US Telecommunications Internet of Things - PPC Market Share Analysis May 2026

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the US Internet of Things category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Internet of Things – US

Google AI Overview visibility for Telecommunications Internet of Things US

See how often AIOs appear and how search intent is distributed across buying signals.

AIO Frequency

How often a Google AI overview appears on search terms relevant to this category.

Frequency Percentage
Frequency 41.538475659
58.461524341
41%

Complex Query Frequency

A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.

Frequency Percentage
Frequency 22
78
22%

Search Intent Distribution

Breakdown of search queries by their underlying goal.

Intent Distribution
Investigational 7%
Transactional 8%
Navigational 6%
Seasonal 0%
Local 1%
Problem Solving 14%

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Market Exposure

Share of Clicks for top 10 US Telecommunications Internet of Things brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

Share of Clicks - Last month
Share of Clicks - Last month
Domain Share of clicks
starlink.com 34.07
att.com 10.64
spectrum.com 9.18
t-mobile.com 4.92
xfinity.com 4.76
quantumfiber.com 4.1
truecable.com 3.24
verizon.com 2.35
xfinityspecial.com 2.16
amazon.com 1.62
others 22.96
  • starlink.com - 34.07%
  • att.com - 10.64%
  • spectrum.com - 9.18%
  • t-mobile.com - 4.92%
  • xfinity.com - 4.76%
  • quantumfiber.com - 4.1%
  • truecable.com - 3.24%
  • verizon.com - 2.35%
  • xfinityspecial.com - 2.16%
  • amazon.com - 1.62%
  • others - 22.96%

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Starlink.com leads with 34.07% click share, followed by others at 22.96%. ATT.com and Spectrum.com trail with 10.64% and 9.18%, respectively.

Market Exposure

Share of Spend for the top 10 US Telecommunications Internet of Things brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

