Why is the AUS Travel Travel Technology April 2026 Report useful and how should I use it?

Why is the AUS Travel Travel Technology April 2026 Report useful? Imagine being able to instantly see your competitors Market Share, Share of Spend and their top performing ad copy so you can effectively benchmark your own performance. Adthena’s PPC Market Share reports provide an instant view of performance insights across hundreds of sub-industries – so you can do just that. How to use the AUS Travel Travel Technology April 2026 Report Think of these reports as a cheat sheet for your industry’s search landscape. Check out this short article for a breakdown of each report and how they can benefit your strategy.

How often is the data updated?

Data within the AUS Travel Travel Technology April 2026 Report is aggregated every month, highlighting the most significant changes from the previous period.

How does Adthena collect this data?

We use observed data from Google’s search results pages. With 20 million Google SERPs indexed per day. Adthena forms a global index of publicly available searches on Google. On top of observed data, our data science models and patented technology expand on the insights through estimated metrics like market share, share of spend, and more. We have 12 years of historical data across industries and our custom-built AI models learn from continuously updated data every day.

How accurate is the AUS Travel Travel Technology April 2026 Report?

The AUS Travel Travel Technology April 2026 Report is powered by Adthena’s Whole Market View, which is the patented technology that drives value for our 300 enterprise customers. Our unique approach to search intelligence ingests Google’s Keyword Planner into its learning models, providing a more accurate and up-to-date view of keyword data compared to traditional panel data methods. With daily data collection and updates, Adthena offers a closer-to-real-time view of the Google Ads auction, enabling timely insights and adjustments. Adthena focuses specifically on Google Ads, providing a deep dive into the channel and offering detailed insights into its workings. By processing 10 TB of new data daily and employing AI and machine learning models to analyze millions of Google Ads searches per second, Adthena provides a comprehensive and in-depth view of the competitive landscape. Learn more about our data. Learn more about our data accuracy

Does this include mobile, desktop and Google Shopping data?

Yes. The AUS Travel Travel Technology April 2026 Report aggregates data from across both device types and Google Shopping.

Who is this AUS Travel Travel Technology April 2026 Report for?

The AUS Travel Travel Technology April 2026 Report is for enterprise brands and agencies who want quick and high-level, historical benchmarks that are easily digestible and reveal insights, trends and market winners relevant to their own industry.

Ask Arlo leverages real-time GenAI to answer customers’ questions about their own search data and receive instant, tailored responses and reports directly within the Adthena platform. With millions of Google SERPs indexed every day, Arlo never misses a trick and makes sure you’re always up to date. Learn more about Ask Arlo.

AUS Travel Travel Technology - PPC Market Share Analysis April 2026

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the AUS Travel Technology category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Google AI Overview visibility for Travel Travel Technology AUS

See how often AIOs appear and how search intent is distributed across buying signals.

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AIO Frequency

How often a Google AI overview appears on search terms relevant to this category.

Frequency	Percentage
Frequency	18.0373970102
	81.9626029898

18%

Complex Query Frequency

A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.

Frequency	Percentage
Frequency	46
	54

46%

Search Intent Distribution

Breakdown of search queries by their underlying goal.

Intent	Distribution
Investigational	26%
Transactional	2%
Navigational	1%
Seasonal	0%
Local	0%
Problem Solving	22%

Market Exposure

Share of Clicks for top 10 AUS Travel Travel Technology brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

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Share of Clicks - Last month

Share of Clicks - Last month
Domain	Share of clicks
rome2rio.com	31.77
travelonline.com	28.48
booking.com	7.76
cheapflights.com.au	5.73
amazon.com.au	5.55
fareharbor.com	4.96
cocoontravelpillows.com	3.65
lodgify.com	1.97
rezdy.com	1.86
luxuryescapes.com	1
others	7.27

rome2rio.com - 31.77%
travelonline.com - 28.48%
booking.com - 7.76%
cheapflights.com.au - 5.73%
amazon.com.au - 5.55%
fareharbor.com - 4.96%
cocoontravelpillows.com - 3.65%
lodgify.com - 1.97%
rezdy.com - 1.86%
luxuryescapes.com - 1%
others - 7.27%

Rome2rio.com leads with 31.77% click share, followed by travelonline.com at 28.48%. Booking.com holds 7.76%, while ‘others’ collectively capture 7.27%.

Market Exposure

Share of Spend for the top 10 AUS Travel Travel Technology brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month.

