US Telecommunications Television and Streaming Services - PPC Market Share Analysis April 2025

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the US Television and Streaming Services category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Market Exposure

Share of Clicks for top 10 US Telecommunications Television and Streaming Services brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

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Share of Clicks - Last month
Domain	Share of clicks
paramountplus.com	21.57
tv.youtube.com	20.83
directv.com	15.01
disneyplus.com	9.26
sling.com	8.93
pluto.tv	5.42
amazon.com	3.47
hulu.com	2.77
apple.com	1.64
fubo.tv	1.44
others	9.66

Paramountplus.com leads with 21.57% click share, followed by tv.youtube.com at 20.83%. Directv.com holds 15.01%, while ‘others’ collectively capture 9.66%.

Market Exposure

Share of Spend for the top 10 US Telecommunications Television and Streaming Services brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month.

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Share of Spend - Last Month
Date	directv.com	tv.youtube.com	paramountplus.com	sling.com	spectrum.com	disneyplus.com	dish.com	comcast.com	xfinity.com	fubo.tv
2025/04/01	17.3%	12.47%	14.12%	4.15%	5.08%	3.98%	4.78%	1.63%	2.2%	2.33%
2025/04/02	16.96%	18.7%	17.58%	9.36%	3.86%	2.77%	5.65%	1.82%	0.99%	2.2%
2025/04/03	14.58%	23.67%	15.27%	8.41%	3.71%	1.33%	4.69%	1.65%	2.42%	3.77%
2025/04/04	18.88%	15.65%	12.88%	9.38%	3.78%	3.53%	4.19%	2%	2.59%	3.17%
2025/04/05	15.5%	20.26%	14.03%	8.32%	3.16%	3.19%	3.49%	2.43%	2.36%	2.38%
2025/04/06	13.3%	28.47%	13.88%	7.02%	3.19%	2.07%	1.54%	1.75%	4.86%	4.62%
2025/04/07	14.57%	15.54%	18.71%	7.13%	2.97%	4.63%	3.07%	3.86%	5.54%	2.5%
2025/04/08	14.56%	15.96%	14.66%	7.39%	3.85%	4.75%	4.28%	2.32%	3.46%	2.31%
2025/04/09	20.47%	14.87%	15.15%	8.55%	2.69%	2.9%	5.22%	2.76%	3.12%	2.22%
2025/04/10	17.98%	17.33%	12.97%	6.19%	4.28%	3.61%	2.9%	2.97%	3.61%	3.16%
2025/04/11	13.75%	26.71%	14.36%	5.2%	3.25%	1.39%	5.87%	1.37%	1.92%	3.17%
2025/04/12	16.79%	22.91%	11.76%	7.24%	4.03%	3.98%	5.03%	1.96%	2.36%	2.39%
2025/04/13	16.94%	19.06%	15.38%	7.29%	4.57%	3.45%	2.34%	1.61%	5.65%	3.18%
2025/04/14	15.32%	17.82%	13.81%	7.44%	4.09%	3.56%	4.16%	1.57%	3.52%	2.61%
2025/04/15	15.94%	15.41%	17.18%	7.03%	8.72%	3.17%	4.37%	3.39%	3.02%	1.85%
2025/04/16	15.3%	23.55%	14.24%	6.36%	3.8%	3.82%	4.17%	2.65%	1.6%	4.09%
2025/04/17	15.91%	25.92%	14.67%	5.39%	5.43%	3.99%	5.03%	3.17%	1.81%	0.6%
2025/04/18	14.29%	18.29%	11.4%	6.81%	4.65%	2.56%	2.61%	5.25%	3.46%	5.36%
2025/04/19	14.06%	16.41%	8.5%	9.12%	3.94%	1.95%	3.03%	2.62%	3.54%	7.2%
2025/04/20	16%	18.71%	16.52%	7.55%	3.41%	2.64%	2.39%	0.96%	1.86%	6.63%
2025/04/21	14.87%	21.21%	12.69%	7.4%	2.95%	2.58%	2.79%	2.75%	3.86%	7.31%
2025/04/22	16.91%	21.28%	11%	8.17%	3.24%	3.66%	3.4%	1.97%	2.14%	5.72%
2025/04/23	15.54%	15.91%	13.19%	8.42%	4.17%	3.01%	4.05%	4%	4.27%	3.17%
2025/04/24	16.21%	20.25%	14.56%	6.69%	2.79%	1.76%	3.62%	1.52%	2.03%	5.51%
2025/04/25	19.83%	8.09%	16.75%	7.33%	3.35%	4.05%	4.13%	3.81%	3.6%	2.39%
2025/04/26	15.3%	18.91%	13.66%	10.51%	4.28%	2.31%	2.78%	1.91%	3.33%	3.57%
2025/04/27	18.56%	12.75%	16%	9.52%	4.17%	1.26%	1.5%	3.67%	4.29%	2%
2025/04/28	16.89%	19.99%	15.74%	7.86%	3.73%	1.88%	3.36%	2.14%	2.3%	1.09%
2025/04/29	19.56%	11.48%	16.25%	8.67%	3.86%	1.16%	3.68%	2.25%	3.62%	0.85%
2025/04/30	18.96%	14.72%	14.17%	7.32%	5.14%	3.97%	3.71%	2.69%	2.33%	0.19%

