US Healthcare & Medical Nursing - PPC Market Share Analysis September 2025

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the US Nursing category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Nursing – US

Google AI Overview visibility for Healthcare & Medical Nursing US

See how often AIOs appear and how search intent is distributed across buying signals.

AIO Frequency

How often a Google AI overview appears on search terms relevant to this category.

Frequency Percentage
Frequency 32.624327957
67.375672043
32%

Complex Query Frequency

A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.

Frequency Percentage
Frequency 32
68
32%

Search Intent Distribution

Breakdown of search queries by their underlying goal.

Intent Distribution
Investigational 7%
Transactional 0%
Navigational 0%
Seasonal 0%
Local 1%
Problem Solving 16%

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Market Exposure

Share of Clicks for top 10 US Healthcare & Medical Nursing brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

Share of Clicks - Last month
Share of Clicks - Last month
Domain Share of clicks
zocdoc.com 8.97
betterhelp.com 5.46
growtherapy.com 4.82
headway.co 2.81
incrediblehealth.com 2.77
ro.co 2.66
sondermind.com 2.49
forbes.com 2.38
trustedhealth.com 2.14
chamberlain.edu 2.05
others 63.45
  • zocdoc.com - 8.97%
  • betterhelp.com - 5.46%
  • growtherapy.com - 4.82%
  • headway.co - 2.81%
  • incrediblehealth.com - 2.77%
  • ro.co - 2.66%
  • sondermind.com - 2.49%
  • forbes.com - 2.38%
  • trustedhealth.com - 2.14%
  • chamberlain.edu - 2.05%
  • others - 63.45%

Copyright © Adthena. All rights reserved.

Zocdoc.com leads with 8.97% click share, followed by BetterHelp.com at 5.46%. GrowTherapy.com captures 4.82%, while ‘others’ dominate with 63.45%.

Market Exposure

Share of Spend for the top 10 US Healthcare & Medical Nursing brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

Share of Spend - Last Month
Share of Spend - Last Month
Date zocdoc.com betterhelp.com sondermind.com growtherapy.com incrediblehealth.com forbes.com headway.co chamberlain.edu ro.co talkiatry.com
2025/09/01 13.35% 7.16% 0.97% 5.59% 0.22% 2.02% 1.21% 5.63% 1.67% 4.53%
2025/09/02 10.02% 7.1% 3.24% 6.74% 1.37% 2.92% 1.16% 6.6% 1.66% 1.65%
2025/09/03 9.99% 5.25% 3.34% 4.25% 1.67% 1.8% 1.57% 7.1% 2.72% 3.67%
2025/09/04 10.16% 5.45% 4.36% 3.75% 1.92% 1.55% 2.1% 5.15% 3.12% 2.25%
2025/09/05 10.68% 4.87% 3.33% 7.28% 1.26% 1.1% 4.24% 2.32% 2.51% 1.72%
2025/09/06 9.95% 5.7% 1.02% 2.1% 1.13% 1.96% 2.7% 0.94% 3.3% 0.17%
2025/09/07 8.74% 6.84% 0.19% 3.47% 1.72% 2.25% 4.67% 0.88% 2.74% 1.48%
2025/09/08 6.2% 6.06% 3.79% 5.06% 2.06% 1.86% 3.41% 1.84% 2.78% 0.83%
2025/09/09 8.87% 4.62% 3.77% 6.41% 1.78% 1.21% 2.5% 3.63% 3% 1.01%
2025/09/10 10.84% 5.45% 3.75% 5.5% 2.51% 1.06% 2.3% 2.47% 2.3% 1.31%
2025/09/11 10.88% 4.23% 2.94% 7.18% 2.34% 0.63% 1.63% 3.2% 3.24% 3.68%
2025/09/12 6.36% 6.03% 3.09% 6.58% 2.69% 0.9% 2.95% 2.78% 1.84% 2.42%
2025/09/13 7.21% 6.82% 1.37% 2.48% 1.65% 3.52% 2.03% 3.88% 2.65% 1.54%
2025/09/14 7.66% 7.02% 1.35% 4.64% 1.8% 2.53% 3.3% 3.52% 2.03% 0.02%
2025/09/15 7.92% 9.42% 1.68% 6.96% 1.45% 4.89% 2.4% 2.48% 2.2% 0.81%
2025/09/16 10.15% 8.14% 5.68% 4.55% 1.99% 2.78% 2.25% 3.24% 2.5% 0.35%
2025/09/17 9.25% 5.32% 2.81% 6.55% 1.93% 2.29% 2.18% 2.81% 1.83% 1.44%
2025/09/18 5.04% 5.64% 2.22% 3.24% 1.52% 1.95% 0.96% 3.1% 3.25% 2.79%
2025/09/19 10.51% 5.71% 2.91% 5.14% 2.52% 2.7% 1.57% 2.37% 3.36% 1.72%
2025/09/20 12.42% 5.63% 0.4% 4.02% 2.63% 3.39% 3.9% 2.61% 2.3% 3.52%
2025/09/21 8.46% 5.91% 0.9% 8.19% 1.85% 4.2% 2.37% 1.44% 1.47% 0.27%
2025/09/22 9.38% 6.08% 0.8% 5.89% 1.59% 3.05% 4.59% 2.95% 2.59% 2.68%
2025/09/23 5.46% 6.61% 4.54% 3.7% 2.16% 2.41% 1.62% 3.23% 3.22% 3.74%
2025/09/24 8.55% 6.37% 2.49% 4.64% 2.98% 1.99% 4.12% 2.16% 2.36% 3.42%
2025/09/25 8.97% 3.94% 1.43% 5.85% 3.31% 1.47% 3.58% 2.84% 2.31% 2.79%
2025/09/26 10.01% 4.02% 2.91% 4.61% 3.67% 2.16% 4.12% 3.01% 4% 1.42%
2025/09/27 9.9% 3.75% 0.51% 3.66% 2.6% 3.8% 3.01% 2.1% 3.04% 1.44%
2025/09/28 7.79% 3.95% 3.04% 3.91% 2.17% 3.62% 2.56% 1.91% 2.28% 0.68%
2025/09/29 10.55% 3.05% 2.91% 5.92% 2.53% 5.51% 3.66% 4.98% 1.56% 2.57%
2025/09/30 11.1% 5.52% 5.31% 3.76% 3.39% 3% 2.85% 2.38% 2.08% 1.49%
  • zocdoc.com
  • betterhelp.com
  • sondermind.com
  • growtherapy.com
  • incrediblehealth.com
  • forbes.com
  • headway.co
  • chamberlain.edu
  • ro.co
  • talkiatry.com

