Share of Clicks for top 10 UK Finance Insurance brands
Here are the Top 10 competitors in the industry by Share of Clicks for the last month.
| Domain | Share of clicks |
|---|---|
| moneysupermarket.com | 19.19 |
| confused.com | 11.73 |
| comparethemarket.com | 9.99 |
| uswitch.com | 5.59 |
| gocompare.com | 5.53 |
| staysure.co.uk | 3.84 |
| directline.com | 3.66 |
| postoffice.co.uk | 2.68 |
| admiral.com | 2.58 |
| tescoinsurance.com | 2.18 |
| others | 33.03 |
- moneysupermarket.com - 19.19%
- confused.com - 11.73%
- comparethemarket.com - 9.99%
- uswitch.com - 5.59%
- gocompare.com - 5.53%
- staysure.co.uk - 3.84%
- directline.com - 3.66%
- postoffice.co.uk - 2.68%
- admiral.com - 2.58%
- tescoinsurance.com - 2.18%
- others - 33.03%
Copyright © Adthena. All rights reserved.
In the competitive landscape of Google PPC, moneysupermarket.com leads with 19.19% click share, followed by confused.com at 11.73%. Meanwhile, ‘others’ collectively hold a significant 33.03%.
Share of Spend for the top 10 UK Finance Insurance brands
Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month.
| Date | moneysupermarket.com | confused.com | comparethemarket.com | gocompare.com | uswitch.com | staysure.co.uk | postoffice.co.uk | hiscox.co.uk | directline.com | vitality.co.uk |
|---|---|---|---|---|---|---|---|---|---|---|
| 2026/09/01 | 23.59% | 6.73% | 9.06% | 2.6% | 1.44% | 4.41% | 0.82% | 2.2% | 6.89% | 2.06% |
| 2026/09/02 | 22.49% | 8.43% | 8.72% | 3.48% | 3.32% | 3.88% | 1.09% | 1.92% | 5.97% | 1.96% |
| 2026/09/03 | 20.45% | 10.68% | 9.08% | 4.27% | 4.6% | 4.45% | 1.03% | 1.88% | 4.87% | 1.78% |
| 2026/09/04 | 19.26% | 10.8% | 9.29% | 4.97% | 5.44% | 4.2% | 1.56% | 1.86% | 4.14% | 1.51% |
| 2026/09/05 | 19.44% | 11.71% | 9.24% | 5.88% | 5.31% | 3.69% | 2.25% | 1.69% | 3.47% | 1.59% |
| 2026/09/06 | 19.04% | 12.04% | 9.88% | 6.74% | 5.71% | 3.29% | 2.6% | 1.44% | 2.69% | 1.6% |
| 2026/09/07 | 18.63% | 12.59% | 8.41% | 6.63% | 6.16% | 4.22% | 2.49% | 1.57% | 2.4% | 1.35% |
| 2026/09/08 | 19.67% | 12.1% | 7.74% | 6.48% | 5.87% | 4.55% | 2.26% | 1.62% | 3.01% | 1.49% |
| 2026/09/09 | 21.08% | 10.99% | 7.83% | 5.8% | 4.81% | 4.38% | 1.93% | 1.65% | 3.48% | 1.5% |
| 2026/09/10 | 21.31% | 10.86% | 7.84% | 5.19% | 4.34% | 3.54% | 2% | 1.7% | 3.52% | 1.52% |
| 2026/09/11 | 23.26% | 10.19% | 8.67% | 4.32% | 3.54% | 3.73% | 1.19% | 1.65% | 4.15% | 1.61% |
| 2026/09/12 | 24.79% | 9.69% | 8.56% | 4% | 3.11% | 3.87% | 1.28% | 1.33% | 4.31% | 1.51% |
| 2026/09/13 | 26.55% | 7.3% | 8.05% | 2.64% | 1.88% | 4.2% | 1.42% | 1.27% | 4.77% | 1.84% |
| 2026/09/14 | 26.12% | 8.22% | 8.55% | 3.07% | 2.63% | 3.91% | 1.16% | 1.65% | 3.79% | 1.75% |
| 2026/09/15 | 22.65% | 8.99% | 8.47% | 5.27% | 3.66% | 4.59% | 1.43% | 1.78% | 3.34% | 1.41% |
| 2026/09/16 | 18.78% | 11.59% | 8.1% | 7.27% | 5.21% | 4.35% | 2.12% | 1.94% | 2.1% | 1.01% |
