US Pharma & Biotech Pharmacology - PPC Market Share Analysis September 2026

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the US Pharmacology category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Pharmacology – US

Google AI Overview visibility for Pharma & Biotech Pharmacology US

See how often AIOs appear and how search intent is distributed across buying signals.

AIO Frequency

How often a Google AI overview appears on search terms relevant to this category.

Frequency Percentage
Frequency 80.2784530483
19.7215469517
80%

Complex Query Frequency

A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.

Frequency Percentage
Frequency 15
85
15%

Search Intent Distribution

Breakdown of search queries by their underlying goal.

Intent Distribution
Investigational 4%
Transactional 1%
Navigational 1%
Seasonal 0%
Local 0%
Problem Solving 43%

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Market Exposure

Share of Clicks for top 10 US Pharma & Biotech Pharmacology brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

Share of Clicks - Last month
Share of Clicks - Last month
Domain Share of clicks
lilly.com 24.58
ro.co 12.9
forbes.com 5.78
wegovy.com 4.18
bmimd.com 3.09
goodrx.com 2.87
goodlifemeds.com 2.74
webmd.com 2.68
telyrx.com 2.4
repatha.com 2.02
others 36.76
  • lilly.com - 24.58%
  • ro.co - 12.9%
  • forbes.com - 5.78%
  • wegovy.com - 4.18%
  • bmimd.com - 3.09%
  • goodrx.com - 2.87%
  • goodlifemeds.com - 2.74%
  • webmd.com - 2.68%
  • telyrx.com - 2.4%
  • repatha.com - 2.02%
  • others - 36.76%

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In the competitive landscape of Google PPC, Lilly.com leads with a 24.58% click share, followed by Ro.co at 12.9%. Others collectively dominate with 36.76%, showcasing diverse competition.

Market Exposure

Share of Spend for the top 10 US Pharma & Biotech Pharmacology brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

Share of Spend - Last Month
Share of Spend - Last Month
Date lilly.com ro.co forbes.com webmd.com biktarvy.com goodlifemeds.com repatha.com bmimd.com goodrx.com maxlife.com
2026/09/01 25.44% 20.39% 4.71% 3.57% 1.26% 5.37% 0.5% 5.57% 1.22% 2.2%
2026/09/02 27.97% 15.79% 9.61% 3.6% 0.48% 2.64% 0.51% 7.43% 1.41% 0.47%
2026/09/03 27.86% 18.87% 2.95% 6.66% 0.62% 1.72% 0.72% 7.64% 1.04% 0.57%
2026/09/04 31.37% 14.02% 9.52% 1.16% 0.56% 4.75% 0.32% 3.82% 1.97% 0.52%
2026/09/05 35.56% 14.89% 6.01% 0.43% 0.75% 3.41% 1.2% 6.89% 0.8% 0.98%
2026/09/06 31.1% 17.34% 0.97% 0.93% 1.73% 4.18% 1.56% 7.36% 1.23% 0.62%
2026/09/07 33.18% 13.57% 6.09% 2.56% 2.73% 0.91% 1.4% 5.51% 1.62% 0.48%
2026/09/08 17.05% 19.62% 8.64% 5.17% 1.61% 2.71% 1.27% 5.96% 3.35% 0.69%
2026/09/09 20.78% 18.21% 6.48% 4.28% 2.44% 8.03% 0.79% 1.65% 1.3% 10.41%
2026/09/10 21.92% 16.87% 8.47% 0.64% 3.54% 5.39% 1.25% 2.94% 1.19% 6.58%
2026/09/11 19.96% 9.96% 4.55% 2.62% 3.77% 4.76% 1.71% 6.78% 1.96% 2.02%
2026/09/12 28.35% 12.87% 4.14% 1.12% 4.2% 3.76% 2.95% 1.99% 2.92% 3.54%
2026/09/13 22.14% 8.41% 4.42% 1.51% 3.05% 10.29% 1.68% 7.68% 2.34% 4.34%
2026/09/14 34.59% 12.35% 4.93% 1.63% 4.82% 2.3% 2.87% 2.56% 1.78% 0.18%
2026/09/15 30.8% 16.92% 7.21% 1.54% 3.97% 0.36% 2.9% 1.32% 1.96% 0.34%
2026/09/16 22.5% 13.23% 3.19% 4.38% 3.5% 10.97% 1.49% 3.6% 1.85% 9.19%
2026/09/17 31.18% 13.77% 12.08% 4.23% 4.03% 0.45% 1.13% 1.06% 2.63% 0.31%
2026/09/18 31.91% 12.82% 8.15% 6.36% 3.83% 2.29% 1.46% 3.15% 1.89% 0.47%
2026/09/19 24.51% 13.97% 4.83% 4.95% 3.77% 4.74% 2.29% 6.23% 1.77% 0.32%
2026/09/20 29.39% 11.68% 4.97% 0.53% 4.22% 2.48% 2.12% 7.3% 2.01% 0.21%
2026/09/21 35.48% 10.08% 5.52% 1.09% 4.69% 0.91% 2.12% 2.79% 1.98% 0.31%
2026/09/22 26.59% 18.3% 5.69% 1.75% 4.93% 0.73% 2.21% 0.8% 1.92% 0.13%
2026/09/23 20.7% 18.24% 5.32% 4.7% 3.21% 2.93% 1.93% 4.49% 1.46% 0.09%
2026/09/24 24.5% 19.42% 7.23% 5.08% 4.31% 0.46% 2.55% 0.74% 1.34% 0.07%
2026/09/25 29.98% 19% 4.13% 0.66% 4.75% 3.92% 2.05% 2.93% 1.78% 0.15%
2026/09/26 20.02% 10.35% 11.38% 3.55% 5.65% 2.36% 2.78% 3.09% 1.87% 0.08%
2026/09/27 22.84% 15.01% 6.2% 3.12% 4.67% 0.3% 2.87% 1.23% 1.51% 0.09%
2026/09/28 26.13% 13.13% 6.14% 7.04% 5.19% 0.58% 2.45% 0.82% 0.9% 0.06%
2026/09/29 33.25% 14.12% 8.53% 1.32% 5.26% 0.27% 1.82% 0.48% 2.33% 0%
2026/09/30 25.41% 10.49% 7.41% 6.33% 4.68% 2.23% 1.46% 1.12% 0.67% 0.1%
  • lilly.com
  • ro.co
  • forbes.com
  • webmd.com
  • biktarvy.com
  • goodlifemeds.com
  • repatha.com
  • bmimd.com
  • goodrx.com
  • maxlife.com

