US Telecommunications Television and Streaming Services - PPC Market Share Analysis June 2026

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the US Television and Streaming Services category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Television and Streaming Services – US

Google AI Overview visibility for Telecommunications Television and Streaming Services US

See how often AIOs appear and how search intent is distributed across buying signals.

AIO Frequency

How often a Google AI overview appears on search terms relevant to this category.

Frequency Percentage
Frequency 47.3051827781
52.6948172219
47%

Complex Query Frequency

A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.

Frequency Percentage
Frequency 35
65
35%

Search Intent Distribution

Breakdown of search queries by their underlying goal.

Intent Distribution
Investigational 8%
Transactional 14%
Navigational 19%
Seasonal 0%
Local 1%
Problem Solving 4%

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Market Exposure

Share of Clicks for top 10 US Telecommunications Television and Streaming Services brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

Share of Clicks - Last month
Share of Clicks - Last month
Domain Share of clicks
disneyplus.com 19.87
directv.com 14.72
amazon.com 11.36
hulu.com 8.9
paramountplus.com 7.91
tv.youtube.com 7.45
sling.com 7.16
pluto.tv 4.21
philo.com 2.89
xfinity.com 2.59
others 12.94
  • disneyplus.com - 19.87%
  • directv.com - 14.72%
  • amazon.com - 11.36%
  • hulu.com - 8.9%
  • paramountplus.com - 7.91%
  • tv.youtube.com - 7.45%
  • sling.com - 7.16%
  • pluto.tv - 4.21%
  • philo.com - 2.89%
  • xfinity.com - 2.59%
  • others - 12.94%

Copyright © Adthena. All rights reserved.

Disneyplus.com leads with 19.87% click share, followed by directv.com at 14.72%. Others collectively hold 12.94%, showcasing diverse competition.

Market Exposure

Share of Spend for the top 10 US Telecommunications Television and Streaming Services brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

Share of Spend - Last Month
Share of Spend - Last Month
Date directv.com sling.com disneyplus.com forbes.com xfinity.com philo.com spectrum.com hulu.com frndlytv.com fubo.tv
2026/06/01 21.81% 8.77% 5.27% 3.65% 4.32% 8.84% 2.98% 16.66% 3.84% 5.54%
2026/06/02 20.19% 5.04% 5.04% 1.23% 5.61% 10.81% 2.88% 14.5% 5.16% 6.8%
2026/06/03 21.92% 8.32% 5.74% 3.71% 6.84% 7.18% 4.41% 13.07% 5.7% 2.5%
2026/06/04 24.87% 7.93% 5.52% 4.23% 4.03% 9.62% 3.39% 9.47% 3.28% 5.69%
2026/06/05 22.68% 9.21% 7.64% 7.32% 5.43% 6.72% 7.1% 6.43% 4% 2.79%
2026/06/06 22.93% 13% 8.04% 5.37% 5.66% 3.48% 3.79% 6.85% 6.87% 4.76%
2026/06/07 21.4% 9.75% 5.97% 4.52% 5.27% 4.77% 5.07% 8.68% 9.81% 6.95%
2026/06/08 22.04% 12.04% 7.91% 2.71% 4.8% 7.4% 5.02% 10.66% 3.56% 4%
2026/06/09 19.65% 9.16% 6.87% 3.03% 7.03% 8.46% 5.09% 6.26% 4.91% 9.6%
2026/06/10 18.52% 10.79% 10.71% 2.61% 6.74% 7.5% 5.84% 7.99% 4.88% 4.42%
2026/06/11 19.23% 10.95% 5.65% 1.65% 7.9% 9.48% 7.2% 7.69% 4.19% 5.21%
2026/06/12 21.04% 11.53% 9.37% 1.42% 7.42% 7.66% 5.48% 7.96% 2.81% 6.62%
2026/06/13 18.84% 12.7% 8.67% 1.64% 5.09% 9.82% 4.48% 6.35% 3.44% 12.81%
2026/06/14 20.24% 13.6% 7.52% 0.84% 6.28% 12.74% 4.19% 7.3% 2.78% 9.02%
2026/06/15 17.41% 8.63% 6.04% 1.06% 5.62% 9.92% 4.99% 14.66% 3.32% 2.75%
2026/06/16 24.68% 5.48% 4.02% 2.55% 5.04% 14.2% 4.27% 9.4% 1.71% 4.8%
2026/06/17 25.97% 7.79% 5.47% 1.69% 6.12% 9.02% 5.83% 7% 2.58% 4.09%
2026/06/18 26.23% 8.51% 5.86% 5.97% 7.58% 5.41% 4.32% 13.8% 4.75% 0.53%
2026/06/19 27.94% 4.8% 5.9% 8.79% 6.58% 4.78% 8.82% 8.78% 0.03% 0.25%
2026/06/20 24.01% 4.86% 5.74% 9.73% 6.71% 6.18% 5.21% 10.78% 2.89% 0.65%
2026/06/21 24.16% 8.27% 6.63% 8.7% 6.9% 6.26% 7.32% 9.84% 2.2% 1.63%
2026/06/22 20.67% 5.96% 8.55% 7.69% 5.55% 2.83% 7.95% 12.01% 1.82% 0.88%
2026/06/23 21.51% 6.35% 6.34% 6.91% 4.9% 4.2% 5.96% 17.03% 1.99% 1.49%
2026/06/24 18.14% 3.65% 6.14% 5.91% 5.91% 3.24% 7.72% 18.13% 2.06% 0.27%
2026/06/25 18.97% 8% 5.84% 3.75% 6.59% 5.2% 8.9% 15.28% 0.6% 0.21%
2026/06/26 19.5% 8.71% 6.29% 9.2% 5.42% 2.81% 8.24% 12.74% 2.58% 1.52%
2026/06/27 15.69% 10.86% 7.08% 7.42% 3.86% 3.96% 7.23% 20.71% 3.69% 0.28%
2026/06/28 19.3% 7.33% 6.99% 6.86% 4.98% 4.1% 11.44% 18.27% 3.56% 1.46%
2026/06/29 21.22% 10.56% 9.25% 8.69% 5.62% 3.06% 7.57% 6.91% 4.1% 0.15%
2026/06/30 25.36% 12.3% 8.87% 7.25% 6.04% 6% 5.41% 4.44% 0.98% 0.85%
  • directv.com
  • sling.com
  • disneyplus.com
  • forbes.com
  • xfinity.com
  • philo.com
  • spectrum.com
  • hulu.com
  • frndlytv.com
  • fubo.tv

