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US Energy, Utilities & Waste Renewable Energy - PPC Market Share Analysis April 2025

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the US Renewable Energy category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Market Exposure

Share of Clicks for top 10 US Energy, Utilities & Waste Renewable Energy brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

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Share of Clicks - Last month
Domain Share of clicks
ecoflow.com 12.37
jackery.com 8.68
renogy.com 5.78
solar-estimate.org 5.75
energysage.com 3.79
4patriots.com 3.76
shopsolar.com 3.66
sungoldpower.com 3.54
portable-sun.com 2.48
tesla.com 2.27
others 47.92

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Ecoflow.com leads with 12.37% click share, followed by Jackery.com at 8.68%. Others dominate with 47.92%, highlighting diverse competition.

Market Exposure

Share of Spend for the top 10 US Energy, Utilities & Waste Renewable Energy brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

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Share of Spend - Last Month
Date solar-estimate.org energysage.com jackery.com sunrun.com solar-energy-rebates.com heliose.com consumeraffairs.com ecoflow.com renogy.com ecowatch.com
2025/04/01 9.35% 5.64% 0.89% 1.43% 1.82% 4.06% 3.4% 6.03% 1.87% 4.68%
2025/04/02 9.56% 3.27% 1.97% 1.25% 3.24% 3.35% 2.58% 7.38% 3.54% 2.45%
2025/04/03 8.09% 3.77% 1.87% 1.52% 3.44% 1.72% 4.58% 7.88% 1.95% 4.73%
2025/04/04 11.42% 6.42% 1.56% 3.31% 4.69% 3.42% 4.45% 5.37% 1.51% 5.34%
2025/04/05 9.29% 8.32% 1.96% 2.89% 3.68% 4.07% 3.89% 5.62% 2.04% 5.74%
2025/04/06 8.02% 4.87% 1.99% 3.15% 3.48% 2.46% 2.23% 6.05% 2.03% 4.18%
2025/04/07 10.43% 6.58% 3.21% 2.9% 3.65% 3.62% 3.12% 4.86% 2.33% 4.8%
2025/04/08 12.04% 6.83% 3.15% 3.22% 4.23% 3.22% 5.33% 3.73% 1.64% 4.44%
2025/04/09 8.32% 5.82% 4.39% 2.35% 3.04% 5.46% 2.37% 4.38% 6.88% 3.63%
2025/04/10 12.95% 4.45% 4.73% 3.44% 2.65% 6.52% 3.37% 3.97% 2.8% 2.86%
2025/04/11 10.7% 5.04% 11.31% 2.87% 2.84% 6.68% 3.23% 4.22% 3.5% 2.7%
2025/04/12 9.79% 14.06% 3.25% 2.1% 2.29% 4.82% 2.87% 3.91% 3.81% 2.64%
2025/04/13 8.4% 11.66% 1.11% 1.56% 2.38% 3.49% 3.34% 4.8% 4.71% 1.87%
2025/04/14 12.24% 7.87% 1.3% 2.32% 4.22% 6.52% 3.43% 4.43% 1.51% 3.9%
2025/04/15 12.16% 9.28% 1.01% 5.69% 2.4% 6.78% 4.01% 5.08% 2% 4%
2025/04/16 9.77% 9.13% 3.89% 2.44% 3.81% 3.14% 4.18% 4.85% 3.37% 2.78%
2025/04/17 6.46% 2.83% 4.93% 2.44% 1.2% 2.79% 2.36% 3.89% 5.42% 0.45%
2025/04/18 9.5% 4.59% 5.44% 3.15% 3.89% 5.93% 4.07% 3.7% 2.23% 2.87%
2025/04/19 12.45% 3.5% 4.94% 2.57% 4.05% 5.53% 3.05% 3.28% 2.56% 2.49%
2025/04/20 17.3% 2.76% 5.26% 4.59% 4.32% 3.3% 4.08% 4.89% 1.48% 1.16%
2025/04/21 11.22% 1.73% 5.88% 2.65% 4.55% 2.29% 3.49% 4.19% 4.04% 1.39%
2025/04/22 12.78% 5.5% 6.02% 0.68% 5.22% 3.02% 3.38% 3.13% 2.06% 2.93%
2025/04/23 12.96% 6.94% 7.16% 3.23% 4.1% 3.2% 4.35% 4.27% 3.86% 1.88%
2025/04/24 15.24% 5.32% 7.8% 5.24% 6.25% 2.85% 4.62% 3.45% 2.06% 1.18%
2025/04/25 11.28% 7.12% 7.42% 1.05% 5.56% 4.68% 3.88% 4.81% 3.19% 1.38%
2025/04/26 13.14% 15.46% 5.04% 2.82% 4.32% 4.32% 2.9% 2.51% 3.12% 1.38%
2025/04/27 16% 8.08% 3.83% 2.19% 3.74% 3.37% 4.42% 2.91% 2.52% 0.49%
2025/04/28 14.98% 6.45% 5.27% 2.51% 4.41% 3.68% 3.71% 3.11% 2.13% 0.43%
2025/04/29 14.32% 6.49% 3.03% 3.71% 4.62% 3.48% 5.08% 2.49% 1.5% 1.01%
2025/04/30 14.44% 6.27% 4.73% 4.44% 4.18% 3.86% 3.84% 3.26% 2.36% 0.99%

