US Telecommunications Broadband Services - PPC Market Share Analysis May 2025

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the US Broadband Services category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Market Exposure

Share of Clicks for top 10 US Telecommunications Broadband Services brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

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Share of Clicks - Last month
Domain	Share of clicks
spectrum.com	21.63
xfinity.com	17.82
att.com	11.42
verizon.com	10.64
t-mobile.com	10.53
cox.com	3.59
comcast.com	3.3
frontier.com	2.61
highspeedinternet.com	2.3
xfinityspecial.com	2.04
others	14.12

In the competitive landscape of Google’s PPC, Spectrum.com leads with 21.63% click share, followed by Xfinity.com at 17.82%. Others collectively hold 14.12%, showcasing diverse advertiser presence.

Market Exposure

Share of Spend for the top 10 US Telecommunications Broadband Services brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month.

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Share of Spend - Last Month
Date	xfinity.com	att.com	verizon.com	spectrum.com	t-mobile.com	comcast.com	xfinityspecial.com	highspeedinternet.com	frontier.com	spectrumspecial.com
2025/05/01	12.07%	20.32%	13.27%	9.91%	8.41%	4.98%	4.7%	2.1%	3.07%	3.94%
2025/05/02	13.12%	16.35%	15.36%	10.76%	6.44%	5.74%	2.94%	2.88%	2.83%	4.27%
2025/05/03	13.85%	16.96%	14.02%	14.18%	7.18%	5.22%	0.57%	3.74%	3.09%	2.6%
2025/05/04	15.32%	16.94%	14.79%	11.05%	6.95%	4.96%	0.31%	3.93%	3.22%	2.76%
2025/05/05	12.84%	16.32%	15.28%	11.4%	6.45%	5.79%	2.34%	2.85%	3.3%	4.21%
2025/05/06	14.65%	17.26%	13.54%	9.44%	6.89%	5.35%	3.41%	3.67%	2.85%	2.79%
2025/05/07	14.49%	16.5%	13.79%	10.38%	7.16%	4.87%	4.33%	4.09%	2.76%	2.69%
2025/05/08	15.87%	16.71%	12.78%	9.63%	7.26%	5.47%	4.41%	3.23%	3.03%	2.46%
2025/05/09	15.88%	14.89%	13.33%	10.98%	7.52%	5.09%	3.38%	3.69%	2.98%	2.16%
2025/05/10	19.05%	17.34%	12.64%	11.17%	8.5%	4.46%	2.01%	3.98%	2.83%	2.1%
2025/05/11	19.1%	15.8%	13.29%	9.92%	8.53%	4.4%	1.9%	4.36%	2.45%	2.25%
2025/05/12	17.72%	15.63%	13.18%	11.19%	7.49%	4.37%	3.75%	3.66%	3.11%	3.82%
2025/05/13	17.98%	15.04%	14.08%	9.53%	6.75%	5.31%	5.59%	4.11%	2.24%	3.25%
2025/05/14	18.28%	16.15%	13.76%	9.83%	7.01%	5.23%	4.43%	2.57%	2.85%	3.47%
2025/05/15	19.46%	15.49%	13.45%	8.9%	7.56%	4.1%	1.82%	3.08%	2.68%	3.94%
2025/05/16	18.42%	18%	11.89%	10.12%	7.61%	4.38%	2.17%	3.41%	3.12%	3.29%
2025/05/17	18.29%	17.1%	13.35%	11.35%	8.24%	3.6%	2.6%	2.14%	3.09%	2.99%
2025/05/18	19.51%	17.18%	13.76%	10.71%	8.31%	3.84%	1.94%	3.16%	2.65%	2.33%
2025/05/19	17.8%	16.7%	12.86%	9.54%	6.93%	4.4%	5.61%	2.36%	2.45%	3.51%
2025/05/20	17.36%	16.77%	11.67%	12.42%	7.37%	4.06%	3.69%	2.4%	3.04%	2.89%
2025/05/21	17.5%	17.35%	12.36%	11.23%	7.26%	4.58%	6.12%	2.43%	2.29%	2.51%
2025/05/22	15.3%	17.89%	13.17%	9.27%	8.25%	4.3%	8.05%	2.07%	1.35%	2.92%
2025/05/23	15.34%	17.9%	12.57%	12.55%	7.48%	3.91%	6.67%	2.08%	2.25%	3.2%
2025/05/24	17.77%	19.61%	14.53%	10.03%	7.3%	4.46%	4.05%	2.38%	3.1%	1.49%
2025/05/25	20.75%	15.43%	13.43%	12.11%	7.62%	4.51%	4.17%	2.38%	2.47%	1.69%
2025/05/26	18.57%	19.32%	12.25%	10.35%	6.95%	3.75%	7.87%	2.06%	2.51%	2%
2025/05/27	15.51%	18.59%	12.33%	12.15%	6.61%	4.87%	6.93%	2.2%	2.42%	3.75%
2025/05/28	15.12%	17.53%	13.44%	10.65%	7.88%	4.58%	7.28%	1.96%	2.72%	2.65%
2025/05/29	16.28%	17.81%	13.45%	10.1%	8.04%	4.28%	5.94%	2.78%	2.64%	2.22%
2025/05/30	17.51%	16.87%	14.06%	8.69%	7.54%	4.42%	6.2%	1.38%	2.94%	3.11%
2025/05/31	19.99%	17.8%	12.95%	10.25%	8.87%	4.12%	3.73%	3.17%	2.79%	1.51%

