Why is the US Telecommunications Mobile Phone & Smart Phones March 2026 Report useful and how should I use it?

Why is the US Telecommunications Mobile Phone & Smart Phones March 2026 Report useful? Imagine being able to instantly see your competitors Market Share, Share of Spend and their top performing ad copy so you can effectively benchmark your own performance. Adthena’s PPC Market Share reports provide an instant view of performance insights across hundreds of sub-industries – so you can do just that. How to use the US Telecommunications Mobile Phone & Smart Phones March 2026 Report Think of these reports as a cheat sheet for your industry’s search landscape. Check out this short article for a breakdown of each report and how they can benefit your strategy.

How often is the data updated?

Data within the US Telecommunications Mobile Phone & Smart Phones March 2026 Report is aggregated every month, highlighting the most significant changes from the previous period.

How does Adthena collect this data?

We use observed data from Google’s search results pages. With 20 million Google SERPs indexed per day. Adthena forms a global index of publicly available searches on Google. On top of observed data, our data science models and patented technology expand on the insights through estimated metrics like market share, share of spend, and more. We have 12 years of historical data across industries and our custom-built AI models learn from continuously updated data every day.

Does this include mobile, desktop and Google Shopping data?

Yes. The US Telecommunications Mobile Phone & Smart Phones March 2026 Report aggregates data from across both device types and Google Shopping.

Who is this US Telecommunications Mobile Phone & Smart Phones March 2026 Report for?

The US Telecommunications Mobile Phone & Smart Phones March 2026 Report is for enterprise brands and agencies who want quick and high-level, historical benchmarks that are easily digestible and reveal insights, trends and market winners relevant to their own industry.

Ask Arlo leverages real-time GenAI to answer customers’ questions about their own search data and receive instant, tailored responses and reports directly within the Adthena platform. With millions of Google SERPs indexed every day, Arlo never misses a trick and makes sure you’re always up to date. Learn more about Ask Arlo.

US Telecommunications Mobile Phone & Smart Phones - PPC Market Share Analysis March 2026

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the US Mobile Phone & Smart Phones category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Google AI Overview visibility for Telecommunications Mobile Phone & Smart Phones US

See how often AIOs appear and how search intent is distributed across buying signals.

See more data

AIO Frequency

How often a Google AI overview appears on search terms relevant to this category.

Frequency	Percentage
Frequency	34.1052387964
	65.8947612036

34%

Complex Query Frequency

A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.

Frequency	Percentage
Frequency	47
	53

47%

Search Intent Distribution

Breakdown of search queries by their underlying goal.

Intent	Distribution
Investigational	13%
Transactional	27%
Navigational	4%
Seasonal	0%
Local	1%
Problem Solving	6%

Market Exposure

Share of Clicks for top 10 US Telecommunications Mobile Phone & Smart Phones brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

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Share of Clicks - Last month

Share of Clicks - Last month
Domain	Share of clicks
t-mobile.com	28.54
boostmobile.com	21.11
att.com	10.27
metrobyt-mobile.com	7.28
mintmobile.com	5
samsung.com	4.19
verizon.com	2.56
visible.com	2.26
assurancewireless.com	1.53
apple.com	1.53
others	15.73

t-mobile.com - 28.54%
boostmobile.com - 21.11%
att.com - 10.27%
metrobyt-mobile.com - 7.28%
mintmobile.com - 5%
samsung.com - 4.19%
verizon.com - 2.56%
visible.com - 2.26%
assurancewireless.com - 1.53%
apple.com - 1.53%
others - 15.73%

In the competitive landscape, T-Mobile leads with 28.54% click share, followed by Boost Mobile at 21.11%. “Others” collectively hold 15.73%, showcasing diverse competition.

Market Exposure

Share of Spend for the top 10 US Telecommunications Mobile Phone & Smart Phones brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month.

