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AUS Energy, Utilities & Waste Renewable Energy - PPC Market Share Analysis May 2025

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the AUS Renewable Energy category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Market Exposure

Share of Clicks for top 10 AUS Energy, Utilities & Waste Renewable Energy brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

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Share of Clicks - Last month
Domain Share of clicks
ecoflow.com 11.4
solahart.com.au 7.18
itechworld.com.au 5.17
sunboost.com.au 4.74
zipsolar.com.au 3.74
arisesolar.com.au 3.49
originenergy.com.au 3.33
solarmarket.com.au 2.91
solarquotes.com.au 2.68
solarchoice.net.au 2.62
others 52.74

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In the competitive landscape of Google PPC for renewable energy, ‘ecoflow.com’ leads with 11.4% click share, while ‘solahart.com.au’ follows at 7.18%. ‘Others’ dominate with 52.74%, highlighting diverse competition.

Market Exposure

Share of Spend for the top 10 AUS Energy, Utilities & Waste Renewable Energy brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

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Share of Spend - Last Month
Date sunboost.com.au zipsolar.com.au arisesolar.com.au solarchoice.net.au solarquotes.com.au solarincentives.com.au solarmarket.com.au solarpowernation.com.au originenergy.com.au solahart.com.au
2025/05/01 9.23% 4.46% 5.05% 1.65% 1.68% 1.66% 5.62% 2.14% 5.05% 5.26%
2025/05/02 8.5% 3.26% 4.7% 1.17% 1.83% 2.28% 3.84% 1.13% 7.76% 5.41%
2025/05/03 5.89% 3.04% 4.33% 1.97% 2.59% 2.66% 3.6% 1.19% 5.75% 5.85%
2025/05/04 5.91% 4.29% 4.56% 1.56% 3.45% 2.39% 4% 3.27% 3.55% 6.73%
2025/05/05 6.07% 3.88% 4.9% 1.25% 1.85% 2.47% 4.34% 5.32% 4.43% 6.53%
2025/05/06 6.09% 5.72% 5.24% 2.24% 2.63% 2.59% 4.79% 3.31% 4.92% 5.92%
2025/05/07 5.77% 6.4% 4.11% 2.11% 3.29% 3.92% 5.8% 3.78% 5.41% 8.45%
2025/05/08 4.8% 5.09% 3.97% 2.69% 2.07% 3.99% 5.87% 3.3% 4.09% 7.03%
2025/05/09 5.76% 5.78% 5.17% 2.49% 2.26% 4.38% 6.6% 3.9% 4.41% 6.08%
2025/05/10 7.24% 6.06% 5.27% 2.2% 3.1% 5.25% 5.04% 4.32% 3.03% 5.67%
2025/05/11 7.08% 4.95% 3.63% 2.14% 2.5% 4.21% 4.53% 5.52% 3.77% 6.64%
2025/05/12 7.29% 6.01% 5.14% 2.61% 2.85% 5.49% 5.45% 3.11% 3.26% 6.11%
2025/05/13 6.32% 8.75% 6.96% 3.64% 4.22% 3.54% 7.42% 2.86% 2.62% 4.7%
2025/05/14 8.49% 6.11% 4.48% 3.15% 3.04% 3.48% 4.58% 3.84% 2.12% 5.81%
2025/05/15 8.57% 6.04% 5.35% 3.19% 2.35% 4.09% 5.34% 3.43% 1.57% 1.34%
2025/05/16 7.4% 7.12% 5.47% 3.75% 3.16% 3.78% 4.5% 3.29% 1.42% 5.3%
2025/05/17 8.53% 10.35% 5.61% 3.16% 3.47% 5.12% 3.88% 4.36% 0.9% 4.54%
2025/05/18 7.82% 7.38% 5.33% 4.32% 3.89% 4.28% 3.79% 3.08% 1.44% 4.77%
2025/05/19 6.8% 7.86% 5.96% 5.13% 3.62% 4.17% 3.19% 2.94% 2.23% 4.58%
2025/05/20 6.25% 6.17% 7.73% 5.15% 3.53% 3.94% 4.41% 2.07% 1.15% 5.07%
2025/05/21 6.76% 7.39% 6.86% 3.46% 2.69% 4.2% 3.53% 2.47% 2.05% 5.62%
2025/05/22 5.32% 5.46% 6.29% 2.52% 2.7% 4.02% 4.07% 3.2% 1.56% 6.62%
2025/05/23 6.71% 6.63% 5.58% 3.88% 4.54% 2.69% 2.46% 2.18% 1.59% 6.13%
2025/05/24 9.13% 8.1% 5.9% 4.86% 3.63% 3.42% 2.08% 2.62% 0.98% 6.7%
2025/05/25 9.21% 9.1% 4.96% 4.07% 3.4% 3.75% 2.96% 2.52% 1.73% 6.34%
2025/05/26 6.15% 6.38% 7.02% 3.89% 4.35% 3.79% 2.83% 3.52% 1.94% 6.15%
2025/05/27 7.49% 4.57% 6.58% 2.36% 4.28% 3.84% 3.96% 4.46% 2.46% 6.86%
2025/05/28 8.67% 7.1% 6.21% 3.29% 4.65% 3.71% 3.29% 2.71% 1.24% 7.41%
2025/05/29 8.38% 6.06% 5.71% 3.32% 3.25% 3.74% 3.72% 3.24% 2.2% 5.99%
2025/05/30 6.84% 6.39% 7.24% 3.85% 4.26% 3.06% 4.3% 4.01% 2.64% 0.4%
2025/05/31 8.38% 7.87% 7.48% 5.01% 4.25% 4.01% 3.99% 3.16% 1.35% 0.29%

