Share of Clicks for top 10 UK Travel Travel Services brands
Here are the Top 10 competitors in the industry by Share of Clicks for the last month.
| Domain | Share of clicks |
|---|---|
| booking.com | 18.41 |
| tui.co.uk | 11.98 |
| skyscanner.net | 10.41 |
| loveholidays.com | 9.6 |
| expedia.co.uk | 3.93 |
| tripadvisor.co.uk | 3.68 |
| pocruises.com | 2.68 |
| britishairways.com | 2.66 |
| thomascook.com | 2.64 |
| lastminute.com | 2.5 |
| others | 31.51 |
- booking.com - 18.41%
- tui.co.uk - 11.98%
- skyscanner.net - 10.41%
- loveholidays.com - 9.6%
- expedia.co.uk - 3.93%
- tripadvisor.co.uk - 3.68%
- pocruises.com - 2.68%
- britishairways.com - 2.66%
- thomascook.com - 2.64%
- lastminute.com - 2.5%
- others - 31.51%
Copyright © Adthena. All rights reserved.
In the travel PPC landscape, Booking.com leads with 18.41% click share, followed by TUI at 11.98%. Others collectively hold 31.51%, showcasing diverse competition.
Share of Spend for the top 10 UK Travel Travel Services brands
Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month.
| Date | loveholidays.com | tui.co.uk | lastminute.com | staysure.co.uk | booking.com | thomascook.com | skyscanner.net | avantitravelinsurance.co.uk | expedia.co.uk | easyjet.com |
|---|---|---|---|---|---|---|---|---|---|---|
| 2026/05/01 | 11.41% | 3.73% | 4.27% | 3.53% | 7.37% | 2.05% | 5.93% | 2.28% | 2.68% | 5.94% |
| 2026/05/02 | 11.29% | 3.12% | 3.42% | 2.97% | 8.09% | 1.88% | 6.61% | 2.36% | 3.27% | 5.89% |
| 2026/05/03 | 11.05% | 4.92% | 5.37% | 3.46% | 8.23% | 2.67% | 4.98% | 2.68% | 2.92% | 6.77% |
| 2026/05/04 | 10.96% | 4.41% | 4.26% | 4.43% | 7.38% | 3.31% | 5.07% | 3.06% | 2.96% | 4.28% |
| 2026/05/05 | 12.47% | 4.54% | 4.88% | 3.78% | 6.83% | 3.13% | 5.99% | 2.04% | 3.53% | 6.8% |
| 2026/05/06 | 15.26% | 4.97% | 4.55% | 4.02% | 6.26% | 3.26% | 6.09% | 2.02% | 3.18% | 1.67% |
| 2026/05/07 | 13.51% | 4.78% | 3.89% | 3.97% | 7.48% | 2.86% | 4.83% | 2.11% | 3.39% | 3.94% |
| 2026/05/08 | 13.27% | 4.25% | 5.54% | 4.06% | 7.05% | 3.07% | 4.14% | 1.81% | 2.64% | 3.95% |
| 2026/05/09 | 13.66% | 5.02% | 4.75% | 3.89% | 6.51% | 2.58% | 5.14% | 2.31% | 4.05% | 2.37% |
| 2026/05/10 | 13.38% | 4.45% | 5.63% | 3.94% | 6.31% | 2.43% | 3.87% | 2.08% | 3.68% | 3.56% |
| 2026/05/11 | 11.92% | 5.2% | 5.44% | 4.61% | 5.12% | 3.5% | 4.75% | 2.3% | 3.1% | 4.75% |
| 2026/05/12 | 10.34% | 5.29% | 4.58% | 5.08% | 5.03% | 4.14% | 4.43% | 2.79% | 2.99% | 4.71% |
| 2026/05/13 | 12.16% | 4.81% | 3.86% | 5.12% | 5.54% | 3.9% | 3.7% | 2.99% | 2.36% | 5.12% |
| 2026/05/14 | 9.92% | 5.37% | 4.29% | 4.74% | 5.28% | 4.28% | 4.59% | 3.22% | 2.05% | 3.38% |
| 2026/05/15 | 13.22% | 4.23% | 5.53% | 4.05% | 7.02% | 3.06% | 4.12% | 1.81% | 2.63% | 3.93% |
| 2026/05/16 | 8.06% | 5.65% | 5.24% | 5.26% | 5.55% | 4.15% | 4.83% | 2.63% | 2.49% | 2.41% |
| 2026/05/17 | 7.64% | 5.95% | 4.04% | 5.01% | 5.21% | 4% | 3.57% | 3.05% | 2.62% | 3.57% |
