Why is the AUS Energy, Utilities & Waste Energy Efficiency April 2026 Report useful and how should I use it?

Why is the AUS Energy, Utilities & Waste Energy Efficiency April 2026 Report useful? Imagine being able to instantly see your competitors Market Share, Share of Spend and their top performing ad copy so you can effectively benchmark your own performance. Adthena’s PPC Market Share reports provide an instant view of performance insights across hundreds of sub-industries – so you can do just that. How to use the AUS Energy, Utilities & Waste Energy Efficiency April 2026 Report Think of these reports as a cheat sheet for your industry’s search landscape. Check out this short article for a breakdown of each report and how they can benefit your strategy.

How often is the data updated?

Data within the AUS Energy, Utilities & Waste Energy Efficiency April 2026 Report is aggregated every month, highlighting the most significant changes from the previous period.

How does Adthena collect this data?

We use observed data from Google’s search results pages. With 20 million Google SERPs indexed per day. Adthena forms a global index of publicly available searches on Google. On top of observed data, our data science models and patented technology expand on the insights through estimated metrics like market share, share of spend, and more. We have 12 years of historical data across industries and our custom-built AI models learn from continuously updated data every day.

How accurate is the AUS Energy, Utilities & Waste Energy Efficiency April 2026 Report?

The AUS Energy, Utilities & Waste Energy Efficiency April 2026 Report is powered by Adthena’s Whole Market View, which is the patented technology that drives value for our 300 enterprise customers. Our unique approach to search intelligence ingests Google’s Keyword Planner into its learning models, providing a more accurate and up-to-date view of keyword data compared to traditional panel data methods. With daily data collection and updates, Adthena offers a closer-to-real-time view of the Google Ads auction, enabling timely insights and adjustments. Adthena focuses specifically on Google Ads, providing a deep dive into the channel and offering detailed insights into its workings. By processing 10 TB of new data daily and employing AI and machine learning models to analyze millions of Google Ads searches per second, Adthena provides a comprehensive and in-depth view of the competitive landscape. Learn more about our data. Learn more about our data accuracy

Does this include mobile, desktop and Google Shopping data?

Yes. The AUS Energy, Utilities & Waste Energy Efficiency April 2026 Report aggregates data from across both device types and Google Shopping.

Who is this AUS Energy, Utilities & Waste Energy Efficiency April 2026 Report for?

The AUS Energy, Utilities & Waste Energy Efficiency April 2026 Report is for enterprise brands and agencies who want quick and high-level, historical benchmarks that are easily digestible and reveal insights, trends and market winners relevant to their own industry.

Ask Arlo leverages real-time GenAI to answer customers’ questions about their own search data and receive instant, tailored responses and reports directly within the Adthena platform. With millions of Google SERPs indexed every day, Arlo never misses a trick and makes sure you’re always up to date. Learn more about Ask Arlo.

AUS Energy, Utilities & Waste Energy Efficiency - PPC Market Share Analysis April 2026

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the AUS Energy Efficiency category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Google AI Overview visibility for Energy, Utilities & Waste Energy Efficiency AUS

See how often AIOs appear and how search intent is distributed across buying signals.

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AIO Frequency

How often a Google AI overview appears on search terms relevant to this category.

Frequency	Percentage
Frequency	30.671444416
	69.328555584

30%

Complex Query Frequency

A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.

Frequency	Percentage
Frequency	29
	71

28%

Search Intent Distribution

Breakdown of search queries by their underlying goal.

Intent	Distribution
Investigational	20%
Transactional	9%
Navigational	0%
Seasonal	0%
Local	0%
Problem Solving	21%

Market Exposure

Share of Clicks for top 10 AUS Energy, Utilities & Waste Energy Efficiency brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

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Share of Clicks - Last month

Share of Clicks - Last month
Domain	Share of clicks
powershop.com.au	11.38
outbax.com.au	9.97
itechworld.com.au	8.74
iselect.com.au	6.42
allpowers.com.au	5.52
econnex.com.au	5.32
energydeal.com.au	2.56
agl.com.au	2.36
goswitch.com.au	2.3
generatorstore.com.au	1.92
others	43.51

powershop.com.au - 11.38%
outbax.com.au - 9.97%
itechworld.com.au - 8.74%
iselect.com.au - 6.42%
allpowers.com.au - 5.52%
econnex.com.au - 5.32%
energydeal.com.au - 2.56%
agl.com.au - 2.36%
goswitch.com.au - 2.3%
generatorstore.com.au - 1.92%
others - 43.51%

In the energy sector’s PPC landscape, Powershop leads with 11.38% click share, followed by Outbax at 9.97%. Others dominate with 43.51%, highlighting diverse competition.

