AUS Finance Investing - PPC Market Share Analysis March 2026

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the AUS Investing category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Investing – AUS

Google AI Overview visibility for Finance Investing AUS

See how often AIOs appear and how search intent is distributed across buying signals.

AIO Frequency

How often a Google AI overview appears on search terms relevant to this category.

Frequency Percentage
Frequency 19.7237432577
80.2762567423
19%

Complex Query Frequency

A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.

Frequency Percentage
Frequency 35
65
35%

Search Intent Distribution

Breakdown of search queries by their underlying goal.

Intent Distribution
Investigational 22%
Transactional 4%
Navigational 2%
Seasonal 0%
Local 0%
Problem Solving 13%

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Market Exposure

Share of Clicks for top 10 AUS Finance Investing brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

Share of Clicks - Last month
Share of Clicks - Last month
Domain Share of clicks
finder.com.au 8.04
westpac.com.au 6.82
nabtrade.com.au 6.48
commbank.com.au 6.11
perthmint.com 6.05
moomoo.com 5.89
vanguard.com.au 4.76
commsec.com.au 3.97
betashares.com.au 3.56
judo.bank 2.41
others 45.91
  • finder.com.au - 8.04%
  • westpac.com.au - 6.82%
  • nabtrade.com.au - 6.48%
  • commbank.com.au - 6.11%
  • perthmint.com - 6.05%
  • moomoo.com - 5.89%
  • vanguard.com.au - 4.76%
  • commsec.com.au - 3.97%
  • betashares.com.au - 3.56%
  • judo.bank - 2.41%
  • others - 45.91%

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Finder.com.au leads with 8.04% click share, while ‘others’ dominate at 45.91%, highlighting diverse competition in Google’s PPC landscape.

Market Exposure

Share of Spend for the top 10 AUS Finance Investing brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

