US Telecommunications Broadband Services - PPC Market Share Analysis April 2025

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the US Broadband Services category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Market Exposure

Share of Clicks for top 10 US Telecommunications Broadband Services brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

Share of Clicks - Last month
Domain Share of clicks
xfinity.com 18.9
spectrum.com 18.87
att.com 11.19
t-mobile.com 11.13
verizon.com 10.46
cox.com 4.36
comcast.com 3.74
highspeedinternet.com 3.05
optimum.com 2.81
frontier.com 2.42
others 13.07

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In the competitive landscape of Google’s PPC, Xfinity.com and Spectrum.com lead with 18.9% and 18.87% click shares, respectively. Others collectively hold 13.07%, while Verizon, T-Mobile, and AT&T follow closely.

Market Exposure

Share of Spend for the top 10 US Telecommunications Broadband Services brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

Share of Spend - Last Month
Date att.com verizon.com xfinity.com spectrum.com t-mobile.com comcast.com frontier.com optimum.com highspeedinternet.com cox.com
2025/04/01 19.8% 11.59% 14.58% 14.27% 7.11% 4.99% 2.54% 2.06% 4.04% 3.41%
2025/04/02 19.6% 11.45% 10.14% 14.9% 7.26% 6.17% 2.93% 2.93% 5.03% 2.61%
2025/04/03 18.55% 11.9% 11.32% 13.82% 7.81% 5.71% 2.54% 2.75% 2.86% 2.96%
2025/04/04 20.74% 12.27% 12.14% 13.59% 6.44% 4.6% 1.93% 3.08% 3.25% 2.8%
2025/04/05 20.26% 11.86% 13.26% 13.49% 7.6% 5.35% 2.1% 2.87% 5.3% 2.83%
2025/04/06 20.41% 12.65% 15.47% 12.53% 6.76% 4.66% 2.27% 2.81% 4.91% 2.39%
2025/04/07 20.22% 13.9% 12.52% 10.48% 7.85% 5.09% 2.75% 3.4% 4.7% 2.83%
2025/04/08 20.57% 11.52% 12.48% 12.26% 7.41% 5.31% 2.2% 2.22% 4.02% 3.09%
2025/04/09 20.79% 13.91% 12.5% 13.43% 7.86% 4.3% 3.14% 1.94% 3.6% 2.26%
2025/04/10 20.07% 12.94% 11.35% 11.2% 7.64% 4.22% 2.43% 2.89% 4.64% 3.34%
2025/04/11 20.12% 13.29% 14.23% 12.09% 7.88% 4.31% 2.67% 2.69% 3.68% 2.85%
2025/04/12 19.98% 12.96% 14.32% 13.83% 8.63% 5.04% 2.11% 2.51% 4.34% 2.83%
2025/04/13 19% 11.58% 20.65% 9.65% 7.97% 5.49% 2.04% 2.44% 6.1% 2.12%
2025/04/14 17.85% 13.24% 16.05% 12.47% 7.71% 5.13% 2.2% 2.83% 3.95% 2.53%
2025/04/15 19.98% 13.39% 16.57% 11.08% 8.68% 5.7% 2.29% 2.02% 3.27% 2.73%
2025/04/16 18.24% 11.61% 18.18% 10.93% 8.25% 6.56% 2.1% 2.53% 3.28% 2.74%
2025/04/17 15.02% 8.98% 21.65% 11.77% 7.68% 8.67% 1.6% 1.71% 1.85% 3.12%
2025/04/18 15.09% 11.92% 16.66% 11.01% 9.05% 7.13% 2.31% 2.65% 1.97% 2.97%
2025/04/19 17.85% 13.72% 17.62% 10.78% 8.88% 6.28% 2.11% 1.92% 3.16% 2.55%
2025/04/20 17.89% 13.25% 17.98% 13.03% 9.14% 5.24% 2.67% 2.25% 2.72% 2.07%
2025/04/21 18.07% 12.69% 15.41% 11.93% 7.82% 5.72% 3.03% 2.98% 2.23% 2.25%
2025/04/22 17.22% 13.43% 15.59% 12.01% 8.34% 5.75% 2.86% 2.34% 2.1% 2.84%
2025/04/23 20.05% 12.56% 15.25% 9.77% 8.57% 5.67% 2.58% 2.32% 3.32% 2.67%
2025/04/24 17.66% 13.3% 15.18% 9.08% 9.12% 5.8% 2.24% 2.9% 2.93% 2.62%
2025/04/25 19.62% 12.45% 12.73% 13.08% 9.6% 5.51% 2.57% 3.1% 2.15% 2.59%
2025/04/26 18.58% 12.9% 18.31% 9.61% 8.51% 6.66% 2.56% 2.42% 3.2% 2.42%
2025/04/27 19.09% 14.39% 16.76% 10.7% 9.52% 4.94% 2.35% 2.12% 3.35% 1.86%
2025/04/28 18.75% 14.98% 13.36% 10.43% 7.86% 6% 2.75% 2.54% 2.57% 2.42%
2025/04/29 19.78% 13.31% 15% 9.14% 8.11% 6.14% 2.23% 2.4% 2.26% 2.17%
2025/04/30 20.08% 14.29% 12.92% 11.65% 7.45% 5.55% 2.75% 2.68% 2.28% 2.26%

