US Healthcare & Medical Nursing - PPC Market Share Analysis November 2025

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the US Nursing category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Nursing – US

Google AI Overview visibility for Healthcare & Medical Nursing US

See how often AIOs appear and how search intent is distributed across buying signals.

AIO Frequency

How often a Google AI overview appears on search terms relevant to this category.

Frequency Percentage
Frequency 31.6590349948
68.3409650052
31%

Complex Query Frequency

A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.

Frequency Percentage
Frequency 33
67
33%

Search Intent Distribution

Breakdown of search queries by their underlying goal.

Intent Distribution
Investigational 8%
Transactional 0%
Navigational 0%
Seasonal 0%
Local 1%
Problem Solving 16%

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Market Exposure

Share of Clicks for top 10 US Healthcare & Medical Nursing brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

Share of Clicks - Last month
Share of Clicks - Last month
Domain Share of clicks
zocdoc.com 10.17
growtherapy.com 4.32
betterhelp.com 3.92
care.com 3.92
headway.co 3.45
simplenursing.com 3.22
marchofdimes.org 3.17
forbes.com 2.98
agingcare.com 2.02
talkiatry.com 1.88
others 60.95
  • zocdoc.com - 10.17%
  • growtherapy.com - 4.32%
  • betterhelp.com - 3.92%
  • care.com - 3.92%
  • headway.co - 3.45%
  • simplenursing.com - 3.22%
  • marchofdimes.org - 3.17%
  • forbes.com - 2.98%
  • agingcare.com - 2.02%
  • talkiatry.com - 1.88%
  • others - 60.95%

Copyright © Adthena. All rights reserved.

Zocdoc.com leads with a 10.17% click share, while ‘others’ dominate at 60.95%. Growtherapy.com follows at 4.32%, with care.com and betterhelp.com both at 3.92%.

Market Exposure

Share of Spend for the top 10 US Healthcare & Medical Nursing brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

Share of Spend - Last Month
Share of Spend - Last Month
Date zocdoc.com chamberlain.edu growtherapy.com agingcare.com care.com forbes.com rula.com headway.co betterhelp.com talkiatry.com
2025/11/01 11.39% 3.45% 2.26% 2.09% 3.11% 3.43% 1.78% 2.82% 3.84% 2.79%
2025/11/02 12.52% 2.41% 2.32% 3.16% 3.07% 7% 1.15% 2.35% 4.36% 1.38%
2025/11/03 13.93% 1.91% 1.59% 3.47% 2.6% 5.46% 2.44% 2.6% 5.63% 2.48%
2025/11/04 12.88% 2.85% 2.37% 3.22% 2.36% 4.6% 1.13% 2.36% 6.87% 2.39%
2025/11/05 8.75% 5.34% 9.45% 2.2% 1.84% 4.43% 1.71% 5.42% 5.01% 5.22%
2025/11/06 9.04% 2.75% 8.93% 1.81% 2.31% 4.1% 3.51% 6.9% 4.16% 5.18%
2025/11/07 9.27% 1.59% 6.86% 1.66% 2.27% 3.34% 1.04% 5.46% 3.84% 3.46%
2025/11/08 13.17% 1.04% 7.35% 1.36% 2.59% 2.6% 1.1% 5.24% 7.26% 3.62%
2025/11/09 12.24% 1.63% 2.66% 2.41% 3.69% 3.55% 1.38% 2.85% 4.32% 5.48%
2025/11/10 7.63% 1.41% 6.47% 3.6% 3.32% 5.67% 1.15% 3.31% 4.28% 1.49%
2025/11/11 11.27% 3.13% 1.83% 3.84% 3.39% 3.15% 3.01% 6.63% 5.14% 3.78%
2025/11/12 11.06% 2.73% 4.85% 2.64% 3.74% 4.79% 2.7% 2.93% 4.98% 6.05%
2025/11/13 8.33% 6.2% 2.1% 3.36% 4.52% 3.65% 0.53% 2.19% 3.76% 2.21%
2025/11/14 13% 4.19% 4.42% 2.6% 0.63% 4.56% 2.2% 3.36% 4.5% 3.79%
2025/11/15 10.89% 3.66% 3.72% 1.56% 2.95% 4.54% 1.13% 2.23% 4.62% 2.06%
2025/11/16 11.57% 4.29% 3.44% 2.95% 1.71% 3.53% 2.8% 4.1% 3.77% 0.27%
2025/11/17 13.9% 4.21% 5.86% 2.63% 1.96% 5.13% 4.91% 0.8% 5.32% 0.72%
2025/11/18 14.53% 6.3% 4.76% 4.24% 2.64% 3.87% 0.65% 3.5% 2.77% 1.05%
2025/11/19 11.11% 5.72% 5.95% 3.85% 5.27% 6.55% 0.72% 1.19% 2.37% 2.34%
2025/11/20 12.61% 4.75% 8.77% 3.7% 4.84% 2.62% 2.72% 5.44% 3.77% 0.54%
2025/11/21 11% 2.97% 6.66% 2.48% 3.17% 5.6% 1.66% 3.76% 4.35% 0.97%
2025/11/22 8.11% 4.79% 4.76% 3% 3.25% 2.58% 4.11% 4.67% 5.32% 0.38%
2025/11/23 8.78% 3.48% 6.51% 0.94% 2.9% 3.19% 3.35% 4.63% 5.18% 0.78%
2025/11/24 11.89% 4.56% 5.81% 4.02% 3.47% 4.77% 1.27% 5.79% 2.15% 0.95%
2025/11/25 13.79% 6.1% 4.88% 3.45% 4.68% 1.28% 2.34% 6.27% 2.64% 1.7%
2025/11/26 6.21% 6.48% 7.76% 2.03% 4.79% 3.18% 0.98% 4.2% 4% 0.9%
2025/11/27 8.74% 4.96% 10.01% 0.42% 1.32% 2% 2.35% 4.88% 2.72% 2.88%
2025/11/28 8.88% 6.52% 5.34% 1.73% 3.86% 0.57% 1.83% 0.98% 3.7% 0.39%
2025/11/29 7.17% 8.46% 6.1% 2.77% 2.1% 2.8% 1.41% 4.61% 3.64% 0.19%
2025/11/30 10.22% 8.04% 5.8% 3.4% 3.35% 3.2% 1.62% 1.57% 1.13% 0.38%
  • zocdoc.com
  • chamberlain.edu
  • growtherapy.com
  • agingcare.com
  • care.com
  • forbes.com
  • rula.com
  • headway.co
  • betterhelp.com
  • talkiatry.com

