Why is the US Telecommunications Television and Streaming Services February 2026 Report useful and how should I use it?

Why is the US Telecommunications Television and Streaming Services February 2026 Report useful? Imagine being able to instantly see your competitors Market Share, Share of Spend and their top performing ad copy so you can effectively benchmark your own performance. Adthena’s PPC Market Share reports provide an instant view of performance insights across hundreds of sub-industries – so you can do just that. How to use the US Telecommunications Television and Streaming Services February 2026 Report Think of these reports as a cheat sheet for your industry’s search landscape. Check out this short article for a breakdown of each report and how they can benefit your strategy.

How often is the data updated?

Data within the US Telecommunications Television and Streaming Services February 2026 Report is aggregated every month, highlighting the most significant changes from the previous period.

How does Adthena collect this data?

We use observed data from Google’s search results pages. With 20 million Google SERPs indexed per day. Adthena forms a global index of publicly available searches on Google. On top of observed data, our data science models and patented technology expand on the insights through estimated metrics like market share, share of spend, and more. We have 12 years of historical data across industries and our custom-built AI models learn from continuously updated data every day.

Does this include mobile, desktop and Google Shopping data?

Yes. The US Telecommunications Television and Streaming Services February 2026 Report aggregates data from across both device types and Google Shopping.

Who is this US Telecommunications Television and Streaming Services February 2026 Report for?

The US Telecommunications Television and Streaming Services February 2026 Report is for enterprise brands and agencies who want quick and high-level, historical benchmarks that are easily digestible and reveal insights, trends and market winners relevant to their own industry.

Ask Arlo leverages real-time GenAI to answer customers’ questions about their own search data and receive instant, tailored responses and reports directly within the Adthena platform. With millions of Google SERPs indexed every day, Arlo never misses a trick and makes sure you’re always up to date. Learn more about Ask Arlo.

US Telecommunications Television and Streaming Services - PPC Market Share Analysis February 2026

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the US Television and Streaming Services category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Google AI Overview visibility for Telecommunications Television and Streaming Services US

See how often AIOs appear and how search intent is distributed across buying signals.

See more data

AIO Frequency

How often a Google AI overview appears on search terms relevant to this category.

Frequency	Percentage
Frequency	39.6268723652
	60.3731276348

39%

Complex Query Frequency

A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.

Frequency	Percentage
Frequency	38
	62

38%

Search Intent Distribution

Breakdown of search queries by their underlying goal.

Intent	Distribution
Investigational	8%
Transactional	14%
Navigational	12%
Seasonal	0%
Local	1%
Problem Solving	4%

Market Exposure

Share of Clicks for top 10 US Telecommunications Television and Streaming Services brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

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Share of Clicks - Last month

Share of Clicks - Last month
Domain	Share of clicks
disneyplus.com	19.64
tv.youtube.com	15.86
directv.com	12.26
amazon.com	10.75
paramountplus.com	8.53
sling.com	6.54
pluto.tv	5.37
hulu.com	3.49
fubo.tv	2.65
xfinity.com	2.37
others	12.54

disneyplus.com - 19.64%
tv.youtube.com - 15.86%
directv.com - 12.26%
amazon.com - 10.75%
paramountplus.com - 8.53%
sling.com - 6.54%
pluto.tv - 5.37%
hulu.com - 3.49%
fubo.tv - 2.65%
xfinity.com - 2.37%
others - 12.54%

In the competitive landscape, Disney+ leads with 19.64% click share, followed by YouTube TV at 15.86%. Others collectively hold 12.54%, showcasing diverse competition.

Market Exposure

Share of Spend for the top 10 US Telecommunications Television and Streaming Services brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month.

