Share of Clicks for top 10 UK Travel Transportation brands
Here are the Top 10 competitors in the industry by Share of Clicks for the last month.
| Domain | Share of clicks |
|---|---|
| skyscanner.net | 9.2 |
| britishairways.com | 7.06 |
| thetrainline.com | 6.54 |
| nationalexpress.com | 4.62 |
| booking.com | 3.01 |
| flixbus.co.uk | 2.67 |
| nationalrail.co.uk | 2.59 |
| virginatlantic.com | 2.33 |
| birminghamairport.co.uk | 2.32 |
| lner.co.uk | 2.32 |
| others | 57.34 |
- skyscanner.net - 9.2%
- britishairways.com - 7.06%
- thetrainline.com - 6.54%
- nationalexpress.com - 4.62%
- booking.com - 3.01%
- flixbus.co.uk - 2.67%
- nationalrail.co.uk - 2.59%
- virginatlantic.com - 2.33%
- birminghamairport.co.uk - 2.32%
- lner.co.uk - 2.32%
- others - 57.34%
Copyright © Adthena. All rights reserved.
Skyscanner.net leads with 9.20% click share, followed by British Airways at 7.06%. Others dominate with 57.34%, highlighting diverse competition.
Share of Spend for the top 10 UK Travel Transportation brands
Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month.
| Date | skyscanner.net | booking.com | britishairways.com | flixbus.co.uk | heathrow.com | trip.com | lner.co.uk | thetrainline.com | virginatlantic.com | nationalexpress.com |
|---|---|---|---|---|---|---|---|---|---|---|
| 2025/12/01 | 7.73% | 5.95% | 2.92% | 3.66% | 2.81% | 2.02% | 1.67% | 3.45% | 1.71% | 1.33% |
| 2025/12/02 | 7.82% | 5.87% | 3.25% | 3.04% | 3.11% | 1.7% | 2.03% | 3.41% | 1.9% | 1.03% |
| 2025/12/03 | 8.33% | 6.6% | 3.01% | 2.57% | 3.12% | 1.97% | 1.92% | 3.49% | 2.01% | 0.56% |
| 2025/12/04 | 8.01% | 5.94% | 2.79% | 3.24% | 3.66% | 2% | 2.51% | 3.76% | 1.7% | 0.66% |
| 2025/12/05 | 7.6% | 6.29% | 3.29% | 2.42% | 3.32% | 1.97% | 2.03% | 3.25% | 1.68% | 0.52% |
| 2025/12/06 | 6.23% | 6.31% | 2.63% | 2.62% | 3.24% | 1.71% | 2.18% | 2.87% | 1.99% | 2.75% |
| 2025/12/07 | 6.85% | 6.59% | 2.97% | 2.84% | 2.76% | 1.76% | 2.4% | 3.04% | 1.84% | 4.08% |
| 2025/12/08 | 7.89% | 5.93% | 3.02% | 2.4% | 2.6% | 1.87% | 1.86% | 3.18% | 1.55% | 3.91% |
| 2025/12/09 | 8.28% | 5.62% | 2.91% | 2.84% | 2.29% | 1.67% | 2.54% | 3.21% | 1.62% | 3.95% |
| 2025/12/10 | 8.07% | 5.38% | 2.79% | 2.84% | 2.43% | 1.89% | 2.05% | 3.19% | 1.66% | 4.65% |
| 2025/12/11 | 7.67% | 5.42% | 2.38% | 2.97% | 3.24% | 2.24% | 2.41% | 3.16% | 1.69% | 2.49% |
| 2025/12/12 | 8.36% | 5.29% | 1.82% | 4.06% | 2.75% | 2.11% | 2.31% | 2.84% | 1.74% | 4.55% |
| 2025/12/13 | 8.24% | 5.76% | 2.01% | 4.13% | 2.64% | 2.03% | 2.86% | 3.12% | 1.85% | 3.38% |
| 2025/12/14 | 7.99% | 5.75% | 2.43% | 3.61% | 2.51% | 2% | 2.84% | 2.52% | 1.85% | 3.41% |
| 2025/12/15 | 8.04% | 5.91% | 2.32% | 3.04% | 2.59% | 2.22% | 2.23% | 2.79% | 1.72% | 4.16% |
| 2025/12/16 | 7.93% | 5.97% | 2.31% | 3.15% | 2.84% | 2.46% | 2.48% | 3.34% | 1.8% | 3.96% |
| 2025/12/17 | 8.02% | 5.95% | 2.67% | 3.09% | 2.93% | 2.93% | 2.38% | 2.93% | 1.96% | 3.12% |