Copyright © Adthena. All rights reserved.

Zocdoc.com led November with fluctuating spend, peaking mid-month. Chamberlain.edu and Growtherapy.com showed steady growth, while Agingcare.com and Care.com had modest increases. Forbes.com and Headway.co saw varied trends, ending with stable shares.

Market Exposure

Competitor Count for US Healthcare & Medical Nursing

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

Competitor Count - Last month
Competitor Count - Last month
Date Competitor Count
2025/11/01 551
2025/11/02 556
2025/11/03 538
2025/11/04 548
2025/11/05 540
2025/11/06 544
2025/11/07 561
2025/11/08 575
2025/11/09 554
2025/11/10 598
2025/11/11 533
2025/11/12 532
2025/11/13 551
2025/11/14 535
2025/11/15 543
2025/11/16 547
2025/11/17 511
2025/11/18 539
2025/11/19 520
2025/11/20 542
2025/11/21 529
2025/11/22 522
2025/11/23 508
2025/11/24 534
2025/11/25 541
2025/11/26 528
2025/11/27 529
2025/11/28 563
2025/11/29 536
2025/11/30 568

Copyright © Adthena. All rights reserved.

November saw fluctuating advertiser numbers, peaking at 598 on the 10th, then dipping to 508 on the 23rd, before closing strong at 568.

Campaign Efficiency

Market Loss & Market Gains for US Healthcare & Medical Nursing

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

Market Loss & Market Gains - Last month
Market Loss & Market Gains - Last month
Name Market Trend
growtherapy.com 1.1%
chamberlain.edu 1.09%
americanpregnancy.org 1.04%
care.com 0.91%
caring.com 0.55%
trustedhealth.com -0.76%
forbes.com -0.79%
talkiatry.com -1.05%
helloalma.com -1.21%
betterhelp.com -1.49%

Copyright © Adthena. All rights reserved.

In the past month, growtherapy.com led with a 1.10% click share increase, while betterhelp.com saw a decline of 1.49%.

Campaign Efficiency

US Healthcare & Medical Nursing Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

