US Healthcare & Medical Nursing - PPC Market Share Analysis September 2026

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the US Nursing category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Nursing – US

Google AI Overview visibility for Healthcare & Medical Nursing US

See how often AIOs appear and how search intent is distributed across buying signals.

AIO Frequency

How often a Google AI overview appears on search terms relevant to this category.

Frequency Percentage
Frequency 48.4823272613
51.5176727387
48%

Complex Query Frequency

A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.

Frequency Percentage
Frequency 28
72
28%

Search Intent Distribution

Breakdown of search queries by their underlying goal.

Intent Distribution
Investigational 4%
Transactional 0%
Navigational 0%
Seasonal 0%
Local 2%
Problem Solving 14%

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Market Exposure

Share of Clicks for top 10 US Healthcare & Medical Nursing brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

Share of Clicks - Last month
Share of Clicks - Last month
Domain Share of clicks
zocdoc.com 12.89
growtherapy.com 5.38
talkiatry.com 4.68
ro.co 2.9
sondermind.com 2.68
ayahealthcare.com 2.66
forbes.com 2.59
betterhelp.com 2.25
chamberlain.edu 2.09
wearfigs.com 2.07
others 59.81
  • zocdoc.com - 12.89%
  • growtherapy.com - 5.38%
  • talkiatry.com - 4.68%
  • ro.co - 2.9%
  • sondermind.com - 2.68%
  • ayahealthcare.com - 2.66%
  • forbes.com - 2.59%
  • betterhelp.com - 2.25%
  • chamberlain.edu - 2.09%
  • wearfigs.com - 2.07%
  • others - 59.81%

Copyright © Adthena. All rights reserved.

In the healthcare PPC landscape, Zocdoc leads with 12.89% click share, followed by Growtherapy at 5.38%. Talkiatry captures 4.68%, while ‘others’ dominate with 59.81%.

Market Exposure

Share of Spend for the top 10 US Healthcare & Medical Nursing brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

