Share of Clicks for top 10 UK Travel Accommodation brands
Here are the Top 10 competitors in the industry by Share of Clicks for the last month.
| Domain | Share of clicks |
|---|---|
| booking.com | 43.21 |
| premierinn.com | 11.46 |
| hotels.com | 7.86 |
| airbnb.co.uk | 4.03 |
| travelodge.co.uk | 3.71 |
| expedia.co.uk | 2.19 |
| trivago.co.uk | 1.67 |
| haven.com | 1.62 |
| holidaycottages.co.uk | 1.32 |
| cottages.com | 1.29 |
| others | 21.64 |
- booking.com - 43.21%
- premierinn.com - 11.46%
- hotels.com - 7.86%
- airbnb.co.uk - 4.03%
- travelodge.co.uk - 3.71%
- expedia.co.uk - 2.19%
- trivago.co.uk - 1.67%
- haven.com - 1.62%
- holidaycottages.co.uk - 1.32%
- cottages.com - 1.29%
- others - 21.64%
Copyright © Adthena. All rights reserved.
Booking.com dominates with 43.21% click share, followed by others at 21.64%. Premier Inn holds 11.46%, while Hotels.com captures 7.86%. Airbnb.co.uk and Travelodge.co.uk trail behind.
Share of Spend for the top 10 UK Travel Accommodation brands
Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month.
| Date | booking.com | hotels.com | premierinn.com | travelodge.co.uk | trivago.co.uk | expedia.co.uk | jet2holidays.com | cottages.com | holidaycottages.co.uk | loveholidays.com |
|---|---|---|---|---|---|---|---|---|---|---|
| 2026/06/01 | 33.42% | 7.08% | 8.08% | 7.1% | 3.33% | 2.72% | 2.84% | 2.52% | 2.34% | 2.02% |
| 2026/06/02 | 39.54% | 6.9% | 8.08% | 4.65% | 3.12% | 2.45% | 2.58% | 2.43% | 2.28% | 1.82% |
| 2026/06/03 | 38.48% | 6.95% | 7.82% | 2.87% | 4.37% | 3.42% | 2.4% | 2.04% | 2.42% | 1.34% |
| 2026/06/04 | 42.47% | 7.47% | 7.53% | 3.6% | 4.34% | 2.35% | 2.15% | 2.12% | 2.26% | 1.61% |
| 2026/06/05 | 40.44% | 7.58% | 8.36% | 3.85% | 3.73% | 2.55% | 2.2% | 2.14% | 2.3% | 1.82% |
| 2026/06/06 | 42.51% | 7.26% | 7.45% | 3.36% | 3.49% | 2.77% | 2.28% | 2.06% | 2.23% | 2.19% |
| 2026/06/07 | 43.9% | 7.84% | 8.11% | 3.28% | 3.52% | 2.95% | 2.18% | 1.79% | 1.93% | 1.97% |
| 2026/06/08 | 40.87% | 8.67% | 7.05% | 3.91% | 3.09% | 4.09% | 2.12% | 1.95% | 1.94% | 1.87% |
| 2026/06/09 | 40.72% | 6.9% | 7.99% | 3.66% | 2.19% | 3.62% | 2.23% | 2.16% | 1.85% | 2.05% |
| 2026/06/10 | 44.51% | 6.9% | 7.68% | 4.01% | 1.9% | 2.85% | 1.78% | 2.24% | 1.69% | 1.78% |
| 2026/06/11 | 42.78% | 7.29% | 8.12% | 5.1% | 1.92% | 3.27% | 1.98% | 2.06% | 1.67% | 1.82% |
| 2026/06/12 | 45.67% | 6.8% | 8.41% | 4.74% | 1.83% | 2.9% | 1.69% | 1.58% | 1.52% | 1.88% |
| 2026/06/13 | 47.96% | 6.55% | 8.92% | 3.73% | 1.56% | 2.61% | 1.6% | 1.44% | 1.41% | 2.03% |
| 2026/06/14 | 44.67% | 7.28% | 7.71% | 4.26% | 1.81% | 2.91% | 1.73% | 1.51% | 1.66% | 2.72% |
| 2026/06/15 | 44.8% | 7.22% | 8.36% | 3.71% | 1.11% | 2.8% | 1.68% | 1.43% | 1.59% | 2.13% |
| 2026/06/16 | 47.6% | 7.71% | 7.22% | 3.13% | 1.37% | 2.28% | 1.65% | 1.28% | 1.5% | 2.1% |
