Why is the AUS Travel Travel Technology August 2026 Report useful and how should I use it?

Why is the AUS Travel Travel Technology August 2026 Report useful? Imagine being able to instantly see your competitors Market Share, Share of Spend and their top performing ad copy so you can effectively benchmark your own performance. Adthena’s PPC Market Share reports provide an instant view of performance insights across hundreds of sub-industries – so you can do just that. How to use the AUS Travel Travel Technology August 2026 Report Think of these reports as a cheat sheet for your industry’s search landscape. Check out this short article for a breakdown of each report and how they can benefit your strategy.

How often is the data updated?

Data within the AUS Travel Travel Technology August 2026 Report is aggregated every month, highlighting the most significant changes from the previous period.

How does Adthena collect this data?

We use observed data from Google’s search results pages. With 20 million Google SERPs indexed per day. Adthena forms a global index of publicly available searches on Google. On top of observed data, our data science models and patented technology expand on the insights through estimated metrics like market share, share of spend, and more. We have 12 years of historical data across industries and our custom-built AI models learn from continuously updated data every day.

How accurate is the AUS Travel Travel Technology August 2026 Report?

The AUS Travel Travel Technology August 2026 Report is powered by Adthena’s Whole Market View, which is the patented technology that drives value for our 300 enterprise customers. Our unique approach to search intelligence ingests Google’s Keyword Planner into its learning models, providing a more accurate and up-to-date view of keyword data compared to traditional panel data methods. With daily data collection and updates, Adthena offers a closer-to-real-time view of the Google Ads auction, enabling timely insights and adjustments. Adthena focuses specifically on Google Ads, providing a deep dive into the channel and offering detailed insights into its workings. By processing 10 TB of new data daily and employing AI and machine learning models to analyze millions of Google Ads searches per second, Adthena provides a comprehensive and in-depth view of the competitive landscape. Learn more about our data. Learn more about our data accuracy

Does this include mobile, desktop and Google Shopping data?

Yes. The AUS Travel Travel Technology August 2026 Report aggregates data from across both device types and Google Shopping.

Who is this AUS Travel Travel Technology August 2026 Report for?

The AUS Travel Travel Technology August 2026 Report is for enterprise brands and agencies who want quick and high-level, historical benchmarks that are easily digestible and reveal insights, trends and market winners relevant to their own industry.

Ask Arlo leverages real-time GenAI to answer customers’ questions about their own search data and receive instant, tailored responses and reports directly within the Adthena platform. With millions of Google SERPs indexed every day, Arlo never misses a trick and makes sure you’re always up to date. Learn more about Ask Arlo.

AUS Travel Travel Technology - PPC Market Share Analysis August 2026

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the AUS Travel Technology category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Google AI Overview visibility for Travel Travel Technology AUS

See how often AIOs appear and how search intent is distributed across buying signals.

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AIO Frequency

How often a Google AI overview appears on search terms relevant to this category.

Frequency	Percentage
Frequency	35.7554417414
	64.2445582586

35%

Complex Query Frequency

A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.

Frequency	Percentage
Frequency	43
	57

43%

Search Intent Distribution

Breakdown of search queries by their underlying goal.

Intent	Distribution
Investigational	23%
Transactional	4%
Navigational	5%
Seasonal	0%
Local	0%
Problem Solving	20%

Market Exposure

Share of Clicks for top 10 AUS Travel Travel Technology brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

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Share of Clicks - Last month

Share of Clicks - Last month
Domain	Share of clicks
skyscanner.com.au	93.41
booking.com	1.58
cheapflights.com.au	1.3
flightcentre.com.au	0.67
rome2rio.com	0.53
save70.com	0.46
flight-fare.com	0.42
webjet.com.au	0.28
kayak.com.au	0.27
expedia.com.au	0.23
others	0.85

skyscanner.com.au - 93.41%
booking.com - 1.58%
cheapflights.com.au - 1.3%
flightcentre.com.au - 0.67%
rome2rio.com - 0.53%
save70.com - 0.46%
flight-fare.com - 0.42%
webjet.com.au - 0.28%
kayak.com.au - 0.27%
expedia.com.au - 0.23%
others - 0.85%

Skyscanner.com.au dominates with 93.41% click share, overshadowing booking.com at 1.58%. Others collectively hold 0.85%, highlighting diverse competition.

