US Telecommunications Internet of Things - PPC Market Share Analysis March 2026

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the US Internet of Things category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Internet of Things – US

Google AI Overview visibility for Telecommunications Internet of Things US

See how often AIOs appear and how search intent is distributed across buying signals.

AIO Frequency

How often a Google AI overview appears on search terms relevant to this category.

Frequency Percentage
Frequency 37.0921908894
62.9078091106
37%

Complex Query Frequency

A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.

Frequency Percentage
Frequency 23
77
23%

Search Intent Distribution

Breakdown of search queries by their underlying goal.

Intent Distribution
Investigational 6%
Transactional 8%
Navigational 6%
Seasonal 0%
Local 1%
Problem Solving 17%

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Market Exposure

Share of Clicks for top 10 US Telecommunications Internet of Things brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

Share of Clicks - Last month
Share of Clicks - Last month
Domain Share of clicks
starlink.com 37.94
spectrum.com 11.68
t-mobile.com 8.01
att.com 5.21
quantumfiber.com 4.01
xfinity.com 3.4
vpnpro.com 2.94
forbes.com 2.55
truecable.com 1.98
amazon.com 1.76
others 20.52
  • starlink.com - 37.94%
  • spectrum.com - 11.68%
  • t-mobile.com - 8.01%
  • att.com - 5.21%
  • quantumfiber.com - 4.01%
  • xfinity.com - 3.4%
  • vpnpro.com - 2.94%
  • forbes.com - 2.55%
  • truecable.com - 1.98%
  • amazon.com - 1.76%
  • others - 20.52%

Copyright © Adthena. All rights reserved.

Starlink.com leads with 37.94% click share, followed by Spectrum.com at 11.68%. Others collectively hold 20.52%, showcasing diverse competition.

Market Exposure

Share of Spend for the top 10 US Telecommunications Internet of Things brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

