US Telecommunications Mobile Phone & Smart Phones - PPC Market Share Analysis January 2026

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the US Mobile Phone & Smart Phones category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Google AI Overview visibility for Telecommunications Mobile Phone & Smart Phones US

See how often AIOs appear and how search intent is distributed across buying signals.

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AIO Frequency

How often a Google AI overview appears on search terms relevant to this category.

Frequency	Percentage
Frequency	35.1128289977
	64.8871710023

35%

Complex Query Frequency

A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.

Frequency	Percentage
Frequency	51
	49

51%

Search Intent Distribution

Breakdown of search queries by their underlying goal.

Intent	Distribution
Investigational	13%
Transactional	26%
Navigational	3%
Seasonal	0%
Local	0%
Problem Solving	12%

Market Exposure

Share of Clicks for top 10 US Telecommunications Mobile Phone & Smart Phones brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

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Share of Clicks - Last month

Share of Clicks - Last month
Domain	Share of clicks
boostmobile.com	31.85
t-mobile.com	21.24
verizon.com	7.76
metrobyt-mobile.com	6.75
att.com	5.24
mintmobile.com	4.73
visible.com	2.13
apple.com	2.09
xfinity.com	1.66
consumercellular.com	1.06
others	15.49

boostmobile.com - 31.85%
t-mobile.com - 21.24%
verizon.com - 7.76%
metrobyt-mobile.com - 6.75%
att.com - 5.24%
mintmobile.com - 4.73%
visible.com - 2.13%
apple.com - 2.09%
xfinity.com - 1.66%
consumercellular.com - 1.06%
others - 15.49%

Boost Mobile leads with 31.85% click share, followed by T-Mobile at 21.24%. Verizon holds 7.76%, while ‘others’ collectively capture 15.49%.

Market Exposure

Share of Spend for the top 10 US Telecommunications Mobile Phone & Smart Phones brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month.

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Share of Spend - Last Month

Share of Spend - Last Month
Date	boostmobile.com	t-mobile.com	mintmobile.com	visible.com	verizon.com	metrobyt-mobile.com	att.com	tello.com	forbes.com	ultramobile.com
2026/01/01	9.83%	17.47%	14.87%	6.07%	9.17%	5.45%	6.3%	4.13%	4.02%	4.04%
2026/01/02	9.21%	16.39%	11.84%	6.38%	7.52%	5.92%	4.99%	3.96%	5.61%	4.09%
2026/01/03	12.57%	15.33%	12.06%	5.48%	8.2%	5.21%	5.51%	3.99%	4.65%	4.11%
2026/01/04	11.38%	16.81%	11.39%	6.36%	9.65%	5.39%	5.19%	4.31%	5.04%	2.47%
2026/01/05	10.91%	17.64%	11.37%	5.59%	8.27%	5.44%	4.23%	3.93%	5.1%	3.07%
2026/01/06	9.9%	13.48%	11.36%	5%	12.06%	5.57%	9.88%	3.71%	4.05%	4.57%
2026/01/07	8.46%	19.02%	11.32%	5.53%	10.44%	5.78%	4.95%	4.4%	5.01%	3.23%
2026/01/08	5.16%	20.34%	12.9%	6.02%	8.81%	6.85%	4.38%	4.2%	4.24%	4.08%
2026/01/09	9.02%	18.65%	10.25%	6.1%	11.13%	6.78%	3.4%	4.62%	3.04%	3.64%
2026/01/10	13.17%	14.46%	8.58%	5.45%	17.11%	4.1%	6.98%	4.03%	2.1%	2.97%
2026/01/11	17.09%	17.58%	8.42%	4.7%	12.19%	4.74%	5.8%	3.13%	2.52%	2.5%
2026/01/12	11.13%	15.42%	8.48%	5.81%	16.19%	4.18%	4.97%	4.17%	2.28%	4.19%
2026/01/13	14.25%	16.52%	9.09%	5.51%	13.73%	4.72%	6.06%	4.07%	2.31%	2.88%
2026/01/14	16.39%	16.36%	9.55%	4.96%	12.46%	5.13%	5.21%	3.34%	2.53%	2.84%
2026/01/15	17.61%	15.21%	8.64%	4.64%	14.67%	4.14%	5.92%	3.71%	2.21%	1.98%
2026/01/16	9.01%	18.63%	10.24%	6.1%	11.12%	6.77%	3.39%	4.62%	3.04%	3.64%
2026/01/17	18.63%	15.86%	14.53%	5.45%	8.52%	6.28%	3.04%	3.62%	2.83%	3.07%
2026/01/18	16.48%	18.92%	13%	5.34%	7.95%	5.31%	5.26%	3.79%	2.81%	2.65%
2026/01/19	18.9%	18.81%	10.04%	5.2%	9.54%	5.25%	7.32%	3.46%	2.48%	1.95%
2026/01/20	14.24%	16.52%	9.09%	5.51%	13.73%	4.72%	6.06%	4.07%	2.31%	2.87%
2026/01/21	16.58%	21.03%	11.11%	5.03%	9.27%	4.88%	4.78%	3.92%	1.56%	2.73%
2026/01/22	20.17%	18.05%	11.47%	4.85%	7.51%	5.93%	5.42%	2.9%	1.83%	2.04%
2026/01/23	25.49%	15.98%	11.3%	4.91%	6.46%	6.07%	3.67%	2.83%	1.55%	2.64%
2026/01/24	23.5%	14.93%	12.9%	5.05%	7.37%	5.32%	4.12%	3.55%	1.59%	2%
2026/01/25	22.83%	15.85%	12.47%	4.56%	7.17%	5.03%	6.21%	3.62%	1.36%	1.75%
2026/01/26	22.61%	15.95%	13.32%	5.27%	6.33%	5.41%	4.53%	3.4%	1.87%	1.29%
2026/01/27	22.1%	17.13%	11.93%	7.22%	5.35%	4.99%	4.51%	3.75%	1.7%	1.99%
2026/01/28	21.7%	16.94%	14.07%	7.59%	5.85%	4.99%	4.03%	1.64%	2%	1.06%
2026/01/29	22%	17.41%	12.14%	7.59%	6.92%	4.37%	4.38%	3.23%	2.34%	0.83%
2026/01/30	22.29%	15.49%	12.96%	9.72%	5.52%	4.16%	4.98%	2.62%	2.54%	0.74%
2026/01/31	24.71%	14.9%	13.45%	7.96%	6.94%	4.26%	3.71%	3.34%	2.77%	0.86%