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In May 2025, Sunboost’s PPC spend fluctuated, peaking at 9.23% and ending at 8.38%. ZipSolar saw a significant rise, reaching 10.35% mid-month. AriseSolar maintained steady growth, while Solarhart’s spend dropped sharply by month’s end.

Market Exposure

Competitor Count for AUS Energy, Utilities & Waste Renewable Energy

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

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Competitor Count - Last month
Date Competitor Count
2025/05/01 427
2025/05/02 417
2025/05/03 418
2025/05/04 423
2025/05/05 417
2025/05/06 427
2025/05/07 433
2025/05/08 448
2025/05/09 431
2025/05/10 426
2025/05/11 422
2025/05/12 440
2025/05/13 449
2025/05/14 460
2025/05/15 454
2025/05/16 450
2025/05/17 435
2025/05/18 438
2025/05/19 455
2025/05/20 453
2025/05/21 437
2025/05/22 445
2025/05/23 449
2025/05/24 435
2025/05/25 433
2025/05/26 436
2025/05/27 433
2025/05/28 433
2025/05/29 445
2025/05/30 426
2025/05/31 423

Copyright © Adthena. All rights reserved.

May began with 427 advertisers, fluctuating throughout the month, peaking at 460 on May 14. The month concluded with 423 advertisers, slightly below the start.

Campaign Efficiency

Market Loss & Market Gains for AUS Energy, Utilities & Waste Renewable Energy

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

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Market Loss & Market Gains - Last month
Name Market Trend
itechworld.com.au 4.21%
arisesolar.com.au 1%
solarchoice.net.au 0.85%
sunboost.com.au 0.64%
solarquotes.com.au 0.6%
samedayhotwaterservice.com.au -0.71%
lifepo4oz.com -0.76%
solarmarket.com.au -1.11%
solahart.com.au -1.16%
originenergy.com.au -1.37%

Copyright © Adthena. All rights reserved.

Itechworld.com.au surged with a 4.21% click share increase, while originenergy.com.au dropped by 1.37%. Arisesolar.com.au gained 1.0%, contrasting solahart.com.au’s 1.16% decline.

Campaign Efficiency

AUS Energy, Utilities & Waste Renewable Energy Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

