US Energy, Utilities & Waste Oil and Gas - PPC Market Share Analysis April 2026

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the US Oil and Gas category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Oil and Gas – US

Google AI Overview visibility for Energy, Utilities & Waste Oil and Gas US

See how often AIOs appear and how search intent is distributed across buying signals.

AIO Frequency

How often a Google AI overview appears on search terms relevant to this category.

Frequency Percentage
Frequency 35.0480256137
64.9519743863
35%

Complex Query Frequency

A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.

Frequency Percentage
Frequency 30
70
30%

Search Intent Distribution

Breakdown of search queries by their underlying goal.

Intent Distribution
Investigational 4%
Transactional 17%
Navigational 4%
Seasonal 0%
Local 10%
Problem Solving 2%

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Market Exposure

Share of Clicks for top 10 US Energy, Utilities & Waste Oil and Gas brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

Share of Clicks - Last month
Share of Clicks - Last month
Domain Share of clicks
exxonmobil.com 69.33
valero.com 8.99
sunocolp.com 4.11
flamekingproducts.com 1.86
atlascopco.com 1.71
petro.com 1.6
citgofleetcard.com 1.55
amerigas.com 1.49
suburbanpropane.com 1.34
uline.com 0.88
others 7.14
  • exxonmobil.com - 69.33%
  • valero.com - 8.99%
  • sunocolp.com - 4.11%
  • flamekingproducts.com - 1.86%
  • atlascopco.com - 1.71%
  • petro.com - 1.6%
  • citgofleetcard.com - 1.55%
  • amerigas.com - 1.49%
  • suburbanpropane.com - 1.34%
  • uline.com - 0.88%
  • others - 7.14%

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ExxonMobil dominates with 69.33% click share, overshadowing Valero’s 8.99%. Sunoco LP follows at 4.11%, while ‘others’ collectively hold 7.14%.

Market Exposure

Share of Spend for the top 10 US Energy, Utilities & Waste Oil and Gas brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

Share of Spend - Last Month
Share of Spend - Last Month
Date exxonmobil.com atlascopco.com uline.com grainger.com flamekingproducts.com petro.com citgofleetcard.com amerigas.com exxonmobilfleetcards.com valero.com
2026/04/01 0.03% 4.89% 5.6% 5.29% 6.14% 2.08% 18.17% 2.56% 0.08% 31.1%
2026/04/02 60.99% 4.21% 1.97% 5.11% 2.89% 0% 0.05% 0.48% 0.01% 10.78%
2026/04/03 38.3% 2.42% 1.67% 1.2% 2.73% 5.38% 10.52% 1.38% 0.05% 28.48%
2026/04/04 32.12% 3.01% 1.05% 0% 1.16% 6.55% 4.55% 4.25% 0% 23.33%
2026/04/05 44.48% 4.67% 1.27% 0% 0% 6.53% 12.49% 6.42% 0% 0%
2026/04/06 28.28% 4.27% 4.07% 3.56% 4.15% 2.94% 6.57% 2.97% 0.01% 23.53%
2026/04/07 53.08% 3.87% 2.81% 3.26% 3.02% 8.29% 3.32% 5.45% 0.01% 0%
2026/04/08 38.7% 4.06% 1.47% 1.65% 2.94% 0% 6.44% 1.68% 28.24% 0%
2026/04/09 65.64% 2.35% 1.86% 2.26% 1.99% 1.52% 3.85% 1.58% 0.07% 0%
2026/04/10 61.71% 2.95% 1.68% 2.45% 1.08% 6.73% 0.03% 6.92% 0.06% 0%
2026/04/11 77.55% 2.66% 0.96% 0.03% 0.33% 1.98% 7.3% 4.75% 0% 0%
2026/04/12 70.14% 6.44% 1.31% 0.05% 0.82% 2.85% 0.03% 4.9% 0% 0%
2026/04/13 47.48% 5.92% 1.72% 2.02% 1.89% 3.29% 6.13% 4.42% 0% 0%
2026/04/14 55.8% 2.47% 3.08% 1.12% 1.71% 6.5% 12.5% 3.99% 0% 0%
2026/04/15 52.36% 4.31% 4.94% 2.97% 3.12% 4.33% 0.05% 3.55% 0.2% 0%
2026/04/16 75.51% 2.87% 1.43% 1.83% 2.94% 5.11% 0.03% 3.78% 0% 0%
2026/04/17 62.09% 7.8% 1.95% 1.07% 3.54% 0.81% 8.39% 2.29% 0% 0%
2026/04/18 53.66% 2.56% 2.7% 0.02% 0.82% 2.22% 18.82% 6.81% 0% 0%
2026/04/19 86.63% 0% 0.69% 0.02% 0.08% 0% 0.02% 3.15% 0% 0%
2026/04/20 43.25% 6.53% 0.53% 1.16% 1.56% 4.77% 0.03% 2.15% 22.64% 0%
2026/04/21 53.24% 1.64% 2.12% 7.08% 2.94% 1% 10.78% 3.44% 0% 5.47%
2026/04/22 61.78% 0.95% 0.73% 1.41% 1.32% 2.37% 12.47% 6.18% 0% 0%
2026/04/23 44.24% 6.34% 2.89% 3.45% 0.65% 2.31% 0.02% 5.75% 0% 0%
2026/04/24 30.85% 5.89% 2.15% 1.38% 4.2% 3.62% 14.44% 8.02% 0% 0%
2026/04/25 77.86% 3.84% 0.26% 0.02% 1.21% 3.02% 0.01% 2.89% 0% 0%
2026/04/26 42.55% 4.11% 0% 0.02% 0% 0.8% 3.78% 3.27% 0% 38.03%
2026/04/27 57.44% 4.73% 1.32% 1.48% 0.61% 4.08% 8.69% 0.01% 0% 0%
2026/04/28 49.29% 2.35% 0.9% 1.61% 1.79% 5.41% 5.76% 2.22% 0% 16.04%
2026/04/29 58.68% 2.89% 1.32% 1.95% 4.48% 0.33% 0% 0.69% 0% 10.77%
2026/04/30 45.7% 8.78% 3.12% 2.15% 1.77% 0.34% 0.01% 0% 0% 0%
  • exxonmobil.com
  • atlascopco.com
  • uline.com
  • grainger.com
  • flamekingproducts.com
  • petro.com
  • citgofleetcard.com
  • amerigas.com
  • exxonmobilfleetcards.com
  • valero.com

