Share of Clicks for top 10 US Travel Accommodation brands
Here are the Top 10 competitors in the industry by Share of Clicks for the last month.
| Domain | Share of clicks |
|---|---|
| booking.com | 22.98 |
| hotels.com | 22.62 |
| expedia.com | 14.04 |
| airbnb.com | 6.4 |
| hilton.com | 3.4 |
| trivago.com | 2.92 |
| vrbo.com | 2.75 |
| priceline.com | 2.69 |
| hyatt.com | 2.21 |
| kayak.com | 1.9 |
| others | 18.09 |
- booking.com - 22.98%
- hotels.com - 22.62%
- expedia.com - 14.04%
- airbnb.com - 6.4%
- hilton.com - 3.4%
- trivago.com - 2.92%
- vrbo.com - 2.75%
- priceline.com - 2.69%
- hyatt.com - 2.21%
- kayak.com - 1.9%
- others - 18.09%
Copyright © Adthena. All rights reserved.
In the PPC landscape, Booking.com leads with 22.98% click share, closely followed by Hotels.com at 22.62%. Others collectively hold 18.09%, showcasing diverse competition.
Share of Spend for the top 10 US Travel Accommodation brands
Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month.
| Date | hotels.com | expedia.com | booking.com | airbnb.com | priceline.com | trivago.com | kayak.com | hilton.com | vrbo.com | marriott.com |
|---|---|---|---|---|---|---|---|---|---|---|
| 2026/05/01 | 21.51% | 14.03% | 27.67% | 8.21% | 3% | 4.72% | 1.96% | 2.69% | 3.51% | 0.94% |
| 2026/05/02 | 19.77% | 9.81% | 35.77% | 7.21% | 2.76% | 4.62% | 1.89% | 2.79% | 2.75% | 1.05% |
| 2026/05/03 | 17.98% | 12.48% | 32.67% | 8.04% | 2.92% | 2.05% | 3.19% | 2.87% | 3.18% | 1.44% |
| 2026/05/04 | 15.87% | 14.77% | 24.83% | 9.64% | 3.01% | 4.37% | 3.95% | 3.39% | 3.27% | 1.56% |
| 2026/05/05 | 18.83% | 15.86% | 23.66% | 7.93% | 4.24% | 4.55% | 4.02% | 2.5% | 3.44% | 1.5% |
| 2026/05/06 | 23.15% | 16.49% | 23.05% | 8.02% | 2.21% | 2.53% | 2.35% | 2.43% | 3.86% | 1.41% |
| 2026/05/07 | 19.43% | 16.99% | 17.89% | 10.03% | 2.71% | 6.55% | 3.04% | 2.17% | 4.37% | 1.39% |
| 2026/05/08 | 13.3% | 15.65% | 31.94% | 8.89% | 2.89% | 2.33% | 2.61% | 2.21% | 3.56% | 1.72% |
| 2026/05/09 | 15.49% | 12.25% | 35.63% | 8.33% | 2.96% | 2.33% | 2.12% | 1.88% | 3.6% | 1.69% |
| 2026/05/10 | 16.62% | 13.7% | 32.1% | 7.18% | 2.55% | 4.42% | 3.18% | 1.94% | 3.26% | 1.82% |
| 2026/05/11 | 21.27% | 15.08% | 15.39% | 8.35% | 4.11% | 5.84% | 4.23% | 3.17% | 3.93% | 1.58% |
| 2026/05/12 | 22.84% | 14.25% | 14.53% | 9.12% | 4.29% | 4.92% | 4.84% | 3.32% | 4.66% | 1.55% |
| 2026/05/13 | 29.23% | 14% | 10.78% | 9.24% | 1.61% | 9.6% | 3.57% | 2.91% | 4% | 1.43% |
| 2026/05/14 | 29.01% | 14.88% | 11.94% | 9.2% | 4.04% | 4.58% | 2.45% | 3.1% | 4.52% | 1.56% |
| 2026/05/15 | 13.29% | 15.64% | 31.93% | 8.89% | 2.89% | 2.33% | 2.61% | 2.21% | 3.56% | 1.72% |
| 2026/05/16 | 16.96% | 13.52% | 15.29% | 8.9% | 5.12% | 9.73% | 3.94% | 3.08% | 4.49% | 1.59% |
| 2026/05/17 | 23.3% | 16.16% | 10.52% | 10.19% | 2.73% | 4.17% | 5.41% | 3.7% | 4.78% | 2.03% |
