Log in Book a Demo

AUS Energy, Utilities & Waste - Water Utilities - PPC Market Share Analysis April 2025

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the AUS – Water Utilities category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Market Exposure

Share of Clicks for top 10 AUS Energy, Utilities & Waste - Water Utilities brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

See more data
Share of Clicks - Last month
Domain Share of clicks
samedayhotwaterservice.com.au 40.3
filtersystemsaustralia.com.au 8.89
earthswater.com.au 4.56
completehomefiltration.com.au 3.45
purewatersystems.com.au 2.68
hiltonplumbing.com.au 2.65
rheem.com.au 2.34
wateranalytics.com.au 2.31
filpure.com.au 1.38
waterfilterforfridge.com.au 1.09
others 30.35

Copyright © Adthena. All rights reserved.

In the water utilities PPC landscape, samedayhotwaterservice.com.au dominates with 40.3% click share. Others collectively hold 30.35%, while filtersystemsaustralia.com.au captures 8.89%. Earthswater.com.au follows with 4.56%.

Market Exposure

Share of Spend for the top 10 AUS Energy, Utilities & Waste - Water Utilities brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

See more data
Share of Spend - Last Month
Date samedayhotwaterservice.com.au filtersystemsaustralia.com.au earthswater.com.au hiltonplumbing.com.au rheem.com.au wateranalytics.com.au purewatersystems.com.au completehomefiltration.com.au filpure.com.au waterfilterforfridge.com.au
2025/03/01 46.64% 5.14% 5.96% 1.98% 2.99% 1.12% 1.93% 2.34% 1.27% 1.08%
2025/03/02 42.94% 10.01% 7.63% 2.43% 1.15% 0.56% 1.73% 2.61% 0.35% 1.37%
2025/03/03 33.15% 7.78% 6.12% 0.7% 1.58% 5.9% 1.12% 9.23% 0.12% 3.92%
2025/03/04 27.31% 9.1% 7.79% 0.36% 1.56% 5.51% 1.82% 8.57% 0% 6.72%
2025/03/05 28.39% 11.74% 6.68% 1.91% 1.11% 6.58% 1.54% 7.69% 0.73% 5.59%
2025/03/06 31.03% 8.36% 6% 0.79% 1.1% 6.8% 0.91% 10.53% 0.84% 5.41%
2025/03/07 23.25% 8.24% 6.17% 8.39% 1.61% 5.09% 0.85% 8.75% 0.69% 4.23%
2025/03/08 32.92% 4.61% 6.69% 1.43% 1.26% 4.22% 1.24% 4.53% 4.31% 0.89%
2025/03/09 40.49% 6.11% 7.42% 1.73% 2.42% 1.33% 1.43% 4.26% 2.56% 1.43%
2025/03/10 37.74% 6.39% 7.13% 1.87% 1.48% 4.22% 1.41% 6.74% 0.8% 0.49%
2025/03/11 38.11% 3.55% 8.11% 2.33% 2.25% 4.49% 1.98% 6.48% 1.5% 1.11%
2025/03/12 51.64% 3.97% 2.05% 1.7% 2% 4.22% 1.69% 4.94% 1.84% 0%
2025/03/13 42.66% 4.03% 5% 1.25% 2.81% 3.89% 1.15% 3.93% 0.8% 1.93%
2025/03/14 53.42% 1.6% 0.56% 6.1% 2.96% 2% 1.01% 1.96% 0.83% 0%
2025/03/15 49.15% 4.72% 3.04% 2.02% 2.31% 2.32% 1.66% 2.51% 1.19% 1.02%
2025/03/16 49.79% 4.61% 3.94% 0.89% 3.09% 2.89% 2.06% 4.98% 0% 0.5%
2025/03/17 51.96% 4.87% 2.07% 2.3% 2.34% 3.03% 2.03% 2.54% 1.13% 0.85%
2025/03/18 41.38% 3.66% 6.31% 1.76% 2.78% 1.89% 1.23% 2.08% 1.76% 0.97%
2025/03/19 40.43% 7.19% 2.17% 1.23% 1.74% 3.35% 1.5% 3.55% 3.2% 2.01%
2025/03/20 43.28% 5.12% 3.32% 1.41% 1.98% 2.49% 1.77% 1.15% 1.86% 2.17%
2025/03/21 54.58% 4.13% 1.31% 5.18% 2.01% 1.51% 0.35% 2.3% 0.02% 0.3%
2025/03/22 37.37% 6.58% 3.75% 2.02% 2.64% 2.75% 2.54% 3.09% 1.6% 3.29%
2025/03/23 51.66% 3.41% 4.38% 1.77% 3.76% 1.51% 1.77% 3.66% 0.21% 0.36%
2025/03/24 46.64% 2.96% 3.64% 3.56% 3.31% 3.65% 3.17% 2.78% 1.82% 0%
2025/03/25 36.12% 7.37% 4.16% 3.24% 3.74% 3.19% 3.89% 2.01% 2.43% 0.28%
2025/03/26 35.31% 8.57% 3.47% 2.27% 3.21% 1.31% 3.23% 0.36% 2.54% 0.61%
2025/03/27 43.98% 11.36% 4.41% 2.34% 2.75% 1.33% 4.09% 1.6% 2.52% 0%
2025/03/28 37.72% 7.25% 3.04% 3.8% 3.59% 1.43% 5.83% 2.23% 2.95% 0.53%
2025/03/29 39.02% 4.95% 3.74% 3.92% 5.61% 3.52% 3.16% 2.2% 1.53% 0.38%
2025/03/30 37.82% 7.72% 4.55% 3.66% 4.6% 3.51% 4.49% 1.78% 0.63% 0.22%
2025/03/31 42.39% 8.15% 6.14% 4.68% 2.31% 1.82% 1.52% 1.43% 0.87% 0.46%

