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US Travel Travel Technology - PPC Market Share Analysis June 2026

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the US Travel Technology category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Travel Technology – US

Google AI Overview visibility for Travel Travel Technology US

See how often AIOs appear and how search intent is distributed across buying signals.

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AIO Frequency

How often a Google AI overview appears on search terms relevant to this category.

Frequency Percentage
Frequency 9.20323472587
90.7967652741
9%

Complex Query Frequency

A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.

Frequency Percentage
Frequency 24
76
24%

Search Intent Distribution

Breakdown of search queries by their underlying goal.

Intent Distribution
Investigational 33%
Transactional 7%
Navigational 13%
Seasonal 0%
Local 0%
Problem Solving 6%

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Market Exposure

Share of Clicks for top 10 US Travel Travel Technology brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

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Share of Clicks - Last month
Share of Clicks - Last month
Domain Share of clicks
skyscanner.com 43.01
cheapoair.com 24.53
flight-fare.com 6.9
southwest.com 5.91
justfly.com 3.01
save70.com 2.62
booking.com 2.1
skyluxtravel.com 2.03
kayak.com 1.74
bookingbuddy.com 1.1
others 7.05
  • skyscanner.com - 43.01%
  • cheapoair.com - 24.53%
  • flight-fare.com - 6.9%
  • southwest.com - 5.91%
  • justfly.com - 3.01%
  • save70.com - 2.62%
  • booking.com - 2.1%
  • skyluxtravel.com - 2.03%
  • kayak.com - 1.74%
  • bookingbuddy.com - 1.1%
  • others - 7.05%

Copyright © Adthena. All rights reserved.

In the PPC landscape, Skyscanner dominates with 43.01% click share, followed by Cheapoair at 24.53%. Others collectively hold 7.05%, showcasing diverse competition.

Market Exposure

Share of Spend for the top 10 US Travel Travel Technology brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

