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AUS Finance Investing - PPC Market Share Analysis April 2025

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the AUS Investing category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Market Exposure

Share of Clicks for top 10 AUS Finance Investing brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

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Share of Clicks - Last month
Domain Share of clicks
westpac.com.au 11.91
finder.com.au 5.76
judo.bank 4.74
nabtrade.com.au 3.83
cmcmarkets.com 3.82
kickstarter.com 3.21
plus500.com 3.04
brightersuper.com.au 3.02
interactivebrokers.com.au 3.02
greatsouthernbank.com.au 2.63
others 55.02

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In the finance PPC landscape, Westpac leads with 11.91% click share, followed by Finder at 5.76%. Judo Bank captures 4.74%, while ‘others’ dominate with 55.02%.

Market Exposure

Share of Spend for the top 10 AUS Finance Investing brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

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Share of Spend - Last Month
Date finder.com.au plus500.com macquarie.com.au unisuper.com.au rabobank.com.au westpac.com.au cmcmarkets.com judo.bank etoro.com interactivebrokers.com.au
2025/04/01 6.82% 0.01% 1.07% 2.83% 2.27% 2.37% 0.05% 1.97% 9.5% 11.75%
2025/04/02 5.52% 0% 1.28% 2.92% 1.65% 2.23% 0.01% 2.16% 7.19% 15.23%
2025/04/03 6.04% 0% 1.73% 2.49% 2.64% 2.59% 0% 2.01% 6.74% 11.82%
2025/04/04 7.67% 0.01% 2.05% 2.21% 2.84% 3% 0% 2.7% 6.49% 15.09%
2025/04/05 7.73% 9.69% 3.1% 2.74% 3.1% 2.71% 8.93% 2.52% 2.63% 5.26%
2025/04/06 9.22% 6.73% 3.1% 3.98% 3.29% 2.72% 5.55% 2.2% 4.16% 4.28%
2025/04/07 11.95% 6.33% 2.84% 4.66% 3.55% 2.94% 4.89% 2.38% 2.95% 3.05%
2025/04/08 12.17% 6.58% 3.22% 3.18% 5.47% 2.78% 4.38% 3.16% 1.92% 2.42%
2025/04/09 10.11% 7.55% 2.78% 3.5% 3.73% 2.59% 6.57% 2.92% 3.01% 1.79%
2025/04/10 9.65% 11.14% 2.3% 3.97% 1.72% 3.15% 9.3% 3.69% 3.07% 1.69%
2025/04/11 9.09% 12.22% 2.78% 3.78% 2.65% 2.31% 8.25% 2.36% 1.71% 1.93%
2025/04/12 6.7% 11.69% 1.63% 3.64% 1.38% 1.87% 10.71% 2.14% 2.21% 2.14%
2025/04/13 6.86% 11.58% 1.32% 2.92% 0.56% 2.25% 9.88% 2.74% 2.21% 3.76%
2025/04/14 9.09% 10.21% 2.66% 4.36% 1.28% 3.33% 8.3% 3.31% 1.5% 3.29%
2025/04/15 11.49% 5.75% 3.5% 4.05% 2.73% 2.53% 5.65% 2.95% 1.97% 2.21%
2025/04/16 9.85% 9.03% 2.73% 4.71% 3.46% 2.15% 6.88% 3.16% 1.24% 2.19%
2025/04/17 9.52% 6.75% 3.6% 2.92% 3.57% 3.59% 4.49% 2.7% 1.45% 4.13%
2025/04/18 5.68% 9.26% 1.37% 2.16% 0.93% 2.83% 4.92% 1.11% 2.24% 6.16%
2025/04/19 9.78% 5.11% 3.26% 4.67% 4.1% 2.73% 4.44% 2.22% 1.41% 2.44%
2025/04/20 7.95% 6.01% 1.71% 4.02% 2.81% 2.49% 6.03% 1.91% 1.98% 2.42%
2025/04/21 9.88% 9.41% 3.05% 3.3% 4.59% 2.42% 3.31% 2.26% 2.24% 2.17%
2025/04/22 8.7% 6.63% 2.53% 4.72% 2.66% 2.17% 5.95% 2.13% 2.78% 3.74%
2025/04/23 11.13% 5.39% 4.85% 4.12% 5.19% 2.95% 4.02% 2.35% 2.43% 2.62%
2025/04/24 9.72% 6.13% 4.44% 2.93% 4.63% 3.06% 4.54% 2.55% 2.29% 0.91%
2025/04/25 9.28% 11.1% 4.39% 0.13% 4.94% 3.21% 6.34% 3.13% 3.51% 1%
2025/04/26 9.25% 5.28% 4.33% 0.18% 4.27% 4.54% 4.59% 3.07% 2.44% 1.25%
2025/04/27 7.75% 6.06% 4.35% 0.08% 5.42% 3.46% 6.98% 2.84% 3.44% 3.03%
2025/04/28 9.12% 5.91% 5.67% 4.14% 5.06% 2.77% 4.63% 2.92% 3.54% 0.97%
2025/04/29 11.56% 3.71% 5.95% 4.9% 4.14% 2.73% 3.87% 3.42% 1.89% 1.47%
2025/04/30 9.51% 6.92% 6.56% 6.51% 4.47% 2.73% 2.16% 1.83% 1.75% 1.15%

