Share of Clicks for top 10 US Travel Holiday Type brands
Here are the Top 10 competitors in the industry by Share of Clicks for the last month.
| Domain | Share of clicks |
|---|---|
| expedia.com | 10.72 |
| virginvoyages.com | 6.88 |
| msccruisesusa.com | 6.81 |
| vacationstogo.com | 5.11 |
| royalcaribbean.com | 4.77 |
| ritzcarltonyachtcollection.com | 4.2 |
| vikingcruises.com | 3.48 |
| princess.com | 3.43 |
| celebritycruises.com | 3.28 |
| carnival.com | 3.26 |
| others | 48.06 |
- expedia.com - 10.72%
- virginvoyages.com - 6.88%
- msccruisesusa.com - 6.81%
- vacationstogo.com - 5.11%
- royalcaribbean.com - 4.77%
- ritzcarltonyachtcollection.com - 4.2%
- vikingcruises.com - 3.48%
- princess.com - 3.43%
- celebritycruises.com - 3.28%
- carnival.com - 3.26%
- others - 48.06%
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Expedia leads with 10.72% click share, followed by Virgin Voyages at 6.88%. Others dominate with 48.06%, highlighting diverse competition.
Share of Spend for the top 10 US Travel Holiday Type brands
Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month.
| Date | expedia.com | ritzcarltonyachtcollection.com | vikingcruises.com | princess.com | royalcaribbean.com | cruises.com | msccruisesusa.com | vacationstogo.com | virginvoyages.com | vikingrivercruises.com |
|---|---|---|---|---|---|---|---|---|---|---|
| 2025/11/01 | 10.84% | 5.87% | 4.22% | 3.87% | 3.68% | 3.8% | 2.92% | 4.51% | 3.14% | 2.79% |
| 2025/11/02 | 8.87% | 5.87% | 4.71% | 3.47% | 5.05% | 3.98% | 2.99% | 4.94% | 3.03% | 3.13% |
| 2025/11/03 | 11.36% | 5.09% | 4.84% | 3.31% | 3.7% | 3.34% | 3.14% | 4.23% | 3.02% | 3.24% |
| 2025/11/04 | 12.95% | 5.96% | 4.57% | 2.68% | 2.3% | 2.84% | 3.5% | 4.15% | 4.91% | 3.07% |
| 2025/11/05 | 13.54% | 6.59% | 3.97% | 2.89% | 3.15% | 3.49% | 2.78% | 4.76% | 5.47% | 3.19% |
| 2025/11/06 | 13.85% | 5.9% | 4.07% | 3.5% | 2.25% | 2.08% | 3.59% | 4.85% | 6.04% | 2.84% |
| 2025/11/07 | 12.22% | 5.15% | 4.38% | 3.31% | 3.42% | 3.34% | 3.24% | 4.13% | 7.63% | 2.98% |
| 2025/11/08 | 11.76% | 4.88% | 4.18% | 2.77% | 4.68% | 4.33% | 2.96% | 5.46% | 6.41% | 3.59% |
| 2025/11/09 | 11.86% | 4.26% | 3.97% | 3.09% | 4.8% | 3.67% | 3.45% | 5.53% | 7.01% | 2.61% |
| 2025/11/10 | 11.07% | 4.46% | 4.16% | 3.54% | 3.97% | 3.8% | 3.35% | 4.52% | 6.81% | 2.8% |
| 2025/11/11 | 9.58% | 5.53% | 4.21% | 3.61% | 4.19% | 3.52% | 3.4% | 4.99% | 9.34% | 3.15% |
| 2025/11/12 | 9.57% | 5.81% | 4.98% | 3.07% | 5.09% | 2.58% | 3.57% | 4.96% | 8.22% | 2.95% |
| 2025/11/13 | 8.76% | 5.52% | 4.24% | 3.21% | 5.27% | 2.79% | 3.68% | 4.32% | 6.03% | 3.71% |
| 2025/11/14 | 9.63% | 5.61% | 4.15% | 3.09% | 5.55% | 2.49% | 3.53% | 3.23% | 7.1% | 3.26% |
| 2025/11/15 | 9.05% | 5.56% | 4.44% | 3.89% | 5.76% | 3.18% | 3.8% | 3.7% | 6.85% | 3.33% |
