UK Finance Investing - PPC Market Share Analysis June 2026

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the UK Investing category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Investing – UK

Google AI Overview visibility for Finance Investing UK

See how often AIOs appear and how search intent is distributed across buying signals.

AIO Frequency

How often a Google AI overview appears on search terms relevant to this category.

Frequency Percentage
Frequency 34.260279932
65.739720068
34%

Complex Query Frequency

A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.

Frequency Percentage
Frequency 48
52
48%

Search Intent Distribution

Breakdown of search queries by their underlying goal.

Intent Distribution
Investigational 25%
Transactional 4%
Navigational 5%
Seasonal 0%
Local 0%
Problem Solving 9%

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Market Exposure

Share of Clicks for top 10 UK Finance Investing brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

Share of Clicks - Last month
Share of Clicks - Last month
Domain Share of clicks
hl.co.uk 14.02
bullionbypost.co.uk 10.68
money.co.uk 10.17
chase.co.uk 6.71
royalmint.com 4.07
marcus.co.uk 2.59
vanguardinvestor.co.uk 2.4
barclays.co.uk 2.2
lloydsbank.com 2.18
flagstoneim.com 2
others 42.98
  • hl.co.uk - 14.02%
  • bullionbypost.co.uk - 10.68%
  • money.co.uk - 10.17%
  • chase.co.uk - 6.71%
  • royalmint.com - 4.07%
  • marcus.co.uk - 2.59%
  • vanguardinvestor.co.uk - 2.4%
  • barclays.co.uk - 2.2%
  • lloydsbank.com - 2.18%
  • flagstoneim.com - 2%
  • others - 42.98%

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In the PPC landscape, ‘hl.co.uk’ leads with 14.02% click share, followed by ‘bullionbypost.co.uk’ at 10.68%. ‘Others’ dominate with 42.98%, highlighting diverse competition.

Market Exposure

Share of Spend for the top 10 UK Finance Investing brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

