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US Healthcare & Medical Nursing - PPC Market Share Analysis April 2025

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the US Nursing category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Market Exposure

Share of Clicks for top 10 US Healthcare & Medical Nursing brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

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Share of Clicks - Last month
Domain Share of clicks
marchofdimes.org 6.85
simplenursing.com 6.16
zocdoc.com 4.95
care.com 4.46
betterhelp.com 4.15
americanpregnancy.org 2.98
incrediblehealth.com 2.16
growtherapy.com 2.15
talkiatry.com 2.14
forbes.com 2.1
others 61.9

Copyright © Adthena. All rights reserved.

In the healthcare PPC landscape, ‘others’ dominate with 61.9% click share, while ‘marchofdimes.org’ leads specific domains at 6.85%.

Market Exposure

Share of Spend for the top 10 US Healthcare & Medical Nursing brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

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Share of Spend - Last Month
Date zocdoc.com betterhelp.com chamberlain.edu rula.com forbes.com growtherapy.com south.edu marchofdimes.org care.com talkiatry.com
2025/04/01 7.5% 5.71% 6.22% 5.91% 3.6% 4.97% 0.71% 2.98% 1.46% 6.81%
2025/04/02 12.31% 4.32% 3.28% 1.83% 7.72% 3.67% 0.55% 2.04% 1.98% 9.74%
2025/04/03 8.69% 6.54% 2.52% 5.17% 5.34% 5.95% 1.38% 2.81% 1.72% 8.1%
2025/04/04 6.43% 7.91% 3.34% 3.09% 3.83% 3.4% 2.02% 4.13% 2.79% 5.08%
2025/04/05 6.4% 6.7% 5.52% 7.35% 4.08% 4.11% 2.17% 3.3% 3.68% 3.37%
2025/04/06 1.25% 9.11% 5.99% 3.58% 3.25% 3.57% 2.96% 2.83% 2.92% 4.01%
2025/04/07 5.81% 6.53% 5.09% 2.18% 2.39% 4.01% 1.27% 3.08% 3% 5.76%
2025/04/08 8.22% 6.64% 6.24% 2.58% 3.31% 3.2% 1.63% 3.26% 3.56% 5.8%
2025/04/09 11.48% 4.75% 3.14% 3.06% 3.96% 3.49% 2.56% 2.1% 2.99% 6.87%
2025/04/10 4.91% 5.77% 5.59% 3.38% 1.64% 2.77% 2.36% 3% 2.78% 4.53%
2025/04/11 2.01% 6.96% 2.16% 3.86% 4.12% 4.96% 2.5% 4.86% 4.78% 1.97%
2025/04/12 3.94% 4.49% 1.58% 1.78% 2.02% 2.49% 2.56% 5.84% 5.1% 2.33%
2025/04/13 9.63% 6.3% 1.5% 2.78% 3.54% 4.33% 1.77% 2.64% 3.9% 3.61%
2025/04/14 8.87% 5.36% 1.19% 4.04% 2.73% 3.35% 0.69% 2.06% 4.09% 5.93%
2025/04/15 5.85% 8.96% 4.58% 6.78% 3.32% 3.07% 1.43% 1.94% 3.5% 1.25%
2025/04/16 7.9% 7.5% 4.02% 3.54% 3.8% 3.5% 0.86% 2.13% 3.55% 1.76%
2025/04/17 0.93% 2.99% 4.44% 0.94% 1.74% 1.15% 2.14% 4.18% 0.79% 1.65%
2025/04/18 1.76% 7.01% 4.43% 3.09% 3.29% 4.28% 2.01% 1.69% 1.74% 1.96%
2025/04/19 4.08% 7.41% 5.28% 3.77% 3.03% 2.78% 1.79% 2.08% 2.42% 2.53%
2025/04/20 3.3% 7.91% 4.72% 5.11% 3.49% 2.49% 1.9% 2.64% 2.2% 1.37%
2025/04/21 3.51% 7.83% 7.91% 4.16% 4.75% 2.57% 2.01% 0.93% 4.53% 1.79%
2025/04/22 5.62% 8.68% 6.97% 3.55% 3.63% 4.97% 2.62% 2.04% 2.52% 2.54%
2025/04/23 4.29% 10.37% 7.38% 4.51% 2.91% 4.15% 3.21% 1.85% 3.85% 1.1%
2025/04/24 5.42% 8.01% 3.81% 3.33% 2.88% 3.81% 1.88% 3.39% 4.81% 1.81%
2025/04/25 2.57% 9.15% 4.22% 4.1% 5.69% 3.75% 3.91% 3.19% 5.72% 1.59%
2025/04/26 2.49% 7.09% 5.17% 3.22% 3.97% 3.43% 2.24% 3.87% 2.73% 1.9%
2025/04/27 4.33% 8.56% 2.68% 3.55% 2.58% 5.38% 1.37% 3.1% 3.34% 1.62%
2025/04/28 6.92% 8.98% 4% 2.06% 3.14% 3.73% 2.61% 1.87% 5.5% 2.04%
2025/04/29 5.91% 9.41% 2.62% 3.12% 4.31% 4.18% 1.05% 2.26% 5% 1.11%
2025/04/30 10.6% 9.22% 4.4% 4.35% 4.05% 3.97% 2.95% 2.55% 1.67% 1.44%

Copyright © Adthena. All rights reserved.

