US Healthcare & Medical Nursing - PPC Market Share Analysis December 2025

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the US Nursing category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Nursing – US

Google AI Overview visibility for Healthcare & Medical Nursing US

See how often AIOs appear and how search intent is distributed across buying signals.

AIO Frequency

How often a Google AI overview appears on search terms relevant to this category.

Frequency Percentage
Frequency 34.6916543121
65.3083456879
34%

Complex Query Frequency

A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.

Frequency Percentage
Frequency 34
66
34%

Search Intent Distribution

Breakdown of search queries by their underlying goal.

Intent Distribution
Investigational 8%
Transactional 0%
Navigational 0%
Seasonal 0%
Local 1%
Problem Solving 16%

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Market Exposure

Share of Clicks for top 10 US Healthcare & Medical Nursing brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

Share of Clicks - Last month
Share of Clicks - Last month
Domain Share of clicks
zocdoc.com 8.35
growtherapy.com 5.91
betterhelp.com 4.42
headway.co 4.19
care.com 4.13
simplenursing.com 3.23
marchofdimes.org 2.56
talkiatry.com 2.52
agingcare.com 2.34
americanpregnancy.org 2.02
others 60.33
  • zocdoc.com - 8.35%
  • growtherapy.com - 5.91%
  • betterhelp.com - 4.42%
  • headway.co - 4.19%
  • care.com - 4.13%
  • simplenursing.com - 3.23%
  • marchofdimes.org - 2.56%
  • talkiatry.com - 2.52%
  • agingcare.com - 2.34%
  • americanpregnancy.org - 2.02%
  • others - 60.33%

Copyright © Adthena. All rights reserved.

Zocdoc.com leads with 8.35% click share, followed by Growtherapy.com at 5.91%. Others dominate with 60.33%, highlighting diverse competition.

Market Exposure

Share of Spend for the top 10 US Healthcare & Medical Nursing brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

