US Telecommunications Television and Streaming Services - PPC Market Share Analysis December 2025

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the US Television and Streaming Services category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Television and Streaming Services – US

Google AI Overview visibility for Telecommunications Television and Streaming Services US

See how often AIOs appear and how search intent is distributed across buying signals.

AIO Frequency

How often a Google AI overview appears on search terms relevant to this category.

Frequency Percentage
Frequency 34.9714646572
65.0285353428
34%

Complex Query Frequency

A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.

Frequency Percentage
Frequency 40
60
40%

Search Intent Distribution

Breakdown of search queries by their underlying goal.

Intent Distribution
Investigational 8%
Transactional 13%
Navigational 11%
Seasonal 0%
Local 1%
Problem Solving 5%

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Market Exposure

Share of Clicks for top 10 US Telecommunications Television and Streaming Services brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

Share of Clicks - Last month
Share of Clicks - Last month
Domain Share of clicks
disneyplus.com 17.58
tv.youtube.com 16.52
directv.com 12.95
hulu.com 8.64
amazon.com 7.59
sling.com 7.21
fubo.tv 6.2
paramountplus.com 5.84
pluto.tv 3.58
spectrum.com 3.03
others 10.86
  • disneyplus.com - 17.58%
  • tv.youtube.com - 16.52%
  • directv.com - 12.95%
  • hulu.com - 8.64%
  • amazon.com - 7.59%
  • sling.com - 7.21%
  • fubo.tv - 6.2%
  • paramountplus.com - 5.84%
  • pluto.tv - 3.58%
  • spectrum.com - 3.03%
  • others - 10.86%

Copyright © Adthena. All rights reserved.

Disneyplus.com leads with 17.58% click share, followed by tv.youtube.com at 16.52%. Others hold 10.86%, highlighting diverse competition.

Market Exposure

Share of Spend for the top 10 US Telecommunications Television and Streaming Services brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

