Share of Clicks for top 10 US Travel Transportation brands
Here are the Top 10 competitors in the industry by Share of Clicks for the last month.
| Domain | Share of clicks |
|---|---|
| southwest.com | 12.69 |
| expedia.com | 7.26 |
| enterprise.com | 6.59 |
| united.com | 5.34 |
| priceline.com | 4.86 |
| jetblue.com | 4.7 |
| aa.com | 4.61 |
| kayak.com | 4.56 |
| budget.com | 2.94 |
| amtrak.com | 2.88 |
| others | 43.57 |
- southwest.com - 12.69%
- expedia.com - 7.26%
- enterprise.com - 6.59%
- united.com - 5.34%
- priceline.com - 4.86%
- jetblue.com - 4.7%
- aa.com - 4.61%
- kayak.com - 4.56%
- budget.com - 2.94%
- amtrak.com - 2.88%
- others - 43.57%
Copyright © Adthena. All rights reserved.
Southwest.com leads with 12.69% click share, followed by Expedia.com at 7.26%. Others dominate with 43.57%, highlighting diverse competition.
Share of Spend for the top 10 US Travel Transportation brands
Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month.
| Date | priceline.com | expedia.com | kayak.com | southwest.com | enterprise.com | booking.com | budget.com | sixt.com | cheapoair.com | turo.com |
|---|---|---|---|---|---|---|---|---|---|---|
| 2025/12/01 | 10.25% | 12.53% | 7.34% | 3.99% | 5.82% | 5.72% | 1.73% | 4.02% | 3.35% | 2.46% |
| 2025/12/02 | 10.31% | 12.65% | 8.4% | 2.7% | 4.83% | 5.3% | 1.88% | 3.33% | 3.8% | 2.29% |
| 2025/12/03 | 10.72% | 11.28% | 7.1% | 4.31% | 5.19% | 5.34% | 2.21% | 2.54% | 3.51% | 2.03% |
| 2025/12/04 | 11.4% | 11.25% | 4.92% | 5.34% | 4.88% | 4.82% | 2.73% | 4.12% | 3.41% | 2.17% |
| 2025/12/05 | 11.01% | 9.9% | 5.37% | 5.84% | 5.34% | 5.74% | 3.45% | 4.27% | 3.7% | 2.41% |
| 2025/12/06 | 8.55% | 9.14% | 5.31% | 5.31% | 6.21% | 4.89% | 3.14% | 3.04% | 4.2% | 2.49% |
| 2025/12/07 | 9.98% | 9.69% | 5.11% | 5.78% | 6.4% | 5.94% | 3.69% | 4.24% | 3.49% | 2.48% |
| 2025/12/08 | 10.91% | 10.96% | 5.84% | 5.41% | 6.01% | 5.06% | 3.68% | 3.43% | 3.21% | 1.92% |
| 2025/12/09 | 10.13% | 10.11% | 6.98% | 4.8% | 6.49% | 5.4% | 2.91% | 3.8% | 3.89% | 2.68% |
| 2025/12/10 | 8.19% | 7.66% | 7.2% | 4.69% | 6.48% | 4.94% | 3.47% | 3.15% | 4.49% | 3.42% |
| 2025/12/11 | 8.8% | 8.21% | 6.04% | 4.8% | 6.76% | 4.65% | 3.68% | 4.48% | 3.37% | 2.88% |
| 2025/12/12 | 10.26% | 9.11% | 5.3% | 5.15% | 5.42% | 3.66% | 3.13% | 3.27% | 4.15% | 3.29% |
| 2025/12/13 | 10.56% | 9.39% | 4.53% | 5.05% | 5.67% | 4.34% | 4.3% | 5.18% | 3.16% | 3.34% |
| 2025/12/14 | 9.99% | 9.11% | 5.66% | 6.78% | 5.36% | 3.98% | 4.6% | 3.72% | 3.23% | 4.29% |
| 2025/12/15 | 10.12% | 9.42% | 5.11% | 6.05% | 5.37% | 4.15% | 3.62% | 3.47% | 3.66% | 4.7% |
| 2025/12/16 | 9.62% | 11.01% | 6% | 5.13% | 4.52% | 4.83% | 3.77% | 4.19% | 3.3% | 5.35% |
| 2025/12/17 | 9.34% | 10.62% | 5.64% | 5.76% | 4.32% | 3.23% | 4.38% | 5.09% | 3.3% | 5.68% |