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Share of Spend - Last Month
Share of Spend - Last Month
Date cheapoair.com southwest.com skyscanner.com justfly.com save70.com booking.com kayak.com bookingbuddy.com flight-fare.com skyluxtravel.com
2026/06/01 28.56% 13.09% 21.73% 14% 0.01% 0.98% 0.37% 0.23% 6.91% 0.05%
2026/06/02 39.93% 10.15% 28.26% 0.03% 15.76% 0.98% 0.69% 0.2% 0.43% 0.2%
2026/06/03 36.45% 8.3% 34.83% 0.02% 0.03% 1.21% 0.65% 0.25% 4.59% 0.04%
2026/06/04 30.16% 14.28% 29.74% 0.02% 5.64% 5.96% 6.59% 2.79% 2.76% 0.06%
2026/06/05 28.55% 9.53% 17.24% 5.78% 0.02% 0.82% 0.34% 2.83% 9.84% 22.94%
2026/06/06 19.84% 5.07% 14.82% 0.03% 1.9% 0.74% 6.78% 2.81% 27.71% 12.06%
2026/06/07 28.62% 14.5% 25.92% 8.84% 0.03% 0.95% 9.74% 7.81% 0.51% 0.02%
2026/06/08 17.14% 13% 30.23% 5.28% 3.49% 5.35% 5.83% 0.29% 6.6% 10.48%
2026/06/09 22.35% 0.08% 28.46% 0.04% 3.48% 1.48% 0.36% 5.14% 23% 0.1%
2026/06/10 34.66% 0.11% 49.33% 0.03% 0% 11.05% 0.37% 0.45% 0.47% 0.14%
2026/06/11 36.88% 0.09% 23.34% 3.58% 2.91% 9.63% 0.51% 4.12% 15.66% 0.13%
2026/06/12 31.86% 11.46% 23.98% 0.03% 4.61% 7.26% 0.13% 0.21% 0.35% 0.04%
2026/06/13 21.37% 15.24% 26.09% 9.24% 0.01% 1.27% 0.21% 7.91% 15.53% 0.02%
2026/06/14 41.91% 10.74% 27.13% 0.01% 0.01% 1.51% 14.15% 0.28% 0.41% 0.08%
2026/06/15 19.2% 9.73% 24.47% 11.8% 1.84% 6.1% 0.19% 0.19% 14.67% 0.11%
2026/06/16 30.49% 10.64% 16.9% 4.95% 0.02% 13.35% 0.42% 0.43% 5.96% 13.07%
2026/06/17 20.74% 14.15% 14.08% 0.02% 1.79% 6.09% 0.19% 0.24% 12.05% 11.46%
2026/06/18 14.35% 21.43% 13.86% 10.89% 0.05% 20.23% 0.33% 0.42% 0.49% 14.25%
2026/06/19 30.66% 23.19% 21.7% 0.04% 0% 9.54% 0.19% 0.36% 11.67% 0.19%
2026/06/20 28.35% 0.14% 29.22% 10.85% 0% 8.02% 0.21% 0.33% 13.09% 7.77%
2026/06/21 27.58% 13.97% 18.93% 3.27% 0.03% 8.76% 0.25% 0.38% 4.1% 16.78%
2026/06/22 17.55% 0.13% 39.97% 9.86% 4.01% 18.15% 6.15% 0.54% 0.45% 0.03%
2026/06/23 18.14% 0.19% 34.55% 0.03% 0.09% 14.07% 0.44% 6.36% 22.4% 0.11%
2026/06/24 22.1% 5.12% 25% 14.58% 1.93% 0.45% 6.7% 2.74% 19.84% 0.07%
2026/06/25 35.58% 18.97% 21.85% 0% 0.03% 0.5% 8.45% 0.16% 12.48% 0.01%
2026/06/26 44.45% 7.51% 9.95% 3.48% 0.01% 0.63% 9.81% 0.09% 21.85% 0.06%
2026/06/27 40.39% 7.34% 22.84% 0% 5.8% 0.52% 0.1% 0.07% 10.54% 0%
2026/06/28 38.79% 7.41% 13.71% 0.01% 0% 0.72% 13.8% 0.02% 14.54% 8.88%
2026/06/29 42.16% 8.12% 0.2% 13.51% 0.01% 0.74% 0.21% 0.01% 12.19% 0.02%
2026/06/30 43.48% 30% 14.17% 4.96% 4.01% 0.82% 0.28% 0.03% 0.02% 0.01%
  • cheapoair.com
  • southwest.com
  • skyscanner.com
  • justfly.com
  • save70.com
  • booking.com
  • kayak.com
  • bookingbuddy.com
  • flight-fare.com
  • skyluxtravel.com

Copyright © Adthena. All rights reserved.

In June 2026, Cheapoair.com dominated PPC spend, peaking at 44.45% on June 26. Southwest.com saw fluctuations, ending strong at 30.0% on June 30. Skyscanner.com had a notable spike on June 10 with 49.33%. The month concluded with Cheapoair.com leading the charge.

Market Exposure

Competitor Count for US Travel Travel Technology

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

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Competitor Count - Last month
Competitor Count - Last month
Date Competitor Count
2026/06/01 130
2026/06/02 123
2026/06/03 129
2026/06/04 119
2026/06/05 129
2026/06/06 129
2026/06/07 133
2026/06/08 136
2026/06/09 131
2026/06/10 123
2026/06/11 125
2026/06/12 125
2026/06/13 123
2026/06/14 124
2026/06/15 120
2026/06/16 112
2026/06/17 129
2026/06/18 124
2026/06/19 117
2026/06/20 114
2026/06/21 108
2026/06/22 106
2026/06/23 103
2026/06/24 102
2026/06/25 101
2026/06/26 101
2026/06/27 97
2026/06/28 107
2026/06/29 103
2026/06/30 106

Copyright © Adthena. All rights reserved.

