UK Finance Banks - PPC Market Share Analysis July 2026

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the UK Banks category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Banks – UK

Google AI Overview visibility for Finance Banks UK

See how often AIOs appear and how search intent is distributed across buying signals.

AIO Frequency

How often a Google AI overview appears on search terms relevant to this category.

Frequency Percentage
Frequency 33.2697296349
66.7302703651
33%

Complex Query Frequency

A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.

Frequency Percentage
Frequency 53
47
53%

Search Intent Distribution

Breakdown of search queries by their underlying goal.

Intent Distribution
Investigational 13%
Transactional 3%
Navigational 25%
Seasonal 0%
Local 4%
Problem Solving 10%

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Market Exposure

Share of Clicks for top 10 UK Finance Banks brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

Share of Clicks - Last month
Share of Clicks - Last month
Domain Share of clicks
santander.co.uk 20.52
lloydsbank.com 12.49
barclays.co.uk 7.44
chase.co.uk 6.57
nationwide.co.uk 6.24
tsb.co.uk 5.29
capitalone.co.uk 4.7
natwest.com 3.5
revolut.com 2.98
westernunion.com 2.8
others 27.47
  • santander.co.uk - 20.52%
  • lloydsbank.com - 12.49%
  • barclays.co.uk - 7.44%
  • chase.co.uk - 6.57%
  • nationwide.co.uk - 6.24%
  • tsb.co.uk - 5.29%
  • capitalone.co.uk - 4.7%
  • natwest.com - 3.5%
  • revolut.com - 2.98%
  • westernunion.com - 2.8%
  • others - 27.47%

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Santander.co.uk leads with 20.52% click share, followed by lloydsbank.com at 12.49%. Others collectively hold 27.47%, showcasing diverse competition.

Market Exposure

Share of Spend for the top 10 UK Finance Banks brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

