US Telecommunications Internet of Things - PPC Market Share Analysis August 2026

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the US Internet of Things category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Internet of Things – US

Google AI Overview visibility for Telecommunications Internet of Things US

See how often AIOs appear and how search intent is distributed across buying signals.

AIO Frequency

How often a Google AI overview appears on search terms relevant to this category.

Frequency Percentage
Frequency 52.3330738424
47.6669261576
52%

Complex Query Frequency

A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.

Frequency Percentage
Frequency 21
79
21%

Search Intent Distribution

Breakdown of search queries by their underlying goal.

Intent Distribution
Investigational 5%
Transactional 8%
Navigational 14%
Seasonal 0%
Local 1%
Problem Solving 11%

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Market Exposure

Share of Clicks for top 10 US Telecommunications Internet of Things brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

Share of Clicks - Last month
Share of Clicks - Last month
Domain Share of clicks
starlink.com 51.13
spectrum.com 10
t-mobile.com 4.13
xfinity.com 3.32
quantumfiber.com 3.13
amazon.com 2.87
att.com 2.41
forbes.com 2.36
truecable.com 1.92
nordvpn.com 1.69
others 17.04
  • starlink.com - 51.13%
  • spectrum.com - 10%
  • t-mobile.com - 4.13%
  • xfinity.com - 3.32%
  • quantumfiber.com - 3.13%
  • amazon.com - 2.87%
  • att.com - 2.41%
  • forbes.com - 2.36%
  • truecable.com - 1.92%
  • nordvpn.com - 1.69%
  • others - 17.04%

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Starlink.com dominates with 51.13% click share, overshadowing Spectrum’s 10%. T-Mobile and Xfinity trail behind, while ‘others’ collectively hold 17.04%.

Market Exposure

Share of Spend for the top 10 US Telecommunications Internet of Things brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

