US Telecommunications Television and Streaming Services - PPC Market Share Analysis September 2026

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the US Television and Streaming Services category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Television and Streaming Services – US

Google AI Overview visibility for Telecommunications Television and Streaming Services US

See how often AIOs appear and how search intent is distributed across buying signals.

AIO Frequency

How often a Google AI overview appears on search terms relevant to this category.

Frequency Percentage
Frequency 67.5155739379
32.4844260621
67%

Complex Query Frequency

A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.

Frequency Percentage
Frequency 28
72
28%

Search Intent Distribution

Breakdown of search queries by their underlying goal.

Intent Distribution
Investigational 6%
Transactional 11%
Navigational 31%
Seasonal 0%
Local 1%
Problem Solving 3%

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Market Exposure

Share of Clicks for top 10 US Telecommunications Television and Streaming Services brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

Share of Clicks - Last month
Share of Clicks - Last month
Domain Share of clicks
disneyplus.com 20.18
directv.com 16.23
tv.youtube.com 15.76
amazon.com 13.07
hulu.com 7.45
paramountplus.com 6.53
fubo.tv 4.45
sling.com 4.28
apple.com 2.26
dish.com 1.42
others 8.37
  • disneyplus.com - 20.18%
  • directv.com - 16.23%
  • tv.youtube.com - 15.76%
  • amazon.com - 13.07%
  • hulu.com - 7.45%
  • paramountplus.com - 6.53%
  • fubo.tv - 4.45%
  • sling.com - 4.28%
  • apple.com - 2.26%
  • dish.com - 1.42%
  • others - 8.37%

Copyright © Adthena. All rights reserved.

Disneyplus.com leads with 20.18% click share, followed by directv.com at 16.23%. Others collectively hold 8.37%, showcasing diverse competition.

Market Exposure

Share of Spend for the top 10 US Telecommunications Television and Streaming Services brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

Share of Spend - Last Month
Share of Spend - Last Month
Date directv.com fubo.tv hulu.com disneyplus.com spectrum.com paramountplus.com tv.youtube.com xfinity.com amazon.com sling.com
2026/09/01 25.46% 2.13% 15.94% 7.22% 2.57% 3.48% 16.9% 4.02% 2.47% 2.27%
2026/09/02 32.9% 3.77% 7.85% 7.34% 4.19% 4.62% 3.69% 6.08% 3.93% 0.52%
2026/09/03 21.38% 3.51% 10.44% 6.68% 3.43% 4.12% 15.63% 6.18% 3.19% 4.35%
2026/09/04 24.08% 8.49% 10.73% 6.86% 4.71% 3.02% 11.34% 6.23% 3.35% 1.3%
2026/09/05 18.16% 8.25% 14.22% 7.85% 3.2% 1.82% 9.07% 4.88% 3.22% 7.54%
2026/09/06 19.24% 4.57% 18.23% 6.16% 4.35% 1.78% 14.8% 6.15% 3.1% 5.31%
2026/09/07 22.44% 5.73% 16.19% 4.91% 4.47% 2.52% 5.06% 4.58% 3.17% 9.45%
2026/09/08 21.61% 10.65% 8.44% 6.18% 4.94% 1.9% 8.94% 5.28% 2.32% 8.47%
2026/09/09 19.65% 9.76% 5.57% 8.82% 4.18% 4.13% 14.32% 3.83% 2.9% 2.44%
2026/09/10 21.97% 8.99% 12.2% 6.31% 3.84% 4.6% 10.87% 5.52% 1.8% 4.94%
2026/09/11 19.56% 4.33% 16.64% 4.32% 2.91% 2.08% 15.69% 2.8% 1.66% 9.61%
2026/09/12 20.86% 9.62% 12.84% 4.32% 2.45% 3.66% 11.48% 2.97% 3.1% 10.93%
2026/09/13 22.16% 9.06% 3.42% 10.06% 5.11% 3.58% 12.36% 4.51% 3.03% 5.79%
2026/09/14 18.99% 9.28% 5.7% 8.52% 3.16% 4.39% 17.35% 1.63% 2.39% 5.43%
2026/09/15 15.52% 17.2% 10.7% 7.57% 3.28% 3.55% 15.25% 3.68% 1.45% 6.71%
2026/09/16 16.22% 11.41% 16.16% 5.02% 3.51% 2.04% 13.63% 2.95% 4.79% 7.63%
2026/09/17 21.22% 15.31% 2.91% 6.08% 3.26% 1.44% 15.6% 2.43% 2.45% 6.96%
2026/09/18 17.18% 12.43% 8.08% 4.42% 3.65% 2.65% 24.68% 3.01% 3.91% 4.29%
2026/09/19 20.91% 10.79% 6.7% 6.56% 3.74% 1.05% 26.63% 3.16% 2.87% 4.42%
2026/09/20 18.44% 11.8% 11.49% 4.63% 5.63% 1.6% 21.4% 2.96% 3.8% 5.02%
2026/09/21 15.12% 10.77% 9.51% 3.97% 4.05% 2.87% 21.85% 3.83% 4.18% 5.43%
2026/09/22 15.94% 9.91% 9.65% 4.72% 5.74% 1.49% 22.26% 2.32% 3.82% 5.42%
2026/09/23 20.82% 12.67% 11.78% 4.07% 3.03% 2.49% 22.09% 2.71% 4.2% 2.43%
2026/09/24 22.26% 11.77% 6.83% 7.55% 3.88% 5.84% 16.94% 4.37% 4.59% 2.63%
2026/09/25 19.98% 16.19% 5.73% 5.58% 4.48% 5.58% 15.59% 3.65% 5.48% 2.85%
2026/09/26 20.76% 18.25% 3.26% 5.84% 3.65% 5.94% 16.77% 3.84% 2.29% 2.25%
2026/09/27 17.53% 17.68% 3.54% 3.51% 4.63% 5.41% 22.75% 3.27% 1.55% 4.42%
2026/09/28 18.02% 4.79% 7.46% 5.08% 4.5% 6.76% 17.7% 4.54% 7.24% 1.05%
2026/09/29 21.38% 11.21% 6.88% 5.27% 7.47% 4.68% 8.49% 4.23% 7.76% 0.95%
2026/09/30 19.45% 9.76% 8.6% 8.33% 8.2% 7.72% 5.34% 4.44% 3.07% 2.76%
  • directv.com
  • fubo.tv
  • hulu.com
  • disneyplus.com
  • spectrum.com
  • paramountplus.com
  • tv.youtube.com
  • xfinity.com
  • amazon.com
  • sling.com

