US Telecommunications Television and Streaming Services - PPC Market Share Analysis March 2026

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the US Television and Streaming Services category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Television and Streaming Services – US

Google AI Overview visibility for Telecommunications Television and Streaming Services US

See how often AIOs appear and how search intent is distributed across buying signals.

AIO Frequency

How often a Google AI overview appears on search terms relevant to this category.

Frequency Percentage
Frequency 41.4594910196
58.5405089804
41%

Complex Query Frequency

A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.

Frequency Percentage
Frequency 38
62
38%

Search Intent Distribution

Breakdown of search queries by their underlying goal.

Intent Distribution
Investigational 9%
Transactional 14%
Navigational 13%
Seasonal 0%
Local 1%
Problem Solving 4%

Copyright © Adthena. All rights reserved.

Market Exposure

Share of Clicks for top 10 US Telecommunications Television and Streaming Services brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

Share of Clicks - Last month
Share of Clicks - Last month
Domain Share of clicks
tv.youtube.com 19.86
disneyplus.com 17.01
directv.com 13.24
paramountplus.com 10.59
sling.com 7.3
amazon.com 6.95
hulu.com 6.23
pluto.tv 4.26
fubo.tv 3.52
xfinity.com 1.54
others 9.5
  • tv.youtube.com - 19.86%
  • disneyplus.com - 17.01%
  • directv.com - 13.24%
  • paramountplus.com - 10.59%
  • sling.com - 7.3%
  • amazon.com - 6.95%
  • hulu.com - 6.23%
  • pluto.tv - 4.26%
  • fubo.tv - 3.52%
  • xfinity.com - 1.54%
  • others - 9.5%

Copyright © Adthena. All rights reserved.

In the competitive landscape of Google PPC, tv.youtube.com leads with 19.86% click share, followed by disneyplus.com at 17.01%. Notably, ‘others’ collectively hold 9.5%, showcasing diverse competition.

Market Exposure

Share of Spend for the top 10 US Telecommunications Television and Streaming Services brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

