Share of Clicks for top 10 UK Travel Travel Services brands
Here are the Top 10 competitors in the industry by Share of Clicks for the last month.
| Domain | Share of clicks |
|---|---|
| booking.com | 20.25 |
| loveholidays.com | 13.1 |
| skyscanner.net | 10.29 |
| tui.co.uk | 8.97 |
| tripadvisor.co.uk | 3.98 |
| expedia.co.uk | 3.86 |
| lastminute.com | 2.77 |
| thomascook.com | 2.37 |
| britishairways.com | 2.28 |
| kayak.co.uk | 2.12 |
| others | 30.01 |
- booking.com - 20.25%
- loveholidays.com - 13.1%
- skyscanner.net - 10.29%
- tui.co.uk - 8.97%
- tripadvisor.co.uk - 3.98%
- expedia.co.uk - 3.86%
- lastminute.com - 2.77%
- thomascook.com - 2.37%
- britishairways.com - 2.28%
- kayak.co.uk - 2.12%
- others - 30.01%
Copyright © Adthena. All rights reserved.
Booking.com leads with 20.25% click share, followed by Loveholidays.com at 13.1%. Others collectively hold 30.01%, showcasing diverse competition.
Share of Spend for the top 10 UK Travel Travel Services brands
Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month.
| Date | moneysupermarket.com | loveholidays.com | booking.com | comparethemarket.com | staysure.co.uk | confused.com | skyscanner.net | tui.co.uk | expedia.co.uk | lastminute.com |
|---|---|---|---|---|---|---|---|---|---|---|
| 2026/08/01 | 10.41% | 7.8% | 8.45% | 8.57% | 3.08% | 7.14% | 4.02% | 4.37% | 2.2% | 4.48% |
| 2026/08/02 | 9.15% | 8% | 7.68% | 8.51% | 4.43% | 5.79% | 3.94% | 4.5% | 2.13% | 5.36% |
| 2026/08/03 | 10.62% | 11.89% | 7.61% | 8.53% | 4.18% | 6.29% | 4.02% | 3.04% | 2% | 5.04% |
| 2026/08/04 | 7.75% | 9.87% | 5.47% | 7.86% | 3.82% | 4.61% | 2.47% | 5.56% | 2.24% | 6.76% |
| 2026/08/05 | 9.28% | 9.12% | 6.56% | 8.75% | 3.84% | 5.11% | 2.9% | 4.35% | 2.14% | 6.36% |
| 2026/08/06 | 9.35% | 9.25% | 7.01% | 9.02% | 2.88% | 4.08% | 3.06% | 4.46% | 2.56% | 5.74% |
| 2026/08/07 | 8.58% | 10.86% | 7.73% | 9.31% | 3.13% | 4.01% | 3.55% | 4.16% | 2.16% | 5.68% |
| 2026/08/08 | 10.29% | 10.39% | 8.91% | 8.27% | 3.9% | 4.48% | 3.24% | 3.53% | 2.55% | 6.73% |
| 2026/08/09 | 11.83% | 10.55% | 8.71% | 7.3% | 4.74% | 0.65% | 3.61% | 4.6% | 3.17% | 4.93% |
| 2026/08/10 | 7.53% | 11.13% | 10.22% | 5.38% | 3.75% | 2.28% | 4.06% | 3.47% | 2.62% | 6.71% |
| 2026/08/11 | 6.83% | 11.91% | 10.7% | 4.28% | 5.21% | 3.56% | 4.62% | 3.46% | 3.28% | 5.86% |
| 2026/08/12 | 9.63% | 11.68% | 9.2% | 5.38% | 4.62% | 2.09% | 4.03% | 4.46% | 3.04% | 5.16% |
| 2026/08/13 | 5.99% | 11.34% | 10% | 4.82% | 2.98% | 2.76% | 4.64% | 4.93% | 2.97% | 4.33% |
| 2026/08/14 | 6.67% | 11.78% | 8.55% | 6.07% | 3.25% | 2.97% | 3.66% | 3.98% | 2.84% | 5.71% |
| 2026/08/15 | 7.4% | 10.84% | 7.81% | 7.39% | 3.32% | 3.09% | 3.81% | 3.91% | 3.15% | 5.78% |
| 2026/08/16 | 9.09% | 11.11% | 8.53% | 7.93% | 3.3% | 4.69% | 2.97% | 3.59% | 3.17% | 5.3% |