Copyright © Adthena. All rights reserved.

Zocdoc.com led September with fluctuating spend, peaking at 13.35% and ending at 11.10%. Betterhelp.com saw a decline, closing at 5.52%. Sondermind.com and Growtherapy.com showed varied trends, while Incrediblehealth.com and Forbes.com had modest gains.

Market Exposure

Competitor Count for US Healthcare & Medical Nursing

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

Competitor Count - Last month
Competitor Count - Last month
Date Competitor Count
2025/09/01 548
2025/09/02 537
2025/09/03 591
2025/09/04 580
2025/09/05 591
2025/09/06 592
2025/09/07 579
2025/09/08 555
2025/09/09 607
2025/09/10 586
2025/09/11 575
2025/09/12 560
2025/09/13 529
2025/09/14 525
2025/09/15 595
2025/09/16 536
2025/09/17 531
2025/09/18 484
2025/09/19 536
2025/09/20 570
2025/09/21 576
2025/09/22 588
2025/09/23 594
2025/09/24 591
2025/09/25 587
2025/09/26 537
2025/09/27 561
2025/09/28 590
2025/09/29 597
2025/09/30 575

Copyright © Adthena. All rights reserved.

September saw fluctuating advertiser numbers, peaking at 607 on the 9th. The month concluded with 575 advertisers, reflecting dynamic market activity.

Campaign Efficiency

Market Loss & Market Gains for US Healthcare & Medical Nursing

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

Market Loss & Market Gains - Last month
Market Loss & Market Gains - Last month
Name Market Trend
forbes.com 1.07%
medicalsolutions.com 0.75%
americanpregnancy.org 0.72%
serenitymentalhealthcenters.org 0.66%
bryanuniversity.edu 0.57%
amnhealthcare.com -0.45%
rula.com -0.72%
fusionmedstaff.com -0.97%
betterhelp.com -1.31%
marchofdimes.org -2.24%

Copyright © Adthena. All rights reserved.

Forbes.com leads with a 1.07% click share rise, while marchofdimes.org drops by 2.24%.

Campaign Efficiency

US Healthcare & Medical Nursing Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

