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US Travel Travel Technology - PPC Market Share Analysis July 2026

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the US Travel Technology category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Travel Technology – US

Google AI Overview visibility for Travel Travel Technology US

See how often AIOs appear and how search intent is distributed across buying signals.

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AIO Frequency

How often a Google AI overview appears on search terms relevant to this category.

Frequency Percentage
Frequency 11.8630124637
88.1369875363
11%

Complex Query Frequency

A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.

Frequency Percentage
Frequency 18
82
18%

Search Intent Distribution

Breakdown of search queries by their underlying goal.

Intent Distribution
Investigational 27%
Transactional 7%
Navigational 21%
Seasonal 0%
Local 0%
Problem Solving 6%

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Market Exposure

Share of Clicks for top 10 US Travel Travel Technology brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

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Share of Clicks - Last month
Share of Clicks - Last month
Domain Share of clicks
cheapoair.com 31.03
skyscanner.com 23.49
flight-fare.com 8.16
southwest.com 6.37
bookingbuddy.com 6.14
kayak.com 5.35
justfly.com 4.49
booking.com 3.24
onetravel.com 2.44
wanderu.com 2.34
others 6.95
  • cheapoair.com - 31.03%
  • skyscanner.com - 23.49%
  • flight-fare.com - 8.16%
  • southwest.com - 6.37%
  • bookingbuddy.com - 6.14%
  • kayak.com - 5.35%
  • justfly.com - 4.49%
  • booking.com - 3.24%
  • onetravel.com - 2.44%
  • wanderu.com - 2.34%
  • others - 6.95%

Copyright © Adthena. All rights reserved.

Cheapoair.com leads with 31.03% click share, followed by Skyscanner.com at 23.49%. Others collectively hold 6.95%, showcasing diverse competition.

Market Exposure

Share of Spend for the top 10 US Travel Travel Technology brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

