US Telecommunications Television and Streaming Services - PPC Market Share Analysis May 2025

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the US Television and Streaming Services category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Market Exposure

Share of Clicks for top 10 US Telecommunications Television and Streaming Services brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

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Share of Clicks - Last month
Domain	Share of clicks
disneyplus.com	21.2
paramountplus.com	17.5
tv.youtube.com	15.3
directv.com	13.75
sling.com	7.71
hulu.com	3.91
pluto.tv	3.44
amazon.com	2.71
max.com	1.62
apple.com	1.54
others	11.32

Disneyplus.com leads with 21.2% click share, followed by paramountplus.com at 17.5%. Others collectively hold 11.32%, showcasing diverse competition.

Market Exposure

Share of Spend for the top 10 US Telecommunications Television and Streaming Services brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month.

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Share of Spend - Last Month
Date	directv.com	tv.youtube.com	paramountplus.com	sling.com	hulu.com	disneyplus.com	xfinity.com	max.com	dish.com	spectrum.com
2025/05/01	17.97%	22.78%	13.59%	7.14%	1.82%	3.94%	1.5%	0.64%	3.41%	4.63%
2025/05/02	16.86%	10.47%	12.4%	6.9%	2.38%	3.96%	3.66%	3.5%	4.25%	5.84%
2025/05/03	17.39%	12.6%	12.62%	11.56%	2.22%	5.16%	3.08%	3.94%	3.2%	6.09%
2025/05/04	18.82%	10.85%	12.48%	12.45%	2.44%	2.52%	4.69%	0.72%	2.31%	7.23%
2025/05/05	15.48%	16.75%	10.76%	9.15%	2.24%	2.74%	5.44%	0.68%	3.48%	4.32%
2025/05/06	15.64%	18.48%	12.84%	7.54%	2.21%	1.6%	3.95%	0.84%	3.83%	4.72%
2025/05/07	16.65%	11.32%	13.42%	7.14%	2.89%	5.07%	3.72%	1.3%	3.96%	5.84%
2025/05/08	14.38%	16.25%	10.74%	7.4%	1.92%	4.62%	3.27%	5.89%	3.2%	5.42%
2025/05/09	16.58%	11.78%	12.09%	8.92%	3.74%	4.5%	2.89%	3.26%	3.51%	5.67%
2025/05/10	16.84%	18.33%	11.87%	7.02%	2.71%	4.66%	3.86%	1.75%	4.15%	3.95%
2025/05/11	15.7%	12%	11.28%	9.38%	4.62%	4.91%	3.56%	5.55%	2.09%	5.56%
2025/05/12	15.63%	9.6%	11.75%	6.13%	4.93%	4.15%	4.94%	6.8%	3.42%	4.37%
2025/05/13	16.07%	7.56%	11.62%	8.08%	3.33%	5.41%	3.96%	4.13%	4.01%	6.83%
2025/05/14	16.46%	13.51%	11.13%	7.78%	1.97%	4.31%	5.72%	3.34%	3.66%	5.38%
2025/05/15	16.74%	7.57%	13.3%	6.72%	3.3%	7.23%	6.8%	3.56%	4.19%	3.78%
2025/05/16	13.87%	10.22%	10.29%	6.68%	4.29%	5.74%	5.67%	6.76%	3.58%	6.86%
2025/05/17	13.95%	15.34%	10.64%	7.09%	2.8%	6.55%	4.1%	4.65%	3.45%	4.18%
2025/05/18	14.87%	12.89%	11.03%	7.9%	2.31%	5.8%	7.18%	5.19%	1.9%	4.06%
2025/05/19	14.73%	14.05%	9.81%	8.04%	3.72%	5.56%	3.35%	2.65%	3.29%	5.94%
2025/05/20	15.52%	14.87%	11.47%	7.83%	4.07%	6.22%	3.01%	5.14%	3.66%	5.13%
2025/05/21	15.52%	9.52%	12.88%	5.86%	4.49%	7.74%	5.32%	10.78%	3.7%	3.35%
2025/05/22	17.06%	15.83%	11.97%	7.18%	5.11%	6.81%	4.14%	1.25%	3.24%	3.72%
2025/05/23	12.64%	16.38%	10.88%	5.51%	3.09%	6.47%	3.54%	9.8%	2.98%	3.22%
2025/05/24	14.82%	7.98%	12.69%	8.51%	5.11%	6.15%	5.28%	7.41%	2.26%	3.76%
2025/05/25	13.56%	15.95%	11.93%	8.57%	2.75%	6.8%	3.17%	8.06%	1.8%	3.83%
2025/05/26	15.89%	12.3%	13.31%	8.95%	4.82%	6.44%	3.97%	1.24%	4.51%	3.61%
2025/05/27	15.31%	14.69%	12.02%	8.24%	5.16%	6.59%	4.8%	6%	3.97%	3.43%
2025/05/28	13.23%	24.71%	10.97%	7.8%	5.55%	5.73%	3.53%	5.62%	2.43%	4.02%
2025/05/29	16.1%	15.46%	11.43%	7.73%	8.92%	7.09%	3.81%	2.44%	2.45%	3.29%
2025/05/30	15.07%	17.06%	11.48%	8.37%	8.63%	5.39%	3.88%	5.73%	3.54%	2.49%
2025/05/31	15.82%	12.41%	12.02%	11.13%	8.45%	5.91%	4.4%	3.62%	3.45%	1.55%