Share of Spend - Last Month
Share of Spend - Last Month
Date revolut.com chase.co.uk lloydsbank.com capitalone.co.uk barclays.co.uk tide.co santander.co.uk money.co.uk nationwide.co.uk natwest.com
2026/07/01 11.73% 8.38% 16.31% 4.73% 6.01% 3.48% 3.6% 3.32% 1.67% 3.93%
2026/07/02 9.21% 8.66% 16.47% 3.85% 5.74% 2.58% 3.52% 3.76% 2.85% 4.82%
2026/07/03 10% 8.69% 13.93% 4.17% 4.74% 3.07% 4.03% 2.98% 1.99% 4.8%
2026/07/04 9.37% 8.23% 14.57% 4.24% 5.54% 2.91% 4.7% 3.06% 2.5% 5.22%
2026/07/05 9.03% 8.64% 11.66% 4.09% 5.11% 3.61% 3.51% 3.37% 3.45% 6.77%
2026/07/06 9.53% 8.39% 13.84% 4.07% 5.74% 3.42% 2.69% 3.57% 3.23% 5.54%
2026/07/07 10.5% 8.7% 9.76% 4.28% 4.65% 3.3% 3.51% 4.17% 3.88% 5.63%
2026/07/08 8.95% 8.49% 14.9% 4.1% 3.93% 2.77% 3.57% 3.82% 4.73% 4.41%
2026/07/09 9.04% 8.23% 17.89% 4.8% 4.06% 2.98% 4.3% 3.95% 3.49% 4.83%
2026/07/10 11.13% 9.51% 10.39% 5.44% 6.25% 3.34% 3.91% 3.82% 3.27% 4.71%
2026/07/11 10.53% 8.59% 12.22% 5.16% 4.25% 3.23% 4.4% 2.85% 3.47% 4.92%
2026/07/12 10.49% 8.32% 15% 5.16% 4.34% 3.15% 4.74% 3% 2.35% 4.68%
2026/07/13 10.84% 7.7% 16.54% 4.57% 4.05% 3.41% 3.54% 2.57% 4.03% 3.96%
2026/07/14 10.37% 8.55% 13.99% 4.77% 5.4% 2.94% 3.73% 2.79% 2.99% 3.84%
2026/07/15 10.62% 9.02% 12.81% 4.31% 4.85% 2.94% 3.56% 3.16% 4.52% 3.65%
2026/07/16 10.5% 9.41% 12.96% 4.49% 5.17% 2.11% 4.11% 4.14% 2.74% 3.01%
2026/07/17 11.48% 9.52% 8.34% 6.39% 4.8% 2.69% 3.8% 4.01% 2.89% 3.16%
2026/07/18 11.34% 8.98% 9.85% 5.81% 4.66% 2.79% 4.49% 3.89% 3.64% 4.22%
2026/07/19 8.71% 10.26% 16.03% 5.75% 5.71% 2.05% 3.63% 4.92% 2.53% 3.95%
2026/07/20 11.64% 8.86% 12.6% 4.41% 4.32% 2.82% 3.38% 4.15% 1.64% 3.7%
2026/07/21 10.31% 8.5% 13.91% 4.74% 5.36% 2.92% 3.71% 2.77% 2.98% 3.89%
2026/07/22 10.62% 8.8% 12.82% 5.68% 4.37% 3.05% 4.42% 3.36% 3.43% 4.03%
2026/07/23 11.18% 8.97% 9.66% 4.95% 4.74% 3.39% 5.1% 3.67% 4.08% 3.8%
2026/07/24 10.35% 8.46% 13.95% 5.2% 4.02% 2.98% 3.91% 3.8% 3.72% 3.58%
2026/07/25 11.26% 8.43% 12.24% 4.92% 4.47% 3.05% 3.76% 3.28% 4.15% 3.96%
2026/07/26 11.64% 8.55% 10.83% 4.87% 3.85% 3.09% 5.09% 3.4% 2.76% 3.42%
2026/07/27 12.51% 9.01% 9.94% 4.79% 5.19% 3.24% 4.43% 3.58% 3.49% 3.76%
2026/07/28 12.31% 9.22% 15.15% 4.02% 5.59% 2.62% 4.87% 4.16% 2.76% 3.24%
2026/07/29 14.41% 11.41% 10.78% 5.02% 5.33% 3.69% 3.33% 5.26% 2.34% 2.43%
2026/07/30 15.47% 11.51% 10.74% 5.63% 6.12% 4.23% 5.56% 3.35% 2.75% 2.07%
2026/07/31 18.32% 14.11% 6.97% 6% 5.14% 4.83% 4.49% 2.81% 2.14% 1.91%
  • revolut.com
  • chase.co.uk
  • lloydsbank.com
  • capitalone.co.uk
  • barclays.co.uk
  • tide.co
  • santander.co.uk
  • money.co.uk
  • nationwide.co.uk
  • natwest.com

Copyright © Adthena. All rights reserved.

Revolut’s spend share surged from 11.73% to 18.32% in July, leading the pack. Chase and LloydsBank followed, with notable increases towards month-end.

Market Exposure

Competitor Count for UK Finance Banks

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

Competitor Count - Last month
Competitor Count - Last month
Date Competitor Count
2026/07/01 204
2026/07/02 197
2026/07/03 203
2026/07/04 216
2026/07/05 214
2026/07/06 222
2026/07/07 213
2026/07/08 210
2026/07/09 213
2026/07/10 215
2026/07/11 211
2026/07/12 201
2026/07/13 218
2026/07/14 219
2026/07/15 218
2026/07/16 221
2026/07/17 205
2026/07/18 201
2026/07/19 203
2026/07/20 203
2026/07/21 219
2026/07/22 223
2026/07/23 223
2026/07/24 211
2026/07/25 219
2026/07/26 233
2026/07/27 219
2026/07/28 213
2026/07/29 204
2026/07/30 194
2026/07/31 189

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July saw a dynamic shift in distinct advertisers, peaking at 233 on the 26th. The month concluded with a decline, ending at 189.

