Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the US Nursing category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.
See how often AIOs appear and how search intent is distributed across buying signals.
How often a Google AI overview appears on search terms relevant to this category.
| Frequency | Percentage |
|---|---|
| Frequency | 40.9245821287 |
| 59.0754178713 |
A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.
| Frequency | Percentage |
|---|---|
| Frequency | 30 |
| 70 |
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Here are the Top 10 competitors in the industry by Share of Clicks for the last month.
| Domain | Share of clicks |
|---|---|
| zocdoc.com | 9.37 |
| talkiatry.com | 5.63 |
| ro.co | 4.58 |
| growtherapy.com | 4.55 |
| chamberlain.edu | 3.86 |
| headway.co | 3.54 |
| ayahealthcare.com | 3.01 |
| vivian.com | 2.45 |
| betterhelp.com | 1.97 |
| marchofdimes.org | 1.93 |
| others | 59.11 |
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Zocdoc.com leads with 9.37% click share, followed by talkiatry.com at 5.63%. Others dominate with 59.11%, highlighting diverse competition.
Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month.
| Date | chamberlain.edu | zocdoc.com | headway.co | growtherapy.com | ro.co | talkiatry.com | vivian.com | ayahealthcare.com | betterhelp.com | forbes.com |
|---|---|---|---|---|---|---|---|---|---|---|
| 2026/10/01 | 7.71% | 11.89% | 3.99% | 1.14% | 4.47% | 3.95% | 0.9% | 2.45% | 2.28% | 2.19% |
| 2026/10/02 | 11.92% | 13.18% | 1.96% | 4.48% | 2.32% | 3.86% | 1.67% | 2.49% | 1.16% | 2.81% |
| 2026/10/03 | 10.65% | 10.47% | 1.41% | 3.52% | 5.68% | 4.58% | 0.94% | 2.61% | 3.74% | 2.1% |
| 2026/10/04 | 6.55% | 9.63% | 1.85% | 5.52% | 5% | 5.9% | 0.99% | 2.3% | 3.67% | 4.28% |
| 2026/10/05 | 8.63% | 14.22% | 3.32% | 2.98% | 5.56% | 4.02% | 1.06% | 2.63% | 2.41% | 3.84% |
| 2026/10/06 | 10.92% | 10.17% | 2.77% | 1.7% | 8.2% | 5.29% | 1.3% | 2.4% | 2.11% | 4.32% |
| 2026/10/07 | 8.28% | 9.44% | 4.49% | 2.47% | 4.63% | 4.2% | 1.66% | 2.54% | 3.19% | 2.33% |
| 2026/10/08 | 9.87% | 12.58% | 2.39% | 4.3% | 5.57% | 4.6% | 0.75% | 2.06% | 4.55% | 3.08% |
| 2026/10/09 | 8.27% | 11.94% | 2.35% | 3.27% | 2.41% | 6.44% | 1.29% | 2.31% | 3.12% | 3.59% |
| 2026/10/10 | 6.43% | 6.51% | 1.61% | 5.43% | 7.64% | 6.58% | 1.42% | 2.07% | 3.25% | 2.71% |
| 2026/10/11 | 5.47% | 6.48% | 3.02% | 4.69% | 7.51% | 5.41% | 2.01% | 2.44% | 2.76% | 2.71% |
| 2026/10/12 | 5.19% | 7.75% | 4.56% | 3.69% | 5.55% | 9.54% | 0.72% | 2.32% | 2.77% | 2.27% |
| 2026/10/13 | 6.8% | 10.01% | 4.2% | 6.4% | 8.04% | 6.97% | 1.28% | 1.68% | 2.92% | 1.21% |
| 2026/10/14 | 8.4% | 9.42% | 4.85% | 2.9% | 6.2% | 5.13% | 1.56% | 2.91% | 2.06% | 3.03% |
| 2026/10/15 | 13.05% | 10.49% | 4.62% | 3.66% | 4.05% | 3.99% | 1.96% | 2.84% | 2.85% | 1.44% |
| 2026/10/16 | 7.99% | 8.2% | 5.21% | 5.83% | 5.14% | 6.31% | 2.46% | 2.6% | 2.4% | 1.03% |