Market Exposure

Share of Spend for the top 10 AUS Travel Travel Technology brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month.

See more data

Share of Spend - Last Month

Share of Spend - Last Month
Date	skyscanner.com.au	cheapflights.com.au	flightcentre.com.au	flight-fare.com	expedia.com.au	save70.com	booking.com	webjet.com.au	kayak.com.au	tripsinsider.com
2026/08/01	15.46%	19.64%	13.46%	0.01%	0.01%	0.62%	27.73%	6.67%	10.96%	3.73%
2026/08/02	23.36%	20.11%	4.81%	1.47%	0.01%	7.93%	23.3%	4.02%	9.48%	3.15%
2026/08/03	16.48%	31.94%	4.4%	1.83%	0%	5.45%	22.97%	2.28%	7.37%	4.13%
2026/08/04	38.32%	7.89%	10.9%	4.67%	0.01%	0.09%	24.84%	8.67%	2.6%	0.35%
2026/08/05	29.33%	10.81%	15.46%	4.26%	0%	1.7%	29.24%	5.49%	1.33%	0%
2026/08/06	32.7%	9.2%	3.66%	9.2%	3.74%	3.46%	27.47%	0.06%	1.36%	0%
2026/08/07	32.03%	9.44%	6.78%	8.54%	0.01%	3.17%	35.5%	0.48%	1.27%	0%
2026/08/08	69.26%	18.28%	0.05%	0.02%	0.02%	0%	6.71%	0.9%	1.94%	0%
2026/08/09	26.52%	4.56%	0.02%	10.45%	0.01%	13.91%	36.33%	0.06%	1.15%	0%
2026/08/10	45.1%	8.68%	3.37%	9.49%	0.01%	15.38%	14.6%	0.03%	1.3%	0%
2026/08/11	52.3%	1.41%	0.16%	9.29%	4%	0%	25.38%	0.03%	0.71%	0%
2026/08/12	23.85%	2.44%	0.02%	11.34%	0.01%	15.09%	43.91%	0.04%	2.45%	0%
2026/08/13	52.97%	16.87%	15.23%	0.02%	6.08%	0%	3.78%	0.04%	3.22%	0%
2026/08/14	39.52%	8.54%	0.18%	0.02%	0.02%	15.83%	32.47%	0.03%	1.71%	0%
2026/08/15	42.39%	2.51%	13.4%	19.11%	0.02%	17.49%	2.04%	0.03%	0.84%	0%
2026/08/16	47.64%	12.47%	0.02%	0.03%	0.08%	0%	28%	0.06%	3.16%	0%
2026/08/17	51.66%	23.53%	0.02%	0.02%	0.05%	0%	12.48%	0.06%	7.52%	0%
2026/08/18	70.18%	2.21%	0.52%	0.01%	17.15%	0%	5.29%	0.19%	1.52%	0%
2026/08/19	76.19%	8.23%	0.05%	0.02%	0.1%	0%	9.06%	0.08%	0%	0%
2026/08/20	76.15%	2.55%	0.02%	0.01%	0.03%	0%	3.03%	12.57%	0%	0%
2026/08/21	43.9%	1.2%	0.01%	11.65%	0.02%	15.52%	15.89%	8.25%	0%	0%
2026/08/22	61.73%	3.97%	0.01%	0.01%	0.03%	11.08%	17.09%	0.02%	0%	0%
2026/08/23	67.65%	4.24%	14.93%	0.01%	5.97%	0%	1.61%	0.03%	2.11%	0%
2026/08/24	43.56%	0.17%	0.18%	21.3%	0.03%	14.58%	17.89%	0.49%	0%	0%
2026/08/25	49%	2.99%	19.34%	0.01%	0.03%	0%	26.29%	0.03%	0%	0%
2026/08/26	65.27%	17.85%	0.42%	10.22%	0.03%	0%	4.36%	0.04%	0%	0%
2026/08/27	46.52%	0%	36.56%	11.4%	0.03%	0%	3.21%	0.03%	0%	0%
2026/08/28	55.58%	0%	0.03%	0.01%	11.76%	0%	29.92%	0.03%	0%	0%
2026/08/29	74.52%	2.26%	15.79%	0%	0.3%	0%	1.92%	0.03%	0%	0%
2026/08/30	67.77%	3.56%	19.76%	0%	0.04%	0%	2.95%	0.05%	1.39%	0%
2026/08/31	49.96%	13.89%	11.79%	11.54%	4.72%	4.35%	2.2%	0.03%	0%	0%

skyscanner.com.au
cheapflights.com.au
flightcentre.com.au
flight-fare.com
expedia.com.au
save70.com
booking.com
webjet.com.au
kayak.com.au
tripsinsider.com

