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US Travel Destinations - PPC Market Share Analysis April 2025

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the US Destinations category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Market Exposure

Share of Clicks for top 10 US Travel Destinations brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

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Share of Clicks - Last month
Domain Share of clicks
go.com 23.77
cheapcaribbean.com 4.94
expedia.com 4.85
amazon.com 4.53
viator.com 3.5
booking.com 3.4
rockefellercenter.com 2.35
vrbo.com 2.35
tripadvisor.com 2.01
griffithobservatory.org 1.75
others 46.55

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In the travel PPC landscape, ‘go.com’ leads with 23.77% click share, while ‘others’ dominate at 46.55%, highlighting diverse competition.

Market Exposure

Share of Spend for the top 10 US Travel Destinations brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

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Share of Spend - Last Month
Date go.com expedia.com viator.com booking.com cheapcaribbean.com vrbo.com amazon.com tripadvisor.com airbnb.com rockefellercenter.com
2025/04/01 16.08% 10.07% 4.82% 5.37% 3.85% 3.42% 4.37% 2.51% 2.61% 0.97%
2025/04/02 18.71% 9.86% 4.84% 2.55% 2.66% 3.97% 4.66% 2.56% 2.63% 1.56%
2025/04/03 14.14% 7.96% 3.91% 4.91% 4.66% 3.15% 3.58% 1.58% 2.06% 2.27%
2025/04/04 14.65% 7.29% 4.93% 4.45% 3.54% 3.57% 4.52% 1.71% 2.22% 2.5%
2025/04/05 13.22% 9.26% 4.71% 5.1% 3.84% 5.83% 3.02% 2.06% 2.53% 2.07%
2025/04/06 11.05% 7.58% 6.02% 4.85% 2.98% 4.96% 3.04% 3.6% 1.82% 1.85%
2025/04/07 16.13% 5.45% 4.95% 3% 4.14% 3.37% 2.8% 2.07% 1.89% 3.17%
2025/04/08 16.36% 4.84% 5.76% 3.88% 3.32% 2.58% 1.46% 2.2% 1.67% 1.13%
2025/04/09 11.01% 6.28% 3.64% 6.11% 4.07% 2.25% 4.67% 2.43% 2.83% 2.47%
2025/04/10 17.54% 6.09% 3.56% 4.84% 2.88% 3.32% 6.09% 1.63% 2.53% 1.35%
2025/04/11 24.87% 6.32% 3.47% 3.88% 2.51% 2.99% 3.95% 1.54% 1.61% 1%
2025/04/12 19.25% 6.18% 5.53% 3.42% 2.73% 4.6% 3.43% 2.26% 3.19% 0.91%
2025/04/13 14.32% 6.6% 5.86% 4.9% 3.16% 3.81% 2.3% 3.43% 1.4% 1.69%
2025/04/14 12.19% 6.72% 5.6% 4.26% 2.72% 3.53% 5.84% 3.03% 1.06% 1.66%
2025/04/15 16.69% 7.19% 4.95% 4.75% 3.26% 3.06% 0.42% 2.23% 0.87% 1.33%
2025/04/16 11.19% 7.37% 4.07% 7.83% 5.21% 3.03% 3.61% 1.97% 1.16% 1.94%
2025/04/17 17.06% 3.96% 3.18% 5.48% 5.09% 2.23% 0.27% 1.45% 0.91% 1.78%
2025/04/18 10.64% 7.25% 5.83% 5.55% 3.41% 2.8% 0.85% 2.55% 2.02% 1.75%
2025/04/19 13.25% 7.26% 6.69% 4.78% 3.13% 3.48% 0.72% 3.19% 1.35% 1.82%
2025/04/20 14.01% 8.36% 6.23% 5.69% 3.61% 4.75% 1.14% 1.97% 2.13% 1.29%
2025/04/21 15.49% 8.17% 5.57% 5.29% 4.43% 2.7% 1.66% 2.14% 1.1% 1.54%
2025/04/22 15.32% 7.35% 4.61% 6.77% 4.17% 2.91% 2.71% 2.19% 1.71% 1.9%
2025/04/23 16.25% 8.47% 4.67% 6.24% 3.68% 3.68% 0.38% 2.26% 1.95% 1.48%
2025/04/24 17.37% 8.12% 4.03% 6.59% 3.62% 2.81% 4.4% 2.05% 1.28% 1.7%
2025/04/25 12.82% 8.56% 3.94% 6.21% 4.39% 3.37% 2.93% 1.42% 1.83% 1.03%
2025/04/26 12.82% 7.62% 5.83% 4.05% 3.87% 4.92% 1.39% 2.16% 1.9% 2.14%
2025/04/27 12.64% 8.83% 4.94% 4.48% 3.78% 5.94% 0.98% 2.53% 1.47% 1.33%
2025/04/28 11.5% 8.87% 3.89% 5.01% 4.42% 4.65% 1.8% 2.26% 1.88% 1.12%
2025/04/29 16.05% 7.06% 5.46% 5.15% 3.88% 2.52% 1.09% 3.32% 1.41% 1.7%
2025/04/30 14.38% 7.02% 5.24% 4.49% 4.13% 3.3% 2.69% 2.21% 2.05% 0.78%

Copyright © Adthena. All rights reserved.

