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UK Telecommunications Internet of Things - PPC Market Share Analysis April 2025

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the UK Internet of Things category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Market Exposure

Share of Clicks for top 10 UK Telecommunications Internet of Things brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

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Share of Clicks - Last month
Domain Share of clicks
starlink.com 18.42
nordvpn.com 16.99
nordlayer.com 5.25
ebay.co.uk 5.13
cablemonkey.co.uk 4.35
vpnpro.com 4.18
uswitch.com 3.77
azarlive.com 3.07
livuapp.com 2.45
three.co.uk 1.93
others 34.46

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Starlink leads with 18.42% click share, followed by NordVPN at 16.99%. Others collectively hold 34.46%, showcasing diverse competition.

Market Exposure

Share of Spend for the top 10 UK Telecommunications Internet of Things brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

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Share of Spend - Last Month
Date nordvpn.com vpnpro.com nordlayer.com uswitch.com ionos.co.uk ebay.co.uk cablemonkey.co.uk virginmediao2business.co.uk forbes.com globalgig.com
2025/04/01 35.02% 26.12% 7.99% 0.71% 1.84% 1.07% 0.5% 2.94% 5.54% 0%
2025/04/02 39.8% 7.9% 8.18% 1.11% 1.33% 2.51% 1.25% 0.83% 3.7% 0%
2025/04/03 40.56% 4.77% 12.31% 1.21% 1.68% 1.63% 0.84% 0.58% 15.91% 0.08%
2025/04/04 35.17% 4.43% 8.86% 0.32% 2.1% 0.96% 0.61% 3.61% 12.46% 8.36%
2025/04/05 36.67% 4.32% 1.35% 1.8% 3.34% 2.55% 1.42% 5.27% 13.2% 0.01%
2025/04/06 38.05% 3.92% 9.65% 0.93% 2.1% 1.19% 1.18% 3.29% 18.49% 2.88%
2025/04/07 28.37% 25.51% 16.55% 0.37% 2.03% 1.43% 0.75% 0.43% 1.98% 0.01%
2025/04/08 31.06% 7.2% 11.33% 0.34% 2.27% 0.96% 0.43% 0.6% 12.76% 6.07%
2025/04/09 39.83% 10.17% 16.8% 0.62% 1.69% 1.09% 0.88% 0.47% 6.48% 0.01%
2025/04/10 37.58% 2.97% 15.8% 0.92% 2.68% 1.21% 1.08% 0.44% 6.92% 3.4%
2025/04/11 22.75% 4.94% 10.77% 1.23% 2.67% 1.09% 0.98% 0.59% 14.51% 6.17%
2025/04/12 34.56% 22.58% 14.46% 0.35% 2.3% 0.95% 1.48% 0.79% 0.81% 0.15%
2025/04/13 27.5% 15.72% 8.31% 1.71% 3.19% 1.3% 1.53% 0.52% 6.7% 8.11%
2025/04/14 26.27% 15.79% 0.01% 0.76% 3.97% 1.95% 2.94% 0.77% 9.77% 0.03%
2025/04/15 30.72% 20.73% 19.87% 0.47% 2.08% 1.1% 1.07% 0.19% 0.22% 0.02%
2025/04/16 33.97% 8.6% 0.66% 3.78% 1.86% 1.61% 1.26% 5.24% 0.33% 0.02%
2025/04/17 40.24% 7.66% 26.05% 0.66% 1.11% 0.66% 0.48% 2.12% 0.05% 0.01%
2025/04/18 29.05% 15.79% 20.14% 0.26% 0.35% 0.96% 0.69% 2.76% 0% 4.71%
2025/04/19 32.17% 10.77% 24.22% 3.04% 2.19% 1.09% 0.89% 0.7% 0% 0.09%
2025/04/20 25.64% 3.23% 33.34% 0.97% 2.6% 1.95% 1.65% 0.55% 0% 4.01%
2025/04/21 22.05% 7.72% 2.09% 1.2% 3.4% 3.17% 4.73% 0.96% 0% 0.15%
2025/04/22 41% 8.87% 12.26% 0.93% 2.45% 1.56% 1.1% 0.56% 0.08% 0.01%
2025/04/23 38.19% 20.67% 15.07% 0.48% 2.33% 0.91% 0.98% 0.3% 0.1% 0.01%
2025/04/24 36.8% 11.41% 13.03% 1.54% 1.2% 1.11% 0.91% 0.24% 3.83% 0.01%
2025/04/25 31.87% 4.86% 14.33% 21.7% 1.84% 0.86% 1.62% 2.01% 0.1% 0.01%
2025/04/26 29.44% 8.5% 23.85% 3.18% 3.16% 0.88% 1.21% 2.06% 0.23% 4.76%
2025/04/27 23.71% 10.74% 18.93% 10.02% 2.91% 1.83% 1.96% 0.63% 0.3% 0.09%
2025/04/28 33.07% 4.95% 20.08% 1.96% 1.39% 1.43% 1.94% 0.5% 0.04% 8.04%
2025/04/29 29.96% 12.84% 15.15% 1.92% 3.98% 0.86% 0.81% 0.54% 0.12% 3.79%
2025/04/30 30.98% 21.3% 13.22% 5.18% 1.92% 0.99% 0.86% 0.27% 0.09% 0.01%

