US Telecommunications Mobile Phone & Smart Phones - PPC Market Share Analysis October 2025

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the US Mobile Phone & Smart Phones category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Mobile Phone & Smart Phones – US

Google AI Overview visibility for Telecommunications Mobile Phone & Smart Phones US

See how often AIOs appear and how search intent is distributed across buying signals.

AIO Frequency

How often a Google AI overview appears on search terms relevant to this category.

Frequency Percentage
Frequency 21.9863439188
78.0136560812
21%

Complex Query Frequency

A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.

Frequency Percentage
Frequency 61
39
61%

Search Intent Distribution

Breakdown of search queries by their underlying goal.

Intent Distribution
Investigational 18%
Transactional 19%
Navigational 3%
Seasonal 0%
Local 1%
Problem Solving 18%

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Market Exposure

Share of Clicks for top 10 US Telecommunications Mobile Phone & Smart Phones brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

Share of Clicks - Last month
Share of Clicks - Last month
Domain Share of clicks
t-mobile.com 28
boostmobile.com 21.62
mintmobile.com 8.58
verizon.com 6.32
att.com 5.26
visible.com 3.9
metrobyt-mobile.com 2.45
tello.com 2.14
cricketwireless.com 1.72
samsung.com 1.63
others 18.38
  • t-mobile.com - 28%
  • boostmobile.com - 21.62%
  • mintmobile.com - 8.58%
  • verizon.com - 6.32%
  • att.com - 5.26%
  • visible.com - 3.9%
  • metrobyt-mobile.com - 2.45%
  • tello.com - 2.14%
  • cricketwireless.com - 1.72%
  • samsung.com - 1.63%
  • others - 18.38%

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In the competitive landscape of Google’s PPC, T-Mobile leads with 28% click share, followed by Boost Mobile at 21.62%. Others collectively hold 18.38%, showcasing diverse advertiser presence.

Market Exposure

Share of Spend for the top 10 US Telecommunications Mobile Phone & Smart Phones brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