Market Exposure

Share of Spend for the top 10 AUS Energy, Utilities & Waste Energy Efficiency brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month.

See more data

Share of Spend - Last Month

Share of Spend - Last Month
Date	iselect.com.au	powershop.com.au	econnex.com.au	agl.com.au	goswitch.com.au	energydeal.com.au	outbax.com.au	engie.com.au	energyaustralia.com.au	finder.com.au
2026/04/01	13.68%	21.31%	11.26%	4.45%	3.31%	4.95%	2.84%	3.03%	0.92%	0.78%
2026/04/02	17.39%	16.38%	10.31%	2.51%	4.95%	3.54%	5.46%	2.09%	0.99%	2.06%
2026/04/03	0.98%	18.62%	8.27%	3.67%	0.23%	0.81%	5.5%	9.17%	3.7%	2.64%
2026/04/04	0.98%	21.52%	7.32%	5.47%	0.2%	4.49%	6.13%	3.89%	3.75%	0.38%
2026/04/05	0.74%	23.21%	5.78%	6.01%	0.18%	3.63%	3.57%	9.15%	2.29%	1.9%
2026/04/06	13.63%	17.8%	5.58%	5.26%	0.17%	5.8%	3.2%	7.53%	3%	1.79%
2026/04/07	14.85%	21.63%	9.59%	2.46%	3.68%	3.87%	2.55%	1.97%	2.34%	2.06%
2026/04/08	16.3%	19.91%	13.1%	1.63%	5.51%	1.99%	1.24%	2.16%	1.46%	2.36%
2026/04/09	16.92%	22.61%	12.54%	1.71%	4.72%	3.36%	0.41%	1.77%	2.28%	2.02%
2026/04/10	10.02%	17.29%	13.15%	2.39%	6.8%	2.21%	1.65%	2.56%	1.27%	2.46%
2026/04/11	4.91%	24.91%	4.74%	6.33%	0.17%	4.55%	1.1%	4.98%	2.06%	4.82%
2026/04/12	1.77%	24.79%	4.4%	4.94%	0.19%	2.99%	4.14%	4.6%	2.44%	6.3%
2026/04/13	9.81%	18.41%	12.8%	2.2%	8.07%	2.83%	3.2%	2.98%	1.07%	5.24%
2026/04/14	14.96%	20.1%	12.66%	1.33%	7.79%	3.79%	2.46%	2.18%	0.98%	4.74%
2026/04/15	18.09%	18.99%	12.72%	2.24%	9.43%	2.63%	1.94%	2.51%	1.22%	2.48%
2026/04/16	16.19%	25.78%	12.2%	1.86%	7.17%	1.8%	1.2%	1.36%	1.55%	3.07%
2026/04/17	15.84%	15.8%	10.79%	1.84%	4.74%	4.29%	2.35%	1.39%	1.28%	3.72%
2026/04/18	5.2%	24.46%	10.88%	2.92%	0.36%	1.18%	0.79%	5.75%	3.57%	2.58%
2026/04/19	8.43%	24.11%	10.96%	5.03%	0.29%	3.11%	2.01%	4.14%	1.59%	3.06%
2026/04/20	16.7%	19.39%	8.09%	1.8%	4.73%	2.61%	2.48%	3.68%	1.57%	2.63%
2026/04/21	17.53%	14.03%	11.8%	1.69%	8.7%	3.66%	1.36%	2.7%	1.41%	2.12%
2026/04/22	14.17%	18.67%	11.19%	3.3%	10.18%	1.4%	2.34%	1.36%	1.87%	1.59%
2026/04/23	9.77%	15.17%	11.06%	3.28%	9.91%	1.85%	2.13%	3.57%	1.58%	0.86%
2026/04/24	14.42%	16.05%	11.54%	3.85%	5.21%	1.88%	0.92%	1.24%	1.5%	1.55%
2026/04/25	4.47%	16.07%	8.23%	7.04%	0.48%	1.07%	4.06%	3.85%	3.98%	1.87%
2026/04/26	6.63%	13.99%	4.72%	4.68%	0.36%	1.76%	3.47%	4.75%	6.11%	5.7%
2026/04/27	20.48%	17.72%	9%	4.46%	4.03%	0.53%	2.42%	2.29%	5.4%	3.06%
2026/04/28	23.09%	15.29%	12.38%	2.06%	6.81%	2.93%	2.44%	1.58%	4.4%	1.12%
2026/04/29	19.12%	16.47%	7.95%	4.32%	5.01%	2.1%	2.76%	1.62%	4.16%	3.45%
2026/04/30	15.84%	15.79%	6.55%	5.15%	5.03%	4.3%	3.06%	2.62%	2.48%	2.45%

iselect.com.au
powershop.com.au
econnex.com.au
agl.com.au
goswitch.com.au
energydeal.com.au
outbax.com.au
engie.com.au
energyaustralia.com.au
finder.com.au

