US Energy, Utilities & Waste Oil and Gas - PPC Market Share Analysis September 2026

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the US Oil and Gas category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Oil and Gas – US

Google AI Overview visibility for Energy, Utilities & Waste Oil and Gas US

See how often AIOs appear and how search intent is distributed across buying signals.

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AIO Frequency

How often a Google AI overview appears on search terms relevant to this category.

Frequency Percentage
Frequency 54.2350432872
45.7649567128
54%

Complex Query Frequency

A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.

Frequency Percentage
Frequency 17
83
17%

Search Intent Distribution

Breakdown of search queries by their underlying goal.

Intent Distribution
Investigational 2%
Transactional 8%
Navigational 9%
Seasonal 0%
Local 6%
Problem Solving 2%

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Market Exposure

Share of Clicks for top 10 US Energy, Utilities & Waste Oil and Gas brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

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Share of Clicks - Last month
Share of Clicks - Last month
Domain Share of clicks
exxonmobil.com 76.73
valero.com 12.41
suburbanpropane.com 2.3
texaco.com 1.29
bluerhino.com 0.72
flamekingproducts.com 0.66
exxonmobilfleetcards.com 0.65
lowes.com 0.57
atlascopco.com 0.48
petro.com 0.32
others 3.87
  • exxonmobil.com - 76.73%
  • valero.com - 12.41%
  • suburbanpropane.com - 2.3%
  • texaco.com - 1.29%
  • bluerhino.com - 0.72%
  • flamekingproducts.com - 0.66%
  • exxonmobilfleetcards.com - 0.65%
  • lowes.com - 0.57%
  • atlascopco.com - 0.48%
  • petro.com - 0.32%
  • others - 3.87%

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Exxonmobil.com dominates with 76.73% click share, overshadowing others. Valero.com follows at 12.41%, while ‘others’ collectively hold 3.87%.

Market Exposure

Share of Spend for the top 10 US Energy, Utilities & Waste Oil and Gas brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

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Share of Spend - Last Month
Share of Spend - Last Month
Date exxonmobil.com valero.com citgofleetcard.com scanaenergy.com atlascopco.com suburbanpropane.com petro.com bluerhino.com exxonmobilfleetcards.com texaco.com
2026/09/01 93.94% 0% 0% 0.05% 0.7% 1.26% 0.11% 1.06% 0% 0%
2026/09/02 84.53% 3.26% 2.15% 0.11% 0.9% 0.86% 0.94% 1.62% 0% 0%
2026/09/03 68.01% 16.91% 0% 0.19% 1.29% 1.74% 1.11% 1.97% 0% 0%
2026/09/04 80.23% 11.7% 0% 0.12% 1% 0.98% 0.19% 1.3% 0% 0%
2026/09/05 91.85% 0% 0% 0.23% 0.38% 0.61% 0.72% 0.15% 0% 0%
2026/09/06 74.93% 11.95% 0% 0.07% 0.45% 0.95% 0.01% 0.42% 8.41% 0%
2026/09/07 74.44% 9.86% 0% 0.11% 0.57% 0.71% 0.14% 0.07% 9.53% 0%
2026/09/08 61.57% 21.52% 0% 0.14% 0.71% 0.6% 0.52% 0.59% 7.57% 0%
2026/09/09 64.49% 18.94% 0% 0.14% 0.64% 1.2% 0% 1.12% 6.66% 0%
2026/09/10 74.33% 12.57% 0% 0.1% 0.83% 0.65% 0.06% 0.08% 0% 0%
2026/09/11 56.09% 36.81% 0% 0.03% 0.67% 0.32% 0.04% 0.13% 0% 0%
2026/09/12 74.93% 11.16% 0% 0.05% 0.92% 0.47% 0.32% 0.03% 6.31% 0%
2026/09/13 72.73% 18.01% 1.38% 0.05% 0.59% 0.72% 0.33% 0.22% 0% 0%
2026/09/14 85.97% 5.54% 0% 0.03% 0.63% 0.23% 0% 1.44% 0% 0%
2026/09/15 88.44% 2.78% 0% 0.12% 1.14% 1.3% 0% 0.81% 0.09% 0%
2026/09/16 79.15% 12.54% 0% 0.09% 0.68% 0.86% 0.77% 0.05% 0.01% 0%
2026/09/17 75.39% 9.04% 2.08% 0.09% 0.7% 1.6% 0.37% 0.86% 0% 0%
2026/09/18 78.72% 13.76% 1.38% 0.04% 0.59% 0.53% 0% 0.4% 0% 1.27%
2026/09/19 72.35% 18.92% 1.65% 0.03% 0.7% 0.84% 0.36% 0.17% 0% 0.5%
2026/09/20 89.39% 0% 2.03% 0.09% 1.04% 1.82% 0% 0.87% 0% 1.24%
2026/09/21 69.12% 19.71% 2.24% 0.2% 1.33% 1.22% 0.1% 0.21% 0% 0%
2026/09/22 82.98% 7.11% 1.68% 0.33% 1.05% 1.96% 0.37% 0.5% 0% 1.03%
2026/09/23 78.03% 13.6% 0% 0.3% 0.59% 1.16% 0.66% 1% 0% 1.15%
2026/09/24 89.67% 2.48% 1.64% 0.81% 0.69% 0.85% 0.65% 0.42% 0% 0%
2026/09/25 82.4% 0% 1.88% 3.09% 0.96% 1.48% 0.83% 0.73% 0% 0.74%
2026/09/26 87.36% 0% 2.22% 0.14% 0.94% 1.55% 1.24% 0.53% 0% 2.23%
2026/09/27 70.14% 11.86% 2.07% 1.1% 1.11% 1.07% 0.26% 0.6% 7.24% 1.26%
2026/09/28 80.91% 9.87% 1.72% 0.87% 0.73% 0.91% 0.3% 0% 0% 0.68%
2026/09/29 87.01% 0% 1.98% 1.17% 0.79% 1.03% 0.89% 1.07% 0% 2%
2026/09/30 61.8% 29.58% 2.7% 0.95% 0.76% 0.69% 0.56% 0.29% 0% 0%
  • exxonmobil.com
  • valero.com
  • citgofleetcard.com
  • scanaenergy.com
  • atlascopco.com
  • suburbanpropane.com
  • petro.com
  • bluerhino.com
  • exxonmobilfleetcards.com
  • texaco.com

