask Arlo?

Ask Arlo leverages real-time GenAI to answer customers’ questions about their own search data and receive instant, tailored responses and reports directly within the Adthena platform.

With millions of Google SERPs indexed every day, Arlo never misses a trick and makes sure you’re always up to date.

Learn more about Ask Arlo.

Customer Success Stories

Avanti West Coast case study: Boosts revenue and cuts costs with winning PPC strategy

Avanti West Coast needed a more efficient PPC strategy to maximize their paid search investment. Leveraging Adthena’s Lone Ranger and Head-to-Head Competitor reports, they identified opportunities to cut costs on brand terms and reinvest savings into generic search campaigns. Read case study

Monitoring brand terms and managing collaborator agreements for Nordic Choice

Nordic Choice Hotels is one of the largest hotel groups in the Nordic region. With a vast network of collaborators, and operating in a highly competitive industry, Nordic Choice required a competitive intelligence solution to improve digital performance and help solve complex challenges in search.Read case study

Increased revenue and reduced advertising costs for Eurostar

Eurostar is the only dedicated passenger train provider between continental Europe and the UK, but with fierce competition from other transport methods, it needed to prevent competitors and resellers from bidding aggressively on its brand. Read case study

Get the full picture

See this data specific to your brand performance

The data on this page is just a sample of the billions of data points we hold at Adthena. The insights generated by Ask Arlo, leverage real-time GenAI to answer questions about your search data.

Our search consultants can introduce you to Whole Market View data that is specific to your organization, based on the size of the relevant search term and competitor universe, and the locations that you need monitoring.

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Google AI Overview visibility for Travel Holiday Type UK

AIO Frequency

Complex Query Frequency

Search Intent Distribution

Share of Clicks for top 10 UK Travel Holiday Type brands

Share of Spend for the top 10 UK Travel Holiday Type brands

Competitor Count for UK Travel Holiday Type

Market Loss & Market Gains for UK Travel Holiday Type

UK Travel Holiday Type Share of Impressions

Google Text Ad Copy Insights & Creative Trends for UK Travel Holiday Type

Frequently Asked Questions

Why is the UK Travel Holiday Type June 2026 Report useful and how should I use it?

Why is the UK Travel Holiday Type June 2026 Report useful?

How often is the data updated?

How does Adthena collect this data?

How accurate is the UK Travel Holiday Type June 2026 Report?

Does this include mobile, desktop and Google Shopping data?

Who is this UK Travel Holiday Type June 2026 Report for?

Can I get a custom report for my brand?

What is Ask Arlo?

Customer Success Stories

Avanti West Coast case study: Boosts revenue and cuts costs with winning PPC strategy

Monitoring brand terms and managing collaborator agreements for Nordic Choice

Increased revenue and reduced advertising costs for Eurostar

Get the full picture

See this data specific to your brand performance

Related reports

US Holiday Type

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