US Healthcare & Medical Nursing - PPC Market Share Analysis October 2026

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the US Nursing category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Nursing – US

Google AI Overview visibility for Healthcare & Medical Nursing US

See how often AIOs appear and how search intent is distributed across buying signals.

AIO Frequency

How often a Google AI overview appears on search terms relevant to this category.

Frequency Percentage
Frequency 40.9245821287
59.0754178713
40%

Complex Query Frequency

A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.

Frequency Percentage
Frequency 30
70
30%

Search Intent Distribution

Breakdown of search queries by their underlying goal.

Intent Distribution
Investigational 4%
Transactional 0%
Navigational 0%
Seasonal 0%
Local 2%
Problem Solving 15%

Copyright © Adthena. All rights reserved.

Market Exposure

Share of Clicks for top 10 US Healthcare & Medical Nursing brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

Share of Clicks - Last month
Share of Clicks - Last month
Domain Share of clicks
zocdoc.com 9.37
talkiatry.com 5.63
ro.co 4.58
growtherapy.com 4.55
chamberlain.edu 3.86
headway.co 3.54
ayahealthcare.com 3.01
vivian.com 2.45
betterhelp.com 1.97
marchofdimes.org 1.93
others 59.11
  • zocdoc.com - 9.37%
  • talkiatry.com - 5.63%
  • ro.co - 4.58%
  • growtherapy.com - 4.55%
  • chamberlain.edu - 3.86%
  • headway.co - 3.54%
  • ayahealthcare.com - 3.01%
  • vivian.com - 2.45%
  • betterhelp.com - 1.97%
  • marchofdimes.org - 1.93%
  • others - 59.11%

Copyright © Adthena. All rights reserved.

Zocdoc.com leads with 9.37% click share, followed by talkiatry.com at 5.63%. Others dominate with 59.11%, highlighting diverse competition.

Market Exposure

Share of Spend for the top 10 US Healthcare & Medical Nursing brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

