US Telecommunications Internet of Things - PPC Market Share Analysis April 2026

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the US Internet of Things category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Internet of Things – US

Google AI Overview visibility for Telecommunications Internet of Things US

See how often AIOs appear and how search intent is distributed across buying signals.

AIO Frequency

How often a Google AI overview appears on search terms relevant to this category.

Frequency Percentage
Frequency 42.8349591462
57.1650408538
42%

Complex Query Frequency

A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.

Frequency Percentage
Frequency 17
83
17%

Search Intent Distribution

Breakdown of search queries by their underlying goal.

Intent Distribution
Investigational 6%
Transactional 6%
Navigational 4%
Seasonal 0%
Local 1%
Problem Solving 13%

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Market Exposure

Share of Clicks for top 10 US Telecommunications Internet of Things brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

Share of Clicks - Last month
Share of Clicks - Last month
Domain Share of clicks
starlink.com 43.02
spectrum.com 9.11
att.com 7.6
quantumfiber.com 5.5
t-mobile.com 5.22
xfinity.com 2.92
verizon.com 2.81
forbes.com 2.68
hughesnet.com 1.47
nordvpn.com 1.45
others 18.22
  • starlink.com - 43.02%
  • spectrum.com - 9.11%
  • att.com - 7.6%
  • quantumfiber.com - 5.5%
  • t-mobile.com - 5.22%
  • xfinity.com - 2.92%
  • verizon.com - 2.81%
  • forbes.com - 2.68%
  • hughesnet.com - 1.47%
  • nordvpn.com - 1.45%
  • others - 18.22%

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Starlink.com dominates with 43.02% click share, while Spectrum.com follows at 9.11%. Others collectively hold 18.22%, showcasing diverse competition.

Market Exposure

Share of Spend for the top 10 US Telecommunications Internet of Things brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

Share of Spend - Last Month
Share of Spend - Last Month
Date spectrum.com att.com verizon.com quantumfiber.com starlink.com t-mobile.com vpnpro.com forbes.com xfinity.com nordvpn.com
2026/04/01 20.88% 7.4% 8.39% 4.7% 6.11% 4.73% 4.52% 5.97% 6.77% 3.47%
2026/04/02 13.47% 10.11% 10.4% 5.06% 5.69% 4.69% 4.08% 9.58% 6.58% 3.05%
2026/04/03 15.16% 11.14% 6.74% 4.87% 6.61% 4.34% 5.97% 7.33% 5.98% 2.06%
2026/04/04 11.51% 10.91% 11.99% 4.81% 5.52% 3.9% 5.7% 11.12% 5.19% 3.47%
2026/04/05 13.94% 10.87% 13.49% 4.29% 8.64% 4.68% 5.03% 9.74% 4.05% 4.15%
2026/04/06 11.89% 7.76% 10% 3.73% 7.35% 3.89% 7.16% 8.49% 7.53% 4.58%
2026/04/07 14.32% 10.7% 7.29% 3.8% 7.37% 4.71% 4.7% 9.8% 5.96% 4.15%
2026/04/08 16.49% 10.23% 9.06% 3.8% 8.9% 4.75% 4.46% 9.45% 2.78% 2.97%
2026/04/09 15% 9.97% 5.7% 5.6% 9.23% 3.92% 3.93% 8.42% 6.84% 4.63%
2026/04/10 18.53% 9.99% 4.71% 4.91% 6.28% 4.96% 4.19% 8.55% 7.21% 3.03%
2026/04/11 16.5% 10.7% 6.42% 4.01% 7.69% 5.46% 7.73% 14.07% 2.69% 4.16%
2026/04/12 8.46% 14.48% 6.66% 5.44% 7.88% 5.49% 4.36% 11.18% 7.82% 5.82%
2026/04/13 17.96% 11.8% 5.11% 4.6% 9.68% 5.19% 3.77% 9.53% 4.4% 3.57%
2026/04/14 13.12% 11.88% 3.65% 5.44% 9.09% 3.89% 3.16% 10.75% 4.54% 5.13%
2026/04/15 12.07% 12.25% 6.85% 5.19% 10.08% 4.06% 5.24% 10.59% 5.24% 3.25%
2026/04/16 10.68% 13.37% 11.02% 8.1% 12.52% 2.8% 4.5% 3.31% 6.81% 3.47%
2026/04/17 10.32% 10.03% 10.24% 5.65% 7.72% 3.3% 5.24% 7.45% 2.82% 7.65%
2026/04/18 11.88% 10.78% 5.17% 5.62% 10.53% 5.47% 1.74% 13.22% 6.75% 5.44%
2026/04/19 15.3% 16.51% 5.12% 7.28% 8.52% 4.57% 5.65% 9.71% 5.19% 4.04%
2026/04/20 19.08% 11.75% 6.39% 6.03% 5.26% 3.97% 4.29% 7.8% 4.18% 5.98%
2026/04/21 15.03% 12.92% 6.51% 7.5% 5.69% 2.69% 3.83% 6.84% 5.08% 4.05%
2026/04/22 17.42% 8.65% 6.69% 6.88% 5.84% 2.83% 5.79% 9.44% 5.05% 5.15%
2026/04/23 16.01% 13.09% 6.56% 6.09% 5.54% 3.4% 2.55% 7.31% 5.73% 2.67%
2026/04/24 14.12% 12.68% 6.37% 8.37% 9.37% 4.41% 1.86% 2.93% 4.92% 1.54%
2026/04/25 25.76% 7.55% 8.08% 7.73% 7.82% 3.46% 1.59% 5.89% 6.26% 1.97%
2026/04/26 17.94% 5.91% 8.7% 6.52% 10.18% 3.14% 3.82% 7.99% 3.67% 5.76%
2026/04/27 14.16% 12.06% 6.18% 4.98% 7.31% 3.02% 1.52% 6.52% 8.98% 4.1%
2026/04/28 17.85% 16.13% 7.52% 5.23% 5.38% 3.42% 1.64% 6.45% 4.35% 2.07%
2026/04/29 12.33% 9.56% 6.3% 8.86% 4.57% 2.86% 2.2% 9.5% 4.31% 5.08%
2026/04/30 16.42% 14.31% 10.64% 7.93% 6.31% 4.01% 2.97% 2.92% 1.89% 1.48%
  • spectrum.com
  • att.com
  • verizon.com
  • quantumfiber.com
  • starlink.com
  • t-mobile.com
  • vpnpro.com
  • forbes.com
  • xfinity.com
  • nordvpn.com