Share of Spend - Last Month
Share of Spend - Last Month
Date boostmobile.com mintmobile.com t-mobile.com att.com visible.com verizon.com metrobyt-mobile.com tello.com ultramobile.com cricketwireless.com
2025/10/01 24.74% 11.39% 8.47% 8.45% 3.1% 15.14% 2.98% 2.36% 1.29% 3.19%
2025/10/02 19.87% 11.43% 7.83% 9% 4.08% 12.75% 4.12% 3.47% 2.44% 3.07%
2025/10/03 17.68% 11.56% 10.05% 7.57% 5.82% 7.36% 4.84% 3.57% 2.03% 3.47%
2025/10/04 23.12% 9.93% 8.8% 6.87% 3.29% 9.5% 4.97% 2.86% 1.99% 4.83%
2025/10/05 18.33% 13.67% 9.23% 6.35% 4.05% 9.2% 5.56% 3.79% 2.07% 2.72%
2025/10/06 26.92% 13.08% 8.07% 6.37% 3.8% 6.65% 4.9% 3.75% 1.52% 0.98%
2025/10/07 19.06% 14.35% 8.89% 8.02% 3.33% 8.05% 4.48% 3.32% 2.2% 0.95%
2025/10/08 21.49% 15.83% 9.42% 7.93% 2.66% 8.13% 4.03% 3.32% 1.73% 0.9%
2025/10/09 25.18% 12.81% 9.49% 5.97% 3.87% 7.22% 3.43% 2.82% 1.84% 1.45%
2025/10/10 16.82% 13.46% 10.59% 7.79% 4.47% 8.75% 3.28% 3.01% 2.25% 2.14%
2025/10/11 21% 14.88% 9.87% 7.11% 5.26% 6.59% 3.45% 3.28% 2.2% 1.28%
2025/10/12 19.85% 13.74% 11.3% 6.08% 5.42% 6.97% 3.46% 3.25% 1.49% 1.49%
2025/10/13 22.13% 11.14% 10.92% 6.63% 5.79% 6.94% 2.92% 3.14% 1.71% 2.26%
2025/10/14 20.87% 10.71% 10.11% 6.06% 6.7% 8.54% 3.54% 3.79% 2.09% 1.44%
2025/10/15 22.07% 10.96% 11.38% 5.76% 6.52% 7.89% 3.19% 3.36% 1.85% 1.7%
2025/10/16 17.74% 11.73% 11.33% 7.03% 7.53% 6.09% 4.1% 3.8% 2.04% 1.67%
2025/10/17 19.33% 11.55% 10.4% 6.97% 6.66% 9.22% 2.14% 3.46% 2.42% 4.04%
2025/10/18 22.37% 11.79% 8.32% 7.59% 4.15% 11.34% 1.49% 3.41% 1.97% 5.62%
2025/10/19 24.74% 13.51% 7.89% 6.78% 4.73% 10.88% 1.42% 3.2% 1.32% 3.77%
2025/10/20 25.93% 12.08% 7.68% 6.79% 6.03% 10.83% 1.98% 2.86% 1.69% 2.4%
2025/10/21 24.32% 13.18% 7.83% 7.03% 6.34% 10.84% 2.25% 3.23% 2.2% 1.56%
2025/10/22 19.09% 12.74% 8.02% 8.43% 7.96% 10.08% 2.76% 3.04% 2.2% 0.94%
2025/10/23 21.72% 10.32% 8.63% 7.78% 7.55% 8.22% 3.21% 3.56% 2.83% 1.13%
2025/10/24 26.59% 9.67% 8.09% 6.87% 5.88% 7.1% 3.45% 4.28% 2.64% 1.49%
2025/10/25 27.79% 11.65% 8.3% 7.65% 4.94% 7.19% 3.35% 3.78% 2.17% 1.24%
2025/10/26 25.46% 14.79% 7.02% 7.03% 4.97% 7.29% 3.09% 3.89% 2.88% 0.81%
2025/10/27 32.2% 11.22% 7.69% 7.24% 4.88% 6.43% 3.09% 3.67% 2% 0.82%
2025/10/28 28.66% 10.04% 8.31% 7.19% 6.21% 5.31% 3.29% 4.02% 3.06% 1.62%
2025/10/29 32.75% 10.28% 7.36% 7.69% 6.67% 5.18% 2.68% 3.52% 2.69% 2.01%
2025/10/30 27.24% 12.48% 7.87% 7.97% 7.56% 4.94% 2.32% 3.66% 3.14% 1.65%
2025/10/31 22.7% 13.42% 10.94% 7.76% 7.59% 6.22% 2.6% 2.11% 1.88% 1.38%
  • boostmobile.com
  • mintmobile.com
  • t-mobile.com
  • att.com
  • visible.com
  • verizon.com
  • metrobyt-mobile.com
  • tello.com
  • ultramobile.com
  • cricketwireless.com

Copyright © Adthena. All rights reserved.

Boost Mobile’s PPC spend share fluctuated, peaking at 32.75% on October 29. Mint Mobile’s share was steady, while T-Mobile and AT&T saw minor variations. Verizon’s share declined, ending at 6.22%.

Market Exposure

Competitor Count for US Telecommunications Mobile Phone & Smart Phones

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

Competitor Count - Last month
Competitor Count - Last month
Date Competitor Count
2025/10/01 370
2025/10/02 341
2025/10/03 325
2025/10/04 327
2025/10/05 320
2025/10/06 314
2025/10/07 322
2025/10/08 317
2025/10/09 315
2025/10/10 319
2025/10/11 304
2025/10/12 288
2025/10/13 309
2025/10/14 314
2025/10/15 316
2025/10/16 317
2025/10/17 326
2025/10/18 354
2025/10/19 321
2025/10/20 339
2025/10/21 324
2025/10/22 312
2025/10/23 324
2025/10/24 323
2025/10/25 318
2025/10/26 317
2025/10/27 316
2025/10/28 294
2025/10/29 299
2025/10/30 307
2025/10/31 303

Copyright © Adthena. All rights reserved.