Share of Spend - Last Month
Share of Spend - Last Month
Date headway.co zocdoc.com growtherapy.com betterhelp.com agingcare.com caring.com talkiatry.com forbes.com care.com chamberlain.edu
2025/12/01 2.46% 5.1% 3.37% 4.57% 3.69% 3.01% 1.9% 3.81% 3.63% 5.42%
2025/12/02 5.16% 13.19% 8.09% 4.98% 4.7% 2.34% 0.25% 3.81% 3.22% 1.38%
2025/12/03 6.04% 7.59% 7.91% 5.23% 4.58% 2.54% 1.74% 1.14% 4.3% 0.84%
2025/12/04 3.67% 6.06% 8.31% 6.24% 5.23% 3.1% 0.91% 2.35% 3.81% 1.02%
2025/12/05 7.29% 6.78% 7.18% 3.92% 2.24% 3.98% 2.32% 1.95% 2.58% 0.92%
2025/12/06 2.63% 5.87% 7.99% 4.29% 4.28% 2.54% 1.18% 2.28% 5.56% 0.85%
2025/12/07 5.29% 9.4% 9.66% 4.49% 3.36% 1.78% 0.32% 2.57% 2.31% 0.99%
2025/12/08 4.93% 10% 9.16% 6.12% 2.77% 3.36% 1.03% 2.01% 4.3% 4.61%
2025/12/09 5.04% 12.02% 7.02% 4.6% 4.09% 2.36% 1.88% 2.06% 2.54% 5.3%
2025/12/10 4.53% 11.12% 4.65% 4.99% 2.32% 2.27% 4.35% 0.97% 3.38% 5.36%
2025/12/11 9.11% 10.91% 6.52% 4.89% 3.09% 2.51% 5.74% 1.13% 3.61% 3.82%
2025/12/12 4.89% 9.19% 6.18% 6.5% 3.49% 2.9% 2.01% 0.49% 3.38% 2.43%
2025/12/13 4.27% 6.8% 6.38% 5.86% 5.74% 1.23% 0.01% 3.32% 5.09% 3.05%
2025/12/14 2.53% 5.51% 4.04% 6.28% 4.33% 0.6% 0.23% 0.43% 4.75% 3.5%
2025/12/15 4.47% 4.41% 9.22% 5.57% 5.21% 2.71% 2.96% 1.96% 4.8% 3.33%
2025/12/16 6.2% 7.5% 6.11% 5.19% 4.5% 0.93% 3.49% 0.67% 3.94% 3.36%
2025/12/17 2.01% 6.33% 8.08% 7.04% 6.93% 1.33% 5.93% 1.79% 6.33% 2.02%
2025/12/18 3.47% 4.67% 6.95% 5.36% 5.6% 0.69% 5.92% 1.7% 3.76% 2.99%
2025/12/19 6.28% 6.7% 6.14% 4.86% 3.9% 1.23% 6.63% 0.92% 3.36% 3%
2025/12/20 3.56% 6.44% 5.29% 5.57% 4.05% 0.96% 0.72% 2.34% 5.6% 1.75%
2025/12/21 4.01% 5.22% 4.4% 6.93% 4.81% 2.34% 0.73% 2.97% 3.92% 2.28%
2025/12/22 2.27% 4.52% 7.4% 5.02% 2.53% 1.62% 1.13% 4.73% 2.48% 2.06%
2025/12/23 4.33% 7.51% 8.41% 4.62% 2.01% 2.08% 6.26% 2.49% 4.05% 3.1%
2025/12/24 2.94% 6.12% 7.57% 4.56% 4.01% 2.29% 4.17% 2.7% 3.99% 3.33%
2025/12/25 1.89% 7.35% 5.87% 6.17% 2.17% 0% 6.01% 2.75% 2.72% 4.18%
2025/12/26 3.52% 6.89% 8.25% 3.67% 2.89% 2.37% 1.01% 3.28% 3.94% 1.46%
2025/12/27 5.25% 6.86% 8.26% 9.33% 4.89% 4.91% 0.98% 5.26% 3.18% 0.85%
2025/12/28 4.28% 7.66% 6.37% 7.5% 4.34% 4.13% 0.99% 5.24% 3.79% 0.99%
2025/12/29 5.21% 5.09% 6.82% 6.49% 3.97% 3.79% 3.3% 3.35% 4.66% 0.63%
2025/12/30 3.85% 9.98% 9.29% 3.59% 5.47% 1.8% 3.05% 3.81% 4.61% 0.14%
2025/12/31 7.27% 7.23% 6.14% 4.97% 4.65% 4.34% 4.32% 4.05% 3.88% 0.01%
  • headway.co
  • zocdoc.com
  • growtherapy.com
  • betterhelp.com
  • agingcare.com
  • caring.com
  • talkiatry.com
  • forbes.com
  • care.com
  • chamberlain.edu

Copyright © Adthena. All rights reserved.

In December 2025, Zocdoc.com led PPC spend, peaking at 13.19 on December 2. Headway.co fluctuated, ending strong at 7.27. Growtherapy.com maintained steady growth, while Betterhelp.com saw a late surge. Chamberlain.edu’s spend dwindled, closing at 0.01.

Market Exposure

Competitor Count for US Healthcare & Medical Nursing

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

Competitor Count - Last month
Competitor Count - Last month
Date Competitor Count
2025/12/01 532
2025/12/02 496
2025/12/03 533
2025/12/04 525
2025/12/05 583
2025/12/06 590
2025/12/07 597
2025/12/08 543
2025/12/09 592
2025/12/10 573
2025/12/11 607
2025/12/12 591
2025/12/13 558
2025/12/14 601
2025/12/15 589
2025/12/16 603
2025/12/17 537
2025/12/18 568
2025/12/19 553
2025/12/20 573
2025/12/21 540
2025/12/22 606
2025/12/23 630
2025/12/24 594
2025/12/25 601
2025/12/26 612
2025/12/27 565
2025/12/28 613
2025/12/29 631
2025/12/30 590
2025/12/31 591

Copyright © Adthena. All rights reserved.