Copyright © Adthena. All rights reserved.

In June 2026, Directv.com led with fluctuating spend, peaking mid-month. Sling.com and Disneyplus.com showed steady growth, while Hulu.com surged late. Forbes.com and Xfinity.com maintained moderate levels. The month concluded with Directv.com dominating.

Market Exposure

Competitor Count for US Telecommunications Television and Streaming Services

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

Competitor Count - Last month
Competitor Count - Last month
Date Competitor Count
2026/06/01 156
2026/06/02 150
2026/06/03 150
2026/06/04 146
2026/06/05 157
2026/06/06 147
2026/06/07 153
2026/06/08 148
2026/06/09 149
2026/06/10 147
2026/06/11 142
2026/06/12 141
2026/06/13 134
2026/06/14 133
2026/06/15 140
2026/06/16 136
2026/06/17 135
2026/06/18 131
2026/06/19 114
2026/06/20 114
2026/06/21 115
2026/06/22 114
2026/06/23 114
2026/06/24 120
2026/06/25 113
2026/06/26 115
2026/06/27 107
2026/06/28 107
2026/06/29 112
2026/06/30 112

Copyright © Adthena. All rights reserved.

June began with 156 advertisers, fluctuating throughout the month. A notable decline occurred mid-month, reaching a low of 107 on June 27. The month concluded with 112 advertisers.

Campaign Efficiency

Market Loss & Market Gains for US Telecommunications Television and Streaming Services

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

Market Loss & Market Gains - Last month
Market Loss & Market Gains - Last month
Name Market Trend
amazon.com 1.42%
pluto.tv 1.29%
tv.youtube.com 1.11%
forbes.com 1.07%
hulu.com 0.97%
directv.com -0.61%
frndlytv.com -0.94%
sling.com -1.39%
philo.com -1.42%
fubo.tv -2.29%

Copyright © Adthena. All rights reserved.

Fubo.tv saw a -2.29% drop, while Amazon.com gained 1.42%. Notably, tv.youtube.com increased by 1.11%, and philo.com decreased by -1.42%.

Campaign Efficiency

US Telecommunications Television and Streaming Services Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

