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US Telecommunications Internet of Things - PPC Market Share Analysis May 2025

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the US Internet of Things category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Market Exposure

Share of Clicks for top 10 US Telecommunications Internet of Things brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

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Share of Clicks - Last month
Domain Share of clicks
starlink.com 25.25
spectrum.com 11.28
amazon.com 8.11
t-mobile.com 8.05
quantumfiber.com 4.74
att.com 3.83
hughesnet.com 3.07
verizon.com 2.9
vpnpro.com 2.49
truecable.com 2.27
others 28.01

Copyright © Adthena. All rights reserved.

Starlink leads with 25.25% click share, closely followed by Spectrum at 11.28%. Others dominate with 28.01%, highlighting diverse competition.

Market Exposure

Share of Spend for the top 10 US Telecommunications Internet of Things brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

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Share of Spend - Last Month
Date forbes.com vpnpro.com spectrum.com att.com hughesnet.com t-mobile.com nordvpn.com verizon.com starlink.com xfinityspecial.com
2025/05/01 5.14% 4.23% 15.93% 3.55% 4.71% 6.9% 8.97% 3.49% 7.22% 1.94%
2025/05/02 4.58% 5.73% 16.15% 9.24% 3.76% 4.76% 6.37% 5.37% 3.66% 1.27%
2025/05/03 3.04% 5.88% 21.14% 6.91% 3.46% 5.12% 7% 4.3% 5.75% 0.06%
2025/05/04 9.85% 8.8% 12.86% 6.09% 3.23% 4.34% 7.48% 8.31% 4.51% 0.05%
2025/05/05 3% 7.16% 13.37% 7.69% 3.9% 5.32% 4.87% 6.83% 2.88% 8.21%
2025/05/06 3.21% 3.54% 14.3% 6.73% 2.95% 5.72% 6.03% 6.69% 4.27% 14.18%
2025/05/07 5.66% 7.83% 8.2% 9.1% 3.59% 4.65% 6.39% 4.2% 3.83% 5.59%
2025/05/08 1.86% 9.99% 5.09% 6.85% 4.71% 5.86% 7.31% 4.54% 4.04% 1.77%
2025/05/09 1.54% 5.68% 17.48% 2.34% 4.4% 4.43% 8.48% 7.88% 3.38% 9.47%
2025/05/10 3.38% 4.46% 11.89% 8.86% 4.02% 6.93% 7.52% 3.72% 5.88% 5.67%
2025/05/11 2.86% 8.31% 15.51% 7.37% 3.66% 6.24% 8.57% 5.92% 4.77% 0.79%
2025/05/12 3.18% 8.81% 13.67% 7.73% 4.46% 3.65% 6.11% 4.38% 2.9% 5.65%
2025/05/13 3.88% 9.4% 15.09% 6.18% 4.06% 4.39% 6.3% 5.08% 3.27% 2.28%
2025/05/14 3.38% 7.3% 15.53% 5.98% 4.54% 4.43% 7.91% 4.29% 3.64% 1.72%
2025/05/15 1.24% 6.77% 4.06% 2.98% 4.52% 5.14% 5.76% 6.76% 5.28% 1.37%
2025/05/16 4.65% 6.78% 6.82% 11.42% 5.42% 8.18% 4.88% 6.19% 3.52% 0.81%
2025/05/17 3.75% 10.86% 7.83% 7.25% 5.32% 5.81% 5.39% 5.01% 2.66% 0.83%
2025/05/18 4.79% 6.43% 11.96% 4.81% 5.39% 5.33% 5.94% 5.4% 5.77% 0.66%
2025/05/19 2.16% 8.83% 17.94% 2.72% 4.65% 5.45% 4.69% 5.65% 4.34% 3.11%
2025/05/20 5.43% 6.92% 14.29% 4.16% 4.16% 6.47% 4.78% 4.72% 2.91% 9.29%
2025/05/21 4.72% 8.79% 7.94% 3.98% 5.67% 5.8% 7.1% 5.79% 2.84% 2.58%
2025/05/22 2.48% 7.44% 21.13% 2.92% 4.75% 5.4% 4.06% 5.31% 4.19% 4.06%
2025/05/23 4.02% 11.3% 7.42% 3.62% 5.27% 6.49% 8.7% 5.37% 3.62% 4.51%
2025/05/24 7.16% 12.36% 17.55% 2.43% 5.19% 5.85% 5.72% 4.64% 4.39% 1.63%
2025/05/25 3.4% 8.42% 15.78% 3.58% 5.66% 4.2% 8.01% 4.37% 5.43% 1.54%
2025/05/26 4.79% 8.11% 13.97% 5.12% 5.32% 2.34% 5.14% 6.9% 3.48% 4.63%
2025/05/27 9.08% 10.55% 11.47% 1.91% 4.01% 4.29% 9.11% 4.48% 6.05% 3.3%
2025/05/28 7.88% 7.74% 16.77% 2.8% 4.31% 4.23% 4.64% 6.5% 3.25% 7.19%
2025/05/29 7.15% 9.25% 15.72% 5.37% 5.01% 5.74% 8.17% 4.51% 2.61% 2.01%
2025/05/30 6.48% 8.02% 15.48% 6.33% 4.49% 5.51% 4.93% 5.6% 3.87% 6.95%
2025/05/31 10.36% 9.89% 7.3% 6.62% 6.17% 5.78% 5.7% 5.08% 4.94% 0.96%

Copyright © Adthena. All rights reserved.

