US Healthcare & Medical Nursing - PPC Market Share Analysis February 2026

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the US Nursing category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Nursing – US

Google AI Overview visibility for Healthcare & Medical Nursing US

See how often AIOs appear and how search intent is distributed across buying signals.

AIO Frequency

How often a Google AI overview appears on search terms relevant to this category.

Frequency Percentage
Frequency 37.56008858
62.43991142
37%

Complex Query Frequency

A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.

Frequency Percentage
Frequency 34
66
34%

Search Intent Distribution

Breakdown of search queries by their underlying goal.

Intent Distribution
Investigational 8%
Transactional 0%
Navigational 0%
Seasonal 0%
Local 1%
Problem Solving 19%

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Market Exposure

Share of Clicks for top 10 US Healthcare & Medical Nursing brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

Share of Clicks - Last month
Share of Clicks - Last month
Domain Share of clicks
zocdoc.com 8.46
growtherapy.com 7
betterhelp.com 5.74
care.com 4.59
headway.co 4.36
marchofdimes.org 4.21
shiftkey.com 2.48
simplenursing.com 2.27
talkiatry.com 2.21
agingcare.com 2.12
others 56.56
  • zocdoc.com - 8.46%
  • growtherapy.com - 7%
  • betterhelp.com - 5.74%
  • care.com - 4.59%
  • headway.co - 4.36%
  • marchofdimes.org - 4.21%
  • shiftkey.com - 2.48%
  • simplenursing.com - 2.27%
  • talkiatry.com - 2.21%
  • agingcare.com - 2.12%
  • others - 56.56%

Copyright © Adthena. All rights reserved.

In the healthcare PPC landscape, Zocdoc leads with 8.46% click share, followed by Growtherapy at 7.00%. Others dominate with 56.56%, highlighting diverse competition.

Market Exposure

Share of Spend for the top 10 US Healthcare & Medical Nursing brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

Share of Spend - Last Month
Share of Spend - Last Month
Date zocdoc.com growtherapy.com chamberlain.edu headway.co betterhelp.com care.com agingcare.com rula.com forbes.com talkiatry.com
2026/02/01 8.11% 3.99% 4.2% 3.33% 9.56% 2.25% 2.99% 0.01% 4.1% 0.59%
2026/02/02 10.69% 5.3% 3.4% 2.85% 10.39% 2.6% 1.74% 1.6% 1.74% 0.14%
2026/02/03 11.54% 7.79% 3.73% 4.01% 9.65% 4.54% 2.1% 2.01% 2.88% 0.86%
2026/02/04 7.89% 7.85% 3.04% 5.84% 12.35% 4.37% 2.65% 1.44% 2.35% 4.11%
2026/02/05 5.91% 8.31% 3.43% 5.21% 10.04% 3.85% 1.62% 2.01% 2% 3.02%
2026/02/06 5.12% 7.6% 3.58% 5.75% 9.08% 3.67% 2.2% 2.48% 2.81% 5.26%
2026/02/07 8.88% 8.87% 1.7% 2.6% 8.74% 3.49% 3.01% 3.69% 2.81% 0.2%
2026/02/08 8.68% 7.03% 2.42% 2.98% 7.76% 2.75% 2.47% 3.18% 0.97% 1.58%
2026/02/09 5.07% 8.97% 2.73% 2.16% 8.18% 3.53% 3.06% 4.99% 2.24% 2.67%
2026/02/10 7.21% 8.61% 2.06% 0.26% 9.18% 5.09% 4.36% 2.29% 2.04% 3.23%
2026/02/11 10.45% 10.78% 3.03% 0.21% 8.9% 3.39% 3.61% 3.17% 1.76% 1.11%
2026/02/12 5.73% 8.08% 3.57% 5.06% 9.74% 3.73% 1.64% 1.95% 1.94% 2.93%
2026/02/13 5.04% 7.48% 3.52% 5.65% 8.93% 3.65% 2.16% 2.44% 2.77% 5.17%
2026/02/14 8.65% 8.64% 1.66% 2.53% 8.51% 3.4% 2.93% 3.59% 2.74% 0.2%
2026/02/15 8.46% 6.85% 2.36% 2.91% 7.56% 2.68% 2.41% 3.1% 0.95% 1.54%
2026/02/16 4.88% 8.64% 2.63% 2.08% 7.88% 3.4% 2.95% 4.81% 2.16% 2.57%
2026/02/17 3.56% 5.95% 4.69% 3.68% 9.07% 2.85% 2.36% 0.81% 1.86% 3.85%
2026/02/18 5.6% 9.29% 2.98% 2.47% 4.81% 4.17% 4.78% 0.63% 3.72% 1.62%
2026/02/19 8.1% 7.15% 2.48% 4.78% 3.43% 3.3% 2.47% 2.29% 4.63% 1.3%
2026/02/20 5.57% 8.75% 2.37% 2.68% 2.56% 2.14% 2.98% 1.95% 2.67% 3.94%
2026/02/21 3.44% 13.36% 4.43% 6.02% 3.41% 1.92% 2.69% 3.09% 2.51% 0.56%
2026/02/22 7.68% 6.66% 4.28% 5.61% 3.81% 3.29% 3.28% 1.89% 2.66% 0.43%
2026/02/23 10.84% 6.8% 5.54% 4.14% 3.21% 4.93% 3.77% 0.95% 1.54% 3.49%
2026/02/24 10.96% 5.74% 5.36% 7.85% 3.18% 3.52% 2.28% 2.16% 2.84% 5.46%
2026/02/25 5.66% 9.51% 3.72% 6.06% 4.25% 4.3% 3.04% 2.13% 2.57% 3.3%
2026/02/26 10.64% 10.92% 3.36% 5.76% 3.81% 3.37% 2.56% 4.62% 1.71% 1.72%
2026/02/27 6.58% 8.31% 3.5% 4.5% 3.38% 1.44% 2.26% 2.52% 3.22% 8.46%
2026/02/28 6.78% 6.51% 4.68% 4.15% 3.62% 3.32% 2.38% 1.71% 1.7% 1.7%
  • zocdoc.com
  • growtherapy.com
  • chamberlain.edu
  • headway.co
  • betterhelp.com
  • care.com
  • agingcare.com
  • rula.com
  • forbes.com
  • talkiatry.com