In May 2025, Xfinity’s PPC spend surged, peaking at 19.99%. AT&T maintained a steady presence, while Verizon fluctuated. Spectrum and T-Mobile showed moderate activity. Comcast and others had minimal impact.

Market Exposure

Competitor Count for US Telecommunications Broadband Services

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month.

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Competitor Count - Last month
Date	Competitor Count
2025/05/01	307
2025/05/02	309
2025/05/03	288
2025/05/04	282
2025/05/05	317
2025/05/06	332
2025/05/07	320
2025/05/08	325
2025/05/09	318
2025/05/10	305
2025/05/11	310
2025/05/12	318
2025/05/13	333
2025/05/14	328
2025/05/15	338
2025/05/16	332
2025/05/17	305
2025/05/18	299
2025/05/19	321
2025/05/20	320
2025/05/21	300
2025/05/22	326
2025/05/23	296
2025/05/24	289
2025/05/25	282
2025/05/26	309
2025/05/27	311
2025/05/28	310
2025/05/29	305
2025/05/30	305
2025/05/31	296

In May 2025, advertiser numbers fluctuated, peaking at 338 on May 15. The month concluded with a slight decline, ending at 296.

Campaign Efficiency

Market Loss & Market Gains for US Telecommunications Broadband Services

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

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Market Loss & Market Gains - Last month
Name	Market Trend
spectrum.com	1.53%
xfinityspecial.com	1.32%
xfinity.com	0.66%
att.com	0.64%
cox.com	0.21%
comcast.com	-0.33%
frontier.com	-0.35%
verizon.com	-0.56%
optimum.com	-0.62%
highspeedinternet.com	-0.96%

Spectrum.com and Xfinityspecial.com surged in click share, while Highspeedinternet.com and Optimum.com faced significant declines.

Campaign Efficiency

US Telecommunications Broadband Services Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

