Share of Clicks for top 10 UK Travel Travel Services brands
Here are the Top 10 competitors in the industry by Share of Clicks for the last month.
| Domain | Share of clicks |
|---|---|
| booking.com | 17 |
| tui.co.uk | 12.47 |
| loveholidays.com | 12.04 |
| skyscanner.net | 10.18 |
| tripadvisor.co.uk | 4.83 |
| expedia.co.uk | 4.09 |
| britishairways.com | 3.04 |
| thomascook.com | 2.92 |
| lastminute.com | 2.45 |
| kayak.co.uk | 2.13 |
| others | 28.85 |
- booking.com - 17%
- tui.co.uk - 12.47%
- loveholidays.com - 12.04%
- skyscanner.net - 10.18%
- tripadvisor.co.uk - 4.83%
- expedia.co.uk - 4.09%
- britishairways.com - 3.04%
- thomascook.com - 2.92%
- lastminute.com - 2.45%
- kayak.co.uk - 2.13%
- others - 28.85%
Copyright © Adthena. All rights reserved.
In the travel PPC landscape, Booking.com leads with 17% click share, followed by TUI at 12.47%. ‘Others’ collectively dominate with 28.85%, highlighting diverse competition.
Share of Spend for the top 10 UK Travel Travel Services brands
Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month.
| Date | booking.com | loveholidays.com | skyscanner.net | tui.co.uk | lastminute.com | easyjet.com | thomascook.com | staysure.co.uk | expedia.co.uk | virginatlantic.com |
|---|---|---|---|---|---|---|---|---|---|---|
| 2026/04/01 | 7.7% | 9.32% | 4.32% | 8.34% | 3.97% | 3.22% | 4.56% | 4.44% | 1.84% | 1.84% |
| 2026/04/02 | 6.62% | 9.75% | 5.3% | 8.82% | 4.4% | 2.2% | 4.58% | 4.16% | 1.78% | 1.22% |
| 2026/04/03 | 6.43% | 8.79% | 5.19% | 9.16% | 5.09% | 4.79% | 5.5% | 3.68% | 1.63% | 1.27% |
| 2026/04/04 | 5.71% | 9.14% | 4.62% | 7.9% | 4.78% | 2.88% | 5.31% | 4.23% | 1.91% | 3.98% |
| 2026/04/05 | 5.76% | 9.46% | 3.71% | 7.74% | 4.36% | 3.4% | 3.7% | 4.84% | 1.76% | 3.66% |
| 2026/04/06 | 7.04% | 9.41% | 4.14% | 7.69% | 4.7% | 2.58% | 4.32% | 5.07% | 1.68% | 1.63% |
| 2026/04/07 | 7.28% | 9.54% | 4.44% | 7.99% | 4.45% | 1.83% | 3.42% | 4.63% | 1.71% | 1.05% |
| 2026/04/08 | 7.01% | 9.4% | 4.63% | 7.76% | 5.94% | 2.24% | 3.99% | 4.44% | 1.93% | 2.37% |
| 2026/04/09 | 6.83% | 10.44% | 4.85% | 7.4% | 4.81% | 0.71% | 2.91% | 4.83% | 1.95% | 1.83% |
| 2026/04/10 | 6.72% | 9.79% | 4.38% | 7.85% | 4.97% | 1.48% | 3.82% | 5.02% | 1.94% | 1.35% |
| 2026/04/11 | 6.59% | 10.2% | 4.79% | 9.44% | 5.25% | 1.98% | 4.76% | 4.34% | 2.29% | 0.78% |
| 2026/04/12 | 7.13% | 11.45% | 5.14% | 8.77% | 4.44% | 2.07% | 3.08% | 4.23% | 2.03% | 1.29% |
| 2026/04/13 | 6.3% | 15.94% | 4.98% | 7.4% | 4.68% | 3.04% | 3.69% | 4.5% | 1.76% | 0.84% |
| 2026/04/14 | 8.01% | 14.76% | 5.14% | 5.5% | 4.94% | 2.04% | 3.72% | 4.8% | 2.3% | 0.86% |
| 2026/04/15 | 6.8% | 15.1% | 4.95% | 7.13% | 4.1% | 3.09% | 4.17% | 4.84% | 2.59% | 1.03% |
| 2026/04/16 | 6.87% | 15.7% | 5.67% | 6.9% | 5.27% | 3.22% | 3% | 3.77% | 2.16% | 1.24% |
