US Telecommunications Internet of Things - PPC Market Share Analysis November 2025

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the US Internet of Things category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Internet of Things – US

Google AI Overview visibility for Telecommunications Internet of Things US

See how often AIOs appear and how search intent is distributed across buying signals.

AIO Frequency

How often a Google AI overview appears on search terms relevant to this category.

Frequency Percentage
Frequency 29.9870607014
70.0129392986
29%

Complex Query Frequency

A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.

Frequency Percentage
Frequency 31
69
31%

Search Intent Distribution

Breakdown of search queries by their underlying goal.

Intent Distribution
Investigational 7%
Transactional 7%
Navigational 4%
Seasonal 0%
Local 1%
Problem Solving 21%

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Market Exposure

Share of Clicks for top 10 US Telecommunications Internet of Things brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

Share of Clicks - Last month
Share of Clicks - Last month
Domain Share of clicks
att.com 11.01
xfinity.com 8.71
t-mobile.com 8.15
starlink.com 7.4
xfinityspecial.com 7.21
vpnpro.com 5.51
forbes.com 5.32
verizon.com 5.23
bestbuy.com 3.5
nordvpn.com 3.42
others 34.54
  • att.com - 11.01%
  • xfinity.com - 8.71%
  • t-mobile.com - 8.15%
  • starlink.com - 7.4%
  • xfinityspecial.com - 7.21%
  • vpnpro.com - 5.51%
  • forbes.com - 5.32%
  • verizon.com - 5.23%
  • bestbuy.com - 3.5%
  • nordvpn.com - 3.42%
  • others - 34.54%

Copyright © Adthena. All rights reserved.

In the PPC landscape, AT&T leads with 11.01% click share, followed by Xfinity at 8.71%. ‘Others’ collectively dominate with 34.54%.

Market Exposure

Share of Spend for the top 10 US Telecommunications Internet of Things brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

