Share of Clicks for top 10 UK Travel Travel Services brands
Here are the Top 10 competitors in the industry by Share of Clicks for the last month.
| Domain | Share of clicks |
|---|---|
| booking.com | 14.71 |
| tui.co.uk | 14.2 |
| loveholidays.com | 10.05 |
| tripadvisor.co.uk | 5.17 |
| expedia.co.uk | 3.99 |
| britishairways.com | 3.69 |
| lastminute.com | 3.55 |
| thomascook.com | 2.26 |
| pocruises.com | 2.26 |
| kayak.co.uk | 2.12 |
| others | 38 |
- booking.com - 14.71%
- tui.co.uk - 14.2%
- loveholidays.com - 10.05%
- tripadvisor.co.uk - 5.17%
- expedia.co.uk - 3.99%
- britishairways.com - 3.69%
- lastminute.com - 3.55%
- thomascook.com - 2.26%
- pocruises.com - 2.26%
- kayak.co.uk - 2.12%
- others - 38%
Copyright © Adthena. All rights reserved.
In the travel PPC landscape, ‘others’ dominate with 38% click share. Booking.com leads individual advertisers at 14.71%, closely followed by TUI at 14.2%. Loveholidays.com captures 10.05%, while Tripadvisor.co.uk holds 5.17%.
Share of Spend for the top 10 UK Travel Travel Services brands
Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month.
| Date | loveholidays.com | tui.co.uk | booking.com | lastminute.com | staysure.co.uk | easyjet.com | stanstedairport.com | thomascook.com | virginatlantic.com | moneysupermarket.com |
|---|---|---|---|---|---|---|---|---|---|---|
| 2025/12/01 | 9.21% | 6.46% | 5.4% | 7.23% | 3.99% | 1.18% | 2.21% | 1.61% | 1.45% | 1.77% |
| 2025/12/02 | 9.48% | 7.74% | 5.07% | 7.77% | 3.47% | 2.84% | 1.95% | 1.67% | 1.25% | 1.73% |
| 2025/12/03 | 12.79% | 6.23% | 5.54% | 6.98% | 3.7% | 0.17% | 2.04% | 3.23% | 1.2% | 2% |
| 2025/12/04 | 11.62% | 6.09% | 5.81% | 6.17% | 3.74% | 0.2% | 2.1% | 3.45% | 1.88% | 1.48% |
| 2025/12/05 | 10.81% | 5.59% | 5.76% | 6.63% | 3.63% | 3.03% | 2.04% | 2.02% | 1.05% | 1.76% |
| 2025/12/06 | 10.5% | 5.35% | 6.09% | 6.97% | 3.58% | 2.61% | 2.12% | 3.35% | 1.66% | 2.04% |
| 2025/12/07 | 11.47% | 4.48% | 6.46% | 5.89% | 3.79% | 2.88% | 2.3% | 2.92% | 2.08% | 2.33% |
| 2025/12/08 | 11.47% | 3.43% | 6.78% | 7.14% | 3.65% | 1.28% | 2.37% | 2.68% | 2.37% | 2.34% |
| 2025/12/09 | 11.7% | 3.94% | 6.13% | 6.54% | 3.74% | 2.01% | 2.13% | 2.76% | 1.44% | 2.1% |
| 2025/12/10 | 12.66% | 3.61% | 5.68% | 5.97% | 3.65% | 1.33% | 2.45% | 3.1% | 1.42% | 2.35% |
| 2025/12/11 | 12% | 4.14% | 6.47% | 5.43% | 3.53% | 2.05% | 1.97% | 3.02% | 1.55% | 1.84% |
| 2025/12/12 | 12.29% | 3.83% | 6.31% | 5.48% | 3.56% | 1.14% | 1.97% | 3.11% | 1.65% | 2.18% |
| 2025/12/13 | 11.77% | 4.28% | 6.31% | 6.2% | 3.5% | 0.95% | 1.91% | 4.02% | 1.64% | 2.01% |
| 2025/12/14 | 11.2% | 4.64% | 6.21% | 6.34% | 3.42% | 0.7% | 2.42% | 4.05% | 1.76% | 2.43% |
| 2025/12/15 | 12.38% | 5.51% | 6.6% | 4.87% | 3.26% | 0.99% | 2.65% | 3.95% | 1.27% | 1.91% |
| 2025/12/16 | 12.89% | 6.17% | 5.99% | 6.4% | 3.3% | 1.09% | 2.36% | 3.17% | 1.39% | 2.16% |
