US Telecommunications Broadband Services - PPC Market Share Analysis December 2025

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the US Broadband Services category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Google AI Overview visibility for Telecommunications Broadband Services US

See how often AIOs appear and how search intent is distributed across buying signals.

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AIO Frequency

How often a Google AI overview appears on search terms relevant to this category.

Frequency	Percentage
Frequency	34.3712315544
	65.6287684456

34%

Complex Query Frequency

A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.

Frequency	Percentage
Frequency	51
	49

51%

Search Intent Distribution

Breakdown of search queries by their underlying goal.

Intent	Distribution
Investigational	10%
Transactional	28%
Navigational	6%
Seasonal	0%
Local	7%
Problem Solving	8%

Market Exposure

Share of Clicks for top 10 US Telecommunications Broadband Services brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

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Share of Clicks - Last month

Share of Clicks - Last month
Domain	Share of clicks
spectrum.com	26.46
xfinity.com	19.6
t-mobile.com	10.2
att.com	8.26
highspeedinternet.com	7.03
verizon.com	5.95
comcast.com	3.21
cox.com	2.74
frontier.com	2.49
xfinityspecial.com	1.24
others	12.82

spectrum.com - 26.46%
xfinity.com - 19.6%
t-mobile.com - 10.2%
att.com - 8.26%
highspeedinternet.com - 7.03%
verizon.com - 5.95%
comcast.com - 3.21%
cox.com - 2.74%
frontier.com - 2.49%
xfinityspecial.com - 1.24%
others - 12.82%

Spectrum.com leads with 26.46% click share, followed by Xfinity.com at 19.6%. Others collectively hold 12.82%, showcasing diverse competition.

Market Exposure

Share of Spend for the top 10 US Telecommunications Broadband Services brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month.

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Share of Spend - Last Month

Share of Spend - Last Month
Date	xfinity.com	spectrum.com	att.com	highspeedinternet.com	t-mobile.com	verizon.com	xfinityspecial.com	comcast.com	frontier.com	cox.com
2025/12/01	22.62%	14.67%	10.1%	8.39%	6.74%	11.88%	2.32%	3.43%	2.04%	1.56%
2025/12/02	25.37%	15.16%	10.68%	5.42%	8.5%	7.15%	1.76%	3.98%	2.17%	1.59%
2025/12/03	22.5%	15.5%	11.18%	3.74%	8.65%	6.1%	1.58%	5.03%	2.29%	1.94%
2025/12/04	24.72%	16.44%	9.26%	3.64%	7.61%	5.95%	1.52%	3.99%	2.65%	1.75%
2025/12/05	20.67%	18.47%	10.21%	5.32%	6%	5.82%	2.33%	4.54%	3.03%	1.97%
2025/12/06	17.66%	16.21%	10.94%	6.6%	6.42%	11.18%	2.1%	4.09%	2.45%	2.44%
2025/12/07	20.12%	16.22%	12.02%	4.65%	7.6%	8.22%	1.63%	3.97%	1.92%	3.71%
2025/12/08	14.88%	18.01%	11.46%	9.99%	6.67%	6.9%	2.31%	3.35%	2.51%	2.83%
2025/12/09	19.02%	15.89%	10.65%	9.03%	8.71%	9.3%	2.7%	3.1%	2.02%	1.96%
2025/12/10	16.64%	17.48%	12.33%	5.84%	8.58%	7.46%	2.66%	3.63%	2.55%	3.47%
2025/12/11	15.13%	16.67%	13.68%	7.74%	6.76%	10.58%	2.18%	3.8%	3.26%	2.46%
2025/12/12	16.35%	16.78%	12.61%	7.62%	8.68%	5.74%	1.55%	3.72%	3.35%	3.53%
2025/12/13	17.99%	17.87%	12.99%	6.21%	8.53%	6.87%	1.89%	3.64%	3.1%	3.1%
2025/12/14	17.83%	16.57%	12.69%	6.39%	9.66%	9.8%	1.48%	2.94%	2.71%	2.96%
2025/12/15	16.17%	17.75%	13.72%	5.73%	8.49%	6.64%	2.8%	3.04%	2.6%	1.95%
2025/12/16	18.05%	14.33%	13.15%	6.87%	9.07%	7.12%	3.16%	3.03%	2.15%	2.4%
2025/12/17	20.32%	15.63%	11.65%	7.62%	9.1%	6.03%	2.37%	6.32%	1.9%	1.92%
2025/12/18	19.63%	16.8%	11.33%	4.66%	9.85%	6.98%	1.92%	5.67%	2.24%	2.51%
2025/12/19	16.35%	16.1%	12.84%	6.31%	10.36%	7.71%	2.31%	5.55%	2.57%	2.08%
2025/12/20	20.35%	14.59%	12.26%	4.7%	10.35%	7%	1.64%	5.75%	2.69%	2.21%
2025/12/21	19.33%	18.39%	12.83%	4.49%	10.35%	5.66%	1.48%	5.85%	2.13%	2.68%
2025/12/22	16.5%	15.91%	11.22%	6.43%	8.87%	9.28%	3.06%	5.21%	2.46%	2.18%
2025/12/23	17.91%	17.53%	10.68%	3.64%	9.04%	7.73%	2.48%	5.32%	2.7%	1.65%
2025/12/24	20.45%	16.37%	10.56%	6.18%	7.96%	6.32%	1.69%	6.78%	3.18%	2.06%
2025/12/25	24.7%	17.99%	8.09%	10.52%	7.88%	6.69%	0.03%	6.61%	2.46%	2.62%
2025/12/26	21.14%	19.03%	8.69%	4.16%	7.06%	6.74%	2.49%	7.36%	2.38%	1.97%
2025/12/27	21.69%	16.74%	10.79%	6.67%	7.3%	6.34%	0.96%	6.76%	1.83%	2.25%
2025/12/28	19.5%	17.71%	10.68%	7.65%	7.53%	7.66%	1.3%	6.38%	2.76%	1.68%
2025/12/29	17.1%	15.98%	12%	7.59%	6.87%	7.7%	3.6%	5.06%	2.91%	1.63%
2025/12/30	16.99%	16.53%	9.59%	7.81%	6.16%	6.45%	4.07%	3.55%	3.61%	2.03%
2025/12/31	19.71%	13.22%	9.94%	9.54%	8.26%	7.32%	2.75%	2.69%	2.54%	1.98%