| 2025/12/18 | 7.09% | 5.66% | 2.62% | 3.12% | 3.37% | 2.48% | 2.32% | 3.26% | 1.9% | 4.37% |
| 2025/12/19 | 7.14% | 5.83% | 2.3% | 3.08% | 2.58% | 3.09% | 2.3% | 2.87% | 2.45% | 4.45% |
| 2025/12/20 | 7.24% | 5.13% | 3.06% | 3.7% | 2.75% | 2.53% | 2.3% | 2.61% | 2.58% | 4.04% |
| 2025/12/21 | 7.63% | 5.28% | 2.88% | 3.15% | 2.34% | 2.86% | 2.77% | 3.1% | 2.45% | 4.28% |
| 2025/12/22 | 7.39% | 5.92% | 2.81% | 3.8% | 2.68% | 2.99% | 2.11% | 2.56% | 2.18% | 3.21% |
| 2025/12/23 | 7.38% | 5.51% | 2.75% | 3.08% | 2.97% | 2.25% | 2.18% | 2.9% | 2.4% | 3.45% |
| 2025/12/24 | 7.88% | 5.79% | 3.34% | 3.2% | 3.2% | 2.62% | 2.81% | 2.79% | 2.39% | 2.8% |
| 2025/12/25 | 7.87% | 5.63% | 2.77% | 4.13% | 2.52% | 3.69% | 2.25% | 2.08% | 2.32% | 3.59% |
| 2025/12/26 | 7.84% | 6.2% | 3.05% | 4.64% | 2.6% | 3.02% | 2.65% | 2.54% | 2.61% | 2.97% |
| 2025/12/27 | 8.25% | 7.3% | 3.26% | 4.25% | 2.34% | 2.79% | 2.05% | 2.1% | 2.73% | 0.9% |
| 2025/12/28 | 8.77% | 6.97% | 3.09% | 3.93% | 2.21% | 3.11% | 2.3% | 2% | 2.68% | 0.99% |
| 2025/12/29 | 8.28% | 7.38% | 3.64% | 3.35% | 2.45% | 2.21% | 3.16% | 3.03% | 2.49% | 0.9% |
| 2025/12/30 | 8.5% | 7.09% | 3.85% | 2.59% | 2.91% | 2.48% | 2.39% | 2.51% | 2.09% | 1.19% |
| 2025/12/31 | 8.38% | 7.3% | 3.73% | 3.2% | 2.61% | 2.25% | 2.2% | 2.18% | 2.14% | 1.28% |
- skyscanner.net
- booking.com
- britishairways.com
- flixbus.co.uk
- heathrow.com
- trip.com
- lner.co.uk
- thetrainline.com
- virginatlantic.com
- nationalexpress.com
Copyright © Adthena. All rights reserved.
Skyscanner led December with a steady rise, peaking at 8.77% on the 28th. Booking.com saw a late surge, reaching 7.38% on the 29th. British Airways and Flixbus fluctuated, while National Express spiked mid-month before declining. The month ended with Skyscanner maintaining dominance.
Competitor Count for UK Travel Transportation
Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month.
| Date | Competitor Count |
|---|---|
| 2025/12/01 | 1256 |
| 2025/12/02 | 1230 |
| 2025/12/03 | 1250 |
| 2025/12/04 | 1256 |
| 2025/12/05 | 1240 |
| 2025/12/06 | 1210 |
| 2025/12/07 | 1224 |
| 2025/12/08 | 1204 |
| 2025/12/09 | 1234 |
| 2025/12/10 | 1215 |
| 2025/12/11 | 1222 |
| 2025/12/12 | 1251 |
| 2025/12/13 | 1239 |
| 2025/12/14 | 1199 |
| 2025/12/15 | 1256 |
| 2025/12/16 | 1259 |
| 2025/12/17 | 1269 |
| 2025/12/18 | 1238 |
| 2025/12/19 | 1270 |
| 2025/12/20 | 1265 |
| 2025/12/21 | 1240 |
| 2025/12/22 | 1259 |
| 2025/12/23 | 1258 |
| 2025/12/24 | 1258 |
| 2025/12/25 | 1256 |
| 2025/12/26 | 1269 |
| 2025/12/27 | 1247 |
| 2025/12/28 | 1220 |
| 2025/12/29 | 1238 |
| 2025/12/30 | 1233 |
| 2025/12/31 | 1231 |
Copyright © Adthena. All rights reserved.
December saw fluctuating advertiser numbers, peaking at 1,270 on the 19th. The month concluded with 1,231 advertisers, reflecting a dynamic landscape.