Share of Spend - Last Month
Share of Spend - Last Month
Date zocdoc.com chamberlain.edu talkiatry.com growtherapy.com sondermind.com ro.co headway.co ayahealthcare.com betterhelp.com forbes.com
2026/09/01 7.35% 1.63% 0.92% 8.07% 2.86% 7.55% 1.12% 3.12% 6.53% 3.15%
2026/09/02 8.19% 4.91% 5.18% 2.94% 2.39% 5.08% 3.13% 3.4% 1.89% 3.86%
2026/09/03 17.29% 3.09% 2.37% 4.18% 1.5% 5.84% 1.89% 2.52% 1.97% 4.69%
2026/09/04 15.92% 5.81% 1.34% 3.34% 3.23% 7.42% 1.95% 2.8% 2.15% 3.42%
2026/09/05 6.68% 7.39% 2.6% 5.02% 1.17% 3.43% 2.55% 2.39% 4.97% 4.25%
2026/09/06 11.69% 6.32% 0.1% 2.26% 1.39% 3.29% 3.21% 2.48% 5.36% 4.15%
2026/09/07 8.96% 6.89% 0.72% 3.59% 3.26% 5.04% 1.82% 2.65% 3.93% 4.06%
2026/09/08 11.37% 4.64% 1.04% 3.73% 3.52% 5.14% 1.36% 2.11% 3.19% 3.01%
2026/09/09 7.54% 4.68% 1.8% 5.07% 5.15% 5.1% 2.48% 1.94% 3.44% 3.73%
2026/09/10 9.58% 5.79% 1.91% 3.97% 4.22% 3.6% 1.7% 1.87% 2.52% 3.77%
2026/09/11 10.88% 3.24% 2.5% 5.71% 5.05% 3.95% 1.79% 1.75% 3.51% 3.96%
2026/09/12 9.83% 5.67% 3.38% 4% 0.93% 2.88% 1.02% 2% 2.4% 2.56%
2026/09/13 7.37% 3.48% 5.46% 5.33% 2.6% 3.55% 1.06% 2.81% 1.91% 2.52%
2026/09/14 13.27% 3.6% 5.29% 6.39% 1.43% 1.97% 3.04% 2.49% 0.84% 2%
2026/09/15 10.19% 7.42% 1.29% 2.76% 3.35% 2.92% 1.63% 3.03% 1.42% 3.32%
2026/09/16 9.18% 5.49% 5.45% 4.99% 5.32% 3.26% 2.82% 1.95% 2.44% 1.96%
2026/09/17 12.07% 7.63% 3.16% 5.79% 3.83% 1.46% 2.36% 2.05% 2.28% 2.45%
2026/09/18 8.77% 8.84% 2.93% 4.04% 2.31% 2.57% 2.21% 2.24% 1.87% 2.88%
2026/09/19 10.08% 6.15% 6.15% 4.31% 0.96% 1.64% 1.82% 2.35% 1.73% 2.93%
2026/09/20 12.34% 8.19% 2.34% 3.48% 2.39% 1.74% 4.42% 2.62% 4.2% 4.33%
2026/09/21 10.81% 7.25% 5.49% 3.2% 3.52% 2.85% 2.62% 2.67% 4.51% 2.64%
2026/09/22 10.23% 6.98% 4.04% 2.43% 1.64% 3.03% 3.02% 2.18% 1.26% 4.04%
2026/09/23 13.74% 4.54% 7.18% 2.69% 3.31% 2.46% 1.9% 2% 3.56% 4.79%
2026/09/24 8.71% 5.09% 4.69% 4.96% 1.99% 3.78% 1.87% 1.78% 3.13% 4.62%
2026/09/25 11.5% 6.59% 6.86% 3.19% 1.36% 3.35% 3.56% 1.82% 2.35% 3.48%
2026/09/26 12.69% 9.19% 5.65% 3.33% 0.9% 2.59% 1.51% 2% 3.09% 1.64%
2026/09/27 6.41% 8.89% 7.21% 5.02% 1.75% 3.76% 3.42% 2.12% 2.05% 3.05%
2026/09/28 13.81% 8.76% 7.33% 3.56% 1.25% 2.55% 2.71% 2.34% 1.56% 3.32%
2026/09/29 11.59% 8.15% 6.36% 5.28% 1.52% 2.7% 1.94% 2.38% 1.27% 3.68%
2026/09/30 9.02% 7.83% 5.52% 5.18% 4.86% 3.28% 2.87% 2.74% 2.39% 2.16%
  • zocdoc.com
  • chamberlain.edu
  • talkiatry.com
  • growtherapy.com
  • sondermind.com
  • ro.co
  • headway.co
  • ayahealthcare.com
  • betterhelp.com
  • forbes.com

Copyright © Adthena. All rights reserved.

In September 2026, Zocdoc.com led with fluctuating spend, peaking at 17.29% on the 3rd. Chamberlain.edu and Talkiatry.com showed steady growth, while Growtherapy.com and Sondermind.com had varied trends. The month concluded with Zocdoc.com maintaining dominance.

Market Exposure

Competitor Count for US Healthcare & Medical Nursing

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

Competitor Count - Last month
Competitor Count - Last month
Date Competitor Count
2026/09/01 284
2026/09/02 351
2026/09/03 376
2026/09/04 363
2026/09/05 385
2026/09/06 399
2026/09/07 400
2026/09/08 408
2026/09/09 403
2026/09/10 400
2026/09/11 384
2026/09/12 390
2026/09/13 405
2026/09/14 363
2026/09/15 405
2026/09/16 413
2026/09/17 397
2026/09/18 385
2026/09/19 396
2026/09/20 402
2026/09/21 416
2026/09/22 394
2026/09/23 373
2026/09/24 401
2026/09/25 378
2026/09/26 374
2026/09/27 386
2026/09/28 364
2026/09/29 371
2026/09/30 344

Copyright © Adthena. All rights reserved.