boostmobile.com
t-mobile.com
mintmobile.com
visible.com
verizon.com
metrobyt-mobile.com
att.com
tello.com
forbes.com
ultramobile.com

Boost Mobile’s spend share surged from 9.83% to 24.71% in January, peaking at 25.49% on the 23rd. T-Mobile fluctuated, starting at 17.47% and ending at 14.9%. Mint Mobile’s share rose steadily, closing at 13.45%. Visible’s share increased from 6.07% to 7.96%. Verizon’s share varied, starting at 9.17% and ending at 6.94%. Metro by T-Mobile’s share decreased, finishing at 4.26%. AT&T’s share fluctuated, closing at 3.71%. Tello’s share declined, ending at 3.34%. Forbes’ share decreased, finishing at 2.77%. Ultra Mobile’s share dropped significantly, ending at 0.86%.

Market Exposure

Competitor Count for US Telecommunications Mobile Phone & Smart Phones

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month.

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Competitor Count - Last month

Competitor Count - Last month
Date	Competitor Count
2026/01/01	296
2026/01/02	291
2026/01/03	300
2026/01/04	290
2026/01/05	306
2026/01/06	310
2026/01/07	287
2026/01/08	285
2026/01/09	286
2026/01/10	303
2026/01/11	296
2026/01/12	309
2026/01/13	309
2026/01/14	309
2026/01/15	301
2026/01/16	286
2026/01/17	293
2026/01/18	290
2026/01/19	301
2026/01/20	309
2026/01/21	283
2026/01/22	265
2026/01/23	277
2026/01/24	274
2026/01/25	278
2026/01/26	319
2026/01/27	291
2026/01/28	272
2026/01/29	283
2026/01/30	270
2026/01/31	265

January saw fluctuating advertiser numbers, peaking at 319 on the 26th. The month concluded with a decline, ending at 265.

