US Healthcare & Medical Nursing - PPC Market Share Analysis July 2026

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the US Nursing category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Nursing – US

Google AI Overview visibility for Healthcare & Medical Nursing US

See how often AIOs appear and how search intent is distributed across buying signals.

AIO Frequency

How often a Google AI overview appears on search terms relevant to this category.

Frequency Percentage
Frequency 42.9869670503
57.0130329497
42%

Complex Query Frequency

A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.

Frequency Percentage
Frequency 31
69
31%

Search Intent Distribution

Breakdown of search queries by their underlying goal.

Intent Distribution
Investigational 6%
Transactional 0%
Navigational 0%
Seasonal 0%
Local 2%
Problem Solving 15%

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Market Exposure

Share of Clicks for top 10 US Healthcare & Medical Nursing brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

Share of Clicks - Last month
Share of Clicks - Last month
Domain Share of clicks
zocdoc.com 13.94
growtherapy.com 7.55
sondermind.com 4.12
care.com 3.43
headway.co 3.41
chamberlain.edu 3.17
betterhelp.com 3.12
talkiatry.com 2.94
forbes.com 2.81
simplenursing.com 2.52
others 52.99
  • zocdoc.com - 13.94%
  • growtherapy.com - 7.55%
  • sondermind.com - 4.12%
  • care.com - 3.43%
  • headway.co - 3.41%
  • chamberlain.edu - 3.17%
  • betterhelp.com - 3.12%
  • talkiatry.com - 2.94%
  • forbes.com - 2.81%
  • simplenursing.com - 2.52%
  • others - 52.99%

Copyright © Adthena. All rights reserved.

Zocdoc.com leads with 13.94% click share, followed by Growtherapy.com at 7.55%. Others dominate with 52.99%, highlighting diverse competition.

Market Exposure

Share of Spend for the top 10 US Healthcare & Medical Nursing brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