Copyright © Adthena. All rights reserved.

In March 2025, samedayhotwaterservice.com.au dominated PPC spend, peaking mid-month. Filtersystemsaustralia.com.au and earthswater.com.au showed fluctuating trends, while hiltonplumbing.com.au and rheem.com.au maintained steady shares. The month concluded with samedayhotwaterservice.com.au leading.

Market Exposure

Competitor Count for AUS Energy, Utilities & Waste - Water Utilities

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

See more data
Competitor Count - Last month
Date Competitor Count
2025/03/01 241
2025/03/02 227
2025/03/03 256
2025/03/04 243
2025/03/05 230
2025/03/06 226
2025/03/07 258
2025/03/08 234
2025/03/09 233
2025/03/10 249
2025/03/11 263
2025/03/12 243
2025/03/13 245
2025/03/14 223
2025/03/15 214
2025/03/16 202
2025/03/17 243
2025/03/18 237
2025/03/19 242
2025/03/20 239
2025/03/21 230
2025/03/22 231
2025/03/23 230
2025/03/24 227
2025/03/25 226
2025/03/26 220
2025/03/27 233
2025/03/28 231
2025/03/29 214
2025/03/30 201
2025/03/31 223

Copyright © Adthena. All rights reserved.

March saw fluctuating advertiser numbers, peaking at 263 on March 11. The month concluded with a dip to 223, reflecting a dynamic advertising landscape.

Campaign Efficiency

Market Loss & Market Gains for AUS Energy, Utilities & Waste - Water Utilities

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

See more data
Market Loss & Market Gains - Last month
Name Market Trend
filtersystemsaustralia.com.au 1.98%
samedayhotwaterservice.com.au 1.58%
purewatersystems.com.au 1.56%
rheem.com.au 0.99%
psifilters.com.au 0.9%
cleanandclearwater.com.au -0.66%
waterfilterforfridge.com.au -0.9%
wateranalytics.com.au -1.31%
earthswater.com.au -1.44%
completehomefiltration.com.au -2.82%

Copyright © Adthena. All rights reserved.

Filtersystemsaustralia.com.au surged with a 1.98% click share increase, while completehomefiltration.com.au dropped by 2.82%.

