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UK Energy, Utilities & Waste Energy Efficiency - PPC Market Share Analysis April 2025

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the UK Energy Efficiency category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Market Exposure

Share of Clicks for top 10 UK Energy, Utilities & Waste Energy Efficiency brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

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Share of Clicks - Last month
Domain Share of clicks
britishgas.co.uk 22.81
edfenergy.com 7
uswitch.com 5.38
octopus.energy 4.3
heatable.co.uk 2.38
eonnext.com 2.25
theecoexperts.co.uk 2.08
moneysupermarket.com 1.79
boxt.co.uk 1.36
cse.org.uk 1.31
others 49.34

Copyright © Adthena. All rights reserved.

British Gas leads with 22.81% click share, followed by EDF Energy at 7.00%. Others dominate the landscape with 49.34%, highlighting diverse competition.

Market Exposure

Share of Spend for the top 10 UK Energy, Utilities & Waste Energy Efficiency brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

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Share of Spend - Last Month
Date britishgas.co.uk uswitch.com edfenergy.com eonnext.com octopus.energy heatable.co.uk boxt.co.uk moneysupermarket.com theecoexperts.co.uk iheat.co.uk
2025/04/01 20.97% 7.81% 7.26% 2.74% 5.67% 3.99% 2.05% 4.97% 0.4% 1.82%
2025/04/02 20.36% 9.77% 5.03% 3.13% 6.43% 4.19% 1.38% 3.64% 0.57% 2%
2025/04/03 21.8% 9.43% 5.52% 3.04% 6.37% 3.63% 2.11% 3.41% 0.28% 1.85%
2025/04/04 22.9% 6.66% 6.91% 3.01% 5.73% 3.18% 2.17% 2.87% 0.25% 2.05%
2025/04/05 20.25% 6.94% 6.63% 3.83% 6.63% 3.03% 2.38% 3.87% 0.27% 2.71%
2025/04/06 20.19% 6.5% 9.41% 4.26% 7.38% 3.91% 2.11% 4.23% 0.25% 1.88%
2025/04/07 23.53% 7.18% 7.92% 3.83% 5.79% 2.91% 1.82% 3.55% 0.67% 1.85%
2025/04/08 25.35% 7.37% 6.22% 3.37% 5.16% 3.77% 2.99% 3.37% 0.78% 1.26%
2025/04/09 25.29% 6.85% 7.16% 2.97% 4.74% 2.85% 2.49% 2.75% 1.08% 2.09%
2025/04/10 24.59% 6.85% 6.09% 3.32% 5.77% 3.19% 2.5% 4.7% 0.79% 2.13%
2025/04/11 25.19% 6.83% 6.26% 3.22% 5.1% 3.39% 2.15% 3.38% 1.09% 2.71%
2025/04/12 24.03% 8.37% 5.58% 2.93% 4.47% 2.74% 2.6% 2.69% 1.06% 2.1%
2025/04/13 23.84% 8.29% 4.66% 3.2% 4.82% 4.38% 2.6% 3.66% 1.33% 2.06%
2025/04/14 23.72% 6.8% 5.69% 3.13% 4.86% 2.96% 2.2% 4.02% 1.36% 1.71%
2025/04/15 24.21% 8.25% 6.58% 3.5% 4.39% 2.56% 2.01% 2.66% 2.7% 2.06%
2025/04/16 23.99% 7.36% 7% 2.8% 4.4% 3.04% 1% 3.18% 1.99% 1.26%
2025/04/17 22.81% 6.76% 5.93% 3.34% 3.85% 3.98% 1.61% 2.44% 2.35% 1.15%
2025/04/18 25.3% 7.02% 6.5% 3.59% 5.07% 2.31% 2.08% 2.59% 2.55% 2.4%
2025/04/19 21.03% 5.67% 6.99% 5.64% 6.55% 3.23% 2.32% 3.23% 2.22% 2.43%
2025/04/20 23.22% 6.71% 5.3% 5.72% 7.38% 3% 0.84% 3.22% 1.74% 2.1%
2025/04/21 22.99% 8.36% 5.63% 4.19% 5.55% 3.74% 1.82% 2.39% 2.13% 2.15%
2025/04/22 22.25% 6.52% 4.92% 3.23% 3.97% 3.55% 4.98% 2.71% 2.22% 1.8%
2025/04/23 25.45% 5.91% 4.95% 3.37% 4.32% 2.9% 4.79% 1.89% 2.1% 1.52%
2025/04/24 22.95% 7.58% 5.23% 3.43% 3.91% 3.37% 3.39% 2.01% 1.96% 1.65%
2025/04/25 24.19% 8.93% 5.64% 3.7% 3.87% 3.99% 1.76% 2.13% 1.98% 1.53%
2025/04/26 22.78% 8.72% 7.22% 4.28% 4.7% 3.59% 2.28% 2.76% 1.8% 1.27%
2025/04/27 24.37% 8.94% 6.49% 4.22% 4.88% 3.42% 2.32% 3.44% 1.48% 1.57%
2025/04/28 24.83% 8.14% 6.58% 3.63% 4.38% 3.04% 2.8% 2.48% 1.21% 1.79%
2025/04/29 25.78% 6.54% 5.95% 3.84% 4.01% 2.85% 2.62% 2.4% 1.47% 1.23%
2025/04/30 26.52% 6.88% 4.19% 4.12% 3.82% 3.17% 2.99% 2.73% 1.74% 1.24%

