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US Travel Holiday Type - PPC Market Share Analysis April 2025

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the US Holiday Type category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Market Exposure

Share of Clicks for top 10 US Travel Holiday Type brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

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Share of Clicks - Last month
Domain Share of clicks
expedia.com 16.52
msccruisesusa.com 8.66
virginvoyages.com 5.37
royalcaribbean.com 3.41
carnival.com 3.35
vikingcruises.com 2.85
sandals.com 2.79
go.com 2.72
cheapcaribbean.com 2.64
tripadvisor.com 2.62
others 49.07

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Expedia leads with 16.52% click share, followed by MSC Cruises USA at 8.66%. Virgin Voyages captures 5.37%, while others dominate with 49.07%.

Market Exposure

Share of Spend for the top 10 US Travel Holiday Type brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

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Share of Spend - Last Month
Date expedia.com msccruisesusa.com virginvoyages.com royalcaribbean.com vikingcruises.com ritzcarltonyachtcollection.com cheapcaribbean.com vacationstogo.com princess.com cruises.com
2025/04/01 13.01% 7.6% 5.88% 3.32% 4.76% 1.76% 2.61% 2.58% 1.96% 2.57%
2025/04/02 13.03% 7.81% 6.68% 2.77% 4.11% 1.91% 2.89% 2.47% 3.37% 4.11%
2025/04/03 14.71% 8.09% 3.72% 2.25% 2.92% 1.5% 3.38% 3.36% 2.81% 1.8%
2025/04/04 14.49% 5.27% 3.57% 2.72% 3.44% 1.61% 3.44% 2.68% 2.57% 4.29%
2025/04/05 15.11% 5.04% 4.34% 3.3% 3.92% 1.39% 3.69% 2.59% 2.63% 3.85%
2025/04/06 15.21% 5.03% 3.49% 2.53% 4.21% 1.14% 2.34% 3.43% 3.11% 3.56%
2025/04/07 13.71% 6.78% 3.54% 2.97% 4.6% 1.01% 2.28% 3.6% 3.01% 3.34%
2025/04/08 15.52% 4.28% 3.56% 2.56% 4.13% 0.92% 3.23% 3.25% 3.8% 3.36%
2025/04/09 13.76% 7.05% 4.7% 2.19% 3.91% 2.57% 3.01% 1.61% 4% 2.99%
2025/04/10 15.62% 6.22% 3.94% 2.06% 3.51% 2.24% 2.99% 2.81% 2.45% 3.04%
2025/04/11 13.62% 8.96% 4.55% 3.35% 4.05% 1.99% 2.57% 2.15% 1.81% 3.07%
2025/04/12 15.48% 6.39% 6.11% 3% 3.49% 1.94% 3.13% 1.64% 2.06% 3.9%
2025/04/13 11.89% 6.88% 5.02% 2.62% 4.08% 2.58% 1.38% 3.48% 3.39% 4.56%
2025/04/14 14.96% 6.62% 4.06% 2.48% 4.53% 2.19% 2.43% 2.63% 2.29% 3.91%
2025/04/15 15.98% 6.82% 3.81% 2.62% 4.14% 1.82% 1.69% 2.99% 1.81% 4.17%
2025/04/16 14.45% 6.16% 4.08% 2.01% 3.9% 1.88% 1.52% 3.58% 2.85% 3.57%
2025/04/17 11.99% 6.69% 4.62% 2.41% 4.29% 2.73% 2.89% 2.87% 2.88% 3.22%
2025/04/18 11.3% 5.87% 4.61% 1.78% 4.41% 2.82% 1.29% 3.66% 2.77% 4.6%
2025/04/19 12.48% 4.93% 3.85% 2.37% 4.41% 3.29% 1.57% 2.94% 2.51% 3.84%
2025/04/20 15.59% 6.15% 4.03% 2.74% 4.32% 3.46% 1.21% 1.98% 2.66% 3.93%
2025/04/21 14.61% 5.73% 4.39% 1.96% 4.56% 3.56% 1.21% 2.28% 2.76% 5.15%
2025/04/22 15.88% 6.79% 3.03% 3.04% 4.24% 2.97% 1.95% 2.48% 2.05% 4.67%
2025/04/23 15.8% 5.72% 3.08% 4% 4.32% 3.52% 2.68% 2.34% 1.44% 3.92%
2025/04/24 15.25% 6.19% 4.51% 3.1% 4.71% 3.81% 2.09% 1.52% 1.99% 3.68%
2025/04/25 16.55% 7.54% 3.91% 3.09% 4.86% 3.04% 3.09% 2.87% 2.4% 3.96%
2025/04/26 15.48% 6.06% 4.55% 2.69% 4.86% 3.82% 2.95% 2.29% 1.62% 4.24%
2025/04/27 15.6% 5.94% 4.17% 1.42% 4.6% 4.03% 2.44% 3.3% 1.8% 4.43%
2025/04/28 16% 6.21% 4.03% 2.85% 4.61% 3.1% 2.62% 2.22% 1.7% 3.02%
2025/04/29 17.14% 6.26% 3.51% 1.73% 4.8% 2.56% 2.33% 1.91% 1.92% 2.42%
2025/04/30 15.6% 5.45% 5.21% 5.03% 4.59% 3.23% 2.78% 2.37% 1.95% 1.52%

