Why is the AUS Travel Travel Technology April 2026 Report useful and how should I use it?

Why is the AUS Travel Travel Technology April 2026 Report useful? Imagine being able to instantly see your competitors Market Share, Share of Spend and their top performing ad copy so you can effectively benchmark your own performance. Adthena’s PPC Market Share reports provide an instant view of performance insights across hundreds of sub-industries – so you can do just that. How to use the AUS Travel Travel Technology April 2026 Report Think of these reports as a cheat sheet for your industry’s search landscape. Check out this short article for a breakdown of each report and how they can benefit your strategy.

How often is the data updated?

Data within the AUS Travel Travel Technology April 2026 Report is aggregated every month, highlighting the most significant changes from the previous period.

How does Adthena collect this data?

We use observed data from Google’s search results pages. With 20 million Google SERPs indexed per day. Adthena forms a global index of publicly available searches on Google. On top of observed data, our data science models and patented technology expand on the insights through estimated metrics like market share, share of spend, and more. We have 12 years of historical data across industries and our custom-built AI models learn from continuously updated data every day.

How accurate is the AUS Travel Travel Technology April 2026 Report?

The AUS Travel Travel Technology April 2026 Report is powered by Adthena’s Whole Market View, which is the patented technology that drives value for our 300 enterprise customers. Our unique approach to search intelligence ingests Google’s Keyword Planner into its learning models, providing a more accurate and up-to-date view of keyword data compared to traditional panel data methods. With daily data collection and updates, Adthena offers a closer-to-real-time view of the Google Ads auction, enabling timely insights and adjustments. Adthena focuses specifically on Google Ads, providing a deep dive into the channel and offering detailed insights into its workings. By processing 10 TB of new data daily and employing AI and machine learning models to analyze millions of Google Ads searches per second, Adthena provides a comprehensive and in-depth view of the competitive landscape. Learn more about our data. Learn more about our data accuracy

Does this include mobile, desktop and Google Shopping data?

Yes. The AUS Travel Travel Technology April 2026 Report aggregates data from across both device types and Google Shopping.

Who is this AUS Travel Travel Technology April 2026 Report for?

The AUS Travel Travel Technology April 2026 Report is for enterprise brands and agencies who want quick and high-level, historical benchmarks that are easily digestible and reveal insights, trends and market winners relevant to their own industry.

Ask Arlo leverages real-time GenAI to answer customers’ questions about their own search data and receive instant, tailored responses and reports directly within the Adthena platform. With millions of Google SERPs indexed every day, Arlo never misses a trick and makes sure you’re always up to date. Learn more about Ask Arlo.

AUS Travel Travel Technology - PPC Market Share Analysis April 2026

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the AUS Travel Technology category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Google AI Overview visibility for Travel Travel Technology AUS

See how often AIOs appear and how search intent is distributed across buying signals.

See more data

AIO Frequency

How often a Google AI overview appears on search terms relevant to this category.

Frequency	Percentage
Frequency	20.8316179498
	79.1683820502

20%

Complex Query Frequency

A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.

Frequency	Percentage
Frequency	47
	53

47%

Search Intent Distribution

Breakdown of search queries by their underlying goal.

Intent	Distribution
Investigational	26%
Transactional	2%
Navigational	2%
Seasonal	0%
Local	0%
Problem Solving	22%

Market Exposure

Share of Clicks for top 10 AUS Travel Travel Technology brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

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Share of Clicks - Last month

Share of Clicks - Last month
Domain	Share of clicks
skyscanner.com.au	93.25
rome2rio.com	1.67
travelonline.com	1.46
cheapflights.com.au	1.18
booking.com	0.75
flight-fare.com	0.47
kayak.com.au	0.22
fareharbor.com	0.21
rezdy.com	0.14
flightcentre.com.au	0.13
others	0.52

skyscanner.com.au - 93.25%
rome2rio.com - 1.67%
travelonline.com - 1.46%
cheapflights.com.au - 1.18%
booking.com - 0.75%
flight-fare.com - 0.47%
kayak.com.au - 0.22%
fareharbor.com - 0.21%
rezdy.com - 0.14%
flightcentre.com.au - 0.13%
others - 0.52%

Skyscanner.com.au dominates with 93.25% click share, overshadowing others. Rome2rio.com follows at 1.67%, while ‘others’ collectively hold 0.52%.

