Share of Clicks for top 10 US Telecommunications Broadband Services brands
Here are the Top 10 competitors in the industry by Share of Clicks for the last month.
| Domain | Share of clicks |
|---|---|
| xfinity.com | 29.14 |
| spectrum.com | 23.92 |
| t-mobile.com | 10.56 |
| att.com | 7.61 |
| comcast.com | 3.66 |
| verizon.com | 3.53 |
| cox.com | 3.39 |
| highspeedinternet.com | 2.62 |
| frontier.com | 2.58 |
| optimum.com | 2.47 |
| others | 10.52 |
- xfinity.com - 29.14%
- spectrum.com - 23.92%
- t-mobile.com - 10.56%
- att.com - 7.61%
- comcast.com - 3.66%
- verizon.com - 3.53%
- cox.com - 3.39%
- highspeedinternet.com - 2.62%
- frontier.com - 2.58%
- optimum.com - 2.47%
- others - 10.52%
Copyright © Adthena. All rights reserved.
In the PPC landscape, Xfinity leads with 29.14% click share, followed by Spectrum at 23.92%. T-Mobile and others hold significant shares, while AT&T, Comcast, and Verizon trail behind.
Share of Spend for the top 10 US Telecommunications Broadband Services brands
Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month.
| Date | xfinity.com | spectrum.com | t-mobile.com | att.com | verizon.com | comcast.com | frontier.com | cox.com | highspeedinternet.com | optimum.com |
|---|---|---|---|---|---|---|---|---|---|---|
| 2026/02/01 | 26.45% | 15.08% | 9.79% | 11.81% | 6.17% | 5.08% | 2.29% | 2.73% | 2.95% | 2.26% |
| 2026/02/02 | 23.42% | 10.71% | 8.19% | 10.3% | 4.82% | 5.76% | 2.07% | 2.04% | 7.7% | 2.32% |
| 2026/02/03 | 26.91% | 15.25% | 10.29% | 9.99% | 6.78% | 4.46% | 2.45% | 2.47% | 1.44% | 2.47% |
| 2026/02/04 | 24.09% | 15.12% | 9.75% | 11.01% | 6.01% | 3.94% | 3.14% | 2.29% | 2.68% | 2.05% |
| 2026/02/05 | 24.03% | 15.8% | 8.66% | 12.4% | 6.29% | 4.37% | 3.54% | 2.01% | 1.47% | 2.55% |
| 2026/02/06 | 23.73% | 16.49% | 8.82% | 11.81% | 5.41% | 4.11% | 3.09% | 2.72% | 2.5% | 2.58% |
| 2026/02/07 | 26.17% | 17.65% | 8.07% | 11.57% | 4.79% | 4.42% | 3.13% | 1.9% | 3.17% | 2.4% |
| 2026/02/08 | 25.12% | 19.41% | 7.5% | 12.68% | 4.69% | 4.97% | 3.05% | 2.55% | 3.04% | 2.91% |
| 2026/02/09 | 24.44% | 15.26% | 7.98% | 10.74% | 4.96% | 5.71% | 3.31% | 2.57% | 3.96% | 2.39% |
| 2026/02/10 | 27.93% | 13.83% | 8.1% | 9% | 4.32% | 5.62% | 2.82% | 2.7% | 5.91% | 2.42% |
| 2026/02/11 | 26.88% | 15.32% | 7.32% | 10.82% | 4.47% | 5.59% | 2.18% | 2.48% | 4.61% | 2.85% |
| 2026/02/12 | 23.88% | 15.71% | 8.61% | 12.33% | 6.25% | 4.34% | 3.52% | 2.09% | 1.46% | 2.53% |
| 2026/02/13 | 23.59% | 16.38% | 8.78% | 11.73% | 5.37% | 4.08% | 3.17% | 2.7% | 2.49% | 2.56% |
| 2026/02/14 | 26.13% | 17.63% | 8.06% | 11.56% | 4.78% | 4.41% | 3.13% | 1.9% | 3.16% | 2.39% |
| 2026/02/15 | 25.09% | 19.38% | 7.49% | 12.66% | 4.68% | 4.97% | 3.05% | 2.55% | 3.04% | 2.9% |