See more data

Share of Spend - Last Month

Share of Spend - Last Month
Date	fareharbor.com	cheapflights.com.au	booking.com	lodgify.com	bokun.io	cocoontravelpillows.com	amazon.com.au	travelonline.com	rezdy.com	kayak.com.au
2026/03/01	19.8%	0%	9.48%	11.05%	5.33%	3.17%	3.81%	6.88%	11.71%	0%
2026/03/02	21.35%	0%	17.15%	11%	7.01%	0.89%	9.78%	1.21%	5.57%	0.24%
2026/03/03	16.85%	0%	7.63%	12.06%	10.37%	4.5%	10.94%	4.51%	0%	0%
2026/03/04	15.62%	12.28%	14.68%	8.81%	9.56%	5.01%	8.27%	1.81%	6.81%	0%
2026/03/05	17.2%	7.09%	11.96%	10.95%	6.82%	7.18%	7.24%	2.94%	5.4%	0%
2026/03/06	21.69%	10.78%	15.29%	8.8%	8.01%	4.34%	4.18%	3.65%	8.6%	0%
2026/03/07	17.57%	5.34%	15.29%	5.65%	10.35%	2.23%	1.22%	7.65%	8.17%	0.18%
2026/03/08	12.74%	0%	10.94%	10.41%	6.95%	4.41%	2.4%	12.98%	0%	0.01%
2026/03/09	10.95%	17.91%	12.23%	4.93%	11.29%	1.03%	0.25%	5.11%	22.62%	0.01%
2026/03/10	26.02%	7.28%	10.56%	10.85%	10.18%	0.87%	1.24%	3.99%	10.91%	0.01%
2026/03/11	17.62%	8.23%	17.3%	12.32%	10.72%	3.44%	2%	5.29%	6.27%	0.28%
2026/03/12	20.26%	13.18%	21.38%	9.75%	6.77%	4.57%	3.27%	2.77%	0%	0.01%
2026/03/13	17.42%	18.43%	19.58%	6.2%	1%	3.98%	5.62%	2.52%	0%	0.14%
2026/03/14	21.23%	0%	8.85%	12.66%	4.9%	3.49%	3.33%	3.06%	17.75%	0.31%
2026/03/15	7.06%	0%	73.21%	1.7%	5.54%	1.21%	0.91%	1.15%	2.2%	0%
2026/03/16	14.53%	5.14%	18.15%	6.09%	12.71%	2.36%	6.98%	3.6%	4.3%	0.21%
2026/03/17	15.15%	16.02%	18.46%	8.47%	7.44%	5.87%	7.07%	4.35%	0%	0.02%
2026/03/18	10.34%	14.93%	21.66%	7.6%	3.55%	3.32%	5.93%	2.09%	8.09%	0.02%
2026/03/19	18.6%	6.42%	13.38%	9.23%	11.22%	6.15%	8.82%	2.8%	0%	0.02%
2026/03/20	14.85%	0%	13.9%	7.88%	6.57%	2.02%	7.47%	7.24%	9.39%	0.02%
2026/03/21	14.79%	6.2%	12.41%	7.96%	11.56%	1.35%	1.89%	2.95%	18.73%	0.02%
2026/03/22	4.06%	27%	2.99%	2.94%	2.89%	0.71%	1.26%	0.93%	1.3%	51.81%
2026/03/23	14.91%	12.32%	9.95%	9.23%	6.83%	7.9%	9.86%	2.45%	9.46%	0.02%
2026/03/24	8.4%	17.31%	12.02%	8.76%	8.51%	6.34%	8.93%	3.79%	9.17%	0%
2026/03/25	16.23%	0%	15.83%	15.27%	8.72%	4.33%	5.04%	3.19%	6.19%	0%
2026/03/26	20.19%	7.27%	12.32%	8.29%	9.68%	9.13%	9.15%	2.6%	5.06%	0.51%
2026/03/27	19.51%	13.55%	8.48%	8.79%	14.86%	2.35%	1.64%	4.52%	5.53%	0%
2026/03/28	18.7%	0%	7.73%	8.38%	9.77%	6.34%	4.67%	10.25%	9.96%	0%
2026/03/29	18.03%	10.34%	13.72%	5.3%	10.47%	5.59%	8.3%	5.35%	4.03%	0%
2026/03/30	23.16%	6.15%	9.85%	7.63%	13.66%	2.21%	4.63%	4.81%	0.07%	0.09%
2026/03/31	19.66%	17.25%	11.77%	8.15%	7.9%	5.33%	4.91%	2.44%	0.07%	0%

fareharbor.com
cheapflights.com.au
booking.com
lodgify.com
bokun.io
cocoontravelpillows.com
amazon.com.au
travelonline.com
rezdy.com
kayak.com.au

Fareharbor.com led March with fluctuating spend, peaking at 26.02% on March 10. Cheapflights.com.au surged to 27.0% on March 22. Booking.com spiked to 73.21% on March 15.