See more data

Share of Spend - Last Month

Share of Spend - Last Month
Date	t-mobile.com	boostmobile.com	att.com	mintmobile.com	visible.com	samsung.com	metrobyt-mobile.com	verizon.com	consumercellular.com	tello.com
2026/03/01	19.12%	20.08%	8%	11.03%	7.69%	5.26%	3.17%	2.26%	2.48%	3.25%
2026/03/02	17.87%	22.15%	8.6%	10.21%	6.9%	5.62%	3.48%	1.68%	3.01%	2.42%
2026/03/03	16.93%	21.23%	8.94%	9.96%	6.06%	4.57%	3.85%	1.87%	3.94%	3.03%
2026/03/04	17.52%	21.77%	8.39%	11.03%	5.01%	5.37%	5.02%	2.03%	2.65%	2.06%
2026/03/05	19.13%	20.08%	8.19%	11.52%	4.76%	4.91%	5.62%	1.94%	1.86%	2.08%
2026/03/06	19.91%	19.48%	7.8%	11.86%	4.73%	4.01%	5.89%	2.43%	1.56%	2.83%
2026/03/07	19.6%	19.39%	7.55%	11.68%	4.68%	3.59%	6.71%	2.1%	2.29%	2.65%
2026/03/08	19.18%	18.73%	7.07%	12.15%	5.43%	3.73%	6.44%	1.9%	2.89%	3.88%
2026/03/09	19.87%	20.07%	6.92%	11.12%	5.07%	4.09%	5.92%	2.17%	1.85%	3.69%
2026/03/10	20.4%	17.15%	8.72%	12.12%	6.02%	3.48%	6.57%	2.35%	1.41%	2.37%
2026/03/11	22.41%	16.94%	7.24%	11.22%	7.47%	2.58%	5.95%	2.65%	1.53%	2.45%
2026/03/12	21.23%	18.13%	7.42%	11.36%	8.41%	2.41%	4.49%	2.61%	1.7%	2.38%
2026/03/13	21.47%	18.21%	8.31%	12.91%	7.53%	2.12%	3.77%	2.56%	2.05%	2.46%
2026/03/14	20.63%	18.56%	6.72%	12.46%	7.95%	2.48%	4.12%	3.07%	2.1%	3.36%
2026/03/15	19.36%	17.65%	8.66%	13.11%	8.83%	2.79%	3.65%	3.11%	1.57%	2.39%
2026/03/16	20.44%	19.67%	6.49%	13.32%	7.31%	2.93%	3.3%	2.83%	1.74%	2.47%
2026/03/17	17.92%	21.46%	8.54%	11.57%	5.21%	4.08%	2.41%	3.38%	4.28%	3.25%
2026/03/18	21.47%	16.69%	6.49%	15.4%	6.12%	4.37%	3.1%	2.85%	1.44%	3.39%
2026/03/19	21.02%	13.75%	6.32%	12.45%	7.5%	4.1%	4.71%	2.92%	1.77%	3.33%
2026/03/20	22.04%	16.33%	8.23%	10.52%	6.69%	3.62%	4.78%	2.6%	2.15%	2.59%
2026/03/21	22.36%	14.78%	9.54%	11.15%	8.33%	2.61%	4.87%	2.83%	1.54%	2.71%
2026/03/22	24.62%	13.22%	7.19%	11.68%	8.42%	2.51%	5.04%	2.75%	1.42%	3.54%
2026/03/23	23.55%	18.06%	8.82%	10.71%	5.97%	2.94%	4.58%	2.73%	1.8%	3.31%
2026/03/24	22.76%	16.53%	9.7%	10.86%	5.03%	3.22%	5.15%	2.35%	2.83%	2.84%
2026/03/25	23.98%	17.43%	7.77%	10.84%	5.31%	3.83%	5.39%	2.89%	2.2%	2.94%
2026/03/26	25.67%	16.26%	7.82%	11.54%	5.26%	3.82%	5.4%	3.35%	1.03%	2.64%
2026/03/27	24.73%	16.79%	7.79%	10.73%	6.58%	2.91%	5.02%	3.03%	1.96%	2.42%
2026/03/28	23.48%	17.46%	7.47%	11.66%	7.2%	2.58%	4.72%	2.76%	2.21%	2.74%
2026/03/29	24.25%	15.65%	9.01%	12.68%	6.34%	2.76%	4.68%	3.11%	1.82%	2.36%
2026/03/30	24.9%	17.7%	6.71%	10.67%	7.91%	2.56%	3.28%	3.34%	1.76%	3.09%
2026/03/31	27.34%	17.13%	8.62%	8.46%	4.7%	3.82%	3.5%	3.12%	2.07%	1.72%

