US Telecommunications Television and Streaming Services - PPC Market Share Analysis August 2026

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the US Television and Streaming Services category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Television and Streaming Services – US

Google AI Overview visibility for Telecommunications Television and Streaming Services US

See how often AIOs appear and how search intent is distributed across buying signals.

AIO Frequency

How often a Google AI overview appears on search terms relevant to this category.

Frequency Percentage
Frequency 56.1999913668
43.8000086332
56%

Complex Query Frequency

A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.

Frequency Percentage
Frequency 32
68
32%

Search Intent Distribution

Breakdown of search queries by their underlying goal.

Intent Distribution
Investigational 7%
Transactional 13%
Navigational 23%
Seasonal 0%
Local 1%
Problem Solving 4%

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Market Exposure

Share of Clicks for top 10 US Telecommunications Television and Streaming Services brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

Share of Clicks - Last month
Share of Clicks - Last month
Domain Share of clicks
directv.com 19.65
disneyplus.com 17.35
amazon.com 15.81
tv.youtube.com 9.7
paramountplus.com 8.03
hulu.com 7.47
sling.com 6.14
xfinity.com 2.66
fubo.tv 2.13
dish.com 1.45
others 9.61
  • directv.com - 19.65%
  • disneyplus.com - 17.35%
  • amazon.com - 15.81%
  • tv.youtube.com - 9.7%
  • paramountplus.com - 8.03%
  • hulu.com - 7.47%
  • sling.com - 6.14%
  • xfinity.com - 2.66%
  • fubo.tv - 2.13%
  • dish.com - 1.45%
  • others - 9.61%

Copyright © Adthena. All rights reserved.

In the PPC landscape, DirecTV leads with 19.65% click share, followed by Disney+ at 17.35%. Amazon captures 15.81%, while YouTube TV and others hold 9.7% and 9.61%, respectively.

Market Exposure

Share of Spend for the top 10 US Telecommunications Television and Streaming Services brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

