US Travel Transportation - PPC Market Share Analysis April 2025

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the US Transportation category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Market Exposure

Share of Clicks for top 10 US Travel Transportation brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

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Share of Clicks - Last month
Domain	Share of clicks
southwest.com	15.68
expedia.com	9.82
united.com	9.29
aa.com	8.91
enterprise.com	5.36
kayak.com	4.85
priceline.com	4.21
jetblue.com	3.62
delta.com	2.7
cheapoair.com	2.51
others	33.05

In the travel PPC landscape, Southwest.com leads with 15.68% click share, followed by Expedia.com at 9.82%. ‘Others’ collectively hold a significant 33.05% share.

Market Exposure

Share of Spend for the top 10 US Travel Transportation brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month.

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Share of Spend - Last Month
Date	expedia.com	priceline.com	kayak.com	enterprise.com	southwest.com	united.com	aa.com	booking.com	turo.com	cheapoair.com
2025/03/01	15.43%	8.95%	6.9%	3.35%	6.34%	5.68%	4.65%	3.1%	2.61%	5.25%
2025/03/02	16.62%	7.91%	7.8%	3.73%	8.45%	4.29%	4.56%	2.6%	2.45%	4.43%
2025/03/03	17.49%	7.93%	8.43%	3.82%	6.46%	5%	2.33%	2.89%	3.3%	4.22%
2025/03/04	17.12%	7.17%	7.92%	6.01%	6.15%	4.53%	3.21%	2.84%	3.01%	3.63%
2025/03/05	17.71%	7.8%	7.71%	3.55%	6.59%	3.38%	4.4%	2.91%	2.9%	3.65%
2025/03/06	16.51%	8.8%	8.09%	4.44%	5.31%	3.95%	3.25%	3.83%	3.24%	3.92%
2025/03/07	16.65%	7.57%	7.13%	4.82%	5.48%	5.34%	3.75%	3.22%	2.64%	4.24%
2025/03/08	16.47%	7.45%	7.14%	5.28%	5.34%	5.96%	4.55%	3%	2.99%	3.77%
2025/03/09	16.3%	7.84%	7.66%	3.13%	7.54%	5.66%	3.69%	3.03%	2.44%	4.86%
2025/03/10	17.93%	7.95%	9.55%	4.32%	5.64%	4.91%	2.75%	3.29%	2.67%	3.77%
2025/03/11	15.39%	7.7%	7.1%	4.43%	7.53%	6.25%	3.78%	2.84%	2.31%	3.99%
2025/03/12	16.2%	7.2%	8.74%	4.99%	6.27%	6.5%	2.91%	3.16%	3.11%	3.44%
2025/03/13	16.29%	7.86%	8.82%	4.49%	6.99%	5.41%	3.17%	2.72%	3.05%	3.83%
2025/03/14	16.35%	7.53%	9%	4.03%	7.33%	4.75%	3.68%	2.45%	3.23%	3.91%
2025/03/15	16.24%	7.57%	8.06%	3.88%	7.64%	4.17%	3.8%	2.17%	2.99%	4.93%
2025/03/16	16.02%	8.01%	8.87%	3.7%	6.75%	5.66%	4.08%	2.52%	3.18%	3.63%
2025/03/17	15.08%	8.53%	8.77%	3.96%	6.44%	5.41%	4.35%	3.15%	3.04%	3.32%
2025/03/18	16.84%	7.28%	8.84%	4.64%	5.89%	5.13%	3.76%	2.6%	3.33%	3.46%
2025/03/19	17.5%	8.31%	9.06%	4.5%	6.38%	5.54%	3.24%	3.18%	3.18%	3.79%
2025/03/20	18.83%	8.98%	8.68%	3.85%	6.03%	5.77%	3.3%	2.91%	2.89%	3.81%
2025/03/21	18.29%	8.82%	8.47%	4.24%	7.23%	4.55%	3.34%	2.89%	3.18%	3.69%
2025/03/22	17.64%	8.15%	8.04%	3.99%	6.82%	5.47%	4.15%	2.23%	3.1%	3.46%
2025/03/23	16.37%	8.33%	7.44%	3.56%	7.03%	5.64%	4.4%	2.4%	2.7%	3.61%
2025/03/24	17.4%	7.62%	7.85%	3.91%	5.82%	5.74%	4.04%	2.7%	3.02%	3.6%
2025/03/25	17.17%	7.97%	7.08%	5.58%	5.96%	5.26%	3.61%	2.01%	3.06%	4.2%
2025/03/26	17.85%	9.55%	7.97%	4.41%	5.7%	4.03%	4.14%	2.7%	3.05%	4.06%
2025/03/27	17.77%	8.25%	8.82%	4.07%	5.92%	4.51%	4.04%	2.49%	2.93%	3.5%
2025/03/28	17.8%	7.65%	7.55%	4.02%	5.73%	5.49%	4.01%	2.02%	2.44%	3.26%
2025/03/29	17.59%	8.48%	6.98%	3.31%	6.4%	6.1%	4.44%	2.04%	2.44%	4.03%
2025/03/30	17.73%	8.13%	7.66%	3.67%	6.11%	5.33%	4.39%	2.2%	2.36%	3.99%
2025/03/31	17.12%	9.56%	8.42%	5.49%	4.94%	4.66%	4.37%	2.99%	2.98%	2.41%

Expedia led March with a steady rise, peaking mid-month. Priceline and Kayak showed fluctuations, while Enterprise and Southwest had moderate gains. United and AA saw mixed trends. Booking and Turo remained stable. Cheapoair ended with a decline.

