US Healthcare & Medical Nursing - PPC Market Share Analysis June 2026

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the US Nursing category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Nursing – US

Google AI Overview visibility for Healthcare & Medical Nursing US

See how often AIOs appear and how search intent is distributed across buying signals.

AIO Frequency

How often a Google AI overview appears on search terms relevant to this category.

Frequency Percentage
Frequency 41.9471691227
58.0528308773
41%

Complex Query Frequency

A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.

Frequency Percentage
Frequency 36
64
36%

Search Intent Distribution

Breakdown of search queries by their underlying goal.

Intent Distribution
Investigational 8%
Transactional 0%
Navigational 0%
Seasonal 0%
Local 2%
Problem Solving 17%

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Market Exposure

Share of Clicks for top 10 US Healthcare & Medical Nursing brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

Share of Clicks - Last month
Share of Clicks - Last month
Domain Share of clicks
zocdoc.com 11.27
growtherapy.com 8.72
betterhelp.com 4.02
marchofdimes.org 3.43
care.com 3.28
simplenursing.com 3.07
headway.co 3.03
talkiatry.com 2.63
rula.com 2.27
forbes.com 2.05
others 56.23
  • zocdoc.com - 11.27%
  • growtherapy.com - 8.72%
  • betterhelp.com - 4.02%
  • marchofdimes.org - 3.43%
  • care.com - 3.28%
  • simplenursing.com - 3.07%
  • headway.co - 3.03%
  • talkiatry.com - 2.63%
  • rula.com - 2.27%
  • forbes.com - 2.05%
  • others - 56.23%

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In the healthcare PPC landscape, ‘zocdoc.com’ leads with 11.27% click share, followed by ‘growtherapy.com’ at 8.72%. ‘Others’ dominate with 56.23%, highlighting diverse competition.

Market Exposure

Share of Spend for the top 10 US Healthcare & Medical Nursing brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