In May 2025, tv.youtube.com led with fluctuating spend, peaking at 24.71% on May 28. Directv.com maintained a steady presence, while paramountplus.com showed consistent mid-range values. Sling.com and hulu.com had notable spikes, with hulu.com ending strong. Spectrum.com started high but declined, finishing at 1.55%.

Market Exposure

Competitor Count for US Telecommunications Television and Streaming Services

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month.

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Competitor Count - Last month
Date	Competitor Count
2025/05/01	133
2025/05/02	144
2025/05/03	129
2025/05/04	125
2025/05/05	149
2025/05/06	143
2025/05/07	141
2025/05/08	147
2025/05/09	144
2025/05/10	139
2025/05/11	143
2025/05/12	156
2025/05/13	155
2025/05/14	157
2025/05/15	155
2025/05/16	142
2025/05/17	134
2025/05/18	144
2025/05/19	153
2025/05/20	140
2025/05/21	140
2025/05/22	138
2025/05/23	155
2025/05/24	141
2025/05/25	142
2025/05/26	140
2025/05/27	151
2025/05/28	143
2025/05/29	146
2025/05/30	140
2025/05/31	127

In May 2025, distinct advertisers fluctuated, peaking at 157 on May 14. The month concluded with a decrease to 127.

Campaign Efficiency

Market Loss & Market Gains for US Telecommunications Television and Streaming Services

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

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Market Loss & Market Gains - Last month
Name	Market Trend
disneyplus.com	6%
hulu.com	1.6%
max.com	0.55%
10beststreamingservices.com	0.15%
amcplus.com	0.13%
siriusxm.com	-0.46%
tv.youtube.com	-1.18%
amazon.com	-1.21%
paramountplus.com	-1.27%
directv.com	-1.74%

Disneyplus.com surged with a 6.00% click share increase, while directv.com dropped by 1.74%.

Campaign Efficiency

US Telecommunications Television and Streaming Services Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