Skyscanner.com.au dominated August with fluctuating peaks, ending strong at 49.96%. Cheapflights.com.au struggled, while Flightcentre.com.au saw sporadic spikes. Overall, Skyscanner led the PPC race.

Market Exposure

Competitor Count for AUS Travel Travel Technology

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month.

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Competitor Count - Last month

Competitor Count - Last month
Date	Competitor Count
2026/08/01	48
2026/08/02	51
2026/08/03	47
2026/08/04	50
2026/08/05	39
2026/08/06	45
2026/08/07	41
2026/08/08	34
2026/08/09	45
2026/08/10	40
2026/08/11	44
2026/08/12	37
2026/08/13	41
2026/08/14	42
2026/08/15	43
2026/08/16	40
2026/08/17	33
2026/08/18	36
2026/08/19	36
2026/08/20	34
2026/08/21	35
2026/08/22	35
2026/08/23	36
2026/08/24	39
2026/08/25	38
2026/08/26	41
2026/08/27	39
2026/08/28	37
2026/08/29	34
2026/08/30	39
2026/08/31	39

August began with 48 advertisers, peaking at 51 on the 2nd. Mid-month saw a decline, reaching 33 on the 17th. The month concluded with a stable 39 advertisers.

Campaign Efficiency

Market Loss & Market Gains for AUS Travel Travel Technology

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

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Market Loss & Market Gains - Last month

Market Loss & Market Gains - Last month
Name	Market Trend
skyscanner.com.au	3.32%
expedia.com.au	0.19%
rome2rio.com	0.06%
amazon.com.au	0.04%
aliexpress.com	0.01%
flightcentre.com.au	-0.3%
save70.com	-0.33%
flight-fare.com	-0.48%
cheapflights.com.au	-0.55%
booking.com	-1.27%

Skyscanner.com.au soared with a 3.32% click share increase, while booking.com faced a 1.27% decline. Expedia.com.au gained 0.19%, contrasting with cheapflights.com.au’s 0.55% drop.

Campaign Efficiency

AUS Travel Travel Technology Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

