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UK Energy, Utilities & Waste Energy Efficiency - PPC Market Share Analysis May 2025

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the UK Energy Efficiency category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Market Exposure

Share of Clicks for top 10 UK Energy, Utilities & Waste Energy Efficiency brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

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Share of Clicks - Last month
Domain Share of clicks
britishgas.co.uk 21.14
edfenergy.com 6.86
octopus.energy 6.77
uswitch.com 4.31
eonnext.com 2.62
theedinburghboilercompany.com 2.17
airahome.com 2.15
bestheating.com 2.09
boxt.co.uk 1.82
glowgreenltd.com 1.78
others 48.29

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British Gas leads with 21.14% click share, while ‘others’ dominate at 48.29%, highlighting diverse competition.

Market Exposure

Share of Spend for the top 10 UK Energy, Utilities & Waste Energy Efficiency brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

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Share of Spend - Last Month
Date britishgas.co.uk octopus.energy uswitch.com edfenergy.com eonnext.com theedinburghboilercompany.com boxt.co.uk heatable.co.uk moneysupermarket.com iheat.co.uk
2025/05/01 24.67% 3.38% 7.41% 3.84% 4.35% 2.27% 3.15% 2.97% 3% 1.09%
2025/05/02 26% 3.08% 7.23% 5.27% 3.18% 2.11% 3.44% 3.2% 1.44% 1.36%
2025/05/03 23.41% 3.14% 8.04% 6.99% 4.58% 1.24% 3.2% 4.24% 2.57% 1.84%
2025/05/04 22.73% 3.95% 6.19% 5.9% 4.08% 2.8% 3.77% 2.85% 2.37% 2.8%
2025/05/05 23.84% 3.11% 6.82% 4.8% 3.82% 1.94% 2.58% 2.63% 2.28% 2.48%
2025/05/06 23.45% 2.89% 5.3% 7.21% 3.63% 1.63% 2.78% 3.18% 1.67% 3.3%
2025/05/07 23.22% 2.97% 5.17% 6.41% 3.29% 2.87% 3.12% 3.38% 2% 3.12%
2025/05/08 23.79% 2.86% 6.06% 6.2% 3.47% 2.42% 3.82% 2.83% 1.65% 2.79%
2025/05/09 23.44% 2.89% 5.93% 7.31% 3.05% 2% 4.18% 2.36% 1.93% 3.17%
2025/05/10 23.96% 3.2% 6.84% 8.32% 3.83% 1.8% 4.05% 3.92% 2.01% 3.59%
2025/05/11 22.52% 4.69% 6.23% 9.8% 4.02% 1.86% 4.7% 3.69% 1.48% 3.29%
2025/05/12 22.19% 3.42% 6.15% 6.8% 2.68% 1.81% 3.51% 3.25% 2.4% 3.95%
2025/05/13 21.91% 3.06% 5.27% 6.54% 2.93% 2.12% 3.28% 2.71% 1.96% 2.61%
2025/05/14 21.16% 2.91% 6.43% 8.26% 2.53% 1.79% 3.01% 3.5% 2.09% 2.44%
2025/05/15 20.73% 2.59% 5.88% 6.79% 3.57% 1.99% 2.78% 2.52% 1.58% 2.36%
2025/05/16 19.17% 4.74% 6.09% 5.18% 3.56% 2.24% 2.78% 1.89% 1.79% 3.25%
2025/05/17 16.19% 10.59% 8.17% 5.03% 3.77% 3.47% 3.42% 1.71% 2.33% 3.33%
2025/05/18 19.66% 10.25% 8.14% 4.39% 4.39% 2.43% 3% 1.56% 1.69% 2.96%
2025/05/19 18.09% 10.09% 6.87% 4.1% 3.01% 2.32% 2.8% 2.37% 1.51% 3.14%
2025/05/20 19.7% 10.71% 6.23% 4.57% 2.43% 2.9% 2.72% 1.75% 1.17% 0.42%
2025/05/21 19.7% 9.21% 5.98% 3.41% 2.03% 3.38% 3.23% 1.63% 1.46% 0.48%
2025/05/22 18.75% 10.42% 6.29% 2.33% 3.19% 3.38% 3.39% 1.49% 0.82% 0.31%
2025/05/23 19.47% 9.89% 7.13% 2.58% 2.64% 3.86% 3.68% 1.63% 1.76% 0.33%
2025/05/24 21.13% 10.32% 7.85% 3.71% 3.83% 2.88% 3.3% 1.96% 2.51% 0.2%
2025/05/25 19.62% 10.84% 8.7% 3.25% 2.83% 3.39% 3.7% 2.89% 2.76% 0.16%
2025/05/26 17.02% 12.24% 7.12% 3.36% 2.97% 2.86% 3.42% 1.6% 2.08% 0.07%
2025/05/27 20.32% 11.75% 7.07% 3.91% 3.12% 2.45% 3.69% 1.61% 2.08% 0.14%
2025/05/28 20.1% 10.12% 6.6% 3.04% 2.74% 3.05% 3.32% 1.98% 1.69% 0.06%
2025/05/29 22.42% 7.96% 6.98% 2.54% 2.74% 3.25% 3.8% 1.2% 1.7% 0.13%
2025/05/30 20.36% 8.94% 8.46% 3.88% 3.11% 2.53% 3.19% 0.84% 2.38% 0.12%
2025/05/31 20.89% 11.82% 7.49% 6.94% 3.71% 3.46% 2.65% 1.49% 1.05% 0.09%