t-mobile.com
boostmobile.com
att.com
mintmobile.com
visible.com
samsung.com
metrobyt-mobile.com
verizon.com
consumercellular.com
tello.com

In March 2026, T-Mobile’s PPC spend share surged from 19.12% to 27.34%, leading the pack. Boost Mobile’s share fluctuated, ending at 17.13%. AT&T saw modest gains, closing at 8.62%. Mint Mobile’s share peaked mid-month, finishing at 8.46%. Visible’s share dipped to 4.7%. Samsung’s share remained low, ending at 3.82%. Metro by T-Mobile’s share varied, closing at 3.5%. Verizon’s share rose slightly, ending at 3.12%. Consumer Cellular’s share remained low, finishing at 2.07%. Tello’s share fluctuated, ending at 1.72%.

Market Exposure

Competitor Count for US Telecommunications Mobile Phone & Smart Phones

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month.

See more data

Competitor Count - Last month

Competitor Count - Last month
Date	Competitor Count
2026/03/01	253
2026/03/02	259
2026/03/03	279
2026/03/04	286
2026/03/05	282
2026/03/06	276
2026/03/07	257
2026/03/08	254
2026/03/09	262
2026/03/10	265
2026/03/11	256
2026/03/12	262
2026/03/13	258
2026/03/14	248
2026/03/15	245
2026/03/16	246
2026/03/17	282
2026/03/18	264
2026/03/19	254
2026/03/20	262
2026/03/21	248
2026/03/22	252
2026/03/23	258
2026/03/24	250
2026/03/25	246
2026/03/26	239
2026/03/27	244
2026/03/28	246
2026/03/29	247
2026/03/30	254
2026/03/31	245

March began with 253 advertisers, peaking at 286 on March 4. A decline followed, ending the month at 245.

Campaign Efficiency

Market Loss & Market Gains for US Telecommunications Mobile Phone & Smart Phones

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

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Market Loss & Market Gains - Last month

Market Loss & Market Gains - Last month
Name	Market Trend
t-mobile.com	3.23%
straighttalk.com	0.3%
verizon.com	0.22%
att.com	0.19%
totalwireless.com	0.15%
metrobyt-mobile.com	-0.14%
consumercellular.com	-0.14%
mintmobile.com	-0.24%
samsung.com	-0.39%
boostmobile.com	-2.75%

T-Mobile surged with a 3.23% click share increase, while Boost Mobile faced a significant drop of 2.75%.

Campaign Efficiency

US Telecommunications Mobile Phone & Smart Phones Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

