US Telecommunications Internet of Things - PPC Market Share Analysis June 2026

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the US Internet of Things category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Internet of Things – US

Google AI Overview visibility for Telecommunications Internet of Things US

See how often AIOs appear and how search intent is distributed across buying signals.

AIO Frequency

How often a Google AI overview appears on search terms relevant to this category.

Frequency Percentage
Frequency 42.9585787889
57.0414212111
42%

Complex Query Frequency

A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.

Frequency Percentage
Frequency 22
78
22%

Search Intent Distribution

Breakdown of search queries by their underlying goal.

Intent Distribution
Investigational 6%
Transactional 6%
Navigational 10%
Seasonal 0%
Local 1%
Problem Solving 15%

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Market Exposure

Share of Clicks for top 10 US Telecommunications Internet of Things brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

Share of Clicks - Last month
Share of Clicks - Last month
Domain Share of clicks
starlink.com 35.82
spectrum.com 8.64
att.com 6.87
t-mobile.com 5.32
xfinity.com 4.24
quantumfiber.com 3.94
truecable.com 3.6
amazon.com 2.41
forbes.com 2.3
xfinityspecial.com 2.28
others 24.58
  • starlink.com - 35.82%
  • spectrum.com - 8.64%
  • att.com - 6.87%
  • t-mobile.com - 5.32%
  • xfinity.com - 4.24%
  • quantumfiber.com - 3.94%
  • truecable.com - 3.6%
  • amazon.com - 2.41%
  • forbes.com - 2.3%
  • xfinityspecial.com - 2.28%
  • others - 24.58%

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Starlink.com leads with 35.82% click share, followed by Spectrum.com at 8.64%. Others collectively hold 24.58%, showcasing diverse competition.

Market Exposure

Share of Spend for the top 10 US Telecommunications Internet of Things brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

Share of Spend - Last Month
Share of Spend - Last Month
Date forbes.com att.com spectrum.com starlink.com xfinity.com nordvpn.com xfinityspecial.com verizon.com t-mobile.com quantumfiber.com
2026/06/01 6.92% 9.76% 14.86% 5.41% 4.86% 1.99% 3.18% 8.02% 3.64% 2.46%
2026/06/02 6.36% 8.52% 9.6% 6.61% 4.25% 1.86% 4.39% 12.94% 4.27% 4.34%
2026/06/03 5.2% 7.04% 13.31% 6.54% 7.86% 3.24% 3.28% 7.29% 3.25% 3.89%
2026/06/04 3.3% 10.51% 12.94% 6.12% 6.33% 3.02% 3.99% 7.86% 2.66% 3.62%
2026/06/05 7.32% 8.19% 11.89% 6.27% 4.58% 2.7% 3.59% 7.34% 3.93% 3.77%
2026/06/06 6.2% 8.2% 13.34% 6.4% 5.24% 4.81% 2.06% 10.84% 4.25% 2.99%
2026/06/07 6.84% 9.82% 11.75% 9.72% 3.24% 2.06% 0.9% 9.13% 5.22% 3.58%
2026/06/08 6.19% 6.38% 13.77% 7.97% 6.49% 1.89% 5.05% 9.07% 6.1% 3.48%
2026/06/09 4.28% 3.68% 12.68% 5.6% 4.97% 2.64% 6.84% 12.79% 3.57% 5.35%
2026/06/10 5.33% 6.78% 14.77% 7.52% 5.47% 2.77% 5.99% 9.14% 5.18% 4.41%
2026/06/11 5.74% 7% 14.19% 6.27% 8.21% 3.23% 5.78% 0.76% 5.11% 4.72%
2026/06/12 8.21% 8.32% 14.32% 6.9% 5.56% 1.99% 4.84% 1.8% 6.78% 4.96%
2026/06/13 8.21% 18.17% 7.23% 7.65% 5.64% 2.2% 1.88% 5.82% 4.99% 5.56%
2026/06/14 8.59% 7.41% 13.81% 9.52% 5.52% 2.79% 3.6% 7.26% 4.25% 5.78%
2026/06/15 9.37% 4.04% 11.02% 5.86% 6.91% 4.46% 2.94% 1.73% 4.15% 5.26%
2026/06/16 9.55% 5.21% 17.41% 5.97% 6.49% 5.49% 2.01% 0.36% 5.79% 4.99%
2026/06/17 11.71% 8.62% 12.94% 7.56% 6.51% 3.52% 3.05% 1.33% 3.29% 4.02%
2026/06/18 5.66% 8.48% 10.7% 9.27% 4.99% 2.63% 3.45% 3.22% 5.07% 4.56%
2026/06/19 6.05% 7.87% 14.15% 7.47% 6.84% 2.67% 4.53% 4.78% 6.07% 3.84%
2026/06/20 5.26% 8.22% 18.3% 10.36% 3.3% 3.23% 2.56% 7.24% 7.26% 4.81%
2026/06/21 5.59% 8.5% 14.01% 7.65% 5.28% 4.32% 1.93% 6.46% 7.6% 5.86%
2026/06/22 5.87% 8.02% 16.05% 7.45% 6.16% 3.62% 2.91% 5.93% 6% 5.36%
2026/06/23 6.35% 10.5% 14.82% 6.71% 4.84% 4.67% 4.7% 2.93% 5.35% 6.01%
2026/06/24 5.59% 6.17% 12.96% 8.34% 7.65% 3.07% 4.25% 2.34% 6.46% 4.9%
2026/06/25 4.77% 6.29% 17.99% 6.89% 6.05% 2.5% 4.4% 6.39% 5.14% 3.15%
2026/06/26 6.38% 5.97% 17.48% 8.71% 7.57% 2.08% 3.39% 2.81% 5.44% 3.94%
2026/06/27 7.32% 7.01% 18.58% 10.45% 4.99% 5.64% 3.95% 1.37% 6.75% 3.84%
2026/06/28 8.18% 6.26% 13.68% 5.23% 8.15% 6.2% 4.73% 5.72% 7.4% 5.37%
2026/06/29 6.52% 7.28% 19.29% 6.45% 6.42% 4.01% 3.43% 7.01% 4.62% 3.05%
2026/06/30 13.91% 7.95% 7.84% 7.21% 6.59% 5.32% 3.46% 3.45% 3.15% 3.01%
  • forbes.com
  • att.com
  • spectrum.com
  • starlink.com
  • xfinity.com
  • nordvpn.com
  • xfinityspecial.com
  • verizon.com
  • t-mobile.com
  • quantumfiber.com

