Share of Clicks for top 10 UK Energy, Utilities & Waste Energy Efficiency brands
Here are the Top 10 competitors in the industry by Share of Clicks for the last month.
| Domain | Share of clicks |
|---|---|
| britishgas.co.uk | 27.62 |
| octopus.energy | 7.17 |
| uswitch.com | 4.54 |
| airahome.com | 3.39 |
| boxt.co.uk | 2.63 |
| hivehome.com | 2.54 |
| pimlicoplumbers.com | 2.29 |
| eonnext.com | 2.13 |
| vaillant.co.uk | 2.13 |
| energyperformancecertificates.co.uk | 2.09 |
| others | 43.47 |
- britishgas.co.uk - 27.62%
- octopus.energy - 7.17%
- uswitch.com - 4.54%
- airahome.com - 3.39%
- boxt.co.uk - 2.63%
- hivehome.com - 2.54%
- pimlicoplumbers.com - 2.29%
- eonnext.com - 2.13%
- vaillant.co.uk - 2.13%
- energyperformancecertificates.co.uk - 2.09%
- others - 43.47%
Copyright © Adthena. All rights reserved.
British Gas leads with 27.62% click share, followed by Octopus Energy at 7.17%. ‘Others’ dominate with 43.47%, highlighting diverse competition.
Share of Spend for the top 10 UK Energy, Utilities & Waste Energy Efficiency brands
Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month.
| Date | britishgas.co.uk | octopus.energy | eonnext.com | uswitch.com | boxt.co.uk | energyperformancecertificates.co.uk | edfenergy.com | pimlicoplumbers.com | scottishpower.co.uk | airahome.com |
|---|---|---|---|---|---|---|---|---|---|---|
| 2026/02/01 | 20.7% | 7.88% | 4.03% | 5.37% | 2.76% | 2.19% | 2.98% | 1.73% | 3.99% | 4.97% |
| 2026/02/02 | 20.3% | 8.09% | 2.76% | 6.31% | 1.96% | 2.99% | 2.99% | 2.48% | 3.34% | 3.8% |
| 2026/02/03 | 17.36% | 8.27% | 3.41% | 6.08% | 2.56% | 3.11% | 1.86% | 2.42% | 2.06% | 4.72% |
| 2026/02/04 | 19.08% | 7.07% | 3.91% | 7.06% | 2.4% | 3.8% | 1.72% | 3.17% | 2.25% | 4.44% |
| 2026/02/05 | 19.44% | 9.03% | 3.63% | 7.18% | 1.92% | 3.49% | 2.85% | 2.97% | 2.23% | 4.78% |
| 2026/02/06 | 20.12% | 9.17% | 3.09% | 5.67% | 2.51% | 2.69% | 2.96% | 3.19% | 3.09% | 4.12% |
| 2026/02/07 | 20.02% | 8.36% | 3.75% | 5.04% | 1.96% | 1.25% | 3.65% | 2.23% | 4.24% | 5.15% |
| 2026/02/08 | 21.71% | 8.12% | 4.86% | 5.37% | 3.33% | 1.71% | 3.02% | 1.77% | 4.02% | 4.9% |
| 2026/02/09 | 19.2% | 8.3% | 4.11% | 5.75% | 2% | 3.22% | 2.28% | 2.72% | 3.49% | 5.08% |
| 2026/02/10 | 20.3% | 6.68% | 4.41% | 6.15% | 1.95% | 2.34% | 2.74% | 2.7% | 3.57% | 4.7% |
| 2026/02/11 | 20.68% | 8.08% | 3.71% | 5.04% | 2.32% | 2.37% | 2.45% | 3.54% | 3.42% | 5.29% |
| 2026/02/12 | 21.33% | 6.32% | 4.17% | 6.21% | 2.86% | 2.03% | 2.58% | 2.99% | 3.64% | 5.38% |
| 2026/02/13 | 20% | 9.14% | 3.08% | 5.64% | 2.49% | 2.68% | 2.94% | 3.17% | 3.07% | 4.1% |
| 2026/02/14 | 19.97% | 8.34% | 3.74% | 5.03% | 1.96% | 1.25% | 3.64% | 2.22% | 4.23% | 5.15% |