Date directv.com disneyplus.com amazon.com sling.com forbes.com paramountplus.com tv.youtube.com philo.com hulu.com fubo.tv
2026/06/01 19.83% 9.78% 5.55% 9.08% 3.72% 3.59% 5.09% 8.61% 14.24% 3.17%
2026/06/02 16.4% 8.13% 6.36% 4.65% 0.78% 4.62% 7.48% 10.37% 12.01% 6.53%
2026/06/03 19.04% 11.42% 8.72% 7.5% 3.27% 4.11% 5.89% 5.52% 9.61% 1.79%
2026/06/04 22.66% 11.26% 5.92% 6.91% 2.54% 3.23% 6.33% 8.13% 7.56% 5.98%
2026/06/05 20.27% 13.9% 5.38% 9.2% 5% 3.87% 4.45% 6.11% 6.13% 2.9%
2026/06/06 19.64% 12.44% 5.55% 11.76% 5.01% 3.67% 3.3% 3.07% 6.45% 7.53%
2026/06/07 18.92% 11.28% 6.05% 9.41% 3.24% 3.12% 4.34% 4.24% 7.33% 7%
2026/06/08 18.49% 12.95% 6.71% 10.97% 2.01% 3.07% 5.54% 6.93% 8.69% 6.55%
2026/06/09 15.67% 13.76% 8.26% 8.67% 1.88% 4.65% 4.05% 7.15% 5.67% 9.11%
2026/06/10 16.56% 15.61% 8.08% 10.22% 1.71% 3.65% 1.63% 7.47% 6.25% 3.67%
2026/06/11 16.32% 9.85% 4.95% 10.69% 1.58% 3.74% 4.46% 9.55% 7.15% 5.74%
2026/06/12 16.89% 14.28% 8.2% 11.8% 0.82% 4.86% 3.17% 6.79% 6.44% 7.01%
2026/06/13 15.6% 12.75% 12.26% 11.32% 1.39% 2.05% 2.57% 6.65% 5.12% 13.64%
2026/06/14 17.29% 10.65% 5.31% 14.23% 0.58% 3.1% 4.31% 9.67% 5.93% 11.21%
2026/06/15 15.03% 12.03% 10.32% 9.16% 0.64% 3.43% 5.81% 7.89% 11.66% 4.54%
2026/06/16 20.46% 8.92% 8.87% 5.76% 1.78% 5.62% 5.4% 9.99% 6.92% 5.85%
2026/06/17 22.9% 11.41% 8.41% 7.37% 1.93% 4.44% 5.46% 6.91% 4.76% 3.99%
2026/06/18 22.59% 10.18% 6.22% 7.84% 4.14% 5.04% 5.02% 5.42% 12.83% 0.66%
2026/06/19 25.4% 12.78% 6.11% 5.16% 5.43% 3.81% 7.04% 3.37% 6.7% 0.21%
2026/06/20 19.32% 12.62% 11.37% 5.9% 7.03% 6.04% 6.84% 5.01% 8.13% 0.9%
2026/06/21 20.91% 12.51% 9.81% 7.96% 7.79% 5.06% 5.07% 4.24% 6.92% 2.72%
2026/06/22 18.46% 16.08% 8.12% 5.34% 5.02% 6.19% 7.05% 1.88% 9.11% 0.73%
2026/06/23 17.09% 13.35% 8.96% 6.06% 4.51% 4.57% 5.79% 3.03% 12.4% 1.16%
2026/06/24 13.26% 12.71% 18.37% 5.52% 3.04% 6.55% 7.16% 2.38% 12.14% 0.28%
2026/06/25 15.91% 13.35% 9.6% 7.51% 2.37% 3.37% 7.57% 5.42% 10.33% 0.24%
2026/06/26 14.78% 15.79% 13.54% 7.68% 7.05% 4.17% 4.77% 2.56% 9.44% 1.06%
2026/06/27 12.59% 14.66% 9.58% 9.81% 4.28% 4.89% 4.85% 4.11% 17.44% 0.39%
2026/06/28 14.91% 11.94% 10.86% 8.75% 6.04% 3.75% 4.38% 4.38% 12.92% 1.12%
2026/06/29 16.95% 16.43% 10.94% 9.94% 7.83% 4.61% 5.19% 2.08% 5.88% 0.22%
2026/06/30 20.5% 13.48% 10.62% 10.03% 7.16% 6.7% 5.37% 4.95% 3.29% 0.56%
  • directv.com
  • disneyplus.com
  • amazon.com
  • sling.com
  • forbes.com
  • paramountplus.com
  • tv.youtube.com
  • philo.com
  • hulu.com
  • fubo.tv

Copyright © Adthena. All rights reserved.

In June 2026, Directv.com led with fluctuating impressions, peaking mid-month. Disneyplus.com and Amazon.com showed steady growth, while Sling.com and Hulu.com had varied trends. The month concluded with Directv.com maintaining dominance.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for US Telecommunications Television and Streaming Services

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

Google Text Ad Copy Insights & Creative Trends for US Telecommunications Television and Streaming Services - Last month
  1. 1
    Prime Video https://www.amazon.com

    Watch Movies & Shows Online — Prime Video offers a great selection of content for the whole family to enjoy. Start your free trial to...

  2. 2
    No Annual Contract - Stream TV Live - Stream DIRECTV Satellite-Free https://www.directv.com

    Pay For The TV You Want. Not The TV You Don't With Genre Packs. Call Or Sign Up Online

  3. 3
    Bundle Disney+ and Hulu | Get the perfect streaming pair https://www.disneyplus.com

    Get the best of Disney+ and Hulu together for a price you'll love. Choose the bundle that’s right for you...

  4. 4
    Hulu Plus Live TV https://www.hulu.com

    Get Live TV on Hulu — Get 95+ Channels, Hulu, Disney+ and ESPN, When You Get Hulu + Live TV for Just $89.99/mo.

  5. 5
    Tired of paying for cable? - Live TV starting at $25/mo https://www.philo.com

    The best TV service is here. 70+ channels starting at $25/mo. Start your 7-day free trial.

Copyright © Adthena. All rights reserved.

In the competitive world of streaming services, Amazon’s Prime Video entices with a family-friendly selection, while DIRECTV offers flexibility with no annual contracts. Disney+ and Hulu present a compelling bundle, and Hulu Plus Live TV boasts extensive channel options. Philo stands out with affordability, starting at just $25/month.

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