US Telecommunications Broadband Services - PPC Market Share Analysis January 2026

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the US Broadband Services category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Google AI Overview visibility for Telecommunications Broadband Services US

See how often AIOs appear and how search intent is distributed across buying signals.

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AIO Frequency

How often a Google AI overview appears on search terms relevant to this category.

Frequency	Percentage
Frequency	35.0677725744
	64.9322274256

35%

Complex Query Frequency

A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.

Frequency	Percentage
Frequency	50
	50

50%

Search Intent Distribution

Breakdown of search queries by their underlying goal.

Intent	Distribution
Investigational	9%
Transactional	29%
Navigational	8%
Seasonal	0%
Local	7%
Problem Solving	8%

Market Exposure

Share of Clicks for top 10 US Telecommunications Broadband Services brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

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Share of Clicks - Last month

Share of Clicks - Last month
Domain	Share of clicks
xfinity.com	25.49
spectrum.com	20.54
t-mobile.com	11.66
att.com	6.87
highspeedinternet.com	5.62
verizon.com	3.87
comcast.com	3.25
cox.com	2.89
optimum.com	2.64
frontier.com	2.43
others	14.74

xfinity.com - 25.49%
spectrum.com - 20.54%
t-mobile.com - 11.66%
att.com - 6.87%
highspeedinternet.com - 5.62%
verizon.com - 3.87%
comcast.com - 3.25%
cox.com - 2.89%
optimum.com - 2.64%
frontier.com - 2.43%
others - 14.74%

In the PPC landscape, Xfinity leads with 25.49% click share, followed by Spectrum at 20.54%. Others collectively hold 14.74%, showcasing diverse competition.

Market Exposure

Share of Spend for the top 10 US Telecommunications Broadband Services brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month.

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Share of Spend - Last Month

Share of Spend - Last Month
Date	xfinity.com	att.com	t-mobile.com	spectrum.com	verizon.com	highspeedinternet.com	comcast.com	frontier.com	spectrumspecial.com	xfinityspecial.com
2026/01/01	23.9%	8.72%	8.79%	12.82%	7.02%	7.32%	2.31%	2.91%	4.58%	3.39%
2026/01/02	18.39%	8.5%	9.04%	14.34%	5.88%	10.72%	2.49%	2.75%	4.2%	5.55%
2026/01/03	18.11%	9.6%	9.03%	15.59%	6.44%	7.87%	3.56%	2.55%	2.8%	3.78%
2026/01/04	17.76%	9%	8.47%	16.39%	6.83%	10.67%	2.24%	2.71%	1.98%	2.12%
2026/01/05	19.45%	7.98%	9.8%	13.19%	5.89%	7.01%	3.84%	2.71%	3.96%	4.47%
2026/01/06	16.32%	10.19%	6.4%	13.63%	6.26%	9.92%	2.9%	3.38%	3.28%	4.69%
2026/01/07	16.84%	10.97%	10.35%	16.19%	5.3%	5.77%	5.22%	1.89%	3.07%	3.78%
2026/01/08	20.52%	8.52%	10.97%	14.88%	5.16%	6.19%	3.97%	2.53%	2.65%	2.94%
2026/01/09	24.63%	10.36%	9.4%	15.24%	5.06%	4.23%	3.5%	2.54%	1.84%	3.64%
2026/01/10	24.67%	8.71%	10.64%	14.19%	4.42%	6.81%	3.33%	2.12%	1.16%	2.36%
2026/01/11	23.64%	9.23%	9.32%	16.12%	5.22%	9.15%	4.01%	1.86%	1.61%	1.65%
2026/01/12	24.98%	9.62%	9.19%	13.47%	4.09%	5.95%	5.09%	2.09%	1.62%	2.84%
2026/01/13	23.24%	8.35%	9.88%	13.42%	6.49%	8.11%	5.18%	2.26%	2.05%	1.96%
2026/01/14	22.43%	7.77%	10.46%	14.25%	4.76%	6.81%	4.83%	3.07%	3.09%	2.75%
2026/01/15	23.11%	8.72%	8.53%	13.31%	3.64%	5.3%	5.94%	1.73%	2.16%	2.72%
2026/01/16	24.59%	10.33%	9.37%	15.19%	5.05%	4.22%	3.49%	2.54%	1.83%	3.63%
2026/01/17	23.06%	8.77%	9.78%	13.15%	6.4%	6.81%	6.35%	1.98%	2.06%	2.26%
2026/01/18	22.58%	8.04%	9.18%	13.77%	5.21%	8.29%	4.39%	2.89%	1.97%	2.4%
2026/01/19	24.84%	7.29%	9.37%	12.55%	4.43%	4.58%	6.39%	2.69%	3.49%	3.3%
2026/01/20	23.28%	8.34%	9.86%	13.39%	6.47%	8.1%	5.17%	2.26%	2.04%	1.95%
2026/01/21	23.79%	8.28%	9.52%	14.18%	4.64%	4.54%	6.21%	2.44%	2.14%	3.18%
2026/01/22	22.58%	7.9%	8.51%	14.2%	4.03%	4.5%	5.76%	2.62%	2.68%	2.46%
2026/01/23	23.41%	9.47%	9.39%	10.37%	3.85%	2.98%	5.67%	2.69%	2.76%	2.45%
2026/01/24	22.99%	9.28%	8.19%	11.98%	5.31%	6.14%	6.51%	2.36%	2%	1.44%
2026/01/25	24.38%	12.14%	8.57%	11.17%	4.14%	5.38%	5.76%	2.53%	2.13%	1.33%
2026/01/26	23.08%	10.96%	9.17%	9.16%	4.51%	7.4%	5.8%	1.62%	3.67%	1.59%
2026/01/27	23.55%	8.86%	10.23%	9.75%	4.57%	9.21%	5.56%	2.03%	2.8%	1.36%
2026/01/28	25.23%	8.46%	11.26%	9.45%	4.72%	5.97%	6.11%	2.2%	1.42%	0.97%
2026/01/29	24.11%	8.96%	10.96%	9.22%	6.02%	5.01%	6.96%	2.57%	2.69%	2.25%
2026/01/30	26.77%	11.57%	11.75%	7.32%	5.39%	1.71%	5.35%	3.09%	3.18%	2.22%
2026/01/31	29.74%	10.86%	10.72%	9.61%	5.83%	5%	3.38%	2.59%	2.5%	1.82%

