UK Finance Investing - PPC Market Share Analysis October 2026

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the UK Investing category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Investing – UK

Google AI Overview visibility for Finance Investing UK

See how often AIOs appear and how search intent is distributed across buying signals.

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AIO Frequency

How often a Google AI overview appears on search terms relevant to this category.

Frequency Percentage
Frequency 47.8903201376
52.1096798624
47%

Complex Query Frequency

A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.

Frequency Percentage
Frequency 42
58
42%

Search Intent Distribution

Breakdown of search queries by their underlying goal.

Intent Distribution
Investigational 18%
Transactional 4%
Navigational 13%
Seasonal 0%
Local 0%
Problem Solving 6%

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Market Exposure

Share of Clicks for top 10 UK Finance Investing brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

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Share of Clicks - Last month
Share of Clicks - Last month
Domain Share of clicks
trading212.com 20.24
bullionbypost.co.uk 10.13
plus500.com 9.41
hl.co.uk 8.35
capital.com 4.14
cmcmarkets.com 3.77
royalmint.com 3.21
keycurrency.co.uk 2.58
vanguardinvestor.co.uk 2.38
atkinsonsbullion.com 2.17
others 33.62
  • trading212.com - 20.24%
  • bullionbypost.co.uk - 10.13%
  • plus500.com - 9.41%
  • hl.co.uk - 8.35%
  • capital.com - 4.14%
  • cmcmarkets.com - 3.77%
  • royalmint.com - 3.21%
  • keycurrency.co.uk - 2.58%
  • vanguardinvestor.co.uk - 2.38%
  • atkinsonsbullion.com - 2.17%
  • others - 33.62%

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Trading212.com leads with 20.24% click share, followed by BullionByPost.co.uk at 10.13%. ‘Others’ collectively hold 33.62%, showcasing diverse competition.

Market Exposure

Share of Spend for the top 10 UK Finance Investing brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

