Market Exposure
Share of Clicks for top 10 US Telecommunications Broadband Services brands
Here are the Top 10 competitors in the industry by Share of Clicks for the last month.
Share of Clicks - Last month
| Domain | Share of clicks |
|---|---|
| xfinity.com | 28.37 |
| spectrum.com | 24.5 |
| t-mobile.com | 14.68 |
| att.com | 7.47 |
| cox.com | 4.32 |
| frontier.com | 3.16 |
| highspeedinternet.com | 3.14 |
| verizon.com | 2.8 |
| optimum.com | 2.38 |
| quantumfiber.com | 1.36 |
| others | 7.82 |
- xfinity.com - 28.37%
- spectrum.com - 24.5%
- t-mobile.com - 14.68%
- att.com - 7.47%
- cox.com - 4.32%
- frontier.com - 3.16%
- highspeedinternet.com - 3.14%
- verizon.com - 2.8%
- optimum.com - 2.38%
- quantumfiber.com - 1.36%
- others - 7.82%
Copyright © Adthena. All rights reserved.
Xfinity.com leads with 28.37% click share, followed by Spectrum.com at 24.5%. T-Mobile.com holds 14.68%, while ‘others’ collectively capture 7.82%.
Market Exposure
Share of Spend for the top 10 US Telecommunications Broadband Services brands
Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month.
Share of Spend - Last Month
| Date | xfinity.com | spectrum.com | t-mobile.com | att.com | highspeedinternet.com | frontier.com | cox.com | optimum.com | quantumfiber.com | verizon.com |
|---|---|---|---|---|---|---|---|---|---|---|
| 2026/03/01 | 22.45% | 16.29% | 11.11% | 13.9% | 2.55% | 3.54% | 3.8% | 2.29% | 1.96% | 5.03% |
| 2026/03/02 | 23.39% | 16.29% | 11.1% | 10.41% | 2.09% | 4.25% | 3.75% | 2.08% | 1.5% | 4.36% |
| 2026/03/03 | 21.9% | 15.99% | 13.1% | 12.38% | 3.19% | 3.73% | 3.38% | 2.22% | 1.38% | 4.49% |
| 2026/03/04 | 22.3% | 16.59% | 13.84% | 12.65% | 3.93% | 3.42% | 3.64% | 2.13% | 1.81% | 5.21% |
| 2026/03/05 | 21.12% | 16.08% | 15.15% | 13.34% | 4.26% | 3.41% | 3.64% | 2.31% | 1.65% | 4.17% |
| 2026/03/06 | 23.58% | 16.08% | 14.71% | 13.89% | 2.28% | 3.49% | 3.78% | 2.32% | 1.54% | 4.18% |
| 2026/03/07 | 23.39% | 18.14% | 12.74% | 15% | 5.22% | 3.02% | 3.84% | 2.12% | 1.29% | 3.95% |
| 2026/03/08 | 25.68% | 6.5% | 16.92% | 17.12% | 5.83% | 3.39% | 3.86% | 2.5% | 1.63% | 4.31% |
| 2026/03/09 | 23.21% | 15.57% | 14.22% | 14.27% | 2.81% | 2.91% | 4.3% | 2.32% | 1.15% | 3.88% |
| 2026/03/10 | 25.17% | 18.98% | 13.76% | 13.66% | 2.51% | 3.16% | 3% | 2.35% | 1.53% | 3.93% |
| 2026/03/11 | 22.86% | 17.7% | 13.61% | 14.3% | 3.38% | 2.71% | 3.34% | 2.12% | 1.73% | 4.05% |
| 2026/03/12 | 26.15% | 20.19% | 13.34% | 11.72% | 2.26% | 2.36% | 2.95% | 2.18% | 1.62% | 4.99% |
| 2026/03/13 | 24.2% | 20.78% | 14.09% | 12.25% | 1.8% | 2.82% | 3.52% | 2.32% | 1.41% | 4.2% |
| 2026/03/14 | 23.04% | 21.86% | 14.57% | 12.49% | 4.38% | 3.39% | 2.98% | 2.55% | 1.53% | 2.74% |
| 2026/03/15 | 23.81% | 20.2% | 16.38% | 11.91% | 3.86% | 3.19% | 2.93% | 2.78% | 1.6% | 3.57% |
| 2026/03/16 | 25.66% | 21.31% | 13.28% | 9.81% | 2.84% | 4.22% | 3.24% | 2.82% | 1.9% | 3.15% |
