Share of Clicks for top 10 UK Travel Travel Services brands
Here are the Top 10 competitors in the industry by Share of Clicks for the last month.
| Domain | Share of clicks |
|---|---|
| booking.com | 19.09 |
| loveholidays.com | 12.08 |
| tui.co.uk | 10.93 |
| tripadvisor.co.uk | 4.59 |
| skyscanner.net | 4.25 |
| expedia.co.uk | 3.8 |
| lastminute.com | 3.65 |
| pocruises.com | 2.79 |
| britishairways.com | 2.31 |
| kayak.co.uk | 2.21 |
| others | 34.3 |
- booking.com - 19.09%
- loveholidays.com - 12.08%
- tui.co.uk - 10.93%
- tripadvisor.co.uk - 4.59%
- skyscanner.net - 4.25%
- expedia.co.uk - 3.8%
- lastminute.com - 3.65%
- pocruises.com - 2.79%
- britishairways.com - 2.31%
- kayak.co.uk - 2.21%
- others - 34.3%
Copyright © Adthena. All rights reserved.
Booking.com leads with a 19.09% click share, followed by Loveholidays.com at 12.08%. TUI.co.uk holds 10.93%, while ‘others’ dominate with 34.3%.
Share of Spend for the top 10 UK Travel Travel Services brands
Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month.
| Date | staysure.co.uk | loveholidays.com | comparethemarket.com | moneysupermarket.com | lastminute.com | confused.com | booking.com | tui.co.uk | postoffice.co.uk | expedia.co.uk |
|---|---|---|---|---|---|---|---|---|---|---|
| 2026/09/01 | 6.1% | 10.57% | 7.04% | 8.06% | 2.91% | 4.97% | 9% | 2.92% | 0.83% | 2.09% |
| 2026/09/02 | 7.68% | 8.21% | 7.72% | 7.81% | 2.98% | 6.23% | 6.87% | 4.66% | 1.44% | 2.41% |
| 2026/09/03 | 7.5% | 7.67% | 6.87% | 7.28% | 3.79% | 6.03% | 6.74% | 4.18% | 2.11% | 2.75% |
| 2026/09/04 | 7.19% | 7.42% | 7.74% | 8.14% | 4.26% | 5.71% | 5.96% | 4.79% | 1.91% | 2.3% |
| 2026/09/05 | 6.05% | 7.24% | 6.43% | 9.15% | 4.48% | 5.63% | 6.77% | 5.88% | 3.53% | 2.04% |
| 2026/09/06 | 5.85% | 6.85% | 7.15% | 7.63% | 4.96% | 5.37% | 5.79% | 6.88% | 3.54% | 1.93% |
| 2026/09/07 | 6.91% | 8.64% | 5.49% | 7% | 5.19% | 5.65% | 5.69% | 6.59% | 3.44% | 1.97% |
| 2026/09/08 | 8.03% | 8.82% | 4.41% | 7.6% | 5.21% | 6.17% | 5.23% | 5.71% | 3.85% | 2.3% |
| 2026/09/09 | 7.55% | 9.76% | 5.46% | 7.31% | 5.48% | 5.58% | 5.65% | 5.52% | 2.5% | 1.97% |
| 2026/09/10 | 5.99% | 9.3% | 7.5% | 9.37% | 5.15% | 5.71% | 5.92% | 5.04% | 2.26% | 2.09% |
| 2026/09/11 | 5.06% | 9.79% | 6.75% | 10.3% | 4.74% | 8.26% | 5.71% | 4.26% | 0.3% | 1.92% |
| 2026/09/12 | 6.94% | 9.54% | 5.13% | 9.14% | 5.62% | 6.5% | 6.81% | 4.35% | 3.38% | 2.35% |
| 2026/09/13 | 6.12% | 10.23% | 7.48% | 9.65% | 4.33% | 7.14% | 7.58% | 3.61% | 0.71% | 2.56% |
| 2026/09/14 | 5.15% | 11.13% | 7.99% | 11.85% | 3.93% | 8.79% | 6.4% | 2.78% | 0.14% | 2.54% |
| 2026/09/15 | 6.66% | 10.5% | 7.54% | 8.37% | 4.73% | 5.76% | 6.82% | 3.63% | 1.3% | 2.56% |
| 2026/09/16 | 8.32% | 8.27% | 4.35% | 6.01% | 6.98% | 5.7% | 5.62% | 6.59% | 2.91% | 1.99% |
