US Telecommunications Broadband Services - PPC Market Share Analysis September 2026

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the US Broadband Services category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Broadband Services – US

Google AI Overview visibility for Telecommunications Broadband Services US

See how often AIOs appear and how search intent is distributed across buying signals.

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AIO Frequency

How often a Google AI overview appears on search terms relevant to this category.

Frequency Percentage
Frequency 61.8317953136
38.1682046864
61%

Complex Query Frequency

A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.

Frequency Percentage
Frequency 37
63
37%

Search Intent Distribution

Breakdown of search queries by their underlying goal.

Intent Distribution
Investigational 7%
Transactional 20%
Navigational 23%
Seasonal 0%
Local 10%
Problem Solving 7%

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Market Exposure

Share of Clicks for top 10 US Telecommunications Broadband Services brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

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Share of Clicks - Last month
Share of Clicks - Last month
Domain Share of clicks
xfinity.com 25.34
spectrum.com 24.4
att.com 14.03
t-mobile.com 12.17
verizon.com 4.68
highspeedinternet.com 4.12
optimum.com 2.66
frontier.com 2.17
cox.com 2.02
quantumfiber.com 1.48
others 6.93
  • xfinity.com - 25.34%
  • spectrum.com - 24.4%
  • att.com - 14.03%
  • t-mobile.com - 12.17%
  • verizon.com - 4.68%
  • highspeedinternet.com - 4.12%
  • optimum.com - 2.66%
  • frontier.com - 2.17%
  • cox.com - 2.02%
  • quantumfiber.com - 1.48%
  • others - 6.93%

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Xfinity.com leads with 25.34% click share, closely followed by Spectrum.com at 24.4%. AT&T and T-Mobile trail behind, while ‘others’ collectively hold 6.93%.

Market Exposure

Share of Spend for the top 10 US Telecommunications Broadband Services brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