Date zocdoc.com betterhelp.com sondermind.com growtherapy.com incrediblehealth.com headway.co forbes.com ro.co talkiatry.com chamberlain.edu
2025/09/01 11.13% 7.3% 1.12% 5.63% 0.35% 1.35% 2% 2.29% 3.49% 3.78%
2025/09/02 9.27% 6.55% 2.73% 6.37% 2.22% 1.4% 2.75% 2.19% 1.99% 4.5%
2025/09/03 9.03% 5.41% 3.65% 4.73% 2.41% 1.72% 1.62% 3.41% 3.49% 4.43%
2025/09/04 9.41% 5.63% 4.29% 3.91% 2.88% 2.81% 1.67% 4.12% 1.8% 3.21%
2025/09/05 9.2% 4.73% 3.3% 6.85% 1.8% 4.86% 1.05% 3.36% 1.54% 1.16%
2025/09/06 8.56% 5.64% 0.91% 2.25% 1.7% 2.47% 2.07% 3.88% 0.26% 0.46%
2025/09/07 7.13% 6.51% 0.15% 3.76% 2.51% 4.09% 2.26% 3.44% 1.63% 0.35%
2025/09/08 5.29% 6.46% 3.26% 5.16% 2.97% 3.37% 1.85% 3.57% 0.64% 0.9%
2025/09/09 8.07% 4.26% 3.09% 5.02% 2.67% 2.48% 0.98% 3.58% 1.11% 2.05%
2025/09/10 10.29% 5.41% 4.81% 5.41% 3.56% 1.9% 1.02% 2.82% 1.13% 1.26%
2025/09/11 10.49% 3.85% 2.97% 7.22% 3.26% 2.1% 0.54% 3.85% 4.79% 1.73%
2025/09/12 5.72% 5.62% 2.39% 6.95% 3.33% 3.29% 0.7% 2.07% 3.26% 1.55%
2025/09/13 6.47% 6.34% 1.24% 2.84% 2.33% 2.63% 3.06% 3.22% 1.46% 2.44%
2025/09/14 7.8% 6.75% 1.91% 4.13% 2.27% 3.08% 2.37% 2.51% 0.02% 1.93%
2025/09/15 7.15% 8.28% 1.53% 6.57% 1.94% 2.47% 3.63% 2.47% 0.95% 1.48%
2025/09/16 9.71% 7.75% 4.84% 4.68% 2.57% 2.36% 2.84% 2.9% 0.42% 1.94%
2025/09/17 7.3% 5.23% 3.44% 5.75% 2.43% 2.32% 2.19% 2.11% 1.17% 1.79%
2025/09/18 5.35% 5% 2.24% 3.73% 1.8% 1.1% 1.71% 3.68% 2.44% 2.02%
2025/09/19 9.15% 5.11% 3.18% 4.29% 2.96% 1.79% 2.63% 3.63% 1.62% 1.47%
2025/09/20 10.06% 4.82% 0.32% 4.3% 2.86% 3.41% 3.06% 2.64% 3.29% 1.48%
2025/09/21 7.27% 5.55% 1.14% 6.94% 2.07% 2.53% 4.09% 1.66% 0.35% 0.96%
2025/09/22 8.27% 5.34% 0.87% 5.92% 1.72% 4.94% 3.08% 2.79% 2.58% 1.87%
2025/09/23 5.19% 5.93% 4.08% 3.64% 2.5% 1.82% 2.17% 3.48% 3.69% 2.08%
2025/09/24 8.33% 5.82% 2.23% 4.46% 2.9% 4.86% 1.85% 2.51% 3.36% 1.4%
2025/09/25 8.1% 3.39% 1.5% 5.56% 3.11% 3.78% 1.22% 2.45% 2.76% 1.92%
2025/09/26 9.65% 3.54% 2.84% 4.01% 3.46% 4.43% 2.25% 4.32% 1.87% 1.92%
2025/09/27 10.08% 3.54% 0.64% 3.64% 2.57% 3.44% 3.42% 3.4% 1.23% 1.47%
2025/09/28 8.18% 3.64% 2.83% 4.16% 2.04% 2.87% 3.33% 2.67% 0.54% 1.22%
2025/09/29 10.5% 2.95% 3.24% 5.37% 2.59% 4.05% 5.09% 1.68% 2.23% 3.84%
2025/09/30 11.35% 5.48% 5.37% 3.51% 3.4% 3.18% 3.05% 2.31% 1.72% 1.41%
  • zocdoc.com
  • betterhelp.com
  • sondermind.com
  • growtherapy.com
  • incrediblehealth.com
  • headway.co
  • forbes.com
  • ro.co
  • talkiatry.com
  • chamberlain.edu

Copyright © Adthena. All rights reserved.

Zocdoc.com led September with fluctuating impressions, peaking at 11.35% on the 30th. Betterhelp.com saw a decline, ending at 5.48%. Sondermind.com rose to 5.37%, while Growtherapy.com varied, closing at 3.51%.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for US Healthcare & Medical Nursing

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

Google Text Ad Copy Insights & Creative Trends for US Healthcare & Medical Nursing - Last month
  1. 1
    BetterHelp Online Therapy https://www.betterhelp.com

    Average Session Rating: 4.9/5 — Therapy To Help You Feel Your Best. Take The First Step Towards Happiness With BetterHelp.

  2. 2
    Covered By Your Insurance - Hit Your Weight Loss Goals https://www.faynutrition.com › weight-loss

    Most people pay less than $0 per session. Find the perfect weight loss nutritionist.

  3. 3
    Find in-network psychiatrists | Find a licensed psychiatrist https://care.headway.co › get-care

    Book in-network psychiatric care through your plan. Easy to find, no surprise charges. Get...

  4. 4
    Nurse Job Opportunities https://job.incrediblehealth.com › nursing-jobs

    Salaries Up To $200,000 — Get Hired at John Hopkins, Stanford, Yale, HCA, Northwell, NYU and More In 14 Days or Less.

  5. 5
    Ozempic® Prescription, Online - $45 to Start Ozempic https://www.ro.co › glp-1 › ozempic

    See safety info & box warning. Rx only, if appropriate. $45 1st, then $145/mo. Meds excl. 1:1...

Copyright © Adthena. All rights reserved.

In the competitive landscape of healthcare PPC ads, BetterHelp shines with a 4.9/5 session rating, promoting mental wellness. Fay Nutrition emphasizes affordability in weight loss, while Headway offers seamless psychiatric care access. Incredible Health highlights lucrative nursing jobs, and Ro.co provides cost-effective Ozempic prescriptions.

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