AUS Telecommunications Internet of Things - PPC Market Share Analysis October 2025

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the AUS Internet of Things category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Google AI Overview visibility for Telecommunications Internet of Things AUS

See how often AIOs appear and how search intent is distributed across buying signals.

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AIO Frequency

How often a Google AI overview appears on search terms relevant to this category.

Frequency	Percentage
Frequency	15.6477686703
	84.3522313297

15%

Complex Query Frequency

A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.

Frequency	Percentage
Frequency	38
	62

38%

Search Intent Distribution

Breakdown of search queries by their underlying goal.

Intent	Distribution
Investigational	12%
Transactional	5%
Navigational	7%
Seasonal	0%
Local	0%
Problem Solving	14%

Market Exposure

Share of Clicks for top 10 AUS Telecommunications Internet of Things brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

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Share of Clicks - Last month

Share of Clicks - Last month
Domain	Share of clicks
starlink.com	19.56
telstra.com.au	13.93
whistleout.com.au	13.43
ventraip.com.au	10.68
vpnpro.com	7.26
nordvpn.com	5.23
finder.com.au	3.27
buddytelco.com.au	2.34
letsbemates.com.au	2.06
optus.com.au	1.97
others	20.27

starlink.com - 19.56%
telstra.com.au - 13.93%
whistleout.com.au - 13.43%
ventraip.com.au - 10.68%
vpnpro.com - 7.26%
nordvpn.com - 5.23%
finder.com.au - 3.27%
buddytelco.com.au - 2.34%
letsbemates.com.au - 2.06%
optus.com.au - 1.97%
others - 20.27%

Starlink leads with 19.56% click share, closely followed by Telstra at 13.93%. “Others” collectively hold 20.27%, showcasing diverse competition.

Market Exposure

Share of Spend for the top 10 AUS Telecommunications Internet of Things brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month.

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Share of Spend - Last Month

Share of Spend - Last Month
Date	starlink.com	vpnpro.com	whistleout.com.au	telstra.com.au	ventraip.com.au	nordvpn.com	finder.com.au	letsbemates.com.au	buddytelco.com.au	optus.com.au
2025/10/01	14.48%	10.6%	4.64%	13.07%	19.85%	11.1%	2.72%	0%	3.74%	2.56%
2025/10/02	40.51%	0.23%	21.8%	11.31%	6.58%	0.16%	2.69%	1.14%	2.57%	0.62%
2025/10/03	1.86%	0.47%	8.06%	6.12%	31.42%	0.38%	6.74%	4.4%	4.14%	2.1%
2025/10/04	28.09%	0.26%	10.13%	17.01%	17.19%	0.19%	4.55%	2.36%	3.06%	1.66%
2025/10/05	1.03%	0.39%	9.15%	28.71%	17.9%	0.24%	5.92%	2.07%	3.67%	2.54%
2025/10/06	2.29%	18.12%	13.98%	14.33%	14.07%	5.85%	2.57%	2.01%	2.11%	1.89%
2025/10/07	0.02%	8.88%	21.4%	11.85%	13.37%	14.56%	5.3%	2.52%	3.65%	1%
2025/10/08	21.25%	9.8%	15.14%	11.83%	9.6%	15.36%	1.48%	0%	0.82%	1.38%
2025/10/09	23.26%	6.63%	5.38%	7.81%	11.97%	0.15%	2.28%	1.92%	2.03%	1.02%
2025/10/10	7.67%	20.3%	10.36%	14.59%	10.21%	6.68%	1.95%	1.67%	2.06%	1.49%
2025/10/11	11.48%	22.68%	9.66%	9.92%	7.75%	11.73%	2.3%	1.64%	1.44%	1.13%
2025/10/12	16.46%	9.54%	8.77%	23.86%	7.7%	1.95%	2.32%	1.52%	1.51%	2.26%
2025/10/13	1.65%	12.31%	9.05%	33.19%	4.21%	0.44%	2.48%	2.68%	2.81%	2.81%
2025/10/14	0.07%	0.4%	11.58%	30.58%	8.77%	0.3%	4.34%	1.88%	4.33%	2.21%
2025/10/15	13.48%	6.61%	12.8%	29.25%	9.34%	3.44%	2.86%	1.18%	1.69%	1.84%
2025/10/16	12.62%	12.81%	13.22%	21.21%	4.29%	14.39%	2.38%	1.4%	2.47%	1.38%
2025/10/17	14.57%	0.27%	10.38%	12.46%	7.56%	13.3%	2.6%	1.67%	2.63%	1.73%
2025/10/18	15.9%	0.39%	7.5%	17.12%	16.61%	7.82%	1.01%	3.23%	3.38%	1.81%
2025/10/19	23.6%	0.32%	3.43%	13.18%	12.1%	0.41%	2.41%	3.86%	4.95%	2.13%
2025/10/20	7.24%	0.29%	15.61%	26.22%	6.06%	0.33%	3.17%	2.04%	4.03%	1.94%
2025/10/21	24.17%	0.35%	8.37%	19.08%	10.87%	0.37%	2.33%	2.88%	4.83%	4.26%
2025/10/22	20.05%	0.3%	12.61%	18.53%	6.87%	0.27%	2.6%	1.93%	1.87%	9.65%
2025/10/23	18.69%	7.99%	13.96%	14.19%	6.13%	10.36%	3.88%	1.11%	1.48%	1.73%
2025/10/24	22.58%	10.36%	8.03%	18.55%	5.62%	9.56%	4.67%	1.83%	1.89%	1.64%
2025/10/25	18.46%	15.8%	10.48%	8.15%	5.92%	5.3%	3.85%	1.26%	2.39%	1.65%
2025/10/26	17.85%	8.77%	8.61%	14.84%	6.5%	8.68%	3.83%	1.24%	1.16%	2.27%
2025/10/27	25.49%	4.28%	13.91%	18.7%	8.62%	0.21%	4.07%	2.02%	0.97%	1.26%
2025/10/28	17.98%	12.98%	5.78%	4.2%	11.27%	9.97%	4.25%	2.3%	2.17%	1.29%
2025/10/29	13.09%	14.03%	7.01%	3.75%	11.55%	11.25%	5.66%	1.78%	2.13%	1.56%
2025/10/30	27.29%	11.7%	18.88%	7.88%	6.26%	7.7%	2.76%	1.59%	0.78%	0.73%
2025/10/31	23.86%	13.84%	11.62%	11.13%	9.24%	2.95%	2.82%	2.64%	0.9%	0.76%