Campaign Efficiency

Market Loss & Market Gains for US Telecommunications Mobile Phone & Smart Phones

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

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Market Loss & Market Gains - Last month

Market Loss & Market Gains - Last month
Name	Market Trend
boostmobile.com	3.8%
mintmobile.com	1.04%
straighttalk.com	0.49%
xfinity.com	0.39%
visible.com	0.35%
backmarket.com	-0.37%
motorola.com	-0.39%
t-mobile.com	-0.44%
apple.com	-0.51%
verizon.com	-3.28%

Boostmobile.com surged with a 3.80% click share increase, while verizon.com dropped by 3.28%. Mintmobile.com rose by 1.04%, contrasting apple.com’s 0.51% decline.

Campaign Efficiency

US Telecommunications Mobile Phone & Smart Phones Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

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Date	boostmobile.com	mintmobile.com	t-mobile.com	visible.com	verizon.com	att.com	metrobyt-mobile.com	bestbuy.com	tello.com	backmarket.com
2026/01/01	16.97%	13.42%	14.06%	5.64%	9.04%	6%	4.12%	2.26%	2.4%	2.01%
2026/01/02	13.2%	12%	13.45%	6.16%	7.05%	5.15%	4.79%	2.14%	3.12%	2.5%
2026/01/03	19.25%	12.34%	11.99%	5.87%	8.03%	5.78%	3.85%	1.96%	2.22%	1.83%
2026/01/04	18.39%	11.75%	13.22%	5.98%	9.01%	5.05%	3.92%	1.54%	2.65%	2.25%
2026/01/05	17.66%	11.3%	14.87%	5.3%	7.54%	3.88%	4.01%	2%	1.97%	2.15%
2026/01/06	13.78%	12.09%	10.87%	5.32%	11.33%	8.89%	4.32%	1.98%	2.2%	2.02%
2026/01/07	14.08%	11.8%	15.08%	6.44%	9.65%	4.76%	4.48%	2.62%	2.7%	1.98%
2026/01/08	9.6%	12.48%	15.8%	7.02%	8.69%	4.29%	5.64%	2.31%	2.58%	2.57%
2026/01/09	15.98%	9.09%	14.66%	6.11%	10.14%	3.56%	4.88%	2.48%	2.82%	3.44%
2026/01/10	21.92%	7.31%	11.97%	5.56%	13.43%	7.79%	2.7%	2.13%	2.12%	2.46%
2026/01/11	27.45%	6.85%	13.2%	4.68%	9.82%	6.27%	3.15%	1.3%	2.03%	2.34%
2026/01/12	18.11%	7.33%	12.27%	6.39%	12.82%	6.33%	2.96%	2.56%	2.19%	2.89%
2026/01/13	22.46%	7.67%	12.05%	6.44%	11.74%	6.84%	3.26%	2.04%	2.11%	2.9%
2026/01/14	23.53%	7.37%	12.92%	6.54%	10.98%	4.79%	3.56%	2.5%	1.65%	3.3%
2026/01/15	23.19%	7.27%	11.66%	5.91%	12.69%	6.17%	2.9%	2.99%	1.76%	3.05%
2026/01/16	15.98%	9.09%	14.66%	6.11%	10.14%	3.56%	4.88%	2.48%	2.82%	3.44%
2026/01/17	24.34%	15.57%	11.73%	6.61%	7.33%	2.98%	4.45%	1.72%	2.15%	1.6%
2026/01/18	22.92%	14.39%	13.48%	6.6%	6.82%	3.84%	3.95%	2.16%	2.43%	1.05%
2026/01/19	26.23%	10.63%	13.9%	6.33%	8%	6.24%	3.81%	1.47%	2.25%	1.83%
2026/01/20	22.46%	7.67%	12.05%	6.44%	11.74%	6.84%	3.26%	2.04%	2.11%	2.9%
2026/01/21	21.27%	11.97%	15.91%	7.08%	8.78%	4.87%	3.56%	1.39%	2.05%	1.67%
2026/01/22	26.45%	12.12%	13.72%	6.03%	6.73%	4.61%	4.11%	1.54%	1.67%	1.23%
2026/01/23	33.97%	11.45%	11.79%	5.14%	5.76%	3.06%	4.14%	1.66%	2.19%	1.14%
2026/01/24	30.67%	12.75%	10.84%	6.39%	6.09%	4.01%	3.71%	1.64%	2.63%	1.02%
2026/01/25	30.63%	13.28%	11.7%	4.38%	6.17%	4.03%	3.6%	1.49%	2.94%	0.95%
2026/01/26	30.54%	11.85%	12.17%	5.8%	5.61%	3.83%	3.89%	2.33%	2.57%	1.04%
2026/01/27	27.33%	11.89%	13.81%	7.06%	5%	3.87%	3.88%	2.83%	2.37%	0.71%
2026/01/28	29%	11.69%	13.17%	8.39%	4.7%	3.4%	3.62%	2.03%	1.75%	0.77%
2026/01/29	30.6%	13.29%	12.62%	6.86%	5.47%	3.6%	3.23%	2.16%	2.56%	1.11%
2026/01/30	29.66%	14.16%	12%	8.31%	4.16%	3.82%	3.05%	2.77%	2.32%	1.37%
2026/01/31	31.59%	13.4%	11.22%	7.52%	5.35%	3.7%	3.25%	2.22%	2.01%	1.35%