April saw dynamic shifts in PPC spend share. Zocdoc.com fluctuated, peaking at 12.31% on April 2. Betterhelp.com consistently rose, ending strong at 9.22%. Chamberlain.edu and Rula.com showed moderate variations. Forbes.com and Growtherapy.com maintained steady trends. South.edu and Marchofdimes.org had minor fluctuations. Care.com peaked mid-month, while Talkiatry.com declined, closing at 1.44%.

Market Exposure

Competitor Count for US Healthcare & Medical Nursing

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

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Competitor Count - Last month
Date Competitor Count
2025/04/01 611
2025/04/02 587
2025/04/03 611
2025/04/04 672
2025/04/05 644
2025/04/06 631
2025/04/07 609
2025/04/08 633
2025/04/09 553
2025/04/10 612
2025/04/11 543
2025/04/12 558
2025/04/13 605
2025/04/14 641
2025/04/15 550
2025/04/16 597
2025/04/17 557
2025/04/18 654
2025/04/19 659
2025/04/20 564
2025/04/21 555
2025/04/22 570
2025/04/23 586
2025/04/24 537
2025/04/25 488
2025/04/26 521
2025/04/27 523
2025/04/28 542
2025/04/29 516
2025/04/30 508

Copyright © Adthena. All rights reserved.

April began with 611 advertisers, peaking at 672 on April 4. A decline followed, reaching 488 on April 25. The month concluded with 508 advertisers, reflecting a dynamic landscape.

Campaign Efficiency

Market Loss & Market Gains for US Healthcare & Medical Nursing

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

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Market Loss & Market Gains - Last month
Name Market Trend
simplenursing.com 3.15%
ro.co 2.77%
betterhelp.com 1.07%
nomadhealth.com 0.69%
vivian.com 0.59%
heart.org -0.61%
zocdoc.com -1.17%
talkiatry.com -1.84%
marchofdimes.org -1.94%
americanpregnancy.org -2.4%

Copyright © Adthena. All rights reserved.

In the past month, simplenursing.com surged by 3.15%, while americanpregnancy.org fell by 2.4%. Ro.co and betterhelp.com also gained, contrasting with declines from marchofdimes.org and talkiatry.com.

Campaign Efficiency

US Healthcare & Medical Nursing Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

