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AUS Telecommunications Internet of Things - PPC Market Share Analysis March 2026

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the AUS Internet of Things category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Internet of Things – AUS

Google AI Overview visibility for Telecommunications Internet of Things AUS

See how often AIOs appear and how search intent is distributed across buying signals.

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AIO Frequency

How often a Google AI overview appears on search terms relevant to this category.

Frequency Percentage
Frequency 10.7243299087
89.2756700913
10%

Complex Query Frequency

A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.

Frequency Percentage
Frequency 48
52
48%

Search Intent Distribution

Breakdown of search queries by their underlying goal.

Intent Distribution
Investigational 8%
Transactional 7%
Navigational 3%
Seasonal 0%
Local 0%
Problem Solving 14%

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Market Exposure

Share of Clicks for top 10 AUS Telecommunications Internet of Things brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

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Share of Clicks - Last month
Share of Clicks - Last month
Domain Share of clicks
starlink.com 57.92
ventraip.com.au 13.25
telstra.com.au 7.1
whistleout.com.au 3.41
letsbemates.com.au 2.9
vpnpro.com 2.89
optus.com.au 2.16
nordvpn.com 1.92
skymesh.net.au 0.99
choice.com.au 0.97
others 6.49
  • starlink.com - 57.92%
  • ventraip.com.au - 13.25%
  • telstra.com.au - 7.1%
  • whistleout.com.au - 3.41%
  • letsbemates.com.au - 2.9%
  • vpnpro.com - 2.89%
  • optus.com.au - 2.16%
  • nordvpn.com - 1.92%
  • skymesh.net.au - 0.99%
  • choice.com.au - 0.97%
  • others - 6.49%

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Starlink.com dominates with 57.92% click share, overshadowing VentraIP’s 13.25%. Telstra follows at 7.1%, while ‘others’ collectively hold 6.49%.

Market Exposure

Share of Spend for the top 10 AUS Telecommunications Internet of Things brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