Copyright © Adthena. All rights reserved.

Spectrum.com led April with fluctuating spend, peaking at 25.76% on the 25th. AT&T and Verizon showed steady mid-range trends, while Quantumfiber and Starlink had moderate increases. Forbes and Xfinity experienced varied patterns, ending lower.

Market Exposure

Competitor Count for US Telecommunications Internet of Things

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

Competitor Count - Last month
Competitor Count - Last month
Date Competitor Count
2026/04/01 210
2026/04/02 209
2026/04/03 216
2026/04/04 204
2026/04/05 225
2026/04/06 255
2026/04/07 237
2026/04/08 214
2026/04/09 221
2026/04/10 195
2026/04/11 167
2026/04/12 182
2026/04/13 205
2026/04/14 202
2026/04/15 223
2026/04/16 209
2026/04/17 194
2026/04/18 190
2026/04/19 183
2026/04/20 203
2026/04/21 194
2026/04/22 192
2026/04/23 187
2026/04/24 192
2026/04/25 178
2026/04/26 175
2026/04/27 188
2026/04/28 189
2026/04/29 200
2026/04/30 194

Copyright © Adthena. All rights reserved.

April began with 210 advertisers, peaking at 255 on the 6th. A decline followed, ending the month at 194.

Campaign Efficiency

Market Loss & Market Gains for US Telecommunications Internet of Things

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

Market Loss & Market Gains - Last month
Market Loss & Market Gains - Last month
Name Market Trend
quantumfiber.com 2.12%
spectrum.com 1.84%
att.com 1.18%
verizon.com 0.49%
frontier.com 0.35%
cables.com -0.32%
forbes.com -0.34%
vpnpro.com -0.36%
amazon.com -0.68%
starlink.com -3.98%

Copyright © Adthena. All rights reserved.

Starlink.com saw a significant drop of 3.98% in click share, while Quantumfiber.com surged by 2.12%. Spectrum.com and ATT.com also experienced positive growth, gaining 1.84% and 1.18%, respectively.

Campaign Efficiency

US Telecommunications Internet of Things Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