Market Exposure

Share of Spend for the top 10 AUS Travel Travel Technology brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month.

See more data

Share of Spend - Last Month

Share of Spend - Last Month
Date	skyscanner.com.au	booking.com	cheapflights.com.au	flight-fare.com	kayak.com.au	fareharbor.com	flightcentre.com.au	bokun.io	lodgify.com	rezdy.com
2026/04/01	1.09%	9.93%	9.52%	0%	0.5%	16.21%	12.52%	9.89%	7.38%	8.56%
2026/04/02	0.6%	11.68%	7.41%	0.23%	0%	12.62%	10.44%	12.63%	6.99%	4.14%
2026/04/03	0.8%	11.02%	6.41%	0.15%	0%	26.13%	5.59%	9.74%	6.01%	3.58%
2026/04/04	0.52%	10.38%	13.06%	2.25%	0%	16.84%	5.68%	13.26%	5.79%	13.54%
2026/04/05	0.16%	50.1%	15.74%	12.7%	0%	3.04%	1.7%	3.29%	1.65%	2.92%
2026/04/06	0.61%	12.6%	12.51%	0.21%	0.09%	23.24%	5.7%	9.53%	5.53%	6.48%
2026/04/07	0.43%	13.38%	9.88%	0.07%	0%	20.91%	6.31%	7.74%	8.28%	0%
2026/04/08	0.32%	14.03%	0%	0.08%	0%	23.41%	1.75%	13.23%	5.18%	16.02%
2026/04/09	0.36%	68.67%	2.41%	0.1%	0.01%	5.34%	2.09%	3.83%	2.2%	3.94%
2026/04/10	0.93%	13.94%	3.38%	0.26%	0.03%	20.37%	5.78%	7.24%	6.21%	7.52%
2026/04/11	0.31%	16.59%	39.99%	0.07%	13.77%	9.01%	2.82%	2.25%	2.06%	1.26%
2026/04/12	0.17%	76.55%	1.5%	0.04%	0.01%	5.39%	1.84%	2.65%	1.11%	1.49%
2026/04/13	0.11%	86.3%	0.61%	0.03%	0%	4.62%	0.28%	1.89%	0.73%	1.15%
2026/04/14	0.62%	16.61%	14.05%	0.11%	0%	19.51%	7.96%	11.07%	5.49%	3.65%
2026/04/15	0.76%	11.51%	11.22%	0.14%	0%	19.43%	5.62%	8.35%	8.71%	7.89%
2026/04/16	60.84%	3.04%	3.1%	0.07%	0%	8.57%	2.21%	5.7%	2.09%	1.61%
2026/04/17	76.07%	2.07%	0.94%	0.02%	0%	5.92%	1.42%	2.46%	1.6%	2.11%
2026/04/18	53.05%	17.92%	21.76%	0.01%	0%	2.32%	0.15%	0.81%	0.32%	0.36%
2026/04/19	68.48%	22.3%	0.4%	0.02%	0%	1.76%	0.63%	1.07%	0.5%	1.73%
2026/04/20	55.87%	0.93%	22.96%	0.26%	14.23%	1.23%	0.2%	0.61%	0.47%	0.72%
2026/04/21	85.75%	1.57%	1.58%	0.01%	0%	2.29%	1.3%	0.38%	0.6%	2.71%
2026/04/22	84.09%	2.02%	2.49%	0.02%	0.01%	2.22%	0.73%	0.78%	0.86%	1.88%
2026/04/23	69.74%	1.44%	7.73%	11.54%	0%	3.08%	0.62%	1.03%	0.6%	0.91%
2026/04/24	77.74%	0.88%	7.38%	0.01%	5.01%	1.25%	1.2%	0.88%	0.74%	2.68%
2026/04/25	55.05%	18.94%	12.16%	6.26%	0%	2.28%	0.49%	0.75%	0.53%	0.73%
2026/04/26	50.35%	18.11%	10.19%	8.94%	3.84%	2.08%	1.18%	0.83%	0.59%	1.38%
2026/04/27	50.16%	1.23%	15.94%	11.39%	13.08%	1.09%	0.77%	0.75%	0.49%	1.62%
2026/04/28	85.13%	1.6%	1.1%	0.02%	0.01%	3.94%	1.27%	1.23%	0.82%	1.64%
2026/04/29	79.22%	1.87%	0.93%	6.56%	0.01%	2.31%	0.67%	1.41%	0.88%	3.01%
2026/04/30	37.47%	24.55%	11.94%	10.73%	9.77%	1.27%	0.98%	0.55%	0.34%	0.25%