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Date	boostmobile.com	t-mobile.com	mintmobile.com	att.com	visible.com	samsung.com	metrobyt-mobile.com	backmarket.com	consumercellular.com	tello.com
2026/03/01	25.94%	14.29%	9.8%	7.38%	6.9%	5.61%	3.04%	2.51%	2.62%	1.86%
2026/03/02	27.83%	14.41%	8.93%	7.55%	6.1%	6.33%	3.07%	2.38%	3.19%	1.43%
2026/03/03	25.3%	14.29%	9.3%	7.97%	5.78%	5.14%	3.45%	2.62%	3.92%	2.05%
2026/03/04	25.64%	16.23%	9.6%	7.57%	5.04%	5.88%	4.27%	2.45%	2.86%	1.37%
2026/03/05	23.24%	17.25%	9.48%	7.69%	5%	5.85%	4.49%	2.58%	1.72%	1.36%
2026/03/06	25.15%	17.04%	9.93%	6.75%	4.59%	4.6%	5.3%	1.31%	1.75%	2.11%
2026/03/07	24.9%	16.3%	10.17%	6.47%	4.64%	3.92%	5.96%	1.04%	2.21%	1.64%
2026/03/08	23.99%	15.53%	11.34%	5.97%	4.91%	4.06%	5.77%	1.08%	3.05%	2.82%
2026/03/09	25.46%	16.96%	9.39%	6.25%	4.87%	4.58%	5.35%	1.38%	1.96%	2.46%
2026/03/10	22.47%	16.63%	11.3%	7.46%	6.59%	4.06%	5.84%	1.1%	1.7%	1.93%
2026/03/11	22.27%	18.75%	10.01%	6.21%	8.39%	3.16%	5.28%	1.42%	1.63%	1.58%
2026/03/12	23.62%	18.32%	9.21%	6.59%	8.05%	2.68%	4.16%	1.29%	2.09%	2.09%
2026/03/13	22.29%	19.25%	11.57%	7.18%	7.7%	2.35%	3.71%	1.43%	2.32%	1.87%
2026/03/14	23.63%	17.71%	10.71%	6.28%	7.87%	2.57%	3.86%	1.52%	2.62%	2.72%
2026/03/15	22.23%	17.29%	11.69%	7.69%	8.31%	3.04%	3.42%	1.46%	2.16%	2.19%
2026/03/16	24.38%	17.54%	11.74%	5.99%	7.56%	3.35%	3.1%	1.4%	1.92%	1.97%
2026/03/17	25.6%	17.02%	8.71%	8.18%	5.18%	3.93%	2.02%	2.76%	4.84%	1.81%
2026/03/18	22.27%	18.73%	12.21%	6.27%	6.44%	4.45%	2.96%	1.19%	1.71%	2.03%
2026/03/19	19.19%	18.42%	10.67%	6.01%	7.3%	4.2%	4.42%	1.25%	2.16%	2.5%
2026/03/20	21.65%	18.76%	8.77%	7.57%	6.8%	3.84%	4.58%	1%	2.22%	1.71%
2026/03/21	18.13%	19.13%	9.1%	8.84%	9.49%	2.82%	4.87%	1.36%	1.64%	1.97%
2026/03/22	16.39%	21.44%	11.02%	6.44%	7.74%	2.89%	4.95%	1.75%	1.67%	2.14%
2026/03/23	23.19%	20.55%	9.36%	7.97%	5.47%	3.13%	3.95%	3.15%	2.33%	1.99%
2026/03/24	20.77%	20.34%	9.68%	9.07%	4.49%	3.61%	4.39%	2.38%	3.08%	2.02%
2026/03/25	21.75%	20.93%	8.6%	7.62%	5.12%	4.11%	4.62%	2.62%	2.29%	2.09%
2026/03/26	21.41%	23.37%	8.94%	7.09%	5.28%	3.51%	4.45%	3.14%	1.15%	1.75%
2026/03/27	22.84%	21.03%	8.43%	6.93%	6.28%	3.13%	4.53%	2.16%	2.07%	2.05%
2026/03/28	22.93%	20.21%	9.4%	6.93%	6.7%	2.81%	4.19%	2%	2.22%	2.03%
2026/03/29	21.18%	20.7%	10.18%	8.02%	6.34%	2.89%	4.16%	1.95%	2.3%	1.81%
2026/03/30	22.78%	22.07%	8.93%	6.02%	7.78%	2.8%	2.92%	1.77%	2.16%	2.46%
2026/03/31	23.93%	22.52%	7.64%	7.07%	6.09%	3.53%	2.63%	2.37%	2.18%	1.67%

boostmobile.com
t-mobile.com
mintmobile.com
att.com
visible.com
samsung.com
metrobyt-mobile.com
backmarket.com
consumercellular.com
tello.com

