US Telecommunications Mobile Phone & Smart Phones - PPC Market Share Analysis February 2026

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the US Mobile Phone & Smart Phones category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Google AI Overview visibility for Telecommunications Mobile Phone & Smart Phones US

See how often AIOs appear and how search intent is distributed across buying signals.

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AIO Frequency

How often a Google AI overview appears on search terms relevant to this category.

Frequency	Percentage
Frequency	34.0371600806
	65.9628399194

34%

Complex Query Frequency

A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.

Frequency	Percentage
Frequency	54
	46

54%

Search Intent Distribution

Breakdown of search queries by their underlying goal.

Intent	Distribution
Investigational	12%
Transactional	31%
Navigational	3%
Seasonal	0%
Local	1%
Problem Solving	8%

Market Exposure

Share of Clicks for top 10 US Telecommunications Mobile Phone & Smart Phones brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

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Share of Clicks - Last month

Share of Clicks - Last month
Domain	Share of clicks
boostmobile.com	28.4
t-mobile.com	25.43
att.com	7.07
verizon.com	6.14
mintmobile.com	5.17
metrobyt-mobile.com	5.04
apple.com	1.78
visible.com	1.73
xfinity.com	1.52
samsung.com	1.43
others	16.29

boostmobile.com - 28.4%
t-mobile.com - 25.43%
att.com - 7.07%
verizon.com - 6.14%
mintmobile.com - 5.17%
metrobyt-mobile.com - 5.04%
apple.com - 1.78%
visible.com - 1.73%
xfinity.com - 1.52%
samsung.com - 1.43%
others - 16.29%

Boost Mobile leads with 28.4% click share, followed by T-Mobile at 25.43%. ‘Others’ collectively hold 16.29%, showcasing diverse competition.

Market Exposure

Share of Spend for the top 10 US Telecommunications Mobile Phone & Smart Phones brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month.

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Share of Spend - Last Month

Share of Spend - Last Month
Date	boostmobile.com	t-mobile.com	mintmobile.com	att.com	visible.com	forbes.com	metrobyt-mobile.com	tello.com	consumercellular.com	verizon.com
2026/02/01	19.69%	17.24%	14.48%	5.68%	5.08%	1.27%	2.27%	3.62%	2.24%	11.23%
2026/02/02	22.2%	13.87%	13.73%	4.36%	4.64%	1.61%	4.76%	3.91%	2.17%	8.35%
2026/02/03	20.09%	14.68%	13.21%	5.42%	4.27%	1.95%	2.12%	4.59%	2.46%	11.73%
2026/02/04	19.15%	17.77%	10.27%	6.19%	5.03%	2.94%	2.71%	4.22%	2.22%	10.1%
2026/02/05	20.56%	17.13%	10.56%	6.87%	3.7%	2.48%	2.97%	4.19%	2.57%	9.14%
2026/02/06	21.79%	17.19%	10.44%	6.23%	3.97%	2.29%	3.19%	4.48%	1.72%	10.65%
2026/02/07	22.15%	17.45%	10.82%	6.77%	3.48%	1.92%	2.42%	4.28%	2.6%	11.5%
2026/02/08	22.91%	17.88%	10.25%	7.45%	3.23%	2.68%	2.37%	4.22%	2.1%	9.72%
2026/02/09	22.24%	19.66%	10.72%	6.28%	3.81%	2.29%	2.59%	3.62%	2.63%	8.81%
2026/02/10	28.06%	18.79%	9.84%	6.88%	3.97%	2.53%	2.89%	2.88%	2.61%	1%
2026/02/11	26.39%	15.73%	9.81%	9.83%	4.5%	2.63%	3.42%	2.83%	2%	0.47%
2026/02/12	20.54%	17.13%	10.53%	6.87%	3.7%	2.48%	2.97%	4.14%	2.57%	9.13%
2026/02/13	21.76%	17.18%	10.42%	6.22%	3.97%	2.29%	3.19%	4.45%	1.72%	10.64%
2026/02/14	22.11%	17.42%	10.79%	6.76%	3.47%	1.92%	2.42%	4.25%	2.59%	11.48%
2026/02/15	22.88%	17.88%	10.22%	7.45%	3.22%	2.7%	2.37%	4.2%	2.1%	9.72%
2026/02/16	22.2%	19.62%	10.7%	6.26%	3.8%	2.29%	2.59%	3.62%	2.63%	8.79%
2026/02/17	18.77%	28.46%	8.77%	7.39%	4.52%	1.89%	4.42%	2.56%	0.89%	2.47%
2026/02/18	17.17%	23.79%	9.63%	8.97%	4.47%	2.97%	4.58%	3.88%	1.62%	2.57%
2026/02/19	16.82%	23.03%	10.59%	8.26%	4.56%	1.82%	5.58%	3.86%	1.46%	2.42%
2026/02/20	14.22%	27.18%	9.89%	7.42%	3.28%	2.04%	5.86%	3.47%	1.33%	3.08%
2026/02/21	16.19%	25.99%	10.97%	6.67%	3.72%	1.46%	6.1%	3.05%	1.81%	2.81%
2026/02/22	19.24%	21.82%	9.87%	8.47%	4.18%	1.01%	4.29%	3.68%	3.17%	2.55%
2026/02/23	18.45%	22.9%	9.38%	7.74%	4.6%	0.78%	4.39%	3.88%	2.92%	2.54%
2026/02/24	21.73%	22.24%	9.57%	6.63%	3.63%	1.58%	3.72%	3.93%	2.36%	2.1%
2026/02/25	26.74%	21.65%	9.39%	5.86%	3.35%	2.09%	3.68%	2.69%	1.64%	2.28%
2026/02/26	25.62%	23.6%	9.62%	7.09%	3.49%	1.55%	3.24%	2.27%	1.32%	2.36%
2026/02/27	25.81%	18.31%	9%	7.98%	3.8%	1.64%	3.9%	2.42%	2.18%	2.43%
2026/02/28	22.74%	17.05%	11.2%	7.55%	6.18%	3.68%	3.49%	2.66%	2.21%	2.12%