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Share of Spend - Last Month
Share of Spend - Last Month
Date plus500.com trading212.com cmcmarkets.com hl.co.uk ig.com ishares.com etoro.com capital.com bullionbypost.co.uk fortrade.com
2026/10/01 14.37% 31.27% 2.44% 10.08% 2.7% 0.77% 1.21% 2.48% 3.05% 2.49%
2026/10/02 10.24% 31.65% 2.18% 8.68% 4% 1.29% 1.64% 5.69% 2.65% 3.61%
2026/10/03 7.27% 37.78% 3.19% 6.71% 1.34% 2.25% 1.01% 2.79% 2.48% 3.51%
2026/10/04 6.43% 34.51% 3.09% 6.26% 1.05% 2.52% 1.35% 3.32% 2.15% 4%
2026/10/05 6.73% 37.14% 1.84% 7.34% 1.5% 0.64% 1.47% 2.32% 2.83% 2.33%
2026/10/06 7.42% 35.1% 2.39% 7.99% 2.53% 1.27% 1.18% 4.5% 2.6% 3.15%
2026/10/07 9.21% 36.9% 1.59% 9.61% 2.04% 0.32% 0.48% 2.98% 3.01% 2.52%
2026/10/08 7.68% 32.06% 1.81% 9.17% 2.19% 1.51% 0.84% 4.27% 3.24% 4.13%
2026/10/09 4.81% 28.34% 1.94% 9.14% 1.96% 2.38% 1.26% 3.6% 3.3% 3.3%
2026/10/10 4.96% 23.86% 4.81% 9.88% 2.49% 3.44% 0.93% 3.83% 3.37% 3.01%
2026/10/11 4.33% 20.32% 5.16% 12.01% 2.34% 5.12% 0.79% 3.69% 3.66% 2.19%
2026/10/12 4.52% 19.51% 4.34% 11.98% 2.33% 4.13% 0.73% 3.22% 3.75% 2.14%
2026/10/13 9.41% 27.62% 3.79% 10.18% 2.02% 1.79% 0.84% 2.56% 2.85% 1.93%
2026/10/14 8.54% 29.68% 3.63% 8.22% 1.59% 1.29% 0.83% 3.84% 2.69% 2.34%
2026/10/15 11.77% 28.39% 1.51% 8.37% 1.78% 1.19% 0.95% 5.86% 2.34% 2.41%
2026/10/16 21.58% 22.98% 2.68% 8.14% 1.83% 0.29% 1.28% 6.3% 2.33% 0.76%
2026/10/17 14.76% 28.39% 2.06% 9.2% 2.4% 0.61% 1.03% 12.8% 1.78% 0.6%
2026/10/18 18.28% 22.42% 4.33% 9.68% 2.73% 1.21% 0.85% 13.78% 1.76% 1.5%
2026/10/19 18.44% 24.32% 7.4% 8.92% 2.51% 0.43% 1.14% 5.03% 2% 1.57%
2026/10/20 14.12% 23.81% 5.45% 11.59% 1.51% 0.62% 1.46% 11.38% 2.06% 1.34%
2026/10/21 16.01% 28.71% 3.64% 7.88% 1.66% 0.66% 2.63% 9.45% 2.19% 1.95%
2026/10/22 13.54% 23.98% 6.11% 8.17% 3.57% 0.81% 3.34% 9.57% 2.14% 1.55%
2026/10/23 12.56% 22.24% 5.99% 8.74% 3.47% 1.29% 2.3% 8.26% 2.36% 1.67%
2026/10/24 13.75% 17.78% 7.17% 7.99% 4.27% 4.39% 2.26% 7.97% 1.92% 3.63%
2026/10/25 14.93% 17% 6.15% 7.65% 5.95% 4.44% 3.05% 8.97% 2.05% 3.43%
2026/10/26 17.59% 15.46% 5.59% 8.99% 3.85% 2.23% 3.25% 2.57% 2.49% 3.63%
2026/10/27 16.36% 14.72% 6.08% 9.49% 3.21% 1.15% 3.94% 1.9% 2.71% 3.66%
2026/10/28 17.49% 13.45% 5.22% 9.91% 2.76% 0.54% 2.48% 1.88% 2.78% 3.91%
2026/10/29 16.88% 11.25% 6.36% 8.4% 3.87% 2.82% 3.65% 3.98% 2.96% 3.25%
2026/10/30 16.76% 12.37% 4.59% 8.66% 4.31% 0.89% 3.26% 5.16% 2.62% 2.95%
2026/10/31 19.97% 13.59% 9.18% 7.66% 4.53% 3.53% 3.14% 3.13% 2.58% 2.02%
  • plus500.com
  • trading212.com
  • cmcmarkets.com
  • hl.co.uk
  • ig.com
  • ishares.com
  • etoro.com
  • capital.com
  • bullionbypost.co.uk
  • fortrade.com

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In October 2026, Trading212.com led PPC spend, peaking early, then declining. Plus500.com saw a mid-month surge, while CMCMarkets.com and HL.co.uk showed steady growth. The month ended with Trading212.com maintaining dominance.

Market Exposure

Competitor Count for UK Finance Investing

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

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Competitor Count - Last month
Competitor Count - Last month
Date Competitor Count
2026/10/01 353
2026/10/02 345
2026/10/03 344
2026/10/04 351
2026/10/05 353
2026/10/06 337
2026/10/07 338
2026/10/08 342
2026/10/09 343
2026/10/10 342
2026/10/11 337
2026/10/12 341
2026/10/13 357
2026/10/14 367
2026/10/15 357
2026/10/16 351
2026/10/17 356
2026/10/18 357
2026/10/19 357
2026/10/20 362
2026/10/21 355
2026/10/22 351
2026/10/23 354
2026/10/24 390
2026/10/25 388
2026/10/26 395
2026/10/27 391
2026/10/28 402
2026/10/29 387
2026/10/30 392
2026/10/31 374

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October saw a dynamic shift in advertisers, starting at 353 and peaking at 402. The month concluded with a slight dip to 374, showcasing a vibrant advertising landscape.