starlink.com
vpnpro.com
whistleout.com.au
telstra.com.au
ventraip.com.au
nordvpn.com
finder.com.au
letsbemates.com.au
buddytelco.com.au
optus.com.au

Starlink.com saw fluctuating ad spend, peaking at 40.51% on October 2nd. VPNpro.com had a notable spike on October 10th with 20.3%. Whistleout.com.au’s highest was 21.8% on October 2nd. Telstra.com.au peaked at 33.19% on October 13th. Ventraip.com.au’s top was 31.42% on October 3rd. Nordvpn.com had a high of 15.36% on October 8th. Finder.com.au remained steady, peaking at 6.74% on October 3rd. Letsbemates.com.au’s highest was 4.4% on October 3rd. Buddytelco.com.au peaked at 4.95% on October 19th. Optus.com.au’s highest was 9.65% on October 22nd. The month ended with Starlink.com leading at 23.86%.

Market Exposure

Competitor Count for AUS Telecommunications Internet of Things

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month.

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Competitor Count - Last month

Competitor Count - Last month
Date	Competitor Count
2025/10/01	55
2025/10/02	55
2025/10/03	61
2025/10/04	61
2025/10/05	64
2025/10/06	66
2025/10/07	64
2025/10/08	62
2025/10/09	65
2025/10/10	64
2025/10/11	64
2025/10/12	65
2025/10/13	68
2025/10/14	71
2025/10/15	66
2025/10/16	65
2025/10/17	60
2025/10/18	65
2025/10/19	69
2025/10/20	61
2025/10/21	61
2025/10/22	61
2025/10/23	62
2025/10/24	55
2025/10/25	65
2025/10/26	61
2025/10/27	52
2025/10/28	59
2025/10/29	60
2025/10/30	57
2025/10/31	55

October began with 55 advertisers, peaking at 71 mid-month. Fluctuations followed, ending at 55, mirroring the start.

