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US Travel Travel Technology - PPC Market Share Analysis August 2026

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the US Travel Technology category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Travel Technology – US

Google AI Overview visibility for Travel Travel Technology US

See how often AIOs appear and how search intent is distributed across buying signals.

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AIO Frequency

How often a Google AI overview appears on search terms relevant to this category.

Frequency Percentage
Frequency 16.5836338419
83.4163661581
16%

Complex Query Frequency

A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.

Frequency Percentage
Frequency 15
85
15%

Search Intent Distribution

Breakdown of search queries by their underlying goal.

Intent Distribution
Investigational 22%
Transactional 5%
Navigational 37%
Seasonal 0%
Local 0%
Problem Solving 5%

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Market Exposure

Share of Clicks for top 10 US Travel Travel Technology brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

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Share of Clicks - Last month
Share of Clicks - Last month
Domain Share of clicks
cheapoair.com 27.13
skyscanner.com 21.78
southwest.com 10.56
justfly.com 10
booking.com 7.77
kayak.com 4.45
wanderu.com 3.7
bookingbuddy.com 2.94
rome2rio.com 2.08
skyluxtravel.com 1.43
others 8.16
  • cheapoair.com - 27.13%
  • skyscanner.com - 21.78%
  • southwest.com - 10.56%
  • justfly.com - 10%
  • booking.com - 7.77%
  • kayak.com - 4.45%
  • wanderu.com - 3.7%
  • bookingbuddy.com - 2.94%
  • rome2rio.com - 2.08%
  • skyluxtravel.com - 1.43%
  • others - 8.16%

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Cheapoair.com leads with 27.13% click share, followed by Skyscanner.com at 21.78%. Southwest.com and Justfly.com trail, while ‘others’ collectively hold 8.16%.

Market Exposure

Share of Spend for the top 10 US Travel Travel Technology brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

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Share of Spend - Last Month
Share of Spend - Last Month
Date southwest.com cheapoair.com booking.com skyscanner.com kayak.com justfly.com alaskaair.com onetravel.com skyluxtravel.com bookingbuddy.com
2026/08/01 17.37% 31.56% 12.8% 4.37% 4.89% 4.91% 0% 0% 0.06% 6.01%
2026/08/02 19.68% 18.98% 29.72% 12.23% 7.55% 7.63% 0.02% 0% 0.26% 0.16%
2026/08/03 13.19% 33.32% 1.73% 16.99% 9.83% 20.59% 0.01% 0% 0.04% 0.07%
2026/08/04 0.19% 66.83% 3.62% 19.82% 1.16% 0.08% 0.06% 0.04% 0.09% 0.14%
2026/08/05 11.19% 32.02% 12.21% 10.92% 8.29% 0.11% 0.06% 0.01% 0.02% 21.43%
2026/08/06 0.28% 60.28% 3.89% 23.77% 1.32% 0.27% 0.46% 0% 0% 0.35%
2026/08/07 12.66% 14.22% 13.33% 8.16% 9.1% 19.24% 0.14% 20.18% 0% 0.02%
2026/08/08 19% 16.35% 9.91% 24.13% 6.78% 22.11% 0.01% 0% 0% 0.04%
2026/08/09 0.41% 39.04% 2.56% 15.27% 16.92% 0.2% 20.07% 0% 0% 0.12%
2026/08/10 0.34% 31.39% 8.23% 1.44% 2.18% 42.15% 0.43% 0.01% 0.4% 0.54%
2026/08/11 0.53% 45.62% 42.71% 1.37% 1.43% 0.26% 0.1% 0% 0.01% 0.29%
2026/08/12 0.2% 41.54% 3.15% 7.58% 0.64% 18.81% 0.09% 0% 0% 22.8%
2026/08/13 45.44% 13.21% 3.5% 14.97% 0.59% 17.67% 0.06% 0% 0% 0.09%
2026/08/14 14.14% 24.2% 28.63% 18.57% 0.58% 11.01% 0.01% 0% 0.03% 0.06%
2026/08/15 16.24% 9.24% 17.09% 21.1% 11.58% 12.52% 0.13% 0% 0.07% 0.06%
2026/08/16 0.15% 53.18% 25.15% 15.46% 0.6% 0.25% 0.01% 0% 0.04% 0.11%
2026/08/17 0.45% 38.43% 1.72% 42.42% 0.64% 13.12% 0.07% 0.01% 0% 0.12%
2026/08/18 29.45% 17.03% 16.13% 33.34% 0.53% 0.13% 0.03% 0.05% 0.07% 0.12%
2026/08/19 25.73% 37.06% 1.42% 23.95% 9.34% 0.05% 0.04% 0% 0.04% 0.07%
2026/08/20 10.73% 18.43% 11.57% 15.64% 7.78% 16.61% 0.01% 0% 0.01% 10.48%
2026/08/21 0.33% 32.13% 20.2% 0.81% 0.66% 14.66% 0.11% 0% 25.69% 0.1%
2026/08/22 0.35% 25.12% 2.54% 28.02% 0.69% 17% 19.1% 0% 0.07% 0.07%
2026/08/23 9.14% 22.87% 18.38% 20.02% 0.29% 12.04% 0.07% 7.3% 0.08% 0.03%
2026/08/24 24.04% 13.72% 24.41% 7.96% 8.71% 18.62% 0.15% 0.01% 0% 0.1%
2026/08/25 25.76% 31.46% 1.22% 8.08% 6.21% 24.72% 0.02% 0.01% 0.03% 0.03%
2026/08/26 0.25% 31.29% 2.35% 8.96% 9.79% 10.66% 0.08% 0% 18.75% 13.33%
2026/08/27 20.18% 34.6% 21.68% 0.7% 0.73% 15.71% 0.19% 0% 0.08% 0.04%
2026/08/28 21.69% 24.86% 11.86% 7.12% 7.92% 8.54% 0.08% 0.03% 14.87% 0.02%
2026/08/29 36.19% 31.15% 2.11% 11.86% 0.44% 14.2% 0.07% 0% 0.08% 0.02%
2026/08/30 0.32% 40.91% 3.75% 17.58% 0.56% 27.72% 0.02% 0.13% 0% 0.02%
2026/08/31 55.46% 31.92% 3.46% 1.31% 0.87% 0.17% 0.11% 0.07% 0.06% 0.03%
  • southwest.com
  • cheapoair.com
  • booking.com
  • skyscanner.com
  • kayak.com
  • justfly.com
  • alaskaair.com
  • onetravel.com
  • skyluxtravel.com
  • bookingbuddy.com

