US Telecommunications Internet of Things - PPC Market Share Analysis January 2026

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the US Internet of Things category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Internet of Things – US

Google AI Overview visibility for Telecommunications Internet of Things US

See how often AIOs appear and how search intent is distributed across buying signals.

AIO Frequency

How often a Google AI overview appears on search terms relevant to this category.

Frequency Percentage
Frequency 34.1877668188
65.8122331812
34%

Complex Query Frequency

A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.

Frequency Percentage
Frequency 26
74
26%

Search Intent Distribution

Breakdown of search queries by their underlying goal.

Intent Distribution
Investigational 6%
Transactional 6%
Navigational 4%
Seasonal 0%
Local 1%
Problem Solving 19%

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Market Exposure

Share of Clicks for top 10 US Telecommunications Internet of Things brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

Share of Clicks - Last month
Share of Clicks - Last month
Domain Share of clicks
starlink.com 27.5
xfinity.com 8.53
spectrum.com 8.39
t-mobile.com 7.36
att.com 5.84
xfinityspecial.com 4.68
verizon.com 3.93
vpnpro.com 2.97
forbes.com 2.71
quantumfiber.com 2.39
others 25.7
  • starlink.com - 27.5%
  • xfinity.com - 8.53%
  • spectrum.com - 8.39%
  • t-mobile.com - 7.36%
  • att.com - 5.84%
  • xfinityspecial.com - 4.68%
  • verizon.com - 3.93%
  • vpnpro.com - 2.97%
  • forbes.com - 2.71%
  • quantumfiber.com - 2.39%
  • others - 25.7%

Copyright © Adthena. All rights reserved.

Starlink.com leads with 27.5% click share, followed by ‘others’ at 25.7%. Xfinity.com and Spectrum.com trail with 8.53% and 8.39%, respectively.

Market Exposure

Share of Spend for the top 10 US Telecommunications Internet of Things brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

