Share of Clicks for top 10 UK Telecommunications Mobile Phone & Smart Phones brands
Here are the Top 10 competitors in the industry by Share of Clicks for the last month.
| Domain | Share of clicks |
|---|---|
| o2.co.uk | 10.63 |
| vodafone.co.uk | 8.93 |
| backmarket.co.uk | 8.18 |
| three.co.uk | 7.1 |
| carphonewarehouse.com | 6.96 |
| sky.com | 6.07 |
| ee.co.uk | 5.97 |
| lebara.co.uk | 5.03 |
| samsung.com | 4.76 |
| lycamobile.co.uk | 3.47 |
| others | 32.9 |
- o2.co.uk - 10.63%
- vodafone.co.uk - 8.93%
- backmarket.co.uk - 8.18%
- three.co.uk - 7.1%
- carphonewarehouse.com - 6.96%
- sky.com - 6.07%
- ee.co.uk - 5.97%
- lebara.co.uk - 5.03%
- samsung.com - 4.76%
- lycamobile.co.uk - 3.47%
- others - 32.9%
Copyright © Adthena. All rights reserved.
In the competitive landscape of Google’s PPC, O2 leads with a 10.63% click share, followed by Vodafone at 8.93%. Meanwhile, ‘others’ collectively hold a significant 32.90%, showcasing diverse competition.
Share of Spend for the top 10 UK Telecommunications Mobile Phone & Smart Phones brands
Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month.
| Date | backmarket.co.uk | o2.co.uk | vodafone.co.uk | three.co.uk | sky.com | carphonewarehouse.com | ee.co.uk | samsung.com | mobiles.co.uk | uswitch.com |
|---|---|---|---|---|---|---|---|---|---|---|
| 2026/04/01 | 9.57% | 13.9% | 4.8% | 2.98% | 6.4% | 10.22% | 5.35% | 3.53% | 4.9% | 3.5% |
| 2026/04/02 | 8.57% | 11.48% | 5.48% | 7.46% | 6.7% | 10.67% | 5.85% | 2.68% | 4.31% | 2.43% |
| 2026/04/03 | 10% | 11.63% | 6.21% | 7.43% | 6.49% | 7.22% | 5.01% | 2.13% | 3.77% | 3.74% |
| 2026/04/04 | 7.99% | 11.51% | 9.72% | 7.09% | 5.45% | 8.24% | 4.9% | 2.77% | 4.64% | 3.91% |
| 2026/04/05 | 5.7% | 11.75% | 9.33% | 5.79% | 5.71% | 8.09% | 5.27% | 2.54% | 4.38% | 4.66% |
| 2026/04/06 | 6.74% | 10.5% | 7.21% | 6.37% | 4.95% | 9.18% | 5.83% | 2.18% | 4.54% | 4.7% |
| 2026/04/07 | 6.72% | 10.75% | 5.87% | 5.89% | 4.79% | 9.36% | 5.64% | 2.12% | 4.65% | 4.41% |
| 2026/04/08 | 6.51% | 10.84% | 7.25% | 5.33% | 4.46% | 7.74% | 5.32% | 2.67% | 4.49% | 4.22% |
| 2026/04/09 | 6.66% | 10.03% | 4.82% | 5.68% | 5.03% | 9.44% | 5.11% | 2.85% | 5.13% | 4.78% |
| 2026/04/10 | 4.61% | 11.99% | 4.84% | 4.97% | 5.12% | 9.31% | 4.99% | 2.93% | 5.06% | 5.76% |
| 2026/04/11 | 5.17% | 13.8% | 7.23% | 5.38% | 4.7% | 6.6% | 5.13% | 3.4% | 4.53% | 5.8% |
| 2026/04/12 | 5.08% | 13.7% | 8.21% | 5.65% | 5.63% | 7.75% | 5.43% | 3.38% | 4.14% | 5.66% |
| 2026/04/13 | 4.92% | 13.46% | 6.39% | 6.83% | 7.43% | 6.44% | 5.41% | 2.99% | 3.75% | 4.18% |
| 2026/04/14 | 7.41% | 12.39% | 6.24% | 9.04% | 5.63% | 8.73% | 4.9% | 2.97% | 3.28% | 3.62% |
| 2026/04/15 | 6.95% | 13.46% | 5.8% | 7.87% | 6.06% | 6.84% | 5.43% | 3.55% | 3.77% | 3.31% |
| 2026/04/16 | 6.79% | 12.98% | 5.68% | 8.07% | 6.51% | 8.98% | 5.21% | 4.08% | 4.29% | 2.86% |