Share of Spend - Last Month
Share of Spend - Last Month
Date verizon.com spectrum.com att.com forbes.com xfinity.com starlink.com quantumfiber.com t-mobile.com nordvpn.com vpnpro.com
2026/05/01 6.34% 18.23% 13.19% 2.32% 5.12% 8.54% 4.54% 3.15% 2.14% 2.32%
2026/05/02 4.54% 17.12% 7.99% 2.49% 5.72% 10.75% 9.73% 4.7% 4.01% 4.7%
2026/05/03 3.75% 9.28% 14% 2.57% 5.85% 12.68% 9.78% 5.41% 1.57% 2.79%
2026/05/04 11.67% 17.15% 12.83% 1.59% 3.33% 4.82% 7.97% 4.65% 3.13% 1.46%
2026/05/05 7.56% 13.82% 14.8% 1.93% 6.09% 4.61% 6.27% 4.6% 1.41% 3.66%
2026/05/06 4.52% 12.47% 13.01% 4.8% 5.35% 5.27% 5.05% 5.74% 5.49% 2.63%
2026/05/07 7.46% 13.54% 13.4% 2.76% 5.47% 7.4% 7.58% 5.24% 2.79% 4.13%
2026/05/08 5.53% 12.71% 8.45% 3.54% 5.91% 8.17% 6.27% 5.53% 4.29% 4.93%
2026/05/09 4.85% 15.55% 9.62% 4.67% 6.5% 6.86% 4.72% 4.6% 5.29% 4.24%
2026/05/10 7.24% 15.7% 10.68% 3.72% 8.25% 4.99% 5.36% 3.48% 4.68% 7.69%
2026/05/11 4.64% 18.35% 11.43% 2.2% 4.97% 4.67% 4.65% 4.99% 6.21% 5.23%
2026/05/12 3.57% 13.71% 7.67% 3.17% 6.45% 5.45% 4.02% 3.59% 6% 5.69%
2026/05/13 3.88% 15.67% 5.96% 3.73% 8.23% 8.51% 5.25% 4.59% 4.51% 3.75%
2026/05/14 2.58% 15.56% 12.51% 3.08% 5.54% 8.05% 6.23% 3.5% 2.63% 2.67%
2026/05/15 5.53% 12.7% 8.43% 3.54% 5.9% 8.16% 6.26% 5.52% 4.29% 4.92%
2026/05/16 3.96% 11.82% 7.97% 4.09% 10.73% 7.3% 2.66% 2.55% 4.16% 5.37%
2026/05/17 3.34% 14.36% 11.23% 3.66% 10.98% 4.61% 3.69% 2.89% 3.13% 7.91%
2026/05/18 3.21% 14.86% 11.28% 3.61% 7.29% 5.71% 5.34% 2.9% 4.46% 1.68%
2026/05/19 0.49% 8.43% 6.67% 2.97% 8.56% 9.48% 7.53% 4.09% 5.23% 4.74%
2026/05/20 2.76% 11.79% 10.4% 2.96% 9.21% 6.38% 4.16% 2.97% 4.53% 5.86%
2026/05/21 4.33% 10.9% 10.92% 4.47% 9.25% 6.41% 4.11% 3.5% 2.17% 4.51%
2026/05/22 8.36% 10.49% 8.86% 5.65% 7.96% 8.03% 3.69% 0.88% 3.88% 1.8%
2026/05/23 10.14% 1.92% 10.66% 6.02% 10.74% 4.93% 5.27% 3.22% 5.99% 3.46%
2026/05/24 10.39% 16.64% 9.22% 3.06% 8.03% 5.49% 5.19% 3.77% 4.15% 2.2%
2026/05/25 9.49% 16.45% 11.37% 2.13% 3.73% 3.84% 4.11% 3.6% 2.89% 1.1%
2026/05/26 10.67% 10.56% 8.95% 3.57% 7.16% 5.07% 4.3% 3.16% 3.38% 1.48%
2026/05/27 6.48% 14.87% 7.19% 3.55% 9.35% 5.45% 4.09% 3.45% 3.56% 1.94%
2026/05/28 11.84% 13.55% 11.34% 2.42% 7.13% 5.76% 3.12% 4.12% 1.52% 1.57%
2026/05/29 7.77% 12.1% 10.07% 2.5% 6.15% 4.59% 4.44% 4.29% 2.25% 0.8%
2026/05/30 8.97% 17.36% 9.82% 3.68% 7.92% 4.71% 4.61% 3.71% 3.39% 3.9%
2026/05/31 13.3% 12.17% 8.64% 7.51% 7.42% 5.18% 3.99% 3.27% 3.06% 1.82%
  • verizon.com
  • spectrum.com
  • att.com
  • forbes.com
  • xfinity.com
  • starlink.com
  • quantumfiber.com
  • t-mobile.com
  • nordvpn.com
  • vpnpro.com

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In May 2026, Verizon’s PPC spend fluctuated, peaking at 13.30 on the 31st. Spectrum maintained a strong presence, while AT&T showed consistent activity. Forbes and Xfinity had moderate fluctuations. Starlink and Quantum Fiber displayed varied trends, with T-Mobile and NordVPN showing lower activity. VPNPro had minimal spend, ending at 1.82.

Market Exposure

Competitor Count for US Telecommunications Internet of Things

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

Competitor Count - Last month
Competitor Count - Last month
Date Competitor Count
2026/05/01 204
2026/05/02 177
2026/05/03 186
2026/05/04 207
2026/05/05 228
2026/05/06 209
2026/05/07 220
2026/05/08 222
2026/05/09 206
2026/05/10 196
2026/05/11 249
2026/05/12 265
2026/05/13 243
2026/05/14 271
2026/05/15 222
2026/05/16 249
2026/05/17 257
2026/05/18 269
2026/05/19 268
2026/05/20 272
2026/05/21 287
2026/05/22 274
2026/05/23 276
2026/05/24 281
2026/05/25 346
2026/05/26 346
2026/05/27 323
2026/05/28 317
2026/05/29 320
2026/05/30 308
2026/05/31 319

Copyright © Adthena. All rights reserved.