| 2026/02/15 | 21.56% | 8.07% | 4.82% | 5.33% | 3.3% | 1.69% | 3% | 1.76% | 3.99% | 4.88% |
| 2026/02/16 | 19.09% | 8.25% | 4.09% | 5.72% | 1.99% | 3.2% | 2.27% | 2.71% | 3.47% | 5.05% |
| 2026/02/17 | 22.85% | 7.87% | 3.2% | 5.03% | 2.94% | 2.4% | 1.39% | 2.21% | 2.67% | 1.7% |
| 2026/02/18 | 22.01% | 9.1% | 3.53% | 5.84% | 2.34% | 2.27% | 1.23% | 2.54% | 2.99% | 2.02% |
| 2026/02/19 | 22.6% | 8.2% | 4.18% | 5.34% | 2.44% | 3.43% | 2.17% | 2.5% | 3.27% | 2.56% |
| 2026/02/20 | 23.81% | 7.12% | 5.17% | 5.07% | 1.89% | 2.01% | 1.5% | 2.51% | 4.53% | 1.3% |
| 2026/02/21 | 24.03% | 10% | 5.03% | 5.57% | 2.17% | 2.64% | 1.61% | 1.48% | 4.39% | 3.12% |
| 2026/02/22 | 23.81% | 7.77% | 5.94% | 5.68% | 3.71% | 3.76% | 1.9% | 1.78% | 3.45% | 0.71% |
| 2026/02/23 | 23.47% | 8.75% | 4.54% | 5.8% | 2.63% | 1.99% | 2.29% | 2.82% | 3.63% | 0.83% |
| 2026/02/24 | 25.05% | 8.25% | 4.34% | 6.55% | 2.61% | 2.4% | 2.41% | 2.24% | 3.21% | 0.56% |
| 2026/02/25 | 25.68% | 7.4% | 4.09% | 5.71% | 3.79% | 1.98% | 2.88% | 2.79% | 3.45% | 1.14% |
| 2026/02/26 | 26.14% | 7.87% | 4.37% | 5.98% | 3.7% | 2.57% | 2.57% | 1.2% | 3.53% | 1.45% |
| 2026/02/27 | 24.4% | 8.83% | 4.24% | 6.03% | 4.16% | 2.69% | 2.12% | 1.38% | 2.06% | 1.32% |
| 2026/02/28 | 24.09% | 8.48% | 6.49% | 5.58% | 4% | 3.45% | 2.62% | 1.72% | 1.18% | 0.87% |
- britishgas.co.uk
- octopus.energy
- eonnext.com
- uswitch.com
- boxt.co.uk
- energyperformancecertificates.co.uk
- edfenergy.com
- pimlicoplumbers.com
- scottishpower.co.uk
- airahome.com
Copyright © Adthena. All rights reserved.
In February 2026, British Gas led PPC spend, peaking at 26.14% on the 26th. Octopus Energy fluctuated, ending at 8.48%. E.ON Next and Uswitch showed steady growth, while Aira Home’s spend declined sharply.
Competitor Count for UK Energy, Utilities & Waste Energy Efficiency
Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month.
| Date | Competitor Count |
|---|---|
| 2026/02/01 | 446 |
| 2026/02/02 | 458 |
| 2026/02/03 | 473 |
| 2026/02/04 | 471 |
| 2026/02/05 | 462 |
| 2026/02/06 | 470 |
| 2026/02/07 | 443 |
| 2026/02/08 | 445 |
| 2026/02/09 | 470 |
| 2026/02/10 | 454 |
| 2026/02/11 | 480 |
| 2026/02/12 | 451 |
| 2026/02/13 | 470 |
| 2026/02/14 | 443 |
| 2026/02/15 | 445 |
| 2026/02/16 | 470 |
| 2026/02/17 | 382 |
| 2026/02/18 | 421 |
| 2026/02/19 | 403 |
| 2026/02/20 | 382 |
| 2026/02/21 | 363 |
| 2026/02/22 | 385 |
| 2026/02/23 | 416 |
| 2026/02/24 | 420 |
| 2026/02/25 | 415 |
| 2026/02/26 | 392 |
| 2026/02/27 | 383 |
| 2026/02/28 | 397 |
Copyright © Adthena. All rights reserved.
In February 2026, distinct advertisers peaked at 480 on the 11th, then gradually declined, ending at 397.