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Date	disneyplus.com	directv.com	sling.com	tv.youtube.com	paramountplus.com	hulu.com	max.com	amazon.com	amcplus.com	spectrum.com
2025/05/01	7.24%	14.73%	9.93%	19.07%	14.17%	1.98%	0.72%	6.88%	1.06%	2.11%
2025/05/02	8.64%	12.64%	8.58%	10.46%	11.67%	2.17%	4.1%	5.24%	9.32%	3.13%
2025/05/03	11.84%	13.88%	13.42%	9.83%	12.12%	2.23%	4.31%	5.16%	1.79%	3.49%
2025/05/04	6.05%	15.63%	14.43%	10.9%	12.1%	2.54%	0.82%	7.03%	1.57%	4.06%
2025/05/05	6.7%	12.63%	11.02%	15.07%	10.51%	2.19%	0.74%	4.58%	4.88%	2.54%
2025/05/06	3.6%	14.01%	10.09%	14.87%	13.81%	2.41%	1.11%	5.29%	1.89%	2.79%
2025/05/07	11.22%	13.54%	8.6%	9.38%	12.86%	2.67%	1.63%	8.43%	1.99%	3.29%
2025/05/08	10.14%	11.67%	8.62%	13.83%	10.18%	1.85%	7.42%	6.45%	5.53%	3.12%
2025/05/09	10.21%	13.57%	10.79%	11.55%	11.46%	3.56%	4.13%	4.89%	1.13%	3.49%
2025/05/10	10.49%	13.67%	8.54%	15.92%	11.75%	2.88%	2.2%	5.87%	4.08%	2%
2025/05/11	11.14%	11.94%	10.76%	10.06%	10.03%	4.43%	7.92%	5.14%	4.5%	2.72%
2025/05/12	9.76%	12.58%	7.63%	7.04%	10.94%	4.69%	9.63%	4.35%	6.05%	2.48%
2025/05/13	13.29%	12.87%	9.2%	6.93%	10.89%	3.3%	4.71%	5.76%	1.5%	4.49%
2025/05/14	10.29%	13.93%	9.33%	10.39%	11.46%	2.17%	4.26%	5.5%	4.41%	3.86%
2025/05/15	15.89%	12.5%	8.75%	6.46%	11.79%	3.19%	5.14%	6.32%	5.53%	1.74%
2025/05/16	13.49%	11.29%	8.39%	9.27%	9.47%	3.44%	7.8%	6.9%	5.42%	2.62%
2025/05/17	14.54%	10.55%	8.34%	10.9%	9.73%	2.7%	5.81%	5.29%	5.03%	2.44%
2025/05/18	14.01%	12.02%	9.89%	8.77%	10.48%	2.27%	6.64%	4.02%	6.38%	1.82%
2025/05/19	13.81%	11.73%	9.45%	10.28%	9.51%	3.51%	3.16%	3.72%	5%	3.92%
2025/05/20	14.78%	11.66%	8.68%	10.78%	10.44%	3.87%	6.64%	4.17%	3.28%	3.13%
2025/05/21	17.09%	11.86%	7.78%	8.7%	11.67%	3.33%	12.15%	3.05%	3.36%	1.45%
2025/05/22	15.24%	13.12%	8.63%	13.64%	11.37%	4.14%	1.52%	4.66%	3.92%	2.3%
2025/05/23	14.77%	9.82%	6.89%	11.91%	10.13%	2.96%	11.88%	2.68%	5.65%	1.76%
2025/05/24	13.24%	10.87%	9.35%	6.91%	11.44%	4.49%	8.86%	2.57%	10.82%	2.19%
2025/05/25	14.58%	10.17%	8.92%	9.67%	10.6%	2.51%	9.33%	2.95%	7.63%	2.36%
2025/05/26	14.36%	12.4%	10.03%	10.67%	12.23%	3.88%	1.62%	2.83%	4.64%	2.29%
2025/05/27	15.42%	12.21%	10.39%	10.33%	11.43%	4.7%	7.25%	3.38%	2.17%	1.69%
2025/05/28	13.63%	10.87%	9.25%	19.42%	11.09%	5.68%	6.84%	2.38%	0.57%	2.58%
2025/05/29	16.55%	12.63%	9.03%	11.38%	11.14%	7.51%	3.51%	2.11%	5.48%	1.84%
2025/05/30	12.38%	12.32%	9.88%	12.64%	11.65%	7.57%	7.41%	3.1%	1.27%	1.44%
2025/05/31	13.46%	12.37%	12.09%	11.82%	11.53%	7.78%	4.28%	2.49%	1.04%	0.53%

Disney+ saw a fluctuating trend, peaking mid-month at 17.09%. YouTube TV started strong, dipped, then surged to 19.42%. Hulu’s steady rise ended at 7.78%. May concluded with YouTube TV leading.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for US Telecommunications Television and Streaming Services

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

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1
Bundle Disney+ and Hulu - Get the perfect streaming pair https://www.disneyplus.com
Get the best of Disney+ and Hulu together for a price you'll love. Choose the bundle that’s right for you ...
2
Max – It's All Here https://www.max.com
One-Stop Streaming — Watch award-winning series and movies, fresh originals, breaking news, and live sports.
3
Paramount+ Now Streaming | Try Paramount+ https://www.paramountplus.com
Stream thousands of episodes, live sports & exclusive originals – all in one place. Access hundreds of iconic movies, from...
4
Unlimited Live TV Streaming https://www.sling.com
Get Half Off Your 1st Month — From Anderson Cooper 360° to Jesse Watters Primetime, we've Got the News You Need & More.
5
YouTube TV https://tv.youtube.com
Easy Set Up & Instant Stream — Stream the TV you love with an exceptional service, made with you in mind. *Terms apply. Our best-in-class experience makes for more reliable streaming. No cable box required.

In the competitive world of streaming services, Disney+ and Hulu entice with a perfect bundle, while Max offers a one-stop streaming hub. Paramount+ highlights exclusive originals, Sling tempts with live TV deals, and YouTube TV promises seamless, cable-free streaming.

