Share of Clicks for top 10 US Travel Holiday Type brands
Here are the Top 10 competitors in the industry by Share of Clicks for the last month.
| Domain | Share of clicks |
|---|---|
| expedia.com | 10.5 |
| virginvoyages.com | 6.57 |
| vacationstogo.com | 6.27 |
| msccruisesusa.com | 5.49 |
| vikingcruises.com | 5.18 |
| royalcaribbean.com | 4.69 |
| celebritycruises.com | 3.61 |
| hollandamerica.com | 3.26 |
| ritzcarltonyachtcollection.com | 3.09 |
| ncl.com | 2.85 |
| others | 48.49 |
- expedia.com - 10.5%
- virginvoyages.com - 6.57%
- vacationstogo.com - 6.27%
- msccruisesusa.com - 5.49%
- vikingcruises.com - 5.18%
- royalcaribbean.com - 4.69%
- celebritycruises.com - 3.61%
- hollandamerica.com - 3.26%
- ritzcarltonyachtcollection.com - 3.09%
- ncl.com - 2.85%
- others - 48.49%
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Expedia leads with a 10.5% click share, while Virgin Voyages follows at 6.57%. “Others” dominate the pie with 48.49%, showcasing diverse competition.
Share of Spend for the top 10 US Travel Holiday Type brands
Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month.
| Date | expedia.com | vikingcruises.com | vacationstogo.com | ritzcarltonyachtcollection.com | virginvoyages.com | hollandamerica.com | ncl.com | msccruisesusa.com | vikingrivercruises.com | royalcaribbean.com |
|---|---|---|---|---|---|---|---|---|---|---|
| 2025/12/01 | 10.17% | 5.2% | 4.63% | 3.62% | 3.46% | 1.68% | 1.9% | 2.62% | 2.02% | 4.63% |
| 2025/12/02 | 10.43% | 6.34% | 3.07% | 2.47% | 3.02% | 3.51% | 2.11% | 2.7% | 3.25% | 3.77% |
| 2025/12/03 | 9.73% | 7.16% | 4.6% | 3.54% | 3.44% | 4.06% | 2.82% | 2.52% | 3.05% | 3.3% |
| 2025/12/04 | 9.38% | 7.96% | 3.96% | 4.58% | 3.52% | 3.98% | 2.47% | 2.61% | 3.57% | 2.74% |
| 2025/12/05 | 9.26% | 7.53% | 4.25% | 4.31% | 3.85% | 3.93% | 2.38% | 3.59% | 3.15% | 4.49% |
| 2025/12/06 | 8.88% | 9.03% | 4.25% | 4.31% | 5.36% | 4.98% | 2.22% | 3.87% | 3.57% | 4.27% |
| 2025/12/07 | 8.77% | 9.04% | 4.33% | 3.93% | 5.15% | 5.15% | 2.92% | 4.02% | 3.56% | 4.63% |
| 2025/12/08 | 8.66% | 9.31% | 4.12% | 4.39% | 4.18% | 3.63% | 2.55% | 4.75% | 3.23% | 5.9% |
| 2025/12/09 | 9.15% | 9.35% | 5.7% | 4.75% | 4.43% | 3.69% | 1.93% | 3.9% | 4.3% | 3.23% |
| 2025/12/10 | 7.66% | 6.84% | 6.08% | 4.91% | 5.34% | 3.19% | 2.11% | 4.17% | 5.51% | 1.91% |
| 2025/12/11 | 7.78% | 7.05% | 5.58% | 4.72% | 5.21% | 3.7% | 2.97% | 3.67% | 5.21% | 3.19% |
| 2025/12/12 | 8.36% | 7.73% | 5.62% | 4.5% | 5.2% | 2.97% | 2.76% | 3.51% | 4% | 3.59% |
| 2025/12/13 | 9.45% | 8.52% | 5.42% | 4.41% | 5.23% | 2.49% | 3.25% | 3.59% | 3.94% | 2.37% |
| 2025/12/14 | 8.77% | 7.67% | 6% | 4% | 5.81% | 2.66% | 2.87% | 3.35% | 4.82% | 3.2% |
| 2025/12/15 | 8.85% | 6.03% | 5.46% | 4.28% | 5.58% | 2.82% | 3.18% | 3.48% | 4.28% | 4.91% |
| 2025/12/16 | 8.9% | 7.48% | 6.56% | 4.13% | 4.76% | 2.99% | 3.26% | 2.81% | 4.19% | 3.33% |