xfinity.com
spectrum.com
att.com
highspeedinternet.com
t-mobile.com
verizon.com
xfinityspecial.com
comcast.com
frontier.com
cox.com

In December 2025, Xfinity led PPC spend, peaking early, then fluctuating. Spectrum and AT&T showed steady mid-month increases. Highspeedinternet.com surged on Christmas, while T-Mobile and Verizon maintained consistent activity. Comcast and Frontier had late-month spikes.

Market Exposure

Competitor Count for US Telecommunications Broadband Services

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month.

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Competitor Count - Last month

Competitor Count - Last month
Date	Competitor Count
2025/12/01	234
2025/12/02	232
2025/12/03	280
2025/12/04	262
2025/12/05	273
2025/12/06	257
2025/12/07	256
2025/12/08	269
2025/12/09	243
2025/12/10	258
2025/12/11	260
2025/12/12	247
2025/12/13	223
2025/12/14	230
2025/12/15	245
2025/12/16	235
2025/12/17	240
2025/12/18	251
2025/12/19	252
2025/12/20	235
2025/12/21	239
2025/12/22	285
2025/12/23	277
2025/12/24	277
2025/12/25	264
2025/12/26	271
2025/12/27	256
2025/12/28	258
2025/12/29	272
2025/12/30	261
2025/12/31	248

Advertisers fluctuated throughout December, peaking at 285 on December 22. The month concluded with 248 advertisers, reflecting a dynamic landscape.

Campaign Efficiency

Market Loss & Market Gains for US Telecommunications Broadband Services

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

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Market Loss & Market Gains - Last month

Market Loss & Market Gains - Last month
Name	Market Trend
xfinity.com	1.72%
comcast.com	1.44%
highspeedinternet.com	0.69%
quantumfiber.com	0.41%
att-bundles.com	0.39%
cox.com	-0.47%
spectrumspecial.com	-0.58%
astound.com	-0.7%
verizon.com	-0.84%
spectrum.com	-1.12%

Xfinity.com and Comcast.com surged with click share increases of 1.72 and 1.44, respectively. Meanwhile, Spectrum.com and Verizon.com faced declines of -1.12 and -0.84.