Copyright © Adthena. All rights reserved.

Zocdoc’s spend share fluctuated, peaking mid-month. Growtherapy surged on February 21st. Chamberlain and Headway showed steady trends. BetterHelp’s share dipped late month. Care.com and AgingCare remained stable. Rula and Forbes had minor variations. Talkiatry spiked on February 27th.

Market Exposure

Competitor Count for US Healthcare & Medical Nursing

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

Competitor Count - Last month
Competitor Count - Last month
Date Competitor Count
2026/02/01 516
2026/02/02 551
2026/02/03 508
2026/02/04 525
2026/02/05 538
2026/02/06 500
2026/02/07 540
2026/02/08 505
2026/02/09 533
2026/02/10 536
2026/02/11 504
2026/02/12 538
2026/02/13 500
2026/02/14 540
2026/02/15 505
2026/02/16 533
2026/02/17 420
2026/02/18 497
2026/02/19 469
2026/02/20 441
2026/02/21 439
2026/02/22 506
2026/02/23 513
2026/02/24 510
2026/02/25 520
2026/02/26 460
2026/02/27 468
2026/02/28 453

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February began with 516 advertisers, peaking at 551 on the 2nd. Mid-month saw a decline, reaching 420 on the 17th. The month concluded with 453 advertisers, reflecting a dynamic fluctuation.

Campaign Efficiency

Market Loss & Market Gains for US Healthcare & Medical Nursing

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

Market Loss & Market Gains - Last month
Market Loss & Market Gains - Last month
Name Market Trend
marchofdimes.org 1.13%
vivian.com 1.12%
headway.co 0.74%
south.edu 0.47%
talkiatry.com 0.43%
caring.com -0.37%
incrediblehealth.com -0.47%
anurseinthemaking.com -0.66%
cshs.org -0.79%
betterhelp.com -3.79%

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Marchofdimes.org and vivian.com lead with click share gains, while betterhelp.com faces the largest decline.

Campaign Efficiency

US Healthcare & Medical Nursing Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