Share of Spend - Last Month
Share of Spend - Last Month
Date zocdoc.com chamberlain.edu growtherapy.com betterhelp.com talkiatry.com headway.co forbes.com wgu.edu rula.com care.com
2026/06/01 6.33% 2.31% 12.24% 5.24% 2.56% 3.53% 1.79% 3.49% 3.31% 2.52%
2026/06/02 10.03% 2.53% 12.8% 6.35% 3.04% 6.88% 1.13% 2.16% 0.93% 1.67%
2026/06/03 10.5% 2.37% 13.66% 5.92% 1.36% 7.08% 2.77% 2.45% 2.71% 1.97%
2026/06/04 8.17% 1.64% 15.37% 4.48% 3.08% 5.16% 2.26% 2.12% 1.57% 2.54%
2026/06/05 9.36% 2.05% 13.67% 4.95% 3% 4.68% 4.24% 1.28% 4.12% 2.17%
2026/06/06 6.08% 2.93% 11.9% 7.85% 2.16% 4.06% 4.87% 0.78% 2.99% 2.62%
2026/06/07 3.46% 3.29% 15.86% 4.99% 4.32% 5.05% 0.65% 2.09% 1.63% 2.33%
2026/06/08 8.74% 3.32% 14.1% 4.98% 1.57% 5.5% 2.79% 1.52% 1.52% 2.4%
2026/06/09 8.52% 4.12% 9.44% 4.85% 0.61% 2.42% 1.13% 4.36% 1.8% 1.51%
2026/06/10 8.45% 2.53% 12.35% 5.2% 3.01% 3.91% 3.7% 3.26% 4.72% 1.47%
2026/06/11 11.6% 3.55% 13.38% 4.75% 1.46% 2.7% 1.52% 1.26% 2.35% 1.7%
2026/06/12 14.98% 4.24% 11.31% 7.22% 3.33% 2.63% 1.1% 1.29% 3.75% 1.49%
2026/06/13 13.17% 2.49% 9% 7.52% 2.68% 1.84% 2.11% 1.51% 1.08% 1.79%
2026/06/14 8.21% 3.19% 6.27% 7.45% 1.53% 1.9% 4.27% 2.19% 1.69% 2.55%
2026/06/15 8.81% 3.67% 10.49% 5.63% 5.09% 2.98% 1.22% 2.09% 1.05% 2.24%
2026/06/16 7.62% 4.74% 11.03% 6.34% 7.03% 2.43% 3.57% 3.03% 2.52% 2.12%
2026/06/17 10.74% 3.75% 13.3% 8.86% 4.36% 3.11% 3.29% 2.37% 1.74% 1.87%
2026/06/18 11.4% 3.8% 9.82% 6.56% 4% 5.08% 2.66% 2.12% 3.03% 2.07%
2026/06/19 11.98% 7.01% 6.93% 3.5% 7.58% 2.77% 2.21% 3.34% 1.58% 2.99%
2026/06/20 13.27% 4.13% 8.8% 2.89% 5.52% 1.71% 5.15% 1.71% 3.03% 2.11%
2026/06/21 13.79% 4.36% 7.72% 5.33% 0.96% 1.74% 4.32% 0.93% 3.61% 2.11%
2026/06/22 11.45% 4.58% 9.34% 3.7% 4.16% 5.88% 4.09% 0.42% 3.58% 2.22%
2026/06/23 15.43% 6.63% 11.97% 2.12% 1.95% 3.04% 3.68% 0.67% 3.36% 2.27%
2026/06/24 11.27% 7.69% 12.79% 2.19% 0.97% 2.01% 4.03% 1.63% 7.54% 2.23%
2026/06/25 11.6% 8.41% 10.52% 4.13% 2.74% 3.88% 3.8% 0.78% 0.82% 2.18%
2026/06/26 13.53% 7.5% 6.17% 5.98% 1.22% 3% 3.74% 1.28% 3.06% 3.29%
2026/06/27 7.35% 7.78% 8.42% 3.42% 1.16% 2.9% 5.41% 0.69% 10.77% 2.37%
2026/06/28 7.65% 8.37% 5.63% 5.76% 4.02% 1.42% 6.96% 0.3% 6.78% 3.28%
2026/06/29 17.84% 3.63% 11% 3.58% 1.81% 3.35% 7.04% 0.62% 3.94% 2.49%
2026/06/30 13.19% 8.46% 7.57% 5.26% 5.01% 3.75% 3.37% 3.05% 2.86% 2.13%
  • zocdoc.com
  • chamberlain.edu
  • growtherapy.com
  • betterhelp.com
  • talkiatry.com
  • headway.co
  • forbes.com
  • wgu.edu
  • rula.com
  • care.com

Copyright © Adthena. All rights reserved.

In June 2026, Zocdoc’s PPC spend share fluctuated, peaking at 17.84% on the 29th. Chamberlain.edu saw a steady rise, ending at 8.46%. Growtherapy’s share varied, closing at 7.57%. BetterHelp experienced ups and downs, finishing at 5.26%. Talkiatry’s share was inconsistent, ending at 5.01%. Headway.co’s share fluctuated, closing at 3.75%. Forbes.com saw a peak on the 29th, ending at 3.37%. WGU.edu’s share was low, closing at 3.05%. Rula.com had a significant peak on the 27th, ending at 2.86%. Care.com’s share remained stable, finishing at 2.13%.

Market Exposure

Competitor Count for US Healthcare & Medical Nursing

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

Competitor Count - Last month
Competitor Count - Last month
Date Competitor Count
2026/06/01 518
2026/06/02 458
2026/06/03 492
2026/06/04 539
2026/06/05 508
2026/06/06 507
2026/06/07 530
2026/06/08 529
2026/06/09 457
2026/06/10 479
2026/06/11 453
2026/06/12 437
2026/06/13 427
2026/06/14 445
2026/06/15 463
2026/06/16 459
2026/06/17 421
2026/06/18 437
2026/06/19 408
2026/06/20 429
2026/06/21 395
2026/06/22 373
2026/06/23 396
2026/06/24 418
2026/06/25 382
2026/06/26 362
2026/06/27 359
2026/06/28 358
2026/06/29 390
2026/06/30 376

Copyright © Adthena. All rights reserved.

