Share of Clicks for top 10 UK Travel Travel Technology brands
Here are the Top 10 competitors in the industry by Share of Clicks for the last month.
| Domain | Share of clicks |
|---|---|
| booking.com | 17.01 |
| skyscanner.net | 12.9 |
| cheapflights.co.uk | 9.27 |
| rome2rio.com | 7.73 |
| thetrainline.com | 5.32 |
| kayak.co.uk | 5.19 |
| loveholidays.com | 4.64 |
| flight-fare.com | 2.9 |
| hotels.com | 2.29 |
| wegotravel.co.uk | 2.06 |
| others | 30.69 |
- booking.com - 17.01%
- skyscanner.net - 12.9%
- cheapflights.co.uk - 9.27%
- rome2rio.com - 7.73%
- thetrainline.com - 5.32%
- kayak.co.uk - 5.19%
- loveholidays.com - 4.64%
- flight-fare.com - 2.9%
- hotels.com - 2.29%
- wegotravel.co.uk - 2.06%
- others - 30.69%
Copyright © Adthena. All rights reserved.
In the travel PPC landscape, Booking.com leads with 17.01% click share, followed by Skyscanner.net at 12.9%. Others collectively hold 30.69%, showcasing diverse competition.
Share of Spend for the top 10 UK Travel Travel Technology brands
Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month.
| Date | booking.com | loveholidays.com | skyscanner.net | cheapflights.co.uk | lodgify.com | hotels.com | fareharbor.com | kayak.co.uk | flight-fare.com | thetrainline.com |
|---|---|---|---|---|---|---|---|---|---|---|
| 2025/11/01 | 20.2% | 3.33% | 4.75% | 12.72% | 5.86% | 2.87% | 1.9% | 5.8% | 1.68% | 3.03% |
| 2025/11/02 | 18.16% | 7.05% | 4.37% | 9.81% | 6.33% | 2.47% | 1.95% | 5.41% | 3.44% | 2.64% |
| 2025/11/03 | 18.71% | 10.4% | 4.79% | 4.96% | 5.43% | 2.54% | 2.12% | 1.9% | 1.02% | 3.09% |
| 2025/11/04 | 19.88% | 9.48% | 4% | 9.27% | 5.54% | 2.71% | 1.66% | 2.84% | 1.31% | 1.92% |
| 2025/11/05 | 17.15% | 3.77% | 5.72% | 11.15% | 5.19% | 3% | 1.93% | 6.12% | 2.19% | 3.01% |
| 2025/11/06 | 17.36% | 6.11% | 5.16% | 13.21% | 5.49% | 2.7% | 2.13% | 9.56% | 3.02% | 0.5% |
| 2025/11/07 | 20.32% | 4.57% | 6.32% | 2.13% | 6.77% | 4.33% | 2.12% | 2.69% | 1.95% | 4.32% |
| 2025/11/08 | 17.16% | 5.6% | 6.88% | 1.71% | 5.94% | 3.27% | 2.25% | 6.36% | 3.81% | 2.44% |
| 2025/11/09 | 28.77% | 2.08% | 3.05% | 0.53% | 3.14% | 1.87% | 1.06% | 3.25% | 35.8% | 1.2% |
| 2025/11/10 | 19.55% | 7.24% | 5.98% | 5.23% | 7.42% | 4.32% | 2.47% | 6.49% | 1.02% | 1.47% |
| 2025/11/11 | 18.43% | 7.27% | 6.04% | 11.41% | 6.21% | 3.34% | 1.7% | 3.85% | 1.65% | 1.68% |
| 2025/11/12 | 13.91% | 4.33% | 8.51% | 1.9% | 5.81% | 6.37% | 3.2% | 4.42% | 1.91% | 1.97% |
| 2025/11/13 | 16.02% | 11.73% | 5.42% | 10.81% | 4.33% | 4.21% | 1.61% | 5.93% | 0.82% | 1.48% |
| 2025/11/14 | 13.99% | 3.05% | 4.85% | 4.72% | 3.45% | 3.12% | 1.42% | 5.18% | 1.59% | 1.23% |
| 2025/11/15 | 21.9% | 2.95% | 4.94% | 15.36% | 5.64% | 3.67% | 2.39% | 5.37% | 1.87% | 2.54% |
| 2025/11/16 | 17.78% | 3.55% | 7.38% | 11.72% | 4.54% | 3.4% | 2.51% | 3.5% | 1.96% | 1.87% |
| 2025/11/17 | 20.78% | 3.6% | 7.17% | 5.49% | 5.04% | 5.04% | 2.21% | 2.75% | 2.28% | 1.86% |
