US Telecommunications Television and Streaming Services - PPC Market Share Analysis April 2026

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the US Television and Streaming Services category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Television and Streaming Services – US

Google AI Overview visibility for Telecommunications Television and Streaming Services US

See how often AIOs appear and how search intent is distributed across buying signals.

AIO Frequency

How often a Google AI overview appears on search terms relevant to this category.

Frequency Percentage
Frequency 33.0001480527
66.9998519473
33%

Complex Query Frequency

A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.

Frequency Percentage
Frequency 36
64
36%

Search Intent Distribution

Breakdown of search queries by their underlying goal.

Intent Distribution
Investigational 8%
Transactional 14%
Navigational 15%
Seasonal 0%
Local 1%
Problem Solving 3%

Copyright © Adthena. All rights reserved.

Market Exposure

Share of Clicks for top 10 US Telecommunications Television and Streaming Services brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

Share of Clicks - Last month
Share of Clicks - Last month
Domain Share of clicks
hulu.com 17.68
tv.youtube.com 14.4
directv.com 14.29
disneyplus.com 13.41
amazon.com 8.26
paramountplus.com 7.74
pluto.tv 4.97
sling.com 4.56
fubo.tv 3.86
peacocktv.com 1.77
others 9.06
  • hulu.com - 17.68%
  • tv.youtube.com - 14.4%
  • directv.com - 14.29%
  • disneyplus.com - 13.41%
  • amazon.com - 8.26%
  • paramountplus.com - 7.74%
  • pluto.tv - 4.97%
  • sling.com - 4.56%
  • fubo.tv - 3.86%
  • peacocktv.com - 1.77%
  • others - 9.06%

Copyright © Adthena. All rights reserved.

In the competitive landscape of Google PPC, Hulu leads with 17.68% click share, followed by YouTube TV at 14.4%. Others collectively hold 9.06%, showcasing diverse advertiser presence.

Market Exposure

Share of Spend for the top 10 US Telecommunications Television and Streaming Services brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