| 2026/09/17 | 9.49% | 8.48% | 4.9% | 6.68% | 6.82% | 4.49% | 5.84% | 6.55% | 1.28% | 1.47% |
| 2026/09/18 | 7.65% | 9.61% | 4.07% | 7.44% | 6.31% | 6.08% | 5.68% | 5.79% | 1.37% | 1.79% |
| 2026/09/19 | 7.96% | 9.38% | 6.16% | 7.52% | 6.56% | 6.58% | 5.08% | 6.6% | 0.82% | 2.34% |
| 2026/09/20 | 6.11% | 8.76% | 5.38% | 7.64% | 5.41% | 8.28% | 6.38% | 6.02% | 2.39% | 2.18% |
| 2026/09/21 | 4.85% | 9.53% | 6.34% | 7.13% | 4.91% | 6.83% | 5.11% | 5.1% | 2.27% | 2.3% |
| 2026/09/22 | 7.6% | 9.66% | 5.11% | 7.53% | 5.34% | 8.24% | 5.41% | 5.11% | 4.38% | 2.9% |
| 2026/09/23 | 8.99% | 9.49% | 4.19% | 7.46% | 6.96% | 6.16% | 5.33% | 5.44% | 2.29% | 2.1% |
| 2026/09/24 | 8.06% | 8.23% | 7.29% | 6.15% | 6.65% | 8.54% | 4.68% | 4.65% | 2% | 2.47% |
| 2026/09/25 | 10.05% | 8.08% | 5.16% | 8.31% | 4.49% | 6.92% | 5.59% | 4.65% | 3.06% | 2.32% |
| 2026/09/26 | 9.38% | 8.18% | 7.11% | 7.96% | 6.24% | 6.93% | 5% | 5.05% | 2.54% | 1.96% |
| 2026/09/27 | 9.21% | 8.15% | 8.07% | 7.66% | 5.85% | 7% | 6.36% | 5.34% | 1.02% | 1.89% |
| 2026/09/28 | 9.72% | 7.62% | 8.92% | 8.59% | 4.49% | 6.34% | 5.59% | 6.1% | 0.6% | 1.53% |
| 2026/09/29 | 9.04% | 8.05% | 7.26% | 7.8% | 5.64% | 7.42% | 5.81% | 5.06% | 3.06% | 1.4% |
| 2026/09/30 | 9.01% | 9% | 8.6% | 7.7% | 7.53% | 6.38% | 5.52% | 3.51% | 2.22% | 1.7% |
- staysure.co.uk
- loveholidays.com
- comparethemarket.com
- moneysupermarket.com
- lastminute.com
- confused.com
- booking.com
- tui.co.uk
- postoffice.co.uk
- expedia.co.uk
Copyright © Adthena. All rights reserved.
In September 2026, loveholidays.com led PPC spend, peaking mid-month. Staysure.co.uk showed a steady rise, while comparethemarket.com fluctuated. Moneysupermarket.com and confused.com had notable spikes. The month ended with diverse trends.
Competitor Count for UK Travel Travel Services
Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month.
| Date | Competitor Count |
|---|---|
| 2026/09/01 | 516 |
| 2026/09/02 | 534 |
| 2026/09/03 | 529 |
| 2026/09/04 | 533 |
| 2026/09/05 | 544 |
| 2026/09/06 | 557 |
| 2026/09/07 | 561 |
| 2026/09/08 | 568 |
| 2026/09/09 | 546 |
| 2026/09/10 | 545 |
| 2026/09/11 | 541 |
| 2026/09/12 | 515 |
| 2026/09/13 | 515 |
| 2026/09/14 | 498 |
| 2026/09/15 | 522 |
| 2026/09/16 | 521 |
| 2026/09/17 | 535 |
| 2026/09/18 | 546 |
| 2026/09/19 | 544 |
| 2026/09/20 | 544 |
| 2026/09/21 | 549 |
| 2026/09/22 | 554 |
| 2026/09/23 | 547 |
| 2026/09/24 | 558 |
| 2026/09/25 | 540 |
| 2026/09/26 | 544 |
| 2026/09/27 | 540 |
| 2026/09/28 | 524 |
| 2026/09/29 | 535 |
| 2026/09/30 | 535 |
Copyright © Adthena. All rights reserved.
September saw a dynamic shift in advertisers, starting at 516 and peaking at 568 on the 8th. A mid-month dip to 498 on the 14th was followed by a steady recovery, closing at 535.