In May 2025, Spectrum.com led with fluctuating spend, peaking on May 22. VPNpro.com showed consistent growth, while Forbes.com had a notable spike on May 31. Xfinityspecial.com experienced erratic changes, ending low.

Market Exposure

Competitor Count for US Telecommunications Internet of Things

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

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Competitor Count - Last month
Date Competitor Count
2025/05/01 289
2025/05/02 295
2025/05/03 271
2025/05/04 289
2025/05/05 311
2025/05/06 324
2025/05/07 302
2025/05/08 316
2025/05/09 303
2025/05/10 270
2025/05/11 302
2025/05/12 320
2025/05/13 319
2025/05/14 328
2025/05/15 333
2025/05/16 292
2025/05/17 281
2025/05/18 299
2025/05/19 324
2025/05/20 318
2025/05/21 301
2025/05/22 301
2025/05/23 316
2025/05/24 282
2025/05/25 289
2025/05/26 310
2025/05/27 300
2025/05/28 316
2025/05/29 321
2025/05/30 307
2025/05/31 290

Copyright © Adthena. All rights reserved.

May began with 289 advertisers, fluctuating throughout. Peaks on May 15 (333) and May 19 (324) highlighted activity. The month concluded with 290 advertisers, reflecting stability.

Campaign Efficiency

Market Loss & Market Gains for US Telecommunications Internet of Things

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

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Market Loss & Market Gains - Last month
Name Market Trend
spectrum.com 2.59%
tp-link.com 1.28%
starlink.com 0.9%
hughesnet.com 0.58%
forbes.com 0.51%
verizon.com -0.62%
strikerfab.com -0.84%
xfinity.com -0.9%
amazon.com -2.67%
att.com -2.82%

Copyright © Adthena. All rights reserved.

Spectrum.com surged with a 2.59% click share increase, while att.com dropped by 2.82%. Starlink.com and tp-link.com also gained, contrasting amazon.com’s decline.

Campaign Efficiency

US Telecommunications Internet of Things Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

