Why is the AUS Finance Insurance July 2026 Report useful and how should I use it?

Why is the AUS Finance Insurance July 2026 Report useful? Imagine being able to instantly see your competitors Market Share, Share of Spend and their top performing ad copy so you can effectively benchmark your own performance. Adthena’s PPC Market Share reports provide an instant view of performance insights across hundreds of sub-industries – so you can do just that. How to use the AUS Finance Insurance July 2026 Report Think of these reports as a cheat sheet for your industry’s search landscape. Check out this short article for a breakdown of each report and how they can benefit your strategy.

How often is the data updated?

Data within the AUS Finance Insurance July 2026 Report is aggregated every month, highlighting the most significant changes from the previous period.

How does Adthena collect this data?

We use observed data from Google’s search results pages. With 20 million Google SERPs indexed per day. Adthena forms a global index of publicly available searches on Google. On top of observed data, our data science models and patented technology expand on the insights through estimated metrics like market share, share of spend, and more. We have 12 years of historical data across industries and our custom-built AI models learn from continuously updated data every day.

How accurate is the AUS Finance Insurance July 2026 Report?

The AUS Finance Insurance July 2026 Report is powered by Adthena’s Whole Market View, which is the patented technology that drives value for our 300 enterprise customers. Our unique approach to search intelligence ingests Google’s Keyword Planner into its learning models, providing a more accurate and up-to-date view of keyword data compared to traditional panel data methods. With daily data collection and updates, Adthena offers a closer-to-real-time view of the Google Ads auction, enabling timely insights and adjustments. Adthena focuses specifically on Google Ads, providing a deep dive into the channel and offering detailed insights into its workings. By processing 10 TB of new data daily and employing AI and machine learning models to analyze millions of Google Ads searches per second, Adthena provides a comprehensive and in-depth view of the competitive landscape. Learn more about our data. Learn more about our data accuracy

Does this include mobile, desktop and Google Shopping data?

Yes. The AUS Finance Insurance July 2026 Report aggregates data from across both device types and Google Shopping.

Who is this AUS Finance Insurance July 2026 Report for?

The AUS Finance Insurance July 2026 Report is for enterprise brands and agencies who want quick and high-level, historical benchmarks that are easily digestible and reveal insights, trends and market winners relevant to their own industry.

Ask Arlo leverages real-time GenAI to answer customers’ questions about their own search data and receive instant, tailored responses and reports directly within the Adthena platform. With millions of Google SERPs indexed every day, Arlo never misses a trick and makes sure you’re always up to date. Learn more about Ask Arlo.

AUS Finance Insurance - PPC Market Share Analysis July 2026

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the AUS Insurance category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Google AI Overview visibility for Finance Insurance AUS

See how often AIOs appear and how search intent is distributed across buying signals.

See more data

AIO Frequency

How often a Google AI overview appears on search terms relevant to this category.

Frequency	Percentage
Frequency	28.5672280403
	71.4327719597

28%

Complex Query Frequency

A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.

Frequency	Percentage
Frequency	51
	49

51%

Search Intent Distribution

Breakdown of search queries by their underlying goal.

Intent	Distribution
Investigational	15%
Transactional	17%
Navigational	5%
Seasonal	0%
Local	2%
Problem Solving	8%

Market Exposure

Share of Clicks for top 10 AUS Finance Insurance brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

See more data

Share of Clicks - Last month

Share of Clicks - Last month
Domain	Share of clicks
budgetdirect.com.au	20.67
aami.com.au	8.43
youi.com.au	7.52
comparethemarket.com.au	6.61
allianz.com.au	4.79
nrma.com.au	3.89
suncorp.com.au	3.26
bizcover.com.au	3.07
covermore.com.au	3
canstar.com.au	2.22
others	36.54

budgetdirect.com.au - 20.67%
aami.com.au - 8.43%
youi.com.au - 7.52%
comparethemarket.com.au - 6.61%
allianz.com.au - 4.79%
nrma.com.au - 3.89%
suncorp.com.au - 3.26%
bizcover.com.au - 3.07%
covermore.com.au - 3%
canstar.com.au - 2.22%
others - 36.54%

Budget Direct leads with 20.67% click share, followed by AAMI at 8.43%. Others collectively hold 36.54%, showcasing diverse competition.

Market Exposure

Share of Spend for the top 10 AUS Finance Insurance brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month.