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Share of Spend - Last Month
Share of Spend - Last Month
Date cheapoair.com flight-fare.com kayak.com southwest.com booking.com skyscanner.com skyluxtravel.com bookingbuddy.com justfly.com onetravel.com
2026/07/01 52.75% 0.08% 1.92% 0.74% 3.4% 21.88% 0% 0.23% 0.09% 0.03%
2026/07/02 27.91% 15.39% 7.52% 0.07% 5.18% 33.87% 0.01% 3.51% 4.84% 0%
2026/07/03 30.98% 0.03% 0.27% 25.2% 8.5% 18.41% 0.05% 5.62% 8.46% 0.03%
2026/07/04 36.91% 12.42% 0.19% 8.31% 7.75% 19.61% 0% 3.64% 0.02% 9.16%
2026/07/05 23.8% 6.92% 9.27% 0.1% 0.37% 18.5% 0% 4.29% 12.91% 14.84%
2026/07/06 21.03% 16.24% 7.43% 15.69% 0.26% 12.76% 0.02% 9.25% 6.99% 8.76%
2026/07/07 30.88% 0.01% 14.58% 30.36% 0.84% 14.96% 0.08% 0.04% 0.03% 0%
2026/07/08 50.7% 11.61% 0.3% 0.13% 0.6% 27.76% 0.17% 0.02% 0.01% 0%
2026/07/09 59.23% 13.36% 0.46% 0.08% 0.51% 24.07% 0.02% 0.06% 0.02% 0%
2026/07/10 54.76% 7.29% 0.24% 18.29% 0.41% 0.54% 12.97% 0.05% 0.01% 0.01%
2026/07/11 49.91% 0.03% 0.32% 28.32% 18.12% 0.38% 0% 0.09% 0.01% 0.02%
2026/07/12 40.07% 2.87% 7.63% 16.01% 5.49% 22.74% 0% 3.56% 0% 0%
2026/07/13 46.66% 0.04% 0.72% 0.32% 2.01% 44.97% 0.33% 0.17% 0.04% 0%
2026/07/14 34.92% 22.07% 13.29% 0.2% 0.81% 20.02% 0.1% 6.18% 0.03% 0.02%
2026/07/15 40.22% 5.75% 6.9% 14.46% 0.27% 17.51% 0.03% 0.03% 13.65% 0%
2026/07/16 41.83% 0.03% 13.34% 13.73% 9.16% 19.16% 0.05% 0.11% 0.03% 0.02%
2026/07/17 49.03% 0.03% 23.2% 10.6% 0.79% 12.58% 0.04% 0.09% 0.05% 0.01%
2026/07/18 42.66% 0% 7.93% 0.01% 0.23% 24.21% 0% 0.02% 10.75% 9.36%
2026/07/19 13% 10.1% 12.18% 0.06% 0.55% 26.17% 0% 11.66% 23.97% 0%
2026/07/20 1.21% 0.7% 3.99% 0.26% 4.95% 59.86% 0% 2.35% 0.48% 0.08%
2026/07/21 34.92% 22.07% 13.29% 0.2% 0.81% 20.02% 0.1% 6.18% 0.03% 0.02%
2026/07/22 38.22% 8.62% 0.45% 21.62% 0.72% 16.37% 0.02% 4.84% 6.65% 0.01%
2026/07/23 61.09% 13.77% 8.35% 0.11% 0.8% 13.88% 0.07% 0.07% 0.05% 0%
2026/07/24 54.31% 0.04% 0.55% 36.29% 1.19% 3.3% 0.16% 0.1% 0.05% 0.01%
2026/07/25 66.98% 0.02% 8.59% 16.77% 0.59% 4.73% 0.08% 0.07% 0.01% 0.01%
2026/07/26 34.78% 0.04% 21.56% 0.11% 0.92% 32.61% 0.03% 0.09% 7.01% 0.03%
2026/07/27 63.78% 12.5% 0.54% 0.21% 1.2% 0.81% 0.02% 0.14% 0.02% 17.51%
2026/07/28 55.5% 0.03% 8.68% 0.06% 0.69% 26.48% 6.46% 0.06% 0.01% 0%
2026/07/29 31.58% 16.78% 10.16% 10.65% 0.56% 15.64% 7.55% 4.73% 0.02% 0%
2026/07/30 46.02% 8.06% 0.26% 20.24% 13.07% 10.03% 0.03% 0.06% 0.01% 0.01%
2026/07/31 47.62% 22.34% 17.68% 9.44% 0.55% 0.54% 0.06% 0.04% 0.02% 0.01%
  • cheapoair.com
  • flight-fare.com
  • kayak.com
  • southwest.com
  • booking.com
  • skyscanner.com
  • skyluxtravel.com
  • bookingbuddy.com
  • justfly.com
  • onetravel.com

Copyright © Adthena. All rights reserved.

In July 2026, Cheapoair.com dominated PPC spend, peaking at 66.98 on July 25. Flight-fare.com and Kayak.com showed sporadic spikes, while Skyscanner.com surged on July 20 with 59.86. The month concluded with Cheapoair.com leading.

Market Exposure

Competitor Count for US Travel Travel Technology

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

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Competitor Count - Last month
Competitor Count - Last month
Date Competitor Count
2026/07/01 112
2026/07/02 110
2026/07/03 108
2026/07/04 117
2026/07/05 111
2026/07/06 109
2026/07/07 103
2026/07/08 109
2026/07/09 101
2026/07/10 101
2026/07/11 101
2026/07/12 109
2026/07/13 97
2026/07/14 102
2026/07/15 93
2026/07/16 108
2026/07/17 96
2026/07/18 94
2026/07/19 97
2026/07/20 87
2026/07/21 102
2026/07/22 117
2026/07/23 113
2026/07/24 116
2026/07/25 128
2026/07/26 121
2026/07/27 113
2026/07/28 109
2026/07/29 105
2026/07/30 103
2026/07/31 111

Copyright © Adthena. All rights reserved.