skyscanner.com.au
booking.com
cheapflights.com.au
flight-fare.com
kayak.com.au
fareharbor.com
flightcentre.com.au
bokun.io
lodgify.com
rezdy.com

In April 2026, Skyscanner’s PPC spend surged mid-month, peaking at 85.75 on April 21. Booking.com fluctuated, with a notable dip mid-month. Cheapflights and Fareharbor showed consistent activity, while Flight-fare and Kayak had sporadic spikes. The month concluded with Skyscanner leading.

Market Exposure

Competitor Count for AUS Travel Travel Technology

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month.

See more data

Competitor Count - Last month

Competitor Count - Last month
Date	Competitor Count
2026/04/01	43
2026/04/02	42
2026/04/03	41
2026/04/04	42
2026/04/05	44
2026/04/06	40
2026/04/07	43
2026/04/08	40
2026/04/09	48
2026/04/10	49
2026/04/11	47
2026/04/12	48
2026/04/13	44
2026/04/14	45
2026/04/15	45
2026/04/16	44
2026/04/17	49
2026/04/18	48
2026/04/19	48
2026/04/20	49
2026/04/21	51
2026/04/22	47
2026/04/23	43
2026/04/24	44
2026/04/25	45
2026/04/26	42
2026/04/27	48
2026/04/28	46
2026/04/29	44
2026/04/30	43

April began with 43 advertisers, fluctuating slightly, peaking at 51 on April 21. The month concluded with 43 advertisers, mirroring its start.

Campaign Efficiency

Market Loss & Market Gains for AUS Travel Travel Technology

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

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Market Loss & Market Gains - Last month

Market Loss & Market Gains - Last month
Name	Market Trend
skyscanner.com.au	76.99%
rmscloud.com	0%
hotels.com	0%
intrepidtravel.com	0%
cocoontravelpillows.com	0%
fareharbor.com	-2.75%
cheapflights.com.au	-6.25%
booking.com	-11.01%
rome2rio.com	-22.44%
travelonline.com	-24.26%

Skyscanner.com.au soared with a 76.99% click share increase, while travelonline.com and rome2rio.com faced declines of 24.26% and 22.44%, respectively.

Campaign Efficiency

AUS Travel Travel Technology Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