In April 2025, Directv.com led with fluctuating spend, peaking at 20.47%. Tv.youtube.com showed volatility, reaching 28.47%. Paramountplus.com maintained moderate stability. Sling.com and Spectrum.com had consistent low spend. Disneyplus.com and Dish.com saw minor fluctuations. Comcast.com, Xfinity.com, and Fubo.tv had minimal impact.

Market Exposure

Competitor Count for US Telecommunications Television and Streaming Services

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month.

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Competitor Count - Last month
Date	Competitor Count
2025/04/01	135
2025/04/02	127
2025/04/03	143
2025/04/04	134
2025/04/05	132
2025/04/06	126
2025/04/07	137
2025/04/08	136
2025/04/09	121
2025/04/10	127
2025/04/11	125
2025/04/12	120
2025/04/13	119
2025/04/14	136
2025/04/15	127
2025/04/16	132
2025/04/17	146
2025/04/18	149
2025/04/19	147
2025/04/20	133
2025/04/21	146
2025/04/22	148
2025/04/23	136
2025/04/24	152
2025/04/25	135
2025/04/26	146
2025/04/27	142
2025/04/28	136
2025/04/29	140
2025/04/30	131

April saw fluctuating advertiser numbers, peaking at 152 on April 24. The month concluded with 131 advertisers, reflecting dynamic market activity.

Campaign Efficiency

Market Loss & Market Gains for US Telecommunications Television and Streaming Services

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

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Market Loss & Market Gains - Last month
Name	Market Trend
directv.com	1.87%
paramountplus.com	0.89%
fubo.tv	0.73%
pluto.tv	0.52%
siriusxm.com	0.39%
hulu.com	-0.34%
sling.com	-0.68%
amazon.com	-0.92%
tv.youtube.com	-2.01%
disneyplus.com	-2.57%

Disneyplus.com and tv.youtube.com saw significant declines, while directv.com and paramountplus.com experienced notable gains in click share.

Campaign Efficiency

US Telecommunications Television and Streaming Services Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