In April 2026, PPC spend share fluctuated significantly. iSelect.com.au saw a dramatic rise and fall, peaking at 23.09% on April 28. Powershop.com.au maintained a strong presence, peaking at 25.78% on April 16. Econnex.com.au and AGL.com.au experienced moderate fluctuations, while GoSwitch.com.au and EnergyDeal.com.au had sporadic peaks. Outbax.com.au and Engie.com.au showed consistent low activity. EnergyAustralia.com.au and Finder.com.au had minor fluctuations, ending the month with stable shares.

Market Exposure

Competitor Count for AUS Energy, Utilities & Waste Energy Efficiency

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month.

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Competitor Count - Last month

Competitor Count - Last month
Date	Competitor Count
2026/04/01	189
2026/04/02	201
2026/04/03	205
2026/04/04	196
2026/04/05	208
2026/04/06	217
2026/04/07	214
2026/04/08	212
2026/04/09	213
2026/04/10	220
2026/04/11	203
2026/04/12	208
2026/04/13	218
2026/04/14	213
2026/04/15	199
2026/04/16	203
2026/04/17	209
2026/04/18	203
2026/04/19	209
2026/04/20	206
2026/04/21	210
2026/04/22	204
2026/04/23	210
2026/04/24	201
2026/04/25	195
2026/04/26	198
2026/04/27	212
2026/04/28	191
2026/04/29	189
2026/04/30	191

April saw a dynamic shift in advertisers, starting at 189 and peaking at 220 mid-month. The month concluded with a slight dip to 191.

Campaign Efficiency

Market Loss & Market Gains for AUS Energy, Utilities & Waste Energy Efficiency

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

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Market Loss & Market Gains - Last month

Market Loss & Market Gains - Last month
Name	Market Trend
iselect.com.au	2.53%
hitechhotwater.com.au	1.4%
solahart.com.au	1.34%
bluettipower.com.au	1.01%
agl.com.au	0.86%
engie.com.au	-0.66%
outbax.com.au	-0.86%
powershop.com.au	-1.58%
itechworld.com.au	-4.01%
allpowers.com.au	-5.16%

In the past month, iselect.com.au surged with a 2.53% click share increase, while allpowers.com.au faced a significant 5.16% decline.

Campaign Efficiency

AUS Energy, Utilities & Waste Energy Efficiency Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