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In April 2025, solar-estimate.org led with a peak spend share of 17.3% on April 20. Energysage.com saw fluctuations, peaking at 15.46% on April 26. Jackery.com steadily increased, reaching 11.31% on April 11. Sunrun.com and solar-energy-rebates.com showed moderate activity, while heliose.com and consumeraffairs.com maintained consistent shares. Ecoflow.com and renogy.com had varied trends, with ecowatch.com declining towards month-end.

Market Exposure

Competitor Count for US Energy, Utilities & Waste Renewable Energy

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

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Competitor Count - Last month
Date Competitor Count
2025/04/01 409
2025/04/02 392
2025/04/03 430
2025/04/04 448
2025/04/05 428
2025/04/06 418
2025/04/07 434
2025/04/08 411
2025/04/09 419
2025/04/10 424
2025/04/11 413
2025/04/12 400
2025/04/13 403
2025/04/14 425
2025/04/15 404
2025/04/16 452
2025/04/17 411
2025/04/18 475
2025/04/19 444
2025/04/20 398
2025/04/21 426
2025/04/22 403
2025/04/23 413
2025/04/24 402
2025/04/25 392
2025/04/26 394
2025/04/27 390
2025/04/28 409
2025/04/29 393
2025/04/30 354

Copyright © Adthena. All rights reserved.

April saw fluctuating advertiser numbers, peaking at 475 on April 18. The month concluded with a decline to 354.

Campaign Efficiency

Market Loss & Market Gains for US Energy, Utilities & Waste Renewable Energy

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

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Market Loss & Market Gains - Last month
Name Market Trend
jackery.com 5.58%
solar-estimate.org 2.07%
solar-energy-rebates.com 0.9%
projectsolar.com 0.54%
offgridstores.com 0.51%
ecowatch.com -0.99%
renogy.com -1.26%
4patriots.com -1.27%
solarturbines.com -1.46%
ecoflow.com -5.01%

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Jackery.com surged with a 5.58% click share increase, while ecoflow.com plummeted by 5.01%. Solar-estimate.org rose by 2.07%, contrasting with solarturbines.com’s 1.46% decline.

Campaign Efficiency

US Energy, Utilities & Waste Renewable Energy Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

