Share of Clicks for top 10 US Travel Destinations brands
Here are the Top 10 competitors in the industry by Share of Clicks for the last month.
| Domain | Share of clicks |
|---|---|
| viator.com | 20.3 |
| getyourguide.com | 18.61 |
| tripadvisor.com | 10.19 |
| groupon.com | 8.23 |
| rockefellercenter.com | 4.27 |
| esbnyc.com | 4.24 |
| booking.com | 4.02 |
| go.com | 3.57 |
| headout.com | 2.38 |
| klook.com | 2.21 |
| others | 21.98 |
- viator.com - 20.3%
- getyourguide.com - 18.61%
- tripadvisor.com - 10.19%
- groupon.com - 8.23%
- rockefellercenter.com - 4.27%
- esbnyc.com - 4.24%
- booking.com - 4.02%
- go.com - 3.57%
- headout.com - 2.38%
- klook.com - 2.21%
- others - 21.98%
Copyright © Adthena. All rights reserved.
In the travel PPC landscape, Viator leads with 20.3% click share, closely followed by GetYourGuide at 18.61%. Others collectively hold 21.98%, showcasing diverse competition.
Share of Spend for the top 10 US Travel Destinations brands
Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month.
| Date | viator.com | getyourguide.com | groupon.com | tripadvisor.com | go.com | gocity.com | headout.com | booking.com | esbnyc.com | klook.com |
|---|---|---|---|---|---|---|---|---|---|---|
| 2026/02/01 | 20.75% | 18.52% | 10.14% | 9.22% | 1.76% | 1.11% | 2.76% | 4.21% | 2.84% | 1.09% |
| 2026/02/02 | 22.31% | 21.43% | 10.57% | 9.27% | 1.59% | 1.05% | 3.71% | 4.63% | 1.63% | 1.03% |
| 2026/02/03 | 21.74% | 22.15% | 10.35% | 7.82% | 1.58% | 0.81% | 2.11% | 4.02% | 4.24% | 2.7% |
| 2026/02/04 | 20.93% | 22.28% | 10.48% | 8.42% | 1.69% | 1.27% | 1.45% | 4.52% | 2.7% | 3.03% |
| 2026/02/05 | 21.28% | 22.42% | 8.74% | 10.68% | 1.67% | 1.15% | 1.58% | 4.22% | 2.11% | 3.3% |
| 2026/02/06 | 21.76% | 22.22% | 10.95% | 10.47% | 1.22% | 2.63% | 2.24% | 3.52% | 3.34% | 2.66% |
| 2026/02/07 | 20.78% | 21.05% | 7.67% | 13.59% | 1.61% | 1.36% | 2.47% | 4.25% | 2.65% | 2.39% |
| 2026/02/08 | 21.09% | 21.05% | 9.66% | 12.03% | 1.58% | 1.28% | 2.14% | 3.78% | 3.64% | 2.65% |
| 2026/02/09 | 22.59% | 22.45% | 9.64% | 11.76% | 1.72% | 1.55% | 3.55% | 3.07% | 2.08% | 2.12% |
| 2026/02/10 | 21.09% | 19.84% | 10.19% | 9.79% | 2.27% | 1.93% | 3.2% | 4.81% | 2.52% | 2.96% |
| 2026/02/11 | 20.66% | 18.36% | 9.51% | 9.39% | 2.34% | 2.75% | 3.44% | 3.57% | 3.97% | 1.93% |
| 2026/02/12 | 20.73% | 21.91% | 8.86% | 10.29% | 1.59% | 2.43% | 1.62% | 4.16% | 2.02% | 3.56% |
| 2026/02/13 | 21.06% | 21.69% | 10.8% | 10.15% | 1.17% | 3.01% | 2.41% | 3.5% | 3.21% | 3.4% |
| 2026/02/14 | 20.01% | 20.48% | 7.86% | 13.21% | 1.55% | 1.51% | 3.21% | 4.25% | 2.54% | 2.94% |
| 2026/02/15 | 20.53% | 20.61% | 9.73% | 11.68% | 1.53% | 1.5% | 2.68% | 3.71% | 3.52% | 2.83% |