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ExxonMobil’s PPC spend fluctuated, peaking early at 93.94% and ending at 61.80%. Valero saw a mid-month surge, while Citgo and Texaco maintained low, steady shares. Suburban Propane and Blue Rhino showed consistent activity.

Market Exposure

Competitor Count for US Energy, Utilities & Waste Oil and Gas

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

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Competitor Count - Last month
Competitor Count - Last month
Date Competitor Count
2026/09/01 47
2026/09/02 63
2026/09/03 66
2026/09/04 69
2026/09/05 67
2026/09/06 75
2026/09/07 78
2026/09/08 80
2026/09/09 73
2026/09/10 75
2026/09/11 67
2026/09/12 76
2026/09/13 65
2026/09/14 62
2026/09/15 57
2026/09/16 61
2026/09/17 62
2026/09/18 55
2026/09/19 58
2026/09/20 49
2026/09/21 53
2026/09/22 58
2026/09/23 54
2026/09/24 58
2026/09/25 62
2026/09/26 54
2026/09/27 54
2026/09/28 56
2026/09/29 54
2026/09/30 51

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In September 2026, distinct advertisers peaked at 80 on the 8th, then gradually declined, ending the month at 51.

Campaign Efficiency

Market Loss & Market Gains for US Energy, Utilities & Waste Oil and Gas

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

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Market Loss & Market Gains - Last month
Market Loss & Market Gains - Last month
Name Market Trend
exxonmobil.com 2.81%
texaco.com 2.66%
suburbanpropane.com 0.95%
citgofleetcard.com 0.45%
pepupinc.com 0.3%
lowes.com -0.29%
shell.us -0.37%
canyonstatepropane.com -0.6%
exxonmobilfleetcards.com -1.06%
valero.com -4.02%

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Exxonmobil.com surged by 2.81%, while valero.com dropped by 4.02%. Texaco.com gained 2.66%, and suburbanpropane.com rose by 0.95%.

Campaign Efficiency

US Energy, Utilities & Waste Oil and Gas Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