Campaign Efficiency

Market Loss & Market Gains for AUS Telecommunications Internet of Things

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

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Market Loss & Market Gains - Last month

Market Loss & Market Gains - Last month
Name	Market Trend
starlink.com	8.4%
tpg.com.au	1.6%
forbes.com	1.11%
finder.com.au	0.79%
iinet.net.au	0.62%
vpncenter.com	-0.65%
versa-networks.com	-0.73%
whistleout.com.au	-1.43%
ventraip.com.au	-2.62%
telstra.com.au	-4.78%

Starlink.com soared with an 8.4% click share increase, while telstra.com.au dropped by 4.78%. TPG.com.au and forbes.com also gained, contrasting ventraip.com.au’s decline.

Campaign Efficiency

AUS Telecommunications Internet of Things Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

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Date	starlink.com	whistleout.com.au	telstra.com.au	vpnpro.com	ventraip.com.au	letsbemates.com.au	nordvpn.com	finder.com.au	tpg.com.au	buddytelco.com.au
2025/10/01	17.48%	5.04%	15.64%	7.83%	20.06%	0%	7.78%	2.46%	0.2%	2.98%
2025/10/02	35.15%	23.84%	17.42%	0.09%	4.86%	1.23%	0.06%	1.76%	0.18%	1.79%
2025/10/03	2.63%	7.43%	11.25%	0.2%	26.14%	4.88%	0.17%	5.01%	0.11%	3.43%
2025/10/04	24.68%	11.71%	25.83%	0.1%	13.99%	2.45%	0.08%	3.37%	0.04%	2.44%
2025/10/05	1.15%	8.97%	33.99%	0.15%	14.43%	2.08%	0.1%	4.37%	0.04%	2.88%
2025/10/06	2.59%	15.83%	20.93%	10.81%	12.59%	2.39%	3.64%	2.36%	0%	1.89%
2025/10/07	0.01%	25.41%	16.05%	4.69%	12.44%	3.04%	9.19%	4.89%	0.01%	3.86%
2025/10/08	23.68%	16.14%	13.85%	6.53%	10.1%	0%	9.74%	1.43%	0.01%	0.81%
2025/10/09	26.31%	7.42%	11.76%	4.01%	12.42%	2.61%	0.07%	2.43%	0.07%	2.56%
2025/10/10	7.83%	13.42%	20.34%	14.05%	10.62%	1.86%	4.73%	1.96%	0.6%	2.01%
2025/10/11	11.59%	13.97%	10.12%	17.09%	8.72%	2.27%	8.57%	2.66%	0.26%	1.74%
2025/10/12	19.54%	11.69%	21.3%	7.25%	8.27%	1.92%	1.5%	2.6%	0.15%	1.65%
2025/10/13	2.04%	11.02%	30.21%	10.19%	4.44%	3.32%	0.18%	2.33%	0.11%	2.98%
2025/10/14	0.07%	14.05%	28.95%	0.16%	9.14%	2.59%	0.12%	4.06%	0.7%	4.38%
2025/10/15	17.17%	15.65%	22.83%	5.95%	9.48%	1.57%	3.02%	2.89%	0.06%	1.65%
2025/10/16	15.93%	17.28%	19.1%	10.42%	4.77%	1.73%	10.49%	2.58%	0.8%	2.44%
2025/10/17	17.33%	11.12%	13.59%	0.11%	8.41%	2.01%	11.42%	2.64%	5.44%	2.6%
2025/10/18	20.85%	7.91%	14.8%	0.14%	17.28%	3.82%	4.93%	0.68%	7.56%	3.16%
2025/10/19	21.63%	3.41%	11.02%	0.1%	11.42%	4.06%	0.15%	2.23%	13.95%	4.39%
2025/10/20	7.13%	19.03%	24.28%	0.1%	6.17%	2.18%	0.13%	2.84%	8.39%	3.59%
2025/10/21	27.61%	10.08%	16.67%	0.12%	10.92%	3.4%	0.15%	1.99%	4.4%	4.33%
2025/10/22	22.36%	11.82%	16.4%	0.11%	7.46%	2.1%	0.11%	2.19%	2.23%	1.66%
2025/10/23	20.59%	15.16%	12.92%	7.75%	6.87%	1.37%	10.32%	3.83%	1.6%	1.64%
2025/10/24	26.47%	9.11%	18.45%	8.94%	5.83%	2.08%	8.93%	4.13%	2.51%	1.99%
2025/10/25	20.25%	10.86%	9.39%	14.12%	6.15%	1.57%	4.75%	3.76%	2%	2.64%
2025/10/26	20.15%	10.34%	13.43%	7.33%	6.5%	1.62%	7.34%	3.41%	4.09%	1.01%
2025/10/27	31.29%	16.97%	15.77%	3.3%	8.97%	2.58%	0.09%	3.46%	1.7%	0.83%
2025/10/28	18.02%	6.7%	6.14%	13.54%	12.02%	3.15%	10.18%	4.38%	3.24%	2.2%
2025/10/29	16.81%	7.13%	4.15%	13.06%	11.58%	2.31%	10.88%	5.06%	3.23%	1.75%
2025/10/30	28.29%	20.02%	9.71%	11.08%	6.03%	2.06%	6.67%	2.69%	2.07%	0.78%
2025/10/31	26.07%	13.06%	12.57%	12.03%	8.17%	3.2%	3.06%	2.41%	1.56%	0.82%

