UK Telecommunications Internet of Things - PPC Market Share Analysis September 2026

Leveraging Adthena’s Whole Market View, this analysis explores recent trends in Google Ads for the UK Internet of Things category from the last month. Our Data Analyst, Ask Arlo provides commentary on key findings.

Internet of Things – UK

Google AI Overview visibility for Telecommunications Internet of Things UK

See how often AIOs appear and how search intent is distributed across buying signals.

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AIO Frequency

How often a Google AI overview appears on search terms relevant to this category.

Frequency Percentage
Frequency 45.6734035892
54.3265964108
45%

Complex Query Frequency

A complex query is a longer, more detailed search that often contains multiple keywords, specific conditions, or multi-part questions.

Frequency Percentage
Frequency 25
75
25%

Search Intent Distribution

Breakdown of search queries by their underlying goal.

Intent Distribution
Investigational 3%
Transactional 3%
Navigational 16%
Seasonal 0%
Local 0%
Problem Solving 7%

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Market Exposure

Share of Clicks for top 10 UK Telecommunications Internet of Things brands

Here are the Top 10 competitors in the industry by Share of Clicks for the last month.

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Share of Clicks - Last month
Share of Clicks - Last month
Domain Share of clicks
starlink.com 50.87
uswitch.com 8.68
g.network 7.81
vodafone.co.uk 4.95
nordvpn.com 3.19
forbes.com 2.68
cablemonkey.co.uk 2.18
which.co.uk 2.05
proton.me 1.66
google.com 1.47
others 14.46
  • starlink.com - 50.87%
  • uswitch.com - 8.68%
  • g.network - 7.81%
  • vodafone.co.uk - 4.95%
  • nordvpn.com - 3.19%
  • forbes.com - 2.68%
  • cablemonkey.co.uk - 2.18%
  • which.co.uk - 2.05%
  • proton.me - 1.66%
  • google.com - 1.47%
  • others - 14.46%

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Starlink.com dominates with 50.87% click share, followed by others at 14.46%. Uswitch.com and G.network trail with 8.68% and 7.81%, respectively.

Market Exposure

Share of Spend for the top 10 UK Telecommunications Internet of Things brands

Curious about your market position? Here you can see the Top 10 competitors in the industry by Share of Spend for the last month. 

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Share of Spend - Last Month
Share of Spend - Last Month
Date forbes.com starlink.com nordvpn.com uswitch.com g.network vodafone.co.uk which.co.uk youfibre.com akamai.com telstrainternational.com
2026/09/01 0.96% 6.38% 36% 1.61% 0.78% 5.99% 0.63% 0.53% 9.74% 21.8%
2026/09/02 8.47% 5.95% 24.79% 2.96% 11.43% 5.5% 0.64% 0.01% 7.84% 13.63%
2026/09/03 1.15% 5.37% 31.42% 21.69% 6.6% 3.89% 0.17% 1.3% 0% 9.41%
2026/09/04 13.87% 6.71% 21.16% 9.24% 5.29% 15.93% 0.01% 0.41% 0% 5.69%
2026/09/05 1.42% 5.76% 15.19% 12.93% 30.03% 4.87% 0.06% 0.15% 2.94% 7.59%
2026/09/06 11.57% 8.73% 19.62% 20.93% 0.15% 6.38% 0% 0.07% 3.62% 0.03%
2026/09/07 12.46% 3.72% 14.76% 19.17% 1.5% 19.53% 0.08% 0.41% 0% 0.02%
2026/09/08 14.79% 7.11% 22.57% 15.19% 1.06% 1.46% 0.41% 0.53% 0% 4.15%
2026/09/09 11.34% 3.32% 16.14% 12.18% 4.28% 6.83% 0.59% 16.37% 5.5% 0.35%
2026/09/10 14.55% 6.04% 23.88% 13.05% 9.57% 1.01% 0.73% 0.81% 0.97% 0.1%
2026/09/11 9.23% 1.72% 8.4% 4.1% 37.24% 8.63% 9.8% 9.76% 0.45% 0.1%
2026/09/12 6.14% 4.97% 16.36% 8.12% 27.17% 7.01% 8.11% 0.27% 0% 2.72%
2026/09/13 9.47% 5.82% 14.39% 9.38% 19.51% 6.2% 0.56% 0.27% 9.92% 0.25%
2026/09/14 6.29% 5.05% 15.16% 2.3% 29.38% 0.63% 0.41% 0.33% 12.59% 6.4%
2026/09/15 0.74% 9.64% 19.29% 10.51% 13.63% 1.96% 0.21% 0.59% 0% 15.78%
2026/09/16 19.82% 6.12% 10.8% 24.37% 5.17% 1.37% 1.12% 0.15% 5.73% 0.02%
2026/09/17 20.08% 9.79% 16.37% 7.49% 14.27% 1.08% 3.88% 0.26% 0% 0.43%
2026/09/18 6.17% 8.3% 5.57% 30.19% 11.11% 8.6% 0.02% 0.05% 0% 0.04%
2026/09/19 17.82% 10.8% 7.64% 37.27% 4.8% 0.97% 0.07% 0.22% 0% 2.25%
2026/09/20 11.25% 11.31% 13.24% 14.7% 16.84% 10.01% 0.28% 1.23% 0% 2.36%
2026/09/21 22.03% 13.81% 9.8% 7.78% 3.95% 1.34% 0.01% 0.08% 3.89% 5.5%
2026/09/22 13.79% 11.35% 15.57% 6.49% 4.71% 17.46% 5.63% 0.49% 0% 0.51%
2026/09/23 21.15% 11.92% 9.73% 13.8% 4.53% 4.97% 5.31% 0.27% 0% 5.52%
2026/09/24 17.8% 12.73% 12.42% 15.11% 4.83% 9.02% 0.28% 0.48% 0% 2.41%
2026/09/25 8.88% 16.74% 15.66% 8.3% 7.47% 2.64% 0% 0.75% 0% 3.77%
2026/09/26 17.91% 17.29% 1.63% 3.74% 24.73% 5.15% 5.35% 0.78% 0% 5.57%
2026/09/27 17.5% 13.16% 12.22% 18.75% 1.77% 10.65% 5.01% 4.72% 0% 0.01%
2026/09/28 12.82% 17.3% 19.62% 10.33% 11.98% 1.43% 0% 2.71% 0% 0.03%
2026/09/29 25.37% 13.46% 21.56% 1.8% 0.45% 1.1% 1.48% 0.55% 7.74% 0%
2026/09/30 24.89% 14.08% 11.12% 9.29% 7.51% 1.74% 0.54% 0.14% 0% 0%
  • forbes.com
  • starlink.com
  • nordvpn.com
  • uswitch.com
  • g.network
  • vodafone.co.uk
  • which.co.uk
  • youfibre.com
  • akamai.com
  • telstrainternational.com

