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US Travel Transportation - PPC Market Share Analysis April 2025

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the US Transportation category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Market Exposure

Share of Clicks for top 10 US Travel Transportation brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

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Share of Clicks - Last month
Domain Share of clicks
southwest.com 18.69
expedia.com 9.35
aa.com 6.49
enterprise.com 6.2
united.com 4.89
priceline.com 4.6
kayak.com 4.19
jetblue.com 3.87
budget.com 3.04
spirit.com 2.66
others 36.02

Copyright © Adthena. All rights reserved.

Southwest.com leads with 18.69% click share, followed by Expedia.com at 9.35%. Others dominate with 36.02%, highlighting diverse competition.

Market Exposure

Share of Spend for the top 10 US Travel Transportation brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

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Share of Spend - Last Month
Date expedia.com priceline.com southwest.com kayak.com enterprise.com budget.com sixt.com cheapoair.com turo.com aa.com
2025/04/01 13.64% 7.66% 7.03% 7.58% 5.48% 4.39% 2.13% 2.21% 3.03% 3.85%
2025/04/02 15.46% 6.99% 7.2% 6.7% 5.61% 4.43% 1.49% 2.84% 1.59% 4.73%
2025/04/03 16.4% 9.18% 6.46% 6.16% 4.91% 3.74% 2.1% 4.26% 2.57% 3.89%
2025/04/04 16.06% 10.2% 6.47% 7.99% 4.28% 3.46% 2.12% 3.53% 2.79% 3.28%
2025/04/05 16.2% 8.72% 6.78% 8.64% 4.46% 3.86% 1.92% 3.36% 2.75% 3.53%
2025/04/06 16.4% 8.48% 6.76% 7.95% 4.02% 4.87% 2.13% 3.11% 2.75% 3.57%
2025/04/07 16.64% 8.64% 6.32% 7.39% 5.3% 4.41% 2.02% 3.15% 2.45% 3.18%
2025/04/08 16.78% 8.85% 5.6% 7.79% 4.78% 4.74% 2.93% 3.49% 3.16% 3.78%
2025/04/09 16.2% 7.69% 7.48% 7.4% 5.07% 4.7% 2.72% 3.08% 1.74% 2.87%
2025/04/10 16.88% 9.08% 5.42% 7.8% 4.08% 5.65% 3.12% 2.83% 2.8% 2.47%
2025/04/11 16.11% 7.2% 6.66% 6.56% 4.64% 3.97% 2.25% 3.25% 2.11% 3.11%
2025/04/12 17.14% 7.53% 6.39% 6.54% 4.03% 4.27% 2.23% 3.38% 2.7% 3.68%
2025/04/13 15.4% 8.08% 6.61% 7% 3.68% 5.59% 2.32% 3.65% 2.43% 3.31%
2025/04/14 17.03% 8.71% 6.1% 8.54% 3.32% 4.54% 3.42% 3.36% 2.55% 3.2%
2025/04/15 16.02% 8.72% 6.33% 8% 4.46% 5.87% 3.42% 3.19% 3.08% 3.07%
2025/04/16 17.44% 8.84% 6.4% 8.65% 3.84% 4.14% 3.18% 3.33% 2.65% 4.05%
2025/04/17 15.95% 6.71% 7.56% 8.21% 5.87% 5.04% 3.03% 2.43% 1.7% 3.04%
2025/04/18 14.89% 9.39% 7.59% 7.28% 3.75% 3.77% 3.72% 3.5% 3.53% 3.35%
2025/04/19 15.1% 10.59% 6.7% 7.7% 3.33% 4.01% 4.24% 3.1% 4.43% 2.2%
2025/04/20 15.49% 8.75% 7.54% 6.87% 4.14% 5.04% 3.24% 3.26% 4.47% 2.79%
2025/04/21 15.17% 9.55% 6.57% 7.65% 4.1% 4.2% 4.25% 3.8% 3.13% 2.53%
2025/04/22 15.72% 9.78% 7.16% 6.8% 3.88% 5.16% 4.85% 2.75% 3.33% 2.46%
2025/04/23 16.25% 10.42% 9.34% 7.13% 4.09% 3.81% 3.99% 2.93% 2.73% 2.62%
2025/04/24 15.7% 10.2% 7.08% 6.55% 3.73% 4.52% 4.02% 3.95% 3.33% 2.99%
2025/04/25 16.87% 10.12% 7.32% 5.84% 4.49% 5.9% 3.66% 3.09% 2.85% 2.48%
2025/04/26 17.71% 9.63% 7.18% 6.21% 3.99% 4.29% 3.57% 3.17% 3.63% 3.13%
2025/04/27 17.27% 10.13% 6.01% 5.74% 3.84% 4.9% 4.26% 2.85% 3.74% 2.49%
2025/04/28 17.57% 9.28% 6.07% 5.7% 4.36% 4.68% 4.5% 3.12% 2.28% 2.58%
2025/04/29 17.21% 9.74% 6.07% 5.79% 4.46% 4.84% 4.77% 3.12% 2.95% 2.92%
2025/04/30 16.2% 9.4% 7.99% 6.22% 5.06% 4.91% 4.88% 3.23% 2.93% 2.25%