Copyright © Adthena. All rights reserved.

ExxonMobil’s PPC spend surged mid-April, peaking at 86.63 on April 19. Valero’s spend fluctuated, ending with a high of 38.03 on April 26. AmeriGas saw consistent activity, peaking at 8.02 on April 24.

Market Exposure

Competitor Count for US Energy, Utilities & Waste Oil and Gas

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

Competitor Count - Last month
Competitor Count - Last month
Date Competitor Count
2026/04/01 52
2026/04/02 58
2026/04/03 55
2026/04/04 58
2026/04/05 53
2026/04/06 70
2026/04/07 68
2026/04/08 56
2026/04/09 61
2026/04/10 61
2026/04/11 51
2026/04/12 54
2026/04/13 49
2026/04/14 49
2026/04/15 56
2026/04/16 48
2026/04/17 50
2026/04/18 53
2026/04/19 44
2026/04/20 44
2026/04/21 48
2026/04/22 47
2026/04/23 50
2026/04/24 53
2026/04/25 39
2026/04/26 38
2026/04/27 52
2026/04/28 49
2026/04/29 51
2026/04/30 53

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April began with 52 advertisers, peaking at 70 on the 6th. A decline followed, reaching a low of 38 on the 26th. The month concluded with 53 advertisers.

Campaign Efficiency

Market Loss & Market Gains for US Energy, Utilities & Waste Oil and Gas

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

Market Loss & Market Gains - Last month
Market Loss & Market Gains - Last month
Name Market Trend
exxonmobil.com 8.74%
phillips66gas.com 0.61%
shell.us 0.41%
valero.com 0.36%
griffithenergyservices.com 0.27%
uline.com -0.32%
suburbanpropane.com -0.45%
pcpropane.com -0.62%
petro.com -1.46%
sunocolp.com -7.49%

Copyright © Adthena. All rights reserved.

ExxonMobil surged with an 8.74% click share increase, while Sunoco LP faced a significant drop of 7.49%. Phillips 66 Gas and Shell also saw positive gains, contrasting with declines for Petro and others.

Campaign Efficiency

US Energy, Utilities & Waste Oil and Gas Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