Market Exposure

Competitor Count for US Travel Transportation

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month.

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Competitor Count - Last month
Date	Competitor Count
2025/03/01	1392
2025/03/02	1443
2025/03/03	1525
2025/03/04	1511
2025/03/05	1430
2025/03/06	1630
2025/03/07	1599
2025/03/08	1632
2025/03/09	1403
2025/03/10	1558
2025/03/11	1469
2025/03/12	1527
2025/03/13	1450
2025/03/14	1619
2025/03/15	1424
2025/03/16	1413
2025/03/17	1403
2025/03/18	1491
2025/03/19	1440
2025/03/20	1429
2025/03/21	1425
2025/03/22	1482
2025/03/23	1372
2025/03/24	1439
2025/03/25	1413
2025/03/26	1408
2025/03/27	1419
2025/03/28	1392
2025/03/29	1378
2025/03/30	1361
2025/03/31	1451

March saw fluctuating advertiser numbers, peaking at 1,632 on March 8. The month concluded with 1,451 advertisers, reflecting a dynamic landscape.

Campaign Efficiency

Market Loss & Market Gains for US Travel Transportation

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

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Market Loss & Market Gains - Last month
Name	Market Trend
expedia.com	0.7%
aa.com	0.63%
avis.com	0.47%
jetblue.com	0.37%
royalcaribbean.com	0.3%
united.com	-0.22%
spirit.com	-0.23%
booking.com	-0.26%
sixt.com	-0.28%
cheapoair.com	-0.4%

Expedia.com soared with a 0.70 increase, while cheapoair.com dropped by 0.40. Jetblue.com and avis.com also gained, contrasting sixt.com’s decline.

Campaign Efficiency

US Travel Transportation Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

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Date	expedia.com	priceline.com	southwest.com	aa.com	kayak.com	united.com	cheapoair.com	enterprise.com	booking.com	turo.com
2025/03/01	12.47%	9.79%	10.44%	5.72%	4.04%	5.31%	6.91%	2.38%	2.29%	1.91%
2025/03/02	13.23%	8.25%	14.23%	4.97%	4.99%	4.28%	5.92%	2.84%	2.14%	1.89%
2025/03/03	13.8%	8.66%	11.75%	3.57%	5.01%	4.38%	6.02%	2.42%	2.32%	2.43%
2025/03/04	13.92%	8.06%	11.24%	4.49%	4.97%	3.89%	5.44%	3.73%	2.45%	2.32%
2025/03/05	14.2%	8.38%	10.83%	6.17%	4.58%	2.93%	5.48%	2.2%	2.38%	2.1%
2025/03/06	12.95%	9.84%	9.01%	4.77%	4.7%	3.43%	6.28%	2.68%	3.24%	2.33%
2025/03/07	13.48%	8.23%	9.94%	5.43%	4.19%	4.53%	6.48%	3.21%	2.67%	1.87%
2025/03/08	12.71%	8.36%	9.73%	6.18%	4.52%	5.63%	5.71%	3.29%	2.65%	2.3%
2025/03/09	12.67%	7.99%	12.82%	5.02%	4.61%	5.23%	6.94%	2.03%	2.37%	1.8%
2025/03/10	14.04%	9.22%	10.11%	3.66%	5.88%	4.47%	5.76%	2.82%	2.93%	2.06%
2025/03/11	12%	8.53%	13.78%	4.99%	4.33%	5.14%	5.67%	3.01%	2.49%	1.7%
2025/03/12	12.5%	8.03%	11.6%	3.78%	5.31%	5.88%	5.33%	3.13%	2.92%	2.4%
2025/03/13	12.1%	8.64%	12.17%	4.5%	5.3%	5.33%	5.57%	2.88%	2.43%	2.22%
2025/03/14	11.38%	8.22%	11.64%	5.29%	5.3%	3.79%	5.38%	2.43%	2.12%	2.36%
2025/03/15	12.29%	8.38%	13.11%	5.17%	4.8%	3.61%	7.04%	2.71%	1.91%	2.22%
2025/03/16	11.83%	8.3%	12.39%	5.47%	5.22%	5.58%	5.48%	2.57%	2.09%	2.46%
2025/03/17	11.52%	8.99%	12.12%	4.64%	5.46%	4.92%	5.17%	2.49%	2.59%	2.33%
2025/03/18	13.18%	8.2%	11.24%	4.9%	5.37%	4.81%	5.41%	2.94%	2.22%	2.45%
2025/03/19	13.71%	9.47%	11.06%	4.41%	5.44%	5.27%	5.65%	3.12%	2.77%	2.46%
2025/03/20	15.24%	9.81%	10.22%	4.3%	5.24%	5.27%	5.49%	2.51%	2.51%	2.18%
2025/03/21	14.92%	10.06%	12.14%	4.68%	5.04%	3.71%	5.52%	2.73%	2.48%	2.42%
2025/03/22	14.02%	8.7%	12.11%	5.87%	4.69%	4.53%	5.28%	2.57%	1.91%	2.42%
2025/03/23	12.79%	8.83%	13.26%	5.37%	4.3%	4.8%	5.17%	2.57%	1.92%	2.01%
2025/03/24	14.12%	8.24%	10.74%	5.9%	4.83%	5.07%	5.13%	2.65%	2.27%	2.3%
2025/03/25	14.44%	8.81%	10.54%	5.04%	4.27%	4.1%	6.05%	3.48%	1.69%	2.41%
2025/03/26	14.4%	10.46%	10.16%	5.27%	4.78%	3.5%	5.82%	2.76%	2.09%	2.29%
2025/03/27	13.61%	8.91%	11.47%	5.85%	5.14%	3.86%	4.92%	2.6%	1.94%	2.13%
2025/03/28	14.56%	8.45%	10.39%	5.69%	4.64%	4.77%	4.94%	2.64%	1.63%	1.78%
2025/03/29	13.94%	9.67%	10.75%	5.95%	4.17%	5.31%	5.64%	2.16%	1.64%	1.79%
2025/03/30	14.72%	9.09%	10.35%	6.05%	4.68%	4.81%	5.95%	2.41%	1.69%	1.77%
2025/03/31	13.96%	10.49%	10.4%	5.35%	5.07%	4.57%	3.77%	3.73%	2.42%	2.27%

