US Telecommunications Wireless Services - PPC Market Share Analysis December 2025

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the US Wireless Services category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Wireless Services – US

Google AI Overview visibility for Telecommunications Wireless Services US

See how often AIOs appear and how search intent is distributed across buying signals.

AIO Frequency

How often a Google AI overview appears on search terms relevant to this category.

Frequency Percentage
Frequency 36.7667188714
63.2332811286
36%

Complex Query Frequency

A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.

Frequency Percentage
Frequency 47
53
47%

Search Intent Distribution

Breakdown of search queries by their underlying goal.

Intent Distribution
Investigational 15%
Transactional 14%
Navigational 6%
Seasonal 0%
Local 2%
Problem Solving 11%

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Market Exposure

Share of Clicks for top 10 US Telecommunications Wireless Services brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

Share of Clicks - Last month
Share of Clicks - Last month
Domain Share of clicks
verizon.com 75.25
att.com 7.97
cricketwireless.com 6.24
totalwireless.com 2.58
mintmobile.com 1.37
boostmobile.com 0.73
t-mobile.com 0.69
assurancewireless.com 0.67
ultramobile.com 0.46
visible.com 0.38
others 3.66
  • verizon.com - 75.25%
  • att.com - 7.97%
  • cricketwireless.com - 6.24%
  • totalwireless.com - 2.58%
  • mintmobile.com - 1.37%
  • boostmobile.com - 0.73%
  • t-mobile.com - 0.69%
  • assurancewireless.com - 0.67%
  • ultramobile.com - 0.46%
  • visible.com - 0.38%
  • others - 3.66%

Copyright © Adthena. All rights reserved.

In the PPC landscape, Verizon dominates with 75.25% click share, overshadowing AT&T’s 7.97% and Cricket Wireless’s 6.24%. Others collectively hold 3.66%, highlighting a competitive field.

Market Exposure

Share of Spend for the top 10 US Telecommunications Wireless Services brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