Date exxonmobil.com uline.com flamekingproducts.com grainger.com petro.com pcpropane.com citgofleetcard.com amerigas.com valero.com sunocolp.com
2026/04/01 0.02% 7.76% 13.3% 6.29% 1.25% 0.24% 9.83% 1.71% 32.92% 0%
2026/04/02 66.66% 2.51% 3.83% 4.93% 0.13% 0.4% 0.01% 0.45% 8.57% 0%
2026/04/03 40.44% 2.03% 3.76% 1.51% 2.91% 1% 6.5% 1.16% 29.06% 5.38%
2026/04/04 37.78% 1.36% 1.29% 0% 3.82% 0.95% 2.54% 3.21% 25.47% 12.58%
2026/04/05 52.63% 2% 0% 0% 4.68% 0.14% 8.47% 7.13% 0% 0%
2026/04/06 29.07% 5.01% 7.06% 5.86% 1.4% 2.73% 3.9% 2.37% 20.91% 5.17%
2026/04/07 53.09% 3.99% 4.75% 3.84% 4.96% 0% 3.56% 5.98% 0% 0%
2026/04/08 39.26% 2.12% 4.7% 1.25% 0% 1.18% 4.21% 1.32% 0% 20.93%
2026/04/09 58.78% 2.18% 4.09% 2.12% 1.02% 5.93% 1.97% 1.23% 0% 9.8%
2026/04/10 56.23% 1.82% 1.24% 2.64% 5.03% 0.67% 0.01% 6.65% 0% 15%
2026/04/11 82.44% 0.96% 0.24% 0.05% 0.97% 0% 4.92% 5.74% 0% 0%
2026/04/12 65.32% 1.15% 0.52% 0.07% 1.35% 0.16% 0% 2.96% 0% 17.42%
2026/04/13 56.28% 1.63% 3.04% 2.22% 1.94% 12.65% 3.02% 3.49% 0% 0%
2026/04/14 60.31% 4.14% 3.42% 1.56% 4.24% 0.16% 9.71% 4.56% 0% 0%
2026/04/15 52.55% 7.35% 5.6% 2.59% 2.76% 5.17% 0.01% 1.91% 0% 0%
2026/04/16 77.81% 1.67% 5.17% 1.52% 4.63% 0.1% 0% 2.45% 0% 0%
2026/04/17 68.78% 2.69% 5.41% 1.54% 0.54% 0% 6.15% 1.56% 0% 0%
2026/04/18 53.89% 3.99% 1.95% 0.04% 1.34% 2.13% 10.84% 5.95% 0% 0%
2026/04/19 84.73% 1.05% 0.19% 0.03% 0% 3.4% 0% 2.45% 0% 0%
2026/04/20 46.13% 0.58% 2.18% 0.7% 3.05% 0% 0.01% 1.56% 0% 0%
2026/04/21 60.38% 2.62% 5.13% 5.92% 0.96% 0% 5.4% 2.05% 8.15% 0%
2026/04/22 72.78% 0.68% 2.38% 0.95% 1.71% 1.92% 6.51% 2.33% 0% 0%
2026/04/23 49.21% 4.29% 1.46% 3.79% 2.3% 0.73% 0% 4.36% 0% 0%
2026/04/24 33.29% 3.17% 12.71% 1.7% 3.37% 1.12% 8.93% 5.89% 0% 0.44%
2026/04/25 81.52% 0.24% 3.4% 0.04% 1.8% 0.6% 0% 1.8% 0% 0%
2026/04/26 54.42% 0% 0% 0.03% 0.4% 0.22% 1.82% 2.07% 34.67% 0%
2026/04/27 67.83% 1.6% 1.34% 1.44% 3.33% 0.2% 4.55% 0% 0% 0%
2026/04/28 47.46% 1.04% 4.06% 1.79% 3.36% 2.54% 3.18% 1.4% 17.29% 0%
2026/04/29 60.15% 1.38% 9.9% 1.74% 0.32% 0% 0% 0.45% 10.96% 0%
2026/04/30 52.56% 3.21% 2.48% 1.84% 0.28% 0.13% 0% 0% 0% 0%
  • exxonmobil.com
  • uline.com
  • flamekingproducts.com
  • grainger.com
  • petro.com
  • pcpropane.com
  • citgofleetcard.com
  • amerigas.com
  • valero.com
  • sunocolp.com

Copyright © Adthena. All rights reserved.

ExxonMobil’s impression share fluctuated significantly, peaking at 84.73% on April 19. Valero and Uline showed lower, more stable shares. By month’s end, ExxonMobil led, while others maintained modest shares.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for US Energy, Utilities & Waste Oil and Gas

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

Google Text Ad Copy Insights & Creative Trends for US Energy, Utilities & Waste Oil and Gas - Last month
  1. 1
    Fuel at 95% of US Gas Stations - Apply For A Fuel Card Today https://www.citgofleetcard.com

    Act today to lower fleet fuel costs and save up to 7¢/gal. Begin cutting expenses...

  2. 2
    ExxonMobil https://corporate.exxonmobil.com › exxonmobil › --

    Increasing Energy Efficiency — Partnering With Universities, Government Labs And Other Companies. Developing Scalable...

  3. 3
    100 Lb Propane Tank - Lowe's®: In-Store & Online https://www.lowes.com › seasonal

    Buy 100 Lb Propane Tank Online & Pickup Today Or Get Free Delivery On Orders above $45

  4. 4
    Suburban Propane https://www.suburbanpropane.com › deals

    Official Website — Specializing in Propane, Heating Oil & Refined Fuels. For More Info, Contact Us!

  5. 5
    Fluid Transfer Pumps | In Stock – Ships Today https://www.uline.com › drum-pumps

    Manual and electric drum pumps and faucets available in stainless steel, steel & plastic. Dispense liquids from drums without spilling a drop.

Copyright © Adthena. All rights reserved.

In the competitive landscape of Google PPC, Citgo Fleet Card stands out by promising fuel savings at 95% of U.S. gas stations, enticing businesses to cut costs. ExxonMobil emphasizes energy efficiency through collaborations, while Lowe’s offers convenience with propane tank purchases. Suburban Propane highlights its expertise in refined fuels, and Uline ensures efficient fluid transfer with its diverse pump offerings.

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