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Date starlink.com vpnpro.com amazon.com bestbuy.com att.com t-mobile.com nordvpn.com truecable.com verizon.com spectrum.com
2025/05/01 15.99% 3.34% 10.77% 1.78% 2.29% 3.98% 5.56% 5.2% 2.59% 4.55%
2025/05/02 8.78% 3.92% 12.97% 1.13% 10.61% 3.21% 3.56% 5.11% 3.28% 5.34%
2025/05/03 13.87% 4.91% 14.1% 1.48% 5.43% 3.51% 4.08% 6.29% 2.81% 6.84%
2025/05/04 9.5% 7.28% 11.82% 1.02% 4.92% 3.25% 4.76% 2.66% 8.45% 4.57%
2025/05/05 7.55% 6.24% 9.44% 1.02% 6.96% 5.21% 2.81% 4.02% 5.78% 4.47%
2025/05/06 9.27% 2.88% 10.24% 1.57% 6.21% 5.02% 3.2% 3.45% 7.66% 4.85%
2025/05/07 8.62% 5.75% 12.01% 2.75% 7.14% 2.77% 3.67% 4.67% 2.34% 2.5%
2025/05/08 9.34% 7.25% 11.51% 1.07% 5.24% 3.78% 4.17% 3.86% 2.47% 1.83%
2025/05/09 7.13% 5.01% 12.16% 2.04% 1.39% 3% 6.22% 4.99% 8.71% 5.81%
2025/05/10 12.61% 3.44% 13.31% 5.61% 7.06% 5.88% 3.93% 4.58% 2.26% 3.62%
2025/05/11 11.04% 6.53% 15.61% 5.32% 6.41% 5.64% 5.22% 2.84% 3.73% 5.01%
2025/05/12 6.28% 6.31% 13.96% 3.51% 7.05% 2.26% 3.09% 1.7% 2.12% 6.36%
2025/05/13 7.09% 7.56% 11.02% 3.47% 5.09% 2.96% 3.9% 2.54% 2.79% 5.22%
2025/05/14 8.34% 5.58% 14% 3.79% 5.25% 3.16% 4.63% 2.77% 2.95% 5.11%
2025/05/15 9.4% 4.15% 17.54% 6.56% 1.43% 2.81% 2.91% 3.36% 3.45% 1.49%
2025/05/16 7.65% 4.38% 11.08% 2.68% 8.5% 8.76% 2.69% 2.55% 5.34% 2.12%
2025/05/17 5.59% 7.7% 19.6% 6.34% 6.72% 3.59% 2.75% 2.49% 3.28% 2.66%
2025/05/18 13.25% 4.52% 18.66% 7.37% 2.63% 3.31% 3.22% 1.63% 3.08% 3.58%
2025/05/19 8.49% 6.78% 13.93% 5.34% 1.32% 3.8% 3.5% 2.35% 3.59% 6.02%
2025/05/20 6.59% 5.17% 11.85% 5.17% 3.77% 6.04% 2.99% 2.79% 2.9% 4.4%
2025/05/21 6.42% 6.64% 16.4% 3.72% 2.57% 4.16% 4.44% 4.26% 3.55% 2.96%
2025/05/22 9.63% 6.5% 11.58% 3.15% 1.53% 3.93% 3.29% 3.88% 3.5% 7.41%
2025/05/23 9.39% 9.19% 5.93% 1.66% 2.59% 5.09% 5.87% 3.49% 4.07% 3.02%
2025/05/24 11.03% 10.77% 9.32% 3.15% 1.85% 4.4% 4.26% 5.44% 3.52% 6.3%
2025/05/25 11.1% 7.9% 9.31% 9.01% 1.94% 3.05% 5.94% 4.27% 3.07% 5.49%
2025/05/26 8.09% 7.45% 5.39% 4.68% 2.94% 1.66% 3.97% 4.74% 5.3% 4.81%
2025/05/27 13.59% 8.08% 7.57% 3.72% 1.32% 2.93% 5.46% 4.74% 2.52% 3.92%
2025/05/28 9.9% 6.06% 6.75% 6.2% 1.62% 4.87% 2.93% 3.18% 6.37% 5.94%
2025/05/29 6.65% 7.79% 8.96% 1.29% 5.92% 4.56% 5.26% 3.91% 3.25% 5.9%
2025/05/30 10.79% 7.06% 4.11% 2.38% 9.19% 4.25% 3.49% 2.49% 3.99% 5.45%
2025/05/31 10.73% 7.88% 7.44% 7.32% 4.54% 4.1% 3.46% 3.45% 3% 2.56%

Copyright © Adthena. All rights reserved.

Starlink’s impression share fluctuated, peaking at 15.99% on May 1st, then stabilizing around 10% by month’s end. Amazon saw a mid-month surge, reaching 19.6% on May 17th, before declining. VPNPro and BestBuy experienced steady growth, while Verizon and Spectrum showed varied trends.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for US Telecommunications Internet of Things

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

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  1. 1
    AT&T Fiber® - Enjoy Fast Internet Today https://fiber.att.com

    Enjoy Affordable Prices. Discover The Perfect Fiber Plan For Your Family. Ltd. Avail/Areas. Internet that Upgrades Everything. Services: Pro Installation, Next Gen Whole Home Wi-Fi.

  2. 2
    NordVPN: Be safer online https://www.nordvpn.com

    The most advanced VPN app — Get our 2-in-1 deal today! Save 76% on NordVPN + receive up to 10GB of free eSIM data.

  3. 3
    High-Speed Internet | $349 For A New Starlink Kit | Starlink https://www.starlink.com

    World’s most advanced satellite technology delivering high-speed, low-latency internet. Easy to order online in 2 minutes. Try for 30 days. No long-term contract required.

  4. 4
    T-Mobile® Home Internet | $35/mo with 5-Year Guarantee https://www.t-mobile.com

    Get unlimited 5G home Wi-Fi starting at $35/mo. Secure your rate for 5 years, guaranteed.

  5. 5
    Top 8 Best VPNs | Updated on May 2025 https://top.vpnpro.com › vpn

    Protect your online privacy with the best-rated VPN. Secure, private, and highly reviewed.

Copyright © Adthena. All rights reserved.

In the competitive world of PPC advertising, AT&T Fiber, NordVPN, Starlink, T-Mobile, and VPNPro stand out with compelling offers. AT&T highlights affordability and advanced Wi-Fi, while NordVPN emphasizes security with a 76% discount. Starlink offers cutting-edge satellite internet, T-Mobile guarantees a $35/month 5G plan, and VPNPro ensures top-rated privacy.

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Get the full picture

See this data specific to your brand performance

The data on this page is just a sample of the billions of data points we hold at Adthena. The insights generated by Ask Arlo, leverage real-time GenAI to answer questions about your search data.

Our search consultants can introduce you to Whole Market View data that is specific to your organization, based on the size of the relevant search term and competitor universe, and the locations that you need monitoring.

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