Share of Spend - Last Month
Share of Spend - Last Month
Date zocdoc.com growtherapy.com chamberlain.edu sondermind.com talkiatry.com headway.co serenitymentalhealthcenters.org betterhelp.com forbes.com rula.com
2026/07/01 17.14% 8.11% 9.07% 5.23% 1.6% 3.18% 0.23% 3.38% 3.5% 3.1%
2026/07/02 8.25% 11.11% 5.17% 5.37% 4.43% 2.47% 0.85% 3.96% 5.94% 3.01%
2026/07/03 10.89% 8.63% 9.94% 7.62% 2.53% 3.32% 0.15% 2.96% 2.87% 3.82%
2026/07/04 9.59% 8.12% 9.9% 3.85% 3.61% 3.92% 0% 3.42% 4.28% 4.71%
2026/07/05 11.64% 5.13% 4.96% 1.84% 2.1% 3.23% 0% 3.65% 7.24% 4.81%
2026/07/06 14.95% 5.12% 12.33% 3.22% 0.56% 2.66% 0.19% 2.53% 4.64% 2.83%
2026/07/07 17.11% 4.87% 8.12% 2.81% 3.15% 3.73% 4.43% 4.58% 4.14% 1.6%
2026/07/08 12.68% 7.2% 11.2% 2.24% 0.85% 4.15% 0.08% 5.36% 7.19% 6.77%
2026/07/09 8.91% 6.57% 9.98% 2.92% 0.11% 4.08% 0.39% 6.06% 3.34% 7.04%
2026/07/10 12.5% 5.88% 12.93% 5.06% 3.29% 3.3% 1.35% 2.38% 3.27% 2.93%
2026/07/11 10.57% 11.68% 9.03% 4.24% 4.19% 2.77% 2.08% 5.39% 5.38% 2.9%
2026/07/12 12.04% 9.57% 5.88% 3.63% 2.14% 2.01% 1.56% 4.84% 8.06% 6.42%
2026/07/13 17.68% 9.76% 6.18% 5.41% 4.59% 3.02% 1.33% 4.07% 3.99% 1.67%
2026/07/14 17.54% 10.29% 6.89% 4.84% 4.95% 4.07% 4.53% 1.48% 2.61% 1.64%
2026/07/15 16.39% 12.3% 5.34% 7.39% 4.83% 4.04% 3.82% 2.94% 1.78% 1.59%
2026/07/16 15.36% 11.03% 4.6% 6.14% 4.91% 2.43% 4.59% 1.82% 1.16% 0.79%
2026/07/17 15% 12.86% 6.17% 6.32% 4.89% 3.93% 4.99% 2.42% 0.96% 1.21%
2026/07/18 14.75% 11.28% 9.31% 5.32% 4.87% 2.92% 3.94% 3.13% 1.53% 1.77%
2026/07/19 13.99% 12.08% 8.57% 5.47% 5.2% 3.76% 4.18% 1.6% 2.28% 1.24%
2026/07/20 17.39% 12.53% 6.53% 6.65% 6.3% 4.5% 4.76% 2.86% 1.79% 1.02%
2026/07/21 17.15% 10.06% 6.74% 4.73% 4.84% 3.98% 4.43% 1.45% 2.55% 1.61%
2026/07/22 14.25% 9.44% 8.17% 3.5% 3.57% 3.87% 1.79% 3.2% 2.32% 2.93%
2026/07/23 14.28% 11.4% 7.41% 5.21% 3.55% 4.57% 3.17% 3.5% 1.93% 2.77%
2026/07/24 12.96% 11.67% 6.64% 5.81% 4.21% 3.61% 4.43% 4.81% 3% 1.61%
2026/07/25 12.84% 12.61% 8.85% 4.53% 3.23% 3.53% 2.43% 4.1% 3.21% 2.15%
2026/07/26 13.64% 9.79% 5.95% 3.09% 5.66% 5.92% 2.08% 4.85% 2.89% 2.52%
2026/07/27 11.54% 9.17% 7.86% 4.35% 2.41% 4.7% 1.51% 3.59% 1.9% 3.87%
2026/07/28 15.04% 6.63% 7.37% 5.45% 2.59% 5.67% 1.33% 4.06% 3.49% 3.97%
2026/07/29 16.69% 8.72% 6.09% 5.75% 4.54% 5.13% 2.73% 3.49% 3.13% 3.63%
2026/07/30 18.59% 8.17% 7.64% 4.46% 5.14% 5.37% 1.91% 3.57% 3.99% 2.7%
2026/07/31 17.43% 12.16% 6.55% 4.68% 4.34% 4.11% 4.08% 3.04% 1.71% 1.34%
  • zocdoc.com
  • growtherapy.com
  • chamberlain.edu
  • sondermind.com
  • talkiatry.com
  • headway.co
  • serenitymentalhealthcenters.org
  • betterhelp.com
  • forbes.com
  • rula.com

Copyright © Adthena. All rights reserved.

In July 2026, Zocdoc.com led PPC spend, peaking at 18.59% on July 30. Growtherapy.com showed consistent growth, ending at 12.16%. Chamberlain.edu fluctuated, closing at 6.55%. Overall, Zocdoc.com dominated.

Market Exposure

Competitor Count for US Healthcare & Medical Nursing

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

Competitor Count - Last month
Competitor Count - Last month
Date Competitor Count
2026/07/01 366
2026/07/02 395
2026/07/03 393
2026/07/04 414
2026/07/05 397
2026/07/06 384
2026/07/07 362
2026/07/08 312
2026/07/09 297
2026/07/10 364
2026/07/11 362
2026/07/12 380
2026/07/13 416
2026/07/14 375
2026/07/15 365
2026/07/16 392
2026/07/17 348
2026/07/18 334
2026/07/19 325
2026/07/20 298
2026/07/21 375
2026/07/22 433
2026/07/23 421
2026/07/24 426
2026/07/25 485
2026/07/26 461
2026/07/27 425
2026/07/28 436
2026/07/29 404
2026/07/30 381
2026/07/31 395

Copyright © Adthena. All rights reserved.

July began with 366 advertisers, fluctuating throughout the month. Mid-month saw a dip to 297, but a strong recovery led to a peak of 485 on July 25. The month concluded with 395 advertisers.

