US Telecommunications Mobile Phone & Smart Phones - PPC Market Share Analysis November 2025

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the US Mobile Phone & Smart Phones category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Mobile Phone & Smart Phones – US

Google AI Overview visibility for Telecommunications Mobile Phone & Smart Phones US

See how often AIOs appear and how search intent is distributed across buying signals.

AIO Frequency

How often a Google AI overview appears on search terms relevant to this category.

Frequency Percentage
Frequency 21.3142664585
78.6857335415
21%

Complex Query Frequency

A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.

Frequency Percentage
Frequency 56
44
56%

Search Intent Distribution

Breakdown of search queries by their underlying goal.

Intent Distribution
Investigational 17%
Transactional 21%
Navigational 3%
Seasonal 0%
Local 0%
Problem Solving 16%

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Market Exposure

Share of Clicks for top 10 US Telecommunications Mobile Phone & Smart Phones brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

Share of Clicks - Last month
Share of Clicks - Last month
Domain Share of clicks
t-mobile.com 33.38
boostmobile.com 24.9
att.com 7.93
verizon.com 6.04
mintmobile.com 4.11
metrobyt-mobile.com 3.21
samsung.com 2.2
visible.com 1.76
apple.com 1.76
xfinity.com 1.65
others 13.06
  • t-mobile.com - 33.38%
  • boostmobile.com - 24.9%
  • att.com - 7.93%
  • verizon.com - 6.04%
  • mintmobile.com - 4.11%
  • metrobyt-mobile.com - 3.21%
  • samsung.com - 2.2%
  • visible.com - 1.76%
  • apple.com - 1.76%
  • xfinity.com - 1.65%
  • others - 13.06%

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T-Mobile leads with 33.38% click share, followed by Boost Mobile at 24.9%. Others collectively hold 13.06%, highlighting diverse competition.

Market Exposure

Share of Spend for the top 10 US Telecommunications Mobile Phone & Smart Phones brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

Share of Spend - Last Month
Share of Spend - Last Month
Date t-mobile.com boostmobile.com verizon.com mintmobile.com att.com visible.com ultramobile.com metrobyt-mobile.com samsung.com tello.com
2025/11/01 24.49% 14.55% 6.95% 13.27% 7.29% 5.67% 1.6% 2.41% 1.39% 3.34%
2025/11/02 22.56% 13.71% 6.91% 13.6% 8.23% 5.5% 2.37% 2.56% 1.68% 3.99%
2025/11/03 22.14% 16.22% 7.28% 13.73% 6.52% 4.84% 3.19% 2.21% 1.67% 4.55%
2025/11/04 23.38% 16.39% 8.35% 11.05% 7.46% 3.82% 4.44% 2.08% 1.77% 4.14%
2025/11/05 22.91% 18.44% 9.18% 11.14% 5.82% 3.33% 4.64% 1.85% 1.8% 4.04%
2025/11/06 23.51% 16.97% 7.9% 10.43% 6.5% 5.05% 4.61% 2.95% 1.59% 3.85%
2025/11/07 19.98% 24.3% 9.63% 8.7% 6.69% 3.47% 3.56% 1.99% 1.64% 3.29%
2025/11/08 22.32% 23.62% 10.21% 9.72% 6.02% 2.88% 4.07% 1.43% 1.86% 3.25%
2025/11/09 20.78% 21.67% 12.1% 10.85% 5.27% 3.27% 3.16% 1.59% 2.06% 2.9%
2025/11/10 21.66% 24.19% 9.65% 10.84% 6.04% 3.31% 3.33% 1.78% 1.85% 2.43%
2025/11/11 24.66% 19.82% 10.76% 6.45% 7.09% 4.23% 2.9% 2.21% 1.76% 2.34%
2025/11/12 27.01% 15.83% 9.88% 8.68% 7.13% 4.54% 3.15% 2.21% 1.48% 2.73%
2025/11/13 27.38% 15.37% 8.3% 8.73% 7.03% 5.85% 4.2% 3.1% 1.36% 2.66%
2025/11/14 25.79% 14.41% 8.12% 9.48% 7.38% 5.74% 4.44% 3.19% 1.78% 3.28%
2025/11/15 26.02% 15.25% 5.68% 9.32% 7.72% 5.85% 4.47% 3.7% 1.72% 3.28%
2025/11/16 23.65% 15.61% 7.39% 9.52% 6.82% 5.82% 4.47% 3.41% 1.97% 2.66%
2025/11/17 23.81% 14.39% 7.73% 10.09% 5.45% 6.85% 4.41% 4.39% 2.48% 2.65%
2025/11/18 25.03% 13.64% 9.04% 9.2% 5.25% 7.79% 5.02% 3.73% 2.01% 2.35%
2025/11/19 25.31% 13.25% 8.76% 9% 7.75% 6.97% 4.91% 3.53% 1.69% 2.25%
2025/11/20 28.24% 12.1% 7.69% 9.9% 6.82% 6.78% 4.73% 3.56% 1.7% 2.67%
2025/11/21 27.64% 15.04% 8.9% 9.96% 6.52% 6.28% 4.47% 3.31% 1.53% 2.32%
2025/11/22 27.4% 13.43% 10.13% 8.84% 6.79% 6.1% 4.33% 3.25% 2.13% 2.07%
2025/11/23 24.34% 12.77% 8.74% 10% 7.03% 6.52% 5.66% 3.18% 2.22% 2.67%
2025/11/24 22.55% 13.68% 9.77% 9.98% 6.21% 6.76% 5.06% 3.73% 2.26% 2.17%
2025/11/25 24.86% 13.92% 10.86% 9.51% 6.09% 6.82% 4.68% 2.82% 1.73% 1.74%
2025/11/26 23.95% 11.51% 10.68% 10.03% 8.22% 6.46% 5.37% 3.3% 2.34% 2.37%
2025/11/27 22.03% 15.24% 11.27% 10% 7.64% 6.81% 4.88% 3.47% 1.57% 2.39%
2025/11/28 22.84% 14.26% 10.68% 10.83% 5.82% 7.94% 5.92% 3.4% 1.56% 1.85%
2025/11/29 22.79% 11.37% 12.99% 9.51% 8.76% 6.22% 5.38% 2.35% 2.04% 2.09%
2025/11/30 18.72% 12.67% 12.54% 9.96% 9.23% 7.82% 4.32% 2.78% 2.44% 2.11%
  • t-mobile.com
  • boostmobile.com
  • verizon.com
  • mintmobile.com
  • att.com
  • visible.com
  • ultramobile.com
  • metrobyt-mobile.com
  • samsung.com
  • tello.com

