Why is the UK Telecommunications Internet of Things July 2026 Report useful and how should I use it?

Why is the UK Telecommunications Internet of Things July 2026 Report useful? Imagine being able to instantly see your competitors Market Share, Share of Spend and their top performing ad copy so you can effectively benchmark your own performance. Adthena’s PPC Market Share reports provide an instant view of performance insights across hundreds of sub-industries – so you can do just that. How to use the UK Telecommunications Internet of Things July 2026 Report Think of these reports as a cheat sheet for your industry’s search landscape. Check out this short article for a breakdown of each report and how they can benefit your strategy.

How often is the data updated?

Data within the UK Telecommunications Internet of Things July 2026 Report is aggregated every month, highlighting the most significant changes from the previous period.

How does Adthena collect this data?

We use observed data from Google’s search results pages. With 20 million Google SERPs indexed per day. Adthena forms a global index of publicly available searches on Google. On top of observed data, our data science models and patented technology expand on the insights through estimated metrics like market share, share of spend, and more. We have 12 years of historical data across industries and our custom-built AI models learn from continuously updated data every day.

How accurate is the UK Telecommunications Internet of Things July 2026 Report?

The UK Telecommunications Internet of Things July 2026 Report is powered by Adthena’s Whole Market View, which is the patented technology that drives value for our 300 enterprise customers. Our unique approach to search intelligence ingests Google’s Keyword Planner into its learning models, providing a more accurate and up-to-date view of keyword data compared to traditional panel data methods. With daily data collection and updates, Adthena offers a closer-to-real-time view of the Google Ads auction, enabling timely insights and adjustments. Adthena focuses specifically on Google Ads, providing a deep dive into the channel and offering detailed insights into its workings. By processing 10 TB of new data daily and employing AI and machine learning models to analyze millions of Google Ads searches per second, Adthena provides a comprehensive and in-depth view of the competitive landscape. Learn more about our data. Learn more about our data accuracy

Does this include mobile, desktop and Google Shopping data?

Yes. The UK Telecommunications Internet of Things July 2026 Report aggregates data from across both device types and Google Shopping.

Who is this UK Telecommunications Internet of Things July 2026 Report for?

The UK Telecommunications Internet of Things July 2026 Report is for enterprise brands and agencies who want quick and high-level, historical benchmarks that are easily digestible and reveal insights, trends and market winners relevant to their own industry.

Ask Arlo leverages real-time GenAI to answer customers’ questions about their own search data and receive instant, tailored responses and reports directly within the Adthena platform. With millions of Google SERPs indexed every day, Arlo never misses a trick and makes sure you’re always up to date. Learn more about Ask Arlo.

UK Telecommunications Internet of Things - PPC Market Share Analysis July 2026

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the UK Internet of Things category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Google AI Overview visibility for Telecommunications Internet of Things UK

See how often AIOs appear and how search intent is distributed across buying signals.

See more data

AIO Frequency

How often a Google AI overview appears on search terms relevant to this category.

Frequency	Percentage
Frequency	41.0744347406
	58.9255652594

41%

Complex Query Frequency

A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.

Frequency	Percentage
Frequency	30
	70

30%

Search Intent Distribution

Breakdown of search queries by their underlying goal.

Intent	Distribution
Investigational	4%
Transactional	4%
Navigational	16%
Seasonal	0%
Local	0%
Problem Solving	5%

Market Exposure

Share of Clicks for top 10 UK Telecommunications Internet of Things brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

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Share of Clicks - Last month

Share of Clicks - Last month
Domain	Share of clicks
starlink.com	33.76
uswitch.com	8.98
nordvpn.com	8.46
vodafone.co.uk	4.93
ebay.co.uk	4.32
proton.me	3.15
ee.co.uk	2.81
esendex.co.uk	2.68
bt.com	2.41
cablemonkey.co.uk	2.18
others	26.32

starlink.com - 33.76%
uswitch.com - 8.98%
nordvpn.com - 8.46%
vodafone.co.uk - 4.93%
ebay.co.uk - 4.32%
proton.me - 3.15%
ee.co.uk - 2.81%
esendex.co.uk - 2.68%
bt.com - 2.41%
cablemonkey.co.uk - 2.18%
others - 26.32%

Starlink.com leads with 33.76% click share, followed by Uswitch.com at 8.98%. Others collectively hold 26.32%, showcasing diverse competition.