Market Exposure

Competitor Count for AUS Travel Travel Technology

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month.

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Competitor Count - Last month

Competitor Count - Last month
Date	Competitor Count
2026/03/01	43
2026/03/02	52
2026/03/03	53
2026/03/04	51
2026/03/05	51
2026/03/06	48
2026/03/07	51
2026/03/08	48
2026/03/09	46
2026/03/10	44
2026/03/11	43
2026/03/12	46
2026/03/13	43
2026/03/14	41
2026/03/15	41
2026/03/16	47
2026/03/17	47
2026/03/18	48
2026/03/19	49
2026/03/20	48
2026/03/21	51
2026/03/22	47
2026/03/23	46
2026/03/24	48
2026/03/25	45
2026/03/26	45
2026/03/27	41
2026/03/28	43
2026/03/29	42
2026/03/30	46
2026/03/31	38

March began with 43 advertisers, peaking at 53 on March 3. A decline followed, ending the month at 38.

Campaign Efficiency

Market Loss & Market Gains for AUS Travel Travel Technology

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

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Market Loss & Market Gains - Last month

Market Loss & Market Gains - Last month
Name	Market Trend
cheapflights.com.au	2.68%
amazon.com.au	1.93%
kayak.com.au	1.59%
cocoontravelpillows.com	0.56%
luxuryescapes.com	0.4%
rezdy.com	-0.25%
trtltravel.com	-0.46%
travelonline.com	-2.13%
booking.com	-2.33%
rome2rio.com	-2.68%

Cheapflights.com.au soared with a 2.68% click share increase, while rome2rio.com faced a 2.68% decline.

Campaign Efficiency

AUS Travel Travel Technology Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