Share of Spend - Last Month
Share of Spend - Last Month
Date hulu.com directv.com disneyplus.com paramountplus.com tv.youtube.com sling.com fubo.tv spectrum.com xfinity.com forbes.com
2026/04/01 21.06% 24.85% 5.67% 5.63% 6.47% 1.17% 8.12% 5.44% 5.07% 1.24%
2026/04/02 18.77% 22.77% 4.31% 4.65% 4.47% 1.74% 5.98% 4.44% 5.25% 8.27%
2026/04/03 17.53% 22.8% 4.23% 5.63% 6.1% 3.64% 10.43% 4.75% 3.66% 7.5%
2026/04/04 18.33% 27.03% 3.99% 5.54% 4.85% 6.47% 8% 4.58% 3.6% 5.55%
2026/04/05 13.68% 23.87% 4.92% 4.2% 4.78% 11.23% 11.81% 4.6% 4.19% 2.08%
2026/04/06 8.76% 30.23% 5.24% 5.33% 3.03% 8.24% 10.95% 4.73% 3.58% 1.33%
2026/04/07 18.02% 27.89% 6.05% 5.66% 5.6% 2.83% 9.65% 4.96% 4.05% 5.24%
2026/04/08 16.51% 26.62% 6.81% 5.61% 6.87% 2.02% 10.49% 6.05% 2.47% 3.47%
2026/04/09 19.06% 27% 7.69% 5.2% 4.13% 3.7% 10.12% 4.01% 4.42% 3.69%
2026/04/10 20.68% 26.61% 8.46% 5.94% 5.66% 2.11% 7.06% 5.01% 4.49% 0.6%
2026/04/11 20.27% 27.89% 7.19% 5.48% 3.23% 2.7% 9.28% 3.74% 2.07% 3.41%
2026/04/12 28.4% 24.64% 4.63% 5.28% 2.35% 2.37% 8.48% 4.45% 3.37% 4.28%
2026/04/13 15.54% 32.85% 5.6% 5.95% 4.43% 1.7% 7.9% 5.31% 5.75% 1.88%
2026/04/14 13.88% 27.28% 8.5% 5.99% 6.32% 1.48% 2.98% 4.88% 4.04% 0.46%
2026/04/15 17.55% 23.08% 7.56% 5.21% 7.4% 1.38% 4.09% 5.02% 3.77% 3.37%
2026/04/16 18.15% 29.32% 8.03% 5.44% 5.95% 1.02% 5.82% 5.76% 3.19% 0.05%
2026/04/17 25.49% 19.38% 6.25% 6.78% 5.79% 1.75% 3.12% 3.92% 3.7% 0.04%
2026/04/18 19.76% 25.82% 5.88% 5.19% 6.11% 3.76% 8.2% 4.92% 3.34% 2.8%
2026/04/19 17.88% 26.93% 3.92% 4.88% 5.11% 4.73% 14.51% 5.27% 4.46% 0.55%
2026/04/20 18.1% 23.14% 6.5% 4.8% 8.7% 2.68% 8.7% 4.28% 3.99% 0.07%
2026/04/21 15.88% 28.58% 6.06% 5.4% 7.65% 2.01% 9.6% 3.08% 3.9% 2.05%
2026/04/22 22.51% 19.51% 7.84% 6.03% 7.59% 2.85% 10.18% 3.53% 3.67% 0.07%
2026/04/23 19.13% 26.44% 5.73% 6.21% 8.72% 3.13% 9.52% 3.62% 3.15% 0.09%
2026/04/24 17.57% 21.67% 7.98% 5.4% 7.43% 4.36% 10.42% 5.13% 2.47% 0.1%
2026/04/25 22.84% 19.14% 6.52% 3.66% 5.25% 8.42% 14.52% 5.85% 2.84% 0.15%
2026/04/26 24.11% 18.76% 7.59% 4.08% 6.35% 7.51% 9.92% 3.36% 2.94% 2.01%
2026/04/27 28.1% 15.21% 5.12% 6.71% 7.57% 4.62% 7.47% 3.13% 3.82% 0.19%
2026/04/28 27.62% 14.2% 7.89% 7.84% 5.92% 3.11% 3.93% 3.7% 3.54% 0.21%
2026/04/29 23.74% 19.32% 5.93% 5.57% 5.53% 3.29% 6.74% 2.51% 3.28% 3.68%
2026/04/30 25.2% 14.6% 8.06% 7.41% 5.6% 3.94% 3.73% 3.37% 2.95% 0.04%
  • hulu.com
  • directv.com
  • disneyplus.com
  • paramountplus.com
  • tv.youtube.com
  • sling.com
  • fubo.tv
  • spectrum.com
  • xfinity.com
  • forbes.com

Copyright © Adthena. All rights reserved.

April saw Hulu’s spend share fluctuate, peaking at 28.4% on the 12th. DirecTV led early, but declined, ending at 14.6%. Disney+ and Paramount+ showed steady growth, while Sling and Fubo had notable spikes. Spectrum and Xfinity remained stable. Forbes had minimal impact.

Market Exposure

Competitor Count for US Telecommunications Television and Streaming Services

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

Competitor Count - Last month
Competitor Count - Last month
Date Competitor Count
2026/04/01 112
2026/04/02 123
2026/04/03 131
2026/04/04 130
2026/04/05 125
2026/04/06 127
2026/04/07 127
2026/04/08 118
2026/04/09 126
2026/04/10 118
2026/04/11 116
2026/04/12 117
2026/04/13 123
2026/04/14 120
2026/04/15 126
2026/04/16 118
2026/04/17 127
2026/04/18 121
2026/04/19 124
2026/04/20 126
2026/04/21 118
2026/04/22 116
2026/04/23 116
2026/04/24 113
2026/04/25 107
2026/04/26 106
2026/04/27 115
2026/04/28 109
2026/04/29 111
2026/04/30 111

Copyright © Adthena. All rights reserved.