Share of Spend - Last Month
Share of Spend - Last Month
Date chamberlain.edu zocdoc.com headway.co growtherapy.com ro.co talkiatry.com vivian.com ayahealthcare.com betterhelp.com forbes.com
2026/10/01 7.71% 11.89% 3.99% 1.14% 4.47% 3.95% 0.9% 2.45% 2.28% 2.19%
2026/10/02 11.92% 13.18% 1.96% 4.48% 2.32% 3.86% 1.67% 2.49% 1.16% 2.81%
2026/10/03 10.65% 10.47% 1.41% 3.52% 5.68% 4.58% 0.94% 2.61% 3.74% 2.1%
2026/10/04 6.55% 9.63% 1.85% 5.52% 5% 5.9% 0.99% 2.3% 3.67% 4.28%
2026/10/05 8.63% 14.22% 3.32% 2.98% 5.56% 4.02% 1.06% 2.63% 2.41% 3.84%
2026/10/06 10.92% 10.17% 2.77% 1.7% 8.2% 5.29% 1.3% 2.4% 2.11% 4.32%
2026/10/07 8.28% 9.44% 4.49% 2.47% 4.63% 4.2% 1.66% 2.54% 3.19% 2.33%
2026/10/08 9.87% 12.58% 2.39% 4.3% 5.57% 4.6% 0.75% 2.06% 4.55% 3.08%
2026/10/09 8.27% 11.94% 2.35% 3.27% 2.41% 6.44% 1.29% 2.31% 3.12% 3.59%
2026/10/10 6.43% 6.51% 1.61% 5.43% 7.64% 6.58% 1.42% 2.07% 3.25% 2.71%
2026/10/11 5.47% 6.48% 3.02% 4.69% 7.51% 5.41% 2.01% 2.44% 2.76% 2.71%
2026/10/12 5.19% 7.75% 4.56% 3.69% 5.55% 9.54% 0.72% 2.32% 2.77% 2.27%
2026/10/13 6.8% 10.01% 4.2% 6.4% 8.04% 6.97% 1.28% 1.68% 2.92% 1.21%
2026/10/14 8.4% 9.42% 4.85% 2.9% 6.2% 5.13% 1.56% 2.91% 2.06% 3.03%
2026/10/15 13.05% 10.49% 4.62% 3.66% 4.05% 3.99% 1.96% 2.84% 2.85% 1.44%
2026/10/16 7.99% 8.2% 5.21% 5.83% 5.14% 6.31% 2.46% 2.6% 2.4% 1.03%
2026/10/17 10.61% 3.51% 7.25% 3.55% 5.79% 2.75% 2.16% 2.63% 2.66% 0.96%
2026/10/18 14.91% 4.22% 3.13% 3.57% 9.11% 5.24% 1.52% 2.84% 2.43% 1.05%
2026/10/19 12.24% 7.46% 5.87% 6.41% 5.47% 5.02% 0.8% 2.26% 1.67% 0.61%
2026/10/20 12.25% 5.47% 4.4% 4.64% 7.19% 5.48% 1.27% 2.56% 2.29% 2.49%
2026/10/21 10.86% 7.53% 4.04% 5.75% 3.99% 5.36% 1.11% 1.65% 1.27% 1.98%
2026/10/22 9.3% 9.23% 4.63% 5.53% 8.65% 6.67% 1.2% 1.59% 1.73% 2.56%
2026/10/23 11.35% 7.33% 3.63% 3.84% 10.76% 6.01% 1.88% 2.13% 1.98% 2.38%
2026/10/24 8.32% 6.82% 3.35% 2.72% 5.27% 2.02% 3.03% 2.24% 1.45% 1.82%
2026/10/25 12.43% 6.43% 4.82% 2.4% 7.23% 1.9% 1.5% 1.73% 2.58% 1.76%
2026/10/26 12.77% 8.4% 4.19% 2.01% 3.72% 3.63% 3.19% 1.89% 1.41% 1.87%
2026/10/27 16.34% 6.77% 4.13% 3.79% 5.86% 4.26% 2.85% 2.83% 2.15% 1.54%
2026/10/28 12.58% 7.37% 5.6% 5.11% 8.99% 3.65% 2.13% 1.7% 2% 2.44%
2026/10/29 11.12% 9.53% 5.39% 4.23% 1.52% 4.26% 2.58% 1.95% 2.51% 3.42%
2026/10/30 9.56% 9.95% 4.21% 2.42% 6.43% 5.47% 2.66% 1.88% 1.59% 3.39%
2026/10/31 10.97% 6.99% 4.66% 4.36% 4.29% 3.79% 2.98% 2.31% 2.22% 1.85%
  • chamberlain.edu
  • zocdoc.com
  • headway.co
  • growtherapy.com
  • ro.co
  • talkiatry.com
  • vivian.com
  • ayahealthcare.com
  • betterhelp.com
  • forbes.com

Copyright © Adthena. All rights reserved.

Chamberlain.edu led October with fluctuating spend, peaking at 16.34% on the 27th. Zocdoc.com saw a mid-month dip, while headway.co and growtherapy.com maintained steady growth. Ro.co and talkiatry.com showed varied trends, ending with moderate shares.

Market Exposure

Competitor Count for US Healthcare & Medical Nursing

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

Competitor Count - Last month
Competitor Count - Last month
Date Competitor Count
2026/10/01 327
2026/10/02 334
2026/10/03 346
2026/10/04 376
2026/10/05 351
2026/10/06 353
2026/10/07 364
2026/10/08 394
2026/10/09 403
2026/10/10 354
2026/10/11 358
2026/10/12 353
2026/10/13 364
2026/10/14 408
2026/10/15 387
2026/10/16 373
2026/10/17 346
2026/10/18 350
2026/10/19 370
2026/10/20 381
2026/10/21 375
2026/10/22 344
2026/10/23 373
2026/10/24 442
2026/10/25 466
2026/10/26 484
2026/10/27 439
2026/10/28 440
2026/10/29 466
2026/10/30 452
2026/10/31 432

Copyright © Adthena. All rights reserved.

October saw a dynamic rise in distinct advertisers, peaking at 484 on the 26th. The month concluded with a robust 432, showcasing a vibrant advertising landscape.

