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US Healthcare & Medical Nursing - PPC Market Share Analysis May 2025

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the US Nursing category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Market Exposure

Share of Clicks for top 10 US Healthcare & Medical Nursing brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

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Share of Clicks - Last month
Domain Share of clicks
zocdoc.com 6.78
simplenursing.com 5.47
betterhelp.com 5.4
care.com 4.62
marchofdimes.org 4.1
forbes.com 3.14
growtherapy.com 2.85
incrediblehealth.com 2.82
ro.co 2.05
rula.com 2.02
others 60.75

Copyright © Adthena. All rights reserved.

In the healthcare PPC landscape, ‘others’ dominate with 60.75% click share, while Zocdoc leads individual advertisers at 6.78%.

Market Exposure

Share of Spend for the top 10 US Healthcare & Medical Nursing brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

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Share of Spend - Last Month
Date zocdoc.com talkiatry.com betterhelp.com forbes.com rula.com growtherapy.com chamberlain.edu care.com south.edu concorde.edu
2025/05/01 3.07% 1.31% 6.88% 4.71% 3.24% 3.44% 4.78% 3.49% 3.55% 1.71%
2025/05/02 2.57% 0.66% 5.02% 2.35% 1.34% 2.13% 5.08% 3.71% 1.82% 1.23%
2025/05/03 4.41% 1.38% 6.7% 3.05% 1.48% 2.19% 3.75% 5.54% 2.81% 1.43%
2025/05/04 5.25% 1.76% 6.99% 2.94% 3.19% 3.54% 4.83% 6.09% 2.76% 1.82%
2025/05/05 6.18% 0.4% 4.25% 1.61% 2.14% 2.2% 6.66% 4.29% 4.34% 1.89%
2025/05/06 5.83% 0.18% 5.06% 2.28% 2.65% 2.46% 6.47% 4.51% 1.82% 1.89%
2025/05/07 6.06% 0.3% 5.73% 2.61% 0.97% 1.84% 5.43% 5.21% 2.57% 0.33%
2025/05/08 5.37% 0.55% 4.86% 1.57% 1.53% 2.62% 2.3% 5.55% 3.7% 2.97%
2025/05/09 5.97% 1.13% 6.14% 1.54% 2.71% 2.74% 4.56% 4.49% 6.11% 1.59%
2025/05/10 7.59% 0.49% 5.3% 3.42% 1.23% 2.39% 4.81% 3.83% 4.13% 2.66%
2025/05/11 3.84% 1.27% 5.54% 3.69% 1.61% 3% 4.5% 4.6% 3.02% 2.64%
2025/05/12 5.48% 0.39% 6.07% 4.77% 1.79% 2.98% 6.64% 4.34% 1.94% 1.47%
2025/05/13 8.01% 0.29% 6.93% 4.73% 1.62% 2.82% 4.76% 5.58% 3.1% 1.87%
2025/05/14 7.81% 0.25% 6.62% 3.7% 1.53% 2.31% 3.55% 3.15% 1.63% 1.93%
2025/05/15 5.61% 0.81% 6.04% 4.22% 1.54% 3.39% 2.44% 4.16% 5.05% 3.65%
2025/05/16 14.15% 8.77% 6.18% 5.79% 1.14% 2.23% 1.24% 3.53% 1.4% 1.42%
2025/05/17 10.33% 4.65% 4.6% 5.52% 1.17% 3.78% 1.57% 2.92% 2.6% 1.79%
2025/05/18 8.01% 10.16% 4.72% 6.54% 2.39% 2.99% 2.39% 2.61% 4.55% 2.27%
2025/05/19 8.36% 5.13% 5.18% 5.71% 3.03% 3.76% 3.65% 4.02% 2.02% 1.06%
2025/05/20 8.42% 0.56% 5.63% 3.26% 1.56% 2.75% 5.69% 2.48% 1.22% 2.95%
2025/05/21 11.96% 6.5% 4.54% 2.38% 1.08% 3.77% 2.67% 2.96% 0.55% 2.29%
2025/05/22 13.26% 0.83% 5.47% 4.41% 2.46% 1.87% 4% 2.46% 1.58% 1.19%
2025/05/23 7.11% 2.73% 5.42% 7.34% 4.72% 7.79% 5.97% 3.21% 1.76% 1.37%
2025/05/24 10.32% 0.7% 4.12% 5.85% 1.55% 3.74% 7.39% 2.79% 1.82% 1.61%
2025/05/25 9.89% 3.3% 6.62% 3.63% 3.08% 2.32% 5.66% 3.38% 1.5% 0.64%
2025/05/26 12.17% 5.48% 3.63% 2.16% 1.71% 8.29% 3.92% 2.43% 2.29% 1.6%
2025/05/27 8.22% 1.26% 4.44% 1.92% 1.93% 3.84% 9.3% 3.22% 1.82% 1.61%
2025/05/28 12.91% 2.5% 4.57% 1.88% 2.64% 4.25% 6.75% 1.63% 1.26% 1.9%
2025/05/29 10.53% 2.2% 4.07% 3.23% 1.44% 4.21% 6.18% 3.61% 1.5% 1.22%
2025/05/30 12.65% 4.26% 4.79% 1.69% 0.96% 4.22% 3.29% 3.92% 0.96% 0.41%
2025/05/31 7.16% 6.5% 5.21% 4.98% 4.59% 4.03% 3.47% 2.78% 1% 0.09%