Date starlink.com att.com spectrum.com verizon.com quantumfiber.com xfinityspecial.com vpnpro.com forbes.com xfinity.com nordvpn.com
2026/04/01 15.16% 7.89% 11.07% 6.13% 3.06% 4.81% 3.4% 4.46% 8.44% 3.37%
2026/04/02 14.03% 10.73% 5.62% 7.83% 3.68% 5.21% 3.28% 6.7% 5.46% 2.32%
2026/04/03 14.95% 9.48% 6.95% 4.58% 2.66% 4.74% 4.2% 4.56% 5.08% 2.03%
2026/04/04 12.82% 10.26% 4.62% 8.73% 2.94% 3.77% 3.84% 7.64% 4.47% 2.55%
2026/04/05 19.59% 11.63% 6.88% 10.25% 2.46% 1.22% 3.54% 6.56% 4% 3.25%
2026/04/06 15.84% 7.83% 4.82% 7.12% 1.99% 3.55% 4.54% 5.41% 7.28% 3.23%
2026/04/07 15.19% 11.34% 7.33% 5.48% 2.15% 4.03% 3.23% 6.03% 4.1% 2.84%
2026/04/08 19.75% 9.9% 6.98% 5.92% 2.18% 4.8% 3% 6.5% 1.94% 2.81%
2026/04/09 20.11% 10.6% 5.46% 4.02% 3.21% 1.73% 2.89% 5.7% 6.23% 3.78%
2026/04/10 14.74% 12.67% 8.64% 3.47% 2.89% 3.44% 3.47% 5.82% 10.02% 2.36%
2026/04/11 22.09% 10.02% 8.72% 4.68% 2.84% 0.19% 5.37% 10.88% 1.71% 3.79%
2026/04/12 17.77% 10.72% 6.39% 6.56% 3.61% 2.54% 3.36% 8.18% 5.11% 4.03%
2026/04/13 21.31% 12.29% 7.51% 3.48% 2.44% 3.43% 2.35% 6.34% 4.35% 2.61%
2026/04/14 19.89% 9.33% 5.11% 2.81% 3.16% 3.65% 2.24% 6.17% 3.28% 3.22%
2026/04/15 23.63% 9.92% 4.49% 5.32% 2.68% 3.89% 3.23% 5.53% 2.47% 2.15%
2026/04/16 27.94% 11.51% 4.11% 6.66% 4.46% 1.15% 2.26% 2.52% 4.38% 2.38%
2026/04/17 18.23% 7.98% 6.29% 7.87% 3.03% 2.7% 3.5% 4.77% 1.83% 4.94%
2026/04/18 22.96% 10.81% 7.51% 3.87% 2.89% 2.78% 1.06% 7.71% 5.87% 3.51%
2026/04/19 19.82% 17.71% 10.82% 3.64% 4.21% 0.17% 3.88% 6.59% 3.78% 3.16%
2026/04/20 11.81% 14.05% 10.34% 6.44% 3.59% 2.96% 3.58% 5.59% 2.5% 4.66%
2026/04/21 12.78% 11.09% 8.77% 7.23% 4.96% 1.4% 3.49% 4.8% 2.71% 3.26%
2026/04/22 14.39% 10.11% 7.7% 6.51% 4.61% 2.96% 4.34% 7.23% 4.92% 3.66%
2026/04/23 13.18% 13.29% 8.84% 4.64% 4.12% 2.5% 2.21% 5.27% 2.83% 2.91%
2026/04/24 23.12% 13.05% 7.55% 4.71% 4.54% 1.2% 1.83% 2.15% 3.43% 1.4%
2026/04/25 13.09% 4.71% 12.04% 7.36% 4.03% 2.9% 1.16% 3.49% 3.2% 1.58%
2026/04/26 24.66% 4.52% 12.73% 8.19% 4.05% 1.89% 3.02% 5.79% 3.18% 4%
2026/04/27 17.23% 10.19% 14.27% 4.58% 3.03% 5.62% 0.86% 3.95% 5.92% 2.27%
2026/04/28 11.42% 15.32% 10.25% 5.97% 3.36% 3.75% 1.71% 4.69% 5.39% 2.1%
2026/04/29 8.76% 9.45% 6.62% 7.23% 6.15% 2.86% 1.71% 7.64% 5.88% 3.94%
2026/04/30 13.34% 12.89% 12.32% 8.95% 4.78% 3.53% 2.62% 2.29% 1.57% 1.41%
  • starlink.com
  • att.com
  • spectrum.com
  • verizon.com
  • quantumfiber.com
  • xfinityspecial.com
  • vpnpro.com
  • forbes.com
  • xfinity.com
  • nordvpn.com

Copyright © Adthena. All rights reserved.

Starlink’s impression share fluctuated, peaking mid-month at 27.94%. AT&T saw a notable rise on April 19th, reaching 17.71%. Spectrum’s share increased towards the end, while Verizon remained steady. April concluded with diverse shifts.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for US Telecommunications Internet of Things

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

Google Text Ad Copy Insights & Creative Trends for US Telecommunications Internet of Things - Last month
  1. 1
    Fast Speeds You Can Depend On - Seamless Internet Connectivity https://www.spectrum.com

    Enjoy Spectrum Fiber-Powered Internet 24/7 with Reliable Speeds, Even at Peak Times.

  2. 2
    Starlink https://www.starlink.com

    Offer ends April 30 — Get fast, reliable home internet seamless streaming, working from home, gaming, and more. View...

  3. 3
    T-Mobile® Home Internet - $30/mo with 5-Year Guarantee https://www.t-mobile.com

    T-Mobile® 5G Home Internet starting at just $30/mo. Monthly price guaranteed for 5 years.

  4. 4
    Private IP Network https://www.verizon.com › private-ip

    IP Address Management — Keep traffic secure and separate from the public internet with Verizon Private IP. Connect your...

  5. 5
    High-Speed Satellite Internet - Our Best Offer: $39/mo https://www.viasat.com

    Unlock $39 Limited Time Offer For 3 Months & Earn A $300 Rewards Card. Terms Apply.

Copyright © Adthena. All rights reserved.

Spectrum promises reliable, fiber-powered internet, emphasizing speed and dependability. Starlink highlights fast, seamless connectivity for diverse needs. T-Mobile offers affordable 5G home internet with a long-term price guarantee. Verizon focuses on secure, private IP networks. Viasat entices with a limited-time satellite internet offer and rewards.

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