Share of Clicks for top 10 UK Travel Holiday Type brands
Here are the Top 10 competitors in the industry by Share of Clicks for the last month.
| Domain | Share of clicks |
|---|---|
| loveholidays.com | 41.24 |
| tui.co.uk | 8 |
| easyjet.com | 5.69 |
| lastminute.com | 4.71 |
| jet2holidays.com | 3.78 |
| onthebeach.co.uk | 3.35 |
| pocruises.com | 3.03 |
| booking.com | 1.78 |
| haven.com | 1.74 |
| thomascook.com | 1.53 |
| others | 25.15 |
- loveholidays.com - 41.24%
- tui.co.uk - 8%
- easyjet.com - 5.69%
- lastminute.com - 4.71%
- jet2holidays.com - 3.78%
- onthebeach.co.uk - 3.35%
- pocruises.com - 3.03%
- booking.com - 1.78%
- haven.com - 1.74%
- thomascook.com - 1.53%
- others - 25.15%
Copyright © Adthena. All rights reserved.
Loveholidays.com dominates with 41.24% click share, followed by TUI at 8.00%. Others collectively hold 25.15%, showcasing diverse competition.
Share of Spend for the top 10 UK Travel Holiday Type brands
Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month.
| Date | loveholidays.com | easyjet.com | tui.co.uk | jet2holidays.com | lastminute.com | booking.com | weski.com | pocruises.com | heidi.com | thomascook.com |
|---|---|---|---|---|---|---|---|---|---|---|
| 2025/12/01 | 24.97% | 6.12% | 10% | 12.85% | 9.71% | 1.31% | 1.96% | 1.46% | 2.11% | 0.98% |
| 2025/12/02 | 24.73% | 8.75% | 9.91% | 12.84% | 8.61% | 0.96% | 1.94% | 2.16% | 2.39% | 0.4% |
| 2025/12/03 | 29.09% | 2.95% | 10.39% | 1.19% | 9.73% | 1.75% | 2.26% | 3.29% | 2.09% | 2.38% |
| 2025/12/04 | 28.56% | 3.41% | 9.24% | 1.67% | 8.21% | 2.31% | 2.16% | 3.73% | 1.93% | 2.05% |
| 2025/12/05 | 26.13% | 10.76% | 6.61% | 3.88% | 9.47% | 1.95% | 2.03% | 3.01% | 1.83% | 2.2% |
| 2025/12/06 | 27.96% | 8.87% | 4.46% | 5.43% | 9.23% | 1.88% | 2.26% | 2.84% | 2.01% | 2.14% |
| 2025/12/07 | 27.69% | 10.77% | 5.12% | 4.45% | 8.98% | 2.14% | 2.24% | 2.52% | 2.07% | 2.78% |
| 2025/12/08 | 27.83% | 8.5% | 4.46% | 7.78% | 9.09% | 1.97% | 2.11% | 2.69% | 1.89% | 2.63% |
| 2025/12/09 | 26.51% | 8.61% | 4.32% | 6.18% | 9.77% | 1.84% | 2.08% | 2.41% | 1.78% | 2.06% |
| 2025/12/10 | 28.26% | 6.07% | 3.8% | 8.62% | 7.63% | 1.86% | 2.31% | 3.11% | 1.97% | 2.64% |
| 2025/12/11 | 28.38% | 6.56% | 3.7% | 5.18% | 7.33% | 2.27% | 2.38% | 3.15% | 2.63% | 3.17% |
| 2025/12/12 | 28.68% | 6.19% | 3.46% | 5.45% | 6.96% | 2.66% | 2.19% | 2.5% | 2.03% | 4.31% |
| 2025/12/13 | 27.16% | 5.1% | 3.96% | 7.05% | 7.71% | 2.52% | 2.03% | 2.02% | 1.58% | 4.87% |
| 2025/12/14 | 28.41% | 4.25% | 5.01% | 6.12% | 7.59% | 2.69% | 2.21% | 1.81% | 1.79% | 4.44% |
| 2025/12/15 | 29.07% | 5.33% | 5.48% | 5.1% | 7.18% | 2.32% | 2.16% | 2.13% | 1.77% | 4.78% |
| 2025/12/16 | 27.46% | 6.52% | 5.6% | 4.53% | 8.1% | 2.39% | 2.12% | 1.94% | 1.46% | 3.49% |
| 2025/12/17 | 27.49% | 10.58% | 5.51% | 4.04% | 7.46% | 2.39% | 2.08% | 1.87% | 1.12% | 2.56% |