Copyright © Adthena. All rights reserved.

In June 2026, Spectrum.com led PPC spend, peaking at 19.29% on June 29. Forbes.com surged to 13.91% by month’s end. Verizon.com saw fluctuations, ending at 3.45%.

Market Exposure

Competitor Count for US Telecommunications Internet of Things

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

Competitor Count - Last month
Competitor Count - Last month
Date Competitor Count
2026/06/01 340
2026/06/02 299
2026/06/03 323
2026/06/04 325
2026/06/05 327
2026/06/06 310
2026/06/07 303
2026/06/08 320
2026/06/09 308
2026/06/10 309
2026/06/11 310
2026/06/12 286
2026/06/13 288
2026/06/14 276
2026/06/15 277
2026/06/16 274
2026/06/17 277
2026/06/18 262
2026/06/19 260
2026/06/20 242
2026/06/21 229
2026/06/22 238
2026/06/23 236
2026/06/24 229
2026/06/25 231
2026/06/26 228
2026/06/27 211
2026/06/28 208
2026/06/29 240
2026/06/30 230

Copyright © Adthena. All rights reserved.

June began with 340 advertisers, peaking early, then steadily declined to 230 by month’s end.

Campaign Efficiency

Market Loss & Market Gains for US Telecommunications Internet of Things

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

Market Loss & Market Gains - Last month
Market Loss & Market Gains - Last month
Name Market Trend
starlink.com 5.62%
t-mobile.com 0.96%
eero.com 0.85%
amazon.com 0.76%
google.com 0.66%
spectrumspecial.com -0.49%
vpnpro.com -0.49%
verizon.com -0.91%
bestbuy.com -1.04%
truecable.com -3.13%

Copyright © Adthena. All rights reserved.

Starlink.com soared with a 5.62% click share increase, while truecable.com plummeted by 3.13%. T-mobile.com and eero.com also gained, contrasting bestbuy.com’s decline.

Campaign Efficiency

US Telecommunications Internet of Things Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

