Share of Clicks for top 10 US Telecommunications Television and Streaming Services brands
Here are the Top 10 competitors in the industry by Share of Clicks for the last month.
| Domain | Share of clicks |
|---|---|
| hulu.com | 17.18 |
| directv.com | 16.51 |
| disneyplus.com | 14.27 |
| tv.youtube.com | 8.61 |
| paramountplus.com | 8.3 |
| amazon.com | 7.61 |
| sling.com | 6.85 |
| pluto.tv | 4.63 |
| fubo.tv | 2.71 |
| xfinity.com | 2.12 |
| others | 11.21 |
- hulu.com - 17.18%
- directv.com - 16.51%
- disneyplus.com - 14.27%
- tv.youtube.com - 8.61%
- paramountplus.com - 8.3%
- amazon.com - 7.61%
- sling.com - 6.85%
- pluto.tv - 4.63%
- fubo.tv - 2.71%
- xfinity.com - 2.12%
- others - 11.21%
Copyright © Adthena. All rights reserved.
In the competitive landscape, Hulu leads with 17.18% click share, closely followed by DirecTV at 16.51%. Disney+ captures 14.27%, while ‘others’ collectively hold 11.21%.
Share of Spend for the top 10 US Telecommunications Television and Streaming Services brands
Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month.
| Date | directv.com | hulu.com | sling.com | philo.com | paramountplus.com | tv.youtube.com | xfinity.com | disneyplus.com | spectrum.com | fubo.tv |
|---|---|---|---|---|---|---|---|---|---|---|
| 2026/05/01 | 22.66% | 21.07% | 5.02% | 10.71% | 7.34% | 3.55% | 2.03% | 3.86% | 3.77% | 7.38% |
| 2026/05/02 | 23.6% | 23.14% | 4.73% | 7.19% | 7.24% | 3.41% | 1.57% | 6.1% | 4.18% | 7.89% |
| 2026/05/03 | 21.42% | 19.55% | 3.43% | 5.16% | 5.98% | 4.58% | 3.24% | 5.71% | 5.4% | 11.79% |
| 2026/05/04 | 21.99% | 18.83% | 1.9% | 6.01% | 6.06% | 5.17% | 4.27% | 3.5% | 5.9% | 6.09% |
| 2026/05/05 | 33.38% | 18.73% | 1% | 5.47% | 5.38% | 4.43% | 4.37% | 2.28% | 4.25% | 5.11% |
| 2026/05/06 | 30.36% | 17.37% | 1.83% | 4.34% | 5.43% | 4.78% | 5.67% | 3.2% | 3.96% | 5.09% |
| 2026/05/07 | 20.52% | 22.74% | 5.41% | 6.46% | 8.4% | 1.63% | 5.64% | 5.72% | 3.64% | 6.43% |
| 2026/05/08 | 20.22% | 21.68% | 3.78% | 5.73% | 8.49% | 1.98% | 4.17% | 5.04% | 3.76% | 7.83% |
| 2026/05/09 | 27.93% | 19.33% | 3.67% | 1.99% | 6.54% | 3.01% | 4.37% | 5.47% | 3.07% | 8.4% |
| 2026/05/10 | 26.84% | 17.58% | 1.88% | 3.71% | 5.49% | 2.85% | 4.46% | 5.07% | 2.66% | 13.73% |
| 2026/05/11 | 30.14% | 11.52% | 10.16% | 2.36% | 4.52% | 3.1% | 4.73% | 2.83% | 2.42% | 7.44% |
| 2026/05/12 | 26.49% | 12.76% | 21.55% | 1.52% | 4.73% | 2.29% | 5.68% | 2.53% | 3.54% | 4.07% |
| 2026/05/13 | 27.83% | 16.77% | 16.18% | 1.04% | 6.04% | 1.23% | 2.97% | 4.76% | 1.81% | 9.38% |
| 2026/05/14 | 23.38% | 15.08% | 19.4% | 1% | 4.68% | 4.44% | 4% | 2.89% | 3.51% | 5.56% |
| 2026/05/15 | 20.21% | 21.66% | 3.78% | 5.72% | 8.48% | 1.97% | 4.17% | 5.03% | 3.76% | 7.82% |
| 2026/05/16 | 26.7% | 16.72% | 18.55% | 0.68% | 4.1% | 3.48% | 3.62% | 3.16% | 1.56% | 4.29% |
| 2026/05/17 | 28.52% | 19.22% | 10.28% | 1.62% | 5.02% | 3.17% | 5.82% | 3.03% | 2.89% | 4.01% |