xfinity.com
att.com
t-mobile.com
spectrum.com
verizon.com
highspeedinternet.com
comcast.com
frontier.com
spectrumspecial.com
xfinityspecial.com

Xfinity’s PPC spend share surged from 16.32% to 29.74% by January’s end. Spectrum’s share dipped from 16.39% to 9.61%. T-Mobile and AT&T showed steady trends, while Verizon and others fluctuated. January concluded with Xfinity leading.

Market Exposure

Competitor Count for US Telecommunications Broadband Services

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month.

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Competitor Count - Last month

Competitor Count - Last month
Date	Competitor Count
2026/01/01	250
2026/01/02	253
2026/01/03	238
2026/01/04	238
2026/01/05	255
2026/01/06	261
2026/01/07	249
2026/01/08	250
2026/01/09	266
2026/01/10	270
2026/01/11	261
2026/01/12	280
2026/01/13	271
2026/01/14	270
2026/01/15	269
2026/01/16	266
2026/01/17	268
2026/01/18	253
2026/01/19	274
2026/01/20	271
2026/01/21	265
2026/01/22	255
2026/01/23	252
2026/01/24	237
2026/01/25	232
2026/01/26	281
2026/01/27	271
2026/01/28	258
2026/01/29	260
2026/01/30	259
2026/01/31	241

Advertisers fluctuated throughout January, peaking at 281 on the 26th. The month concluded with a slight dip to 241.

Campaign Efficiency

Market Loss & Market Gains for US Telecommunications Broadband Services

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

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Market Loss & Market Gains - Last month

Market Loss & Market Gains - Last month
Name	Market Trend
xfinity.com	3.29%
comcast.com	0.83%
att-promotions.com	0.3%
att.com	0.3%
t-mobile.com	0.26%
netgear.com	-0.13%
verizon.com	-0.31%
xfinityspecial.com	-0.67%
highspeedinternet.com	-1.2%
spectrum.com	-3.84%

Xfinity.com surged with a 3.29% click share increase, while spectrum.com faced a 3.84% decline. Comcast.com rose by 0.83%, and att.com gained 0.3%.