| 2025/11/18 | 16.62% | 2.83% | 7.23% | 11.23% | 4.69% | 4.96% | 2.54% | 6.68% | 4.19% | 1.88% |
| 2025/11/19 | 20.34% | 5.64% | 6.8% | 11.24% | 3.62% | 5.11% | 2.43% | 2.17% | 1.69% | 1.64% |
| 2025/11/20 | 22.24% | 3.6% | 8.2% | 4.91% | 4.04% | 6.36% | 2.92% | 2.6% | 2.53% | 2.83% |
| 2025/11/21 | 39.82% | 3.22% | 5% | 10.73% | 2.92% | 3.7% | 1.73% | 4.47% | 1.49% | 1.4% |
| 2025/11/22 | 16.95% | 7.27% | 6.62% | 13.74% | 3.95% | 5.42% | 2.36% | 7.78% | 1.9% | 0.91% |
| 2025/11/23 | 23.44% | 5.65% | 6.12% | 4.93% | 4.97% | 5.76% | 2.57% | 5.45% | 1.26% | 1.32% |
| 2025/11/24 | 20.08% | 7.19% | 6.34% | 6.57% | 4.24% | 5.64% | 2.42% | 5.58% | 1.89% | 1.05% |
| 2025/11/25 | 19.11% | 7.96% | 6.45% | 12.9% | 4.73% | 4.88% | 2.14% | 1.72% | 1.65% | 1.09% |
| 2025/11/26 | 14.84% | 7.32% | 11.89% | 1.2% | 5.65% | 5.02% | 2.76% | 2.6% | 2% | 3.06% |
| 2025/11/27 | 20.95% | 3.66% | 11.02% | 2.52% | 4.1% | 5.15% | 2.52% | 3.14% | 1.35% | 1.51% |
| 2025/11/28 | 18.65% | 4.57% | 10.66% | 1.63% | 6.43% | 4.69% | 2.93% | 2.9% | 2.33% | 2.36% |
| 2025/11/29 | 20.71% | 2.99% | 9.15% | 13.88% | 4.97% | 3.26% | 2.02% | 1.5% | 3.44% | 2.45% |
| 2025/11/30 | 15.58% | 13.46% | 7.75% | 6.37% | 5.16% | 4.38% | 2.41% | 2.21% | 1.69% | 0.88% |
- booking.com
- loveholidays.com
- skyscanner.net
- cheapflights.co.uk
- lodgify.com
- hotels.com
- fareharbor.com
- kayak.co.uk
- flight-fare.com
- thetrainline.com
Copyright © Adthena. All rights reserved.
In November 2025, booking.com led with fluctuating spend, peaking at 39.82% on the 21st. Loveholidays.com saw a spike on the 30th at 13.46%. Skyscanner.net’s highest was 11.89% on the 26th. Cheapflights.co.uk peaked at 15.36% on the 15th. Lodgify.com maintained steady values, while hotels.com reached 6.37% on the 12th. Fareharbor.com and kayak.co.uk had modest peaks, with flight-fare.com spiking at 35.8% on the 9th. Thetrainline.com remained low, ending at 0.88%.
Competitor Count for UK Travel Travel Technology
Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month.
| Date | Competitor Count |
|---|---|
| 2025/11/01 | 136 |
| 2025/11/02 | 135 |
| 2025/11/03 | 135 |
| 2025/11/04 | 141 |
| 2025/11/05 | 143 |
| 2025/11/06 | 141 |
| 2025/11/07 | 147 |
| 2025/11/08 | 145 |
| 2025/11/09 | 138 |
| 2025/11/10 | 125 |
| 2025/11/11 | 125 |
| 2025/11/12 | 128 |
| 2025/11/13 | 134 |
| 2025/11/14 | 139 |
| 2025/11/15 | 136 |
| 2025/11/16 | 131 |
| 2025/11/17 | 134 |
| 2025/11/18 | 131 |
| 2025/11/19 | 134 |
| 2025/11/20 | 135 |
| 2025/11/21 | 139 |
| 2025/11/22 | 131 |
| 2025/11/23 | 133 |
| 2025/11/24 | 145 |
| 2025/11/25 | 142 |
| 2025/11/26 | 137 |
| 2025/11/27 | 133 |
| 2025/11/28 | 138 |
| 2025/11/29 | 127 |
| 2025/11/30 | 139 |
Copyright © Adthena. All rights reserved.
November saw a dynamic shift in distinct advertisers, starting at 136 and peaking at 147 on the 7th. A mid-month dip to 125 on the 10th rebounded, closing at 139.