Copyright © Adthena. All rights reserved.

In May 2025, Zocdoc.com led with fluctuating spend, peaking at 14.15 on May 16. Talkiatry.com saw a significant rise mid-month, reaching 10.16 on May 18. Betterhelp.com maintained steady performance, while Forbes.com and Rula.com experienced varied trends. By month’s end, Zocdoc.com remained dominant.

Market Exposure

Competitor Count for US Healthcare & Medical Nursing

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

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Competitor Count - Last month
Date Competitor Count
2025/05/01 512
2025/05/02 555
2025/05/03 517
2025/05/04 532
2025/05/05 542
2025/05/06 555
2025/05/07 558
2025/05/08 555
2025/05/09 561
2025/05/10 582
2025/05/11 544
2025/05/12 558
2025/05/13 597
2025/05/14 617
2025/05/15 594
2025/05/16 611
2025/05/17 626
2025/05/18 578
2025/05/19 597
2025/05/20 551
2025/05/21 581
2025/05/22 579
2025/05/23 549
2025/05/24 532
2025/05/25 536
2025/05/26 570
2025/05/27 553
2025/05/28 579
2025/05/29 554
2025/05/30 545
2025/05/31 547

Copyright © Adthena. All rights reserved.

May began with 512 advertisers, peaking at 626 mid-month. The month concluded with 547, reflecting a dynamic advertising landscape.

Campaign Efficiency

Market Loss & Market Gains for US Healthcare & Medical Nursing

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

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Market Loss & Market Gains - Last month
Name Market Trend
zocdoc.com 1.58%
talkiatry.com 1.09%
growtherapy.com 0.79%
ucdavis.edu 0.69%
sondermind.com 0.58%
homeinstead.com -0.56%
south.edu -0.59%
medicalsolutions.com -0.88%
care.com -1.14%
simplenursing.com -1.79%

Copyright © Adthena. All rights reserved.

Zocdoc.com leads with a 1.58% click share rise, while simplenursing.com drops by 1.79%. Talkiatry.com and growtherapy.com also see positive gains, contrasting care.com’s decline.

Campaign Efficiency

US Healthcare & Medical Nursing Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