Share of Spend - Last Month
Share of Spend - Last Month
Date directv.com fubo.tv sling.com frndlytv.com tv.youtube.com forbes.com spectrum.com paramountplus.com hulu.com xfinity.com
2025/12/01 14.36% 9.86% 8.6% 7.33% 9% 4.92% 11.86% 4.63% 0.03% 8.49%
2025/12/02 20.02% 16.14% 4.21% 0.99% 11.7% 9.89% 9.08% 5.57% 1% 2.76%
2025/12/03 18.49% 11.67% 4.35% 5.41% 5.79% 9.3% 15.6% 4.7% 2.04% 2.65%
2025/12/04 17.64% 18.08% 2.89% 6.69% 6.61% 3.87% 9.79% 4.56% 7.26% 2.13%
2025/12/05 20.82% 12.22% 2.47% 7.54% 5.61% 5.08% 8.5% 5.01% 7.86% 2.22%
2025/12/06 17.31% 12.75% 10.3% 2.52% 7.93% 1.16% 15.33% 2.81% 6.6% 3.41%
2025/12/07 15.46% 14.83% 8.19% 11.81% 5.09% 2.23% 8.95% 3.89% 8.77% 3.44%
2025/12/08 22.89% 12.93% 8.86% 1.86% 11.64% 0.34% 12.74% 4.26% 6.03% 1.73%
2025/12/09 21.95% 8.55% 8.36% 2.87% 4.18% 1.5% 10.26% 4.56% 11.98% 4.41%
2025/12/10 19.86% 9.42% 6.81% 2.28% 4.77% 2.83% 9.4% 4.61% 13.72% 1.61%
2025/12/11 19.21% 16.98% 9.42% 1.13% 9.94% 1.94% 9.71% 2.76% 8.27% 2.08%
2025/12/12 15.51% 14.34% 3.78% 7.22% 15.82% 1.13% 12.43% 3.31% 6.26% 1.96%
2025/12/13 20.4% 20.26% 4.89% 8.87% 9.93% 3.4% 7.93% 2.98% 5.16% 1.68%
2025/12/14 15.24% 12.2% 9.94% 8.71% 10.13% 2.92% 5.2% 7.55% 7.51% 4.43%
2025/12/15 19.34% 7.73% 9% 5.26% 8.79% 1.8% 12.69% 4.21% 9.18% 1.84%
2025/12/16 20.18% 8.7% 4.37% 3.39% 11.49% 3.61% 8.81% 4.16% 8.26% 2.32%
2025/12/17 21.37% 14.33% 8.05% 2.17% 10.86% 0.47% 5.85% 1.58% 11.31% 2.19%
2025/12/18 20.04% 16.76% 6.22% 3.17% 9.11% 1.08% 6.45% 3.34% 11.56% 1.64%
2025/12/19 26.68% 13.89% 2.9% 3.64% 7.65% 3.12% 6.17% 2.81% 10.52% 1.38%
2025/12/20 22.41% 18.96% 8.2% 5.7% 5.51% 1.48% 4.8% 2.88% 6.92% 2.58%
2025/12/21 19% 18.31% 7.76% 3.99% 7.07% 3.22% 7.25% 3.45% 7.24% 2.05%
2025/12/22 18.99% 15.75% 10.31% 2.68% 11.33% 3.53% 10.31% 3.11% 7.69% 0.97%
2025/12/23 20.17% 15.18% 8.57% 4.18% 12.03% 1.53% 6.93% 2.05% 9.28% 2.46%
2025/12/24 18.02% 15.36% 7.13% 4.1% 9.85% 2.08% 7.79% 2.23% 14.86% 4.35%
2025/12/25 20.04% 15.88% 7.73% 4.39% 11.54% 2.11% 7.77% 1.8% 9.05% 2.93%
2025/12/26 19.46% 14.58% 6.95% 4.84% 7.99% 3.2% 6.39% 3.04% 14.47% 1.61%
2025/12/27 18.47% 18.66% 6.82% 5.69% 6.58% 4.06% 6.3% 2.9% 11.68% 1.42%
2025/12/28 17.91% 20.82% 7.75% 5.38% 6.17% 1.05% 7.89% 3.13% 11.56% 0.98%
2025/12/29 21% 13.72% 6.29% 7.19% 12.45% 1.98% 6.2% 4.08% 2.8% 4.13%
2025/12/30 17.81% 17% 6.73% 5.85% 12.39% 4.41% 6.4% 3.4% 4.75% 1.24%
2025/12/31 17.47% 16.78% 11.55% 8.79% 6.1% 6.05% 4.68% 4.63% 4.12% 2.94%
  • directv.com
  • fubo.tv
  • sling.com
  • frndlytv.com
  • tv.youtube.com
  • forbes.com
  • spectrum.com
  • paramountplus.com
  • hulu.com
  • xfinity.com

Copyright © Adthena. All rights reserved.

In December 2025, Directv.com led PPC spend, peaking at 26.68% on the 19th. Fubo.tv and Sling.com showed fluctuating trends, while Hulu.com surged mid-month. The month concluded with Directv.com maintaining dominance.

Market Exposure

Competitor Count for US Telecommunications Television and Streaming Services

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

Competitor Count - Last month
Competitor Count - Last month
Date Competitor Count
2025/12/01 120
2025/12/02 118
2025/12/03 144
2025/12/04 145
2025/12/05 146
2025/12/06 136
2025/12/07 133
2025/12/08 127
2025/12/09 133
2025/12/10 135
2025/12/11 137
2025/12/12 128
2025/12/13 123
2025/12/14 122
2025/12/15 129
2025/12/16 138
2025/12/17 130
2025/12/18 126
2025/12/19 141
2025/12/20 135
2025/12/21 134
2025/12/22 141
2025/12/23 146
2025/12/24 137
2025/12/25 124
2025/12/26 128
2025/12/27 126
2025/12/28 123
2025/12/29 132
2025/12/30 128
2025/12/31 129

Copyright © Adthena. All rights reserved.