In March 2026, Boost Mobile led with fluctuating impressions, peaking early and stabilizing. T-Mobile gained momentum mid-month, while Mint Mobile saw a decline. AT&T and Visible showed varied trends, with Samsung and Metro by T-Mobile experiencing dips. The month concluded with Boost Mobile maintaining dominance.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for US Telecommunications Mobile Phone & Smart Phones

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

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Google Text Ad Copy Insights & Creative Trends for US Telecommunications Mobile Phone & Smart Phones - Last month

1
$10/Mo. On Our Unlimited Plan - Unlimited Talk, Text, & Data https://www.boostmobile.com
Talk, Text, & Data Just Got Better With Our $10/Mo. Unlimited Prepaid Plans.
2
Metro® by T-Mobile https://www.metrobyt-mobile.com
On T-Mobile®, The Best Network — Experience the T-Mobile® network. Best mobile network in US according to Ookla Speedtest®.
3
Mint Mobile Sale Ends Soon - 3-Month Wireless Plan $10/mo https://www.mintmobile.com › plan-sale
For a limited time, new customers get our 3-month, 5GB data plan for $10/mo. ($30 upfront) Plan...
4
T-Mobile® Official Site https://www.t-mobile.com
Switch to T-Mobile® — America's best mobile network according to Ookla Speedtest® Learn more at t-mobile.com. Join...
5
Visible by Verizon - One-line wireless, just $25/mo https://www.visible.com › visible
Fast speed. Great coverage. Smarter rate. Get the Visible plan at $25/mo. See Terms

In the competitive world of mobile networks, Boost Mobile’s $10/month unlimited plan stands out with its affordability. Metro by T-Mobile and T-Mobile emphasize their superior network quality, validated by Ookla Speedtest®. Mint Mobile offers a limited-time $10/month deal, while Visible by Verizon highlights its $25/month plan with fast speeds and great coverage.

Frequently Asked Questions

Why is the US Telecommunications Mobile Phone & Smart Phones March 2026 Report useful and how should I use it?

Why is the US Telecommunications Mobile Phone & Smart Phones March 2026 Report useful?

Imagine being able to instantly see your competitors Market Share, Share of Spend and their top performing ad copy so you can effectively benchmark your own performance.

Adthena’s PPC Market Share reports provide an instant view of performance insights across hundreds of sub-industries – so you can do just that.

How to use the US Telecommunications Mobile Phone & Smart Phones March 2026 Report
Think of these reports as a cheat sheet for your industry’s search landscape. Check out this short article for a breakdown of each report and how they can benefit your strategy.
How often is the data updated?

Data within the US Telecommunications Mobile Phone & Smart Phones March 2026 Report is aggregated every month, highlighting the most significant changes from the previous period.
How does Adthena collect this data?

We use observed data from Google’s search results pages. With 20 million Google SERPs indexed per day. Adthena forms a global index of publicly available searches on Google.

On top of observed data, our data science models and patented technology expand on the insights through estimated metrics like market share, share of spend, and more.

We have 12 years of historical data across industries and our custom-built AI models learn from continuously updated data every day.
How accurate is the US Telecommunications Mobile Phone & Smart Phones March 2026 Report?

The US Telecommunications Mobile Phone & Smart Phones March 2026 Report is powered by Adthena’s Whole Market View, which is the patented technology that drives value for our 300 enterprise customers.

Our unique approach to search intelligence ingests Google’s Keyword Planner into its learning models, providing a more accurate and up-to-date view of keyword data compared to traditional panel data methods.

With daily data collection and updates, Adthena offers a closer-to-real-time view of the Google Ads auction, enabling timely insights and adjustments.

Adthena focuses specifically on Google Ads, providing a deep dive into the channel and offering detailed insights into its workings. By processing 10 TB of new data daily and employing AI and machine learning models to analyze millions of Google Ads searches per second, Adthena provides a comprehensive and in-depth view of the competitive landscape.

Learn more about our data.

Learn more about our data accuracy
Does this include mobile, desktop and Google Shopping data?

Yes. The US Telecommunications Mobile Phone & Smart Phones March 2026 Report aggregates data from across both device types and Google Shopping.
Who is this US Telecommunications Mobile Phone & Smart Phones March 2026 Report for?