Share of Spend - Last Month
Share of Spend - Last Month
Date finder.com.au moomoo.com rabobank.com.au vanguard.com.au selfwealth.com.au ing.com.au betashares.com.au amp.com.au webull.com.au commsec.com.au
2026/03/01 14.71% 8.26% 3.34% 3.04% 0.27% 3.08% 2.69% 2.57% 2.72% 2.76%
2026/03/02 15.88% 8.97% 5.42% 3.65% 0.51% 2.4% 1.57% 3.23% 3.14% 2.5%
2026/03/03 13.71% 9.65% 4.59% 4.08% 3.56% 1.23% 2.02% 2.89% 2.32% 2.03%
2026/03/04 12.93% 8.52% 4.45% 4.05% 3.44% 2.97% 1.12% 2.68% 2.55% 2.15%
2026/03/05 12.98% 8.56% 4.5% 4.17% 2.63% 2.27% 1.43% 2.36% 2.2% 2.2%
2026/03/06 12.17% 9.73% 5.05% 4.83% 2.84% 1.68% 1.44% 2.44% 3.01% 2.47%
2026/03/07 11.94% 10.42% 4.41% 4.67% 2.68% 2.71% 2.1% 1.58% 2.19% 2.79%
2026/03/08 11.89% 12.22% 4.53% 3.84% 2.77% 1.74% 1.87% 1.32% 2.18% 5.97%
2026/03/09 11.72% 11.95% 5.61% 3.64% 2.72% 1.79% 2.37% 2.24% 2.06% 2.32%
2026/03/10 11.42% 11.37% 4.82% 3.48% 2.98% 1.56% 2.29% 1.83% 2.22% 1.6%
2026/03/11 11.57% 11.91% 3.91% 3.65% 2.1% 2.61% 3.77% 1.78% 2.88% 2.28%
2026/03/12 11.02% 11.69% 4.37% 4.69% 2.32% 3.32% 2.4% 2.4% 2.47% 2.24%
2026/03/13 10.82% 13.74% 4.44% 4.73% 2.57% 1.94% 2.55% 2.44% 3.61% 1.86%
2026/03/14 10.4% 11.33% 4.19% 4.43% 4.18% 1.94% 2.46% 2.12% 2.41% 2.76%
2026/03/15 10.82% 11.22% 3.91% 4.76% 3.04% 1.16% 2.07% 2.04% 2.94% 2.67%
2026/03/16 12.47% 12.3% 4.11% 4.65% 2.08% 1.37% 1.44% 2.22% 1.89% 2.68%
2026/03/17 13.36% 12.39% 2.39% 4.34% 3.27% 1.66% 1.45% 2.68% 1.74% 2.54%
2026/03/18 14.55% 13.9% 1.99% 4.68% 2.44% 1.95% 1.3% 2.04% 2.42% 2.66%
2026/03/19 13.75% 11.58% 2.28% 4.19% 3.09% 2.11% 1.6% 2.82% 2.69% 2.05%
2026/03/20 13.06% 12.35% 2.51% 4.39% 4.69% 2.11% 2.97% 2.88% 2.49% 1.87%
2026/03/21 12.39% 13.4% 1.45% 5.62% 3.05% 1.4% 4.29% 2.17% 2.71% 2.64%
2026/03/22 12.24% 13.93% 2.01% 4.02% 4.14% 1.84% 3.67% 2.19% 2.38% 2.73%
2026/03/23 11.68% 14.69% 1.28% 5.59% 4.42% 2.79% 1.73% 2.7% 2.59% 1.8%
2026/03/24 12.37% 12.22% 1.51% 4.57% 3.51% 3.25% 2.04% 3.05% 1.67% 1.6%
2026/03/25 11.48% 11.87% 1.87% 4.77% 3.36% 2.64% 2.23% 2.89% 2.31% 1.27%
2026/03/26 12.29% 11.49% 3.26% 4.27% 1.35% 2.98% 1.7% 1.95% 3.8% 1.63%
2026/03/27 10.04% 10.98% 3.15% 4.91% 1.68% 2.56% 1.89% 3.06% 2.74% 2.27%
2026/03/28 11.55% 10.97% 5.1% 5.02% 2.81% 2.46% 2.08% 2.75% 1.56% 2.09%
2026/03/29 12.02% 11.06% 4.68% 4.91% 3.12% 1.86% 2.4% 2.18% 1.41% 2.38%
2026/03/30 12.66% 9.46% 5.2% 3.71% 2.64% 2.93% 1.84% 2.55% 1.38% 1.81%
2026/03/31 13.11% 9.28% 4.5% 3.66% 3.59% 2.86% 2.6% 2% 1.55% 1.29%
  • finder.com.au
  • moomoo.com
  • rabobank.com.au
  • vanguard.com.au
  • selfwealth.com.au
  • ing.com.au
  • betashares.com.au
  • amp.com.au
  • webull.com.au
  • commsec.com.au

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In March 2026, finder.com.au’s PPC spend share fluctuated, peaking mid-month. Moomoo.com saw a steady rise, while rabobank.com.au experienced a decline. Vanguard.com.au maintained stability, and selfwealth.com.au showed sporadic increases. The month concluded with varied trends across advertisers.

Market Exposure

Competitor Count for AUS Finance Investing

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

Competitor Count - Last month
Competitor Count - Last month
Date Competitor Count
2026/03/01 360
2026/03/02 362
2026/03/03 365
2026/03/04 357
2026/03/05 354
2026/03/06 360
2026/03/07 364
2026/03/08 372
2026/03/09 366
2026/03/10 363
2026/03/11 351
2026/03/12 352
2026/03/13 350
2026/03/14 355
2026/03/15 356
2026/03/16 357
2026/03/17 365
2026/03/18 369
2026/03/19 365
2026/03/20 364
2026/03/21 355
2026/03/22 359
2026/03/23 358
2026/03/24 352
2026/03/25 340
2026/03/26 338
2026/03/27 332
2026/03/28 337
2026/03/29 343
2026/03/30 336
2026/03/31 330

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March saw a dynamic shift in distinct advertisers, starting at 360 and peaking at 372 on March 8. A decline followed, ending the month at 330.