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April saw dynamic shifts in PPC spend share. NordVPN led with fluctuating peaks, while VPNPro and NordLayer showed sporadic spikes. Uswitch surged late month, and Globalgig had intermittent bursts. The month ended with diverse trends.

Market Exposure

Competitor Count for UK Telecommunications Internet of Things

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

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Competitor Count - Last month
Date Competitor Count
2025/04/01 232
2025/04/02 226
2025/04/03 224
2025/04/04 241
2025/04/05 236
2025/04/06 241
2025/04/07 233
2025/04/08 249
2025/04/09 246
2025/04/10 248
2025/04/11 242
2025/04/12 234
2025/04/13 238
2025/04/14 234
2025/04/15 246
2025/04/16 235
2025/04/17 251
2025/04/18 245
2025/04/19 252
2025/04/20 244
2025/04/21 246
2025/04/22 251
2025/04/23 256
2025/04/24 243
2025/04/25 243
2025/04/26 233
2025/04/27 237
2025/04/28 240
2025/04/29 232
2025/04/30 240

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April saw fluctuating advertiser numbers, peaking at 256 on April 23. The month concluded with 240 advertisers, indicating a stable finish.

Campaign Efficiency

Market Loss & Market Gains for UK Telecommunications Internet of Things

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

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Market Loss & Market Gains - Last month
Name Market Trend
uswitch.com 3.92%
nordlayer.com 2.54%
solarwinds.com 1.17%
livuapp.com 0.88%
gomeet.today 0.76%
1v1chat.me -0.92%
bt.com -0.96%
nordvpn.com -1.07%
starlink.com -1.3%
forbes.com -3.23%

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Uswitch.com surged with a 3.92% click share increase, while forbes.com dropped by 3.23%. Nordlayer.com rose 2.54%, contrasting starlink.com’s 1.3% decline.

Campaign Efficiency

UK Telecommunications Internet of Things Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