Copyright © Adthena. All rights reserved.

In September 2026, Directv.com led with fluctuating spend, peaking early. Fubo.tv surged mid-month, while Hulu.com showed volatility. Disneyplus.com remained steady, and Spectrum.com ended strong. Tv.youtube.com peaked late, with Xfinity.com and Amazon.com showing consistent activity. Sling.com fluctuated, ending low.

Market Exposure

Competitor Count for US Telecommunications Television and Streaming Services

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

Competitor Count - Last month
Competitor Count - Last month
Date Competitor Count
2026/09/01 92
2026/09/02 101
2026/09/03 107
2026/09/04 111
2026/09/05 109
2026/09/06 114
2026/09/07 109
2026/09/08 116
2026/09/09 109
2026/09/10 101
2026/09/11 107
2026/09/12 107
2026/09/13 103
2026/09/14 95
2026/09/15 108
2026/09/16 104
2026/09/17 102
2026/09/18 98
2026/09/19 96
2026/09/20 93
2026/09/21 97
2026/09/22 102
2026/09/23 105
2026/09/24 102
2026/09/25 96
2026/09/26 104
2026/09/27 100
2026/09/28 99
2026/09/29 104
2026/09/30 100

Copyright © Adthena. All rights reserved.

Advertisers surged early September, peaking at 116 on the 8th. A mid-month dip followed, stabilizing at 100 by month’s end.

Campaign Efficiency

Market Loss & Market Gains for US Telecommunications Television and Streaming Services

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

Market Loss & Market Gains - Last month
Market Loss & Market Gains - Last month
Name Market Trend
tv.youtube.com 6.47%
paramountplus.com 1.63%
fubo.tv 0.59%
apple.com 0.37%
hawaiiantel.com 0.18%
forbes.com -0.43%
sling.com -0.68%
amazon.com -1.11%
directv.com -1.45%
hulu.com -3.46%

Copyright © Adthena. All rights reserved.

YouTube TV surged with a 6.47% click share increase, while Hulu dropped by 3.46%. Paramount+ gained 1.63%, contrasting Amazon’s 1.11% decline.

Campaign Efficiency

US Telecommunications Television and Streaming Services Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

