US Telecommunications Mobile Phone & Smart Phones - PPC Market Share Analysis June 2026

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the US Mobile Phone & Smart Phones category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Mobile Phone & Smart Phones – US

Google AI Overview visibility for Telecommunications Mobile Phone & Smart Phones US

See how often AIOs appear and how search intent is distributed across buying signals.

AIO Frequency

How often a Google AI overview appears on search terms relevant to this category.

Frequency Percentage
Frequency 37.8450208133
62.1549791867
37%

Complex Query Frequency

A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.

Frequency Percentage
Frequency 49
51
49%

Search Intent Distribution

Breakdown of search queries by their underlying goal.

Intent Distribution
Investigational 12%
Transactional 26%
Navigational 5%
Seasonal 0%
Local 1%
Problem Solving 7%

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Market Exposure

Share of Clicks for top 10 US Telecommunications Mobile Phone & Smart Phones brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

Share of Clicks - Last month
Share of Clicks - Last month
Domain Share of clicks
t-mobile.com 24.74
boostmobile.com 24.72
att.com 8.73
mintmobile.com 5.15
metrobyt-mobile.com 4.89
consumercellular.com 3.39
visible.com 3.2
xfinity.com 3.2
straighttalk.com 2.34
bestbuy.com 2.18
others 17.46
  • t-mobile.com - 24.74%
  • boostmobile.com - 24.72%
  • att.com - 8.73%
  • mintmobile.com - 5.15%
  • metrobyt-mobile.com - 4.89%
  • consumercellular.com - 3.39%
  • visible.com - 3.2%
  • xfinity.com - 3.2%
  • straighttalk.com - 2.34%
  • bestbuy.com - 2.18%
  • others - 17.46%

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In the competitive landscape of Google’s PPC, T-Mobile and Boost Mobile lead with 24.74% and 24.72% click shares, respectively. Meanwhile, ‘others’ collectively hold a significant 17.46% share, showcasing diverse competition.

Market Exposure

Share of Spend for the top 10 US Telecommunications Mobile Phone & Smart Phones brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