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Southwest.com fluctuated, peaking at 55.46% on August 31. Cheapoair.com maintained steady dominance, while booking.com and skyscanner.com showed sporadic spikes. Justfly.com and others had minimal impact.

Market Exposure

Competitor Count for US Travel Travel Technology

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

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Competitor Count - Last month
Competitor Count - Last month
Date Competitor Count
2026/08/01 109
2026/08/02 103
2026/08/03 92
2026/08/04 103
2026/08/05 91
2026/08/06 82
2026/08/07 81
2026/08/08 72
2026/08/09 79
2026/08/10 87
2026/08/11 82
2026/08/12 76
2026/08/13 84
2026/08/14 75
2026/08/15 71
2026/08/16 71
2026/08/17 75
2026/08/18 67
2026/08/19 62
2026/08/20 65
2026/08/21 73
2026/08/22 74
2026/08/23 75
2026/08/24 74
2026/08/25 74
2026/08/26 73
2026/08/27 85
2026/08/28 93
2026/08/29 89
2026/08/30 92
2026/08/31 92

Copyright © Adthena. All rights reserved.

August began with 109 advertisers, declining steadily to 62 mid-month. A late surge saw numbers rebound, ending at 92.

Campaign Efficiency

Market Loss & Market Gains for US Travel Travel Technology

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

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Market Loss & Market Gains - Last month
Market Loss & Market Gains - Last month
Name Market Trend
southwest.com 5.33%
skyluxtravel.com 2.89%
justfly.com 2.23%
save70.com 1.1%
skyscanner.com 0.38%
kayak.com -0.65%
wanderu.com -1.24%
booking.com -1.44%
bookingbuddy.com -2.5%
cheapoair.com -4.41%

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Southwest.com soared with a 5.33% click share increase, while cheapoair.com plummeted by 4.41%. Skyluxtravel.com and justfly.com also rose, contrasting bookingbuddy.com’s decline.