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Expedia’s PPC spend share fluctuated, peaking at 17.14% on April 29. MSC Cruises saw a steady decline, ending at 5.45%. Virgin Voyages experienced volatility, closing at 5.21%. Royal Caribbean’s share rose to 5.03% by month’s end.

Market Exposure

Competitor Count for US Travel Holiday Type

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

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Competitor Count - Last month
Date Competitor Count
2025/04/01 549
2025/04/02 553
2025/04/03 598
2025/04/04 623
2025/04/05 586
2025/04/06 613
2025/04/07 601
2025/04/08 582
2025/04/09 558
2025/04/10 590
2025/04/11 552
2025/04/12 561
2025/04/13 523
2025/04/14 566
2025/04/15 561
2025/04/16 558
2025/04/17 575
2025/04/18 619
2025/04/19 607
2025/04/20 569
2025/04/21 584
2025/04/22 592
2025/04/23 599
2025/04/24 577
2025/04/25 567
2025/04/26 575
2025/04/27 573
2025/04/28 580
2025/04/29 570
2025/04/30 567

Copyright © Adthena. All rights reserved.

April saw a dynamic shift in distinct advertisers, peaking at 623 on April 4th, before stabilizing at 567 by month’s end.

Campaign Efficiency

Market Loss & Market Gains for US Travel Holiday Type

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

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Market Loss & Market Gains - Last month
Name Market Trend
expedia.com 0.98%
ritzcarltonyachtcollection.com 0.81%
tripadvisor.com 0.75%
booking.com 0.62%
carnival.com 0.6%
cheapcaribbean.com -0.41%
princess.com -0.52%
go.com -0.66%
msccruisesusa.com -0.71%
travelocity.com -1.88%

Copyright © Adthena. All rights reserved.

Expedia.com leads with a 0.98% click share rise, while travelocity.com drops by 1.88%.