boostmobile.com
mintmobile.com
t-mobile.com
visible.com
verizon.com
att.com
metrobyt-mobile.com
bestbuy.com
tello.com
backmarket.com

Boost Mobile’s impression share surged from 16.97% to 31.59% in January 2026, leading the pack. Mint Mobile and T-Mobile showed fluctuations, while Visible and Verizon had modest gains. AT&T and Metro by T-Mobile remained stable.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for US Telecommunications Mobile Phone & Smart Phones

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

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Google Text Ad Copy Insights & Creative Trends for US Telecommunications Mobile Phone & Smart Phones - Last month

1
Unlimited Is Just $10/Mo https://www.boostmobile.com
$10/Mo. On Our Unlimited Plan — New Year, Best Deals At Boost Mobile. $10 A Month For 3 Months. Then $25 A Month Forever.
2
Metro® by T-Mobile https://www.metrobyt-mobile.com
Unlimited Talk, Text & 5G Data — Experience the T-Mobile® network. Best mobile network in US according to Ookla Speedtest®. 5...
3
Mint Mobile Sale - All Unlimited Plans are $15/mo https://www.mintmobile.com › plan-sale
New customers get 50% off 3 months of unlimited, now $15/mo. ($45 upfront, may slow 50GB+)
4
T-Mobile® Official Site https://www.t-mobile.com
Deals on Phones, Plans & More — Switch to T-Mobile & get onto America's Largest 5G Network. See why it's better over here.
5
Visible by Verizon - One-line, $19/mo for 26 mos https://www.visible.com › visible
Join and pay $19/mo for Verizon 5G Unlimited for 26 mos. w/code. See terms

In the competitive world of mobile plans, Boost Mobile’s enticing $10/month offer stands out, promising affordability. Metro® by T-Mobile highlights its superior network, while Mint Mobile lures with a 50% discount. T-Mobile emphasizes its expansive 5G coverage, and Visible by Verizon offers a unique $19/month deal.

Frequently Asked Questions

Why is the US Telecommunications Mobile Phone & Smart Phones January 2026 Report useful and how should I use it?

Why is the US Telecommunications Mobile Phone & Smart Phones January 2026 Report useful?

Imagine being able to instantly see your competitors Market Share, Share of Spend and their top performing ad copy so you can effectively benchmark your own performance.

Adthena’s PPC Market Share reports provide an instant view of performance insights across hundreds of sub-industries – so you can do just that.

How to use the US Telecommunications Mobile Phone & Smart Phones January 2026 Report
Think of these reports as a cheat sheet for your industry’s search landscape. Check out this short article for a breakdown of each report and how they can benefit your strategy.
How often is the data updated?

Data within the US Telecommunications Mobile Phone & Smart Phones January 2026 Report is aggregated every month, highlighting the most significant changes from the previous period.
How does Adthena collect this data?

We use observed data from Google’s search results pages. With 20 million Google SERPs indexed per day. Adthena forms a global index of publicly available searches on Google.

On top of observed data, our data science models and patented technology expand on the insights through estimated metrics like market share, share of spend, and more.

We have 12 years of historical data across industries and our custom-built AI models learn from continuously updated data every day.
How accurate is the US Telecommunications Mobile Phone & Smart Phones January 2026 Report?

The US Telecommunications Mobile Phone & Smart Phones January 2026 Report is powered by Adthena’s Whole Market View, which is the patented technology that drives value for our 300 enterprise customers.

