Share of Clicks for top 10 UK Travel Transportation brands
Here are the Top 10 competitors in the industry by Share of Clicks for the last month.
| Domain | Share of clicks |
|---|---|
| skyscanner.net | 9.64 |
| britishairways.com | 8.31 |
| thetrainline.com | 4.41 |
| virginatlantic.com | 4.01 |
| nationalexpress.com | 3.65 |
| booking.com | 2.51 |
| lner.co.uk | 2.36 |
| manchesterairport.co.uk | 2.23 |
| stanstedairport.com | 2.23 |
| cheapflights.co.uk | 1.72 |
| others | 58.93 |
- skyscanner.net - 9.64%
- britishairways.com - 8.31%
- thetrainline.com - 4.41%
- virginatlantic.com - 4.01%
- nationalexpress.com - 3.65%
- booking.com - 2.51%
- lner.co.uk - 2.36%
- manchesterairport.co.uk - 2.23%
- stanstedairport.com - 2.23%
- cheapflights.co.uk - 1.72%
- others - 58.93%
Copyright © Adthena. All rights reserved.
In the travel PPC landscape, Skyscanner leads with 9.64% click share, followed by British Airways at 8.31%. Others dominate with 58.93%, highlighting diverse competition.
Share of Spend for the top 10 UK Travel Transportation brands
Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month.
| Date | skyscanner.net | opodo.co.uk | booking.com | virginatlantic.com | britishairways.com | stanstedairport.com | heathrow.com | thetrainline.com | lner.co.uk | trip.com |
|---|---|---|---|---|---|---|---|---|---|---|
| 2026/02/01 | 9.81% | 1.64% | 4.96% | 3.13% | 2.35% | 2.16% | 1.72% | 2.35% | 1.71% | 2.42% |
| 2026/02/02 | 9.75% | 2.93% | 4.96% | 2.36% | 2.38% | 2.1% | 2.05% | 2.5% | 1.67% | 2.46% |
| 2026/02/03 | 7.86% | 1.94% | 5.25% | 2.1% | 2.18% | 2.49% | 2.72% | 2.25% | 3.01% | 1.94% |
| 2026/02/04 | 8.6% | 1.76% | 4.81% | 1.94% | 2.2% | 1.83% | 2.24% | 2.7% | 3.16% | 2.56% |
| 2026/02/05 | 8.57% | 2.96% | 4.98% | 1.92% | 2.34% | 2.14% | 1.96% | 2.19% | 2.58% | 2.55% |
| 2026/02/06 | 8.1% | 3.06% | 4.97% | 2.29% | 2.08% | 1.84% | 2.3% | 2.16% | 2.73% | 2.17% |
| 2026/02/07 | 8.7% | 1.79% | 4.93% | 2.53% | 2.22% | 2.92% | 1.71% | 1.83% | 2.06% | 2.06% |
| 2026/02/08 | 9.24% | 1.49% | 6.2% | 2.73% | 2.33% | 2.07% | 1.53% | 1.83% | 2.16% | 2.01% |
| 2026/02/09 | 9.27% | 1.55% | 5.07% | 2.8% | 2.61% | 2.53% | 1.56% | 2.12% | 1.86% | 1.39% |
| 2026/02/10 | 9.23% | 2.36% | 4.82% | 2.76% | 2.65% | 2.89% | 1.63% | 1.77% | 2.31% | 1.75% |
| 2026/02/11 | 9.05% | 1.89% | 5.8% | 2.34% | 2.96% | 3.25% | 1.52% | 1.66% | 2.06% | 2.33% |
| 2026/02/12 | 9.61% | 1.91% | 5.09% | 1.84% | 2.76% | 2.82% | 1.6% | 1.99% | 2.07% | 2.18% |
| 2026/02/13 | 8.01% | 3.02% | 4.96% | 2.26% | 2.06% | 1.82% | 2.28% | 2.13% | 2.96% | 2.14% |
| 2026/02/14 | 8.64% | 1.78% | 4.91% | 2.52% | 2.21% | 2.9% | 1.7% | 1.82% | 2.05% | 2.04% |