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In April 2025, AT&T led with a fluctuating spend share, peaking mid-month. Verizon and Xfinity showed consistent growth, while Spectrum and T-Mobile had varied trends. Comcast, Frontier, and others maintained lower shares. The month concluded with AT&T still leading.

Market Exposure

Competitor Count for US Telecommunications Broadband Services

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

Competitor Count - Last month
Date Competitor Count
2025/04/01 322
2025/04/02 322
2025/04/03 337
2025/04/04 332
2025/04/05 317
2025/04/06 308
2025/04/07 343
2025/04/08 326
2025/04/09 313
2025/04/10 322
2025/04/11 309
2025/04/12 296
2025/04/13 284
2025/04/14 313
2025/04/15 318
2025/04/16 318
2025/04/17 314
2025/04/18 345
2025/04/19 327
2025/04/20 301
2025/04/21 325
2025/04/22 334
2025/04/23 318
2025/04/24 339
2025/04/25 306
2025/04/26 296
2025/04/27 286
2025/04/28 309
2025/04/29 319
2025/04/30 318

Copyright © Adthena. All rights reserved.

April saw fluctuating advertiser numbers, peaking at 345 on April 18. The month concluded with 318 advertisers, reflecting a dynamic landscape.

Campaign Efficiency

Market Loss & Market Gains for US Telecommunications Broadband Services

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

Market Loss & Market Gains - Last month
Name Market Trend
xfinityspecial.com 0.69%
comcast.com 0.67%
xfinity.com 0.49%
spectrumspecial.com 0.42%
t-mobile.com 0.31%
att-bundles.com -0.15%
inmyarea.com -0.25%
cox.com -0.39%
att.com -0.47%
highspeedinternet.com -0.92%

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Comcast.com and Xfinityspecial.com surged in click share, while Highspeedinternet.com and ATT.com faced declines.

Campaign Efficiency

US Telecommunications Broadband Services Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