Copyright © Adthena. All rights reserved.

Lilly.com dominated September with fluctuating spend, peaking mid-month. Ro.co saw a decline, while Forbes.com and WebMD had sporadic spikes. Biktarvy.com and Goodlifemeds.com showed steady growth. Maxlife.com ended with minimal activity.

Market Exposure

Competitor Count for US Pharma & Biotech Pharmacology

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

Competitor Count - Last month
Competitor Count - Last month
Date Competitor Count
2026/09/01 342
2026/09/02 351
2026/09/03 359
2026/09/04 369
2026/09/05 375
2026/09/06 384
2026/09/07 388
2026/09/08 388
2026/09/09 375
2026/09/10 374
2026/09/11 373
2026/09/12 390
2026/09/13 385
2026/09/14 384
2026/09/15 392
2026/09/16 390
2026/09/17 379
2026/09/18 397
2026/09/19 397
2026/09/20 380
2026/09/21 393
2026/09/22 389
2026/09/23 380
2026/09/24 379
2026/09/25 382
2026/09/26 400
2026/09/27 376
2026/09/28 382
2026/09/29 387
2026/09/30 384

Copyright © Adthena. All rights reserved.

September saw a dynamic shift in distinct advertisers, starting at 342 and peaking at 400 mid-month. The month concluded with a slight dip, ending at 384.

Campaign Efficiency

Market Loss & Market Gains for US Pharma & Biotech Pharmacology

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

Market Loss & Market Gains - Last month
Market Loss & Market Gains - Last month
Name Market Trend
lilly.com 1.84%
brightmeds.com 1.49%
forbes.com 1.14%
webmd.com 0.98%
joinweightcare.com 0.68%
ro.co -0.71%
ivyrx.com -1.33%
bmimd.com -1.77%
maxlife.com -2.33%
goodlifemeds.com -2.73%

Copyright © Adthena. All rights reserved.

In the past month, lilly.com surged with a 1.84% click share increase, while goodlifemeds.com faced a 2.73% decline.

Campaign Efficiency

US Pharma & Biotech Pharmacology Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

