Adthena AIO Impact Index

We monitor millions of search results to give you a clear picture of how AI is changing the landscape. We look at two main metrics:

1. AIO Frequency: The weighted percentage of SERP indexes where an AI Overview (AIO) appeared.
2. AIO Ad Penetration: The weighted percentage of those AI Overviews that contained sponsored content.

The AIO Impact Index is updated daily. Users in the US, UK, and AU markets can view fresh insights based on the previous day’s search activity every 24 hours.

We define an ad as any sponsored result that appears specifically within the AI Overview module. This includes:

• Ads visible within the initial AI Overview module.
• Sponsored results that appear once the AI Overview is expanded.

The Adthena AIO Impact Index helps you align your budget with the evolving search landscape in the US, UK, and AU. By monitoring regional AI frequency, you can anticipate organic traffic shifts and proactively move budget into paid search to bypass AI modules where visibility is being cannibalized. High ad penetration data justifies a “paid-first” strategy in specific markets, ensuring you invest where ads are most likely to appear within the AI ecosystem.

To master the AI-driven search landscape, you need to look through three distinct lenses. Here is how to turn Adthena’s data into a strategic roadmap:

1. Contextualize with the Macro view (AI Impact Index)

• The Data: A global “weather report” tracking AI Overview volume across the entire ecosystem.
• The Action: Use this to standardize your reporting. When performance fluctuates, check the Index first. It helps you distinguish between a brand-specific issue and a global “dialing up” of AI by Google, allowing you to provide stakeholders with clarity instead of panic.

2. Defend your vertical with the industry layer (Market Share Reports)

• The Data: Deep-dive insights into how AIOs are disrupting specific sectors like Finance, Retail, or Travel.
• The Action: Use this to identify industry threats. Layer in these reports to see if a specific competitor is aggressively capturing AIO citations or if “Comparison AI” is displacing traditional listings in your neighborhood.

3. Audit your brand with the Micro View (Domain Search Bar)

• The Data: A real-time pulse on your specific domain’s AI footprint.
• The Action: Use this for immediate gap analysis. Use the search bar on our homepage to identify your “Citation Gap” – those critical instances where you rank #1 traditionally but are being ignored by the AI summary – and prioritize those pages for optimization.

You receive a “Whole Market View” that Google’s standard Auction Insights cannot provide – showing you exactly who is winning the Generative SERP and what you need to change in your bidding or ad copy to win it back.