Market Exposure

Share of Spend for the top 10 UK Telecommunications Internet of Things brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month.

See more data

Share of Spend - Last Month

Share of Spend - Last Month
Date	forbes.com	starlink.com	nordvpn.com	proton.me	uswitch.com	vodafone.co.uk	telstrainternational.com	ee.co.uk	esendex.co.uk	versa-networks.com
2026/07/01	1.64%	4.55%	28.41%	3.84%	19.22%	0.71%	0.09%	0.87%	0%	6.54%
2026/07/02	0.89%	4.4%	24.17%	3.08%	11.19%	13.32%	3.82%	1.12%	0%	12.69%
2026/07/03	5.18%	2.98%	18.77%	2.71%	13.54%	18.05%	0.04%	0.89%	10.35%	0%
2026/07/04	8.24%	4.86%	16.86%	2.68%	14.83%	1.07%	6.09%	1.83%	0%	3.2%
2026/07/05	0.5%	3.56%	25.54%	2.62%	7.22%	2.88%	0.1%	2.21%	21.74%	2.9%
2026/07/06	8.68%	1.53%	25.91%	1.78%	14.17%	2.92%	0.08%	10.65%	0%	12.92%
2026/07/07	10.28%	1.82%	27.88%	2.11%	14.96%	8.94%	3.6%	0.46%	8.5%	4.64%
2026/07/08	2.84%	2.97%	22.35%	2.31%	14.52%	7.56%	5.39%	0.69%	0%	11.12%
2026/07/09	2.26%	6.09%	24.09%	4.23%	4.28%	0.33%	8.49%	2.64%	19.91%	0%
2026/07/10	0.47%	3.73%	22.07%	2.99%	3.49%	0.17%	16.35%	0.79%	0%	17.07%
2026/07/11	7.62%	4.17%	32.21%	3.02%	14.49%	0.43%	11.63%	0.98%	0%	5.94%
2026/07/12	5.25%	2.01%	34.51%	1.93%	2.46%	6.5%	3.73%	8.22%	0%	16.82%
2026/07/13	9.04%	3.5%	20.76%	2.36%	14.29%	1.22%	20.27%	0.86%	0%	4.41%
2026/07/14	6.47%	3.54%	25.29%	3.88%	8.06%	1.49%	0.34%	1.53%	15.34%	9.11%
2026/07/15	5.15%	3.5%	10.32%	2.18%	13.21%	0.62%	0.21%	11.27%	11.98%	7.84%
2026/07/16	4.41%	3.76%	28.72%	2.13%	15.7%	2.49%	0.07%	0.32%	13.34%	8.73%
2026/07/17	0.96%	4.33%	31.52%	2.11%	15.44%	0.18%	8.1%	0.29%	0%	20.93%
2026/07/18	0.38%	2.71%	47.14%	2.66%	10.64%	0.58%	0.05%	0.14%	0%	10.37%
2026/07/19	0.12%	3.04%	36.02%	2.42%	6.98%	0.17%	6.35%	0.5%	0%	29.11%
2026/07/20	1.49%	6.57%	12.76%	4.65%	4.9%	0.51%	16.97%	2.95%	0%	21.72%
2026/07/21	6.49%	3.53%	25.26%	3.89%	8.05%	1.49%	0.34%	1.53%	15.32%	9.1%
2026/07/22	1.89%	5.29%	54.8%	3.67%	8.08%	0.3%	0.16%	2.55%	0%	0%
2026/07/23	6.54%	3.81%	22.64%	2.55%	2.8%	7.18%	5.18%	0.7%	12.2%	6.66%
2026/07/24	4.38%	2.93%	30.09%	2.16%	11.89%	2.94%	0.28%	7.57%	12.21%	0%
2026/07/25	1.49%	5.13%	44.04%	3.74%	4.42%	0.47%	8.37%	0.68%	0%	4.4%
2026/07/26	3.89%	3.5%	32.86%	2.76%	3.84%	0.72%	12.88%	0.75%	0%	12.68%
2026/07/27	9.39%	2.87%	18%	3.03%	8.19%	0.87%	18.21%	8.03%	0%	7.08%
2026/07/28	10.03%	3.49%	38.31%	2.4%	3.15%	4.71%	10%	0.4%	0%	5.34%
2026/07/29	21.89%	4.68%	28.77%	3.44%	4.64%	2.75%	0.89%	0.06%	0%	13.5%
2026/07/30	42.19%	3.06%	27.92%	2.42%	0.84%	0.17%	0.06%	0.05%	0%	6.85%
2026/07/31	23.15%	17.74%	8.39%	5.08%	2.05%	0.4%	0.18%	0.06%	0%	0%

