US Healthcare & Medical Nursing - PPC Market Share Analysis January 2026

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the US Nursing category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Nursing – US

Google AI Overview visibility for Healthcare & Medical Nursing US

See how often AIOs appear and how search intent is distributed across buying signals.

AIO Frequency

How often a Google AI overview appears on search terms relevant to this category.

Frequency Percentage
Frequency 34.2833715972
65.7166284028
34%

Complex Query Frequency

A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.

Frequency Percentage
Frequency 33
67
33%

Search Intent Distribution

Breakdown of search queries by their underlying goal.

Intent Distribution
Investigational 8%
Transactional 0%
Navigational 0%
Seasonal 0%
Local 1%
Problem Solving 16%

Copyright © Adthena. All rights reserved.

Market Exposure

Share of Clicks for top 10 US Healthcare & Medical Nursing brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

Share of Clicks - Last month
Share of Clicks - Last month
Domain Share of clicks
zocdoc.com 9.49
growtherapy.com 6.87
betterhelp.com 6.79
care.com 3.76
headway.co 3.52
marchofdimes.org 2.98
simplenursing.com 2.84
forbes.com 2.33
agingcare.com 2.05
shiftkey.com 2.03
others 57.34
  • zocdoc.com - 9.49%
  • growtherapy.com - 6.87%
  • betterhelp.com - 6.79%
  • care.com - 3.76%
  • headway.co - 3.52%
  • marchofdimes.org - 2.98%
  • simplenursing.com - 2.84%
  • forbes.com - 2.33%
  • agingcare.com - 2.05%
  • shiftkey.com - 2.03%
  • others - 57.34%

Copyright © Adthena. All rights reserved.

In the healthcare PPC landscape, ‘others’ dominate with 57.34% click share. Zocdoc.com leads individual domains at 9.49%, followed by Growtherapy.com at 6.87% and Betterhelp.com at 6.79%.

Market Exposure

Share of Spend for the top 10 US Healthcare & Medical Nursing brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

