Share of Clicks for top 10 UK Travel Accommodation brands
Here are the Top 10 competitors in the industry by Share of Clicks for the last month.
| Domain | Share of clicks |
|---|---|
| booking.com | 51.15 |
| premierinn.com | 10.84 |
| hotels.com | 6.19 |
| airbnb.co.uk | 4.48 |
| expedia.co.uk | 3.94 |
| travelodge.co.uk | 3.82 |
| skyscanner.net | 3.32 |
| trivago.co.uk | 1.56 |
| hilton.com | 0.9 |
| holidaycottages.co.uk | 0.8 |
| others | 13 |
- booking.com - 51.15%
- premierinn.com - 10.84%
- hotels.com - 6.19%
- airbnb.co.uk - 4.48%
- expedia.co.uk - 3.94%
- travelodge.co.uk - 3.82%
- skyscanner.net - 3.32%
- trivago.co.uk - 1.56%
- hilton.com - 0.9%
- holidaycottages.co.uk - 0.8%
- others - 13%
Copyright © Adthena. All rights reserved.
Booking.com dominates with 51.15% click share, followed by Premier Inn at 10.84%. Others collectively hold 13.0%, highlighting diverse competition.
Share of Spend for the top 10 UK Travel Accommodation brands
Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month.
| Date | booking.com | premierinn.com | hotels.com | travelodge.co.uk | expedia.co.uk | skyscanner.net | trivago.co.uk | airbnb.co.uk | holidaycottages.co.uk | ihg.com |
|---|---|---|---|---|---|---|---|---|---|---|
| 2026/02/01 | 52.16% | 9.05% | 8.92% | 3.94% | 2.87% | 4.6% | 2.18% | 1.77% | 1.2% | 1.18% |
| 2026/02/02 | 54.05% | 7.95% | 8.14% | 3.9% | 3.04% | 4.39% | 2.59% | 1.76% | 0.92% | 1.08% |
| 2026/02/03 | 50.64% | 7.91% | 9.16% | 3.71% | 3.43% | 5.21% | 1.99% | 2.15% | 0.87% | 1.33% |
| 2026/02/04 | 46.62% | 8.15% | 9.41% | 3.5% | 5.18% | 3.97% | 2.44% | 2.55% | 1.03% | 1.49% |
| 2026/02/05 | 49.08% | 7.93% | 8.66% | 3.78% | 5.31% | 4.26% | 2.43% | 2.13% | 1.07% | 1.3% |
| 2026/02/06 | 44.5% | 9.06% | 8.42% | 5.03% | 5.69% | 4.63% | 3.88% | 1.96% | 1.19% | 1.34% |
| 2026/02/07 | 50.81% | 8.65% | 8.29% | 3.67% | 4.64% | 3.54% | 3.06% | 1.67% | 1.16% | 1.14% |
| 2026/02/08 | 48.94% | 9.25% | 8.57% | 3.68% | 4.08% | 3.89% | 4.23% | 1.91% | 1.17% | 1.1% |
| 2026/02/09 | 52.02% | 8.2% | 8.3% | 4.03% | 4.67% | 3.55% | 3.36% | 1.49% | 1.01% | 1.01% |
| 2026/02/10 | 49.01% | 8.89% | 7.58% | 4.41% | 4.94% | 3.58% | 3.11% | 1.55% | 1.14% | 0.95% |
| 2026/02/11 | 54.47% | 7.71% | 7.03% | 4.01% | 4.11% | 3.09% | 2.18% | 1.41% | 1.03% | 0.9% |
| 2026/02/12 | 46.81% | 10.93% | 7.25% | 4.71% | 5.04% | 2.97% | 2.54% | 1.6% | 1.09% | 0.94% |
| 2026/02/13 | 44.25% | 9.01% | 8.38% | 5.01% | 5.66% | 4.62% | 3.86% | 1.95% | 1.18% | 1.33% |
| 2026/02/14 | 50.69% | 8.63% | 8.28% | 3.66% | 4.63% | 3.54% | 3.08% | 1.67% | 1.16% | 1.13% |
| 2026/02/15 | 48.82% | 9.23% | 8.55% | 3.68% | 4.08% | 3.88% | 4.23% | 1.91% | 1.17% | 1.1% |