Copyright © Adthena. All rights reserved.

In September 2026, Forbes.com saw fluctuating ad spend, peaking at 25.37% on the 29th. Starlink.com steadily increased, reaching 17.29% on the 26th. NordVPN.com maintained a strong presence, peaking at 36% on the 1st. Uswitch.com had a notable spike on the 19th at 37.27%. Akamai.com and G.Network showed moderate activity, while Vodafone.co.uk and Which.co.uk had lower spend shares. Telstra International’s activity was sporadic, with a peak on the 1st at 21.8%. The month concluded with diverse spending patterns across domains.

Market Exposure

Competitor Count for UK Telecommunications Internet of Things

Ever wondered how many competitors you’re up against in your industry? Well look no further, here we can see the number of advertisers bidding over the last month. 

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Competitor Count - Last month
Competitor Count - Last month
Date Competitor Count
2026/09/01 153
2026/09/02 163
2026/09/03 154
2026/09/04 151
2026/09/05 157
2026/09/06 158
2026/09/07 167
2026/09/08 172
2026/09/09 165
2026/09/10 157
2026/09/11 162
2026/09/12 158
2026/09/13 149
2026/09/14 140
2026/09/15 144
2026/09/16 148
2026/09/17 144
2026/09/18 147
2026/09/19 136
2026/09/20 140
2026/09/21 152
2026/09/22 144
2026/09/23 134
2026/09/24 142
2026/09/25 135
2026/09/26 122
2026/09/27 116
2026/09/28 119
2026/09/29 117
2026/09/30 120

Copyright © Adthena. All rights reserved.

September began with 153 advertisers, peaking at 172 on the 8th. A decline followed, reaching 120 by month’s end.

Campaign Efficiency

Market Loss & Market Gains for UK Telecommunications Internet of Things

Here we’re looking at the Top 10 biggest industry movers by market share gains and losses for the last 30 days.

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Market Loss & Market Gains - Last month
Market Loss & Market Gains - Last month
Name Market Trend
starlink.com 22.08%
forbes.com 0.25%
vpnpro.com 0.22%
broadbandbuyer.com 0.16%
vpncenter.com 0.16%
vodafone.co.uk -1.47%
uswitch.com -1.69%
youfibre.com -1.75%
nordvpn.com -2.28%
g.network -7.21%

Copyright © Adthena. All rights reserved.

Starlink.com soared with a 22.08% click share increase, while g.network plummeted by 7.21%.

Campaign Efficiency

UK Telecommunications Internet of Things Share of Impressions

Take a look at the Top 10 competitors in the industry by Share of Impressions over the last month.