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Date	skyscanner.com.au	cheapflights.com.au	save70.com	flight-fare.com	flightcentre.com.au	booking.com	webjet.com.au	singaporeair.com	tripsinsider.com	kayak.com.au
2026/08/01	25.25%	21.72%	0.77%	0%	3.39%	30.08%	1.82%	0.26%	5.5%	9.84%
2026/08/02	28.93%	17.26%	3.82%	0.71%	2.03%	25.53%	1.42%	1.33%	4.69%	12.44%
2026/08/03	26.51%	27.27%	3.1%	0.4%	0.82%	24.41%	0.8%	0.91%	5.44%	8.47%
2026/08/04	49.02%	8.23%	0.26%	3.38%	5.16%	17.63%	6.93%	0.77%	1.02%	6.38%
2026/08/05	54.1%	13.68%	1.74%	1.75%	5.32%	15.72%	4.01%	0.53%	0%	1.58%
2026/08/06	68.88%	4.99%	2.37%	2.37%	2.49%	10.59%	0.02%	0.72%	0%	1.07%
2026/08/07	62.74%	5.85%	2.53%	2.66%	5.44%	17.08%	0.27%	0%	0%	1.53%
2026/08/08	78.36%	14.15%	0%	0.01%	0.01%	3.83%	0.31%	0%	0%	1.77%
2026/08/09	67.69%	2.79%	3.08%	3.09%	0.01%	13.98%	0.02%	6.51%	0%	0.93%
2026/08/10	73.5%	5.09%	4.94%	4.95%	2.48%	6.61%	0.01%	0.75%	0%	0.75%
2026/08/11	73.44%	1.13%	0%	3.74%	0.19%	11.91%	0.01%	0%	0%	0.56%
2026/08/12	73.06%	2.17%	4.78%	4.79%	0.01%	12.16%	0.02%	0%	0%	2.16%
2026/08/13	71.67%	15.52%	0%	0.01%	3.67%	2.58%	0.01%	0%	0%	1.66%
2026/08/14	69.9%	5.8%	3.84%	0.01%	0.19%	17.04%	0.01%	0%	0%	1.16%
2026/08/15	73.23%	2.05%	5.09%	10.19%	5.09%	1.9%	0.01%	0%	0%	0.68%
2026/08/16	67.18%	4.71%	0%	0.01%	0%	22.88%	0.01%	0%	0%	1.57%
2026/08/17	78.47%	8.79%	0%	0.01%	0%	6.82%	0.01%	1.6%	0%	3.2%
2026/08/18	84.21%	0.95%	0%	0.08%	0.3%	2.93%	0.08%	0%	0%	0.69%
2026/08/19	92.57%	2.44%	0%	0%	0.01%	2.44%	0.01%	0%	0%	0%
2026/08/20	88.65%	1.42%	0%	0%	0%	2.09%	4.71%	0%	0%	0%
2026/08/21	81.92%	0.67%	3.34%	3.35%	0%	5.69%	3.35%	0%	0%	0%
2026/08/22	79.61%	1.88%	1.91%	0%	0%	10%	0.01%	5.2%	0%	0%
2026/08/23	86.25%	2.3%	0%	0%	3.81%	0.83%	0.01%	0%	0%	1.15%
2026/08/24	81.25%	0.14%	2.84%	5.68%	0.15%	9.04%	0.26%	0%	0%	0%
2026/08/25	83.62%	1.97%	0%	0%	8.69%	4.58%	0.01%	0%	0%	0%
2026/08/26	85.66%	4.25%	0%	2.7%	0.21%	2.21%	0.01%	4.05%	0%	0%
2026/08/27	85.63%	0%	0%	3.77%	7.53%	1.76%	0.01%	0%	0%	0%
2026/08/28	85.82%	0%	0%	0%	0.01%	5.51%	0.01%	0%	0%	0%
2026/08/29	91.71%	1.09%	0%	0%	3.59%	0.41%	0.01%	0%	0%	0%
2026/08/30	89.06%	1.67%	0%	0%	4.71%	0.7%	0.01%	0%	0%	0.65%
2026/08/31	74.38%	10.62%	3.31%	3.31%	3.31%	0.47%	0.01%	0%	0%	0%

skyscanner.com.au
cheapflights.com.au
save70.com
flight-fare.com
flightcentre.com.au
booking.com
webjet.com.au
singaporeair.com
tripsinsider.com
kayak.com.au

Skyscanner.com.au dominated August, peaking at 92.57% on the 19th. Cheapflights.com.au struggled, hitting 0% on the 27th. Booking.com started strong but declined, ending at 0.47%.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for AUS Travel Travel Technology

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

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Google Text Ad Copy Insights & Creative Trends for AUS Travel Travel Technology - Last month

1
Cheap Flight Tickets - Compare airlines and prices https://www.booking.com
Book your next flight with us. Easily compare airlines and prices.
2
Cheapflights flight search - Find your flight in 5 minutes https://www.cheapflights.com.au › flights
Find cheap flights easily. Filter results for your perfect trip. Book now.
3
Cheap International Flights - Search Cheap Flights Now https://www.flightcentre.com.au › flights
Save on the Widest Choice of International Flights with Flight Centre. Book Online Now!
4
Holiday Packages & Deals - Luxury Holidays Save up to 70% https://www.luxuryescapes.com › holiday › deals
Level up your holiday with unique packages to the world's best destinations.
5
Skyscanner™ Flights https://www.skyscanner.com.au
Compare & Book Cheap Flights — Find Flights To Anywhere, Any Time. Your Flight Search Starts Here! Check 1000s Flight Deals...

In the competitive world of travel PPC, Booking.com, Cheapflights, Flight Centre, Luxury Escapes, and Skyscanner captivate with enticing offers. Themes of affordability, convenience, and luxury dominate, promising seamless booking experiences and significant savings.