Advertisers fluctuated throughout October, peaking at 370 on the 1st, then declining to 303 by month’s end.

Campaign Efficiency

Market Loss & Market Gains for US Telecommunications Mobile Phone & Smart Phones

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

Market Loss & Market Gains - Last month
Market Loss & Market Gains - Last month
Name Market Trend
boostmobile.com 3.84%
t-mobile.com 2.46%
visible.com 0.25%
apple.com 0.25%
samsung.com 0.12%
bestbuy.com -0.51%
consumercellular.com -0.66%
att.com -1.05%
metrobyt-mobile.com -1.12%
mintmobile.com -1.54%

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Boostmobile.com surged with a 3.84% increase, while t-mobile.com rose by 2.46%. Conversely, mintmobile.com dropped by 1.54%, and metrobyt-mobile.com fell by 1.12%.

Campaign Efficiency

US Telecommunications Mobile Phone & Smart Phones Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

Date boostmobile.com t-mobile.com mintmobile.com att.com verizon.com visible.com metrobyt-mobile.com tello.com bestbuy.com cricketwireless.com
2025/10/01 21.35% 12.12% 10.66% 9.23% 15.95% 2.92% 2.43% 1.7% 2.85% 3.41%
2025/10/02 16.2% 12.67% 10.01% 10.27% 14.36% 3.48% 3.58% 2.13% 2.91% 3.66%
2025/10/03 14.38% 16.62% 10.1% 8.51% 7.73% 4.85% 4.32% 2.54% 1.72% 3.62%
2025/10/04 19.15% 13.9% 8.21% 7.67% 10.87% 3.09% 4.32% 2.03% 2.23% 5.24%
2025/10/05 15.58% 13.92% 11.18% 7.05% 10.47% 3.71% 4.78% 2.89% 2.07% 3.16%
2025/10/06 24.54% 12.2% 11.88% 7.11% 7.86% 3.46% 4.3% 2.58% 1.85% 1.09%
2025/10/07 17% 11.24% 13% 8.9% 9.42% 3.25% 4.24% 2.31% 2.94% 0.98%
2025/10/08 20.13% 12.3% 14.6% 8.7% 9.23% 2.44% 3.78% 2.27% 2.93% 0.93%
2025/10/09 24.81% 11.43% 12.09% 6.33% 8.14% 3.37% 3.38% 2% 3.25% 1.46%
2025/10/10 15.56% 12.13% 13.02% 8.58% 9.7% 4.02% 3.3% 2.38% 2.82% 2.21%
2025/10/11 21.53% 12.58% 14.01% 7.34% 7.08% 4.42% 3.46% 2.54% 2.01% 1.24%
2025/10/12 19.03% 14.32% 12.62% 6.45% 7.36% 4.78% 3.5% 2.62% 3.66% 1.51%
2025/10/13 22.15% 13.87% 10.46% 7.05% 7.11% 5% 2.96% 2.49% 3.42% 2.28%
2025/10/14 20.93% 13.76% 9.97% 6.41% 8.83% 5.65% 3.68% 2.98% 2.3% 1.52%
2025/10/15 22.59% 14.46% 10.38% 6.02% 7.97% 5.52% 3.23% 2.49% 2.69% 1.75%
2025/10/16 17.03% 14.79% 11.3% 7.62% 6.17% 6.66% 4.16% 3.1% 2.76% 1.82%
2025/10/17 19.5% 13.55% 10.39% 7.35% 9.2% 5.75% 2.21% 2.5% 3.72% 4.14%
2025/10/18 21.65% 10.84% 11.23% 8.29% 11.6% 3.69% 1.54% 2.5% 3.07% 5.94%
2025/10/19 24.5% 10.86% 12.48% 6.72% 11.5% 3.94% 1.51% 2.33% 2.5% 4.1%
2025/10/20 26.24% 10.76% 11.14% 6.38% 11.07% 4.93% 1.89% 2.35% 1.97% 2.53%
2025/10/21 26.84% 11.5% 11.69% 6.15% 10.42% 5.2% 2.14% 2.31% 1.96% 1.6%
2025/10/22 19.64% 13.24% 11.22% 6.86% 9.99% 6.71% 2.82% 2.4% 1.92% 0.97%
2025/10/23 22.29% 14.68% 8.88% 6.36% 7.5% 6.39% 3.39% 2.67% 2.07% 1.15%
2025/10/24 28.23% 13.07% 8.16% 5.81% 6.33% 4.77% 3.46% 3.49% 1.73% 1.62%
2025/10/25 29.19% 13.87% 9.8% 5.79% 6.9% 4.19% 3.45% 3.18% 1.6% 1.28%
2025/10/26 26.65% 12.4% 12.05% 5.93% 7.03% 4.28% 3.15% 2.93% 1.71% 0.8%
2025/10/27 35.29% 11.95% 9.15% 5.73% 6.23% 4.01% 3.03% 2.73% 1.22% 0.9%
2025/10/28 30.02% 13.18% 8.59% 5.81% 4.97% 5.26% 3.39% 3.06% 1.53% 1.8%
2025/10/29 34.21% 12.92% 8.37% 5.96% 5.05% 5.45% 2.6% 2.66% 1.13% 2.24%
2025/10/30 24.22% 14.76% 10.83% 6.98% 4.97% 6.33% 2.25% 3.26% 1.38% 1.85%
2025/10/31 19.76% 19.07% 11.34% 6.9% 6.12% 5.91% 2.4% 1.64% 1.53% 1.46%
  • boostmobile.com
  • t-mobile.com
  • mintmobile.com
  • att.com
  • verizon.com
  • visible.com
  • metrobyt-mobile.com
  • tello.com
  • bestbuy.com
  • cricketwireless.com

