US Telecommunications Wireless Services - PPC Market Share Analysis February 2026

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the US Wireless Services category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Wireless Services – US

Google AI Overview visibility for Telecommunications Wireless Services US

See how often AIOs appear and how search intent is distributed across buying signals.

AIO Frequency

How often a Google AI overview appears on search terms relevant to this category.

Frequency Percentage
Frequency 36.1626116415
63.8373883585
36%

Complex Query Frequency

A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.

Frequency Percentage
Frequency 43
57
43%

Search Intent Distribution

Breakdown of search queries by their underlying goal.

Intent Distribution
Investigational 14%
Transactional 19%
Navigational 6%
Seasonal 0%
Local 2%
Problem Solving 8%

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Market Exposure

Share of Clicks for top 10 US Telecommunications Wireless Services brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

Share of Clicks - Last month
Share of Clicks - Last month
Domain Share of clicks
verizon.com 73.35
att.com 6.18
cricketwireless.com 5.03
boostmobile.com 2.76
totalwireless.com 2.34
mintmobile.com 2.09
t-mobile.com 1.29
assurancewireless.com 0.94
eero.com 0.58
visible.com 0.42
others 5.02
  • verizon.com - 73.35%
  • att.com - 6.18%
  • cricketwireless.com - 5.03%
  • boostmobile.com - 2.76%
  • totalwireless.com - 2.34%
  • mintmobile.com - 2.09%
  • t-mobile.com - 1.29%
  • assurancewireless.com - 0.94%
  • eero.com - 0.58%
  • visible.com - 0.42%
  • others - 5.02%

Copyright © Adthena. All rights reserved.

Verizon dominates with 73.35% click share, overshadowing AT&T’s 6.18%. Cricket Wireless and others trail closely, while smaller players like Visible and Eero hold minimal shares.

Market Exposure

Share of Spend for the top 10 US Telecommunications Wireless Services brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

Share of Spend - Last Month
Share of Spend - Last Month
Date verizon.com att.com mintmobile.com boostmobile.com visible.com cricketwireless.com t-mobile.com tello.com totalwireless.com comparecellplans.com
2026/02/01 61.79% 3.99% 8.38% 4.59% 3.17% 2.59% 1.92% 1.61% 0.84% 1.32%
2026/02/02 66.92% 3.97% 5.83% 4.71% 2.05% 3% 0.99% 1.51% 0.98% 1.5%
2026/02/03 63.98% 2.28% 6.85% 6.11% 2.2% 2.11% 2.24% 1.79% 0.79% 1.15%
2026/02/04 67.94% 2.83% 5.65% 4.79% 2.09% 2.27% 1.55% 1.41% 0.7% 0.69%
2026/02/05 65.9% 4.08% 5.55% 4.22% 1.8% 2.95% 1.6% 1.23% 1.03% 1.51%
2026/02/06 69.82% 3.79% 5.03% 3.44% 1.79% 2.23% 1.46% 1.44% 1.14% 1.2%
2026/02/07 70.62% 4.31% 4.53% 5.2% 1.13% 2.33% 1.56% 1.47% 0.77% 0.39%
2026/02/08 70.34% 3.8% 5.19% 4.42% 1.42% 2.1% 1.19% 1.48% 1.14% 0.53%
2026/02/09 60.83% 4.34% 6.04% 7.01% 2.09% 3.25% 1.42% 1.64% 1.25% 1.36%
2026/02/10 30.41% 9.82% 9.61% 13.65% 2.99% 7.5% 2.32% 1.73% 2.31% 0.93%
2026/02/11 31.7% 7.01% 10.26% 11.73% 4.65% 6.93% 2.66% 2.17% 2.11% 1.66%
2026/02/12 65.79% 4.07% 5.54% 4.21% 1.8% 2.95% 1.59% 1.23% 1.02% 1.51%
2026/02/13 69.72% 3.78% 5.02% 3.43% 1.79% 2.23% 1.46% 1.44% 1.14% 1.19%
2026/02/14 70.53% 4.3% 4.53% 5.21% 1.13% 2.33% 1.56% 1.47% 0.77% 0.39%
2026/02/15 70.29% 3.8% 5.19% 4.42% 1.42% 2.1% 1.19% 1.48% 1.14% 0.53%
2026/02/16 60.74% 4.33% 6.03% 7% 2.08% 3.25% 1.42% 1.64% 1.25% 1.35%
2026/02/17 34.07% 16.51% 5.98% 5.29% 3.35% 9.51% 3.34% 2.34% 1.1% 2%
2026/02/18 29.59% 14.09% 9.06% 7.57% 2.88% 9.34% 2.47% 2.11% 2.5% 2.09%
2026/02/19 32.2% 15.28% 9.49% 6.61% 4.2% 6.36% 2.08% 2.47% 2.76% 2.61%
2026/02/20 35.88% 13.79% 8.99% 5.51% 2.5% 6.65% 2.36% 2.79% 2.16% 0.88%
2026/02/21 37.23% 15.09% 8.62% 6.13% 2.03% 7.57% 2.42% 1.28% 2.74% 1.09%
2026/02/22 28.32% 14.3% 9.61% 8.79% 3.37% 7.34% 2.53% 1.78% 2.38% 1.89%
2026/02/23 29.73% 13.82% 8.67% 8.39% 3.83% 6.84% 2.6% 2.21% 1.61% 1.56%
2026/02/24 28.76% 16.14% 8.85% 8.32% 2.41% 5.86% 3% 3.38% 1.66% 2.02%
2026/02/25 31.4% 10.31% 10.09% 11.2% 4.2% 4.85% 2.53% 2.47% 1.36% 3.03%
2026/02/26 36.98% 12.65% 9.22% 8.37% 3.64% 6.26% 2.7% 1.54% 1.91% 0.82%
2026/02/27 37.08% 15.14% 10.16% 6.82% 3.09% 5.3% 2.6% 0.81% 2.21% 1.16%
2026/02/28 33% 13.12% 9.67% 9.22% 5.3% 5.01% 2.86% 1.72% 1.37% 1.02%
  • verizon.com
  • att.com
  • mintmobile.com
  • boostmobile.com
  • visible.com
  • cricketwireless.com
  • t-mobile.com
  • tello.com
  • totalwireless.com
  • comparecellplans.com

