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US Telecommunications Mobile Phone & Smart Phones - PPC Market Share Analysis April 2026

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the US Mobile Phone & Smart Phones category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Mobile Phone & Smart Phones – US

Google AI Overview visibility for Telecommunications Mobile Phone & Smart Phones US

See how often AIOs appear and how search intent is distributed across buying signals.

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AIO Frequency

How often a Google AI overview appears on search terms relevant to this category.

Frequency Percentage
Frequency 36.7931374338
63.2068625662
36%

Complex Query Frequency

A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.

Frequency Percentage
Frequency 48
52
48%

Search Intent Distribution

Breakdown of search queries by their underlying goal.

Intent Distribution
Investigational 12%
Transactional 25%
Navigational 8%
Seasonal 0%
Local 1%
Problem Solving 6%

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Market Exposure

Share of Clicks for top 10 US Telecommunications Mobile Phone & Smart Phones brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

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Share of Clicks - Last month
Share of Clicks - Last month
Domain Share of clicks
boostmobile.com 25.54
t-mobile.com 19.96
metrobyt-mobile.com 9.02
att.com 8.84
verizon.com 6.96
mintmobile.com 5.21
samsung.com 2.69
xfinity.com 2.64
straighttalk.com 2.04
visible.com 1.61
others 15.49
  • boostmobile.com - 25.54%
  • t-mobile.com - 19.96%
  • metrobyt-mobile.com - 9.02%
  • att.com - 8.84%
  • verizon.com - 6.96%
  • mintmobile.com - 5.21%
  • samsung.com - 2.69%
  • xfinity.com - 2.64%
  • straighttalk.com - 2.04%
  • visible.com - 1.61%
  • others - 15.49%

Copyright © Adthena. All rights reserved.

In the competitive landscape, Boost Mobile leads with 25.54% click share, followed by T-Mobile at 19.96%. Others collectively hold 15.49%, showcasing diverse advertiser presence.

Market Exposure

Share of Spend for the top 10 US Telecommunications Mobile Phone & Smart Phones brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

