US Telecommunications Mobile Phone & Smart Phones - PPC Market Share Analysis December 2025

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the US Mobile Phone & Smart Phones category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Mobile Phone & Smart Phones – US

Google AI Overview visibility for Telecommunications Mobile Phone & Smart Phones US

See how often AIOs appear and how search intent is distributed across buying signals.

AIO Frequency

How often a Google AI overview appears on search terms relevant to this category.

Frequency Percentage
Frequency 31.9731512859
68.0268487141
31%

Complex Query Frequency

A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.

Frequency Percentage
Frequency 52
48
52%

Search Intent Distribution

Breakdown of search queries by their underlying goal.

Intent Distribution
Investigational 14%
Transactional 25%
Navigational 3%
Seasonal 0%
Local 0%
Problem Solving 13%

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Market Exposure

Share of Clicks for top 10 US Telecommunications Mobile Phone & Smart Phones brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

Share of Clicks - Last month
Share of Clicks - Last month
Domain Share of clicks
t-mobile.com 27.53
boostmobile.com 23.69
att.com 8.92
verizon.com 7.34
metrobyt-mobile.com 5.01
mintmobile.com 4.98
visible.com 2.06
apple.com 1.89
samsung.com 1.62
ultramobile.com 1.46
others 15.5
  • t-mobile.com - 27.53%
  • boostmobile.com - 23.69%
  • att.com - 8.92%
  • verizon.com - 7.34%
  • metrobyt-mobile.com - 5.01%
  • mintmobile.com - 4.98%
  • visible.com - 2.06%
  • apple.com - 1.89%
  • samsung.com - 1.62%
  • ultramobile.com - 1.46%
  • others - 15.5%

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In the competitive landscape, T-Mobile leads with 27.53% click share, followed by Boost Mobile at 23.69%. Others collectively hold 15.5%, highlighting diverse competition.

Market Exposure

Share of Spend for the top 10 US Telecommunications Mobile Phone & Smart Phones brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

