US Healthcare & Medical Nursing - PPC Market Share Analysis August 2026

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the US Nursing category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Nursing – US

Google AI Overview visibility for Healthcare & Medical Nursing US

See how often AIOs appear and how search intent is distributed across buying signals.

AIO Frequency

How often a Google AI overview appears on search terms relevant to this category.

Frequency Percentage
Frequency 44.1399795786
55.8600204214
44%

Complex Query Frequency

A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.

Frequency Percentage
Frequency 29
71
28%

Search Intent Distribution

Breakdown of search queries by their underlying goal.

Intent Distribution
Investigational 4%
Transactional 0%
Navigational 0%
Seasonal 0%
Local 2%
Problem Solving 13%

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Market Exposure

Share of Clicks for top 10 US Healthcare & Medical Nursing brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

Share of Clicks - Last month
Share of Clicks - Last month
Domain Share of clicks
zocdoc.com 13.84
growtherapy.com 7.46
marchofdimes.org 4.87
betterhelp.com 2.94
sondermind.com 2.91
headway.co 2.61
care.com 2.33
talkiatry.com 2.29
chamberlain.edu 2.12
simplenursing.com 1.97
others 56.66
  • zocdoc.com - 13.84%
  • growtherapy.com - 7.46%
  • marchofdimes.org - 4.87%
  • betterhelp.com - 2.94%
  • sondermind.com - 2.91%
  • headway.co - 2.61%
  • care.com - 2.33%
  • talkiatry.com - 2.29%
  • chamberlain.edu - 2.12%
  • simplenursing.com - 1.97%
  • others - 56.66%

Copyright © Adthena. All rights reserved.

In the healthcare PPC landscape, Zocdoc leads with 13.84% click share, followed by Grow Therapy at 7.46%. Others dominate with 56.66%, highlighting diverse competition.

Market Exposure

Share of Spend for the top 10 US Healthcare & Medical Nursing brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