boostmobile.com
t-mobile.com
mintmobile.com
att.com
visible.com
forbes.com
metrobyt-mobile.com
tello.com
consumercellular.com
verizon.com

In February 2026, Boost Mobile led with fluctuating spend, peaking mid-month. T-Mobile surged mid-month, while Mint Mobile remained steady. AT&T and Visible showed minor variations. Forbes and Metro by T-Mobile had modest shares. Tello and Consumer Cellular saw slight changes, with Verizon’s share declining.

Market Exposure

Competitor Count for US Telecommunications Mobile Phone & Smart Phones

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month.

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Competitor Count - Last month

Competitor Count - Last month
Date	Competitor Count
2026/02/01	307
2026/02/02	319
2026/02/03	325
2026/02/04	322
2026/02/05	334
2026/02/06	328
2026/02/07	327
2026/02/08	322
2026/02/09	316
2026/02/10	315
2026/02/11	315
2026/02/12	334
2026/02/13	328
2026/02/14	327
2026/02/15	322
2026/02/16	316
2026/02/17	253
2026/02/18	271
2026/02/19	273
2026/02/20	271
2026/02/21	262
2026/02/22	256
2026/02/23	284
2026/02/24	293
2026/02/25	270
2026/02/26	259
2026/02/27	255
2026/02/28	243

February began with 307 advertisers, peaking at 334 mid-month. A decline followed, ending at 243. The month saw fluctuations, with a notable drop after February 17.

Campaign Efficiency

Market Loss & Market Gains for US Telecommunications Mobile Phone & Smart Phones

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

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Market Loss & Market Gains - Last month

Market Loss & Market Gains - Last month
Name	Market Trend
t-mobile.com	5.63%
metrobyt-mobile.com	1.81%
samsung.com	1.49%
att.com	0.98%
xfinity.com	0.41%
consumercellular.com	-0.22%
visible.com	-0.27%
mintmobile.com	-1.15%
boostmobile.com	-4.3%
verizon.com	-4.51%

T-Mobile surged with a 5.63% click share increase, while Verizon dropped by 4.51%.