Campaign Efficiency

US Travel Holiday Type Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

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Date expedia.com virginvoyages.com vikingcruises.com booking.com priceline.com vacationstogo.com cheapcaribbean.com msccruisesusa.com sandals.com cruises.com
2025/04/01 13.36% 5.37% 4.67% 1.89% 3.21% 3.26% 2.8% 3.62% 1.24% 2.98%
2025/04/02 13.95% 6.01% 4.01% 2% 1.57% 2.97% 3.61% 3.58% 1.51% 4.76%
2025/04/03 15.51% 2.9% 2.36% 3.42% 4.21% 4.32% 3.69% 3.43% 2.24% 2.02%
2025/04/04 13.57% 3.16% 2.95% 2.52% 4.02% 3.37% 3.57% 2.36% 1.41% 4.81%
2025/04/05 14.46% 3.92% 3.56% 1.29% 3.25% 3.25% 3.67% 2.43% 1.95% 4.33%
2025/04/06 14.77% 2.92% 3.92% 2.71% 3.53% 4.06% 2.53% 2.35% 2.44% 4.03%
2025/04/07 13.68% 2.91% 4.28% 2.32% 3.3% 4.05% 2.26% 3.05% 2.36% 3.84%
2025/04/08 14.88% 3.05% 3.85% 2.34% 2.69% 3.64% 3.21% 2.05% 3.55% 3.65%
2025/04/09 14.04% 4.2% 3.41% 2.32% 3.03% 2.09% 3.21% 3.16% 2.84% 3.23%
2025/04/10 15.31% 3.49% 3.14% 2.56% 3.06% 3.28% 3.28% 2.88% 2.76% 3.53%
2025/04/11 13.8% 4.12% 3.91% 1.55% 2.93% 2.99% 2.86% 4.32% 2.34% 3.32%
2025/04/12 15.55% 5.41% 3.42% 0.78% 1.66% 2.06% 3.35% 3.09% 3.47% 4.14%
2025/04/13 12.63% 4.52% 3.65% 1.89% 2.64% 4.84% 1.72% 3.42% 2.05% 5.11%
2025/04/14 14.94% 3.65% 4.2% 2.69% 3.17% 3.42% 2.38% 3.09% 2.96% 4.39%
2025/04/15 16.01% 3.36% 3.85% 3.45% 3.33% 3.57% 1.82% 3.24% 4.07% 4.97%
2025/04/16 14.7% 3.61% 3.55% 3.19% 3.57% 4.61% 1.57% 2.9% 3.39% 3.95%
2025/04/17 11.15% 4.02% 4.18% 3.17% 0.75% 3.08% 3.28% 3.17% 5.26% 3.54%
2025/04/18 11.3% 3.83% 4.06% 3.93% 3.46% 4.31% 1.41% 2.67% 2.43% 5.02%
2025/04/19 12.93% 3.37% 3.88% 3.49% 3.7% 3.36% 1.56% 2.07% 2.12% 4.37%
2025/04/20 16.31% 3.76% 3.88% 3.23% 2.66% 2.35% 1.32% 2.68% 3.66% 4.44%
2025/04/21 14.92% 3.88% 4.15% 3.37% 3.53% 2.8% 1.22% 2.66% 3.17% 5.78%
2025/04/22 15.83% 2.67% 3.78% 3.37% 2.64% 2.84% 2.02% 3.07% 3.25% 5.35%
2025/04/23 15.69% 2.66% 3.84% 3.06% 3.08% 2.75% 2.58% 2.71% 3.26% 4.32%
2025/04/24 15.88% 4.17% 4.15% 3.17% 3.81% 1.84% 2.04% 3.01% 2.99% 4.18%
2025/04/25 16.37% 3.54% 4.39% 2.01% 3.54% 3.53% 3.01% 3.57% 3.46% 4.41%
2025/04/26 16.05% 3.93% 4.41% 2.4% 3.2% 2.74% 2.99% 2.71% 3.62% 4.57%
2025/04/27 16.12% 3.82% 3.91% 2.54% 3.2% 4.05% 2.5% 2.71% 3.41% 5.16%
2025/04/28 16.73% 3.31% 4.27% 2.68% 3.23% 2.61% 2.85% 2.79% 3.41% 3.14%
2025/04/29 17.26% 2.97% 4.22% 3.73% 3.39% 2.21% 2.39% 3.02% 3% 2.69%
2025/04/30 15.48% 4.88% 4.24% 3.56% 3.42% 3.26% 2.81% 2.68% 2.41% 1.87%

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Expedia’s impression share fluctuated, peaking at 17.26% on April 29. Virgin Voyages and Viking Cruises showed varied trends, while Booking.com and Priceline had modest shares. Cruises.com peaked mid-month, ending at 1.87%.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for US Travel Holiday Type

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

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  1. 1
    Disney Cruise Line® | Where Magic Meets the Sea https://disneycruise.disney.go.com › disney_cruise

    Cast Off with Disney Cruise Line on a Magical Family Vacation. Where Imagination Meets...

  2. 2
    St. Lucia All-Inclusive Resort | Adults-Only Resorts https://resorts.hyattinclusivecollection.com

    Elevated, Personal Stay With Everything Included. From Gourmet Meals To Luxury Amenities.

  3. 3
    MSC Cruises® Official Site https://www.msccruisesusa.com › cruise-deals

    Book Now — Why Vacation When You Can Holiday? Cruise in European Style & American Comfort. Book Now. Discover Our Fleet of 24 State-of-the-Art Ships & Over 250 Destinations Around the...

  4. 4
    2025 Cruises 82% Off | 2025 Cruises on Sale https://www.vacationstogo.com

    Save up to 82% on 2025 cruises. Best price & service guarantee! Huge Last-Minute Specials.

  5. 5
    The Only Adults-Only Cruise - An Adult-Only Lifestyle at Sea https://www.virginvoyages.com

    We're adding a layer of sophistication to the typical cruise experience, with adults only. No...

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In the world of PPC, Disney Cruise Line enchants with family magic, while Virgin Voyages and Hyatt’s St. Lucia Resort cater to adults seeking sophistication. MSC Cruises blends European style with American comfort, and Vacations To Go offers irresistible cruise deals.

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