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US Telecommunications Wireless Services - PPC Market Share Analysis April 2025

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the US Wireless Services category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Market Exposure

Share of Clicks for top 10 US Telecommunications Wireless Services brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

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Share of Clicks - Last month
Domain Share of clicks
verizon.com 83.8
att.com 5.99
cricketwireless.com 2.96
totalwireless.com 1.07
amazon.com 0.89
mintmobile.com 0.85
t-mobile.com 0.71
assurancewireless.com 0.69
boostmobile.com 0.6
eero.com 0.22
others 2.22

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Verizon dominates with 83.8% click share, overshadowing AT&T’s 5.99%. Cricket Wireless follows at 2.96%, while ‘others’ collectively hold 2.22%.

Market Exposure

Share of Spend for the top 10 US Telecommunications Wireless Services brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

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Share of Spend - Last Month
Date verizon.com att.com mintmobile.com boostmobile.com cricketwireless.com t-mobile.com totalwireless.com amazon.com visible.com assurancewireless.com
2025/04/01 71.81% 8.62% 2.18% 2.46% 4.71% 1.22% 0.65% 0.91% 0.74% 0.43%
2025/04/02 70.98% 8.83% 2.28% 1.98% 5.38% 1.57% 0.45% 1.31% 0.63% 0.43%
2025/04/03 73.52% 8.78% 2.25% 2.3% 3.41% 1.23% 0.43% 1.12% 0.55% 0.29%
2025/04/04 72.42% 7.38% 3.17% 2.23% 3.7% 1.58% 0.46% 1.15% 0.59% 0.37%
2025/04/05 71.2% 7.3% 3.34% 2.28% 3.54% 1.76% 0.46% 1.26% 0.67% 0.51%
2025/04/06 70.08% 7.09% 3.58% 1.98% 5.33% 1.73% 0.57% 1.43% 0.62% 0.46%
2025/04/07 69% 8.94% 3.29% 1.76% 4.75% 1.61% 0.58% 1.36% 0.56% 0.42%
2025/04/08 64.47% 8.12% 3.69% 1.86% 7.45% 1.97% 1.08% 1.8% 0.77% 0.53%
2025/04/09 72.14% 6.8% 3.05% 1.69% 5.03% 1.66% 0.65% 1.87% 0.56% 0.46%
2025/04/10 68.66% 7.72% 3.63% 2.2% 3.72% 2.04% 0.84% 1.83% 0.55% 0.51%
2025/04/11 68.73% 7.24% 3.71% 1.98% 5.62% 1.57% 1.02% 1.87% 0.43% 0.47%
2025/04/12 68.77% 8.23% 3.85% 1.63% 4.74% 1.62% 1% 1.85% 0.43% 0.45%
2025/04/13 68.34% 8.29% 4.23% 2.14% 5.35% 1.23% 0.76% 1.45% 0.44% 0.68%
2025/04/14 67.72% 8.86% 4.25% 1.99% 5.21% 1.26% 0.77% 1.55% 0.6% 0.71%
2025/04/15 66.4% 9.62% 4.33% 2.18% 4.67% 1.64% 0.76% 1.49% 0.51% 0.6%
2025/04/16 67.83% 8.54% 4.15% 2.1% 4.21% 1.36% 0.83% 1.45% 0.48% 0.7%
2025/04/17 68.54% 8.14% 3.32% 1.7% 4.77% 1.73% 0.77% 1.2% 0.15% 0.52%
2025/04/18 71.48% 7.48% 3.59% 2.16% 3.19% 1.86% 0.61% 0.87% 0.62% 0.25%
2025/04/19 66.37% 8.51% 4.52% 2.81% 4.84% 2.01% 0.69% 1.05% 0.91% 0.36%
2025/04/20 70.78% 8.34% 4.17% 2.18% 3.88% 1.53% 1.04% 1.04% 0.59% 0.49%
2025/04/21 70.34% 7.26% 4.59% 2.46% 4.25% 1.58% 0.63% 0.84% 0.64% 0.39%
2025/04/22 65.5% 7.75% 5.3% 3.02% 4.81% 2.01% 0.58% 0.96% 0.8% 0.63%
2025/04/23 61.38% 8.63% 5.2% 3.5% 7.05% 2.15% 0.6% 1.03% 0.79% 0.64%
2025/04/24 70.82% 6.96% 3.51% 2.54% 4.26% 1.67% 0.87% 1% 0.66% 0.44%
2025/04/25 70.58% 7.51% 3.56% 3.08% 4.32% 2.01% 0.83% 0.7% 0.65% 0.43%
2025/04/26 64.36% 8.91% 4.98% 3.37% 5.49% 2.11% 1.18% 0.84% 0.71% 0.54%
2025/04/27 68.22% 8.38% 4.56% 3.6% 4.11% 1.66% 0.95% 0.7% 0.78% 0.45%
2025/04/28 69.08% 9.26% 3.53% 3.13% 4.09% 1.5% 1.24% 0.66% 0.5% 0.48%
2025/04/29 68.86% 9.33% 4.58% 2.91% 3.18% 1.73% 0.97% 0.79% 0.47% 0.52%
2025/04/30 72.08% 6.62% 4.13% 3.44% 3.12% 1.66% 1.39% 0.65% 0.58% 0.37%