Campaign Efficiency

Market Loss & Market Gains for UK Finance Investing

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

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Market Loss & Market Gains - Last month
Market Loss & Market Gains - Last month
Name Market Trend
plus500.com 6.9%
cmcmarkets.com 2.99%
capital.com 2.31%
ig.com 1.77%
etoro.com 1.32%
money.co.uk -1%
keycurrency.co.uk -1.23%
royalmint.com -1.29%
bullionbypost.co.uk -1.86%
trading212.com -10.34%

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In the past month, plus500.com surged with a 6.90% click share increase, while trading212.com faced a significant drop of 10.34%.

Campaign Efficiency

UK Finance Investing Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

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Date plus500.com trading212.com cmcmarkets.com hl.co.uk ishares.com bullionbypost.co.uk capital.com ig.com fortrade.com keycurrency.co.uk
2026/10/01 13.87% 33.91% 1.33% 8.47% 1.21% 5.64% 1.89% 2.15% 2.39% 3.3%
2026/10/02 9.43% 35.99% 1.23% 6.51% 2.29% 4.9% 6.91% 3.3% 3.18% 3.26%
2026/10/03 6.03% 41.37% 2.38% 4.93% 2.72% 4.53% 1.94% 0.49% 4.01% 2.51%
2026/10/04 5.47% 39.74% 2.7% 4.68% 2.59% 3.94% 2.37% 0.36% 4.03% 3.31%
2026/10/05 5.7% 39.58% 2.86% 5.63% 0.82% 5.06% 1.52% 1.03% 2.49% 4.99%
2026/10/06 6.17% 39.07% 1.79% 6.06% 3.95% 4.45% 4.94% 1.31% 2.88% 3.85%
2026/10/07 7.63% 42.46% 1.02% 7.72% 0.45% 5.8% 2.21% 1.12% 2.22% 3.99%
2026/10/08 6.62% 36.02% 1.17% 7.87% 1.49% 6.24% 3.29% 1.15% 3.37% 3.38%
2026/10/09 4.36% 31.94% 1.33% 6.95% 3.69% 6% 2.54% 0.67% 3.03% 3.8%
2026/10/10 4.72% 28.38% 4.68% 7.57% 4.08% 6.29% 2.57% 0.92% 2.45% 3.65%
2026/10/11 3.83% 23.22% 5.15% 9.34% 6.45% 6.67% 2.62% 0.78% 1.92% 3.52%
2026/10/12 4.68% 23.85% 4.02% 9.1% 4.42% 6.86% 1.95% 0.93% 2.35% 4.15%
2026/10/13 8.76% 29.75% 5.14% 7.88% 1.92% 5.63% 1.58% 0.75% 1.8% 3.38%
2026/10/14 7.4% 33.28% 3.36% 6.55% 1.56% 4.49% 3.27% 0.56% 1.89% 4.4%
2026/10/15 11.38% 31.84% 1.11% 5.66% 2.07% 4.2% 5.74% 0.63% 2.19% 4.26%
2026/10/16 22.07% 26.62% 2.43% 5.8% 0.38% 4.13% 6.34% 0.66% 0.44% 3.98%
2026/10/17 14.14% 32.64% 1.77% 5.68% 0.75% 3.08% 13.77% 1.19% 0.43% 2.85%
2026/10/18 18.86% 23.65% 4.73% 6.57% 1.33% 2.74% 13.59% 1.56% 1.17% 2.85%
2026/10/19 19.61% 26.7% 8.4% 6.4% 0.47% 3.63% 4.68% 1.21% 1.46% 3.37%
2026/10/20 13.78% 25.76% 5.62% 7.9% 0.74% 3.52% 12.96% 0.6% 1.15% 2.8%
2026/10/21 15.88% 29.99% 3.56% 5.86% 0.71% 3.69% 11.29% 0.71% 1.54% 2.89%
2026/10/22 12.66% 27.56% 6.38% 6.25% 0.99% 3.63% 9.96% 1.89% 1.65% 2.86%
2026/10/23 11.46% 25.85% 6.9% 4.91% 2.38% 3.86% 9.64% 1.76% 1.4% 3.18%
2026/10/24 13.15% 17.24% 7.58% 5.59% 7.46% 3.05% 8.08% 2.67% 3.43% 1.71%
2026/10/25 15.18% 15.95% 5.56% 5.09% 6.89% 3.18% 9.98% 4.95% 4.47% 0.85%
2026/10/26 17.74% 15.47% 5.66% 7.03% 2.97% 3.99% 2.67% 2.67% 4.17% 1.77%
2026/10/27 16.88% 15.53% 6.14% 7.2% 1.74% 4.72% 2.17% 2.44% 3.16% 1.59%
2026/10/28 17.07% 14.58% 4.82% 7.19% 0.7% 4.68% 1.84% 1.74% 3.81% 1.93%
2026/10/29 16.44% 13.27% 6.77% 6.35% 3.96% 5.06% 3.66% 2.16% 3.5% 2.48%
2026/10/30 15.56% 13.11% 4.42% 6.21% 1.05% 4.29% 5.48% 3.82% 3.65% 3.22%
2026/10/31 21.51% 13.41% 9.38% 6.01% 5.71% 4.17% 3.72% 3.46% 1.89% 1.62%
  • plus500.com
  • trading212.com
  • cmcmarkets.com
  • hl.co.uk
  • ishares.com
  • bullionbypost.co.uk
  • capital.com
  • ig.com
  • fortrade.com
  • keycurrency.co.uk