Copyright © Adthena. All rights reserved.

Verizon’s spend share fluctuated, peaking early February, then declining. AT&T surged mid-month, while Mint Mobile and Boost Mobile showed consistent growth. February ended with Verizon leading, despite a volatile month.

Market Exposure

Competitor Count for US Telecommunications Wireless Services

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

Competitor Count - Last month
Competitor Count - Last month
Date Competitor Count
2026/02/01 261
2026/02/02 267
2026/02/03 290
2026/02/04 293
2026/02/05 276
2026/02/06 265
2026/02/07 268
2026/02/08 256
2026/02/09 266
2026/02/10 254
2026/02/11 257
2026/02/12 276
2026/02/13 265
2026/02/14 268
2026/02/15 256
2026/02/16 266
2026/02/17 224
2026/02/18 240
2026/02/19 233
2026/02/20 233
2026/02/21 226
2026/02/22 228
2026/02/23 238
2026/02/24 241
2026/02/25 241
2026/02/26 233
2026/02/27 223
2026/02/28 224

Copyright © Adthena. All rights reserved.

February began with 261 advertisers, peaking at 293 on the 4th. A decline followed, ending the month at 224.

Campaign Efficiency

Market Loss & Market Gains for US Telecommunications Wireless Services

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

Market Loss & Market Gains - Last month
Market Loss & Market Gains - Last month
Name Market Trend
att.com 10.46%
cricketwireless.com 4.8%
totalwireless.com 1.81%
t-mobile.com 1%
assurancewireless.com 0.9%
motorola.com -0%
google.com -0.01%
hiboost.com -0.01%
lycamobile.us -0.03%
verizon.com -24.68%

Copyright © Adthena. All rights reserved.

AT&T surged with a 10.46% click share increase, while Verizon plummeted by 24.68%. Cricket Wireless gained 4.8%, and Total Wireless rose by 1.81%.

Campaign Efficiency

US Telecommunications Wireless Services Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