April began with 112 advertisers, peaking at 131 by the 3rd. A decline followed, ending the month at 111.

Campaign Efficiency

Market Loss & Market Gains for US Telecommunications Television and Streaming Services

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

Market Loss & Market Gains - Last month
Market Loss & Market Gains - Last month
Name Market Trend
tv.youtube.com 3.15%
hulu.com 1.31%
disneyplus.com 0.43%
philo.com 0.36%
amcplus.com 0.23%
xfinity.com -0.24%
amazon.com -0.46%
spectrum.com -0.56%
forbes.com -0.61%
directv.com -2.93%

Copyright © Adthena. All rights reserved.

In the past month, tv.youtube.com surged by 3.15%, while hulu.com gained 1.31%. Conversely, directv.com dropped by 2.93%, and forbes.com fell by 0.61%.

Campaign Efficiency

US Telecommunications Television and Streaming Services Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

Date hulu.com disneyplus.com directv.com tv.youtube.com paramountplus.com sling.com amazon.com fubo.tv pluto.tv spectrum.com
2026/04/01 15.68% 10.75% 21.78% 9.95% 5.07% 2.19% 4.5% 8.09% 1.94% 2.58%
2026/04/02 14.63% 7.39% 20.38% 7.72% 4.23% 3.57% 8.79% 6.49% 3.2% 2.46%
2026/04/03 11.87% 9.1% 21.11% 8.96% 3.96% 5.65% 9.02% 10.52% 2.6% 2.38%
2026/04/04 14.12% 8.43% 25.31% 7.23% 4.28% 9.1% 6.11% 8.61% 2.01% 2.8%
2026/04/05 10.49% 8.62% 23.17% 5.57% 3.04% 11.71% 4.86% 13.43% 2.33% 2.39%
2026/04/06 7.7% 9.34% 26.39% 4.28% 4.02% 9.57% 4.07% 10.02% 2.83% 3.21%
2026/04/07 13.33% 11.1% 26.63% 7.98% 4.17% 4.62% 5.82% 10.47% 2.98% 3.08%
2026/04/08 12.24% 12.32% 25.31% 9.6% 4.77% 3.4% 4.97% 10.04% 2.95% 3.25%
2026/04/09 15.2% 11.5% 26.26% 5.71% 4.55% 6.12% 4.22% 9.24% 3.27% 2.55%
2026/04/10 14.28% 13.45% 25.33% 7.5% 4.91% 3.77% 7.05% 6.62% 3.59% 2.65%
2026/04/11 14.19% 12.04% 25.9% 4.63% 4.72% 4.73% 8.91% 9.26% 3.13% 1.83%
2026/04/12 21.12% 5.67% 22.4% 4.02% 4.6% 4.64% 12.29% 7.64% 2.22% 2.11%
2026/04/13 12.51% 8.38% 31.52% 6.32% 5.11% 3.21% 4.37% 8.43% 3.76% 3.04%
2026/04/14 10.66% 13.74% 23.48% 7.14% 4.72% 2.33% 7.77% 4.22% 3.4% 2.2%
2026/04/15 12.38% 12.22% 20.48% 10.17% 4.71% 2.83% 4.66% 3.65% 3.9% 2.47%
2026/04/16 11.23% 14.4% 26.27% 8.16% 4.18% 1.88% 7.69% 5.37% 4.21% 2.59%
2026/04/17 15.03% 10.61% 17.4% 8.45% 5.44% 3.06% 8.87% 3.87% 4.22% 1.99%
2026/04/18 13.47% 10.53% 25.56% 7.9% 4.4% 5.84% 3.15% 11.13% 2.01% 2.46%
2026/04/19 12.59% 7.29% 25.27% 6.46% 4.17% 5.31% 5.96% 16.06% 2.65% 2.8%
2026/04/20 10.97% 9.54% 21.24% 10.07% 3.45% 4.56% 9.18% 10.21% 2.88% 2.26%
2026/04/21 10.67% 11.64% 24.34% 10.37% 4.39% 3.14% 6.36% 10.45% 2.57% 1.57%
2026/04/22 15.11% 12.1% 18.65% 9.06% 5.16% 4.63% 6.39% 10.55% 2.31% 1.73%
2026/04/23 12.16% 9.9% 24.82% 10.92% 4.71% 5.05% 5.66% 10.09% 2.36% 1.8%
2026/04/24 11.63% 12.46% 18.11% 9.87% 4.25% 6.84% 7.03% 9.81% 2.79% 2.71%
2026/04/25 14.7% 9.9% 16.25% 7.34% 2.75% 10.61% 5.92% 18.06% 2.17% 3.26%
2026/04/26 15.49% 12.16% 15.33% 8.88% 3.12% 9.02% 7.65% 11.9% 2.83% 1.84%
2026/04/27 17.47% 9.6% 15.66% 10.51% 5.23% 5.75% 6.27% 8.52% 3.44% 1.27%
2026/04/28 17.96% 13.37% 15.88% 7.08% 5.97% 4.64% 5.43% 5.39% 4.27% 2.3%
2026/04/29 15.3% 12.69% 18.13% 8.49% 4.69% 4.76% 5.53% 8.26% 3.73% 0.99%
2026/04/30 17.1% 15.84% 11.8% 7.18% 6.33% 6.06% 5.27% 4.19% 3.99% 1.81%
  • hulu.com
  • disneyplus.com
  • directv.com
  • tv.youtube.com
  • paramountplus.com
  • sling.com
  • amazon.com
  • fubo.tv
  • pluto.tv
  • spectrum.com

