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US Travel Travel Technology - PPC Market Share Analysis April 2026

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the US Travel Technology category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Travel Technology – US

Google AI Overview visibility for Travel Travel Technology US

See how often AIOs appear and how search intent is distributed across buying signals.

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AIO Frequency

How often a Google AI overview appears on search terms relevant to this category.

Frequency Percentage
Frequency 5.96533027533
94.0346697247
5%

Complex Query Frequency

A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.

Frequency Percentage
Frequency 33
67
33%

Search Intent Distribution

Breakdown of search queries by their underlying goal.

Intent Distribution
Investigational 39%
Transactional 5%
Navigational 10%
Seasonal 0%
Local 0%
Problem Solving 9%

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Market Exposure

Share of Clicks for top 10 US Travel Travel Technology brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

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Share of Clicks - Last month
Share of Clicks - Last month
Domain Share of clicks
cheapoair.com 24.21
skyscanner.com 20.43
flight-fare.com 12.03
onetravel.com 8.33
skyluxtravel.com 8
southwest.com 6.98
kayak.com 4.78
justfly.com 2.58
wanderu.com 2.22
booking.com 2.16
others 8.28
  • cheapoair.com - 24.21%
  • skyscanner.com - 20.43%
  • flight-fare.com - 12.03%
  • onetravel.com - 8.33%
  • skyluxtravel.com - 8%
  • southwest.com - 6.98%
  • kayak.com - 4.78%
  • justfly.com - 2.58%
  • wanderu.com - 2.22%
  • booking.com - 2.16%
  • others - 8.28%

Copyright © Adthena. All rights reserved.

In the competitive travel PPC landscape, cheapoair.com leads with 24.21% click share, followed by skyscanner.com at 20.43%. Others collectively hold 8.28%, highlighting diverse competition.

Market Exposure

Share of Spend for the top 10 US Travel Travel Technology brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

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Share of Spend - Last Month
Share of Spend - Last Month
Date cheapoair.com flight-fare.com skyluxtravel.com justfly.com skyscanner.com booking.com kayak.com southwest.com onetravel.com save70.com
2026/04/01 9.75% 25.29% 10.68% 0.04% 12.69% 0.52% 22.55% 8.98% 6.43% 0%
2026/04/02 22.34% 6.51% 8.2% 2.45% 13.72% 0.38% 8.88% 21.65% 9.84% 3.74%
2026/04/03 55.41% 0.1% 0.14% 0.09% 2.13% 1.15% 0.65% 34.29% 0.02% 0%
2026/04/04 46.85% 15.32% 0.04% 0.09% 0.25% 0.5% 0.38% 32.61% 0.02% 0.01%
2026/04/05 23.3% 5.11% 12.77% 9.36% 21.08% 0.46% 0.3% 10.89% 7.7% 5.82%
2026/04/06 39.3% 6.89% 8.68% 0.07% 10.72% 5.22% 0.4% 7.3% 18.05% 0%
2026/04/07 40.15% 5.87% 14.83% 8.74% 6.8% 0.75% 0.54% 0.08% 17.65% 0%
2026/04/08 40.85% 0.03% 5.68% 1.68% 16% 0.46% 6.11% 5.46% 20.97% 0%
2026/04/09 24.67% 5.47% 27.11% 0.04% 23.48% 0.78% 14.67% 0.06% 0% 0%
2026/04/10 37.32% 10.84% 0.02% 10.04% 23.27% 8.08% 0.52% 0.07% 0% 6.24%
2026/04/11 88.1% 0.07% 0.11% 0.17% 2.8% 1.62% 0.55% 0.14% 0% 0.04%
2026/04/12 35.47% 18.81% 0.02% 0.09% 22.19% 4.67% 8.5% 0.08% 0% 3.56%
2026/04/13 19.12% 2.78% 21.04% 0.06% 23.02% 4.31% 7.72% 12.62% 7.3% 0%
2026/04/14 42.37% 0.05% 15.64% 0.05% 15.03% 8.83% 0.33% 7.48% 4.67% 3.55%
2026/04/15 38.09% 0.05% 42.04% 0.16% 11.99% 1.47% 0.77% 0.14% 0.01% 0%
2026/04/16 41.57% 0.04% 0.13% 0.01% 32.73% 5.43% 9.86% 7.8% 0% 0%
2026/04/17 30.55% 0.02% 16.87% 0.03% 20.36% 4.97% 9.16% 7.13% 8.76% 0%
2026/04/18 56.73% 0.08% 0.07% 0.12% 36.98% 1.12% 0.7% 0.19% 0% 0%
2026/04/19 24.77% 7.4% 9.1% 0.07% 25.96% 0.74% 9.94% 0.1% 18.93% 0%
2026/04/20 27.15% 10.24% 25.82% 0.05% 11.59% 0.73% 0.36% 7.24% 10.34% 3.92%
2026/04/21 29.17% 2.55% 0.02% 0% 28.75% 3.83% 27.2% 0.01% 6.7% 0%
2026/04/22 24.01% 31.51% 0.12% 0.09% 35.38% 1.09% 0.93% 0.19% 0% 0%
2026/04/23 13.21% 23.44% 29.69% 0.06% 13.7% 1.37% 0.88% 0.05% 0% 0%
2026/04/24 40.54% 8.86% 22.28% 0.09% 20.14% 1.08% 0.87% 0.08% 0% 0.01%
2026/04/25 44.43% 9.15% 0.03% 0.02% 18.18% 0.47% 8.18% 12.73% 4.55% 0%
2026/04/26 32.64% 14.27% 0.02% 0.08% 29.94% 1.3% 0.79% 15.19% 0.03% 0%
2026/04/27 29.15% 2.35% 23.47% 1.75% 19.35% 0.33% 6.37% 15.53% 0% 0%
2026/04/28 28.8% 12.53% 31.68% 0.19% 14.78% 1.63% 0.87% 0.26% 0% 0.02%
2026/04/29 68.36% 7.48% 0.1% 0.09% 17.07% 0.76% 0.75% 0.15% 0.02% 0.01%
2026/04/30 36.94% 19.62% 16.53% 11.96% 7.88% 1.21% 0.57% 0.07% 0.01% 0%
  • cheapoair.com
  • flight-fare.com
  • skyluxtravel.com
  • justfly.com
  • skyscanner.com
  • booking.com
  • kayak.com
  • southwest.com
  • onetravel.com
  • save70.com