See more data

Share of Spend - Last Month

Share of Spend - Last Month
Date	budgetdirect.com.au	youi.com.au	comparethemarket.com.au	aami.com.au	nrma.com.au	canstar.com.au	allianz.com.au	gio.com.au	suncorp.com.au	rollininsurance.com.au
2026/07/01	16.02%	11.51%	7.49%	10.3%	7.65%	3.36%	2.67%	2.43%	3.58%	1.19%
2026/07/02	20.1%	10.6%	11.84%	9%	7.18%	2.82%	2.11%	2.26%	2.68%	1.87%
2026/07/03	21.53%	9.1%	11.5%	8.53%	6.01%	2.43%	2.29%	2.09%	2.97%	2.19%
2026/07/04	21.71%	3.28%	10.52%	8.11%	6.71%	2.91%	2.7%	2.99%	2.51%	2.55%
2026/07/05	21.82%	2.67%	10.42%	9.43%	6.36%	4.17%	2.55%	2.11%	3.58%	2.74%
2026/07/06	21.75%	9.05%	9.04%	11.29%	5.46%	2.72%	2.48%	2.01%	2.87%	2.28%
2026/07/07	23.19%	8.62%	10.78%	10.03%	5.6%	2.39%	2.04%	2.3%	2.38%	3.01%
2026/07/08	23.82%	7.83%	10.42%	7.79%	5.12%	2.73%	2.34%	2.26%	2.6%	3.35%
2026/07/09	24.52%	7.97%	11.64%	6.32%	4.26%	1.96%	2.44%	2.93%	1.91%	3.32%
2026/07/10	23.52%	9.06%	10.7%	6.14%	4.23%	2.29%	2.54%	2.61%	3.15%	2.53%
2026/07/11	23.36%	4%	11.03%	7.24%	4.67%	2.54%	2.49%	2.72%	3.32%	2.46%
2026/07/12	21.4%	3.63%	10.48%	8.09%	6.59%	2.9%	2.46%	3.05%	3.22%	3.77%
2026/07/13	22.23%	11.31%	11.13%	7.61%	5.4%	2.65%	2.25%	2.43%	2.75%	2.81%
2026/07/14	21.68%	11.41%	9.45%	6.85%	5.65%	2.42%	2.51%	2.63%	2.43%	4.43%
2026/07/15	20.44%	12.38%	11.09%	6.61%	6.19%	2.69%	2.25%	2.5%	2.56%	3.36%
2026/07/16	19.39%	11.4%	9.94%	8.59%	5.34%	3.7%	3.25%	2.1%	2.69%	3.71%
2026/07/17	20.72%	10.72%	10.02%	8.15%	5.98%	3.98%	3.31%	2.84%	2.08%	3.86%
2026/07/18	23.06%	3.62%	8.84%	8.15%	8.09%	3.63%	2.54%	4.34%	3.06%	2.59%
2026/07/19	23.86%	3.4%	10.02%	6.99%	5.97%	3.09%	2.24%	4.04%	2.91%	4.6%
2026/07/20	25.5%	10.22%	8.99%	5.9%	7%	3.77%	3.17%	3.38%	1.88%	3.11%
2026/07/21	21.1%	11.26%	9.24%	6.7%	5.69%	2.39%	2.69%	2.68%	2.35%	4.68%
2026/07/22	23.95%	10.31%	9.7%	7.05%	5.33%	2.68%	2.65%	3.03%	2.08%	2.96%
2026/07/23	22.42%	10.82%	10.76%	7.27%	5.53%	2.69%	2.34%	2.56%	2.68%	3%
2026/07/24	22.57%	8.76%	10.05%	6.53%	4.98%	2.85%	3.19%	3.02%	2.17%	3.39%
2026/07/25	22.67%	8.28%	9.37%	7.25%	5.85%	2.7%	2.7%	2.94%	2.73%	3.24%
2026/07/26	22.87%	7.38%	8.85%	6.64%	5.83%	2.79%	2.9%	3.08%	2.67%	3.79%
2026/07/27	20.36%	11.12%	9.57%	8.39%	5.8%	3.38%	2.85%	2.91%	2.25%	3.49%
2026/07/28	21.27%	10.05%	11.12%	7.46%	5.92%	3.23%	2.88%	2.57%	2.81%	3.85%
2026/07/29	20.9%	10.63%	11.71%	8.69%	4.69%	2.61%	2.66%	2.35%	2.95%	3.46%
2026/07/30	19.83%	10.63%	10.13%	7.23%	6.08%	2.78%	3.34%	2.41%	2.76%	2.63%
2026/07/31	20.39%	10.58%	9.58%	8.29%	6.23%	3.24%	2.98%	2.81%	2.49%	2.14%

budgetdirect.com.au
youi.com.au
comparethemarket.com.au
aami.com.au
nrma.com.au
canstar.com.au
allianz.com.au
gio.com.au
suncorp.com.au
rollininsurance.com.au

