US Telecommunications Internet of Things - PPC Market Share Analysis July 2026

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the US Internet of Things category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Internet of Things – US

Google AI Overview visibility for Telecommunications Internet of Things US

See how often AIOs appear and how search intent is distributed across buying signals.

AIO Frequency

How often a Google AI overview appears on search terms relevant to this category.

Frequency Percentage
Frequency 50.2911760982
49.7088239018
50%

Complex Query Frequency

A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.

Frequency Percentage
Frequency 22
78
22%

Search Intent Distribution

Breakdown of search queries by their underlying goal.

Intent Distribution
Investigational 5%
Transactional 7%
Navigational 14%
Seasonal 0%
Local 1%
Problem Solving 13%

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Market Exposure

Share of Clicks for top 10 US Telecommunications Internet of Things brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

Share of Clicks - Last month
Share of Clicks - Last month
Domain Share of clicks
starlink.com 41.92
spectrum.com 7.78
t-mobile.com 6.27
att.com 5.78
forbes.com 4.57
quantumfiber.com 3.07
amazon.com 2.7
xfinity.com 2.61
xfinityspecial.com 1.85
verizon.com 1.85
others 21.6
  • starlink.com - 41.92%
  • spectrum.com - 7.78%
  • t-mobile.com - 6.27%
  • att.com - 5.78%
  • forbes.com - 4.57%
  • quantumfiber.com - 3.07%
  • amazon.com - 2.7%
  • xfinity.com - 2.61%
  • xfinityspecial.com - 1.85%
  • verizon.com - 1.85%
  • others - 21.6%

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Starlink.com dominates with 41.92% click share, followed by Spectrum.com at 7.78%. Others collectively hold 21.6%, showcasing diverse competition.

Market Exposure

Share of Spend for the top 10 US Telecommunications Internet of Things brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