Date amazon.com disneyplus.com directv.com fubo.tv paramountplus.com hulu.com sling.com tv.youtube.com apple.com spectrum.com
2026/09/01 13.91% 16.51% 23.16% 1.89% 3.76% 8.97% 2.26% 11.94% 1.29% 0.81%
2026/09/02 21.59% 14.07% 25.1% 4.02% 5.07% 7.32% 1.21% 4.15% 2.47% 1.56%
2026/09/03 20.1% 13.76% 16.06% 3.14% 4.15% 7.44% 3.98% 12.45% 1.27% 1.1%
2026/09/04 18.33% 13.04% 18.08% 10.15% 3.12% 7.11% 2.55% 9.41% 1.98% 1.71%
2026/09/05 11.94% 12.08% 15.23% 11.07% 2.34% 8.94% 9.26% 8.63% 1.62% 1.33%
2026/09/06 11.66% 13.56% 17.59% 4.49% 2.38% 13.75% 5.88% 13.31% 1.65% 1.62%
2026/09/07 11.62% 10.93% 20.54% 8.05% 2.82% 9.67% 12.74% 3.72% 0.9% 2.42%
2026/09/08 12.21% 11.36% 18.47% 14.3% 1.77% 5.83% 9.61% 7.94% 1.19% 2.85%
2026/09/09 11.76% 13.78% 17.52% 12.16% 4.76% 3.82% 3.99% 10.51% 1.08% 2.52%
2026/09/10 10.57% 14.65% 18.38% 9.72% 5.54% 9.16% 6.48% 7.68% 2.02% 1.47%
2026/09/11 9.76% 10.03% 17.88% 7.22% 2.59% 10.54% 12.52% 13.9% 1.68% 1.21%
2026/09/12 13.94% 8.37% 17.12% 11.44% 4.13% 7.26% 14.28% 9.07% 1.51% 0.77%
2026/09/13 15.03% 17.33% 16.71% 10.43% 3.5% 2.75% 7.51% 8.27% 1.54% 2.54%
2026/09/14 12.07% 16.21% 13.4% 12.66% 4.48% 3.22% 5.56% 13.27% 2.22% 0.92%
2026/09/15 8.61% 12.07% 12.29% 20.96% 3.82% 5.31% 9.87% 13.2% 1.47% 1.22%
2026/09/16 12.7% 11.01% 14.43% 16.45% 2.31% 11.67% 7.43% 9.63% 1.41% 1.32%
2026/09/17 11.46% 11.71% 15.89% 20% 1.59% 3.03% 8.07% 11.4% 1.45% 1.14%
2026/09/18 14.63% 9.91% 14.27% 14.85% 2.82% 5.46% 6.28% 18.79% 1.59% 1.24%
2026/09/19 13.82% 13.32% 15.33% 11.73% 1.05% 4.65% 7.09% 22.55% 1.69% 1.2%
2026/09/20 13.89% 9.39% 14.14% 16.89% 1.71% 8.01% 7.94% 16.69% 1.45% 2.66%
2026/09/21 14.24% 9.22% 12.95% 10.49% 3.4% 5.95% 8.29% 19.07% 2% 1.97%
2026/09/22 12.32% 10.93% 13.66% 9.43% 1.8% 6.73% 4.73% 21.2% 1.39% 3.85%
2026/09/23 10.63% 9.79% 18.69% 13.84% 2.75% 8.14% 4.66% 19.83% 1.56% 1.11%
2026/09/24 15.02% 16.23% 17.51% 11.51% 6.24% 5.05% 4.7% 11.46% 1.65% 1.27%
2026/09/25 14.36% 12.58% 15.87% 14.97% 7.03% 3.51% 5.15% 11.96% 1.66% 1.64%
2026/09/26 12.68% 12.62% 13.94% 18.29% 6.63% 4.06% 3.99% 12.99% 1.45% 1.12%
2026/09/27 8.47% 7.54% 12.6% 21.82% 6.17% 2.69% 7.13% 19.06% 1.68% 1.72%
2026/09/28 17.43% 12.2% 15.42% 6.4% 7.95% 5.18% 2.45% 13.92% 4.2% 1.66%
2026/09/29 20.78% 12.81% 18.55% 9.79% 5.93% 4.29% 2.45% 5.4% 2.89% 3.35%
2026/09/30 20.55% 16.65% 13.27% 8.1% 7.97% 5.99% 5.01% 4.04% 3.29% 3.01%
  • amazon.com
  • disneyplus.com
  • directv.com
  • fubo.tv
  • paramountplus.com
  • hulu.com
  • sling.com
  • tv.youtube.com
  • apple.com
  • spectrum.com

Copyright © Adthena. All rights reserved.

Amazon’s impression share fluctuated, peaking at 21.59% early, then stabilizing around 20.55%. Disney+ saw a steady rise, ending at 16.65%. DirecTV maintained dominance, while Fubo.tv surged mid-month. September concluded with diverse shifts.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for US Telecommunications Television and Streaming Services

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

Google Text Ad Copy Insights & Creative Trends for US Telecommunications Television and Streaming Services - Last month
  1. 1
    Prime Video https://www.amazon.com

    Watch Movies & Shows Online — Stream movies, shows, Amazon Originals, premium subscriptions, sports & more. Watch award-winning original movies and series with Prime Video. Prime Video Exclusives. New Releases.

  2. 2
    Get them both — Disney+ & Hulu | Get the perfect streaming pair https://www.disneyplus.com

    Get the best of Disney+ and Hulu together for a price you'll love. Bundle Disney+ and Hulu together and unlock the best stories, hit Originals, and more.

  3. 3
    Watch Live TV with fuboTV - Start Your Free Trial https://www.fubo.tv

    Stream over 100 live channels from any device with fuboTV. Free Cloud DVR Included.

  4. 4
    Live TV Starting at $4.99 - No Long-Term Contracts https://www.sling.com

    1 Day, 3 Day, or 7 Day Pass. Choose Your Way to Watch TV, all for a Great Price. TV for the Day...

  5. 5
    YouTube TV https://tv.youtube.com

    Live sports & TV in one place — Free trials for new users only. Additional terms and restrictions apply. Cancel anytime. Your TV...

Copyright © Adthena. All rights reserved.

In the competitive streaming landscape, Amazon’s Prime Video highlights exclusivity and award-winning content. Disney+ and Hulu entice with a bundled offer, while fuboTV and Sling emphasize live TV flexibility. YouTube TV focuses on sports and user-friendly trials.

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