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British Gas led May with fluctuating spend, peaking early. Octopus Energy surged mid-month, while Uswitch and EDF Energy showed steady gains. E.ON Next and others maintained moderate activity, closing the month with varied trends.

Market Exposure

Competitor Count for UK Energy, Utilities & Waste Energy Efficiency

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

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Competitor Count - Last month
Date Competitor Count
2025/05/01 584
2025/05/02 592
2025/05/03 572
2025/05/04 590
2025/05/05 644
2025/05/06 630
2025/05/07 661
2025/05/08 667
2025/05/09 661
2025/05/10 628
2025/05/11 641
2025/05/12 640
2025/05/13 662
2025/05/14 663
2025/05/15 675
2025/05/16 664
2025/05/17 576
2025/05/18 592
2025/05/19 580
2025/05/20 591
2025/05/21 570
2025/05/22 533
2025/05/23 520
2025/05/24 502
2025/05/25 495
2025/05/26 513
2025/05/27 526
2025/05/28 534
2025/05/29 517
2025/05/30 501
2025/05/31 488

Copyright © Adthena. All rights reserved.

May began with 584 advertisers, peaking at 675 mid-month. A decline followed, ending with 488 advertisers.

Campaign Efficiency

Market Loss & Market Gains for UK Energy, Utilities & Waste Energy Efficiency

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

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Market Loss & Market Gains - Last month
Name Market Trend
octopus.energy 9.21%
energyperformancecertificates.co.uk 0.81%
uswitch.com 0.77%
theedinburghboilercompany.com 0.74%
airahome.com 0.6%
theecoexperts.co.uk -0.67%
heatable.co.uk -0.77%
jackery.com -1.03%
iheat.co.uk -1.5%
edfenergy.com -4.01%

Copyright © Adthena. All rights reserved.

Octopus.energy surged with a 9.21% click share increase, while edfenergy.com faced a 4.01% decline.

Campaign Efficiency

UK Energy, Utilities & Waste Energy Efficiency Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