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In April 2025, finder.com.au’s PPC spend share fluctuated, peaking at 12.17% on April 8. Plus500.com saw a significant rise, reaching 12.22% on April 11. Macquarie.com.au steadily increased, ending at 6.56%. Unisuper.com.au’s share surged late, closing at 6.51%. Rabobank.com.au maintained a steady presence, finishing at 4.47%. Westpac.com.au remained stable, ending at 2.73%. CMCmarkets.com peaked mid-month, closing at 2.16%. Judo.bank showed consistent growth, ending at 1.83%. Etoro.com experienced a decline, finishing at 1.75%. Interactivebrokers.com.au’s share decreased, closing at 1.15%.

Market Exposure

Competitor Count for AUS Finance Investing

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

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Competitor Count - Last month
Date Competitor Count
2025/04/01 413
2025/04/02 416
2025/04/03 408
2025/04/04 400
2025/04/05 403
2025/04/06 413
2025/04/07 410
2025/04/08 404
2025/04/09 386
2025/04/10 386
2025/04/11 376
2025/04/12 384
2025/04/13 391
2025/04/14 392
2025/04/15 388
2025/04/16 382
2025/04/17 376
2025/04/18 384
2025/04/19 399
2025/04/20 398
2025/04/21 391
2025/04/22 400
2025/04/23 390
2025/04/24 388
2025/04/25 394
2025/04/26 379
2025/04/27 376
2025/04/28 383
2025/04/29 378
2025/04/30 371

Copyright © Adthena. All rights reserved.

April saw a fluctuating trend in distinct advertisers, starting at 413 and ending at 371. Mid-month, numbers dipped to 376, with brief recoveries, but ultimately declined.

Campaign Efficiency

Market Loss & Market Gains for AUS Finance Investing

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

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Market Loss & Market Gains - Last month
Name Market Trend
rest.com.au 1.86%
finder.com.au 1.23%
macquarie.com.au 1.21%
rabobank.com.au 1.2%
westpac.com.au 1%
belldirect.com.au -0.75%
binance.com -1.35%
interactivebrokers.com.au -1.99%
cmcmarkets.com -2.04%
moomoo.com -2.06%

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In the past month, rest.com.au surged by 1.86%, while moomoo.com dropped by 2.06%.

