US Healthcare & Medical Nursing - PPC Market Share Analysis April 2026

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the US Nursing category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Nursing – US

Google AI Overview visibility for Healthcare & Medical Nursing US

See how often AIOs appear and how search intent is distributed across buying signals.

AIO Frequency

How often a Google AI overview appears on search terms relevant to this category.

Frequency Percentage
Frequency 40.3346163622
59.6653836378
40%

Complex Query Frequency

A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.

Frequency Percentage
Frequency 38
62
38%

Search Intent Distribution

Breakdown of search queries by their underlying goal.

Intent Distribution
Investigational 8%
Transactional 0%
Navigational 0%
Seasonal 0%
Local 2%
Problem Solving 20%

Copyright © Adthena. All rights reserved.

Market Exposure

Share of Clicks for top 10 US Healthcare & Medical Nursing brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

Share of Clicks - Last month
Share of Clicks - Last month
Domain Share of clicks
growtherapy.com 8.41
zocdoc.com 7.88
betterhelp.com 6.33
simplenursing.com 5.26
marchofdimes.org 3.84
headway.co 3.84
care.com 2.7
shiftkey.com 2.41
talkiatry.com 2.4
forbes.com 2.33
others 54.6
  • growtherapy.com - 8.41%
  • zocdoc.com - 7.88%
  • betterhelp.com - 6.33%
  • simplenursing.com - 5.26%
  • marchofdimes.org - 3.84%
  • headway.co - 3.84%
  • care.com - 2.7%
  • shiftkey.com - 2.41%
  • talkiatry.com - 2.4%
  • forbes.com - 2.33%
  • others - 54.6%

Copyright © Adthena. All rights reserved.

In the healthcare PPC landscape, ‘others’ dominate with 54.6% click share, while growtherapy.com leads specific domains at 8.41%.

Market Exposure

Share of Spend for the top 10 US Healthcare & Medical Nursing brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