forbes.com
starlink.com
nordvpn.com
proton.me
uswitch.com
vodafone.co.uk
telstrainternational.com
ee.co.uk
esendex.co.uk
versa-networks.com

In July 2026, NordVPN dominated with a peak spend share of 54.80% on the 22nd. Forbes.com surged late, reaching 42.19% on the 30th. Starlink and Esendex maintained steady mid-range shares, while Telstra International fluctuated significantly.

Market Exposure

Competitor Count for UK Telecommunications Internet of Things

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month.

See more data

Competitor Count - Last month

Competitor Count - Last month
Date	Competitor Count
2026/07/01	152
2026/07/02	165
2026/07/03	170
2026/07/04	172
2026/07/05	169
2026/07/06	178
2026/07/07	177
2026/07/08	177
2026/07/09	177
2026/07/10	171
2026/07/11	157
2026/07/12	166
2026/07/13	167
2026/07/14	167
2026/07/15	154
2026/07/16	154
2026/07/17	148
2026/07/18	141
2026/07/19	144
2026/07/20	145
2026/07/21	167
2026/07/22	174
2026/07/23	178
2026/07/24	177
2026/07/25	179
2026/07/26	176
2026/07/27	171
2026/07/28	184
2026/07/29	151
2026/07/30	145
2026/07/31	140

July began with 152 advertisers, peaking at 184 on the 28th. A decline followed, ending the month at 140.

Campaign Efficiency

Market Loss & Market Gains for UK Telecommunications Internet of Things

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

See more data

Market Loss & Market Gains - Last month

Market Loss & Market Gains - Last month
Name	Market Trend
starlink.com	6.02%
bt.com	3.96%
nordvpn.com	1.44%
forbes.com	1.06%
google.com	0.53%
vpnpro.com	-0.61%
ee.co.uk	-1.77%
esendex.co.uk	-1.87%
vodafone.co.uk	-2.16%
uswitch.com	-5.98%

Starlink.com soared with a 6.02% click share increase, while uswitch.com plummeted by 5.98%. BT.com and nordvpn.com also gained, contrasting declines from vodafone.co.uk and esendex.co.uk.

Campaign Efficiency

UK Telecommunications Internet of Things Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

