AUS Energy, Utilities & Waste Recycling Services - PPC Market Share Analysis July 2026

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the AUS Recycling Services category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Recycling Services – AUS

Google AI Overview visibility for Energy, Utilities & Waste Recycling Services AUS

See how often AIOs appear and how search intent is distributed across buying signals.

AIO Frequency

How often a Google AI overview appears on search terms relevant to this category.

Frequency Percentage
Frequency 24.1858994625
75.8141005375
24%

Complex Query Frequency

A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.

Frequency Percentage
Frequency 2
98
2%

Search Intent Distribution

Breakdown of search queries by their underlying goal.

Intent Distribution
Investigational 0%
Transactional 3%
Navigational 0%
Seasonal 0%
Local 0%
Problem Solving 1%

Copyright © Adthena. All rights reserved.

Market Exposure

Share of Clicks for top 10 AUS Energy, Utilities & Waste Recycling Services brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

Share of Clicks - Last month
Share of Clicks - Last month
Domain Share of clicks
ecobin.com.au 29.2
biotuff.com.au 22.01
verdex.com.au 8.24
myecobag.com.au 7.92
richmondau.com 7.4
whogivesacrap.org 6.4
environmentaljobs.com.au 4.14
biogone.com.au 2.42
ozwashroom.com.au 1.92
mazeproducts.com.au 1.23
others 9.12
  • ecobin.com.au - 29.2%
  • biotuff.com.au - 22.01%
  • verdex.com.au - 8.24%
  • myecobag.com.au - 7.92%
  • richmondau.com - 7.4%
  • whogivesacrap.org - 6.4%
  • environmentaljobs.com.au - 4.14%
  • biogone.com.au - 2.42%
  • ozwashroom.com.au - 1.92%
  • mazeproducts.com.au - 1.23%
  • others - 9.12%

Copyright © Adthena. All rights reserved.

In the PPC landscape, ecobin.com.au leads with 29.2% click share, followed by biotuff.com.au at 22.01%. ‘Others’ collectively hold 9.12%, showcasing diverse competition.

Market Exposure

Share of Spend for the top 10 AUS Energy, Utilities & Waste Recycling Services brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