Share of Spend - Last Month
Share of Spend - Last Month
Date t-mobile.com boostmobile.com mintmobile.com verizon.com att.com visible.com tello.com forbes.com metrobyt-mobile.com ultramobile.com
2025/12/01 18.88% 16.04% 9.72% 10.08% 7.45% 8.74% 2.35% 1.93% 3.21% 4.23%
2025/12/02 22.84% 18.36% 9.36% 10.68% 7.74% 5.84% 1.96% 1.47% 2.97% 3.56%
2025/12/03 21.89% 22.48% 9.8% 12.07% 5.78% 4.91% 2.39% 1.09% 1.18% 3.76%
2025/12/04 24.14% 12.74% 13.82% 11.25% 5.62% 5.96% 2.64% 1.4% 1.5% 5.19%
2025/12/05 20.94% 15.4% 12.49% 10.47% 6.54% 5.93% 2.86% 1.69% 2% 5.95%
2025/12/06 23.34% 13.02% 11.33% 11.31% 7.08% 6.33% 2.92% 1.99% 1.92% 4.9%
2025/12/07 22.82% 12.69% 11.32% 10.5% 6.87% 7.37% 2.97% 1.62% 2.64% 5.79%
2025/12/08 20.79% 12.61% 9.81% 9.17% 8.43% 8.05% 2.89% 1.97% 3.9% 5.56%
2025/12/09 17.8% 15.46% 10.87% 9.41% 9.26% 4.98% 2.86% 1.98% 3.88% 6.45%
2025/12/10 18.01% 15.27% 12.11% 9.95% 7.03% 5.88% 3.09% 1.25% 4.03% 6.37%
2025/12/11 17.72% 13.7% 11.03% 9.82% 8.4% 6.43% 2.73% 2.1% 4.18% 6.37%
2025/12/12 20.57% 12.52% 11.86% 8.3% 8.19% 5.02% 3.15% 1.5% 3.56% 7.56%
2025/12/13 21.14% 12.7% 12.37% 7.51% 8.01% 5.97% 3.16% 1.95% 3.18% 6.48%
2025/12/14 22.64% 10.38% 12.35% 7.17% 9.37% 5.85% 3.24% 1.81% 3.4% 5.65%
2025/12/15 18.21% 12.91% 11.31% 7.23% 8.55% 8.4% 2.97% 2.46% 3.13% 6.53%
2025/12/16 18.17% 12.24% 11.31% 7.07% 7.45% 8.81% 3.37% 3.09% 3.37% 6.31%
2025/12/17 19.98% 12.34% 10.9% 6.52% 8.2% 9.26% 2.73% 2.55% 3.9% 5.39%
2025/12/18 22.24% 18.31% 8.79% 7.17% 6.51% 6.08% 2.6% 2.22% 2.53% 5.26%
2025/12/19 23.46% 13.16% 9.47% 8.48% 7.77% 5.99% 2.85% 2.97% 3.1% 5.66%
2025/12/20 22.84% 11.85% 9.86% 8.86% 7.8% 5.41% 3.59% 2.98% 3.63% 5.58%
2025/12/21 21.44% 11.92% 9.63% 9.99% 7.24% 5.02% 3.37% 3.09% 3.51% 6.52%
2025/12/22 18.83% 14.56% 9.86% 13.71% 8.8% 4.38% 3.33% 2.12% 2.23% 4.76%
2025/12/23 18.86% 11.65% 10.8% 14.89% 7.95% 4.05% 3.38% 1.97% 2.34% 5.22%
2025/12/24 23.17% 10.24% 10.68% 14.2% 7.52% 5.06% 3.24% 2.26% 2.13% 4.34%
2025/12/25 21.82% 8.51% 11.63% 10.12% 7.21% 6.2% 3.65% 2.66% 3.13% 5.54%
2025/12/26 22.63% 9.32% 10.75% 8.71% 6.82% 5.98% 4.33% 3.53% 3.45% 4.81%
2025/12/27 23.33% 11.01% 10.97% 8.39% 5.77% 5.09% 3.97% 3.83% 3.41% 5.08%
2025/12/28 20.97% 6.81% 12.2% 10.34% 7.67% 5.62% 3.38% 5.1% 3.53% 4.38%
2025/12/29 14.3% 9.14% 12.12% 10.85% 7.92% 6.08% 4.32% 4.33% 3.55% 4.53%
2025/12/30 12.29% 10.88% 12.01% 12.16% 8.15% 5.42% 4.22% 4.08% 4.74% 4.9%
2025/12/31 17.59% 13.41% 12.32% 10.21% 8.13% 4.86% 4.1% 3.84% 3.83% 3.05%
  • t-mobile.com
  • boostmobile.com
  • mintmobile.com
  • verizon.com
  • att.com
  • visible.com
  • tello.com
  • forbes.com
  • metrobyt-mobile.com
  • ultramobile.com

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T-Mobile’s spend share fluctuated, peaking mid-month before declining. Boost Mobile saw a steady decrease, while Mint Mobile maintained stability. Verizon’s share rose towards month’s end. December concluded with T-Mobile leading.

Market Exposure

Competitor Count for US Telecommunications Mobile Phone & Smart Phones

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

Competitor Count - Last month
Competitor Count - Last month
Date Competitor Count
2025/12/01 269
2025/12/02 278
2025/12/03 300
2025/12/04 281
2025/12/05 304
2025/12/06 280
2025/12/07 270
2025/12/08 283
2025/12/09 280
2025/12/10 293
2025/12/11 280
2025/12/12 286
2025/12/13 271
2025/12/14 266
2025/12/15 280
2025/12/16 271
2025/12/17 264
2025/12/18 293
2025/12/19 293
2025/12/20 297
2025/12/21 294
2025/12/22 337
2025/12/23 322
2025/12/24 324
2025/12/25 317
2025/12/26 307
2025/12/27 300
2025/12/28 303
2025/12/29 314
2025/12/30 310
2025/12/31 300

Copyright © Adthena. All rights reserved.

December saw a dynamic shift in distinct advertisers, starting at 269 and peaking at 337 on the 22nd. The month concluded with a stable 300, reflecting a vibrant advertising landscape.