Share of Spend - Last Month
Share of Spend - Last Month
Date forbes.com spectrum.com starlink.com xfinity.com att.com nordvpn.com nordlayer.com quantumfiber.com t-mobile.com verizon.com
2026/07/01 15.95% 15.93% 6.26% 5.75% 6.37% 2.08% 3.73% 2.55% 3.92% 6.71%
2026/07/02 13.28% 12.2% 4.91% 3.34% 4.93% 3.62% 4.39% 3.45% 3.73% 9.16%
2026/07/03 19.51% 11.1% 6.48% 3.27% 5.66% 4.22% 2.46% 2.72% 2.97% 4.55%
2026/07/04 17.21% 9.92% 7.2% 4.43% 3.74% 5.36% 2.93% 3.85% 5.34% 5.61%
2026/07/05 18.11% 13.09% 7.1% 4.01% 7.5% 6.48% 1.78% 2.89% 3.14% 9.15%
2026/07/06 13.93% 13.95% 5.24% 4.43% 5.85% 4.33% 1.88% 3.36% 3.52% 5.4%
2026/07/07 16.98% 17.65% 4.83% 5.64% 4.73% 6.5% 0.54% 2.33% 4.91% 4.74%
2026/07/08 21.13% 17.24% 4.29% 2.2% 4.86% 4.71% 2.05% 1.88% 6.2% 3.33%
2026/07/09 20.35% 5.15% 6.26% 5.6% 7.68% 3.18% 1.53% 4.26% 5.52% 6.98%
2026/07/10 15.07% 13.68% 7.4% 2.56% 2.93% 5.83% 0% 5.07% 4.79% 8.32%
2026/07/11 13.32% 13.32% 10.27% 3.82% 7.73% 3.94% 2.42% 3.48% 4.76% 6.17%
2026/07/12 15.4% 13.42% 5.9% 4.33% 11.04% 3.3% 1.53% 3.17% 3.47% 4.12%
2026/07/13 16.52% 11.96% 6.56% 4.56% 11.07% 3.07% 1.05% 3.83% 3.21% 5.78%
2026/07/14 15.89% 21.91% 6.19% 2.87% 5% 2.85% 3.62% 3.13% 5.23% 3.92%
2026/07/15 11.99% 17.9% 6.93% 3.71% 6.89% 3.15% 9.39% 2.24% 4.68% 2.97%
2026/07/16 7.63% 16.26% 6.91% 3.39% 6.12% 1.26% 4.73% 3.61% 7.04% 2.49%
2026/07/17 8.05% 3.42% 6.79% 5.22% 10.62% 3.91% 3.99% 4.65% 7.83% 9.99%
2026/07/18 20.66% 11.05% 6.21% 3.85% 9.83% 1.42% 0% 3.78% 7.89% 5.08%
2026/07/19 10.97% 18.31% 7.26% 3.93% 5.23% 2.55% 0% 3.63% 9.12% 4.8%
2026/07/20 9.45% 6.09% 8.03% 1.79% 3.4% 8.9% 7.5% 4.65% 7.67% 8.32%
2026/07/21 15.87% 21.89% 6.18% 2.87% 5% 2.85% 3.61% 3.13% 5.23% 3.91%
2026/07/22 12.17% 18.43% 7.3% 3.73% 7.2% 3.91% 0.78% 5.46% 4.11% 6.45%
2026/07/23 15.3% 15.34% 5.87% 2.77% 8.4% 2.79% 0% 2.63% 6.64% 5.6%
2026/07/24 15.61% 11.45% 7.97% 3.8% 7.96% 3.37% 1.75% 3.32% 6.81% 2.77%
2026/07/25 20.34% 8.06% 6.54% 3.81% 7.03% 5.23% 5.52% 1.75% 4.92% 6.31%
2026/07/26 19.18% 5.26% 7.21% 5.3% 7.2% 6.56% 1.81% 3.84% 4.7% 8.78%
2026/07/27 15.67% 16.33% 5.02% 1.8% 7.61% 3.49% 0.8% 3.67% 4.61% 3.97%
2026/07/28 15.23% 10.74% 5.46% 2.09% 6.73% 3.28% 4.48% 2.23% 5.46% 6.41%
2026/07/29 15.39% 15.6% 5.99% 3.71% 7.11% 7.69% 3.67% 3.38% 4.56% 6.85%
2026/07/30 15.57% 12.2% 7.71% 2.12% 7.58% 5.13% 2% 4.68% 5.76% 3.7%
2026/07/31 11.68% 11.01% 9.58% 6.74% 6.53% 6.48% 5.74% 4.44% 3.04% 2.37%
  • forbes.com
  • spectrum.com
  • starlink.com
  • xfinity.com
  • att.com
  • nordvpn.com
  • nordlayer.com
  • quantumfiber.com
  • t-mobile.com
  • verizon.com

Copyright © Adthena. All rights reserved.

In July 2026, Forbes.com led with fluctuating spend shares, peaking at 21.13% on July 8. Spectrum.com showed volatility, reaching 21.91% on July 14. Starlink.com maintained a steady presence, while Xfinity.com and ATT.com had modest shares. NordVPN.com and NordLayer.com had lower shares, with occasional spikes. QuantumFiber.com and T-Mobile.com showed consistent activity. Verizon.com experienced ups and downs, ending the month with a dip.

Market Exposure

Competitor Count for US Telecommunications Internet of Things

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

Competitor Count - Last month
Competitor Count - Last month
Date Competitor Count
2026/07/01 225
2026/07/02 221
2026/07/03 247
2026/07/04 230
2026/07/05 243
2026/07/06 241
2026/07/07 236
2026/07/08 233
2026/07/09 224
2026/07/10 257
2026/07/11 239
2026/07/12 234
2026/07/13 247
2026/07/14 232
2026/07/15 220
2026/07/16 222
2026/07/17 231
2026/07/18 199
2026/07/19 212
2026/07/20 195
2026/07/21 232
2026/07/22 264
2026/07/23 259
2026/07/24 259
2026/07/25 259
2026/07/26 273
2026/07/27 259
2026/07/28 244
2026/07/29 232
2026/07/30 236
2026/07/31 223

Copyright © Adthena. All rights reserved.