Share of Spend - Last Month
Share of Spend - Last Month
Date vpnpro.com forbes.com nordvpn.com spectrum.com att.com xfinity.com verizon.com t-mobile.com comcast.com xfinityspecial.com
2026/01/01 11.4% 5.55% 5.95% 16.37% 7.83% 9.29% 4.33% 5.93% 1.58% 3.33%
2026/01/02 15.69% 9.94% 5.65% 14.74% 5.49% 9.74% 2.51% 6.06% 0.68% 2.83%
2026/01/03 13.53% 14.04% 7.22% 9.46% 6.16% 9.57% 2.19% 4.18% 1.86% 2.3%
2026/01/04 13.38% 10.56% 6.87% 11.79% 6.09% 7.38% 3.3% 5.11% 1% 4.11%
2026/01/05 9.31% 9.45% 5.96% 10.48% 4.09% 6.07% 5.97% 4.63% 2.42% 5.8%
2026/01/06 10.14% 4.13% 4.64% 6.43% 11.82% 5.59% 6.55% 1.31% 0.26% 4.48%
2026/01/07 11.07% 8.18% 4.6% 14.79% 4.23% 6.08% 2.45% 4.37% 1.84% 5.82%
2026/01/08 11.54% 7.57% 8.17% 10.61% 4.16% 8.84% 4.35% 5.94% 2.21% 3.3%
2026/01/09 6.43% 3.19% 2.53% 10.59% 2.06% 6.09% 11.66% 8.19% 1.21% 8.13%
2026/01/10 8.4% 8.25% 6.51% 10% 3.64% 5.92% 1.72% 5.26% 17.79% 2.81%
2026/01/11 12.21% 10.12% 10% 11.79% 4.79% 9.38% 5.31% 2.68% 2.8% 3.32%
2026/01/12 11.66% 5.1% 8.68% 10.26% 1.62% 10.23% 4.2% 3.86% 4.23% 5.25%
2026/01/13 8.12% 6.27% 7.37% 13.17% 1.19% 5.73% 8.97% 4.64% 2.96% 4.69%
2026/01/14 5.81% 7.97% 2.77% 14.14% 1.14% 8.19% 6.51% 3.57% 4.12% 6.48%
2026/01/15 9.38% 10.24% 5.67% 10.71% 4.92% 6.29% 2.76% 3.03% 3.48% 3.88%
2026/01/16 6.43% 3.18% 2.53% 10.59% 2.06% 6.09% 11.65% 8.19% 1.21% 8.13%
2026/01/17 5.64% 5.66% 5% 13.42% 8.72% 11.14% 2.43% 5.75% 3.85% 4.15%
2026/01/18 11.17% 9.63% 8.32% 14.29% 2.51% 4.98% 2.92% 5.44% 1.43% 2.8%
2026/01/19 7.46% 6.75% 4.05% 10.84% 1.67% 8.12% 2.74% 6.12% 4.09% 3.22%
2026/01/20 8.11% 6.27% 7.37% 13.16% 1.19% 5.73% 8.97% 4.64% 2.96% 4.69%
2026/01/21 7.26% 7.16% 8.98% 9.19% 5.15% 9.18% 2.04% 4.14% 3.7% 4.8%
2026/01/22 7.54% 8.04% 5.62% 10.37% 2.92% 10.81% 3.06% 3.99% 3.55% 3.02%
2026/01/23 8.66% 9.83% 4.78% 11.67% 4.47% 9.23% 1.29% 6.03% 2.47% 1.53%
2026/01/24 9.68% 9.42% 5.38% 6.26% 10.21% 11.99% 1.62% 4.22% 6.23% 1.1%
2026/01/25 9.9% 7.57% 5.1% 9.21% 13% 8.66% 1.31% 3.63% 5.94% 1.37%
2026/01/26 9.71% 5.99% 2.45% 8.56% 10.99% 7.97% 1.27% 6.17% 4.56% 5.73%
2026/01/27 10.22% 8.82% 1.61% 9.1% 4.07% 9.02% 6.52% 5.55% 3.3% 4.22%
2026/01/28 11.51% 8.65% 5.71% 7.92% 2.55% 9.21% 4.91% 4.38% 5.66% 2.39%
2026/01/29 9.33% 8.39% 4.95% 8.55% 4.62% 5.37% 6.21% 6.67% 2.92% 2.05%
2026/01/30 9.58% 8.48% 3% 9.77% 12.85% 8.35% 1.47% 7.46% 4.53% 3.56%
2026/01/31 18.77% 13.63% 9.87% 9.34% 7.7% 5.94% 4.94% 3.87% 2.64% 0.61%
  • vpnpro.com
  • forbes.com
  • nordvpn.com
  • spectrum.com
  • att.com
  • xfinity.com
  • verizon.com
  • t-mobile.com
  • comcast.com
  • xfinityspecial.com

Copyright © Adthena. All rights reserved.

In January 2026, vpnpro.com saw a rollercoaster ride, peaking at 18.77% on the 31st. Forbes.com had a steady climb, ending at 13.63%. Spectrum.com maintained a strong presence, while NordVPN fluctuated, closing at 9.87%.

Market Exposure

Competitor Count for US Telecommunications Internet of Things

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

Competitor Count - Last month
Competitor Count - Last month
Date Competitor Count
2026/01/01 251
2026/01/02 256
2026/01/03 253
2026/01/04 252
2026/01/05 257
2026/01/06 278
2026/01/07 254
2026/01/08 228
2026/01/09 247
2026/01/10 260
2026/01/11 243
2026/01/12 261
2026/01/13 271
2026/01/14 251
2026/01/15 239
2026/01/16 247
2026/01/17 241
2026/01/18 222
2026/01/19 247
2026/01/20 271
2026/01/21 254
2026/01/22 227
2026/01/23 244
2026/01/24 228
2026/01/25 224
2026/01/26 252
2026/01/27 241
2026/01/28 230
2026/01/29 223
2026/01/30 225
2026/01/31 209

Copyright © Adthena. All rights reserved.

