US Telecommunications Internet of Things - PPC Market Share Analysis February 2026

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the US Internet of Things category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Internet of Things – US

Google AI Overview visibility for Telecommunications Internet of Things US

See how often AIOs appear and how search intent is distributed across buying signals.

AIO Frequency

How often a Google AI overview appears on search terms relevant to this category.

Frequency Percentage
Frequency 34.6027394539
65.3972605461
34%

Complex Query Frequency

A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.

Frequency Percentage
Frequency 26
74
26%

Search Intent Distribution

Breakdown of search queries by their underlying goal.

Intent Distribution
Investigational 6%
Transactional 6%
Navigational 4%
Seasonal 0%
Local 1%
Problem Solving 17%

Copyright © Adthena. All rights reserved.

Market Exposure

Share of Clicks for top 10 US Telecommunications Internet of Things brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

Share of Clicks - Last month
Share of Clicks - Last month
Domain Share of clicks
starlink.com 29.95
spectrum.com 10.6
att.com 9.29
t-mobile.com 6.21
xfinity.com 6.02
quantumfiber.com 3.09
vpnpro.com 3
truecable.com 2.94
forbes.com 2.79
nordvpn.com 2.25
others 23.86
  • starlink.com - 29.95%
  • spectrum.com - 10.6%
  • att.com - 9.29%
  • t-mobile.com - 6.21%
  • xfinity.com - 6.02%
  • quantumfiber.com - 3.09%
  • vpnpro.com - 3%
  • truecable.com - 2.94%
  • forbes.com - 2.79%
  • nordvpn.com - 2.25%
  • others - 23.86%

Copyright © Adthena. All rights reserved.

Starlink.com leads with 29.95% click share, followed by Spectrum.com at 10.6%. Others collectively hold 23.86%, showcasing diverse competition.

Market Exposure

Share of Spend for the top 10 US Telecommunications Internet of Things brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

Share of Spend - Last Month
Share of Spend - Last Month
Date spectrum.com vpnpro.com att.com t-mobile.com forbes.com starlink.com quantumfiber.com verizon.com xfinity.com nordvpn.com
2026/02/01 11.27% 15% 9.24% 4.45% 9.25% 3.98% 0% 3.61% 8.88% 4.44%
2026/02/02 10.09% 11.06% 9.95% 5.46% 6.98% 3.28% 2.41% 1.34% 6.56% 2.06%
2026/02/03 14.63% 14.05% 5.54% 5.05% 8.39% 2.69% 1.89% 7.47% 6.27% 6.39%
2026/02/04 13.87% 12.41% 8.32% 3.72% 9.04% 3.24% 2.88% 1.78% 8.75% 4.46%
2026/02/05 13.2% 13.96% 11.6% 4.02% 8.27% 2.56% 2.56% 3.06% 6.03% 5.72%
2026/02/06 11.63% 6.71% 9.82% 4.18% 7.57% 2.61% 3.91% 2.24% 7.33% 6.22%
2026/02/07 13.8% 7.96% 10.43% 3.27% 8.21% 2.69% 3.75% 2.74% 8.96% 9.47%
2026/02/08 14.65% 7.38% 11.25% 3.6% 10.58% 4.08% 4.3% 4.1% 8.04% 4.34%
2026/02/09 9.98% 8.54% 8.84% 3.52% 8.13% 4.37% 2.9% 4.61% 7.83% 8.12%
2026/02/10 12.68% 3.98% 5.54% 3.98% 10.79% 4.66% 3.51% 5.47% 5.66% 9.75%
2026/02/11 13.21% 5.17% 7.2% 4.54% 6.97% 6.08% 3.89% 4.88% 8.15% 5.64%
2026/02/12 13.08% 13.84% 11.5% 3.99% 8.2% 2.54% 2.54% 3.03% 5.97% 5.67%
2026/02/13 11.56% 6.67% 9.77% 4.16% 7.53% 2.59% 3.89% 2.22% 7.28% 6.19%
2026/02/14 13.77% 7.94% 10.4% 3.26% 8.19% 2.69% 3.74% 2.73% 8.94% 9.44%
2026/02/15 14.47% 7.29% 11.12% 3.56% 10.46% 4.03% 4.25% 4.05% 7.95% 4.29%
2026/02/16 9.98% 8.54% 8.84% 3.52% 8.13% 4.37% 2.9% 4.61% 7.82% 8.12%
2026/02/17 10.44% 5.91% 7.56% 6.06% 9.91% 1.99% 1.85% 4.59% 10.01% 8.69%
2026/02/18 16.82% 2.88% 8.87% 4.98% 6.97% 3.95% 1.85% 4.88% 12.28% 1.6%
2026/02/19 14.47% 8.04% 6.02% 3.11% 4.32% 3.22% 3.07% 9.31% 7.65% 2.1%
2026/02/20 15.18% 7.35% 10.59% 3.94% 5.22% 2.08% 3.47% 4.89% 8.46% 0.98%
2026/02/21 14.36% 17.55% 9.29% 3.89% 9.9% 4.21% 3.3% 4.44% 5.97% 4.09%
2026/02/22 13.24% 9.34% 13.89% 4.4% 4.42% 5.7% 3.17% 6.6% 10.93% 3.53%
2026/02/23 15.64% 11.78% 7.06% 3.98% 5.78% 3.89% 2.27% 6.36% 6.54% 4.85%
2026/02/24 20.76% 6.95% 5.63% 4.54% 4.11% 3.31% 5.12% 8.24% 8.45% 3.52%
2026/02/25 16.47% 6.49% 7.1% 6.33% 4.84% 2.93% 5.72% 8.16% 7.83% 2.72%
2026/02/26 14.62% 8.02% 5.54% 5.53% 3.15% 4.84% 4.03% 9.01% 4.24% 5.4%
2026/02/27 14.39% 8.32% 10.5% 6.22% 4.01% 3.22% 2.92% 4.45% 4.12% 3.92%
2026/02/28 18.92% 9.15% 8.71% 7.12% 5.87% 5.45% 5.14% 4.28% 3.69% 2.18%
  • spectrum.com
  • vpnpro.com
  • att.com
  • t-mobile.com
  • forbes.com
  • starlink.com
  • quantumfiber.com
  • verizon.com
  • xfinity.com
  • nordvpn.com