July began with 112 advertisers, fluctuating throughout. Mid-month saw a dip to 87, but rebounded, peaking at 128. The month concluded with 111 advertisers.

Campaign Efficiency

Market Loss & Market Gains for US Travel Travel Technology

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

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Market Loss & Market Gains - Last month
Market Loss & Market Gains - Last month
Name Market Trend
cheapoair.com 3.14%
kayak.com 2.54%
skyscanner.com 1.91%
wanderu.com 0.53%
trtltravel.com 0.34%
southwest.com -0.71%
onetravel.com -1.43%
booking.com -1.48%
bookingbuddy.com -2.32%
flight-fare.com -2.42%

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Cheapoair.com soared with a 3.14% click share increase, while flight-fare.com plummeted by 2.42%. Kayak.com and Skyscanner.com also gained, contrasting bookingbuddy.com’s decline.

Campaign Efficiency

US Travel Travel Technology Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

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Date cheapoair.com flight-fare.com kayak.com southwest.com skyscanner.com booking.com skyluxtravel.com bookingbuddy.com justfly.com onetravel.com
2026/07/01 59.4% 0.15% 1.35% 0.96% 18.09% 1.77% 0% 0.43% 0.07% 0.04%
2026/07/02 21.78% 16.29% 5.59% 0.12% 32.77% 5.61% 0.01% 5.48% 5.46% 0.01%
2026/07/03 34.41% 0.05% 0.21% 17.31% 17.5% 9.44% 0.07% 8.84% 8.68% 0.02%
2026/07/04 33.83% 16.87% 0.14% 5.85% 22.73% 5.8% 0% 5.68% 0.03% 5.61%
2026/07/05 24.31% 12.1% 6.32% 0.17% 18.44% 0.31% 0% 6.11% 12.13% 12.1%
2026/07/06 19.13% 19.05% 5.86% 11.49% 13.97% 0.25% 0.03% 15.34% 7.64% 5.72%
2026/07/07 27.05% 0.02% 13.82% 27.21% 13.93% 1.04% 0.14% 0.11% 0.06% 0.01%
2026/07/08 43.6% 8.7% 0.25% 0.21% 26.5% 0.34% 0.26% 8.73% 0.02% 0%
2026/07/09 55.11% 13.78% 0.42% 0.16% 27.74% 0.4% 0.03% 0.1% 0.02% 0.04%
2026/07/10 55.59% 6.97% 0.22% 13.96% 0.56% 0.24% 13.9% 0.1% 0.02% 0.01%
2026/07/11 47.66% 0.06% 0.3% 24.09% 0.31% 24.19% 0% 0.31% 0.01% 0.02%
2026/07/12 36.38% 6.08% 6.25% 12.35% 24.35% 6.49% 0% 6.15% 0% 0.01%
2026/07/13 46.31% 0.05% 0.51% 0.53% 46.76% 0.8% 0.51% 0.42% 0.04% 0%
2026/07/14 31.97% 21.21% 11.01% 0.39% 21.54% 0.42% 0.17% 10.74% 0.04% 0.03%
2026/07/15 36.66% 6.11% 6.28% 12.31% 18.65% 0.17% 0.05% 0.06% 18.31% 0.01%
2026/07/16 38.38% 0.05% 13.3% 12.93% 18.47% 13.12% 0.12% 0.38% 0.04% 0.03%
2026/07/17 37.45% 0.05% 19.3% 18.73% 19.88% 0.44% 0.06% 0.2% 0.06% 0.02%
2026/07/18 34.94% 0% 7.09% 0.02% 28.24% 0.17% 0% 0.07% 13.99% 6.98%
2026/07/19 10.11% 9.96% 10.24% 0.13% 26.43% 0.26% 0% 10.25% 29.81% 0%
2026/07/20 1.84% 0.95% 3.42% 0.47% 44.71% 2.87% 0% 8.55% 0.66% 0.12%
2026/07/21 31.97% 21.21% 11.01% 0.39% 21.54% 0.42% 0.17% 10.74% 0.04% 0.03%
2026/07/22 34.25% 8.57% 0.37% 17.17% 18.57% 0.49% 0.03% 8.81% 8.6% 0.01%
2026/07/23 58.01% 14.5% 7.53% 0.25% 16.69% 0.36% 0.14% 0.17% 0.07% 0.01%
2026/07/24 59.89% 0.08% 0.47% 30.11% 3.42% 0.59% 0.3% 0.27% 0.1% 0.02%
2026/07/25 61.28% 0.02% 7.06% 20.61% 7.65% 0.35% 0.14% 0.2% 0.02% 0.02%
2026/07/26 28.58% 0.07% 19.29% 0.24% 38.16% 0.58% 0.06% 0.2% 9.56% 0.06%
2026/07/27 61.15% 15.31% 0.62% 0.52% 0.55% 0.93% 0.04% 0.45% 0.03% 15.28%
2026/07/28 52.05% 0.05% 8.86% 0.12% 26.29% 0.49% 8.71% 0.27% 0.03% 0.01%
2026/07/29 31.67% 15.8% 8.17% 8.17% 16.91% 0.35% 8.05% 8.15% 0.02% 0%
2026/07/30 43.61% 8.73% 0.24% 17.54% 8.97% 17.76% 0.04% 0.23% 0.02% 0.02%
2026/07/31 43.77% 26.22% 17.68% 9% 0.43% 0.38% 0.15% 0.08% 0.02% 0.02%
  • cheapoair.com
  • flight-fare.com
  • kayak.com
  • southwest.com
  • skyscanner.com
  • booking.com
  • skyluxtravel.com
  • bookingbuddy.com
  • justfly.com
  • onetravel.com

