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AUS Energy, Utilities & Waste Recycling Services - PPC Market Share Analysis May 2025

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the AUS Recycling Services category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Market Exposure

Share of Clicks for top 10 AUS Energy, Utilities & Waste Recycling Services brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

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Share of Clicks - Last month
Domain Share of clicks
ecobin.com.au 57.08
verdex.com.au 5.75
richmondau.com 5.25
biogone.com.au 5.12
whogivesacrap.org 4.54
myecobag.com.au 4.46
biotuff.com.au 2.55
environmentaljobs.com.au 1.95
admerch.com.au 1.35
flick.com.au 1.25
others 10.7

Copyright © Adthena. All rights reserved.

Ecobin.com.au dominates with 57.08% click share, overshadowing others. Verdex.com.au and Richmondau.com follow, while ‘others’ collectively hold 10.7%.

Market Exposure

Share of Spend for the top 10 AUS Energy, Utilities & Waste Recycling Services brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

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Share of Spend - Last Month
Date ecobin.com.au whogivesacrap.org biogone.com.au myecobag.com.au biotuff.com.au verdex.com.au richmondau.com flick.com.au hipages.com.au environmentaljobs.com.au
2025/05/01 57.09% 0% 3.65% 3.62% 5.89% 1.24% 0.47% 0% 0% 0%
2025/05/02 61.93% 0.28% 4.16% 4.47% 1.1% 12.39% 0.45% 0% 0% 0%
2025/05/03 66.27% 0% 1.53% 6.88% 0% 11.24% 0.41% 0% 0% 0%
2025/05/04 36.7% 0.49% 5.86% 10.88% 2.68% 16.68% 4.98% 0% 0% 0%
2025/05/05 14.71% 0% 2.64% 7.95% 2.86% 10.45% 22.83% 0% 0% 10.28%
2025/05/06 38.88% 0% 0% 4.35% 1.23% 13.68% 15.71% 0% 0% 3.56%
2025/05/07 27.93% 0.47% 5.12% 0.97% 2.52% 11.36% 25.85% 0% 0% 0%
2025/05/08 23.99% 2.44% 5.58% 7.82% 4.92% 1.6% 0.43% 0% 0% 9.5%
2025/05/09 6.81% 5.98% 7.3% 14.77% 3.56% 14.9% 0.41% 0% 0% 8.06%
2025/05/10 40.26% 2.04% 3.51% 1.33% 1.16% 6.28% 7.45% 16% 8.08% 0%
2025/05/11 40.72% 4.7% 13.51% 8.32% 3.36% 0.93% 13.19% 0% 0% 0%
2025/05/12 55.6% 6.62% 4.04% 8.94% 2.9% 0.77% 0.71% 0% 0% 3.03%
2025/05/13 48.34% 6.83% 2.13% 2.46% 2.01% 7.88% 10.12% 0% 0% 4.39%
2025/05/14 24.48% 6.76% 2.34% 1.32% 1.02% 15.65% 21.05% 0% 0% 4.03%
2025/05/15 24.23% 6.52% 2.17% 5.3% 3.94% 0.7% 0.96% 19.49% 16.38% 0%
2025/05/16 21.35% 4.38% 2.01% 2.17% 10.14% 0.33% 27.18% 11.16% 2.29% 3.69%
2025/05/17 11.75% 8.46% 3.37% 5.81% 2.36% 8.02% 20.18% 17.97% 11.24% 0%
2025/05/18 49.55% 3.47% 3.85% 1.14% 1.57% 2.18% 4.22% 14.27% 3.02% 0%
2025/05/19 54.79% 7.43% 6.2% 2.27% 1.28% 2.32% 13.68% 2.38% 0% 0%
2025/05/20 36.99% 5.49% 0.67% 1.1% 0% 9.41% 23.16% 5.38% 6.46% 0%
2025/05/21 27.88% 10.36% 2.1% 3.02% 4.1% 1.21% 0.84% 5.54% 13.3% 5.34%
2025/05/22 38.41% 11.6% 3.69% 2.83% 5.06% 0.97% 0.72% 16.34% 0% 4.29%
2025/05/23 5.25% 12.72% 12.49% 8.15% 2.74% 11.76% 0.62% 13.34% 4% 0%
2025/05/24 21.85% 7.06% 6.14% 4.38% 5.83% 0.5% 11.29% 18.44% 7.88% 0%
2025/05/25 9.47% 11.71% 2.31% 12.15% 2.02% 1% 0.71% 23.16% 18.48% 0%
2025/05/26 26.15% 5.25% 1.92% 3.06% 1.62% 24.01% 7.91% 17.43% 2.2% 0%
2025/05/27 3.13% 10.07% 2.13% 6.86% 0.55% 9.41% 12% 20.8% 11.01% 5.23%
2025/05/28 1.34% 11.29% 9.28% 4.12% 3.5% 13.3% 0.49% 21.4% 6.27% 3.64%
2025/05/29 35.35% 8.09% 1.7% 3.4% 3.33% 1.08% 18.13% 0% 0% 4.03%
2025/05/30 46.49% 6.39% 2.4% 1.88% 1.76% 9.51% 0.29% 0% 0% 3.61%
2025/05/31 22.48% 13.26% 11.97% 5.76% 2.64% 0.74% 0.61% 0% 0% 0%

Copyright © Adthena. All rights reserved.