| 2026/05/18 | 7.71% | 6.15% | 5.19% | 5.56% | 5.68% | 3.54% | 4.04% | 3.23% | 2.7% | 2.18% |
| 2026/05/19 | 9.11% | 6.37% | 4.74% | 5.85% | 5.82% | 3.47% | 3.86% | 3.55% | 2.33% | 1.8% |
| 2026/05/20 | 8.92% | 6.15% | 3.45% | 5.85% | 6.82% | 3.69% | 4.35% | 3.86% | 1.96% | 1.24% |
| 2026/05/21 | 7.7% | 6.33% | 3.03% | 6.17% | 5.31% | 3.9% | 3.76% | 2.84% | 1.51% | 1.76% |
| 2026/05/22 | 7.71% | 7.44% | 2.9% | 5% | 5.61% | 4.62% | 4.04% | 2.53% | 1.6% | 1.53% |
| 2026/05/23 | 7.92% | 7.44% | 3.54% | 5.26% | 5.19% | 4.01% | 4.44% | 2.94% | 1.56% | 2.06% |
| 2026/05/24 | 7.98% | 7.1% | 3.21% | 4.65% | 5.57% | 4.16% | 3.99% | 3.2% | 1.6% | 2.13% |
| 2026/05/25 | 7.35% | 6.64% | 3.04% | 4.72% | 7.17% | 3.85% | 3.93% | 2.81% | 1.57% | 3.15% |
| 2026/05/26 | 6.04% | 6.98% | 3.17% | 5.21% | 7.06% | 3.79% | 4.23% | 3.14% | 1.76% | 3.79% |
| 2026/05/27 | 6.68% | 7.35% | 5.12% | 5.46% | 5.54% | 3.57% | 3.98% | 3.33% | 1.66% | 4.08% |
| 2026/05/28 | 7.39% | 6.95% | 5.46% | 5.65% | 5.35% | 3.69% | 4.07% | 3.35% | 1.5% | 3.44% |
| 2026/05/29 | 8.11% | 7.34% | 5.83% | 6.29% | 5.85% | 3.65% | 3.63% | 3.43% | 1.69% | 2.22% |
| 2026/05/30 | 7.67% | 7.66% | 6.34% | 5.66% | 6.12% | 4.28% | 4.01% | 3.44% | 1.65% | 1.11% |
| 2026/05/31 | 7.16% | 7.14% | 6.6% | 6.03% | 5.88% | 4.09% | 3.9% | 3.36% | 1.61% | 1.11% |
- loveholidays.com
- tui.co.uk
- lastminute.com
- staysure.co.uk
- booking.com
- thomascook.com
- skyscanner.net
- avantitravelinsurance.co.uk
- expedia.co.uk
- easyjet.com
Copyright © Adthena. All rights reserved.
Loveholidays.com started May strong, peaking at 15.26% on the 6th, but ended at 7.16%. Tui.co.uk steadily rose, finishing at 7.14%. Lastminute.com and staysure.co.uk showed consistent growth, while booking.com fluctuated. ThomasCook.com and skyscanner.net remained stable. Avantitravelinsurance.co.uk and expedia.co.uk had minor variations. Easyjet.com saw a significant drop, closing at 1.11%.
Competitor Count for UK Travel Travel Services
Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month.
| Date | Competitor Count |
|---|---|
| 2026/05/01 | 605 |
| 2026/05/02 | 597 |
| 2026/05/03 | 622 |
| 2026/05/04 | 626 |
| 2026/05/05 | 660 |
| 2026/05/06 | 642 |
| 2026/05/07 | 643 |
| 2026/05/08 | 650 |
| 2026/05/09 | 637 |
| 2026/05/10 | 634 |
| 2026/05/11 | 706 |
| 2026/05/12 | 724 |
| 2026/05/13 | 689 |
| 2026/05/14 | 695 |
| 2026/05/15 | 650 |
| 2026/05/16 | 681 |
| 2026/05/17 | 688 |
| 2026/05/18 | 687 |
| 2026/05/19 | 643 |
| 2026/05/20 | 644 |
| 2026/05/21 | 669 |
| 2026/05/22 | 696 |
| 2026/05/23 | 683 |
| 2026/05/24 | 682 |
| 2026/05/25 | 726 |
| 2026/05/26 | 751 |
| 2026/05/27 | 721 |
| 2026/05/28 | 709 |
| 2026/05/29 | 704 |
| 2026/05/30 | 701 |
| 2026/05/31 | 716 |
Copyright © Adthena. All rights reserved.
May began with 605 advertisers, fluctuating throughout the month. Peaks occurred on May 12 (724) and May 26 (751). The month concluded with 716 advertisers, indicating growth.
