US Telecommunications Broadband Services - PPC Market Share Analysis April 2025

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the US Broadband Services category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Market Exposure

Share of Clicks for top 10 US Telecommunications Broadband Services brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

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Share of Clicks - Last month
Domain	Share of clicks
xfinity.com	18.9
spectrum.com	18.87
att.com	11.19
t-mobile.com	11.13
verizon.com	10.46
cox.com	4.36
comcast.com	3.74
highspeedinternet.com	3.05
optimum.com	2.81
frontier.com	2.42
others	13.07

In the competitive landscape of Google’s PPC, Xfinity.com and Spectrum.com lead with 18.9% and 18.87% click shares, respectively. Others collectively hold 13.07%, while Verizon, T-Mobile, and AT&T follow closely.

Market Exposure

Share of Spend for the top 10 US Telecommunications Broadband Services brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month.

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Share of Spend - Last Month
Date	att.com	verizon.com	xfinity.com	spectrum.com	t-mobile.com	comcast.com	frontier.com	optimum.com	highspeedinternet.com	cox.com
2025/04/01	19.8%	11.59%	14.58%	14.27%	7.11%	4.99%	2.54%	2.06%	4.04%	3.41%
2025/04/02	19.6%	11.45%	10.14%	14.9%	7.26%	6.17%	2.93%	2.93%	5.03%	2.61%
2025/04/03	18.55%	11.9%	11.32%	13.82%	7.81%	5.71%	2.54%	2.75%	2.86%	2.96%
2025/04/04	20.74%	12.27%	12.14%	13.59%	6.44%	4.6%	1.93%	3.08%	3.25%	2.8%
2025/04/05	20.26%	11.86%	13.26%	13.49%	7.6%	5.35%	2.1%	2.87%	5.3%	2.83%
2025/04/06	20.41%	12.65%	15.47%	12.53%	6.76%	4.66%	2.27%	2.81%	4.91%	2.39%
2025/04/07	20.22%	13.9%	12.52%	10.48%	7.85%	5.09%	2.75%	3.4%	4.7%	2.83%
2025/04/08	20.57%	11.52%	12.48%	12.26%	7.41%	5.31%	2.2%	2.22%	4.02%	3.09%
2025/04/09	20.79%	13.91%	12.5%	13.43%	7.86%	4.3%	3.14%	1.94%	3.6%	2.26%
2025/04/10	20.07%	12.94%	11.35%	11.2%	7.64%	4.22%	2.43%	2.89%	4.64%	3.34%
2025/04/11	20.12%	13.29%	14.23%	12.09%	7.88%	4.31%	2.67%	2.69%	3.68%	2.85%
2025/04/12	19.98%	12.96%	14.32%	13.83%	8.63%	5.04%	2.11%	2.51%	4.34%	2.83%
2025/04/13	19%	11.58%	20.65%	9.65%	7.97%	5.49%	2.04%	2.44%	6.1%	2.12%
2025/04/14	17.85%	13.24%	16.05%	12.47%	7.71%	5.13%	2.2%	2.83%	3.95%	2.53%
2025/04/15	19.98%	13.39%	16.57%	11.08%	8.68%	5.7%	2.29%	2.02%	3.27%	2.73%
2025/04/16	18.24%	11.61%	18.18%	10.93%	8.25%	6.56%	2.1%	2.53%	3.28%	2.74%
2025/04/17	15.02%	8.98%	21.65%	11.77%	7.68%	8.67%	1.6%	1.71%	1.85%	3.12%
2025/04/18	15.09%	11.92%	16.66%	11.01%	9.05%	7.13%	2.31%	2.65%	1.97%	2.97%
2025/04/19	17.85%	13.72%	17.62%	10.78%	8.88%	6.28%	2.11%	1.92%	3.16%	2.55%
2025/04/20	17.89%	13.25%	17.98%	13.03%	9.14%	5.24%	2.67%	2.25%	2.72%	2.07%
2025/04/21	18.07%	12.69%	15.41%	11.93%	7.82%	5.72%	3.03%	2.98%	2.23%	2.25%
2025/04/22	17.22%	13.43%	15.59%	12.01%	8.34%	5.75%	2.86%	2.34%	2.1%	2.84%
2025/04/23	20.05%	12.56%	15.25%	9.77%	8.57%	5.67%	2.58%	2.32%	3.32%	2.67%
2025/04/24	17.66%	13.3%	15.18%	9.08%	9.12%	5.8%	2.24%	2.9%	2.93%	2.62%
2025/04/25	19.62%	12.45%	12.73%	13.08%	9.6%	5.51%	2.57%	3.1%	2.15%	2.59%
2025/04/26	18.58%	12.9%	18.31%	9.61%	8.51%	6.66%	2.56%	2.42%	3.2%	2.42%
2025/04/27	19.09%	14.39%	16.76%	10.7%	9.52%	4.94%	2.35%	2.12%	3.35%	1.86%
2025/04/28	18.75%	14.98%	13.36%	10.43%	7.86%	6%	2.75%	2.54%	2.57%	2.42%
2025/04/29	19.78%	13.31%	15%	9.14%	8.11%	6.14%	2.23%	2.4%	2.26%	2.17%
2025/04/30	20.08%	14.29%	12.92%	11.65%	7.45%	5.55%	2.75%	2.68%	2.28%	2.26%