In May 2025, ecobin.com.au led PPC spend, peaking early, then fluctuating. Flick.com.au showed steady growth mid-month. Whogivesacrap.org and biogone.com.au had consistent low spend. Verdex.com.au and richmondau.com had sporadic spikes. The month ended with diverse spending patterns.

Market Exposure

Competitor Count for AUS Energy, Utilities & Waste Recycling Services

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

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Competitor Count - Last month
Date Competitor Count
2025/05/01 36
2025/05/02 33
2025/05/03 29
2025/05/04 31
2025/05/05 33
2025/05/06 30
2025/05/07 31
2025/05/08 34
2025/05/09 36
2025/05/10 35
2025/05/11 32
2025/05/12 31
2025/05/13 32
2025/05/14 30
2025/05/15 34
2025/05/16 35
2025/05/17 33
2025/05/18 34
2025/05/19 30
2025/05/20 33
2025/05/21 38
2025/05/22 31
2025/05/23 37
2025/05/24 39
2025/05/25 32
2025/05/26 35
2025/05/27 35
2025/05/28 36
2025/05/29 28
2025/05/30 32
2025/05/31 30

Copyright © Adthena. All rights reserved.

May saw fluctuating advertiser numbers, peaking at 39 on May 24. The month concluded with 30 advertisers, reflecting a dynamic landscape.

Campaign Efficiency

Market Loss & Market Gains for AUS Energy, Utilities & Waste Recycling Services

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

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Market Loss & Market Gains - Last month
Name Market Trend
whogivesacrap.org 3.36%
terracycle.com 1.71%
biogone.com.au 1.03%
flick.com.au 0.98%
verdex.com.au 0.56%
vivopak.com.au -0.43%
myecobag.com.au -0.92%
environmentaljobs.com.au -1.11%
admerch.com.au -2.87%
richmondau.com -2.99%

Copyright © Adthena. All rights reserved.

Richmondau.com and admerch.com.au saw significant declines in click share, while whogivesacrap.org experienced the largest positive movement, gaining 3.36.

Campaign Efficiency

AUS Energy, Utilities & Waste Recycling Services Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