| 2026/02/15 | 9.21% | 1.48% | 6.18% | 2.72% | 2.32% | 2.06% | 1.52% | 1.82% | 2.15% | 2.05% |
| 2026/02/16 | 9.22% | 1.54% | 5.06% | 2.78% | 2.59% | 2.51% | 1.55% | 2.1% | 1.86% | 1.4% |
| 2026/02/17 | 6.85% | 1.51% | 5.66% | 2.28% | 1.66% | 3.48% | 1.89% | 2.44% | 2.5% | 2.82% |
| 2026/02/18 | 7.58% | 0.89% | 4.63% | 2.91% | 2.64% | 3.01% | 2.23% | 2.84% | 2.66% | 2.38% |
| 2026/02/19 | 8.33% | 0.75% | 4.59% | 3.05% | 2.95% | 2.51% | 2.24% | 2.49% | 2.99% | 2.36% |
| 2026/02/20 | 7.54% | 0.65% | 10.29% | 3.01% | 3.18% | 2.22% | 2.19% | 2.93% | 2.67% | 1.78% |
| 2026/02/21 | 8.05% | 0.62% | 3.9% | 4.23% | 3.29% | 3.3% | 2.39% | 2.37% | 2.1% | 1.61% |
| 2026/02/22 | 8.07% | 0.48% | 4.27% | 3.03% | 3.5% | 2.62% | 2.42% | 2.74% | 2.87% | 1.82% |
| 2026/02/23 | 8.15% | 1.57% | 4.44% | 2.92% | 4.04% | 2.13% | 2.18% | 2.36% | 2.55% | 2.28% |
| 2026/02/24 | 9.68% | 3.05% | 4.32% | 2.34% | 3.72% | 1.83% | 2.29% | 2.29% | 2.5% | 1.69% |
| 2026/02/25 | 9.57% | 2.89% | 3.97% | 3.1% | 3.71% | 2.25% | 2.44% | 2.42% | 2.49% | 1.63% |
| 2026/02/26 | 8.42% | 3.72% | 3.82% | 3.13% | 4.35% | 2.77% | 2.32% | 2.2% | 2.61% | 1.67% |
| 2026/02/27 | 8.19% | 3.1% | 3.88% | 3.51% | 3.46% | 3.46% | 2.2% | 2.22% | 2.38% | 1.37% |
| 2026/02/28 | 9% | 4.64% | 4.03% | 3.62% | 3.54% | 2.37% | 2.16% | 2.14% | 2.04% | 1.74% |
- skyscanner.net
- opodo.co.uk
- booking.com
- virginatlantic.com
- britishairways.com
- stanstedairport.com
- heathrow.com
- thetrainline.com
- lner.co.uk
- trip.com
Copyright © Adthena. All rights reserved.
Skyscanner led February with fluctuating spend, peaking at 9.81%. Opodo surged late, ending at 4.64%. Booking.com spiked mid-month, reaching 10.29%. Virgin Atlantic and British Airways showed steady growth. The month concluded with diverse advertiser dynamics.
Competitor Count for UK Travel Transportation
Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month.
| Date | Competitor Count |
|---|---|
| 2026/02/01 | 1134 |
| 2026/02/02 | 1142 |
| 2026/02/03 | 1096 |
| 2026/02/04 | 1121 |
| 2026/02/05 | 1135 |
| 2026/02/06 | 1137 |
| 2026/02/07 | 1130 |
| 2026/02/08 | 1126 |
| 2026/02/09 | 1116 |
| 2026/02/10 | 1130 |
| 2026/02/11 | 1147 |
| 2026/02/12 | 1155 |
| 2026/02/13 | 1137 |
| 2026/02/14 | 1130 |
| 2026/02/15 | 1126 |
| 2026/02/16 | 1116 |
| 2026/02/17 | 1039 |
| 2026/02/18 | 1086 |
| 2026/02/19 | 1118 |
| 2026/02/20 | 1074 |
| 2026/02/21 | 1022 |
| 2026/02/22 | 1035 |
| 2026/02/23 | 1113 |
| 2026/02/24 | 1119 |
| 2026/02/25 | 1084 |
| 2026/02/26 | 1074 |
| 2026/02/27 | 1026 |
| 2026/02/28 | 1071 |
Copyright © Adthena. All rights reserved.
February saw fluctuating advertiser numbers, peaking at 1,155 on the 12th, then declining to 1,071 by month’s end.