Copyright © Adthena. All rights reserved.

In July 2026, Cheapoair.com dominated with fluctuating impressions, peaking at 61.28%. Skyscanner.com showed consistent presence, while Flight-fare.com and Kayak.com had sporadic spikes. The month ended with Cheapoair.com leading.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for US Travel Travel Technology

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

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Google Text Ad Copy Insights & Creative Trends for US Travel Travel Technology - Last month
  1. 1
    Cheap Flight Tickets | Book Before Fares Rise Again https://www.cheapoair.com/

    Looking For Cheap Flights? Book Airline Tickets on CheapOair® Now. Save Smartly!

  2. 2
    Google flight tickets Up to 70% Off | 70% Off Cheap Flights https://www.flight-fare.com › summer › sale

    Now on Flight-Fare.com We help you find the best Flight deals to save you time and money.

  3. 3
    Compare flights for free - Find your flight in 5 minutes https://www.kayak.com

    The flight you want, the price you need. We search, you save. Trusted by 1m+ travelers.

  4. 4
    Skyscanner Flights https://www.skyscanner.com › cheap › flights

    The Best Flight Deals For You — Prices you can trust. No hidden fees. No hidden charges. Save with Skyscanner.

  5. 5
    Last-Minute Air Deals - Low Fares & Nonstop Flights https://www.southwest.com

    Looking For Low Fares & Flexible With Travel Dates? Shop Our Low Fare Calendar Today!

Copyright © Adthena. All rights reserved.

In the competitive world of travel, top advertisers like CheapOair, Flight-Fare, Kayak, Skyscanner, and Southwest Airlines captivate with enticing offers. Themes of affordability, trust, and convenience dominate, with promises of significant savings, transparent pricing, and seamless booking experiences.

Frequently Asked Questions

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Get the full picture

See this data specific to your brand performance

The data on this page is just a sample of the billions of data points we hold at Adthena. The insights generated by Ask Arlo, leverage real-time GenAI to answer questions about your search data.

Our search consultants can introduce you to Whole Market View data that is specific to your organization, based on the size of the relevant search term and competitor universe, and the locations that you need monitoring.

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