Campaign Efficiency

AUS Finance Investing Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

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Date finder.com.au macquarie.com.au plus500.com westpac.com.au rabobank.com.au judo.bank etoro.com cmcmarkets.com greatsouthernbank.com.au interactivebrokers.com.au
2025/04/01 6.24% 0.8% 0% 3.8% 1.74% 3.77% 8.14% 0.02% 1.72% 11.02%
2025/04/02 5.45% 0.98% 0% 2.98% 1.19% 3.56% 6.28% 0.01% 2.63% 17.03%
2025/04/03 5.75% 1.18% 0% 3.85% 1.83% 3.26% 5.93% 0% 2.15% 11.9%
2025/04/04 7.82% 1.43% 0.01% 4.61% 2.13% 4.41% 5.05% 0% 2.23% 16.25%
2025/04/05 7.44% 2.34% 8.14% 4.42% 2.4% 4.72% 1.74% 7.01% 2.77% 6.44%
2025/04/06 8.93% 2.3% 5.55% 4.7% 2.61% 4.02% 3.38% 4.19% 3.29% 4.87%
2025/04/07 12.24% 2.09% 5.91% 5.21% 2.81% 4.34% 2.06% 3.51% 3.24% 2.68%
2025/04/08 12.6% 2.58% 5.31% 4.7% 4.78% 6.29% 1.3% 2.75% 2.74% 2.04%
2025/04/09 10% 2.17% 6.91% 4.5% 3.1% 5.3% 2.62% 4.48% 3% 1.5%
2025/04/10 9.53% 1.81% 9.32% 5.03% 1.32% 6.63% 3.19% 6.83% 2.68% 1.37%
2025/04/11 9.03% 1.89% 11.4% 4.06% 2.01% 4.36% 1.65% 6.63% 1.61% 1.91%
2025/04/12 7.06% 1.06% 10.59% 3.24% 0.97% 3.82% 3.07% 8.39% 1.59% 2.02%
2025/04/13 6.47% 1.02% 9.6% 3.48% 0.57% 4.33% 1.48% 7.56% 2.66% 4.39%
2025/04/14 8.2% 2.21% 8.81% 5.09% 1.09% 5.74% 1.29% 6.45% 4.29% 4.19%
2025/04/15 11.75% 2.65% 4.44% 3.99% 2.32% 5.22% 1.95% 3.75% 2.8% 2.22%
2025/04/16 9.99% 2.21% 6.68% 3.65% 2.6% 5.72% 0.7% 4.83% 3.24% 2.6%
2025/04/17 9.9% 2.47% 4.35% 4.63% 2.9% 4.33% 0.83% 2.48% 3.49% 4.83%
2025/04/18 6.17% 1.49% 6.84% 4.54% 0.97% 2.01% 1.27% 3.28% 2.08% 6.47%
2025/04/19 10.14% 2.88% 3.53% 3.85% 3.38% 3.9% 0.81% 2.85% 3.14% 2.06%
2025/04/20 8.31% 1.44% 4.75% 4.2% 2.55% 3.43% 1.17% 5.07% 3.01% 2.66%
2025/04/21 10.95% 2.29% 7.07% 3.6% 3.74% 3.75% 1.41% 1.87% 3.27% 1.94%
2025/04/22 8.76% 2.25% 5.54% 3.42% 2.39% 3.88% 2.31% 4.3% 1.75% 3.86%
2025/04/23 11.22% 4.32% 4.43% 4.33% 4.1% 4.05% 2.67% 2.93% 2.1% 2.46%
2025/04/24 11.05% 3.68% 5.29% 4.64% 3.87% 4.44% 2.4% 3.2% 2.63% 0.79%
2025/04/25 9.59% 3.53% 8.75% 4.61% 4.08% 5.23% 3.51% 5.77% 3.33% 0.94%
2025/04/26 10.02% 3.15% 4.04% 7.23% 3.5% 5.18% 1.74% 2.95% 2.95% 1.39%
2025/04/27 7.14% 3.44% 4.69% 5.02% 4.24% 4.7% 2.95% 6.02% 3.05% 3.34%
2025/04/28 9.91% 4.53% 5.15% 4.06% 4.12% 5.35% 3.34% 3.89% 2.03% 1.05%
2025/04/29 13.27% 4.54% 3.22% 4.05% 3.52% 6.07% 1.71% 2.64% 1.97% 1.66%
2025/04/30 10.83% 5.62% 5.05% 4.39% 3.74% 3.33% 1.59% 1.3% 1.21% 1.11%

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Finder.com.au’s impression share peaked mid-month at 12.60%, ending at 10.83%. Macquarie.com.au steadily rose, closing at 5.62%. Plus500.com surged early, stabilizing at 5.05%. Westpac.com.au fluctuated, finishing at 4.39%. Rabobank.com.au’s share varied, ending at 3.74%. Judo.bank saw ups and downs, closing at 3.33%. Etoro.com declined, ending at 1.59%. CMCMarkets.com peaked mid-month, closing at 1.30%. GreatSouthernBank.com.au’s share decreased, ending at 1.21%. InteractiveBrokers.com.au’s share dropped, closing at 1.11%.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for AUS Finance Investing

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

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  1. 1
    Best Trading Platform https://www.cmcmarkets.com

    CFD Trading Platform Forex — Competitive and transparent pricing. Open a CFD account with no minimum deposit. Trade...

  2. 2
    Up To 5.40% p.a. (T&C's Apply) https://campaigns.ing.com.au › high-interest › savings-account

    ING Savings Maximiser — Save With Our Highest Variable Rate, Currently Up To 5.40% p.a. For Eligible Customers Only

  3. 3
    Stock Trading Worldwide | Global & Domestic Trading https://www.interactivebrokers.com.au

    Invest globally in stocks, options, futures, currencies, bonds & funds from one screen.

  4. 4
    Judo Bank Term Deposit Rates https://www.judo.bank

    Strong. Stable. Secure. Best in-market rates that are sure to generate some serious interest. Award-winning Term...

  5. 5
    No Deposit Conditions - 5.10% p.a. Welcome Rate Offer https://www.macquarie.com.au › savings

    Earn A Variable Welcome Rate For Four Months Up To $250K On Your First Savings Account.

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In the competitive world of finance, CMC Markets shines with its transparent CFD trading platform, while ING entices with a high 5.40% savings rate. Interactive Brokers offers global trading from one screen, Judo Bank promises strong term deposit rates, and Macquarie attracts with a 5.10% welcome rate.

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The data on this page is just a sample of the billions of data points we hold at Adthena. The insights generated by Ask Arlo, leverage real-time GenAI to answer questions about your search data.

Our search consultants can introduce you to Whole Market View data that is specific to your organization, based on the size of the relevant search term and competitor universe, and the locations that you need monitoring.