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Date	cheapflights.com.au	rome2rio.com	booking.com	cocoontravelpillows.com	travelonline.com	amazon.com.au	fareharbor.com	bokun.io	luxuryescapes.com	kayak.com.au
2026/03/01	0%	32.01%	3.96%	5.77%	23.36%	7.32%	5.2%	3.47%	0%	0%
2026/03/02	0.14%	22.41%	7.04%	1.22%	6.17%	19.24%	7.61%	4.47%	6.12%	0.16%
2026/03/03	0%	12.41%	2.81%	8.72%	10.2%	24.1%	2.56%	4.4%	16.95%	0%
2026/03/04	17.41%	13.52%	4.65%	13.78%	6.35%	19.22%	5.48%	5.56%	3.17%	0%
2026/03/05	9.04%	24.2%	4.7%	15.71%	9.96%	13.99%	3.75%	4.69%	0%	0%
2026/03/06	15.08%	12.62%	12.11%	11.45%	12.43%	11.38%	8.16%	4.25%	4.2%	0%
2026/03/07	6.18%	16.53%	4.62%	4.03%	23.72%	2.54%	5.86%	6.41%	6.77%	0.1%
2026/03/08	0%	13.43%	3.11%	5.09%	29.37%	2.71%	2.48%	3.87%	7.34%	0.01%
2026/03/09	23.87%	15.97%	14.52%	1.94%	16.37%	0.78%	3.8%	5.83%	6.54%	0.01%
2026/03/10	10.01%	19.81%	13.13%	1.08%	16.25%	2.28%	8.62%	6.72%	10.82%	0.01%
2026/03/11	9.82%	22.99%	14.08%	6.4%	16.17%	2.92%	5.53%	6.84%	5.38%	0.16%
2026/03/12	16.76%	19.55%	21.3%	7.27%	9.17%	4.72%	5.07%	5.32%	0%	0.01%
2026/03/13	18.49%	12.37%	16.61%	6.03%	6.76%	8.61%	2.92%	0.82%	3.38%	0.1%
2026/03/14	0%	25.6%	4.66%	6.94%	13.99%	8.04%	12.28%	3.78%	0%	0.47%
2026/03/15	0%	8.66%	70.09%	2.41%	4.06%	2.4%	2.85%	3.4%	0%	0%
2026/03/16	6.35%	14.87%	16.7%	4.14%	10.45%	11.69%	3.48%	6.49%	3.48%	0.1%
2026/03/17	15.73%	10.52%	18.71%	10.81%	11.5%	12.69%	2.49%	3.03%	2.87%	0.01%
2026/03/18	16.92%	11.3%	20.64%	5.5%	6.17%	9.74%	2.42%	1.83%	6.17%	0.01%
2026/03/19	8.11%	21.71%	4.62%	9.7%	8.9%	14.03%	5.05%	6.25%	4.45%	0.01%
2026/03/20	0%	11.61%	14.15%	2.52%	19.02%	9.93%	3.6%	3.34%	3.17%	0.01%
2026/03/21	8.31%	8.23%	13.04%	2.87%	8.99%	4.35%	3.4%	7.89%	13.48%	0.01%
2026/03/22	39.84%	4.32%	1.2%	1.4%	3.54%	2.22%	1.34%	1.63%	1.18%	39.88%
2026/03/23	13.3%	13.35%	3.74%	16.04%	7.29%	20.18%	4.63%	3.84%	7.29%	0.09%
2026/03/24	17.75%	7.92%	13.42%	12.2%	9.73%	16.7%	1.4%	3.77%	3.24%	0%
2026/03/25	0%	22.15%	7.08%	8.4%	12.11%	10.06%	3.92%	5.07%	12.09%	0%
2026/03/26	6.79%	17.42%	9.06%	16.25%	7.14%	19.15%	5.64%	4.15%	7.13%	0.28%
2026/03/27	16.62%	22.24%	3.32%	3.62%	13.67%	2.28%	6.05%	8.37%	9.11%	0%
2026/03/28	0%	14.14%	2.94%	11.13%	26.48%	8.82%	4.17%	4.29%	13.23%	0%
2026/03/29	11.07%	11.11%	9.39%	8.42%	15.17%	16.95%	4.35%	5.66%	0%	0%
2026/03/30	7.4%	19.66%	3.89%	2.41%	16.11%	8.39%	6.46%	8.38%	4.03%	0.03%
2026/03/31	21.03%	16.42%	10.74%	8.39%	7.69%	7.13%	4.5%	4.36%	0%	0%

cheapflights.com.au
rome2rio.com
booking.com
cocoontravelpillows.com
travelonline.com
amazon.com.au
fareharbor.com
bokun.io
luxuryescapes.com
kayak.com.au

In March 2026, cheapflights.com.au saw fluctuating impressions, peaking at 39.84% on March 22. Rome2rio.com started strong, dipped mid-month, and ended at 16.42%. Booking.com had a notable spike on March 15 at 70.09%. Cocoontravelpillows.com maintained moderate levels, peaking at 16.25% on March 26. Travelonline.com showed consistent activity, peaking at 29.37% on March 8. Amazon.com.au had a varied month, peaking at 24.1% on March 3. Fareharbor.com and bokun.io had steady, lower impressions. Luxuryescapes.com and kayak.com.au had minimal fluctuations, with kayak.com.au peaking at 39.88% on March 22.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for AUS Travel Travel Technology

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

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Google Text Ad Copy Insights & Creative Trends for AUS Travel Travel Technology - Last month

1
Book Your Flight Today | Compare airlines and prices https://www.booking.com
Book your next flight with us. Easily compare airlines and prices. Book everything you need for your trip, from Hotels to Flights. No hidden fees. Compare flights. Quick bookings. Great selection.
2
Cheapflights flight search - Compare flights for free https://www.cheapflights.com.au › flights
Find cheap flights easily. Filter results for your perfect trip. Book now. Better deals with one easy search. Compare cheap flights to find your best fit. Find the right flight. Filter for flight type. More than flights. Trusted and free. Easy price comparison.
3
KAYAK flight search - Compare flights for free - We search, you save https://www.kayak.com.au › flights
The flight you want, the price you need. We search, you save. Trusted by 1m+ travellers. Find cheap flights easily. Filter results for your perfect trip.
4
Luxury Local Travel Deals - Luxury Holidays up to 70% Off https://www.luxuryescapes.com › domestic › travel-deals
Choose Luxury Escapes for Your Next Dream Holiday. Flexible Date Changes Through 2026.
5
TravelOnline Holiday Packages | Book Now, Pay Weekly https://www.travelonline.com › holiday › deals
Holiday Packages Made Easy. with Coordinated Flights, Accommodation, Tours & Transfers. Lock in Your Holiday before Prices Jump, Pay the Rest in Weekly Instalments. Book Now. Price Promise.