Share of Spend - Last Month
Share of Spend - Last Month
Date t-mobile.com att.com starlink.com verizon.com xfinity.com xfinityspecial.com vpnpro.com forbes.com bestbuy.com spectrum.com
2025/10/01 3.53% 9.18% 8.51% 6.73% 12.54% 6.26% 0.98% 2.52% 1.78% 0.98%
2025/10/02 7.42% 11.47% 5.26% 4.72% 6.33% 6.17% 6.28% 6.74% 0.61% 5.48%
2025/10/03 13.33% 4.89% 3.96% 7.12% 7.55% 6.91% 4.35% 4.84% 0.3% 4.88%
2025/10/04 8.55% 6.4% 6.02% 10.29% 10.83% 7.3% 2.25% 0.58% 0.95% 1.15%
2025/10/05 4.81% 6.87% 7.33% 3.48% 10.05% 3.41% 2.27% 4.52% 0.48% 8.29%
2025/10/06 8.48% 10.92% 5.29% 2.79% 3.28% 3.68% 10.64% 6.19% 0.9% 3.9%
2025/10/07 8.58% 18.65% 5.03% 3.99% 9.39% 7.19% 4.87% 7.05% 1.41% 3.64%
2025/10/08 12.35% 17.2% 9.49% 4.16% 4.7% 9.52% 2.81% 0.8% 2.95% 1.41%
2025/10/09 11.5% 18.66% 6.93% 1.82% 10% 13.13% 1.75% 2.08% 1.31% 1.73%
2025/10/10 11.98% 12.68% 7.66% 1.51% 3.7% 6.97% 5.51% 4.03% 1.49% 4.78%
2025/10/11 3.52% 13.13% 6.63% 11.03% 6.58% 7.85% 7.64% 5.87% 0.9% 5.1%
2025/10/12 9.92% 7.69% 2.57% 12.24% 8.97% 8.76% 4.2% 6.63% 0.76% 3.85%
2025/10/13 3.43% 11.93% 7.17% 6.78% 9.57% 4.85% 5.48% 2.74% 1.15% 5.19%
2025/10/14 7.26% 11.97% 3.53% 2.79% 17.12% 13.75% 2.28% 3.85% 0.21% 4.14%
2025/10/15 12.39% 15.63% 5.11% 2.53% 15.02% 10.47% 5.39% 6.79% 0.18% 3.95%
2025/10/16 9.13% 10.4% 9.02% 3.55% 9.78% 10.42% 8.1% 8.77% 0.83% 5.23%
2025/10/17 15.78% 11.96% 5.55% 1.32% 7.74% 7.21% 5.72% 5.6% 2.96% 3.97%
2025/10/18 5.15% 8.26% 3.6% 7.56% 7.23% 6.35% 4.69% 4.74% 7.29% 4.75%
2025/10/19 11.25% 8.65% 6.5% 4.35% 9.99% 4.52% 3.7% 4.14% 4.32% 4.45%
2025/10/20 5.09% 8.37% 7.28% 2.28% 7.55% 4.72% 5.93% 4.62% 7.84% 10.1%
2025/10/21 5.16% 6.5% 11.66% 4.12% 9.02% 3.62% 8.92% 4.05% 9.99% 2.57%
2025/10/22 9.27% 10.73% 7.36% 5.36% 6.2% 5.12% 8.09% 9% 2.18% 2.44%
2025/10/23 7.59% 10.51% 8.65% 5.59% 5.62% 9.93% 8.6% 6.24% 4.49% 3.48%
2025/10/24 10.32% 12.37% 6.33% 2.92% 13.85% 10.13% 4.54% 3.53% 5.48% 3.22%
2025/10/25 10.87% 10.24% 4.56% 4.01% 10.93% 6.37% 7.14% 4.1% 3.59% 3.52%
2025/10/26 8.1% 7.96% 12.11% 8.76% 7.4% 4.23% 8.98% 5.29% 7.97% 2.34%
2025/10/27 4.88% 15.19% 3.58% 2.4% 9.42% 6.79% 3.34% 5.04% 4.5% 5%
2025/10/28 9.42% 12.34% 4.93% 9.12% 10.3% 6.6% 5.07% 5.22% 5.01% 3.17%
2025/10/29 13.71% 15.02% 9.25% 6.01% 7.41% 5.07% 2.7% 4.37% 5.62% 1.59%
2025/10/30 13.88% 13.67% 5.8% 6.77% 6.43% 12.79% 5.93% 4.56% 3.08% 0.91%
2025/10/31 11.87% 10.88% 8.66% 6.79% 6.35% 4.72% 4.37% 4.21% 3.49% 1.94%
  • t-mobile.com
  • att.com
  • starlink.com
  • verizon.com
  • xfinity.com
  • xfinityspecial.com
  • vpnpro.com
  • forbes.com
  • bestbuy.com
  • spectrum.com

Copyright © Adthena. All rights reserved.

In October 2025, T-Mobile’s PPC spend fluctuated, peaking at 15.78% on the 17th. AT&T maintained a strong presence, with a high of 18.66% on the 9th. Starlink and Verizon showed varied trends, while Xfinity and Xfinityspecial had notable spikes mid-month. By month’s end, T-Mobile and AT&T led the spend share.

Market Exposure

Competitor Count for US Telecommunications Internet of Things

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

Competitor Count - Last month
Competitor Count - Last month
Date Competitor Count
2025/10/01 305
2025/10/02 275
2025/10/03 263
2025/10/04 262
2025/10/05 268
2025/10/06 266
2025/10/07 267
2025/10/08 278
2025/10/09 265
2025/10/10 280
2025/10/11 250
2025/10/12 265
2025/10/13 269
2025/10/14 262
2025/10/15 271
2025/10/16 265
2025/10/17 293
2025/10/18 296
2025/10/19 293
2025/10/20 319
2025/10/21 304
2025/10/22 301
2025/10/23 281
2025/10/24 284
2025/10/25 271
2025/10/26 271
2025/10/27 278
2025/10/28 269
2025/10/29 258
2025/10/30 254
2025/10/31 258

Copyright © Adthena. All rights reserved.