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Date	skyscanner.com.au	flight-fare.com	cheapflights.com.au	booking.com	kayak.com.au	flightcentre.com.au	rome2rio.com	luxuryescapes.com	travelonline.com	fareharbor.com
2026/04/01	0.73%	0%	10.4%	17.22%	0.18%	16.37%	8.36%	6.85%	6.86%	4.47%
2026/04/02	0.38%	0.29%	10.72%	13.49%	0%	11.33%	15.36%	10.79%	17.98%	3.09%
2026/04/03	0.67%	0.18%	10.27%	13.34%	0%	5.62%	12.61%	10.33%	24.1%	9.05%
2026/04/04	0.36%	9.87%	19.74%	16.9%	0%	5.51%	14.14%	0%	9.93%	5.2%
2026/04/05	0.24%	25.68%	28.09%	28.62%	0%	2.41%	2.25%	2.46%	4.3%	1.03%
2026/04/06	0.42%	0.25%	18.42%	20.72%	0.08%	8.04%	13.19%	3.09%	12.35%	7.58%
2026/04/07	0.31%	0.09%	13.6%	10.85%	0%	7.33%	19.49%	0%	13.69%	5.97%
2026/04/08	0.26%	0.12%	0%	24.58%	0%	0.41%	14.29%	4.68%	23.41%	8.73%
2026/04/09	0.39%	0.17%	5.46%	57.43%	0.06%	3.18%	5.49%	3.66%	7.32%	2.32%
2026/04/10	0.63%	0.3%	5.12%	22.96%	0.02%	5.89%	11.99%	13.71%	17.13%	5.97%
2026/04/11	0.12%	0.05%	42.1%	24.73%	18.99%	2.24%	1.73%	2.07%	2.07%	1.86%
2026/04/12	0.18%	0.09%	3.3%	66.64%	0.01%	3.57%	3.32%	6.64%	5.53%	2.73%
2026/04/13	0.12%	0.05%	1.33%	80%	0.01%	0.22%	3.12%	3.56%	5.34%	2.69%
2026/04/14	0.4%	0.13%	18.7%	25.97%	0%	10.17%	10.98%	3.14%	12.54%	5.3%
2026/04/15	0.57%	0.19%	18.12%	15.55%	0%	7.17%	14.18%	12.16%	8.1%	7.36%
2026/04/16	68%	0.07%	3.68%	2.76%	0%	2.19%	3.7%	3.7%	6.17%	2.16%
2026/04/17	92.02%	0.01%	0.55%	0.8%	0%	0.65%	1.12%	0.74%	0.74%	0.7%
2026/04/18	76.78%	0.01%	11.98%	6.89%	0%	0.06%	0.64%	0.64%	0.65%	0.47%
2026/04/19	88.7%	0.01%	0.34%	7%	0%	0.41%	0.68%	0.23%	0.68%	0.26%
2026/04/20	81.3%	0.27%	10.6%	0.44%	4.9%	0.06%	0.36%	0.53%	0.37%	0.18%
2026/04/21	93.77%	0.01%	1.07%	0.9%	0%	0.77%	0.84%	0.72%	0.72%	0.3%
2026/04/22	92.08%	0.01%	1.64%	1.42%	0%	0.47%	0.69%	1.37%	0.82%	0.31%
2026/04/23	78.91%	10.52%	6.11%	0.99%	0%	0.33%	0.77%	0%	0.57%	0.48%
2026/04/24	84.35%	0.01%	6.23%	0.43%	5.62%	0.96%	0.82%	0%	0.41%	0.16%
2026/04/25	78.05%	5.58%	6.48%	6.4%	0%	0.34%	0.51%	0.2%	0.61%	0.4%
2026/04/26	61.55%	11.21%	11.5%	6.46%	5.59%	0.98%	0.51%	0%	0.2%	0.44%
2026/04/27	68.85%	9.84%	10.91%	0.96%	4.92%	0.57%	0.45%	0.54%	0.36%	0.18%
2026/04/28	94.52%	0.01%	0.69%	1.15%	0%	0.73%	0.69%	0%	0.23%	0.52%
2026/04/29	89.2%	5.95%	0.65%	1.15%	0%	0.36%	0.76%	0%	0.22%	0.32%
2026/04/30	60.35%	13.17%	9.55%	9.21%	4.31%	0.96%	0.31%	0.31%	0.31%	0.28%

skyscanner.com.au
flight-fare.com
cheapflights.com.au
booking.com
kayak.com.au
flightcentre.com.au
rome2rio.com
luxuryescapes.com
travelonline.com
fareharbor.com

Skyscanner’s impression share surged mid-April, peaking at 94.52%. Flight-fare and Cheapflights fluctuated, while Booking.com saw a decline. April ended with Skyscanner leading.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for AUS Travel Travel Technology

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

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Google Text Ad Copy Insights & Creative Trends for AUS Travel Travel Technology - Last month

1
Book cheap flights online - Compare airlines and prices https://www.booking.com
Book your next flight with us. Easily compare airlines and prices. We combine flights from different airlines to build the best itinerary for you. Compare flights. Quick bookings. Great selection. No hidden fees. Highlights: Online Registration Option...
2
Cheapflights flight search https://www.cheapflights.com.au › flights
Compare flights for free — Find cheap flights easily. Filter results for your perfect trip. Book now.
3
Unsold Seats -75% - 75% Off Cheap Flight Tickets https://www.flight-fare.com › cheap › flights
The Cheapest Flights, Discounted Flights, and Travel Last Minute Deals.
4
KAYAK flight search - Compare flights for free https://www.kayak.com.au › flights
Find cheap flights easily. Filter results for your perfect trip. Book now. Better deals with one easy...
5
Skyscanner™ Flights https://www.skyscanner.com.au
Compare & Book Cheap Flights — Check 1000s Flight Deals Online. Find Cheap Flights with Skyscanner®. Book Now! Find Flights To...