See more data

Share of Spend - Last Month

Share of Spend - Last Month
Date	directv.com	fubo.tv	sling.com	hulu.com	tv.youtube.com	disneyplus.com	paramountplus.com	spectrum.com	frndlytv.com	xfinity.com
2026/02/01	17.33%	16.07%	2.91%	7.18%	9.01%	3.31%	3.37%	3.67%	13.33%	4.42%
2026/02/02	17.21%	16%	4.85%	2.59%	15.24%	3.26%	5.1%	3.24%	4.55%	4.59%
2026/02/03	22.63%	7.98%	2.73%	4.13%	11.43%	2.91%	5.2%	6.12%	3.88%	8.4%
2026/02/04	21.09%	14.33%	4.93%	3.43%	11.38%	3.64%	4.72%	4.63%	5.09%	6.2%
2026/02/05	20.14%	8.68%	2.97%	4.02%	9.76%	3.69%	4.07%	5.3%	7.89%	4.97%
2026/02/06	19.05%	9.83%	13.87%	2.57%	11.97%	2.39%	4.33%	3.89%	3.67%	5.9%
2026/02/07	16.56%	12.59%	5.88%	5.43%	4.58%	4.4%	4.69%	4.03%	9.96%	7.28%
2026/02/08	13.4%	1.78%	14.81%	2.6%	9.34%	5.39%	4.93%	4.15%	14.53%	6.57%
2026/02/09	23.66%	3.32%	12.2%	4.29%	0.64%	6.57%	5.5%	5.4%	8.05%	6.33%
2026/02/10	22.42%	6.84%	11.77%	4.14%	5.68%	8.1%	4.82%	3.3%	3.09%	6.93%
2026/02/11	24.42%	9.01%	6.71%	6.21%	9.05%	4.78%	3.92%	3.21%	3.97%	6.84%
2026/02/12	20.11%	8.66%	2.96%	4.01%	9.74%	3.69%	4.06%	5.29%	7.88%	4.96%
2026/02/13	18.99%	9.8%	13.82%	2.57%	11.94%	2.57%	4.32%	3.88%	3.66%	5.88%
2026/02/14	16.39%	12.47%	5.81%	5.37%	4.53%	4.38%	4.64%	3.99%	9.86%	7.2%
2026/02/15	13.24%	1.76%	14.62%	2.57%	9.23%	5.32%	4.87%	4.1%	14.35%	6.5%
2026/02/16	23.64%	3.32%	12.2%	4.29%	0.64%	6.56%	5.49%	5.39%	8.05%	6.33%
2026/02/17	20.52%	11.81%	5.48%	1.4%	6.37%	4.96%	7.55%	4.02%	1.27%	6.42%
2026/02/18	24.87%	12.33%	5.44%	2.54%	10.71%	5.78%	4.49%	3.16%	3.29%	6.2%
2026/02/19	21.06%	9.23%	6.46%	3.41%	10.02%	6.65%	5.21%	4.2%	4.81%	8.2%
2026/02/20	28.76%	2.43%	6.71%	2.99%	10.92%	10.78%	4.31%	4.01%	1.62%	5.76%
2026/02/21	27.49%	3.94%	5.56%	1.86%	8.32%	13.1%	6%	5.43%	3.02%	5.32%
2026/02/22	30.34%	7.09%	4.71%	2.2%	9.35%	6.11%	5.06%	5.64%	4.16%	7.79%
2026/02/23	28.86%	4.7%	4.55%	4.5%	9.68%	7.57%	3.62%	4.79%	1.25%	7.73%
2026/02/24	28.96%	8.29%	4.42%	2.55%	6.75%	6.28%	4.79%	7.2%	2.95%	6.14%
2026/02/25	26.97%	10.24%	6.01%	2.4%	12.84%	4.85%	5.27%	5.92%	2.15%	6.7%
2026/02/26	36.63%	2.78%	2.49%	3.26%	10.42%	7.07%	6.58%	5.24%	4.11%	4.77%
2026/02/27	36.84%	7.13%	5.04%	6.84%	8.02%	8.08%	5.46%	3.55%	3.15%	2.86%
2026/02/28	28.98%	9.46%	8.23%	8.04%	7.56%	6.58%	5.17%	3.26%	2.93%	2.8%

directv.com
fubo.tv
sling.com
hulu.com
tv.youtube.com
disneyplus.com
paramountplus.com
spectrum.com
frndlytv.com
xfinity.com

In February 2026, Directv.com led with fluctuating spend, peaking at 36.84%. Fubo.tv and Sling.com showed varied trends, while Hulu.com and Tv.youtube.com maintained moderate shares. Disneyplus.com and Paramountplus.com had steady growth, with Spectrum.com and Frndlytv.com showing minor fluctuations. Xfinity.com ended with a decline.

Market Exposure

Competitor Count for US Telecommunications Television and Streaming Services

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month.

