US Telecommunications Internet of Things - PPC Market Share Analysis September 2026

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the US Internet of Things category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Internet of Things – US

Google AI Overview visibility for Telecommunications Internet of Things US

See how often AIOs appear and how search intent is distributed across buying signals.

AIO Frequency

How often a Google AI overview appears on search terms relevant to this category.

Frequency Percentage
Frequency 66.565623218
33.434376782
66%

Complex Query Frequency

A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.

Frequency Percentage
Frequency 22
78
22%

Search Intent Distribution

Breakdown of search queries by their underlying goal.

Intent Distribution
Investigational 4%
Transactional 7%
Navigational 19%
Seasonal 0%
Local 1%
Problem Solving 12%

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Market Exposure

Share of Clicks for top 10 US Telecommunications Internet of Things brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

Share of Clicks - Last month
Share of Clicks - Last month
Domain Share of clicks
starlink.com 42.83
spectrum.com 11.14
t-mobile.com 4.86
att.com 4.75
verizon.com 4.02
quantumfiber.com 3.07
amazon.com 2.56
truecable.com 2.12
nordvpn.com 2.08
forbes.com 1.8
others 20.77
  • starlink.com - 42.83%
  • spectrum.com - 11.14%
  • t-mobile.com - 4.86%
  • att.com - 4.75%
  • verizon.com - 4.02%
  • quantumfiber.com - 3.07%
  • amazon.com - 2.56%
  • truecable.com - 2.12%
  • nordvpn.com - 2.08%
  • forbes.com - 1.8%
  • others - 20.77%

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Starlink.com dominates with 42.83% click share, followed by Spectrum.com at 11.14%. Others collectively hold 20.77%, showcasing diverse competition.

Market Exposure

Share of Spend for the top 10 US Telecommunications Internet of Things brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

Share of Spend - Last Month
Share of Spend - Last Month
Date spectrum.com att.com starlink.com quantumfiber.com verizon.com forbes.com t-mobile.com nordlayer.com nordvpn.com google.com
2026/09/01 15.24% 2.64% 7.7% 3.31% 5.6% 7.24% 4.27% 3.5% 9% 0.09%
2026/09/02 12.21% 6.64% 6.96% 4.85% 11.19% 10.54% 4.33% 2.18% 5.83% 0.13%
2026/09/03 10.6% 5.97% 7.93% 5.65% 9.87% 8.26% 3.53% 0% 8.86% 0.08%
2026/09/04 8.44% 9.05% 8.86% 5.05% 10.28% 0.76% 5.91% 1.1% 7.51% 0.07%
2026/09/05 11.95% 9.32% 11.89% 5.92% 9.33% 7.28% 4.92% 0.9% 7.94% 0.15%
2026/09/06 13.79% 8.64% 6.62% 3.93% 12.05% 10.87% 2.96% 2.66% 6.71% 0.16%
2026/09/07 8.26% 7.5% 6.11% 3.74% 11.58% 14.55% 4.64% 5.66% 1.98% 0.36%
2026/09/08 12.4% 8.03% 7.22% 4.71% 8.08% 7.56% 3.43% 2.71% 4.55% 0.1%
2026/09/09 13.17% 7.42% 10.67% 4.21% 10.76% 3.99% 2.55% 3.81% 5.58% 0.08%
2026/09/10 11.57% 7.52% 8.3% 3.72% 11.46% 7.72% 4.76% 3.5% 5.32% 0.1%
2026/09/11 13.63% 7.09% 7.86% 4.31% 12.35% 5.89% 3.3% 1.14% 7.28% 0.1%
2026/09/12 11.63% 6.79% 7.83% 3.66% 12.86% 9.89% 4.71% 3.15% 5.02% 0.11%
2026/09/13 10.69% 5.21% 8.02% 3.63% 18.48% 7.83% 2.87% 3.28% 5.68% 0.27%
2026/09/14 14.47% 6.51% 6.49% 3.34% 10.58% 5.56% 3.01% 2.59% 5.1% 0.1%
2026/09/15 12.9% 7.16% 8.61% 4.2% 9.32% 3.34% 3.77% 0% 6.78% 0.12%
2026/09/16 9.68% 7.04% 6.25% 2.78% 9.23% 6.3% 3.52% 3.69% 5.08% 12.41%
2026/09/17 16.34% 4.83% 8.08% 3.51% 10.59% 4.22% 3.71% 2.61% 6.23% 4.93%
2026/09/18 14.37% 5.78% 6.53% 3.63% 13.17% 5.02% 3.13% 0.7% 6.49% 7.92%
2026/09/19 13.14% 6.15% 5.74% 3.11% 12.65% 6.99% 3.53% 3.18% 8.14% 4.75%
2026/09/20 21.04% 5.76% 7.31% 4.66% 8.51% 6.62% 3.89% 2.32% 9.04% 0.08%
2026/09/21 18.37% 5.89% 7.78% 3.83% 9.13% 5.49% 3.45% 1.8% 4.65% 0.06%
2026/09/22 13.83% 5.68% 5.91% 3.26% 7.96% 0.86% 2.9% 3.16% 5.15% 15.98%
2026/09/23 11.93% 7.34% 7.8% 4.1% 5.28% 10.11% 3.95% 0% 9.43% 0.03%
2026/09/24 20.98% 6.76% 7.72% 4.43% 6.64% 4.35% 5.33% 3.03% 4.26% 5.42%
2026/09/25 24.12% 6.71% 5.55% 4.12% 4.27% 1.63% 4.07% 1.6% 5.54% 13.81%
2026/09/26 20.98% 5.8% 9.71% 4.04% 8.78% 7.88% 5.55% 0% 7.12% 0.03%
2026/09/27 17.72% 7.32% 7.87% 4.04% 12.52% 4.66% 4.07% 0% 6.3% 8.39%
2026/09/28 19.41% 6.81% 6.86% 4.45% 8.37% 5.14% 4.46% 2.21% 4.2% 5.04%
2026/09/29 20.52% 5.96% 7.23% 4.45% 10.34% 5.46% 6.13% 5.43% 4.75% 0.04%
2026/09/30 24.18% 8.58% 7.67% 6.88% 5.68% 5.4% 5.13% 3.62% 3.13% 0.02%
  • spectrum.com
  • att.com
  • starlink.com
  • quantumfiber.com
  • verizon.com
  • forbes.com
  • t-mobile.com
  • nordlayer.com
  • nordvpn.com
  • google.com