Share of Spend - Last Month
Share of Spend - Last Month
Date verizon.com att.com mintmobile.com cricketwireless.com ultramobile.com visible.com boostmobile.com totalwireless.com tello.com t-mobile.com
2025/12/01 61.76% 6.69% 5.01% 3.93% 2.56% 2.82% 3.73% 1.94% 1.1% 1.13%
2025/12/02 63.08% 7.88% 4.87% 4.43% 2.78% 2.61% 3.32% 1.95% 0.44% 1.52%
2025/12/03 65.86% 7.52% 4% 3.13% 1.94% 2.2% 4.06% 1.91% 1.05% 1.26%
2025/12/04 59.53% 5.54% 6.63% 5.31% 3.15% 2.31% 3.22% 1.9% 0.97% 1.31%
2025/12/05 61.54% 8.06% 5.47% 4.67% 3.07% 2.24% 2.52% 1.83% 1.14% 1.45%
2025/12/06 55.56% 10.55% 6.32% 4.42% 3.27% 2.74% 3.34% 2.11% 1.58% 1.29%
2025/12/07 60.3% 8.71% 5.71% 4.87% 2.89% 2.45% 3.02% 1.93% 1.51% 0.8%
2025/12/08 59.15% 8.34% 6.08% 4.4% 3.5% 3.26% 3.16% 1.62% 1.7% 0.88%
2025/12/09 57.71% 8.85% 6.25% 5.44% 3.75% 2.2% 2.89% 1.99% 1.31% 1.04%
2025/12/10 58.59% 8.55% 6.16% 4.25% 3.19% 2.89% 3.42% 1.93% 0.99% 1.07%
2025/12/11 58.75% 9.65% 5.25% 5.44% 2.49% 2.4% 3.23% 2.92% 0.53% 1.05%
2025/12/12 58.94% 7.18% 6.51% 4.43% 3.14% 1.93% 3.36% 2.61% 1.21% 1.05%
2025/12/13 58.94% 8.75% 6.55% 4.05% 3.39% 2.36% 3.03% 2.55% 1.75% 0.89%
2025/12/14 60.31% 9.46% 6.04% 4.21% 3.08% 2.87% 2.47% 1.82% 1.16% 0.77%
2025/12/15 61.21% 6.9% 5.52% 4.26% 3.16% 3.65% 3.46% 1.91% 1.05% 0.93%
2025/12/16 58.81% 8% 5.78% 5.14% 2.94% 3.67% 2.58% 1.9% 0.86% 1.36%
2025/12/17 56.19% 8.1% 6.78% 5.34% 3.11% 4.39% 3.04% 1.74% 0.93% 1.32%
2025/12/18 60.65% 6.17% 5.43% 5.15% 3.77% 3.01% 3.25% 1.71% 1.03% 1.17%
2025/12/19 66.97% 6.9% 4.47% 4.56% 2.45% 2.17% 1.88% 1.56% 1.22% 1.1%
2025/12/20 61.09% 7.26% 5.25% 5.86% 3% 2.42% 2.11% 1.68% 1.28% 1.62%
2025/12/21 70.43% 6% 4.24% 3.07% 2.8% 1.69% 1.88% 0.96% 0.84% 1.44%
2025/12/22 69.22% 8.12% 4.03% 2.94% 2.57% 1.5% 1.87% 0.6% 1.03% 1.16%
2025/12/23 71.9% 6.27% 3.73% 4.16% 2.21% 1.36% 1.45% 0.63% 0.99% 1.29%
2025/12/24 75.59% 5.22% 3.25% 3.49% 1.22% 1.71% 1.08% 0.68% 0.78% 1.21%
2025/12/25 67.51% 6.28% 4.75% 4.96% 2.37% 2.29% 1.01% 1.14% 1.41% 1.44%
2025/12/26 63.91% 5.47% 5.83% 4.33% 2.72% 2.76% 1.23% 1.61% 1.79% 0.93%
2025/12/27 68.34% 5.01% 5.06% 4.84% 2.28% 1.92% 0.79% 1.32% 1.4% 0.93%
2025/12/28 72.09% 4.69% 4.56% 3.15% 1.82% 1.38% 0.73% 1.12% 1.25% 1.05%
2025/12/29 66.16% 4.77% 5.34% 4.38% 2.14% 2.21% 0.78% 1.36% 1.04% 0.8%
2025/12/30 67.06% 4.77% 4.86% 4.77% 2.24% 1.73% 1.26% 1.37% 1.23% 0.62%
2025/12/31 59.12% 7.64% 6.23% 5.09% 2.29% 2.21% 1.63% 1.6% 1.56% 1.12%
  • verizon.com
  • att.com
  • mintmobile.com
  • cricketwireless.com
  • ultramobile.com
  • visible.com
  • boostmobile.com
  • totalwireless.com
  • tello.com
  • t-mobile.com

Copyright © Adthena. All rights reserved.

Verizon’s spend share fluctuated, peaking at 75.59% on December 24. AT&T and Mint Mobile saw declines, while Cricket Wireless and Ultra Mobile remained steady. The month ended with Verizon leading.

Market Exposure

Competitor Count for US Telecommunications Wireless Services

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

Competitor Count - Last month
Competitor Count - Last month
Date Competitor Count
2025/12/01 226
2025/12/02 233
2025/12/03 262
2025/12/04 261
2025/12/05 263
2025/12/06 260
2025/12/07 259
2025/12/08 267
2025/12/09 250
2025/12/10 264
2025/12/11 253
2025/12/12 260
2025/12/13 230
2025/12/14 232
2025/12/15 250
2025/12/16 246
2025/12/17 227
2025/12/18 250
2025/12/19 250
2025/12/20 236
2025/12/21 248
2025/12/22 282
2025/12/23 289
2025/12/24 272
2025/12/25 252
2025/12/26 255
2025/12/27 249
2025/12/28 255
2025/12/29 264
2025/12/30 265
2025/12/31 260

Copyright © Adthena. All rights reserved.