See more data

Competitor Count - Last month

Competitor Count - Last month
Date	Competitor Count
2026/02/01	137
2026/02/02	142
2026/02/03	148
2026/02/04	147
2026/02/05	153
2026/02/06	148
2026/02/07	138
2026/02/08	130
2026/02/09	145
2026/02/10	138
2026/02/11	136
2026/02/12	153
2026/02/13	148
2026/02/14	138
2026/02/15	130
2026/02/16	145
2026/02/17	115
2026/02/18	120
2026/02/19	120
2026/02/20	114
2026/02/21	113
2026/02/22	119
2026/02/23	123
2026/02/24	126
2026/02/25	120
2026/02/26	126
2026/02/27	114
2026/02/28	116

February began with 137 advertisers, peaking at 153 mid-month. A decline followed, ending at 116.

Campaign Efficiency

Market Loss & Market Gains for US Telecommunications Television and Streaming Services

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

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Market Loss & Market Gains - Last month

Market Loss & Market Gains - Last month
Name	Market Trend
disneyplus.com	4.46%
directv.com	2.42%
paramountplus.com	0.53%
siriusxm.com	0.17%
optimum.com	0.16%
pluto.tv	-0.7%
hulu.com	-0.78%
frndlytv.com	-0.85%
fubo.tv	-1.34%
tv.youtube.com	-1.75%

Disneyplus.com surged with a 4.46% click share increase, while tv.youtube.com dropped by 1.75%.

Campaign Efficiency

US Telecommunications Television and Streaming Services Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

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Date	directv.com	disneyplus.com	sling.com	fubo.tv	amazon.com	hulu.com	tv.youtube.com	paramountplus.com	pluto.tv	frndlytv.com
2026/02/01	13.14%	9%	3.71%	17.4%	8.31%	6.2%	8.25%	3.41%	2.14%	10.78%
2026/02/02	13.56%	11.23%	4.82%	17.65%	4.89%	2.49%	13.24%	5.21%	3.43%	4.68%
2026/02/03	17.41%	9.31%	4.35%	8.75%	9.95%	4.72%	11.71%	5.3%	3.01%	3.88%
2026/02/04	16.95%	9.29%	5.22%	12.95%	8%	3.84%	10.65%	4.73%	2.42%	4.49%
2026/02/05	17.6%	9.09%	4.06%	7.85%	10.14%	3.99%	9.6%	4.65%	3.51%	5.92%
2026/02/06	16.19%	6.79%	10.09%	10.83%	7.28%	3.42%	11.72%	5.05%	3.01%	3.44%
2026/02/07	12.55%	11.98%	5.45%	13.72%	6.42%	5.96%	6.28%	4.84%	3.24%	7.4%
2026/02/08	11.25%	15.42%	10.55%	2.13%	7.49%	3.17%	9.05%	5.39%	3.33%	11.98%
2026/02/09	17.87%	16.64%	9.8%	3.17%	9.38%	5.62%	1.16%	6.06%	4.77%	7.13%
2026/02/10	17.3%	16.74%	7.97%	8.36%	7.98%	3.82%	6.1%	5.37%	4.13%	2.69%
2026/02/11	21.55%	12.09%	6.08%	7.85%	8.57%	4.85%	8.58%	4.43%	3.12%	2.46%
2026/02/12	17.6%	9.09%	4.06%	7.85%	10.14%	3.99%	9.6%	4.65%	3.51%	5.92%
2026/02/13	16.19%	6.79%	10.09%	10.83%	7.28%	3.42%	11.72%	5.05%	3.01%	3.44%
2026/02/14	12.55%	11.98%	5.45%	13.72%	6.42%	5.96%	6.28%	4.84%	3.24%	7.4%
2026/02/15	11.25%	15.42%	10.55%	2.13%	7.49%	3.17%	9.05%	5.39%	3.33%	11.98%
2026/02/16	17.87%	16.64%	9.8%	3.17%	9.38%	5.62%	1.16%	6.06%	4.77%	7.13%
2026/02/17	14.74%	12.78%	5.73%	9.49%	10.29%	1.49%	5.31%	8.74%	9.17%	0.86%
2026/02/18	19.69%	14.94%	5.05%	12.91%	4.58%	3.12%	10.25%	4.5%	2.11%	4.25%
2026/02/19	15.81%	13.89%	6.05%	9.31%	9.69%	3.64%	9.46%	5.66%	3.18%	4.98%
2026/02/20	23.64%	20.83%	6.63%	3.08%	7.56%	3.09%	9.38%	4.79%	2.41%	1.95%
2026/02/21	19.6%	23.1%	6.49%	4.89%	9.73%	1.61%	7.52%	5.8%	3%	3.12%
2026/02/22	26.45%	13.14%	6.59%	8.38%	5.61%	2.55%	8.58%	5.09%	3.51%	5.08%
2026/02/23	24.91%	14.19%	5.8%	5.75%	5.39%	4.66%	8.91%	4.27%	2.71%	1.57%
2026/02/24	25%	12.49%	5.75%	9.31%	6.68%	3.06%	6.41%	5.04%	3.54%	2.86%
2026/02/25	22.84%	11.7%	6.31%	9.46%	10.69%	2.49%	11.41%	5.45%	2.75%	2.86%
2026/02/26	28.61%	16.73%	3.98%	2.62%	8.77%	3.39%	8.27%	6.5%	1.87%	4.14%
2026/02/27	29.68%	17.15%	6.1%	4.75%	9.06%	4.36%	7.93%	5.42%	1.56%	2.8%
2026/02/28	22.67%	12.37%	9.44%	9.18%	8.6%	7.71%	7.19%	5.32%	3.14%	2.94%