| 2026/06/17 | 48.89% | 8.14% | 7.88% | 3.92% | 0.64% | 2.88% | 1.43% | 1.12% | 1.33% | 1.22% |
| 2026/06/18 | 48.24% | 8.11% | 8.18% | 4.71% | 0.79% | 2.77% | 1.31% | 0.92% | 1.25% | 1.03% |
| 2026/06/19 | 50.73% | 7.74% | 8.14% | 4.4% | 1.21% | 2.71% | 1.22% | 0.85% | 1.17% | 1.16% |
| 2026/06/20 | 48.91% | 7.08% | 8.56% | 4.42% | 0.82% | 1.81% | 1.45% | 1.23% | 1.45% | 1.19% |
| 2026/06/21 | 55.48% | 7.34% | 8.29% | 4.09% | 0.84% | 1.62% | 1.19% | 1.13% | 1.21% | 0.74% |
| 2026/06/22 | 51.37% | 8.26% | 9.56% | 4.03% | 1.31% | 1.95% | 1.28% | 1.17% | 1.38% | 0.74% |
| 2026/06/23 | 44.6% | 7.99% | 8.67% | 4.67% | 1.78% | 2.82% | 1.72% | 1.44% | 1.6% | 1.03% |
| 2026/06/24 | 47.49% | 7.87% | 10.09% | 4.19% | 1.94% | 2.33% | 1.48% | 1.27% | 1.39% | 1.01% |
| 2026/06/25 | 43.97% | 9.45% | 9.74% | 5.34% | 2.44% | 1.88% | 1.61% | 1.34% | 1.5% | 0.96% |
| 2026/06/26 | 50.79% | 9.06% | 8.77% | 4.36% | 2.44% | 1.77% | 1.29% | 1.15% | 1.3% | 0.78% |
| 2026/06/27 | 46.72% | 9.21% | 8.94% | 4.62% | 2.02% | 2.49% | 1.5% | 1.38% | 1.39% | 0.95% |
| 2026/06/28 | 46.05% | 7.47% | 9.23% | 4.91% | 2.57% | 2.91% | 1.54% | 1.64% | 1.52% | 1.13% |
| 2026/06/29 | 45.99% | 7.97% | 8.65% | 4.14% | 3.34% | 2.96% | 1.46% | 1.63% | 1.38% | 1.23% |
| 2026/06/30 | 45.68% | 9.11% | 8.02% | 5.47% | 3.73% | 2.77% | 1.65% | 1.39% | 1.27% | 1.07% |
- booking.com
- hotels.com
- premierinn.com
- travelodge.co.uk
- trivago.co.uk
- expedia.co.uk
- jet2holidays.com
- cottages.com
- holidaycottages.co.uk
- loveholidays.com
Copyright © Adthena. All rights reserved.
In June 2026, booking.com dominated with a peak spend share of 55.48% on the 21st. Hotels.com and premierinn.com followed, showing steady growth. Travelodge.co.uk and trivago.co.uk experienced fluctuations, while expedia.co.uk and jet2holidays.com maintained lower shares. The month concluded with booking.com leading, despite minor dips.
Competitor Count for UK Travel Accommodation
Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month.
| Date | Competitor Count |
|---|---|
| 2026/06/01 | 2374 |
| 2026/06/02 | 2282 |
| 2026/06/03 | 2333 |
| 2026/06/04 | 2249 |
| 2026/06/05 | 2264 |
| 2026/06/06 | 2237 |
| 2026/06/07 | 2219 |
| 2026/06/08 | 2263 |
| 2026/06/09 | 2219 |
| 2026/06/10 | 2236 |
| 2026/06/11 | 2205 |
| 2026/06/12 | 2274 |
| 2026/06/13 | 2270 |
| 2026/06/14 | 2322 |
| 2026/06/15 | 2309 |
| 2026/06/16 | 2265 |
| 2026/06/17 | 2283 |
| 2026/06/18 | 2337 |
| 2026/06/19 | 2313 |
| 2026/06/20 | 2287 |
| 2026/06/21 | 2154 |
| 2026/06/22 | 2082 |
| 2026/06/23 | 2206 |
| 2026/06/24 | 2179 |
| 2026/06/25 | 2111 |
| 2026/06/26 | 2062 |
| 2026/06/27 | 2119 |
| 2026/06/28 | 2127 |
| 2026/06/29 | 2113 |
| 2026/06/30 | 2088 |
Copyright © Adthena. All rights reserved.
June began with 2,374 advertisers, fluctuating throughout. Mid-month saw a peak at 2,337, but numbers declined, ending at 2,088.