Copyright © Adthena. All rights reserved.

In October 2026, Trading212.com led with fluctuating impressions, peaking early. Plus500.com surged mid-month, while CMCMarkets.com and Capital.com showed varied trends. The month concluded with Trading212.com maintaining dominance.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for UK Finance Investing

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

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Google Text Ad Copy Insights & Creative Trends for UK Finance Investing - Last month
  1. 1
    2026 CFDs: Capital.com - Not every market needs a move https://www.capital.com

    Stepping back is a strategy. 65% of retail CFD accounts lose money.

  2. 2
    UK 100 Trading with CMC - UK 100: 0.5pt Spreads https://www.cmcmarkets.com

    69% of retail CFD accounts lose money. 50% off spreads on UK 100, GBP/USD & UK Gilt Cash.

  3. 3
    Use our free trading simulator - Learn to trade online for free https://dlp.fortrade.com › online_trading › simulator

    Practice real trading in real time - at no risk. 70% of retail CFD accounts lose money

  4. 4
    FTSE All-World - FTSE All World Investing https://www.ishares.com › isharesuk › ftse_all-world

    Discover FTSE All-World investing with iShares ETFs. Capital at risk.

  5. 5
    Trade FTSE100 with Trading 212 | Trade from just £1 https://www.trading212.com › ftse100

    Trade 9,000+ CFDs, incl. FTSE100. 74% of retail CFD accounts lose money. Other fees apply.

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In the competitive world of finance, Capital.com emphasizes strategic patience, while CMC Markets offers enticing spreads. Fortrade provides risk-free learning, iShares promotes global ETF investing, and Trading 212 highlights low-cost trading. Each ad uniquely addresses investor needs, balancing opportunity with risk awareness.

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See this data specific to your brand performance

The data on this page is just a sample of the billions of data points we hold at Adthena. The insights generated by Ask Arlo, leverage real-time GenAI to answer questions about your search data.

Our search consultants can introduce you to Whole Market View data that is specific to your organization, based on the size of the relevant search term and competitor universe, and the locations that you need monitoring.

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