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Share of Spend - Last Month
Share of Spend - Last Month
Date att.com spectrum.com xfinity.com t-mobile.com verizon.com highspeedinternet.com quantumfiber.com optimum.com frontier.com xfinityspecial.com
2026/09/01 17.03% 16.47% 20.38% 9.98% 7.15% 3.09% 2.01% 3.34% 2.05% 2.07%
2026/09/02 18.25% 14.92% 17.52% 10.37% 9.27% 3.41% 1.8% 3.09% 2.4% 1.87%
2026/09/03 18.68% 13.2% 18.01% 10.53% 6.99% 4.18% 2.48% 2.88% 2.74% 1.16%
2026/09/04 20.15% 13.74% 18.94% 9.56% 6.13% 4.87% 2.38% 2.66% 2.56% 0.57%
2026/09/05 19.8% 15.17% 17.77% 9% 8.19% 5.89% 2.45% 2.38% 2.21% 1.73%
2026/09/06 18.79% 14.93% 18.52% 9.41% 7.46% 5.95% 2.78% 2.71% 2.45% 2.86%
2026/09/07 18.3% 14.63% 20.06% 8.57% 5.82% 5.85% 2.5% 2.46% 2.55% 3.04%
2026/09/08 19.49% 13.91% 18.77% 9.62% 5.74% 5.73% 1.9% 2.08% 2.86% 2.74%
2026/09/09 19.04% 13.53% 18.01% 9.83% 8.17% 4.6% 1.91% 2.57% 1.56% 3.38%
2026/09/10 19.96% 13.55% 18.43% 9.33% 8.05% 5.07% 1.99% 2.24% 1.99% 3.22%
2026/09/11 19.79% 13.99% 18.81% 10.26% 7.26% 4.19% 1.98% 2.43% 2.38% 2.55%
2026/09/12 20.02% 13.68% 17.43% 9.53% 7.56% 3.99% 1.79% 2.64% 2.4% 2.85%
2026/09/13 20.69% 14.55% 15.45% 10.27% 6.84% 3.54% 2.04% 2.54% 2.19% 2.49%
2026/09/14 19.52% 13.58% 16.37% 10.12% 8.44% 4.44% 1.67% 2.41% 2.28% 2.05%
2026/09/15 20.93% 13.48% 17.67% 10.67% 7.14% 4.15% 2.14% 2.23% 2.31% 1.95%
2026/09/16 21.73% 13.34% 19.19% 9.58% 6.78% 5.3% 1.99% 1.59% 2.26% 2%
2026/09/17 22.84% 14.25% 18.8% 9.5% 6.13% 4.69% 1.91% 2.53% 2.31% 1.56%
2026/09/18 23.1% 16.74% 16.14% 9.69% 7.02% 4.02% 1.78% 2.87% 1.87% 1.19%
2026/09/19 21.75% 16.67% 15.83% 10.76% 6.81% 4.09% 1.81% 2.95% 2.47% 1.77%
2026/09/20 22.07% 15.71% 16.73% 10.81% 6.31% 5.78% 1.85% 2.67% 1.95% 1.33%
2026/09/21 21.14% 15.59% 18.12% 10.26% 7.23% 5.89% 1.79% 2.32% 2.41% 1.44%
2026/09/22 22.61% 16.61% 15.76% 11.16% 7.7% 4.36% 1.78% 2.67% 2.3% 1.35%
2026/09/23 20.62% 17.07% 15.35% 10.63% 8.32% 2.94% 2.31% 5.06% 2.01% 1.51%
2026/09/24 22.11% 16.91% 16.55% 9.2% 6.97% 3.2% 2.56% 4.65% 2.33% 1.89%
2026/09/25 22.62% 18.36% 15.81% 12.28% 7.21% 2.54% 2.75% 2.78% 2.28% 1.45%
2026/09/26 21.3% 19.13% 14.74% 11.56% 6.34% 4.84% 2.63% 4.74% 2.49% 1.43%
2026/09/27 22.56% 18.73% 16.51% 11.24% 5.98% 4.62% 2.52% 2.73% 2.35% 1.32%
2026/09/28 22.3% 18.92% 17.26% 11.4% 6.62% 2.66% 2.48% 4.06% 2.32% 1.16%
2026/09/29 21.65% 17.45% 16.65% 11.11% 7.65% 3.94% 2.44% 2.45% 2.28% 1.51%
2026/09/30 22.98% 16.46% 14.18% 11.98% 8.06% 4.82% 3.03% 2.74% 1.95% 1.44%
  • att.com
  • spectrum.com
  • xfinity.com
  • t-mobile.com
  • verizon.com
  • highspeedinternet.com
  • quantumfiber.com
  • optimum.com
  • frontier.com
  • xfinityspecial.com

Copyright © Adthena. All rights reserved.

In September 2026, AT&T’s PPC spend share rose steadily, peaking at 22.98%. Spectrum saw fluctuations, ending at 16.46%. Xfinity’s share decreased, closing at 14.18%. T-Mobile’s share increased, finishing at 11.98%. Verizon’s share varied, ending at 8.06%.

Market Exposure

Competitor Count for US Telecommunications Broadband Services

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

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Competitor Count - Last month
Competitor Count - Last month
Date Competitor Count
2026/09/01 210
2026/09/02 226
2026/09/03 231
2026/09/04 255
2026/09/05 246
2026/09/06 245
2026/09/07 244
2026/09/08 234
2026/09/09 234
2026/09/10 228
2026/09/11 224
2026/09/12 217
2026/09/13 217
2026/09/14 192
2026/09/15 227
2026/09/16 243
2026/09/17 240
2026/09/18 233
2026/09/19 226
2026/09/20 233
2026/09/21 238
2026/09/22 245
2026/09/23 231
2026/09/24 228
2026/09/25 223
2026/09/26 209
2026/09/27 219
2026/09/28 223
2026/09/29 210
2026/09/30 207

Copyright © Adthena. All rights reserved.

In September 2026, distinct advertisers peaked at 255 on the 4th, then gradually declined, ending the month at 207.