Campaign Efficiency

US Telecommunications Mobile Phone & Smart Phones Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

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Date	boostmobile.com	t-mobile.com	mintmobile.com	att.com	visible.com	metrobyt-mobile.com	backmarket.com	consumercellular.com	tello.com	verizon.com
2026/02/01	26.59%	11.96%	13.51%	6.25%	5.82%	1.86%	2.69%	2.34%	2.21%	8.9%
2026/02/02	30.28%	9.72%	12.46%	3.87%	5.3%	4.24%	1.05%	1.76%	2.6%	6.68%
2026/02/03	27.54%	10.73%	13.54%	6.09%	5.42%	1.79%	2%	2.83%	2.5%	7.59%
2026/02/04	26.78%	12.22%	10.79%	6.41%	5.65%	2.32%	2.81%	2.44%	2.53%	7.54%
2026/02/05	28.23%	12.14%	10.72%	6.95%	4.4%	2.47%	2.58%	2.57%	2.43%	6.43%
2026/02/06	28.25%	12.97%	10.39%	6.95%	4.7%	2.71%	2.66%	1.94%	2.37%	7.77%
2026/02/07	28.52%	12.26%	10.82%	7.61%	4.04%	2.05%	3.17%	2.73%	2.72%	8.61%
2026/02/08	29.21%	12.21%	10.14%	7.87%	3.52%	2.06%	3.15%	2.32%	2.54%	7.53%
2026/02/09	29.91%	14.04%	10.45%	6.08%	3.78%	2.21%	2.62%	3.19%	2.08%	6.58%
2026/02/10	34.59%	12.47%	9.94%	6.81%	4.16%	2.46%	3.73%	2.83%	1.63%	0.53%
2026/02/11	32.72%	10.98%	8.95%	8.61%	5.03%	2.8%	3.59%	2.09%	1.6%	0.19%
2026/02/12	28.25%	12.15%	10.71%	6.96%	4.4%	2.48%	2.58%	2.57%	2.4%	6.43%
2026/02/13	28.27%	12.98%	10.38%	6.95%	4.7%	2.71%	2.66%	1.94%	2.35%	7.78%
2026/02/14	28.53%	12.27%	10.81%	7.62%	4.04%	2.06%	3.18%	2.72%	2.7%	8.61%
2026/02/15	29.21%	12.22%	10.12%	7.88%	3.51%	2.06%	3.15%	2.32%	2.52%	7.53%
2026/02/16	29.91%	14.04%	10.45%	6.08%	3.78%	2.21%	2.62%	3.19%	2.08%	6.58%
2026/02/17	25.88%	21%	8.85%	7.47%	4.58%	3.65%	1.78%	0.94%	1.61%	1.43%
2026/02/18	21.94%	17.67%	9.25%	9.46%	5.82%	3.9%	3.4%	1.6%	2.03%	1.6%
2026/02/19	19.89%	17.09%	10.33%	8.08%	5.59%	5.02%	3%	1.57%	2.46%	1.59%
2026/02/20	20.2%	19.27%	9.95%	6.83%	4.68%	5.26%	3.47%	1.7%	2.54%	1.83%
2026/02/21	22.79%	18.27%	10.32%	6.29%	4.43%	5.29%	3.9%	1.9%	2.01%	1.68%
2026/02/22	24.35%	15.65%	9.95%	7.89%	4.31%	3.76%	2.95%	3.23%	2.47%	1.56%
2026/02/23	25.05%	16.35%	8.55%	7.8%	5.02%	3.81%	3.33%	3.03%	2.18%	1.57%
2026/02/24	28.06%	15.42%	9.18%	7%	4.51%	3.28%	3.71%	2.15%	2.15%	1.32%
2026/02/25	35.55%	14.58%	8.53%	5.99%	3.36%	3.05%	3.15%	1.82%	1.34%	1.28%
2026/02/26	33.7%	15.95%	8.83%	6.43%	4.21%	2.82%	3.41%	1.62%	1.28%	1.44%
2026/02/27	33.11%	12.75%	7.31%	6.79%	4.38%	3.19%	4.39%	2.61%	1.58%	1.4%
2026/02/28	29.02%	12.88%	10.19%	6.73%	5.85%	3.27%	3.22%	2.05%	1.53%	1.3%

boostmobile.com
t-mobile.com
mintmobile.com
att.com
visible.com
metrobyt-mobile.com
backmarket.com
consumercellular.com
tello.com
verizon.com