Share of Spend - Last Month
Share of Spend - Last Month
Date spectrum.com starlink.com quantumfiber.com forbes.com att.com nordvpn.com t-mobile.com verizon.com xfinity.com nordlayer.com
2026/08/01 3.95% 11.75% 5.9% 12.62% 6.05% 4.37% 6.17% 3.41% 4.87% 4.3%
2026/08/02 11.28% 10.48% 5.83% 7.97% 7.85% 8.04% 3.71% 5.14% 3.09% 1.4%
2026/08/03 2.48% 7.29% 3.33% 15.86% 7.82% 4.75% 8.8% 9.55% 4.76% 6.55%
2026/08/04 5.59% 8.37% 4.05% 15.19% 4.37% 11.11% 7.52% 4.45% 3.66% 8.15%
2026/08/05 12.86% 9.59% 5.82% 9.11% 6.62% 2% 4.19% 4.69% 8.65% 2.95%
2026/08/06 19.32% 12.36% 3.94% 7.83% 4.66% 4.18% 4.85% 6.35% 4.63% 3.85%
2026/08/07 15.57% 11.59% 5.74% 6.76% 3.84% 3.11% 4.37% 8.66% 3.73% 10.16%
2026/08/08 2.42% 9.46% 7.04% 18.32% 3.55% 1.73% 0.44% 9.49% 10.09% 15.16%
2026/08/09 1.14% 22.58% 8.44% 7.69% 6.56% 3.38% 1.78% 11.06% 1.5% 0%
2026/08/10 8.34% 11.28% 4.77% 16.03% 6.37% 4.11% 3.77% 1.44% 10.69% 1.61%
2026/08/11 25.31% 9.99% 3.3% 10.63% 2.45% 2.98% 2.88% 5.72% 6.81% 2.65%
2026/08/12 20.96% 9.58% 4.43% 5.59% 3.67% 6.02% 5.94% 8.23% 5.77% 2.16%
2026/08/13 26.19% 12.34% 5.67% 6.59% 3.01% 2.59% 0.87% 5.86% 4.3% 5.53%
2026/08/14 15.32% 11.44% 6.4% 6.2% 7.29% 4.9% 2.31% 5.3% 6.46% 4.97%
2026/08/15 23.49% 15.43% 4.62% 5.24% 3.55% 8.2% 1.76% 8.44% 4.62% 2.04%
2026/08/16 25.47% 12.28% 3.65% 14.26% 3.53% 5.64% 3.83% 3.94% 4.79% 0%
2026/08/17 31.15% 7.22% 2.7% 8.91% 4.36% 5.42% 1.71% 2.2% 1.17% 7.02%
2026/08/18 34.81% 13.63% 3.4% 1.57% 1.5% 2.87% 1.11% 1.35% 4.51% 3.88%
2026/08/19 25.91% 5.86% 0.57% 2.84% 4.73% 5.36% 3.28% 1.45% 6.24% 3.01%
2026/08/20 24.41% 12.43% 6.14% 2.35% 2.89% 3.01% 3.11% 5.09% 3.45% 7.15%
2026/08/21 20.1% 10.07% 6.64% 2.41% 4.76% 5.14% 3.1% 2.46% 1.3% 8.08%
2026/08/22 16.48% 12.45% 4.53% 12.97% 3.9% 5.13% 2.25% 2.97% 3.01% 7.52%
2026/08/23 16.33% 9.69% 3.5% 13.01% 2.15% 6.72% 2.87% 5.23% 3.06% 2.89%
2026/08/24 14.03% 9.41% 3.48% 13.41% 2.36% 9.8% 3.38% 3.87% 2.74% 5.77%
2026/08/25 15.4% 10.6% 5.35% 10.12% 2.42% 4.44% 1.76% 5.16% 5.72% 9.24%
2026/08/26 17.49% 9.46% 4.91% 10.75% 4.08% 3.37% 2.35% 2.54% 8.37% 6.87%
2026/08/27 16.65% 12.58% 5.58% 8.53% 3.36% 1.73% 2.29% 5.4% 6.96% 3.52%
2026/08/28 15.82% 8.9% 3.97% 13.32% 2.63% 6.46% 2.69% 8.88% 2.98% 1.96%
2026/08/29 17.1% 12.74% 3.67% 12.3% 3.27% 3.26% 1.9% 8.37% 7.22% 1.84%
2026/08/30 14.17% 11.3% 4.52% 4.74% 5.84% 6.27% 5.22% 7.67% 3.13% 1.73%
2026/08/31 17.87% 8.49% 5.71% 5.01% 4.92% 4.17% 3.48% 3.46% 2.57% 1.78%
  • spectrum.com
  • starlink.com
  • quantumfiber.com
  • forbes.com
  • att.com
  • nordvpn.com
  • t-mobile.com
  • verizon.com
  • xfinity.com
  • nordlayer.com

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Spectrum.com surged mid-month, peaking at 34.81 on August 18. Starlink.com fluctuated, spiking on August 9 at 22.58. Quantumfiber.com remained steady, while Forbes.com saw a mid-month dip. By month-end, Spectrum.com led, followed by Starlink.com.

Market Exposure

Competitor Count for US Telecommunications Internet of Things

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

Competitor Count - Last month
Competitor Count - Last month
Date Competitor Count
2026/08/01 236
2026/08/02 243
2026/08/03 241
2026/08/04 246
2026/08/05 207
2026/08/06 206
2026/08/07 183
2026/08/08 161
2026/08/09 168
2026/08/10 187
2026/08/11 181
2026/08/12 181
2026/08/13 178
2026/08/14 178
2026/08/15 167
2026/08/16 163
2026/08/17 162
2026/08/18 157
2026/08/19 151
2026/08/20 171
2026/08/21 161
2026/08/22 160
2026/08/23 173
2026/08/24 174
2026/08/25 152
2026/08/26 159
2026/08/27 168
2026/08/28 171
2026/08/29 179
2026/08/30 171
2026/08/31 176

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August began with 236 advertisers, peaking at 246 on the 4th. A decline followed, reaching 151 on the 19th. The month concluded with a slight recovery, ending at 176 advertisers.