Campaign Efficiency

Market Loss & Market Gains for US Healthcare & Medical Nursing

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

Market Loss & Market Gains - Last month
Market Loss & Market Gains - Last month
Name Market Trend
chamberlain.edu 2.06%
truthaboutweight.com 1.28%
incrediblehealth.com 1.09%
ro.co 1.05%
trustedhealth.com 0.84%
phlebotomyusa.com -1.15%
talkiatry.com -1.17%
zocdoc.com -1.5%
pregnantoptionsnky.com -1.71%
cvs.com -1.72%

Copyright © Adthena. All rights reserved.

Chamberlain.edu surged with a 2.06 increase, while cvs.com dropped by 1.72. Trustedhealth.com gained 0.84, contrasting with zocdoc.com’s 1.5 decline.

Campaign Efficiency

US Healthcare & Medical Nursing Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

Date growtherapy.com zocdoc.com chamberlain.edu ro.co talkiatry.com headway.co vivian.com betterhelp.com forbes.com sondermind.com
2026/10/01 1.77% 10.65% 3.71% 6.34% 4.98% 4.03% 0.73% 2.2% 2.51% 3.15%
2026/10/02 6.28% 10.56% 5.54% 2.98% 4.25% 1.89% 1.76% 0.83% 2.52% 1.95%
2026/10/03 4.36% 8.5% 5.21% 7.15% 5.45% 1.16% 0.85% 3.47% 2.04% 2.65%
2026/10/04 8.14% 7.59% 2.13% 4.99% 6.76% 2.06% 0.9% 3.57% 3.83% 0.7%
2026/10/05 4.64% 13.07% 3.46% 6.27% 4.93% 2.94% 0.86% 1.73% 3.31% 0.6%
2026/10/06 2.39% 9.22% 3.55% 9.15% 6.36% 2.67% 1.24% 1.88% 4.33% 1.68%
2026/10/07 3.3% 9.26% 2.81% 5.25% 4.72% 4.22% 1.49% 2.51% 2.08% 0.52%
2026/10/08 6.6% 10.42% 4.22% 6.02% 5.64% 2.47% 0.64% 4.15% 3.05% 2.76%
2026/10/09 5.15% 10.65% 3.19% 2.4% 7.82% 2.07% 1.22% 2.49% 3.27% 1.29%
2026/10/10 6.19% 5.4% 2.22% 7.37% 7.33% 1.06% 1.37% 2.6% 2.76% 3.19%
2026/10/11 5.21% 5.38% 1.26% 8.22% 5.44% 2.36% 1.89% 2.07% 2.64% 0.27%
2026/10/12 4.6% 7.02% 1.62% 5.65% 11.28% 4.35% 0.69% 1.96% 2.15% 1.29%
2026/10/13 9.2% 8.62% 2.41% 8.25% 8.2% 4.62% 1.32% 2.59% 1.27% 3.51%
2026/10/14 3.25% 7.47% 2.86% 6.6% 5.98% 4.49% 1.7% 1.3% 3.2% 1.25%
2026/10/15 5.2% 9.9% 5.69% 4.39% 4.6% 4.95% 1.92% 2.08% 1.67% 2.98%
2026/10/16 8.93% 6.36% 2.92% 5.56% 7.37% 5.15% 2.51% 2.2% 1.04% 1.61%
2026/10/17 4.52% 3.21% 4.98% 6.05% 3.27% 7.8% 2.27% 2.47% 0.95% 2.02%
2026/10/18 4.87% 4.23% 7.96% 10.11% 6.05% 3.17% 1.61% 2.14% 1.39% 1.83%
2026/10/19 9.72% 7.43% 6.46% 6.69% 6.05% 6.45% 0.71% 1.22% 0.55% 2.62%
2026/10/20 6.63% 5.31% 6.73% 8.3% 6.96% 4.01% 1.19% 2.05% 2.59% 1.36%
2026/10/21 8.4% 6.38% 4.86% 4.99% 6.8% 3.41% 1.01% 0.83% 1.92% 3.9%
2026/10/22 7.34% 8.5% 5.36% 8.87% 7.8% 4.76% 1.45% 1.43% 2.82% 1.06%
2026/10/23 5.1% 6.93% 5.42% 11.22% 6.85% 3.45% 2.37% 1.76% 2.37% 0.66%
2026/10/24 3.88% 5.15% 4.52% 6.27% 1.8% 3.45% 3.6% 1.03% 1.94% 1.06%
2026/10/25 3.09% 6.04% 7.24% 9.25% 2.54% 4.53% 1.59% 2.98% 1.7% 0.92%
2026/10/26 2.82% 7.57% 6.69% 4.53% 4.21% 3.9% 3.91% 1.22% 1.57% 1.58%
2026/10/27 5.04% 5.5% 9.21% 7.43% 4.94% 4.13% 4.23% 2.02% 1.69% 0.27%
2026/10/28 7.34% 6.81% 6.96% 10.91% 4.36% 5.37% 2.31% 1.65% 2.44% 2.15%
2026/10/29 5.66% 7.67% 5.87% 2.35% 4.67% 4.57% 2.79% 2.48% 3.48% 5%
2026/10/30 3.02% 8.61% 5.18% 7.71% 6.04% 4.05% 2.78% 1.46% 3.51% 0.84%
2026/10/31 6.16% 6.02% 5.87% 5.77% 4.67% 4.64% 3.27% 1.85% 1.55% 0.69%
  • growtherapy.com
  • zocdoc.com
  • chamberlain.edu
  • ro.co
  • talkiatry.com
  • headway.co
  • vivian.com
  • betterhelp.com
  • forbes.com
  • sondermind.com