| 2026/04/17 | 8.07% | 11.28% | 5.58% | 7.96% | 6.58% | 10.14% | 4.7% | 4.3% | 4.68% | 2.73% |
| 2026/04/18 | 4.97% | 11.02% | 6.6% | 7.93% | 5.91% | 12.22% | 4.59% | 4.16% | 5.35% | 2.91% |
| 2026/04/19 | 4.58% | 13.48% | 7.17% | 8.45% | 6.55% | 8.08% | 5.33% | 3.99% | 3.98% | 3.92% |
| 2026/04/20 | 6.23% | 11.7% | 6.37% | 6.02% | 6.44% | 9.63% | 5.39% | 4.61% | 4.62% | 4.34% |
| 2026/04/21 | 8.5% | 12.08% | 6.68% | 6.67% | 5.07% | 9.95% | 5.46% | 3.67% | 5.35% | 3.74% |
| 2026/04/22 | 10.56% | 12.18% | 5.81% | 6.99% | 5.64% | 9.09% | 5.14% | 3.98% | 4.81% | 3.06% |
| 2026/04/23 | 7.57% | 11.94% | 6.69% | 7.5% | 4.67% | 10.57% | 5.55% | 5% | 5.01% | 3.42% |
| 2026/04/24 | 8.16% | 11.35% | 6.87% | 8.4% | 5.45% | 7.82% | 5.73% | 5.05% | 5.29% | 3.69% |
| 2026/04/25 | 6.62% | 13.5% | 8.27% | 7.37% | 5.74% | 6.91% | 5.32% | 4.53% | 4.87% | 3.52% |
| 2026/04/26 | 8.04% | 12.89% | 6.71% | 5.95% | 4.93% | 8.06% | 5.61% | 4.15% | 5.03% | 3.79% |
| 2026/04/27 | 5.23% | 10.42% | 7.35% | 5.82% | 5.8% | 8.37% | 5.62% | 6.66% | 5.81% | 3.9% |
| 2026/04/28 | 4.17% | 12.34% | 11.17% | 7.46% | 6.06% | 6.62% | 6.73% | 6.09% | 4.62% | 4.5% |
| 2026/04/29 | 6.96% | 11.5% | 9.97% | 7.45% | 6.21% | 9.33% | 5.42% | 5.18% | 5.26% | 3.49% |
| 2026/04/30 | 11.24% | 10.57% | 7.73% | 7.42% | 7.26% | 6.59% | 5.35% | 5.34% | 4.65% | 3.39% |
- backmarket.co.uk
- o2.co.uk
- vodafone.co.uk
- three.co.uk
- sky.com
- carphonewarehouse.com
- ee.co.uk
- samsung.com
- mobiles.co.uk
- uswitch.com
Copyright © Adthena. All rights reserved.
April saw dynamic shifts in PPC spend share. O2 led consistently, peaking mid-month. Backmarket and Vodafone showed fluctuations, with Backmarket ending strong. Carphone Warehouse surged mid-month, while Samsung and Uswitch remained steady.
Competitor Count for UK Telecommunications Mobile Phone & Smart Phones
Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month.
| Date | Competitor Count |
|---|---|
| 2026/04/01 | 296 |
| 2026/04/02 | 308 |
| 2026/04/03 | 312 |
| 2026/04/04 | 305 |
| 2026/04/05 | 331 |
| 2026/04/06 | 323 |
| 2026/04/07 | 315 |
| 2026/04/08 | 314 |
| 2026/04/09 | 322 |
| 2026/04/10 | 314 |
| 2026/04/11 | 307 |
| 2026/04/12 | 310 |
| 2026/04/13 | 305 |
| 2026/04/14 | 303 |
| 2026/04/15 | 304 |
| 2026/04/16 | 302 |
| 2026/04/17 | 298 |
| 2026/04/18 | 294 |
| 2026/04/19 | 298 |
| 2026/04/20 | 304 |
| 2026/04/21 | 293 |
| 2026/04/22 | 305 |
| 2026/04/23 | 301 |
| 2026/04/24 | 307 |
| 2026/04/25 | 301 |
| 2026/04/26 | 295 |
| 2026/04/27 | 302 |
| 2026/04/28 | 298 |
| 2026/04/29 | 310 |
| 2026/04/30 | 304 |
Copyright © Adthena. All rights reserved.
April saw a dynamic shift in advertisers, starting at 296 and peaking at 331. The month concluded with 304, reflecting a vibrant competitive landscape.
