Market Exposure
Share of Clicks for top 10 US Travel Holiday Type brands
Here are the Top 10 competitors in the industry by Share of Clicks for the last month.
Share of Clicks - Last month
| Domain | Share of clicks |
|---|---|
| expedia.com | 10.99 |
| virginvoyages.com | 7.65 |
| msccruisesusa.com | 5.93 |
| vacationstogo.com | 5.48 |
| vikingcruises.com | 4.97 |
| carnival.com | 4.76 |
| ritzcarltonyachtcollection.com | 4.01 |
| hollandamerica.com | 3.71 |
| celebritycruises.com | 3.65 |
| royalcaribbean.com | 3.46 |
| others | 45.39 |
- expedia.com - 10.99%
- virginvoyages.com - 7.65%
- msccruisesusa.com - 5.93%
- vacationstogo.com - 5.48%
- vikingcruises.com - 4.97%
- carnival.com - 4.76%
- ritzcarltonyachtcollection.com - 4.01%
- hollandamerica.com - 3.71%
- celebritycruises.com - 3.65%
- royalcaribbean.com - 3.46%
- others - 45.39%
Copyright © Adthena. All rights reserved.
Expedia leads with 10.99% click share, while Virgin Voyages follows at 7.65%. Others dominate the landscape, holding 45.39%.
Market Exposure
Share of Spend for the top 10 US Travel Holiday Type brands
Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month.
Share of Spend - Last Month
| Date | expedia.com | ritzcarltonyachtcollection.com | vikingcruises.com | vacationstogo.com | virginvoyages.com | vikingrivercruises.com | cruises.com | hollandamerica.com | carnival.com | royalcaribbean.com |
|---|---|---|---|---|---|---|---|---|---|---|
| 2026/01/01 | 7.52% | 5.64% | 6.8% | 5.14% | 8.72% | 2.58% | 2.45% | 3.28% | 2.17% | 3.53% |
| 2026/01/02 | 8.34% | 4.82% | 5.98% | 4.84% | 7.89% | 3.59% | 3.77% | 2.78% | 2.93% | 3.38% |
| 2026/01/03 | 8.71% | 3.96% | 5.67% | 6.44% | 7.54% | 3.31% | 3.56% | 2.44% | 3.32% | 5.28% |
| 2026/01/04 | 8.88% | 4.91% | 5.83% | 5.43% | 7.05% | 3.28% | 3.24% | 3.13% | 2.08% | 4.83% |
| 2026/01/05 | 8.02% | 5.42% | 6.21% | 3.81% | 8.03% | 3.74% | 2.74% | 3.49% | 3.99% | 1.16% |
| 2026/01/06 | 8.52% | 5.73% | 6.77% | 5.92% | 5.12% | 2.4% | 1.45% | 2.48% | 1.28% | 3.38% |
| 2026/01/07 | 8.09% | 5.76% | 6.46% | 4.46% | 7.27% | 2.36% | 3.35% | 4.16% | 3.32% | 1.66% |
| 2026/01/08 | 7.9% | 5.11% | 6.34% | 4.96% | 7.48% | 2.8% | 3.14% | 2.92% | 3.96% | 2.64% |
| 2026/01/09 | 7.23% | 5.49% | 7.94% | 5.65% | 7.15% | 2.38% | 2.43% | 3.18% | 4.06% | 2.81% |
| 2026/01/10 | 7.73% | 4.7% | 5.68% | 5.7% | 6.79% | 3.1% | 2.79% | 3.22% | 4.5% | 2.72% |
| 2026/01/11 | 7.48% | 5.35% | 6.38% | 6.18% | 6.78% | 3.47% | 2.42% | 3.31% | 4.18% | 2.03% |
| 2026/01/12 | 8.8% | 4.27% | 6.14% | 6.38% | 6.31% | 2.8% | 2.18% | 3.24% | 4.58% | 1.76% |
| 2026/01/13 | 8.48% | 5.03% | 6.23% | 5.93% | 6.4% | 2.83% | 2.81% | 3.95% | 4.67% | 2.78% |
| 2026/01/14 | 9.84% | 5.39% | 6.87% | 5.33% | 6.07% | 2.64% | 2.83% | 3.42% | 4.23% | 1.87% |
| 2026/01/15 | 8.86% | 5.43% | 7.69% | 6.36% | 6.68% | 1.77% | 3.05% | 3.27% | 4.24% | 2.36% |
| 2026/01/16 | 7.21% | 5.48% | 7.92% | 5.63% | 7.13% | 2.37% | 2.42% | 3.17% | 4.05% | 2.81% |