Copyright © Adthena. All rights reserved.

British Gas led April with a steady rise, peaking at 26.52% on the 30th. Uswitch and EDF Energy showed fluctuations, while E.ON Next and Octopus Energy had moderate gains. Heatable, Boxt, and Moneysupermarket saw varied trends.

Market Exposure

Competitor Count for UK Energy, Utilities & Waste Energy Efficiency

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

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Competitor Count - Last month
Date Competitor Count
2025/04/01 648
2025/04/02 644
2025/04/03 648
2025/04/04 661
2025/04/05 624
2025/04/06 632
2025/04/07 613
2025/04/08 650
2025/04/09 628
2025/04/10 657
2025/04/11 637
2025/04/12 575
2025/04/13 585
2025/04/14 614
2025/04/15 650
2025/04/16 634
2025/04/17 613
2025/04/18 582
2025/04/19 623
2025/04/20 594
2025/04/21 603
2025/04/22 629
2025/04/23 623
2025/04/24 634
2025/04/25 602
2025/04/26 584
2025/04/27 590
2025/04/28 600
2025/04/29 592
2025/04/30 601

Copyright © Adthena. All rights reserved.

April began with 648 advertisers, fluctuating throughout the month. Peaks on April 4th (661) and April 10th (657) contrasted with a dip on April 12th (575). The month concluded with 601 advertisers.

Campaign Efficiency

Market Loss & Market Gains for UK Energy, Utilities & Waste Energy Efficiency

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

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Market Loss & Market Gains - Last month
Name Market Trend
theecoexperts.co.uk 1.28%
worcester-bosch.co.uk 0.87%
theedinburghboilercompany.com 0.75%
goodenergy.co.uk 0.56%
glowgreenltd.com 0.49%
cat.org.uk -0.44%
moneysupermarket.com -0.49%
octopus.energy -0.59%
generators-direct.co.uk -0.67%
getaheatpump.org.uk -1.26%

Copyright © Adthena. All rights reserved.

Theecoexperts.co.uk surged with a 1.28% click share increase, while getaheatpump.org.uk dropped by 1.26%. Worcester-bosch.co.uk and theedinburghboilercompany.com also saw positive gains.

Campaign Efficiency

UK Energy, Utilities & Waste Energy Efficiency Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