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T-Mobile’s PPC share fluctuated, peaking mid-month. Boost Mobile surged early, then declined. Verizon and Mint Mobile showed steady growth. AT&T and Visible had minor fluctuations. November ended with T-Mobile leading.

Market Exposure

Competitor Count for US Telecommunications Mobile Phone & Smart Phones

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

Competitor Count - Last month
Competitor Count - Last month
Date Competitor Count
2025/11/01 313
2025/11/02 298
2025/11/03 316
2025/11/04 305
2025/11/05 332
2025/11/06 298
2025/11/07 330
2025/11/08 340
2025/11/09 310
2025/11/10 330
2025/11/11 316
2025/11/12 326
2025/11/13 323
2025/11/14 320
2025/11/15 301
2025/11/16 293
2025/11/17 308
2025/11/18 275
2025/11/19 275
2025/11/20 276
2025/11/21 284
2025/11/22 267
2025/11/23 257
2025/11/24 266
2025/11/25 273
2025/11/26 257
2025/11/27 250
2025/11/28 273
2025/11/29 262
2025/11/30 265

Copyright © Adthena. All rights reserved.

November began with 313 advertisers, peaking at 340 on the 8th. A decline followed, ending the month at 265.

Campaign Efficiency

Market Loss & Market Gains for US Telecommunications Mobile Phone & Smart Phones

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

Market Loss & Market Gains - Last month
Market Loss & Market Gains - Last month
Name Market Trend
t-mobile.com 2.37%
att.com 1.46%
metrobyt-mobile.com 1.42%
visible.com 0.78%
xfinity.com 0.74%
lycamobile.us -0.24%
tello.com -0.29%
mintmobile.com -0.5%
cricketwireless.com -0.67%
boostmobile.com -7.19%

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T-Mobile surged with a 2.37% click share increase, while Boost Mobile faced a significant drop of 7.19%.

Campaign Efficiency

US Telecommunications Mobile Phone & Smart Phones Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