October began with 305 advertisers, dipped mid-month, then peaked at 319 on the 20th. The month concluded with 258 advertisers, reflecting a dynamic landscape.

Campaign Efficiency

Market Loss & Market Gains for US Telecommunications Internet of Things

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

Market Loss & Market Gains - Last month
Market Loss & Market Gains - Last month
Name Market Trend
bestbuy.com 4.31%
beenverified.com 1.69%
verizon.com 1.33%
t-mobile.com 0.74%
versa-networks.com 0.61%
forbes.com -1.19%
nordvpn.com -1.3%
xfinityspecial.com -1.32%
att.com -1.32%
starlink.com -1.45%

Copyright © Adthena. All rights reserved.

Bestbuy.com surged with a 4.31% click share increase, while starlink.com dropped by 1.45%.

Campaign Efficiency

US Telecommunications Internet of Things Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

Date att.com t-mobile.com starlink.com verizon.com xfinity.com bestbuy.com vpnpro.com forbes.com xfinityspecial.com spectrum.com
2025/10/01 8.31% 2.21% 9.82% 5.73% 11.75% 2.59% 0.95% 2.31% 5.95% 0.68%
2025/10/02 11.24% 5.66% 6.8% 4.67% 6.55% 1% 5.97% 6.9% 6.68% 3.31%
2025/10/03 4.54% 8.94% 4.45% 7.23% 7.36% 0.41% 4.11% 4.68% 6.53% 2.61%
2025/10/04 5.93% 5.96% 7.79% 9.64% 11.37% 1.49% 2.28% 0.76% 7.29% 1.28%
2025/10/05 6.93% 3.55% 9.68% 3.89% 10.77% 0.81% 2.71% 5.32% 3.54% 5.28%
2025/10/06 10.18% 5.61% 7.05% 2.67% 3.41% 1.56% 11.45% 7.25% 3.4% 2.49%
2025/10/07 15.5% 5.59% 6.76% 3.63% 8.9% 2.45% 5.4% 8.2% 6.41% 2.33%
2025/10/08 14.68% 7.16% 11.69% 3.66% 4.29% 4.26% 3.42% 1.12% 7.99% 1.19%
2025/10/09 15.58% 7.25% 9.78% 1.95% 9.4% 2.17% 1.95% 2.93% 11.1% 1.63%
2025/10/10 10.46% 7.04% 10.54% 1.71% 3.95% 2.34% 5.73% 5% 5.63% 3.93%
2025/10/11 10.44% 2.15% 8.96% 9.62% 5.96% 1.3% 8.33% 6.73% 6.1% 4.61%
2025/10/12 6.79% 5.54% 3.66% 10.37% 7.82% 1.32% 5.64% 8.69% 6.45% 3.53%
2025/10/13 9.21% 2.19% 9.49% 6.19% 8.59% 1.61% 6.11% 3.31% 3.52% 4.84%
2025/10/14 9.4% 4.23% 4.94% 3.08% 13.72% 0.38% 3.5% 5.19% 10.56% 4.46%
2025/10/15 11.83% 6.83% 7.16% 2.64% 12.16% 0.3% 7.25% 9.07% 7.65% 3.97%
2025/10/16 7.66% 5.56% 11.82% 3.85% 8.52% 1.1% 10.1% 10.99% 6.97% 5.27%
2025/10/17 9.13% 9.23% 6.98% 1.51% 6.63% 4.33% 6.91% 7.07% 5.12% 4.36%
2025/10/18 5.79% 3.19% 3.99% 6.97% 5.84% 10.67% 5.24% 5.05% 4.32% 4.68%
2025/10/19 6.41% 6.1% 6.88% 4.1% 9.69% 6.55% 3.8% 4.76% 3.46% 4.63%
2025/10/20 6.67% 3.3% 7.8% 2.45% 6.44% 10.17% 5.28% 4.45% 3.7% 9.37%
2025/10/21 5.48% 3.59% 12.09% 3.61% 8.27% 11.76% 8.05% 3.98% 2.96% 2.98%
2025/10/22 9.58% 6.15% 7.52% 5.77% 5.89% 2.79% 7.6% 8.51% 4.64% 2.83%
2025/10/23 9.32% 5.06% 9.12% 5.79% 5.09% 5.78% 7.83% 6.16% 8.14% 4.15%
2025/10/24 11.44% 7.22% 5.97% 3.78% 12.99% 5.14% 3.9% 3.68% 8.54% 3.89%
2025/10/25 9.86% 7.96% 5.01% 4.46% 10.16% 4.11% 6.73% 5.03% 5.35% 4.2%
2025/10/26 7.21% 5.13% 11.23% 9.81% 6.84% 8.49% 7.49% 5.27% 3.42% 2.52%
2025/10/27 13.57% 3.72% 3.6% 2.47% 8.27% 4.84% 2.7% 4.84% 5.82% 5.51%
2025/10/28 11.41% 6.32% 5.75% 9.53% 9.44% 5.87% 5.55% 5.63% 5.59% 3.68%
2025/10/29 13.09% 9.48% 8.81% 5.7% 6.91% 5.61% 2.82% 4.76% 4.36% 1.71%
2025/10/30 12.72% 10.24% 6.4% 6.71% 6.34% 3.91% 5.66% 4.84% 11.18% 1.19%
2025/10/31 10.15% 9.99% 9.07% 6.42% 5.81% 4.46% 4.34% 4.31% 4.01% 2.19%
  • att.com
  • t-mobile.com
  • starlink.com
  • verizon.com
  • xfinity.com
  • bestbuy.com
  • vpnpro.com
  • forbes.com
  • xfinityspecial.com
  • spectrum.com

