Share of Clicks for top 10 AUS Finance Insurance brands
Here are the Top 10 competitors in the industry by Share of Clicks for the last month.
| Domain | Share of clicks |
|---|---|
| budgetdirect.com.au | 15.36 |
| youi.com.au | 7.66 |
| aami.com.au | 7.62 |
| comparethemarket.com.au | 7.13 |
| allianz.com.au | 5.94 |
| suncorp.com.au | 3.57 |
| covermore.com.au | 3.25 |
| iselect.com.au | 3.23 |
| nrma.com.au | 3.13 |
| qbe.com | 3 |
| others | 40.11 |
- budgetdirect.com.au - 15.36%
- youi.com.au - 7.66%
- aami.com.au - 7.62%
- comparethemarket.com.au - 7.13%
- allianz.com.au - 5.94%
- suncorp.com.au - 3.57%
- covermore.com.au - 3.25%
- iselect.com.au - 3.23%
- nrma.com.au - 3.13%
- qbe.com - 3%
- others - 40.11%
Copyright © Adthena. All rights reserved.
Budget Direct leads with 15.36% click share, followed by Youi at 7.66%. Others dominate with 40.11%, highlighting diverse competition.
Share of Spend for the top 10 AUS Finance Insurance brands
Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month.
| Date | youi.com.au | budgetdirect.com.au | comparethemarket.com.au | aami.com.au | nrma.com.au | iselect.com.au | allianz.com.au | qbe.com | suncorp.com.au | canstar.com.au |
|---|---|---|---|---|---|---|---|---|---|---|
| 2026/03/01 | 3.44% | 14.26% | 11.72% | 7.25% | 6.28% | 7.31% | 5.99% | 3.65% | 3.25% | 4.69% |
| 2026/03/02 | 14.41% | 14.47% | 11.15% | 5.51% | 4.94% | 6.18% | 4.29% | 2.95% | 2.5% | 3.24% |
| 2026/03/03 | 13.48% | 14.38% | 11.06% | 5.41% | 4.75% | 7.98% | 4.69% | 2.68% | 2.36% | 4.19% |
| 2026/03/04 | 14.2% | 13.53% | 11.43% | 7.75% | 3.93% | 5.64% | 3.44% | 2.24% | 2.58% | 4.41% |
| 2026/03/05 | 14.81% | 15.45% | 11.1% | 6.48% | 3.03% | 5.1% | 3.42% | 2.19% | 2.89% | 4.03% |
| 2026/03/06 | 15.85% | 15.52% | 10.57% | 6.37% | 3.21% | 4.99% | 3.76% | 1.89% | 2.4% | 4.32% |
| 2026/03/07 | 3.91% | 15.5% | 10.87% | 7.41% | 3.52% | 5.28% | 6.07% | 3.13% | 3.01% | 5.63% |
| 2026/03/08 | 2.99% | 15.69% | 11.4% | 8.08% | 4.18% | 4.69% | 5.72% | 4.36% | 2.72% | 5.63% |
| 2026/03/09 | 13.18% | 13.85% | 10.93% | 6.71% | 3.47% | 4.45% | 3.79% | 3.24% | 2.32% | 3.89% |
| 2026/03/10 | 13.9% | 15.19% | 10.18% | 6.48% | 3.9% | 3.72% | 3.7% | 2.57% | 2.17% | 3.36% |
| 2026/03/11 | 15.22% | 15.28% | 10.74% | 6.23% | 3.63% | 4.16% | 3.78% | 1.82% | 2.93% | 2.9% |
| 2026/03/12 | 13.12% | 16.36% | 10.85% | 4.77% | 3.36% | 4.05% | 3.97% | 3.75% | 2.54% | 2.4% |
| 2026/03/13 | 15.14% | 15.5% | 10.47% | 6.1% | 2.68% | 3.98% | 3.89% | 3.13% | 2.16% | 2.08% |
| 2026/03/14 | 4.46% | 14.94% | 9.58% | 6.97% | 2.98% | 4.41% | 6.78% | 5.37% | 3.21% | 3.5% |
| 2026/03/15 | 3.58% | 14.75% | 10.06% | 6.97% | 4.4% | 4.7% | 7.37% | 4.89% | 2.54% | 3.24% |
| 2026/03/16 | 12.99% | 15.44% | 10.05% | 6.75% | 3.22% | 5.08% | 4.95% | 2.25% | 2.73% | 3.11% |