May began with 204 advertisers, fluctuating initially, then steadily rising. Mid-month saw a surge, peaking at 346 on May 25-26. The month concluded with 319 advertisers, reflecting growth.

Campaign Efficiency

Market Loss & Market Gains for US Telecommunications Internet of Things

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

Market Loss & Market Gains - Last month
Market Loss & Market Gains - Last month
Name Market Trend
truecable.com 3.32%
xfinity.com 1.3%
bestbuy.com 1.23%
google.com 0.91%
navepoint.com 0.81%
vpn-mentors.com -1.09%
spectrum.com -1.1%
att.com -1.67%
t-mobile.com -1.78%
starlink.com -4.98%

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Starlink.com saw a significant drop of 4.98% in click share, while truecable.com experienced a notable increase of 3.32%.

Campaign Efficiency

US Telecommunications Internet of Things Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

Date starlink.com att.com verizon.com xfinity.com xfinityspecial.com forbes.com spectrum.com truecable.com bestbuy.com t-mobile.com
2026/05/01 22.75% 13.77% 3.84% 3.21% 5.86% 1.48% 9.08% 1.16% 1.61% 1.76%
2026/05/02 27.96% 9.11% 3.72% 6.66% 2.12% 1.69% 7.02% 1.29% 1.03% 2.69%
2026/05/03 31.03% 15.66% 2.48% 3.49% 3.66% 1.5% 4.09% 0.07% 0.72% 3.19%
2026/05/04 14.41% 15.86% 8.47% 4.1% 1.63% 1.05% 7.08% 1.44% 0.93% 3.05%
2026/05/05 10.7% 14.17% 5.32% 4.11% 7.93% 1.27% 5.29% 1.08% 0.68% 2.75%
2026/05/06 13.65% 12.73% 2.71% 4.18% 6.56% 3.2% 4.75% 1.98% 0.48% 4.21%
2026/05/07 18.08% 14.49% 4.97% 3.96% 1.63% 1.88% 10.04% 2.75% 1.05% 4.08%
2026/05/08 21.23% 8.18% 3.79% 2.62% 7.11% 2.38% 5.53% 2.23% 1.11% 3.32%
2026/05/09 15.46% 11.1% 4.6% 5.53% 2.66% 3.31% 11.11% 1.21% 0.84% 3.14%
2026/05/10 13.98% 12.31% 5.94% 6.22% 7.57% 3.48% 8.73% 1.34% 1.51% 2.25%
2026/05/11 10.99% 12.16% 3.53% 3.97% 2.4% 1.84% 7.62% 2.94% 2.72% 3.86%
2026/05/12 12.25% 9.16% 2.43% 4.53% 5.98% 2.33% 5.98% 3.03% 2.91% 2.22%
2026/05/13 24.97% 6.59% 2.22% 5.27% 3.39% 2.31% 7.39% 4.28% 1.19% 2.53%
2026/05/14 22.27% 14.83% 1.83% 3.13% 6.85% 2.15% 5.35% 2.13% 1.44% 1.99%
2026/05/15 21.23% 8.18% 3.79% 2.61% 7.11% 2.38% 5.53% 2.23% 1.11% 3.32%
2026/05/16 14.74% 8.37% 2.94% 9.76% 2.05% 2.79% 5.4% 3.78% 2.6% 1.53%
2026/05/17 12.73% 12.78% 2.35% 11.36% 1.18% 2.78% 5.54% 1.75% 2.47% 1.81%
2026/05/18 13.28% 11.93% 1.7% 5.99% 1.29% 2.48% 5.92% 4.8% 2.1% 2.43%
2026/05/19 17.98% 6.01% 0.25% 5.32% 1.62% 1.86% 3.53% 10.14% 2.8% 2.07%
2026/05/20 16.61% 10.88% 1.47% 5.94% 7.24% 2.12% 4.39% 7.64% 2.95% 1.71%
2026/05/21 14.08% 10.79% 2.44% 8.96% 5.22% 3.3% 4.28% 7.25% 2.37% 2.26%
2026/05/22 19.48% 7.5% 4.81% 4.48% 2.83% 4.17% 4.02% 8.13% 3.01% 0.64%
2026/05/23 13.22% 8.55% 5.52% 7.74% 4.48% 4.58% 1.12% 4.12% 4.58% 1.76%
2026/05/24 11.91% 9.43% 6.44% 5.93% 5.17% 2.47% 6.76% 4.95% 2.16% 2.85%
2026/05/25 7.64% 10.74% 5.11% 2.38% 10.22% 1.55% 7.42% 4.01% 2.04% 2.45%
2026/05/26 9.46% 9.39% 5.93% 5.15% 8.65% 2.6% 3.93% 5.72% 3.27% 1.85%
2026/05/27 12.32% 6.98% 3.79% 6.11% 4.56% 2.46% 4.89% 6.64% 4.5% 2.46%
2026/05/28 13.14% 12% 7.34% 6.18% 3.93% 1.79% 5% 5.26% 4.86% 2.96%
2026/05/29 8.21% 7.85% 3.71% 2.68% 3.98% 1.55% 3.68% 8.37% 4.05% 3.06%
2026/05/30 9.87% 10.57% 5.43% 6.19% 5.81% 2.92% 7.14% 6.21% 5.42% 2.42%
2026/05/31 12.04% 8.34% 7.54% 7.12% 6.03% 4.63% 4.36% 3.44% 2.9% 1.86%
  • starlink.com
  • att.com
  • verizon.com
  • xfinity.com
  • xfinityspecial.com
  • forbes.com
  • spectrum.com
  • truecable.com
  • bestbuy.com
  • t-mobile.com