Share of Spend - Last Month
Share of Spend - Last Month
Date spectrum.com vpnpro.com quantumfiber.com att.com forbes.com xfinity.com starlink.com t-mobile.com nordvpn.com verizon.com
2026/03/01 16.59% 5.17% 3.06% 11.36% 5.06% 3.52% 6.7% 6.06% 2.56% 7.46%
2026/03/02 21.78% 8.2% 4.51% 2.8% 3.74% 3.2% 3.62% 6.7% 3.57% 7.71%
2026/03/03 16.61% 6.91% 4.27% 8.89% 6.04% 6.34% 5.71% 6.5% 4.98% 3.27%
2026/03/04 15.61% 11.89% 4.13% 9.02% 6.14% 7.68% 5.32% 7.2% 3.38% 3.65%
2026/03/05 12.07% 10.05% 4.5% 8% 8.46% 4.83% 7.67% 9.33% 3.41% 5.04%
2026/03/06 16.86% 9.73% 4.11% 8.46% 7.1% 4.25% 6.03% 8.44% 0.94% 2.96%
2026/03/07 22.02% 12.33% 4.53% 9.26% 6.42% 5.44% 4.62% 6.8% 2.68% 3.56%
2026/03/08 7.06% 10.4% 6.58% 11.42% 2.94% 4.57% 6.57% 8.27% 4.36% 6.97%
2026/03/09 17.17% 11.83% 5.14% 9.03% 8.81% 5.37% 4.2% 6.44% 2.7% 2.2%
2026/03/10 17.74% 13.59% 3.45% 7.31% 6.48% 5.28% 7.03% 6.3% 2.77% 2.22%
2026/03/11 20.36% 10.59% 2.37% 9.24% 6.1% 7.01% 7.28% 6.95% 4.59% 3.42%
2026/03/12 16.87% 5.98% 3.85% 8.18% 9.54% 6.62% 5.73% 7.3% 4.03% 1.83%
2026/03/13 18.97% 11.05% 4.98% 6.81% 8.21% 6.32% 6.35% 7.31% 4.3% 1.59%
2026/03/14 26.49% 10.02% 2.99% 11.4% 5.32% 4.87% 4.45% 5.95% 4.1% 1.23%
2026/03/15 17.51% 9.81% 2.92% 8.3% 8.74% 3.75% 8.11% 7.35% 6.01% 0.96%
2026/03/16 21.63% 11.92% 3.72% 4.75% 11.67% 5.36% 3.93% 7.02% 2.69% 0.47%
2026/03/17 14.23% 10.81% 4.13% 6.73% 7.5% 8.02% 5.43% 5.83% 5.03% 0.8%
2026/03/18 21.44% 3.67% 4.97% 9.95% 8.22% 5.1% 9.79% 6.27% 2.89% 0.76%
2026/03/19 19.18% 7.2% 5.38% 9.16% 9.79% 5.53% 8.43% 7.65% 2.81% 0.39%
2026/03/20 13.76% 11.55% 4.03% 8.57% 7.55% 4.84% 9.05% 6.29% 5.27% 1.48%
2026/03/21 16.74% 7.64% 4.21% 9.87% 8.36% 5.76% 6.94% 5.18% 4.37% 1.21%
2026/03/22 17.64% 6.53% 4.78% 9.93% 8% 5.69% 9.78% 7.61% 6.71% 1.91%
2026/03/23 17.56% 8.6% 2.89% 9.74% 9.36% 5.62% 7.42% 6.69% 1.93% 1.21%
2026/03/24 9.84% 11.43% 5.32% 10.23% 8.18% 5.97% 5.17% 6.71% 4.94% 1.01%
2026/03/25 10.47% 6.96% 5.24% 6% 8.64% 5.37% 10.34% 8.43% 4.36% 0.43%
2026/03/26 16.9% 8.35% 5.02% 5.16% 6.42% 6.71% 9.41% 7.21% 5.77% 0.3%
2026/03/27 12.08% 8.8% 3.75% 5.34% 8.78% 3.72% 9.24% 6.98% 2.74% 3.09%
2026/03/28 12.37% 8.03% 3.12% 4.42% 9.03% 5.19% 8.03% 4.87% 4.38% 7.18%
2026/03/29 16.7% 5.35% 4.31% 8.83% 4.14% 3.55% 9.84% 5.5% 3.99% 8.12%
2026/03/30 19.37% 6.58% 5.04% 5.25% 7.89% 7% 7.72% 5.73% 4.55% 2.86%
2026/03/31 18.34% 8.28% 7.79% 7.6% 7.3% 6.93% 5.68% 4.99% 2.22% 2.09%
  • spectrum.com
  • vpnpro.com
  • quantumfiber.com
  • att.com
  • forbes.com
  • xfinity.com
  • starlink.com
  • t-mobile.com
  • nordvpn.com
  • verizon.com

Copyright © Adthena. All rights reserved.

Spectrum.com led March with fluctuating spend, peaking mid-month. VPNpro.com showed consistent mid-range activity. Quantumfiber.com and att.com maintained steady, moderate levels. Forbes.com and xfinity.com had varied trends. Starlink.com and t-mobile.com displayed dynamic shifts. Nordvpn.com and verizon.com ended with lower activity.

Market Exposure

Competitor Count for US Telecommunications Internet of Things

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

Competitor Count - Last month
Competitor Count - Last month
Date Competitor Count
2026/03/01 219
2026/03/02 225
2026/03/03 233
2026/03/04 224
2026/03/05 224
2026/03/06 222
2026/03/07 207
2026/03/08 202
2026/03/09 208
2026/03/10 201
2026/03/11 194
2026/03/12 206
2026/03/13 197
2026/03/14 198
2026/03/15 196
2026/03/16 204
2026/03/17 224
2026/03/18 219
2026/03/19 216
2026/03/20 216
2026/03/21 199
2026/03/22 194
2026/03/23 214
2026/03/24 204
2026/03/25 197
2026/03/26 202
2026/03/27 196
2026/03/28 191
2026/03/29 186
2026/03/30 191
2026/03/31 194

Copyright © Adthena. All rights reserved.