Campaign Efficiency

Market Loss & Market Gains for US Telecommunications Broadband Services

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

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Market Loss & Market Gains - Last month
Market Loss & Market Gains - Last month
Name Market Trend
spectrum.com 3.36%
att.com 1.23%
t-mobile.com 1.13%
optimum.com 1.11%
gfiber.com 0.26%
xfinityspecial.com -0.31%
fiber.google.com -0.57%
highspeedinternet.com -0.63%
xfinity.com -1.92%
cox.com -3.14%

Copyright © Adthena. All rights reserved.

Spectrum.com surged with a 3.36% click share increase, while cox.com dropped by 3.14%.

Campaign Efficiency

US Telecommunications Broadband Services Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

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Date spectrum.com att.com xfinity.com highspeedinternet.com verizon.com t-mobile.com quantumfiber.com optimum.com frontier.com xfinityspecial.com
2026/09/01 18.83% 9.56% 20.09% 13.07% 7.73% 5.45% 1.41% 2.85% 1.3% 1.67%
2026/09/02 14.47% 11.53% 15.56% 11.75% 15.61% 5.7% 1.36% 2.58% 1.39% 1.97%
2026/09/03 14.41% 12.54% 17.05% 9.17% 8.4% 6.42% 2.17% 2.57% 1.87% 1.1%
2026/09/04 14.93% 13.57% 17.53% 9.65% 8% 5.71% 2.16% 2.38% 1.66% 0.57%
2026/09/05 14.67% 12.71% 16.28% 12.35% 11.23% 5.25% 2.48% 1.98% 1.41% 1.4%
2026/09/06 14.08% 12.11% 16.67% 13.85% 11.01% 5.24% 2.9% 2.34% 1.68% 1.99%
2026/09/07 13.75% 11.49% 17.19% 19.45% 7.07% 4.48% 2.21% 1.91% 1.62% 2.42%
2026/09/08 13.33% 12.52% 16.06% 20.24% 6.77% 5.12% 1.74% 1.68% 1.67% 2.2%
2026/09/09 13.43% 12.57% 14.72% 13.7% 11.62% 5.64% 1.78% 2.25% 1.11% 2.69%
2026/09/10 12.87% 12.86% 15.08% 17.63% 12.16% 4.9% 1.66% 1.78% 1.3% 2.37%
2026/09/11 13.93% 13.2% 16.52% 15.16% 9.18% 5.81% 1.69% 2.16% 1.56% 2.2%
2026/09/12 12.55% 12.36% 14.6% 17.63% 9.03% 5.15% 1.38% 2.2% 1.49% 2.02%
2026/09/13 13.62% 12.17% 13.42% 13.94% 7.13% 5.44% 1.44% 2.06% 1.28% 2.01%
2026/09/14 12.45% 10.53% 12.64% 23.72% 10.85% 5.01% 1.07% 1.81% 1.21% 2.19%
2026/09/15 14.39% 14.57% 15.85% 15.83% 7.04% 6.01% 1.62% 1.9% 1.53% 1.67%
2026/09/16 12.79% 13.92% 17.64% 18.79% 7.06% 5.38% 1.69% 1.31% 1.47% 1.63%
2026/09/17 15.12% 16.77% 18.42% 12.17% 6.55% 5.8% 1.78% 2.39% 1.63% 0.89%
2026/09/18 17.43% 16.13% 15.54% 11.35% 8.31% 5.89% 1.39% 2.68% 1.33% 1.22%
2026/09/19 17.52% 14.94% 15.73% 11.14% 8.47% 6.49% 1.42% 2.72% 1.69% 1.26%
2026/09/20 14.88% 14.48% 14.55% 19.85% 7.37% 6.08% 1.56% 2.28% 1.21% 0.79%
2026/09/21 14.06% 12.41% 16% 23.33% 7.92% 5.29% 1.37% 1.73% 1.39% 0.71%
2026/09/22 17.72% 15.54% 16% 12.51% 9.11% 6.84% 1.39% 2.43% 1.49% 0.95%
2026/09/23 20.21% 16.53% 14.59% 3.59% 8.66% 6.58% 1.9% 8.51% 1.38% 1.23%
2026/09/24 18.15% 16.48% 15.62% 4.03% 8.07% 5.46% 2.2% 7.6% 1.52% 1.8%
2026/09/25 19.63% 16.66% 16.63% 3.52% 9.38% 7.87% 2.55% 2.57% 1.67% 1.52%
2026/09/26 18.55% 13.84% 12.84% 12.96% 7.42% 6.39% 2.32% 6.9% 1.56% 1.05%
2026/09/27 19.49% 16% 15.04% 12.87% 7.13% 6.53% 2.15% 2.38% 1.45% 0.76%
2026/09/28 22.01% 15.64% 17.07% 3.42% 7.55% 7.15% 2.37% 6.92% 1.59% 0.99%
2026/09/29 17.89% 13.28% 15.63% 14.74% 8.77% 6.24% 1.94% 2.06% 1.37% 1.33%
2026/09/30 18.51% 15.66% 12.68% 10.18% 9.7% 7.68% 2.95% 2.38% 1.21% 0.87%
  • spectrum.com
  • att.com
  • xfinity.com
  • highspeedinternet.com
  • verizon.com
  • t-mobile.com
  • quantumfiber.com
  • optimum.com
  • frontier.com
  • xfinityspecial.com