July saw fluctuating advertiser numbers, peaking at 273 on July 26. The month concluded with 223 advertisers, reflecting a dynamic landscape.

Campaign Efficiency

Market Loss & Market Gains for US Telecommunications Internet of Things

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

Market Loss & Market Gains - Last month
Market Loss & Market Gains - Last month
Name Market Trend
starlink.com 1.47%
t-mobile.com 0.58%
eero.com 0.29%
google.com 0.28%
spectrumspecial.com 0.26%
truecable.com -0.2%
hughesnet.com -0.26%
xfinity.com -0.36%
netgear.com -0.38%
amazon.com -0.58%

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Starlink.com soared with a 1.47 increase, while amazon.com dropped by 0.58. T-mobile.com gained 0.58, contrasting netgear.com’s 0.38 decline.

Campaign Efficiency

US Telecommunications Internet of Things Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

Date starlink.com forbes.com nordvpn.com amazon.com xfinity.com att.com spectrum.com verizon.com xfinityspecial.com t-mobile.com
2026/07/01 15.56% 7.6% 2.25% 3.35% 4.19% 7.94% 4.49% 4.97% 6.45% 2.44%
2026/07/02 12.82% 7.73% 3.02% 2.91% 3.42% 7.36% 4.08% 8.9% 6.09% 2.45%
2026/07/03 14.51% 9.03% 2.85% 2.66% 3.86% 5.48% 3.12% 2.72% 4.2% 1.52%
2026/07/04 15.18% 8.95% 4.12% 3.31% 5.04% 2.33% 3.28% 3.61% 6.87% 4.6%
2026/07/05 17.5% 8.95% 5.49% 3.88% 4.17% 7.42% 4.28% 6.37% 5.53% 1.79%
2026/07/06 9.39% 5.88% 3.26% 4.75% 7.36% 7.86% 4.52% 3.1% 6.52% 1.88%
2026/07/07 11.11% 9.82% 5.22% 4.46% 4.37% 6.32% 5.97% 3.64% 7.47% 4.89%
2026/07/08 11.03% 11.76% 5.41% 4.39% 1.49% 6.7% 5.22% 2.79% 3% 4.57%
2026/07/09 14.49% 8.45% 3.18% 3.82% 3.9% 7.65% 1.66% 4.84% 6.26% 4.58%
2026/07/10 16.86% 6.89% 3.76% 6.18% 1.54% 1.53% 3.51% 4.45% 3.56% 2.46%
2026/07/11 20.84% 5.98% 3.34% 4.87% 3.72% 7.26% 4.08% 3.77% 3.8% 2.37%
2026/07/12 14.26% 7.58% 2.68% 3.87% 3.25% 14.33% 3.92% 3.34% 3.3% 1.95%
2026/07/13 14.02% 7.52% 2.96% 6.81% 2.99% 14.14% 3.7% 5.9% 2.65% 1.66%
2026/07/14 14.46% 8.51% 2.66% 7.33% 2.35% 4.61% 7.33% 2.44% 3.63% 4.14%
2026/07/15 18.51% 6.63% 2.96% 4.2% 1.65% 6.48% 4.94% 1.75% 4.86% 3.88%
2026/07/16 15.4% 3.42% 1.41% 3.44% 4.19% 7.77% 4.17% 1.52% 4.51% 6.26%
2026/07/17 17.38% 4.27% 2.36% 2.53% 6.68% 11.91% 1.56% 6.49% 1.78% 5.19%
2026/07/18 17.77% 9.13% 1.81% 1.25% 2.85% 10.14% 4.38% 3.6% 2.06% 8.8%
2026/07/19 15.09% 6.07% 2.51% 4.25% 2.74% 6.63% 5.08% 4.35% 4.2% 5.65%
2026/07/20 16.87% 3.58% 5.88% 3.02% 3.04% 5.51% 1.71% 5.65% 2.55% 4.5%
2026/07/21 14.46% 8.51% 2.66% 7.33% 2.35% 4.61% 7.33% 2.44% 3.63% 4.14%
2026/07/22 16.12% 6.51% 3.63% 3.14% 4.48% 8.78% 4.92% 3.85% 0.68% 2.37%
2026/07/23 13.01% 7.57% 2.79% 4.21% 3.56% 9.89% 4.69% 3.54% 1.55% 5.51%
2026/07/24 17.91% 7.85% 3.5% 2.23% 3.6% 9.47% 3.48% 1.89% 3.99% 5.77%
2026/07/25 15.3% 10.43% 4.31% 3.58% 3.64% 9.21% 3% 4.6% 4.77% 3.04%
2026/07/26 16.61% 8.4% 4.79% 3.35% 3.92% 6.28% 2.26% 5.71% 6.28% 3.1%
2026/07/27 13.7% 7.46% 3.02% 3.75% 1.21% 7.82% 4.56% 2.79% 9.03% 3.5%
2026/07/28 11.37% 7.13% 3.24% 2.07% 1.84% 6.7% 2.94% 4.76% 9.86% 4.19%
2026/07/29 16.42% 9.26% 5.76% 4.28% 5.25% 9.08% 5.4% 4.3% 1.04% 3.75%
2026/07/30 15.57% 7.79% 4.22% 4.14% 3.25% 6.87% 3.44% 3.05% 8.4% 3.87%
2026/07/31 22.46% 7.53% 5.54% 5.2% 4.8% 4.06% 3.16% 2.96% 2.18% 1.77%
  • starlink.com
  • forbes.com
  • nordvpn.com
  • amazon.com
  • xfinity.com
  • att.com
  • spectrum.com
  • verizon.com
  • xfinityspecial.com
  • t-mobile.com