In July 2026, Budget Direct led with a peak spend share of 25.50% on the 20th. Youi fluctuated, peaking at 12.38% on the 15th. Compare the Market maintained stability, while AAMI and NRMA showed moderate variations. Rollin Insurance saw a notable rise mid-month, ending at 2.14%.

Market Exposure

Competitor Count for AUS Finance Insurance

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month.

See more data

Competitor Count - Last month

Competitor Count - Last month
Date	Competitor Count
2026/07/01	266
2026/07/02	265
2026/07/03	256
2026/07/04	264
2026/07/05	265
2026/07/06	266
2026/07/07	263
2026/07/08	260
2026/07/09	251
2026/07/10	253
2026/07/11	251
2026/07/12	250
2026/07/13	251
2026/07/14	257
2026/07/15	253
2026/07/16	256
2026/07/17	250
2026/07/18	258
2026/07/19	259
2026/07/20	261
2026/07/21	257
2026/07/22	264
2026/07/23	267
2026/07/24	274
2026/07/25	277
2026/07/26	280
2026/07/27	274
2026/07/28	274
2026/07/29	258
2026/07/30	282
2026/07/31	276

July began with 266 advertisers, fluctuating slightly mid-month. A notable surge occurred late July, peaking at 282, concluding with 276 advertisers.

Campaign Efficiency

Market Loss & Market Gains for AUS Finance Insurance

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

See more data

Market Loss & Market Gains - Last month

Market Loss & Market Gains - Last month
Name	Market Trend
youi.com.au	0.86%
insureandgo.com.au	0.42%
tickinsurance.com.au	0.34%
nrma.com.au	0.34%
gio.com.au	0.22%
westpac.com.au	-0.23%
bingle.com.au	-0.28%
nab.com.au	-0.3%
qbe.com	-0.55%
aami.com.au	-0.73%

In the past month, youi.com.au surged by 0.86, while aami.com.au dropped by 0.73 in click share.