Copyright © Adthena. All rights reserved.

Spectrum.com led February with fluctuating spend, peaking at 20.76% on the 24th. VPNpro.com saw a mid-month dip, while Xfinity.com ended with a decline. Overall, dynamic shifts characterized the month.

Market Exposure

Competitor Count for US Telecommunications Internet of Things

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

Competitor Count - Last month
Competitor Count - Last month
Date Competitor Count
2026/02/01 246
2026/02/02 252
2026/02/03 267
2026/02/04 257
2026/02/05 267
2026/02/06 270
2026/02/07 249
2026/02/08 259
2026/02/09 264
2026/02/10 245
2026/02/11 254
2026/02/12 267
2026/02/13 270
2026/02/14 249
2026/02/15 259
2026/02/16 264
2026/02/17 215
2026/02/18 229
2026/02/19 228
2026/02/20 221
2026/02/21 207
2026/02/22 229
2026/02/23 247
2026/02/24 236
2026/02/25 240
2026/02/26 223
2026/02/27 216
2026/02/28 213

Copyright © Adthena. All rights reserved.

February began with 246 advertisers, peaking at 270 mid-month. A decline followed, ending with 213 advertisers.

Campaign Efficiency

Market Loss & Market Gains for US Telecommunications Internet of Things

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

Market Loss & Market Gains - Last month
Market Loss & Market Gains - Last month
Name Market Trend
spectrum.com 2.23%
t-mobile.com 1.37%
verizon.com 0.89%
xfinity.com 0.65%
nordlayer.com 0.44%
forbes.com -0.68%
nordvpn.com -0.7%
att.com -0.73%
cables.com -1.11%
truecable.com -1.59%

Copyright © Adthena. All rights reserved.

Spectrum.com surged with a 2.23% click share increase, while Truecable.com dropped by 1.59%.

Campaign Efficiency

US Telecommunications Internet of Things Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

