Share of Clicks for top 10 UK Finance Insurance brands
Here are the Top 10 competitors in the industry by Share of Clicks for the last month.
| Domain | Share of clicks |
|---|---|
| moneysupermarket.com | 14.26 |
| confused.com | 10.52 |
| comparethemarket.com | 9.84 |
| uswitch.com | 6.3 |
| gocompare.com | 4.45 |
| admiral.com | 3.23 |
| marshmallow.com | 3.03 |
| directline.com | 2.83 |
| staysure.co.uk | 2.57 |
| postoffice.co.uk | 2.05 |
| others | 40.92 |
- moneysupermarket.com - 14.26%
- confused.com - 10.52%
- comparethemarket.com - 9.84%
- uswitch.com - 6.3%
- gocompare.com - 4.45%
- admiral.com - 3.23%
- marshmallow.com - 3.03%
- directline.com - 2.83%
- staysure.co.uk - 2.57%
- postoffice.co.uk - 2.05%
- others - 40.92%
Copyright © Adthena. All rights reserved.
In the competitive landscape of Google PPC, moneysupermarket.com leads with 14.26% click share, followed by confused.com at 10.52%. Meanwhile, ‘others’ collectively hold a significant 40.92% share.
Share of Spend for the top 10 UK Finance Insurance brands
Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month.
| Date | moneysupermarket.com | confused.com | comparethemarket.com | uswitch.com | gocompare.com | directline.com | simplybusiness.co.uk | staysure.co.uk | hiscox.co.uk | marshmallow.com |
|---|---|---|---|---|---|---|---|---|---|---|
| 2026/02/01 | 17.02% | 11.61% | 10.1% | 4.82% | 4.89% | 2.27% | 0.41% | 1.85% | 1.43% | 3.18% |
| 2026/02/02 | 16.27% | 9.96% | 9.5% | 5.57% | 4.65% | 2.17% | 1.5% | 1.49% | 1.77% | 3.15% |
| 2026/02/03 | 14.61% | 8.53% | 10.29% | 4.73% | 4.48% | 2.15% | 2.01% | 2.52% | 1.89% | 3.88% |
| 2026/02/04 | 14.84% | 8.99% | 10.46% | 5.92% | 4.16% | 2.29% | 2% | 2.44% | 1.73% | 3.41% |
| 2026/02/05 | 15.81% | 8.83% | 10.98% | 5.69% | 5.22% | 2.17% | 2.2% | 2.79% | 1.21% | 2.51% |
| 2026/02/06 | 15.49% | 9.25% | 10.4% | 5.94% | 4.27% | 2.32% | 2.47% | 2.86% | 1.54% | 1.66% |
| 2026/02/07 | 16.76% | 11.06% | 8.97% | 7.07% | 3.02% | 2.72% | 2.71% | 2.63% | 1.31% | 2.98% |
| 2026/02/08 | 17.46% | 11.15% | 8.58% | 6.61% | 3.15% | 2.86% | 2.86% | 2.51% | 1.55% | 3.58% |
| 2026/02/09 | 15.33% | 11.39% | 8.39% | 6.6% | 3.64% | 2.48% | 2.7% | 1.93% | 1.78% | 3.15% |
| 2026/02/10 | 16.83% | 10.64% | 8.9% | 5.97% | 3.91% | 2.23% | 2.39% | 2.3% | 1.78% | 2.65% |
| 2026/02/11 | 15.57% | 9.87% | 8.65% | 5.34% | 4.44% | 2.41% | 2.67% | 2.36% | 1.96% | 2.93% |
| 2026/02/12 | 16.26% | 10.05% | 7.94% | 6.11% | 4.65% | 2.28% | 2.65% | 1.96% | 1.63% | 3.34% |
| 2026/02/13 | 15.48% | 9.24% | 10.4% | 5.94% | 4.27% | 2.32% | 2.46% | 2.86% | 1.54% | 1.66% |
| 2026/02/14 | 16.75% | 11.06% | 8.97% | 7.06% | 3.02% | 2.72% | 2.71% | 2.62% | 1.3% | 2.98% |