Copyright © Adthena. All rights reserved.

Cheapoair.com dominated April with fluctuating peaks, notably on the 11th and 29th. Flight-fare.com and Skyluxtravel.com showed sporadic spikes, while Justfly.com remained steady. Skyscanner.com and Southwest.com had consistent activity, ending with moderate values.

Market Exposure

Competitor Count for US Travel Travel Technology

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

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Competitor Count - Last month
Competitor Count - Last month
Date Competitor Count
2026/04/01 103
2026/04/02 106
2026/04/03 104
2026/04/04 115
2026/04/05 112
2026/04/06 104
2026/04/07 101
2026/04/08 103
2026/04/09 98
2026/04/10 96
2026/04/11 98
2026/04/12 98
2026/04/13 106
2026/04/14 105
2026/04/15 102
2026/04/16 101
2026/04/17 100
2026/04/18 101
2026/04/19 110
2026/04/20 109
2026/04/21 98
2026/04/22 99
2026/04/23 94
2026/04/24 103
2026/04/25 103
2026/04/26 105
2026/04/27 101
2026/04/28 100
2026/04/29 91
2026/04/30 94

Copyright © Adthena. All rights reserved.

April began with 103 advertisers, peaking at 115 on April 4. A decline followed, reaching 91 by month’s end.

Campaign Efficiency

Market Loss & Market Gains for US Travel Travel Technology

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

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Market Loss & Market Gains - Last month
Market Loss & Market Gains - Last month
Name Market Trend
skyscanner.com 6.36%
google.com 3.97%
flight-fare.com 2.67%
kayak.com 1.9%
skyluxtravel.com 0.39%
cheapoair.com -2.19%
justfly.com -2.23%
save70.com -2.33%
onetravel.com -2.82%
southwest.com -2.85%

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Skyscanner.com soared with a 6.36% click share increase, while southwest.com plummeted by 2.85%. Google.com and flight-fare.com also gained, contrasting with declines for onetravel.com and save70.com.