Date lilly.com ro.co forbes.com webmd.com goodlifemeds.com agelessrx.com telyrx.com joinamble.com bmimd.com ivyrx.com
2026/09/01 18.52% 24.23% 6.01% 3.71% 6.08% 0.74% 0.34% 1.1% 6.37% 1.87%
2026/09/02 19.76% 16.68% 14.6% 3.92% 1.96% 2.18% 1.47% 1.11% 7.87% 1.24%
2026/09/03 20.64% 21.62% 4.23% 7.28% 1.45% 2.37% 1.28% 1.24% 8.37% 1.36%
2026/09/04 22.24% 14.97% 14.54% 1.26% 5.04% 2.34% 2.05% 1.53% 3.09% 0.55%
2026/09/05 25.74% 17.53% 8.74% 0.61% 2.89% 1.9% 1.79% 1.49% 7.76% 1.83%
2026/09/06 22.33% 20.37% 1.34% 1.15% 3.45% 2.47% 2.14% 1.16% 8.26% 0.99%
2026/09/07 23.87% 14.6% 8.97% 3.15% 0.84% 2.04% 3% 0.7% 6.55% 0.99%
2026/09/08 13.27% 20.19% 10.99% 5.1% 2.02% 2.13% 1.52% 0.84% 6.75% 0.83%
2026/09/09 14.32% 22.33% 9.4% 4.35% 8.59% 0.95% 2.05% 3.76% 1.18% 4.01%
2026/09/10 14.78% 20.41% 12.22% 0.81% 5.49% 1.44% 0.76% 3.13% 2.32% 5.67%
2026/09/11 14.36% 11.72% 5.89% 2.9% 6.25% 3.12% 2.87% 4.41% 8.74% 2.36%
2026/09/12 20.52% 16.17% 5.28% 1.48% 4.12% 1.54% 1.78% 2.38% 2.22% 3.32%
2026/09/13 14.48% 9.46% 6.02% 1.57% 11.87% 2.02% 3.39% 4.07% 8.75% 4.07%
2026/09/14 24.46% 15.03% 7.97% 2.1% 2.91% 1.6% 2.52% 0.34% 3.15% 2.97%
2026/09/15 21.7% 21.19% 10.43% 1.61% 0.29% 1.57% 5.38% 0.38% 1% 0.48%
2026/09/16 16.71% 15.21% 4.54% 4.95% 11.95% 1.07% 1.84% 0.27% 4.39% 2.14%
2026/09/17 21.88% 16.02% 16.92% 4.52% 0.34% 1.08% 2.47% 0.4% 0.77% 0.27%
2026/09/18 22.71% 15.27% 12.03% 7.17% 2.7% 1.39% 2.89% 1.27% 1.93% 0.61%
2026/09/19 16.97% 16.85% 6.06% 5.45% 4.74% 3.37% 1.99% 0.58% 6.89% 0.65%
2026/09/20 19.4% 13.7% 6.45% 0.82% 2.51% 1.44% 4.27% 2.62% 8.88% 2.65%
2026/09/21 27.18% 11.67% 7.74% 1.06% 0.79% 1.48% 4.61% 1.15% 1.96% 0.68%
2026/09/22 17.89% 20.59% 8.17% 1.82% 0.53% 1.51% 3.05% 2.17% 0.55% 0.48%
2026/09/23 14.27% 21.47% 7.06% 5.03% 2.87% 2.05% 4.42% 1.51% 4.58% 0.5%
2026/09/24 18.4% 22.66% 9.8% 5.58% 0.36% 1.34% 2.69% 2.17% 0.61% 0.36%
2026/09/25 20.96% 23.24% 6.11% 0.67% 4.42% 1.61% 5.51% 0.7% 2.85% 2.32%
2026/09/26 15.33% 11% 14.63% 3.55% 2.76% 1.6% 3.57% 0.42% 3.24% 0.27%
2026/09/27 17.19% 17.24% 7.49% 3.27% 0.22% 0.72% 5.77% 0.9% 0.67% 0.14%
2026/09/28 20.34% 14.74% 8.87% 7.54% 0.42% 1.36% 2.05% 0.52% 0.56% 0.22%
2026/09/29 25.12% 17.47% 12.35% 1.22% 0.18% 1.19% 3.14% 0.86% 0.32% 0.15%
2026/09/30 18.8% 12.06% 8.22% 7.41% 2.89% 1.49% 1.45% 1.43% 0.58% 0.22%
  • lilly.com
  • ro.co
  • forbes.com
  • webmd.com
  • goodlifemeds.com
  • agelessrx.com
  • telyrx.com
  • joinamble.com
  • bmimd.com
  • ivyrx.com

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In September 2026, lilly.com led with fluctuating impressions, peaking mid-month. Ro.co showed a volatile trend, ending lower. Forbes.com and webmd.com had modest shares, while goodlifemeds.com and others maintained minimal presence.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for US Pharma & Biotech Pharmacology

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

Google Text Ad Copy Insights & Creative Trends for US Pharma & Biotech Pharmacology - Last month
  1. 1
    Medication Options for Type 2 Diabetes https://www.beyondtype1.org

    If you’re newly diagnosed with type 2 diabetes or are newly exploring medication options to manage your condition, this guide covers the ins and outs.

  2. 2
    Best & Worst Tirzepatide Picks - Only 10 Passed Our Checklist https://www.forbes.com/tirzepatide/weight-loss

    Mark September 2026 As The Month You Begin Your Transformation—Lose Weight With Ease!

  3. 3
    Zepbound® (tirzepatide) - LillyDirect® https://www.lilly.com/

    FDA-Approved Treatment. Indications & Safety Summary with Warnings. A Lilly Medicine. Learn...

  4. 4
    Start Tirzepatide For Just $39 - $0 for Zepbound Delivery https://www.ro.co/glp-1/zepbound

    Ongoing reqd membership & med cost vary. See Rx warning. Start today with Ro’s GLP-1...

  5. 5
    Wegovy® (semaglutide) - injection 7.2mg & tablets 25mg https://www.wegovy.com/

    Prescribing Info & Medication Guide. View Safety & Side Effect Details.

Copyright © Adthena. All rights reserved.

In the competitive landscape of Google PPC, five standout ads capture attention with their unique narratives. BeyondType1.org offers a comprehensive guide for those newly navigating type 2 diabetes medications. Forbes.com entices with a transformative weight loss promise using Tirzepatide. Lilly.com emphasizes FDA approval and safety for Zepbound®. Ro.co presents an affordable entry into Tirzepatide treatment, while Wegovy.com highlights detailed prescribing information for its semaglutide offerings. Each ad weaves a compelling story, focusing on health empowerment and informed choices.

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