In the competitive world of travel PPC, Booking.com leads with a comprehensive approach, offering seamless bookings without hidden fees. Cheapflights and KAYAK emphasize easy price comparisons and trusted services. Luxury Escapes entices with significant discounts, while TravelOnline offers flexible payment options, ensuring affordability and convenience.

Frequently Asked Questions

Why is the AUS Travel Travel Technology April 2026 Report useful and how should I use it?

Why is the AUS Travel Travel Technology April 2026 Report useful?

Imagine being able to instantly see your competitors Market Share, Share of Spend and their top performing ad copy so you can effectively benchmark your own performance.

Adthena’s PPC Market Share reports provide an instant view of performance insights across hundreds of sub-industries – so you can do just that.

How to use the AUS Travel Travel Technology April 2026 Report
Think of these reports as a cheat sheet for your industry’s search landscape. Check out this short article for a breakdown of each report and how they can benefit your strategy.
How often is the data updated?

Data within the AUS Travel Travel Technology April 2026 Report is aggregated every month, highlighting the most significant changes from the previous period.
How does Adthena collect this data?

We use observed data from Google’s search results pages. With 20 million Google SERPs indexed per day. Adthena forms a global index of publicly available searches on Google.

On top of observed data, our data science models and patented technology expand on the insights through estimated metrics like market share, share of spend, and more.

We have 12 years of historical data across industries and our custom-built AI models learn from continuously updated data every day.
How accurate is the AUS Travel Travel Technology April 2026 Report?

The AUS Travel Travel Technology April 2026 Report is powered by Adthena’s Whole Market View, which is the patented technology that drives value for our 300 enterprise customers.

Our unique approach to search intelligence ingests Google’s Keyword Planner into its learning models, providing a more accurate and up-to-date view of keyword data compared to traditional panel data methods.

With daily data collection and updates, Adthena offers a closer-to-real-time view of the Google Ads auction, enabling timely insights and adjustments.

Adthena focuses specifically on Google Ads, providing a deep dive into the channel and offering detailed insights into its workings. By processing 10 TB of new data daily and employing AI and machine learning models to analyze millions of Google Ads searches per second, Adthena provides a comprehensive and in-depth view of the competitive landscape.

Learn more about our data.

Learn more about our data accuracy
Does this include mobile, desktop and Google Shopping data?

Yes. The AUS Travel Travel Technology April 2026 Report aggregates data from across both device types and Google Shopping.
Who is this AUS Travel Travel Technology April 2026 Report for?

The AUS Travel Travel Technology April 2026 Report is for enterprise brands and agencies who want quick and high-level, historical benchmarks that are easily digestible and reveal insights, trends and market winners relevant to their own industry.
Can I get a custom report for my brand?

Our search consultants can introduce you to data that is specific to your organization, based on the size of the relevant search term and competitor universe, and the geographies that need monitoring.

Complete the form below to get started.
What is Ask Arlo?

Ask Arlo leverages real-time GenAI to answer customers’ questions about their own search data and receive instant, tailored responses and reports directly within the Adthena platform.

With millions of Google SERPs indexed every day, Arlo never misses a trick and makes sure you’re always up to date.

Learn more about Ask Arlo.

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Nordic Choice Hotels is one of the largest hotel groups in the Nordic region. With a vast network of collaborators, and operating in a highly competitive industry, Nordic Choice required a competitive intelligence solution to improve digital performance and help solve complex challenges in search.Read case study

Increased revenue and reduced advertising costs for Eurostar

Eurostar is the only dedicated passenger train provider between continental Europe and the UK, but with fierce competition from other transport methods, it needed to prevent competitors and resellers from bidding aggressively on its brand. Read case study

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See this data specific to your brand performance

The data on this page is just a sample of the billions of data points we hold at Adthena. The insights generated by Ask Arlo, leverage real-time GenAI to answer questions about your search data.

Our search consultants can introduce you to Whole Market View data that is specific to your organization, based on the size of the relevant search term and competitor universe, and the locations that you need monitoring.

AUS Travel Travel Technology - PPC Market Share Analysis April 2026