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Date	xfinity.com	verizon.com	att.com	spectrum.com	t-mobile.com	comcast.com	xfinityspecial.com	highspeedinternet.com	cox.com	spectrumspecial.com
2025/05/01	9.47%	15.02%	13.11%	9.13%	7.44%	4.41%	4.81%	1.79%	2.2%	5.09%
2025/05/02	9.61%	16.91%	8.71%	11.43%	5.19%	5.67%	2.83%	4.48%	2.4%	4.05%
2025/05/03	10.2%	15.6%	9.09%	17.61%	6.28%	5.31%	0.44%	2.97%	2.51%	2.81%
2025/05/04	11.47%	16.96%	9.77%	11.7%	6.05%	5.69%	0.31%	3.66%	2.07%	2.89%
2025/05/05	9.24%	16.65%	9.68%	12.22%	5.07%	5.71%	2.45%	3.27%	1.98%	4.09%
2025/05/06	10.35%	14.83%	11.59%	9.46%	5.68%	5.61%	4.54%	3.41%	2.09%	2.7%
2025/05/07	11.7%	14.45%	9.86%	10.78%	5.9%	4.64%	4.88%	5.26%	1.95%	2.8%
2025/05/08	12.31%	13.7%	10.01%	10.6%	6.46%	5.93%	4.5%	3.21%	2.49%	2.42%
2025/05/09	11.15%	14.62%	9.28%	12.37%	6.57%	5.13%	3.91%	3.26%	2.04%	2.19%
2025/05/10	15.1%	12.92%	12.35%	13.97%	8.72%	4.76%	1.74%	3.02%	1.77%	2.68%
2025/05/11	14.8%	14.83%	10.46%	10.6%	8.07%	4.68%	1.55%	4.27%	1.88%	2.73%
2025/05/12	13.83%	14.03%	9.93%	12.19%	6.17%	4.28%	4.27%	3.96%	2.21%	4.3%
2025/05/13	12.81%	15.64%	8.61%	9.41%	5.97%	5.8%	5.66%	7.5%	1.88%	3.14%
2025/05/14	12.76%	16.33%	11.53%	10.72%	5.62%	5.34%	4.61%	2.35%	2.18%	3.53%
2025/05/15	14.62%	15.24%	9.82%	8.7%	6.85%	3.77%	1.96%	2.71%	2.38%	4.4%
2025/05/16	12.11%	12.88%	13.19%	11.04%	7.41%	4.27%	2.51%	5.53%	1.83%	3.45%
2025/05/17	13.57%	16.21%	10.08%	13.45%	8.03%	3.22%	2.49%	1.94%	2.44%	3.09%
2025/05/18	13.9%	15.69%	11.47%	12.11%	8.73%	3.74%	1.88%	4.76%	2.03%	2.49%
2025/05/19	12.07%	15.39%	12.06%	10.08%	6.79%	4.25%	7.18%	1.99%	1.8%	3.48%
2025/05/20	12.58%	12.64%	10.56%	14.13%	7.14%	3.91%	4.42%	2.81%	2.2%	3.04%
2025/05/21	12.73%	13.56%	10.94%	12.22%	6.1%	4.56%	6.57%	2.52%	2.32%	2.6%
2025/05/22	11.26%	13.39%	10.58%	9.24%	8.34%	3.96%	9.55%	1.82%	2.4%	3.43%
2025/05/23	10.78%	14.26%	11.9%	14.47%	6.45%	3.29%	7.31%	2.28%	2.56%	3.08%
2025/05/24	14.63%	17.19%	13.43%	10.6%	6.4%	4.53%	4.34%	2.83%	2.17%	1.55%
2025/05/25	15.68%	15.73%	8.53%	14.61%	6.73%	4.1%	4.19%	2.07%	2.23%	1.62%
2025/05/26	14.44%	14.54%	14.05%	10.91%	6.19%	3.34%	9.86%	2.08%	2.42%	1.93%
2025/05/27	11.24%	12.79%	11.25%	13.85%	5.93%	4.57%	8.16%	3.92%	2.39%	4.76%
2025/05/28	11.48%	15.43%	11.17%	11.26%	6.71%	4.44%	8.02%	1.84%	3.05%	2.58%
2025/05/29	11.59%	14.44%	12.56%	10.47%	7.39%	3.74%	7.41%	2.86%	3.15%	2.06%
2025/05/30	13.74%	16.67%	11.64%	8.94%	7.05%	4.1%	6.18%	1.13%	4.13%	3.02%
2025/05/31	14.56%	13.83%	13.82%	12.01%	9.57%	4.06%	3.88%	3.49%	2.67%	1.94%

In May 2025, Verizon led with a consistent impression share, peaking mid-month. Xfinity saw fluctuations, ending strong. AT&T and Spectrum had varied trends, while T-Mobile and others maintained lower shares.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for US Telecommunications Broadband Services

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

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1
AT&T® Internet Plans - New Customer Offers https://www.att-bundles.com/
AT&T® Delivers Fast Internet Speeds & the Best of Live & On Demand TV. Order Now! Get High Speed Internet With Over 99% Reliability. Call Now & Speak To A Specialist!
2
AT&T Fiber® | Enjoy Fast Internet Today https://fiber.att.com
Enjoy Affordable Prices. Discover The Perfect Fiber Plan For Your Family. Ltd. Avail/Areas
3
Spectrum Official Site https://www.spectrum.com
Spectrum Internet® Offers — Upgrade to reliable Spectrum Internet® - no contracts, just fast speeds you can depend on.
4
T-Mobile® Home Internet | $35/mo with 5-Year Guarantee https://www.t-mobile.com
Get unlimited 5G home Wi-Fi starting at $35/mo. Secure your rate for 5 years, guaranteed. Rate w...
5
Verizon Home Internet - Fast Internet for $35/mo https://www.verizon.com › home › internet
5G Home Internet plans starts at $35/mo with AutoPay & any Verizon mobile phone plan.