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Expedia led April with a steady rise, peaking mid-month. Priceline showed fluctuations, ending strong. Southwest and Kayak had mixed trends, while Enterprise and Budget saw modest gains. Sixt, Cheapoair, Turo, and AA experienced varied performances.

Market Exposure

Competitor Count for US Travel Transportation

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

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Competitor Count - Last month
Date Competitor Count
2025/04/01 1235
2025/04/02 1173
2025/04/03 1221
2025/04/04 1262
2025/04/05 1226
2025/04/06 1245
2025/04/07 1220
2025/04/08 1206
2025/04/09 1154
2025/04/10 1192
2025/04/11 1165
2025/04/12 1176
2025/04/13 1178
2025/04/14 1220
2025/04/15 1185
2025/04/16 1154
2025/04/17 1087
2025/04/18 1252
2025/04/19 1294
2025/04/20 1210
2025/04/21 1234
2025/04/22 1249
2025/04/23 1207
2025/04/24 1249
2025/04/25 1174
2025/04/26 1206
2025/04/27 1185
2025/04/28 1244
2025/04/29 1211
2025/04/30 1178

Copyright © Adthena. All rights reserved.

April saw fluctuating advertiser numbers, starting at 1,235, dipping mid-month to 1,087, and closing at 1,178.

Campaign Efficiency

Market Loss & Market Gains for US Travel Transportation

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

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Market Loss & Market Gains - Last month
Name Market Trend
sixt.com 0.69%
priceline.com 0.56%
delta.com 0.35%
turo.com 0.35%
southwest.com 0.31%
rent-off.com -0.24%
booking.com -0.3%
kayak.com -0.45%
aa.com -0.53%
united.com -0.81%

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In the past month, sixt.com and priceline.com surged in click share, while united.com and aa.com faced declines.