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Date	directv.com	paramountplus.com	tv.youtube.com	sling.com	disneyplus.com	amazon.com	pluto.tv	hulu.com	amcplus.com	fubo.tv
2025/04/01	13.46%	14.37%	15.05%	4.9%	7.88%	8.18%	4.16%	8.14%	0.76%	3.65%
2025/04/02	12.95%	17.92%	17.56%	10.34%	5.92%	8.25%	4.25%	2.72%	0.37%	2.91%
2025/04/03	12.35%	15.78%	19.67%	11.09%	2%	7.58%	3.83%	2.96%	0.66%	5.75%
2025/04/04	15.14%	13.36%	15.51%	11.55%	7.11%	6.83%	3.86%	3.36%	0.95%	3.96%
2025/04/05	12.13%	14.27%	17.57%	9.94%	7.78%	9.3%	3.2%	2.43%	2.7%	3.18%
2025/04/06	10.8%	13.51%	26.35%	8.66%	4.5%	5.46%	3%	2.47%	1.11%	8.46%
2025/04/07	11.68%	17.76%	11.15%	9.93%	9.99%	8.98%	4.15%	2.74%	0.51%	3.12%
2025/04/08	11.33%	13.2%	14.8%	7.64%	9.99%	11.93%	3.56%	2.37%	3.54%	2.62%
2025/04/09	15.21%	14.5%	15.09%	10.02%	5.86%	11.94%	4.27%	2.77%	0.93%	2.73%
2025/04/10	13.55%	12.85%	17.26%	7.52%	8.47%	9.5%	3.79%	2.6%	0.84%	4.62%
2025/04/11	10.47%	14.68%	19.3%	7.79%	3.7%	12.15%	3.9%	1.89%	3.42%	4.85%
2025/04/12	13.75%	11.78%	17.4%	9.28%	7.99%	10.57%	4.27%	3.25%	0.89%	2.86%
2025/04/13	13.32%	14.61%	21.61%	9.01%	6.67%	6.02%	3.96%	1.92%	0.95%	5.15%
2025/04/14	12.22%	12.31%	16.27%	9.17%	6.71%	8.75%	4.49%	1.67%	4.07%	3.91%
2025/04/15	13.39%	16.66%	15.56%	9.76%	7.71%	7.05%	3.81%	2.06%	0.84%	2.53%
2025/04/16	12.09%	14.08%	22.63%	7.75%	7.91%	5.42%	3.94%	1.83%	0.39%	6.37%
2025/04/17	12.82%	14.97%	24.22%	6.86%	8.52%	6.09%	3.77%	1.37%	0.61%	0.73%
2025/04/18	12.19%	11.5%	14.28%	9.36%	5.83%	5.44%	3.22%	1.75%	1.23%	9.28%
2025/04/19	11.42%	8.74%	13.47%	10.92%	2.73%	5.58%	3.01%	2.28%	7.44%	10.99%
2025/04/20	12.11%	14.53%	14.56%	9.07%	5.44%	4.48%	3.15%	1.99%	9.01%	11.41%
2025/04/21	11.9%	11.43%	19.08%	9.24%	5.06%	3.9%	3.33%	1.99%	1.3%	13.6%
2025/04/22	13.46%	9.9%	18.24%	10.46%	7.61%	4.5%	3.07%	2.08%	1.21%	10.35%
2025/04/23	12.55%	13.29%	15.45%	11.03%	6.4%	6.86%	2.87%	2.34%	2.56%	5%
2025/04/24	13.33%	14.93%	17.34%	8.41%	3.13%	5%	3.45%	2.37%	2.36%	10.03%
2025/04/25	16.81%	17.73%	5.64%	10.13%	7.23%	4.34%	4.94%	2.14%	0.86%	4.13%
2025/04/26	11.9%	13.28%	15.82%	13.74%	3.68%	6.37%	3.29%	1.81%	2.93%	6.93%
2025/04/27	15.47%	15.6%	10.1%	12.29%	1.8%	5.82%	4.52%	1.29%	7.13%	2.7%
2025/04/28	15.01%	16.24%	14.75%	10.54%	4.12%	5.27%	5.1%	1.97%	2.22%	1.92%
2025/04/29	16.02%	14.76%	15.02%	10.22%	2.76%	6.71%	5.31%	1.98%	1.5%	1.49%
2025/04/30	15.74%	15.06%	12.21%	9.23%	7.06%	6.85%	4.83%	2.34%	1.1%	0.33%