In April 2025, AT&T led with a fluctuating spend share, peaking mid-month. Verizon and Xfinity showed consistent growth, while Spectrum and T-Mobile had varied trends. Comcast, Frontier, and others maintained lower shares. The month concluded with AT&T still leading.

Market Exposure

Competitor Count for US Telecommunications Broadband Services

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month.

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Competitor Count - Last month
Date	Competitor Count
2025/04/01	322
2025/04/02	322
2025/04/03	337
2025/04/04	332
2025/04/05	317
2025/04/06	308
2025/04/07	343
2025/04/08	326
2025/04/09	313
2025/04/10	322
2025/04/11	309
2025/04/12	296
2025/04/13	284
2025/04/14	313
2025/04/15	318
2025/04/16	318
2025/04/17	314
2025/04/18	345
2025/04/19	327
2025/04/20	301
2025/04/21	325
2025/04/22	334
2025/04/23	318
2025/04/24	339
2025/04/25	306
2025/04/26	296
2025/04/27	286
2025/04/28	309
2025/04/29	319
2025/04/30	318

April saw fluctuating advertiser numbers, peaking at 345 on April 18. The month concluded with 318 advertisers, reflecting a dynamic landscape.

Campaign Efficiency

Market Loss & Market Gains for US Telecommunications Broadband Services

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

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Market Loss & Market Gains - Last month
Name	Market Trend
xfinityspecial.com	0.69%
comcast.com	0.67%
xfinity.com	0.49%
spectrumspecial.com	0.42%
t-mobile.com	0.31%
att-bundles.com	-0.15%
inmyarea.com	-0.25%
cox.com	-0.39%
att.com	-0.47%
highspeedinternet.com	-0.92%

Comcast.com and Xfinityspecial.com surged in click share, while Highspeedinternet.com and ATT.com faced declines.

Campaign Efficiency

US Telecommunications Broadband Services Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