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Date betterhelp.com zocdoc.com forbes.com rula.com growtherapy.com incrediblehealth.com ro.co marchofdimes.org chamberlain.edu care.com
2025/05/01 4.85% 2.73% 4.38% 2.42% 2.3% 2.42% 4.89% 5.58% 2.51% 2.43%
2025/05/02 5.58% 2.21% 2.65% 1.52% 2.01% 2.54% 6.38% 5.39% 2.04% 2.1%
2025/05/03 7.17% 4.02% 3.19% 1.41% 1.9% 2.61% 4.29% 4.54% 1.43% 2.89%
2025/05/04 8.43% 4.87% 3.4% 4.28% 3.93% 1.95% 2.21% 3.94% 2.72% 3.45%
2025/05/05 4.71% 5% 1.51% 2.98% 2.38% 1.61% 1.67% 2.56% 3.2% 2.6%
2025/05/06 6.01% 4.13% 2.98% 3.48% 3.03% 2.4% 2.71% 2.08% 3.23% 2.59%
2025/05/07 6.44% 4.19% 2.79% 1.14% 1.79% 1.81% 3.99% 3.48% 2.56% 3.24%
2025/05/08 5.4% 4.94% 1.84% 1.86% 2.89% 2.18% 4.51% 4.58% 1.01% 3.28%
2025/05/09 6.87% 5.18% 1.71% 4.08% 3.02% 1.98% 3.26% 4.18% 2.23% 2.42%
2025/05/10 5.9% 6.11% 3.8% 1.82% 2.59% 2.52% 4.55% 3.48% 2.11% 2.5%
2025/05/11 6.34% 3.52% 4.01% 2.04% 3.36% 2.55% 2.51% 4.02% 2.02% 2.53%
2025/05/12 7.31% 5.16% 5.38% 2.8% 3.92% 1.24% 2.97% 3.61% 3.41% 2.85%
2025/05/13 7.96% 5.65% 4.94% 2.14% 3.09% 1.93% 2.27% 3.96% 2.04% 3.27%
2025/05/14 7.67% 5.37% 3.94% 1.97% 2.45% 2.85% 2.15% 3.21% 1.7% 1.83%
2025/05/15 6.74% 4.23% 4.59% 1.82% 3.81% 4.03% 4.13% 3.92% 0.92% 2.33%
2025/05/16 6.92% 9.74% 6% 1.54% 2.71% 3.67% 3.34% 3.19% 0.52% 2.12%
2025/05/17 5.01% 7.54% 5.81% 1.16% 3.34% 3.88% 2.9% 3.99% 0.59% 1.61%
2025/05/18 6.03% 5.64% 7.07% 2.64% 3.85% 2.21% 2.7% 3.42% 1.29% 1.68%
2025/05/19 5.86% 4.91% 5.77% 3.63% 4.19% 2.9% 3.03% 3.37% 1.46% 2.3%
2025/05/20 6.94% 5.56% 3.89% 1.73% 2.54% 2.59% 3.44% 3.57% 2.84% 1.29%
2025/05/21 5.84% 7.32% 2.52% 1.36% 3.97% 2.26% 3.64% 2.84% 1.19% 2.04%
2025/05/22 6.55% 9.31% 4.21% 3.23% 1.84% 1.78% 3.46% 3.3% 2.03% 1.52%
2025/05/23 6.86% 4.71% 7.07% 4.55% 6.95% 2.33% 2.78% 3.59% 2.48% 2%
2025/05/24 4.57% 6.18% 5.49% 1.4% 3.42% 2.61% 4.29% 5.18% 3.83% 1.81%
2025/05/25 7.75% 7.53% 4.06% 3.06% 2.37% 1.7% 3.45% 2.45% 2.62% 1.95%
2025/05/26 4.55% 7.64% 2.38% 1.92% 7.02% 2.31% 3.59% 3.22% 2.08% 1.52%
2025/05/27 5.92% 6.31% 2.12% 3.04% 4.27% 2.19% 4.36% 3.74% 4.96% 1.92%
2025/05/28 5.48% 9.31% 2.1% 2.81% 3.93% 2.22% 3.1% 2.79% 4.06% 1.15%
2025/05/29 5.18% 8.6% 4.08% 1.66% 4.07% 2.62% 3.83% 3.43% 3.11% 2.47%
2025/05/30 5.75% 9.29% 2.22% 1.23% 4.08% 2.32% 3.23% 3.6% 1.63% 2.2%
2025/05/31 6.1% 5.27% 5.1% 4.8% 3.9% 3.38% 3.33% 2.82% 1.64% 1.48%

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In May 2025, BetterHelp’s impression share fluctuated, peaking at 8.43% on May 4. Zocdoc saw a significant rise, reaching 9.74% on May 16. Forbes experienced a steady climb, ending at 5.10%. Rula and GrowTherapy showed varied trends, while Ro.co and March of Dimes had moderate fluctuations. Chamberlain and Care.com maintained lower shares, with slight variations.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for US Healthcare & Medical Nursing

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

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  1. 1
    Find a Specialized Therapist https://www.betterhelp.com

    No Waiting Rooms or Driving — Personalized Therapy for a Happier You. Our Quiz Helps Match You to the Right Therapist.

  2. 2
    Best Online Psychologists 2025 | We Ranked Them All https://www.forbes.com › online-therapy › psychologists

    Find Peace Of Mind Through Online Therapy Sessions. Forbes Health Online Therapy Services.

  3. 3
    Medical Solutions https://www.medicalsolutions.com

    Travel Nurse Staffing Agency — Get Responsive, Knowledgeable, no Pressure Recruiters with Medical Solutions. Apply Today.

  4. 4
    Ozempic® Prescription, Online - $45 to Start Ozempic https://www.ro.co

    See safety info & box warning. Rx only, if appropriate. $45 1st, then $145/mo. Meds excl. 1:1...

  5. 5
    Find A Psychiatrist In 10 Min | We're Taking New Patients https://www.talkiatry.com

    Our Psychiatrists Can Diagnose Your Condition, Prescribe Medication, And Monitor Progress.

Copyright © Adthena. All rights reserved.

In the competitive world of online healthcare services, BetterHelp and Talkiatry shine by offering personalized therapy and quick psychiatric consultations. Forbes highlights top online psychologists, while Medical Solutions focuses on travel nurse staffing. Ro.co provides affordable Ozempic prescriptions, emphasizing accessibility and convenience.

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