Copyright © Adthena. All rights reserved.

April saw Hulu’s impression share fluctuate, peaking at 21.12% mid-month. Disney+ experienced a steady rise, ending at 15.84%. DirecTV led consistently, despite a dip to 11.8%. YouTube TV and others showed varied trends.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for US Telecommunications Television and Streaming Services

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

Google Text Ad Copy Insights & Creative Trends for US Telecommunications Television and Streaming Services - Last month
  1. 1
    Bundle Disney+ and Hulu | Get the perfect streaming pair https://www.disneyplus.com

    Get the best of Disney+ and Hulu together for a price you'll love. Bundle Disney+ and Hulu together and...

  2. 2
    Why Pay Extra For Cable? | Start Your fuboTV Free Trial https://www.fubo.tv

    Say goodbye to cable with fuboTV. Watch over 100 live channels streaming on any device. No contracts. No fees. Cancel anytime. Cancel anytime.

  3. 3
    Hulu Plus Live TV https://www.hulu.com

    Get Live TV on Hulu — Get 95+ Channels, Hulu, Disney+ and ESPN, When You Get Hulu + Live TV for Just $89.99/mo.

  4. 4
    Philo - Stream Live and On-Demand TV https://www.philo.com

    Not your average cable network, Philo TV is on a mission to bring you affordable TV.

  5. 5
    YouTube TV https://tv.youtube.com

    Watch live sports and shows — Free trials for new users only. Additional terms and restrictions apply. Cancel anytime. Your TV needs in one place. Live sports, movies, and more. Get YouTube TV. Watch on Multiple Devices.

Copyright © Adthena. All rights reserved.

In the competitive world of streaming services, Disney+ and Hulu captivate with their enticing bundle offer, promising value and variety. FuboTV challenges traditional cable with its no-contract, device-friendly streaming. Hulu Plus Live TV combines extensive channel options with popular streaming services. Philo emphasizes affordability, while YouTube TV highlights flexibility and comprehensive content access.

Frequently Asked Questions

Customer Success Stories

Get the full picture

See this data specific to your brand performance

The data on this page is just a sample of the billions of data points we hold at Adthena. The insights generated by Ask Arlo, leverage real-time GenAI to answer questions about your search data.

Our search consultants can introduce you to Whole Market View data that is specific to your organization, based on the size of the relevant search term and competitor universe, and the locations that you need monitoring.

Related reports