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Date ecobin.com.au biogone.com.au whogivesacrap.org myecobag.com.au biotuff.com.au ohcrap.com.au verdex.com.au richmondau.com admerch.com.au terracycle.com
2025/05/01 77.16% 2.02% 0% 2.52% 3.02% 1.01% 0.62% 0.28% 0.03% 0.87%
2025/05/02 69.45% 2.56% 0.24% 2.99% 0.85% 0.43% 16.38% 0.24% 0.03% 0.16%
2025/05/03 74.47% 0.91% 0% 3.92% 0% 0.91% 14.37% 0.17% 0.02% 0.11%
2025/05/04 52.4% 4.08% 0.5% 8.62% 1.81% 3.18% 13.14% 4.36% 0.03% 4.36%
2025/05/05 25.14% 2.13% 0% 9.6% 3.2% 3.2% 21.18% 10.26% 0.07% 0.46%
2025/05/06 61.79% 0% 0% 3.49% 1.16% 2.32% 6.12% 5.55% 0.04% 5.62%
2025/05/07 51.6% 4.79% 0.59% 1.06% 2.66% 2.13% 5.61% 10.04% 5.05% 0.2%
2025/05/08 39.19% 5.7% 1.9% 8.55% 5.7% 0% 0.82% 0.29% 8.96% 0.23%
2025/05/09 11.06% 9.56% 6.69% 20.07% 3.82% 0% 9.66% 0.29% 9.07% 0.24%
2025/05/10 71.4% 3.31% 1.51% 1.51% 1.2% 0.9% 3.1% 2.91% 0.06% 2.89%
2025/05/11 60.46% 10.86% 3.04% 7.82% 3.04% 0.43% 0.35% 4.42% 0.08% 0.13%
2025/05/12 69.11% 2.8% 4% 7.2% 2% 2.4% 0.25% 0.32% 0.07% 3.82%
2025/05/13 69.23% 1.64% 4.26% 2.29% 1.97% 0.98% 3.21% 3.33% 3.13% 0.06%
2025/05/14 46.79% 2.78% 5.57% 1.59% 1.19% 0.4% 11.3% 11.45% 11.23% 0.07%
2025/05/15 50.15% 2.82% 6.58% 7.52% 5.64% 1.88% 0.46% 0.75% 0.29% 0.12%
2025/05/16 41.96% 1.94% 3.87% 2.32% 5.54% 0.77% 0.19% 14.71% 3.73% 3.65%
2025/05/17 29.72% 5.35% 10.7% 10.7% 3.34% 1.34% 6.55% 13.02% 0.21% 0.12%
2025/05/18 71.03% 2.95% 2.21% 1.11% 1.11% 1.48% 3.55% 3.73% 0.09% 3.5%
2025/05/19 70.13% 4.12% 4.28% 1.47% 0.88% 1.18% 2.9% 5.6% 0.07% 5.53%
2025/05/20 66.5% 0.49% 3.93% 0.98% 0% 0.49% 4.87% 9.5% 0.24% 4.69%
2025/05/21 54.63% 2.14% 9.14% 3.21% 4.27% 5.34% 0.59% 0.53% 0.26% 0.33%
2025/05/22 67.76% 3.79% 9.09% 2.27% 4.55% 1.52% 0.42% 0.42% 0.14% 0.23%
2025/05/23 11.12% 18.67% 14.43% 12.73% 4.24% 5.09% 8.47% 0.47% 0.1% 0.31%
2025/05/24 44.33% 7.47% 6.64% 5.81% 7.18% 0.41% 0.28% 7.98% 0.03% 3.99%
2025/05/25 25.18% 3.32% 13.9% 21.04% 2.21% 1.11% 0.68% 0.55% 0.07% 10.58%
2025/05/26 45.89% 1.94% 4.19% 3.55% 1.61% 0.32% 21.24% 3.12% 0.02% 3.06%
2025/05/27 10.11% 3.67% 15.17% 14.66% 0.92% 3.67% 9.04% 9.15% 0.06% 0.11%
2025/05/28 2% 13.45% 14.57% 6.72% 6.72% 1.12% 11.19% 0.41% 0.07% 10.5%
2025/05/29 59.52% 1.26% 5.65% 3.14% 3.14% 0.63% 0.43% 6.11% 0.04% 0%
2025/05/30 70.44% 2.01% 4.31% 1.44% 1.15% 0.58% 8.28% 0.12% 0.02% 2.83%
2025/05/31 36.9% 9.55% 9.55% 5.09% 2.55% 1.27% 0.35% 0.27% 0.04% 0%

Copyright © Adthena. All rights reserved.

Ecobin.com.au’s impression share fluctuated significantly, peaking early and mid-month, then declining. Biogone.com.au and whogivesacrap.org saw modest gains. Verdex.com.au and richmondau.com had notable spikes mid-month. The month ended with varied performances across domains.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for AUS Energy, Utilities & Waste Recycling Services

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

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  1. 1
    Council Bin Liners https://www.biotuff.com.au

    Compostable Bin Liners — Your one-stop shop for biodegradable bags and liners. Minimise your environmental impact.

  2. 2
    Organic Waste Recycling - Green Waste Management https://www.cleanaway.com.au

    Need commercial food waste collection? Cleanaway offers reliable solutions Australia-wide. Get food...

  3. 3
    Enviro Jobs Network https://www.environmentaljobs.com.au

    Environmental Jobs Australia — Paying $250 to Seek and getting 50 irrelevant resumes? Post a Job Where It Works. Price...

  4. 4
    Sustainable & Compostable Bags https://www.heropackaging.com.au

    Compostable Garment Bags — Compostable and sustainable garment bags. Custom or plain mailing and shipping boxes dispatched fast from Sydney. Certified Compostable. Ok-Compost Approved.

  5. 5
    Pest Control Free Quotes | Get Up To 3 Quotes, Fast https://www.hipages.com.au

    Give termites, rodents, roaches and other critters the flick. Hire local pest controllers. Post your job in seconds and get up to 3 quotes free & fast.

Copyright © Adthena. All rights reserved.

In the competitive landscape of Google’s PPC, five advertisers stand out with compelling narratives. Biotuff champions eco-friendly living with compostable bin liners, while Cleanaway offers comprehensive organic waste solutions. Environmental Jobs Network connects job seekers with relevant opportunities, and Hero Packaging promotes sustainable garment bags. Lastly, Hipages simplifies pest control with quick, free quotes. Each ad uniquely addresses environmental and practical needs, resonating with conscious consumers.

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See this data specific to your brand performance

The data on this page is just a sample of the billions of data points we hold at Adthena. The insights generated by Ask Arlo, leverage real-time GenAI to answer questions about your search data.

Our search consultants can introduce you to Whole Market View data that is specific to your organization, based on the size of the relevant search term and competitor universe, and the locations that you need monitoring.

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