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AUS Telecommunications Internet of Things - PPC Market Share Analysis August 2026

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the AUS Internet of Things category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Internet of Things – AUS

Google AI Overview visibility for Telecommunications Internet of Things AUS

See how often AIOs appear and how search intent is distributed across buying signals.

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AIO Frequency

How often a Google AI overview appears on search terms relevant to this category.

Frequency Percentage
Frequency 27.7710343065
72.2289656935
27%

Complex Query Frequency

A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.

Frequency Percentage
Frequency 35
65
35%

Search Intent Distribution

Breakdown of search queries by their underlying goal.

Intent Distribution
Investigational 6%
Transactional 4%
Navigational 11%
Seasonal 0%
Local 0%
Problem Solving 7%

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Market Exposure

Share of Clicks for top 10 AUS Telecommunications Internet of Things brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

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Share of Clicks - Last month
Share of Clicks - Last month
Domain Share of clicks
starlink.com 67.36
ventraip.com.au 15.31
telstra.com.au 6.37
skymesh.net.au 3
whistleout.com.au 1.91
choice.com.au 1.36
nordvpn.com 1.01
letsbemates.com.au 0.89
vodafone.com.au 0.43
iinet.net.au 0.21
others 2.15
  • starlink.com - 67.36%
  • ventraip.com.au - 15.31%
  • telstra.com.au - 6.37%
  • skymesh.net.au - 3%
  • whistleout.com.au - 1.91%
  • choice.com.au - 1.36%
  • nordvpn.com - 1.01%
  • letsbemates.com.au - 0.89%
  • vodafone.com.au - 0.43%
  • iinet.net.au - 0.21%
  • others - 2.15%

Copyright © Adthena. All rights reserved.

Starlink.com dominates with 67.36% click share, followed by VentraIP.com.au at 15.31%. Telstra.com.au holds 6.37%, while others collectively capture 2.15%.

Market Exposure

Share of Spend for the top 10 AUS Telecommunications Internet of Things brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