Share of Spend - Last Month
Share of Spend - Last Month
Date directv.com tv.youtube.com disneyplus.com fubo.tv paramountplus.com hulu.com xfinity.com spectrum.com sling.com frndlytv.com
2026/03/01 24.96% 8.16% 4.3% 9.33% 9.48% 6.96% 3.34% 3.75% 5.54% 5.72%
2026/03/02 26.26% 8.94% 5.1% 6.4% 8.25% 9.9% 2.52% 3.2% 4.28% 10.32%
2026/03/03 26.24% 10.21% 4.78% 5.84% 8.53% 7.21% 3.31% 3.73% 5.14% 8.59%
2026/03/04 29% 10.23% 4.77% 8.83% 7.28% 9.19% 2.78% 3.58% 4.3% 6.74%
2026/03/05 27.76% 10.52% 6.66% 7.31% 8.39% 5.13% 3.12% 5.37% 4.54% 5.37%
2026/03/06 32.09% 9.14% 5.44% 11.5% 7.86% 3.87% 3.49% 3.85% 6.3% 1.55%
2026/03/07 31.18% 7.46% 5.67% 9.02% 8.8% 3.07% 3.46% 4.12% 10.32% 3.3%
2026/03/08 25.06% 7.51% 8.44% 14.59% 11.1% 2.78% 4.63% 0.81% 8.81% 1.39%
2026/03/09 20.88% 8.59% 5.87% 9.01% 10.51% 6.3% 3.89% 5.3% 6.45% 6.33%
2026/03/10 24.72% 12.24% 6.05% 9.79% 10.73% 3.99% 5.16% 4.67% 4.03% 4.5%
2026/03/11 25.62% 12.93% 5.82% 5.95% 7.32% 3.16% 4.94% 5.22% 4.15% 7.68%
2026/03/12 25.89% 3.94% 10.29% 7.95% 10.47% 3.93% 5.15% 6.25% 3.31% 8%
2026/03/13 27.39% 9.11% 5.8% 8.12% 8.4% 3.89% 5.16% 5.72% 4.21% 5.21%
2026/03/14 28.22% 6.84% 8.01% 8.55% 8.15% 8.06% 2.96% 4.08% 5.12% 6.14%
2026/03/15 23.74% 11.23% 6.55% 10.17% 10.43% 3.49% 4.6% 5.37% 6.17% 4.82%
2026/03/16 27.03% 11.09% 6.53% 8.92% 9.77% 4.03% 5.8% 4.56% 4.8% 4.09%
2026/03/17 26.02% 14.64% 6.32% 9.41% 7.35% 3.07% 4.46% 3.59% 4.54% 4.24%
2026/03/18 24.77% 10.63% 11.24% 6.92% 9.64% 3.61% 3.49% 5.09% 4.58% 5.07%
2026/03/19 25.91% 8.08% 7.69% 6.64% 6.98% 4.44% 3.64% 3.29% 11.32% 4.59%
2026/03/20 23.05% 8.08% 8.42% 6.98% 7.93% 5.93% 3.39% 3.53% 13.96% 5.85%
2026/03/21 21.93% 6.92% 6.54% 7.95% 14.14% 8.45% 3.08% 2.51% 10.59% 8.47%
2026/03/22 22.84% 5.63% 8.2% 10.82% 13.8% 6.7% 3.67% 2.87% 10.77% 6.23%
2026/03/23 18.51% 8.3% 7.6% 12.83% 12.64% 12.77% 3.6% 3.4% 3.34% 5.73%
2026/03/24 19.01% 9.99% 6.73% 8.28% 10.16% 10.73% 4.53% 5.15% 4.17% 6.7%
2026/03/25 21.03% 12.97% 9.97% 4.51% 11.42% 14.88% 3.64% 2.86% 3.25% 0.02%
2026/03/26 19.98% 12.04% 11.43% 6.46% 11.29% 16.41% 4.01% 2.41% 3.01% 0.25%
2026/03/27 23.2% 10.19% 7.4% 12.86% 9.06% 11.61% 4.64% 2.16% 4.39% 0.24%
2026/03/28 19.12% 9.98% 7.96% 14.78% 7.99% 13.07% 4.42% 2.99% 3.75% 0.85%
2026/03/29 20.42% 9.74% 6.73% 16.94% 8.73% 8.88% 5.94% 3% 5.36% 2.95%
2026/03/30 26.03% 11.03% 5.9% 8.18% 8.37% 12.42% 5.48% 2.64% 4.14% 1.45%
2026/03/31 32.65% 10.2% 9.66% 9.05% 6.81% 6.68% 6.12% 4.64% 1.76% 0.86%
  • directv.com
  • tv.youtube.com
  • disneyplus.com
  • fubo.tv
  • paramountplus.com
  • hulu.com
  • xfinity.com
  • spectrum.com
  • sling.com
  • frndlytv.com

Copyright © Adthena. All rights reserved.

In March 2026, Directv.com led with fluctuating spend, peaking at 32.65%. Tv.youtube.com saw a mid-month surge, while Disneyplus.com had a steady rise. Fubo.tv and Paramountplus.com showed consistent activity. Hulu.com spiked late month. Xfinity.com and Spectrum.com remained stable. Sling.com and Frndlytv.com had varied trends.

Market Exposure

Competitor Count for US Telecommunications Television and Streaming Services

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

Competitor Count - Last month
Competitor Count - Last month
Date Competitor Count
2026/03/01 118
2026/03/02 115
2026/03/03 115
2026/03/04 127
2026/03/05 125
2026/03/06 123
2026/03/07 122
2026/03/08 118
2026/03/09 110
2026/03/10 112
2026/03/11 115
2026/03/12 114
2026/03/13 119
2026/03/14 107
2026/03/15 115
2026/03/16 112
2026/03/17 124
2026/03/18 116
2026/03/19 114
2026/03/20 116
2026/03/21 106
2026/03/22 110
2026/03/23 116
2026/03/24 117
2026/03/25 113
2026/03/26 107
2026/03/27 107
2026/03/28 111
2026/03/29 108
2026/03/30 117
2026/03/31 111

Copyright © Adthena. All rights reserved.

