Share of Clicks for top 10 US Travel Destinations brands
Here are the Top 10 competitors in the industry by Share of Clicks for the last month.
| Domain | Share of clicks |
|---|---|
| viator.com | 20.45 |
| getyourguide.com | 18.8 |
| tripadvisor.com | 10.98 |
| groupon.com | 7.67 |
| go.com | 6.35 |
| esbnyc.com | 3.5 |
| klook.com | 2.74 |
| booking.com | 2.69 |
| headout.com | 1.7 |
| expedia.com | 1.46 |
| others | 23.66 |
- viator.com - 20.45%
- getyourguide.com - 18.8%
- tripadvisor.com - 10.98%
- groupon.com - 7.67%
- go.com - 6.35%
- esbnyc.com - 3.5%
- klook.com - 2.74%
- booking.com - 2.69%
- headout.com - 1.7%
- expedia.com - 1.46%
- others - 23.66%
Copyright © Adthena. All rights reserved.
Viator leads with 20.45% click share, followed by GetYourGuide at 18.8%. Others collectively hold 23.66%, showcasing diverse competition in the travel PPC landscape.
Share of Spend for the top 10 US Travel Destinations brands
Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month.
| Date | viator.com | getyourguide.com | tripadvisor.com | groupon.com | esbnyc.com | go.com | booking.com | klook.com | gocity.com | headout.com |
|---|---|---|---|---|---|---|---|---|---|---|
| 2026/03/01 | 22.49% | 18.18% | 8.34% | 8.17% | 2.38% | 3.07% | 5.55% | 2.18% | 1.71% | 2.44% |
| 2026/03/02 | 22.8% | 19.72% | 9.88% | 8.61% | 2.53% | 3.31% | 3.92% | 1.92% | 2.13% | 1.79% |
| 2026/03/03 | 21.91% | 19.17% | 11.56% | 8.29% | 1.34% | 3.49% | 3.07% | 1.79% | 1.68% | 3.09% |
| 2026/03/04 | 20.79% | 17.04% | 10.88% | 7.82% | 3.52% | 3.21% | 5.28% | 2.25% | 2.25% | 2.71% |
| 2026/03/05 | 23.8% | 18.03% | 9.09% | 7% | 2.96% | 3.48% | 4.79% | 3.02% | 1.91% | 2.2% |
| 2026/03/06 | 21.85% | 18.59% | 11.88% | 6.88% | 3.27% | 2.41% | 2.42% | 2.94% | 2.65% | 1.93% |
| 2026/03/07 | 21.51% | 17.34% | 11.53% | 6.95% | 2.87% | 3.21% | 2.23% | 2.66% | 2.93% | 2.31% |
| 2026/03/08 | 20.04% | 18.47% | 9.51% | 7.19% | 2.34% | 4.39% | 3.54% | 2.52% | 2.95% | 2.02% |
| 2026/03/09 | 19.12% | 18.52% | 10.75% | 7.17% | 2.88% | 4.28% | 3.11% | 2.78% | 2.8% | 2.23% |
| 2026/03/10 | 22.06% | 19.13% | 12.2% | 7.89% | 2.39% | 3.77% | 1.56% | 2.39% | 2.2% | 2.72% |
| 2026/03/11 | 21.81% | 18.86% | 11.88% | 7.7% | 2.66% | 2.65% | 1.29% | 2.98% | 2.42% | 2.15% |
| 2026/03/12 | 20.98% | 19.49% | 11.71% | 7.14% | 2.4% | 4.06% | 1.53% | 2.58% | 2.33% | 2.49% |
| 2026/03/13 | 21.21% | 18.47% | 12.18% | 8.43% | 2.68% | 3.27% | 1.59% | 2.43% | 3.23% | 1.54% |
| 2026/03/14 | 22.21% | 17.77% | 12.44% | 7% | 3.39% | 3.27% | 1.69% | 3.28% | 2.11% | 2.1% |
| 2026/03/15 | 21.5% | 18.72% | 11.61% | 6.86% | 2.72% | 4.4% | 1.3% | 2.55% | 2.78% | 1.88% |
| 2026/03/16 | 20.29% | 19.78% | 13.09% | 7.52% | 0.71% | 3.51% | 1.63% | 3.33% | 1.05% | 3.05% |
| 2026/03/17 | 20.92% | 20.37% | 12.3% | 8.08% | 2.28% | 3.51% | 1.61% | 3.52% | 1.5% | 2.38% |
| 2026/03/18 | 19.84% | 19.08% | 12.58% | 7.78% | 2.33% | 3.24% | 1.68% | 3.76% | 1.61% | 2.24% |