June began with 518 advertisers, peaking at 539 on June 4. A steady decline followed, ending with 376 advertisers on June 30.

Campaign Efficiency

Market Loss & Market Gains for US Healthcare & Medical Nursing

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

Market Loss & Market Gains - Last month
Market Loss & Market Gains - Last month
Name Market Trend
zocdoc.com 3.08%
rula.com 1.24%
forbes.com 1.19%
chamberlain.edu 1.05%
sondermind.com 0.81%
wearfigs.com -0.44%
uniformadvantage.com -0.7%
betterhelp.com -0.71%
shiftkey.com -1.09%
growtherapy.com -1.66%

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Zocdoc.com surged with a 3.08% click share increase, while growtherapy.com faced a decline of 1.66%.

Campaign Efficiency

US Healthcare & Medical Nursing Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

Date zocdoc.com growtherapy.com betterhelp.com headway.co chamberlain.edu care.com talkiatry.com forbes.com rula.com marchofdimes.org
2026/06/01 4.62% 10.9% 3.97% 2.9% 0.78% 2.19% 2.15% 1.71% 2.31% 3.64%
2026/06/02 7.84% 10.3% 4.98% 6.13% 0.91% 2.32% 3.9% 1.08% 0.55% 2.1%
2026/06/03 7.68% 11.3% 4.74% 5.85% 1.22% 1.87% 1.26% 2.39% 1.94% 3.33%
2026/06/04 6.64% 11.02% 3.5% 3.54% 0.84% 1.84% 2.38% 1.92% 1.07% 3.94%
2026/06/05 7.65% 10.57% 3.99% 3.62% 1.2% 1.65% 3.12% 3.12% 3.03% 2.87%
2026/06/06 4.43% 9.15% 6.08% 2.69% 1.52% 2.2% 2.35% 3.44% 1.68% 3.24%
2026/06/07 3.14% 11.39% 3.96% 3.69% 1.9% 1.62% 3.65% 0.35% 1.23% 3.99%
2026/06/08 7.36% 12% 3.88% 3.84% 1.52% 2.13% 1.41% 1.97% 0.94% 2.82%
2026/06/09 6.64% 8.12% 3.43% 1.87% 1.97% 1.1% 0.62% 0.79% 1.08% 2.87%
2026/06/10 7.13% 9.88% 4.68% 3.71% 1.32% 0.87% 1.93% 2.42% 3.99% 3.56%
2026/06/11 10.74% 11.48% 3.66% 2.54% 1.83% 1.12% 1.62% 1.83% 1.92% 2.79%
2026/06/12 10.12% 9.27% 5.95% 2.04% 2.67% 0.79% 3.33% 1.09% 3.31% 4.11%
2026/06/13 10.32% 7.7% 6.2% 1.46% 1.47% 0.97% 3.05% 1.56% 1.09% 2.68%
2026/06/14 6.75% 5.66% 6.16% 1.39% 1.6% 2.09% 1.66% 2.87% 2% 3.3%
2026/06/15 7.75% 8.32% 4.2% 2.77% 1.83% 1.99% 4.98% 0.95% 1.2% 3.62%
2026/06/16 7.02% 8.78% 5.11% 2.39% 2.39% 1.92% 5.18% 2.5% 1.75% 3.06%
2026/06/17 9.29% 11.86% 7.81% 3.38% 1.86% 2.12% 3.85% 2.34% 1.9% 2.96%
2026/06/18 10.03% 9.15% 5.78% 4.68% 1.67% 2% 3.42% 2.15% 2.21% 3.3%
2026/06/19 10.65% 6.06% 2.77% 2.44% 3.06% 2.69% 4.92% 2.13% 1.45% 6.96%
2026/06/20 9.7% 7.3% 2.89% 1.78% 2.35% 1.72% 3.92% 3.91% 2.42% 6.99%
2026/06/21 10.37% 7.36% 4.4% 1.76% 2.29% 2.03% 1.22% 3.89% 2.78% 2.94%
2026/06/22 9.9% 9.83% 3.22% 5.5% 2.72% 2.18% 2.54% 2.36% 4.15% 1.85%
2026/06/23 12.55% 10.09% 1.61% 2.99% 3.55% 2.02% 2.17% 2.61% 3.11% 4.06%
2026/06/24 9.64% 10.01% 1.62% 1.78% 3.82% 1.19% 0.65% 2.36% 5.14% 4.65%
2026/06/25 10.12% 9.47% 3.65% 2.68% 4.38% 1.17% 2.3% 2.7% 0.66% 6.48%
2026/06/26 10.89% 5.74% 4.82% 3.07% 3.6% 3.54% 1.29% 1.97% 2.69% 6.2%
2026/06/27 7.1% 7.84% 2.64% 2.24% 3.32% 2.4% 1.26% 3.31% 8.23% 3.87%
2026/06/28 6.18% 5.22% 4.55% 1.83% 3.72% 2.8% 2.97% 7.56% 5.53% 1.41%
2026/06/29 14.09% 9.36% 3.24% 3.63% 1.65% 2.05% 2.81% 6.1% 3.56% 1.46%
2026/06/30 10.44% 7.48% 4.81% 3.69% 3.62% 3.39% 3.03% 2.78% 2.59% 1.73%
  • zocdoc.com
  • growtherapy.com
  • betterhelp.com
  • headway.co
  • chamberlain.edu
  • care.com
  • talkiatry.com
  • forbes.com
  • rula.com
  • marchofdimes.org