| 2025/12/17 | 11.93% | 5.25% | 6.28% | 5.91% | 3.53% | 2.57% | 1.47% | 2.32% | 1.39% | 2.27% |
| 2025/12/18 | 10.05% | 4.93% | 6.35% | 5.14% | 3.92% | 1.97% | 1.72% | 3.16% | 2.22% | 1.98% |
| 2025/12/19 | 9.68% | 5.98% | 5.62% | 4.82% | 3.63% | 1.72% | 2.19% | 2.82% | 4.1% | 1.86% |
| 2025/12/20 | 8.91% | 5.66% | 5.62% | 5.79% | 3.38% | 2.6% | 2.83% | 2.08% | 3.05% | 1.57% |
| 2025/12/21 | 8.85% | 5.63% | 5.57% | 5.37% | 3.05% | 3.63% | 2.13% | 3.2% | 3.22% | 1.62% |
| 2025/12/22 | 9.26% | 5.6% | 6.28% | 5.53% | 3.6% | 1.98% | 2.12% | 2.21% | 2.62% | 1.94% |
| 2025/12/23 | 8.74% | 6.28% | 6.16% | 5.52% | 3.74% | 3.84% | 1.91% | 2.98% | 2.71% | 2.05% |
| 2025/12/24 | 9.27% | 8.24% | 5.47% | 6.04% | 3.19% | 1.64% | 2.3% | 2.44% | 3.02% | 1.81% |
| 2025/12/25 | 9.8% | 7.26% | 6.39% | 4.09% | 3.07% | 1.36% | 2.15% | 2.35% | 3.94% | 1.79% |
| 2025/12/26 | 9.34% | 8.49% | 6.73% | 5.92% | 2.77% | 1.78% | 2% | 2.12% | 2.43% | 1.8% |
| 2025/12/27 | 9.15% | 8.67% | 6.04% | 6.09% | 3.35% | 3.31% | 1.96% | 2.56% | 2.26% | 1.62% |
| 2025/12/28 | 8.98% | 8.31% | 6.42% | 4.8% | 3.74% | 2.3% | 2.37% | 2.03% | 3.04% | 1.77% |
| 2025/12/29 | 8.93% | 8.62% | 6.46% | 4.5% | 3.79% | 3.33% | 2.13% | 2.59% | 1.51% | 1.88% |
| 2025/12/30 | 8.62% | 8.41% | 6.86% | 5.23% | 3.53% | 2.5% | 2.14% | 2.88% | 1.48% | 1.71% |
| 2025/12/31 | 9.03% | 7.73% | 6.59% | 5.09% | 3.32% | 3.05% | 2.24% | 1.88% | 1.41% | 1.35% |
- loveholidays.com
- tui.co.uk
- booking.com
- lastminute.com
- staysure.co.uk
- easyjet.com
- stanstedairport.com
- thomascook.com
- virginatlantic.com
- moneysupermarket.com
Copyright © Adthena. All rights reserved.
In December 2025, loveholidays.com led PPC spend, peaking mid-month. Tui.co.uk surged late December, while booking.com maintained steady growth. Lastminute.com fluctuated, ending lower. Staysure.co.uk and easyjet.com showed minor variations. Overall, loveholidays.com dominated.
Competitor Count for UK Travel Travel Services
Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month.
| Date | Competitor Count |
|---|---|
| 2025/12/01 | 776 |
| 2025/12/02 | 775 |
| 2025/12/03 | 773 |
| 2025/12/04 | 761 |
| 2025/12/05 | 765 |
| 2025/12/06 | 771 |
| 2025/12/07 | 768 |
| 2025/12/08 | 752 |
| 2025/12/09 | 754 |
| 2025/12/10 | 774 |
| 2025/12/11 | 772 |
| 2025/12/12 | 780 |
| 2025/12/13 | 775 |
| 2025/12/14 | 729 |
| 2025/12/15 | 769 |
| 2025/12/16 | 785 |
| 2025/12/17 | 789 |
| 2025/12/18 | 768 |
| 2025/12/19 | 781 |
| 2025/12/20 | 766 |
| 2025/12/21 | 752 |
| 2025/12/22 | 771 |
| 2025/12/23 | 768 |
| 2025/12/24 | 754 |
| 2025/12/25 | 748 |
| 2025/12/26 | 769 |
| 2025/12/27 | 741 |
| 2025/12/28 | 754 |
| 2025/12/29 | 765 |
| 2025/12/30 | 761 |
| 2025/12/31 | 749 |
Copyright © Adthena. All rights reserved.
December saw fluctuating advertiser numbers, peaking at 789 on the 17th. The month concluded with a slight decline, ending at 749.