Frequently Asked Questions

Why is the AUS Travel Travel Technology August 2026 Report useful and how should I use it?

Why is the AUS Travel Travel Technology August 2026 Report useful?

Imagine being able to instantly see your competitors Market Share, Share of Spend and their top performing ad copy so you can effectively benchmark your own performance.

Adthena’s PPC Market Share reports provide an instant view of performance insights across hundreds of sub-industries – so you can do just that.

How to use the AUS Travel Travel Technology August 2026 Report
Think of these reports as a cheat sheet for your industry’s search landscape. Check out this short article for a breakdown of each report and how they can benefit your strategy.
How often is the data updated?

Data within the AUS Travel Travel Technology August 2026 Report is aggregated every month, highlighting the most significant changes from the previous period.
How does Adthena collect this data?

We use observed data from Google’s search results pages. With 20 million Google SERPs indexed per day. Adthena forms a global index of publicly available searches on Google.

On top of observed data, our data science models and patented technology expand on the insights through estimated metrics like market share, share of spend, and more.

We have 12 years of historical data across industries and our custom-built AI models learn from continuously updated data every day.
How accurate is the AUS Travel Travel Technology August 2026 Report?

The AUS Travel Travel Technology August 2026 Report is powered by Adthena’s Whole Market View, which is the patented technology that drives value for our 300 enterprise customers.

Our unique approach to search intelligence ingests Google’s Keyword Planner into its learning models, providing a more accurate and up-to-date view of keyword data compared to traditional panel data methods.

With daily data collection and updates, Adthena offers a closer-to-real-time view of the Google Ads auction, enabling timely insights and adjustments.

Adthena focuses specifically on Google Ads, providing a deep dive into the channel and offering detailed insights into its workings. By processing 10 TB of new data daily and employing AI and machine learning models to analyze millions of Google Ads searches per second, Adthena provides a comprehensive and in-depth view of the competitive landscape.

Learn more about our data.

Learn more about our data accuracy
Does this include mobile, desktop and Google Shopping data?

Yes. The AUS Travel Travel Technology August 2026 Report aggregates data from across both device types and Google Shopping.
Who is this AUS Travel Travel Technology August 2026 Report for?

The AUS Travel Travel Technology August 2026 Report is for enterprise brands and agencies who want quick and high-level, historical benchmarks that are easily digestible and reveal insights, trends and market winners relevant to their own industry.
Can I get a custom report for my brand?

Our search consultants can introduce you to data that is specific to your organization, based on the size of the relevant search term and competitor universe, and the geographies that need monitoring.

Complete the form below to get started.
What is Ask Arlo?

Ask Arlo leverages real-time GenAI to answer customers’ questions about their own search data and receive instant, tailored responses and reports directly within the Adthena platform.

With millions of Google SERPs indexed every day, Arlo never misses a trick and makes sure you’re always up to date.

Learn more about Ask Arlo.

Customer Success Stories

Avanti West Coast case study: Boosts revenue and cuts costs with winning PPC strategy

Avanti West Coast needed a more efficient PPC strategy to maximize their paid search investment. Leveraging Adthena’s Lone Ranger and Head-to-Head Competitor reports, they identified opportunities to cut costs on brand terms and reinvest savings into generic search campaigns. Read case study

Monitoring brand terms and managing collaborator agreements for Nordic Choice

Nordic Choice Hotels is one of the largest hotel groups in the Nordic region. With a vast network of collaborators, and operating in a highly competitive industry, Nordic Choice required a competitive intelligence solution to improve digital performance and help solve complex challenges in search.Read case study

Increased revenue and reduced advertising costs for Eurostar

Eurostar is the only dedicated passenger train provider between continental Europe and the UK, but with fierce competition from other transport methods, it needed to prevent competitors and resellers from bidding aggressively on its brand. Read case study

Get the full picture

See this data specific to your brand performance

The data on this page is just a sample of the billions of data points we hold at Adthena. The insights generated by Ask Arlo, leverage real-time GenAI to answer questions about your search data.

Our search consultants can introduce you to Whole Market View data that is specific to your organization, based on the size of the relevant search term and competitor universe, and the locations that you need monitoring.

AUS Travel Travel Technology - PPC Market Share Analysis August 2026