Campaign Efficiency

US Travel Travel Technology Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

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Date flight-fare.com cheapoair.com skyscanner.com skyluxtravel.com justfly.com booking.com kayak.com southwest.com onetravel.com save70.com
2026/04/01 40.86% 6.91% 15.96% 6.85% 0.04% 0.36% 13.76% 6.85% 6.84% 0%
2026/04/02 12.23% 18.33% 12.68% 6.1% 6.12% 0.19% 6.27% 18.25% 12.14% 6.07%
2026/04/03 0.18% 55% 2.09% 0.21% 0.11% 0.73% 0.55% 36.59% 0.04% 0%
2026/04/04 28.78% 38.56% 0.25% 0.05% 0.09% 0.3% 0.26% 28.86% 0.02% 0.01%
2026/04/05 9.71% 19.47% 19.58% 9.67% 9.73% 0.26% 0.24% 9.82% 9.67% 9.64%
2026/04/06 14.79% 36.98% 8.14% 7.41% 0.08% 7.64% 0.31% 7.39% 14.74% 0%
2026/04/07 9.63% 28.95% 9.92% 9.73% 19.25% 0.44% 0.34% 0.08% 19.11% 0%
2026/04/08 0.05% 40.83% 15.49% 5.17% 5.12% 0.24% 5.25% 5.16% 20.33% 0%
2026/04/09 11.9% 23.68% 25.07% 23.55% 0.05% 0.4% 12.2% 0.08% 0.01% 0%
2026/04/10 19.2% 28.97% 20.12% 0.02% 9.7% 9.95% 0.33% 0.07% 0.01% 9.59%
2026/04/11 0.13% 89.31% 3.44% 0.13% 0.22% 0.89% 0.56% 0.18% 0.01% 0.04%
2026/04/12 24.44% 30.7% 18.53% 0.02% 0.1% 6.35% 6.33% 0.08% 0% 6.1%
2026/04/13 5.73% 17.28% 23.1% 17.31% 0.08% 5.99% 6.02% 11.45% 5.71% 0%
2026/04/14 0.08% 38.09% 15.37% 12.77% 0.06% 12.94% 0.25% 6.35% 6.32% 6.32%
2026/04/15 0.11% 36.73% 20.74% 36.57% 0.22% 0.79% 0.65% 0.25% 0.02% 0%
2026/04/16 0.26% 44.07% 26.51% 0.14% 0.02% 9.06% 8.99% 8.93% 0% 0%
2026/04/17 0.03% 32.39% 16.52% 16.22% 0.04% 8.35% 8.42% 8.16% 8.05% 0%
2026/04/18 0.17% 51.97% 43.11% 0.1% 0.14% 0.64% 0.63% 0.22% 0% 0%
2026/04/19 8.87% 26.21% 26.43% 8.74% 0.09% 0.55% 8.98% 0.15% 17.34% 0%
2026/04/20 17.23% 23.03% 17.47% 17.25% 0.05% 0.3% 0.22% 5.74% 11.47% 5.73%
2026/04/21 5.76% 28.84% 29.09% 0.03% 0.01% 5.99% 23.19% 0.02% 5.75% 0%
2026/04/22 31.34% 16% 47.8% 0.09% 0.08% 0.44% 0.51% 0.17% 0% 0%
2026/04/23 31.26% 16.1% 16.55% 15.76% 0.05% 0.52% 0.44% 0.05% 0% 0%
2026/04/24 15.74% 31.65% 31.78% 15.73% 0.1% 0.77% 0.53% 0.1% 0.02% 0.02%
2026/04/25 12.31% 42.74% 12.48% 0.04% 0.04% 0.27% 6.28% 12.21% 6.09% 0%
2026/04/26 26.71% 26.88% 27.93% 0.03% 0.11% 0.65% 0.55% 13.42% 0.05% 0.03%
2026/04/27 5.04% 30.06% 18.12% 20.01% 5.04% 0.21% 5.21% 15.02% 0% 0%
2026/04/28 22.75% 23.03% 23.52% 22.88% 0.24% 0.9% 0.78% 0.26% 0% 0.03%
2026/04/29 13.59% 54.36% 27.66% 0.1% 0.11% 0.32% 0.53% 0.17% 0.03% 0.02%
2026/04/30 31.88% 31.79% 11.26% 10.69% 10.55% 0.5% 0.39% 0.07% 0.02% 0%
  • flight-fare.com
  • cheapoair.com
  • skyscanner.com
  • skyluxtravel.com
  • justfly.com
  • booking.com
  • kayak.com
  • southwest.com
  • onetravel.com
  • save70.com

Copyright © Adthena. All rights reserved.

In April 2026, “flight-fare.com” saw fluctuating impressions, peaking at 40.86% on April 1st, then dropping significantly. “cheapoair.com” dominated mid-month with 89.31% on April 11th. By month’s end, “flight-fare.com” rebounded to 31.88%.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for US Travel Travel Technology

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

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Google Text Ad Copy Insights & Creative Trends for US Travel Travel Technology - Last month
  1. 1
    Cheap Flight Tickets - Get Great Deals https://www.cheapoair.com/

    Looking For Cheap Flights? Book Airline Tickets on CheapOair® Now. Save Smartly!

  2. 2
    75% Drop Flights - Looking For Cheapest Flights? https://www.justfly.com

    Deeply Discounted Flights. Cheap. Limited Tickets Left - Clear Pricing. Book Now

  3. 3
    70% Off Google Flight Tickets https://www.save70.com/promo/flight-tickets

    Last Minute Price Drop Updates — Google Flight Tickets. Search and Compare Now Flights from $49.

  4. 4
    Cheap Business Class Flights | Premium Airlines at 1/2 Price https://www.skyluxtravel.com › discounted › business_class

    The next era of travel is built on ambition, innovation, and comfort.

  5. 5
    Skyscanner Flights - The Best Flight Deals For You https://www.skyscanner.com › cheap › flights

    Search flights, hotels and car hire in one place, and find the best time to book.

Copyright © Adthena. All rights reserved.

In the competitive world of travel, top advertisers like CheapOair, JustFly, and Save70 captivate with promises of affordability and urgency. CheapOair entices with smart savings, while JustFly highlights limited-time discounts. Save70 offers last-minute deals, and SkyluxTravel redefines luxury with half-priced business class. Skyscanner simplifies travel planning by integrating flights, hotels, and car hire.

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See this data specific to your brand performance

The data on this page is just a sample of the billions of data points we hold at Adthena. The insights generated by Ask Arlo, leverage real-time GenAI to answer questions about your search data.

Our search consultants can introduce you to Whole Market View data that is specific to your organization, based on the size of the relevant search term and competitor universe, and the locations that you need monitoring.

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