| 2025/12/18 | 9.29% | 9.83% | 6.42% | 5.72% | 4.12% | 3.33% | 4.03% | 4.5% | 3.46% | 4.98% |
| 2025/12/19 | 9.12% | 10.15% | 5.97% | 5.32% | 4.54% | 3.09% | 2.45% | 4.76% | 3.75% | 5.89% |
| 2025/12/20 | 8.87% | 10.63% | 6.49% | 5.73% | 3.96% | 3.29% | 3.87% | 5.33% | 3.35% | 4.9% |
| 2025/12/21 | 8.83% | 11.39% | 6.28% | 5.23% | 4.24% | 3.23% | 4.57% | 5.31% | 2.99% | 5.57% |
| 2025/12/22 | 8.82% | 10.83% | 6.36% | 5.78% | 3.89% | 4.69% | 4.3% | 5.95% | 3.53% | 5.9% |
| 2025/12/23 | 11.11% | 12.66% | 8.01% | 5.97% | 4.71% | 4.29% | 3.26% | 1.53% | 3.91% | 6.24% |
| 2025/12/24 | 9.83% | 11.79% | 8.52% | 5.14% | 4.25% | 4.14% | 4.95% | 2.83% | 3.06% | 6.08% |
| 2025/12/25 | 10.25% | 11.52% | 8.38% | 5.58% | 4.21% | 4.31% | 3.58% | 4.25% | 3.43% | 3.12% |
| 2025/12/26 | 9.28% | 12.95% | 7.34% | 5.46% | 4.39% | 5.14% | 4.79% | 5.83% | 3.77% | 1.34% |
| 2025/12/27 | 10.36% | 11.71% | 8.29% | 5.75% | 3.9% | 6.2% | 4.7% | 5.18% | 3.96% | 1.69% |
| 2025/12/28 | 10.41% | 11.39% | 8.48% | 6.2% | 4.2% | 6.96% | 4.9% | 3.48% | 3.42% | 1.97% |
| 2025/12/29 | 10.52% | 12.33% | 8.28% | 5.38% | 4.62% | 5.92% | 3.28% | 2.43% | 3.38% | 1.95% |
| 2025/12/30 | 11.62% | 12.29% | 9.01% | 7.08% | 4.23% | 5.68% | 3.06% | 2.29% | 3.61% | 1.92% |
| 2025/12/31 | 11.5% | 10.92% | 9.34% | 5.2% | 4.39% | 4.04% | 3.53% | 3.48% | 3.1% | 1.82% |
- priceline.com
- expedia.com
- kayak.com
- southwest.com
- enterprise.com
- booking.com
- budget.com
- sixt.com
- cheapoair.com
- turo.com
Copyright © Adthena. All rights reserved.
December saw dynamic shifts in PPC spend share. Expedia led, peaking at 12.95% on the 26th. Priceline fluctuated, ending strong at 11.5%. Kayak and Southwest showed moderate gains, while Turo’s share declined, closing at 1.82%.
Competitor Count for US Travel Transportation
Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month.
| Date | Competitor Count |
|---|---|
| 2025/12/01 | 1064 |
| 2025/12/02 | 1040 |
| 2025/12/03 | 1056 |
| 2025/12/04 | 1044 |
| 2025/12/05 | 1084 |
| 2025/12/06 | 1021 |
| 2025/12/07 | 1026 |
| 2025/12/08 | 995 |
| 2025/12/09 | 1014 |
| 2025/12/10 | 1011 |
| 2025/12/11 | 1013 |
| 2025/12/12 | 1026 |
| 2025/12/13 | 989 |
| 2025/12/14 | 971 |
| 2025/12/15 | 1017 |
| 2025/12/16 | 1040 |
| 2025/12/17 | 1001 |
| 2025/12/18 | 1036 |
| 2025/12/19 | 1036 |
| 2025/12/20 | 1009 |
| 2025/12/21 | 1023 |
| 2025/12/22 | 1018 |
| 2025/12/23 | 1062 |
| 2025/12/24 | 1068 |
| 2025/12/25 | 1039 |
| 2025/12/26 | 1026 |
| 2025/12/27 | 1021 |
| 2025/12/28 | 1001 |
| 2025/12/29 | 1014 |
| 2025/12/30 | 1032 |
| 2025/12/31 | 1007 |
Copyright © Adthena. All rights reserved.
December saw fluctuating advertiser numbers, peaking at 1,084 on the 5th. The month concluded with 1,007 advertisers, reflecting a dynamic landscape.