Copyright © Adthena. All rights reserved.

In June 2026, Zocdoc’s impression share fluctuated, peaking at 14.09% on the 29th. Growtherapy maintained a steady presence, while BetterHelp saw a decline. Headway and Chamberlain showed modest gains. The month concluded with Zocdoc leading.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for US Healthcare & Medical Nursing

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

Google Text Ad Copy Insights & Creative Trends for US Healthcare & Medical Nursing - Last month
  1. 1
    What is Bad Cholesterol LDL-C - Make Lifestyle Changes Today https://www.attackheartdisease.com

    Visit the Website for Information on Cardiovascular Disease. Make Lifestyle Changes to Control Your LDL-C Levels & Sign Up For an At-Home Testing Kit.

  2. 2
    In-Network Options Available | Average Session Rating: 4.9/5 https://www.betterhelp.com

    Work WIth a Therapist to Build Confidence in Your Choices – Reclaim Your Life In Therapy.

  3. 3
    Find a Psychologist Near You | Covered Therapy in your Area https://www.growtherapy.com › insurance

    Find a therapist in your network who fits your schedule. Book online and start in days. Premium...

  4. 4
    Find In-Network Psychiatrists - We're Taking New Patients https://www.talkiatry.com

    Our Psychiatrists Can Diagnose Your Condition, Prescribe Medication, And Monitor Progress.

  5. 5
    Psychiatrists in Your Area | Highly-Rated Psychiatrists https://book.zocdoc.com › psychiatrist › book-now

    Find a highly-rated Psychiatrist that accepts your insurance. Book top-rated psychiatrists in your area with availability that fits your schedule.

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In the realm of healthcare PPC, advertisers like attackheartdisease.com and betterhelp.com excel by addressing critical health concerns. Attackheartdisease.com emphasizes lifestyle changes for heart health, while betterhelp.com highlights therapy’s transformative power. Growtherapy.com, talkiatry.com, and zocdoc.com focus on accessible mental health services, showcasing convenience and network coverage.

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