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Date 4patriots.com solar-estimate.org jackery.com sungoldpower.com renogy.com shopsolar.com ecoflow.com solar-energy-rebates.com energysage.com portable-sun.com
2025/04/01 5.4% 6.84% 1.06% 0.76% 4.6% 3.34% 6.94% 1.43% 3.13% 1.66%
2025/04/02 7.2% 5.99% 2.89% 2.31% 5.24% 6.27% 8.5% 2.09% 1.51% 3.32%
2025/04/03 4.27% 5.89% 2.22% 3.81% 4.37% 4% 8.42% 2.31% 1.82% 2.52%
2025/04/04 4.02% 7.93% 2.59% 3.23% 3.58% 5.3% 7.28% 3.32% 2.76% 2.27%
2025/04/05 5.33% 6.32% 3.27% 4.87% 5.03% 6.99% 7.32% 2.63% 4.17% 1.86%
2025/04/06 6.12% 5.33% 2.92% 4.7% 4.44% 5.35% 7.52% 2.32% 2.14% 4.33%
2025/04/07 4.79% 7.63% 5.2% 3.81% 5.27% 6.66% 6.01% 2.45% 3.19% 3.83%
2025/04/08 5.9% 8.46% 5.45% 2.41% 4.17% 5.07% 5.29% 3.22% 3.49% 2.87%
2025/04/09 5.08% 5.57% 4.83% 5.07% 11.39% 5.83% 5.52% 2.26% 2.49% 2.88%
2025/04/10 3.41% 8.67% 7.97% 4.43% 6.43% 4.32% 4.36% 1.75% 2.15% 2.4%
2025/04/11 4.35% 6.64% 17.24% 3.65% 7.69% 4.73% 4.36% 1.72% 2.12% 1.52%
2025/04/12 4.72% 7.03% 5.67% 3.33% 7.36% 3.49% 4.83% 1.78% 6.35% 3.49%
2025/04/13 4.69% 5.09% 1.52% 4.87% 9.34% 2.92% 5.2% 1.63% 5.11% 5.08%
2025/04/14 4.13% 7.69% 1.99% 4.44% 4.09% 3.18% 5.51% 2.78% 3.69% 2.8%
2025/04/15 3.16% 8.68% 1.45% 1.95% 5.32% 3.27% 6.41% 1.58% 3.81% 3.31%
2025/04/16 4% 6.35% 5.69% 3.72% 6.54% 2.85% 6.11% 2.65% 4.32% 3.31%
2025/04/17 5.32% 3.92% 6.2% 4.14% 8.05% 5.36% 3.78% 0.65% 1.68% 3.24%
2025/04/18 2.04% 6.84% 9.33% 3.13% 4.31% 3.98% 4.08% 2.79% 1.84% 2.89%
2025/04/19 3.31% 9.06% 8.37% 4.78% 4.96% 4.83% 3.49% 2.83% 1.63% 1.52%
2025/04/20 5.05% 12.67% 9.84% 2.77% 3.09% 2.35% 5.29% 3.61% 1.46% 2.22%
2025/04/21 5.49% 7.86% 9.22% 3.4% 6.44% 6.03% 4.37% 3.19% 0.62% 4.42%
2025/04/22 3.97% 9.35% 10.57% 5.47% 3.54% 3.7% 3.83% 4.01% 2.19% 1.73%
2025/04/23 2.79% 9.38% 12.5% 3.74% 6% 3.02% 4.63% 3.19% 3.15% 3.11%
2025/04/24 0.42% 11.03% 13.62% 3.47% 4.02% 2.79% 4.08% 4.53% 2.31% 1.77%
2025/04/25 0.4% 7.55% 13.57% 4.74% 5.76% 3.29% 5.13% 4.21% 3.14% 3.78%
2025/04/26 0.14% 9.94% 9.41% 3.69% 4.93% 2.61% 3.53% 3.8% 7.84% 2.7%
2025/04/27 1.18% 10.31% 7.13% 4.27% 4% 3.13% 3.89% 2.45% 3.91% 3.23%
2025/04/28 1.36% 10.11% 9.14% 4.71% 5.11% 4.14% 3.2% 3.23% 2.89% 1.47%
2025/04/29 3.16% 11.9% 5.75% 4.01% 3.42% 1.99% 2.82% 3.64% 2.91% 2.57%
2025/04/30 8.5% 8.32% 7.98% 3.69% 3.43% 3.14% 3.08% 3.08% 2.73% 1.92%

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April saw dynamic shifts in PPC impressions. Solar-estimate.org peaked mid-month, while 4patriots.com surged at month’s end. Jackery.com maintained steady growth, finishing strong. Overall, diverse trends marked the month’s conclusion.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for US Energy, Utilities & Waste Renewable Energy

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

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  1. 1
    Free Solar Cost Calculator https://www.energysage.com

    The Ultimate Cost Calculator — The best solar panel cost calculator - Free Marketplace - Save up to 20% with EnergySage®.

  2. 2
    Home Solar Cost Estimate https://solar.ionsolar.com

    Solar Quotes - Takes 1 Min — Verify Your Solar Eligibility In Minutes! Switch To Solar And See How Much You Can Save.

  3. 3
    Before You Go Solar In 2025 - Use This Solar Calculator https://www.solar-estimate.org › solarcalculator

    Calculate What System Size You Need, And How Quickly It Will Pay For Itself After Rebates.

  4. 4
    Sunrun® Official Site https://www.sunrun.com

    #1 Residential Solar Provider — Take Control With Sunrun® & Choose Where Your Power Comes From! See If You Qualify Today.

  5. 5
    Tesla Solar Cost and Incentive | Low Cost Solar Panels https://www.tesla.com

    Receive a $500 Rebate With Eligible Installation - Order Solar Panels With Powerwall. Get a...

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In the competitive landscape of solar energy, five advertisers shine on Google’s SERP. EnergySage entices with a free solar cost calculator, promising savings up to 20%. Ion Solar offers quick solar quotes, emphasizing eligibility verification. Solar Estimate guides users on system size and rebates. Sunrun, a top residential provider, empowers users to control their power source. Tesla tempts with a $500 rebate, combining solar panels with Powerwall. Each ad uniquely highlights cost savings and empowerment, driving the solar revolution.

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The data on this page is just a sample of the billions of data points we hold at Adthena. The insights generated by Ask Arlo, leverage real-time GenAI to answer questions about your search data.

Our search consultants can introduce you to Whole Market View data that is specific to your organization, based on the size of the relevant search term and competitor universe, and the locations that you need monitoring.

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