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Date sunboost.com.au itechworld.com.au zipsolar.com.au arisesolar.com.au ecoflow.com solarmarket.com.au solarincentives.com.au solarscheme.com.au solarpowernation.com.au solahart.com.au
2025/05/01 7.83% 2.55% 3.88% 4.28% 2.51% 4.62% 1.45% 2.5% 1.54% 4.39%
2025/05/02 7.19% 2% 2.76% 3.95% 3.96% 3.06% 2.13% 2.81% 0.85% 4.54%
2025/05/03 4.61% 2.2% 2.46% 3.3% 5.13% 3.08% 2.49% 2.98% 0.81% 5.18%
2025/05/04 4.8% 2.33% 3.46% 3.43% 4.27% 3.79% 2.31% 2.84% 2.38% 5.61%
2025/05/05 5.46% 3.3% 3.11% 3.8% 3.18% 4.23% 2.12% 1.64% 4.25% 5.78%
2025/05/06 5.37% 3.09% 4.72% 4.13% 2.65% 4.29% 2.21% 1.66% 2.86% 5.24%
2025/05/07 4.9% 2.88% 5.53% 3.37% 1.24% 5.65% 3.73% 2.35% 3.08% 7.27%
2025/05/08 4.04% 2.91% 4.3% 3.35% 2.32% 5.79% 3.76% 2.23% 2.63% 6.39%
2025/05/09 4.96% 2.54% 4.84% 4.12% 3.82% 6.68% 3.84% 2.47% 3.18% 5.44%
2025/05/10 6.16% 3.54% 4.86% 4.19% 4.49% 4.82% 4.57% 2.4% 3.56% 5.23%
2025/05/11 6.1% 2.79% 4% 2.97% 4.11% 4.62% 3.64% 2.25% 4.55% 5.35%
2025/05/12 6.36% 2.67% 5% 4.25% 1.31% 5.2% 4.68% 2.39% 2.44% 5.33%
2025/05/13 5.57% 3.2% 7.36% 5.45% 2.62% 7.03% 3.07% 2.19% 2.23% 4.19%
2025/05/14 7.28% 3.05% 5.07% 3.38% 1.62% 4.37% 2.84% 1.69% 2.92% 5.28%
2025/05/15 7.11% 2.33% 4.91% 4.23% 1.56% 5.27% 3.41% 2.96% 2.75% 1.28%
2025/05/16 6.77% 4.67% 6.29% 4.86% 2.28% 4.32% 3.28% 1.79% 2.78% 4.49%
2025/05/17 7.55% 5.72% 8.66% 4.17% 2.24% 3.71% 4.49% 1.65% 3.52% 3.26%
2025/05/18 6.82% 7.06% 5.92% 4.17% 1.17% 3.45% 3.76% 2.09% 2.51% 4.07%
2025/05/19 6.18% 5.25% 6.4% 4.57% 1.87% 3.23% 3.6% 2.27% 2.31% 4.32%
2025/05/20 5.6% 6.37% 5.12% 6.11% 1.49% 4.2% 3.3% 1.78% 1.59% 4.13%
2025/05/21 5.96% 9.06% 6.22% 5.55% 1.71% 3.35% 3.69% 2.91% 1.81% 4.88%
2025/05/22 4.77% 8.96% 4.39% 5.16% 1.87% 3.87% 3.6% 3.13% 2.49% 6.04%
2025/05/23 5.95% 9.31% 5.64% 4.48% 1.33% 2.35% 2.52% 2.27% 1.79% 5.14%
2025/05/24 7.88% 10.15% 6.45% 4.87% 1.1% 1.86% 3.13% 2% 2.12% 5.55%
2025/05/25 8.44% 7.49% 7.68% 3.95% 1.86% 3% 3.46% 2.71% 1.9% 5.18%
2025/05/26 5.85% 5.73% 5.13% 5.87% 1.95% 2.9% 3.42% 3.06% 2.86% 5.1%
2025/05/27 6.95% 6.28% 3.84% 5.96% 4.3% 4.12% 3.75% 1.89% 3.58% 6.1%
2025/05/28 7.49% 6.48% 6.03% 5.86% 4.3% 2.89% 3.48% 1.91% 2.08% 6.36%
2025/05/29 7.48% 5.09% 5.05% 4.26% 4.05% 4.04% 3.26% 3.26% 2.42% 4.93%
2025/05/30 5.87% 5.37% 4.89% 5.41% 5.09% 4.17% 2.82% 2.7% 3.09% 0.28%
2025/05/31 7.54% 6.64% 6.18% 5.94% 5.4% 3.59% 3.34% 2.62% 2.51% 0.21%

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In May 2025, Sunboost.com.au started strong but fluctuated, ending with a 7.54% share. Itechworld.com.au surged mid-month, peaking at 10.15% on May 24. Zipsolar.com.au saw a steady rise, closing at 6.18%. Arisesolar.com.au maintained a moderate presence, finishing at 5.94%. Ecoflow.com had a late surge, ending at 5.40%. Solarmarket.com.au’s share declined, closing at 3.59%. Solarincentives.com.au remained stable, ending at 3.34%. Solarscheme.com.au fluctuated, finishing at 2.62%. Solarpowernation.com.au had a modest presence, closing at 2.51%. Solahart.com.au’s share dropped significantly, ending at 0.21%.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for AUS Energy, Utilities & Waste Renewable Energy

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

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  1. 1
    6.6kW Solar System for $3781* | Australian Operated Company https://www.arisesolar.com.au › solar › offers

    Trust One of Australia's Largest Solar Retailers with your next Installation. Call Us Now! We...

  2. 2
    Check Your Eligibility - 2025 NSW Solar Incentives https://www.energyscheme.com.au › nsw_rebates

    Discover How Much You Could Access In 2025 NSW Solar Rebates With Free Online Calculator. Eligible...

  3. 3
    Compare Solar Quotes https://www.solarchoice.net.au

    Comparisons In Just 2 Minutes — Australia's Only Instant Solar Quote Comparison Service. Compare Quotes In Just 2 Minutes.

  4. 4
    Government Funded Solar Panels - Govt Will Cover Up To $5,350 https://get.solarincentives.com.au › qld

    Is There A Government Rebate For Solar Panels? Yes. Find Out How Much You Qualify For Now.

  5. 5
    Solar Deal 6.6kW@ $2699 https://www.zipsolar.com.au › solar-panel › offer

    Best Offer for NSW — Check Our Latest Solar Panel Package, 440W Latest Solar Panel, 5kW Inverter. With 10 Years Warranty...

Copyright © Adthena. All rights reserved.

In the competitive landscape of solar energy, Arise Solar and Zip Solar captivate with enticing price points for 6.6kW systems, while Energy Scheme and Solar Incentives highlight government rebates. Solar Choice stands out by offering instant quote comparisons, simplifying decision-making for consumers.

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See this data specific to your brand performance

The data on this page is just a sample of the billions of data points we hold at Adthena. The insights generated by Ask Arlo, leverage real-time GenAI to answer questions about your search data.

Our search consultants can introduce you to Whole Market View data that is specific to your organization, based on the size of the relevant search term and competitor universe, and the locations that you need monitoring.

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