The US Telecommunications Mobile Phone & Smart Phones March 2026 Report is for enterprise brands and agencies who want quick and high-level, historical benchmarks that are easily digestible and reveal insights, trends and market winners relevant to their own industry.
Can I get a custom report for my brand?

Our search consultants can introduce you to data that is specific to your organization, based on the size of the relevant search term and competitor universe, and the geographies that need monitoring.

Complete the form below to get started.
What is Ask Arlo?

Ask Arlo leverages real-time GenAI to answer customers’ questions about their own search data and receive instant, tailored responses and reports directly within the Adthena platform.

With millions of Google SERPs indexed every day, Arlo never misses a trick and makes sure you’re always up to date.

Learn more about Ask Arlo.

Customer Success Stories

Vodafone case study: Driving click share and sales with strategic insights from Adthena

Vodafone used Adthena data to optimize results from the launch of the Samsung S22 product. Combining Adthena’s Strategic Insights with Google Smart Bidding, Vodafone was able to maintain a flexible strategy that leveraged both manual and automated bidding. Leveraging Adthena’s Search Term Opportunities report also allowed Vodafone to implement 27 keyword terms across their business line, driving an increase in revenue at a positive ROAS.Read case study

VodafoneZiggo case study: Boosting sales by 500% with a winning PPC strategy

VodafoneZiggo was looking to maximize revenue from its paid search campaigns while reducing costs and streamlining workflows. By leveraging Adthena’s data-driven insights and time-saving automation, the team gained full visibility into their ad spend performance and optimized budget allocation.Read case study

Havas Market & Arena Media PPC case study: Brand Protection success with Adthena

Havas Market & Arena Media used Adthena's infringement data to combat rising CPCs from competitive brand bidding, escalating violations to Google and protecting their client’s brand. Read case study

Get the full picture

See this data specific to your brand performance

The data on this page is just a sample of the billions of data points we hold at Adthena. The insights generated by Ask Arlo, leverage real-time GenAI to answer questions about your search data.

Our search consultants can introduce you to Whole Market View data that is specific to your organization, based on the size of the relevant search term and competitor universe, and the locations that you need monitoring.

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US Telecommunications Mobile Phone & Smart Phones - PPC Market Share Analysis March 2026

Mobile Phone & Smart Phones – US

Google AI Overview visibility for Telecommunications Mobile Phone & Smart Phones US

AIO Frequency

Complex Query Frequency

Search Intent Distribution

Share of Clicks for top 10 US Telecommunications Mobile Phone & Smart Phones brands

Share of Spend for the top 10 US Telecommunications Mobile Phone & Smart Phones brands

Competitor Count for US Telecommunications Mobile Phone & Smart Phones

Market Loss & Market Gains for US Telecommunications Mobile Phone & Smart Phones

US Telecommunications Mobile Phone & Smart Phones Share of Impressions

Google Text Ad Copy Insights & Creative Trends for US Telecommunications Mobile Phone & Smart Phones

Frequently Asked Questions

Why is the US Telecommunications Mobile Phone & Smart Phones March 2026 Report useful and how should I use it?

Why is the US Telecommunications Mobile Phone & Smart Phones March 2026 Report useful?

How often is the data updated?

How does Adthena collect this data?

How accurate is the US Telecommunications Mobile Phone & Smart Phones March 2026 Report?

Does this include mobile, desktop and Google Shopping data?

Who is this US Telecommunications Mobile Phone & Smart Phones March 2026 Report for?

Can I get a custom report for my brand?

What is Ask Arlo?

Customer Success Stories

Vodafone case study: Driving click share and sales with strategic insights from Adthena

VodafoneZiggo case study: Boosting sales by 500% with a winning PPC strategy

Havas Market & Arena Media PPC case study: Brand Protection success with Adthena

Get the full picture

See this data specific to your brand performance

Related reports

UK Mobile Phone & Smart Phones

AUS Mobile Phone & Smart Phones