April 2025 saw dynamic shifts in PPC impressions. YouTube TV peaked mid-month, while Sling and Paramount+ showed consistent fluctuations. Disney+ and Hulu struggled, ending with lower shares. The month concluded with varied performances across platforms.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for US Telecommunications Television and Streaming Services

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

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1
Bundle Disney+ and Hulu - Get the perfect streaming pair https://www.disneyplus.com
Get the best of Disney+ and Hulu together for a price you'll love. Choose the bundle that’s right for you ...
2
Watch Live TV with Fubo - Start Your Free Trial https://www.fubo.tv
The perfect mix of sports and entertainment. Live & on demand. Watch on all your devices.
3
Paramount+ Now Streaming | Try Paramount+ https://www.paramountplus.com › paramount+
Stream thousands of episodes, live sports & exclusive originals – all in one place. Access hundreds of iconic movies, from...
4
Sling TV - Official Website https://www.sling.com
Sling - Official Website — Tired of Seeing Your TV Bill Go Up? Sign up for Sling & Claim Your TV Price Guarantee! Stream Live...
5
YouTube TV https://tv.youtube.com
YouTube TV Official Site — 100+ channels, unlimited DVR space, and 6 accounts for one price. Try it today. Enjoy the TV you love with no hidden fees or long-term contracts. Live TV Made For You. Try It Now.

Disney+ and Hulu entice with a perfect streaming bundle, while Fubo offers a sports-entertainment mix. Paramount+ highlights exclusive originals, Sling TV promises price guarantees, and YouTube TV boasts 100+ channels with no hidden fees.

Frequently Asked Questions

Why is the US Telecommunications Television and Streaming Services April 2025 Report useful and how should I use it?

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Customer Success Stories

Vodafone case study: Driving click share and sales with strategic insights from Adthena

Vodafone used Adthena data to optimize results from the launch of the Samsung S22 product. Combining Adthena’s Strategic Insights with Google Smart Bidding, Vodafone was able to maintain a flexible strategy that leveraged both manual and automated bidding. Leveraging Adthena’s Search Term Opportunities report also allowed Vodafone to implement 27 keyword terms across their business line, driving an increase in revenue at a positive ROAS.Read case study

VodafoneZiggo case study: Boosting sales by 500% with a winning PPC strategy

VodafoneZiggo was looking to maximize revenue from its paid search campaigns while reducing costs and streamlining workflows. By leveraging Adthena’s data-driven insights and time-saving automation, the team gained full visibility into their ad spend performance and optimized budget allocation.Read case study

Havas Market & Arena Media PPC case study: Brand Protection success with Adthena

Havas Market & Arena Media used Adthena's infringement data to combat rising CPCs from competitive brand bidding, escalating violations to Google and protecting their client’s brand. Read case study

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US Telecommunications Television and Streaming Services - PPC Market Share Analysis April 2025

Share of Clicks for top 10 US Telecommunications Television and Streaming Services brands

Share of Spend for the top 10 US Telecommunications Television and Streaming Services brands

Competitor Count for US Telecommunications Television and Streaming Services

Market Loss & Market Gains for US Telecommunications Television and Streaming Services

US Telecommunications Television and Streaming Services Share of Impressions

Google Text Ad Copy Insights & Creative Trends for US Telecommunications Television and Streaming Services

Frequently Asked Questions

Why is the US Telecommunications Television and Streaming Services April 2025 Report useful and how should I use it?

Why is the US Telecommunications Television and Streaming Services April 2025 Report useful?

How often is the data updated?

How does Adthena collect this data?

How accurate is the US Telecommunications Television and Streaming Services April 2025 Report?

Does this include mobile, desktop and Google Shopping data?

Who is this US Telecommunications Television and Streaming Services April 2025 Report for?

Can I get a custom report for my brand?

What is Ask Arlo?

Customer Success Stories

Vodafone case study: Driving click share and sales with strategic insights from Adthena

VodafoneZiggo case study: Boosting sales by 500% with a winning PPC strategy

Havas Market & Arena Media PPC case study: Brand Protection success with Adthena

Get the full picture

See this data specific to your brand performance

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