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Date	verizon.com	spectrum.com	att.com	xfinity.com	t-mobile.com	comcast.com	spectrumspecial.com	optimum.com	cox.com	highspeedinternet.com
2025/04/01	11.18%	14.63%	12.88%	12.01%	4.84%	3.34%	1.12%	1.84%	3.68%	6.05%
2025/04/02	9.85%	15.21%	12.01%	9.52%	5.26%	3.44%	2.5%	3.29%	2.81%	6.15%
2025/04/03	12.34%	13.66%	8.34%	9.5%	5.48%	4.2%	2.47%	2.54%	2.82%	3.11%
2025/04/04	12.42%	13.83%	12.36%	12.21%	4.6%	3.37%	2.54%	3.12%	2.52%	4.01%
2025/04/05	12.26%	13.78%	12.04%	12.53%	5.9%	4.11%	1.14%	2.91%	2.6%	7.6%
2025/04/06	13.87%	12.34%	11.23%	15.11%	5.19%	3.39%	1.22%	3.01%	2.36%	5.59%
2025/04/07	14.63%	10.78%	9.74%	11.84%	6.61%	3.78%	1.71%	3.35%	3.01%	5.88%
2025/04/08	12.14%	11.57%	11.1%	10.98%	6.04%	3.92%	5.71%	2.05%	2.78%	3.25%
2025/04/09	14.49%	13.29%	11.26%	12.34%	7.12%	2.58%	3.34%	1.85%	2.36%	2.87%
2025/04/10	12.56%	10.06%	10.68%	10.46%	5.48%	3.31%	2.87%	3.16%	3.1%	4.59%
2025/04/11	15.93%	12.46%	8.45%	13.3%	6.24%	2.8%	1.16%	3.25%	3.04%	3.31%
2025/04/12	13.4%	15.28%	10.03%	12.79%	7.67%	4.03%	0.63%	2.5%	3.28%	3.92%
2025/04/13	11.2%	7.48%	11.89%	16.66%	6.87%	4.18%	0.72%	2.24%	2.01%	12.11%
2025/04/14	15.02%	11.76%	9.51%	12.61%	6.07%	3.93%	1.32%	3.31%	2.3%	4.62%
2025/04/15	14.97%	11.36%	10.99%	13.48%	7.44%	5.05%	1.15%	1.98%	2.67%	3.47%
2025/04/16	12.81%	9.97%	10.23%	14.39%	7.37%	5.92%	3%	3.29%	2.73%	4.93%
2025/04/17	6.2%	12.31%	9.07%	16.77%	5.8%	9.06%	1.82%	1.52%	3.33%	3.39%
2025/04/18	11.47%	10.9%	8.42%	11%	7.41%	7.4%	4.03%	3.26%	2.81%	3.19%
2025/04/19	15.25%	10.17%	11.6%	12.63%	8.1%	6.11%	2.05%	1.76%	2.19%	6.44%
2025/04/20	14.21%	14.31%	9.77%	14.26%	8.33%	4.42%	2.17%	2.7%	1.93%	5.99%
2025/04/21	12.56%	12.45%	10.01%	11.8%	5.93%	4.3%	4%	3.84%	2.56%	4.3%
2025/04/22	16.02%	12.92%	8.83%	12.87%	6.66%	4.95%	3.86%	2.27%	2.92%	1.49%
2025/04/23	12.22%	9.7%	12.55%	12.95%	7.82%	4.6%	3.06%	2.69%	2.56%	3.21%
2025/04/24	14.89%	13.94%	9.06%	10.86%	7.32%	4.7%	3.86%	3%	2.52%	2.28%
2025/04/25	14.17%	14.7%	10.62%	9.47%	7.47%	4.77%	2.01%	3.42%	2.77%	2.67%
2025/04/26	15.13%	10.34%	11.73%	13.97%	8.08%	6.8%	2.35%	2.47%	2.35%	3.78%
2025/04/27	16.04%	12.21%	11%	13.55%	9.39%	4.17%	3.28%	1.89%	1.63%	5.31%
2025/04/28	16.39%	11.28%	10.65%	9.22%	6.36%	5.35%	2.73%	2.48%	2.31%	3.68%
2025/04/29	15.18%	8.9%	13.2%	11.51%	6.67%	5.62%	3.43%	2.87%	1.91%	2.17%
2025/04/30	16.11%	12.44%	12%	8.52%	6.21%	5.89%	3.95%	2.84%	2.31%	2.09%

Verizon’s impression share fluctuated, peaking at 16.39% on April 28. Spectrum’s share varied, ending at 12.44%. AT&T saw a rise, closing at 12.00%. Xfinity’s share dipped to 8.52%. T-Mobile’s share increased, finishing at 6.21%.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for US Telecommunications Broadband Services

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

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1
Check Your Speed in Seconds https://www.highspeedinternet.com
Internet Speed Test — Check Your Internet Speed, Compare Providers in Your Area, and Get the Best Option. Easily Search...
2
Spectrum Official Site https://www.spectrum.com
Affordable Internet Speeds — Fast, reliable Internet starting at $30/mo. No contracts and Advanced WiFi included. Internet...
3
T-Mobile® Home Internet - Lock Your Rate at $35/mo https://www.t-mobile.com
Affordable 5G home internet packages starting at $35/mo. Join & secure your monthly rate. Price w...
4
Verizon Home Internet https://www.verizon.com › home › internet
Fast Internet for $35/mo — 5G Home Internet plans starts at $35/mo with AutoPay & any Verizon mobile phone plan.
5
Xfinity.com - Xfinity® Official Site https://www.xfinity.com › internet › deals
Xfinity Internet Service — Save 40% on your favorite streaming services when you add SteamSaver with Xfinity Internet. Choose...

