Share of Clicks for top 10 UK Travel Accommodation brands
Here are the Top 10 competitors in the industry by Share of Clicks for the last month.
| Domain | Share of clicks |
|---|---|
| booking.com | 32.39 |
| premierinn.com | 12.47 |
| hotels.com | 7.25 |
| airbnb.co.uk | 6.95 |
| travelodge.co.uk | 4.4 |
| trivago.co.uk | 4.14 |
| expedia.co.uk | 3.19 |
| ihg.com | 1.57 |
| loveholidays.com | 1.53 |
| jet2holidays.com | 1.48 |
| others | 24.63 |
- booking.com - 32.39%
- premierinn.com - 12.47%
- hotels.com - 7.25%
- airbnb.co.uk - 6.95%
- travelodge.co.uk - 4.4%
- trivago.co.uk - 4.14%
- expedia.co.uk - 3.19%
- ihg.com - 1.57%
- loveholidays.com - 1.53%
- jet2holidays.com - 1.48%
- others - 24.63%
Copyright © Adthena. All rights reserved.
In the competitive landscape of Google’s PPC, Booking.com leads with 32.39% click share, followed by Premier Inn at 12.47%. Others collectively hold 24.63%, showcasing diverse advertiser presence.
Share of Spend for the top 10 UK Travel Accommodation brands
Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month.
| Date | booking.com | premierinn.com | hotels.com | travelodge.co.uk | expedia.co.uk | trivago.co.uk | airbnb.co.uk | ihg.com | jet2holidays.com | loveholidays.com |
|---|---|---|---|---|---|---|---|---|---|---|
| 2026/01/01 | 27.7% | 9.69% | 8.75% | 7.44% | 5.78% | 8.77% | 1.4% | 0.74% | 1.46% | 2.54% |
| 2026/01/02 | 28.15% | 10.12% | 8.18% | 6.06% | 3.68% | 8.33% | 1.45% | 1.88% | 1.71% | 2.67% |
| 2026/01/03 | 26.14% | 10.42% | 7.58% | 6.3% | 4.56% | 8.18% | 1.37% | 2.73% | 1.77% | 2.55% |
| 2026/01/04 | 26.89% | 9.87% | 8.7% | 5.52% | 5.97% | 8.28% | 1.25% | 2.21% | 1.91% | 2.4% |
| 2026/01/05 | 26.34% | 9.49% | 9.85% | 6.31% | 4.93% | 7.41% | 1.74% | 2.27% | 1.88% | 2.35% |
| 2026/01/06 | 25.48% | 9.65% | 7.48% | 6.4% | 3.81% | 8.32% | 2.03% | 2.76% | 1.92% | 2.43% |
| 2026/01/07 | 27.32% | 9.56% | 9.56% | 7.26% | 5.36% | 8.9% | 1.1% | 0.87% | 1.52% | 2.25% |
| 2026/01/08 | 26.53% | 8.97% | 8.82% | 6.45% | 4.25% | 6.51% | 2.08% | 3.02% | 2.46% | 1.95% |
| 2026/01/09 | 25.62% | 8.3% | 9.13% | 6.55% | 3.63% | 5.35% | 2.57% | 3.1% | 2.84% | 2.45% |
| 2026/01/10 | 26.57% | 5.52% | 10.96% | 7.03% | 4.64% | 7.49% | 2.26% | 3.12% | 3.25% | 2.37% |
| 2026/01/11 | 24.21% | 7.96% | 7.33% | 8.03% | 3.25% | 7.91% | 2.63% | 3.14% | 4.25% | 2.44% |
| 2026/01/12 | 24.6% | 8.71% | 9.24% | 6.15% | 4.22% | 6.59% | 2.96% | 3.85% | 3.29% | 2.32% |
| 2026/01/13 | 23.88% | 9.45% | 8% | 6.43% | 4.82% | 6.85% | 3.02% | 4.21% | 2.07% | 2.23% |
| 2026/01/14 | 25.1% | 7.34% | 8.83% | 6.25% | 6.33% | 6.13% | 2.94% | 3.28% | 1.98% | 2.16% |
| 2026/01/15 | 23.36% | 8.46% | 9.18% | 5.82% | 7.83% | 7.14% | 2.68% | 3.24% | 1.99% | 1.98% |
| 2026/01/16 | 25.55% | 8.28% | 9.11% | 6.54% | 3.62% | 5.33% | 2.57% | 3.09% | 2.87% | 2.44% |