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Share of Spend - Last Month
Share of Spend - Last Month
Date vpnpro.com nordvpn.com starlink.com telstra.com.au forbes.com ventraip.com.au whistleout.com.au dodo.com optus.com.au finder.com.au
2026/03/01 35.21% 18.35% 16.86% 0.35% 0.05% 4.09% 6.1% 2% 0.42% 2.59%
2026/03/02 26.19% 6.52% 32.4% 0.83% 0.09% 5.41% 4.33% 1.25% 1.79% 3.9%
2026/03/03 29.34% 13.33% 17.21% 0.41% 4.55% 2.99% 3.86% 1.09% 11.88% 1.63%
2026/03/04 29.34% 16.93% 23.16% 0.54% 0.05% 2.48% 7.3% 1.68% 1.08% 3.26%
2026/03/05 21.17% 12.82% 31.97% 0.4% 0.05% 3.09% 6.45% 0.72% 1.29% 1.6%
2026/03/06 35.63% 20.73% 11.65% 0.54% 0.06% 2.38% 5.22% 1.33% 2.73% 2.19%
2026/03/07 38.61% 10.74% 13.56% 0.18% 3.74% 1.4% 5.05% 0.79% 11.13% 2.42%
2026/03/08 34.63% 22.24% 15.22% 0.25% 0.07% 3.52% 4.58% 0.8% 2.88% 1.62%
2026/03/09 31.62% 20.84% 11.21% 0.78% 5.05% 1.29% 4.49% 1.13% 2.36% 3.33%
2026/03/10 40.31% 7.69% 17.52% 0.24% 0.12% 4.9% 8.99% 1.77% 2.37% 4.3%
2026/03/11 31.26% 19.95% 13.73% 0.72% 0.1% 3.21% 5.53% 1.96% 4.15% 4.41%
2026/03/12 35.38% 25.31% 11.97% 0.88% 0.07% 3.53% 3.99% 1.34% 1.09% 3.04%
2026/03/13 43.03% 28.99% 2.91% 0.57% 0.05% 1.69% 2.93% 0.8% 1.59% 2.44%
2026/03/14 13.71% 28.67% 20.29% 0.62% 0.1% 5.11% 3.2% 2.61% 4.36% 2.74%
2026/03/15 12.7% 11.59% 30.76% 0.42% 0.07% 3.57% 3.59% 2.22% 18.68% 2.93%
2026/03/16 18.61% 21.05% 9.93% 1.61% 0.04% 2.32% 2% 2.42% 26.77% 4.04%
2026/03/17 41.46% 26.09% 5.94% 1.93% 0.02% 2.41% 2.46% 1.92% 1.22% 2.35%
2026/03/18 20.86% 21.95% 25.93% 1.1% 0.02% 2.74% 2.51% 0.59% 9.75% 1.33%
2026/03/19 10.06% 19.59% 33.99% 2.63% 0.03% 2.87% 4.64% 3.38% 4.08% 3.44%
2026/03/20 29.14% 8.55% 20.21% 7.27% 0.05% 3.7% 3.92% 3.32% 5.66% 2.75%
2026/03/21 23.46% 13.26% 14.97% 13.91% 0.04% 4.17% 3.68% 2.27% 5.02% 1.9%
2026/03/22 30.08% 30.25% 4.46% 8.28% 0.04% 2.1% 3.25% 1.45% 10.38% 1.5%
2026/03/23 32.88% 22.45% 9.44% 9.61% 3.63% 3.12% 3.06% 1.96% 2.47% 2.57%
2026/03/24 22.48% 17.92% 27.08% 3.7% 0.07% 2.81% 3.05% 3.56% 2.53% 3.19%
2026/03/25 35.77% 22.06% 19.92% 4.79% 0.07% 2.72% 1.61% 0.84% 1.45% 0.75%
2026/03/26 22.91% 15.27% 25.73% 6.96% 12.08% 1.53% 2.33% 1.03% 3.27% 0.62%
2026/03/27 34.7% 23.51% 9.02% 7.77% 7.96% 2.8% 1.24% 1.3% 0.91% 0.6%
2026/03/28 27.66% 14.21% 17.02% 11.21% 7.51% 2.5% 2.82% 2.1% 3.68% 1.44%
2026/03/29 36.88% 18.56% 5.6% 15.16% 0.1% 3.04% 0.69% 0.75% 11.77% 0.42%
2026/03/30 25.76% 31.57% 14.52% 6.5% 4.76% 4.11% 1.62% 2.44% 1.52% 0.65%
2026/03/31 35.66% 20.77% 5.63% 5.41% 5.08% 4.3% 3.86% 3.19% 2.43% 1.93%
  • vpnpro.com
  • nordvpn.com
  • starlink.com
  • telstra.com.au
  • forbes.com
  • ventraip.com.au
  • whistleout.com.au
  • dodo.com
  • optus.com.au
  • finder.com.au

Copyright © Adthena. All rights reserved.

In March 2026, vpnpro.com led with fluctuating spend, peaking at 43.03 on the 13th. Nordvpn.com showed steady growth, ending at 20.77. Starlink.com had a volatile month, closing at 5.63. Telstra.com.au surged mid-month, finishing at 5.41.

Market Exposure

Competitor Count for AUS Telecommunications Internet of Things

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

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Competitor Count - Last month
Competitor Count - Last month
Date Competitor Count
2026/03/01 54
2026/03/02 65
2026/03/03 56
2026/03/04 56
2026/03/05 54
2026/03/06 50
2026/03/07 53
2026/03/08 57
2026/03/09 56
2026/03/10 52
2026/03/11 58
2026/03/12 59
2026/03/13 58
2026/03/14 60
2026/03/15 61
2026/03/16 62
2026/03/17 56
2026/03/18 54
2026/03/19 56
2026/03/20 54
2026/03/21 57
2026/03/22 55
2026/03/23 53
2026/03/24 54
2026/03/25 54
2026/03/26 54
2026/03/27 49
2026/03/28 50
2026/03/29 52
2026/03/30 50
2026/03/31 54

Copyright © Adthena. All rights reserved.