Share of Spend - Last Month
Share of Spend - Last Month
Date zocdoc.com growtherapy.com betterhelp.com talkiatry.com sondermind.com chamberlain.edu headway.co forbes.com phlebotomyusa.com rula.com
2026/08/01 19.85% 10.84% 3.38% 3.12% 5.23% 7.74% 4.19% 1.04% 3.24% 1.29%
2026/08/02 13.04% 10.3% 3.89% 2.14% 6.17% 5.59% 5.61% 4% 0% 2.24%
2026/08/03 13.64% 15.11% 4.25% 3.38% 5.88% 5.02% 4.42% 2.8% 1.44% 2.01%
2026/08/04 11.6% 12.74% 3.57% 2.58% 2.77% 6.43% 4.32% 3.02% 1.69% 1.18%
2026/08/05 12.92% 9.5% 4.23% 1.03% 1.49% 8.31% 4.86% 0.67% 0.98% 1.2%
2026/08/06 15.37% 12.02% 4.4% 0.72% 0.86% 8.91% 2.98% 1.39% 2.09% 0.68%
2026/08/07 14.8% 11.79% 2.28% 2.73% 1.4% 6.86% 3.77% 0.62% 0% 0.55%
2026/08/08 24.21% 10.4% 2.44% 0.36% 1.04% 3.39% 3.54% 2.6% 4.38% 1.03%
2026/08/09 17.1% 11.82% 2.23% 1.22% 1.22% 3.24% 3.36% 0.71% 3.79% 0.44%
2026/08/10 22.47% 8.15% 2.75% 0.06% 1.24% 5.74% 1.39% 1.12% 2.77% 0.71%
2026/08/11 13.22% 9.5% 2.76% 2.39% 4.96% 8.74% 1.9% 0.88% 2.71% 0.48%
2026/08/12 12.46% 12.11% 2.8% 0.56% 2.81% 7.24% 3.54% 0.82% 1.45% 1.4%
2026/08/13 7.42% 8.95% 4.4% 1.12% 1.45% 5.39% 3.59% 0.93% 1.54% 0.45%
2026/08/14 7.48% 7.07% 4.66% 1.15% 1.89% 8.83% 3.18% 1.19% 1.61% 0.44%
2026/08/15 12.92% 5.23% 2.36% 1.15% 0.32% 8.01% 1.47% 3.12% 1.44% 4.1%
2026/08/16 9.98% 5.06% 2.12% 1.32% 1.33% 8.93% 3% 1.75% 1.64% 3.54%
2026/08/17 11.7% 1.94% 2.36% 0.88% 2.7% 10.44% 2.07% 1.32% 4.44% 2.97%
2026/08/18 6.36% 6.49% 1.19% 4.81% 2.74% 9.91% 1.27% 0.46% 2.85% 0.02%
2026/08/19 12.92% 5.82% 2.17% 0.38% 0.43% 10.81% 1.17% 1.53% 2.97% 0.08%
2026/08/20 9.74% 5.13% 1.31% 3.08% 5.91% 6.84% 1.46% 0.93% 1.93% 1.44%
2026/08/21 15.07% 4.89% 1.55% 1.07% 6.06% 4.76% 1.42% 0.7% 4.68% 0.74%
2026/08/22 15.47% 12.67% 6.06% 2.05% 3.62% 4.02% 1.16% 1.53% 2.37% 0.73%
2026/08/23 14.24% 7.9% 2.78% 3.78% 1.17% 4.81% 3.52% 0.64% 2.93% 2.81%
2026/08/24 20.74% 10.44% 4.95% 5.16% 4.4% 6.03% 1.87% 0.31% 1.52% 6.42%
2026/08/25 10.86% 14.5% 2.81% 3.05% 3.08% 4.88% 2.07% 0.33% 3.03% 4.16%
2026/08/26 18.64% 11.62% 2.97% 5.52% 6.21% 5.24% 2.58% 2.21% 2.69% 0.52%
2026/08/27 19.47% 7.26% 5.84% 2.08% 6.86% 4.27% 2.55% 1.59% 2.16% 2.26%
2026/08/28 18.23% 11.91% 1.26% 1.96% 6.8% 4.52% 1.42% 1.55% 1.1% 1.32%
2026/08/29 15.3% 1.35% 2.31% 2.06% 0.72% 6.42% 2.24% 5.62% 2.75% 2.49%
2026/08/30 13.55% 5.32% 4.08% 0.92% 1.65% 5.08% 6.03% 1.9% 2.23% 1.57%
2026/08/31 16.31% 10.71% 7.06% 4.66% 4.35% 2.75% 2.7% 2.59% 2.31% 0.47%
  • zocdoc.com
  • growtherapy.com
  • betterhelp.com
  • talkiatry.com
  • sondermind.com
  • chamberlain.edu
  • headway.co
  • forbes.com
  • phlebotomyusa.com
  • rula.com

Copyright © Adthena. All rights reserved.

Zocdoc.com led August with fluctuating spend, peaking on the 8th at 24.21%. Growtherapy.com saw a mid-month dip, recovering by month’s end. Betterhelp.com and Talkiatry.com maintained steady, low shares. Chamberlain.edu showed consistent mid-range performance.

Market Exposure

Competitor Count for US Healthcare & Medical Nursing

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

Competitor Count - Last month
Competitor Count - Last month
Date Competitor Count
2026/08/01 415
2026/08/02 397
2026/08/03 356
2026/08/04 441
2026/08/05 366
2026/08/06 333
2026/08/07 286
2026/08/08 238
2026/08/09 261
2026/08/10 302
2026/08/11 302
2026/08/12 305
2026/08/13 295
2026/08/14 299
2026/08/15 280
2026/08/16 259
2026/08/17 256
2026/08/18 234
2026/08/19 221
2026/08/20 294
2026/08/21 297
2026/08/22 298
2026/08/23 281
2026/08/24 282
2026/08/25 294
2026/08/26 273
2026/08/27 285
2026/08/28 315
2026/08/29 307
2026/08/30 296
2026/08/31 288

Copyright © Adthena. All rights reserved.