Advertisers fluctuated throughout December, peaking at 631 on the 29th. The month concluded with a slight dip to 591.

Campaign Efficiency

Market Loss & Market Gains for US Healthcare & Medical Nursing

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

Market Loss & Market Gains - Last month
Market Loss & Market Gains - Last month
Name Market Trend
forbes.com 1.22%
talkiatry.com 1.17%
thekey.com 0.87%
growtherapy.com 0.66%
vivian.com 0.61%
serenitymentalhealthcenters.org -0.45%
ultimatemedical.edu -0.46%
zocdoc.com -0.96%
helloalma.com -1.17%
americanpregnancy.org -3.75%

Copyright © Adthena. All rights reserved.

Forbes.com and Talkiatry.com lead with click share gains, while Americanpregnancy.org faces the steepest decline.

Campaign Efficiency

US Healthcare & Medical Nursing Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

Date zocdoc.com headway.co growtherapy.com betterhelp.com talkiatry.com marchofdimes.org forbes.com agingcare.com care.com helloalma.com
2025/12/01 5.94% 3.19% 4.87% 4.29% 2.14% 0.26% 2.47% 2.23% 2.63% 2.57%
2025/12/02 8.63% 3.97% 7.66% 5.18% 0.41% 2.71% 3.29% 2.79% 2.18% 3.39%
2025/12/03 7.36% 5.07% 8.22% 4.43% 1.65% 2.26% 1.34% 2.63% 2.48% 3.07%
2025/12/04 6.21% 4.51% 7.78% 4.44% 1.17% 2.29% 1.79% 2.71% 2.25% 2.72%
2025/12/05 5.78% 8.19% 6.14% 3.43% 1.79% 2.86% 1.37% 1.28% 1.56% 4.73%
2025/12/06 6.4% 2.87% 5.37% 3.77% 0.96% 4.42% 1.64% 2.29% 2.99% 3.02%
2025/12/07 7.43% 4.88% 7.94% 3.94% 0.58% 2.1% 2.05% 1.51% 1.57% 2.83%
2025/12/08 9.16% 5.85% 7.23% 5.4% 1.9% 1.66% 1.68% 1.78% 2.38% 3.95%
2025/12/09 10.81% 6.16% 6.77% 4.25% 2.59% 2.37% 1.48% 1.83% 1.69% 3.21%
2025/12/10 9.76% 4.51% 4.81% 4.29% 3.97% 4.35% 1.01% 1.55% 2.01% 1.3%
2025/12/11 7.53% 9.06% 6.27% 4.81% 4.55% 4.14% 0.95% 2.01% 2.16% 1.63%
2025/12/12 7.98% 4.2% 6.13% 5.64% 2.13% 4.38% 0.39% 2.27% 1.95% 2.5%
2025/12/13 5.46% 3.77% 5.31% 5.14% 0.01% 3.22% 2.98% 2.94% 2.73% 1.3%
2025/12/14 4.97% 2.84% 4.11% 5.86% 0.15% 2.74% 0.35% 2.74% 2.85% 2.65%
2025/12/15 4.58% 5.58% 8.21% 5.44% 2.4% 0.91% 1.69% 2.86% 2.73% 4.17%
2025/12/16 6.73% 5.61% 7.23% 5.2% 4.21% 1.87% 0.68% 2.73% 2.52% 2.67%
2025/12/17 6.4% 3.11% 8.73% 6.67% 4.66% 3.68% 1.67% 3.36% 3.41% 1.31%
2025/12/18 4.63% 4.2% 6.68% 4.81% 4.81% 3.25% 1.58% 3.42% 2.33% 2.15%
2025/12/19 6.61% 6.16% 6.8% 4.6% 6.14% 2.53% 0.93% 2.58% 1.74% 2.43%
2025/12/20 5.94% 3.52% 5.39% 4.81% 1.02% 4.2% 1.44% 1.99% 2.88% 1.5%
2025/12/21 6% 5.21% 5.23% 6.37% 1.45% 1.24% 2.23% 2.21% 2.03% 2.85%
2025/12/22 4.39% 2.13% 7.04% 4.9% 1.71% 1.89% 3.77% 1.63% 1.7% 3.02%
2025/12/23 6.44% 3.54% 7.15% 4.73% 5.12% 1.93% 2.29% 1.39% 2.51% 2.39%
2025/12/24 5.66% 3.84% 6% 4.09% 5.68% 3.55% 2% 2.37% 2.03% 2.19%
2025/12/25 5.94% 3.55% 6.83% 5.77% 6.46% 2.93% 2.48% 1.03% 1.44% 0.93%
2025/12/26 6.64% 4.05% 8.12% 4.18% 1.51% 2.81% 2.35% 1.98% 2.27% 1.46%
2025/12/27 5.76% 4.35% 8.11% 8.64% 1.93% 1.84% 4.25% 2.89% 2.01% 0.11%
2025/12/28 6.43% 6.2% 6.53% 6.97% 1.82% 2.17% 3.78% 2.68% 2.18% 0.09%
2025/12/29 6.35% 4.93% 8.4% 5.72% 3.25% 1.88% 2.97% 2.29% 2.7% 0.18%
2025/12/30 7.3% 4.92% 9.29% 3.8% 4.02% 1.81% 3.16% 2.72% 2.68% 0.1%
2025/12/31 8.83% 7.85% 6.61% 4.3% 4.02% 3.74% 3.02% 2.62% 2.09% 0%
  • zocdoc.com
  • headway.co
  • growtherapy.com
  • betterhelp.com
  • talkiatry.com
  • marchofdimes.org
  • forbes.com
  • agingcare.com
  • care.com
  • helloalma.com