| 2026/05/18 | 24.27% | 16.99% | 16.64% | 8.31% | 2.68% | 3.84% | 4.96% | 2.69% | 4.31% | 1.61% |
| 2026/05/19 | 28.65% | 15.51% | 12.97% | 6.27% | 3.34% | 5.07% | 3.78% | 3% | 4.96% | 1.95% |
| 2026/05/20 | 28.32% | 16.3% | 17.96% | 5.82% | 3.35% | 2.94% | 2.7% | 3.14% | 3.46% | 1.58% |
| 2026/05/21 | 20.28% | 15.98% | 13.51% | 6.53% | 3.93% | 5.14% | 5.89% | 3.85% | 4.17% | 1.91% |
| 2026/05/22 | 17.59% | 14.07% | 13.12% | 7.06% | 4.76% | 7.44% | 8% | 3.4% | 4.33% | 1.64% |
| 2026/05/23 | 21.61% | 14.11% | 11.83% | 6.83% | 5.31% | 5.18% | 4.02% | 3.87% | 5.08% | 2.08% |
| 2026/05/24 | 20.9% | 16.6% | 12.4% | 4.96% | 5.97% | 4.94% | 5.15% | 4.2% | 3.61% | 2.02% |
| 2026/05/25 | 25.43% | 11.49% | 19.58% | 5.4% | 2.25% | 5.96% | 2.55% | 3.79% | 3.51% | 1.62% |
| 2026/05/26 | 21.92% | 15.37% | 17.97% | 4.83% | 5.08% | 6.55% | 2.89% | 3.55% | 3.06% | 1.51% |
| 2026/05/27 | 23.81% | 14.36% | 14.23% | 5.45% | 5.44% | 3.35% | 5.46% | 4.14% | 4.52% | 1.54% |
| 2026/05/28 | 25.17% | 15.93% | 13.85% | 8.69% | 4.12% | 4.81% | 1.38% | 3.69% | 4% | 1.54% |
| 2026/05/29 | 21.62% | 16.28% | 15.02% | 7.63% | 6.6% | 5.5% | 2.72% | 3.54% | 3.86% | 1.33% |
| 2026/05/30 | 16.65% | 14.97% | 13.03% | 8.7% | 6.42% | 7.74% | 3.1% | 4.22% | 4.1% | 1.67% |
| 2026/05/31 | 17.3% | 15.52% | 14.26% | 6.89% | 5.59% | 5.22% | 5.02% | 4.69% | 4.35% | 1.75% |
- hotels.com
- expedia.com
- booking.com
- airbnb.com
- priceline.com
- trivago.com
- kayak.com
- hilton.com
- vrbo.com
- marriott.com
Copyright © Adthena. All rights reserved.
In May 2026, Hotels.com saw fluctuating PPC spend, peaking mid-month. Expedia maintained steady growth, while Booking.com experienced a sharp decline after early highs. Airbnb’s spend dipped, and Priceline showed modest gains. Trivago and Kayak had varied trends, with Hilton and Vrbo showing consistent increases. Marriott remained stable throughout.
Competitor Count for US Travel Accommodation
Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month.
| Date | Competitor Count |
|---|---|
| 2026/05/01 | 1527 |
| 2026/05/02 | 1556 |
| 2026/05/03 | 1585 |
| 2026/05/04 | 1551 |
| 2026/05/05 | 1578 |
| 2026/05/06 | 1568 |
| 2026/05/07 | 1617 |
| 2026/05/08 | 1655 |
| 2026/05/09 | 1660 |
| 2026/05/10 | 1667 |
| 2026/05/11 | 1655 |
| 2026/05/12 | 1639 |
| 2026/05/13 | 1497 |
| 2026/05/14 | 1648 |
| 2026/05/15 | 1655 |
| 2026/05/16 | 1595 |
| 2026/05/17 | 1522 |
| 2026/05/18 | 1455 |
| 2026/05/19 | 1419 |
| 2026/05/20 | 1486 |
| 2026/05/21 | 1558 |
| 2026/05/22 | 1598 |
| 2026/05/23 | 1660 |
| 2026/05/24 | 1661 |
| 2026/05/25 | 1936 |
| 2026/05/26 | 1973 |
| 2026/05/27 | 1891 |
| 2026/05/28 | 1796 |
| 2026/05/29 | 1860 |
| 2026/05/30 | 1948 |
| 2026/05/31 | 1864 |
Copyright © Adthena. All rights reserved.
May began with 1,527 advertisers, peaking at 1,973 on the 26th. The month concluded with 1,864 advertisers, showcasing a dynamic landscape.