January saw fluctuating advertiser numbers, peaking at 278 on January 6th. The month concluded with a decline, ending at 209.

Campaign Efficiency

Market Loss & Market Gains for US Telecommunications Internet of Things

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

Market Loss & Market Gains - Last month
Market Loss & Market Gains - Last month
Name Market Trend
att.com 3.43%
starlink.com 3.22%
att-promotions.com 0.97%
xfinity.com 0.89%
cox.com 0.65%
inmyarea.com -0.64%
tp-link.com -0.65%
spectrum.com -0.96%
xfinityspecial.com -2.32%
verizon.com -3.12%

Copyright © Adthena. All rights reserved.

Verizon and Xfinityspecial saw declines, while Starlink and ATT surged, capturing significant click share growth.

Campaign Efficiency

US Telecommunications Internet of Things Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

Date vpnpro.com att.com starlink.com forbes.com xfinity.com spectrum.com nordvpn.com verizon.com t-mobile.com xfinityspecial.com
2026/01/01 6.89% 9.55% 5.49% 3.74% 12.32% 6.43% 3.47% 6.62% 5.71% 7.56%
2026/01/02 9.83% 6.47% 6.81% 7.16% 15.01% 5.96% 4.24% 2.36% 6.17% 5.32%
2026/01/03 8.15% 7.81% 8.41% 9.4% 13.54% 5.19% 4.59% 3.29% 3.63% 4.57%
2026/01/04 7.38% 8.26% 9.02% 6.82% 12.25% 4.95% 4.42% 1.92% 5.8% 8.26%
2026/01/05 4.87% 4.09% 9.65% 5.04% 9.75% 3.99% 3.16% 4.95% 3.56% 11.35%
2026/01/06 5.37% 12.67% 8% 2.79% 9.1% 2.66% 3.02% 6.46% 0.75% 8.07%
2026/01/07 5.87% 5.46% 6.06% 5.23% 5.96% 6.75% 3.06% 2.36% 4.88% 13.46%
2026/01/08 7.75% 4.37% 10.7% 5.52% 11.3% 4.8% 4.2% 5.93% 4.05% 7.68%
2026/01/09 2.91% 1.56% 4.14% 1.96% 5.23% 3.34% 1.34% 15.43% 7.13% 15.03%
2026/01/10 5.47% 2.74% 11.65% 5.7% 9.84% 4.81% 3.37% 1.11% 5.93% 6.83%
2026/01/11 7.4% 6.77% 9.43% 6.91% 10.79% 7.64% 6.12% 8.12% 1.73% 6.89%
2026/01/12 6.72% 1.65% 5.93% 3.42% 10.95% 3.93% 4.45% 4.19% 2.36% 12.18%
2026/01/13 3.41% 0.6% 7.9% 3.78% 6.22% 4.09% 2.97% 11.34% 2.27% 9.83%
2026/01/14 3.54% 1.04% 11.32% 5.12% 6.9% 5.72% 2.67% 10.6% 2.08% 13.99%
2026/01/15 5.91% 6.2% 4.48% 6.55% 4.32% 4.27% 5.04% 2.12% 1.89% 8.39%
2026/01/16 2.91% 1.56% 4.14% 1.96% 5.23% 3.34% 1.34% 15.43% 7.13% 15.03%
2026/01/17 3.17% 11.18% 9.86% 3.69% 18.55% 5.1% 3% 1.7% 5.77% 9.64%
2026/01/18 6.91% 4.46% 12.08% 6.8% 7.07% 6.57% 5.58% 2% 6.59% 7.64%
2026/01/19 4.08% 1.25% 4.59% 4.21% 9.38% 3.47% 2.97% 1.88% 7.64% 6.03%
2026/01/20 3.41% 0.6% 7.9% 3.78% 6.22% 4.09% 2.97% 11.34% 2.27% 9.83%
2026/01/21 4.4% 6.86% 6.73% 4.52% 12.12% 3.35% 5.13% 1.06% 2.24% 11.77%
2026/01/22 5.75% 4.6% 6.38% 5.72% 10.52% 5.37% 3.14% 2.57% 2.73% 7.91%
2026/01/23 4.86% 6.17% 4.92% 6.78% 15.68% 4.98% 3.16% 0.76% 5.81% 3.32%
2026/01/24 5.82% 15.68% 6% 6.33% 15.9% 2.74% 3.51% 1.08% 2.55% 2.97%
2026/01/25 6.06% 18.92% 8.53% 5.39% 9.36% 3.44% 3.03% 1.11% 2.33% 2.94%
2026/01/26 5.06% 14.58% 9.1% 3.34% 8.95% 2.69% 1.4% 0.82% 4.94% 12.75%
2026/01/27 5.5% 2.62% 11.45% 5.35% 9.58% 2.76% 1.38% 7.73% 4.43% 9.2%
2026/01/28 7.16% 1.54% 16.13% 6.41% 10.23% 3.23% 3.71% 5.31% 2.65% 6.86%
2026/01/29 5.79% 3.04% 15.58% 5.22% 3.41% 2.83% 2.61% 7.61% 3.65% 3.52%
2026/01/30 5.34% 14.26% 11.9% 4.95% 8.69% 2.9% 1.81% 0.73% 7.35% 7.36%
2026/01/31 11.91% 11.67% 9.95% 9.57% 8.06% 7.2% 5.62% 3.59% 2.52% 0.45%
  • vpnpro.com
  • att.com
  • starlink.com
  • forbes.com
  • xfinity.com
  • spectrum.com
  • nordvpn.com
  • verizon.com
  • t-mobile.com
  • xfinityspecial.com