directv.com
disneyplus.com
sling.com
fubo.tv
amazon.com
hulu.com
tv.youtube.com
paramountplus.com
pluto.tv
frndlytv.com

In February 2026, Directv.com led with a significant rise, peaking at 29.68% on the 27th. Disneyplus.com saw fluctuations, ending at 12.37%. Sling.com and Fubo.tv had varied trends, while Amazon.com maintained stability. Hulu.com and others showed minor shifts.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for US Telecommunications Television and Streaming Services

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

See more data

Google Text Ad Copy Insights & Creative Trends for US Telecommunications Television and Streaming Services - Last month

1
Prime Video https://www.amazon.com
Watch the Latest Movies and TV — Watch award-winning original movies and series with Prime Video. Stream movies, shows, Amazon Originals, premium subscriptions, sports & more. Original Movies & Series. Prime Video Exclusives.
2
No Contract. Cancel Anytime - Stream TV Live https://www.directv.com
Shop Our (Very) Affordable Genre Packs™. No Annual Contract. Cancel Anytime. Sign Up Today
3
Bundle Disney+ and Hulu | Get the perfect streaming pair https://www.disneyplus.com
Get the best of Disney+ and Hulu together for a price you'll love.
4
Stream Alone Live - 35+ Channels, Only $6.99/mo https://try.frndlytv.com
Record Every Movie and Show with Unlimited DVR & Watch for 270 Days. Try Free for 7 Days!
5
YouTube TV https://tv.youtube.com
Watch live sports and shows — All your favorites in one place. Live sports, movies, TV, and more. Terms apply. Get YouTube TV to watch over 100 channels of live sports, movies and TV. Terms apply. Live TV Made For You.

In the competitive world of streaming services, Amazon’s Prime Video highlights its exclusive content, while DirecTV emphasizes flexibility with no contracts. Disney+ and Hulu offer a compelling bundle, Frndly TV attracts with affordability, and YouTube TV showcases its extensive channel lineup.

Frequently Asked Questions

Why is the US Telecommunications Television and Streaming Services February 2026 Report useful and how should I use it?

Why is the US Telecommunications Television and Streaming Services February 2026 Report useful?

Imagine being able to instantly see your competitors Market Share, Share of Spend and their top performing ad copy so you can effectively benchmark your own performance.

Adthena’s PPC Market Share reports provide an instant view of performance insights across hundreds of sub-industries – so you can do just that.

How to use the US Telecommunications Television and Streaming Services February 2026 Report
Think of these reports as a cheat sheet for your industry’s search landscape. Check out this short article for a breakdown of each report and how they can benefit your strategy.
How often is the data updated?

Data within the US Telecommunications Television and Streaming Services February 2026 Report is aggregated every month, highlighting the most significant changes from the previous period.
How does Adthena collect this data?

We use observed data from Google’s search results pages. With 20 million Google SERPs indexed per day. Adthena forms a global index of publicly available searches on Google.

On top of observed data, our data science models and patented technology expand on the insights through estimated metrics like market share, share of spend, and more.

We have 12 years of historical data across industries and our custom-built AI models learn from continuously updated data every day.
How accurate is the US Telecommunications Television and Streaming Services February 2026 Report?

The US Telecommunications Television and Streaming Services February 2026 Report is powered by Adthena’s Whole Market View, which is the patented technology that drives value for our 300 enterprise customers.

Our unique approach to search intelligence ingests Google’s Keyword Planner into its learning models, providing a more accurate and up-to-date view of keyword data compared to traditional panel data methods.