Share of Spend - Last Month
Share of Spend - Last Month
Date chase.co.uk ajbell.co.uk hl.co.uk bullionbypost.co.uk money.co.uk capital.com barclays.co.uk finder.com scottishfriendly.co.uk marcus.co.uk
2026/06/01 2.97% 3.28% 16.68% 2.57% 9.57% 10.78% 1.33% 6.44% 1.85% 0.89%
2026/06/02 3.4% 4.57% 18.48% 2.58% 11.66% 6.93% 1.32% 3.94% 2.89% 1.17%
2026/06/03 3.29% 3.09% 19.04% 2.61% 9.18% 4.41% 3.37% 4.93% 3.04% 2.18%
2026/06/04 2.86% 3.55% 27.35% 2.18% 10.8% 9.42% 1.89% 5.18% 2.46% 0.98%
2026/06/05 2.97% 3.33% 28.83% 2.05% 10.68% 6.96% 1.68% 4.52% 2.9% 1.1%
2026/06/06 2.74% 3.53% 32.59% 1.97% 9.75% 3.49% 1.35% 6.03% 2.08% 0.84%
2026/06/07 2.36% 4.17% 37.75% 1.56% 8.58% 2.95% 1.15% 4.68% 1.72% 0.57%
2026/06/08 2.83% 4.45% 31.37% 2.12% 8.43% 3.55% 1.82% 3.75% 2.3% 1.94%
2026/06/09 2.99% 4.59% 33% 2.56% 8.72% 3.42% 2.21% 2.99% 2.33% 1.83%
2026/06/10 3.07% 4.63% 29.7% 3.09% 7.82% 5.25% 2.05% 2.2% 1.69% 2.25%
2026/06/11 3.67% 5.13% 23.48% 3.42% 7.14% 7.1% 2.05% 2.81% 2.59% 2.8%
2026/06/12 11.02% 3.12% 17.86% 3.56% 7.77% 7.56% 1.54% 2.7% 3.15% 2.54%
2026/06/13 10.87% 3.33% 18.89% 3.77% 6.46% 5.84% 1.71% 3% 3.01% 2.27%
2026/06/14 9.89% 3.26% 15.41% 3.63% 6.43% 5% 1.54% 3.47% 2.98% 2.67%
2026/06/15 10.08% 4.08% 15.53% 4.25% 5.02% 5.62% 2.41% 2.3% 3.01% 3.41%
2026/06/16 10.27% 4.17% 13.11% 4.2% 5.13% 5.87% 2.05% 2.08% 2.23% 3.9%
2026/06/17 10.59% 3.95% 17.13% 4.27% 3.86% 4.21% 2.2% 2.76% 2.92% 3.11%
2026/06/18 7.18% 3.43% 17.69% 3.79% 3.26% 4.1% 1.76% 4.16% 2.43% 3.6%
2026/06/19 5.34% 3.78% 13.42% 4.33% 4.48% 1.36% 3% 3.01% 3.5% 3.57%
2026/06/20 4.63% 3.25% 9.82% 3.15% 5.63% 4.09% 3.45% 3.41% 4% 2.21%
2026/06/21 4.54% 3.73% 11.91% 3.57% 5.39% 4.15% 3.32% 3.06% 3.11% 3.01%
2026/06/22 5.33% 3.77% 11.8% 4.85% 6.9% 2.66% 3.83% 2.15% 3.3% 2.48%
2026/06/23 6.05% 5.81% 10.38% 5.14% 6.62% 4.44% 4.16% 2.65% 2.93% 2.43%
2026/06/24 5.88% 4.72% 5.79% 5.28% 6.21% 6.84% 2.36% 4.16% 3.36% 2.57%
2026/06/25 6.84% 5.75% 6.55% 5.97% 6.08% 3.58% 2.53% 2.15% 3.41% 2.16%
2026/06/26 5.11% 4.66% 6.13% 5.25% 4.73% 4.04% 2.05% 1.17% 2.26% 0.74%
2026/06/27 5.91% 5.1% 6.74% 4.74% 4.2% 0.75% 2.72% 3.22% 3.21% 1.37%
2026/06/28 5.08% 6.4% 6.5% 3.86% 3.4% 3.51% 3.08% 4.85% 2.63% 1.15%
2026/06/29 7.09% 6.79% 8.14% 4.73% 3.35% 5.34% 3.63% 3.46% 2.62% 1.62%
2026/06/30 7.53% 6.57% 6.27% 5.96% 5.19% 3.75% 3.05% 3.03% 2.38% 1.56%
  • chase.co.uk
  • ajbell.co.uk
  • hl.co.uk
  • bullionbypost.co.uk
  • money.co.uk
  • capital.com
  • barclays.co.uk
  • finder.com
  • scottishfriendly.co.uk
  • marcus.co.uk

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In June 2026, PPC spend share fluctuated significantly. Chase.co.uk saw a dramatic rise mid-month, peaking at 11.02% on June 12. Meanwhile, hl.co.uk started strong but declined, ending at 6.27%. Overall, the month concluded with varied performances across domains.

Market Exposure

Competitor Count for UK Finance Investing

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

Competitor Count - Last month
Competitor Count - Last month
Date Competitor Count
2026/06/01 498
2026/06/02 490
2026/06/03 488
2026/06/04 482
2026/06/05 483
2026/06/06 472
2026/06/07 473
2026/06/08 475
2026/06/09 455
2026/06/10 460
2026/06/11 453
2026/06/12 453
2026/06/13 435
2026/06/14 435
2026/06/15 432
2026/06/16 429
2026/06/17 423
2026/06/18 420
2026/06/19 405
2026/06/20 398
2026/06/21 395
2026/06/22 404
2026/06/23 402
2026/06/24 416
2026/06/25 401
2026/06/26 402
2026/06/27 403
2026/06/28 396
2026/06/29 400
2026/06/30 397

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June saw a steady decline in distinct advertisers, starting at 498 and ending at 397. Mid-month, numbers dipped to 395, with a brief recovery to 416 before closing lower.