Campaign Efficiency

AUS Finance Insurance Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

See more data

Date	budgetdirect.com.au	aami.com.au	youi.com.au	comparethemarket.com.au	nrma.com.au	bizcover.com.au	canstar.com.au	allianz.com.au	covermore.com.au	qbe.com
2026/07/01	15.17%	8.11%	7.95%	6.18%	6.8%	6.45%	3.65%	3.1%	3.42%	1.82%
2026/07/02	17.77%	7.29%	9.42%	8.48%	5.84%	4.11%	2.97%	2.74%	3.24%	2.92%
2026/07/03	18.25%	7.2%	8.28%	7.98%	5.05%	3.87%	2.47%	3.06%	3.33%	2.93%
2026/07/04	18.95%	6.7%	1.61%	7.3%	5.49%	4.61%	2.7%	3.32%	3.45%	4.21%
2026/07/05	19.13%	7.68%	1.3%	7.32%	5.27%	2.76%	4.03%	3.18%	3.23%	5.3%
2026/07/06	19.3%	9.89%	6.13%	6.61%	4.72%	4.79%	2.68%	3.85%	3.05%	3.45%
2026/07/07	20.11%	9.86%	5.88%	7.58%	5.71%	2.94%	2.26%	2.95%	2.71%	3.78%
2026/07/08	20.75%	7.33%	6.62%	7.52%	4.52%	4.22%	2.61%	3.2%	2.78%	3.59%
2026/07/09	20.88%	4.99%	5.24%	8.1%	3.68%	2.65%	2.08%	3.33%	2.63%	6.06%
2026/07/10	20.78%	5.32%	6.29%	8.08%	3.88%	0.45%	2.53%	3.26%	3.5%	3.53%
2026/07/11	17.95%	5.56%	1.78%	7.67%	3.96%	4.77%	2.42%	3.32%	3.57%	3.74%
2026/07/12	17.88%	6.55%	1.69%	7.49%	6.13%	4.49%	2.82%	2.92%	3.1%	3.55%
2026/07/13	18.41%	6.64%	8.01%	8.14%	5.17%	4%	3.09%	2.93%	3.2%	2.23%
2026/07/14	17.86%	6.02%	9.24%	7.07%	4.74%	4.74%	2.7%	2.81%	3.12%	2.16%
2026/07/15	17.43%	5.72%	10.08%	8.29%	5.3%	3.08%	3.21%	2.43%	3.3%	2.99%
2026/07/16	16.04%	8.53%	9.52%	7.32%	4.45%	6.16%	3.9%	3.2%	2.73%	1.98%
2026/07/17	17.72%	7.12%	8.42%	7.75%	4.93%	2.4%	4.39%	3.4%	3.14%	2%
2026/07/18	18.45%	7.24%	2.01%	6.9%	6.58%	6.23%	4.1%	2.73%	3.47%	2.1%
2026/07/19	20.59%	6.11%	1.69%	7.58%	5.04%	2.95%	3.2%	2.72%	3.16%	3.84%
2026/07/20	20.92%	5.82%	8.33%	6.93%	5.67%	3.11%	4.11%	3.93%	2.83%	1.88%
2026/07/21	17.86%	6.02%	9.24%	7.07%	4.74%	4.74%	2.7%	2.81%	3.12%	2.16%
2026/07/22	20.58%	6.25%	7.95%	7.22%	4.42%	2.52%	2.9%	2.99%	3.74%	2.53%
2026/07/23	18.94%	6.56%	8.87%	7.94%	4.58%	4.41%	2.92%	2.88%	3.65%	2.36%
2026/07/24	18.64%	5.61%	6.57%	7.4%	4.13%	3.08%	2.98%	3.31%	3.75%	4.14%
2026/07/25	18.25%	6.07%	5.46%	7.16%	4.97%	5.69%	2.84%	2.84%	3.26%	3.93%
2026/07/26	18.55%	5.8%	4.98%	6.81%	5.04%	4.52%	2.95%	3.04%	3.27%	3.27%
2026/07/27	16.74%	7.4%	9.94%	7.05%	4.99%	4.89%	3.37%	3.31%	2.91%	1.67%
2026/07/28	18.3%	6.68%	7.97%	8.85%	4.84%	2.39%	3.36%	3.2%	3.27%	2.12%
2026/07/29	17.5%	7.28%	8.46%	8.86%	4.13%	1.38%	2.47%	3.41%	2.84%	2.86%
2026/07/30	16.58%	6.23%	8.44%	7.68%	5.57%	3.98%	2.79%	3.48%	3.03%	2.09%
2026/07/31	17.04%	8.48%	7.8%	7.42%	5.18%	4.44%	3.3%	3.24%	3%	2.13%

budgetdirect.com.au
aami.com.au
youi.com.au
comparethemarket.com.au
nrma.com.au
bizcover.com.au
canstar.com.au
allianz.com.au
covermore.com.au
qbe.com

Budget Direct’s impression share rose steadily, peaking mid-month, then fluctuated. AAMI saw a dip, while Youi experienced volatility. Compare the Market remained stable. NRMA and BizCover had minor fluctuations. Allianz and Cover-More showed consistency. QBE’s share varied, ending lower.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for AUS Finance Insurance

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

See more data

Google Text Ad Copy Insights & Creative Trends for AUS Finance Insurance - Last month

1
Get Online Quote in Minutes - Award-Winning Insurance 2026 https://www.aami.com.au
Compare Our Comprehensive or Third-Party Car Cover - Buy Online & Save.
2
Management Liability Insurance https://www.bizcover.com.au
Instant, Budget-Friendly Cover — Management Liability Insurance Quotes in Minutes. Compare and Save on Your Insurance. Trusted by 280,000+ Australian businesses. Compare quotes today and see if you can save.
3
Budget Direct https://www.budgetdirect.com.au
Budget Direct Insurance — We're Australia's Insurer of the Year! We've won four of the top awards to prove it. Adjustable excess.
4
$150 Off New Policies | Comprehensive Car Insurance https://www.nrma.com.au
Use code 150CAR to redeem this offer. New NSW/ACT policies only. Ends 31/7/26. T&Cs apply.
5
Compare Car Insurance - See if You Could Switch & Save https://www.youi.com.au › car › insurance
Scott saved $897 on his 2019 Mazda CX-5 Car Insurance when he switched to Youi. T&Cs. Looking for the best value? Mozo named us Exceptional Value Car Insurance Winner 2025. For Aussie Roads.