| 2026/08/17 | 5.92% | 12.03% | 8.12% | 6.54% | 4.37% | 5.51% | 3.72% | 3.73% | 2.92% | 4.28% |
| 2026/08/18 | 10.36% | 11.22% | 8.53% | 7.81% | 3.69% | 5.71% | 3.31% | 2.76% | 3.9% | 3.52% |
| 2026/08/19 | 8.31% | 13.41% | 8.95% | 5.73% | 3.04% | 2.77% | 3.66% | 3.02% | 3.5% | 3.71% |
| 2026/08/20 | 10.14% | 10.79% | 8.82% | 5.83% | 4.28% | 2.77% | 4.22% | 3.51% | 3.6% | 3.51% |
| 2026/08/21 | 7.44% | 8.13% | 8.65% | 7.17% | 4.64% | 3.68% | 4.31% | 3.17% | 3.2% | 4.47% |
| 2026/08/22 | 8.9% | 8.35% | 8.41% | 8.74% | 3.6% | 5.45% | 4.05% | 2.74% | 2.66% | 4.27% |
| 2026/08/23 | 9.77% | 7.94% | 8.35% | 7.86% | 3.85% | 4.33% | 4.5% | 2.84% | 2.6% | 3.92% |
| 2026/08/24 | 10.09% | 9.47% | 8.79% | 8.4% | 3.94% | 1.72% | 4.92% | 3.41% | 3.19% | 4.1% |
| 2026/08/25 | 8.56% | 8.08% | 9.13% | 5.73% | 4.85% | 3.39% | 4.44% | 3.97% | 2.63% | 3.58% |
| 2026/08/26 | 9.05% | 7.85% | 9.44% | 6.05% | 3.96% | 3.28% | 4.05% | 5.92% | 2.76% | 4.32% |
| 2026/08/27 | 6.03% | 8.57% | 8.68% | 4.31% | 5.54% | 3.03% | 3.91% | 5.42% | 2.53% | 2.22% |
| 2026/08/28 | 7.86% | 8.39% | 8.61% | 7.03% | 4.31% | 4.2% | 4.14% | 3.51% | 2.62% | 3.48% |
| 2026/08/29 | 6.54% | 9.27% | 8.86% | 5.83% | 5.14% | 5.28% | 4.19% | 3.84% | 3.01% | 2.91% |
| 2026/08/30 | 7.34% | 9.34% | 7.34% | 5.57% | 6.42% | 4.61% | 4.61% | 3.53% | 3.25% | 4.05% |
| 2026/08/31 | 10% | 8.98% | 8.49% | 6.83% | 6.31% | 5.02% | 4.07% | 3.02% | 2.65% | 2.5% |
- moneysupermarket.com
- loveholidays.com
- booking.com
- comparethemarket.com
- staysure.co.uk
- confused.com
- skyscanner.net
- tui.co.uk
- expedia.co.uk
- lastminute.com
Copyright © Adthena. All rights reserved.
In August 2026, Loveholidays.com led with consistent high spend shares, peaking mid-month. Moneysupermarket.com showed fluctuations, ending strong. Booking.com maintained steady growth, while Comparethemarket.com and others experienced varied trends.
Competitor Count for UK Travel Travel Services
Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month.
| Date | Competitor Count |
|---|---|
| 2026/08/01 | 530 |
| 2026/08/02 | 547 |
| 2026/08/03 | 526 |
| 2026/08/04 | 535 |
| 2026/08/05 | 577 |
| 2026/08/06 | 536 |
| 2026/08/07 | 524 |
| 2026/08/08 | 480 |
| 2026/08/09 | 501 |
| 2026/08/10 | 530 |
| 2026/08/11 | 526 |
| 2026/08/12 | 544 |
| 2026/08/13 | 567 |
| 2026/08/14 | 551 |
| 2026/08/15 | 514 |
| 2026/08/16 | 518 |
| 2026/08/17 | 505 |
| 2026/08/18 | 501 |
| 2026/08/19 | 501 |
| 2026/08/20 | 501 |
| 2026/08/21 | 473 |
| 2026/08/22 | 498 |
| 2026/08/23 | 486 |
| 2026/08/24 | 490 |
| 2026/08/25 | 548 |
| 2026/08/26 | 540 |
| 2026/08/27 | 560 |
| 2026/08/28 | 547 |
| 2026/08/29 | 503 |
| 2026/08/30 | 503 |
| 2026/08/31 | 500 |
Copyright © Adthena. All rights reserved.
August saw fluctuating advertiser numbers, peaking at 577 on the 5th, then declining to 500 by month’s end.