Campaign Efficiency

US Telecommunications Broadband Services Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

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Date	xfinity.com	highspeedinternet.com	spectrum.com	t-mobile.com	att.com	verizon.com	comcast.com	att-promotions.com	xfinityspecial.com	spectrumspecial.com
2026/01/01	19.64%	13.37%	11.95%	5.31%	6.48%	6.92%	2.69%	1.48%	3.7%	5.77%
2026/01/02	12.58%	21.55%	12.61%	6.06%	4.65%	6.01%	3.1%	3.72%	7.72%	3.15%
2026/01/03	14.66%	9.42%	15.98%	5.27%	8.35%	6.82%	4.29%	2.27%	6.2%	2.08%
2026/01/04	13.35%	16.58%	20.59%	4.74%	5.44%	7.19%	2.54%	2.85%	2.65%	1.72%
2026/01/05	15.86%	8.51%	12.56%	5.84%	4.22%	6.6%	4.81%	2.45%	5.96%	4.79%
2026/01/06	13.7%	17.74%	12.45%	3.01%	6.64%	4.92%	2.92%	2.55%	6.19%	2.01%
2026/01/07	14.39%	8.46%	16.85%	5.89%	6.83%	5.35%	5.28%	3.98%	5.48%	2.7%
2026/01/08	17.99%	10.64%	14.41%	6.05%	5.28%	5.69%	4.04%	2.1%	4.22%	1.84%
2026/01/09	20.45%	3.61%	16.48%	5.56%	6.89%	5.41%	4.06%	3.51%	6.35%	1.19%
2026/01/10	21.76%	5.71%	15.07%	8.21%	6.31%	4.8%	4.19%	1.68%	2.46%	1.46%
2026/01/11	21.83%	14.97%	16.98%	5.44%	5.2%	6.26%	4.22%	1.48%	2.44%	1.23%
2026/01/12	20.06%	5.19%	14.67%	6.27%	8.24%	3.79%	6%	1.37%	4.62%	1.59%
2026/01/13	18.16%	10.18%	12.75%	6.86%	6.49%	6.7%	5.69%	1.68%	2.02%	2.85%
2026/01/14	17.47%	7.95%	15.28%	6.57%	4.27%	5.62%	5.49%	2.66%	5.16%	4.62%
2026/01/15	19.77%	3.56%	13.16%	4.56%	7.25%	4.1%	6.23%	3.22%	4.88%	2.77%
2026/01/16	20.45%	3.61%	16.48%	5.56%	6.89%	5.41%	4.06%	3.51%	6.35%	1.19%
2026/01/17	17.67%	14.1%	13.22%	5.82%	5.83%	6.21%	6.48%	1.67%	2.75%	2.1%
2026/01/18	16.03%	12.84%	14.31%	6.01%	5.41%	5.01%	4.91%	1.89%	4.57%	2.88%
2026/01/19	19.69%	3.52%	12.96%	6.09%	6.03%	4.42%	7.23%	1.68%	5.37%	4.18%
2026/01/20	18.16%	10.18%	12.75%	6.86%	6.49%	6.7%	5.69%	1.68%	2.02%	2.85%
2026/01/21	18.73%	3.87%	14.06%	6.58%	7.21%	4.34%	6.83%	2.32%	4.67%	2.66%
2026/01/22	17.25%	6.03%	13.44%	5.2%	4.99%	3.66%	5.95%	3.57%	4.44%	2.03%
2026/01/23	17.76%	1.99%	10.54%	5.26%	6.42%	3.26%	5.99%	3.74%	3.25%	1.87%
2026/01/24	16.92%	11.42%	11.41%	4.1%	6.3%	6.03%	6.76%	2.88%	1.88%	1.77%
2026/01/25	20.5%	4.25%	11.89%	4.69%	9.81%	4.72%	6.65%	3.74%	1.17%	3.01%
2026/01/26	17.12%	11.97%	8.99%	4.58%	7.48%	3.43%	6.22%	3.27%	2.5%	4.69%
2026/01/27	20.5%	8.66%	9.66%	6.77%	6.38%	3.63%	6.55%	5.1%	1.61%	3.55%
2026/01/28	22.07%	4.35%	11.58%	8.11%	5.61%	5.58%	7.9%	3.16%	0.89%	1.11%
2026/01/29	17.85%	11.77%	9.14%	6.01%	5.34%	5.89%	7.74%	2.64%	3.47%	3.13%
2026/01/30	24.55%	1.31%	6.61%	6.94%	11.07%	5.73%	6.04%	5.12%	3.51%	2.45%
2026/01/31	25.98%	11.44%	9.94%	7.23%	6.59%	6.18%	3.54%	2.92%	2.11%	1.99%

