Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the US Nursing category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.
See how often AIOs appear and how search intent is distributed across buying signals.
How often a Google AI overview appears on search terms relevant to this category.
| Frequency | Percentage |
|---|---|
| Frequency | 37.56008858 |
| 62.43991142 |
A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.
| Frequency | Percentage |
|---|---|
| Frequency | 34 |
| 66 |
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Here are the Top 10 competitors in the industry by Share of Clicks for the last month.
| Domain | Share of clicks |
|---|---|
| zocdoc.com | 8.46 |
| growtherapy.com | 7 |
| betterhelp.com | 5.74 |
| care.com | 4.59 |
| headway.co | 4.36 |
| marchofdimes.org | 4.21 |
| shiftkey.com | 2.48 |
| simplenursing.com | 2.27 |
| talkiatry.com | 2.21 |
| agingcare.com | 2.12 |
| others | 56.56 |
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In the healthcare PPC landscape, Zocdoc leads with 8.46% click share, followed by Growtherapy at 7.00%. Others dominate with 56.56%, highlighting diverse competition.
Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month.
| Date | zocdoc.com | growtherapy.com | chamberlain.edu | headway.co | betterhelp.com | care.com | agingcare.com | rula.com | forbes.com | talkiatry.com |
|---|---|---|---|---|---|---|---|---|---|---|
| 2026/02/01 | 8.11% | 3.99% | 4.2% | 3.33% | 9.56% | 2.25% | 2.99% | 0.01% | 4.1% | 0.59% |
| 2026/02/02 | 10.69% | 5.3% | 3.4% | 2.85% | 10.39% | 2.6% | 1.74% | 1.6% | 1.74% | 0.14% |
| 2026/02/03 | 11.54% | 7.79% | 3.73% | 4.01% | 9.65% | 4.54% | 2.1% | 2.01% | 2.88% | 0.86% |
| 2026/02/04 | 7.89% | 7.85% | 3.04% | 5.84% | 12.35% | 4.37% | 2.65% | 1.44% | 2.35% | 4.11% |
| 2026/02/05 | 5.91% | 8.31% | 3.43% | 5.21% | 10.04% | 3.85% | 1.62% | 2.01% | 2% | 3.02% |
| 2026/02/06 | 5.12% | 7.6% | 3.58% | 5.75% | 9.08% | 3.67% | 2.2% | 2.48% | 2.81% | 5.26% |
| 2026/02/07 | 8.88% | 8.87% | 1.7% | 2.6% | 8.74% | 3.49% | 3.01% | 3.69% | 2.81% | 0.2% |
| 2026/02/08 | 8.68% | 7.03% | 2.42% | 2.98% | 7.76% | 2.75% | 2.47% | 3.18% | 0.97% | 1.58% |
| 2026/02/09 | 5.07% | 8.97% | 2.73% | 2.16% | 8.18% | 3.53% | 3.06% | 4.99% | 2.24% | 2.67% |
| 2026/02/10 | 7.21% | 8.61% | 2.06% | 0.26% | 9.18% | 5.09% | 4.36% | 2.29% | 2.04% | 3.23% |
| 2026/02/11 | 10.45% | 10.78% | 3.03% | 0.21% | 8.9% | 3.39% | 3.61% | 3.17% | 1.76% | 1.11% |
| 2026/02/12 | 5.73% | 8.08% | 3.57% | 5.06% | 9.74% | 3.73% | 1.64% | 1.95% | 1.94% | 2.93% |
| 2026/02/13 | 5.04% | 7.48% | 3.52% | 5.65% | 8.93% | 3.65% | 2.16% | 2.44% | 2.77% | 5.17% |
| 2026/02/14 | 8.65% | 8.64% | 1.66% | 2.53% | 8.51% | 3.4% | 2.93% | 3.59% | 2.74% | 0.2% |
| 2026/02/15 | 8.46% | 6.85% | 2.36% | 2.91% | 7.56% | 2.68% | 2.41% | 3.1% | 0.95% | 1.54% |
| 2026/02/16 | 4.88% | 8.64% | 2.63% | 2.08% | 7.88% | 3.4% | 2.95% | 4.81% | 2.16% | 2.57% |
| 2026/02/17 | 3.56% | 5.95% | 4.69% | 3.68% | 9.07% | 2.85% | 2.36% | 0.81% | 1.86% | 3.85% |
| 2026/02/18 | 5.6% | 9.29% | 2.98% | 2.47% | 4.81% | 4.17% | 4.78% | 0.63% | 3.72% | 1.62% |
| 2026/02/19 | 8.1% | 7.15% | 2.48% | 4.78% | 3.43% | 3.3% | 2.47% | 2.29% | 4.63% | 1.3% |
| 2026/02/20 | 5.57% | 8.75% | 2.37% | 2.68% | 2.56% | 2.14% | 2.98% | 1.95% | 2.67% | 3.94% |
| 2026/02/21 | 3.44% | 13.36% | 4.43% | 6.02% | 3.41% | 1.92% | 2.69% | 3.09% | 2.51% | 0.56% |