Copyright © Adthena. All rights reserved.

Spectrum.com dominated September, peaking at 24.18% on the 30th. Verizon.com surged mid-month, while Google.com had sporadic spikes. Overall, Spectrum.com led, with consistent high spend shares.

Market Exposure

Competitor Count for US Telecommunications Internet of Things

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

Competitor Count - Last month
Competitor Count - Last month
Date Competitor Count
2026/09/01 179
2026/09/02 194
2026/09/03 211
2026/09/04 224
2026/09/05 218
2026/09/06 218
2026/09/07 222
2026/09/08 238
2026/09/09 233
2026/09/10 231
2026/09/11 224
2026/09/12 217
2026/09/13 222
2026/09/14 215
2026/09/15 223
2026/09/16 224
2026/09/17 222
2026/09/18 222
2026/09/19 209
2026/09/20 221
2026/09/21 233
2026/09/22 217
2026/09/23 205
2026/09/24 211
2026/09/25 213
2026/09/26 200
2026/09/27 204
2026/09/28 207
2026/09/29 206
2026/09/30 213

Copyright © Adthena. All rights reserved.

September saw a dynamic shift in distinct advertisers, starting at 179 and peaking at 238. The month concluded with a stable 213, reflecting a vibrant advertising landscape.

Campaign Efficiency

Market Loss & Market Gains for US Telecommunications Internet of Things

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

Market Loss & Market Gains - Last month
Market Loss & Market Gains - Last month
Name Market Trend
spectrum.com 5.18%
google.com 2.4%
t-mobile.com 0.64%
ionos.com 0.47%
proton.me 0.36%
starlink.com -0.95%
verizon.com -1%
truecable.com -1.25%
xfinityspecial.com -1.65%
amazon.com -1.87%

Copyright © Adthena. All rights reserved.

Spectrum.com surged with a 5.18% click share increase, while Amazon.com dropped by 1.87%. Google.com also rose by 2.4%, contrasting with Xfinityspecial.com’s 1.65% decline.

Campaign Efficiency

US Telecommunications Internet of Things Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