Date starlink.com att.com spectrum.com vpnpro.com t-mobile.com xfinity.com forbes.com truecable.com verizon.com nordvpn.com
2026/02/01 10.19% 8.58% 3.25% 8.21% 3.59% 8.16% 6.22% 4.21% 2.37% 3.32%
2026/02/02 9.51% 11.29% 3.39% 6.66% 4.23% 8.16% 4.64% 1.36% 0.89% 1.8%
2026/02/03 5.51% 4.8% 4.61% 6.94% 3.06% 5.71% 5.18% 6.14% 8.38% 3.72%
2026/02/04 9.41% 7.58% 5.51% 7.61% 2.16% 10.8% 6.31% 4.14% 1.17% 3.52%
2026/02/05 10.33% 10.1% 7.7% 9.04% 2.55% 7.66% 5.96% 3.86% 2.47% 4.5%
2026/02/06 8.25% 8.28% 6.56% 4.51% 3.3% 8.26% 5.44% 4.05% 1.43% 4.2%
2026/02/07 7.58% 11.9% 8.43% 5.87% 1.72% 9.92% 6.33% 6.05% 1.75% 6.51%
2026/02/08 9.31% 12.79% 13.48% 4.69% 1.82% 8.91% 7% 4.42% 2.92% 3.36%
2026/02/09 13.86% 10.4% 7.01% 5.92% 2.02% 7.54% 5.91% 2.12% 3.57% 5.72%
2026/02/10 11.18% 6.95% 5.95% 3.66% 2.54% 5.71% 9.26% 2.26% 4.48% 7.35%
2026/02/11 15.3% 7.81% 5.23% 3.49% 3.16% 8.49% 5.18% 1.85% 5.51% 4.5%
2026/02/12 10.33% 10.1% 7.7% 9.04% 2.55% 7.66% 5.96% 3.86% 2.47% 4.5%
2026/02/13 8.25% 8.28% 6.56% 4.51% 3.3% 8.26% 5.44% 4.05% 1.43% 4.2%
2026/02/14 7.58% 11.9% 8.43% 5.87% 1.72% 9.92% 6.33% 6.05% 1.75% 6.51%
2026/02/15 9.31% 12.79% 13.48% 4.69% 1.82% 8.91% 7% 4.42% 2.92% 3.36%
2026/02/16 13.86% 10.4% 7.01% 5.92% 2.02% 7.54% 5.91% 2.12% 3.57% 5.72%
2026/02/17 4.91% 5.08% 3.81% 3.7% 6.69% 8.58% 6.7% 2.41% 6.06% 5.01%
2026/02/18 8.27% 10.77% 7.15% 2.36% 3.09% 14.95% 5.8% 4.1% 3.2% 1.95%
2026/02/19 8.41% 6.22% 5.43% 6.16% 1.93% 6.76% 4.17% 3.18% 7.59% 1.7%
2026/02/20 6.66% 10.03% 7.26% 5.41% 2.6% 13.98% 3.99% 2.15% 4% 1.24%
2026/02/21 8.47% 8.09% 10.31% 11.66% 3.28% 9.08% 7.71% 1.95% 3.88% 4.47%
2026/02/22 13.36% 13.14% 7.99% 5.81% 3.5% 13.72% 3.19% 1.02% 5.15% 2.55%
2026/02/23 8.86% 10.66% 7.71% 9.09% 2.45% 5.95% 5.06% 1.23% 4.06% 4.13%
2026/02/24 10% 5.65% 19.38% 4.54% 3.87% 10.21% 3.09% 1.16% 5.63% 2.82%
2026/02/25 7.69% 7.61% 8.82% 5.09% 5.78% 9.58% 4.05% 1.39% 7% 2.9%
2026/02/26 14.61% 3.85% 11.03% 6.29% 3.24% 3.25% 2.08% 1.51% 6.72% 4.58%
2026/02/27 9.37% 10.81% 6.22% 5.79% 3.89% 5.86% 2.77% 5.93% 2.76% 2.68%
2026/02/28 13.86% 9.07% 6.98% 6.61% 6.06% 4.46% 4.29% 3.63% 3.24% 2.23%
  • starlink.com
  • att.com
  • spectrum.com
  • vpnpro.com
  • t-mobile.com
  • xfinity.com
  • forbes.com
  • truecable.com
  • verizon.com
  • nordvpn.com

Copyright © Adthena. All rights reserved.

Starlink’s impression share fluctuated, peaking at 15.3% on February 11. AT&T saw a high of 13.14% on February 22. Spectrum’s share spiked to 19.38% on February 24. The month ended with varied shares across domains.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for US Telecommunications Internet of Things

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

Google Text Ad Copy Insights & Creative Trends for US Telecommunications Internet of Things - Last month
  1. 1
    AT&T Wireless + Home Internet - Fast Unlimited Home Internet https://www.att.com

    Unlock Ultimate Connectivity. Level Up Your Connection with AT&T Wireless + Home Internet. See How You Can Save 20% Each Month with Home Internet and Wireless Now. Ltd. Avail/Areas.

  2. 2
    Virtual Private Network – AWS VPN – Amazon Web Services https://aws.amazon.com

    Extend Your On-Premises Networks to the Cloud and Securely Access Them From Anywhere.

  3. 3
    Test My Internet Speed https://www.optimum.com

    Check Your Internet Speed — Test your Internet speed with Optimum’s free Speed Test, check your connection quality. Upgrade...

  4. 4
    Spectrum Official Site - Fast Speeds You Can Depend On https://www.spectrum.com

    Discover Fast, Fiber-Powered Internet Plans With Speeds Up to 1 Gbps and Advanced WiFi. Enjoy Spectrum Fiber-Powered Internet 24/7 with...

  5. 5
    9 Best VPNs of 2026 | We Tested 2026's Best VPNs https://top.vpnpro.com › vpn

    Explore the best VPNs for any country. Compare speed, privacy & features: updated for February 2026.

Copyright © Adthena. All rights reserved.

AT&T’s ad highlights savings and connectivity, enticing users with a 20% discount. AWS focuses on secure cloud access, while Optimum offers a free speed test. Spectrum promotes reliable, high-speed internet, and VPNpro compares top VPNs for privacy and speed.

Frequently Asked Questions

Customer Success Stories

Get the full picture

See this data specific to your brand performance

The data on this page is just a sample of the billions of data points we hold at Adthena. The insights generated by Ask Arlo, leverage real-time GenAI to answer questions about your search data.

Our search consultants can introduce you to Whole Market View data that is specific to your organization, based on the size of the relevant search term and competitor universe, and the locations that you need monitoring.

Related reports