Date zocdoc.com growtherapy.com chamberlain.edu agingcare.com care.com forbes.com headway.co marchofdimes.org betterhelp.com talkiatry.com
2025/11/01 8.29% 3.07% 1.32% 1.91% 2.11% 4.24% 3.43% 5.82% 4.96% 3.02%
2025/11/02 7.97% 3.31% 1.2% 2.36% 1.85% 6.16% 3.05% 2.61% 4.91% 2%
2025/11/03 10.4% 2.04% 0.93% 2.65% 1.56% 4.51% 4.45% 2.04% 5.87% 2.17%
2025/11/04 9.84% 3.34% 1.52% 2.79% 1.51% 4.09% 2.96% 1.76% 7.39% 1.99%
2025/11/05 7.94% 7.77% 2.78% 2.03% 1.18% 3.11% 6.58% 5.62% 4.8% 3.79%
2025/11/06 7.78% 9.05% 1.34% 1.64% 1.31% 3.49% 7.56% 3.2% 4.7% 3.6%
2025/11/07 6.52% 6.06% 0.78% 1.54% 1.54% 2.71% 5.16% 5.17% 4.15% 2.88%
2025/11/08 9.01% 6.06% 0.46% 1.3% 1.75% 2.08% 6.28% 3.91% 6.96% 3.04%
2025/11/09 8.59% 2.74% 0.68% 2.19% 2.39% 2.61% 3.33% 2.79% 4.82% 4.06%
2025/11/10 6.11% 5.27% 0.66% 2.9% 2.07% 4.93% 3.82% 1.54% 4.75% 1.09%
2025/11/11 8.45% 2.47% 1.65% 2.96% 2.1% 3.36% 5.84% 1.94% 5.72% 2.87%
2025/11/12 9.42% 3.91% 1.11% 2.21% 2.14% 4.11% 3.48% 3.48% 5.09% 4.32%
2025/11/13 6.38% 3.24% 3.05% 2.53% 2.5% 3.57% 1.9% 3.65% 4.05% 1.5%
2025/11/14 10.76% 4.37% 2.07% 2.03% 0.62% 4.09% 3.73% 3.87% 4.47% 2.87%
2025/11/15 8.2% 3.93% 1.59% 1.51% 1.75% 3.94% 3.75% 4.46% 5.07% 1.81%
2025/11/16 8.88% 5.35% 2.32% 2.26% 1.26% 3.18% 4.21% 2.17% 4.02% 0.38%
2025/11/17 9.17% 5.22% 2.05% 2.31% 1.41% 4.51% 1.14% 2.72% 4.94% 1.53%
2025/11/18 11.22% 5.08% 3.54% 3.43% 1.86% 3.74% 4.47% 2.08% 2.99% 1.73%
2025/11/19 8.08% 5.88% 3.37% 3.26% 3.34% 5.07% 1.9% 5.17% 2.35% 2.35%
2025/11/20 8.46% 8.65% 2.28% 2.97% 3.2% 2.4% 5.44% 3.64% 4.23% 0.71%
2025/11/21 8.33% 6.27% 1.47% 1.94% 1.94% 3.78% 4.3% 2.54% 3.9% 1.65%
2025/11/22 6.62% 5.09% 1.98% 2.17% 1.95% 2.1% 5.56% 4.85% 5.59% 0.68%
2025/11/23 8.65% 5.93% 1.67% 0.81% 1.87% 2.86% 6.67% 1.82% 5.1% 1.45%
2025/11/24 9.39% 6.3% 2.1% 2.82% 2.46% 4.21% 5.58% 1.39% 2.97% 1.55%
2025/11/25 10.38% 5.47% 2.75% 2.52% 3.29% 1.27% 5.76% 2.01% 3.08% 1.47%
2025/11/26 6.29% 6.23% 3.31% 1.31% 2.95% 1.91% 3.7% 4.4% 3.84% 1.45%
2025/11/27 6.7% 8.44% 2.68% 0.42% 0.76% 1.51% 5.06% 2.35% 2.75% 3.4%
2025/11/28 5.91% 6.21% 3.28% 1.44% 2.29% 0.63% 1.31% 4.02% 3.24% 0.52%
2025/11/29 5.89% 4.55% 4.29% 2.13% 1.33% 1.63% 3.69% 3.56% 2.88% 0.19%
2025/11/30 8.35% 6.2% 4.62% 2.56% 2.32% 2.28% 2.06% 1.98% 1.46% 0.57%
  • zocdoc.com
  • growtherapy.com
  • chamberlain.edu
  • agingcare.com
  • care.com
  • forbes.com
  • headway.co
  • marchofdimes.org
  • betterhelp.com
  • talkiatry.com

Copyright © Adthena. All rights reserved.

Zocdoc.com led November with fluctuating impressions, peaking at 11.22% on the 18th. Growtherapy.com saw a mid-month rise, while chamberlain.edu ended with a steady increase. Agingcare.com and care.com showed consistent growth, finishing strong.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for US Healthcare & Medical Nursing

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

Google Text Ad Copy Insights & Creative Trends for US Healthcare & Medical Nursing - Last month
  1. 1
    BetterHelp Online Therapy | Average Session Rating: 4.9/5 https://www.betterhelp.com

    Therapy To Help You Feel Your Best. Take The First Step Towards Happiness With BetterHelp. 69% Of BetterHelp Members Use 1 Or More Self Care Features In Between Therapy Sessions.

  2. 2
    Grow Therapy Online Psychiatry - Online or In-Person https://www.growtherapy.com › insurance

    Grow Therapy works with licensed professionals who can prescribe medication for treatment.

  3. 3
    Find a licensed psychiatrist | Find in-network psychiatrists https://care.headway.co › get-care

    Book in-network psychiatric care through your plan. Easy to find, no surprise charges. Get personalized psychiatric care that fits your goals — with your plan's coverage. Upfront cost estimate.

  4. 4
    Nurse Practitioner Programs https://nursing.maryville.edu

    100% Online Coursework — Maryville's Online Nurse Practitioner Programs Offer Entry Points For BSN & MSN Nurses. Prepare...

  5. 5
    Psychiatrist in Your Area https://book.zocdoc.com › psychiatrist › book-now

    Search by Insurance Plan — Book a Psychiatrist in your area with availability that fits your schedule. Search for Psychiatrists based on availability, location, insurance, reviews & more. In-Person & Online.

Copyright © Adthena. All rights reserved.

In the competitive landscape of online therapy and psychiatry, BetterHelp shines with a 4.9/5 session rating, emphasizing self-care integration. Grow Therapy and Headway focus on accessible, in-network psychiatric care, while Zocdoc offers convenience in booking local psychiatrists. Maryville University highlights flexible online nurse practitioner programs.

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