Share of Spend - Last Month
Share of Spend - Last Month
Date t-mobile.com boostmobile.com mintmobile.com att.com visible.com metrobyt-mobile.com xfinity.com consumercellular.com tello.com straighttalk.com
2026/06/01 25.72% 17.99% 8.21% 8.12% 4.42% 3.23% 2.97% 5.01% 1.92% 1.87%
2026/06/02 25.85% 16.9% 8.89% 9.53% 3.11% 3.55% 2.4% 4.78% 1.89% 2.79%
2026/06/03 22.95% 16.92% 8.27% 10.15% 4.99% 2.81% 2.9% 4.41% 2.28% 2.08%
2026/06/04 25.36% 16.44% 7.61% 11.11% 3.52% 3.1% 2.49% 4.99% 2.16% 3.16%
2026/06/05 22.6% 16.57% 10.82% 10.34% 3.39% 2.65% 3.14% 4.8% 2.23% 2.28%
2026/06/06 22.02% 15.46% 10.79% 10.64% 4.37% 2.74% 2.78% 4.99% 2.38% 2.51%
2026/06/07 24.62% 16.35% 9.07% 10.04% 3.46% 2.9% 3.24% 5.1% 2.54% 2.29%
2026/06/08 26.59% 14.59% 8.7% 8.23% 5.33% 3.95% 2.91% 4.28% 2.54% 1.32%
2026/06/09 27.37% 14.9% 9.23% 9.91% 3.6% 2.69% 2.35% 4.69% 2.67% 2.21%
2026/06/10 25.86% 16.62% 7.32% 11.77% 3.54% 3.24% 2.1% 5.03% 2.3% 3.26%
2026/06/11 23.32% 17.24% 10.49% 9.11% 4.79% 2.72% 2.27% 4.75% 2.71% 2.34%
2026/06/12 23.16% 16.7% 10.38% 10.98% 3.73% 2.43% 1.57% 5.23% 2.64% 2.72%
2026/06/13 24.47% 17.41% 8.95% 9.02% 4.24% 2.89% 2.14% 5.43% 2.63% 2.32%
2026/06/14 26.19% 14.16% 9.3% 8.29% 6.82% 3.53% 3.01% 4.73% 2.28% 1.4%
2026/06/15 25.88% 15.44% 9.69% 9.61% 3.66% 2.94% 1.67% 4.71% 2.54% 2.23%
2026/06/16 21.79% 18.41% 10.18% 10.88% 2.56% 2.99% 1.58% 5.66% 2.56% 2.52%
2026/06/17 22.95% 16.54% 9.52% 10.4% 5.95% 3.05% 1.24% 5.15% 2.16% 2.28%
2026/06/18 22.87% 17.75% 9.67% 9.82% 4.6% 3% 1.96% 4.97% 2.06% 2.32%
2026/06/19 22.76% 17.73% 9.22% 10.25% 4.96% 2.11% 1.55% 5.7% 1.93% 2.72%
2026/06/20 20.38% 12.01% 9.64% 8.44% 14.58% 4.91% 2.74% 2.49% 2.69% 0.92%
2026/06/21 19.59% 9.24% 11% 8.98% 13.81% 5.34% 3.77% 2.69% 2.86% 0.8%
2026/06/22 24.17% 9.51% 10.32% 8.12% 11.18% 5.86% 2.85% 2.48% 2.52% 0.72%
2026/06/23 23.5% 11.35% 10.84% 6.26% 8.75% 4.98% 4.1% 2.47% 2.46% 1.37%
2026/06/24 22.87% 10.67% 10.49% 8.96% 9.38% 5.01% 3.49% 2.55% 1.95% 0.94%
2026/06/25 21.56% 12.54% 9.7% 8.3% 10.37% 5.17% 3.8% 2.22% 2.59% 1%
2026/06/26 23.32% 10.75% 10.93% 7.76% 9.63% 4.61% 3.83% 2.87% 2.55% 1.16%
2026/06/27 22.02% 10.27% 12.51% 7.54% 11.19% 3.56% 4.23% 2.4% 2.68% 1.09%
2026/06/28 22.24% 9.51% 12.89% 7.3% 11.97% 2.71% 4.29% 2.66% 3.02% 1.02%
2026/06/29 23.62% 11.01% 11.08% 7.87% 8.68% 3.95% 2.64% 2.12% 2.59% 0.92%
2026/06/30 24.59% 11.77% 10.48% 9.49% 6.65% 4.53% 3.44% 1.98% 1.68% 0.94%
  • t-mobile.com
  • boostmobile.com
  • mintmobile.com
  • att.com
  • visible.com
  • metrobyt-mobile.com
  • xfinity.com
  • consumercellular.com
  • tello.com
  • straighttalk.com

Copyright © Adthena. All rights reserved.

In June 2026, T-Mobile led with fluctuating spend shares, peaking at 27.37% on June 9. Boost Mobile saw a decline, ending at 11.77%. Mint Mobile and AT&T showed moderate stability, while Visible surged mid-month. The month concluded with T-Mobile maintaining dominance.

Market Exposure

Competitor Count for US Telecommunications Mobile Phone & Smart Phones

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

Competitor Count - Last month
Competitor Count - Last month
Date Competitor Count
2026/06/01 413
2026/06/02 359
2026/06/03 390
2026/06/04 359
2026/06/05 363
2026/06/06 356
2026/06/07 359
2026/06/08 415
2026/06/09 389
2026/06/10 348
2026/06/11 348
2026/06/12 353
2026/06/13 355
2026/06/14 405
2026/06/15 375
2026/06/16 375
2026/06/17 399
2026/06/18 395
2026/06/19 377
2026/06/20 341
2026/06/21 319
2026/06/22 314
2026/06/23 313
2026/06/24 307
2026/06/25 308
2026/06/26 296
2026/06/27 313
2026/06/28 313
2026/06/29 317
2026/06/30 316

Copyright © Adthena. All rights reserved.