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Date exxonmobil.com valero.com citgofleetcard.com flamekingproducts.com suburbanpropane.com bluerhino.com lowes.com exxonmobilfleetcards.com texaco.com canyonstatepropane.com
2026/09/01 86.6% 0% 0% 1.38% 2.03% 3.14% 0.63% 0% 0% 0%
2026/09/02 73.78% 4.49% 2.47% 0.69% 1.32% 4.27% 0.69% 0% 0% 1.66%
2026/09/03 55.4% 13.46% 0% 3.21% 2.66% 5.35% 2.14% 0% 0% 2.87%
2026/09/04 72.76% 8.85% 0% 1.93% 1.57% 3.57% 1.76% 0% 0% 0%
2026/09/05 80.91% 0% 0% 2.49% 0.89% 0.3% 2.19% 0% 0% 3.63%
2026/09/06 65.87% 8.01% 0% 1.24% 1.47% 1.1% 1.02% 14.62% 0% 1.03%
2026/09/07 61.53% 8.41% 0% 1.33% 0.99% 0.16% 1.1% 15.37% 0% 1.03%
2026/09/08 52.35% 14.31% 0% 2.6% 1.01% 2.03% 1.54% 13.07% 0% 0.31%
2026/09/09 56.56% 12.38% 0% 1.86% 1.75% 3.24% 1.46% 11.31% 0% 0.2%
2026/09/10 64.92% 9.47% 0% 2.11% 1.11% 0.21% 1.57% 0% 0% 3.73%
2026/09/11 54.44% 29.8% 0% 2.88% 0.56% 0.29% 1.53% 0% 0% 0%
2026/09/12 62.38% 10.43% 0% 1.84% 0.69% 0.13% 1.66% 10.4% 0% 1.44%
2026/09/13 67.39% 15.37% 1.69% 0.95% 1.11% 0.54% 2.38% 0% 0% 0.03%
2026/09/14 74.48% 7.77% 0% 1.94% 0.35% 4.3% 3.41% 0% 0% 0%
2026/09/15 75.06% 4.1% 0% 2.18% 3.26% 2.79% 2.7% 0.16% 0% 2.02%
2026/09/16 70.54% 10.29% 0% 2.97% 1.4% 0.23% 2.29% 0.03% 0% 1.95%
2026/09/17 65.2% 5.1% 2.62% 2.94% 3.48% 2.65% 2.71% 0% 0% 0%
2026/09/18 74% 10.13% 1.86% 1.41% 0.92% 1.45% 2.17% 0.01% 3.05% 0%
2026/09/19 66.86% 16.26% 2.24% 1.53% 1.47% 0.54% 1.52% 0% 1.22% 0%
2026/09/20 77.68% 0% 2.6% 2.41% 2.99% 2.6% 2.08% 0% 2.84% 0%
2026/09/21 59.69% 21.78% 2.99% 1.16% 2.32% 0.55% 1.5% 0.01% 0% 0%
2026/09/22 76.51% 3.99% 2.19% 0.2% 4% 1.81% 0.59% 0.01% 2.4% 0.09%
2026/09/23 69.02% 12.59% 0% 0.14% 2.78% 3.43% 0.3% 0% 2.53% 0%
2026/09/24 81.62% 3.72% 2.05% 1.52% 1.35% 1.42% 0.74% 0% 0% 0%
2026/09/25 71.58% 0% 2.39% 1.88% 3.36% 2.35% 1.09% 0% 1.31% 0%
2026/09/26 76.79% 0% 2.57% 1.66% 3.41% 1.72% 1.25% 0% 4.22% 0%
2026/09/27 60.03% 8.76% 2.41% 2.23% 1.59% 1.86% 1.03% 12% 2.64% 0.1%
2026/09/28 75.17% 7.84% 2.16% 1.1% 2.31% 0% 0.77% 0% 1.18% 0%
2026/09/29 77.48% 0% 2.59% 1.99% 1.7% 3.14% 0.63% 0% 4.25% 0%
2026/09/30 61.78% 22.54% 3.76% 2.09% 1.17% 0.86% 0.78% 0% 0% 0%
  • exxonmobil.com
  • valero.com
  • citgofleetcard.com
  • flamekingproducts.com
  • suburbanpropane.com
  • bluerhino.com
  • lowes.com
  • exxonmobilfleetcards.com
  • texaco.com
  • canyonstatepropane.com

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ExxonMobil’s impression share fluctuated, peaking at 86.6% on September 1st, then stabilizing around 61.78% by month’s end. Valero saw a notable spike on September 11th, reaching 29.8%.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for US Energy, Utilities & Waste Oil and Gas

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

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Google Text Ad Copy Insights & Creative Trends for US Energy, Utilities & Waste Oil and Gas - Last month
  1. 1
    Find The Best Oil For You - Find Which Oil Your Car Takes https://www.castrol.com

    Search by Make, Model, or Plate to Find the Right Oil for Your Car. Enter your...

  2. 2
    ExxonMobil https://corporate.exxonmobil.com › exxonmobil

    Energy Solutions That Matter — A global energy company advancing technology, reliability, and lower emissions. We're one of the...

  3. 3
    Apply Now https://www.exxonmobilfleetcards.com

    Save Up to 8¢ on Every Gallon — Fuel Anywhere—and Save at Exxon and Mobil Locations. It's Fuel Expense Tracking Made Easy. Use Detailed Reporting.

  4. 4
    Techron Advantage | Techron works while you drive https://www.texaco.com

    Get Unbeatable Mileage with The Power of Texaco with Techron. No Matter Which Fuel Grade You Choose, You’ll Get Advanced Engine Protection with Techron. Unbeatable Gas Mileage.

  5. 5
    Valero https://www.valero.com › valero › learn-more

    All Day Every Day Fuel Supply — America's largest independent refinery keeps pumps full and businesses pumping. We volunteer in our towns. Because, we believe, good neighbors make...

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In the competitive landscape of Google PPC, Castrol, ExxonMobil, Texaco, and Valero shine with distinct narratives. Castrol personalizes oil choices, ExxonMobil emphasizes global energy solutions, and Texaco promises unbeatable mileage. Valero highlights community involvement, while ExxonMobil Fleet Cards offer fuel savings.

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See this data specific to your brand performance

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Our search consultants can introduce you to Whole Market View data that is specific to your organization, based on the size of the relevant search term and competitor universe, and the locations that you need monitoring.

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