Campaign Efficiency

US Telecommunications Broadband Services Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

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Date	highspeedinternet.com	xfinity.com	spectrum.com	att.com	verizon.com	t-mobile.com	xfinityspecial.com	comcast.com	spectrumspecial.com	frontier.com
2025/12/01	18.84%	17.23%	10.73%	6.29%	15.74%	3.17%	2.37%	2.73%	1.37%	1.16%
2025/12/02	11.37%	19.88%	14.52%	9.44%	5.85%	4.73%	1.92%	4.53%	2.52%	1.7%
2025/12/03	2.74%	15.44%	14.49%	8.61%	6.4%	4.36%	1.85%	5.54%	2.39%	1.72%
2025/12/04	3.49%	19.61%	16.73%	6.11%	6.28%	4.84%	2.24%	4.72%	3.18%	1.82%
2025/12/05	12.49%	14.87%	17.96%	7.72%	4.69%	3.02%	1.94%	4.62%	2.86%	2.26%
2025/12/06	10.52%	12.94%	15.17%	7.84%	16.85%	3.75%	2.1%	3.25%	1.34%	1.71%
2025/12/07	3.78%	17.3%	18.09%	10.71%	8.47%	4.4%	2.51%	3.57%	0.85%	1.33%
2025/12/08	19.19%	11.71%	18.36%	7.75%	6.09%	3.54%	2.45%	2.82%	3.72%	1.68%
2025/12/09	11.67%	20.66%	15.66%	6.89%	11.55%	4.37%	2.88%	2.18%	2.99%	1.34%
2025/12/10	4.93%	14.15%	18.02%	11.07%	7.39%	5.2%	3.47%	3.41%	3.78%	1.87%
2025/12/11	15.62%	9.8%	20.74%	10.02%	13.47%	3.03%	2.78%	2.66%	2.33%	1.94%
2025/12/12	16.9%	14.69%	15.66%	8.93%	4.48%	5.18%	1.58%	3%	2.57%	2.18%
2025/12/13	12.11%	16.95%	17.1%	11.3%	5.34%	5.06%	2.47%	2.84%	0.96%	2.19%
2025/12/14	5.53%	17.45%	17.27%	11.55%	9.58%	6.59%	1.93%	2.36%	1.94%	1.95%
2025/12/15	4.92%	14.84%	19.06%	10.66%	5.95%	5.26%	3.43%	2.86%	3.58%	2.14%
2025/12/16	14.3%	19%	12.64%	8.93%	5.69%	5.74%	3.89%	2.27%	2.92%	1.42%
2025/12/17	17.94%	14.86%	13.38%	8.86%	5.48%	6.28%	1.71%	6.71%	1.08%	1.39%
2025/12/18	9.71%	14.79%	15.75%	8.12%	6.66%	6.65%	2.53%	5.84%	1.67%	1.64%
2025/12/19	18.16%	11.2%	13.48%	8.82%	10.56%	7.46%	2.25%	5.23%	0.94%	1.71%
2025/12/20	4.18%	17.35%	14.18%	9.55%	9.11%	7.04%	2.15%	6.33%	0.97%	2.04%
2025/12/21	2.93%	16.77%	18.48%	12.64%	5.73%	8.16%	1.59%	6.9%	2.03%	1.67%
2025/12/22	13.73%	12.07%	17.73%	7.22%	11.08%	4.65%	3.73%	4.73%	1.1%	1.54%
2025/12/23	5.1%	14.23%	17.1%	8.58%	8.55%	5.84%	2.78%	5.46%	2.2%	1.96%
2025/12/24	17.99%	14.29%	19.02%	7.07%	4.81%	4.32%	1.86%	6.76%	0.99%	1.93%
2025/12/25	19.5%	16.59%	25.04%	5.36%	6.46%	3.74%	0.01%	6.79%	0.01%	1.52%
2025/12/26	3.76%	18.49%	19.13%	6.7%	7.61%	4.24%	3.08%	8.95%	1.31%	1.87%
2025/12/27	10.91%	18.31%	16.07%	8.41%	5.85%	4.17%	1.1%	7.83%	0.12%	1.44%
2025/12/28	16.51%	14.75%	15.19%	7.88%	7.94%	4.03%	1.15%	6.95%	0.2%	1.99%
2025/12/29	16.12%	16.72%	12.9%	10.61%	6.24%	3.36%	3.91%	4.74%	1.72%	1.83%
2025/12/30	19.42%	13.27%	13.76%	6.18%	5.16%	3.14%	4.89%	3.31%	2.04%	2.23%
2025/12/31	21.98%	15.4%	9.76%	7.82%	7.59%	4.82%	3.15%	2.77%	2.44%	1.49%