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Date	vodafone.co.uk	starlink.com	ebay.co.uk	forbes.com	nordvpn.com	proton.me	cablemonkey.co.uk	uswitch.com	ee.co.uk	esendex.co.uk
2026/07/01	2.81%	9.81%	2.73%	0.79%	12.23%	4.73%	2.33%	21.6%	4.33%	0%
2026/07/02	21.35%	10.65%	1.09%	0.53%	9.39%	3.44%	1.62%	17.26%	4.22%	0%
2026/07/03	31.21%	4.52%	6.35%	1.46%	5.07%	2.31%	0.75%	11.36%	1.74%	6.88%
2026/07/04	2.17%	9.93%	12.79%	2.16%	6.77%	2.75%	4.24%	17.68%	3.46%	0%
2026/07/05	6.29%	7.61%	9.15%	0.29%	9.1%	2.83%	2.38%	10.99%	4.77%	19.04%
2026/07/06	8.34%	3.8%	6.13%	2.69%	10.26%	2.42%	2.38%	22.3%	11.79%	0%
2026/07/07	18.94%	3.69%	3.26%	3.2%	9.52%	2.51%	1.37%	26.77%	1.07%	7.82%
2026/07/08	15.96%	6.24%	7.6%	1.61%	8.37%	2.66%	2.65%	21.49%	2.64%	0%
2026/07/09	0.66%	12.56%	12.45%	1.05%	8.09%	4.7%	2.71%	3.38%	3.42%	16.9%
2026/07/10	0.55%	8.48%	8.87%	0.26%	8.69%	4.86%	1.18%	4.41%	4.34%	0%
2026/07/11	1.38%	9.2%	6.43%	2.29%	11.92%	3.94%	2.5%	24.13%	3.73%	0%
2026/07/12	16.87%	5%	6.04%	2.03%	15.2%	2.91%	5.09%	3.63%	7.73%	0%
2026/07/13	3.65%	8.16%	6.28%	2.65%	8.03%	2.84%	3.8%	19.88%	4.2%	0%
2026/07/14	2.64%	6.26%	10.27%	2.03%	7.93%	4.25%	2.7%	9.35%	7.2%	12.79%
2026/07/15	1.26%	7.44%	6.83%	1.93%	4.45%	2.86%	1.79%	19.64%	10.15%	11.79%
2026/07/16	6.15%	8.59%	2.19%	1.42%	10.49%	2.81%	1.46%	23.66%	0.97%	13.16%
2026/07/17	0.42%	10.53%	4.78%	0.7%	13.25%	3.32%	0.95%	28.85%	0.51%	0%
2026/07/18	2.52%	6.9%	5.05%	0.21%	18.26%	4.19%	2.69%	18.48%	0.58%	0%
2026/07/19	0.54%	10.43%	5.88%	0.13%	20.11%	4.96%	2.32%	13.09%	3.82%	0%
2026/07/20	1.1%	17.47%	1.63%	1.36%	10.05%	6.77%	2.33%	8.95%	4.51%	0%
2026/07/21	2.64%	6.26%	10.27%	2.03%	7.93%	4.25%	2.7%	9.35%	7.2%	12.79%
2026/07/22	0.61%	12.83%	10.11%	1.03%	17.57%	4.54%	2.46%	13.76%	6.32%	0%
2026/07/23	14.44%	9.68%	6.52%	1.76%	8.3%	3.18%	1.91%	3.17%	1.32%	10.93%
2026/07/24	5.85%	5.75%	6.4%	1.27%	9.9%	2.78%	1.6%	14.46%	6.29%	10.89%
2026/07/25	1.76%	9.95%	8.74%	0.97%	17.05%	4.81%	5.25%	6.1%	3.16%	0%
2026/07/26	2.45%	8.81%	8.5%	1.57%	16.08%	4.86%	2.32%	5.66%	2.86%	0%
2026/07/27	1.91%	6.88%	4.22%	4.1%	8.94%	4.19%	3.3%	13.89%	7.92%	0%
2026/07/28	11.62%	9.5%	4.65%	3.9%	16.65%	3.65%	2.58%	4.97%	2.17%	0%
2026/07/29	7.7%	12.51%	6.35%	8.21%	13.6%	5.3%	3.08%	9.83%	0.08%	0%
2026/07/30	0.31%	10.53%	8.71%	17.77%	16.77%	4.28%	2.74%	1.34%	0.02%	0%
2026/07/31	28.71%	24.28%	12.6%	2.61%	2.39%	2.29%	0.9%	0.66%	0.01%	0%

vodafone.co.uk
starlink.com
ebay.co.uk
forbes.com
nordvpn.com
proton.me
cablemonkey.co.uk
uswitch.com
ee.co.uk
esendex.co.uk