starlink.com
whistleout.com.au
telstra.com.au
vpnpro.com
ventraip.com.au
letsbemates.com.au
nordvpn.com
finder.com.au
tpg.com.au
buddytelco.com.au

Starlink’s impression share fluctuated significantly, peaking mid-month. Whistleout and Telstra showed steady trends, while VPNPro and NordVPN had sporadic spikes. VentraIP and others maintained lower, consistent shares. October ended with diverse performance.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for AUS Telecommunications Internet of Things

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

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Google Text Ad Copy Insights & Creative Trends for AUS Telecommunications Internet of Things - Last month

1
NordVPN: Black Friday deal - Limited time offer: 73% off https://www.nordvpn.com
Don't miss our exclusive Black Friday VPN deal: NordVPN now 73% off with 3 months extra.
2
Starlink - Offer Ends October 23 https://www.starlink.com
World’s most advanced satellite technology delivering high-speed, low-latency internet. Try...
3
Telstra Satellite Internet | Powered by Starlink https://www.telstra.com.au › telstra › starlink
Home Internet for some of the most remote parts of Australia. If you leave before 24 months, return your modem or pay a $200 non-return fee.
4
Ventraip https://www.ventraip.com.au › web-hosting › business
Web Hosting Australia — Get online with Australia's most trusted web hosting provider. VentraIP's plans & pricing. Fast, secure & scalable business hosting plans. VentraIP 100% Australian owned ...
5
Starlink Australia: Satellite internet plans, prices, speeds | WhistleOut https://www.whistleout.com.au
See how Elon Musk's Starlink satellite internet compares to Australian Sky Muster NBN, 4G and 5G plans.

NordVPN’s Black Friday deal captivates with a 73% discount, enticing users with extra months. Starlink’s advanced satellite technology promises high-speed internet, while Telstra offers remote Australian connectivity. VentraIP highlights trusted, scalable web hosting. WhistleOut compares Starlink’s offerings to local internet plans.

Frequently Asked Questions

Why is the AUS Telecommunications Internet of Things October 2025 Report useful and how should I use it?

Why is the AUS Telecommunications Internet of Things October 2025 Report useful?

Imagine being able to instantly see your competitors Market Share, Share of Spend and their top performing ad copy so you can effectively benchmark your own performance.

Adthena’s PPC Market Share reports provide an instant view of performance insights across hundreds of sub-industries – so you can do just that.

How to use the AUS Telecommunications Internet of Things October 2025 Report
Think of these reports as a cheat sheet for your industry’s search landscape. Check out this short article for a breakdown of each report and how they can benefit your strategy.
How often is the data updated?

Data within the AUS Telecommunications Internet of Things October 2025 Report is aggregated every month, highlighting the most significant changes from the previous period.
How does Adthena collect this data?

We use observed data from Google’s search results pages. With 20 million Google SERPs indexed per day. Adthena forms a global index of publicly available searches on Google.

On top of observed data, our data science models and patented technology expand on the insights through estimated metrics like market share, share of spend, and more.

