Share of Clicks for top 10 UK Travel Travel Services brands
Here are the Top 10 competitors in the industry by Share of Clicks for the last month.
| Domain | Share of clicks |
|---|---|
| booking.com | 14.61 |
| tui.co.uk | 13.27 |
| loveholidays.com | 13.24 |
| skyscanner.net | 7.43 |
| tripadvisor.co.uk | 5.09 |
| expedia.co.uk | 4.86 |
| britishairways.com | 3.91 |
| lastminute.com | 2.59 |
| kayak.co.uk | 2.35 |
| pocruises.com | 2.26 |
| others | 30.39 |
- booking.com - 14.61%
- tui.co.uk - 13.27%
- loveholidays.com - 13.24%
- skyscanner.net - 7.43%
- tripadvisor.co.uk - 5.09%
- expedia.co.uk - 4.86%
- britishairways.com - 3.91%
- lastminute.com - 2.59%
- kayak.co.uk - 2.35%
- pocruises.com - 2.26%
- others - 30.39%
Copyright © Adthena. All rights reserved.
In the travel PPC landscape, Booking.com leads with 14.61% click share, closely followed by TUI and Loveholidays. Others collectively hold a significant 30.39%.
Share of Spend for the top 10 UK Travel Travel Services brands
Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month.
| Date | loveholidays.com | tui.co.uk | lastminute.com | booking.com | pocruises.com | expedia.co.uk | thomascook.com | staysure.co.uk | skyscanner.net | easyjet.com |
|---|---|---|---|---|---|---|---|---|---|---|
| 2026/02/01 | 12.28% | 7.9% | 5.74% | 6.47% | 1.45% | 2.53% | 2.59% | 1.91% | 2.32% | 3.18% |
| 2026/02/02 | 11.58% | 9.56% | 5.58% | 5.1% | 2.59% | 2.19% | 2.89% | 1.79% | 2.61% | 2.59% |
| 2026/02/03 | 11.09% | 9.44% | 7.79% | 7.23% | 2.39% | 2.27% | 2.16% | 2.18% | 2.64% | 3.5% |
| 2026/02/04 | 10.92% | 9.31% | 6.71% | 5.96% | 1.97% | 1.96% | 3.1% | 2.29% | 4.49% | 2.94% |
| 2026/02/05 | 10.61% | 7.54% | 7.33% | 6.28% | 2.08% | 2.19% | 3.18% | 2.39% | 4.24% | 2.97% |
| 2026/02/06 | 11.99% | 9.56% | 6.04% | 6.82% | 2.08% | 2.19% | 2.36% | 2.39% | 3.01% | 2.77% |
| 2026/02/07 | 11.67% | 10.09% | 5.19% | 6.19% | 1.79% | 1.92% | 2.84% | 2.31% | 4.02% | 3.39% |
| 2026/02/08 | 11.72% | 9.98% | 4.46% | 7.01% | 1.78% | 1.82% | 3.26% | 2.32% | 4.35% | 2.72% |
| 2026/02/09 | 19.24% | 9.4% | 3.62% | 7.11% | 2.34% | 1.86% | 1.98% | 1.93% | 3.68% | 1.67% |
| 2026/02/10 | 18.45% | 8.8% | 4.55% | 6.25% | 1.9% | 1.67% | 2.14% | 1.89% | 3.92% | 2.07% |
| 2026/02/11 | 17.15% | 7.62% | 5.14% | 5.83% | 1.77% | 1.92% | 2.47% | 2.07% | 4.13% | 1.11% |
| 2026/02/12 | 17.35% | 9.91% | 5.1% | 6.81% | 1.09% | 1.85% | 2.87% | 1.7% | 3.61% | 1.67% |
| 2026/02/13 | 11.95% | 9.53% | 6.02% | 6.79% | 2.07% | 2.18% | 2.35% | 2.38% | 3% | 2.76% |
| 2026/02/14 | 11.59% | 10.02% | 5.15% | 6.15% | 1.78% | 1.91% | 2.82% | 2.3% | 4.01% | 3.37% |
| 2026/02/15 | 11.69% | 9.97% | 4.45% | 6.99% | 1.77% | 1.81% | 3.25% | 2.32% | 4.34% | 2.72% |