Campaign Efficiency

Market Loss & Market Gains for US Healthcare & Medical Nursing

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

Market Loss & Market Gains - Last month
Market Loss & Market Gains - Last month
Name Market Trend
growtherapy.com 1.13%
headway.co 1.05%
talkiatry.com 0.8%
betterhelp.com 0.58%
cshs.org 0.56%
marchofdimes.org -0.5%
ourritual.com -0.52%
rula.com -0.58%
forbes.com -1.23%
simplenursing.com -1.47%

Copyright © Adthena. All rights reserved.

In the past month, growtherapy.com and headway.co saw significant click share increases, while simplenursing.com and forbes.com experienced notable declines.

Campaign Efficiency

US Healthcare & Medical Nursing Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

Date zocdoc.com growtherapy.com headway.co chamberlain.edu talkiatry.com sondermind.com betterhelp.com forbes.com care.com rula.com
2026/07/01 14.5% 8.64% 3.97% 4.91% 1.39% 5.45% 3.5% 3.24% 1.94% 2.37%
2026/07/02 7.1% 9.82% 1.86% 2.83% 5.45% 5.1% 2.71% 4.84% 2.78% 2.33%
2026/07/03 8.8% 7.86% 3.17% 5.07% 3.85% 4.7% 2.54% 2.74% 2.42% 3.6%
2026/07/04 8.85% 7.01% 3.56% 4% 2.92% 3.06% 3.15% 3.85% 2.36% 4.64%
2026/07/05 10.24% 4.98% 3.15% 2.8% 2.09% 0.98% 2.78% 5.44% 3.2% 3.71%
2026/07/06 12.56% 4.93% 2.46% 5.89% 0.57% 2.77% 2.2% 3.56% 2.4% 2.48%
2026/07/07 13.82% 4.12% 3.1% 3.62% 2.42% 3.22% 3.67% 4.41% 2.91% 1.62%
2026/07/08 9.77% 6.66% 3.86% 5.19% 0.62% 2.63% 4.81% 7.29% 1.05% 5.84%
2026/07/09 8.84% 5.36% 3.82% 5.36% 0.08% 2.27% 4.66% 3.08% 1.46% 5.49%
2026/07/10 9.96% 5.18% 3.27% 5.2% 2.81% 4.32% 2.39% 3.13% 4.34% 2.48%
2026/07/11 8.8% 10.64% 2.88% 4.19% 3.52% 3.64% 5.05% 5.07% 3.18% 2.68%
2026/07/12 9.87% 8.25% 1.99% 2.92% 1.87% 3.07% 3.79% 7.76% 2.69% 5.47%
2026/07/13 15.1% 9.16% 3.9% 2.84% 3.71% 6.13% 4.21% 3.78% 2.3% 1.49%
2026/07/14 13.68% 9.16% 3.66% 3.54% 3.31% 4.23% 1.05% 3.09% 2.03% 1.65%
2026/07/15 12.6% 10.82% 3.69% 2.92% 3.8% 6.79% 2.22% 1.57% 2.26% 1.51%
2026/07/16 11.38% 7.94% 2.46% 2.5% 3.95% 5.69% 1.78% 1.22% 2.34% 0.62%
2026/07/17 11.27% 10.83% 4.22% 3.07% 3.1% 5.75% 2.16% 0.96% 1.37% 1.44%
2026/07/18 11.11% 10.35% 3.23% 3.77% 3.53% 5.24% 3.48% 1.34% 2.52% 1.83%
2026/07/19 8.57% 8.4% 3.42% 4.75% 3.4% 4.9% 1.62% 2.51% 3.57% 1.43%
2026/07/20 11.77% 11.29% 5% 3.2% 5.59% 6.58% 3.26% 2.62% 2.6% 1.25%
2026/07/21 13.68% 9.16% 3.66% 3.54% 3.31% 4.23% 1.05% 3.09% 2.03% 1.65%
2026/07/22 11.93% 8.44% 3.84% 3.38% 2.7% 3.22% 3.48% 2.07% 4.69% 3%
2026/07/23 11.83% 10.37% 4.52% 3.18% 3.27% 5.35% 3.7% 1.75% 1.98% 2.92%
2026/07/24 8.52% 10.22% 3.54% 3.18% 3.83% 5.88% 4.37% 3.44% 2.8% 1.98%
2026/07/25 10.55% 10.32% 3.79% 4.65% 2.24% 4.59% 3.77% 3.1% 1.57% 1.59%
2026/07/26 10.78% 9.53% 5.19% 3.37% 4.47% 3.26% 5.26% 2.2% 2.51% 2.2%
2026/07/27 8.29% 7.54% 4.37% 4.18% 1.61% 3.95% 3.11% 2% 3.15% 3.56%
2026/07/28 12.07% 6.06% 5.03% 3.64% 2.13% 5.93% 3.61% 3.11% 3.18% 3.77%
2026/07/29 12.55% 7.04% 5.2% 3.37% 3.84% 5.42% 3.55% 3.73% 2.13% 3.06%
2026/07/30 14.26% 7.51% 5.5% 3.34% 4.86% 3.88% 4.24% 2.95% 2.46% 2.29%
2026/07/31 11.11% 10.4% 4.05% 3.86% 3.52% 3.5% 3.01% 2.08% 1.55% 1.04%
  • zocdoc.com
  • growtherapy.com
  • headway.co
  • chamberlain.edu
  • talkiatry.com
  • sondermind.com
  • betterhelp.com
  • forbes.com
  • care.com
  • rula.com