Campaign Efficiency

Market Loss & Market Gains for UK Finance Investing

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

Market Loss & Market Gains - Last month
Market Loss & Market Gains - Last month
Name Market Trend
bullionbypost.co.uk 5.99%
lloydsbank.com 2.15%
wesleyan.co.uk 1.63%
royalmint.com 1.51%
goldmansachs.com 1.41%
ft.com -0.75%
ecology.co.uk -0.79%
capital.com -0.91%
money.co.uk -5.09%
hl.co.uk -13.59%

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Bullionbypost.co.uk surged by 5.99%, while hl.co.uk plummeted by 13.59%, showcasing dynamic shifts in click share.

Campaign Efficiency

UK Finance Investing Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

Date bullionbypost.co.uk chase.co.uk torfx.com money.co.uk keycurrency.co.uk goldmansachs.com hl.co.uk marcus.co.uk finder.com capital.com
2026/06/01 4.4% 4.25% 1.53% 11.84% 3.33% 0.52% 12.58% 1.52% 4.84% 7.09%
2026/06/02 4.92% 4.55% 1.66% 13.49% 2.26% 0.53% 12.92% 1.74% 2.9% 5.57%
2026/06/03 4.94% 4.28% 4.37% 10.32% 2% 0.32% 14.1% 3.25% 3.57% 3.57%
2026/06/04 3.81% 3.6% 1.41% 11.87% 2.47% 1.05% 19.26% 1.39% 4.23% 14.02%
2026/06/05 3.7% 3.87% 1% 12.36% 2.77% 1.34% 21.1% 1.57% 3.39% 8.05%
2026/06/06 3.58% 3.54% 0.94% 11.04% 1.85% 0.91% 25.53% 1.15% 4.91% 2.31%
2026/06/07 2.97% 3.21% 0.9% 10.13% 1.84% 1.37% 31.05% 0.82% 4.75% 1.95%
2026/06/08 3.74% 3.59% 1.04% 9.69% 3.34% 5.3% 24.51% 2.6% 2.93% 2.25%
2026/06/09 4.95% 3.85% 1.21% 10.57% 2.96% 0.32% 25.68% 2.65% 1.93% 2.06%
2026/06/10 5.96% 4.04% 3.66% 9.57% 2.92% 0.71% 22.06% 3.18% 1.18% 3.68%
2026/06/11 6.4% 7.31% 2.9% 8.52% 2.07% 0.55% 16.26% 3.9% 2.07% 4.92%
2026/06/12 6.93% 16.37% 4.21% 9.02% 2.32% 0.83% 10.54% 3.47% 1.94% 5.48%
2026/06/13 7.36% 14.64% 2.11% 7.48% 1.82% 1.72% 11.48% 3.19% 2.2% 4.44%
2026/06/14 6.91% 12.93% 1.72% 7.03% 1.65% 3.03% 8.8% 3.59% 2.73% 3.47%
2026/06/15 8.43% 13.56% 2.77% 5.96% 1.32% 1.58% 8.56% 4.76% 1.74% 4.09%
2026/06/16 7.96% 13.07% 6.17% 5.71% 2.59% 0.4% 7.57% 5.06% 1.33% 3.59%
2026/06/17 8.1% 13.3% 4.99% 4.4% 3.89% 0.34% 11.13% 4.35% 2.24% 2.4%
2026/06/18 7.59% 8.41% 4.87% 3.71% 3.34% 1.45% 10.83% 5% 3.01% 4.03%
2026/06/19 8.36% 6.06% 5.06% 5.04% 3.96% 0.73% 8.09% 4.86% 2.42% 0.5%
2026/06/20 6.04% 5.16% 3.97% 5.58% 3.09% 0.36% 5.86% 3.16% 2.43% 2.35%
2026/06/21 6.58% 4.84% 2.16% 5.39% 2.97% 9.04% 6.92% 3.99% 2.18% 3.17%
2026/06/22 9.72% 6.15% 1.63% 7.56% 3.13% 1.44% 7.58% 3.4% 1.67% 1.31%
2026/06/23 10.19% 6.93% 2.47% 7.23% 2.69% 0.47% 6.68% 3.34% 2.01% 3.07%
2026/06/24 9.01% 5.7% 2.49% 5.59% 2.65% 7.1% 2.87% 3.13% 3.57% 3.41%
2026/06/25 11.16% 7.56% 2.45% 6.59% 3.57% 2.16% 3.91% 2.89% 1.42% 1.55%
2026/06/26 9.4% 5.06% 0.78% 4.65% 1.38% 9% 3.2% 0.91% 0.53% 2.08%
2026/06/27 8.76% 6.39% 0.9% 4.17% 1.69% 11.5% 3.54% 1.82% 2.33% 0.26%
2026/06/28 7.14% 5.55% 0.92% 3.3% 1.58% 19.87% 3.58% 1.46% 3.82% 2.49%
2026/06/29 9.02% 7.96% 4.9% 3.49% 2.13% 3.62% 4.18% 2.08% 2.66% 4.99%
2026/06/30 11.83% 8.82% 5.78% 5.39% 4.17% 3.02% 3.02% 2.16% 2.01% 1.55%
  • bullionbypost.co.uk
  • chase.co.uk
  • torfx.com
  • money.co.uk
  • keycurrency.co.uk
  • goldmansachs.com
  • hl.co.uk
  • marcus.co.uk
  • finder.com
  • capital.com

