Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the US Nursing category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.
See how often AIOs appear and how search intent is distributed across buying signals.
How often a Google AI overview appears on search terms relevant to this category.
| Frequency | Percentage |
|---|---|
| Frequency | 44.1399795786 |
| 55.8600204214 |
A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.
| Frequency | Percentage |
|---|---|
| Frequency | 29 |
| 71 |
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Here are the Top 10 competitors in the industry by Share of Clicks for the last month.
| Domain | Share of clicks |
|---|---|
| zocdoc.com | 13.84 |
| growtherapy.com | 7.46 |
| marchofdimes.org | 4.87 |
| betterhelp.com | 2.94 |
| sondermind.com | 2.91 |
| headway.co | 2.61 |
| care.com | 2.33 |
| talkiatry.com | 2.29 |
| chamberlain.edu | 2.12 |
| simplenursing.com | 1.97 |
| others | 56.66 |
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In the healthcare PPC landscape, Zocdoc leads with 13.84% click share, followed by Grow Therapy at 7.46%. Others dominate with 56.66%, highlighting diverse competition.
Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month.
| Date | zocdoc.com | growtherapy.com | betterhelp.com | talkiatry.com | sondermind.com | chamberlain.edu | headway.co | forbes.com | phlebotomyusa.com | rula.com |
|---|---|---|---|---|---|---|---|---|---|---|
| 2026/08/01 | 19.85% | 10.84% | 3.38% | 3.12% | 5.23% | 7.74% | 4.19% | 1.04% | 3.24% | 1.29% |
| 2026/08/02 | 13.04% | 10.3% | 3.89% | 2.14% | 6.17% | 5.59% | 5.61% | 4% | 0% | 2.24% |
| 2026/08/03 | 13.64% | 15.11% | 4.25% | 3.38% | 5.88% | 5.02% | 4.42% | 2.8% | 1.44% | 2.01% |
| 2026/08/04 | 11.6% | 12.74% | 3.57% | 2.58% | 2.77% | 6.43% | 4.32% | 3.02% | 1.69% | 1.18% |
| 2026/08/05 | 12.92% | 9.5% | 4.23% | 1.03% | 1.49% | 8.31% | 4.86% | 0.67% | 0.98% | 1.2% |
| 2026/08/06 | 15.37% | 12.02% | 4.4% | 0.72% | 0.86% | 8.91% | 2.98% | 1.39% | 2.09% | 0.68% |
| 2026/08/07 | 14.8% | 11.79% | 2.28% | 2.73% | 1.4% | 6.86% | 3.77% | 0.62% | 0% | 0.55% |
| 2026/08/08 | 24.21% | 10.4% | 2.44% | 0.36% | 1.04% | 3.39% | 3.54% | 2.6% | 4.38% | 1.03% |
| 2026/08/09 | 17.1% | 11.82% | 2.23% | 1.22% | 1.22% | 3.24% | 3.36% | 0.71% | 3.79% | 0.44% |
| 2026/08/10 | 22.47% | 8.15% | 2.75% | 0.06% | 1.24% | 5.74% | 1.39% | 1.12% | 2.77% | 0.71% |
| 2026/08/11 | 13.22% | 9.5% | 2.76% | 2.39% | 4.96% | 8.74% | 1.9% | 0.88% | 2.71% | 0.48% |
| 2026/08/12 | 12.46% | 12.11% | 2.8% | 0.56% | 2.81% | 7.24% | 3.54% | 0.82% | 1.45% | 1.4% |
| 2026/08/13 | 7.42% | 8.95% | 4.4% | 1.12% | 1.45% | 5.39% | 3.59% | 0.93% | 1.54% | 0.45% |
| 2026/08/14 | 7.48% | 7.07% | 4.66% | 1.15% | 1.89% | 8.83% | 3.18% | 1.19% | 1.61% | 0.44% |
| 2026/08/15 | 12.92% | 5.23% | 2.36% | 1.15% | 0.32% | 8.01% | 1.47% | 3.12% | 1.44% | 4.1% |
| 2026/08/16 | 9.98% | 5.06% | 2.12% | 1.32% | 1.33% | 8.93% | 3% | 1.75% | 1.64% | 3.54% |