December saw fluctuating advertiser numbers, peaking at 146 on the 5th and 23rd. The month concluded with 129 advertisers, reflecting a dynamic landscape.

Campaign Efficiency

Market Loss & Market Gains for US Telecommunications Television and Streaming Services

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

Market Loss & Market Gains - Last month
Market Loss & Market Gains - Last month
Name Market Trend
fubo.tv 1.78%
tv.youtube.com 0.78%
sling.com 0.47%
amazon.com 0.43%
directv.com 0.29%
siriusxm.com -0.23%
pluto.tv -0.46%
hulu.com -0.68%
spectrum.com -0.92%
disneyplus.com -1.65%

Copyright © Adthena. All rights reserved.

Fubo.tv surged with a 1.78 increase, while disneyplus.com dropped by 1.65. Other notable gains include tv.youtube.com at 0.78 and sling.com at 0.47.

Campaign Efficiency

US Telecommunications Television and Streaming Services Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

Date fubo.tv directv.com sling.com disneyplus.com amazon.com frndlytv.com tv.youtube.com paramountplus.com hulu.com spectrum.com
2025/12/01 9.94% 12.03% 9.69% 7.14% 5.49% 8.3% 8.76% 4.81% 0.03% 8.6%
2025/12/02 15.75% 13.75% 4.56% 11.58% 9.8% 1.37% 12.17% 4.79% 0.74% 5.35%
2025/12/03 11.62% 14.24% 4.62% 11.01% 4.55% 6.2% 7.83% 4.45% 1.85% 10.21%
2025/12/04 16.88% 13.58% 3.93% 9.21% 3.83% 6.09% 7.51% 5.54% 6.76% 7.7%
2025/12/05 12.46% 16.11% 3.67% 11.42% 5.27% 7.99% 5.59% 4.73% 6.71% 5.86%
2025/12/06 12.39% 14.04% 9.85% 8.3% 7.62% 2.8% 8.69% 2.76% 5.04% 11.11%
2025/12/07 15.53% 12.93% 9.22% 9.64% 6.74% 8.9% 5.35% 3.38% 6.41% 6.85%
2025/12/08 13.23% 16.75% 9.51% 11.7% 6.75% 2.11% 10.98% 3.69% 5.32% 8.88%
2025/12/09 8.77% 17.67% 9.18% 10.9% 6.4% 2.03% 6.11% 4.47% 8.75% 7.87%
2025/12/10 10.47% 17.53% 6.93% 11.79% 5.25% 2.56% 5.01% 4.24% 10.75% 5.71%
2025/12/11 16.67% 15.6% 9.53% 8.51% 5.88% 1.16% 10.66% 3.23% 7.09% 6.97%
2025/12/12 15.47% 13.18% 4.94% 9.48% 6.63% 5.68% 13.67% 3.24% 5.43% 8.46%
2025/12/13 23.45% 15.52% 6.06% 5.97% 4.64% 5.97% 11.39% 3.22% 4.94% 4.72%
2025/12/14 14.17% 12.27% 7.91% 8.87% 6.03% 6.85% 11.11% 6.83% 6.58% 2.72%
2025/12/15 10.96% 14.21% 10.67% 8.72% 2.69% 3.8% 10.31% 3.93% 8.3% 9.2%
2025/12/16 9.8% 16.12% 6.23% 8.73% 4.45% 3.18% 12.23% 4.07% 7.88% 5.75%
2025/12/17 15.03% 19.32% 7.33% 7.08% 3.59% 2% 12% 1.57% 9.83% 3.33%
2025/12/18 17.14% 15.95% 6.97% 8.52% 3.41% 3.85% 8.75% 3.42% 10.07% 4.21%
2025/12/19 14.15% 21.28% 4.22% 7.29% 5.44% 3.32% 8.03% 2.89% 9.91% 3.4%
2025/12/20 21.4% 17.86% 9.02% 8.07% 4.25% 5.09% 5.16% 2.92% 6.49% 2.64%
2025/12/21 21.92% 15.56% 9.2% 6.35% 3.49% 3.06% 7.81% 3.62% 6.73% 4.85%
2025/12/22 15.98% 14.57% 10.03% 6.35% 5.44% 2.73% 11.94% 3.17% 7.57% 6.35%
2025/12/23 14.4% 17.02% 9.4% 8.06% 3.41% 3.23% 11.33% 2.25% 9.69% 3.81%
2025/12/24 17.12% 15.35% 7.27% 6.1% 5.15% 3.68% 10.52% 2.3% 12.22% 5.01%
2025/12/25 16.58% 15.65% 8.31% 8% 4.81% 3.7% 11.83% 1.94% 8.51% 5.46%
2025/12/26 14.61% 14.47% 8.64% 9.73% 5.81% 4.33% 8.65% 3.01% 12.81% 3.35%
2025/12/27 20.95% 13.5% 8.01% 7.1% 5.97% 5.31% 6.5% 2.98% 10.73% 3.35%
2025/12/28 22.66% 13.99% 8.5% 7.23% 5.11% 5.82% 5.99% 2.9% 9.84% 4.93%
2025/12/29 15.62% 17.65% 7.88% 7.41% 6.05% 6.25% 10.88% 3.99% 2.74% 3.59%
2025/12/30 16.38% 15.07% 8.02% 7.49% 6.75% 5.95% 12.48% 2.99% 4.61% 3.78%
2025/12/31 17.83% 14.76% 11.44% 8.39% 7.01% 6.4% 5.63% 4.63% 3.42% 2.52%
  • fubo.tv
  • directv.com
  • sling.com
  • disneyplus.com
  • amazon.com
  • frndlytv.com
  • tv.youtube.com
  • paramountplus.com
  • hulu.com
  • spectrum.com