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In June 2026, PPC impressions fluctuated significantly. Bullionbypost.co.uk saw a steady rise, peaking at 11.83%. Chase.co.uk experienced a mid-month spike, reaching 16.37%. Torfx.com had a modest increase, ending at 5.78%. Money.co.uk’s share declined, finishing at 5.39%. Keycurrency.co.uk remained stable, closing at 4.17%. Goldmansachs.com had a late surge, peaking at 19.87%. Hl.co.uk’s share decreased, ending at 3.02%. Marcus.co.uk showed minor fluctuations, closing at 2.16%. Finder.com remained consistent, finishing at 2.01%. Capital.com experienced volatility, ending at 1.55%.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for UK Finance Investing

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

Google Text Ad Copy Insights & Creative Trends for UK Finance Investing - Last month
  1. 1
    2026 CFDs: Capital.com - Knowing when not to act https://www.capital.com

    Stepping back is a strategy. 61% of retail CFD accounts lose money.

  2. 2
    4.5% AER variable for a year - Your boosted rate is ready https://www.chase.co.uk

    4.41% gross, exclusive to new customers for your first 31 days. T&Cs apply. Start saving with as little as you like, and deposit up to £3m.

  3. 3
    Goldman Sachs - Viewpoints on the Market https://www.goldmansachs.com

    Analysis and perspectives on European markets and economies from across Goldman Sachs

  4. 4
    Large Money Transfers £5,000+ - Best Euro to Pound Rate Today? https://www.keycurrency.co.uk › great-rates › euro-pound

    British Co. Trusted & Helpful Service. Excellent Rates & No Bank Fees. Get a Quote Today.

  5. 5
    Compare Lloyds Bank ISAs - Lloyds 1yr Fixed Rate Cash ISA https://www.lloydsbank.com

    Earn 4.55% AER/Tax-Free Fixed Interest After 1 Year with Lloyds. Open with £500+

Copyright © Adthena. All rights reserved.

In the competitive world of finance, Capital.com emphasizes strategic restraint, while Chase entices with a 4.5% AER for new savers. Goldman Sachs offers market insights, Key Currency promises excellent rates for large transfers, and Lloyds Bank highlights a 4.55% fixed-rate ISA.

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