In the competitive landscape of telecommunications, AT&T, Spectrum, T-Mobile, and Verizon dominate with compelling PPC ads. AT&T highlights reliability and speed, while Spectrum emphasizes no-contract fast internet. T-Mobile and Verizon offer affordable 5G home internet, with T-Mobile guaranteeing rates for five years.

Frequently Asked Questions

Why is the US Telecommunications Broadband Services May 2025 Report useful and how should I use it?

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Imagine being able to instantly see your competitors Market Share, Share of Spend and their top performing ad copy so you can effectively benchmark your own performance.

Adthena’s PPC Market Share reports provide an instant view of performance insights across hundreds of sub-industries – so you can do just that.

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Data within the US Telecommunications Broadband Services May 2025 Report is aggregated every month, highlighting the most significant changes from the previous period.
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On top of observed data, our data science models and patented technology expand on the insights through estimated metrics like market share, share of spend, and more.

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The US Telecommunications Broadband Services May 2025 Report is powered by Adthena’s Whole Market View, which is the patented technology that drives value for our 300 enterprise customers.

Our unique approach to search intelligence ingests Google’s Keyword Planner into its learning models, providing a more accurate and up-to-date view of keyword data compared to traditional panel data methods.

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Does this include mobile, desktop and Google Shopping data?

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Customer Success Stories

Vodafone case study: Driving click share and sales with strategic insights from Adthena

Vodafone used Adthena data to optimize results from the launch of the Samsung S22 product. Combining Adthena’s Strategic Insights with Google Smart Bidding, Vodafone was able to maintain a flexible strategy that leveraged both manual and automated bidding. Leveraging Adthena’s Search Term Opportunities report also allowed Vodafone to implement 27 keyword terms across their business line, driving an increase in revenue at a positive ROAS.Read case study

VodafoneZiggo case study: Boosting sales by 500% with a winning PPC strategy

VodafoneZiggo was looking to maximize revenue from its paid search campaigns while reducing costs and streamlining workflows. By leveraging Adthena’s data-driven insights and time-saving automation, the team gained full visibility into their ad spend performance and optimized budget allocation.Read case study

Havas Market & Arena Media PPC case study: Brand Protection success with Adthena

Havas Market & Arena Media used Adthena's infringement data to combat rising CPCs from competitive brand bidding, escalating violations to Google and protecting their client’s brand. Read case study

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Related reports

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US Telecommunications Broadband Services - PPC Market Share Analysis May 2025

Share of Clicks for top 10 US Telecommunications Broadband Services brands

Share of Spend for the top 10 US Telecommunications Broadband Services brands

Competitor Count for US Telecommunications Broadband Services

Market Loss & Market Gains for US Telecommunications Broadband Services

US Telecommunications Broadband Services Share of Impressions

Google Text Ad Copy Insights & Creative Trends for US Telecommunications Broadband Services

Frequently Asked Questions

Why is the US Telecommunications Broadband Services May 2025 Report useful and how should I use it?

Why is the US Telecommunications Broadband Services May 2025 Report useful?

How often is the data updated?

How does Adthena collect this data?

How accurate is the US Telecommunications Broadband Services May 2025 Report?

Does this include mobile, desktop and Google Shopping data?

Who is this US Telecommunications Broadband Services May 2025 Report for?

Can I get a custom report for my brand?

What is Ask Arlo?

Customer Success Stories

Vodafone case study: Driving click share and sales with strategic insights from Adthena

VodafoneZiggo case study: Boosting sales by 500% with a winning PPC strategy

Havas Market & Arena Media PPC case study: Brand Protection success with Adthena

Get the full picture

See this data specific to your brand performance

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