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Share of Spend - Last Month
Share of Spend - Last Month
Date starlink.com forbes.com telstra.com.au ventraip.com.au choice.com.au whistleout.com.au iinet.net.au nordvpn.com skymesh.net.au vpnpro.com
2026/08/01 35.42% 1.41% 4.69% 3.81% 3.46% 8.68% 1.41% 15.54% 1.58% 8.88%
2026/08/02 28.22% 0.67% 7.17% 7.08% 2.56% 4.56% 0.79% 24.73% 0.01% 9.77%
2026/08/03 25.76% 3.56% 8% 6.15% 1.69% 2.26% 0.27% 20.71% 1.08% 8.14%
2026/08/04 33.58% 1.95% 11.51% 1.97% 0.03% 4.78% 3.05% 12.38% 4.67% 14.58%
2026/08/05 22.13% 0.07% 3.86% 3.04% 2% 2.16% 0.22% 39.55% 6% 15.08%
2026/08/06 43.45% 0.65% 11.96% 6.23% 4.11% 8.97% 0.68% 0.15% 8.06% 0%
2026/08/07 26.01% 0.37% 13.72% 4.63% 1% 4% 0.4% 20.65% 3.61% 0%
2026/08/08 12.31% 42.68% 3.15% 3.01% 0.01% 0.25% 21.62% 0.21% 0.02% 0%
2026/08/09 33.71% 0.62% 9.02% 7.42% 1.81% 0.11% 0.57% 35.37% 0.02% 0.01%
2026/08/10 27.42% 0.18% 3.05% 2.58% 1.17% 0.09% 0.22% 56.4% 5.3% 0.01%
2026/08/11 39.83% 3.2% 9.85% 4.04% 6.21% 4.42% 7.96% 0.25% 9.37% 0.01%
2026/08/12 23.55% 0.22% 16.76% 5.63% 3.53% 2.48% 1.56% 26.89% 10.59% 0.01%
2026/08/13 34.96% 0.58% 8.81% 3.74% 3.6% 3.63% 0.3% 28.24% 7.37% 0.01%
2026/08/14 31.87% 0.43% 6.05% 5.75% 0% 2.56% 0.53% 20.88% 9.05% 0.01%
2026/08/15 36.14% 0.17% 13.87% 3.91% 1.62% 0.18% 0.17% 34.93% 0.01% 0.02%
2026/08/16 49.52% 0.51% 7.13% 2.62% 0.01% 1.22% 0.17% 30.91% 0.01% 0.03%
2026/08/17 19.02% 0.1% 12.29% 3.7% 2.11% 3.03% 0.15% 51.5% 5.21% 0.01%
2026/08/18 46.51% 3.46% 16.69% 1.26% 2.24% 4.57% 2.78% 0.15% 12.19% 0.02%
2026/08/19 33.34% 0.52% 8.76% 6.23% 0.01% 1.61% 0.18% 40.23% 5.95% 0.01%
2026/08/20 39.09% 1.55% 10.17% 3.9% 3.56% 2.35% 0.12% 26.09% 8.8% 0.01%
2026/08/21 37.37% 0.01% 6.72% 6.21% 3.06% 2.39% 1.66% 23.13% 13.13% 0.01%
2026/08/22 34.52% 0.37% 13.94% 6.72% 1.44% 5.97% 4.79% 0.04% 2.43% 0.01%
2026/08/23 37.74% 0.01% 10.99% 3.21% 3.02% 5.48% 0.32% 21.8% 4.66% 0%
2026/08/24 41.28% 14.41% 5.95% 2.95% 5.67% 1.31% 0.2% 12.43% 11.53% 0%
2026/08/25 39.94% 0.01% 10.88% 5.32% 1.97% 3.57% 0.14% 15.51% 2.52% 0%
2026/08/26 47.23% 0% 8.66% 7.42% 6.1% 2.1% 0.11% 20.34% 2.17% 0%
2026/08/27 41.65% 0% 11.53% 5.09% 3.84% 0.15% 0.06% 13.95% 9.36% 0%
2026/08/28 55.78% 0.9% 11.42% 6.68% 4.66% 0.51% 0.17% 0.12% 1.49% 0%
2026/08/29 38.03% 0.01% 13.49% 4.65% 2.12% 3.84% 2.18% 22.15% 5.98% 0%
2026/08/30 50.21% 0.62% 13.18% 4.68% 6.28% 4.84% 0.22% 0.11% 2.64% 0%
2026/08/31 55.44% 25.49% 6.58% 4.35% 1.69% 0.7% 0.22% 0.18% 0.01% 0%
  • starlink.com
  • forbes.com
  • telstra.com.au
  • ventraip.com.au
  • choice.com.au
  • whistleout.com.au
  • iinet.net.au
  • nordvpn.com
  • skymesh.net.au
  • vpnpro.com

Copyright © Adthena. All rights reserved.

Starlink.com dominated August with fluctuating spend, peaking at 55.78 on the 28th. Forbes.com saw a significant spike on the 8th, reaching 42.68. Telstra.com.au maintained steady growth, while NordVPN.com had notable highs and lows.

Market Exposure

Competitor Count for AUS Telecommunications Internet of Things

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

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Competitor Count - Last month
Competitor Count - Last month
Date Competitor Count
2026/08/01 55
2026/08/02 55
2026/08/03 50
2026/08/04 52
2026/08/05 45
2026/08/06 46
2026/08/07 46
2026/08/08 43
2026/08/09 45
2026/08/10 42
2026/08/11 45
2026/08/12 48
2026/08/13 42
2026/08/14 43
2026/08/15 38
2026/08/16 35
2026/08/17 41
2026/08/18 36
2026/08/19 31
2026/08/20 37
2026/08/21 41
2026/08/22 43
2026/08/23 41
2026/08/24 41
2026/08/25 37
2026/08/26 41
2026/08/27 36
2026/08/28 39
2026/08/29 37
2026/08/30 36
2026/08/31 38

Copyright © Adthena. All rights reserved.