Copyright © Adthena. All rights reserved.

Zocdoc.com led December with fluctuating impressions, peaking at 10.81% on the 9th. Headway.co and Growtherapy.com showed notable mid-month spikes. By month-end, Zocdoc.com maintained dominance, closing at 8.83%.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for US Healthcare & Medical Nursing

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

Google Text Ad Copy Insights & Creative Trends for US Healthcare & Medical Nursing - Last month
  1. 1
    Virtual Couples Therapy https://www.betterhelp.com

    No Waiting Rooms or Driving — Our Licensed Therapists are Ready to Help. Now is the Time to Put Your Relationship First. Weekly...

  2. 2
    Find Same Day Appointments https://www.brightside.com › insurance › medicare

    Appointments As Soon As Today — Brightside Accepts Major Insurance Including Medicare. Get Started Today. Psychiatric Specialists.

  3. 3
    Grow Therapy Online Psychiatry - Online or In-Person https://www.growtherapy.com › insurance

    Grow Therapy works with licensed professionals who can prescribe medication for treatment.

  4. 4
    Find in-network psychiatrists | Covered psychiatry near you https://care.headway.co › get-care

    Book in-network psychiatric care through your plan. Easy to find, no surprise charges. Get personalized psychiatric care that fits your goals — with your plan's coverage. Upfront cost estimate.

  5. 5
    Affordable Couples Therapy https://www.regain.us

    No Waiting Rooms or Driving — Our Licensed Therapists are Ready to Help. Now is the Time to Put Your Relationship First. Professional Couples Therapy. You Deserve to Be Happy. Don't...

Copyright © Adthena. All rights reserved.

In the realm of online therapy, BetterHelp and Regain.us emphasize convenience and relationship focus, offering virtual couples therapy without the hassle of waiting rooms. Brightside and Headway highlight accessibility, with same-day appointments and in-network psychiatric care. Grow Therapy bridges online and in-person psychiatry, ensuring comprehensive treatment options.

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The data on this page is just a sample of the billions of data points we hold at Adthena. The insights generated by Ask Arlo, leverage real-time GenAI to answer questions about your search data.

Our search consultants can introduce you to Whole Market View data that is specific to your organization, based on the size of the relevant search term and competitor universe, and the locations that you need monitoring.

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