Our unique approach to search intelligence ingests Google’s Keyword Planner into its learning models, providing a more accurate and up-to-date view of keyword data compared to traditional panel data methods.

With daily data collection and updates, Adthena offers a closer-to-real-time view of the Google Ads auction, enabling timely insights and adjustments.

Adthena focuses specifically on Google Ads, providing a deep dive into the channel and offering detailed insights into its workings. By processing 10 TB of new data daily and employing AI and machine learning models to analyze millions of Google Ads searches per second, Adthena provides a comprehensive and in-depth view of the competitive landscape.

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Does this include mobile, desktop and Google Shopping data?

Yes. The US Telecommunications Mobile Phone & Smart Phones January 2026 Report aggregates data from across both device types and Google Shopping.
Who is this US Telecommunications Mobile Phone & Smart Phones January 2026 Report for?

The US Telecommunications Mobile Phone & Smart Phones January 2026 Report is for enterprise brands and agencies who want quick and high-level, historical benchmarks that are easily digestible and reveal insights, trends and market winners relevant to their own industry.
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With millions of Google SERPs indexed every day, Arlo never misses a trick and makes sure you’re always up to date.

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Customer Success Stories

Vodafone case study: Driving click share and sales with strategic insights from Adthena

Vodafone used Adthena data to optimize results from the launch of the Samsung S22 product. Combining Adthena’s Strategic Insights with Google Smart Bidding, Vodafone was able to maintain a flexible strategy that leveraged both manual and automated bidding. Leveraging Adthena’s Search Term Opportunities report also allowed Vodafone to implement 27 keyword terms across their business line, driving an increase in revenue at a positive ROAS.Read case study

VodafoneZiggo case study: Boosting sales by 500% with a winning PPC strategy

VodafoneZiggo was looking to maximize revenue from its paid search campaigns while reducing costs and streamlining workflows. By leveraging Adthena’s data-driven insights and time-saving automation, the team gained full visibility into their ad spend performance and optimized budget allocation.Read case study

Havas Market & Arena Media PPC case study: Brand Protection success with Adthena

Havas Market & Arena Media used Adthena's infringement data to combat rising CPCs from competitive brand bidding, escalating violations to Google and protecting their client’s brand.

Read case study

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The data on this page is just a sample of the billions of data points we hold at Adthena. The insights generated by Ask Arlo, leverage real-time GenAI to answer questions about your search data.

Our search consultants can introduce you to Whole Market View data that is specific to your organization, based on the size of the relevant search term and competitor universe, and the locations that you need monitoring.

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US Telecommunications Mobile Phone & Smart Phones - PPC Market Share Analysis January 2026

Mobile Phone & Smart Phones – US

Google AI Overview visibility for Telecommunications Mobile Phone & Smart Phones US

AIO Frequency

Complex Query Frequency

Search Intent Distribution

Share of Clicks for top 10 US Telecommunications Mobile Phone & Smart Phones brands

Share of Spend for the top 10 US Telecommunications Mobile Phone & Smart Phones brands

Competitor Count for US Telecommunications Mobile Phone & Smart Phones

Market Loss & Market Gains for US Telecommunications Mobile Phone & Smart Phones

US Telecommunications Mobile Phone & Smart Phones Share of Impressions

Google Text Ad Copy Insights & Creative Trends for US Telecommunications Mobile Phone & Smart Phones

Frequently Asked Questions

Why is the US Telecommunications Mobile Phone & Smart Phones January 2026 Report useful and how should I use it?

Why is the US Telecommunications Mobile Phone & Smart Phones January 2026 Report useful?

How often is the data updated?

How does Adthena collect this data?

How accurate is the US Telecommunications Mobile Phone & Smart Phones January 2026 Report?

Does this include mobile, desktop and Google Shopping data?

Who is this US Telecommunications Mobile Phone & Smart Phones January 2026 Report for?

Can I get a custom report for my brand?

What is Ask Arlo?

Customer Success Stories

Vodafone case study: Driving click share and sales with strategic insights from Adthena

VodafoneZiggo case study: Boosting sales by 500% with a winning PPC strategy

Havas Market & Arena Media PPC case study: Brand Protection success with Adthena

Get the full picture

See this data specific to your brand performance

Related reports

UK Mobile Phone & Smart Phones

AUS Mobile Phone & Smart Phones