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Date betterhelp.com zocdoc.com ro.co marchofdimes.org growtherapy.com forbes.com rula.com chamberlain.edu talkiatry.com care.com
2025/04/01 4.09% 5.4% 0.06% 5.82% 3.59% 1.96% 3.82% 2.85% 6.16% 0.66%
2025/04/02 3.55% 9.38% 0.07% 3.8% 3.27% 7.37% 1.12% 2.09% 7.98% 1.29%
2025/04/03 5.19% 6.72% 0.01% 6.32% 5.02% 4.11% 3.33% 0.98% 7.58% 0.93%
2025/04/04 6.19% 4.86% 0.07% 9.12% 2.5% 2.45% 2.49% 1.79% 5.16% 1.71%
2025/04/05 4.25% 4.66% 0% 7.54% 2.97% 2.79% 5.12% 2.96% 2.77% 2.73%
2025/04/06 7.01% 0.8% 0.07% 5.85% 2.22% 2.94% 2.22% 3.03% 3.62% 1.67%
2025/04/07 4.95% 3.78% 0.13% 5.33% 3.74% 1.94% 1.43% 2.28% 5.95% 1.81%
2025/04/08 4.98% 4.8% 0.02% 6.71% 3.26% 2.31% 2.22% 3.24% 6.31% 2.14%
2025/04/09 4.69% 9.48% 0.37% 3.9% 3.13% 3.81% 3.12% 2.02% 6.3% 2.07%
2025/04/10 3.8% 4.24% 0.11% 6.23% 2.02% 1.1% 2.74% 2.54% 4.32% 1.82%
2025/04/11 5.34% 2% 0.02% 9.92% 4.29% 3.28% 3.21% 1.15% 1.64% 2.87%
2025/04/12 3.06% 3.89% 0.11% 9.68% 1.58% 2.16% 0.89% 0.61% 1.95% 2.55%
2025/04/13 4.5% 6.62% 0.01% 4.82% 2.57% 2.86% 2.42% 0.77% 3.07% 2.45%
2025/04/14 3.98% 7.68% 0.02% 3.59% 2.36% 1.62% 2.85% 0.58% 5.42% 2.71%
2025/04/15 6.24% 4.57% 0.02% 4.32% 1.9% 1.91% 4.95% 2.05% 0.52% 2.29%
2025/04/16 4.97% 7.29% 0.01% 4.12% 2.34% 3.15% 1.84% 2.04% 1.41% 2.33%
2025/04/17 1.29% 0.7% 0.59% 7.68% 0.9% 0.86% 0.51% 1.49% 1.14% 0.45%
2025/04/18 4.56% 1.67% 3.45% 3.46% 4.07% 2.88% 1.89% 1.84% 1.56% 1.17%
2025/04/19 5.73% 3.92% 2.74% 4.79% 1.63% 2.27% 3.09% 2.53% 2.45% 1.82%
2025/04/20 5.84% 3.28% 5.44% 3.78% 1.95% 2.94% 3.23% 2.51% 1.15% 1.51%
2025/04/21 5.42% 2.86% 5.15% 1.75% 2.02% 4.16% 3.07% 3.84% 1.34% 3.04%
2025/04/22 7.37% 4.45% 3.52% 3.6% 3.47% 3.02% 1.98% 3.59% 2.3% 1.91%
2025/04/23 8.14% 5.17% 2.96% 4.22% 2.74% 2.48% 3.24% 3.75% 1.16% 2.55%
2025/04/24 6.94% 3.84% 3.65% 6.93% 2.9% 2.23% 2.19% 1.56% 1.75% 3.34%
2025/04/25 5.91% 2.57% 7.24% 6% 2.17% 4.49% 2.4% 1.99% 0.64% 3.88%
2025/04/26 5.49% 1.69% 4.64% 7.59% 2% 3.17% 2.96% 2.75% 1.54% 1.92%
2025/04/27 6.94% 4.13% 3.97% 4.75% 4.87% 1.73% 2.63% 1.34% 1.18% 2.24%
2025/04/28 7.17% 6.33% 4.88% 2.93% 2.52% 2.65% 1.31% 1.43% 2.11% 3.63%
2025/04/29 7.77% 5.17% 4.86% 3.65% 3.03% 3.53% 3.08% 1.28% 1.04% 3.85%
2025/04/30 7.59% 7.36% 6.98% 5.26% 3.41% 3.28% 2.86% 1.68% 1.4% 1.04%

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April saw dynamic shifts in PPC impressions. BetterHelp’s share surged mid-month, peaking at 8.14% on April 23. Zocdoc fluctuated, ending strong at 7.36%. Ro.co’s late-month rise was notable, closing at 6.98%. March of Dimes had a volatile month, peaking early. Overall, April concluded with diverse trends across advertisers.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for US Healthcare & Medical Nursing

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

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  1. 1
    Find a Specialized Therapist https://www.betterhelp.com

    No Waiting Rooms or Driving — Personalized Therapy for a Happier You. Our Quiz Helps Match You to the Right Therapist.

  2. 2
    Nurse Practitioner Program https://www.chamberlain.edu

    No GRE Required — 100% Online Coursework*, 4 NP Specializations to Choose, CCNE Accredited NP Program.

  3. 3
    Ozempic® Prescription, Online - $45 to Start Ozempic https://www.ro.co › glp-1 › ozempic

    See safety info & box warning. Rx only, if appropriate. $45 1st, then $145/mo. Meds excl. 1:1...

  4. 4
    Find A Psychiatrist https://www.sondermind.com › find-a-local › psychiatrist

    Licensed Psychiatrists — SonderMind connects you directly to licensed psychiatrists based on your unique needs. Get matched with a local psychiatrist today for online video or in-person sessions.

  5. 5
    Find A Psychiatrist In 10 Min https://www.talkiatry.com

    In-Network Psychiatric Care — Our Psychiatrists Can Diagnose Your Condition, Prescribe Medication, And Monitor Progress. Find...

Copyright © Adthena. All rights reserved.

In the competitive landscape of healthcare PPC ads, BetterHelp stands out with its promise of personalized therapy without the hassle of waiting rooms. Chamberlain University appeals to aspiring nurse practitioners with its flexible, GRE-free online program. Ro.co offers an accessible start to Ozempic prescriptions, while SonderMind and Talkiatry streamline the process of finding psychiatrists, emphasizing convenience and personalized care.

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The data on this page is just a sample of the billions of data points we hold at Adthena. The insights generated by Ask Arlo, leverage real-time GenAI to answer questions about your search data.

Our search consultants can introduce you to Whole Market View data that is specific to your organization, based on the size of the relevant search term and competitor universe, and the locations that you need monitoring.

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