| 2026/02/16 | 24.3% | 15.17% | 7.94% | 10.67% | 4.93% | 5.68% | 3.29% | 2.55% | 3.93% | 2.38% |
| 2026/02/17 | 24.36% | 14.57% | 12.53% | 7.03% | 4.78% | 3.78% | 3.56% | 5.07% | 4.87% | 2.82% |
| 2026/02/18 | 28.03% | 15.38% | 7.92% | 11.97% | 6.43% | 5.12% | 2.96% | 2.7% | 2.46% | 3.13% |
| 2026/02/19 | 25.19% | 16.36% | 8.17% | 10.73% | 4.61% | 3.53% | 3.25% | 2.98% | 5.11% | 3.63% |
| 2026/02/20 | 26.98% | 18.9% | 8.15% | 10.75% | 3.82% | 4.66% | 3.28% | 2.83% | 4.35% | 2.98% |
| 2026/02/21 | 27.09% | 21.51% | 8.83% | 7.89% | 5% | 3.79% | 2.38% | 3.29% | 5.74% | 3.2% |
| 2026/02/22 | 26.06% | 19.93% | 8.5% | 10.82% | 4.09% | 5.69% | 2.37% | 3.41% | 4.97% | 2.26% |
| 2026/02/23 | 22.68% | 21.61% | 7.64% | 9.4% | 4.73% | 9.01% | 2.73% | 2.67% | 3.07% | 2.57% |
| 2026/02/24 | 23.97% | 20.15% | 8.77% | 9.08% | 5.16% | 6.03% | 2.85% | 2.58% | 1.98% | 1.81% |
| 2026/02/25 | 23.98% | 18.52% | 9.06% | 9.25% | 6.12% | 5.76% | 3.12% | 3.37% | 2.21% | 2.17% |
| 2026/02/26 | 24.88% | 14.77% | 9.39% | 10.98% | 4.45% | 4.77% | 4% | 3.38% | 2.09% | 2.54% |
| 2026/02/27 | 22.75% | 17.36% | 10.19% | 11.38% | 3.37% | 5.74% | 3.33% | 3.71% | 1.79% | 2.75% |
| 2026/02/28 | 20.38% | 16.52% | 12.48% | 11.21% | 5.65% | 4.73% | 4.6% | 3.75% | 3.38% | 2.45% |
- xfinity.com
- spectrum.com
- t-mobile.com
- att.com
- verizon.com
- comcast.com
- frontier.com
- cox.com
- highspeedinternet.com
- optimum.com
Copyright © Adthena. All rights reserved.
Xfinity’s PPC spend fluctuated, peaking at 28.03% on February 18. Spectrum’s share rose steadily, reaching 21.61% on February 23. T-Mobile’s spend was volatile, ending at 12.48%. AT&T’s share remained stable, while Verizon’s fluctuated, closing at 5.65%. Comcast’s spend peaked mid-month, Frontier’s rose late, and Cox’s share increased steadily. Highspeedinternet and Optimum showed minor fluctuations. February concluded with diverse spending patterns across advertisers.
Competitor Count for US Telecommunications Broadband Services
Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month.
| Date | Competitor Count |
|---|---|
| 2026/02/01 | 262 |
| 2026/02/02 | 281 |
| 2026/02/03 | 272 |
| 2026/02/04 | 261 |
| 2026/02/05 | 267 |
| 2026/02/06 | 265 |
| 2026/02/07 | 257 |
| 2026/02/08 | 248 |
| 2026/02/09 | 266 |
| 2026/02/10 | 253 |
| 2026/02/11 | 258 |
| 2026/02/12 | 267 |
| 2026/02/13 | 265 |
| 2026/02/14 | 257 |
| 2026/02/15 | 248 |
| 2026/02/16 | 266 |
| 2026/02/17 | 246 |
| 2026/02/18 | 246 |
| 2026/02/19 | 243 |
| 2026/02/20 | 234 |
| 2026/02/21 | 226 |
| 2026/02/22 | 231 |
| 2026/02/23 | 242 |
| 2026/02/24 | 244 |
| 2026/02/25 | 235 |
| 2026/02/26 | 235 |
| 2026/02/27 | 224 |
| 2026/02/28 | 221 |
Copyright © Adthena. All rights reserved.
Advertisers fluctuated in February, peaking at 281 on the 2nd, then gradually declined, ending at 221.