Campaign Efficiency

US Travel Travel Technology Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

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Date southwest.com cheapoair.com skyscanner.com booking.com kayak.com justfly.com alaskaair.com skyluxtravel.com bookingbuddy.com flight-fare.com
2026/08/01 15.38% 40.73% 5.67% 10.4% 5.27% 5.1% 0.01% 0.05% 5.25% 0.01%
2026/08/02 14.87% 22.03% 22.79% 22.34% 7.62% 7.35% 0.04% 0.21% 0.3% 0.02%
2026/08/03 9.65% 38.55% 19.52% 0.5% 9.81% 19.26% 0.03% 0.03% 0.09% 0%
2026/08/04 0.12% 68.6% 26.6% 0.93% 0.36% 0.05% 0.08% 0.06% 0.19% 0.01%
2026/08/05 8.05% 39.92% 16.68% 8.48% 8.14% 0.08% 0.1% 0.01% 16.09% 0%
2026/08/06 0.22% 68.16% 23.62% 0.94% 0.47% 0.18% 0.63% 0% 0.82% 0.03%
2026/08/07 11.03% 21.44% 10.88% 11.13% 10.9% 21.38% 0.31% 0% 0.02% 0.03%
2026/08/08 14.17% 21.11% 28.31% 7.22% 7.08% 21.06% 0.03% 0% 0.05% 0.01%
2026/08/09 0.36% 46.71% 16.17% 0.85% 15.99% 0.14% 15.6% 0% 0.1% 0.02%
2026/08/10 0.29% 42.36% 1.45% 2.79% 1.03% 42.1% 0.31% 0.29% 1.01% 0.05%
2026/08/11 0.46% 60.99% 0.86% 31.7% 0.74% 0.22% 0.21% 0.01% 0.28% 0.04%
2026/08/12 0.17% 47.55% 16.28% 0.94% 0.3% 15.87% 0.16% 0% 15.97% 0.02%
2026/08/13 37.7% 18.93% 19.21% 0.9% 0.26% 18.77% 0.12% 0% 0.1% 0.04%
2026/08/14 10.81% 32.08% 22% 21.88% 0.25% 10.74% 0.02% 0.02% 0.07% 0.01%
2026/08/15 12.26% 11.99% 24.67% 12.39% 12.08% 11.99% 0.16% 0.05% 0.06% 11.86%
2026/08/16 0.1% 63.55% 16.35% 16.49% 0.26% 0.18% 0.03% 0.03% 0.09% 0.02%
2026/08/17 0.33% 43.13% 43.26% 0.36% 0.24% 10.84% 0.08% 0% 0.08% 0.02%
2026/08/18 22.43% 22.46% 40.18% 11.66% 0.33% 0.11% 0.11% 0.06% 0.15% 0.02%
2026/08/19 17.21% 43% 29.2% 0.39% 8.71% 0.03% 0.06% 0.03% 0.1% 0.01%
2026/08/20 8.07% 24.05% 17.97% 8.27% 8.11% 15.99% 0.02% 0.01% 8.05% 7.99%
2026/08/21 0.34% 47.29% 0.51% 16.55% 0.31% 15.88% 0.14% 15.75% 0.12% 0%
2026/08/22 0.3% 31.18% 31.45% 0.79% 0.38% 15.61% 15.51% 0.05% 0.24% 0.04%
2026/08/23 6.59% 26.05% 26.37% 13.32% 0.11% 13.06% 0.03% 0.06% 0.03% 0.01%
2026/08/24 19.55% 19.32% 10.1% 19.79% 9.84% 19.33% 0.31% 0% 0.08% 0.04%
2026/08/25 18.44% 36.78% 12.41% 0.25% 6.21% 24.51% 0.02% 0.02% 0.04% 0.01%
2026/08/26 0.24% 42.37% 11.06% 0.5% 10.71% 10.65% 0.01% 10.59% 10.59% 0%
2026/08/27 15.28% 45.27% 0.39% 15.64% 0.27% 15.16% 4.53% 0.06% 0.03% 0%
2026/08/28 17.73% 35.14% 9.01% 9.23% 8.92% 8.9% 0.07% 8.77% 0.03% 0.01%
2026/08/29 27.58% 41.19% 14.08% 0.82% 0.18% 13.81% 0.06% 0.06% 0.05% 0%
2026/08/30 0.24% 41.08% 13.41% 0.58% 0.23% 20.55% 0.03% 0% 0.01% 0%
2026/08/31 46.46% 46.31% 1.47% 1.21% 0.41% 0.17% 0.11% 0.06% 0.03% 0%
  • southwest.com
  • cheapoair.com
  • skyscanner.com
  • booking.com
  • kayak.com
  • justfly.com
  • alaskaair.com
  • skyluxtravel.com
  • bookingbuddy.com
  • flight-fare.com

Copyright © Adthena. All rights reserved.

In August 2026, Cheapoair.com dominated with consistent high impression shares, peaking at 68.6%. Southwest.com showed volatility, ending strong at 46.46%. Skyscanner.com and Booking.com had fluctuating shares, while Alaskaair.com and Skyluxtravel.com remained low.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for US Travel Travel Technology

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

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Google Text Ad Copy Insights & Creative Trends for US Travel Travel Technology - Last month
  1. 1
    Cheap Flight Tickets https://www.booking.com

    Compare airlines and prices — Book your next flight with us. Easily compare airlines and prices.

  2. 2
    Cheap Flight Tickets - Book Before Fares Rise Again https://www.cheapoair.com/

    Looking for Cheap Flights? Book Airline Tickets on CheapOair® Now. Save Smartly!

  3. 3
    Looking For Cheapest Flights? - 71% Drop Flights https://www.justfly.com

    Deeply Discounted Flights. Cheap. Limited Tickets Left - Clear Pricing. Book Now

  4. 4
    Skyscanner Flights | The Best Flight Deals For You https://www.skyscanner.com › cheap › flights

    Search flights, hotels and car hire in one place, and find the best time to book.

  5. 5
    Last-Minute Air Deals | Low Fares & Nonstop Flights https://www.southwest.com

    Looking For Low Fares & Flexible With Travel Dates? Shop Our Low Fare...

Copyright © Adthena. All rights reserved.

In the competitive world of travel, Booking.com, CheapOair, JustFly, Skyscanner, and Southwest Airlines captivate with enticing offers. Themes of affordability and urgency dominate, with promises of cheap flights, smart savings, and last-minute deals. Each ad uniquely highlights ease, flexibility, and comprehensive travel solutions.

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Get the full picture

See this data specific to your brand performance

The data on this page is just a sample of the billions of data points we hold at Adthena. The insights generated by Ask Arlo, leverage real-time GenAI to answer questions about your search data.

Our search consultants can introduce you to Whole Market View data that is specific to your organization, based on the size of the relevant search term and competitor universe, and the locations that you need monitoring.

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