Campaign Efficiency

Market Loss & Market Gains for AUS Finance Investing

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

Market Loss & Market Gains - Last month
Market Loss & Market Gains - Last month
Name Market Trend
commbank.com.au 2.08%
judo.bank 1.78%
moomoo.com 1.3%
finder.com.au 1.03%
betashares.com.au 1.03%
macquarie.com.au -0.42%
rabobank.com.au -0.6%
commsec.com.au -0.68%
westpac.com.au -1.06%
perthmint.com -9.9%

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CommBank.com.au surged with a 2.08% click share increase, while PerthMint.com faced a significant 9.9% decline.

Campaign Efficiency

AUS Finance Investing Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

Date finder.com.au judo.bank moomoo.com commbank.com.au vanguard.com.au betashares.com.au termplus.com.au rabobank.com.au westpac.com.au commsec.com.au
2026/03/01 14.18% 0.6% 5.66% 3.53% 3.57% 4.19% 2.07% 2.66% 3.9% 3.53%
2026/03/02 15.32% 1.52% 6.32% 2.78% 4.21% 2.43% 2.02% 4.17% 4.05% 3.08%
2026/03/03 12.74% 1.92% 6.7% 2.48% 4.61% 2.75% 1.71% 3.58% 3.53% 2.13%
2026/03/04 12.66% 3.05% 5.78% 1.7% 4.44% 1.87% 1.45% 3.48% 3.99% 2.51%
2026/03/05 12.06% 1.94% 5.38% 2.55% 4.11% 2.07% 1.82% 3.24% 4.51% 2.88%
2026/03/06 11.14% 1.77% 6.37% 2.15% 4.75% 1.79% 2.06% 3.4% 4.45% 3.01%
2026/03/07 11.5% 1.43% 7.08% 4.07% 4.85% 2.75% 1.67% 3.14% 4.51% 3.34%
2026/03/08 10.95% 1.82% 9.05% 2.17% 3.97% 2.22% 1.25% 2.92% 3.64% 10.09%
2026/03/09 10.65% 1.97% 8.53% 2.21% 3.81% 3.17% 1.59% 3.7% 3.07% 2.77%
2026/03/10 10.75% 1.93% 7.49% 1.97% 3.73% 3.11% 1.9% 3.69% 3.71% 1.91%
2026/03/11 10.54% 1.67% 8.41% 2.09% 3.96% 5.41% 1.67% 2.69% 3.78% 2.79%
2026/03/12 9.86% 2.82% 8.75% 1.37% 5.29% 3.38% 1.98% 3.22% 3.24% 2.77%
2026/03/13 9.57% 2.52% 10.91% 1.92% 5.37% 4.19% 1.81% 3.46% 3.55% 2.25%
2026/03/14 9.7% 1.68% 8.47% 2.21% 4.96% 3.11% 2.24% 2.9% 2.74% 3.86%
2026/03/15 10.26% 1.67% 8.31% 2.52% 4.94% 2.78% 2.04% 2.69% 2.74% 3.43%
2026/03/16 11.85% 2.08% 9.42% 1.95% 4.99% 1.93% 2.79% 2.86% 3.1% 3.25%
2026/03/17 12.62% 2.42% 9.83% 3.1% 4.85% 1.9% 2.92% 1.61% 2.75% 2.82%
2026/03/18 13.67% 2.58% 12% 1.54% 5.53% 1.69% 2.95% 1.35% 2.21% 3.21%
2026/03/19 12.67% 2.83% 10.71% 1.91% 4.3% 2.16% 2.05% 1.48% 3.52% 2.38%
2026/03/20 12.64% 2.17% 10.17% 2.15% 5.03% 4.86% 3.12% 1.82% 3.05% 1.92%
2026/03/21 11.12% 2.03% 10.4% 2.89% 5.82% 7.7% 2.91% 0.94% 2.76% 3.17%
2026/03/22 10.87% 2.79% 10.95% 3.53% 3.89% 5.16% 2.6% 1.21% 3.23% 3.45%
2026/03/23 10.18% 3.53% 12.8% 3.31% 6.36% 2.54% 2.92% 0.84% 2.78% 2.05%
2026/03/24 11.32% 3.81% 8.85% 4.17% 5.11% 3.08% 3.74% 1.05% 3.82% 1.96%
2026/03/25 10.68% 4.65% 8.53% 3.97% 4.92% 3.37% 3.35% 1.31% 3.3% 1.3%
2026/03/26 11.68% 4.96% 7.98% 2.73% 4.67% 2.43% 2.68% 2.1% 3.48% 1.89%
2026/03/27 8.39% 3.55% 7.5% 2.62% 4.84% 2.34% 2.88% 2.33% 2.49% 2.91%
2026/03/28 10.7% 4.38% 7.98% 3.8% 5.03% 3.06% 3.56% 3.5% 3.16% 2.59%
2026/03/29 10.87% 4.61% 8.26% 3.47% 4.56% 3.69% 3.34% 3.32% 3.77% 3.37%
2026/03/30 11.8% 5.95% 6.01% 3.75% 3.96% 2.73% 2.92% 3.55% 2.34% 2.23%
2026/03/31 12.77% 6.85% 5.47% 4.54% 3.83% 3.67% 3.03% 2.9% 1.64% 1.51%
  • finder.com.au
  • judo.bank
  • moomoo.com
  • commbank.com.au
  • vanguard.com.au
  • betashares.com.au
  • termplus.com.au
  • rabobank.com.au
  • westpac.com.au
  • commsec.com.au