| 2026/10/17 | 10.61% | 3.51% | 7.25% | 3.55% | 5.79% | 2.75% | 2.16% | 2.63% | 2.66% | 0.96% |
| 2026/10/18 | 14.91% | 4.22% | 3.13% | 3.57% | 9.11% | 5.24% | 1.52% | 2.84% | 2.43% | 1.05% |
| 2026/10/19 | 12.24% | 7.46% | 5.87% | 6.41% | 5.47% | 5.02% | 0.8% | 2.26% | 1.67% | 0.61% |
| 2026/10/20 | 12.25% | 5.47% | 4.4% | 4.64% | 7.19% | 5.48% | 1.27% | 2.56% | 2.29% | 2.49% |
| 2026/10/21 | 10.86% | 7.53% | 4.04% | 5.75% | 3.99% | 5.36% | 1.11% | 1.65% | 1.27% | 1.98% |
| 2026/10/22 | 9.3% | 9.23% | 4.63% | 5.53% | 8.65% | 6.67% | 1.2% | 1.59% | 1.73% | 2.56% |
| 2026/10/23 | 11.35% | 7.33% | 3.63% | 3.84% | 10.76% | 6.01% | 1.88% | 2.13% | 1.98% | 2.38% |
| 2026/10/24 | 8.32% | 6.82% | 3.35% | 2.72% | 5.27% | 2.02% | 3.03% | 2.24% | 1.45% | 1.82% |
| 2026/10/25 | 12.43% | 6.43% | 4.82% | 2.4% | 7.23% | 1.9% | 1.5% | 1.73% | 2.58% | 1.76% |
| 2026/10/26 | 12.77% | 8.4% | 4.19% | 2.01% | 3.72% | 3.63% | 3.19% | 1.89% | 1.41% | 1.87% |
| 2026/10/27 | 16.34% | 6.77% | 4.13% | 3.79% | 5.86% | 4.26% | 2.85% | 2.83% | 2.15% | 1.54% |
| 2026/10/28 | 12.58% | 7.37% | 5.6% | 5.11% | 8.99% | 3.65% | 2.13% | 1.7% | 2% | 2.44% |
| 2026/10/29 | 11.12% | 9.53% | 5.39% | 4.23% | 1.52% | 4.26% | 2.58% | 1.95% | 2.51% | 3.42% |
| 2026/10/30 | 9.56% | 9.95% | 4.21% | 2.42% | 6.43% | 5.47% | 2.66% | 1.88% | 1.59% | 3.39% |
| 2026/10/31 | 10.97% | 6.99% | 4.66% | 4.36% | 4.29% | 3.79% | 2.98% | 2.31% | 2.22% | 1.85% |
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Chamberlain.edu led October with fluctuating spend, peaking at 16.34% on the 27th. Zocdoc.com saw a mid-month dip, while headway.co and growtherapy.com maintained steady growth. Ro.co and talkiatry.com showed varied trends, ending with moderate shares.
Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month.
| Date | Competitor Count |
|---|---|
| 2026/10/01 | 327 |
| 2026/10/02 | 334 |
| 2026/10/03 | 346 |
| 2026/10/04 | 376 |
| 2026/10/05 | 351 |
| 2026/10/06 | 353 |
| 2026/10/07 | 364 |
| 2026/10/08 | 394 |
| 2026/10/09 | 403 |
| 2026/10/10 | 354 |
| 2026/10/11 | 358 |
| 2026/10/12 | 353 |
| 2026/10/13 | 364 |
| 2026/10/14 | 408 |
| 2026/10/15 | 387 |
| 2026/10/16 | 373 |
| 2026/10/17 | 346 |
| 2026/10/18 | 350 |
| 2026/10/19 | 370 |
| 2026/10/20 | 381 |
| 2026/10/21 | 375 |
| 2026/10/22 | 344 |
| 2026/10/23 | 373 |
| 2026/10/24 | 442 |
| 2026/10/25 | 466 |
| 2026/10/26 | 484 |
| 2026/10/27 | 439 |
| 2026/10/28 | 440 |
| 2026/10/29 | 466 |
| 2026/10/30 | 452 |
| 2026/10/31 | 432 |
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October saw a dynamic rise in distinct advertisers, peaking at 484 on the 26th. The month concluded with a robust 432, showcasing a vibrant advertising landscape.
Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.
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Chamberlain.edu surged with a 2.06 increase, while cvs.com dropped by 1.72. Trustedhealth.com gained 0.84, contrasting with zocdoc.com’s 1.5 decline.
Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.
| Date | growtherapy.com | zocdoc.com | chamberlain.edu | ro.co | talkiatry.com | headway.co | vivian.com | betterhelp.com | forbes.com | sondermind.com |
|---|---|---|---|---|---|---|---|---|---|---|
| 2026/10/01 | 1.77% | 10.65% | 3.71% | 6.34% | 4.98% | 4.03% | 0.73% | 2.2% | 2.51% | 3.15% |
| 2026/10/02 | 6.28% | 10.56% | 5.54% | 2.98% | 4.25% | 1.89% | 1.76% | 0.83% | 2.52% | 1.95% |
| 2026/10/03 | 4.36% | 8.5% | 5.21% | 7.15% | 5.45% | 1.16% | 0.85% | 3.47% | 2.04% | 2.65% |
| 2026/10/04 | 8.14% | 7.59% | 2.13% | 4.99% | 6.76% | 2.06% | 0.9% | 3.57% | 3.83% | 0.7% |
| 2026/10/05 | 4.64% | 13.07% | 3.46% | 6.27% | 4.93% | 2.94% | 0.86% | 1.73% | 3.31% | 0.6% |
| 2026/10/06 | 2.39% | 9.22% | 3.55% | 9.15% | 6.36% | 2.67% | 1.24% | 1.88% | 4.33% | 1.68% |
| 2026/10/07 | 3.3% | 9.26% | 2.81% | 5.25% | 4.72% | 4.22% | 1.49% | 2.51% | 2.08% | 0.52% |
| 2026/10/08 | 6.6% | 10.42% | 4.22% | 6.02% | 5.64% | 2.47% | 0.64% | 4.15% | 3.05% | 2.76% |
| 2026/10/09 | 5.15% | 10.65% | 3.19% | 2.4% | 7.82% | 2.07% | 1.22% | 2.49% | 3.27% | 1.29% |
| 2026/10/10 | 6.19% | 5.4% | 2.22% | 7.37% | 7.33% | 1.06% | 1.37% | 2.6% | 2.76% | 3.19% |
| 2026/10/11 | 5.21% | 5.38% | 1.26% | 8.22% | 5.44% | 2.36% | 1.89% | 2.07% | 2.64% | 0.27% |
| 2026/10/12 | 4.6% | 7.02% | 1.62% | 5.65% | 11.28% | 4.35% | 0.69% | 1.96% | 2.15% | 1.29% |
| 2026/10/13 | 9.2% | 8.62% | 2.41% | 8.25% | 8.2% | 4.62% | 1.32% | 2.59% | 1.27% | 3.51% |
| 2026/10/14 | 3.25% | 7.47% | 2.86% | 6.6% | 5.98% | 4.49% | 1.7% | 1.3% | 3.2% | 1.25% |
| 2026/10/15 | 5.2% | 9.9% | 5.69% | 4.39% | 4.6% | 4.95% | 1.92% | 2.08% | 1.67% | 2.98% |
| 2026/10/16 | 8.93% | 6.36% | 2.92% | 5.56% | 7.37% | 5.15% | 2.51% | 2.2% | 1.04% | 1.61% |
| 2026/10/17 | 4.52% | 3.21% | 4.98% | 6.05% | 3.27% | 7.8% | 2.27% | 2.47% | 0.95% | 2.02% |
| 2026/10/18 | 4.87% | 4.23% | 7.96% | 10.11% | 6.05% | 3.17% | 1.61% | 2.14% | 1.39% | 1.83% |
| 2026/10/19 | 9.72% | 7.43% | 6.46% | 6.69% | 6.05% | 6.45% | 0.71% | 1.22% | 0.55% | 2.62% |
| 2026/10/20 | 6.63% | 5.31% | 6.73% | 8.3% | 6.96% | 4.01% | 1.19% | 2.05% | 2.59% | 1.36% |
| 2026/10/21 | 8.4% | 6.38% | 4.86% | 4.99% | 6.8% | 3.41% | 1.01% | 0.83% | 1.92% | 3.9% |
| 2026/10/22 | 7.34% | 8.5% | 5.36% | 8.87% | 7.8% | 4.76% | 1.45% | 1.43% | 2.82% | 1.06% |
| 2026/10/23 | 5.1% | 6.93% | 5.42% | 11.22% | 6.85% | 3.45% | 2.37% | 1.76% | 2.37% | 0.66% |
| 2026/10/24 | 3.88% | 5.15% | 4.52% | 6.27% | 1.8% | 3.45% | 3.6% | 1.03% | 1.94% | 1.06% |
| 2026/10/25 | 3.09% | 6.04% | 7.24% | 9.25% | 2.54% | 4.53% | 1.59% | 2.98% | 1.7% | 0.92% |
| 2026/10/26 | 2.82% | 7.57% | 6.69% | 4.53% | 4.21% | 3.9% | 3.91% | 1.22% | 1.57% | 1.58% |
| 2026/10/27 | 5.04% | 5.5% | 9.21% | 7.43% | 4.94% | 4.13% | 4.23% | 2.02% | 1.69% | 0.27% |
| 2026/10/28 | 7.34% | 6.81% | 6.96% | 10.91% | 4.36% | 5.37% | 2.31% | 1.65% | 2.44% | 2.15% |
| 2026/10/29 | 5.66% | 7.67% | 5.87% | 2.35% | 4.67% | 4.57% | 2.79% | 2.48% | 3.48% | 5% |
| 2026/10/30 | 3.02% | 8.61% | 5.18% | 7.71% | 6.04% | 4.05% | 2.78% | 1.46% | 3.51% | 0.84% |
| 2026/10/31 | 6.16% | 6.02% | 5.87% | 5.77% | 4.67% | 4.64% | 3.27% | 1.85% | 1.55% | 0.69% |
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In October 2026, Growtherapy’s impression share fluctuated, peaking at 9.72% on the 19th. Zocdoc maintained a strong presence, starting at 10.65% and ending at 6.02%. Chamberlain.edu saw a notable rise mid-month, reaching 9.21% on the 27th. Ro.co experienced highs and lows, peaking at 11.22% on the 23rd. Talkiatry’s share was steady, with a peak of 11.28% on the 12th. Headway.co’s share was relatively stable, ending at 4.64%. Vivian.com showed gradual growth, finishing at 3.27%. Betterhelp.com had modest fluctuations, closing at 1.85%. Forbes.com had a varied month, peaking at 4.33% on the 6th. Sondermind.com had a low presence, ending at 0.69%.
Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.
Start your career today — CHCP's Online MA Program Combines 100% Online Classes with In-Person Clinical Training. Start training to become a medical assistant. Enroll in online classes today. Online Certificates. Classes Starting Soon. Apply Online. Hands-On Training.
CVS® has everything you need to help reach your weight-loss goals. Learn more today! Get your...
Find a psychiatrist for mental health care near you who takes your insurance.
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Excess Weight & Obesity. Learn How Weight-Related Issues May Play A Role In Our Health. Start On The Path To Long-Term Weight Management By...
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In the competitive landscape of healthcare PPC ads, CHCP.edu stands out with its compelling offer of a hybrid online and in-person medical assistant program. CVS.com captures attention with affordable weight-loss medication, while Headway.co and Talkiatry.com focus on accessible mental health care, emphasizing insurance coverage. TruthAboutWeight.com educates on weight management, highlighting health impacts.
Imagine being able to instantly see your competitors Market Share, Share of Spend and their top performing ad copy so you can effectively benchmark your own performance.
Adthena’s PPC Market Share reports provide an instant view of performance insights across hundreds of sub-industries – so you can do just that.
How to use the US Healthcare & Medical Nursing October 2026 Report
Think of these reports as a cheat sheet for your industry’s search landscape. Check out this short article for a breakdown of each report and how they can benefit your strategy.
Data within the US Healthcare & Medical Nursing October 2026 Report is aggregated every month, highlighting the most significant changes from the previous period.
We use observed data from Google’s search results pages. With 20 million Google SERPs indexed per day. Adthena forms a global index of publicly available searches on Google.
On top of observed data, our data science models and patented technology expand on the insights through estimated metrics like market share, share of spend, and more.
We have 12 years of historical data across industries and our custom-built AI models learn from continuously updated data every day.
The US Healthcare & Medical Nursing October 2026 Report is powered by Adthena’s Whole Market View, which is the patented technology that drives value for our 300 enterprise customers.
Our unique approach to search intelligence ingests Google’s Keyword Planner into its learning models, providing a more accurate and up-to-date view of keyword data compared to traditional panel data methods.
With daily data collection and updates, Adthena offers a closer-to-real-time view of the Google Ads auction, enabling timely insights and adjustments.
Adthena focuses specifically on Google Ads, providing a deep dive into the channel and offering detailed insights into its workings. By processing 10 TB of new data daily and employing AI and machine learning models to analyze millions of Google Ads searches per second, Adthena provides a comprehensive and in-depth view of the competitive landscape.
Learn more about our data accuracy
Yes. The US Healthcare & Medical Nursing October 2026 Report aggregates data from across both device types and Google Shopping.
The US Healthcare & Medical Nursing October 2026 Report is for enterprise brands and agencies who want quick and high-level, historical benchmarks that are easily digestible and reveal insights, trends and market winners relevant to their own industry.
Our search consultants can introduce you to data that is specific to your organization, based on the size of the relevant search term and competitor universe, and the geographies that need monitoring.
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Ask Arlo leverages real-time GenAI to answer customers’ questions about their own search data and receive instant, tailored responses and reports directly within the Adthena platform.
With millions of Google SERPs indexed every day, Arlo never misses a trick and makes sure you’re always up to date.
The data on this page is just a sample of the billions of data points we hold at Adthena. The insights generated by Ask Arlo, leverage real-time GenAI to answer questions about your search data.
Our search consultants can introduce you to Whole Market View data that is specific to your organization, based on the size of the relevant search term and competitor universe, and the locations that you need monitoring.