| 2026/05/18 | 29.17% | 20.25% | 11.93% | 1.29% | 5.62% | 3.32% | 4.2% | 3.92% | 3.96% | 3.4% |
| 2026/05/19 | 27.64% | 18.24% | 5.96% | 2.14% | 6.07% | 3.32% | 4.82% | 4.83% | 2.26% | 4.33% |
| 2026/05/20 | 28.16% | 15.45% | 7.47% | 3.45% | 6.6% | 3.39% | 7.31% | 4.68% | 3.07% | 3.62% |
| 2026/05/21 | 30.07% | 12.91% | 12.18% | 3.08% | 3.87% | 3.87% | 6.33% | 2.49% | 5.31% | 2.69% |
| 2026/05/22 | 34.57% | 9% | 15.17% | 3.67% | 2.2% | 2.68% | 5.07% | 2.26% | 2.18% | 2.06% |
| 2026/05/23 | 18.78% | 13.91% | 17.85% | 2.73% | 5.73% | 1.24% | 7.45% | 2.69% | 3.8% | 1.23% |
| 2026/05/24 | 16.21% | 14.69% | 13.91% | 2.14% | 5.48% | 1.11% | 6.37% | 3.62% | 2.15% | 0.27% |
| 2026/05/25 | 17.71% | 17.54% | 11.15% | 2.11% | 5.82% | 5.35% | 7.6% | 2.7% | 5.14% | 0.24% |
| 2026/05/26 | 23.58% | 14.92% | 6.88% | 5.52% | 4.22% | 5.35% | 6.74% | 2.39% | 3.56% | 1.35% |
| 2026/05/27 | 22.18% | 13.8% | 8.44% | 6.74% | 4.72% | 3.64% | 7.2% | 3.46% | 3.95% | 2.21% |
| 2026/05/28 | 25.01% | 16.52% | 7.61% | 9.36% | 3.91% | 3.55% | 5.23% | 3.54% | 3.49% | 1.64% |
| 2026/05/29 | 25.17% | 15.64% | 8.48% | 12.12% | 5.14% | 4.28% | 4.59% | 2.84% | 2.55% | 2.02% |
| 2026/05/30 | 19.4% | 18.83% | 7.87% | 7.53% | 4.19% | 4.59% | 4.93% | 4.01% | 2.7% | 0.69% |
| 2026/05/31 | 20.5% | 19.17% | 8.06% | 8.05% | 4.88% | 4.64% | 4.58% | 3.52% | 1.99% | 1.13% |
- directv.com
- hulu.com
- sling.com
- philo.com
- paramountplus.com
- tv.youtube.com
- xfinity.com
- disneyplus.com
- spectrum.com
- fubo.tv
Copyright © Adthena. All rights reserved.
In May 2026, Directv.com led with fluctuating spend, peaking at 34.57%. Hulu.com saw a decline, ending at 19.17%. Sling.com and Philo.com had mid-month spikes. Paramountplus.com and Tv.youtube.com maintained steady shares. Xfinity.com and Disneyplus.com showed consistent activity. Spectrum.com and Fubo.tv experienced varied trends.
Competitor Count for US Telecommunications Television and Streaming Services
Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month.
| Date | Competitor Count |
|---|---|
| 2026/05/01 | 118 |
| 2026/05/02 | 108 |
| 2026/05/03 | 119 |
| 2026/05/04 | 120 |
| 2026/05/05 | 124 |
| 2026/05/06 | 127 |
| 2026/05/07 | 121 |
| 2026/05/08 | 127 |
| 2026/05/09 | 129 |
| 2026/05/10 | 128 |
| 2026/05/11 | 142 |
| 2026/05/12 | 149 |
| 2026/05/13 | 145 |
| 2026/05/14 | 149 |
| 2026/05/15 | 127 |
| 2026/05/16 | 143 |
| 2026/05/17 | 146 |
| 2026/05/18 | 140 |
| 2026/05/19 | 139 |
| 2026/05/20 | 141 |
| 2026/05/21 | 141 |
| 2026/05/22 | 139 |
| 2026/05/23 | 139 |
| 2026/05/24 | 141 |
| 2026/05/25 | 152 |
| 2026/05/26 | 165 |
| 2026/05/27 | 150 |
| 2026/05/28 | 152 |
| 2026/05/29 | 142 |
| 2026/05/30 | 143 |
| 2026/05/31 | 146 |
Copyright © Adthena. All rights reserved.
May saw a dynamic shift in distinct advertisers, starting at 118 and peaking at 165. The month concluded with a stable 146, reflecting a vibrant advertising landscape.