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Verizon led April with fluctuating spend, peaking at 73.52%. AT&T’s share varied, ending at 6.62%. Mint Mobile’s share rose, peaking at 5.3%. Cricket Wireless saw a mid-month surge. Overall, Verizon maintained dominance.

Market Exposure

Competitor Count for US Telecommunications Wireless Services

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

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Competitor Count - Last month
Date Competitor Count
2025/04/01 311
2025/04/02 297
2025/04/03 321
2025/04/04 319
2025/04/05 300
2025/04/06 288
2025/04/07 306
2025/04/08 331
2025/04/09 299
2025/04/10 319
2025/04/11 295
2025/04/12 295
2025/04/13 297
2025/04/14 304
2025/04/15 292
2025/04/16 305
2025/04/17 321
2025/04/18 341
2025/04/19 305
2025/04/20 287
2025/04/21 309
2025/04/22 307
2025/04/23 312
2025/04/24 312
2025/04/25 296
2025/04/26 294
2025/04/27 286
2025/04/28 303
2025/04/29 294
2025/04/30 292

Copyright © Adthena. All rights reserved.

April saw fluctuating advertiser numbers, peaking at 341 on April 18. The month concluded with a slight decline, ending at 292.

Campaign Efficiency

Market Loss & Market Gains for US Telecommunications Wireless Services

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

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Market Loss & Market Gains - Last month
Name Market Trend
totalwireless.com 0.39%
boostmobile.com 0.34%
att.com 0.24%
mintmobile.com 0.18%
wilsonamplifiers.com 0.03%
fi.google.com -0.03%
t-mobile.com -0.03%
getryoko.com -0.04%
amazon.com -0.45%
verizon.com -0.79%

Copyright © Adthena. All rights reserved.

Verizon and Amazon saw significant declines in click share, while Total Wireless and Boost Mobile experienced notable increases, highlighting shifting dynamics in the market.

Campaign Efficiency

US Telecommunications Wireless Services Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