| 2026/03/19 | 22.87% | 20.73% | 9.89% | 7.96% | 3.17% | 3.55% | 1.92% | 2.85% | 1.68% | 1.15% |
| 2026/03/20 | 20.13% | 19.3% | 12.39% | 8.45% | 2.61% | 3.28% | 2.37% | 3.94% | 1.29% | 3.15% |
| 2026/03/21 | 18.52% | 19% | 9.6% | 7.5% | 3.9% | 4.01% | 2.24% | 3.16% | 1.63% | 2.94% |
| 2026/03/22 | 20.75% | 20.63% | 8.32% | 8.54% | 2.79% | 3.41% | 3.4% | 2.45% | 0.8% | 1.38% |
| 2026/03/23 | 19.64% | 18.59% | 8.95% | 8.62% | 4.03% | 3.46% | 2.78% | 3.4% | 2.49% | 1.86% |
| 2026/03/24 | 20.63% | 20.43% | 8.39% | 10.05% | 2.13% | 4.67% | 1.88% | 3.15% | 1.12% | 1.76% |
| 2026/03/25 | 22.15% | 20.9% | 7.71% | 9.23% | 4.14% | 4.6% | 1.93% | 2.11% | 1.28% | 1.37% |
| 2026/03/26 | 20.56% | 19.27% | 9.84% | 9.38% | 4.82% | 3.83% | 2.47% | 2.78% | 2.37% | 1.87% |
| 2026/03/27 | 19.56% | 18.38% | 9.53% | 7.97% | 4.21% | 3.77% | 3.13% | 2.39% | 2.07% | 2.32% |
| 2026/03/28 | 18.37% | 18.57% | 8.53% | 9.28% | 3.12% | 3.93% | 3.28% | 4.82% | 1.19% | 2.93% |
| 2026/03/29 | 20.73% | 20.42% | 9.36% | 8.63% | 2.29% | 3.6% | 4.44% | 2.39% | 1.17% | 1.75% |
| 2026/03/30 | 19.21% | 18.85% | 9.34% | 9.86% | 4.1% | 4.13% | 3.67% | 3.54% | 2.5% | 2.43% |
| 2026/03/31 | 19.82% | 18.18% | 10.24% | 9.01% | 4.69% | 3.94% | 3.3% | 2.53% | 1.95% | 1.93% |
- viator.com
- getyourguide.com
- tripadvisor.com
- groupon.com
- esbnyc.com
- go.com
- booking.com
- klook.com
- gocity.com
- headout.com
Copyright © Adthena. All rights reserved.
In March 2026, Viator led PPC spend, peaking at 23.8% on March 5. GetYourGuide followed, with a high of 20.9% on March 25. TripAdvisor’s spend fluctuated, ending at 10.24%. Groupon’s spend rose, peaking at 10.05% on March 24. ESBNYC saw a late surge, closing at 4.69%. Go.com maintained steady growth, finishing at 3.94%. Booking.com fluctuated, ending at 3.3%. Klook’s spend varied, peaking at 4.82% on March 28. Gocity’s spend was low, closing at 1.95%. Headout’s spend was inconsistent, ending at 1.93%.
Competitor Count for US Travel Destinations
Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month.
| Date | Competitor Count |
|---|---|
| 2026/03/01 | 811 |
| 2026/03/02 | 757 |
| 2026/03/03 | 787 |
| 2026/03/04 | 837 |
| 2026/03/05 | 824 |
| 2026/03/06 | 859 |
| 2026/03/07 | 878 |
| 2026/03/08 | 837 |
| 2026/03/09 | 792 |
| 2026/03/10 | 758 |
| 2026/03/11 | 813 |
| 2026/03/12 | 814 |
| 2026/03/13 | 823 |
| 2026/03/14 | 838 |
| 2026/03/15 | 786 |
| 2026/03/16 | 801 |
| 2026/03/17 | 833 |
| 2026/03/18 | 782 |
| 2026/03/19 | 788 |
| 2026/03/20 | 793 |
| 2026/03/21 | 816 |
| 2026/03/22 | 812 |
| 2026/03/23 | 777 |
| 2026/03/24 | 743 |
| 2026/03/25 | 784 |
| 2026/03/26 | 771 |
| 2026/03/27 | 766 |
| 2026/03/28 | 801 |
| 2026/03/29 | 770 |
| 2026/03/30 | 745 |
| 2026/03/31 | 767 |
Copyright © Adthena. All rights reserved.
March saw fluctuating advertiser numbers, peaking at 878 on March 7. The month concluded with 767 advertisers, reflecting a dynamic landscape.