| 2026/03/17 | 12.74% | 13.7% | 9.37% | 6.35% | 2.89% | 4.34% | 4.03% | 4.96% | 2.64% | 2.8% |
| 2026/03/18 | 13.37% | 13.34% | 8.49% | 6.55% | 3.32% | 4.76% | 4.03% | 4.7% | 2.47% | 2.91% |
| 2026/03/19 | 14.69% | 15.33% | 9.03% | 6.48% | 3.35% | 4.83% | 3.56% | 4.13% | 2.57% | 3.2% |
| 2026/03/20 | 14.65% | 13.67% | 7.5% | 7% | 3.53% | 5.25% | 4.53% | 4.32% | 2.77% | 3.1% |
| 2026/03/21 | 3.94% | 14.13% | 8.8% | 7.75% | 4.9% | 5.7% | 6.27% | 5.88% | 2.82% | 3.01% |
| 2026/03/22 | 3.28% | 14.6% | 8.37% | 8.43% | 4.11% | 5.68% | 6.88% | 5.31% | 2.55% | 3.73% |
| 2026/03/23 | 13.26% | 13.44% | 9.13% | 7.27% | 3.72% | 5.41% | 4.16% | 4.12% | 2.8% | 2.96% |
| 2026/03/24 | 11.5% | 13.71% | 9.27% | 7.44% | 4.29% | 5.51% | 3.54% | 4.45% | 2.86% | 2.83% |
| 2026/03/25 | 14.96% | 12.15% | 8.37% | 7.84% | 5.24% | 5.31% | 3.76% | 3.88% | 2.84% | 2.73% |
| 2026/03/26 | 14.12% | 13.12% | 8.96% | 8.4% | 4.8% | 5.62% | 3.71% | 3.98% | 2.16% | 2.08% |
| 2026/03/27 | 16.45% | 10.85% | 7.35% | 7.44% | 5% | 5.05% | 4.99% | 3.71% | 2.72% | 1.88% |
| 2026/03/28 | 4.3% | 13.16% | 6.22% | 9.13% | 6.97% | 5.04% | 5.43% | 5.85% | 3.29% | 2.53% |
| 2026/03/29 | 3.34% | 12.47% | 7.84% | 8.76% | 5.95% | 4.13% | 5.82% | 7.61% | 2.66% | 2.59% |
| 2026/03/30 | 13.37% | 13.46% | 7.97% | 7.65% | 5.77% | 3.75% | 4.1% | 5.15% | 2.6% | 2.15% |
| 2026/03/31 | 15.16% | 12.28% | 7.97% | 6.86% | 5.27% | 4.3% | 4.28% | 3.1% | 2.81% | 2.56% |
- youi.com.au
- budgetdirect.com.au
- comparethemarket.com.au
- aami.com.au
- nrma.com.au
- iselect.com.au
- allianz.com.au
- qbe.com
- suncorp.com.au
- canstar.com.au
Copyright © Adthena. All rights reserved.
In March 2026, Youi’s PPC spend fluctuated, peaking mid-month. Budget Direct maintained a steady lead, while Compare the Market saw a decline. AAMI and NRMA showed moderate activity, with Allianz and QBE experiencing varied trends. Suncorp and Canstar had lower spend shares.
Competitor Count for AUS Finance Insurance
Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month.
| Date | Competitor Count |
|---|---|
| 2026/03/01 | 268 |
| 2026/03/02 | 271 |
| 2026/03/03 | 274 |
| 2026/03/04 | 271 |
| 2026/03/05 | 268 |
| 2026/03/06 | 274 |
| 2026/03/07 | 266 |
| 2026/03/08 | 263 |
| 2026/03/09 | 263 |
| 2026/03/10 | 271 |
| 2026/03/11 | 263 |
| 2026/03/12 | 266 |
| 2026/03/13 | 264 |
| 2026/03/14 | 258 |
| 2026/03/15 | 258 |
| 2026/03/16 | 263 |
| 2026/03/17 | 265 |
| 2026/03/18 | 261 |
| 2026/03/19 | 266 |
| 2026/03/20 | 262 |
| 2026/03/21 | 271 |
| 2026/03/22 | 271 |
| 2026/03/23 | 274 |
| 2026/03/24 | 275 |
| 2026/03/25 | 269 |
| 2026/03/26 | 271 |
| 2026/03/27 | 261 |
| 2026/03/28 | 260 |
| 2026/03/29 | 261 |
| 2026/03/30 | 262 |
| 2026/03/31 | 260 |
Copyright © Adthena. All rights reserved.
March saw fluctuating advertiser numbers, peaking at 275 on March 24. The month concluded with a slight decline, ending at 260.