Frequently Asked Questions

Why is the US Telecommunications Television and Streaming Services May 2025 Report useful and how should I use it?

Why is the US Telecommunications Television and Streaming Services May 2025 Report useful?

Imagine being able to instantly see your competitors Market Share, Share of Spend and their top performing ad copy so you can effectively benchmark your own performance.

Adthena’s PPC Market Share reports provide an instant view of performance insights across hundreds of sub-industries – so you can do just that.

How to use the US Telecommunications Television and Streaming Services May 2025 Report
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Data within the US Telecommunications Television and Streaming Services May 2025 Report is aggregated every month, highlighting the most significant changes from the previous period.
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On top of observed data, our data science models and patented technology expand on the insights through estimated metrics like market share, share of spend, and more.

We have 12 years of historical data across industries and our custom-built AI models learn from continuously updated data every day.
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The US Telecommunications Television and Streaming Services May 2025 Report is powered by Adthena’s Whole Market View, which is the patented technology that drives value for our 300 enterprise customers.

Our unique approach to search intelligence ingests Google’s Keyword Planner into its learning models, providing a more accurate and up-to-date view of keyword data compared to traditional panel data methods.

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Does this include mobile, desktop and Google Shopping data?

Yes. The US Telecommunications Television and Streaming Services May 2025 Report aggregates data from across both device types and Google Shopping.
Who is this US Telecommunications Television and Streaming Services May 2025 Report for?

The US Telecommunications Television and Streaming Services May 2025 Report is for enterprise brands and agencies who want quick and high-level, historical benchmarks that are easily digestible and reveal insights, trends and market winners relevant to their own industry.
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Customer Success Stories

Vodafone case study: Driving click share and sales with strategic insights from Adthena

Vodafone used Adthena data to optimize results from the launch of the Samsung S22 product. Combining Adthena’s Strategic Insights with Google Smart Bidding, Vodafone was able to maintain a flexible strategy that leveraged both manual and automated bidding. Leveraging Adthena’s Search Term Opportunities report also allowed Vodafone to implement 27 keyword terms across their business line, driving an increase in revenue at a positive ROAS.Read case study

VodafoneZiggo case study: Boosting sales by 500% with a winning PPC strategy

VodafoneZiggo was looking to maximize revenue from its paid search campaigns while reducing costs and streamlining workflows. By leveraging Adthena’s data-driven insights and time-saving automation, the team gained full visibility into their ad spend performance and optimized budget allocation.Read case study

Havas Market & Arena Media PPC case study: Brand Protection success with Adthena

Havas Market & Arena Media used Adthena's infringement data to combat rising CPCs from competitive brand bidding, escalating violations to Google and protecting their client’s brand. Read case study

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The data on this page is just a sample of the billions of data points we hold at Adthena. The insights generated by Ask Arlo, leverage real-time GenAI to answer questions about your search data.

Our search consultants can introduce you to Whole Market View data that is specific to your organization, based on the size of the relevant search term and competitor universe, and the locations that you need monitoring.

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US Telecommunications Television and Streaming Services - PPC Market Share Analysis May 2025

Share of Clicks for top 10 US Telecommunications Television and Streaming Services brands

Share of Spend for the top 10 US Telecommunications Television and Streaming Services brands

Competitor Count for US Telecommunications Television and Streaming Services

Market Loss & Market Gains for US Telecommunications Television and Streaming Services

US Telecommunications Television and Streaming Services Share of Impressions

Google Text Ad Copy Insights & Creative Trends for US Telecommunications Television and Streaming Services

Frequently Asked Questions

Why is the US Telecommunications Television and Streaming Services May 2025 Report useful and how should I use it?

Why is the US Telecommunications Television and Streaming Services May 2025 Report useful?

How often is the data updated?

How does Adthena collect this data?

How accurate is the US Telecommunications Television and Streaming Services May 2025 Report?

Does this include mobile, desktop and Google Shopping data?

Who is this US Telecommunications Television and Streaming Services May 2025 Report for?

Can I get a custom report for my brand?

What is Ask Arlo?

Customer Success Stories

Vodafone case study: Driving click share and sales with strategic insights from Adthena

VodafoneZiggo case study: Boosting sales by 500% with a winning PPC strategy

Havas Market & Arena Media PPC case study: Brand Protection success with Adthena

Get the full picture

See this data specific to your brand performance

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