Date marchofdimes.org growtherapy.com headway.co zocdoc.com betterhelp.com care.com agingcare.com shiftkey.com rula.com talkiatry.com
2026/02/01 2.67% 3.71% 4.59% 4.34% 8.09% 2.34% 2.96% 0.97% 0% 0.66%
2026/02/02 2.64% 5.07% 3.61% 7.25% 10.28% 2.46% 1.26% 2.37% 1.32% 0.1%
2026/02/03 1.76% 8.23% 5.58% 8.23% 8.24% 3.27% 2.01% 0.97% 2.9% 1.27%
2026/02/04 2.79% 6.87% 6.91% 5.73% 11.02% 3.05% 2.29% 1.65% 1.23% 5.03%
2026/02/05 2.61% 9.94% 7.17% 4.92% 8.71% 2.73% 1.88% 2.84% 1.08% 2.88%
2026/02/06 4.71% 8.74% 6.61% 4.53% 7.93% 2.93% 2.36% 2.09% 3.78% 3.88%
2026/02/07 4.73% 6.85% 4.19% 6.57% 7.64% 2.8% 2.12% 2.6% 2.71% 0.14%
2026/02/08 3.67% 6.96% 3.74% 5.79% 7.08% 2.06% 1.93% 2.65% 2.96% 1.04%
2026/02/09 4.6% 8.57% 2.55% 4.05% 7.19% 2.99% 2.96% 2.25% 4.86% 1.84%
2026/02/10 3.73% 8.17% 0.42% 5.46% 8.21% 3.26% 3.79% 2.5% 2.91% 3.19%
2026/02/11 6.03% 10.24% 0.39% 5.86% 7.93% 2.66% 3.13% 2.07% 2.82% 2.18%
2026/02/12 2.61% 9.94% 7.17% 4.92% 8.71% 2.73% 1.88% 2.84% 1.08% 2.88%
2026/02/13 4.71% 8.74% 6.61% 4.53% 7.93% 2.93% 2.36% 2.09% 3.78% 3.88%
2026/02/14 4.73% 6.85% 4.19% 6.57% 7.64% 2.8% 2.12% 2.6% 2.71% 0.14%
2026/02/15 3.67% 6.96% 3.74% 5.79% 7.08% 2.06% 1.93% 2.65% 2.96% 1.04%
2026/02/16 4.6% 8.57% 2.55% 4.05% 7.19% 2.99% 2.96% 2.25% 4.86% 1.84%
2026/02/17 3.1% 5.62% 4.39% 3.49% 7.15% 1.82% 1.9% 3.11% 0.72% 3.14%
2026/02/18 4.08% 8.96% 4.02% 4.99% 4.55% 2.91% 4.08% 2.75% 0.45% 2.72%
2026/02/19 5.49% 6.34% 5.22% 6.27% 2.81% 2.51% 2.84% 1.98% 1.21% 2.09%
2026/02/20 3.31% 9.73% 3.8% 5.01% 2.25% 2.16% 2.4% 1.48% 1.64% 4.1%
2026/02/21 5.6% 13.35% 7.44% 2.7% 3.08% 2.1% 2.15% 2.16% 3.08% 0.9%
2026/02/22 4.96% 7.13% 5.5% 6.49% 3% 2.73% 2.47% 2.59% 1.91% 0.51%
2026/02/23 3.23% 7.29% 5.15% 9.06% 3.09% 3.2% 2.58% 1.66% 0.78% 2.48%
2026/02/24 4.68% 5.8% 7.55% 7.47% 3.19% 3.27% 2.25% 2.51% 2.06% 3.83%
2026/02/25 7.04% 9.28% 7.03% 5.86% 3.01% 3.09% 2.1% 3.36% 2.33% 3.12%
2026/02/26 6.02% 9.48% 6.74% 7.77% 3.63% 3.72% 2.02% 4.78% 3.61% 2.88%
2026/02/27 4.21% 9.51% 6.33% 5.31% 2.91% 1.22% 1.88% 2.96% 1.35% 9.59%
2026/02/28 7.11% 6.24% 4.82% 4.63% 3.24% 2.73% 2.16% 1.97% 1.68% 1.26%
  • marchofdimes.org
  • growtherapy.com
  • headway.co
  • zocdoc.com
  • betterhelp.com
  • care.com
  • agingcare.com
  • shiftkey.com
  • rula.com
  • talkiatry.com

Copyright © Adthena. All rights reserved.

In February 2026, Growtherapy.com led with a peak impression share of 13.35% on the 21st. Marchofdimes.org and Betterhelp.com showed notable fluctuations, while Talkiatry.com spiked to 9.59% on the 27th. The month concluded with diverse performances across domains.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for US Healthcare & Medical Nursing

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

Google Text Ad Copy Insights & Creative Trends for US Healthcare & Medical Nursing - Last month
  1. 1
    BetterHelp Online Therapy https://www.betterhelp.com

    Average Session Rating: 4.9/5 — 69% Of BetterHelp Members Use 1 Or More Self Care Features In Between Therapy Sessions.

  2. 2
    Nurse Practitioner Program https://www.chamberlain.edu

    Two Courses At No Cost — Commitment To Completion Grant: Save $9K + on your Degree with Two Courses at No Cost.

  3. 3
    Grow Therapy Online Psychiatry - Get an Online Prescription https://www.growtherapy.com › insurance

    Our qualified prescribers will guide you with medications covered by your insurance plan.

  4. 4
    Find in-network psychiatrists https://care.headway.co › get-care

    Covered psychiatry near you — See a psychiatrist for the support you need. Affordable, covered, and close to home. Get...

  5. 5
    Psychiatrists Near You https://www.talkiatry.com

    Schedule A Virtual Appointment — Find a Psychiatrist Who Can Manage Your ADHD Medications And Provide the Care You Deserve.

Copyright © Adthena. All rights reserved.

In the competitive landscape of online healthcare services, BetterHelp shines with a 4.9/5 session rating, emphasizing self-care. Chamberlain University offers financial incentives for nursing degrees. Grow Therapy and Headway focus on insurance-covered psychiatry, while Talkiatry highlights ADHD medication management.

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