Campaign Efficiency

Market Loss & Market Gains for US Telecommunications Mobile Phone & Smart Phones

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

Market Loss & Market Gains - Last month
Market Loss & Market Gains - Last month
Name Market Trend
verizon.com 1.79%
boostmobile.com 0.84%
samsung.com 0.65%
bestbuy.com 0.41%
backmarket.com 0.39%
amazon.com -0.45%
ultramobile.com -0.47%
visible.com -0.5%
metrobyt-mobile.com -0.59%
t-mobile.com -1.01%

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Verizon.com surged with a 1.79 increase, while t-mobile.com dropped by 1.01. Boostmobile.com and samsung.com also rose, contrasting metrobyt-mobile.com’s decline.

Campaign Efficiency

US Telecommunications Mobile Phone & Smart Phones Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

Date boostmobile.com mintmobile.com t-mobile.com verizon.com att.com visible.com metrobyt-mobile.com ultramobile.com tello.com bestbuy.com
2025/12/01 22.9% 8.29% 15.29% 8.45% 7.19% 7.14% 3.24% 2.89% 1.54% 2.12%
2025/12/02 23.97% 8.83% 18.72% 9.65% 7.77% 5.32% 2.83% 2.28% 1.03% 1.24%
2025/12/03 33.08% 9.11% 16.3% 9.2% 5.38% 4.69% 1.11% 2.41% 1.19% 1.8%
2025/12/04 20.84% 12.65% 20.06% 9.03% 5.76% 5.35% 1.59% 3.91% 1.97% 1.13%
2025/12/05 23.88% 10.95% 17.12% 8.34% 6.24% 5.89% 1.91% 4.31% 1.63% 1.17%
2025/12/06 20.4% 10.2% 18.61% 8.91% 6.86% 7.1% 1.96% 3.59% 1.91% 1.3%
2025/12/07 19% 10.58% 17.94% 8.48% 6.29% 7.86% 2.85% 4.23% 1.63% 1.82%
2025/12/08 16.94% 9% 16.91% 7.44% 8.48% 7.72% 4.16% 3.9% 2.03% 1.69%
2025/12/09 21.38% 10.1% 14.51% 7.23% 9.12% 5.51% 4.03% 4.93% 1.65% 1.38%
2025/12/10 21.39% 11.32% 14.57% 7.59% 6.37% 6.24% 4.07% 5.04% 1.62% 1.47%
2025/12/11 18.95% 10.57% 14.9% 7.57% 8.05% 6.63% 4.24% 4.84% 1.98% 1.45%
2025/12/12 17.3% 10.96% 16.58% 6.56% 7.69% 6.19% 3.83% 5.89% 2.01% 1.44%
2025/12/13 19.75% 11.79% 16.1% 5.54% 7.31% 6.36% 3.23% 4.58% 1.92% 1.46%
2025/12/14 15.1% 11.89% 17.33% 5.51% 9.36% 7.16% 3.78% 4.17% 1.6% 1.43%
2025/12/15 17.83% 10.64% 14.33% 5.63% 8.21% 9.37% 3.59% 4.81% 1.87% 1.11%
2025/12/16 16.79% 10.54% 15% 5.58% 7.46% 9.65% 3.72% 4.5% 2.1% 1.44%
2025/12/17 16.67% 10.44% 16.56% 5.19% 7.78% 9.26% 4.08% 4.19% 1.67% 1.19%
2025/12/18 25.37% 8.38% 17.07% 5.79% 6.24% 6.22% 2.63% 3.91% 1.28% 2.1%
2025/12/19 17.52% 9.28% 19.21% 7.59% 7.98% 5.89% 3.22% 4.72% 1.67% 1.98%
2025/12/20 16.57% 9.41% 18.1% 7.94% 8.06% 5.78% 3.53% 3.76% 2.05% 2.45%
2025/12/21 16.84% 9.74% 17.38% 8.06% 7.85% 5.38% 3.27% 4.3% 2.01% 2.56%
2025/12/22 20.76% 9.44% 14.44% 11.14% 9.11% 4.58% 2.2% 2.87% 1.7% 2.37%
2025/12/23 16.74% 10.48% 14.5% 12.64% 8.31% 4.38% 2.31% 3.3% 1.9% 2.99%
2025/12/24 15.97% 10.64% 18.93% 11.97% 8.1% 4.98% 2.15% 2.48% 1.76% 2.6%
2025/12/25 13.68% 10.82% 17.59% 8.92% 8.1% 6% 3.04% 3.05% 2.13% 3.09%
2025/12/26 14.22% 9.96% 18.62% 8.06% 7.36% 5.69% 3.64% 2.68% 2.38% 2.29%
2025/12/27 17.4% 11.22% 18.48% 7.96% 6.09% 5.07% 3.56% 3.03% 2.06% 2.25%
2025/12/28 9.7% 12.79% 16.47% 9.61% 8.16% 5.76% 3.79% 2.48% 2.04% 2.49%
2025/12/29 13.9% 12.86% 11.16% 9.19% 8.64% 5.92% 3.67% 2.99% 2.4% 2.04%
2025/12/30 13.81% 12.51% 9.43% 11.14% 8.88% 5.65% 4.62% 3.09% 2.39% 1.74%
2025/12/31 20.41% 12.84% 12.14% 9.18% 7.97% 4.79% 3.66% 2.01% 1.95% 1.65%
  • boostmobile.com
  • mintmobile.com
  • t-mobile.com
  • verizon.com
  • att.com
  • visible.com
  • metrobyt-mobile.com
  • ultramobile.com
  • tello.com
  • bestbuy.com