December saw a dynamic shift in distinct advertisers, peaking at 289 on the 23rd. The month concluded with 260, reflecting a vibrant advertising landscape.

Campaign Efficiency

Market Loss & Market Gains for US Telecommunications Wireless Services

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

Market Loss & Market Gains - Last month
Market Loss & Market Gains - Last month
Name Market Trend
verizon.com 9.7%
eero.com 0.22%
netgear.com 0.04%
forbes.com 0.03%
tp-link.com 0.03%
mintmobile.com -0.56%
boostmobile.com -0.63%
cricketwireless.com -1.59%
totalwireless.com -1.78%
att.com -3.4%

Copyright © Adthena. All rights reserved.

Verizon.com surged with a 9.7% click share increase, while att.com dropped by 3.4%. Eero.com gained slightly at 0.22%, contrasting with declines for totalwireless.com, cricketwireless.com, boostmobile.com, and mintmobile.com.

Campaign Efficiency

US Telecommunications Wireless Services Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

Date verizon.com mintmobile.com att.com cricketwireless.com xfinity.com boostmobile.com ultramobile.com totalwireless.com visible.com t-mobile.com
2025/12/01 63.95% 7.48% 5.33% 3.23% 0.47% 6.15% 1.67% 1.8% 1.49% 0.61%
2025/12/02 63.23% 6.19% 7.49% 3.82% 0.27% 5.36% 2.12% 1.9% 1.39% 0.93%
2025/12/03 63.74% 5.45% 6.22% 2.78% 0.48% 6.9% 1.55% 1.95% 1.27% 0.8%
2025/12/04 57.75% 7.95% 4.3% 5.18% 0.85% 5.17% 2.46% 2.04% 1.51% 0.92%
2025/12/05 58.29% 7.37% 7.54% 4.41% 1.52% 4.54% 3.13% 1.92% 1.26% 0.94%
2025/12/06 52.2% 9.12% 10.51% 3.88% 1.71% 6.32% 2.08% 2.14% 1.72% 0.9%
2025/12/07 56.76% 9.03% 8.06% 4% 0.23% 5.95% 2.1% 1.84% 1.47% 0.55%
2025/12/08 55.22% 9.08% 8.69% 4.21% 0.95% 4.35% 2.94% 1.61% 1.88% 0.59%
2025/12/09 54.55% 10.29% 8.86% 4.91% 0.26% 4.51% 3.33% 2.09% 1.33% 0.71%
2025/12/10 54.38% 9.06% 9.36% 3.59% 3.22% 5.13% 2.22% 1.9% 1.51% 0.77%
2025/12/11 55.46% 7.5% 8.84% 4.73% 1.45% 6.1% 2.79% 2.88% 1.45% 0.66%
2025/12/12 54.79% 9.17% 6.11% 3.72% 3.82% 6.22% 2.96% 2.35% 1.24% 0.67%
2025/12/13 56.71% 9.66% 8.67% 3.35% 1.22% 4.95% 2.77% 2.47% 1.45% 0.58%
2025/12/14 55.6% 9.48% 10.25% 3.69% 3.24% 3.68% 2.4% 1.79% 1.8% 0.64%
2025/12/15 61.47% 6.67% 6.31% 3.84% 0.75% 5.38% 2.48% 1.86% 2.08% 0.7%
2025/12/16 57.86% 8.74% 8.33% 4.33% 1.2% 4.07% 2.47% 1.8% 2.11% 0.9%
2025/12/17 56.63% 9.33% 8.29% 4.43% 1.55% 4.04% 2.25% 1.63% 2.42% 0.72%
2025/12/18 59.32% 7.47% 5.77% 4.38% 0.75% 6.68% 2.71% 1.61% 1.74% 0.75%
2025/12/19 68.54% 5.61% 6.69% 3.52% 0.83% 2.48% 2.08% 1.44% 1.15% 0.64%
2025/12/20 61.38% 7.64% 7.08% 4.6% 2.44% 3.06% 2.13% 1.57% 1.3% 0.76%
2025/12/21 69.61% 5.81% 5.89% 2.42% 1.27% 3% 2.28% 0.91% 1.05% 0.89%
2025/12/22 70.47% 5.97% 6.77% 2.48% 0.79% 1.72% 1.61% 0.58% 0.87% 0.63%
2025/12/23 68.35% 5.74% 6.51% 3.99% 1.2% 2.53% 1.53% 0.67% 1.03% 0.76%
2025/12/24 74.73% 4.42% 4.78% 2.95% 0.38% 1.96% 0.92% 0.65% 1.29% 0.61%
2025/12/25 68.33% 6.47% 6.43% 4.08% 0.27% 1.9% 1.34% 1.08% 1.55% 0.73%
2025/12/26 66.78% 7.79% 5.55% 3.63% 0.27% 1.26% 1.36% 1.59% 1.56% 0.58%
2025/12/27 66.24% 7.76% 5.18% 4.7% 1.03% 1.11% 1.5% 1.39% 1.19% 0.54%
2025/12/28 72.17% 6.79% 4.53% 2.84% 1.58% 0.85% 1.11% 1.14% 0.92% 0.55%
2025/12/29 70.1% 6.48% 4.57% 3.69% 0.59% 0.58% 1.33% 1.35% 1.25% 0.5%
2025/12/30 68.51% 6.53% 5.13% 4.05% 1.68% 1.06% 1.41% 1.38% 1.01% 0.36%
2025/12/31 59.61% 8.82% 7.98% 4.14% 2.49% 1.78% 1.59% 1.46% 1.18% 0.53%
  • verizon.com
  • mintmobile.com
  • att.com
  • cricketwireless.com
  • xfinity.com
  • boostmobile.com
  • ultramobile.com
  • totalwireless.com
  • visible.com
  • t-mobile.com