| 2026/02/22 | 7.68% | 6.66% | 4.28% | 5.61% | 3.81% | 3.29% | 3.28% | 1.89% | 2.66% | 0.43% |
| 2026/02/23 | 10.84% | 6.8% | 5.54% | 4.14% | 3.21% | 4.93% | 3.77% | 0.95% | 1.54% | 3.49% |
| 2026/02/24 | 10.96% | 5.74% | 5.36% | 7.85% | 3.18% | 3.52% | 2.28% | 2.16% | 2.84% | 5.46% |
| 2026/02/25 | 5.66% | 9.51% | 3.72% | 6.06% | 4.25% | 4.3% | 3.04% | 2.13% | 2.57% | 3.3% |
| 2026/02/26 | 10.64% | 10.92% | 3.36% | 5.76% | 3.81% | 3.37% | 2.56% | 4.62% | 1.71% | 1.72% |
| 2026/02/27 | 6.58% | 8.31% | 3.5% | 4.5% | 3.38% | 1.44% | 2.26% | 2.52% | 3.22% | 8.46% |
| 2026/02/28 | 6.78% | 6.51% | 4.68% | 4.15% | 3.62% | 3.32% | 2.38% | 1.71% | 1.7% | 1.7% |
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Zocdoc’s spend share fluctuated, peaking mid-month. Growtherapy surged on February 21st. Chamberlain and Headway showed steady trends. BetterHelp’s share dipped late month. Care.com and AgingCare remained stable. Rula and Forbes had minor variations. Talkiatry spiked on February 27th.
Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month.
| Date | Competitor Count |
|---|---|
| 2026/02/01 | 516 |
| 2026/02/02 | 551 |
| 2026/02/03 | 508 |
| 2026/02/04 | 525 |
| 2026/02/05 | 538 |
| 2026/02/06 | 500 |
| 2026/02/07 | 540 |
| 2026/02/08 | 505 |
| 2026/02/09 | 533 |
| 2026/02/10 | 536 |
| 2026/02/11 | 504 |
| 2026/02/12 | 538 |
| 2026/02/13 | 500 |
| 2026/02/14 | 540 |
| 2026/02/15 | 505 |
| 2026/02/16 | 533 |
| 2026/02/17 | 420 |
| 2026/02/18 | 497 |
| 2026/02/19 | 469 |
| 2026/02/20 | 441 |
| 2026/02/21 | 439 |
| 2026/02/22 | 506 |
| 2026/02/23 | 513 |
| 2026/02/24 | 510 |
| 2026/02/25 | 520 |
| 2026/02/26 | 460 |
| 2026/02/27 | 468 |
| 2026/02/28 | 453 |
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February began with 516 advertisers, peaking at 551 on the 2nd. Mid-month saw a decline, reaching 420 on the 17th. The month concluded with 453 advertisers, reflecting a dynamic fluctuation.
Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.
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Marchofdimes.org and vivian.com lead with click share gains, while betterhelp.com faces the largest decline.
Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.
| Date | marchofdimes.org | growtherapy.com | headway.co | zocdoc.com | betterhelp.com | care.com | agingcare.com | shiftkey.com | rula.com | talkiatry.com |
|---|---|---|---|---|---|---|---|---|---|---|
| 2026/02/01 | 2.67% | 3.71% | 4.59% | 4.34% | 8.09% | 2.34% | 2.96% | 0.97% | 0% | 0.66% |
| 2026/02/02 | 2.64% | 5.07% | 3.61% | 7.25% | 10.28% | 2.46% | 1.26% | 2.37% | 1.32% | 0.1% |
| 2026/02/03 | 1.76% | 8.23% | 5.58% | 8.23% | 8.24% | 3.27% | 2.01% | 0.97% | 2.9% | 1.27% |
| 2026/02/04 | 2.79% | 6.87% | 6.91% | 5.73% | 11.02% | 3.05% | 2.29% | 1.65% | 1.23% | 5.03% |
| 2026/02/05 | 2.61% | 9.94% | 7.17% | 4.92% | 8.71% | 2.73% | 1.88% | 2.84% | 1.08% | 2.88% |
| 2026/02/06 | 4.71% | 8.74% | 6.61% | 4.53% | 7.93% | 2.93% | 2.36% | 2.09% | 3.78% | 3.88% |
| 2026/02/07 | 4.73% | 6.85% | 4.19% | 6.57% | 7.64% | 2.8% | 2.12% | 2.6% | 2.71% | 0.14% |
| 2026/02/08 | 3.67% | 6.96% | 3.74% | 5.79% | 7.08% | 2.06% | 1.93% | 2.65% | 2.96% | 1.04% |
| 2026/02/09 | 4.6% | 8.57% | 2.55% | 4.05% | 7.19% | 2.99% | 2.96% | 2.25% | 4.86% | 1.84% |
| 2026/02/10 | 3.73% | 8.17% | 0.42% | 5.46% | 8.21% | 3.26% | 3.79% | 2.5% | 2.91% | 3.19% |
| 2026/02/11 | 6.03% | 10.24% | 0.39% | 5.86% | 7.93% | 2.66% | 3.13% | 2.07% | 2.82% | 2.18% |