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Date octopus.energy britishgas.co.uk edfenergy.com eonnext.com glowgreenltd.com jackery.com theedinburghboilercompany.com uswitch.com airahome.com boxt.co.uk
2025/05/01 3.04% 13.07% 4.97% 4.62% 3.32% 1.28% 2.07% 2.93% 2.04% 1.91%
2025/05/02 3.26% 14.35% 6.57% 3.8% 0.09% 2.84% 2.29% 3.45% 2.81% 2.1%
2025/05/03 3.55% 13.62% 9.54% 6.01% 0.03% 2.95% 1.4% 3.66% 2.34% 2.27%
2025/05/04 4.48% 12.53% 7.73% 4.92% 0.02% 2.41% 3.05% 2.85% 2.74% 2.2%
2025/05/05 3.53% 12.96% 6.44% 4.78% 2.37% 2.17% 2.29% 2.97% 1.18% 1.74%
2025/05/06 3.46% 14.28% 10.35% 4.63% 3.03% 2.28% 1.39% 2.49% 2.14% 1.49%
2025/05/07 3.51% 13.49% 8.65% 4.26% 2.64% 2.73% 1.99% 2.62% 1.75% 1.74%
2025/05/08 3.55% 14.11% 8.31% 4.44% 2.51% 2.91% 2.1% 3.07% 1.94% 2.46%
2025/05/09 3.38% 13.09% 10.33% 4% 2.07% 3.09% 2.13% 2.92% 2.09% 2.07%
2025/05/10 3.76% 12.88% 11.26% 4.94% 1.14% 2.85% 2.23% 3.32% 2.37% 2.29%
2025/05/11 5.51% 12.88% 12.91% 4.79% 2.08% 2.73% 1.67% 2.7% 1.89% 2.68%
2025/05/12 3.93% 12.72% 8.56% 3.44% 2.44% 2.26% 1.39% 3.18% 1.92% 2.1%
2025/05/13 3.5% 12.07% 8.53% 3.93% 3.48% 1.94% 1.92% 2.78% 2.51% 1.92%
2025/05/14 3.44% 12.21% 10.81% 3.21% 2.05% 2.17% 1.82% 3.06% 2.05% 1.42%
2025/05/15 2.91% 11.35% 8.52% 4.5% 3.18% 2.32% 2.07% 2.75% 2.92% 1.49%
2025/05/16 5.47% 10.15% 6.81% 4.72% 2.61% 2.85% 2.19% 3.31% 2.4% 1.25%
2025/05/17 13.24% 8.37% 6.75% 5.25% 1.77% 2.01% 3.6% 3.82% 3.8% 1.52%
2025/05/18 12.71% 10.34% 6.44% 6.07% 1.62% 1.66% 2.47% 4.12% 2.59% 1.32%
2025/05/19 12.16% 9.68% 5.63% 3.91% 1.83% 2.96% 2.54% 3.54% 2.15% 1.3%
2025/05/20 12.87% 11.27% 5.68% 3.04% 1.25% 0.72% 3.06% 2.93% 4.18% 1.38%
2025/05/21 11.6% 11.09% 4.62% 3.15% 2.15% 0.54% 4.17% 2.65% 2.88% 1.61%
2025/05/22 12.38% 10.25% 3.35% 4.31% 3.32% 0.56% 3.66% 2.91% 3.57% 1.46%
2025/05/23 12.42% 10.49% 3.49% 3.57% 3.28% 0.14% 4.79% 3.46% 2.71% 1.53%
2025/05/24 13.11% 11.73% 5.09% 5.95% 3.01% 0.26% 2.86% 3.95% 3.62% 1.61%
2025/05/25 12.99% 10.97% 4.47% 4.01% 1.85% 0.63% 3.27% 3.46% 3.76% 1.87%
2025/05/26 14.68% 9.7% 4.43% 4.04% 2.86% 0.45% 2.62% 2.86% 3.7% 1.55%
2025/05/27 14.53% 11.59% 5.46% 4.23% 3.25% 0.1% 2.84% 3.12% 3.02% 1.68%
2025/05/28 12.57% 11.79% 4.44% 3.64% 4.03% 1.21% 2.67% 3.13% 2.45% 1.55%
2025/05/29 9.65% 11.65% 3.62% 3.78% 1.53% 1.46% 2.77% 3.52% 1.86% 1.66%
2025/05/30 9.94% 11.62% 5.35% 3.99% 3.9% 2.31% 2.39% 3.75% 3.22% 1.3%
2025/05/31 13.49% 11.88% 9.8% 4.84% 3.6% 2.98% 2.96% 2.91% 2.84% 1.09%

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In May 2025, Octopus Energy’s impression share surged, peaking at 14.68% on the 26th. British Gas maintained a steady presence, while EDF Energy’s share fluctuated, ending at 9.8%. E.ON Next and Glow Green showed moderate activity, with Jackery and The Edinburgh Boiler Company experiencing varied trends. Uswitch and Aira Home had consistent shares, while Boxt.co.uk remained stable. The month concluded with Octopus Energy leading the impression share.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for UK Energy, Utilities & Waste Energy Efficiency

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

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  1. 1
    British Gas New Boiler Price https://www.britishgas.co.uk › new-boiler › zero-apr

    £0 Deposit | 3 Years 0% APR — We'll do the hard work. Relax knowing you have an energy efficient boiler from British Gas

  2. 2
    Get A £7500 Grant https://www.edfenergy.com › heat › pump

    How Do Heat Pumps Work — Get a Free Quote In Minutes. Accredited Installer for Your Low Carbon Air...

  3. 3
    Find Your Nearest EV Charger https://www.esbenergy.co.uk

    Real Time Charge Point Map — Powered by 100% Renewable Energy, Helping to Improve Air Quality & Cut Carbon Emissions.

  4. 4
    Energy Switch Guarantee https://www.octopus.energy

    Which? Recommended For 8 Years — The UK's most awarded energy supplier, outrageously good service, and best place to work.

  5. 5
    How Do Heat Pumps Work? - Which? https://www.which.co.uk

    Reviews, Investigations And Features By Our Award-Winning Writers. Join Which? Today. Check Out Our Reviews To Find The Best...

Copyright © Adthena. All rights reserved.

In the competitive landscape of energy efficiency, British Gas entices with zero deposit and 0% APR for new boilers, promising ease and efficiency. EDF Energy highlights a £7,500 grant for heat pumps, emphasizing low carbon solutions. ESB Energy promotes renewable-powered EV chargers, focusing on air quality. Octopus Energy boasts an 8-year recommendation, showcasing exceptional service. Which? offers in-depth reviews on heat pumps, guiding informed decisions.

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See this data specific to your brand performance

The data on this page is just a sample of the billions of data points we hold at Adthena. The insights generated by Ask Arlo, leverage real-time GenAI to answer questions about your search data.

Our search consultants can introduce you to Whole Market View data that is specific to your organization, based on the size of the relevant search term and competitor universe, and the locations that you need monitoring.

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