Share of Clicks for top 10 US Travel Activities brands
Here are the Top 10 competitors in the industry by Share of Clicks for the last month.
| Domain | Share of clicks |
|---|---|
| viator.com | 19.12 |
| tripadvisor.com | 10.94 |
| royalcaribbean.com | 7.39 |
| getyourguide.com | 4.91 |
| groupon.com | 2.8 |
| vikingrivercruises.com | 2.28 |
| ncl.com | 2.24 |
| universalstudioshollywood.com | 1.88 |
| go.com | 1.54 |
| travellemming.com | 1.14 |
| others | 45.76 |
- viator.com - 19.12%
- tripadvisor.com - 10.94%
- royalcaribbean.com - 7.39%
- getyourguide.com - 4.91%
- groupon.com - 2.8%
- vikingrivercruises.com - 2.28%
- ncl.com - 2.24%
- universalstudioshollywood.com - 1.88%
- go.com - 1.54%
- travellemming.com - 1.14%
- others - 45.76%
Copyright © Adthena. All rights reserved.
In the travel activities PPC landscape, Viator leads with 19.12% click share, followed by Tripadvisor at 10.94%. Others collectively dominate with 45.76%, highlighting diverse competition.
Share of Spend for the top 10 US Travel Activities brands
Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month.
| Date | viator.com | tripadvisor.com | getyourguide.com | groupon.com | booking.com | royalcaribbean.com | vikingrivercruises.com | cruises.com | ncl.com | kensingtontours.com |
|---|---|---|---|---|---|---|---|---|---|---|
| 2025/11/01 | 23.42% | 15.6% | 6.55% | 4.31% | 1.06% | 3.07% | 2.37% | 0.91% | 1.12% | 1.01% |
| 2025/11/02 | 22.78% | 15.7% | 7.28% | 4.26% | 1.28% | 3.23% | 2.33% | 1% | 1.34% | 0.98% |
| 2025/11/03 | 23.73% | 14.87% | 7.23% | 4.83% | 1.15% | 2.55% | 2.37% | 0.91% | 1.01% | 1.65% |
| 2025/11/04 | 24.08% | 15.65% | 6.34% | 5.12% | 1.3% | 3.38% | 2.24% | 0.78% | 0.84% | 1.13% |
| 2025/11/05 | 23.88% | 12.86% | 6.4% | 4.95% | 1.27% | 2.95% | 2.23% | 1.16% | 0.92% | 1.3% |
| 2025/11/06 | 24.08% | 15.83% | 7.04% | 3.19% | 0.7% | 3.08% | 2.76% | 0.74% | 1.11% | 1.18% |
| 2025/11/07 | 24.03% | 15.31% | 7.9% | 3.05% | 0.81% | 3.37% | 2.72% | 0.84% | 0.85% | 1.02% |
| 2025/11/08 | 20.51% | 14.05% | 6.99% | 1.68% | 0.75% | 3.71% | 2.46% | 1.24% | 0.95% | 0.84% |
| 2025/11/09 | 23.43% | 14.33% | 9.02% | 1.83% | 1.04% | 3.34% | 2.61% | 0.99% | 1.16% | 1.49% |
| 2025/11/10 | 23.55% | 15.69% | 6.96% | 2.02% | 0.66% | 3.75% | 2.81% | 2% | 0.99% | 1.23% |
| 2025/11/11 | 23.27% | 13.88% | 8.35% | 1.4% | 0.51% | 3.33% | 2.82% | 1.56% | 1.38% | 1.87% |
| 2025/11/12 | 21.96% | 13.43% | 7.45% | 1.66% | 0.77% | 3.98% | 2.43% | 1.67% | 1.19% | 1.75% |
| 2025/11/13 | 21.6% | 13.09% | 8.09% | 1.66% | 0.52% | 4.12% | 2.93% | 1% | 1.32% | 1.09% |
| 2025/11/14 | 22.75% | 15.37% | 8.34% | 1.71% | 0.53% | 3.36% | 2.74% | 1.03% | 1.06% | 1.46% |
| 2025/11/15 | 21.91% | 14.58% | 8.13% | 1.24% | 0.74% | 3.49% | 2.59% | 0.97% | 1.38% | 1.45% |
| 2025/11/16 | 22% | 14.97% | 8.04% | 1.07% | 0.68% | 3.69% | 2.74% | 1.89% | 1.58% | 1.22% |