| 2026/02/16 | 19.2% | 9.38% | 3.61% | 7.1% | 2.33% | 1.86% | 1.97% | 1.92% | 3.67% | 1.66% |
| 2026/02/17 | 19.03% | 8.53% | 3.67% | 5.42% | 2.49% | 1.97% | 2.53% | 2.48% | 1.75% | 0.4% |
| 2026/02/18 | 15.89% | 8.05% | 4.21% | 6.4% | 1.79% | 1.9% | 3.31% | 1.98% | 4.05% | 1.04% |
| 2026/02/19 | 16.8% | 7.64% | 4.96% | 6.63% | 2.63% | 2.05% | 2.92% | 1.87% | 3.71% | 0.8% |
| 2026/02/20 | 16.14% | 9.09% | 4.38% | 6.45% | 1.71% | 1.53% | 2.78% | 1.54% | 5.15% | 0.86% |
| 2026/02/21 | 18.72% | 7.95% | 4.88% | 6.74% | 1.54% | 2% | 2.61% | 1.59% | 4.88% | 1.14% |
| 2026/02/22 | 16.86% | 8.11% | 5.36% | 6.26% | 1.79% | 1.87% | 2.48% | 1.57% | 3.47% | 4.33% |
| 2026/02/23 | 16.57% | 7.92% | 4.74% | 6.27% | 1.98% | 1.85% | 2.93% | 1.83% | 4.3% | 2.82% |
| 2026/02/24 | 15.14% | 7.57% | 5.93% | 6.17% | 2.3% | 1.71% | 3.01% | 1.91% | 3.85% | 2.51% |
| 2026/02/25 | 12.76% | 7.89% | 5.36% | 6.96% | 2.38% | 2.2% | 2.01% | 2.16% | 2.58% | 2.86% |
| 2026/02/26 | 11.81% | 8.3% | 5.37% | 7.1% | 2.53% | 2.36% | 2.82% | 2.23% | 3.25% | 1.41% |
| 2026/02/27 | 12.55% | 7.31% | 6.8% | 8.28% | 2.78% | 2.51% | 2.05% | 2.12% | 2.59% | 0.4% |
| 2026/02/28 | 12.9% | 9.46% | 7.01% | 6.86% | 3.09% | 2.51% | 2.2% | 2.15% | 1.62% | 0.75% |
- loveholidays.com
- tui.co.uk
- lastminute.com
- booking.com
- pocruises.com
- expedia.co.uk
- thomascook.com
- staysure.co.uk
- skyscanner.net
- easyjet.com
Copyright © Adthena. All rights reserved.
In February 2026, loveholidays.com led with fluctuating spend, peaking mid-month. Tui.co.uk maintained steady growth, while lastminute.com saw a late surge. Booking.com and pocruises.com showed consistent performance. Skyscanner.net and easyjet.com experienced volatility, ending with a dip.
Competitor Count for UK Travel Travel Services
Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month.
| Date | Competitor Count |
|---|---|
| 2026/02/01 | 654 |
| 2026/02/02 | 661 |
| 2026/02/03 | 663 |
| 2026/02/04 | 679 |
| 2026/02/05 | 678 |
| 2026/02/06 | 677 |
| 2026/02/07 | 650 |
| 2026/02/08 | 659 |
| 2026/02/09 | 662 |
| 2026/02/10 | 649 |
| 2026/02/11 | 677 |
| 2026/02/12 | 684 |
| 2026/02/13 | 677 |
| 2026/02/14 | 650 |
| 2026/02/15 | 659 |
| 2026/02/16 | 662 |
| 2026/02/17 | 602 |
| 2026/02/18 | 649 |
| 2026/02/19 | 643 |
| 2026/02/20 | 624 |
| 2026/02/21 | 596 |
| 2026/02/22 | 599 |
| 2026/02/23 | 654 |
| 2026/02/24 | 653 |
| 2026/02/25 | 646 |
| 2026/02/26 | 636 |
| 2026/02/27 | 591 |
| 2026/02/28 | 608 |
Copyright © Adthena. All rights reserved.
February saw a dynamic shift in distinct advertisers, peaking at 684 on the 12th, before declining to 608 by month’s end.