We have 12 years of historical data across industries and our custom-built AI models learn from continuously updated data every day.
How accurate is the AUS Telecommunications Internet of Things October 2025 Report?

The AUS Telecommunications Internet of Things October 2025 Report is powered by Adthena’s Whole Market View, which is the patented technology that drives value for our 300 enterprise customers.

Our unique approach to search intelligence ingests Google’s Keyword Planner into its learning models, providing a more accurate and up-to-date view of keyword data compared to traditional panel data methods.

With daily data collection and updates, Adthena offers a closer-to-real-time view of the Google Ads auction, enabling timely insights and adjustments.

Adthena focuses specifically on Google Ads, providing a deep dive into the channel and offering detailed insights into its workings. By processing 10 TB of new data daily and employing AI and machine learning models to analyze millions of Google Ads searches per second, Adthena provides a comprehensive and in-depth view of the competitive landscape.

Learn more about our data.

Learn more about our data accuracy
Does this include mobile, desktop and Google Shopping data?

Yes. The AUS Telecommunications Internet of Things October 2025 Report aggregates data from across both device types and Google Shopping.
Who is this AUS Telecommunications Internet of Things October 2025 Report for?

The AUS Telecommunications Internet of Things October 2025 Report is for enterprise brands and agencies who want quick and high-level, historical benchmarks that are easily digestible and reveal insights, trends and market winners relevant to their own industry.
Can I get a custom report for my brand?

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Customer Success Stories

Vodafone case study: Driving click share and sales with strategic insights from Adthena

Vodafone used Adthena data to optimize results from the launch of the Samsung S22 product. Combining Adthena’s Strategic Insights with Google Smart Bidding, Vodafone was able to maintain a flexible strategy that leveraged both manual and automated bidding. Leveraging Adthena’s Search Term Opportunities report also allowed Vodafone to implement 27 keyword terms across their business line, driving an increase in revenue at a positive ROAS.Read case study

VodafoneZiggo case study: Boosting sales by 500% with a winning PPC strategy

VodafoneZiggo was looking to maximize revenue from its paid search campaigns while reducing costs and streamlining workflows. By leveraging Adthena’s data-driven insights and time-saving automation, the team gained full visibility into their ad spend performance and optimized budget allocation.Read case study

Havas Market & Arena Media PPC case study: Brand Protection success with Adthena

Havas Market & Arena Media used Adthena's infringement data to combat rising CPCs from competitive brand bidding, escalating violations to Google and protecting their client’s brand.

Read case study

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Our search consultants can introduce you to Whole Market View data that is specific to your organization, based on the size of the relevant search term and competitor universe, and the locations that you need monitoring.

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AUS Telecommunications Internet of Things - PPC Market Share Analysis October 2025

Internet of Things – AUS

Google AI Overview visibility for Telecommunications Internet of Things AUS

AIO Frequency

Complex Query Frequency

Search Intent Distribution

Share of Clicks for top 10 AUS Telecommunications Internet of Things brands

Share of Spend for the top 10 AUS Telecommunications Internet of Things brands

Competitor Count for AUS Telecommunications Internet of Things

Market Loss & Market Gains for AUS Telecommunications Internet of Things

AUS Telecommunications Internet of Things Share of Impressions

Google Text Ad Copy Insights & Creative Trends for AUS Telecommunications Internet of Things

Frequently Asked Questions

Why is the AUS Telecommunications Internet of Things October 2025 Report useful and how should I use it?

Why is the AUS Telecommunications Internet of Things October 2025 Report useful?

How often is the data updated?

How does Adthena collect this data?

How accurate is the AUS Telecommunications Internet of Things October 2025 Report?

Does this include mobile, desktop and Google Shopping data?

Who is this AUS Telecommunications Internet of Things October 2025 Report for?

Can I get a custom report for my brand?

What is Ask Arlo?

Customer Success Stories

Vodafone case study: Driving click share and sales with strategic insights from Adthena

VodafoneZiggo case study: Boosting sales by 500% with a winning PPC strategy

Havas Market & Arena Media PPC case study: Brand Protection success with Adthena

Get the full picture

See this data specific to your brand performance

Related reports

US Internet of Things

UK Internet of Things