Date starlink.com att.com forbes.com xfinityspecial.com xfinity.com amazon.com spectrum.com verizon.com truecable.com bestbuy.com
2026/06/01 11.31% 8.91% 4.84% 5.07% 3.85% 2.47% 5.61% 5.35% 3.93% 2.75%
2026/06/02 13.93% 7.96% 4.36% 6.82% 3.03% 3.08% 3.25% 8.08% 2.71% 3.29%
2026/06/03 13% 6.52% 3.14% 4.45% 5.51% 4.12% 4.34% 4.45% 6.25% 4.37%
2026/06/04 11.93% 10.89% 1.85% 8% 5.82% 2.97% 4.92% 4.76% 2.53% 2.85%
2026/06/05 9.72% 6.79% 4.47% 6.81% 5.36% 1.93% 4.12% 4.34% 6.88% 3.97%
2026/06/06 12.85% 7.5% 4.24% 2.88% 3.33% 2.53% 4.57% 7.18% 6.04% 3.97%
2026/06/07 15.05% 8.42% 3.88% 1.48% 1.73% 2.68% 3.51% 4.78% 4.72% 4.14%
2026/06/08 15.77% 6.38% 3.74% 8.65% 5.49% 1.88% 4.04% 5.24% 4.1% 2.13%
2026/06/09 10.11% 2.87% 2.51% 9.56% 3.55% 1.92% 3.85% 7.79% 7.68% 4.93%
2026/06/10 13.9% 5.23% 3.25% 10.36% 4.36% 1.29% 5.09% 5.6% 3.37% 2.64%
2026/06/11 9.09% 6.62% 3.33% 8.41% 7.09% 2% 4.68% 0.3% 6.81% 3.8%
2026/06/12 13.45% 6.64% 4.58% 7.4% 4.31% 2.42% 5.2% 0.9% 6.16% 3.97%
2026/06/13 15.7% 14.51% 4.98% 2.78% 3.82% 2.11% 2.53% 3.27% 5.4% 4.85%
2026/06/14 16.58% 6.09% 5.63% 5.89% 6.6% 3.14% 6.53% 4.28% 4.42% 2.69%
2026/06/15 11.53% 3% 5.73% 4.93% 6.64% 3.91% 3.24% 0.97% 7.42% 5.53%
2026/06/16 10.51% 6.27% 6.31% 2.68% 5.44% 2.02% 6.06% 0.22% 8.3% 4.58%
2026/06/17 13.06% 7.48% 6.9% 4.78% 5.83% 2.04% 4.41% 0.59% 5.05% 3.39%
2026/06/18 15.46% 7.8% 3.3% 4.58% 4.75% 2.28% 3.92% 1.64% 5.84% 4.48%
2026/06/19 10.97% 5.26% 3.03% 5.6% 11.3% 1.87% 4.22% 2.23% 4.69% 5.49%
2026/06/20 21.86% 6.86% 3.1% 3.81% 2.59% 6.93% 6.77% 4.06% 2.27% 1.23%
2026/06/21 15.31% 10.2% 3.73% 3.31% 4.68% 5.03% 6.34% 3.89% 0.53% 2.67%
2026/06/22 16.28% 8.26% 4.35% 4.92% 4.47% 3.2% 6.47% 3.97% 0.83% 3.15%
2026/06/23 13.61% 11.11% 4.16% 6.57% 5.28% 10.9% 5.76% 1.88% 1.1% 1.87%
2026/06/24 14.73% 5.85% 3.06% 5.58% 5.74% 7.86% 4.06% 1.25% 0.71% 1.86%
2026/06/25 13.82% 6.28% 2.83% 6.51% 4.89% 11.96% 6.18% 3.83% 0.84% 1.08%
2026/06/26 18.17% 5.12% 3.53% 4.66% 9.74% 9.06% 5.74% 1.56% 1.06% 1.62%
2026/06/27 20% 7.45% 4.63% 6.27% 5.58% 3.26% 6.88% 0.69% 0.57% 1.42%
2026/06/28 18.24% 7.03% 5.92% 5.58% 6.63% 2.75% 6.14% 4.07% 1.37% 1.34%
2026/06/29 13.67% 8.3% 4.31% 6.84% 7.83% 3.7% 8.39% 4.82% 1.91% 1.35%
2026/06/30 14.68% 7.85% 7.53% 5.5% 4.96% 4.77% 2.95% 2.4% 2% 0.76%
  • starlink.com
  • att.com
  • forbes.com
  • xfinityspecial.com
  • xfinity.com
  • amazon.com
  • spectrum.com
  • verizon.com
  • truecable.com
  • bestbuy.com

Copyright © Adthena. All rights reserved.

Starlink.com led June with fluctuating impressions, peaking at 21.86% on the 20th. ATT.com saw a mid-month surge, while Forbes.com steadily climbed. Xfinityspecial.com and Xfinity.com showed varied trends. Amazon.com spiked late month, and Spectrum.com remained consistent. Verizon.com and Truecable.com had low shares, while Bestbuy.com declined.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for US Telecommunications Internet of Things

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

Google Text Ad Copy Insights & Creative Trends for US Telecommunications Internet of Things - Last month
  1. 1
    Chat with Gemini | Free and fast AI from Google https://gemini.google.com

    A multi-modal GPT. Use your voice, text, photos, and camera to get help in new ways. Don't let usage caps slow you down. Switch to Gemini for unlimited chats and image uploads.

  2. 2
    Starlink Internet Plans & Pricing | Check Availability https://www.inmyarea.com

    Compare Starlink prices, plans, and check availability. InMyArea.com is the #1 rated shopping and comparison site for Internet, Cable & Satellite TV, and Home Security providers.

  3. 3
    Starlink https://www.starlink.com

    High-Speed Internet — World’s most advanced satellite technology delivering high-speed, low-latency internet.

  4. 4
    T-Mobile® Home Internet - Home Internet as Low as $35/mo https://www.t-mobile.com

    Sign up for T-Mobile® Home Internet today and get one month on us. Via bill credit; +tax. Plans...

  5. 5
    Virtual Network Services - Network Security https://www.verizon.com › virtual › network-service

    Simplify management and control capital expense with an on-demand virtual network.

Copyright © Adthena. All rights reserved.

In the competitive landscape of Google’s PPC, top advertisers like Google, Starlink, T-Mobile, and Verizon showcase diverse themes. Google’s Gemini emphasizes AI’s versatility, while Starlink highlights cutting-edge satellite internet. T-Mobile offers affordable home internet, and Verizon focuses on virtual network security, each with unique selling propositions.

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