| 2026/03/17 | 25.75% | 20.56% | 11.39% | 12.15% | 5.3% | 2.42% | 3.19% | 1.88% | 1.82% | 3.92% |
| 2026/03/18 | 23.97% | 19.51% | 14.49% | 13.07% | 3.33% | 3.72% | 2.69% | 2.21% | 1.52% | 3.19% |
| 2026/03/19 | 23.33% | 21.15% | 13.13% | 14.36% | 3.89% | 2.49% | 3.69% | 2.35% | 1.59% | 3.22% |
| 2026/03/20 | 24.18% | 19.19% | 14.91% | 14.13% | 4.55% | 3.06% | 2.74% | 2.2% | 1.48% | 3.17% |
| 2026/03/21 | 26.77% | 19.36% | 12.68% | 13.35% | 3.54% | 2.33% | 2.68% | 2.38% | 1.57% | 4.46% |
| 2026/03/22 | 24.51% | 17.79% | 15.35% | 14.14% | 3.25% | 2.52% | 2.84% | 2.72% | 2.06% | 3.21% |
| 2026/03/23 | 25.5% | 18.92% | 14.1% | 14.13% | 2.66% | 2.59% | 2.91% | 2.28% | 1.13% | 3.61% |
| 2026/03/24 | 25.14% | 21.07% | 14.1% | 11.17% | 2.36% | 3.32% | 3.6% | 2.34% | 1.59% | 2.41% |
| 2026/03/25 | 27.82% | 17.6% | 14.61% | 10.27% | 3.26% | 3.37% | 3.71% | 2.48% | 1.41% | 3.41% |
| 2026/03/26 | 29.44% | 15.03% | 13.39% | 10.35% | 4% | 3.52% | 3.75% | 2.88% | 1.95% | 3.72% |
| 2026/03/27 | 26.98% | 14.3% | 14.17% | 10.22% | 2.95% | 2.97% | 3.86% | 2.78% | 2% | 4.98% |
| 2026/03/28 | 26.76% | 15.83% | 12.7% | 10.24% | 5.97% | 3.95% | 3.13% | 2.16% | 1.71% | 4.51% |
| 2026/03/29 | 28.67% | 15.4% | 12.28% | 12.32% | 3.62% | 3.36% | 3.08% | 2.34% | 1.77% | 4.17% |
| 2026/03/30 | 29.78% | 15.05% | 12.85% | 10.43% | 2.93% | 2.91% | 2.86% | 2.27% | 1.58% | 3.23% |
| 2026/03/31 | 25.82% | 18.16% | 11.97% | 11.08% | 4.82% | 3.9% | 3.37% | 2.05% | 2.05% | 1.93% |
- xfinity.com
- spectrum.com
- t-mobile.com
- att.com
- highspeedinternet.com
- frontier.com
- cox.com
- optimum.com
- quantumfiber.com
- verizon.com
Copyright © Adthena. All rights reserved.
In March 2026, Xfinity led with a steady rise, peaking at 29.78%. Spectrum fluctuated, ending at 18.16%. T-Mobile and AT&T showed moderate changes, while Verizon’s share dipped to 1.93%.
Market Exposure
Competitor Count for US Telecommunications Broadband Services
Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month.
Competitor Count - Last month
| Date | Competitor Count |
|---|---|
| 2026/03/01 | 207 |
| 2026/03/02 | 220 |
| 2026/03/03 | 240 |
| 2026/03/04 | 228 |
| 2026/03/05 | 236 |
| 2026/03/06 | 228 |
| 2026/03/07 | 212 |
| 2026/03/08 | 200 |
| 2026/03/09 | 225 |
| 2026/03/10 | 214 |
| 2026/03/11 | 220 |
| 2026/03/12 | 201 |
| 2026/03/13 | 206 |
| 2026/03/14 | 199 |
| 2026/03/15 | 193 |
| 2026/03/16 | 208 |
| 2026/03/17 | 216 |
| 2026/03/18 | 211 |
| 2026/03/19 | 220 |
| 2026/03/20 | 228 |
| 2026/03/21 | 209 |
| 2026/03/22 | 203 |
| 2026/03/23 | 215 |
| 2026/03/24 | 212 |
| 2026/03/25 | 206 |
| 2026/03/26 | 209 |
| 2026/03/27 | 203 |
| 2026/03/28 | 193 |
| 2026/03/29 | 191 |
| 2026/03/30 | 206 |
| 2026/03/31 | 208 |
Copyright © Adthena. All rights reserved.
March began with 207 advertisers, peaking at 240 on March 3. A decline followed, ending the month at 208.
