Share of Clicks for top 10 UK Travel Travel Services brands
Here are the Top 10 competitors in the industry by Share of Clicks for the last month.
| Domain | Share of clicks |
|---|---|
| booking.com | 21.49 |
| loveholidays.com | 10.68 |
| tui.co.uk | 9.08 |
| tripadvisor.co.uk | 4.56 |
| expedia.co.uk | 4.15 |
| lastminute.com | 3.76 |
| skyscanner.net | 3.41 |
| pocruises.com | 2.75 |
| britishairways.com | 2.26 |
| kayak.co.uk | 2.2 |
| others | 35.66 |
- booking.com - 21.49%
- loveholidays.com - 10.68%
- tui.co.uk - 9.08%
- tripadvisor.co.uk - 4.56%
- expedia.co.uk - 4.15%
- lastminute.com - 3.76%
- skyscanner.net - 3.41%
- pocruises.com - 2.75%
- britishairways.com - 2.26%
- kayak.co.uk - 2.2%
- others - 35.66%
Copyright © Adthena. All rights reserved.
Booking.com leads with 21.49% click share, followed by Loveholidays.com at 10.68%. Tui.co.uk holds 9.08%, while ‘others’ collectively capture 35.66%.
Share of Spend for the top 10 UK Travel Travel Services brands
Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month.
| Date | confused.com | staysure.co.uk | comparethemarket.com | booking.com | moneysupermarket.com | loveholidays.com | postoffice.co.uk | lastminute.com | tui.co.uk | expedia.co.uk |
|---|---|---|---|---|---|---|---|---|---|---|
| 2026/10/01 | 7.84% | 9.29% | 8.2% | 4.66% | 6.9% | 8.4% | 3.45% | 5.16% | 4.68% | 2.53% |
| 2026/10/02 | 7.99% | 7.67% | 8.39% | 5.46% | 5.91% | 7.72% | 4.47% | 4.86% | 3.7% | 3.29% |
| 2026/10/03 | 8.96% | 5.57% | 8.74% | 5.62% | 8.75% | 7.71% | 5.69% | 5.65% | 3.44% | 2.41% |
| 2026/10/04 | 8.62% | 4.2% | 8.37% | 5.47% | 9.88% | 8.06% | 4.51% | 4.49% | 3.73% | 2.54% |
| 2026/10/05 | 8.28% | 3.92% | 9.14% | 5.76% | 10.56% | 8.18% | 3.55% | 3.44% | 2.9% | 2.27% |
| 2026/10/06 | 10.36% | 2.43% | 7.29% | 5.58% | 10.5% | 9.22% | 2.29% | 4.62% | 3.01% | 2.4% |
| 2026/10/07 | 6.44% | 7% | 8.84% | 5.67% | 11.78% | 8.67% | 4.13% | 4.18% | 2.56% | 2.23% |
| 2026/10/08 | 6.59% | 6.57% | 7.74% | 5.57% | 7.31% | 8.66% | 2.77% | 4.32% | 2.81% | 2.4% |
| 2026/10/09 | 4.44% | 6.1% | 7.17% | 5.76% | 11.28% | 9.05% | 2.06% | 5.12% | 2.54% | 2.59% |
| 2026/10/10 | 7.35% | 7.14% | 7.62% | 4.85% | 8.59% | 7.92% | 4.42% | 5.89% | 2.63% | 2.56% |
| 2026/10/11 | 8.14% | 6.63% | 7.07% | 5.02% | 10.5% | 8.09% | 3.68% | 5.48% | 3.05% | 3.14% |
| 2026/10/12 | 9.71% | 3.72% | 7.33% | 5.42% | 9.58% | 9.36% | 4.7% | 4.67% | 2.55% | 2.01% |
| 2026/10/13 | 5.57% | 5.81% | 7.14% | 5.01% | 9.9% | 9.7% | 3.6% | 6.12% | 3.85% | 2.27% |
| 2026/10/14 | 7.41% | 6.11% | 7.61% | 4.65% | 8.31% | 9.24% | 1.46% | 5.69% | 3.9% | 1.99% |
| 2026/10/15 | 6.36% | 5.72% | 7.26% | 4.98% | 6.92% | 8.93% | 3.84% | 5.6% | 4.49% | 2.11% |
| 2026/10/16 | 6.14% | 5.13% | 6.78% | 4.85% | 6.78% | 7.47% | 6.28% | 5.24% | 4.35% | 2.1% |
| 2026/10/17 | 6.58% | 5.24% | 7.87% | 5.89% | 6.93% | 8.36% | 5.05% | 5.25% | 3.96% | 2.18% |