August began with 415 advertisers, peaking at 441 on the 4th. A decline followed, reaching 221 on the 19th. The month concluded with a slight recovery, ending at 288 advertisers.

Campaign Efficiency

Market Loss & Market Gains for US Healthcare & Medical Nursing

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

Market Loss & Market Gains - Last month
Market Loss & Market Gains - Last month
Name Market Trend
sondermind.com 2.19%
zocdoc.com 1.92%
marchofdimes.org 1.91%
talkiatry.com 1.52%
ro.co 1.18%
vivian.com -0.87%
helloalma.com -0.88%
chamberlain.edu -0.9%
headway.co -0.94%
simplenursing.com -1.28%

Copyright © Adthena. All rights reserved.

Sondermind.com leads with a 2.19% click share rise, while simplenursing.com drops by 1.28%.

Campaign Efficiency

US Healthcare & Medical Nursing Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

Date zocdoc.com growtherapy.com betterhelp.com talkiatry.com sondermind.com marchofdimes.org forbes.com phlebotomyusa.com headway.co chamberlain.edu
2026/08/01 16.13% 8.58% 3.09% 3.03% 4.62% 3.2% 0.88% 3.06% 3.83% 3.26%
2026/08/02 10.12% 7.99% 3.85% 1.89% 6.02% 1.64% 4.23% 0% 5.5% 2.67%
2026/08/03 11.5% 13.19% 4.35% 2.91% 4.95% 1.72% 3.06% 1.3% 3.92% 2.56%
2026/08/04 9.42% 10.95% 2.84% 2.67% 2.32% 2.41% 2.92% 1.56% 3.8% 2.09%
2026/08/05 10.5% 7.65% 3.76% 1.39% 1.48% 3.63% 0.57% 0.83% 4.96% 4.25%
2026/08/06 11.2% 10.67% 3.92% 0.89% 0.58% 4.38% 1.56% 1.91% 2.69% 3.89%
2026/08/07 10.33% 8.75% 1.5% 3.2% 1.1% 7.41% 0.47% 0% 3.2% 2.19%
2026/08/08 18.97% 5.79% 2.11% 0.42% 0.72% 2.73% 1.89% 3.82% 2.71% 1.09%
2026/08/09 10.26% 6.77% 2.14% 1.55% 0.82% 1.7% 0.61% 3.43% 2.47% 1.21%
2026/08/10 16.11% 3.55% 1.88% 0.04% 0.87% 3.47% 1.05% 2.62% 1.14% 2.36%
2026/08/11 8.28% 5.37% 1.6% 3.24% 4.55% 7.86% 0.53% 2.43% 2.33% 3.48%
2026/08/12 9.93% 9.38% 1.99% 0.75% 2.84% 0.71% 0.72% 1.54% 5.08% 3.64%
2026/08/13 6.12% 7.77% 3.52% 1.48% 1.38% 3.52% 0.74% 1.7% 4.24% 3.01%
2026/08/14 5.72% 4.77% 3.08% 1.34% 1.45% 5.36% 0.83% 1.27% 2.73% 3.4%
2026/08/15 10.07% 4.9% 1.44% 1.24% 0.21% 6.83% 4.01% 1.29% 1.48% 2.13%
2026/08/16 8.81% 3.54% 1.17% 1.46% 1.38% 9.49% 1.5% 1.51% 2.76% 3.01%
2026/08/17 10.12% 0.93% 1.83% 1.13% 2.6% 5.63% 0.92% 3.7% 2.1% 4.34%
2026/08/18 4.46% 4.51% 0.95% 5.76% 2.71% 2.94% 0.42% 2.75% 0.92% 2.65%
2026/08/19 10.44% 4.16% 1.76% 0.17% 0.18% 12.71% 1.57% 2.66% 0.81% 3.53%
2026/08/20 8.21% 5.29% 0.84% 3.36% 4.85% 6.78% 0.66% 1.59% 1.6% 2.26%
2026/08/21 12.39% 4.5% 1.34% 1.15% 5.78% 8.38% 0.54% 3.79% 1.12% 1.58%
2026/08/22 12.67% 12.7% 6.57% 2.54% 3.09% 5.6% 1.44% 1.94% 1.23% 1.33%
2026/08/23 10.18% 7.69% 2.3% 4.06% 1.44% 7.14% 0.4% 2.05% 2.91% 1.67%
2026/08/24 16.35% 10.25% 4.36% 6.18% 3.63% 5.62% 0.22% 1.09% 2.28% 2.33%
2026/08/25 8.6% 13.76% 2.72% 3.83% 3.39% 6.63% 0.23% 2.37% 1.97% 1.96%
2026/08/26 14.8% 13% 2.71% 6.67% 5.96% 7.08% 1.76% 2.12% 3.13% 1.43%
2026/08/27 13.71% 8.3% 6.04% 2.34% 7.38% 4.74% 1.25% 1.72% 2.16% 1.97%
2026/08/28 15% 11.71% 0.99% 2.18% 7.07% 3.35% 1.64% 0.79% 1.25% 1.63%
2026/08/29 12.37% 1.62% 2.01% 2.33% 0.44% 4.64% 5.72% 2.09% 1.95% 2.17%
2026/08/30 9.05% 5.96% 3.72% 1.08% 1.61% 7.75% 1.86% 1.76% 5.96% 1.71%
2026/08/31 11.99% 10.76% 6.62% 5.13% 4.77% 4.61% 1.96% 1.82% 1.63% 1.08%
  • zocdoc.com
  • growtherapy.com
  • betterhelp.com
  • talkiatry.com
  • sondermind.com
  • marchofdimes.org
  • forbes.com
  • phlebotomyusa.com
  • headway.co
  • chamberlain.edu