| 2026/02/12 | 2.61% | 9.94% | 7.17% | 4.92% | 8.71% | 2.73% | 1.88% | 2.84% | 1.08% | 2.88% |
| 2026/02/13 | 4.71% | 8.74% | 6.61% | 4.53% | 7.93% | 2.93% | 2.36% | 2.09% | 3.78% | 3.88% |
| 2026/02/14 | 4.73% | 6.85% | 4.19% | 6.57% | 7.64% | 2.8% | 2.12% | 2.6% | 2.71% | 0.14% |
| 2026/02/15 | 3.67% | 6.96% | 3.74% | 5.79% | 7.08% | 2.06% | 1.93% | 2.65% | 2.96% | 1.04% |
| 2026/02/16 | 4.6% | 8.57% | 2.55% | 4.05% | 7.19% | 2.99% | 2.96% | 2.25% | 4.86% | 1.84% |
| 2026/02/17 | 3.1% | 5.62% | 4.39% | 3.49% | 7.15% | 1.82% | 1.9% | 3.11% | 0.72% | 3.14% |
| 2026/02/18 | 4.08% | 8.96% | 4.02% | 4.99% | 4.55% | 2.91% | 4.08% | 2.75% | 0.45% | 2.72% |
| 2026/02/19 | 5.49% | 6.34% | 5.22% | 6.27% | 2.81% | 2.51% | 2.84% | 1.98% | 1.21% | 2.09% |
| 2026/02/20 | 3.31% | 9.73% | 3.8% | 5.01% | 2.25% | 2.16% | 2.4% | 1.48% | 1.64% | 4.1% |
| 2026/02/21 | 5.6% | 13.35% | 7.44% | 2.7% | 3.08% | 2.1% | 2.15% | 2.16% | 3.08% | 0.9% |
| 2026/02/22 | 4.96% | 7.13% | 5.5% | 6.49% | 3% | 2.73% | 2.47% | 2.59% | 1.91% | 0.51% |
| 2026/02/23 | 3.23% | 7.29% | 5.15% | 9.06% | 3.09% | 3.2% | 2.58% | 1.66% | 0.78% | 2.48% |
| 2026/02/24 | 4.68% | 5.8% | 7.55% | 7.47% | 3.19% | 3.27% | 2.25% | 2.51% | 2.06% | 3.83% |
| 2026/02/25 | 7.04% | 9.28% | 7.03% | 5.86% | 3.01% | 3.09% | 2.1% | 3.36% | 2.33% | 3.12% |
| 2026/02/26 | 6.02% | 9.48% | 6.74% | 7.77% | 3.63% | 3.72% | 2.02% | 4.78% | 3.61% | 2.88% |
| 2026/02/27 | 4.21% | 9.51% | 6.33% | 5.31% | 2.91% | 1.22% | 1.88% | 2.96% | 1.35% | 9.59% |
| 2026/02/28 | 7.11% | 6.24% | 4.82% | 4.63% | 3.24% | 2.73% | 2.16% | 1.97% | 1.68% | 1.26% |
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In February 2026, Growtherapy.com led with a peak impression share of 13.35% on the 21st. Marchofdimes.org and Betterhelp.com showed notable fluctuations, while Talkiatry.com spiked to 9.59% on the 27th. The month concluded with diverse performances across domains.
Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.
Average Session Rating: 4.9/5 — 69% Of BetterHelp Members Use 1 Or More Self Care Features In Between Therapy Sessions.
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In the competitive landscape of online healthcare services, BetterHelp shines with a 4.9/5 session rating, emphasizing self-care. Chamberlain University offers financial incentives for nursing degrees. Grow Therapy and Headway focus on insurance-covered psychiatry, while Talkiatry highlights ADHD medication management.
Imagine being able to instantly see your competitors Market Share, Share of Spend and their top performing ad copy so you can effectively benchmark your own performance.
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How to use the US Healthcare & Medical Nursing February 2026 Report
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Data within the US Healthcare & Medical Nursing February 2026 Report is aggregated every month, highlighting the most significant changes from the previous period.
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Yes. The US Healthcare & Medical Nursing February 2026 Report aggregates data from across both device types and Google Shopping.
The US Healthcare & Medical Nursing February 2026 Report is for enterprise brands and agencies who want quick and high-level, historical benchmarks that are easily digestible and reveal insights, trends and market winners relevant to their own industry.
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