Share of Spend - Last Month
Share of Spend - Last Month
Date growtherapy.com betterhelp.com zocdoc.com chamberlain.edu rula.com forbes.com wgu.edu headway.co talkiatry.com helloalma.com
2026/04/01 8.21% 5.8% 5.84% 2.14% 1.5% 2.13% 1.03% 4.95% 4.11% 0.96%
2026/04/02 9.39% 13.5% 4.25% 1.9% 0.92% 1.82% 0.86% 7.87% 1.81% 1.63%
2026/04/03 12.34% 8.94% 7.51% 1.68% 0.79% 2.32% 0.94% 5.56% 1.7% 1.54%
2026/04/04 9.43% 9.16% 10.34% 1.64% 0.98% 1.89% 1.08% 4.35% 2.92% 1.34%
2026/04/05 9.44% 8.46% 8.17% 0.99% 2.57% 3.27% 1.61% 6.29% 0.95% 0.69%
2026/04/06 10.7% 6.69% 10.13% 1.34% 2.12% 4.42% 0.82% 6.94% 1.37% 3.37%
2026/04/07 14.64% 4.89% 13.93% 1.97% 1.75% 2.71% 0.72% 5.3% 0.94% 2.75%
2026/04/08 11.77% 10.16% 8.49% 1.07% 2.76% 3.94% 0.67% 7.37% 2.09% 2.51%
2026/04/09 12.85% 7.01% 7.67% 2.17% 3.32% 3.99% 0.4% 6.91% 1.06% 2.77%
2026/04/10 13.67% 7.8% 8.37% 2.66% 0.76% 3.28% 1.31% 4.23% 3.25% 1.61%
2026/04/11 10.5% 9.23% 7.81% 4.41% 0.47% 6.31% 2.99% 3.26% 1.52% 1.54%
2026/04/12 8.22% 8.05% 6.65% 4.53% 1.41% 3.96% 3.34% 4.03% 2.02% 0.9%
2026/04/13 11.93% 7.1% 8.06% 2.3% 2.12% 2.36% 1.39% 4.35% 1.14% 1.55%
2026/04/14 11.3% 4.98% 9.14% 6.69% 2.07% 4.38% 1.22% 3.94% 4.06% 1.74%
2026/04/15 7.95% 7.16% 7.35% 6.47% 1.29% 4.56% 2.82% 1.31% 1.05% 1.81%
2026/04/16 12.26% 7.07% 6.51% 8.22% 2.44% 2.64% 1.75% 4.19% 3.24% 3.11%
2026/04/17 13.24% 8.72% 6.98% 8.93% 0.96% 2.15% 1.81% 3.02% 0.97% 0.71%
2026/04/18 5.98% 8.76% 7.87% 7.99% 4.82% 1.14% 3.37% 8% 3.98% 0.65%
2026/04/19 8.3% 7.96% 7.91% 6.79% 3.16% 4.47% 3.16% 4.38% 0.75% 0.53%
2026/04/20 11.69% 8.61% 5.16% 5.03% 2.37% 2.21% 2.78% 2.43% 1.94% 0.82%
2026/04/21 10.02% 6% 5.41% 8.09% 1.12% 3.42% 2.86% 3.89% 1.92% 1.1%
2026/04/22 7.58% 7.16% 11.35% 6.67% 2.47% 3.8% 1.81% 3.01% 1.9% 1.27%
2026/04/23 11.49% 5.63% 9.19% 7.24% 1.83% 2.99% 2.55% 2.59% 1.06% 1.59%
2026/04/24 8.3% 8.95% 9.05% 7.56% 1.31% 4.05% 1.76% 2.98% 2.89% 2.67%
2026/04/25 4.22% 11.37% 6.41% 6.58% 1.4% 4.61% 1.79% 1.96% 2.92% 2.92%
2026/04/26 4.6% 7.81% 7.09% 9.11% 2.68% 2.63% 1.91% 3.79% 1.93% 2.55%
2026/04/27 7.49% 6.87% 5.61% 5.87% 2.38% 2.95% 2.14% 2.59% 2.58% 0.68%
2026/04/28 7.81% 9.83% 7.09% 5.44% 2.9% 2.11% 1.17% 2.5% 2.97% 1%
2026/04/29 11.46% 8.07% 8.09% 6.44% 3.77% 3.04% 0.76% 1.92% 2.36% 1.81%
2026/04/30 9.14% 8.74% 8.74% 6.36% 3.13% 2.84% 1.76% 1.74% 1.13% 0.67%
  • growtherapy.com
  • betterhelp.com
  • zocdoc.com
  • chamberlain.edu
  • rula.com
  • forbes.com
  • wgu.edu
  • headway.co
  • talkiatry.com
  • helloalma.com

Copyright © Adthena. All rights reserved.

April saw dynamic shifts in PPC spend share. Growtherapy.com led with peaks on April 7th at 14.64%. Betterhelp.com surged early, reaching 13.5% on April 2nd. Zocdoc.com peaked mid-month, while chamberlain.edu rose steadily. The month concluded with diverse spend patterns across domains.

Market Exposure

Competitor Count for US Healthcare & Medical Nursing

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

Competitor Count - Last month
Competitor Count - Last month
Date Competitor Count
2026/04/01 430
2026/04/02 410
2026/04/03 449
2026/04/04 452
2026/04/05 454
2026/04/06 451
2026/04/07 453
2026/04/08 428
2026/04/09 429
2026/04/10 406
2026/04/11 388
2026/04/12 405
2026/04/13 434
2026/04/14 416
2026/04/15 408
2026/04/16 385
2026/04/17 358
2026/04/18 401
2026/04/19 398
2026/04/20 403
2026/04/21 403
2026/04/22 383
2026/04/23 417
2026/04/24 404
2026/04/25 397
2026/04/26 374
2026/04/27 420
2026/04/28 394
2026/04/29 389
2026/04/30 356

Copyright © Adthena. All rights reserved.