March saw fluctuating advertiser numbers, peaking at 127 on March 4th. The month concluded with 111 advertisers, reflecting a dynamic landscape.

Campaign Efficiency

Market Loss & Market Gains for US Telecommunications Television and Streaming Services

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

Market Loss & Market Gains - Last month
Market Loss & Market Gains - Last month
Name Market Trend
hulu.com 4.98%
fubo.tv 0.39%
amcplus.com 0.22%
siriusxm.com 0.13%
paramountplus.com 0.1%
tv.youtube.com -0.38%
frndlytv.com -0.47%
pluto.tv -0.68%
directv.com -1.5%
amazon.com -1.51%

Copyright © Adthena. All rights reserved.

Hulu.com surged with a 4.98% click share increase, while amazon.com dropped by 1.51%.

Campaign Efficiency

US Telecommunications Television and Streaming Services Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

Date directv.com disneyplus.com tv.youtube.com fubo.tv hulu.com amazon.com paramountplus.com sling.com pluto.tv frndlytv.com
2026/03/01 22.29% 11.66% 9.33% 9.21% 7.32% 7.19% 6.23% 6.82% 1.89% 5.26%
2026/03/02 21.71% 10.88% 10.05% 6.6% 10.35% 6.39% 5.84% 6.14% 1.67% 8.72%
2026/03/03 22.69% 12.19% 11.44% 5.26% 7.87% 4.56% 6.06% 6.69% 1.78% 8.41%
2026/03/04 21.79% 11.97% 11.22% 8.73% 10.98% 5.41% 5% 5.79% 2.55% 5.73%
2026/03/05 21.77% 11.87% 12.05% 8.92% 5.64% 5.52% 5.77% 5.98% 2.71% 4.92%
2026/03/06 25.43% 11.98% 9.94% 11.33% 4.07% 6.66% 5.47% 8.82% 2.02% 1.85%
2026/03/07 24.46% 12.53% 8.82% 10.94% 2.95% 7.15% 5.47% 11.96% 2.12% 2.82%
2026/03/08 20.71% 16.36% 9.2% 13.13% 2.85% 5.69% 6.76% 11.96% 1.32% 1.39%
2026/03/09 18.13% 12.05% 10.11% 8.57% 6.64% 6.62% 6.31% 7.96% 2.66% 6.13%
2026/03/10 20.83% 13.09% 13.15% 10.61% 4.33% 5.46% 6.42% 6.5% 3.9% 4.8%
2026/03/11 20.25% 14.75% 14.26% 7.27% 3.22% 5.02% 4.32% 6.05% 3.4% 7.55%
2026/03/12 22.19% 16.82% 4.36% 6.78% 4.36% 7.96% 7.14% 5.21% 2.73% 8.11%
2026/03/13 22.19% 14.06% 10.1% 6.97% 4.08% 6.28% 5.85% 6.31% 3.08% 5.83%
2026/03/14 20.76% 14.66% 8.32% 8.83% 6.65% 6.31% 5.76% 7.77% 1.81% 5.56%
2026/03/15 21.18% 12.72% 12.33% 9.95% 3.73% 5.9% 6.66% 8.74% 2.47% 4.29%
2026/03/16 20.93% 13.78% 14.8% 8.78% 3.72% 6.1% 6.08% 6.64% 2.73% 4.21%
2026/03/17 20.2% 12.68% 17.47% 10.08% 3.08% 5.49% 4.75% 6.96% 2.59% 3.34%
2026/03/18 18.05% 19.06% 12.07% 8.36% 3.33% 5.37% 6.76% 7.21% 2.34% 2.88%
2026/03/19 19.92% 14.49% 9.39% 6.9% 5.07% 6.09% 4.75% 13.06% 3.48% 3.82%
2026/03/20 17.92% 14.75% 9.5% 7.35% 5.18% 4.09% 5.86% 15.68% 2.93% 5.94%
2026/03/21 16.3% 11.75% 7.93% 9.95% 6.1% 4.92% 11.5% 13.47% 2.7% 6.97%
2026/03/22 17.76% 12.46% 7.31% 12.33% 5.22% 2.2% 11.75% 14.28% 1.21% 6.39%
2026/03/23 15.09% 14.68% 9.98% 13.02% 9.81% 3.55% 10.77% 4.62% 1.57% 4.73%
2026/03/24 16.79% 13.49% 12.64% 5.78% 7.94% 4.85% 8.99% 5.82% 2.07% 6.15%
2026/03/25 15.69% 17.64% 15.68% 3.76% 10.32% 8.58% 8.22% 4.88% 2.86% 0.02%
2026/03/26 17.83% 17.21% 15.72% 5.02% 11.34% 4.89% 9.16% 4.51% 2.09% 0.3%
2026/03/27 19.11% 12.19% 12.65% 13.14% 8.56% 7.01% 6.32% 6.82% 2.42% 0.28%
2026/03/28 17.01% 13.08% 10.38% 14.88% 9.76% 6.12% 5.65% 5.78% 1.76% 0.97%
2026/03/29 17.21% 12.32% 11.19% 18.39% 5.58% 3.72% 6.18% 8.12% 1.67% 2.77%
2026/03/30 23.61% 12.96% 14.04% 8.88% 8.63% 4.75% 5.79% 6.01% 1.79% 1.49%
2026/03/31 27.22% 17.33% 11.67% 8.39% 6.15% 5.17% 4.66% 2.76% 2.64% 1.14%
  • directv.com
  • disneyplus.com
  • tv.youtube.com
  • fubo.tv
  • hulu.com
  • amazon.com
  • paramountplus.com
  • sling.com
  • pluto.tv
  • frndlytv.com