Copyright © Adthena. All rights reserved.

Boost Mobile’s impression share surged in late October, peaking at 35.29% on the 27th. T-Mobile’s share remained steady, ending at 19.07%. Mint Mobile fluctuated, closing at 11.34%. AT&T and Verizon saw declines, finishing at 6.9% and 6.12%, respectively.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for US Telecommunications Mobile Phone & Smart Phones

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

Google Text Ad Copy Insights & Creative Trends for US Telecommunications Mobile Phone & Smart Phones - Last month
  1. 1
    $10/Mo. On Our Unlimited Plan - Unlimited Is Just $10/Mo https://www.boostmobile.com

    Join Boost Mobile Today & Don't Overpay For Unlimited Talk, Text, Or Data Ever Again.

  2. 2
    Get One Line UNL 5G for $25/mo | No Activation Fees & No ID https://www.metrobyt-mobile.com

    Get one line of UNL 5G w AutoPay, 1st mo $30. Keep your phone & activate online. See more. Experience the T-Mobile® network.

  3. 3
    Mint Mobile - Easy. Online. $15/month https://www.mintmobile.com

    Keep your money where it belongs—in your pocket. New customer plans $15/mo. ($45 upfront).

  4. 4
    T-Mobile® Official Site - Deals on Plans & Phones https://www.t-mobile.com

    Join T-Mobile® & see how the Un-Carrier stacks up. Shop our plans, devices, & more today.

  5. 5
    Visible by Verizon - One-line wireless, just $25/mo https://www.visible.com › visible

    Simple savings, no surprises. Switch to Visible & save on unlimited data plans. See terms.

Copyright © Adthena. All rights reserved.

In the competitive world of mobile plans, Boost Mobile’s $10 unlimited offer stands out for affordability, while Metro by T-Mobile emphasizes no activation fees. Mint Mobile highlights cost savings with $15 plans, T-Mobile promotes its “Un-Carrier” experience, and Visible by Verizon offers simplicity at $25.

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