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Date verizon.com boostmobile.com mintmobile.com att.com totalwireless.com cricketwireless.com amazon.com t-mobile.com eero.com assurancewireless.com
2025/04/01 76.75% 3.52% 2.87% 4.28% 0.77% 2.74% 2.31% 0.8% 0.69% 0.44%
2025/04/02 75.66% 2.94% 3.52% 4.15% 0.61% 3.38% 3.07% 1.07% 0.54% 0.47%
2025/04/03 76.11% 3.74% 3.84% 4.57% 0.61% 1.89% 2.92% 0.85% 0.35% 0.35%
2025/04/04 75.77% 3.12% 4.62% 3.83% 0.57% 2.05% 2.94% 1.07% 0.26% 0.44%
2025/04/05 75.67% 2.99% 4.3% 3.38% 0.52% 1.89% 3.01% 1.05% 0.67% 0.52%
2025/04/06 73.92% 2.76% 4.83% 3.52% 0.8% 3.04% 3.42% 1.15% 0.4% 0.52%
2025/04/07 75.03% 2.29% 3.99% 4.38% 0.69% 2.48% 3.11% 1.18% 0.56% 0.46%
2025/04/08 70.09% 2.25% 4.86% 3.97% 1.4% 4.28% 4.58% 1.25% 0.53% 0.56%
2025/04/09 76% 2.52% 3.8% 3.22% 0.83% 2.6% 4.36% 0.98% 0.36% 0.52%
2025/04/10 73.24% 2.84% 4.62% 3.69% 1.19% 1.86% 4.21% 1.24% 0.59% 0.61%
2025/04/11 71.86% 2.86% 4.89% 3.41% 1.37% 3% 4.18% 1.07% 0.72% 0.55%
2025/04/12 73.38% 1.91% 4.5% 4.05% 1.38% 2.6% 4.42% 1.02% 0.54% 0.55%
2025/04/13 72.06% 2.68% 5.54% 4.13% 1.04% 2.97% 3.84% 0.86% 0.67% 0.76%
2025/04/14 73.2% 2.2% 5.26% 4.32% 0.97% 2.88% 3.65% 0.8% 0.53% 0.79%
2025/04/15 71.27% 3.05% 5.19% 4.85% 1.08% 2.43% 3.38% 0.96% 0.79% 0.68%
2025/04/16 72.14% 2.45% 5.22% 4.26% 1.09% 2.31% 3.65% 0.89% 0.84% 0.72%
2025/04/17 73% 1.55% 3.95% 3.98% 1% 2.56% 2.91% 1.18% 1.01% 0.65%
2025/04/18 76.3% 2.66% 4.02% 3.72% 0.72% 1.78% 2.22% 0.99% 0.61% 0.33%
2025/04/19 70.53% 4.05% 5.67% 4.25% 1.01% 2.78% 2.62% 0.98% 0.56% 0.47%
2025/04/20 74.04% 3.49% 5.44% 4.16% 1.41% 2.15% 2.53% 0.88% 0% 0.58%
2025/04/21 73.76% 4.11% 6.1% 3.62% 0.84% 2.34% 1.9% 0.88% 0.19% 0.49%
2025/04/22 69.89% 4.68% 6.7% 3.95% 0.73% 2.59% 2.32% 1.06% 0.86% 0.76%
2025/04/23 64.82% 5.82% 7.19% 4.4% 0.79% 4.56% 2.94% 1.13% 0.73% 0.77%
2025/04/24 74.24% 3.94% 4.32% 3.45% 1.25% 2.59% 2.39% 0.94% 0.33% 0.5%
2025/04/25 73.25% 5.11% 4.41% 3.89% 1.25% 2.67% 1.67% 1.03% 0.47% 0.6%
2025/04/26 68.16% 5.06% 6.62% 4.78% 1.79% 3.44% 2.12% 1.12% 0.74% 0.73%
2025/04/27 71.04% 6.1% 5.69% 4.35% 1.33% 2.55% 1.65% 1.15% 0.44% 0.52%
2025/04/28 71.81% 5.23% 4.51% 4.86% 1.77% 2.62% 1.69% 0.86% 0.55% 0.57%
2025/04/29 71.6% 4.65% 5.74% 4.92% 1.46% 2.02% 2.12% 1.02% 0.67% 0.63%
2025/04/30 74.2% 5.68% 4.83% 3.32% 2.08% 1.91% 1.54% 0.85% 0.5% 0.45%

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Verizon’s impression share fluctuated, peaking early and stabilizing at 74.20%. Boost Mobile and Mint Mobile saw significant growth, ending at 5.68% and 4.83%, respectively. AT&T’s share varied, closing at 3.32%.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for US Telecommunications Wireless Services

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

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  1. 1
    AT&T® Official Site https://www.att.com

    Plans & Services, Made For You — Whether You Need a Device, Fast Internet or Wireless, AT&T Delivers The Latest & Greatest.

  2. 2
    Unlimited Is Just $15/mo - No Activation Fees https://www.boostmobile.com

    Our Best Deal Is Back - Unlimited Talk, Text, & Data For $15/mo For 3 Months - Last Chance

  3. 3
    Cricket Wireless® https://www.cricketwireless.com

    Cricket Wireless — Choose From Great Cell Phone Plans To Get the Most Out Of Your Phone. Learn More Today! Great Deals On Phones and Plans Available With No...

  4. 4
    Mint Mobile https://www.mintmobile.com

    Cut Your Phone Bill to $15/mo. New customer offer—switch to Mint and get premium wireless for $15/month ($45 upfront).

  5. 5
    Verizon official site | Verizon Best Value Guarantee https://www.verizon.com

    With myPlan, new and existing customers get the Verizon Best Value Guarantee. 3-Year price lock guarantee with myPlan.

Copyright © Adthena. All rights reserved.

In the competitive world of telecommunications, AT&T, Boost Mobile, Cricket Wireless, Mint Mobile, and Verizon are making waves with their compelling PPC ads. AT&T highlights its comprehensive services, while Boost Mobile and Mint Mobile entice with affordable unlimited plans at $15/month. Cricket Wireless emphasizes flexibility and great deals, and Verizon assures value with a 3-year price lock guarantee.

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Get the full picture

See this data specific to your brand performance

The data on this page is just a sample of the billions of data points we hold at Adthena. The insights generated by Ask Arlo, leverage real-time GenAI to answer questions about your search data.

Our search consultants can introduce you to Whole Market View data that is specific to your organization, based on the size of the relevant search term and competitor universe, and the locations that you need monitoring.

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