| 2026/09/17 | 18.02% | 11.93% | 8.31% | 6.58% | 5.54% | 4.13% | 1.65% | 1.93% | 2.05% | 1.1% |
| 2026/09/18 | 18.34% | 12.55% | 7.85% | 6.9% | 5.83% | 3.96% | 1.89% | 1.73% | 2.08% | 1.14% |
| 2026/09/19 | 19.36% | 12.58% | 8.29% | 6.15% | 7.1% | 4.17% | 1.34% | 1.56% | 1.91% | 1.48% |
| 2026/09/20 | 19.64% | 11.83% | 7.71% | 6.67% | 6.35% | 3.54% | 1.1% | 1.76% | 2.16% | 1.56% |
| 2026/09/21 | 18.35% | 12.06% | 7.87% | 6.12% | 5.72% | 3.79% | 0.97% | 1.62% | 2.12% | 1.44% |
| 2026/09/22 | 19.92% | 12.3% | 8.45% | 4.06% | 5.91% | 3.4% | 1.79% | 1.44% | 2.44% | 1.57% |
| 2026/09/23 | 19.6% | 12.46% | 8.26% | 4.31% | 6.21% | 3.95% | 1.7% | 1.87% | 2.41% | 1.31% |
| 2026/09/24 | 19.05% | 12.12% | 7.89% | 5.3% | 6.76% | 3.82% | 1.66% | 2.28% | 2.03% | 1.44% |
| 2026/09/25 | 19.3% | 12.32% | 8.43% | 5.51% | 5.95% | 4.21% | 1.2% | 2.5% | 2.25% | 1.42% |
| 2026/09/26 | 20.25% | 12.59% | 8.26% | 4.6% | 6.78% | 4.75% | 1.85% | 2.16% | 2.27% | 1.65% |
| 2026/09/27 | 18.91% | 12.9% | 8.6% | 4.7% | 7.21% | 4.42% | 1.26% | 2.31% | 2.28% | 1.57% |
| 2026/09/28 | 17.88% | 14.84% | 9.18% | 4.49% | 6.36% | 4.23% | 0.94% | 2.19% | 2.12% | 1.44% |
| 2026/09/29 | 19.64% | 12.39% | 9.31% | 5.03% | 6.45% | 4.42% | 1.3% | 2.07% | 2.21% | 1.37% |
| 2026/09/30 | 17.52% | 13.19% | 10.15% | 6.99% | 5.28% | 4.01% | 2.13% | 1.98% | 1.97% | 1.17% |
- moneysupermarket.com
- confused.com
- comparethemarket.com
- gocompare.com
- uswitch.com
- staysure.co.uk
- postoffice.co.uk
- hiscox.co.uk
- directline.com
- vitality.co.uk
Copyright © Adthena. All rights reserved.
In September 2026, moneysupermarket.com led with fluctuating spend, peaking mid-month. Confused.com saw a steady rise, while comparethemarket.com and gocompare.com showed varied trends. The month concluded with moneysupermarket.com maintaining dominance.
Competitor Count for UK Finance Insurance
Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month.
| Date | Competitor Count |
|---|---|
| 2026/09/01 | 621 |
| 2026/09/02 | 642 |
| 2026/09/03 | 660 |
| 2026/09/04 | 661 |
| 2026/09/05 | 688 |
| 2026/09/06 | 697 |
| 2026/09/07 | 725 |
| 2026/09/08 | 686 |
| 2026/09/09 | 685 |
| 2026/09/10 | 668 |
| 2026/09/11 | 653 |
| 2026/09/12 | 630 |
| 2026/09/13 | 631 |
| 2026/09/14 | 620 |
| 2026/09/15 | 666 |
| 2026/09/16 | 704 |
| 2026/09/17 | 692 |
| 2026/09/18 | 713 |
| 2026/09/19 | 708 |
| 2026/09/20 | 691 |
| 2026/09/21 | 723 |
| 2026/09/22 | 705 |
| 2026/09/23 | 697 |
| 2026/09/24 | 719 |
| 2026/09/25 | 729 |
| 2026/09/26 | 703 |
| 2026/09/27 | 695 |
| 2026/09/28 | 721 |
| 2026/09/29 | 700 |
| 2026/09/30 | 704 |
Copyright © Adthena. All rights reserved.
September saw a dynamic rise in distinct advertisers, peaking at 729 on the 25th. The month concluded with a stable 704, reflecting sustained interest.