xfinity.com
highspeedinternet.com
spectrum.com
t-mobile.com
att.com
verizon.com
comcast.com
att-promotions.com
xfinityspecial.com
spectrumspecial.com

In January 2026, xfinity.com led with a steady rise, peaking at 25.98% on the 31st. Highspeedinternet.com fluctuated, ending at 11.44%. Spectrum.com saw a decline, closing at 9.94%. T-mobile.com and att.com showed moderate stability, while verizon.com and comcast.com had varied trends. Xfinityspecial.com and spectrumspecial.com had lower shares, with spectrumspecial.com ending at 1.99%.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for US Telecommunications Broadband Services

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

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Google Text Ad Copy Insights & Creative Trends for US Telecommunications Broadband Services - Last month

1
Comcast® Business - 5-Year Price Lock https://business.comcast.com › business › choice
Lock in your rate with Comcast Business 5 Year Business Boost, starting at just $74/mo.
2
Google Fiber Salt Lake City https://fiber.google.com
Award-winning gigabit internet — Award-winning internet without contracts, equipment fees, or data caps. Free installation. Go fast in every direction with fiber optic internet...
3
Internet Speed Test https://www.highspeedinternet.com
Check Your Speed in Seconds — Check Your Internet Speed, Compare Providers in Your Area, and Get the Best Option. Easily Search Top Internet Providers in Your Area. Enter Your Zip to Get Started. See What Speed you Need.
4
Spectrum Official Site https://www.spectrum.com
Contact Spectrum Today — Get 4 Mobile Lines & Enjoy Internet at $0/mo for 100Mbps, $10 for 500Mbps, or $20 for Gig. Discover Fast, Fiber-Powered Internet Plans With Speeds Up to 1 Gbps and Advanced WiFi. Anytime Upgrade.
5
T-Mobile® Home Internet - Switch Now & Get A Month On Us https://www.t-mobile.com
Switch to T-Mobile 5G Home Internet today and get one month on us +Tax/$35 connect charge. Plus...

In the competitive landscape of Google PPC, Comcast entices with a 5-year price lock, while Google Fiber offers contract-free gigabit internet. Spectrum highlights flexible mobile and internet bundles, and T-Mobile tempts with a free month of 5G home internet. Highspeedinternet.com aids users in finding the best provider.

Frequently Asked Questions

Why is the US Telecommunications Broadband Services January 2026 Report useful and how should I use it?

Why is the US Telecommunications Broadband Services January 2026 Report useful?

Imagine being able to instantly see your competitors Market Share, Share of Spend and their top performing ad copy so you can effectively benchmark your own performance.

Adthena’s PPC Market Share reports provide an instant view of performance insights across hundreds of sub-industries – so you can do just that.

How to use the US Telecommunications Broadband Services January 2026 Report
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How often is the data updated?

Data within the US Telecommunications Broadband Services January 2026 Report is aggregated every month, highlighting the most significant changes from the previous period.
How does Adthena collect this data?

We use observed data from Google’s search results pages. With 20 million Google SERPs indexed per day. Adthena forms a global index of publicly available searches on Google.

On top of observed data, our data science models and patented technology expand on the insights through estimated metrics like market share, share of spend, and more.