Copyright © Adthena. All rights reserved.

In December 2025, fubo.tv’s impression share fluctuated, peaking at 23.45% on the 13th. Directv.com maintained a steady presence, while sling.com and disneyplus.com showed varied trends. Amazon.com and frndlytv.com had lower shares, with tv.youtube.com and hulu.com experiencing notable spikes. Spectrum.com ended the month with a decline.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for US Telecommunications Television and Streaming Services

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

Google Text Ad Copy Insights & Creative Trends for US Telecommunications Television and Streaming Services - Last month
  1. 1
    Bundle Disney+ and Hulu | Get the perfect streaming pair https://www.disneyplus.com

    Get the best of Disney+ and Hulu together for a price you'll love. Bundle Disney+ and Hulu together and...

  2. 2
    Stream Alone Live - 35+ Channels, Only $6.99/mo https://try.frndlytv.com

    Record Every Movie and Show with Unlimited DVR & Watch for 270 Days. Try Free for 7 Days!

  3. 3
    Cut the Cord on Cable https://www.fubo.tv

    Start Your Free Trial — Say goodbye to cable with fuboTV. Watch over 100 live channels streaming on any device. No...

  4. 4
    TV Stream Starting at $40/Mo - 85+ HD Channels w/ TV Stream https://www.spectrum.com

    Get a 3-Year Price Guarantee When You Bundle Internet, Mobile & TV. Explore Spectrum Deals

  5. 5
    YouTube TV https://tv.youtube.com

    YouTube TV Official Site — Stream Live TV. Local News & Sports. No Cable Box Required. Try It Now! Record Your Games With No Storage Space Limits With YouTube TV. Watch on Multiple Devices. 6 Household Accounts.

Copyright © Adthena. All rights reserved.

In the competitive world of streaming services, Disney+ and Hulu entice with a perfect bundle, while Frndly TV offers affordability with 35+ channels at $6.99/month. FuboTV invites users to cut the cable cord, and Spectrum promises stability with a 3-year price guarantee. YouTube TV highlights flexibility, offering live TV without a cable box.

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