Copyright © Adthena. All rights reserved.

In March 2026, Directv.com led with fluctuating impressions, peaking at 27.22%. Disneyplus.com saw a mid-month surge, ending at 17.33%. Tv.youtube.com and Fubo.tv had varied trends, closing at 11.67% and 8.39%, respectively.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for US Telecommunications Television and Streaming Services

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

Google Text Ad Copy Insights & Creative Trends for US Telecommunications Television and Streaming Services - Last month
  1. 1
    Get them both — Disney+ & Hulu - Get the perfect streaming pair https://www.disneyplus.com

    Get the best of Disney+ and Hulu together for a price you'll love. Choose the bundle that’s right for you and find something for everyone to stream.

  2. 2
    The most affordable Live TV streaming service https://join.frndlytv.com

    Watch Hallmark, A&E, HISTORY, and more. Start your 7-day free trial today

  3. 3
    Why Pay Extra For Cable? - Start Your fuboTV Free Trial https://www.fubo.tv

    Say goodbye to cable with fuboTV. Watch over 100 live channels streaming on any device. No contracts. No fees. Cancel anytime. Cancel anytime.

  4. 4
    Mike & Nick & Nick & Alice | Now Streaming | Only on Hulu https://www.hulu.com

    Now Streaming on Hulu and with Hulu on Disney+. A time-traveling, double-crossing, a**-kicking comedy!

  5. 5
    YouTube TV | Watch live sports and shows https://tv.youtube.com

    Free trials for new users only. Additional terms and restrictions apply. Cancel anytime. Sign up and start streaming your favorite shows and sports today. Watch on Multiple Devices. Try It Now.

Copyright © Adthena. All rights reserved.

In the competitive streaming landscape, Disney+ and Hulu captivate with their enticing bundle offer, promising diverse content for all. Frndly TV highlights affordability, while fuboTV and YouTube TV emphasize flexibility and live sports. Hulu’s unique comedy series adds a creative twist, showcasing varied entertainment options.

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