Share of Spend - Last Month
Share of Spend - Last Month
Date directv.com tv.youtube.com disneyplus.com xfinity.com dish.com spectrum.com paramountplus.com hulu.com fubo.tv sling.com
2026/08/01 28.13% 3.91% 9.71% 7.7% 3% 6.68% 3.19% 8.39% 0.67% 6.38%
2026/08/02 19.43% 17.86% 6.03% 7.3% 2.15% 4.09% 2.24% 3.82% 0.55% 11.21%
2026/08/03 25.71% 11.33% 9.31% 6.72% 2.3% 6.32% 2.22% 9.7% 1.09% 9.5%
2026/08/04 21.92% 8.55% 5.57% 9.41% 3% 6.61% 2.32% 4.91% 3.93% 11.44%
2026/08/05 25.18% 5.12% 6.52% 8.72% 2.41% 3.54% 2.96% 7.79% 8.05% 5.81%
2026/08/06 17.77% 9.38% 6.69% 9.36% 2.53% 3.33% 5.54% 8.95% 7.91% 2.09%
2026/08/07 18.93% 12.04% 8.94% 6.71% 2.99% 2.26% 4.12% 7.12% 10.18% 6.63%
2026/08/08 23.62% 10.96% 7.4% 6.96% 2.19% 6.57% 2.28% 9.96% 1.97% 3.57%
2026/08/09 23.77% 3.54% 7.24% 4.93% 2.16% 2.58% 9.86% 9.81% 6.68% 1.59%
2026/08/10 21.54% 8.42% 4.87% 9.15% 5.17% 3.74% 3.72% 9.68% 8.94% 3.91%
2026/08/11 24.79% 14.5% 7.06% 8.37% 4.23% 3.64% 5.53% 5.86% 0.97% 2.31%
2026/08/12 16.91% 22.14% 6.94% 8.1% 4.51% 4.01% 1.34% 7.76% 6.34% 3.37%
2026/08/13 22.51% 6.59% 10.65% 8.63% 4.59% 2.91% 1.72% 10.41% 5.03% 2.86%
2026/08/14 29.4% 10.87% 5.93% 5.91% 2.69% 3.74% 3.18% 10.4% 6.65% 3.69%
2026/08/15 30.55% 6.83% 7.85% 5.4% 3.59% 3.08% 5.91% 7.37% 7.02% 5.1%
2026/08/16 34.08% 1.19% 5.02% 5.42% 1.85% 5.07% 0.56% 11.78% 10.63% 5.58%
2026/08/17 32.87% 10.43% 4.59% 9.86% 3.9% 3.46% 2.1% 7.24% 6.86% 1.81%
2026/08/18 17.6% 18.21% 11.29% 7.53% 5.77% 5.54% 1.75% 7.68% 3.61% 2.28%
2026/08/19 27.27% 22.02% 6.92% 7.83% 4.61% 2.84% 0.82% 8.09% 1.32% 2.52%
2026/08/20 21.38% 5.73% 8.64% 8.13% 4.35% 4.11% 7.94% 10.96% 3.28% 7.79%
2026/08/21 26.93% 12.99% 7.11% 5.22% 3.68% 2.36% 2.83% 7.87% 3.86% 10.18%
2026/08/22 22.45% 11.13% 7.36% 8.35% 4.43% 3.97% 3.51% 5.99% 5.25% 6.6%
2026/08/23 23.74% 9.03% 3.51% 7.09% 4.76% 3.57% 4.33% 4.71% 12.25% 3.79%
2026/08/24 27.25% 15.63% 9.83% 5.93% 3.44% 2.8% 3.84% 4.22% 2.33% 3.28%
2026/08/25 30.23% 10.51% 8.44% 6.53% 4.43% 2.7% 4.13% 5.74% 3.2% 4.54%
2026/08/26 31.04% 13.29% 9.05% 6.02% 4.2% 2.7% 4.33% 5.39% 3.59% 3.76%
2026/08/27 28.51% 13.02% 9.07% 5.5% 4% 3.32% 4.57% 5% 3.47% 2.11%
2026/08/28 30.71% 9.14% 9.88% 7.23% 4.45% 3.04% 3.06% 6.36% 3.06% 3.84%
2026/08/29 33.89% 6.17% 10.37% 5.79% 3.64% 5.93% 3.31% 2.56% 5.82% 3.93%
2026/08/30 37.19% 11.02% 8.07% 6.15% 2.88% 4.6% 3.27% 4.17% 3.88% 3.97%
2026/08/31 29.92% 15.37% 8.5% 6.74% 4.44% 4.3% 4.24% 2.79% 2.57% 1.31%
  • directv.com
  • tv.youtube.com
  • disneyplus.com
  • xfinity.com
  • dish.com
  • spectrum.com
  • paramountplus.com
  • hulu.com
  • fubo.tv
  • sling.com

Copyright © Adthena. All rights reserved.

In August 2026, Directv.com led with fluctuating spend, peaking at 37.19%. Tv.youtube.com saw a mid-month dip, while Disneyplus.com remained steady. Xfinity.com and Dish.com had minor variations. Spectrum.com and Paramountplus.com showed consistent low activity. Hulu.com and Fubo.tv experienced spikes, with Sling.com ending on a low note.

Market Exposure

Competitor Count for US Telecommunications Television and Streaming Services

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

Competitor Count - Last month
Competitor Count - Last month
Date Competitor Count
2026/08/01 109
2026/08/02 113
2026/08/03 107
2026/08/04 117
2026/08/05 101
2026/08/06 98
2026/08/07 96
2026/08/08 97
2026/08/09 88
2026/08/10 100
2026/08/11 101
2026/08/12 95
2026/08/13 93
2026/08/14 94
2026/08/15 90
2026/08/16 95
2026/08/17 86
2026/08/18 89
2026/08/19 90
2026/08/20 95
2026/08/21 89
2026/08/22 90
2026/08/23 94
2026/08/24 86
2026/08/25 88
2026/08/26 88
2026/08/27 84
2026/08/28 93
2026/08/29 91
2026/08/30 94
2026/08/31 95

Copyright © Adthena. All rights reserved.