In the competitive landscape of insurance PPC ads, AAMI entices with quick online quotes and award-winning coverage. BizCover highlights budget-friendly management liability insurance, trusted by over 280,000 businesses. Budget Direct boasts top awards, while NRMA offers a $150 discount on new policies. Youi showcases significant savings and exceptional value recognition.

Frequently Asked Questions

Why is the AUS Finance Insurance July 2026 Report useful and how should I use it?

Why is the AUS Finance Insurance July 2026 Report useful?

Imagine being able to instantly see your competitors Market Share, Share of Spend and their top performing ad copy so you can effectively benchmark your own performance.

Adthena’s PPC Market Share reports provide an instant view of performance insights across hundreds of sub-industries – so you can do just that.

How to use the AUS Finance Insurance July 2026 Report
Think of these reports as a cheat sheet for your industry’s search landscape. Check out this short article for a breakdown of each report and how they can benefit your strategy.
How often is the data updated?

Data within the AUS Finance Insurance July 2026 Report is aggregated every month, highlighting the most significant changes from the previous period.
How does Adthena collect this data?

We use observed data from Google’s search results pages. With 20 million Google SERPs indexed per day. Adthena forms a global index of publicly available searches on Google.

On top of observed data, our data science models and patented technology expand on the insights through estimated metrics like market share, share of spend, and more.

We have 12 years of historical data across industries and our custom-built AI models learn from continuously updated data every day.
How accurate is the AUS Finance Insurance July 2026 Report?

The AUS Finance Insurance July 2026 Report is powered by Adthena’s Whole Market View, which is the patented technology that drives value for our 300 enterprise customers.

Our unique approach to search intelligence ingests Google’s Keyword Planner into its learning models, providing a more accurate and up-to-date view of keyword data compared to traditional panel data methods.

With daily data collection and updates, Adthena offers a closer-to-real-time view of the Google Ads auction, enabling timely insights and adjustments.

Adthena focuses specifically on Google Ads, providing a deep dive into the channel and offering detailed insights into its workings. By processing 10 TB of new data daily and employing AI and machine learning models to analyze millions of Google Ads searches per second, Adthena provides a comprehensive and in-depth view of the competitive landscape.

Learn more about our data.

Learn more about our data accuracy
Does this include mobile, desktop and Google Shopping data?

Yes. The AUS Finance Insurance July 2026 Report aggregates data from across both device types and Google Shopping.
Who is this AUS Finance Insurance July 2026 Report for?

The AUS Finance Insurance July 2026 Report is for enterprise brands and agencies who want quick and high-level, historical benchmarks that are easily digestible and reveal insights, trends and market winners relevant to their own industry.
Can I get a custom report for my brand?

Our search consultants can introduce you to data that is specific to your organization, based on the size of the relevant search term and competitor universe, and the geographies that need monitoring.

Complete the form below to get started.
What is Ask Arlo?

Ask Arlo leverages real-time GenAI to answer customers’ questions about their own search data and receive instant, tailored responses and reports directly within the Adthena platform.

With millions of Google SERPs indexed every day, Arlo never misses a trick and makes sure you’re always up to date.

Learn more about Ask Arlo.

Customer Success Stories

Legal & General

Legal & General is one of the UK’s leading financial services groups and a major global investor. When it came to their retirement business, the company used Adthena to protect its position and benchmark success. Read case study

Staysure

When the pandemic hit and global travel came to a halt, Staysure saw its market shrink by 90%.

Adthena's data revealed what travellers were searching for and where the competitive exodus had left gaps in the market.Read case study

New Market Discovery for Towergate Insurance

Towergate Insurance needed to effectively segment their search landscape and explore new niche markets. Adthena provided the competitive intelligence they required to research potential markets, analyze competitor ad copy, and conduct keyword research, leading to successful campaign launches and continued growth.Read case study

Get the full picture

See this data specific to your brand performance

The data on this page is just a sample of the billions of data points we hold at Adthena. The insights generated by Ask Arlo, leverage real-time GenAI to answer questions about your search data.

Our search consultants can introduce you to Whole Market View data that is specific to your organization, based on the size of the relevant search term and competitor universe, and the locations that you need monitoring.

AUS Finance Insurance - PPC Market Share Analysis July 2026