In April 2025, go.com led with fluctuating spend, peaking at 24.87%. Expedia’s share rose mid-month, while Viator and Booking.com showed steady patterns. Amazon’s share dipped, and Airbnb remained stable. The month ended with diverse trends.

Market Exposure

Competitor Count for US Travel Destinations

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

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Competitor Count - Last month
Date Competitor Count
2025/04/01 794
2025/04/02 811
2025/04/03 900
2025/04/04 890
2025/04/05 929
2025/04/06 914
2025/04/07 834
2025/04/08 783
2025/04/09 814
2025/04/10 887
2025/04/11 823
2025/04/12 891
2025/04/13 848
2025/04/14 888
2025/04/15 832
2025/04/16 844
2025/04/17 806
2025/04/18 919
2025/04/19 984
2025/04/20 887
2025/04/21 858
2025/04/22 827
2025/04/23 912
2025/04/24 879
2025/04/25 897
2025/04/26 942
2025/04/27 886
2025/04/28 908
2025/04/29 851
2025/04/30 887

Copyright © Adthena. All rights reserved.

April saw a dynamic shift in distinct advertisers, peaking at 984 on April 19. The month concluded with 887 advertisers, reflecting a vibrant competitive landscape.

Campaign Efficiency

Market Loss & Market Gains for US Travel Destinations

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

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Market Loss & Market Gains - Last month
Name Market Trend
go.com 1.44%
booking.com 0.79%
cheapcaribbean.com 0.7%
expedia.com 0.7%
mountvernon.org 0.66%
rockefellercenter.com -0.38%
deervalley.com -0.42%
paradisebeachcozumel.com -0.45%
griffithobservatory.org -0.8%
amazon.com -3.72%

Copyright © Adthena. All rights reserved.

In the past month, go.com surged with a 1.44% click share increase, while amazon.com faced a 3.72% decline.