| 2026/02/16 | 51.77% | 8.16% | 8.26% | 4.01% | 4.65% | 3.54% | 3.35% | 1.49% | 1.01% | 1.01% |
| 2026/02/17 | 56.55% | 10.1% | 6.39% | 5.33% | 4.06% | 3.47% | 2.27% | 0.86% | 0.56% | 0.48% |
| 2026/02/18 | 53.82% | 8.95% | 6.26% | 4.2% | 5.44% | 3.7% | 1.84% | 1.06% | 0.81% | 0.66% |
| 2026/02/19 | 51.24% | 9.54% | 7.03% | 4.74% | 4.71% | 2.69% | 1.86% | 1.13% | 0.94% | 0.84% |
| 2026/02/20 | 50.21% | 9.73% | 6.26% | 5.3% | 4.51% | 2.97% | 1.81% | 1.17% | 0.98% | 0.96% |
| 2026/02/21 | 50.39% | 9.35% | 7.7% | 5.11% | 4.46% | 2.88% | 2.6% | 1.12% | 0.94% | 0.84% |
| 2026/02/22 | 47.75% | 10.28% | 7.97% | 4.91% | 4.2% | 2.57% | 2.43% | 1.29% | 1.11% | 1.05% |
| 2026/02/23 | 46.36% | 10.12% | 7.4% | 4.77% | 5.43% | 2.03% | 3.12% | 1.38% | 1.12% | 0.89% |
| 2026/02/24 | 47.37% | 9.42% | 7.53% | 4.09% | 4.95% | 1.98% | 2.44% | 1.3% | 1.17% | 1.04% |
| 2026/02/25 | 50.57% | 9.98% | 8.19% | 4.1% | 3.37% | 1.82% | 1.91% | 1.46% | 1.06% | 1.15% |
| 2026/02/26 | 50.84% | 10.02% | 9.72% | 4.78% | 2.75% | 2.42% | 1.39% | 1.39% | 0.93% | 0.96% |
| 2026/02/27 | 51.72% | 10.82% | 8.28% | 4.7% | 2.97% | 3.58% | 1.69% | 1.08% | 0.82% | 0.81% |
| 2026/02/28 | 48.66% | 9.21% | 8.48% | 4.39% | 4.19% | 3.76% | 2.03% | 1.46% | 1% | 0.85% |
- booking.com
- premierinn.com
- hotels.com
- travelodge.co.uk
- expedia.co.uk
- skyscanner.net
- trivago.co.uk
- airbnb.co.uk
- holidaycottages.co.uk
- ihg.com
Copyright © Adthena. All rights reserved.
In February 2026, Booking.com led with fluctuating spend shares, peaking mid-month. Premierinn.com and Hotels.com followed, showing steady trends. Travelodge.co.uk and Expedia.co.uk had varied performances, while Skyscanner.net and Trivago.co.uk saw declines. Airbnb.co.uk, Holidaycottages.co.uk, and IHG.com maintained lower shares.
Competitor Count for UK Travel Accommodation
Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month.
| Date | Competitor Count |
|---|---|
| 2026/02/01 | 2233 |
| 2026/02/02 | 2262 |
| 2026/02/03 | 2236 |
| 2026/02/04 | 2368 |
| 2026/02/05 | 2349 |
| 2026/02/06 | 2338 |
| 2026/02/07 | 2380 |
| 2026/02/08 | 2390 |
| 2026/02/09 | 2319 |
| 2026/02/10 | 2317 |
| 2026/02/11 | 2386 |
| 2026/02/12 | 2361 |
| 2026/02/13 | 2338 |
| 2026/02/14 | 2380 |
| 2026/02/15 | 2390 |
| 2026/02/16 | 2319 |
| 2026/02/17 | 2076 |
| 2026/02/18 | 2273 |
| 2026/02/19 | 2352 |
| 2026/02/20 | 2266 |
| 2026/02/21 | 2214 |
| 2026/02/22 | 2267 |
| 2026/02/23 | 2401 |
| 2026/02/24 | 2428 |
| 2026/02/25 | 2424 |
| 2026/02/26 | 2370 |
| 2026/02/27 | 2291 |
| 2026/02/28 | 2324 |
Copyright © Adthena. All rights reserved.
February saw a dynamic shift in distinct advertisers, starting at 2,233 and peaking at 2,428. The month concluded with a stable 2,324, reflecting a vibrant advertising landscape.