| 2026/02/15 | 17.43% | 11.12% | 8.57% | 6.59% | 3.14% | 2.85% | 2.85% | 2.5% | 1.55% | 3.58% |
| 2026/02/16 | 15.32% | 11.38% | 8.39% | 6.6% | 3.63% | 2.48% | 2.7% | 1.93% | 1.78% | 3.15% |
| 2026/02/17 | 17.92% | 8.8% | 5.78% | 6.48% | 4.74% | 2.97% | 2.87% | 1.99% | 1.42% | 3.23% |
| 2026/02/18 | 16.27% | 9.7% | 7.41% | 5.25% | 4.84% | 2.8% | 2.42% | 1.96% | 2.02% | 2.8% |
| 2026/02/19 | 16.71% | 10.23% | 6.75% | 5.9% | 5.44% | 2.88% | 2.32% | 1.86% | 1.75% | 2.41% |
| 2026/02/20 | 16.12% | 9.29% | 7.57% | 5.85% | 5.32% | 3.21% | 2.6% | 1.5% | 1.55% | 2.6% |
| 2026/02/21 | 17.37% | 11.02% | 7.7% | 7.06% | 4.56% | 3.48% | 3.24% | 1.69% | 0.62% | 2.42% |
| 2026/02/22 | 17.19% | 10.96% | 7.97% | 5.7% | 5.91% | 3.39% | 2.73% | 2.08% | 1.8% | 1.85% |
| 2026/02/23 | 16.32% | 10.27% | 8.23% | 6.39% | 6.5% | 2.77% | 2.42% | 1.64% | 1.42% | 1.93% |
| 2026/02/24 | 17.28% | 8.82% | 8.84% | 6.46% | 5.02% | 2.78% | 2.16% | 1.91% | 1.57% | 2.28% |
| 2026/02/25 | 16.59% | 8.68% | 7.95% | 5.67% | 5.75% | 3.15% | 2.43% | 2.19% | 1.84% | 2.59% |
| 2026/02/26 | 16.42% | 9.29% | 7.75% | 6.06% | 4.9% | 3.65% | 2.45% | 2.38% | 2.17% | 1.93% |
| 2026/02/27 | 17.7% | 9.62% | 8.49% | 5.72% | 4.65% | 3.82% | 2.71% | 2.59% | 1.89% | 0.92% |
| 2026/02/28 | 16.95% | 11.73% | 8.42% | 6.73% | 5.1% | 3.83% | 2.95% | 2.53% | 1.42% | 0.64% |
- moneysupermarket.com
- confused.com
- comparethemarket.com
- uswitch.com
- gocompare.com
- directline.com
- simplybusiness.co.uk
- staysure.co.uk
- hiscox.co.uk
- marshmallow.com
Copyright © Adthena. All rights reserved.
In February 2026, moneysupermarket.com led with fluctuating spend shares, peaking at 17.92%. Confused.com and comparethemarket.com showed varied trends, while directline.com and simplybusiness.co.uk saw gradual increases. Marshmallow.com ended with a notable decline.
Competitor Count for UK Finance Insurance
Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month.
| Date | Competitor Count |
|---|---|
| 2026/02/01 | 886 |
| 2026/02/02 | 894 |
| 2026/02/03 | 701 |
| 2026/02/04 | 716 |
| 2026/02/05 | 712 |
| 2026/02/06 | 710 |
| 2026/02/07 | 705 |
| 2026/02/08 | 706 |
| 2026/02/09 | 704 |
| 2026/02/10 | 709 |
| 2026/02/11 | 710 |
| 2026/02/12 | 709 |
| 2026/02/13 | 710 |
| 2026/02/14 | 705 |
| 2026/02/15 | 706 |
| 2026/02/16 | 704 |
| 2026/02/17 | 701 |
| 2026/02/18 | 695 |
| 2026/02/19 | 693 |
| 2026/02/20 | 691 |
| 2026/02/21 | 676 |
| 2026/02/22 | 685 |
| 2026/02/23 | 706 |
| 2026/02/24 | 706 |
| 2026/02/25 | 691 |
| 2026/02/26 | 687 |
| 2026/02/27 | 675 |
| 2026/02/28 | 678 |
Copyright © Adthena. All rights reserved.
February began with 886 advertisers, peaking at 894, then steadily declined to 678 by month’s end.