In the competitive world of travel PPC, Booking.com leads with a promise of seamless flight comparisons and no hidden fees. Cheapflights.com.au and Kayak.com.au emphasize ease and free comparisons, while Flight-fare.com entices with last-minute deals. Skyscanner.com.au highlights extensive flight options, ensuring travelers find the best deals.

Frequently Asked Questions

Why is the AUS Travel Travel Technology April 2026 Report useful and how should I use it?

Why is the AUS Travel Travel Technology April 2026 Report useful?

Imagine being able to instantly see your competitors Market Share, Share of Spend and their top performing ad copy so you can effectively benchmark your own performance.

Adthena’s PPC Market Share reports provide an instant view of performance insights across hundreds of sub-industries – so you can do just that.

How to use the AUS Travel Travel Technology April 2026 Report
Think of these reports as a cheat sheet for your industry’s search landscape. Check out this short article for a breakdown of each report and how they can benefit your strategy.
How often is the data updated?

Data within the AUS Travel Travel Technology April 2026 Report is aggregated every month, highlighting the most significant changes from the previous period.
How does Adthena collect this data?

We use observed data from Google’s search results pages. With 20 million Google SERPs indexed per day. Adthena forms a global index of publicly available searches on Google.

On top of observed data, our data science models and patented technology expand on the insights through estimated metrics like market share, share of spend, and more.

We have 12 years of historical data across industries and our custom-built AI models learn from continuously updated data every day.
How accurate is the AUS Travel Travel Technology April 2026 Report?

The AUS Travel Travel Technology April 2026 Report is powered by Adthena’s Whole Market View, which is the patented technology that drives value for our 300 enterprise customers.

Our unique approach to search intelligence ingests Google’s Keyword Planner into its learning models, providing a more accurate and up-to-date view of keyword data compared to traditional panel data methods.

With daily data collection and updates, Adthena offers a closer-to-real-time view of the Google Ads auction, enabling timely insights and adjustments.

Adthena focuses specifically on Google Ads, providing a deep dive into the channel and offering detailed insights into its workings. By processing 10 TB of new data daily and employing AI and machine learning models to analyze millions of Google Ads searches per second, Adthena provides a comprehensive and in-depth view of the competitive landscape.

Learn more about our data.

Learn more about our data accuracy
Does this include mobile, desktop and Google Shopping data?

Yes. The AUS Travel Travel Technology April 2026 Report aggregates data from across both device types and Google Shopping.
Who is this AUS Travel Travel Technology April 2026 Report for?

The AUS Travel Travel Technology April 2026 Report is for enterprise brands and agencies who want quick and high-level, historical benchmarks that are easily digestible and reveal insights, trends and market winners relevant to their own industry.
Can I get a custom report for my brand?

Our search consultants can introduce you to data that is specific to your organization, based on the size of the relevant search term and competitor universe, and the geographies that need monitoring.

Complete the form below to get started.
What is Ask Arlo?

Ask Arlo leverages real-time GenAI to answer customers’ questions about their own search data and receive instant, tailored responses and reports directly within the Adthena platform.

With millions of Google SERPs indexed every day, Arlo never misses a trick and makes sure you’re always up to date.

Learn more about Ask Arlo.

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Nordic Choice Hotels is one of the largest hotel groups in the Nordic region. With a vast network of collaborators, and operating in a highly competitive industry, Nordic Choice required a competitive intelligence solution to improve digital performance and help solve complex challenges in search.Read case study

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Eurostar is the only dedicated passenger train provider between continental Europe and the UK, but with fierce competition from other transport methods, it needed to prevent competitors and resellers from bidding aggressively on its brand. Read case study

Get the full picture

See this data specific to your brand performance

The data on this page is just a sample of the billions of data points we hold at Adthena. The insights generated by Ask Arlo, leverage real-time GenAI to answer questions about your search data.

Our search consultants can introduce you to Whole Market View data that is specific to your organization, based on the size of the relevant search term and competitor universe, and the locations that you need monitoring.

AUS Travel Travel Technology - PPC Market Share Analysis April 2026