March began with 54 advertisers, peaking at 65 on March 2. Mid-month saw a steady rise, reaching 62 on March 16. The month concluded with 54 advertisers, mirroring its start.

Campaign Efficiency

Market Loss & Market Gains for AUS Telecommunications Internet of Things

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

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Market Loss & Market Gains - Last month
Market Loss & Market Gains - Last month
Name Market Trend
telstra.com.au 12.79%
outbackcomms.com.au 0.34%
tpg.com.au 0.29%
forbes.com 0.2%
skymesh.net.au 0.17%
vpnpro.com -0.7%
letsbemates.com.au -0.82%
gigacomm.net.au -1.29%
whistleout.com.au -2.59%
starlink.com -4.64%

Copyright © Adthena. All rights reserved.

Telstra.com.au surged with a 12.79% click share increase, while starlink.com faced a significant drop of 4.64%.

Campaign Efficiency

AUS Telecommunications Internet of Things Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

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Date telstra.com.au skymesh.net.au starlink.com ventraip.com.au vpnpro.com whistleout.com.au nordvpn.com gigacomm.net.au optus.com.au iinet.net.au
2026/03/01 0.48% 2.12% 29.66% 10.66% 8.66% 17.75% 4.4% 8.81% 0.19% 0.07%
2026/03/02 0.59% 2.16% 52.41% 9.87% 5.5% 8.77% 1.57% 0.01% 0.62% 0.48%
2026/03/03 0.95% 3.76% 38.63% 6.9% 8.95% 7.18% 3.93% 5.64% 8.45% 0.08%
2026/03/04 0.56% 0% 42.49% 5.52% 7.32% 14.9% 4.24% 3.14% 0.83% 0.19%
2026/03/05 0.16% 0% 41.75% 4.03% 3.66% 10.8% 2.24% 17.78% 1.24% 0.38%
2026/03/06 0.38% 0% 27.89% 6.57% 11.31% 13.43% 6.54% 5.67% 2.1% 0.6%
2026/03/07 0.24% 0% 30.74% 3.5% 10.73% 12.45% 3.31% 17.28% 7.59% 0.04%
2026/03/08 0.36% 8.7% 30.02% 8.35% 9.43% 11.91% 5.94% 4.05% 1.93% 0.43%
2026/03/09 0.48% 2.11% 21.91% 3.13% 8.68% 9.3% 5.81% 17.82% 3.27% 0.06%
2026/03/10 0.08% 10.22% 31.7% 9.66% 10.49% 22.15% 1.91% 0.02% 1.15% 0.05%
2026/03/11 0.96% 0.01% 36.68% 9.48% 10.67% 11.14% 6.52% 0.01% 2.19% 0.06%
2026/03/12 0.45% 0.01% 30.73% 9.02% 11.36% 6.98% 8.2% 0.01% 0.66% 3.85%
2026/03/13 0.6% 0.01% 9.52% 6.74% 19.69% 7.46% 13.22% 0.04% 1.5% 16.95%
2026/03/14 0.26% 0% 36.16% 10.52% 3.35% 4.09% 6.82% 0.02% 1.74% 12.44%
2026/03/15 0.39% 1.71% 56.28% 7.41% 2.95% 2.81% 3.03% 0.01% 10.53% 1.7%
2026/03/16 4.8% 2.01% 25.51% 7.32% 6.8% 4.54% 6.89% 0.01% 22.59% 1.29%
2026/03/17 6.74% 2.55% 17.61% 7.92% 17.13% 6.94% 10.43% 0.01% 0.78% 2.04%
2026/03/18 1.89% 12.89% 43.76% 5.25% 4.8% 4.6% 4.87% 0% 5.2% 1.75%
2026/03/19 5.09% 0.25% 51% 4.84% 1.92% 9.07% 3.75% 1.72% 1.5% 1.74%
2026/03/20 15.6% 1.15% 27.02% 6.25% 5.78% 4.69% 1.59% 0.01% 3.85% 7.18%
2026/03/21 26.46% 0.01% 17.93% 6.28% 4.14% 4.29% 2.17% 0.34% 7.62% 3.86%
2026/03/22 28.19% 0.01% 10.52% 6.1% 9.82% 7.41% 9.9% 0.01% 8.68% 3%
2026/03/23 31.25% 1.64% 20.93% 8.19% 9.85% 4.34% 6.64% 0.01% 1.68% 0.26%
2026/03/24 7.3% 0.02% 50.73% 6.32% 5.84% 5.07% 4.48% 0.01% 1.67% 2.28%
2026/03/25 15.13% 0.02% 44.04% 6.82% 10.39% 2.59% 6.42% 0.02% 1.11% 1.11%
2026/03/26 16.15% 6.9% 43.6% 3.03% 5.24% 5.07% 3.41% 0.01% 3.81% 2.78%
2026/03/27 29.92% 3.51% 19.66% 7.56% 10.61% 1.38% 7.15% 0.02% 0.8% 0.18%
2026/03/28 31.18% 0.01% 28.97% 5.64% 7.06% 2.44% 3.62% 0.59% 3.48% 1.36%
2026/03/29 47.79% 0.01% 10.16% 6.89% 9.54% 0.69% 4.86% 0% 10.11% 0.41%
2026/03/30 17.65% 1.1% 32.23% 11.31% 8.25% 4.73% 9.85% 0.01% 1.62% 0.88%
2026/03/31 16.16% 14.57% 13.1% 11.41% 10.7% 9.91% 6.21% 2.38% 1.7% 0.61%
  • telstra.com.au
  • skymesh.net.au
  • starlink.com
  • ventraip.com.au
  • vpnpro.com
  • whistleout.com.au
  • nordvpn.com
  • gigacomm.net.au
  • optus.com.au
  • iinet.net.au