highspeedinternet.com
xfinity.com
spectrum.com
att.com
verizon.com
t-mobile.com
xfinityspecial.com
comcast.com
spectrumspecial.com
frontier.com

In December 2025, highspeedinternet.com saw fluctuating impressions, peaking at 21.98% on the 31st. Xfinity.com maintained a steady presence, while spectrum.com surged to 25.04% on Christmas. The month concluded with highspeedinternet.com leading the impressions share.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for US Telecommunications Broadband Services

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

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Google Text Ad Copy Insights & Creative Trends for US Telecommunications Broadband Services - Last month

1
Internet Speed Test https://www.highspeedinternet.com
How Fast Is Your Internet? Check Your Internet Speed, Compare Providers in Your Area, and Get the Best Option. 1. Check Your...
2
Spectrum Official Site https://www.spectrum.com
New Internet Offers Available — Get 4 Mobile Lines & Enjoy Internet at $0/mo for 100Mbps, $10 for 500Mbps, or $20 for Gig.
3
T-Mobile® Home Internet | Switch Now & Get A Month On Us https://www.t-mobile.com › home-internet
Switch to T-Mobile 5G Home Internet today and get one month on us +Tax/$35 connect charge. Plus...
4
Verizon Fios Home Internet - Get Nintendo Switch System https://www.verizon.com
Get the Nintendo Switch system on us when you switch to a Fios 1 Gig internet plan. Fios keeps...
5
Fast Internet - $40/mo/5yrs - Limited-Time Holiday Event https://www.xfinity.com › internet › deals
Unwrap our best prices on reliable, fiber-powered WiFi during the Xfinity Holiday Event.

In the competitive world of internet services, top advertisers like Spectrum, T-Mobile, Verizon, and Xfinity captivate audiences with enticing offers. Spectrum highlights affordability, T-Mobile offers a free month, Verizon tempts with a Nintendo Switch, and Xfinity promotes holiday deals.

Frequently Asked Questions

Why is the US Telecommunications Broadband Services December 2025 Report useful and how should I use it?

Why is the US Telecommunications Broadband Services December 2025 Report useful?

Imagine being able to instantly see your competitors Market Share, Share of Spend and their top performing ad copy so you can effectively benchmark your own performance.

Adthena’s PPC Market Share reports provide an instant view of performance insights across hundreds of sub-industries – so you can do just that.

How to use the US Telecommunications Broadband Services December 2025 Report
Think of these reports as a cheat sheet for your industry’s search landscape. Check out this short article for a breakdown of each report and how they can benefit your strategy.
How often is the data updated?

Data within the US Telecommunications Broadband Services December 2025 Report is aggregated every month, highlighting the most significant changes from the previous period.
How does Adthena collect this data?

We use observed data from Google’s search results pages. With 20 million Google SERPs indexed per day. Adthena forms a global index of publicly available searches on Google.

On top of observed data, our data science models and patented technology expand on the insights through estimated metrics like market share, share of spend, and more.

We have 12 years of historical data across industries and our custom-built AI models learn from continuously updated data every day.
How accurate is the US Telecommunications Broadband Services December 2025 Report?

The US Telecommunications Broadband Services December 2025 Report is powered by Adthena’s Whole Market View, which is the patented technology that drives value for our 300 enterprise customers.