June began with 413 advertisers, fluctuating throughout the month. Mid-month saw a peak of 415, but numbers steadily declined, ending at 316.

Campaign Efficiency

Market Loss & Market Gains for US Telecommunications Mobile Phone & Smart Phones

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

Market Loss & Market Gains - Last month
Market Loss & Market Gains - Last month
Name Market Trend
visible.com 2.65%
metrobyt-mobile.com 1.64%
spectrum.com 0.61%
verizon.com 0.61%
assurancewireless.com 0.45%
consumercellular.com -1.13%
boostmobile.com -1.13%
straighttalk.com -1.16%
bestbuy.com -1.28%
t-mobile.com -1.59%

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Visible.com surged with a 2.65 increase, while T-Mobile.com dropped by 1.59. MetrobyT-Mobile.com also rose by 1.64.

Campaign Efficiency

US Telecommunications Mobile Phone & Smart Phones Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

Date t-mobile.com boostmobile.com mintmobile.com att.com visible.com metrobyt-mobile.com tello.com consumercellular.com backmarket.com bestbuy.com
2026/06/01 19.61% 22.38% 8.28% 7.26% 4.73% 2.5% 1.7% 6.49% 2.52% 2.28%
2026/06/02 19.97% 21.28% 8.55% 8.52% 3.15% 2.69% 1.74% 6.13% 2.53% 2.45%
2026/06/03 19.02% 21.45% 8.17% 8.84% 5.6% 2.12% 1.96% 4.97% 2.35% 3.43%
2026/06/04 20.23% 19.88% 7.16% 10.19% 3.97% 2.59% 1.8% 6.14% 2.2% 4.75%
2026/06/05 17.02% 19.26% 11.29% 9.14% 4.11% 2.35% 1.99% 5.76% 2.03% 5.07%
2026/06/06 16.04% 21.6% 10.11% 9.33% 4.93% 2.21% 1.97% 5.48% 2.21% 4.68%
2026/06/07 19.74% 18.92% 9.15% 9.05% 3.95% 2.38% 2.14% 5.74% 1.89% 5.12%
2026/06/08 19.92% 18.22% 8.19% 7.53% 5.89% 3.22% 2.36% 5.57% 2.21% 3.71%
2026/06/09 21.52% 20.07% 8.31% 8.95% 4.65% 2.22% 2.67% 5.26% 2.43% 3.75%
2026/06/10 20.62% 20.24% 7.06% 10.58% 4.3% 2.58% 1.9% 6.06% 2.24% 4.82%
2026/06/11 17.4% 20.02% 10.58% 8.3% 6.1% 2.13% 2.21% 5.58% 2.14% 5.35%
2026/06/12 16.33% 23.01% 9.54% 9.6% 4.51% 1.89% 2.3% 5.89% 2.35% 5.11%
2026/06/13 19.51% 19.88% 8.63% 8.25% 5.07% 2.22% 2.34% 5.98% 1.93% 5.3%
2026/06/14 18.91% 17.9% 9.03% 7.46% 8.12% 2.94% 1.97% 5.86% 2.21% 3.79%
2026/06/15 20.98% 20.53% 8.84% 8.6% 4.07% 2.16% 2.19% 5.18% 2.56% 3.74%
2026/06/16 17.34% 22.12% 9.61% 9.77% 2.94% 2.34% 2% 6.61% 2.32% 4.53%
2026/06/17 17.85% 20.69% 9.31% 9% 6.32% 2.23% 1.79% 6.02% 2.5% 3.97%
2026/06/18 18.06% 21.73% 9.08% 8.44% 5.74% 2.29% 1.81% 5.8% 2.55% 4.04%
2026/06/19 18.32% 21.57% 8.33% 8.97% 5.98% 1.8% 1.35% 6.55% 2.68% 4.47%
2026/06/20 13.17% 18.88% 8.99% 6.56% 17.11% 3.89% 2.93% 3.27% 1.98% 1.47%
2026/06/21 12.6% 16.48% 10.37% 6.53% 16.87% 4.22% 3.48% 3.31% 1.77% 1.26%
2026/06/22 15.26% 16.29% 9.53% 6.57% 14.03% 4.99% 3.57% 2.88% 1.98% 1.76%
2026/06/23 15.23% 17.52% 10.75% 5.13% 11.38% 4.09% 3.23% 2.62% 1.74% 1.65%
2026/06/24 14.76% 19.52% 9.59% 6.6% 11.63% 3.96% 2.17% 3.25% 1.85% 1.78%
2026/06/25 13.89% 18.23% 9.01% 6.56% 13.02% 4.58% 3.43% 2.18% 2.12% 1.88%
2026/06/26 14.74% 18.77% 10.07% 6.38% 11.79% 3.87% 3.32% 3.19% 1.64% 1.91%
2026/06/27 14.07% 13.99% 12.9% 6.76% 14.17% 2.88% 3.72% 2.41% 1.96% 1.66%
2026/06/28 14.25% 12.55% 13.7% 6.54% 15.58% 2.66% 3.85% 3.07% 1.46% 1.67%
2026/06/29 15.62% 14.31% 11.31% 6.89% 11.37% 3.36% 4.46% 2.57% 1.39% 0.85%
2026/06/30 16.65% 15.48% 10.4% 8.62% 7.92% 4.39% 2.88% 2.62% 1.93% 1.68%
  • t-mobile.com
  • boostmobile.com
  • mintmobile.com
  • att.com
  • visible.com
  • metrobyt-mobile.com
  • tello.com
  • consumercellular.com
  • backmarket.com
  • bestbuy.com