Date starlink.com spectrum.com att.com forbes.com verizon.com nordvpn.com xfinityspecial.com spectrumspecial.com truecable.com amazon.com
2026/09/01 18.14% 4.79% 1.67% 4.93% 3.46% 6.7% 8.43% 2.11% 2.32% 3.29%
2026/09/02 17.03% 4.34% 3.98% 6.96% 7.73% 4.09% 4.28% 0.09% 3.12% 10.53%
2026/09/03 18.46% 3.67% 5.76% 4.98% 6.31% 5.44% 2.58% 3.99% 4.78% 9.57%
2026/09/04 18.32% 2.95% 8.6% 0.61% 5.3% 4.3% 0.9% 6.15% 5.75% 10.23%
2026/09/05 24.55% 4.47% 8.13% 3.84% 6.84% 4.65% 3.85% 0.09% 3.92% 6.36%
2026/09/06 14.82% 5.03% 8.73% 5.35% 9.33% 4.06% 7.59% 0.19% 3.03% 6.09%
2026/09/07 14.16% 2.92% 9.06% 8.17% 8.35% 1.17% 10.5% 0.8% 3.28% 7.41%
2026/09/08 17.34% 3.95% 6.65% 5.08% 4.66% 2.82% 11.48% 3.13% 5.77% 4.95%
2026/09/09 25.22% 4.45% 5.96% 2.82% 9.24% 3.3% 4.74% 2.02% 4.94% 4.47%
2026/09/10 16.36% 3.76% 5.66% 4.55% 7.52% 3.88% 8.84% 1.05% 4.85% 7.44%
2026/09/11 17.94% 4.5% 6.68% 2.49% 7.71% 5.08% 5.43% 2.47% 4.71% 7.59%
2026/09/12 19.93% 3.58% 5.25% 5.75% 9.3% 4.66% 4.7% 1.74% 4.18% 5.74%
2026/09/13 16.73% 3.21% 5.01% 4.35% 17.3% 4.45% 4.09% 1.17% 5.18% 2.43%
2026/09/14 16.22% 4.44% 7.6% 3.76% 6.18% 3.93% 8.09% 0.17% 4.5% 3.49%
2026/09/15 17.99% 4.19% 7.58% 2.06% 8.26% 4.19% 4.09% 5.9% 3.96% 2.97%
2026/09/16 13.33% 3.24% 5.8% 3.75% 8.32% 3.38% 4.77% 6.77% 4.35% 2.88%
2026/09/17 18.08% 5.92% 5.18% 2.8% 7.62% 5.38% 0.62% 0.33% 5.34% 2.58%
2026/09/18 15.84% 4.79% 4.44% 2.93% 12.4% 3.98% 1.42% 2.79% 2.89% 3.44%
2026/09/19 13.32% 4.55% 8.08% 5.02% 9.82% 6.04% 0.89% 3.19% 2.98% 3.31%
2026/09/20 17.87% 6.86% 7.29% 5.06% 6.7% 6.69% 0.82% 1.93% 2.95% 2.18%
2026/09/21 17.37% 6.81% 6.29% 4.05% 5.88% 4.24% 3.76% 5.6% 3.87% 3.48%
2026/09/22 12.31% 4.99% 7.2% 1.3% 5.29% 4.34% 0.16% 6.85% 3.66% 3.26%
2026/09/23 18.37% 5.18% 7.24% 8.27% 3.77% 8.1% 0.33% 0.43% 4.14% 2.16%
2026/09/24 22.17% 8.43% 8.29% 3.43% 5.53% 3.07% 1.45% 0.24% 1.55% 3.08%
2026/09/25 19.23% 9.2% 8.23% 1.45% 2.52% 4.33% 2.71% 4.2% 0.85% 1.92%
2026/09/26 24.68% 7.39% 4.86% 5.6% 8.05% 4.73% 1.63% 3.94% 1.26% 1.92%
2026/09/27 23.88% 6.09% 9.87% 2.99% 8.51% 4.07% 0.28% 0.25% 0.87% 0.99%
2026/09/28 18.48% 8.05% 6.8% 3.47% 5.66% 3.59% 2.16% 5.16% 1.51% 1.32%
2026/09/29 20.87% 6.82% 7.2% 4.17% 8.56% 3.41% 1.44% 2.8% 1.92% 1.85%
2026/09/30 17.37% 14.12% 11.17% 3.78% 3.05% 2.31% 2.28% 1.79% 1.55% 1.47%
  • starlink.com
  • spectrum.com
  • att.com
  • forbes.com
  • verizon.com
  • nordvpn.com
  • xfinityspecial.com
  • spectrumspecial.com
  • truecable.com
  • amazon.com

Copyright © Adthena. All rights reserved.

Starlink’s impression share fluctuated, peaking at 25.22% on September 9. Spectrum’s share surged to 14.12% by month’s end. AT&T and Verizon showed steady growth, while Amazon’s share declined, ending at 1.47%.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for US Telecommunications Internet of Things

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

Google Text Ad Copy Insights & Creative Trends for US Telecommunications Internet of Things - Last month
  1. 1
    Best & Worst VPNs of 2026 - There's One Clear Winner 2026 https://www.forbes.com

    Not All Free VPNs Are Equal. See Which Passed Our Security & Speed Test at Forbes™.

  2. 2
    Chat with Gemini https://gemini.google.com

    Google's AI assistant — Don't let usage caps slow you down. Switch to Gemini for unlimited chats and image uploads. Our GPT helps you double-check its AI responses using the power of Google Search.

  3. 3
    What is a VPN? Virtual private network meaning https://www.nordvpn.com

    Get Nord VPN's Special Deal! Grab The 2-Year Plan With 74% Off and Enjoy Your Online Life

  4. 4
    Spectrum Official Site https://official.spectrum.com

    Affordable High-Speed Internet — Fast, Reliable Internet Starting at $30/Mo. No Contracts and INVINCIBLE WiFi™ Available. Spectrum Fiber-Powered Internet Starting at $30/Mo. Learn More and Shop Deals Today.

  5. 5
    $30 High Speed + No Contract - WiFi Service From $30/Mo https://www.spectrumspecial.com

    Internet and WiFi plans for any budget or speed. Find your perfect plan today!

Copyright © Adthena. All rights reserved.

In the competitive landscape of Google’s SERP, Forbes stands out with its authoritative VPN reviews, emphasizing security and speed. Google’s Gemini promotes unlimited AI interactions, leveraging its search power. NordVPN offers significant discounts, while Spectrum highlights affordable, contract-free high-speed internet.

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