Our unique approach to search intelligence ingests Google’s Keyword Planner into its learning models, providing a more accurate and up-to-date view of keyword data compared to traditional panel data methods.

With daily data collection and updates, Adthena offers a closer-to-real-time view of the Google Ads auction, enabling timely insights and adjustments.

Adthena focuses specifically on Google Ads, providing a deep dive into the channel and offering detailed insights into its workings. By processing 10 TB of new data daily and employing AI and machine learning models to analyze millions of Google Ads searches per second, Adthena provides a comprehensive and in-depth view of the competitive landscape.

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Does this include mobile, desktop and Google Shopping data?

Yes. The US Telecommunications Broadband Services December 2025 Report aggregates data from across both device types and Google Shopping.
Who is this US Telecommunications Broadband Services December 2025 Report for?

The US Telecommunications Broadband Services December 2025 Report is for enterprise brands and agencies who want quick and high-level, historical benchmarks that are easily digestible and reveal insights, trends and market winners relevant to their own industry.
Can I get a custom report for my brand?

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Ask Arlo leverages real-time GenAI to answer customers’ questions about their own search data and receive instant, tailored responses and reports directly within the Adthena platform.

With millions of Google SERPs indexed every day, Arlo never misses a trick and makes sure you’re always up to date.

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Customer Success Stories

Vodafone case study: Driving click share and sales with strategic insights from Adthena

Vodafone used Adthena data to optimize results from the launch of the Samsung S22 product. Combining Adthena’s Strategic Insights with Google Smart Bidding, Vodafone was able to maintain a flexible strategy that leveraged both manual and automated bidding. Leveraging Adthena’s Search Term Opportunities report also allowed Vodafone to implement 27 keyword terms across their business line, driving an increase in revenue at a positive ROAS.Read case study

VodafoneZiggo case study: Boosting sales by 500% with a winning PPC strategy

VodafoneZiggo was looking to maximize revenue from its paid search campaigns while reducing costs and streamlining workflows. By leveraging Adthena’s data-driven insights and time-saving automation, the team gained full visibility into their ad spend performance and optimized budget allocation.Read case study

Havas Market & Arena Media PPC case study: Brand Protection success with Adthena

Havas Market & Arena Media used Adthena's infringement data to combat rising CPCs from competitive brand bidding, escalating violations to Google and protecting their client’s brand.

Read case study

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The data on this page is just a sample of the billions of data points we hold at Adthena. The insights generated by Ask Arlo, leverage real-time GenAI to answer questions about your search data.

Our search consultants can introduce you to Whole Market View data that is specific to your organization, based on the size of the relevant search term and competitor universe, and the locations that you need monitoring.

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US Telecommunications Broadband Services - PPC Market Share Analysis December 2025

Broadband Services – US

Google AI Overview visibility for Telecommunications Broadband Services US

AIO Frequency

Complex Query Frequency

Search Intent Distribution

Share of Clicks for top 10 US Telecommunications Broadband Services brands

Share of Spend for the top 10 US Telecommunications Broadband Services brands

Competitor Count for US Telecommunications Broadband Services

Market Loss & Market Gains for US Telecommunications Broadband Services

US Telecommunications Broadband Services Share of Impressions

Google Text Ad Copy Insights & Creative Trends for US Telecommunications Broadband Services

Frequently Asked Questions

Why is the US Telecommunications Broadband Services December 2025 Report useful and how should I use it?

Why is the US Telecommunications Broadband Services December 2025 Report useful?

How often is the data updated?

How does Adthena collect this data?

How accurate is the US Telecommunications Broadband Services December 2025 Report?

Does this include mobile, desktop and Google Shopping data?

Who is this US Telecommunications Broadband Services December 2025 Report for?

Can I get a custom report for my brand?

What is Ask Arlo?

Customer Success Stories

Vodafone case study: Driving click share and sales with strategic insights from Adthena

VodafoneZiggo case study: Boosting sales by 500% with a winning PPC strategy

Havas Market & Arena Media PPC case study: Brand Protection success with Adthena

Get the full picture

See this data specific to your brand performance

Related reports

UK Broadband Services

AUS Broadband Services