| 2025/11/16 | 9.16% | 5.24% | 4.12% | 3.64% | 3.68% | 3.85% | 3.51% | 3.41% | 7.88% | 4.17% |
| 2025/11/17 | 8.7% | 5.3% | 4.08% | 2.1% | 5.28% | 4.17% | 3.66% | 4.24% | 5.89% | 4.5% |
| 2025/11/18 | 8.6% | 4.3% | 4.89% | 3.34% | 3.97% | 4.42% | 2.67% | 4.41% | 4.52% | 2.66% |
| 2025/11/19 | 9.7% | 4.51% | 4.7% | 3.12% | 2.71% | 4.23% | 3.72% | 4.58% | 5.24% | 3.35% |
| 2025/11/20 | 9.9% | 4.7% | 3.67% | 3.8% | 5.21% | 3.34% | 3.83% | 3.84% | 3.7% | 4.52% |
| 2025/11/21 | 9.7% | 5.23% | 5.15% | 3.18% | 3.1% | 3.51% | 3.81% | 3.29% | 3.22% | 3.79% |
| 2025/11/22 | 8.69% | 4.66% | 4.55% | 3.31% | 3.9% | 3.89% | 2.51% | 4.57% | 7.68% | 3.85% |
| 2025/11/23 | 9.97% | 4.97% | 4.95% | 3.69% | 3% | 4.31% | 3.3% | 3.68% | 5.8% | 3.67% |
| 2025/11/24 | 8.81% | 5.8% | 4.87% | 3.74% | 3.29% | 3.66% | 3.25% | 3.32% | 5.34% | 4.12% |
| 2025/11/25 | 9.07% | 6.17% | 4.81% | 2.43% | 4.08% | 3.16% | 3.71% | 2.58% | 4.53% | 4.26% |
| 2025/11/26 | 9.39% | 7.37% | 5% | 2.65% | 2.71% | 2.93% | 3.82% | 4.15% | 5.62% | 2.9% |
| 2025/11/27 | 8.51% | 7.81% | 4.43% | 3.07% | 4.97% | 2.57% | 3.19% | 3.12% | 5.07% | 3.41% |
| 2025/11/28 | 8.79% | 6.76% | 4.29% | 2.78% | 3.86% | 3.08% | 2.66% | 2.2% | 3.65% | 3.49% |
| 2025/11/29 | 9.39% | 5.25% | 3.89% | 3.35% | 2.96% | 3.64% | 3.27% | 3.41% | 2.48% | 3.28% |
| 2025/11/30 | 11.03% | 5.24% | 3.64% | 3.56% | 3.54% | 3.5% | 3.43% | 3.18% | 2.63% | 2.39% |
- expedia.com
- ritzcarltonyachtcollection.com
- vikingcruises.com
- princess.com
- royalcaribbean.com
- cruises.com
- msccruisesusa.com
- vacationstogo.com
- virginvoyages.com
- vikingrivercruises.com
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In November 2025, Expedia’s PPC spend share fluctuated, peaking mid-month. Ritz Carlton Yacht Collection saw a late surge, while Virgin Voyages experienced a mid-month peak. Viking Cruises maintained steady performance, ending with a slight dip.
Competitor Count for US Travel Holiday Type
Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month.
| Date | Competitor Count |
|---|---|
| 2025/11/01 | 524 |
| 2025/11/02 | 547 |
| 2025/11/03 | 543 |
| 2025/11/04 | 559 |
| 2025/11/05 | 543 |
| 2025/11/06 | 545 |
| 2025/11/07 | 551 |
| 2025/11/08 | 526 |
| 2025/11/09 | 545 |
| 2025/11/10 | 524 |
| 2025/11/11 | 506 |
| 2025/11/12 | 500 |
| 2025/11/13 | 503 |
| 2025/11/14 | 496 |
| 2025/11/15 | 491 |
| 2025/11/16 | 499 |
| 2025/11/17 | 496 |
| 2025/11/18 | 486 |
| 2025/11/19 | 482 |
| 2025/11/20 | 477 |
| 2025/11/21 | 465 |
| 2025/11/22 | 469 |
| 2025/11/23 | 462 |
| 2025/11/24 | 490 |
| 2025/11/25 | 499 |
| 2025/11/26 | 485 |
| 2025/11/27 | 501 |
| 2025/11/28 | 493 |
| 2025/11/29 | 472 |
| 2025/11/30 | 486 |
Copyright © Adthena. All rights reserved.
November began with 524 advertisers, peaking at 559 on the 4th. A decline followed, reaching 462 on the 23rd. The month concluded with 486 advertisers.