Date verizon.com boostmobile.com mintmobile.com att.com cricketwireless.com visible.com eero.com t-mobile.com totalwireless.com xfinity.com
2026/02/01 59.73% 8.26% 10.19% 3.36% 1.94% 1.86% 1.97% 1.22% 0.94% 0.64%
2026/02/02 64.96% 10.5% 6.67% 2.96% 2.41% 1.21% 0.31% 0.6% 1.21% 0.47%
2026/02/03 56.15% 14.25% 10.34% 1.29% 1.44% 1.3% 1.19% 1.22% 0.85% 0.57%
2026/02/04 63.31% 10.05% 8.56% 1.55% 1.65% 1.25% 0.78% 0.99% 0.78% 0.92%
2026/02/05 64.14% 7.81% 8.49% 2.54% 2.24% 1.03% 0.97% 0.98% 1.16% 0.25%
2026/02/06 67.51% 7.74% 7.4% 2.64% 1.67% 0.99% 0.94% 0.93% 1.36% 0.63%
2026/02/07 63.9% 13.55% 6.28% 3.28% 1.71% 0.62% 0.63% 0.99% 0.82% 0.71%
2026/02/08 64.11% 9.44% 8.09% 2.37% 1.66% 0.89% 1.34% 0.85% 1.29% 1.12%
2026/02/09 51.71% 18.5% 8.87% 2.71% 2.06% 0.96% 1.21% 0.81% 1.24% 0.47%
2026/02/10 20.71% 36.73% 12.16% 5.47% 4.42% 1.31% 0.85% 1.27% 2.06% 1.53%
2026/02/11 24.09% 29.93% 13.63% 4.31% 4.54% 2.35% 0.65% 1.62% 2.08% 0.82%
2026/02/12 64.14% 7.81% 8.49% 2.54% 2.24% 1.03% 0.97% 0.98% 1.16% 0.25%
2026/02/13 67.51% 7.75% 7.4% 2.64% 1.67% 0.99% 0.94% 0.93% 1.36% 0.63%
2026/02/14 63.9% 13.55% 6.28% 3.28% 1.71% 0.62% 0.63% 1% 0.82% 0.71%
2026/02/15 64.11% 9.44% 8.09% 2.37% 1.66% 0.89% 1.34% 0.85% 1.29% 1.12%
2026/02/16 51.71% 18.5% 8.87% 2.71% 2.06% 0.96% 1.21% 0.81% 1.24% 0.47%
2026/02/17 32.82% 5.81% 7.37% 16.13% 8.2% 2.32% 0.63% 2.57% 1.23% 6.07%
2026/02/18 23.06% 18.52% 12.2% 11.13% 6.62% 1.73% 1.26% 1.83% 2.68% 4.36%
2026/02/19 28.79% 9.88% 15.19% 13.65% 4.92% 2.26% 0.97% 1.6% 3.2% 2.82%
2026/02/20 31.83% 11.92% 14.35% 11.06% 5.04% 1.52% 1.43% 1.78% 2.48% 2.76%
2026/02/21 31.73% 12.71% 13.04% 12.95% 5.71% 1.21% 1.26% 1.78% 3.05% 2.89%
2026/02/22 23.68% 17.86% 13.49% 11.37% 5.25% 1.79% 1.33% 1.69% 2.78% 2.89%
2026/02/23 25.03% 14.44% 12.08% 11.86% 5.33% 2.08% 1.32% 1.94% 1.88% 4.48%
2026/02/24 25.56% 14.33% 13.57% 14.43% 4.58% 1.11% 0.96% 2.12% 2.04% 1.77%
2026/02/25 27.56% 21.45% 13.55% 8.41% 3.76% 2.1% 1.75% 1.69% 1.56% 1.2%
2026/02/26 32.51% 15.85% 12.31% 10.34% 4.84% 1.91% 3.31% 1.76% 2.16% 1.23%
2026/02/27 32.12% 9.95% 15.07% 13.33% 4.1% 1.77% 3.18% 1.82% 2.48% 4.17%
2026/02/28 28.87% 15.57% 13.78% 11.3% 4.02% 2.99% 2.92% 1.92% 1.69% 1.69%
  • verizon.com
  • boostmobile.com
  • mintmobile.com
  • att.com
  • cricketwireless.com
  • visible.com
  • eero.com
  • t-mobile.com
  • totalwireless.com
  • xfinity.com

Copyright © Adthena. All rights reserved.

Verizon’s impression share fluctuated, peaking early, then declining. Boost Mobile surged mid-month, while Mint Mobile remained steady. AT&T and Cricket Wireless saw mid-month spikes. February ended with diverse shifts.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for US Telecommunications Wireless Services

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

Google Text Ad Copy Insights & Creative Trends for US Telecommunications Wireless Services - Last month
  1. 1
    AT&T® https://www.att.com

    Get the Latest Wireless Offers — Find Great Offers For Your Next Smartphone & Wireless Service. One Place to Manage It All.

  2. 2
    $10/Mo. On Our Unlimited Plan - Unlimited Is Just $10/Mo https://www.boostmobile.com

    Save Big This Holiday Season. Limited-Time Deals On Phones & Unlimited Plans.

  3. 3
    Mint Mobile Sale Ending - All Unlimited Plans $15/month https://www.mintmobile.com

    New customers get 50% off all unlimited data plans ($15/mo equiv. upfront, may slow 50GB+)

  4. 4
    Total Wireless Deals - S25FE $99.99 At Total Wireless https://www.totalwireless.com

    Switch To Total Wireless And Get A Samsung S25FE For $99.99 w/ A 3 Month Plan. Terms Apply

  5. 5
    Verizon official site | Verizon Best Value Guarantee https://www.verizon.com

    With myPlan, new and existing customers get the Verizon Best Value Guarantee. 3-Year price lock guarantee with myPlan. Price guarantee excludes taxes and fees. Network America Relies On.

Copyright © Adthena. All rights reserved.

In the competitive wireless services landscape, AT&T entices with comprehensive management offers, while Boost Mobile and Mint Mobile captivate with budget-friendly unlimited plans. Total Wireless lures with device deals, and Verizon assures value with a price lock guarantee.

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