| 2026/04/17 | 6.74% | 15.03% | 6.41% | 6.47% | 5.06% | 2.72% | 2.26% | 4.43% | 1.94% | 2.32% |
| 2026/04/18 | 7.58% | 15.24% | 3.63% | 6.75% | 4.04% | 3.64% | 3.56% | 5.03% | 2.19% | 2.58% |
| 2026/04/19 | 6.04% | 14.57% | 5.43% | 7.24% | 5.3% | 3.73% | 3.39% | 4.28% | 2.67% | 2.24% |
| 2026/04/20 | 6.6% | 15.48% | 6.07% | 6.74% | 4.18% | 3.93% | 2.92% | 4.98% | 1.83% | 1.46% |
| 2026/04/21 | 7.11% | 16.66% | 5.54% | 6.02% | 5.05% | 1.83% | 2.45% | 4.67% | 2.05% | 1.69% |
| 2026/04/22 | 14.9% | 15.08% | 5.19% | 5.86% | 3.95% | 2.6% | 2.53% | 3.88% | 1.27% | 2.15% |
| 2026/04/23 | 13.04% | 14.16% | 5.69% | 4.54% | 5% | 3.43% | 1.88% | 4.03% | 1.88% | 2.82% |
| 2026/04/24 | 12.41% | 9.85% | 4.56% | 6.09% | 4.68% | 5.11% | 2.35% | 3.52% | 1.8% | 2.58% |
| 2026/04/25 | 13.63% | 9.59% | 4.68% | 5.62% | 3.99% | 4.41% | 3.96% | 3.11% | 2.21% | 2.02% |
| 2026/04/26 | 13.05% | 10.28% | 4.53% | 6.44% | 3.45% | 4.21% | 2.32% | 3.5% | 2.25% | 1.36% |
| 2026/04/27 | 13.23% | 10.69% | 4.58% | 5.99% | 4.28% | 3.74% | 2.08% | 3.86% | 2.11% | 1.39% |
| 2026/04/28 | 12.27% | 9.61% | 5.2% | 7.81% | 3.35% | 2.26% | 2.23% | 3.76% | 2.28% | 1.89% |
| 2026/04/29 | 12.3% | 9.3% | 5.35% | 5.41% | 3.82% | 3.34% | 2.55% | 3.69% | 2.16% | 3.15% |
| 2026/04/30 | 13.82% | 10.34% | 5.55% | 5.22% | 4.07% | 3.89% | 3.25% | 2.97% | 2.22% | 0.49% |
- booking.com
- loveholidays.com
- skyscanner.net
- tui.co.uk
- lastminute.com
- easyjet.com
- thomascook.com
- staysure.co.uk
- expedia.co.uk
- virginatlantic.com
Copyright © Adthena. All rights reserved.
April saw dynamic shifts in PPC spend share. Booking.com surged mid-month, peaking at 14.9% on April 22. Loveholidays.com led consistently, ending strong at 10.34%. Skyscanner.net and TUI.co.uk showed fluctuations, while lastminute.com and easyjet.com remained steady. Virginatlantic.com experienced volatility, closing at 0.49%.
Competitor Count for UK Travel Travel Services
Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month.
| Date | Competitor Count |
|---|---|
| 2026/04/01 | 628 |
| 2026/04/02 | 644 |
| 2026/04/03 | 662 |
| 2026/04/04 | 676 |
| 2026/04/05 | 661 |
| 2026/04/06 | 673 |
| 2026/04/07 | 675 |
| 2026/04/08 | 661 |
| 2026/04/09 | 667 |
| 2026/04/10 | 681 |
| 2026/04/11 | 658 |
| 2026/04/12 | 639 |
| 2026/04/13 | 656 |
| 2026/04/14 | 650 |
| 2026/04/15 | 654 |
| 2026/04/16 | 626 |
| 2026/04/17 | 623 |
| 2026/04/18 | 609 |
| 2026/04/19 | 640 |
| 2026/04/20 | 643 |
| 2026/04/21 | 632 |
| 2026/04/22 | 642 |
| 2026/04/23 | 633 |
| 2026/04/24 | 636 |
| 2026/04/25 | 633 |
| 2026/04/26 | 629 |
| 2026/04/27 | 637 |
| 2026/04/28 | 626 |
| 2026/04/29 | 623 |
| 2026/04/30 | 614 |
Copyright © Adthena. All rights reserved.
April began with 628 advertisers, peaking at 681 on April 10. A decline followed, ending the month at 614.