Copyright © Adthena. All rights reserved.

Boost Mobile’s impression share fluctuated, peaking at 33.08% on December 3rd, then declining to 20.41% by month’s end. Mint Mobile’s share rose steadily, ending at 12.84%. T-Mobile saw a dip, closing at 12.14%. Verizon’s share increased towards the end, finishing at 9.18%. AT&T’s share remained stable, ending at 7.97%. Visible’s share decreased, closing at 4.79%. Metro by T-Mobile and Ultra Mobile had minor fluctuations, ending at 3.66% and 2.01%, respectively. Tello and Best Buy maintained low shares, closing at 1.95% and 1.65%.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for US Telecommunications Mobile Phone & Smart Phones

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

Google Text Ad Copy Insights & Creative Trends for US Telecommunications Mobile Phone & Smart Phones - Last month
  1. 1
    Boost Mobile® https://www.boostmobile.com

    Boost Mobile® Official Website — It’s All The Freedom & Power You Want From A Wireless Carrier, Without Breaking The Bank. Join Boost Mobile Today & Don't Overpay For Unlimited Talk, Text, Or Data Ever Again. Brands: Apple, TCL.

  2. 2
    Metro® by T-Mobile https://www.metrobyt-mobile.com

    Unlimited Talk, Text & 5G Data — Experience the T-Mobile® network. Best mobile network in US according to Ookla Speedtest®. 5...

  3. 3
    Mint Mobile End of Year Sale | All Unlimited Plans $15/month https://www.mintmobile.com › plan-sale

    New customers get 50% off 3 months of unlimited, now $15/mo. ($45 upfront, may slow 50GB+)

  4. 4
    T-Mobile® Official Site https://www.t-mobile.com

    Shop Online or In-Store — Switch to T-Mobile & get onto America's Largest 5G Network. See why it's better over here. 5 year price guarantee on talk/text/data on Experience plans. Exclusions like taxes & fees.

  5. 5
    Visible by Verizon - One-line, $19/mo for 26 mos https://www.visible.com › visible

    Join and pay $19/mo for Verizon 5G Unlimited for 26 mos. w/code. See terms

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In the competitive world of mobile carriers, Boost Mobile entices with affordability and freedom, while Metro® by T-Mobile highlights its superior network. Mint Mobile’s end-of-year sale offers irresistible discounts, T-Mobile promises stability with a price guarantee, and Visible by Verizon lures with a long-term low-cost plan.

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