Copyright © Adthena. All rights reserved.

In March 2026, finder.com.au’s impression share began at 14.18% and fluctuated, ending at 12.77%. Meanwhile, judo.bank saw a steady rise from 0.6% to 6.85%. Moomoo.com experienced a peak mid-month, closing at 5.47%. Commbank.com.au’s share increased, finishing at 4.54%. Vanguard.com.au maintained stability, ending at 3.83%. Betashares.com.au and termplus.com.au showed varied trends, closing at 3.67% and 3.03%, respectively. Rabobank.com.au’s share dipped mid-month but recovered to 2.9%. Westpac.com.au’s share decreased, ending at 1.64%. Commsec.com.au fluctuated, closing at 1.51%.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for AUS Finance Investing

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

Google Text Ad Copy Insights & Creative Trends for AUS Finance Investing - Last month
  1. 1
    Trade falling markets: CFDs - Trade market-moving events https://www.capital.com

    Trade falling and rising markets via CFDs. Trading is risky. Refer to our PDS & TMD. Learn to Trade.

  2. 2
    Income Generating Investments - 12% p.a Paid Monthly https://www.gleneagle.com.au › income › investments

    Download the Information Memorandum for full investment terms. Earn 10-12% p.a with asset-backed security. An income paying investment opportunity.

  3. 3
    Interactive Brokers® https://www.interactivebrokers.com.au

    Award Winning Platform — Clients from all over the globe have the ability to invest worldwide at the lowest cost. Take your...

  4. 4
    The Perth Mint Official Site https://www.perthmint.com

    Buy Online Or In Store — We offer a range of gold collectable coins with themes to excite every customer. Shop now.

  5. 5
    18-34? Get Up To 5.25% p.a - Westpac Choice & Life Accounts https://www.westpac.com.au

    Spend & Save Variable Rate. Eligibility, Savings, Card Purchase Criteria, T&Cs Apply. Card On Hold.

Copyright © Adthena. All rights reserved.

In the competitive world of finance, top advertisers like Capital.com and Gleneagle.com.au captivate with themes of market adaptability and lucrative returns. Interactive Brokers and Perth Mint emphasize global reach and unique offerings, while Westpac targets young savers with enticing rates.

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