Share of Spend - Last Month
Share of Spend - Last Month
Date ecobin.com.au biotuff.com.au myecobag.com.au whogivesacrap.org cleanaway.com.au richmondau.com verdex.com.au macaspestcontrol.com.au flick.com.au heropackaging.com.au
2026/07/01 5.49% 44.42% 11.04% 15.76% 2.26% 0% 0% 0% 0% 0%
2026/07/02 0% 38.22% 20.57% 5.97% 2.17% 0% 0% 0% 0% 0%
2026/07/03 0% 40.12% 9.7% 13.43% 1.95% 0% 0% 0% 0% 0%
2026/07/04 0% 18.81% 21.28% 24.75% 3.49% 0% 0% 0% 0% 0%
2026/07/05 0% 2.21% 2.7% 2.26% 0.29% 45.23% 0% 14.38% 12.28% 0%
2026/07/06 9.25% 18.49% 20.91% 18.91% 2.46% 2.57% 0% 0% 0% 0%
2026/07/07 13.08% 13.07% 0% 24.5% 4.85% 3.63% 0% 0% 0% 0%
2026/07/08 10.22% 40.87% 0% 10.45% 1.64% 2.84% 0% 0% 0% 0%
2026/07/09 0% 0% 0% 0% 0.8% 1.38% 0% 0% 0% 91.84%
2026/07/10 0% 6.46% 1.32% 3.3% 0.26% 22.39% 60.75% 0% 0% 0%
2026/07/11 1.64% 43.1% 17.58% 11.02% 2.56% 3% 0% 0% 0% 0%
2026/07/12 68.38% 17.1% 0% 5.83% 0.9% 0.79% 0% 0% 0% 0%
2026/07/13 46.3% 28.16% 8.62% 0% 1.66% 0% 0% 0% 0% 0%
2026/07/14 51.36% 16.8% 6.86% 8.59% 3.29% 0% 0% 0% 0% 0%
2026/07/15 8.84% 35.47% 5.22% 36.86% 6.99% 0% 0% 0% 0% 0%
2026/07/16 3.54% 32.89% 34.41% 9.49% 8.7% 0% 0% 0% 0% 0%
2026/07/17 4.03% 42.28% 8.63% 10.81% 11.6% 0% 0% 0% 0% 0%
2026/07/18 4.84% 21.16% 15.3% 10.82% 10.68% 2.21% 0% 0% 0% 0%
2026/07/19 5.58% 18.26% 14.9% 18.68% 7.21% 3.81% 0% 0% 0% 0%
2026/07/20 2.16% 21.87% 0% 14.49% 11.4% 2.95% 0% 0% 0% 0%
2026/07/21 51.36% 16.8% 6.86% 8.59% 3.29% 0% 0% 0% 0% 0%
2026/07/22 8.92% 42.51% 15.37% 10.87% 5.26% 0.74% 0% 0% 0% 0%
2026/07/23 6.06% 14.98% 0% 1.93% 3.29% 0.69% 61.98% 0% 0% 0%
2026/07/24 86.49% 4.18% 0% 2.14% 1.2% 0.44% 0% 0% 0% 0%
2026/07/25 34.01% 7.99% 8.2% 2.73% 2.16% 0.37% 0% 0% 32.9% 0%
2026/07/26 3.53% 21.08% 9.51% 16.32% 3.71% 0.29% 0% 18.28% 15.61% 0%
2026/07/27 7.39% 42% 6.85% 8.59% 2.86% 0% 0% 0% 0% 7.96%
2026/07/28 6.36% 60.16% 9.39% 5.83% 2.16% 0.48% 0% 0% 0% 0%
2026/07/29 9.23% 20.52% 5.22% 0% 0.74% 0.89% 60.17% 0% 0% 0%
2026/07/30 11.4% 31.13% 0% 0% 3.62% 3.25% 0% 0% 0% 0%
2026/07/31 55.09% 12.51% 3.4% 2.44% 1.31% 0.29% 0% 0% 0% 0%
  • ecobin.com.au
  • biotuff.com.au
  • myecobag.com.au
  • whogivesacrap.org
  • cleanaway.com.au
  • richmondau.com
  • verdex.com.au
  • macaspestcontrol.com.au
  • flick.com.au
  • heropackaging.com.au

Copyright © Adthena. All rights reserved.

In July 2026, Ecobin’s PPC spend surged dramatically, peaking at 86.49 on July 24. Verdex maintained a steady presence, while Biotuff experienced fluctuations, ending with a notable 60.16 on July 28.

Market Exposure

Competitor Count for AUS Energy, Utilities & Waste Recycling Services

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

Competitor Count - Last month
Competitor Count - Last month
Date Competitor Count
2026/07/01 13
2026/07/02 14
2026/07/03 17
2026/07/04 12
2026/07/05 18
2026/07/06 14
2026/07/07 13
2026/07/08 13
2026/07/09 9
2026/07/10 16
2026/07/11 13
2026/07/12 13
2026/07/13 15
2026/07/14 16
2026/07/15 11
2026/07/16 12
2026/07/17 13
2026/07/18 16
2026/07/19 14
2026/07/20 13
2026/07/21 16
2026/07/22 12
2026/07/23 17
2026/07/24 13
2026/07/25 20
2026/07/26 15
2026/07/27 16
2026/07/28 15
2026/07/29 12
2026/07/30 15
2026/07/31 20

Copyright © Adthena. All rights reserved.

July saw fluctuating advertiser numbers, peaking at 20 on the 25th and 31st. The month ended with a strong presence, maintaining competitive dynamics.

