Monitor your brand, track your competitors, and find your opportunities in ChatGPT ads.
ChatGPT Ads is one of the fastest-growing ad channels on the internet and most advertisers still can’t see what’s happening in it. Adthena’s ChatGPT Ads Intelligence changes that. It’s the first solution to bring whole-market ChatGPT ad tracking to enterprise advertisers, monitoring 300,000+ daily prompts in real time across ad presence, competitor intelligence, ad copy analysis, and a built-in action plan. It’s available now to trialists and early adopters.
You wouldn’t run Google Ads blind. So why would you run ChatGPT Ads any differently?
ChatGPT has become one of the fastest-growing ad channels on the internet. Brands are bidding. Competitors are showing up. And most advertisers have absolutely no idea what’s happening.
Until today.
We’re launching ChatGPT Ads Intelligence: the first solution to bring Adthena’s proven whole market ChatGPT ad tracking to enterprise advertisers. The same competitive edge you’ve always had in Google paid search, now fully extended to the channel that’s reshaping how people search.
Here’s everything you need to know.
It wasn’t long ago that ChatGPT was purely a conversational tool. That changed quickly. OpenAI opened up advertising within AI-generated responses, and brands moved fast to get in. Users are now asking ChatGPT to recommend products, compare services, find deals, and make purchasing decisions. And ads are appearing inside those conversations in real time.
The scale is significant. The intent is high. And the competitive dynamics are already being set by the brands paying attention right now.
The problem is that ChatGPT’s native Ads Manager, like Google’s own reporting, gives you a limited view. You can see your own ads. You can’t see your competitors’. You don’t know which prompts are triggering placements across the market. You’re making decisions without the full picture.
That’s the blind spot ChatGPT Ads Intelligence was built to close. And it’s why proper ChatGPT ad tracking matters more right now than most teams realize.
ChatGPT Ads Intelligence is the first solution to bring Adthena’s whole market visibility capabilities to ChatGPT Ads. It monitors placements in real time across 300,000+ daily prompts, tracking which brands are advertising, which user questions trigger ads, ad copy, and how your share of presence compares to competitors. Here’s what that means in practice.
Most ChatGPT ad tracking tools only show you your own data. ChatGPT Ads Intelligence gives you the full picture: a complete analysis of how ads appear across ChatGPT prompts and responses, giving you unprecedented visibility into a new and fast-moving search landscape. You’ll see what’s happening across the entire market, not just your corner of it.
See who’s bidding, on what prompts, and with what creative across ChatGPT Ads. ChatGPT Ads Intelligence surfaces which competitors are advertising alongside you, which prompts they’re appearing on that you’re not, and a full breakdown of their image types, copy themes, headline lengths, and messaging strategies. All benchmarked against your own.
The competitive view also surfaces what changed this week: which competitors entered your prompts, which ones are pulling back, and where new entrants are gaining ground. No guesswork. No manual searching. Just the full picture, updated continuously.
Monitor and defend your brand presence within ChatGPT’s ad ecosystem. ChatGPT Ads Intelligence surfaces your brand visibility and share of voice in the channel, so you always know where you stand and can act fast if that changes.
One of the most valuable views in the platform is the greenfield filter. These are prompts where neither you nor your competitors are currently advertising. They’re not gaps. They’re opportunities. Being first to them matters, because the brands establishing presence in ChatGPT Ads now are the ones who’ll be hardest to displace later.
ChatGPT’s native tools show you your own data. That’s not intelligence. That’s a rear-view mirror.
What’s been missing is a whole market view: the ability to see the full competitive landscape, understand which prompts are driving activity across your category, and know exactly what to do about it. Real ChatGPT ad tracking means more than just seeing your own metrics. It means seeing everything. That’s what ChatGPT Ads Intelligence delivers.
As Phillip Thune, our CEO, put it: “When we launched ChatGPT AdBridge last month, we gave advertisers the fastest route into this new channel. Today, with the ChatGPT Intelligence Platform, we’re giving them the tools to win in it. The same whole-market visibility that has made Adthena essential for Google paid search now fully applies to ChatGPT Ads, marking a new era in search intelligence.”
And as Ashley Fletcher, our CMO, added: “The advertisers who engage with ChatGPT Ads early will define the competitive landscape for years to come. Our ChatGPT Intelligence Platform doesn’t just track what’s happening. It tells you exactly what to do about it.”
When OpenAI announced ad testing on January 16 with less than four weeks’ notice to advertisers, Adthena was already watching. When ads went live on February 9, we documented the first confirmed placements. When major brands including Best Buy, Target, AT&T, and Expedia surged into the platform in late February, we tracked it. And when the minimum spend dropped and Ads Manager launched in April, we had the data to prove what was happening before anyone else did.
We’ve been observing ChatGPT Ads since the start. Adthena has been building search intelligence for over 14 years and was among the first companies globally to publish research on ChatGPT Ads, with findings cited by AdWeek, DigiDay, Campaign, AdExchanger, and Performance Marketing World.
ChatGPT Ads Intelligence is built on that foundation. The patented Whole Market View™ technology that enterprise advertisers rely on for Google, now applied directly to ChatGPT ad tracking. The approach is the same. The rigor is the same. The channel is new.
ChatGPT Ads Intelligence is built to grow with the channel. The following features are already in development and landing soon.
The Ads Sampling tab shows exactly how your ads look when they appear inside ChatGPT responses. It analyzes tone, sentiment, headline length, price anchoring, CTA usage, and description length, with actionable recommendations to sharpen your creative, close competitive gaps, and make sure your copy lands with the right intent at the right moment.
The insight is specific and immediately usable. If your best-performing creative uses a price anchor that 45% of competitors also use, but none of your ads include a CTA, and competitors using CTAs are seeing higher detection rates, you’ll know. That’s the kind of feedback that usually takes weeks of A/B testing to figure out.
The Action Plan tab does what most tools don’t: it tells you what to do next. Keywords to test. Intent groups to prioritize. Headlines to try. Image types that competitors are using more effectively. Immediate, actionable recommendations to improve ChatGPT Ads performance, reducing guesswork and accelerating results.
In the coming days, we are launching full API access for ChatGPT Ads Intelligence, allowing enterprise teams to plug our whole-market data directly into their own internal reporting tools and custom workflows for seamless, automated scaling.
If you’re running paid search at enterprise scale, whether in-house or at an agency, and you’re either already active on ChatGPT Ads or figuring out whether you should be, this is the product for you.
ChatGPT Ads Intelligence is available now to trialists and early adopters, as a standalone product for new Adthena customers or as an add-on for existing Whole Market View subscribers.
The window to be an early mover in this channel is open. It won’t stay open forever.