March began with 219 advertisers, peaking at 233 by the 3rd. A decline followed, reaching 186 on the 29th. The month concluded with 194 advertisers.

Campaign Efficiency

Market Loss & Market Gains for US Telecommunications Internet of Things

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

Market Loss & Market Gains - Last month
Market Loss & Market Gains - Last month
Name Market Trend
starlink.com 8.13%
aws.amazon.com 1.03%
vpn-mentors.com 0.19%
bestbuy.com 0.17%
vpncenter.com 0.16%
xfinity.com -0.45%
t-mobile.com -1.16%
vpnpro.com -1.23%
truecable.com -1.32%
spectrum.com -2.37%

Copyright © Adthena. All rights reserved.

Starlink.com soared with an 8.13% click share increase, while spectrum.com dropped by 2.37%. AWS gained 1.03%, contrasting truecable.com’s 1.32% decline.

Campaign Efficiency

US Telecommunications Internet of Things Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

Date starlink.com spectrum.com xfinity.com att.com vpnpro.com forbes.com t-mobile.com amazon.com nordvpn.com truecable.com
2026/03/01 14.9% 7.11% 3.49% 11.41% 4.61% 4.42% 5.04% 1.45% 2.89% 2.02%
2026/03/02 9.62% 8.94% 3.79% 2.22% 7.2% 3.03% 5.17% 1.24% 3% 4.14%
2026/03/03 11.92% 6.37% 5.33% 9.65% 5.64% 4.19% 5.43% 0.94% 4.46% 4.67%
2026/03/04 11.76% 6.2% 5.82% 7.79% 8.53% 5.03% 5.85% 2.08% 2.75% 5.07%
2026/03/05 13.24% 7.62% 4.56% 6.28% 6.72% 4.93% 7.08% 1.89% 2.53% 5%
2026/03/06 12.03% 14.04% 4.36% 8.26% 7.44% 4.82% 6.55% 1.83% 1.06% 1.9%
2026/03/07 9.11% 16.75% 5.06% 9.35% 9.62% 4.93% 5.91% 2.69% 2.36% 1.57%
2026/03/08 13.5% 2.87% 6.88% 9.1% 7.75% 2.24% 6.57% 2.45% 4.06% 1.39%
2026/03/09 10.66% 8.46% 5.82% 10% 9.86% 6.16% 5.88% 2.02% 2.91% 1.21%
2026/03/10 17.29% 7.8% 4.09% 7.18% 10.24% 4.79% 4.73% 2% 2.7% 2.24%
2026/03/11 15.64% 11.17% 6.63% 9.3% 8.64% 4.69% 5.76% 1.44% 3.99% 2.21%
2026/03/12 13% 8.62% 5.18% 7.53% 4.67% 7.95% 6.19% 1.8% 3.29% 4.3%
2026/03/13 11.59% 15.93% 6.4% 6.95% 8.86% 6.16% 6.97% 2.09% 3.89% 1.81%
2026/03/14 13.57% 13.12% 4.79% 10.8% 7.72% 3.8% 4.42% 5.43% 3.55% 2.92%
2026/03/15 16.6% 8.32% 3.14% 8.49% 7.18% 6.06% 6.13% 2.04% 5.86% 2.72%
2026/03/16 9.82% 19.26% 4.3% 4.39% 9.5% 8.21% 5.64% 1.76% 3.39% 2.66%
2026/03/17 9.21% 9.79% 6.7% 5.91% 6.96% 4.9% 3.37% 1.92% 3.97% 9.02%
2026/03/18 16.95% 19.21% 4.22% 8.26% 2.66% 4.73% 3.88% 1.27% 2.37% 4.33%
2026/03/19 16.43% 12.84% 4.61% 8.46% 5.27% 7.14% 5.93% 1.26% 2.74% 3.12%
2026/03/20 17.03% 13.78% 3.4% 7.08% 7.71% 5.77% 3.72% 2.36% 4.22% 2.06%
2026/03/21 14.27% 10.52% 8.87% 8.69% 5.92% 5.77% 3.25% 4.69% 3.61% 0.75%
2026/03/22 20.93% 10.33% 3.93% 9.01% 5.44% 5.94% 7.16% 1.77% 5.33% 1.09%
2026/03/23 17.63% 12.05% 4.1% 9.94% 6.55% 6.73% 5.42% 3.27% 2.26% 2.38%
2026/03/24 11.08% 5.07% 6.17% 9.2% 8.56% 6.26% 4.28% 4.35% 4.56% 2.73%
2026/03/25 20.67% 4.41% 4.77% 5.2% 4.54% 5.32% 5.82% 3.55% 3.75% 2.41%
2026/03/26 21.63% 10.44% 5.91% 4.09% 6.49% 4% 5.2% 2.26% 5.04% 2.79%
2026/03/27 21.7% 5.37% 3% 4.67% 6.6% 6.44% 5.76% 2.69% 2.39% 1.17%
2026/03/28 20.4% 5.4% 6.03% 4.25% 6.33% 7.32% 3.53% 4.39% 3.82% 0.85%
2026/03/29 22.8% 10.65% 2.35% 8.97% 4.15% 3.19% 3.81% 2.57% 3.85% 0.89%
2026/03/30 16.78% 7.87% 7.35% 5.23% 5.67% 6.49% 4.52% 2.7% 4.32% 0.45%
2026/03/31 11.52% 8.91% 8.11% 7.78% 5.69% 5.29% 4.45% 3.48% 1.85% 1.74%
  • starlink.com
  • spectrum.com
  • xfinity.com
  • att.com
  • vpnpro.com
  • forbes.com
  • t-mobile.com
  • amazon.com
  • nordvpn.com
  • truecable.com