In the competitive world of broadband services, five top-performing Google PPC ads stand out. Highspeedinternet.com entices users with a quick speed test and provider comparison. Spectrum offers affordability with no contracts, starting at $30/month. T-Mobile and Verizon both highlight 5G home internet at $35/month, with T-Mobile emphasizing rate security and Verizon bundling with mobile plans. Xfinity tempts with a 40% streaming service discount, showcasing diverse value propositions.

Frequently Asked Questions

Why is the US Telecommunications Broadband Services April 2025 Report useful and how should I use it?

Why is the US Telecommunications Broadband Services April 2025 Report useful?

Imagine being able to instantly see your competitors Market Share, Share of Spend and their top performing ad copy so you can effectively benchmark your own performance.

Adthena’s PPC Market Share reports provide an instant view of performance insights across hundreds of sub-industries – so you can do just that.

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How often is the data updated?

Data within the US Telecommunications Broadband Services April 2025 Report is aggregated every month, highlighting the most significant changes from the previous period.
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On top of observed data, our data science models and patented technology expand on the insights through estimated metrics like market share, share of spend, and more.

We have 12 years of historical data across industries and our custom-built AI models learn from continuously updated data every day.
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The US Telecommunications Broadband Services April 2025 Report is powered by Adthena’s Whole Market View, which is the patented technology that drives value for our 300 enterprise customers.

Our unique approach to search intelligence ingests Google’s Keyword Planner into its learning models, providing a more accurate and up-to-date view of keyword data compared to traditional panel data methods.

With daily data collection and updates, Adthena offers a closer-to-real-time view of the Google Ads auction, enabling timely insights and adjustments.

Adthena focuses specifically on Google Ads, providing a deep dive into the channel and offering detailed insights into its workings. By processing 10 TB of new data daily and employing AI and machine learning models to analyze millions of Google Ads searches per second, Adthena provides a comprehensive and in-depth view of the competitive landscape.

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Does this include mobile, desktop and Google Shopping data?

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Who is this US Telecommunications Broadband Services April 2025 Report for?

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Customer Success Stories

Vodafone case study: Driving click share and sales with strategic insights from Adthena

Vodafone used Adthena data to optimize results from the launch of the Samsung S22 product. Combining Adthena’s Strategic Insights with Google Smart Bidding, Vodafone was able to maintain a flexible strategy that leveraged both manual and automated bidding. Leveraging Adthena’s Search Term Opportunities report also allowed Vodafone to implement 27 keyword terms across their business line, driving an increase in revenue at a positive ROAS.Read case study

VodafoneZiggo case study: Boosting sales by 500% with a winning PPC strategy

VodafoneZiggo was looking to maximize revenue from its paid search campaigns while reducing costs and streamlining workflows. By leveraging Adthena’s data-driven insights and time-saving automation, the team gained full visibility into their ad spend performance and optimized budget allocation.Read case study

Havas Market & Arena Media PPC case study: Brand Protection success with Adthena

Havas Market & Arena Media used Adthena's infringement data to combat rising CPCs from competitive brand bidding, escalating violations to Google and protecting their client’s brand. Read case study

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US Telecommunications Broadband Services - PPC Market Share Analysis April 2025

Share of Clicks for top 10 US Telecommunications Broadband Services brands

Share of Spend for the top 10 US Telecommunications Broadband Services brands

Competitor Count for US Telecommunications Broadband Services

Market Loss & Market Gains for US Telecommunications Broadband Services

US Telecommunications Broadband Services Share of Impressions

Google Text Ad Copy Insights & Creative Trends for US Telecommunications Broadband Services

Frequently Asked Questions

Why is the US Telecommunications Broadband Services April 2025 Report useful and how should I use it?

Why is the US Telecommunications Broadband Services April 2025 Report useful?

How often is the data updated?

How does Adthena collect this data?

How accurate is the US Telecommunications Broadband Services April 2025 Report?

Does this include mobile, desktop and Google Shopping data?

Who is this US Telecommunications Broadband Services April 2025 Report for?

Can I get a custom report for my brand?

What is Ask Arlo?

Customer Success Stories

Vodafone case study: Driving click share and sales with strategic insights from Adthena

VodafoneZiggo case study: Boosting sales by 500% with a winning PPC strategy

Havas Market & Arena Media PPC case study: Brand Protection success with Adthena

Get the full picture

See this data specific to your brand performance

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