Campaign Efficiency

AUS Energy, Utilities & Waste - Water Utilities Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

See more data
Date samedayhotwaterservice.com.au filtersystemsaustralia.com.au earthswater.com.au hiltonplumbing.com.au rheem.com.au wateranalytics.com.au purewatersystems.com.au completehomefiltration.com.au filpure.com.au h2oau.com.au
2025/03/01 32.86% 6.11% 7.42% 1.92% 2.38% 1.3% 2.04% 2.56% 1.77% 1.14%
2025/03/02 30.49% 11.04% 10.19% 2.26% 0.86% 0.59% 2.07% 2.87% 0.38% 1.09%
2025/03/03 30.84% 7.78% 7.47% 0.91% 1.66% 4.72% 1.74% 6.83% 0.27% 0.6%
2025/03/04 28% 8.18% 7.07% 0.42% 1.71% 4.19% 1.97% 6.56% 0.01% 0%
2025/03/05 29.24% 10.12% 5.56% 2.36% 1.23% 5.46% 1.79% 6.08% 0.94% 1.67%
2025/03/06 29.03% 7.89% 7.14% 1% 1.26% 5.09% 1.05% 8.28% 0.86% 1.57%
2025/03/07 21.61% 7.66% 5.82% 7.61% 1.49% 3.7% 0.91% 6.58% 0.79% 0.73%
2025/03/08 29.68% 4.3% 5.72% 1.66% 1.15% 3.2% 1.21% 3.28% 5.19% 1.95%
2025/03/09 36.08% 6.54% 7.7% 2.02% 2.26% 1.19% 1.44% 3.44% 2.95% 1.15%
2025/03/10 34.22% 6.29% 6.56% 2.13% 1.38% 3.29% 1.47% 5.05% 1.38% 1.32%
2025/03/11 33.07% 4.23% 7.57% 2.2% 1.9% 3.14% 1.75% 4.81% 2.73% 1.52%
2025/03/12 45.77% 4.93% 2.57% 1.93% 1.74% 2.8% 1.69% 3.3% 2.61% 1.38%
2025/03/13 36.87% 3.98% 5.7% 1.31% 2.54% 2.49% 0.97% 2.91% 0.77% 1.58%
2025/03/14 46.98% 1.74% 0.75% 5.52% 2.76% 1.56% 1.09% 1.8% 1.32% 1.31%
2025/03/15 39.99% 5.14% 3.06% 2.07% 2.12% 1.46% 1.78% 2.72% 1.56% 2.44%
2025/03/16 42.52% 5.49% 5.4% 0.79% 2.88% 2.11% 2.42% 3.99% 0% 2.66%
2025/03/17 44.89% 5.46% 2.34% 2.6% 2.16% 2.46% 2.38% 2.54% 1.97% 2.14%
2025/03/18 38.94% 4.27% 6.18% 2.06% 2.7% 1.71% 1.11% 2.02% 1.83% 1.65%
2025/03/19 36.38% 6.96% 2.01% 1.25% 1.64% 2.5% 1.65% 3.22% 4.4% 2.74%
2025/03/20 39.32% 5.25% 2.73% 1.73% 1.75% 1.83% 1.76% 0.71% 2.97% 1.96%
2025/03/21 48.93% 5.19% 2.11% 4.82% 2.14% 1.09% 0.38% 1.71% 0.04% 1.99%
2025/03/22 31.51% 7.4% 3.48% 2.09% 2.54% 2.09% 2.48% 2% 2.51% 2.85%
2025/03/23 46.19% 3.96% 4.68% 2.18% 3.68% 1.39% 2.12% 3.42% 0.31% 0.03%
2025/03/24 43.28% 4.08% 3.99% 4.38% 3.1% 2.62% 3.61% 2.18% 2.53% 0%
2025/03/25 31.88% 7.99% 3.77% 3.74% 3.73% 2.29% 4.14% 1.38% 3.28% 1.03%
2025/03/26 30.71% 9.9% 3.78% 2.83% 3.32% 1.06% 3.58% 0.45% 4.17% 0.44%
2025/03/27 36.59% 14.46% 3.86% 2.54% 2.72% 1% 4.71% 2.13% 3.92% 0.89%
2025/03/28 30.81% 9.5% 3.21% 4.1% 3.02% 0.91% 6.15% 2.12% 4.63% 1.09%
2025/03/29 31.72% 5.42% 3.87% 4.2% 4.61% 2.25% 3.07% 1.42% 2.48% 0.01%
2025/03/30 33.83% 9.36% 4.87% 3.84% 4.02% 2.62% 4.83% 1.39% 0.7% 1.21%
2025/03/31 37.29% 9.24% 5.72% 5.1% 2.32% 1.57% 1.42% 1.03% 0.68% 0.35%