Date boostmobile.com t-mobile.com verizon.com mintmobile.com att.com visible.com samsung.com ultramobile.com metrobyt-mobile.com tello.com
2025/11/01 20.71% 18.78% 5.8% 12.33% 6.25% 7.09% 1.75% 0.94% 2.13% 2.27%
2025/11/02 20.3% 17% 6.56% 12.19% 6.91% 6.34% 2.05% 1.63% 2.11% 2.37%
2025/11/03 21.29% 17.22% 6.65% 12.59% 6.18% 5.37% 2.04% 2.51% 1.94% 2.88%
2025/11/04 23.13% 18.34% 7.58% 10.44% 6.68% 4.19% 2.12% 2.51% 1.8% 2.46%
2025/11/05 27.36% 16.81% 8.06% 10.39% 5.29% 3.64% 2.2% 2.55% 1.54% 2.34%
2025/11/06 24.52% 18.19% 7% 10.49% 5.99% 4.75% 1.95% 2.91% 2.55% 2.19%
2025/11/07 34.25% 14.43% 8.37% 7.73% 6.05% 3.03% 1.86% 1.83% 1.52% 1.77%
2025/11/08 34.75% 15.63% 8.83% 7.48% 5.61% 2.91% 2.1% 2.11% 1.19% 1.87%
2025/11/09 30.7% 14.94% 10.41% 8.72% 4.88% 2.96% 2.32% 1.7% 1.23% 1.82%
2025/11/10 34.74% 15.38% 8.27% 8.84% 5.3% 2.93% 2.03% 2.03% 1.35% 1.51%
2025/11/11 29.55% 17.69% 9.21% 5.65% 6.54% 3.34% 2.01% 1.74% 1.65% 1.33%
2025/11/12 22.48% 20.57% 8.96% 8.18% 6.65% 4.22% 1.81% 2.21% 1.86% 1.6%
2025/11/13 23.34% 21.41% 7.24% 8.31% 6.44% 5.58% 1.58% 2.63% 2.66% 1.54%
2025/11/14 20.47% 21.15% 7.15% 9.11% 6.73% 5.47% 2.38% 3.1% 2.85% 1.8%
2025/11/15 21.59% 21.19% 5.33% 7.93% 7.33% 6.24% 2.1% 2.88% 3.31% 2%
2025/11/16 23.12% 18.23% 7.05% 8.45% 6.03% 5.59% 2.24% 2.89% 2.82% 1.68%
2025/11/17 18.46% 19.22% 7.69% 9.25% 5.26% 6.54% 3.15% 2.97% 3.95% 1.67%
2025/11/18 19.71% 20.69% 8.45% 8.83% 4.81% 7% 2.67% 3.26% 3.51% 1.45%
2025/11/19 19.05% 19.93% 8.17% 8.97% 7.59% 6.14% 1.99% 2.88% 3.19% 1.48%
2025/11/20 16.51% 22.78% 8.01% 9.18% 6.21% 6.65% 2.1% 3.56% 3.18% 1.76%
2025/11/21 22.93% 21.86% 8.27% 8.99% 5.72% 6.18% 1.85% 2.57% 2.93% 1.24%
2025/11/22 20.91% 21.29% 8.46% 8.35% 5.97% 5.65% 2.67% 3.05% 2.65% 1.31%
2025/11/23 18.67% 19.31% 8.91% 8.42% 6.2% 6.69% 2.8% 3.59% 2.86% 1.63%
2025/11/24 19.12% 18.45% 9.07% 9.67% 5.32% 6.88% 2.88% 2.98% 3.27% 1.32%
2025/11/25 20.73% 19.72% 10.42% 8.64% 5.34% 5.38% 2.15% 3.04% 2.45% 1.2%
2025/11/26 17.67% 19.19% 10.03% 8.54% 7.45% 6.7% 2.98% 3.3% 3% 1.52%
2025/11/27 24.78% 16.34% 10.19% 8.89% 6.33% 7.62% 1.8% 2.89% 2.93% 1.54%
2025/11/28 23.83% 16.85% 9.57% 9.48% 4.84% 7.26% 1.85% 3.93% 2.8% 1.18%
2025/11/29 18.63% 17.53% 12% 8.6% 7.52% 5.91% 2.36% 3.53% 2.06% 1.45%
2025/11/30 19.08% 15.05% 11.19% 8.53% 8.19% 7.33% 2.99% 2.94% 2.57% 1.52%
  • boostmobile.com
  • t-mobile.com
  • verizon.com
  • mintmobile.com
  • att.com
  • visible.com
  • samsung.com
  • ultramobile.com
  • metrobyt-mobile.com
  • tello.com

Copyright © Adthena. All rights reserved.

Boost Mobile’s impression share peaked at 34.75% on November 8, 2025, before declining to 19.08% by month’s end. T-Mobile’s share fluctuated, ending at 15.05%. Verizon saw a steady rise, closing at 11.19%. Mint Mobile remained stable, finishing at 8.53%.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for US Telecommunications Mobile Phone & Smart Phones

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

Google Text Ad Copy Insights & Creative Trends for US Telecommunications Mobile Phone & Smart Phones - Last month
  1. 1
    $10/Mo. On Our Unlimited Plan - Unlimited Is Just $10/Mo https://www.boostmobile.com

    Join Boost Mobile Today & Don't Overpay For Unlimited Talk, Text, Or Data Ever Again.

  2. 2
    Get One Line UNL 5G for $25/mo | Metro® by T-Mobile https://www.metrobyt-mobile.com

    Get one line of UNL 5G w AutoPay, 1st mo $30. Keep your phone & activate online. See more. Experience the T-Mobile® network. Best mobile network in US according to Ookla Speedtest®.

  3. 3
    Mint Mobile Black Friday Sale - All Unlimited Plans $15/month https://www.mintmobile.com

    New customers get 50% off 3 months of unlimited, now $15/mo. ($45 upfront). May slow 35GB+ A...

  4. 4
    T-Mobile® Official Site https://www.t-mobile.com

    Shop Online or In-Store — Switch to T-Mobile & get onto America's Largest 5G Network. See why it's better over here. 5 year price guarantee on talk/text/data on Experience plans. Exclusions like taxes & fees.

  5. 5
    Visible by Verizon - One-line, $19/mo for 26 mos https://www.visible.com › visible

    Join and pay $19/mo for Verizon 5G Unlimited for 26 mos. w/code. See terms

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In the competitive world of mobile plans, Boost Mobile entices with a $10 unlimited offer, while Metro by T-Mobile highlights its $25 5G line. Mint Mobile’s Black Friday deal slashes prices to $15, and T-Mobile boasts America’s largest 5G network. Visible by Verizon offers a $19 plan for 26 months.

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