Copyright © Adthena. All rights reserved.

In October 2025, AT&T’s impression share fluctuated, peaking mid-month. T-Mobile and Starlink showed varied trends, while Verizon and Xfinity had notable spikes. The month concluded with diverse performances across advertisers.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for US Telecommunications Internet of Things

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

Google Text Ad Copy Insights & Creative Trends for US Telecommunications Internet of Things - Last month
  1. 1
    AT&T Fiber® | Get 1 GIG for $37/mo with AT&T https://www.att.com

    Order Before it's Too Late! Get Your Home Fast Internet by Switching to AT&T Fiber®. Save over $600/yr When You Bundle Eligible Wireless and Home Internet with AT&T.

  2. 2
    AWS VPN https://aws.amazon.com › aws › vpn

    Get Started with AWS VPN — Deploy Secure, Reliable & Scalable Websites, Apps or Processes With Free Cloud Computing.

  3. 3
    Starlink https://www.starlink.com

    Reliable High-Speed Internet — World’s most advanced satellite technology delivering high-speed, low-latency internet. Starlink...

  4. 4
    T-Mobile® Home Internet - $35/mo with 5-Year Guarantee https://www.t-mobile.com › home-internet

    Get unlimited 5G home Wi-Fi starting at $35/mo. Secure your rate for 5 years, guaranteed.

  5. 5
    Sase VPN - Request Your Free Demo https://www.versa-networks.com

    Versa SASE makes it easy to protect and connect users globally - anywhere, anytime.

Copyright © Adthena. All rights reserved.

In the competitive landscape of Google PPC, AT&T Fiber® entices with a $37/month gigabit offer, emphasizing savings and bundling. AWS VPN highlights secure, scalable cloud solutions. Starlink showcases cutting-edge satellite internet. T-Mobile® offers affordable, guaranteed 5G home Wi-Fi. Versa Networks promotes global connectivity with SASE VPN demos.

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