Copyright © Adthena. All rights reserved.

In June 2026, T-Mobile’s impression share fluctuated, peaking at 21.52% on June 9. Boost Mobile led early, but Visible surged mid-month, reaching 17.11% on June 20. By month’s end, T-Mobile and Boost Mobile remained dominant.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for US Telecommunications Mobile Phone & Smart Phones

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

Google Text Ad Copy Insights & Creative Trends for US Telecommunications Mobile Phone & Smart Phones - Last month
  1. 1
    Metro® by T-Mobile https://www.metrobyt-mobile.com

    Fast, Reliable Home Internet — Experience the T-Mobile® network. Best mobile network in US according to Ookla Speedtest®. 5...

  2. 2
    Mint Mobile Sale Ends Soon - Phone Plans start at $10/month https://www.mintmobile.com › plan-sale

    New customer offer—get $15 off all 3-month plans, starting at $10/mo. ($30 upfront min.)

  3. 3
    T-Mobile® Official Site https://www.t-mobile.com

    Shop Online or In-Store — It's time you expect more from your carrier - T-Mobile has phones, internet & so much more

  4. 4
    Visible by Verizon - One-line wireless, just $25/mo https://www.visible.com › visible

    Fast speed. Great coverage. Smarter rate. Get the Visible plan at $25/mo. See Terms

  5. 5
    Shop Phones at Xfinity Mobile | Xfinity Internet Required https://www.xfinity.com › mobile

    Cut your mobile bill in half, plus get a free line for 1 year. Xfinity Internet required. Or, enjoy device...

Copyright © Adthena. All rights reserved.

In the competitive world of mobile networks, Metro® by T-Mobile shines with its promise of fast, reliable internet, leveraging the T-Mobile® network’s reputation. Mint Mobile entices with budget-friendly plans starting at $10/month, while T-Mobile® emphasizes customer expectations with diverse offerings. Visible by Verizon offers simplicity with a $25/month plan, and Xfinity Mobile tempts with cost-cutting deals, requiring Xfinity Internet. Each ad uniquely targets value, speed, or comprehensive service.

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