Copyright © Adthena. All rights reserved.

In September 2026, Spectrum’s impression share fluctuated, peaking at 22.01% on the 28th. Xfinity started strong at 20.09% but ended at 12.68%. Highspeedinternet.com saw a dramatic drop from 23.72% on the 14th to 10.18% by month’s end. Overall, Spectrum led, closing at 18.51%.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for US Telecommunications Broadband Services

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

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Google Text Ad Copy Insights & Creative Trends for US Telecommunications Broadband Services - Last month
  1. 1
    Internet Speed Test https://www.highspeedinternet.com

    Check Your Speed in Seconds — 1. Check Your Speed 2. Compare Your Options 3. Pick the Best Provider. Check Your Internet Speed, Compare Providers in Your Area, and Get the Best Option. See What Speed you Need.

  2. 2
    Run Optimum Speed Test Today https://www.optimum.com

    Check Optimum Internet Speeds — With Optimum, you'll get the fastest, most reliable, most consistent Internet speeds. Stay connected through it all. Optimum has the services that fit your lifestyle & budget. Ultra-Fast Fiber. Speeds Up To 8 Gig. Lightning-Fast Fiber. Internet Up To 8 Gig.

  3. 3
    Spectrum Official Site https://official.spectrum.com

    Secure Your Home Internet — All Your Favorite Apps & Channels Available in One Place. Stream Instantly With Spectrum. Spectrum Fiber-Powered Internet Starting at $30/Mo. Learn More and Shop Deals Today.

  4. 4
    T-Mobile® Home Internet | Limited Time - One Month On Us https://www.t-mobile.com

    Switch to T-Mobile® 5G Home Internet and get AirPods 4 and 1 Month, both on us. Allow 3 weeks...

  5. 5
    Verizon Fios Home Internet | Digital Exclusive Offer https://www.verizon.com › fios › internet

    Get a $200 Amazon Gift Card when you switch to a Fios 1 Gig plan online. Move to Fios and get...

Copyright © Adthena. All rights reserved.

In the competitive world of broadband services, top advertisers like HighSpeedInternet, Optimum, Spectrum, T-Mobile, and Verizon Fios captivate audiences with unique propositions. From speed tests and ultra-fast fiber to enticing offers like free AirPods and gift cards, these ads highlight reliability, affordability, and exclusive deals, ensuring consumers find the best internet solutions tailored to their needs.

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See this data specific to your brand performance

The data on this page is just a sample of the billions of data points we hold at Adthena. The insights generated by Ask Arlo, leverage real-time GenAI to answer questions about your search data.

Our search consultants can introduce you to Whole Market View data that is specific to your organization, based on the size of the relevant search term and competitor universe, and the locations that you need monitoring.

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