Campaign Efficiency

US Travel Destinations Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

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Date go.com expedia.com amazon.com viator.com booking.com vrbo.com cheapcaribbean.com airbnb.com tripadvisor.com getyourguide.com
2025/04/01 9.19% 12.04% 12.14% 4.95% 5.94% 4.6% 1.88% 3.89% 1.88% 1.22%
2025/04/02 12.4% 11.75% 13.31% 4.54% 3.07% 4.9% 1.5% 3.67% 2.28% 0.74%
2025/04/03 7.17% 9.32% 10.28% 4.14% 4.84% 3.99% 2.79% 3.07% 1.55% 1.03%
2025/04/04 8.01% 7.47% 15.5% 5.83% 3.79% 4.58% 2.07% 3.12% 1.55% 1.26%
2025/04/05 7.83% 10.59% 10.81% 4.99% 5.39% 7.35% 2.17% 3.34% 2.06% 1.38%
2025/04/06 7.24% 9.01% 9.2% 6.14% 4.84% 6.25% 1.9% 2.49% 3.4% 2.48%
2025/04/07 8.26% 7.44% 9.16% 5.44% 3.66% 5.09% 2.75% 2.67% 2.03% 1.56%
2025/04/08 10.05% 6.78% 5.37% 6.53% 4.78% 3.82% 2.49% 2.87% 2.46% 1.46%
2025/04/09 7.14% 6.59% 15.09% 4.03% 6.03% 2.5% 2.15% 3.57% 2.25% 1.41%
2025/04/10 9.84% 6.71% 18.21% 3.31% 4.82% 4.4% 1.76% 3.41% 1.4% 1.15%
2025/04/11 14.19% 8.21% 12.79% 4.46% 4.9% 4.05% 1.36% 2.29% 1.56% 1.31%
2025/04/12 10.6% 7.13% 10.69% 6.51% 3.27% 5.62% 1.59% 4.33% 2.4% 2.1%
2025/04/13 11.81% 7.88% 7.04% 6.21% 5.12% 5.12% 1.77% 2.08% 3.27% 2.32%
2025/04/14 7.99% 7.57% 17.27% 5.55% 4.15% 4.27% 1.6% 1.52% 2.72% 2.38%
2025/04/15 10.75% 9.57% 1.28% 5.92% 4.8% 4.43% 1.8% 1.48% 2.39% 2.02%
2025/04/16 6.35% 9.35% 11.99% 3.91% 8.48% 4.1% 3.4% 1.73% 2.07% 1.39%
2025/04/17 13.02% 4.72% 2.52% 3.5% 7.45% 2.94% 3.08% 1.25% 1.47% 1.01%
2025/04/18 6.79% 9.43% 1.88% 6.03% 6.57% 3.24% 2.03% 3.01% 2.51% 1.61%
2025/04/19 10.82% 9.03% 1.84% 8% 5.15% 4.54% 2.12% 1.92% 3.49% 2.82%
2025/04/20 9.17% 10.42% 3.48% 6.99% 7.17% 6.28% 2.18% 2.89% 1.96% 1.45%
2025/04/21 11.05% 10.23% 5.11% 6.53% 5.49% 3.98% 2.87% 1.6% 2.69% 1.31%
2025/04/22 9.95% 9.22% 8.96% 5.12% 6.58% 4.18% 2.6% 2.33% 2.15% 1.4%
2025/04/23 10.47% 10.2% 2.63% 5.32% 7.87% 5.02% 2.08% 2.68% 2.42% 1.51%
2025/04/24 9.35% 9.15% 13.88% 4.68% 7.07% 3.13% 2.32% 1.76% 2.1% 1.37%
2025/04/25 8.6% 10% 8.94% 4.3% 7.54% 4.4% 2.67% 2.84% 1.6% 1.3%
2025/04/26 10.27% 9.35% 3.26% 6.52% 4.92% 6.32% 2.56% 2.72% 2.51% 1.6%
2025/04/27 8.87% 10.78% 3.01% 5.32% 5.45% 8.04% 2.51% 2.08% 2.57% 1.43%
2025/04/28 7.56% 10.72% 3.58% 4.06% 5.69% 6.51% 2.84% 3.15% 2.16% 1.01%
2025/04/29 11.52% 8.93% 3.67% 5.46% 6.25% 3.5% 2.28% 2.3% 3.37% 1.67%
2025/04/30 11.61% 8.9% 5.71% 5.21% 4.79% 4.07% 2.85% 2.78% 1.96% 1.47%

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In April 2025, Amazon’s PPC impression share fluctuated significantly, peaking at 18.21% on April 10. Expedia maintained a steady presence, while Go.com saw notable spikes, especially on April 11. By month’s end, Amazon’s share decreased, while Go.com and Expedia remained consistent.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for US Travel Destinations

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

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  1. 1
    Turks & Caicos All-Inclusive https://www.beaches.com

    Explore Limited Time Offers — Your Free Honeymoon Package Includes a Bottle of Sparkling Wine, Breakfast in Bed, & More. From Top Floor Penthouses to Beachfront Villas, Your Honeymoon Suite Awaits at...

  2. 2
    Myrtle Beach Oceanfront Hotels http://www.booking.com › booking

    Browse Our Top 10 Hotels — Book your Oceanfront Hotel in Myrtle...

  3. 3
    All-Inclusive Beach Vacations https://www.cheapcaribbean.com

    Caribbean Beach Vacations — Shop Instaworthy Vacations On The Official CheapCaribbean® Site. Book Your Next Vacay Now!

  4. 4
    Walt Disney World® | Official Site https://disneyworld.disney.go.com

    Four Magical Theme Parks and Resorts. Recreation. Amazing Dining Options. Shopping & More. Visit...

  5. 5
    Statue of Liberty Tickets https://www.statueoflibertytickets.com

    Statue of Liberty Reservations — Statue of Liberty at Liberty Island and Ellis Island Immigration Museum at Ellis Island.

Copyright © Adthena. All rights reserved.

In the vibrant world of Google PPC, five advertisers shine with compelling narratives. Beaches.com entices honeymooners with luxury and romance in Turks & Caicos. Booking.com simplifies oceanfront escapes at Myrtle Beach. CheapCaribbean.com offers Instagram-worthy Caribbean getaways. Disney’s magic captivates with theme parks and dining. Lastly, Statue of Liberty Tickets invites exploration of iconic American landmarks. Each ad weaves a unique story, capturing wanderlust and adventure.

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See this data specific to your brand performance

The data on this page is just a sample of the billions of data points we hold at Adthena. The insights generated by Ask Arlo, leverage real-time GenAI to answer questions about your search data.

Our search consultants can introduce you to Whole Market View data that is specific to your organization, based on the size of the relevant search term and competitor universe, and the locations that you need monitoring.

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