| 2025/12/17 | 10.26% | 6.01% | 5.63% | 3.86% | 5.94% | 3.52% | 3.99% | 1.56% | 4.99% | 2.03% |
| 2025/12/18 | 10.05% | 4.96% | 6.68% | 4.02% | 5.77% | 2.84% | 3% | 2.58% | 4.96% | 3.16% |
| 2025/12/19 | 8.4% | 6.87% | 5.6% | 4.07% | 6.18% | 2.84% | 2.81% | 2.35% | 4.51% | 6.14% |
| 2025/12/20 | 8.95% | 8.05% | 5.76% | 4.13% | 5.97% | 3.13% | 3.04% | 2.58% | 3.81% | 3.67% |
| 2025/12/21 | 9.05% | 7.93% | 5.72% | 3.97% | 6.24% | 2.89% | 2.92% | 3.05% | 4.05% | 4.16% |
| 2025/12/22 | 9% | 7.35% | 6.12% | 3.93% | 6.18% | 2.72% | 3.06% | 2.68% | 4.01% | 2.34% |
| 2025/12/23 | 8.6% | 7.67% | 6.2% | 3.85% | 7.44% | 3.48% | 2.93% | 2.85% | 4.15% | 2.05% |
| 2025/12/24 | 9.76% | 7.11% | 5.94% | 3.53% | 7.43% | 2.97% | 3.17% | 2.68% | 3.83% | 2.28% |
| 2025/12/25 | 9.42% | 7.28% | 4.51% | 3.86% | 6.72% | 3.02% | 3.67% | 3.4% | 3.56% | 3.17% |
| 2025/12/26 | 11.28% | 6.68% | 5.41% | 3.38% | 5.68% | 3.11% | 3.05% | 2.57% | 2.96% | 2.56% |
| 2025/12/27 | 9.29% | 7.12% | 3.83% | 3.08% | 5.57% | 3.22% | 3.29% | 2.36% | 3.25% | 4.27% |
| 2025/12/28 | 9.85% | 7.94% | 4.43% | 2.82% | 6.6% | 3.61% | 3.43% | 2.59% | 2.75% | 3.47% |
| 2025/12/29 | 8.57% | 6.78% | 6.94% | 3.73% | 4.15% | 2.07% | 3.43% | 2.61% | 3.09% | 3.92% |
| 2025/12/30 | 9.24% | 6.32% | 5.38% | 5.03% | 3.87% | 2.53% | 4.98% | 2.74% | 3.56% | 3.58% |
| 2025/12/31 | 8.11% | 7.62% | 6.8% | 6.06% | 5.63% | 5.53% | 4.35% | 3.56% | 2.78% | 2.7% |
- expedia.com
- vikingcruises.com
- vacationstogo.com
- ritzcarltonyachtcollection.com
- virginvoyages.com
- hollandamerica.com
- ncl.com
- msccruisesusa.com
- vikingrivercruises.com
- royalcaribbean.com
Copyright © Adthena. All rights reserved.
Expedia’s spend share fluctuated, peaking at 11.28% on December 26. Viking Cruises saw a mid-month dip, while Virgin Voyages ended strong at 7.44% on December 23. Overall, December showcased dynamic shifts in advertiser strategies.
Competitor Count for US Travel Holiday Type
Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month.
| Date | Competitor Count |
|---|---|
| 2025/12/01 | 477 |
| 2025/12/02 | 470 |
| 2025/12/03 | 491 |
| 2025/12/04 | 492 |
| 2025/12/05 | 518 |
| 2025/12/06 | 489 |
| 2025/12/07 | 506 |
| 2025/12/08 | 488 |
| 2025/12/09 | 506 |
| 2025/12/10 | 502 |
| 2025/12/11 | 524 |
| 2025/12/12 | 514 |
| 2025/12/13 | 472 |
| 2025/12/14 | 489 |
| 2025/12/15 | 501 |
| 2025/12/16 | 515 |
| 2025/12/17 | 468 |
| 2025/12/18 | 491 |
| 2025/12/19 | 476 |
| 2025/12/20 | 483 |
| 2025/12/21 | 466 |
| 2025/12/22 | 472 |
| 2025/12/23 | 476 |
| 2025/12/24 | 469 |
| 2025/12/25 | 482 |
| 2025/12/26 | 472 |
| 2025/12/27 | 464 |
| 2025/12/28 | 446 |
| 2025/12/29 | 464 |
| 2025/12/30 | 476 |
| 2025/12/31 | 472 |
Copyright © Adthena. All rights reserved.
Advertisers fluctuated in December, peaking at 524 on the 11th. The month ended with a decline, closing at 472.