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Starlink’s impression share fluctuated, peaking at 22.46% on July 31. Forbes and NordVPN showed moderate stability, while Amazon and Xfinity had varied trends. Verizon and T-Mobile experienced fluctuations, ending lower.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for US Telecommunications Internet of Things

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

Google Text Ad Copy Insights & Creative Trends for US Telecommunications Internet of Things - Last month
  1. 1
    9 Best Sites to Buy a Domain - There's One Clear Winner 2026 https://www.forbes.com › web-hosting › domain-reg

    Forbes Recommended Best Tool of July 2026 For You To Find, Register & Buy A Hosting. Compare Leading Hosting Services – Find & Register the Perfect Domain Easily! Free Domain with Hosting.

  2. 2
    Optimize DNS Performance https://www.ibm.com › ns1 › connect

    Improve Network Reliability — Provide Secure Connections to Users Anywhere in the World with Advanced Traffic Steering.

  3. 3
    Up to 1 Gig for $45/mo | Plus $40/mo off AT&T Wireless https://www.quantumfiber.com

    Get up to 1 Gig for $45 /mo. Plus $40/mo off AT&T Wireless for 1 year. Ltd. avail/areas. Welcome To The Multi-Gig Era. Choose Up To 940 Mbps Of Internet Speed And Reliability. High Speed Internet.

  4. 4
    Starlink https://www.starlink.com

    High-Speed Internet — World’s most advanced satellite technology delivering high-speed, low-latency internet. Get fast...

  5. 5
    Virtual Network Services - Secure & Reliable https://www.verizon.com › virtual › network-service

    Simplify management and control capital expense with an on-demand virtual network.

Copyright © Adthena. All rights reserved.

In the competitive landscape of Google’s PPC, Forbes leads with a clear winner narrative for domain registration. IBM emphasizes network reliability, while Quantum Fiber offers enticing discounts on high-speed internet. Starlink showcases advanced satellite technology, and Verizon highlights secure virtual network services.

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