US Telecommunications Mobile Phone & Smart Phones - PPC Market Share Analysis September 2026

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the US Mobile Phone & Smart Phones category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Mobile Phone & Smart Phones – US

Google AI Overview visibility for Telecommunications Mobile Phone & Smart Phones US

See how often AIOs appear and how search intent is distributed across buying signals.

AIO Frequency

How often a Google AI overview appears on search terms relevant to this category.

Frequency Percentage
Frequency 54.7368230627
45.2631769373
54%

Complex Query Frequency

A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.

Frequency Percentage
Frequency 43
57
43%

Search Intent Distribution

Breakdown of search queries by their underlying goal.

Intent Distribution
Investigational 9%
Transactional 26%
Navigational 10%
Seasonal 0%
Local 1%
Problem Solving 5%

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Market Exposure

Share of Clicks for top 10 US Telecommunications Mobile Phone & Smart Phones brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

Share of Clicks - Last month
Share of Clicks - Last month
Domain Share of clicks
t-mobile.com 23.49
att.com 13.57
boostmobile.com 10.04
mintmobile.com 7.13
apple.com 5.19
metrobyt-mobile.com 5.13
verizon.com 5.08
motorola.com 3.55
xfinity.com 3.3
consumercellular.com 2.71
others 20.81
  • t-mobile.com - 23.49%
  • att.com - 13.57%
  • boostmobile.com - 10.04%
  • mintmobile.com - 7.13%
  • apple.com - 5.19%
  • metrobyt-mobile.com - 5.13%
  • verizon.com - 5.08%
  • motorola.com - 3.55%
  • xfinity.com - 3.3%
  • consumercellular.com - 2.71%
  • others - 20.81%

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In the competitive landscape, T-Mobile leads with 23.49% click share, followed by AT&T at 13.57%. ‘Others’ collectively hold a significant 20.81%, showcasing diverse competition.

Market Exposure

Share of Spend for the top 10 US Telecommunications Mobile Phone & Smart Phones brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

Share of Spend - Last Month
Share of Spend - Last Month
Date t-mobile.com att.com verizon.com mintmobile.com boostmobile.com apple.com visible.com consumercellular.com metrobyt-mobile.com tello.com
2026/09/01 19.9% 13.73% 3.91% 9.22% 5.64% 1.84% 8.4% 2.04% 3.89% 3.97%
2026/09/02 14.46% 10.49% 5.7% 9.64% 7.27% 2.06% 6.37% 4.15% 3.65% 3.79%
2026/09/03 14.16% 11.24% 5.64% 10.26% 5.82% 2.13% 6.02% 4.59% 3.26% 3.46%
2026/09/04 13.55% 12.74% 5.45% 10.25% 6.25% 2.1% 5.83% 4.7% 3.23% 3.43%
2026/09/05 12.58% 13.9% 5.5% 11.53% 6.23% 1.97% 5.48% 4.84% 2.7% 3.4%
2026/09/06 14.7% 12.76% 5.09% 12.69% 5.43% 1.8% 5.36% 4.75% 2.83% 3.27%
2026/09/07 14.9% 13.29% 5.1% 12.78% 5.64% 1.78% 5.87% 5.05% 2.68% 2.79%
2026/09/08 14.89% 12.61% 5.42% 12.89% 6.12% 1.67% 6.01% 4.75% 2.81% 3.13%
2026/09/09 16.29% 10.82% 6.03% 10.53% 5.91% 1.07% 5.58% 6.82% 3.39% 3.63%
2026/09/10 15.91% 11.6% 5.53% 11.11% 5.53% 3.72% 4.89% 5.81% 3.49% 3.27%
2026/09/11 15.95% 12.05% 6.76% 10.85% 5.06% 2.48% 4.65% 6.71% 3.78% 4.19%
2026/09/12 16.67% 12.19% 6% 10.92% 4% 2.01% 4.54% 7.17% 3.03% 4.11%
2026/09/13 17.12% 12.61% 5.61% 10.71% 4.39% 2.03% 4.69% 7.37% 3.05% 4.25%
2026/09/14 18.33% 14.21% 5.08% 10.59% 3.25% 2.66% 4.52% 7.25% 3.19% 3.82%
2026/09/15 19.33% 14.02% 5.51% 10.77% 5.06% 4.02% 4.24% 5.93% 2.64% 3.25%
2026/09/16 18.13% 12.82% 5.2% 10.33% 6.25% 4.8% 4.85% 5.49% 2.84% 3.3%
2026/09/17 16.55% 14.22% 5.1% 10.59% 6.26% 5.62% 4.98% 5.36% 2.93% 3.72%
2026/09/18 17.4% 14.75% 5.49% 10.2% 5.42% 4.39% 5.69% 5.26% 3.06% 3.24%
2026/09/19 17.56% 14.36% 4.73% 10.1% 6.48% 6.56% 6.64% 4.6% 2.91% 2.97%
2026/09/20 17.78% 13.68% 5.04% 11.18% 5.61% 5.52% 6.61% 5% 2.99% 2.93%
2026/09/21 16.83% 12.36% 5.18% 13.2% 6.55% 3.2% 7.67% 4.31% 3.27% 2.97%
2026/09/22 15.62% 11.65% 5.46% 12.81% 6.8% 6.69% 7.91% 4.46% 3.06% 3.04%
2026/09/23 14.49% 12.5% 5.17% 13.01% 5.27% 7.05% 7.97% 4.16% 3.6% 3.1%
2026/09/24 14.37% 14.1% 5.67% 12.78% 6.52% 6% 7.32% 3.32% 3.91% 2.63%
2026/09/25 18.31% 11.63% 5.25% 11.21% 5.97% 6.16% 7.55% 3.85% 3.64% 2.66%
2026/09/26 19.61% 12.54% 5.29% 11.17% 5.1% 6.05% 7.17% 4.42% 3.77% 2.47%
2026/09/27 20.11% 11.67% 5.85% 12.35% 4.46% 5.09% 7.64% 3.46% 3.62% 2.71%
2026/09/28 21.49% 11.04% 6.43% 11.93% 5.65% 3.87% 8.15% 2.94% 3.78% 2.59%
2026/09/29 19.37% 12.03% 8.42% 10.21% 6.46% 5.07% 6.82% 3.57% 3.51% 2.57%
2026/09/30 20.46% 11.55% 9.91% 9.71% 6.92% 5.77% 4.44% 3.76% 3.5% 2.15%
  • t-mobile.com
  • att.com
  • verizon.com
  • mintmobile.com
  • boostmobile.com
  • apple.com
  • visible.com
  • consumercellular.com
  • metrobyt-mobile.com
  • tello.com