Campaign Efficiency

US Travel Transportation Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

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Date expedia.com southwest.com priceline.com sixt.com cheapoair.com kayak.com enterprise.com aa.com united.com turo.com
2025/04/01 11.8% 14.07% 8.69% 1.78% 3.08% 4.88% 3.75% 5.5% 3.26% 2.75%
2025/04/02 13.45% 12.42% 8.25% 1.22% 4.2% 4.34% 3.8% 6.58% 3.44% 1.4%
2025/04/03 14.33% 11.13% 9.43% 1.61% 5.17% 3.53% 3.03% 4.99% 2.95% 2.06%
2025/04/04 13.65% 12.03% 11.05% 1.61% 4.74% 5.15% 2.94% 4.4% 3.08% 2.2%
2025/04/05 14.56% 12.05% 9.82% 1.5% 4.6% 5.43% 2.96% 4.73% 2.15% 2.15%
2025/04/06 14.78% 12.37% 9.72% 1.76% 4.12% 5.12% 2.73% 5.27% 2.41% 2.28%
2025/04/07 15.42% 13.08% 9.54% 1.68% 3.96% 4.8% 3.7% 4.09% 2.67% 2.07%
2025/04/08 14.83% 11.69% 9.88% 2.32% 4.14% 5.26% 3.39% 4.99% 2.99% 2.64%
2025/04/09 14.7% 12.56% 8.65% 2.37% 4% 5.2% 3.62% 4.4% 3.24% 1.46%
2025/04/10 15.14% 11.26% 10.37% 2.53% 3.97% 5.24% 2.92% 3.43% 2.51% 2.48%
2025/04/11 14.46% 12.03% 8.06% 1.79% 4.47% 4.43% 3.27% 4.33% 2.97% 1.89%
2025/04/12 15.1% 10.52% 8.25% 1.83% 4.34% 4.41% 2.71% 5.34% 3.18% 2.37%
2025/04/13 13.4% 12.94% 8.77% 1.85% 4.92% 4.55% 2.68% 4.63% 3.1% 2.15%
2025/04/14 14.83% 11.91% 9.84% 2.8% 4.2% 5.55% 2.33% 4.3% 2.96% 2.02%
2025/04/15 14.16% 12.94% 9.43% 2.81% 4.34% 5.24% 3.17% 4.59% 3.39% 2.74%
2025/04/16 15.39% 13.17% 9.85% 2.49% 4.54% 5.61% 2.81% 6.41% 2.58% 2.13%
2025/04/17 12.92% 14.13% 6.96% 2.3% 3.28% 5.08% 4.62% 5.84% 2.59% 1.54%
2025/04/18 12.05% 13.42% 9.67% 2.82% 4.54% 4.75% 2.84% 5.44% 3.1% 2.94%
2025/04/19 12.42% 12.24% 10.93% 3.62% 4.01% 5.32% 2.25% 3.01% 2.07% 4.05%
2025/04/20 12.91% 14.18% 9.49% 2.76% 4.22% 4.21% 2.65% 3.97% 2.07% 4.14%
2025/04/21 13.07% 10.99% 10.46% 3.61% 4.64% 5.01% 2.87% 3.84% 1.81% 2.96%
2025/04/22 13.22% 13.88% 10.4% 4.31% 3.42% 4.22% 2.69% 3.62% 1.69% 2.89%
2025/04/23 13.74% 15.71% 10.89% 3.37% 3.85% 4.53% 2.77% 3.75% 2.1% 2.25%
2025/04/24 13.46% 12.44% 10.83% 3.39% 5.34% 4.09% 2.43% 4.44% 2.48% 2.65%
2025/04/25 14.34% 14.51% 11.49% 3.13% 4.06% 3.68% 2.88% 3.55% 2.93% 2.49%
2025/04/26 14.92% 12.6% 10.14% 2.99% 4.09% 4.11% 2.62% 4.64% 2.09% 3.18%
2025/04/27 14.27% 11.63% 10.41% 3.7% 3.94% 3.71% 2.55% 3.48% 2.51% 3.47%
2025/04/28 14.86% 11.33% 9.91% 4.12% 4.13% 3.64% 2.97% 3.69% 2.56% 2.15%
2025/04/29 14.52% 11.51% 10.59% 4.12% 4.42% 4.01% 3.13% 4.31% 1.94% 2.63%
2025/04/30 14.28% 14.11% 10.73% 4.64% 4.63% 4.15% 3.52% 3.17% 2.79% 2.69%

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Expedia’s impression share fluctuated, peaking mid-month. Southwest saw a mid-month surge, while Priceline remained steady. Sixt and Cheapoair showed gradual increases. Kayak and Enterprise experienced declines. Turo’s share rose towards month’s end.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for US Travel Transportation

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

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  1. 1
    American Airlines® https://www.aa.com

    Book Your Flight Today — Enjoy Travel Made Simple With Flexible Booking Options & In-flight Comfort. More Direct Flights, More Reasons To Fly. Great Fares Await. Low Fares. Inflight Wifi.

  2. 2
    Enterprise Rent-A-Car® https://www.enterprise.com

    Enterprise Official Site — Reserve a car directly with Enterprise® today to save time & money on your trip. Book now!

  3. 3
    Book Your Flight https://www.expedia.com/flights/book_now

    Airline Tickets, Airfare Deals — Find & Compare Options and You Can Save Big! Great Deals on Flights. Get the Most Out...

  4. 4
    JetBlue® Flights | Official Site https://www.jetblue.com › flights

    Our Interactive Route Map Shows You All The Places You Can Go From Anywhere You Are. Flights To 100+ Destinations In The U.S., Latin America, Caribbean And London. Earn TrueBlue® Points.

  5. 5
    Southwest Airlines® - Official https://www.southwest.com

    Book Your Flight Online Today — Need to Change Your Flight? Southwest® Has No Change Fees! Fare Difference May Apply.

Copyright © Adthena. All rights reserved.

American Airlines entices with flexible booking and comfort, while Enterprise Rent-A-Car emphasizes direct savings. Expedia offers big savings through comparison, JetBlue highlights extensive destinations and rewards, and Southwest Airlines promotes no change fees, ensuring flexibility.

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