Campaign Efficiency

Market Loss & Market Gains for US Telecommunications Internet of Things

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

Market Loss & Market Gains - Last month
Market Loss & Market Gains - Last month
Name Market Trend
google.com 1.09%
starlink.com 1.04%
wowway.com 0.72%
spectrum.com 0.71%
telstrainternational.com 0.49%
nordvpn.com -0.33%
xfinity.com -0.34%
att.com -0.53%
forbes.com -0.8%
t-mobile.com -1.27%

Copyright © Adthena. All rights reserved.

Google.com and Starlink.com lead with click share gains, while T-Mobile.com and Forbes.com face declines.

Campaign Efficiency

US Telecommunications Internet of Things Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

Date starlink.com amazon.com spectrum.com truecable.com xfinity.com forbes.com nordvpn.com att.com verizon.com bestbuy.com
2026/08/01 26.91% 3.44% 1.46% 2.34% 3.23% 5.69% 3.51% 6.13% 3.36% 4.02%
2026/08/02 21.63% 4.29% 3.56% 2.35% 1.91% 4.91% 5.69% 8.1% 3.2% 3.98%
2026/08/03 15.73% 5.91% 1.4% 3.41% 3.63% 7.39% 3.86% 7.27% 5.06% 3.99%
2026/08/04 16.54% 5.03% 2.52% 2.95% 4.1% 8.79% 7.83% 3.72% 2.62% 2.4%
2026/08/05 22.93% 4.92% 3.84% 4.72% 8.04% 5.12% 1.65% 5.66% 4.15% 2.24%
2026/08/06 27.78% 5.82% 5.45% 3.08% 2.05% 3.39% 3.53% 6.63% 4.4% 7.98%
2026/08/07 21.13% 5.83% 4.77% 3.92% 1.64% 3.68% 2.96% 4.9% 5.37% 4.09%
2026/08/08 33.59% 3.93% 1.61% 4.23% 5.57% 7.13% 1.36% 4.51% 4.02% 3.08%
2026/08/09 36.72% 5.46% 0.41% 1.22% 0.94% 4.02% 1.81% 3.12% 4.15% 3.18%
2026/08/10 21.45% 4.24% 2.53% 2.91% 9.18% 7.15% 2.39% 3.57% 1.14% 3.05%
2026/08/11 24.64% 1.97% 8.19% 10.63% 4.94% 7.55% 2.84% 1.96% 4.52% 1.12%
2026/08/12 21.97% 4.58% 6.68% 1.63% 2.75% 3.28% 6.22% 7.73% 4.95% 3.24%
2026/08/13 26.24% 1.73% 8.75% 2.34% 2.53% 4.84% 2.84% 1.71% 3.75% 9.04%
2026/08/14 24.32% 2.29% 5.1% 5.14% 2.66% 2.93% 4.5% 3.54% 3.42% 1.05%
2026/08/15 30.57% 1.8% 8% 1.29% 2.11% 4.24% 5.89% 2.55% 5.58% 0.72%
2026/08/16 25.58% 2.88% 9.43% 2.28% 2.75% 9.59% 6.25% 3.22% 3.4% 0.52%
2026/08/17 19.95% 2.6% 10.63% 5.06% 0.79% 5.66% 5.25% 3.87% 1.42% 1.21%
2026/08/18 26.27% 9.88% 9.76% 5.7% 1.97% 0.67% 2.61% 0.97% 0.6% 0.9%
2026/08/19 18.95% 3.06% 8.86% 5.67% 3.12% 1.62% 4.05% 3.61% 1.18% 0.78%
2026/08/20 29.36% 6.92% 7.89% 2.35% 1.74% 2.36% 3.29% 1.58% 3.3% 3.59%
2026/08/21 28.36% 3.22% 6.49% 3.05% 0.59% 1.31% 4.47% 3% 2.1% 2.41%
2026/08/22 32.26% 5.29% 4.8% 2.53% 1.8% 7.01% 3.79% 2.22% 1.72% 4.12%
2026/08/23 23.72% 3.88% 5.51% 2.55% 1.61% 8.33% 5.46% 2.02% 3.47% 1.59%
2026/08/24 20.35% 3.32% 4.54% 5.92% 5.87% 6.95% 7.79% 1.86% 2.71% 3.84%
2026/08/25 23.61% 3.23% 4.69% 3.37% 8.15% 5.64% 3.21% 2.03% 3.25% 0.98%
2026/08/26 20.97% 8.42% 5.5% 1.89% 8.61% 7.01% 3.11% 3.55% 1.81% 0.92%
2026/08/27 30.46% 5.6% 5.39% 3.47% 3.28% 5.12% 1.8% 2.66% 3.07% 0.9%
2026/08/28 21.34% 6.25% 4.91% 4.28% 1.29% 6.81% 4.86% 2.08% 6.2% 1.88%
2026/08/29 29.09% 5.19% 6.46% 2.15% 3.17% 6.93% 3.52% 4.38% 6.08% 1.96%
2026/08/30 21.24% 8.13% 3.37% 1.26% 1.9% 2.51% 3.11% 4.64% 3.53% 1.23%
2026/08/31 21.12% 7.63% 5.43% 3.97% 3.7% 3.18% 3.11% 3.05% 1.75% 1.01%
  • starlink.com
  • amazon.com
  • spectrum.com
  • truecable.com
  • xfinity.com
  • forbes.com
  • nordvpn.com
  • att.com
  • verizon.com
  • bestbuy.com