August began with 55 advertisers, fluctuating throughout the month, reaching a low of 31 on the 19th. The month concluded with 38 advertisers, indicating a decline.

Campaign Efficiency

Market Loss & Market Gains for AUS Telecommunications Internet of Things

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

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Market Loss & Market Gains - Last month
Market Loss & Market Gains - Last month
Name Market Trend
starlink.com 4.93%
choice.com.au 0.53%
netskope.com 0.26%
letsbemates.com.au 0.18%
spintel.net.au 0.02%
vodafone.com.au -0.26%
whistleout.com.au -0.71%
nordvpn.com -0.87%
ventraip.com.au -1.08%
skymesh.net.au -1.39%

Copyright © Adthena. All rights reserved.

Starlink.com soared with a 4.93% click share increase, while Skymesh.net.au plummeted by 1.39%.

Campaign Efficiency

AUS Telecommunications Internet of Things Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

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Date starlink.com telstra.com.au ventraip.com.au choice.com.au whistleout.com.au optus.com.au nordvpn.com vodafone.com.au tpg.com.au skymesh.net.au
2026/08/01 41.55% 6.23% 7.71% 7.32% 16.37% 0.09% 2.73% 3.1% 2.77% 2.42%
2026/08/02 35.17% 16.72% 10.12% 5.61% 8.72% 1.44% 5.12% 6.05% 1.03% 0%
2026/08/03 36.49% 17.08% 10.84% 6.86% 3.51% 1.04% 5.06% 2.74% 0.83% 2.68%
2026/08/04 35.95% 21.41% 3.04% 0.05% 12.15% 0.7% 2.52% 4.22% 0.85% 10.09%
2026/08/05 32.64% 12% 7.36% 6.58% 7.4% 1.01% 8.65% 0.18% 0.34% 13.05%
2026/08/06 31.4% 20.2% 7.47% 6.45% 12.45% 3.13% 0.04% 3.56% 2.95% 8.63%
2026/08/07 26.12% 27.45% 7.77% 1.84% 7.59% 2.84% 3.56% 2.9% 0.59% 6.02%
2026/08/08 24.56% 19.73% 10.28% 0.02% 0.34% 0.05% 0.17% 7.56% 0.82% 0.01%
2026/08/09 36.85% 18.95% 14.01% 6.12% 0.03% 0.02% 6.4% 6.44% 0.73% 0%
2026/08/10 47.65% 13.26% 6.98% 5.69% 0.04% 0.03% 11.8% 0.03% 0.13% 10.7%
2026/08/11 29.09% 13.74% 5.94% 14.09% 7.34% 1.65% 0.08% 0.02% 0.07% 18.45%
2026/08/12 24.34% 27.02% 9.06% 7.58% 3.41% 0.02% 4.18% 1.7% 1.73% 14.92%
2026/08/13 36.41% 17.78% 5.29% 9.81% 5.35% 2.52% 4.37% 3.54% 0.27% 11.23%
2026/08/14 34.82% 14.42% 11.49% 0.01% 5.74% 0.3% 4.03% 0.21% 0.29% 19.65%
2026/08/15 46.78% 24.76% 8.57% 6.59% 0.08% 2.19% 7.29% 0.02% 0.05% 0.01%
2026/08/16 59.13% 18.71% 5.94% 0.02% 2.73% 0.74% 6.6% 0.02% 1.12% 0.01%
2026/08/17 22.35% 27.06% 7.68% 6.72% 7.02% 0.3% 10.18% 0.01% 0.03% 14.37%
2026/08/18 35.98% 30.79% 1.75% 5.29% 5.05% 0.44% 0.04% 0.3% 2.41% 12.4%
2026/08/19 43.62% 16.46% 12.53% 0.01% 3.15% 0.01% 7.63% 0.02% 3.16% 12.53%
2026/08/20 39.92% 20.56% 6.57% 9.82% 3.45% 1.73% 4.2% 0.1% 0.24% 11.53%
2026/08/21 34.25% 16.99% 9.42% 7.5% 4.63% 0.02% 3.36% 0.01% 1.39% 16.63%
2026/08/22 28.35% 25.67% 9.44% 3.77% 10.61% 0.04% 0.01% 0.24% 3.41% 3.39%
2026/08/23 35.37% 24.61% 5.43% 8.11% 7.9% 0.01% 3.45% 3.2% 0.38% 5.99%
2026/08/24 40.39% 16.34% 4.35% 15.66% 1.56% 0.02% 1.89% 0.22% 0.23% 13.72%
2026/08/25 40.48% 26.59% 9.08% 3.63% 4.95% 0.02% 2.53% 3.15% 0.06% 3.65%
2026/08/26 39.71% 21.03% 11.21% 15.39% 2.4% 0.27% 2.9% 0.04% 0.03% 2.91%
2026/08/27 37.62% 26.57% 7.56% 9.74% 0.1% 0.02% 2.09% 0.74% 0.02% 11.68%
2026/08/28 47.04% 25.69% 9.6% 9.35% 0.33% 0.02% 0.03% 0.3% 0.04% 2.15%
2026/08/29 34.8% 27.38% 7.1% 6.06% 5.92% 1.51% 3.25% 1.69% 0.02% 7.37%
2026/08/30 40.06% 22.66% 6.14% 14.01% 5.32% 1.77% 0.03% 1.24% 0.27% 4.01%
2026/08/31 62.24% 15.41% 7.2% 5.54% 0.42% 0.35% 0.07% 0.05% 0.02% 0.01%
  • starlink.com
  • telstra.com.au
  • ventraip.com.au
  • choice.com.au
  • whistleout.com.au
  • optus.com.au
  • nordvpn.com
  • vodafone.com.au
  • tpg.com.au
  • skymesh.net.au