Copyright © Adthena. All rights reserved.

In September 2026, T-Mobile’s PPC spend share fluctuated, peaking at 21.49% on the 28th. AT&T’s share remained steady, while Verizon saw a late surge, ending at 9.91%. Mint Mobile’s share peaked mid-month, and Apple experienced a notable rise, closing at 5.77%.

Market Exposure

Competitor Count for US Telecommunications Mobile Phone & Smart Phones

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

Competitor Count - Last month
Competitor Count - Last month
Date Competitor Count
2026/09/01 284
2026/09/02 311
2026/09/03 345
2026/09/04 349
2026/09/05 338
2026/09/06 308
2026/09/07 317
2026/09/08 306
2026/09/09 301
2026/09/10 292
2026/09/11 293
2026/09/12 299
2026/09/13 300
2026/09/14 285
2026/09/15 308
2026/09/16 304
2026/09/17 299
2026/09/18 309
2026/09/19 292
2026/09/20 298
2026/09/21 297
2026/09/22 289
2026/09/23 284
2026/09/24 286
2026/09/25 289
2026/09/26 275
2026/09/27 276
2026/09/28 291
2026/09/29 283
2026/09/30 282

Copyright © Adthena. All rights reserved.

September began with 284 advertisers, peaking at 349 on the 4th. A decline followed, ending the month at 282.

Campaign Efficiency

Market Loss & Market Gains for US Telecommunications Mobile Phone & Smart Phones

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

Market Loss & Market Gains - Last month
Market Loss & Market Gains - Last month
Name Market Trend
apple.com 3.55%
t-mobile.com 3.37%
verizon.com 0.47%
visible.com 0.41%
metrobyt-mobile.com 0.38%
amazon.com -0.7%
xfinity.com -0.91%
consumercellular.com -1.07%
samsung.com -1.16%
motorola.com -1.89%

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Apple.com and T-Mobile.com surged in click share, while Motorola.com and Samsung.com experienced notable declines.

Campaign Efficiency

US Telecommunications Mobile Phone & Smart Phones Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