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Share of Spend - Last Month
Share of Spend - Last Month
Date boostmobile.com t-mobile.com verizon.com mintmobile.com metrobyt-mobile.com att.com visible.com xfinity.com tello.com samsung.com
2026/04/01 17.32% 24.19% 3.51% 11.88% 4.53% 5.47% 4.59% 2.24% 2.63% 2.33%
2026/04/02 17.93% 20.57% 3.44% 9.42% 4.94% 8.03% 5.25% 2.45% 2.67% 2.66%
2026/04/03 16.36% 21% 4.67% 9.21% 4.81% 8.63% 4.44% 1.41% 3.11% 2.81%
2026/04/04 15.72% 21.13% 4.29% 12.24% 4.86% 7.33% 3.93% 2.96% 2.29% 2.98%
2026/04/05 14.01% 21.1% 4.2% 12.4% 4.65% 8.75% 4.17% 1.8% 2.73% 3.44%
2026/04/06 16.07% 18.5% 4.82% 13.83% 5.19% 7.27% 3.83% 1.83% 2.81% 3.43%
2026/04/07 14.99% 19.48% 5.38% 12.48% 5.18% 8.51% 3.93% 2.84% 2.15% 3.04%
2026/04/08 15.51% 19.52% 6.43% 12.61% 7.14% 7.04% 3.77% 1.7% 2.82% 2.14%
2026/04/09 12.57% 20.73% 7.42% 11.09% 7.1% 8.43% 4.4% 1.98% 2.85% 2.27%
2026/04/10 13.3% 19.43% 7.23% 11.99% 7.3% 8.84% 3.71% 2.32% 3.05% 2.24%
2026/04/11 12.13% 22.26% 5.54% 12.41% 6.95% 9.3% 3.34% 3.05% 2.84% 2.98%
2026/04/12 21.29% 18.39% 6.55% 13.41% 4.75% 6.85% 2.74% 1.47% 2.6% 1.84%
2026/04/13 22% 16.98% 7.06% 11.84% 4.86% 5.8% 3.35% 2.24% 2.42% 2.03%
2026/04/14 16.5% 17.24% 8.1% 14.14% 5.22% 7% 3.37% 1.76% 3.16% 2.52%
2026/04/15 15.99% 16.02% 11.3% 14.92% 4.6% 5.94% 4.26% 1.29% 2.81% 3.22%
2026/04/16 18.41% 16.57% 11.71% 13.21% 3.68% 7.02% 3.46% 1.39% 1.93% 3.36%
2026/04/17 15.1% 18.52% 9.68% 14.45% 4.82% 8.79% 3.4% 1.5% 2.01% 3.36%
2026/04/18 15.03% 15.89% 10.89% 13.16% 4.24% 8.11% 4.02% 3.52% 2.72% 2.77%
2026/04/19 12.43% 15.22% 10.23% 15.6% 4.57% 8.5% 4.11% 4% 2.42% 2.77%
2026/04/20 14.94% 16.92% 6.91% 14.14% 5.5% 7.64% 4.26% 3.66% 2.48% 2.3%
2026/04/21 16% 15.41% 11.38% 12.26% 4.79% 8.81% 4.61% 3.7% 2.09% 2.06%
2026/04/22 13.99% 16.27% 13.89% 12.83% 5.38% 6.12% 4.43% 4.01% 2.37% 2.24%
2026/04/23 14.91% 17.02% 10.17% 11.72% 6.14% 8.5% 4.92% 4.08% 2.32% 2.31%
2026/04/24 16.76% 16.24% 14.71% 11.47% 5.21% 7.76% 3.59% 3.25% 2.22% 1.87%
2026/04/25 15.55% 16.38% 11.39% 12.43% 5.52% 8.51% 3.75% 3.94% 3.01% 2.17%
2026/04/26 14.08% 17.19% 12.17% 11.11% 6.05% 7.31% 4.82% 3.46% 2.47% 2.36%
2026/04/27 15.67% 17.3% 17.13% 10.04% 4.94% 6.67% 3.92% 3.45% 1.75% 1.71%
2026/04/28 16.03% 17.29% 9.05% 11.14% 6.59% 9.1% 4.02% 4.06% 2.07% 2.13%
2026/04/29 14.61% 17.1% 11.5% 10.78% 6.34% 8.14% 3.91% 4.36% 1.85% 2.31%
2026/04/30 20.62% 17.88% 11.25% 7.61% 6.02% 5.97% 3.61% 3.23% 1.99% 1.89%
  • boostmobile.com
  • t-mobile.com
  • verizon.com
  • mintmobile.com
  • metrobyt-mobile.com
  • att.com
  • visible.com
  • xfinity.com
  • tello.com
  • samsung.com

Copyright © Adthena. All rights reserved.

In April 2026, Boost Mobile’s PPC spend fluctuated, peaking mid-month at 22.00%. T-Mobile maintained a strong presence, ending at 17.88%. Verizon’s share rose steadily, closing at 11.25%. Mint Mobile’s share declined, finishing at 7.61%.

Market Exposure

Competitor Count for US Telecommunications Mobile Phone & Smart Phones

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

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Competitor Count - Last month
Competitor Count - Last month
Date Competitor Count
2026/04/01 268
2026/04/02 248
2026/04/03 268
2026/04/04 249
2026/04/05 267
2026/04/06 276
2026/04/07 275
2026/04/08 263
2026/04/09 258
2026/04/10 255
2026/04/11 253
2026/04/12 257
2026/04/13 274
2026/04/14 236
2026/04/15 267
2026/04/16 249
2026/04/17 249
2026/04/18 261
2026/04/19 249
2026/04/20 257
2026/04/21 236
2026/04/22 256
2026/04/23 239
2026/04/24 230
2026/04/25 217
2026/04/26 216
2026/04/27 242
2026/04/28 227
2026/04/29 250
2026/04/30 231

Copyright © Adthena. All rights reserved.

April began with 268 advertisers, fluctuating throughout the month. Peaks on April 6 (276) and April 13 (274) contrasted with a decline, ending at 231.