Copyright © Adthena. All rights reserved.

In October 2026, Growtherapy’s impression share fluctuated, peaking at 9.72% on the 19th. Zocdoc maintained a strong presence, starting at 10.65% and ending at 6.02%. Chamberlain.edu saw a notable rise mid-month, reaching 9.21% on the 27th. Ro.co experienced highs and lows, peaking at 11.22% on the 23rd. Talkiatry’s share was steady, with a peak of 11.28% on the 12th. Headway.co’s share was relatively stable, ending at 4.64%. Vivian.com showed gradual growth, finishing at 3.27%. Betterhelp.com had modest fluctuations, closing at 1.85%. Forbes.com had a varied month, peaking at 4.33% on the 6th. Sondermind.com had a low presence, ending at 0.69%.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for US Healthcare & Medical Nursing

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

Google Text Ad Copy Insights & Creative Trends for US Healthcare & Medical Nursing - Last month
  1. 1
    MA & Phlebotomy Certification https://discover.chcp.edu › online › medassistant

    Start your career today — CHCP's Online MA Program Combines 100% Online Classes with In-Person Clinical Training. Start training to become a medical assistant. Enroll in online classes today. Online Certificates. Classes Starting Soon. Apply Online. Hands-On Training.

  2. 2
    Weight Loss Medication at CVS® - GLP-1 as Low as $25/mo https://www.cvs.com/glp/rx

    CVS® has everything you need to help reach your weight-loss goals. Learn more today! Get your...

  3. 3
    Find A Psychiatrist Near You - ADHD And Anxiety Psychiatrists https://care.headway.co › psychiatrists

    Find a psychiatrist for mental health care near you who takes your insurance.

  4. 4
    Best Psychiatrists Near Me - Accepting New Patients https://www.talkiatry.com/near-me/learn-more

    Take Our Short Assessment & Find a Psychiatrist Near You. Covered by Your Insurance. Find an In-Network Psychiatrist Near You And Is Taking New...

  5. 5
    Info on Weight Management - Side Effects Of Weight Loss https://www.truthaboutweight.com

    Excess Weight & Obesity. Learn How Weight-Related Issues May Play A Role In Our Health. Start On The Path To Long-Term Weight Management By...

Copyright © Adthena. All rights reserved.

In the competitive landscape of healthcare PPC ads, CHCP.edu stands out with its compelling offer of a hybrid online and in-person medical assistant program. CVS.com captures attention with affordable weight-loss medication, while Headway.co and Talkiatry.com focus on accessible mental health care, emphasizing insurance coverage. TruthAboutWeight.com educates on weight management, highlighting health impacts.

Frequently Asked Questions

Customer Success Stories

Get the full picture

See this data specific to your brand performance

The data on this page is just a sample of the billions of data points we hold at Adthena. The insights generated by Ask Arlo, leverage real-time GenAI to answer questions about your search data.

Our search consultants can introduce you to Whole Market View data that is specific to your organization, based on the size of the relevant search term and competitor universe, and the locations that you need monitoring.

Related reports