August began with 109 advertisers, peaking at 117 on the 4th. A decline followed, reaching a low of 84 on the 27th. The month concluded with a slight recovery, ending at 95 advertisers.

Campaign Efficiency

Market Loss & Market Gains for US Telecommunications Television and Streaming Services

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

Market Loss & Market Gains - Last month
Market Loss & Market Gains - Last month
Name Market Trend
disneyplus.com 2.93%
tv.youtube.com 2.34%
directv.com 0.92%
dish.com 0.21%
cox.com 0.16%
pluto.tv -0.54%
xfinity.com -0.61%
fubo.tv -0.94%
paramountplus.com -1.04%
hulu.com -1.86%

Copyright © Adthena. All rights reserved.

Disneyplus.com and tv.youtube.com surged in click share, while hulu.com and paramountplus.com experienced notable declines.

Campaign Efficiency

US Telecommunications Television and Streaming Services Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

Date directv.com disneyplus.com amazon.com tv.youtube.com paramountplus.com xfinity.com sling.com hulu.com fubo.tv philo.com
2026/08/01 22.96% 18.05% 10.79% 2.31% 3.46% 3.07% 6.19% 8.16% 1.04% 3.78%
2026/08/02 17.34% 14.56% 11.48% 12.17% 3.25% 3.34% 9.91% 4.1% 0.98% 4.94%
2026/08/03 22.31% 14.7% 10.89% 7.73% 3.01% 3.03% 8.48% 7.69% 2.19% 5.84%
2026/08/04 18.88% 9.1% 11% 6.08% 4.1% 4.5% 9.83% 5.43% 5.44% 7.74%
2026/08/05 18.95% 13.79% 15.28% 3.83% 3.34% 3.15% 6.15% 6.62% 10.38% 4.25%
2026/08/06 13.74% 12.76% 13.49% 5.74% 7.61% 3.33% 3.73% 8.03% 10.98% 4.13%
2026/08/07 13.83% 19.13% 11.98% 7.65% 4.7% 2.35% 8.34% 5.55% 9.06% 1.56%
2026/08/08 15.7% 15.65% 18.83% 7.77% 4.42% 2.18% 7.91% 8.48% 2.48% 0.08%
2026/08/09 16.11% 9.2% 21.72% 1.55% 12.15% 1.82% 3.56% 7.13% 8.82% 3.74%
2026/08/10 17.04% 11.47% 11.15% 5.18% 7.33% 4.87% 6.88% 7.13% 11.13% 0.52%
2026/08/11 19.92% 10.68% 16.17% 8.2% 8.13% 3.06% 4.97% 4.54% 1.68% 2.08%
2026/08/12 12.78% 18.01% 15.3% 13.96% 0.49% 2.56% 6.04% 6.46% 7.46% 0.66%
2026/08/13 16.17% 16.05% 22.67% 3.78% 2.33% 2.85% 5.05% 7.78% 7.2% 0.37%
2026/08/14 23.74% 10.45% 14.73% 6.9% 3.36% 2.07% 5.19% 9.19% 6.9% 1.4%
2026/08/15 22.78% 12.17% 13.52% 4.78% 7.04% 2.05% 6.12% 5.43% 9.02% 1.59%
2026/08/16 25.4% 9.83% 17.6% 0.83% 0.25% 1.97% 7.1% 9.43% 8.72% 2.31%
2026/08/17 25.2% 11.29% 14.38% 6.57% 3.92% 4.5% 4.06% 6.77% 7.74% 1.33%
2026/08/18 13.51% 24.07% 15.6% 9.59% 2.07% 2.78% 5.22% 6.62% 5.31% 2.56%
2026/08/19 22.74% 12.98% 13.12% 13.79% 0.4% 3.43% 6.38% 7.59% 3.37% 1.79%
2026/08/20 14.7% 16.77% 16.83% 3.43% 10.45% 2.89% 5.45% 8.52% 4.62% 1.06%
2026/08/21 21.93% 17.49% 12.33% 9.22% 3.03% 1.99% 6.49% 6.93% 4.05% 2.03%
2026/08/22 15.5% 13.81% 15.09% 7.25% 2.88% 3.82% 7.34% 6.24% 7.31% 4.17%
2026/08/23 17.31% 9.25% 12.37% 6.65% 5.88% 2.73% 5.13% 4.89% 14.25% 3.16%
2026/08/24 19.86% 18.16% 13.24% 10.77% 4.61% 2% 4.48% 4.32% 2.57% 1.13%
2026/08/25 21.62% 14.6% 18.08% 7.14% 3.58% 2.28% 5.98% 6.14% 4.47% 2.43%
2026/08/26 22.56% 14.44% 14.72% 8.7% 4.9% 2.08% 6.71% 5.98% 5.55% 2.1%
2026/08/27 18.93% 15.58% 16.57% 9.89% 5.6% 1.85% 3.84% 4.72% 4.77% 2.35%
2026/08/28 19.9% 18.89% 14.59% 7.31% 3.36% 3.18% 6.97% 6.51% 2.42% 2.9%
2026/08/29 23.74% 17.03% 16.03% 3.53% 3.25% 1.8% 7.1% 2.24% 5.75% 0.23%
2026/08/30 24.69% 15.69% 20.4% 7.24% 3.75% 1.99% 4.75% 4.09% 5.28% 0.64%
2026/08/31 21.75% 19.41% 16.89% 11.78% 4.82% 3.1% 3.04% 2.5% 2.2% 0.28%
  • directv.com
  • disneyplus.com
  • amazon.com
  • tv.youtube.com
  • paramountplus.com
  • xfinity.com
  • sling.com
  • hulu.com
  • fubo.tv
  • philo.com