Campaign Efficiency

Market Loss & Market Gains for AUS Energy, Utilities & Waste Recycling Services

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

Market Loss & Market Gains - Last month
Market Loss & Market Gains - Last month
Name Market Trend
ecobin.com.au 22.32%
biotuff.com.au 1.99%
planetfriendlypackaging.com.au 0.54%
ecoelegance.com.au 0.5%
biogone.com.au 0.49%
myecobag.com.au -1.08%
heropackaging.com.au -1.44%
whogivesacrap.org -2.6%
ozwashroom.com.au -4.03%
richmondau.com -15.04%

Copyright © Adthena. All rights reserved.

Ecobin.com.au surged with a 22.32% click share increase, while richmondau.com faced a significant 15.04% decline.

Campaign Efficiency

AUS Energy, Utilities & Waste Recycling Services Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

Date ecobin.com.au biotuff.com.au biogone.com.au myecobag.com.au mazeproducts.com.au whogivesacrap.org richmondau.com verdex.com.au environmentaljobs.com.au ozwashroom.com.au
2026/07/01 7.8% 46.79% 0% 15.6% 0.2% 15.6% 0% 0% 0% 0%
2026/07/02 0% 41.57% 5.94% 29.69% 0.15% 5.94% 0% 0% 6.75% 0%
2026/07/03 0% 48.05% 7.39% 11.09% 0.19% 11.09% 0% 0% 4.2% 0%
2026/07/04 0% 19.42% 9.71% 29.13% 9.96% 25.93% 0% 0% 0% 0%
2026/07/05 0% 3.21% 1.61% 4.82% 1.65% 3.21% 54.69% 0% 0% 18.07%
2026/07/06 9.84% 19.69% 0% 29.53% 0.25% 19.69% 2.91% 0% 11.19% 0%
2026/07/07 15.07% 15.07% 0% 0% 0.86% 35.27% 4.45% 0% 17.12% 0%
2026/07/08 11.48% 45.92% 0% 0% 12.43% 11.48% 3.39% 0% 0% 0%
2026/07/09 0% 0% 0% 0% 1.05% 0% 5.44% 0% 0% 0%
2026/07/10 0% 9.15% 0% 2.29% 0.13% 4.58% 26.42% 51.48% 0% 0%
2026/07/11 1.63% 44.15% 0% 22.08% 11.67% 11.04% 3.26% 0% 0% 0%
2026/07/12 69.32% 18.24% 3.04% 0% 0.17% 6.08% 0.9% 0% 0% 0%
2026/07/13 46.18% 29.45% 3.68% 11.04% 0.21% 0% 0% 0% 4.18% 0%
2026/07/14 51.62% 17.77% 0% 8.89% 0.14% 8.89% 0% 0% 5.05% 0%
2026/07/15 9.02% 39.54% 0% 6.59% 0% 37.37% 0% 0% 0% 0%
2026/07/16 3.23% 35% 0% 43.75% 0% 8.75% 0% 0% 0% 0%
2026/07/17 4.3% 46.53% 0% 11.63% 11.63% 11.63% 0% 0% 0% 0%
2026/07/18 4.78% 21.57% 0% 21.57% 10.78% 10.78% 2.39% 0% 0% 0.8%
2026/07/19 6.15% 20.83% 0% 20.83% 0% 20.83% 4.62% 0% 0% 3.08%
2026/07/20 2.51% 34.01% 0% 0% 0% 17% 3.77% 0% 19.32% 1.26%
2026/07/21 51.62% 17.77% 0% 8.89% 0.14% 8.89% 0% 0% 5.05% 0%
2026/07/22 9.41% 46.32% 0% 23.16% 0.36% 11.58% 0.86% 0% 0% 0%
2026/07/23 8.42% 23.22% 0% 0% 0.26% 3.11% 1.03% 52.24% 0% 0%
2026/07/24 91.71% 3.22% 0% 0% 0.09% 1.61% 0.36% 0% 1.83% 0%
2026/07/25 46.06% 11.39% 3.8% 15.18% 0.12% 3.8% 0.56% 0% 0% 0%
2026/07/26 4.9% 34.19% 0% 18.1% 6.38% 20.11% 0.45% 0% 0% 0.45%
2026/07/27 6.98% 42.93% 8.59% 8.59% 0% 8.59% 0% 0% 0% 0%
2026/07/28 5.52% 61.11% 0% 13.58% 7.18% 6.79% 0.5% 0% 0% 0%
2026/07/29 11.27% 28.82% 0% 8.23% 0% 0% 1.22% 46.32% 0% 0%
2026/07/30 11.22% 37.97% 18.99% 0% 0% 0% 4.21% 0% 0% 0%
2026/07/31 57.29% 13.39% 8.92% 4.46% 4.46% 2.99% 0.33% 0% 0% 0%
  • ecobin.com.au
  • biotuff.com.au
  • biogone.com.au
  • myecobag.com.au
  • mazeproducts.com.au
  • whogivesacrap.org
  • richmondau.com
  • verdex.com.au
  • environmentaljobs.com.au
  • ozwashroom.com.au