Campaign Efficiency

Market Loss & Market Gains for UK Finance Banks

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

Market Loss & Market Gains - Last month
Market Loss & Market Gains - Last month
Name Market Trend
santander.co.uk 3.52%
revolut.com 1.04%
tsb.co.uk 0.54%
chase.co.uk 0.51%
monzo.com 0.44%
barclays.co.uk -0.47%
nationwide.co.uk -0.9%
natwest.com -1.09%
halifax.co.uk -1.17%
lloydsbank.com -1.3%

Copyright © Adthena. All rights reserved.

Santander.co.uk surged with a 3.52% click share increase, while lloydsbank.com dropped by 1.3%. Revolut.com gained 1.04%, contrasting with halifax.co.uk’s 1.17% decline.

Campaign Efficiency

UK Finance Banks Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

Date chase.co.uk revolut.com santander.co.uk barclays.co.uk lloydsbank.com capitalone.co.uk tsb.co.uk hl.co.uk nationwide.co.uk natwest.com
2026/07/01 11.4% 7.15% 8.99% 7.63% 13.21% 3.06% 2.91% 2.66% 2.91% 3.51%
2026/07/02 10.12% 4.73% 8.75% 5.76% 12.24% 2.6% 3.02% 3.94% 3.61% 3.73%
2026/07/03 10.41% 5.01% 9.78% 4.77% 10.1% 2.54% 2.74% 3.79% 3.05% 3.51%
2026/07/04 9.78% 5.02% 12.88% 5.42% 10.49% 2.53% 3.13% 2.8% 3.59% 3.86%
2026/07/05 10.08% 4.6% 8.34% 5.02% 8.34% 2.37% 2.85% 3.38% 4.48% 6.85%
2026/07/06 10.02% 4.77% 5.82% 5.81% 9.3% 2.61% 2.75% 2.53% 4.65% 4.3%
2026/07/07 9.25% 5.42% 7.58% 4.04% 7.05% 2.44% 3.05% 1.9% 5.4% 4.38%
2026/07/08 9.01% 3.94% 7.16% 3.33% 9.92% 2.15% 2.66% 1.66% 7.33% 3.58%
2026/07/09 9.24% 3.9% 10.25% 3.69% 11.86% 2.55% 1.82% 1.74% 7.4% 4.48%
2026/07/10 11.48% 6.24% 9.08% 6.43% 7.41% 3.22% 2.63% 2.15% 4.81% 5.47%
2026/07/11 9.77% 4.94% 10.25% 4.02% 8.97% 3.02% 2.75% 2.18% 4.43% 4.57%
2026/07/12 9.94% 5.1% 12.31% 4.27% 9.77% 3.06% 2.83% 2.97% 3.72% 4.16%
2026/07/13 9.3% 6.38% 8.75% 4.16% 13.23% 2.85% 3.06% 3% 5.45% 4.37%
2026/07/14 9.97% 5.47% 9.72% 5.6% 11.29% 2.81% 3.27% 2.49% 4.23% 3.4%
2026/07/15 10.3% 5.95% 9.64% 4.87% 9.6% 3.62% 3.11% 2.05% 4.85% 2.89%
2026/07/16 11.4% 5.6% 10.79% 5.26% 9.46% 3.09% 2.61% 2.98% 4.15% 2.88%
2026/07/17 12.6% 6.9% 9.2% 5.26% 5.06% 3.98% 4.1% 3.33% 4.73% 3.39%
2026/07/18 11.01% 6.01% 13.38% 4.78% 7.42% 3.55% 3.07% 3% 3.88% 5.71%
2026/07/19 13.11% 4.04% 8.29% 6.14% 12.09% 3.51% 3.21% 2.86% 3.76% 3.35%
2026/07/20 11.36% 6.14% 8.05% 4.71% 9.77% 2.72% 4.53% 2.68% 2.6% 5.25%
2026/07/21 9.97% 5.47% 9.72% 5.6% 11.29% 2.81% 3.27% 2.49% 4.23% 3.4%
2026/07/22 10.05% 5.67% 11.61% 4.04% 9.38% 4.31% 2.55% 2.36% 5.36% 5.09%
2026/07/23 10.13% 6.02% 13.14% 4.72% 6.9% 2.86% 3.08% 2.54% 5.98% 2.86%
2026/07/24 9.9% 5.75% 10.05% 3.95% 9.62% 2.98% 2.92% 2.9% 5.86% 3.31%
2026/07/25 9.89% 6.04% 9.88% 4.53% 9.37% 2.95% 3.54% 2.42% 6.3% 4.58%
2026/07/26 9.69% 6.58% 13.16% 3.85% 8.03% 2.77% 3.25% 2.9% 3.74% 2.62%
2026/07/27 10.29% 8.44% 10.84% 5.06% 8.12% 3.29% 3.25% 3.54% 4.47% 3.32%
2026/07/28 10.33% 7.95% 12.46% 5.71% 11.83% 2.74% 3.33% 3.45% 4.4% 3.08%
2026/07/29 14.22% 10.16% 8.13% 5.84% 8.95% 3.48% 3.46% 3.8% 3.19% 2.18%
2026/07/30 13.97% 9.21% 15.93% 6.75% 9.17% 3.41% 4.37% 3.73% 3.01% 1.51%
2026/07/31 17.89% 13.14% 12.94% 6.18% 5.58% 3.86% 3.63% 3.3% 2.54% 1.64%
  • chase.co.uk
  • revolut.com
  • santander.co.uk
  • barclays.co.uk
  • lloydsbank.com
  • capitalone.co.uk
  • tsb.co.uk
  • hl.co.uk
  • nationwide.co.uk
  • natwest.com