| 2025/11/17 | 22.16% | 13.42% | 8.57% | 1.11% | 0.61% | 4.57% | 2.89% | 1.68% | 1.66% | 1.34% |
| 2025/11/18 | 21.76% | 13.2% | 8.12% | 1.41% | 0.9% | 3.5% | 2.78% | 1.5% | 1.55% | 1.52% |
| 2025/11/19 | 21.68% | 12.32% | 7.83% | 1.12% | 1.18% | 4.35% | 2.91% | 1.69% | 1.2% | 1.34% |
| 2025/11/20 | 22.23% | 13.7% | 6.37% | 1.37% | 1.4% | 4.72% | 3.36% | 1.56% | 1.68% | 1.55% |
| 2025/11/21 | 21.47% | 12% | 6.49% | 1.67% | 1.27% | 4.43% | 2.93% | 1.34% | 1.21% | 1.69% |
| 2025/11/22 | 21.7% | 14.22% | 6.3% | 1.59% | 2.13% | 4.31% | 3.2% | 1.97% | 0.93% | 1.72% |
| 2025/11/23 | 21.58% | 13.57% | 6.74% | 1.41% | 3.38% | 3.96% | 2.75% | 2.45% | 1.18% | 1.05% |
| 2025/11/24 | 21.6% | 12.26% | 7.17% | 1.75% | 2.38% | 3.76% | 3.52% | 2.24% | 1.18% | 1.55% |
| 2025/11/25 | 22.1% | 11.69% | 6.47% | 1.66% | 2.04% | 3.81% | 4.2% | 1.15% | 1.22% | 1.6% |
| 2025/11/26 | 21.1% | 10.74% | 6.39% | 2.76% | 3.37% | 3.68% | 3.78% | 1.25% | 1.59% | 1.43% |
| 2025/11/27 | 20.02% | 10.37% | 5.87% | 2.95% | 3.66% | 3.81% | 3.47% | 0.81% | 1.13% | 1.27% |
| 2025/11/28 | 20.05% | 9.98% | 5.42% | 4.57% | 5.3% | 3.19% | 3.5% | 1.35% | 1.23% | 1.48% |
| 2025/11/29 | 20.25% | 10.35% | 5.17% | 4.27% | 5.09% | 4.05% | 3.69% | 1.62% | 1.29% | 1.11% |
| 2025/11/30 | 21.35% | 12% | 6.1% | 4.72% | 4.71% | 4.18% | 2.66% | 1.95% | 1.48% | 0.95% |
- viator.com
- tripadvisor.com
- getyourguide.com
- groupon.com
- booking.com
- royalcaribbean.com
- vikingrivercruises.com
- cruises.com
- ncl.com
- kensingtontours.com
Copyright © Adthena. All rights reserved.
Viator.com led November with a steady spend share, peaking early and stabilizing. TripAdvisor saw a decline, while GetYourGuide maintained moderate fluctuations. Groupon and Booking.com experienced late-month surges, closing with increased shares.
Competitor Count for US Travel Activities
Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month.
| Date | Competitor Count |
|---|---|
| 2025/11/01 | 2493 |
| 2025/11/02 | 2469 |
| 2025/11/03 | 2477 |
| 2025/11/04 | 2431 |
| 2025/11/05 | 2448 |
| 2025/11/06 | 2438 |
| 2025/11/07 | 2471 |
| 2025/11/08 | 2414 |
| 2025/11/09 | 2353 |
| 2025/11/10 | 2346 |
| 2025/11/11 | 2266 |
| 2025/11/12 | 2335 |
| 2025/11/13 | 2345 |
| 2025/11/14 | 2330 |
| 2025/11/15 | 2249 |
| 2025/11/16 | 2230 |
| 2025/11/17 | 2213 |
| 2025/11/18 | 2225 |
| 2025/11/19 | 2284 |
| 2025/11/20 | 2227 |
| 2025/11/21 | 2288 |
| 2025/11/22 | 2278 |
| 2025/11/23 | 2218 |
| 2025/11/24 | 2270 |
| 2025/11/25 | 2248 |
| 2025/11/26 | 2289 |
| 2025/11/27 | 2261 |
| 2025/11/28 | 2288 |
| 2025/11/29 | 2280 |
| 2025/11/30 | 2210 |
Copyright © Adthena. All rights reserved.
November saw a fluctuating trend in distinct advertisers, starting at 2,493 and ending at 2,210. Mid-month, numbers dipped to 2,213, then slightly recovered, closing with a decrease.