In March 2025, Expedia’s impression share fluctuated, peaking at 15.24% on March 20. Priceline and Southwest showed varied trends, with Priceline ending strong at 10.49% and Southwest steady at 10.4%. Cheapoair and United had mixed performances, while Enterprise and Booking saw minor shifts. Turo remained stable, closing at 2.27%.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for US Travel Transportation

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

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1
American Airlines® https://www.aa.com
Book Your Flight Today — Enjoy Travel Made Simple With Flexible Booking Options & In-flight Comfort. More Direct Flights, More Reasons To Fly. Great Fares Await. Inflight Wifi. Low Fares.
2
Book Your Flight - Airline Tickets, Airfare Deals https://www.expedia.com/flights/book_now
Find & Compare Options and You Can Save Big! Great Deals on Flights. Get the Most Out...
3
JetBlue® Flights - Official Site https://www.jetblue.com
Our Interactive Route Map Shows You All The Places You Can Go From Anywhere You Are. Flights To 100+ Destinations In The U.S., Latin America, Caribbean And London. Earn TrueBlue® Points.
4
Southwest Airlines® - Official https://www.southwest.com › southwest › official
Book Your Flight Online Today — Need to Change Your Flight? Southwest® Has No Change Fees! Fare Difference May Apply. Looking For Low Fares & Flexible With Travel Dates? Shop Our Low Fare Calendar Today!
5
United Airlines - Book Now https://www.united.com
Book Your Flight Today. Find amazing deals on flights with United Airlines. Travel across the US and abroad. United flies to more Europen destinations than any other U.S.

In the competitive skies of Google PPC, American Airlines entices with flexible booking and inflight comfort. Expedia promises savings through comparison, while JetBlue highlights its extensive route map and rewards. Southwest offers no change fees, and United boasts European reach.

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US Travel Transportation - PPC Market Share Analysis April 2025

Share of Clicks for top 10 US Travel Transportation brands

Share of Spend for the top 10 US Travel Transportation brands

Competitor Count for US Travel Transportation

Market Loss & Market Gains for US Travel Transportation

US Travel Transportation Share of Impressions

Google Text Ad Copy Insights & Creative Trends for US Travel Transportation

Frequently Asked Questions

Why are these reports useful and how should I use them?

Why these reports are useful

How often is the data updated?

How does Adthena collect this data?

How accurate are these reports?

Does this include mobile, desktop and Google Shopping data?

Who is this report for?

Can I get a custom report for my brand?

What is Ask Arlo?

Customer Success Stories

Avanti West Coast case study: Boosts revenue and cuts costs with winning PPC strategy

Monitoring brand terms and managing collaborator agreements for Nordic Choice

Increased revenue and reduced advertising costs for Eurostar

Get the full picture

See this data specific to your brand performance