Copyright © Adthena. All rights reserved.

Zocdoc.com started July strong, peaking at 15.1% mid-month, then fluctuated, ending at 11.11%. Growtherapy.com saw a mid-month rise, closing at 10.4%. Headway.co and Chamberlain.edu had modest fluctuations, while Talkiatry.com and Sondermind.com showed varied trends. Forbes.com and Care.com experienced ups and downs, with Rula.com ending low.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for US Healthcare & Medical Nursing

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

Google Text Ad Copy Insights & Creative Trends for US Healthcare & Medical Nursing - Last month
  1. 1
    Virtual Psychiatry Treatment - Find a Prescriber Near You https://www.growtherapy.com › insurance

    Grow Therapy works with licensed professionals who can prescribe medication for treatment. Our qualified prescribers will guide you with...

  2. 2
    Find A Rheumatologist Near You - Doctor Locator By Zip Code

    Talk to A Rheumatologist & Learn About An FDA-Approved RA Treatment Option Today. Need Relief From Your RA Symptoms? Partner With A Rheumatologist & Create A New Plan Now. Find A Rheumatologist. Local Doctors For RA.

  3. 3
    Board-Certified Psychiatrists https://go.serenitymentalhealthcenters.org

    Top-Rated Local Psychiatrists — Advanced Mental Health Treatment. Expert Diagnosis, Medication Management, TMS Treatment. Personalized Mental Health Support. Board-Certified Psychiatrists. Most Insurance Accepted.

  4. 4
    Medical Weight Loss Program - Non-Surgical Weight Loss https://www.unitypoint.org › weight-loss

    Talk To Our Experts About The Best Medical Weight Loss For You. Start Your Journey with a Team of Specialists Focused on Safe, Sustainable Weight Loss.

  5. 5
    Psychiatrists in Your Area - Highly-Rated Psychiatrists https://book.zocdoc.com › psychiatrist › book-now

    Find a highly-rated Psychiatrist that accepts your insurance.

Copyright © Adthena. All rights reserved.

In the competitive landscape of healthcare PPC ads, five advertisers stand out with compelling narratives. Grow Therapy emphasizes accessible virtual psychiatry, while Rinvoq connects patients with rheumatologists for RA relief. Serenity Mental Health Centers highlights expert mental health care, UnityPoint offers sustainable weight loss solutions, and Zocdoc simplifies finding top-rated psychiatrists. Each ad uniquely addresses patient needs, showcasing expertise and accessibility.

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