September saw a dynamic shift in distinct advertisers, starting at 284 and peaking at 416 mid-month. The month concluded with a slight decline, ending at 344.

Campaign Efficiency

Market Loss & Market Gains for US Healthcare & Medical Nursing

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

Market Loss & Market Gains - Last month
Market Loss & Market Gains - Last month
Name Market Trend
talkiatry.com 2.51%
zocdoc.com 1.72%
simplenursing.com 1.38%
cvs.com 1.12%
claritychi.com 1.05%
vivian.com -0.6%
ihirenursing.com -0.65%
sondermind.com -0.93%
ro.co -1.16%
wearfigs.com -1.89%

Copyright © Adthena. All rights reserved.

Talkiatry.com surged with a 2.51% increase, while wearfigs.com dropped by 1.89%.

Campaign Efficiency

US Healthcare & Medical Nursing Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

Date zocdoc.com growtherapy.com sondermind.com talkiatry.com ro.co chamberlain.edu headway.co forbes.com betterhelp.com wearfigs.com
2026/09/01 6.01% 9.32% 2.84% 1.13% 8.61% 1.12% 1% 3.38% 5.28% 0%
2026/09/02 7.33% 4.35% 2.22% 6.67% 6.48% 2.37% 2.78% 4.19% 1.25% 0.89%
2026/09/03 11.42% 5.93% 1.18% 3.02% 8.44% 1.15% 1.94% 5.87% 1.46% 0.87%
2026/09/04 11.41% 4.66% 3.85% 1.97% 10.68% 2.86% 2.01% 3.98% 1.69% 0.88%
2026/09/05 6.05% 6.02% 0.92% 3.33% 5.31% 3.33% 2.21% 5.11% 4.35% 0.1%
2026/09/06 9.87% 2.22% 1.32% 0.08% 5.19% 2.83% 2.75% 4.94% 4.97% 0.21%
2026/09/07 7.66% 4.54% 3.93% 0.92% 6.92% 3.12% 1.6% 5.13% 3.51% 0.4%
2026/09/08 8.96% 3.49% 4.17% 1.5% 6.61% 1.78% 1.1% 3.23% 2.64% 0.1%
2026/09/09 7.6% 6.37% 6.56% 2.33% 7.88% 2.28% 2.21% 4.67% 2.74% 0.37%
2026/09/10 8.58% 4.31% 5% 2.66% 5.21% 2.46% 1.7% 4.24% 1.89% 3.54%
2026/09/11 9.53% 6.09% 6.41% 3.47% 5.46% 1.69% 1.84% 4.57% 3.03% 5.82%
2026/09/12 9.3% 5.61% 1.18% 4% 3.94% 2.49% 0.7% 2.68% 1.79% 9.91%
2026/09/13 6.59% 7.07% 2.99% 5.69% 4.07% 1.3% 0.78% 2.6% 1.49% 1.91%
2026/09/14 11.56% 8.34% 1.41% 5.92% 2.51% 1.12% 2.93% 2.07% 0.68% 3.61%
2026/09/15 9.72% 2.53% 3.12% 1.63% 4.04% 3.21% 1.31% 3.63% 0.88% 3.54%
2026/09/16 9.31% 6.55% 6.23% 6.04% 4.44% 2.07% 2.72% 1.72% 1.84% 6.93%
2026/09/17 11.85% 7.29% 3.88% 2.43% 1.95% 2.61% 2.08% 2.2% 1.79% 5.35%
2026/09/18 8.18% 5.37% 2.64% 3.42% 3.42% 3.33% 2.01% 2.64% 1.43% 5.4%
2026/09/19 7.72% 5.74% 0.78% 7.24% 2.25% 2.41% 1.79% 3.19% 1.45% 0.22%
2026/09/20 11.18% 5.47% 2.72% 2.46% 2.6% 4.07% 4.51% 4.06% 3.86% 0%
2026/09/21 11.13% 5.04% 3.38% 6.57% 3.78% 3.04% 2.51% 2.38% 3.83% 0.17%
2026/09/22 10.33% 3.58% 1.63% 4.57% 4.3% 2.93% 2.63% 3.87% 0.87% 0.13%
2026/09/23 13.38% 3.22% 4.3% 8.84% 3.07% 2.07% 1.88% 5.08% 2.98% 0.47%
2026/09/24 7.41% 6.15% 2.42% 5.04% 5.22% 2.02% 2.06% 5.31% 2.96% 0.31%
2026/09/25 11.74% 3.81% 1.58% 8.17% 4.6% 3.18% 3.76% 3.83% 2.02% 0.16%
2026/09/26 12.71% 3.96% 0.74% 6.33% 3.96% 4.62% 1.45% 1.43% 2.7% 0.27%
2026/09/27 6.41% 7.09% 1.51% 7.42% 4.84% 4.52% 3.32% 3.05% 1.94% 0.32%
2026/09/28 13.93% 5.6% 1.29% 7.72% 3.67% 4.5% 2.7% 3.61% 1.41% 0.58%
2026/09/29 12.02% 7.52% 1.53% 7.09% 4.26% 4.12% 2.14% 3.95% 0.95% 0%
2026/09/30 10.09% 6.56% 6.47% 5.61% 4.66% 4.26% 2.55% 2.29% 2.05% 0.05%
  • zocdoc.com
  • growtherapy.com
  • sondermind.com
  • talkiatry.com
  • ro.co
  • chamberlain.edu
  • headway.co
  • forbes.com
  • betterhelp.com
  • wearfigs.com