June began with 130 advertisers, fluctuating mid-month, and concluded at 106. A dynamic month with a downward trend.

Campaign Efficiency

Market Loss & Market Gains for US Travel Travel Technology

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

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Market Loss & Market Gains - Last month
Market Loss & Market Gains - Last month
Name Market Trend
cheapoair.com 5.92%
tripsinsider.com 2.1%
justfly.com 2.1%
southwest.com 1.94%
flight-fare.com 1.21%
jetblue.com -0.31%
save70.com -0.96%
cheapflights.com -1.02%
bookingbuddy.com -1.03%
skyscanner.com -13.08%

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Cheapoair.com soared with a 5.92% click share increase, while skyscanner.com plummeted by 13.08%. Tripsinsider.com and justfly.com both rose by 2.1%.

Campaign Efficiency

US Travel Travel Technology Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

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Date cheapoair.com southwest.com skyscanner.com justfly.com save70.com booking.com kayak.com bookingbuddy.com flight-fare.com skyluxtravel.com
2026/06/01 28.71% 9.65% 24.13% 14.34% 0.01% 0.92% 0.19% 0.7% 10.11% 0.05%
2026/06/02 37.08% 7.46% 27.49% 0.05% 22.22% 0.99% 0.39% 0.54% 0.88% 0.18%
2026/06/03 39.29% 6.61% 34.89% 0.02% 0.03% 0.8% 0.4% 0.79% 7.25% 0.05%
2026/06/04 30.1% 11.3% 30.56% 0.02% 7.53% 4.75% 4.02% 5.05% 4.58% 0.06%
2026/06/05 31.34% 7.84% 23.73% 3.89% 0.08% 0.91% 0.22% 5.34% 8.94% 15.62%
2026/06/06 20.3% 4.15% 18.32% 0.02% 4.05% 1.04% 4.25% 5.05% 29.17% 8.09%
2026/06/07 27.38% 11.03% 33.16% 5.51% 0.07% 1.19% 5.65% 12.58% 0.99% 0.02%
2026/06/08 20.64% 12.42% 29.13% 4.13% 4.15% 4.81% 4.28% 1.23% 4.8% 8.29%
2026/06/09 25.34% 0.12% 30.36% 0.02% 6.35% 1.17% 0.16% 7.95% 19.71% 0.09%
2026/06/10 38.2% 0.08% 45.74% 0.04% 0.01% 9.51% 0.25% 1.58% 1.02% 0.15%
2026/06/11 38.52% 0.08% 22.17% 5.49% 5.61% 6.78% 0.33% 6.27% 12.02% 0.12%
2026/06/12 39.53% 11.28% 26.85% 0.03% 5.64% 6.94% 0.11% 0.77% 0.92% 0.05%
2026/06/13 22.46% 11.26% 32.62% 5.59% 0.03% 1.61% 0.1% 11.84% 12.19% 0.02%
2026/06/14 47.48% 9.76% 25.17% 0.01% 0.05% 1.91% 9.69% 1.01% 0.86% 0.09%
2026/06/15 20.03% 8.05% 31.67% 8% 4.03% 5.03% 0.15% 0.64% 16.4% 0.12%
2026/06/16 33.88% 6.83% 18.44% 6.76% 0.1% 15.16% 0.2% 1.23% 7.76% 7.04%
2026/06/17 25.96% 12.99% 16.7% 0.02% 4.33% 5.71% 0.11% 0.98% 13.9% 8.75%
2026/06/18 18.92% 19.03% 14.92% 18.81% 0.19% 12.14% 0.19% 1.38% 1.03% 9.64%
2026/06/19 33.9% 20.36% 26.1% 0.04% 0.01% 8% 0.12% 1.24% 7.57% 0.21%
2026/06/20 32.05% 0.16% 31.19% 10.65% 0.01% 6.34% 0.16% 1.11% 11.45% 5.33%
2026/06/21 29.21% 11.81% 17.52% 5.84% 0.03% 7.35% 0.17% 1.41% 7.1% 11.67%
2026/06/22 18.99% 0.09% 43.92% 12.6% 6.32% 7.51% 6.45% 1.31% 0.74% 0.03%
2026/06/23 15.62% 0.26% 30.7% 0.03% 0.39% 9.42% 0.24% 9.46% 15.45% 0.09%
2026/06/24 25.67% 4.38% 24.38% 12.8% 4.35% 0.65% 4.39% 4.94% 17.06% 0.08%
2026/06/25 40.87% 15.36% 25.75% 0.01% 0.09% 0.53% 5.24% 0.43% 10.18% 0.01%
2026/06/26 54.98% 7.02% 7.05% 6.86% 0.03% 0.76% 6.99% 0.28% 13.76% 0.07%
2026/06/27 48.06% 6.23% 24.24% 0% 6.11% 0.76% 0.07% 0.25% 5.99% 0%
2026/06/28 46.03% 5.85% 17.39% 0.02% 0% 0.39% 11.58% 0.03% 11.47% 5.74%
2026/06/29 48.91% 6.22% 0.15% 12.21% 0.01% 0.37% 0.12% 0.01% 18.31% 0.02%
2026/06/30 52.64% 22.63% 7.72% 7.53% 7.51% 0.3% 0.17% 0.03% 0.03% 0.01%
  • cheapoair.com
  • southwest.com
  • skyscanner.com
  • justfly.com
  • save70.com
  • booking.com
  • kayak.com
  • bookingbuddy.com
  • flight-fare.com
  • skyluxtravel.com