With daily data collection and updates, Adthena offers a closer-to-real-time view of the Google Ads auction, enabling timely insights and adjustments.

Adthena focuses specifically on Google Ads, providing a deep dive into the channel and offering detailed insights into its workings. By processing 10 TB of new data daily and employing AI and machine learning models to analyze millions of Google Ads searches per second, Adthena provides a comprehensive and in-depth view of the competitive landscape.

Learn more about our data.

Learn more about our data accuracy
Does this include mobile, desktop and Google Shopping data?

Yes. The US Telecommunications Television and Streaming Services February 2026 Report aggregates data from across both device types and Google Shopping.
Who is this US Telecommunications Television and Streaming Services February 2026 Report for?

The US Telecommunications Television and Streaming Services February 2026 Report is for enterprise brands and agencies who want quick and high-level, historical benchmarks that are easily digestible and reveal insights, trends and market winners relevant to their own industry.
Can I get a custom report for my brand?

Our search consultants can introduce you to data that is specific to your organization, based on the size of the relevant search term and competitor universe, and the geographies that need monitoring.

Complete the form below to get started.
What is Ask Arlo?

Ask Arlo leverages real-time GenAI to answer customers’ questions about their own search data and receive instant, tailored responses and reports directly within the Adthena platform.

With millions of Google SERPs indexed every day, Arlo never misses a trick and makes sure you’re always up to date.

Learn more about Ask Arlo.

Customer Success Stories

Vodafone case study: Driving click share and sales with strategic insights from Adthena

Vodafone used Adthena data to optimize results from the launch of the Samsung S22 product. Combining Adthena’s Strategic Insights with Google Smart Bidding, Vodafone was able to maintain a flexible strategy that leveraged both manual and automated bidding. Leveraging Adthena’s Search Term Opportunities report also allowed Vodafone to implement 27 keyword terms across their business line, driving an increase in revenue at a positive ROAS.Read case study

VodafoneZiggo case study: Boosting sales by 500% with a winning PPC strategy

VodafoneZiggo was looking to maximize revenue from its paid search campaigns while reducing costs and streamlining workflows. By leveraging Adthena’s data-driven insights and time-saving automation, the team gained full visibility into their ad spend performance and optimized budget allocation.Read case study

Havas Market & Arena Media PPC case study: Brand Protection success with Adthena

Havas Market & Arena Media used Adthena's infringement data to combat rising CPCs from competitive brand bidding, escalating violations to Google and protecting their client’s brand. Read case study

Get the full picture

See this data specific to your brand performance

The data on this page is just a sample of the billions of data points we hold at Adthena. The insights generated by Ask Arlo, leverage real-time GenAI to answer questions about your search data.

Our search consultants can introduce you to Whole Market View data that is specific to your organization, based on the size of the relevant search term and competitor universe, and the locations that you need monitoring.

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US Telecommunications Television and Streaming Services - PPC Market Share Analysis February 2026

Television and Streaming Services – US

Google AI Overview visibility for Telecommunications Television and Streaming Services US

AIO Frequency

Complex Query Frequency

Search Intent Distribution

Share of Clicks for top 10 US Telecommunications Television and Streaming Services brands

Share of Spend for the top 10 US Telecommunications Television and Streaming Services brands

Competitor Count for US Telecommunications Television and Streaming Services

Market Loss & Market Gains for US Telecommunications Television and Streaming Services

US Telecommunications Television and Streaming Services Share of Impressions

Google Text Ad Copy Insights & Creative Trends for US Telecommunications Television and Streaming Services

Frequently Asked Questions

Why is the US Telecommunications Television and Streaming Services February 2026 Report useful and how should I use it?

Why is the US Telecommunications Television and Streaming Services February 2026 Report useful?

How often is the data updated?

How does Adthena collect this data?

How accurate is the US Telecommunications Television and Streaming Services February 2026 Report?

Does this include mobile, desktop and Google Shopping data?

Who is this US Telecommunications Television and Streaming Services February 2026 Report for?

Can I get a custom report for my brand?

What is Ask Arlo?

Customer Success Stories

Vodafone case study: Driving click share and sales with strategic insights from Adthena

VodafoneZiggo case study: Boosting sales by 500% with a winning PPC strategy

Havas Market & Arena Media PPC case study: Brand Protection success with Adthena

Get the full picture

See this data specific to your brand performance

Related reports

UK Television and Streaming Services

AUS Television and Streaming Services