Copyright © Adthena. All rights reserved.

In August 2026, Directv.com led with fluctuating impressions, peaking mid-month. Disneyplus.com saw a spike on the 18th. Amazon.com maintained steady growth, while tv.youtube.com and paramountplus.com had varied performances. The month concluded with Directv.com dominating.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for US Telecommunications Television and Streaming Services

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

Google Text Ad Copy Insights & Creative Trends for US Telecommunications Television and Streaming Services - Last month
  1. 1
    Prime Video | Watch Movies & Shows Online https://www.amazon.com

    Stream movies, shows, Amazon Originals, premium subscriptions, sports & more. Watch award-winning original movies and series with Prime Video. Prime Video Exclusives. New Releases.

  2. 2
    Disney plus - Stream Now | Disney plus Official Site https://www.disneyplus.com

    Disney plus, Hulu, and ESPN+. All your entertainment in one plan. Save. Stream Disney, Pixar, Marvel, Star Wars & more. All your favorites in one place.

  3. 3
    Watch Live TV with Fubo - Start Your Free Trial https://www.fubo.tv

    Watch 200+ live channels without a cable subscription. No Contracts. Cancel Anytime. Fubo ...

  4. 4
    Hulu Plus Live TV - Get Live TV on Hulu https://www.hulu.com

    Get 95+ Channels, Hulu, Disney+ and ESPN, When You Get Hulu + Live TV for Just $89.99/mo.

  5. 5
    YouTube TV https://tv.youtube.com

    Subscribe today — Watch 30+ live sports channels for only $54.99/mo for 12 mos. Get 30+ live sports channels for only $54.99/mo for your first 12 months.

Copyright © Adthena. All rights reserved.

In the competitive landscape of streaming services, Amazon’s Prime Video entices with award-winning originals, while Disney Plus offers a bundled entertainment universe. Fubo and Hulu emphasize live TV without contracts, and YouTube TV highlights affordable sports streaming. Each ad uniquely targets diverse viewer preferences.

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