Share of Spend - Last Month
Share of Spend - Last Month
Date zocdoc.com betterhelp.com headway.co care.com chamberlain.edu forbes.com arizonacollege.edu agingcare.com growtherapy.com caring.com
2026/01/01 5.92% 8.92% 2.31% 2.13% 0.01% 3.25% 1.83% 3.73% 9.44% 0.41%
2026/01/02 6.87% 6.22% 5.37% 2.4% 0% 5.58% 1.2% 3.75% 8.7% 5.31%
2026/01/03 8.81% 9.34% 6.19% 4.75% 0% 4.43% 1.14% 1.67% 7.54% 5.5%
2026/01/04 11.78% 9.68% 4.37% 3.49% 0% 5.81% 1.12% 2.8% 7.8% 3.78%
2026/01/05 10.61% 8.66% 2.12% 2.98% 1.17% 5.36% 1.43% 3.07% 6.98% 2.51%
2026/01/06 10.2% 4.36% 4.06% 3.79% 0.11% 4.62% 0.68% 5.35% 10.07% 1.86%
2026/01/07 10.69% 7.45% 2.07% 3.65% 2.74% 6.39% 1.56% 3.51% 12.23% 0.49%
2026/01/08 11.6% 8.98% 5.46% 3.15% 1.12% 1.99% 0.56% 3.64% 7.33% 1.57%
2026/01/09 8.79% 8.46% 7.59% 2.28% 1.33% 3.69% 1.93% 2.7% 12.02% 1.6%
2026/01/10 7.28% 10.19% 6.52% 2.82% 2.06% 2.64% 1.87% 1.8% 8.77% 1.42%
2026/01/11 5.97% 7.32% 2.3% 4.19% 2.54% 4.46% 1.77% 3.55% 8.41% 2.54%
2026/01/12 8.3% 8.71% 1.77% 3.33% 2.58% 1.96% 2.09% 3.55% 10.56% 1.59%
2026/01/13 11.66% 7.4% 1.32% 2.29% 2.85% 2.69% 0.92% 2.69% 7.83% 1.97%
2026/01/14 11.89% 9.59% 2.63% 4.02% 4.59% 1.65% 1.03% 4.32% 5.94% 2.45%
2026/01/15 13.26% 8.17% 1.46% 3.58% 4.99% 2.46% 0.96% 3.44% 6.03% 2.46%
2026/01/16 8.75% 8.42% 7.55% 2.27% 1.33% 3.67% 1.92% 2.69% 11.97% 1.6%
2026/01/17 7.82% 11.48% 1.33% 2.3% 5.67% 4.39% 1.92% 3.1% 4.34% 1.76%
2026/01/18 9.81% 10.45% 2.51% 1.36% 4.76% 2.82% 1.56% 2.85% 6.73% 3.04%
2026/01/19 9.64% 9.35% 3.46% 2.42% 3.34% 2.64% 2.88% 3.57% 10.47% 1.16%
2026/01/20 11.64% 7.39% 1.31% 2.28% 2.85% 2.68% 0.91% 2.68% 7.81% 1.96%
2026/01/21 7.34% 11.13% 2.45% 2.6% 3.55% 5.75% 1.42% 2.24% 9.51% 0.38%
2026/01/22 7.07% 14.3% 3.95% 2.56% 2.66% 1.16% 2.7% 2.97% 11.91% 3.1%
2026/01/23 7.81% 11.51% 2.26% 5.03% 2.44% 3.18% 2.58% 2.98% 6.47% 1.9%
2026/01/24 8.28% 9.83% 3.83% 2.83% 1.99% 2.54% 1.8% 2.73% 6.97% 0.7%
2026/01/25 5.63% 13.86% 4.4% 2.39% 3.07% 3.08% 2.39% 2.18% 7.77% 0.46%
2026/01/26 8.51% 11.46% 3.15% 2.83% 3.48% 2.02% 1.03% 3.33% 5.25% 2.14%
2026/01/27 8.14% 10.33% 3.17% 2.99% 3.73% 3.14% 2.58% 3.17% 7.39% 0.35%
2026/01/28 4.13% 11.84% 3.36% 4.46% 4.15% 1.6% 2.31% 1.85% 6.32% 1.07%
2026/01/29 7.91% 9.27% 4.46% 1.45% 3.55% 4.04% 3.61% 4.66% 4.81% 1.07%
2026/01/30 6.59% 9.94% 2.1% 2.13% 3.44% 3.5% 3% 4.47% 10.23% 1.62%
2026/01/31 13.82% 10.31% 5.39% 4.89% 4.69% 4.18% 2.52% 1.33% 0.35% 0.1%
  • zocdoc.com
  • betterhelp.com
  • headway.co
  • care.com
  • chamberlain.edu
  • forbes.com
  • arizonacollege.edu
  • agingcare.com
  • growtherapy.com
  • caring.com

Copyright © Adthena. All rights reserved.

Zocdoc’s spend share peaked mid-month at 13.26%, ending January at 13.82%. BetterHelp saw a high of 14.3% on January 22. Headway’s share fluctuated, closing at 5.39%. Care.com and Chamberlain showed modest gains, while GrowTherapy’s share dropped sharply to 0.35% by month’s end.

Market Exposure

Competitor Count for US Healthcare & Medical Nursing

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

Competitor Count - Last month
Competitor Count - Last month
Date Competitor Count
2026/01/01 563
2026/01/02 553
2026/01/03 547
2026/01/04 544
2026/01/05 533
2026/01/06 590
2026/01/07 518
2026/01/08 510
2026/01/09 466
2026/01/10 515
2026/01/11 554
2026/01/12 528
2026/01/13 529
2026/01/14 495
2026/01/15 449
2026/01/16 466
2026/01/17 512
2026/01/18 518
2026/01/19 514
2026/01/20 529
2026/01/21 551
2026/01/22 515
2026/01/23 532
2026/01/24 557
2026/01/25 584
2026/01/26 551
2026/01/27 563
2026/01/28 510
2026/01/29 508
2026/01/30 478
2026/01/31 476

Copyright © Adthena. All rights reserved.