| 2026/10/18 | 6.84% | 6.95% | 8.57% | 5% | 7.99% | 7.97% | 3.38% | 5.22% | 3.76% | 2.41% |
| 2026/10/19 | 5.98% | 4.99% | 8.48% | 5.4% | 7.93% | 9.67% | 4.91% | 4.98% | 4.27% | 2.27% |
| 2026/10/20 | 6.68% | 9.24% | 8.62% | 4.94% | 8.31% | 9.5% | 3.62% | 3.81% | 4.31% | 1.83% |
| 2026/10/21 | 4.44% | 10.96% | 7.06% | 5.98% | 7.4% | 9.83% | 0.9% | 4.27% | 3.83% | 2.04% |
| 2026/10/22 | 7.97% | 8.85% | 7.14% | 5.67% | 7.71% | 8.69% | 2.23% | 4.72% | 4.04% | 2.02% |
| 2026/10/23 | 6.32% | 6.53% | 7.89% | 5.48% | 10.21% | 7.08% | 6.8% | 5.2% | 3.44% | 2.6% |
| 2026/10/24 | 3.41% | 4.61% | 6.68% | 5.55% | 7.42% | 6.6% | 9.5% | 6.02% | 4.26% | 2.04% |
| 2026/10/25 | 3.86% | 4.47% | 6.34% | 5.72% | 6.66% | 6.27% | 9.25% | 5.05% | 4.05% | 2.07% |
| 2026/10/26 | 3.42% | 9.07% | 5.22% | 5.24% | 6.1% | 6.54% | 7.39% | 5.1% | 3.85% | 1.97% |
| 2026/10/27 | 2.94% | 9.51% | 6.83% | 5.96% | 4.24% | 5.55% | 5.9% | 4.63% | 4.26% | 2.09% |
| 2026/10/28 | 2.68% | 12.36% | 4.72% | 5.57% | 5.45% | 6.07% | 7.18% | 4.46% | 3.91% | 1.91% |
| 2026/10/29 | 2.56% | 10.45% | 7.04% | 5.82% | 6.99% | 5.98% | 7.83% | 4.48% | 2.9% | 2.25% |
| 2026/10/30 | 3.61% | 12.71% | 6.05% | 5.79% | 4.48% | 5.27% | 5.81% | 4.13% | 3.53% | 2.53% |
| 2026/10/31 | 10.09% | 9.71% | 7.12% | 6.87% | 5.86% | 5.26% | 3.43% | 2.9% | 2.8% | 2.53% |
- confused.com
- staysure.co.uk
- comparethemarket.com
- booking.com
- moneysupermarket.com
- loveholidays.com
- postoffice.co.uk
- lastminute.com
- tui.co.uk
- expedia.co.uk
Copyright © Adthena. All rights reserved.
In October 2026, “staysure.co.uk” led with a strong finish, peaking at 12.71% on the 30th. “confused.com” saw fluctuations, ending with a notable 10.09% on the 31st. “moneysupermarket.com” had a mid-month surge, while “loveholidays.com” maintained steady performance. “expedia.co.uk” remained consistent, closing at 2.53%.
Competitor Count for UK Travel Travel Services
Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month.
| Date | Competitor Count |
|---|---|
| 2026/10/01 | 541 |
| 2026/10/02 | 511 |
| 2026/10/03 | 514 |
| 2026/10/04 | 521 |
| 2026/10/05 | 517 |
| 2026/10/06 | 515 |
| 2026/10/07 | 524 |
| 2026/10/08 | 542 |
| 2026/10/09 | 528 |
| 2026/10/10 | 509 |
| 2026/10/11 | 521 |
| 2026/10/12 | 508 |
| 2026/10/13 | 537 |
| 2026/10/14 | 558 |
| 2026/10/15 | 558 |
| 2026/10/16 | 579 |
| 2026/10/17 | 560 |
| 2026/10/18 | 568 |
| 2026/10/19 | 579 |
| 2026/10/20 | 567 |
| 2026/10/21 | 569 |
| 2026/10/22 | 581 |
| 2026/10/23 | 579 |
| 2026/10/24 | 614 |
| 2026/10/25 | 615 |
| 2026/10/26 | 636 |
| 2026/10/27 | 644 |
| 2026/10/28 | 658 |
| 2026/10/29 | 627 |
| 2026/10/30 | 624 |
| 2026/10/31 | 606 |
Copyright © Adthena. All rights reserved.
October saw a dynamic rise in distinct advertisers, starting at 541 and peaking at 658. The month concluded with a slight dip to 606, showcasing a vibrant advertising landscape.