April saw fluctuating advertiser numbers, peaking at 454 on April 5th, then declining to 356 by month’s end.

Campaign Efficiency

Market Loss & Market Gains for US Healthcare & Medical Nursing

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

Market Loss & Market Gains - Last month
Market Loss & Market Gains - Last month
Name Market Trend
chamberlain.edu 1.23%
maryville.edu 0.89%
marchofdimes.org 0.81%
betterhelp.com 0.7%
rula.com 0.69%
hcahealthcare.com -0.58%
care.com -0.66%
headway.co -0.98%
shiftkey.com -1.15%
growtherapy.com -1.63%

Copyright © Adthena. All rights reserved.

In the past month, chamberlain.edu surged with a 1.23% click share increase, while growtherapy.com faced a decline of 1.63%.

Campaign Efficiency

US Healthcare & Medical Nursing Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

Date growtherapy.com betterhelp.com marchofdimes.org zocdoc.com chamberlain.edu rula.com forbes.com headway.co talkiatry.com shiftkey.com
2026/04/01 8.06% 4.89% 3.92% 3.98% 1.18% 1.78% 1.41% 5.32% 4.54% 2.53%
2026/04/02 8.69% 10.23% 4.79% 4% 0.93% 0.76% 1.88% 6.53% 2.17% 3.16%
2026/04/03 10.53% 7.72% 5.14% 5.9% 0.77% 1.04% 1.94% 4.89% 1.87% 3.06%
2026/04/04 8.28% 7.52% 5.33% 7.51% 0.86% 0.9% 1.64% 3.62% 2.62% 4.03%
2026/04/05 7.96% 7.08% 2.38% 6.84% 0.57% 2.75% 2.66% 5.66% 1.41% 3.9%
2026/04/06 9.12% 5.21% 3.25% 7.27% 0.68% 1.94% 3.15% 6.5% 1.5% 2.69%
2026/04/07 12.96% 4.57% 2.4% 9.21% 1.01% 1.97% 2.23% 5.46% 1.09% 3.86%
2026/04/08 10.88% 9.24% 4.95% 6.3% 0.42% 2.4% 3.06% 6.66% 2.23% 2.63%
2026/04/09 11.13% 5.46% 6.59% 6.38% 0.96% 2.93% 2.46% 6.29% 1.12% 3.19%
2026/04/10 12.06% 6.77% 2.59% 7.54% 1.21% 0.89% 2.71% 4.32% 2.46% 2.89%
2026/04/11 10% 8.47% 2.59% 6.31% 1.05% 0.72% 4.56% 3.75% 1.82% 2.62%
2026/04/12 8.23% 6.64% 4.74% 4.89% 1.02% 1.48% 3.8% 3.63% 1.27% 3.5%
2026/04/13 10.69% 7.41% 2.54% 6.54% 0.66% 2.59% 1.86% 3.97% 1.23% 1.96%
2026/04/14 10.42% 4.95% 3.17% 6.75% 2.78% 1.97% 3.83% 3.64% 4.37% 1.72%
2026/04/15 6.96% 7.52% 3.12% 6.32% 2.98% 1.33% 3.91% 1.48% 1.32% 1.94%
2026/04/16 11.57% 6.39% 2.91% 5.22% 3.12% 2.23% 2.42% 4.55% 3.84% 2.54%
2026/04/17 10.73% 7.99% 4.92% 6.05% 2.77% 1.05% 1.75% 3.56% 1.29% 2.19%
2026/04/18 5.88% 7.36% 5.29% 6.43% 2.39% 4.63% 1.34% 8% 4.36% 2.05%
2026/04/19 8.24% 7.43% 4.97% 7.81% 2.41% 3.26% 3.25% 5.06% 0.82% 2.08%
2026/04/20 11.06% 7.97% 3.49% 4.37% 2.12% 2.4% 1.72% 2.75% 2.33% 1.53%
2026/04/21 9.13% 5.58% 7.31% 5.6% 2.35% 1.19% 2.5% 4.45% 2.36% 1.6%
2026/04/22 6.85% 7.25% 3.91% 8.64% 3.28% 2.37% 2.74% 3.16% 2.64% 2.4%
2026/04/23 11.17% 5.59% 3.24% 7.07% 2.41% 1.88% 2.49% 2.8% 1.06% 2.17%
2026/04/24 7.65% 8.01% 4.36% 7.91% 3.16% 1.23% 3.12% 3.19% 3.48% 1.37%
2026/04/25 4.82% 9.92% 6.83% 5.79% 2.74% 1.31% 3.64% 2.24% 3.75% 2.64%
2026/04/26 4.84% 7.05% 3.72% 7.48% 3.34% 3.15% 2.6% 3.46% 2.53% 2.37%
2026/04/27 6.18% 6.17% 2.85% 5.51% 2.08% 2.58% 2.35% 2.94% 3.44% 1.68%
2026/04/28 7.79% 8.23% 3.08% 5.9% 2.55% 3.08% 2.21% 2.57% 3.49% 1.01%
2026/04/29 11.69% 7.84% 5.98% 7.27% 2.32% 4.28% 3.09% 2.23% 2.83% 0.69%
2026/04/30 8.45% 7.47% 6.3% 5.87% 3.64% 3.28% 2.58% 1.84% 1.37% 1.27%
  • growtherapy.com
  • betterhelp.com
  • marchofdimes.org
  • zocdoc.com
  • chamberlain.edu
  • rula.com
  • forbes.com
  • headway.co
  • talkiatry.com
  • shiftkey.com