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Date britishgas.co.uk edfenergy.com eonnext.com glowgreenltd.com octopus.energy uswitch.com theecoexperts.co.uk airahome.com heatable.co.uk iheat.co.uk
2025/04/01 13.55% 7.52% 2.72% 1.23% 5.33% 3.18% 0.72% 0.8% 2.55% 1.29%
2025/04/02 13.17% 5.27% 3.02% 1.45% 5.45% 4.36% 0.9% 1.24% 3.66% 1.47%
2025/04/03 13.13% 5.56% 3.01% 0.96% 5.63% 4.82% 0.45% 0.92% 2.62% 1.3%
2025/04/04 13.37% 7.09% 2.94% 1.23% 5.18% 3.15% 0.39% 1.8% 2.28% 1.53%
2025/04/05 12.33% 7.27% 3.61% 1.25% 5.6% 2.81% 0.42% 1.56% 1.94% 1.43%
2025/04/06 12.39% 9.73% 3.77% 1.44% 6.54% 3.01% 0.36% 1.23% 2.23% 1.4%
2025/04/07 14.65% 9.02% 3.41% 1.22% 5.08% 2.81% 1.13% 1.52% 1.64% 1.16%
2025/04/08 14.78% 7.22% 3.29% 0.81% 5.18% 3.2% 1.32% 1.49% 2.4% 1%
2025/04/09 14.59% 8.09% 3.06% 0.81% 4.07% 3.1% 1.69% 2.09% 1.69% 1.87%
2025/04/10 15.47% 6.35% 3.02% 1.19% 5.34% 3.27% 1.41% 1.28% 2.04% 2.17%
2025/04/11 15.46% 7.08% 2.77% 1.28% 4.08% 3.09% 1.66% 1.04% 2.62% 2.49%
2025/04/12 13.96% 6.53% 2.68% 1.25% 3.84% 3.31% 1.59% 0.89% 1.6% 1.71%
2025/04/13 14.6% 5.81% 3.16% 0.74% 4.2% 3.49% 2.31% 1.75% 2.62% 1.83%
2025/04/14 13.72% 6.36% 3.09% 2.4% 4.22% 3.07% 2.25% 0.97% 1.97% 1.11%
2025/04/15 15.05% 7.19% 3.4% 2.1% 3.78% 3.1% 4.05% 2.18% 1.53% 1.63%
2025/04/16 14.4% 7.85% 2.63% 2.95% 3.74% 2.8% 3.02% 0.87% 1.85% 1.19%
2025/04/17 13.41% 6.92% 3.21% 2.25% 3.75% 2.99% 3.49% 1.42% 2.25% 1.03%
2025/04/18 13.51% 6.76% 3.17% 0.09% 3.99% 2.53% 3.6% 0.87% 1.86% 1.63%
2025/04/19 12.43% 7.69% 4.96% 0.04% 5.28% 2.39% 3.28% 1.69% 2.21% 1.59%
2025/04/20 13.23% 5.98% 5.17% 0.03% 5.91% 2.77% 2.53% 0.78% 1.86% 1.41%
2025/04/21 13.25% 6.48% 4.12% 1.87% 4.46% 3.35% 3.21% 0.79% 2.19% 1.3%
2025/04/22 12.65% 5.89% 3.32% 1.51% 3.42% 2.76% 3.27% 1.52% 2.09% 1.27%
2025/04/23 15.18% 5.88% 3.23% 3.09% 3.7% 2.57% 3.08% 0.75% 2.19% 1.12%
2025/04/24 13.26% 6.14% 3.11% 2.54% 3.23% 3.43% 2.69% 0.84% 1.79% 1.23%
2025/04/25 13.58% 6.52% 3.51% 3.41% 3.31% 3.78% 2.87% 1.03% 2.33% 1.16%
2025/04/26 13.2% 8.84% 3.96% 2.35% 4.07% 3.99% 2.57% 1.64% 2.24% 0.91%
2025/04/27 13.5% 7.66% 4.05% 2.48% 4.37% 3.77% 2.28% 1.59% 2.16% 1.27%
2025/04/28 13.24% 7.98% 3.37% 2.76% 3.79% 3.21% 1.7% 2.11% 1.88% 1.25%
2025/04/29 14.86% 7.28% 3.49% 2.96% 3.59% 2.9% 2.13% 2.41% 1.83% 0.92%
2025/04/30 15.83% 5.02% 3.92% 3.57% 3.42% 3% 2.42% 2.13% 2.06% 0.69%

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British Gas led April with fluctuating impressions, peaking at 15.83%. EDF Energy saw a decline, ending at 5.02%. E.ON Next and Glow Green showed varied trends, while Octopus Energy remained steady. The month concluded with British Gas maintaining dominance.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for UK Energy, Utilities & Waste Energy Efficiency

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

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  1. 1
    British Gas New Boiler Price | £0 Deposit | 3 Years 0% APR https://www.britishgas.co.uk

    We'll do the hard work. Relax knowing you have an energy efficient boiler from British Gas

  2. 2
    Interested In A Heat Pump? - How Does It Work? https://www.getaheatpump.org.uk

    Find Out What A Heat Pump Is, How It Works, Costs And Why You Should Consider Getting One. Understand Heat Pump Installation Costs...

  3. 3
    Energy Switch Guarantee https://www.octopus.energy

    Which? Recommended For 8 Years — The UK's most awarded energy supplier, outrageously good service, and best place to work.

  4. 4
    Uswitch - Compare Your Energy https://www.uswitch.com › energy › comparison

    Compare and Save on Uswitch — You could save upto £277 versus the April Energy price cap with Uswitch. Switch now & save

  5. 5
    How Do Heat Pumps Work? - Which? https://www.which.co.uk

    Reviews, Investigations And Features By Our Award-Winning Writers. Join Which? Today. Check Out Our Reviews To Find The Best...

Copyright © Adthena. All rights reserved.

In the competitive landscape of energy efficiency, British Gas entices with zero deposit and 0% APR for three years on new boilers, promising ease and efficiency. Getaheatpump.org.uk educates on heat pumps, highlighting costs and benefits. Octopus Energy boasts eight years of accolades, emphasizing exceptional service. Uswitch offers significant savings through energy comparisons, while Which? provides in-depth reviews on heat pumps, encouraging informed decisions.

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Our search consultants can introduce you to Whole Market View data that is specific to your organization, based on the size of the relevant search term and competitor universe, and the locations that you need monitoring.

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