Copyright © Adthena. All rights reserved.

Zocdoc.com led August with fluctuating impressions, peaking at 18.97% on the 8th. Growtherapy.com saw a mid-month dip, recovering to 10.76% by month’s end. Betterhelp.com and Talkiatry.com had modest shares, while Marchofdimes.org peaked at 12.71% on the 19th. Forbes.com and Phlebotomyusa.com maintained low shares, with Headway.co and Chamberlain.edu showing steady trends.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for US Healthcare & Medical Nursing

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

Google Text Ad Copy Insights & Creative Trends for US Healthcare & Medical Nursing - Last month
  1. 1
    In-Network Psychiatric Help - Online or In-Person https://www.growtherapy.com

    Find a provider that will help you with the right medication to support your mental health. We accept insurance and our providers will guide you to medications covered by your plan. Affordable Therapy. Accept Major Insurances. Call Now. Telehealth. Teletherapy. Virtual Therapy.

  2. 2
    Specialty and Shift Options - Balanced & Fulfilling Careers https://careers.iuhealth.org › job-openings › apply-now

    Join the team that's dedicated to supporting you & your career. Apply at IU Health now.

  3. 3
    Psychiatrist Near Me - Accepting Psychiatry Clients https://www.sondermind.com › find-a-local › psychiatrist

    SonderMind connects you directly to licensed psychiatrists based on your unique needs.

  4. 4
    Find a Psychiatrist Now https://www.talkiatry.com

    Find A Telehealth Psychiatrist — Our Psychiatrists Can Diagnose Your Condition, Prescribe Medication, And Monitor Progress. Find Psychiatrists That Can See You Online And That Take Your Insurance. Get Started Now. Specialized Psychiatrists.

  5. 5
    Psychologist | Find a Psychologist | Psychologist Visits https://book.zocdoc.com › psychologist › book-now

    Find a highly-rated Psychologist that accepts your insurance. Find the right Psychologists for you based on location, insurance, reviews & more. In-Person & Online. Find In-Network Doctors. Easily Book Online. Telemedicine. Read Patient Reviews.

Copyright © Adthena. All rights reserved.

In the competitive landscape of healthcare PPC ads, Grow Therapy stands out by emphasizing affordability and insurance acceptance for mental health support. IU Health focuses on career fulfillment, while SonderMind and Talkiatry highlight personalized psychiatric care. Zocdoc offers convenience with easy booking and patient reviews.

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