Copyright © Adthena. All rights reserved.

In March 2026, Starlink dominated with a strong start, peaking mid-month. Telstra surged late, while Skymesh fluctuated. VentraIP and VPNPro maintained steady shares. Optus and NordVPN showed sporadic spikes. The month ended with Starlink leading.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for AUS Telecommunications Internet of Things

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

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Google Text Ad Copy Insights & Creative Trends for AUS Telecommunications Internet of Things - Last month
  1. 1
    Starlink satellite internet review https://www.choice.com.au

    Over 60 Years Of Campaigning For Consumer Rights, Product Testing & Unbiased Advice

  2. 2
    Starlink https://www.starlink.com

    High-Speed Internet — World’s most advanced satellite technology delivering high-speed, low-latency internet. Try Starlink...

  3. 3
    Telstra Satellite Internet - Powered by Starlink https://www.telstra.com.au › telstra › starlink

    Home Internet for some of the most remote parts of Australia. If you leave before 24 months, return your modem or pay a $200 non-return fee.

  4. 4
    Ventraip https://www.ventraip.com.au

    Web Hosting Australia — Get online with Australia's most trusted web hosting provider. VentraIP's plans & pricing. Fast, secure & scalable business hosting plans. VentraIP 100% Australian owned & operated. Fortinet Firewall.

  5. 5
    7 Best VPNs in Australia - Updated on March 2026 https://top.vpnpro.com › vpn

    Comprehensive Analysis of the Most Popular VPNs Leads to Our Best Picks for March 2026.

Copyright © Adthena. All rights reserved.

In the competitive landscape of satellite internet, Starlink shines with its advanced technology and high-speed promise. Choice.com.au offers a consumer-centric review, emphasizing trust and unbiased advice. Telstra leverages Starlink for remote Australian connectivity, while VentraIP focuses on secure, scalable web hosting. VPNpro.com highlights top VPNs, showcasing comprehensive analysis.

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See this data specific to your brand performance

The data on this page is just a sample of the billions of data points we hold at Adthena. The insights generated by Ask Arlo, leverage real-time GenAI to answer questions about your search data.

Our search consultants can introduce you to Whole Market View data that is specific to your organization, based on the size of the relevant search term and competitor universe, and the locations that you need monitoring.

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