Campaign Efficiency

Market Loss & Market Gains for US Telecommunications Mobile Phone & Smart Phones

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

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Market Loss & Market Gains - Last month
Market Loss & Market Gains - Last month
Name Market Trend
verizon.com 3.82%
xfinity.com 1.75%
boostmobile.com 1.03%
att.com 0.56%
lycamobile.us 0.46%
backmarket.com -0.27%
mintmobile.com -0.46%
consumercellular.com -0.47%
samsung.com -0.54%
t-mobile.com -3.66%

Copyright © Adthena. All rights reserved.

Verizon.com surged with a 3.82% click share increase, while T-Mobile.com dropped by 3.66%. Xfinity.com and Boostmobile.com also saw gains, contrasting declines from Samsung.com and others.

Campaign Efficiency

US Telecommunications Mobile Phone & Smart Phones Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

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Date boostmobile.com t-mobile.com verizon.com mintmobile.com metrobyt-mobile.com att.com visible.com consumercellular.com tello.com samsung.com
2026/04/01 23.06% 19.89% 2.61% 10.26% 3.87% 4.89% 5.75% 2.5% 2.23% 2.4%
2026/04/02 22.87% 17.14% 2.97% 9.01% 4.35% 6.74% 6.23% 3.06% 2.09% 2.5%
2026/04/03 21.68% 17.12% 3.74% 8.72% 4.16% 7.29% 5.66% 3.29% 2.5% 2.65%
2026/04/04 23.5% 15.71% 3.7% 10.9% 3.98% 6.31% 4.73% 4.19% 1.72% 2.8%
2026/04/05 18.11% 17.68% 3.71% 10.49% 3.96% 8.08% 4.99% 4.02% 2.18% 3.11%
2026/04/06 20.63% 15.53% 4.17% 11.64% 4.25% 6.73% 4.62% 3.06% 2.23% 3.06%
2026/04/07 20.69% 15.48% 6.03% 10.21% 4.24% 7.47% 4.52% 3.74% 1.91% 2.66%
2026/04/08 23.21% 15.59% 5.17% 11.05% 6.09% 5.75% 4.94% 2.08% 2.33% 1.84%
2026/04/09 17.08% 17.59% 6.94% 9.82% 6.44% 6.98% 6.65% 2.08% 2.49% 2.24%
2026/04/10 18.13% 15.13% 6.01% 10.97% 6.65% 7.23% 5.86% 2.38% 2.82% 2.35%
2026/04/11 18.41% 16.76% 4.29% 11.57% 6.19% 7.47% 5.87% 3.11% 3.01% 2.66%
2026/04/12 27.58% 13.46% 4.47% 13.28% 4.03% 5.04% 4.17% 4.5% 2.41% 1.72%
2026/04/13 28.91% 13.04% 5.51% 11.05% 4.11% 4.39% 4.25% 3.98% 2.07% 1.81%
2026/04/14 24.05% 13.58% 6.76% 13.09% 4.35% 5.45% 4.61% 2.14% 2.5% 2.15%
2026/04/15 22.8% 12.82% 9.02% 13.13% 3.75% 4.83% 6.24% 2.35% 1.96% 2.58%
2026/04/16 26.16% 13.06% 10.41% 11.61% 2.86% 5.53% 4.79% 3.21% 1.17% 2.65%
2026/04/17 22.54% 14.32% 7.21% 13.71% 3.9% 6.82% 5.14% 2.4% 2.15% 2.73%
2026/04/18 22.26% 13.06% 8.29% 12.3% 3.63% 6.61% 5.6% 2.29% 2.41% 2.59%
2026/04/19 17.54% 12.22% 8.53% 15.42% 4.06% 6.84% 5.36% 2.41% 2.02% 2.54%
2026/04/20 22.27% 13.58% 5.13% 12.87% 4.77% 5.67% 5.87% 3.43% 2.36% 2.07%
2026/04/21 23.75% 12.08% 9.33% 11.12% 4.19% 6.87% 6.04% 2.01% 2.38% 1.89%
2026/04/22 21.03% 13.86% 11.59% 11.3% 4.81% 5.14% 5.4% 3.11% 1.85% 2.2%
2026/04/23 23.69% 13.49% 8.58% 9.98% 5.16% 6.53% 7.09% 2.04% 2.35% 1.94%
2026/04/24 25.51% 13.15% 11.36% 10.27% 4.63% 6.29% 4.34% 1.78% 2.01% 1.91%
2026/04/25 23.02% 13.5% 9.16% 11.24% 4.94% 6.97% 5.13% 2.44% 3.24% 1.92%
2026/04/26 21.37% 13.81% 9.87% 10.69% 5.43% 5.89% 5.51% 2.1% 2.08% 2.22%
2026/04/27 23.71% 14.72% 12.65% 8.82% 4.39% 5.25% 5.17% 2.83% 1.74% 1.51%
2026/04/28 24.17% 13.37% 7.84% 10.47% 5.78% 7.44% 4.88% 1.82% 1.9% 1.83%
2026/04/29 20.82% 14.31% 10.5% 9.98% 5.44% 6.81% 4.99% 1.84% 1.59% 2.04%
2026/04/30 30.69% 12.61% 9.81% 7.86% 4.42% 4.26% 4.26% 2.67% 2.01% 1.48%
  • boostmobile.com
  • t-mobile.com
  • verizon.com
  • mintmobile.com
  • metrobyt-mobile.com
  • att.com
  • visible.com
  • consumercellular.com
  • tello.com
  • samsung.com