Copyright © Adthena. All rights reserved.

April saw dynamic shifts in PPC impressions. Growtherapy.com led with peaks mid-month, while betterhelp.com fluctuated. Marchofdimes.org and zocdoc.com showed steady growth. Chamberlain.edu and rula.com had modest gains. Forbes.com and headway.co experienced varied trends. Talkiatry.com and shiftkey.com ended with lower shares.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for US Healthcare & Medical Nursing

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

Google Text Ad Copy Insights & Creative Trends for US Healthcare & Medical Nursing - Last month
  1. 1
    Find a Specialized Therapist https://www.betterhelp.com

    In-Network Options Available — Work WIth a Therapist to Build Confidence in Your Choices – Reclaim Your Life In Therapy. Therapy Made Easy Online, Now With Insurance Options.

  2. 2
    Grow Therapy Online Psychiatry - Get an Online Prescription https://www.growtherapy.com › insurance

    Our qualified prescribers will guide you with medications covered by your insurance plan.

  3. 3
    Find in-network psychiatrists | Covered psychiatry near you https://care.headway.co › get-care

    See a psychiatrist for the support you need. Affordable, covered, and close to home. Get support...

  4. 4
    Find A Psychiatrist In 10 Min - Accepting New Patients https://www.talkiatry.com/

    Our Psychiatrists Can Diagnose Your Condition, Prescribe Medication, And Monitor Progress.

  5. 5
    Psychiatrist in Your Area - Highly-Rated Psychiatrists https://book.zocdoc.com › psychiatrist › book-now

    Find a highly-rated Psychiatrist that accepts your insurance.

Copyright © Adthena. All rights reserved.

In the realm of online mental health services, BetterHelp, Grow Therapy, Headway, Talkiatry, and Zocdoc dominate Google’s PPC landscape. Their ads emphasize accessibility, insurance compatibility, and convenience. Each platform uniquely highlights ease of access to specialized therapists and psychiatrists, ensuring mental health support is just a click away.

Frequently Asked Questions

Customer Success Stories

Get the full picture

See this data specific to your brand performance

The data on this page is just a sample of the billions of data points we hold at Adthena. The insights generated by Ask Arlo, leverage real-time GenAI to answer questions about your search data.

Our search consultants can introduce you to Whole Market View data that is specific to your organization, based on the size of the relevant search term and competitor universe, and the locations that you need monitoring.

Related reports