| 2026/08/17 | 11.7% | 1.94% | 2.36% | 0.88% | 2.7% | 10.44% | 2.07% | 1.32% | 4.44% | 2.97% |
| 2026/08/18 | 6.36% | 6.49% | 1.19% | 4.81% | 2.74% | 9.91% | 1.27% | 0.46% | 2.85% | 0.02% |
| 2026/08/19 | 12.92% | 5.82% | 2.17% | 0.38% | 0.43% | 10.81% | 1.17% | 1.53% | 2.97% | 0.08% |
| 2026/08/20 | 9.74% | 5.13% | 1.31% | 3.08% | 5.91% | 6.84% | 1.46% | 0.93% | 1.93% | 1.44% |
| 2026/08/21 | 15.07% | 4.89% | 1.55% | 1.07% | 6.06% | 4.76% | 1.42% | 0.7% | 4.68% | 0.74% |
| 2026/08/22 | 15.47% | 12.67% | 6.06% | 2.05% | 3.62% | 4.02% | 1.16% | 1.53% | 2.37% | 0.73% |
| 2026/08/23 | 14.24% | 7.9% | 2.78% | 3.78% | 1.17% | 4.81% | 3.52% | 0.64% | 2.93% | 2.81% |
| 2026/08/24 | 20.74% | 10.44% | 4.95% | 5.16% | 4.4% | 6.03% | 1.87% | 0.31% | 1.52% | 6.42% |
| 2026/08/25 | 10.86% | 14.5% | 2.81% | 3.05% | 3.08% | 4.88% | 2.07% | 0.33% | 3.03% | 4.16% |
| 2026/08/26 | 18.64% | 11.62% | 2.97% | 5.52% | 6.21% | 5.24% | 2.58% | 2.21% | 2.69% | 0.52% |
| 2026/08/27 | 19.47% | 7.26% | 5.84% | 2.08% | 6.86% | 4.27% | 2.55% | 1.59% | 2.16% | 2.26% |
| 2026/08/28 | 18.23% | 11.91% | 1.26% | 1.96% | 6.8% | 4.52% | 1.42% | 1.55% | 1.1% | 1.32% |
| 2026/08/29 | 15.3% | 1.35% | 2.31% | 2.06% | 0.72% | 6.42% | 2.24% | 5.62% | 2.75% | 2.49% |
| 2026/08/30 | 13.55% | 5.32% | 4.08% | 0.92% | 1.65% | 5.08% | 6.03% | 1.9% | 2.23% | 1.57% |
| 2026/08/31 | 16.31% | 10.71% | 7.06% | 4.66% | 4.35% | 2.75% | 2.7% | 2.59% | 2.31% | 0.47% |
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Zocdoc.com led August with fluctuating spend, peaking on the 8th at 24.21%. Growtherapy.com saw a mid-month dip, recovering by month’s end. Betterhelp.com and Talkiatry.com maintained steady, low shares. Chamberlain.edu showed consistent mid-range performance.
Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month.
| Date | Competitor Count |
|---|---|
| 2026/08/01 | 415 |
| 2026/08/02 | 397 |
| 2026/08/03 | 356 |
| 2026/08/04 | 441 |
| 2026/08/05 | 366 |
| 2026/08/06 | 333 |
| 2026/08/07 | 286 |
| 2026/08/08 | 238 |
| 2026/08/09 | 261 |
| 2026/08/10 | 302 |
| 2026/08/11 | 302 |
| 2026/08/12 | 305 |
| 2026/08/13 | 295 |
| 2026/08/14 | 299 |
| 2026/08/15 | 280 |
| 2026/08/16 | 259 |
| 2026/08/17 | 256 |
| 2026/08/18 | 234 |
| 2026/08/19 | 221 |
| 2026/08/20 | 294 |
| 2026/08/21 | 297 |
| 2026/08/22 | 298 |
| 2026/08/23 | 281 |
| 2026/08/24 | 282 |
| 2026/08/25 | 294 |
| 2026/08/26 | 273 |
| 2026/08/27 | 285 |
| 2026/08/28 | 315 |
| 2026/08/29 | 307 |
| 2026/08/30 | 296 |
| 2026/08/31 | 288 |
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August began with 415 advertisers, peaking at 441 on the 4th. A decline followed, reaching 221 on the 19th. The month concluded with a slight recovery, ending at 288 advertisers.
Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.
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Sondermind.com leads with a 2.19% click share rise, while simplenursing.com drops by 1.28%.
Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.
| Date | zocdoc.com | growtherapy.com | betterhelp.com | talkiatry.com | sondermind.com | marchofdimes.org | forbes.com | phlebotomyusa.com | headway.co | chamberlain.edu |
|---|---|---|---|---|---|---|---|---|---|---|
| 2026/08/01 | 16.13% | 8.58% | 3.09% | 3.03% | 4.62% | 3.2% | 0.88% | 3.06% | 3.83% | 3.26% |
| 2026/08/02 | 10.12% | 7.99% | 3.85% | 1.89% | 6.02% | 1.64% | 4.23% | 0% | 5.5% | 2.67% |
| 2026/08/03 | 11.5% | 13.19% | 4.35% | 2.91% | 4.95% | 1.72% | 3.06% | 1.3% | 3.92% | 2.56% |
| 2026/08/04 | 9.42% | 10.95% | 2.84% | 2.67% | 2.32% | 2.41% | 2.92% | 1.56% | 3.8% | 2.09% |
| 2026/08/05 | 10.5% | 7.65% | 3.76% | 1.39% | 1.48% | 3.63% | 0.57% | 0.83% | 4.96% | 4.25% |
| 2026/08/06 | 11.2% | 10.67% | 3.92% | 0.89% | 0.58% | 4.38% | 1.56% | 1.91% | 2.69% | 3.89% |
| 2026/08/07 | 10.33% | 8.75% | 1.5% | 3.2% | 1.1% | 7.41% | 0.47% | 0% | 3.2% | 2.19% |
| 2026/08/08 | 18.97% | 5.79% | 2.11% | 0.42% | 0.72% | 2.73% | 1.89% | 3.82% | 2.71% | 1.09% |
| 2026/08/09 | 10.26% | 6.77% | 2.14% | 1.55% | 0.82% | 1.7% | 0.61% | 3.43% | 2.47% | 1.21% |
| 2026/08/10 | 16.11% | 3.55% | 1.88% | 0.04% | 0.87% | 3.47% | 1.05% | 2.62% | 1.14% | 2.36% |
| 2026/08/11 | 8.28% | 5.37% | 1.6% | 3.24% | 4.55% | 7.86% | 0.53% | 2.43% | 2.33% | 3.48% |
| 2026/08/12 | 9.93% | 9.38% | 1.99% | 0.75% | 2.84% | 0.71% | 0.72% | 1.54% | 5.08% | 3.64% |
| 2026/08/13 | 6.12% | 7.77% | 3.52% | 1.48% | 1.38% | 3.52% | 0.74% | 1.7% | 4.24% | 3.01% |
| 2026/08/14 | 5.72% | 4.77% | 3.08% | 1.34% | 1.45% | 5.36% | 0.83% | 1.27% | 2.73% | 3.4% |
| 2026/08/15 | 10.07% | 4.9% | 1.44% | 1.24% | 0.21% | 6.83% | 4.01% | 1.29% | 1.48% | 2.13% |
| 2026/08/16 | 8.81% | 3.54% | 1.17% | 1.46% | 1.38% | 9.49% | 1.5% | 1.51% | 2.76% | 3.01% |
| 2026/08/17 | 10.12% | 0.93% | 1.83% | 1.13% | 2.6% | 5.63% | 0.92% | 3.7% | 2.1% | 4.34% |
| 2026/08/18 | 4.46% | 4.51% | 0.95% | 5.76% | 2.71% | 2.94% | 0.42% | 2.75% | 0.92% | 2.65% |
| 2026/08/19 | 10.44% | 4.16% | 1.76% | 0.17% | 0.18% | 12.71% | 1.57% | 2.66% | 0.81% | 3.53% |
| 2026/08/20 | 8.21% | 5.29% | 0.84% | 3.36% | 4.85% | 6.78% | 0.66% | 1.59% | 1.6% | 2.26% |
| 2026/08/21 | 12.39% | 4.5% | 1.34% | 1.15% | 5.78% | 8.38% | 0.54% | 3.79% | 1.12% | 1.58% |
| 2026/08/22 | 12.67% | 12.7% | 6.57% | 2.54% | 3.09% | 5.6% | 1.44% | 1.94% | 1.23% | 1.33% |
| 2026/08/23 | 10.18% | 7.69% | 2.3% | 4.06% | 1.44% | 7.14% | 0.4% | 2.05% | 2.91% | 1.67% |
| 2026/08/24 | 16.35% | 10.25% | 4.36% | 6.18% | 3.63% | 5.62% | 0.22% | 1.09% | 2.28% | 2.33% |
| 2026/08/25 | 8.6% | 13.76% | 2.72% | 3.83% | 3.39% | 6.63% | 0.23% | 2.37% | 1.97% | 1.96% |
| 2026/08/26 | 14.8% | 13% | 2.71% | 6.67% | 5.96% | 7.08% | 1.76% | 2.12% | 3.13% | 1.43% |
| 2026/08/27 | 13.71% | 8.3% | 6.04% | 2.34% | 7.38% | 4.74% | 1.25% | 1.72% | 2.16% | 1.97% |
| 2026/08/28 | 15% | 11.71% | 0.99% | 2.18% | 7.07% | 3.35% | 1.64% | 0.79% | 1.25% | 1.63% |
| 2026/08/29 | 12.37% | 1.62% | 2.01% | 2.33% | 0.44% | 4.64% | 5.72% | 2.09% | 1.95% | 2.17% |
| 2026/08/30 | 9.05% | 5.96% | 3.72% | 1.08% | 1.61% | 7.75% | 1.86% | 1.76% | 5.96% | 1.71% |
| 2026/08/31 | 11.99% | 10.76% | 6.62% | 5.13% | 4.77% | 4.61% | 1.96% | 1.82% | 1.63% | 1.08% |
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Zocdoc.com led August with fluctuating impressions, peaking at 18.97% on the 8th. Growtherapy.com saw a mid-month dip, recovering to 10.76% by month’s end. Betterhelp.com and Talkiatry.com had modest shares, while Marchofdimes.org peaked at 12.71% on the 19th. Forbes.com and Phlebotomyusa.com maintained low shares, with Headway.co and Chamberlain.edu showing steady trends.
Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.
Find a provider that will help you with the right medication to support your mental health. We accept insurance and our providers will guide you to medications covered by your plan. Affordable Therapy. Accept Major Insurances. Call Now. Telehealth. Teletherapy. Virtual Therapy.
Join the team that's dedicated to supporting you & your career. Apply at IU Health now.
SonderMind connects you directly to licensed psychiatrists based on your unique needs.
Find A Telehealth Psychiatrist — Our Psychiatrists Can Diagnose Your Condition, Prescribe Medication, And Monitor Progress. Find Psychiatrists That Can See You Online And That Take Your Insurance. Get Started Now. Specialized Psychiatrists.
Find a highly-rated Psychologist that accepts your insurance. Find the right Psychologists for you based on location, insurance, reviews & more. In-Person & Online. Find In-Network Doctors. Easily Book Online. Telemedicine. Read Patient Reviews.
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In the competitive landscape of healthcare PPC ads, Grow Therapy stands out by emphasizing affordability and insurance acceptance for mental health support. IU Health focuses on career fulfillment, while SonderMind and Talkiatry highlight personalized psychiatric care. Zocdoc offers convenience with easy booking and patient reviews.
Imagine being able to instantly see your competitors Market Share, Share of Spend and their top performing ad copy so you can effectively benchmark your own performance.
Adthena’s PPC Market Share reports provide an instant view of performance insights across hundreds of sub-industries – so you can do just that.
How to use the US Healthcare & Medical Nursing August 2026 Report
Think of these reports as a cheat sheet for your industry’s search landscape. Check out this short article for a breakdown of each report and how they can benefit your strategy.
Data within the US Healthcare & Medical Nursing August 2026 Report is aggregated every month, highlighting the most significant changes from the previous period.
We use observed data from Google’s search results pages. With 20 million Google SERPs indexed per day. Adthena forms a global index of publicly available searches on Google.
On top of observed data, our data science models and patented technology expand on the insights through estimated metrics like market share, share of spend, and more.
We have 12 years of historical data across industries and our custom-built AI models learn from continuously updated data every day.
The US Healthcare & Medical Nursing August 2026 Report is powered by Adthena’s Whole Market View, which is the patented technology that drives value for our 300 enterprise customers.
Our unique approach to search intelligence ingests Google’s Keyword Planner into its learning models, providing a more accurate and up-to-date view of keyword data compared to traditional panel data methods.
With daily data collection and updates, Adthena offers a closer-to-real-time view of the Google Ads auction, enabling timely insights and adjustments.
Adthena focuses specifically on Google Ads, providing a deep dive into the channel and offering detailed insights into its workings. By processing 10 TB of new data daily and employing AI and machine learning models to analyze millions of Google Ads searches per second, Adthena provides a comprehensive and in-depth view of the competitive landscape.
Learn more about our data accuracy
Yes. The US Healthcare & Medical Nursing August 2026 Report aggregates data from across both device types and Google Shopping.
The US Healthcare & Medical Nursing August 2026 Report is for enterprise brands and agencies who want quick and high-level, historical benchmarks that are easily digestible and reveal insights, trends and market winners relevant to their own industry.
Our search consultants can introduce you to data that is specific to your organization, based on the size of the relevant search term and competitor universe, and the geographies that need monitoring.
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With millions of Google SERPs indexed every day, Arlo never misses a trick and makes sure you’re always up to date.
The data on this page is just a sample of the billions of data points we hold at Adthena. The insights generated by Ask Arlo, leverage real-time GenAI to answer questions about your search data.
Our search consultants can introduce you to Whole Market View data that is specific to your organization, based on the size of the relevant search term and competitor universe, and the locations that you need monitoring.