Copyright © Adthena. All rights reserved.

In September 2026, Zocdoc.com led with fluctuating impressions, peaking at 13.93%. Growtherapy.com showed variability, ending at 6.56%. Sondermind.com and Talkiatry.com had modest shares, while Ro.co and Chamberlain.edu maintained steady presence. Wearfigs.com had minimal impact.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for US Healthcare & Medical Nursing

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

Google Text Ad Copy Insights & Creative Trends for US Healthcare & Medical Nursing - Last month
  1. 1
    Weight Loss Medication at CVS® - GLP-1 as Low as $25/mo https://www.cvs.com/glp/rx

    CVS® has everything you need to help reach your weight-loss goals. Learn more today! Get your GLP-1 for as low as $25/month with commercial insurance ...

  2. 2
    We Ranked Them All - There's One Clear Winner 2026 https://www.forbes.com/weight-loss/injections

    Mark September 2026 As The Month You Begin Your Transformation—Lose Weight With Ease!

  3. 3
    Virtual Psychiatry Treatment - Online or In-Person https://www.growtherapy.com

    Find a provider that will help you with the right medication to support your mental health

  4. 4
    Find A Psychiatrist In 10 Min - Accepting New Patients https://www.talkiatry.com/

    Our Psychiatrists Can Diagnose Your Condition, Prescribe Medication, And Monitor Progress.

  5. 5
    Find a Psychologist | Psychologist in Your Area https://book.zocdoc.com › psychologist › book-now

    Find a highly-rated Psychologist that accepts your insurance. Find the right Psychologists for you based on location, insurance, reviews & more. In-Person & Online. Find In-Network Doctors.

Copyright © Adthena. All rights reserved.

In the competitive landscape of healthcare PPC ads, CVS stands out with its affordable weight-loss medication offer, emphasizing accessibility at just $25/month. Forbes captivates with a transformative weight-loss journey, while Grow Therapy and Talkiatry focus on mental health support, offering convenient access to psychiatric care. Zocdoc simplifies finding in-network psychologists, ensuring personalized care.

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