| 2026/01/17 | 27.03% | 6.69% | 9.6% | 5.3% | 5.51% | 4.9% | 3.23% | 3.69% | 2.58% | 1.81% |
| 2026/01/18 | 26.16% | 6.56% | 10.48% | 5.02% | 5.8% | 4.32% | 3.4% | 3.56% | 3.1% | 2.04% |
| 2026/01/19 | 25.02% | 7.28% | 13.69% | 4.64% | 3.54% | 6.56% | 2.85% | 3.71% | 2.66% | 2.14% |
| 2026/01/20 | 26.64% | 6.54% | 11.87% | 4.57% | 4.56% | 7.32% | 2.76% | 4.24% | 1.94% | 2.59% |
| 2026/01/21 | 25.87% | 7.09% | 12.1% | 4.54% | 4.63% | 7.73% | 2.82% | 3.37% | 1.86% | 2.22% |
| 2026/01/22 | 25.99% | 6.71% | 10.47% | 5.01% | 3.04% | 8.48% | 2.82% | 3.66% | 2.53% | 2.38% |
| 2026/01/23 | 26.51% | 7.54% | 10.03% | 5.67% | 3.43% | 7.84% | 2.82% | 3.46% | 2.43% | 2.1% |
| 2026/01/24 | 25.59% | 7.27% | 13.65% | 3.57% | 3.19% | 8.55% | 2.8% | 3.49% | 2.21% | 1.83% |
| 2026/01/25 | 24.87% | 7.52% | 11.94% | 4.71% | 3.88% | 8.91% | 2.74% | 3.02% | 2.33% | 2.17% |
| 2026/01/26 | 24.73% | 8.58% | 10.88% | 5.26% | 2.9% | 8.34% | 2.45% | 4.47% | 2.58% | 2.22% |
| 2026/01/27 | 25.95% | 6.41% | 9.97% | 4.13% | 8.26% | 6.16% | 2.72% | 3.95% | 2.47% | 2.02% |
| 2026/01/28 | 56.51% | 6.82% | 7.5% | 4.21% | 3.71% | 2.07% | 1.27% | 1.6% | 1.2% | 1.19% |
| 2026/01/29 | 53.41% | 8.83% | 7.72% | 4.6% | 3.65% | 2.63% | 1.18% | 1.58% | 1.13% | 1.32% |
| 2026/01/30 | 53.8% | 7.62% | 11.36% | 4.08% | 4.21% | 1.96% | 1.26% | 1.38% | 1.23% | 1.06% |
| 2026/01/31 | 57.74% | 7.29% | 6.45% | 3.96% | 3.1% | 1.51% | 1.2% | 1.1% | 0.86% | 0.66% |
- booking.com
- premierinn.com
- hotels.com
- travelodge.co.uk
- expedia.co.uk
- trivago.co.uk
- airbnb.co.uk
- ihg.com
- jet2holidays.com
- loveholidays.com
Copyright © Adthena. All rights reserved.
In January 2026, booking.com dominated with a significant surge at month’s end, peaking at 57.74%. Premierinn.com and hotels.com showed steady fluctuations, while trivago.co.uk and airbnb.co.uk experienced declines.
Competitor Count for UK Travel Accommodation
Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month.
| Date | Competitor Count |
|---|---|
| 2026/01/01 | 2409 |
| 2026/01/02 | 2416 |
| 2026/01/03 | 2411 |
| 2026/01/04 | 2419 |
| 2026/01/05 | 2422 |
| 2026/01/06 | 2414 |
| 2026/01/07 | 2434 |
| 2026/01/08 | 2356 |
| 2026/01/09 | 2426 |
| 2026/01/10 | 2314 |
| 2026/01/11 | 2323 |
| 2026/01/12 | 2348 |
| 2026/01/13 | 2385 |
| 2026/01/14 | 2355 |
| 2026/01/15 | 2365 |
| 2026/01/16 | 2426 |
| 2026/01/17 | 2325 |
| 2026/01/18 | 2281 |
| 2026/01/19 | 2272 |
| 2026/01/20 | 2306 |
| 2026/01/21 | 2237 |
| 2026/01/22 | 2252 |
| 2026/01/23 | 2258 |
| 2026/01/24 | 2255 |
| 2026/01/25 | 2249 |
| 2026/01/26 | 2497 |
| 2026/01/27 | 2388 |
| 2026/01/28 | 2407 |
| 2026/01/29 | 2389 |
| 2026/01/30 | 2362 |
| 2026/01/31 | 2227 |
Copyright © Adthena. All rights reserved.
January saw a dynamic shift in advertiser numbers, peaking at 2,497 on the 26th. The month concluded with a dip to 2,227, reflecting fluctuating market dynamics.