Date verizon.com spectrum.com att.com xfinity.com t-mobile.com comcast.com spectrumspecial.com optimum.com cox.com highspeedinternet.com
2025/04/01 11.18% 14.63% 12.88% 12.01% 4.84% 3.34% 1.12% 1.84% 3.68% 6.05%
2025/04/02 9.85% 15.21% 12.01% 9.52% 5.26% 3.44% 2.5% 3.29% 2.81% 6.15%
2025/04/03 12.34% 13.66% 8.34% 9.5% 5.48% 4.2% 2.47% 2.54% 2.82% 3.11%
2025/04/04 12.42% 13.83% 12.36% 12.21% 4.6% 3.37% 2.54% 3.12% 2.52% 4.01%
2025/04/05 12.26% 13.78% 12.04% 12.53% 5.9% 4.11% 1.14% 2.91% 2.6% 7.6%
2025/04/06 13.87% 12.34% 11.23% 15.11% 5.19% 3.39% 1.22% 3.01% 2.36% 5.59%
2025/04/07 14.63% 10.78% 9.74% 11.84% 6.61% 3.78% 1.71% 3.35% 3.01% 5.88%
2025/04/08 12.14% 11.57% 11.1% 10.98% 6.04% 3.92% 5.71% 2.05% 2.78% 3.25%
2025/04/09 14.49% 13.29% 11.26% 12.34% 7.12% 2.58% 3.34% 1.85% 2.36% 2.87%
2025/04/10 12.56% 10.06% 10.68% 10.46% 5.48% 3.31% 2.87% 3.16% 3.1% 4.59%
2025/04/11 15.93% 12.46% 8.45% 13.3% 6.24% 2.8% 1.16% 3.25% 3.04% 3.31%
2025/04/12 13.4% 15.28% 10.03% 12.79% 7.67% 4.03% 0.63% 2.5% 3.28% 3.92%
2025/04/13 11.2% 7.48% 11.89% 16.66% 6.87% 4.18% 0.72% 2.24% 2.01% 12.11%
2025/04/14 15.02% 11.76% 9.51% 12.61% 6.07% 3.93% 1.32% 3.31% 2.3% 4.62%
2025/04/15 14.97% 11.36% 10.99% 13.48% 7.44% 5.05% 1.15% 1.98% 2.67% 3.47%
2025/04/16 12.81% 9.97% 10.23% 14.39% 7.37% 5.92% 3% 3.29% 2.73% 4.93%
2025/04/17 6.2% 12.31% 9.07% 16.77% 5.8% 9.06% 1.82% 1.52% 3.33% 3.39%
2025/04/18 11.47% 10.9% 8.42% 11% 7.41% 7.4% 4.03% 3.26% 2.81% 3.19%
2025/04/19 15.25% 10.17% 11.6% 12.63% 8.1% 6.11% 2.05% 1.76% 2.19% 6.44%
2025/04/20 14.21% 14.31% 9.77% 14.26% 8.33% 4.42% 2.17% 2.7% 1.93% 5.99%
2025/04/21 12.56% 12.45% 10.01% 11.8% 5.93% 4.3% 4% 3.84% 2.56% 4.3%
2025/04/22 16.02% 12.92% 8.83% 12.87% 6.66% 4.95% 3.86% 2.27% 2.92% 1.49%
2025/04/23 12.22% 9.7% 12.55% 12.95% 7.82% 4.6% 3.06% 2.69% 2.56% 3.21%
2025/04/24 14.89% 13.94% 9.06% 10.86% 7.32% 4.7% 3.86% 3% 2.52% 2.28%
2025/04/25 14.17% 14.7% 10.62% 9.47% 7.47% 4.77% 2.01% 3.42% 2.77% 2.67%
2025/04/26 15.13% 10.34% 11.73% 13.97% 8.08% 6.8% 2.35% 2.47% 2.35% 3.78%
2025/04/27 16.04% 12.21% 11% 13.55% 9.39% 4.17% 3.28% 1.89% 1.63% 5.31%
2025/04/28 16.39% 11.28% 10.65% 9.22% 6.36% 5.35% 2.73% 2.48% 2.31% 3.68%
2025/04/29 15.18% 8.9% 13.2% 11.51% 6.67% 5.62% 3.43% 2.87% 1.91% 2.17%
2025/04/30 16.11% 12.44% 12% 8.52% 6.21% 5.89% 3.95% 2.84% 2.31% 2.09%

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Verizon’s impression share fluctuated, peaking at 16.39% on April 28. Spectrum’s share varied, ending at 12.44%. AT&T saw a rise, closing at 12.00%. Xfinity’s share dipped to 8.52%. T-Mobile’s share increased, finishing at 6.21%.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for US Telecommunications Broadband Services

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

  1. 1
    Check Your Speed in Seconds https://www.highspeedinternet.com

    Internet Speed Test — Check Your Internet Speed, Compare Providers in Your Area, and Get the Best Option. Easily Search...

  2. 2
    Spectrum Official Site https://www.spectrum.com

    Affordable Internet Speeds — Fast, reliable Internet starting at $30/mo. No contracts and Advanced WiFi included. Internet...

  3. 3
    T-Mobile® Home Internet - Lock Your Rate at $35/mo https://www.t-mobile.com

    Affordable 5G home internet packages starting at $35/mo. Join & secure your monthly rate. Price w...

  4. 4
    Verizon Home Internet https://www.verizon.com › home › internet

    Fast Internet for $35/mo — 5G Home Internet plans starts at $35/mo with AutoPay & any Verizon mobile phone plan.

  5. 5
    Xfinity.com - Xfinity® Official Site https://www.xfinity.com › internet › deals

    Xfinity Internet Service — Save 40% on your favorite streaming services when you add SteamSaver with Xfinity Internet. Choose...

Copyright © Adthena. All rights reserved.

In the competitive world of broadband services, five top-performing Google PPC ads stand out. Highspeedinternet.com entices users with a quick speed test and provider comparison. Spectrum offers affordability with no contracts, starting at $30/month. T-Mobile and Verizon both highlight 5G home internet at $35/month, with T-Mobile emphasizing rate security and Verizon bundling with mobile plans. Xfinity tempts with a 40% streaming service discount, showcasing diverse value propositions.

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