Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the US Broadband Services category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.
Here are the Top 10 competitors in the industry by Share of Clicks for the last month.
Domain | Share of clicks |
---|---|
xfinity.com | 18.9 |
spectrum.com | 18.87 |
att.com | 11.19 |
t-mobile.com | 11.13 |
verizon.com | 10.46 |
cox.com | 4.36 |
comcast.com | 3.74 |
highspeedinternet.com | 3.05 |
optimum.com | 2.81 |
frontier.com | 2.42 |
others | 13.07 |
Copyright © Adthena. All rights reserved.
In the competitive landscape of Google’s PPC, Xfinity.com and Spectrum.com lead with 18.9% and 18.87% click shares, respectively. Others collectively hold 13.07%, while Verizon, T-Mobile, and AT&T follow closely.
Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month.
In April 2025, AT&T led with a fluctuating spend share, peaking mid-month. Verizon and Xfinity showed consistent growth, while Spectrum and T-Mobile had varied trends. Comcast, Frontier, and others maintained lower shares. The month concluded with AT&T still leading.
Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month.
Date | Competitor Count |
---|---|
2025/04/01 | 322 |
2025/04/02 | 322 |
2025/04/03 | 337 |
2025/04/04 | 332 |
2025/04/05 | 317 |
2025/04/06 | 308 |
2025/04/07 | 343 |
2025/04/08 | 326 |
2025/04/09 | 313 |
2025/04/10 | 322 |
2025/04/11 | 309 |
2025/04/12 | 296 |
2025/04/13 | 284 |
2025/04/14 | 313 |
2025/04/15 | 318 |
2025/04/16 | 318 |
2025/04/17 | 314 |
2025/04/18 | 345 |
2025/04/19 | 327 |
2025/04/20 | 301 |
2025/04/21 | 325 |
2025/04/22 | 334 |
2025/04/23 | 318 |
2025/04/24 | 339 |
2025/04/25 | 306 |
2025/04/26 | 296 |
2025/04/27 | 286 |
2025/04/28 | 309 |
2025/04/29 | 319 |
2025/04/30 | 318 |
Copyright © Adthena. All rights reserved.
April saw fluctuating advertiser numbers, peaking at 345 on April 18. The month concluded with 318 advertisers, reflecting a dynamic landscape.
Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.
Name | Market Trend |
---|---|
xfinityspecial.com | 0.69% |
comcast.com | 0.67% |
xfinity.com | 0.49% |
spectrumspecial.com | 0.42% |
t-mobile.com | 0.31% |
att-bundles.com | -0.15% |
inmyarea.com | -0.25% |
cox.com | -0.39% |
att.com | -0.47% |
highspeedinternet.com | -0.92% |
Copyright © Adthena. All rights reserved.
Comcast.com and Xfinityspecial.com surged in click share, while Highspeedinternet.com and ATT.com faced declines.
Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.
Verizon’s impression share fluctuated, peaking at 16.39% on April 28. Spectrum’s share varied, ending at 12.44%. AT&T saw a rise, closing at 12.00%. Xfinity’s share dipped to 8.52%. T-Mobile’s share increased, finishing at 6.21%.
Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.
Internet Speed Test — Check Your Internet Speed, Compare Providers in Your Area, and Get the Best Option. Easily Search...
Affordable Internet Speeds — Fast, reliable Internet starting at $30/mo. No contracts and Advanced WiFi included. Internet...
Affordable 5G home internet packages starting at $35/mo. Join & secure your monthly rate. Price w...
Fast Internet for $35/mo — 5G Home Internet plans starts at $35/mo with AutoPay & any Verizon mobile phone plan.
Xfinity Internet Service — Save 40% on your favorite streaming services when you add SteamSaver with Xfinity Internet. Choose...
Copyright © Adthena. All rights reserved.
In the competitive world of broadband services, five top-performing Google PPC ads stand out. Highspeedinternet.com entices users with a quick speed test and provider comparison. Spectrum offers affordability with no contracts, starting at $30/month. T-Mobile and Verizon both highlight 5G home internet at $35/month, with T-Mobile emphasizing rate security and Verizon bundling with mobile plans. Xfinity tempts with a 40% streaming service discount, showcasing diverse value propositions.
Imagine being able to instantly see your competitors Market Share, Share of Spend and their top performing ad copy so you can effectively benchmark your own performance.
Adthena’s PPC Market Share reports provide an instant view of performance insights across hundreds of sub-industries – so you can do just that.
How to use the US Telecommunications Broadband Services April 2025 Report
Think of these reports as a cheat sheet for your industry’s search landscape. Check out this short article for a breakdown of each report and how they can benefit your strategy.
Data within the US Telecommunications Broadband Services April 2025 Report is aggregated every month, highlighting the most significant changes from the previous period.
We use observed data from Google’s search results pages. With 20 million Google SERPs indexed per day. Adthena forms a global index of publicly available searches on Google.
On top of observed data, our data science models and patented technology expand on the insights through estimated metrics like market share, share of spend, and more.
We have 12 years of historical data across industries and our custom-built AI models learn from continuously updated data every day.
The US Telecommunications Broadband Services April 2025 Report is powered by Adthena’s Whole Market View, which is the patented technology that drives value for our 300 enterprise customers.
Our unique approach to search intelligence ingests Google’s Keyword Planner into its learning models, providing a more accurate and up-to-date view of keyword data compared to traditional panel data methods.
With daily data collection and updates, Adthena offers a closer-to-real-time view of the Google Ads auction, enabling timely insights and adjustments.
Adthena focuses specifically on Google Ads, providing a deep dive into the channel and offering detailed insights into its workings. By processing 10 TB of new data daily and employing AI and machine learning models to analyze millions of Google Ads searches per second, Adthena provides a comprehensive and in-depth view of the competitive landscape.
Learn more about our data accuracy
Yes. The US Telecommunications Broadband Services April 2025 Report aggregates data from across both device types and Google Shopping.
The US Telecommunications Broadband Services April 2025 Report is for enterprise brands and agencies who want quick and high-level, historical benchmarks that are easily digestible and reveal insights, trends and market winners relevant to their own industry.
Our search consultants can introduce you to data that is specific to your organization, based on the size of the relevant search term and competitor universe, and the geographies that need monitoring.
Complete the form below to get started.
Ask Arlo leverages real-time GenAI to answer customers’ questions about their own search data and receive instant, tailored responses and reports directly within the Adthena platform.
With millions of Google SERPs indexed every day, Arlo never misses a trick and makes sure you’re always up to date.
The data on this page is just a sample of the billions of data points we hold at Adthena. The insights generated by Ask Arlo, leverage real-time GenAI to answer questions about your search data.
Our search consultants can introduce you to Whole Market View data that is specific to your organization, based on the size of the relevant search term and competitor universe, and the locations that you need monitoring.