Advertisers fluctuated in January, peaking at 590 on the 6th, then declining to 476 by month’s end.

Campaign Efficiency

Market Loss & Market Gains for US Healthcare & Medical Nursing

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

Market Loss & Market Gains - Last month
Market Loss & Market Gains - Last month
Name Market Trend
betterhelp.com 1.63%
arizonacollege.edu 0.59%
chamberlain.edu 0.59%
incrediblehealth.com 0.5%
medicalsolutions.com 0.47%
vivian.com -0.68%
zocdoc.com -0.97%
growtherapy.com -1.09%
brightside.com -1.15%
talkiatry.com -1.26%

Copyright © Adthena. All rights reserved.

Betterhelp.com surged with a 1.63 increase, while talkiatry.com dropped by 1.26. Other notable gains include chamberlain.edu and arizonacollege.edu at 0.59.

Campaign Efficiency

US Healthcare & Medical Nursing Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

Date zocdoc.com betterhelp.com headway.co marchofdimes.org forbes.com care.com shiftkey.com agingcare.com growtherapy.com sondermind.com
2026/01/01 4.85% 6.82% 3.66% 5.14% 3.05% 1.65% 2.09% 2.29% 9.11% 2.55%
2026/01/02 5.4% 5.77% 5.71% 4% 4.76% 1.97% 1.44% 2.17% 8.55% 1.24%
2026/01/03 5.99% 6.79% 7.3% 4.45% 3.3% 3.5% 2.04% 1.49% 8.14% 1.25%
2026/01/04 9.2% 7.9% 4.4% 1.57% 4.27% 2.88% 1.76% 2.14% 8.52% 0.46%
2026/01/05 8.36% 7.22% 2.61% 2.48% 4.17% 2.44% 1.53% 1.88% 6.97% 2.19%
2026/01/06 7.1% 4.05% 5.14% 1.91% 3.32% 2.83% 1.45% 2.87% 9.71% 2.52%
2026/01/07 8.52% 5.04% 2.61% 2.8% 3.98% 2.92% 1.49% 2.32% 10.78% 1.66%
2026/01/08 7.72% 7.65% 6.17% 2.84% 2.4% 2.66% 1.63% 2.27% 7.56% 1.78%
2026/01/09 7.14% 5.99% 7.11% 4.2% 2.19% 2.28% 1.05% 1.68% 12.21% 0.97%
2026/01/10 5.3% 7.58% 6.01% 3.88% 1.79% 2.13% 1.61% 1.32% 8.57% 0.77%
2026/01/11 5.08% 6.66% 3.77% 2.52% 2.44% 3.05% 1.38% 1.59% 8.04% 0.62%
2026/01/12 7% 6.58% 2.18% 1.29% 1.37% 2.67% 2.15% 1.88% 11.51% 1.96%
2026/01/13 8% 6.6% 2.28% 3.24% 2.05% 1.85% 1.44% 1.5% 8.19% 4.44%
2026/01/14 8.36% 8.48% 3.16% 2.76% 1.35% 3.14% 1.15% 2.43% 7.37% 2.75%
2026/01/15 9.32% 7.69% 2.21% 4.32% 1.72% 2.51% 1.68% 1.87% 7.25% 1.84%
2026/01/16 7.14% 5.99% 7.11% 4.2% 2.19% 2.28% 1.05% 1.68% 12.21% 0.97%
2026/01/17 6.11% 9.58% 2.15% 4.22% 3.03% 2.22% 1.84% 1.91% 5.53% 0.89%
2026/01/18 7.3% 8.06% 3.92% 2.73% 2.11% 1.26% 1.93% 1.64% 8.41% 2.9%
2026/01/19 7.51% 7.74% 4.26% 1.49% 2.33% 1.84% 1.83% 2.1% 11.3% 3.22%
2026/01/20 8% 6.6% 2.28% 3.24% 2.05% 1.85% 1.44% 1.5% 8.19% 4.44%
2026/01/21 6.61% 9.04% 2.86% 2.58% 3.46% 2.38% 1.95% 1.52% 8.63% 1.78%
2026/01/22 5.92% 11.1% 4.4% 3.94% 1.45% 2.54% 2.01% 1.99% 11.01% 2.19%
2026/01/23 5.51% 9.22% 2.43% 2.78% 2.15% 3.83% 2.11% 1.34% 6.95% 1.56%
2026/01/24 6.01% 8.1% 5.13% 3.28% 2.28% 2.54% 1.59% 1.85% 7.44% 1.97%
2026/01/25 3.88% 10.77% 4.71% 2.95% 2.03% 2.34% 2.39% 1.68% 6.52% 1.61%
2026/01/26 6.96% 9.88% 3.47% 2.55% 1.49% 2.5% 2.28% 1.63% 4.82% 2.79%
2026/01/27 6.47% 8.49% 4.07% 2.81% 1.55% 1.83% 2.22% 1.45% 7.34% 2.07%
2026/01/28 3.86% 8.24% 3.78% 3.49% 1.17% 3.72% 1.6% 1.04% 6% 1.19%
2026/01/29 7.45% 7.77% 5.62% 3.39% 2.47% 1.48% 1.2% 2.23% 6.55% 2.56%
2026/01/30 5.32% 7.76% 3.08% 4.18% 2.47% 2.56% 1.79% 2.54% 8.09% 0.88%
2026/01/31 9.66% 8.61% 5.64% 4.76% 3.69% 3.49% 2.13% 1.27% 0.4% 0.09%
  • zocdoc.com
  • betterhelp.com
  • headway.co
  • marchofdimes.org
  • forbes.com
  • care.com
  • shiftkey.com
  • agingcare.com
  • growtherapy.com
  • sondermind.com