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Date nordvpn.com uswitch.com vpnpro.com nordlayer.com ebay.co.uk three.co.uk livuapp.com cablemonkey.co.uk starlink.com forbes.com
2025/04/01 17.04% 1.36% 13.84% 6.09% 5.45% 2.75% 2.55% 2.02% 5.11% 4.13%
2025/04/02 13.82% 1.24% 4.2% 4.26% 10.46% 2.41% 3.96% 3.42% 5.09% 1.9%
2025/04/03 17.26% 1.95% 3.5% 6.73% 9.13% 2.26% 1.61% 2.76% 3.21% 8.06%
2025/04/04 16.67% 0.3% 1.97% 6.49% 5.99% 2.46% 2.14% 2.11% 1.08% 7.39%
2025/04/05 15.05% 2.25% 2.78% 0.36% 11.2% 1.87% 3.05% 3.76% 3.56% 5.12%
2025/04/06 18.68% 1.35% 1.95% 5.74% 7.59% 1.53% 1.35% 4.31% 4.41% 9.53%
2025/04/07 16.16% 0.28% 12.79% 11.64% 8.7% 2.26% 2.75% 3.1% 2.62% 1.08%
2025/04/08 15.57% 0.25% 6.12% 5.94% 5.94% 1.89% 2.07% 1.77% 5.23% 7.69%
2025/04/09 17.03% 0.51% 5.14% 9.21% 6.42% 1.39% 2.54% 3.14% 5.07% 3.53%
2025/04/10 16.49% 1.41% 1.55% 9.36% 6% 1.86% 3.08% 3.28% 6.26% 3.43%
2025/04/11 10.11% 1.78% 2.54% 7.18% 6.12% 1.94% 1.45% 3.25% 2.49% 7.47%
2025/04/12 18.63% 0.3% 12.29% 10.15% 6.27% 1.74% 1.44% 6.13% 3.77% 1.76%
2025/04/13 13.26% 3.09% 7.41% 5.61% 7.17% 1.83% 1.66% 4.88% 4.26% 4.22%
2025/04/14 11.55% 0.44% 6.07% 0.01% 8.09% 4.67% 3% 7.7% 4.69% 5.49%
2025/04/15 13.84% 0.82% 11.21% 13.93% 6.47% 1.93% 2.58% 3.73% 2.81% 0.21%
2025/04/16 12.13% 6.4% 3.06% 0.16% 7.4% 2.23% 2.13% 3.47% 4.09% 0.61%
2025/04/17 24.65% 0.99% 5% 20.25% 5.06% 1.34% 1.99% 2.16% 0.35% 0.05%
2025/04/18 14.33% 0.26% 8.81% 12.59% 5.72% 1.72% 2.53% 2.65% 6.07% 0%
2025/04/19 15.99% 3.27% 5.63% 13.33% 5.92% 1.69% 3.47% 3.6% 4.54% 0%
2025/04/20 10.18% 1.35% 1.75% 15.14% 10.73% 2.11% 3.1% 5.13% 4.96% 0%
2025/04/21 6.72% 0.43% 2.52% 0.34% 10.29% 1.97% 4.63% 9.02% 12.27% 0%
2025/04/22 16.45% 1.27% 5.67% 6.33% 7.92% 2.65% 2.46% 3.48% 4.59% 0.07%
2025/04/23 19.39% 0.78% 11.75% 8.82% 6.44% 2.33% 4.28% 3.83% 0.61% 0.29%
2025/04/24 16.43% 2.33% 5.23% 7.73% 7.69% 4.49% 3.31% 2.93% 0.29% 2.13%
2025/04/25 11.89% 25.4% 2.28% 7.8% 3.9% 1.87% 2.5% 4.77% 8.44% 0.09%
2025/04/26 14.38% 6.26% 4.43% 13.04% 5.41% 5.77% 2.79% 4.08% 3.89% 0.44%
2025/04/27 9.41% 15.76% 4.49% 8.46% 8.33% 2.37% 2.41% 4.95% 2.41% 0.41%
2025/04/28 13.92% 1.59% 3.08% 10.62% 8.8% 3.67% 3.29% 6.19% 0.3% 0.03%
2025/04/29 13.94% 3.61% 6.63% 9.07% 4.68% 3.82% 4.29% 3.15% 3.5% 0.43%
2025/04/30 13.15% 11.22% 10.24% 7.76% 5.35% 3.81% 3.62% 2.74% 0.4% 0.1%

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April saw NordVPN’s impression share fluctuate, peaking at 24.65% on the 17th. Uswitch spiked to 25.40% on the 25th. By month’s end, NordVPN led, while Uswitch and VPNPro showed notable gains.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for UK Telecommunications Internet of Things

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

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  1. 1
    Private Connectivity Worldwide https://www.globalgig.com

    Global Networking Made Easy — Get Secure, High-Performance Private Networking Solutions Tailored To Keep Your Data Safe.

  2. 2
    Network VPN https://www.nordlayer.com › business › security

    Try Cloud VPN—No Hardware — Toggle-ready platform to connect, protect, detect & respond. No hardware, easy to deploy.

  3. 3
    Virtual Private Network | Get a VPN & Threat Protection https://www.nordvpn.com

    Experience a Trusted Virtual Private Network With NordVPN. Protect Your Online Activities.

  4. 4
    Starlink https://www.starlink.com

    High-Speed Internet — World’s most advanced satellite technology delivering high-speed, low-latency internet. Easy to...

  5. 5
    Check My Broadband Speed https://www.uswitch.com › broadband › speedtest

    Free Broadband Test Tool — Compare your speed to the rest of your area. See if you can switch to a faster provider. Get accurate and immediate results by following simple steps to...

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In the competitive landscape of Google PPC, Globalgig, NordLayer, NordVPN, Starlink, and Uswitch stand out. Their ads emphasize secure, high-performance networking, easy deployment, and advanced satellite technology. Uswitch offers a unique speed comparison tool, while NordLayer and NordVPN focus on seamless VPN solutions.

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See this data specific to your brand performance

The data on this page is just a sample of the billions of data points we hold at Adthena. The insights generated by Ask Arlo, leverage real-time GenAI to answer questions about your search data.

Our search consultants can introduce you to Whole Market View data that is specific to your organization, based on the size of the relevant search term and competitor universe, and the locations that you need monitoring.