In July 2026, Vodafone’s impression share fluctuated, peaking at 31.21% on the 3rd and ending strong at 28.71% on the 31st. Starlink maintained a steady presence, closing at 24.28%. Uswitch saw a significant drop, starting at 21.6% and finishing at 0.66%.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for UK Telecommunications Internet of Things

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

See more data

Google Text Ad Copy Insights & Creative Trends for UK Telecommunications Internet of Things - Last month

1
No Upfront Cost - EE's New Wi-Fi 7 Router - Get Your EE Smart Wifi https://www.ee.co.uk › broadband › deals
You need broadband that can handle anything. EE Full Fibre can. Broadband that can handle anything. Check out our latest full fibre and broadband deals. Superfast Fibre. New Wifi 7 Router.
2
Starlink | High-Speed Internet | Unlimited Data Available https://www.starlink.com
World’s most advanced satellite technology delivering high-speed, low-latency internet. Get fast, reliable home internet seamless streaming, working from home, gaming, and more. Switch to Starlink.
3
Check My Broadband Speed https://www.uswitch.com
Check Your Internet Speed Now — Run a free broadband speed test to check your internet speed in seconds! Get accurate and immediate results by following simple steps to check your speed. Speeds of up to 1000 Mbps.
4
Check your internet speed - Internet speed test https://www.vodafone.co.uk
Are you getting the most out of your broadband? Check your internet speed and see if you can save with Vodafone Broadband today. Intelligent WiFi. Unlimited Usage. Award-winning App.
5
Broadband Speed Test: Free Internet Speed Checker - Which? https://www.which.co.uk
Reviews, Investigations And Features By Our Award-Winning Writers. Join Which? Today. Check Out Our Reviews To Find The Best Recommendations And Our Insider Know How.

In the competitive landscape of broadband advertising, EE.co.uk stands out with its promise of no upfront costs and the latest Wi-Fi 7 router, emphasizing superfast fibre. Starlink.com highlights its advanced satellite technology for high-speed, low-latency internet, ideal for seamless streaming and gaming. Uswitch.com and Vodafone.co.uk focus on empowering users with speed tests, while Which.co.uk offers trusted reviews and insights for informed decisions.

Frequently Asked Questions

Why is the UK Telecommunications Internet of Things July 2026 Report useful and how should I use it?

Why is the UK Telecommunications Internet of Things July 2026 Report useful?

Imagine being able to instantly see your competitors Market Share, Share of Spend and their top performing ad copy so you can effectively benchmark your own performance.

Adthena’s PPC Market Share reports provide an instant view of performance insights across hundreds of sub-industries – so you can do just that.

How to use the UK Telecommunications Internet of Things July 2026 Report
Think of these reports as a cheat sheet for your industry’s search landscape. Check out this short article for a breakdown of each report and how they can benefit your strategy.
How often is the data updated?

Data within the UK Telecommunications Internet of Things July 2026 Report is aggregated every month, highlighting the most significant changes from the previous period.
How does Adthena collect this data?

We use observed data from Google’s search results pages. With 20 million Google SERPs indexed per day. Adthena forms a global index of publicly available searches on Google.

On top of observed data, our data science models and patented technology expand on the insights through estimated metrics like market share, share of spend, and more.

We have 12 years of historical data across industries and our custom-built AI models learn from continuously updated data every day.
How accurate is the UK Telecommunications Internet of Things July 2026 Report?

The UK Telecommunications Internet of Things July 2026 Report is powered by Adthena’s Whole Market View, which is the patented technology that drives value for our 300 enterprise customers.

Our unique approach to search intelligence ingests Google’s Keyword Planner into its learning models, providing a more accurate and up-to-date view of keyword data compared to traditional panel data methods.

With daily data collection and updates, Adthena offers a closer-to-real-time view of the Google Ads auction, enabling timely insights and adjustments.