Copyright © Adthena. All rights reserved.

In January 2026, BetterHelp led with a peak impression share of 11.10% on January 22. Zocdoc and GrowTherapy followed closely, with notable fluctuations. The month concluded with BetterHelp maintaining a strong presence.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for US Healthcare & Medical Nursing

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

Google Text Ad Copy Insights & Creative Trends for US Healthcare & Medical Nursing - Last month
  1. 1
    BetterHelp Online Therapy | Average Session Rating: 4.9/5 https://www.betterhelp.com

    Therapy To Help You Feel Your Best. Take The First Step Towards Happiness With BetterHelp.

  2. 2
    Find Same Day Appointments https://www.brightside.com › insurance › medicare

    Appointments As Soon As Today — Brightside Accepts Major Insurance Including Medicare. Get Started Today. Psychiatric Specialists.

  3. 3
    Grow Therapy Online Psychiatry | Online or In-Person https://www.growtherapy.com › insurance

    Grow Therapy works with licensed professionals who can prescribe medication for treatment.

  4. 4
    Find in-network psychiatrists | Find a covered psychiatrist https://care.headway.co › get-care

    Book in-network psychiatric care through your plan. Easy to find, no surprise charges. Get personalized psychiatric care that fits your goals — with your plan's coverage. Upfront cost estimate.

  5. 5
    Psychiatrist in Your Area | Psychiatrist https://book.zocdoc.com › psychiatrist › book-now

    Book a Psychiatrist in your area with availability that fits your schedule. Find a highly-rated Psychiatrist that accepts your insurance. In-Person & Online.

Copyright © Adthena. All rights reserved.

In the competitive landscape of online mental health services, BetterHelp shines with a stellar 4.9/5 session rating, emphasizing happiness and well-being. Brightside and Grow Therapy focus on accessibility, offering same-day appointments and medication prescriptions. Headway and Zocdoc prioritize insurance compatibility and personalized care, ensuring seamless, affordable psychiatric services.

Frequently Asked Questions

Customer Success Stories

Get the full picture

See this data specific to your brand performance

The data on this page is just a sample of the billions of data points we hold at Adthena. The insights generated by Ask Arlo, leverage real-time GenAI to answer questions about your search data.

Our search consultants can introduce you to Whole Market View data that is specific to your organization, based on the size of the relevant search term and competitor universe, and the locations that you need monitoring.

Related reports