Copyright © Adthena. All rights reserved.

Verizon’s impression share fluctuated, peaking at 74.73% on December 24. Mint Mobile and AT&T showed moderate variations, while Xfinity and Boost Mobile had lower shares. The month ended with Verizon leading.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for US Telecommunications Wireless Services

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

Google Text Ad Copy Insights & Creative Trends for US Telecommunications Wireless Services - Last month
  1. 1
    AT&T® Magic In Every Device - Everyone Gets Our Best Deals https://www.att.com › holiday › gift-guide

    Get a Holiday Gift While You Still Can at AT&T® & Enjoy Our Best Deals On Any Smartphone.

  2. 2
    Cricket Wireless® https://www.cricketwireless.com

    Cricket Wireless — Choose From Great Cell Phone Plans To Get the Most Out Of Your Phone. Learn More Today! Great Deals On Phones and Plans Available With No Annual Contracts. Great, Big Network.

  3. 3
    Mint Mobile End of Year Sale | All Unlimited Plans $15/month https://www.mintmobile.com › plan-sale

    New customers get 50% off 3 months of unlimited, now $15/mo. ($45 upfront, may slow 50GB+)

  4. 4
    Total Wireless Deals | Limited Time Holiday Deals https://www.totalwireless.com

    Switch And Get A Free Moto G Stylus 2025 On Any 5G 1-Month Plan. Terms Apply. Stay Covered...

  5. 5
    Verizon official site | Verizon Best Value Guarantee https://www.verizon.com

    With myPlan, new and existing customers get the Verizon Best Value Guarantee. 3-Year price lock guarantee with myPlan. Price guarantee excludes taxes and fees. Network America Relies On.

Copyright © Adthena. All rights reserved.

In the competitive world of telecommunications, AT&T entices with holiday deals, while Cricket Wireless highlights no-contract plans. Mint Mobile offers a budget-friendly unlimited plan, and Total Wireless tempts with a free phone offer. Verizon assures value with a price lock guarantee.

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