Boost Mobile’s impression share peaked mid-month at 34.59% before ending February at 29.02%. T-Mobile saw a rise to 21.0% mid-month, closing at 12.88%. Mint Mobile fluctuated, finishing at 10.19%. AT&T’s share varied, ending at 6.73%. Visible’s share increased to 5.85%. Metro by T-Mobile’s share rose to 5.29% mid-month, closing at 3.27%. Back Market’s share peaked at 4.39%, ending at 3.22%. Consumer Cellular’s share fluctuated, closing at 2.05%. Tello’s share decreased, ending at 1.53%. Verizon’s share dropped significantly, closing at 1.3%.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for US Telecommunications Mobile Phone & Smart Phones

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

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Google Text Ad Copy Insights & Creative Trends for US Telecommunications Mobile Phone & Smart Phones - Last month

1
$10/Mo. On Our Unlimited Plan - Unlimited Is Just $10/Mo https://www.boostmobile.com
Save Big This Holiday Season. Limited-Time Deals On Phones & Unlimited Plans.
2
Metro® by T-Mobile https://www.metrobyt-mobile.com
Get the Perfect 5G Phone Today — Experience the T-Mobile® network. Best mobile network in US according to Ookla Speedtest®.
3
Mint Mobile Sale Ending - All Unlimited Plans are $15/mo https://www.mintmobile.com
New customers get 50% off all unlimited data plans ($15/mo equiv. upfront, may slow 50GB+)
4
T-Mobile® Official Site https://www.t-mobile.com
Switch to T-Mobile® — 5 year price guarantee on talk/text/data on Experience plans. Exclusions like taxes & fees
5
Visible by Verizon - One-line wireless, just $25/mo https://www.visible.com › visible
Fast speed. Great coverage. Smarter rate. Get the Visible plan at $25/mo. See Terms

In the competitive world of mobile plans, Boost Mobile entices with a $10 unlimited plan, while Metro® by T-Mobile highlights its 5G prowess. Mint Mobile offers a 50% discount, T-Mobile® promises a 5-year price lock, and Visible by Verizon boasts affordability at $25/month.

Frequently Asked Questions

Why is the US Telecommunications Mobile Phone & Smart Phones February 2026 Report useful and how should I use it?

Why is the US Telecommunications Mobile Phone & Smart Phones February 2026 Report useful?

Imagine being able to instantly see your competitors Market Share, Share of Spend and their top performing ad copy so you can effectively benchmark your own performance.

Adthena’s PPC Market Share reports provide an instant view of performance insights across hundreds of sub-industries – so you can do just that.

How to use the US Telecommunications Mobile Phone & Smart Phones February 2026 Report
Think of these reports as a cheat sheet for your industry’s search landscape. Check out this short article for a breakdown of each report and how they can benefit your strategy.
How often is the data updated?

Data within the US Telecommunications Mobile Phone & Smart Phones February 2026 Report is aggregated every month, highlighting the most significant changes from the previous period.
How does Adthena collect this data?

We use observed data from Google’s search results pages. With 20 million Google SERPs indexed per day. Adthena forms a global index of publicly available searches on Google.

On top of observed data, our data science models and patented technology expand on the insights through estimated metrics like market share, share of spend, and more.

We have 12 years of historical data across industries and our custom-built AI models learn from continuously updated data every day.
How accurate is the US Telecommunications Mobile Phone & Smart Phones February 2026 Report?

The US Telecommunications Mobile Phone & Smart Phones February 2026 Report is powered by Adthena’s Whole Market View, which is the patented technology that drives value for our 300 enterprise customers.

Our unique approach to search intelligence ingests Google’s Keyword Planner into its learning models, providing a more accurate and up-to-date view of keyword data compared to traditional panel data methods.

With daily data collection and updates, Adthena offers a closer-to-real-time view of the Google Ads auction, enabling timely insights and adjustments.

Adthena focuses specifically on Google Ads, providing a deep dive into the channel and offering detailed insights into its workings. By processing 10 TB of new data daily and employing AI and machine learning models to analyze millions of Google Ads searches per second, Adthena provides a comprehensive and in-depth view of the competitive landscape.