We have 12 years of historical data across industries and our custom-built AI models learn from continuously updated data every day.
How accurate is the US Telecommunications Broadband Services January 2026 Report?

The US Telecommunications Broadband Services January 2026 Report is powered by Adthena’s Whole Market View, which is the patented technology that drives value for our 300 enterprise customers.

Our unique approach to search intelligence ingests Google’s Keyword Planner into its learning models, providing a more accurate and up-to-date view of keyword data compared to traditional panel data methods.

With daily data collection and updates, Adthena offers a closer-to-real-time view of the Google Ads auction, enabling timely insights and adjustments.

Adthena focuses specifically on Google Ads, providing a deep dive into the channel and offering detailed insights into its workings. By processing 10 TB of new data daily and employing AI and machine learning models to analyze millions of Google Ads searches per second, Adthena provides a comprehensive and in-depth view of the competitive landscape.

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Does this include mobile, desktop and Google Shopping data?

Yes. The US Telecommunications Broadband Services January 2026 Report aggregates data from across both device types and Google Shopping.
Who is this US Telecommunications Broadband Services January 2026 Report for?

The US Telecommunications Broadband Services January 2026 Report is for enterprise brands and agencies who want quick and high-level, historical benchmarks that are easily digestible and reveal insights, trends and market winners relevant to their own industry.
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With millions of Google SERPs indexed every day, Arlo never misses a trick and makes sure you’re always up to date.

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Customer Success Stories

Vodafone case study: Driving click share and sales with strategic insights from Adthena

Vodafone used Adthena data to optimize results from the launch of the Samsung S22 product. Combining Adthena’s Strategic Insights with Google Smart Bidding, Vodafone was able to maintain a flexible strategy that leveraged both manual and automated bidding. Leveraging Adthena’s Search Term Opportunities report also allowed Vodafone to implement 27 keyword terms across their business line, driving an increase in revenue at a positive ROAS.Read case study

VodafoneZiggo case study: Boosting sales by 500% with a winning PPC strategy

VodafoneZiggo was looking to maximize revenue from its paid search campaigns while reducing costs and streamlining workflows. By leveraging Adthena’s data-driven insights and time-saving automation, the team gained full visibility into their ad spend performance and optimized budget allocation.Read case study

Havas Market & Arena Media PPC case study: Brand Protection success with Adthena

Havas Market & Arena Media used Adthena's infringement data to combat rising CPCs from competitive brand bidding, escalating violations to Google and protecting their client’s brand.

Read case study

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Our search consultants can introduce you to Whole Market View data that is specific to your organization, based on the size of the relevant search term and competitor universe, and the locations that you need monitoring.

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US Telecommunications Broadband Services - PPC Market Share Analysis January 2026

Broadband Services – US

Google AI Overview visibility for Telecommunications Broadband Services US

AIO Frequency

Complex Query Frequency

Search Intent Distribution

Share of Clicks for top 10 US Telecommunications Broadband Services brands

Share of Spend for the top 10 US Telecommunications Broadband Services brands

Competitor Count for US Telecommunications Broadband Services

Market Loss & Market Gains for US Telecommunications Broadband Services

US Telecommunications Broadband Services Share of Impressions

Google Text Ad Copy Insights & Creative Trends for US Telecommunications Broadband Services

Frequently Asked Questions

Why is the US Telecommunications Broadband Services January 2026 Report useful and how should I use it?

Why is the US Telecommunications Broadband Services January 2026 Report useful?

How often is the data updated?

How does Adthena collect this data?

How accurate is the US Telecommunications Broadband Services January 2026 Report?

Does this include mobile, desktop and Google Shopping data?

Who is this US Telecommunications Broadband Services January 2026 Report for?

Can I get a custom report for my brand?

What is Ask Arlo?

Customer Success Stories

Vodafone case study: Driving click share and sales with strategic insights from Adthena

VodafoneZiggo case study: Boosting sales by 500% with a winning PPC strategy

Havas Market & Arena Media PPC case study: Brand Protection success with Adthena

Get the full picture

See this data specific to your brand performance

Related reports

UK Broadband Services

AUS Broadband Services