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Date	powershop.com.au	outbax.com.au	iselect.com.au	itechworld.com.au	econnex.com.au	energydeal.com.au	agl.com.au	goswitch.com.au	engie.com.au	allpowers.com.au
2026/04/01	17.38%	10.58%	6.99%	8.69%	7.2%	4.36%	3.36%	2.51%	1.67%	7.25%
2026/04/02	12.11%	17.49%	8.57%	13.09%	6.69%	3.31%	1.81%	3.07%	1.47%	6.19%
2026/04/03	11.14%	15.43%	0.37%	17.28%	4.81%	0.75%	2.23%	0.12%	4.88%	9.81%
2026/04/04	13.59%	17.75%	0.39%	15.32%	4.18%	4.09%	2.89%	0.11%	1.67%	7.77%
2026/04/05	15.79%	11.77%	0.36%	10.53%	4.28%	3.69%	3.82%	0.12%	5.44%	8.19%
2026/04/06	14.66%	11.7%	6.76%	6.35%	4.51%	6.36%	4.12%	0.13%	4.89%	5.05%
2026/04/07	16.75%	8.56%	7.73%	6.73%	7.43%	4.18%	1.62%	2.64%	1.19%	5.95%
2026/04/08	16.83%	4.95%	9.33%	8.57%	11.89%	2.36%	1.24%	3.98%	1.3%	5.93%
2026/04/09	20.83%	1.62%	9.86%	5.2%	11.01%	4.3%	1.49%	4.73%	1.07%	2.58%
2026/04/10	12.67%	5.63%	4.45%	7.61%	8.95%	2.43%	1.71%	5.22%	0.8%	8.31%
2026/04/11	20.93%	4.23%	2.65%	5.81%	3.07%	5.03%	5.09%	0.1%	2.45%	4.28%
2026/04/12	16.24%	12.7%	0.8%	8.31%	2.46%	2.9%	2.84%	0.09%	2.5%	11.01%
2026/04/13	12.97%	11.21%	4.59%	6.03%	8.83%	3.16%	1.58%	6.07%	2.08%	12.79%
2026/04/14	15.78%	9.37%	7.69%	1.51%	9.97%	4.69%	0.99%	5.43%	1.58%	1.46%
2026/04/15	16.25%	7.91%	11.17%	0.82%	9.28%	3.15%	1.38%	7%	0.96%	4.79%
2026/04/16	23.12%	4.96%	8.78%	0.04%	10.72%	2.36%	1.55%	5.58%	0.51%	1.82%
2026/04/17	10.67%	8.16%	7.85%	10.58%	8.55%	4.77%	1.12%	4.06%	0.51%	7.49%
2026/04/18	19.91%	3.02%	2.13%	3.43%	7.65%	1.56%	2.36%	0.22%	3.61%	4.39%
2026/04/19	19.16%	7.47%	3.39%	6.73%	9.4%	3.81%	3.85%	0.17%	2.48%	0.86%
2026/04/20	16.09%	9.18%	10.1%	7.16%	5.2%	3.15%	1.13%	2.48%	1.74%	2.28%
2026/04/21	12.5%	5.93%	10.02%	1.06%	8.56%	4.77%	1.58%	7.29%	2.15%	0.02%
2026/04/22	16.47%	9.86%	7.82%	3.36%	8.74%	1.76%	2.77%	6.84%	0.61%	0.01%
2026/04/23	11.07%	8.17%	4.89%	1.86%	9.61%	2.42%	2.36%	8.58%	2.33%	0.02%
2026/04/24	15.55%	3.89%	9.93%	0.98%	10.19%	2.71%	3.31%	4.26%	0.52%	0.02%
2026/04/25	10.86%	14.2%	1.54%	4.47%	4.04%	1.14%	3.91%	0.26%	1.75%	14.1%
2026/04/26	11.15%	12.49%	2.93%	9.71%	3.56%	2%	3.55%	0.22%	1.83%	2.49%
2026/04/27	13.97%	10.05%	12.68%	8.09%	6.46%	0.73%	3.79%	3.23%	0.95%	0.02%
2026/04/28	12.76%	10.49%	13.61%	4.32%	11.21%	3.67%	1.63%	6.11%	1.02%	0.01%
2026/04/29	13.71%	11.03%	10.08%	2.88%	7.04%	2.59%	3.6%	3.64%	0.73%	0.01%
2026/04/30	12.11%	12.08%	7.86%	6.59%	5.08%	5.07%	4.49%	3.03%	1.22%	0.02%

powershop.com.au
outbax.com.au
iselect.com.au
itechworld.com.au
econnex.com.au
energydeal.com.au
agl.com.au
goswitch.com.au
engie.com.au
allpowers.com.au

April saw Powershop.com.au’s impression share fluctuate, peaking at 23.12% on the 16th. Outbax.com.au’s share dipped mid-month, while Iselect.com.au rose towards the end. The month concluded with Powershop.com.au leading.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for AUS Energy, Utilities & Waste Energy Efficiency

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

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Google Text Ad Copy Insights & Creative Trends for AUS Energy, Utilities & Waste Energy Efficiency - Last month

1
Looking for a new energy deal? - Up to $400 Elec Bill Credits https://www.agl.com.au
Unlock elec bill credits. $200 for elec + $200 with internet. Selected plans. T&Cs apply.
2
Energy Compare Victoria https://energy.comparable.com.au
Top Victorian Energy Deals — Compare Victoria Energy Plans and Find the Best Energy Provider. Start Your Search Now.
3
Victorian Energy Compare https://www.energydeal.com.au › compare › energy
Compare Energy VIC — Compare a range of electricity and gas providers in VIC. Stop overpaying for elctricity and gas today. Compare with Energy Deal to save big, today.
4
$200 Gas Welcome Credit | Up to $325 Welcome Credit https://www.engie.com.au
Get $125 elec & $200 gas welcome credits with a 12 month My NMRA Rewards membership.
5
Get $300 Energy Bills Credits | No Lock In Contracts https://www.powershop.com.au
$200 Switch Saver Elec + $100 Power House Gas credit (applied after 180 days). T&Cs apply.

In the competitive landscape of energy deals, AGL entices with up to $400 in bill credits, blending electricity and internet savings. Energy Compare Victoria and Energy Deal focus on empowering consumers to find the best Victorian energy plans. Engie and Powershop offer substantial welcome credits, emphasizing flexibility and rewards.