Copyright © Adthena. All rights reserved.

In January 2026, Starlink.com surged mid-month, peaking at 16.13% on the 28th. Xfinity.com started strong, dipped, then rebounded. Xfinityspecial.com fluctuated, ending at 0.45%. VPNpro.com spiked on the 31st, reaching 11.91%.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for US Telecommunications Internet of Things

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

Google Text Ad Copy Insights & Creative Trends for US Telecommunications Internet of Things - Last month
  1. 1
    Internet In Miami - Top 5 Internet Providers http://www.inmyarea.com › deals › internet+in+miami

    Shop, Compare And Learn About Our Top 5 Internet Providers Near You! Free Quote. Find Incredible Upload/Download Speeds Near You Fit For Your...

  2. 2
    Starlink https://www.starlink.com

    Reliable High-Speed Internet — World’s most advanced satellite technology delivering high-speed, low-latency internet. Starlink provide connectivity to the most remote and rural communities around the world.

  3. 3
    T-Mobile® 5G Home Internet - Home Wi-Fi Without the Hassle https://www.t-mobile.com

    Get fast home Wi-Fi for $35/mo w/ qual'd voice line, AutoPay, plus taxes/fees. Learn more.

  4. 4
    Verizon Fios Home Internet - Save $15/mo for 3 Years https://www.verizon.com

    For a limited time, save $15 off/mo. for 3 years ($540 in savings) with Fios internet.

  5. 5
    Internet Miami | $40/mo WiFi Internet https://www.xfinityspecial.com

    Stop paying more every year. Keep the same rate with 5 year price lock. Start saving now. It's fast ...

Copyright © Adthena. All rights reserved.

In the competitive world of internet services, five top-performing ads stand out. Inmyarea.com highlights local options, emphasizing choice and speed. Starlink showcases its cutting-edge satellite technology for remote areas. T-Mobile offers hassle-free 5G home internet at an affordable price. Verizon Fios tempts with significant savings over three years. Xfinityspecial.com promises stable pricing with a five-year lock, ensuring long-term savings. Each ad uniquely appeals to different consumer needs, from advanced technology to cost-effective solutions.

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