| 2026/01/17 | 9.41% | 5.32% | 7.54% | 6.76% | 7.04% | 1.8% | 2.79% | 3.99% | 4.1% | 1.61% |
| 2026/01/18 | 10.36% | 4.37% | 5.78% | 5.65% | 5.61% | 2.94% | 2.37% | 4.11% | 4.56% | 2.47% |
| 2026/01/19 | 8.85% | 5.04% | 5.55% | 5.26% | 5.55% | 3.36% | 2.36% | 4.81% | 6.4% | 1.63% |
| 2026/01/20 | 8.46% | 5.02% | 6.22% | 5.91% | 6.38% | 2.89% | 2.81% | 3.94% | 4.66% | 2.77% |
| 2026/01/21 | 7.14% | 5.71% | 6.28% | 5.01% | 6.47% | 4.04% | 2.35% | 4.76% | 6.49% | 3.57% |
| 2026/01/22 | 6.86% | 5.75% | 7.23% | 4.9% | 5.8% | 3.15% | 1.54% | 3.97% | 7% | 3.67% |
| 2026/01/23 | 6.3% | 5.82% | 7.42% | 4.07% | 5.99% | 2.17% | 2.03% | 4.53% | 6.55% | 3.93% |
| 2026/01/24 | 6.82% | 5.7% | 5.62% | 4.35% | 5.34% | 3.41% | 2.31% | 4.3% | 6.04% | 3.4% |
| 2026/01/25 | 7.29% | 5.15% | 5.41% | 5.73% | 5.16% | 3.16% | 2.2% | 4.56% | 6.71% | 3.79% |
| 2026/01/26 | 8.19% | 3.72% | 6.26% | 5.89% | 5.31% | 3.72% | 2.09% | 4.49% | 5.13% | 2.21% |
| 2026/01/27 | 8.29% | 4.37% | 6.43% | 4.26% | 5.63% | 4.09% | 3.08% | 4.81% | 4.34% | 3.61% |
| 2026/01/28 | 16.69% | 3.8% | 6.3% | 2.91% | 4.93% | 2.29% | 3.36% | 3.61% | 3.97% | 3.61% |
| 2026/01/29 | 20.79% | 3.76% | 6.16% | 3.91% | 4.47% | 2.33% | 3.35% | 3.4% | 3.25% | 3.43% |
| 2026/01/30 | 19.89% | 4.65% | 5.95% | 4.07% | 2.65% | 2.7% | 3.03% | 2.56% | 3.05% | 2.79% |
| 2026/01/31 | 21.71% | 4.2% | 3.67% | 3.09% | 2.81% | 2.44% | 2.36% | 1.82% | 1.37% | 1.09% |
- expedia.com
- ritzcarltonyachtcollection.com
- vikingcruises.com
- vacationstogo.com
- virginvoyages.com
- vikingrivercruises.com
- cruises.com
- hollandamerica.com
- carnival.com
- royalcaribbean.com
Copyright © Adthena. All rights reserved.
Expedia’s PPC spend surged dramatically, peaking at 21.71% by January’s end. Meanwhile, Ritz Carlton Yacht Collection and Viking Cruises experienced fluctuations, with Viking Cruises ending at 3.67%.
Market Exposure
Competitor Count for US Travel Holiday Type
Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month.
Competitor Count - Last month
| Date | Competitor Count |
|---|---|
| 2026/01/01 | 465 |
| 2026/01/02 | 475 |
| 2026/01/03 | 466 |
| 2026/01/04 | 462 |
| 2026/01/05 | 472 |
| 2026/01/06 | 476 |
| 2026/01/07 | 454 |
| 2026/01/08 | 457 |
| 2026/01/09 | 433 |
| 2026/01/10 | 466 |
| 2026/01/11 | 448 |
| 2026/01/12 | 442 |
| 2026/01/13 | 436 |
| 2026/01/14 | 449 |
| 2026/01/15 | 431 |
| 2026/01/16 | 433 |
| 2026/01/17 | 451 |
| 2026/01/18 | 456 |
| 2026/01/19 | 444 |
| 2026/01/20 | 436 |
| 2026/01/21 | 442 |
| 2026/01/22 | 441 |
| 2026/01/23 | 457 |
| 2026/01/24 | 472 |
| 2026/01/25 | 464 |
| 2026/01/26 | 520 |
| 2026/01/27 | 465 |
| 2026/01/28 | 453 |
| 2026/01/29 | 470 |
| 2026/01/30 | 462 |
| 2026/01/31 | 434 |
Copyright © Adthena. All rights reserved.
January saw fluctuating advertiser numbers, peaking at 520 on the 26th. The month concluded with a dip to 434, reflecting dynamic market shifts.