Date t-mobile.com att.com verizon.com mintmobile.com boostmobile.com apple.com visible.com motorola.com consumercellular.com tello.com
2026/09/01 13.11% 12.3% 2.2% 11.49% 7.96% 1.68% 8.83% 6.5% 2.42% 3.26%
2026/09/02 10.25% 10.53% 3.1% 10.22% 8.4% 1.71% 5.96% 10.62% 3.88% 3.24%
2026/09/03 10.15% 10.81% 3.11% 10.86% 6.81% 1.74% 6.33% 9.05% 4.86% 3.24%
2026/09/04 10.01% 11.22% 3.08% 11.01% 6.64% 1.68% 6.94% 8.79% 4.7% 3.21%
2026/09/05 9.7% 11.58% 3.39% 13.35% 6.72% 1.6% 6.62% 6.92% 4.79% 3.09%
2026/09/06 10.78% 11.01% 3.16% 13.29% 6% 1.33% 7.5% 5.91% 4.59% 3.1%
2026/09/07 11.1% 10.61% 3.05% 14.12% 6.33% 1.33% 8.42% 5.89% 4.74% 2.27%
2026/09/08 10.7% 10.81% 3.25% 14.12% 6.57% 1.37% 8.21% 6.87% 4.5% 2.93%
2026/09/09 11.66% 9.85% 3.97% 10.81% 5.81% 1.01% 8.14% 6.28% 6.9% 3.65%
2026/09/10 12.36% 10.53% 3.74% 11.06% 6.37% 3.21% 6.34% 4.74% 5.46% 3.27%
2026/09/11 12.03% 10.98% 4.54% 10.48% 5.91% 2.44% 6.04% 4.88% 6.64% 3.88%
2026/09/12 12.03% 11.73% 4.08% 9.94% 4.45% 2.08% 5.82% 4.85% 7.58% 3.65%
2026/09/13 12.35% 12.28% 3.46% 10.64% 5.08% 2.4% 5.74% 3.94% 7.15% 3.39%
2026/09/14 12.84% 14.5% 3.19% 10.17% 3.65% 2.84% 6.07% 4.08% 7.17% 3.8%
2026/09/15 14.23% 15.15% 3.7% 10.89% 6.14% 3.63% 5.86% 3.21% 5.51% 2.67%
2026/09/16 13.96% 14.59% 3.63% 9.59% 5.95% 4.44% 5.39% 3.66% 5.52% 2.57%
2026/09/17 12.31% 17.25% 3.54% 10.38% 5.8% 5.24% 5.66% 3.67% 4.82% 3.1%
2026/09/18 11.9% 17.88% 3.58% 9.62% 5.1% 4.21% 6.74% 3.78% 5.37% 2.83%
2026/09/19 12.06% 17.6% 3.59% 9.43% 6% 5.57% 7.85% 3.3% 4.82% 2.93%
2026/09/20 12.36% 16.74% 3.94% 10.16% 5.03% 4.78% 8% 3.46% 4.93% 2.87%
2026/09/21 12.07% 13.65% 4.17% 12.43% 6.48% 3.01% 9.71% 3.69% 4.13% 3.22%
2026/09/22 11.25% 13.85% 4.51% 11.93% 6.3% 5.86% 10.14% 3.73% 3.85% 2.76%
2026/09/23 10.18% 13.47% 4.04% 12.24% 5.29% 5.91% 10.2% 3.57% 3.89% 3.39%
2026/09/24 10.91% 15.67% 4.61% 12.51% 6.04% 5.06% 9.63% 2.63% 2.54% 2.31%
2026/09/25 13.14% 12.49% 4.55% 10.81% 5.48% 5.35% 9.61% 3% 3.96% 2.4%
2026/09/26 14.38% 12.82% 4.93% 10.67% 5.15% 5.11% 9.96% 2.75% 5.01% 2.1%
2026/09/27 15.07% 11.24% 5.52% 11.15% 4.91% 4.51% 10.12% 2.74% 4.05% 2.57%
2026/09/28 16.9% 11.12% 6.2% 10.63% 6.15% 3.64% 9.87% 2.87% 2.74% 2.28%
2026/09/29 14.9% 12.4% 7.85% 9.8% 6.59% 4.49% 7.41% 2.85% 3.46% 2.04%
2026/09/30 15.14% 12.22% 9.5% 8.86% 7.53% 5.17% 4.52% 3.84% 3.47% 2.3%
  • t-mobile.com
  • att.com
  • verizon.com
  • mintmobile.com
  • boostmobile.com
  • apple.com
  • visible.com
  • motorola.com
  • consumercellular.com
  • tello.com

Copyright © Adthena. All rights reserved.

In September 2026, T-Mobile’s impression share fluctuated, peaking at 16.90% on the 28th. AT&T saw a high of 17.88% on the 18th. Verizon’s share rose steadily, ending at 9.50%. Mint Mobile’s share decreased, finishing at 8.86%.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for US Telecommunications Mobile Phone & Smart Phones

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

Google Text Ad Copy Insights & Creative Trends for US Telecommunications Mobile Phone & Smart Phones - Last month
  1. 1
    AT&T® https://www.att.com

    AT&T Keeps You Connected — AT&T® Keeps You Well-Connected with Fast, Reliable Service & the Latest in Technology. Explore...

  2. 2
    Metro by T-Mobile | View Prices, Deals, And Offers https://www.metrobyt-mobile.com

    Get our best deals on prepaid plans & devices today. No activation fees, No ID. Metro® runs on...

  3. 3
    Mint Mobile | All Unlimited Plans $15/mo https://www.mintmobile.com › plan-sale

    New customer offer—all plans are $15/mo, even unlimited ($45 upfront min, slows 50GB+)

  4. 4
    T-Mobile® Official Site https://www.t-mobile.com

    Plans on Phone and Internet — It's time you expect more from your carrier - T-Mobile has phones, internet & so much more. America's best mobile network according to Ookla Speedtest® Learn more at t-mobile.com.

  5. 5
    Visible by Verizon - One-line wireless, just $19/mo https://www.visible.com › visible

    Save $6/mo for 12 months with code Save6 new members pay only $19/mo. See terms & save.

Copyright © Adthena. All rights reserved.

In the competitive world of telecommunications, AT&T emphasizes connectivity and cutting-edge technology. Metro by T-Mobile highlights affordability with no hidden fees. Mint Mobile offers a compelling $15/month unlimited plan. T-Mobile promises more from your carrier, while Visible by Verizon focuses on cost-effective simplicity.

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