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Starlink’s impression share fluctuated, peaking at 36.72% on August 9. Amazon saw a notable spike on August 18 with 9.88%. Spectrum’s share rose steadily, reaching 10.63% on August 17. Truecable peaked at 10.63% on August 11. Xfinity’s share was highest on August 10 at 9.18%. Forbes had a significant rise on August 16 with 9.59%. NordVPN’s share increased, peaking at 7.83% on August 4. AT&T’s share was highest on August 2 at 8.10%. Verizon’s share peaked at 6.20% on August 28. BestBuy’s share was highest on August 13 at 9.04%.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for US Telecommunications Internet of Things

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

Google Text Ad Copy Insights & Creative Trends for US Telecommunications Internet of Things - Last month
  1. 1
    Speedtest.net: Internet Speed Test https://www.cspire.com

    You can test your internet speed, whether Wi-Fi or mobile data, with the speedtest.net online service

  2. 2
    Best & Worst VPNs of 2026 - There's One Clear Winner 2026 https://www.forbes.com › compare › best-vpn

    Forbes Ranked the Best VPN Services 2026. See How Top VPNs Compares.

  3. 3
    Chat with Gemini https://gemini.google.com

    Free and fast AI from Google — Our GPT helps you double-check its AI responses using the power of Google Search. Don't let usage caps slow you down. Switch to Gemini for unlimited chats and image uploads.

  4. 4
    $30 High Speed + No Contract - Sizzling Summer Internet Deals https://www.spectrumspecial.com

    Internet and WiFi plans for any budget or speed. Find your perfect plan today!

  5. 5
    Starlink https://www.starlink.com

    High-Speed Internet — World’s most advanced satellite technology delivering high-speed, low-latency internet. Get...

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In the competitive landscape of Google’s PPC, five standout ads capture attention. C Spire’s ad emphasizes reliable speed testing, while Forbes highlights VPN rankings, showcasing authority. Google’s Gemini offers AI-driven chat without limits, appealing to tech-savvy users. Spectrum entices with budget-friendly, no-contract internet deals, and Starlink promises cutting-edge satellite technology for high-speed connectivity. Each ad uniquely addresses consumer needs, from speed and security to affordability and innovation.

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