| 2026/02/16 | 22% | 21.93% | 9.63% | 11.48% | 1.67% | 2.21% | 3.58% | 3.03% | 2.02% | 2.37% |
| 2026/02/17 | 19.38% | 17.19% | 8.3% | 5.91% | 1.99% | 5.92% | 4.87% | 6.83% | 4.53% | 1.78% |
| 2026/02/18 | 20.78% | 17.3% | 8.94% | 9.18% | 2.94% | 3.64% | 4.25% | 3.09% | 3.68% | 2.02% |
| 2026/02/19 | 21.58% | 18.38% | 9.76% | 7.81% | 2.72% | 4.64% | 4.41% | 2.41% | 2.98% | 1.79% |
| 2026/02/20 | 21.4% | 18.94% | 10.24% | 9.59% | 2.28% | 2.25% | 3.28% | 4.13% | 2.51% | 1.18% |
| 2026/02/21 | 19.8% | 16.94% | 9.95% | 8.9% | 3.11% | 2.18% | 2.51% | 5.49% | 2.57% | 1.19% |
| 2026/02/22 | 19.44% | 16.54% | 9.94% | 8.59% | 2.53% | 3.57% | 2.32% | 6.31% | 3.98% | 1.42% |
| 2026/02/23 | 18.78% | 15.96% | 9.43% | 9.11% | 2.93% | 4.36% | 2.52% | 3.65% | 4.35% | 1.95% |
| 2026/02/24 | 19.45% | 16.09% | 8.72% | 8.7% | 2.92% | 3.43% | 3.64% | 4.25% | 4.54% | 2.38% |
| 2026/02/25 | 21.39% | 18.79% | 10.38% | 7.74% | 2.5% | 4.58% | 2.91% | 3.48% | 4.71% | 2.19% |
| 2026/02/26 | 22.7% | 20.64% | 11.34% | 7.74% | 2.83% | 3.14% | 2.92% | 1.82% | 2.9% | 1.83% |
| 2026/02/27 | 22.8% | 17.65% | 12.19% | 5.72% | 2.89% | 5.2% | 3.74% | 1.98% | 3.79% | 1.7% |
| 2026/02/28 | 21.21% | 17.78% | 8.52% | 8.11% | 3.34% | 3.33% | 3.23% | 3.2% | 3.04% | 2.32% |
- viator.com
- getyourguide.com
- groupon.com
- tripadvisor.com
- go.com
- gocity.com
- headout.com
- booking.com
- esbnyc.com
- klook.com
Copyright © Adthena. All rights reserved.
Viator.com led February with fluctuating spend, peaking at 22.8%. GetYourGuide.com saw a decline, ending at 17.78%. Groupon.com rose to 12.19% before dropping. TripAdvisor.com’s peak was 13.59%, finishing lower. Go.com and Gocity.com showed steady growth. Headout.com and Booking.com had varied trends, while Esbnyc.com and Klook.com maintained moderate shares.
Competitor Count for US Travel Destinations
Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month.
| Date | Competitor Count |
|---|---|
| 2026/02/01 | 876 |
| 2026/02/02 | 902 |
| 2026/02/03 | 878 |
| 2026/02/04 | 907 |
| 2026/02/05 | 926 |
| 2026/02/06 | 928 |
| 2026/02/07 | 962 |
| 2026/02/08 | 943 |
| 2026/02/09 | 888 |
| 2026/02/10 | 918 |
| 2026/02/11 | 937 |
| 2026/02/12 | 926 |
| 2026/02/13 | 928 |
| 2026/02/14 | 962 |
| 2026/02/15 | 943 |
| 2026/02/16 | 888 |
| 2026/02/17 | 781 |
| 2026/02/18 | 863 |
| 2026/02/19 | 858 |
| 2026/02/20 | 852 |
| 2026/02/21 | 863 |
| 2026/02/22 | 902 |
| 2026/02/23 | 905 |
| 2026/02/24 | 892 |
| 2026/02/25 | 876 |
| 2026/02/26 | 834 |
| 2026/02/27 | 807 |
| 2026/02/28 | 857 |
Copyright © Adthena. All rights reserved.
In February, advertiser numbers fluctuated, peaking at 962 on the 7th and 14th. The month concluded with a slight dip, ending at 857.