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Does this include mobile, desktop and Google Shopping data?

Yes. The US Telecommunications Mobile Phone & Smart Phones February 2026 Report aggregates data from across both device types and Google Shopping.
Who is this US Telecommunications Mobile Phone & Smart Phones February 2026 Report for?

The US Telecommunications Mobile Phone & Smart Phones February 2026 Report is for enterprise brands and agencies who want quick and high-level, historical benchmarks that are easily digestible and reveal insights, trends and market winners relevant to their own industry.
Can I get a custom report for my brand?

Our search consultants can introduce you to data that is specific to your organization, based on the size of the relevant search term and competitor universe, and the geographies that need monitoring.

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Ask Arlo leverages real-time GenAI to answer customers’ questions about their own search data and receive instant, tailored responses and reports directly within the Adthena platform.

With millions of Google SERPs indexed every day, Arlo never misses a trick and makes sure you’re always up to date.

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Customer Success Stories

Vodafone case study: Driving click share and sales with strategic insights from Adthena

Vodafone used Adthena data to optimize results from the launch of the Samsung S22 product. Combining Adthena’s Strategic Insights with Google Smart Bidding, Vodafone was able to maintain a flexible strategy that leveraged both manual and automated bidding. Leveraging Adthena’s Search Term Opportunities report also allowed Vodafone to implement 27 keyword terms across their business line, driving an increase in revenue at a positive ROAS.Read case study

VodafoneZiggo case study: Boosting sales by 500% with a winning PPC strategy

VodafoneZiggo was looking to maximize revenue from its paid search campaigns while reducing costs and streamlining workflows. By leveraging Adthena’s data-driven insights and time-saving automation, the team gained full visibility into their ad spend performance and optimized budget allocation.Read case study

Havas Market & Arena Media PPC case study: Brand Protection success with Adthena

Havas Market & Arena Media used Adthena's infringement data to combat rising CPCs from competitive brand bidding, escalating violations to Google and protecting their client’s brand.

Read case study

Get the full picture

See this data specific to your brand performance

The data on this page is just a sample of the billions of data points we hold at Adthena. The insights generated by Ask Arlo, leverage real-time GenAI to answer questions about your search data.

Our search consultants can introduce you to Whole Market View data that is specific to your organization, based on the size of the relevant search term and competitor universe, and the locations that you need monitoring.

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US Telecommunications Mobile Phone & Smart Phones - PPC Market Share Analysis February 2026

Mobile Phone & Smart Phones – US

Google AI Overview visibility for Telecommunications Mobile Phone & Smart Phones US

AIO Frequency

Complex Query Frequency

Search Intent Distribution

Share of Clicks for top 10 US Telecommunications Mobile Phone & Smart Phones brands

Share of Spend for the top 10 US Telecommunications Mobile Phone & Smart Phones brands

Competitor Count for US Telecommunications Mobile Phone & Smart Phones

Market Loss & Market Gains for US Telecommunications Mobile Phone & Smart Phones

US Telecommunications Mobile Phone & Smart Phones Share of Impressions

Google Text Ad Copy Insights & Creative Trends for US Telecommunications Mobile Phone & Smart Phones

Frequently Asked Questions

Why is the US Telecommunications Mobile Phone & Smart Phones February 2026 Report useful and how should I use it?

Why is the US Telecommunications Mobile Phone & Smart Phones February 2026 Report useful?

How often is the data updated?

How does Adthena collect this data?

How accurate is the US Telecommunications Mobile Phone & Smart Phones February 2026 Report?

Does this include mobile, desktop and Google Shopping data?

Who is this US Telecommunications Mobile Phone & Smart Phones February 2026 Report for?

Can I get a custom report for my brand?

What is Ask Arlo?

Customer Success Stories

Vodafone case study: Driving click share and sales with strategic insights from Adthena

VodafoneZiggo case study: Boosting sales by 500% with a winning PPC strategy

Havas Market & Arena Media PPC case study: Brand Protection success with Adthena

Get the full picture

See this data specific to your brand performance

Related reports

UK Mobile Phone & Smart Phones

AUS Mobile Phone & Smart Phones