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Starlink’s impression share fluctuated significantly, peaking early at 31.03% before declining. AT&T and Verizon showed moderate stability, while Xfinity and Xfinityspecial experienced varied trends. Spectrum and Truecable had notable mid-month spikes. By month’s end, Starlink led, followed by AT&T and Verizon.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for US Telecommunications Internet of Things

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

Google Text Ad Copy Insights & Creative Trends for US Telecommunications Internet of Things - Last month
  1. 1
    Buy AT&T Fiber for Only $27/mo https://www.att.com

    300 Mbps Internet for $27/mo — Save $15/mo. for Your First Year! Save 20% on Fiber When You Bundle w/ Wireless. Shop Now to Get Our Best Deals and Fastest Speeds with AT&T Fiber®.

  2. 2
    Cox Official Site - Wifi Speeds for 8K Streaming https://www.cox.com

    Life Moves at GIG Speed, Cox Helps You Stay Ahead. Get GIG Speed Internet Today. Cox Home Internet: Save on Reliable Fiber-Powered Internet with GIG...

  3. 3
    Starlink Internet Plans & Pricing | Check Availability https://www.inmyarea.com

    Compare Starlink prices, plans, and check availability. InMyArea.com is the #1 rated shopping and comparison site for Internet, Cable & Satellite TV, and Home Security providers.

  4. 4
    Starlink https://www.starlink.com

    High-Speed Internet — World’s most advanced satellite technology delivering high-speed, low-latency internet. Get fast, reliable home internet seamless streaming, working from home, gaming, and more. Easy Self-Install.

  5. 5
    Virtual Network Services https://www.verizon.com › virtual › network-service

    Network Security — Simplify management and control capital expense with an on-demand virtual network.

Copyright © Adthena. All rights reserved.

In the competitive landscape of internet services, AT&T entices with affordable fiber deals, while Cox emphasizes speed for 8K streaming. Starlink showcases advanced satellite technology, and InMyArea.com offers comprehensive comparisons. Verizon focuses on virtual network security, highlighting diverse industry priorities.

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