Copyright © Adthena. All rights reserved.

In July 2026, ecobin.com.au experienced a rollercoaster ride, peaking at 91.71% on the 24th. Verdex.com.au maintained a steady presence, while biotuff.com.au fluctuated, ending at 13.39%. Whogivesacrap.org saw a mid-month surge, closing at 2.99%. Mazeproducts.com.au remained low, finishing at 4.46%.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for AUS Energy, Utilities & Waste Recycling Services

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

Google Text Ad Copy Insights & Creative Trends for AUS Energy, Utilities & Waste Recycling Services - Last month
  1. 1
    Council Bin Liners | Compostable Bin Liners https://www.biotuff.com.au › eco-bin-liners

    Biodegradable rubbish bags made from non-GMO plant-based thermoplastic corn...

  2. 2
    Aussie Made & Aussie Owned | Sustainably Made In Melbourne https://www.ecobin.com.au

    Aussie Made & Aussie Owned | At Ecobin Sustainability Is At The Core Of Everything We Do. Shop Ecobin's Sustainable Recycling And Waste Bins Today For A Cleaner, Brighter Tomorrow. Fully Recyclable. Made from Recycled. Locally Made. Shop Online Now. Less Transport Emissions.

  3. 3
    Save Time - Free Uploads | Environmental job board https://www.environmentaljobs.com.au

    Are you under Pressure to Fill an Environmental Position in Australia? Massive newsletter and social media audience of 160k+ Free uploading by us. Competitive Price. Satisfaction guarantee.

  4. 4
    Sustainable Compostable Mailer https://www.heropackaging.com.au

    Custom Tote Bags No Minimum — Eco-friendly packaging made custom. Compostable mailers, boxes & bags with no minimums. Custom packaging Australia-wide. Boxes, mailers, totes ...

  5. 5
    Who Gives A Crap Australia - Compostable Food Bin Liners https://au.whogivesacrap.org

    Compostable Food Scrap Bags, Delivered Right To Your Door. Free Shipping On...

Copyright © Adthena. All rights reserved.

In the realm of eco-conscious advertising, Biotuff and Who Gives A Crap captivate with compostable solutions, while Ecobin champions local sustainability. Environmental Jobs connects talent with green opportunities, and Hero Packaging offers customizable, eco-friendly mailers. Each ad weaves a narrative of sustainability and innovation.

Frequently Asked Questions

Customer Success Stories

Get the full picture

See this data specific to your brand performance

The data on this page is just a sample of the billions of data points we hold at Adthena. The insights generated by Ask Arlo, leverage real-time GenAI to answer questions about your search data.

Our search consultants can introduce you to Whole Market View data that is specific to your organization, based on the size of the relevant search term and competitor universe, and the locations that you need monitoring.

Related reports