Copyright © Adthena. All rights reserved.

Starlink’s impression share fluctuated, peaking at 22.8% on March 29. Spectrum saw a mid-month dip, while Xfinity remained steady. AT&T’s share varied, ending at 7.78%. VPNPro and Forbes showed consistent trends. T-Mobile and Amazon had minor fluctuations. NordVPN and TrueCable had low shares.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for US Telecommunications Internet of Things

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

Google Text Ad Copy Insights & Creative Trends for US Telecommunications Internet of Things - Last month
  1. 1
    Best and Worst VPNs of 2026 https://www.forbes.com › compare › best-vpn

    We Ranked Them All — Connect Your Devices Securely To The Web With The Good High Bandwidth & Fast VPN Services. Stay Protected With Forbes Advisor™ Curated List Of...

  2. 2
    Spectrum Official Site https://www.spectrum.com

    Spectrum Internet® Offers — Discover INVINCIBLE WiFi™: Fast, Fiber-Powered Internet with 5G & Battery Backup. Spectrum Gives You More: Fiber-Powered Internet & Nationwide 5G...

  3. 3
    Starlink https://www.starlink.com

    Offer ends March 31 — World’s most advanced satellite technology delivering high-speed, low-latency internet. Get...

  4. 4
    T-Mobile® Home Internet - $30/mo with 5-Year Guarantee https://www.t-mobile.com

    T-Mobile® 5G Home Internet starting at just $30/mo. Monthly price guaranteed for 5 years.

  5. 5
    Private 5G Network https://www.verizon.com › private-5g › network

    Your Private Network — Get private network access where there’s Verizon wireless coverage. Learn more.

Copyright © Adthena. All rights reserved.

In the competitive landscape of Google PPC, Forbes, Spectrum, Starlink, T-Mobile, and Verizon shine with distinct messaging. Forbes emphasizes security with high-bandwidth VPNs, while Spectrum highlights fiber-powered internet and 5G. Starlink showcases advanced satellite technology, T-Mobile offers affordable 5G home internet, and Verizon promotes private 5G networks.

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