Copyright © Adthena. All rights reserved.

In July 2026, Chase.co.uk’s impression share surged, peaking at 17.89% on the 31st. Revolut.com also climbed, reaching 13.14%. Santander.co.uk and Lloydsbank.com showed fluctuations, while Barclays.co.uk remained steady. The month concluded with Chase.co.uk leading.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for UK Finance Banks

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

Google Text Ad Copy Insights & Creative Trends for UK Finance Banks - Last month
  1. 1
    4.5% AER variable for a year - Maximise your savings https://www.chase.co.uk

    4.41% gross, exclusive to new customers for your first 31 days. T&Cs apply. Start saving with as little as you like, and deposit up to £3m.

  2. 2
    High Interest Savings Rates https://www.hl.co.uk/active/savings

    Get up to £750 Cashback — Get £20–£750 Cashback when you open an account with £10k plus. Ends 30 July. Terms apply.

  3. 3
    A £175 Welcome When You Switch | Open A Nationwide Bank Account https://www.nationwide.co.uk › current_account › nationwide

    For A Limited Time, Get £175 When You Switch To A Nationwide Current Account. T&Cs Apply. Find The Best Bank Account For You. Make Banking Easier & Secure With The Nationwide App.

  4. 4
    Business Banking - Online Business Account https://www.revolut.com › business

    Do business globally from day one with the only business account you need. T&Cs apply.

  5. 5
    Santander Regular Saver | Get more from your savings https://www.santander.co.uk

    8% AER/Gross (variable). Includes 5% AER/Gross (variable) bonus rate for 12 months. Exclusive to Santander current account holders.

Copyright © Adthena. All rights reserved.

In the competitive landscape of finance, Chase entices new savers with a 4.5% AER, while Hargreaves Lansdown offers up to £750 cashback. Nationwide lures switchers with a £175 welcome, and Revolut simplifies global business banking. Santander dazzles with an 8% AER for loyal customers.

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