Adthena focuses specifically on Google Ads, providing a deep dive into the channel and offering detailed insights into its workings. By processing 10 TB of new data daily and employing AI and machine learning models to analyze millions of Google Ads searches per second, Adthena provides a comprehensive and in-depth view of the competitive landscape.

Learn more about our data.

Learn more about our data accuracy
Does this include mobile, desktop and Google Shopping data?

Yes. The UK Telecommunications Internet of Things July 2026 Report aggregates data from across both device types and Google Shopping.
Who is this UK Telecommunications Internet of Things July 2026 Report for?

The UK Telecommunications Internet of Things July 2026 Report is for enterprise brands and agencies who want quick and high-level, historical benchmarks that are easily digestible and reveal insights, trends and market winners relevant to their own industry.
Can I get a custom report for my brand?

Our search consultants can introduce you to data that is specific to your organization, based on the size of the relevant search term and competitor universe, and the geographies that need monitoring.

Complete the form below to get started.
What is Ask Arlo?

Ask Arlo leverages real-time GenAI to answer customers’ questions about their own search data and receive instant, tailored responses and reports directly within the Adthena platform.

With millions of Google SERPs indexed every day, Arlo never misses a trick and makes sure you’re always up to date.

Learn more about Ask Arlo.

Customer Success Stories

Vodafone case study: Driving click share and sales with strategic insights from Adthena

Vodafone used Adthena data to optimize results from the launch of the Samsung S22 product. Combining Adthena’s Strategic Insights with Google Smart Bidding, Vodafone was able to maintain a flexible strategy that leveraged both manual and automated bidding. Leveraging Adthena’s Search Term Opportunities report also allowed Vodafone to implement 27 keyword terms across their business line, driving an increase in revenue at a positive ROAS.Read case study

VodafoneZiggo case study: Boosting sales by 500% with a winning PPC strategy

VodafoneZiggo was looking to maximize revenue from its paid search campaigns while reducing costs and streamlining workflows. By leveraging Adthena’s data-driven insights and time-saving automation, the team gained full visibility into their ad spend performance and optimized budget allocation.Read case study

Havas Market & Arena Media PPC case study: Brand Protection success with Adthena

Havas Market & Arena Media used Adthena's infringement data to combat rising CPCs from competitive brand bidding, escalating violations to Google and protecting their client’s brand. Read case study

Get the full picture

See this data specific to your brand performance

The data on this page is just a sample of the billions of data points we hold at Adthena. The insights generated by Ask Arlo, leverage real-time GenAI to answer questions about your search data.

Our search consultants can introduce you to Whole Market View data that is specific to your organization, based on the size of the relevant search term and competitor universe, and the locations that you need monitoring.

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AIO Frequency

Complex Query Frequency

Search Intent Distribution

Share of Clicks for top 10 UK Telecommunications Internet of Things brands

Share of Spend for the top 10 UK Telecommunications Internet of Things brands

Competitor Count for UK Telecommunications Internet of Things

Market Loss & Market Gains for UK Telecommunications Internet of Things

UK Telecommunications Internet of Things Share of Impressions

Google Text Ad Copy Insights & Creative Trends for UK Telecommunications Internet of Things

Frequently Asked Questions

Why is the UK Telecommunications Internet of Things July 2026 Report useful and how should I use it?

Why is the UK Telecommunications Internet of Things July 2026 Report useful?

How often is the data updated?

How does Adthena collect this data?

How accurate is the UK Telecommunications Internet of Things July 2026 Report?

Does this include mobile, desktop and Google Shopping data?

Who is this UK Telecommunications Internet of Things July 2026 Report for?

Can I get a custom report for my brand?

What is Ask Arlo?

Customer Success Stories

Vodafone case study: Driving click share and sales with strategic insights from Adthena

VodafoneZiggo case study: Boosting sales by 500% with a winning PPC strategy

Havas Market & Arena Media PPC case study: Brand Protection success with Adthena

Get the full picture

See this data specific to your brand performance

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