Copyright © Adthena. All rights reserved.

In March 2025, samedayhotwaterservice.com.au led with fluctuating impressions, peaking mid-month. Filtersystemsaustralia.com.au and earthswater.com.au showed varied trends, while hiltonplumbing.com.au and rheem.com.au maintained lower shares. The month concluded with samedayhotwaterservice.com.au dominating.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for AUS Energy, Utilities & Waste - Water Utilities

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

See more data
  1. 1
    Australia's Number One - Whole Home Filter Systems https://www.completehomefiltration.com.au

    Complete Home Filtration is an Australian-Owned, Trusted and Major Award Winning Company.

  2. 2
    Hot Water System Replacements https://www.rheem.com.au

    Affordable Hot Water Systems — Hot Water Leaking? Solve Your Problems Today. Repair Your Hot Water System with Rheem.

  3. 3
    Same Day Hot Water Guaranteed https://www.servicetoday.com.au

    24/7 Hot Water Specialist — Proud Member of the Master Plumbers Association. Rated 4.8 Stars by Our Happy Customers.

  4. 4
    Smith's Plumbing™ Hot Water - $0 Callout* & Rapid Service https://www.smithsplumbing.au › hot-water

    Any Plumbing Issue, Anywhere. We've Got You! - Call Smith's Plumbing for Same-Day* Service

  5. 5
    AUSTRALIA'S Most Trusted Whole House Water Refining System https://www.wateranalytics.com.au

    Australia's Most Trusted Whole House Water Reiling System. Improve Your Water Quality.

Copyright © Adthena. All rights reserved.

In the competitive landscape of Google’s PPC, Complete Home Filtration and Water Analytics dominate with their emphasis on trust and quality in water systems. Meanwhile, Rheem, Service Today, and Smith’s Plumbing focus on reliability and rapid service for hot water solutions, highlighting customer satisfaction and immediate problem-solving.

Frequently Asked Questions

Customer Success Stories

Origin Energy achieves a 15% increase in market share with local search intelligence

Origin Energy is a nationwide energy provider in Australia, but market conditions in central Queensland are very different from, say, coastal Victoria.

Thanks to Adthena’s custom location data, Origin Energy can easily monitor conditions in each state, optimize its search campaigns region-by-region, and respond with precision.Read case study
the7stars Case study: PPC campaign Optimization

the7stars case study: Achieving Google Ads PPC campaign optimization​ with Adthena

Leveraging Adthena's comprehensive insights, the7stars and their lottery client optimized their PPC campaigns and organic strategies, resulting in substantial cost savings and improved campaign performance. Read case study
Vodafoneziggo winning ppc strategy

VodafoneZiggo case study: Boosting sales by 500% with a winning PPC strategy

VodafoneZiggo was looking to maximize revenue from its paid search campaigns while reducing costs and streamlining workflows. By leveraging Adthena’s data-driven insights and time-saving automation, the team gained full visibility into their ad spend performance and optimized budget allocation.Read case study

Get the full picture

See this data specific to your brand performance

The data on this page is just a sample of the billions of data points we hold at Adthena. The insights generated by Ask Arlo, leverage real-time GenAI to answer questions about your search data.

Our search consultants can introduce you to Whole Market View data that is specific to your organization, based on the size of the relevant search term and competitor universe, and the locations that you need monitoring.