Copyright © Adthena. All rights reserved.

Starlink’s impression share fluctuated, peaking at 62.24% on August 31. Telstra saw a mid-month rise, while VentraIP remained steady. Skymesh had notable spikes, ending low. Overall, Starlink dominated August.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for AUS Telecommunications Internet of Things

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

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Google Text Ad Copy Insights & Creative Trends for AUS Telecommunications Internet of Things - Last month
  1. 1
    Starlink satellite internet review https://www.choice.com.au

    Over 60 Years Of Campaigning For Consumer Rights, Product Testing & Unbiased Advice

  2. 2
    VPN explained simply - VPN guide for beginners https://www.nordvpn.com

    Why should you use a VPN? Get all of your questions (and more) answered here

  3. 3
    Skymesh vs Starlink - Australian Owned Alternative https://www.skymesh.net.au

    Australian owned & operated with 7 days a week phone support. Check your address

  4. 4
    Starlink - High-Speed Internet - Get Online in Minutes https://www.starlink.com

    World’s most advanced satellite technology delivering high-speed, low-latency internet. Residential service now starting at $75/mo.

  5. 5
    Telstra Satellite Internet - Powered by Starlink https://www.telstra.com.au › telstra › starlink

    Home Internet for some of the most remote parts of Australia. If you leave before 24 months, return your modem or pay a $200 non-return fee.

Copyright © Adthena. All rights reserved.

In the competitive landscape of satellite internet, Starlink dominates with high-speed, low-latency offerings, while Telstra leverages Starlink’s technology for remote Australian areas. Choice.com.au provides unbiased reviews, and Skymesh positions itself as a local alternative. NordVPN educates on VPN essentials, enhancing online security awareness.

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See this data specific to your brand performance

The data on this page is just a sample of the billions of data points we hold at Adthena. The insights generated by Ask Arlo, leverage real-time GenAI to answer questions about your search data.

Our search consultants can introduce you to Whole Market View data that is specific to your organization, based on the size of the relevant search term and competitor universe, and the locations that you need monitoring.

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