Copyright © Adthena. All rights reserved.

Boost Mobile’s impression share fluctuated throughout April, peaking at 30.69% on the 30th. T-Mobile’s share declined, ending at 12.61%. Verizon saw a rise, closing at 9.81%. Mint Mobile’s share decreased, finishing at 7.86%.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for US Telecommunications Mobile Phone & Smart Phones

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

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Google Text Ad Copy Insights & Creative Trends for US Telecommunications Mobile Phone & Smart Phones - Last month
  1. 1
    Unlimited Talk, Text, & Data | $10/Mo. On Our Unlimited Plan https://www.boostmobile.com

    Get An Unlimited Talk, Text, & Data Plan For Just $10/Mo. - Hurry, Deal Ends Soon.

  2. 2
    Metro® by T-Mobile https://www.metrobyt-mobile.com

    Get the Perfect 5G Phone Today — Experience the T-Mobile® network. Best mobile network in US according to Ookla Speedtest®. Get...

  3. 3
    Switch to Mint Mobile - Wireless for $15 Bucks a Month https://www.mintmobile.com › phone-plans

    New customer offer—switch to Mint and get premium wireless for $15/month ($45 upfront).

  4. 4
    T-Mobile® Official Site https://www.t-mobile.com

    Deals on Phones, Plans & More — America's best mobile network according to Ookla Speedtest® Learn more at t-mobile.com. Switch to T-Mobile & get onto America's Largest 5G Network. See why it's better over here.

  5. 5
    Visible by Verizon | Get Visible $20/mo for 1 year https://www.visible.com › visible

    New members get $5/mo off all monthly plans for 1 year. Use code FreshStart. See terms.

Copyright © Adthena. All rights reserved.

In the competitive world of mobile networks, Boost Mobile’s enticing $10/month unlimited plan stands out, urging urgency with a limited-time offer. Metro by T-Mobile highlights its superior 5G experience, while Mint Mobile tempts with a $15/month switch deal. T-Mobile boasts America’s largest 5G network, and Visible by Verizon offers a $20/month plan with a year-long discount.

Frequently Asked Questions

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Get the full picture

See this data specific to your brand performance

The data on this page is just a sample of the billions of data points we hold at Adthena. The insights generated by Ask Arlo, leverage real-time GenAI to answer questions about your search data.

Our search consultants can introduce you to Whole Market View data that is specific to your organization, based on the size of the relevant search term and competitor universe, and the locations that you need monitoring.

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