Copyright © Adthena. All rights reserved.

In June 2026, cheapoair.com dominated with a peak impression share of 54.98% on the 26th. Southwest.com fluctuated, ending strong at 22.63%. Skyscanner.com saw a mid-month dip but recovered. Justfly.com and save70.com had sporadic spikes. Booking.com and kayak.com maintained low shares, while flight-fare.com and skyluxtravel.com showed minimal activity.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for US Travel Travel Technology

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

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Google Text Ad Copy Insights & Creative Trends for US Travel Travel Technology - Last month
  1. 1
    Cheap Flight Tickets - Get Great Deals https://www.cheapoair.com/

    Looking For Cheap Flights? Book Airline Tickets on CheapOair® Now. Save Smartly!

  2. 2
    KAYAK flight search - Find your flight in 5 minutes https://www.kayak.com

    Find cheap flights easily. Filter results for your perfect trip. Book now.

  3. 3
    70% Off Google Flight Tickets - Last Minute Price Drop Updates https://www.save70.com/promo/flight-tickets

    Google Flight Tickets. Search and Compare Now Flights from $49.

  4. 4
    Skyscanner Flights - The Best Flight Deals For You https://www.skyscanner.com › cheap › flights

    Prices you can trust. No hidden fees. No hidden charges. Save with Skyscanner.

  5. 5
    Last-Minute Air Deals - Low Fares & Nonstop Flights https://www.southwest.com

    Looking For Low Fares & Flexible With Travel Dates? Shop Our Low Fare Calendar Today!

Copyright © Adthena. All rights reserved.

In the competitive world of travel, top advertisers like CheapOair, KAYAK, Save70, Skyscanner, and Southwest Airlines captivate with enticing offers. Themes of affordability, convenience, and transparency dominate, with promises of great deals, easy searches, and no hidden fees.

Frequently Asked Questions

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Get the full picture

See this data specific to your brand performance

The data on this page is just a sample of the billions of data points we hold at Adthena. The insights generated by Ask Arlo, leverage real-time GenAI to answer questions about your search data.

Our search consultants can introduce you to Whole Market View data that is specific to your organization, based on the size of the relevant search term and competitor universe, and the locations that you need monitoring.

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