Frequently Asked Questions

Why is the AUS Energy, Utilities & Waste Energy Efficiency April 2026 Report useful and how should I use it?

Why is the AUS Energy, Utilities & Waste Energy Efficiency April 2026 Report useful?

Imagine being able to instantly see your competitors Market Share, Share of Spend and their top performing ad copy so you can effectively benchmark your own performance.

Adthena’s PPC Market Share reports provide an instant view of performance insights across hundreds of sub-industries – so you can do just that.

How to use the AUS Energy, Utilities & Waste Energy Efficiency April 2026 Report
Think of these reports as a cheat sheet for your industry’s search landscape. Check out this short article for a breakdown of each report and how they can benefit your strategy.
How often is the data updated?

Data within the AUS Energy, Utilities & Waste Energy Efficiency April 2026 Report is aggregated every month, highlighting the most significant changes from the previous period.
How does Adthena collect this data?

We use observed data from Google’s search results pages. With 20 million Google SERPs indexed per day. Adthena forms a global index of publicly available searches on Google.

On top of observed data, our data science models and patented technology expand on the insights through estimated metrics like market share, share of spend, and more.

We have 12 years of historical data across industries and our custom-built AI models learn from continuously updated data every day.
How accurate is the AUS Energy, Utilities & Waste Energy Efficiency April 2026 Report?

The AUS Energy, Utilities & Waste Energy Efficiency April 2026 Report is powered by Adthena’s Whole Market View, which is the patented technology that drives value for our 300 enterprise customers.

Our unique approach to search intelligence ingests Google’s Keyword Planner into its learning models, providing a more accurate and up-to-date view of keyword data compared to traditional panel data methods.

With daily data collection and updates, Adthena offers a closer-to-real-time view of the Google Ads auction, enabling timely insights and adjustments.

Adthena focuses specifically on Google Ads, providing a deep dive into the channel and offering detailed insights into its workings. By processing 10 TB of new data daily and employing AI and machine learning models to analyze millions of Google Ads searches per second, Adthena provides a comprehensive and in-depth view of the competitive landscape.

Learn more about our data.

Learn more about our data accuracy
Does this include mobile, desktop and Google Shopping data?

Yes. The AUS Energy, Utilities & Waste Energy Efficiency April 2026 Report aggregates data from across both device types and Google Shopping.
Who is this AUS Energy, Utilities & Waste Energy Efficiency April 2026 Report for?

The AUS Energy, Utilities & Waste Energy Efficiency April 2026 Report is for enterprise brands and agencies who want quick and high-level, historical benchmarks that are easily digestible and reveal insights, trends and market winners relevant to their own industry.
Can I get a custom report for my brand?

Our search consultants can introduce you to data that is specific to your organization, based on the size of the relevant search term and competitor universe, and the geographies that need monitoring.

Complete the form below to get started.
What is Ask Arlo?

Ask Arlo leverages real-time GenAI to answer customers’ questions about their own search data and receive instant, tailored responses and reports directly within the Adthena platform.

With millions of Google SERPs indexed every day, Arlo never misses a trick and makes sure you’re always up to date.

Learn more about Ask Arlo.

Customer Success Stories

Origin Energy achieves a 15% increase in market share with local search intelligence

Origin Energy is a nationwide energy provider in Australia, but market conditions in central Queensland are very different from, say, coastal Victoria.

Thanks to Adthena’s custom location data, Origin Energy can easily monitor conditions in each state, optimize its search campaigns region-by-region, and respond with precision.Read case study

the7stars achieves Google Ads PPC campaign optimization with Adthena

Leveraging Adthena's comprehensive insights, the7stars and their lottery client optimized their PPC campaigns and organic strategies, resulting in substantial cost savings and improved campaign performance. Read case study

VodafoneZiggo case study: Boosting sales by 500% with a winning PPC strategy

VodafoneZiggo was looking to maximize revenue from its paid search campaigns while reducing costs and streamlining workflows. By leveraging Adthena’s data-driven insights and time-saving automation, the team gained full visibility into their ad spend performance and optimized budget allocation.Read case study

Get the full picture

See this data specific to your brand performance

The data on this page is just a sample of the billions of data points we hold at Adthena. The insights generated by Ask Arlo, leverage real-time GenAI to answer questions about your search data.

Our search consultants can introduce you to Whole Market View data that is specific to your organization, based on the size of the relevant search term and competitor universe, and the locations that you need monitoring.

AUS Energy, Utilities & Waste Energy Efficiency - PPC Market Share Analysis April 2026