| 2025/12/18 | 25.49% | 11.07% | 6.3% | 3.1% | 5.64% | 2.48% | 2.06% | 1.51% | 1.21% | 2.4% |
| 2025/12/19 | 24.96% | 9% | 6.49% | 5.49% | 5.51% | 2.43% | 2.36% | 1.68% | 1.33% | 1.38% |
| 2025/12/20 | 24.23% | 9.16% | 6.51% | 8.11% | 5.38% | 2.01% | 2.52% | 1.58% | 1.36% | 1.54% |
| 2025/12/21 | 25.03% | 12.25% | 7.05% | 6.49% | 5.02% | 1.9% | 2.21% | 1.37% | 1.23% | 2.13% |
| 2025/12/22 | 25.14% | 9.51% | 8.46% | 6.25% | 6.69% | 1.8% | 2.2% | 1.33% | 1.22% | 1.64% |
| 2025/12/23 | 24.72% | 12.87% | 8.43% | 4.64% | 6.2% | 2.02% | 2.02% | 1.46% | 1.09% | 2.13% |
| 2025/12/24 | 26.55% | 8.32% | 10.36% | 4.25% | 6.87% | 2.42% | 2.1% | 1.5% | 1.58% | 2.66% |
| 2025/12/25 | 27.69% | 5.35% | 11.34% | 3.46% | 7.25% | 2.32% | 2.27% | 1.56% | 1.91% | 3.51% |
| 2025/12/26 | 26.79% | 5.48% | 12.76% | 6.14% | 8.07% | 2.75% | 1.98% | 1.26% | 1.58% | 2.25% |
| 2025/12/27 | 26.83% | 10.28% | 14.39% | 4.42% | 7.06% | 2.66% | 1.85% | 1.06% | 1.19% | 1.6% |
| 2025/12/28 | 27.09% | 10.1% | 14.39% | 5.44% | 6.18% | 2.47% | 1.82% | 1.04% | 1.11% | 0.99% |
| 2025/12/29 | 27.21% | 12.67% | 11.25% | 5.92% | 5.54% | 2.63% | 1.74% | 1.21% | 1.12% | 1.19% |
| 2025/12/30 | 27.83% | 9.8% | 11.34% | 6.74% | 6.76% | 2.62% | 1.86% | 1.25% | 1.06% | 1.52% |
| 2025/12/31 | 26.67% | 12.27% | 12.13% | 5.98% | 5.7% | 2.27% | 1.97% | 1.57% | 1.37% | 1.34% |
- loveholidays.com
- easyjet.com
- tui.co.uk
- jet2holidays.com
- lastminute.com
- booking.com
- weski.com
- pocruises.com
- heidi.com
- thomascook.com
Copyright © Adthena. All rights reserved.
Loveholidays.com led December with fluctuating spend, peaking at 29.09% on the 3rd. Easyjet.com saw a late surge, ending at 12.27%. Tui.co.uk steadily rose, closing at 12.13%. Jet2holidays.com and lastminute.com maintained mid-range shares. Booking.com, weski.com, pocruises.com, heidi.com, and thomascook.com had lower, varied performances.
Competitor Count for UK Travel Holiday Type
Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month.
| Date | Competitor Count |
|---|---|
| 2025/12/01 | 904 |
| 2025/12/02 | 891 |
| 2025/12/03 | 901 |
| 2025/12/04 | 921 |
| 2025/12/05 | 943 |
| 2025/12/06 | 960 |
| 2025/12/07 | 941 |
| 2025/12/08 | 943 |
| 2025/12/09 | 957 |
| 2025/12/10 | 972 |
| 2025/12/11 | 989 |
| 2025/12/12 | 982 |
| 2025/12/13 | 1019 |
| 2025/12/14 | 953 |
| 2025/12/15 | 1000 |
| 2025/12/16 | 1012 |
| 2025/12/17 | 1013 |
| 2025/12/18 | 1002 |
| 2025/12/19 | 990 |
| 2025/12/20 | 966 |
| 2025/12/21 | 976 |
| 2025/12/22 | 978 |
| 2025/12/23 | 966 |
| 2025/12/24 | 955 |
| 2025/12/25 | 937 |
| 2025/12/26 | 945 |
| 2025/12/27 | 932 |
| 2025/12/28 | 921 |
| 2025/12/29 | 932 |
| 2025/12/30 | 926 |
| 2025/12/31 | 885 |
Copyright © Adthena. All rights reserved.
Advertisers surged from 904 on December 1st to a peak of 1,019 by December 13th, before declining to 885 by month’s end.