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Date starlink.com uswitch.com g.network forbes.com cablemonkey.co.uk nordvpn.com vodafone.co.uk three.co.uk which.co.uk youfibre.com
2026/09/01 15.75% 1.93% 0.89% 0.84% 1.23% 17.82% 16.51% 1.15% 4.47% 1.94%
2026/09/02 9.62% 6.88% 21.52% 3.06% 1.52% 9.95% 10.09% 2.25% 1.65% 0.56%
2026/09/03 7.39% 33.94% 9.78% 0.75% 1.38% 10.01% 6.75% 1.49% 0.57% 1.87%
2026/09/04 10.05% 9.98% 9.86% 4.19% 1.6% 7.16% 28.21% 0.77% 0.02% 1%
2026/09/05 8.52% 18.14% 34.66% 0.81% 1.87% 4.88% 6.52% 1.62% 0.19% 1.47%
2026/09/06 15.05% 31.33% 0.28% 3.89% 2.7% 7.46% 9.67% 3.53% 0% 0.04%
2026/09/07 4.91% 20.56% 3.37% 3.91% 1.52% 4.23% 34.91% 1.17% 0.21% 1.01%
2026/09/08 13.43% 21.5% 1.53% 6.73% 4.34% 8.95% 4.19% 2.52% 0.56% 0.64%
2026/09/09 4.74% 21.79% 4.59% 3.36% 2.08% 5.32% 19.65% 3.05% 0.65% 16.17%
2026/09/10 11.78% 23.05% 14.21% 6.09% 2.67% 8.87% 2.41% 1.91% 1.23% 1.7%
2026/09/11 1.9% 3.67% 42.54% 2.64% 1.94% 2.35% 11.24% 1.23% 16.72% 7.51%
2026/09/12 7.18% 10.21% 26.02% 1.72% 2.9% 4.91% 16.59% 1.78% 14.43% 0.77%
2026/09/13 10.13% 8.71% 30.09% 2.98% 4.05% 5.74% 8.38% 1.4% 1.3% 0.46%
2026/09/14 7.74% 3.55% 48.78% 1.75% 3.07% 4.79% 1.53% 1.38% 0.81% 0.68%
2026/09/15 16.76% 14.27% 21.05% 0.39% 2.62% 6.45% 3.63% 1.79% 0.53% 1.46%
2026/09/16 10.62% 35.55% 7.68% 6.96% 1.84% 3.94% 2.24% 1.48% 1.42% 0.35%
2026/09/17 16.9% 13.31% 21.18% 7.18% 3.74% 5.53% 1.54% 0.79% 3.35% 0.62%
2026/09/18 11.46% 33.2% 12.41% 1.7% 3.74% 1.54% 13.64% 0.5% 0.02% 0.03%
2026/09/19 13.47% 54.57% 6.01% 4.47% 1.71% 2.14% 0.96% 0.59% 0.12% 0.42%
2026/09/20 15.51% 19.22% 20.08% 3.32% 2.69% 3.82% 16.24% 1.26% 0.53% 0.62%
2026/09/21 24.72% 12.17% 7.84% 8.59% 3.27% 4.57% 2.73% 5.97% 0.02% 0.11%
2026/09/22 13.92% 6.76% 10.63% 3.69% 1.93% 4.25% 24.52% 8.59% 9.2% 1.03%
2026/09/23 18.02% 16.78% 10.7% 6.24% 1.63% 3.26% 5.49% 8.01% 10.01% 0.92%
2026/09/24 19.74% 20.13% 6.18% 5.42% 2.28% 4.02% 14.27% 4.59% 0.53% 0.48%
2026/09/25 24.4% 9.26% 11.2% 3.6% 3.23% 4.51% 4.74% 3.32% 0% 1.73%
2026/09/26 24.35% 3.73% 27.25% 5.4% 1.76% 1.02% 6.19% 2.78% 9.41% 0.87%
2026/09/27 17.57% 22.92% 1.69% 4.69% 2.49% 3.55% 14.82% 2.08% 8.08% 4.88%
2026/09/28 24.81% 12.94% 13.08% 3.73% 3.35% 5.47% 2.74% 5.32% 0.17% 6.03%
2026/09/29 29.79% 2.13% 0.52% 11.46% 3.94% 9.38% 3.53% 3.22% 2.36% 2.14%
2026/09/30 21.15% 15.52% 11.91% 8.74% 4.48% 3.58% 3.3% 1.46% 0.53% 0.09%
  • starlink.com
  • uswitch.com
  • g.network
  • forbes.com
  • cablemonkey.co.uk
  • nordvpn.com
  • vodafone.co.uk
  • three.co.uk
  • which.co.uk
  • youfibre.com

Copyright © Adthena. All rights reserved.

Starlink’s impression share fluctuated, peaking at 29.79% on September 29. Uswitch saw a high of 54.57% on September 19. G.network’s share peaked at 48.78% on September 14. Forbes, Cablemonkey, and others had lower, varied shares.

Campaign Efficiency

Google Text Ad Copy Insights & Creative Trends for UK Telecommunications Internet of Things

Ever wondered how your rivals’ ads are doing? Here we can see the top-performing ads in the industry over the last month.

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Google Text Ad Copy Insights & Creative Trends for UK Telecommunications Internet of Things - Last month
  1. 1
    Ultrafast Speed for Busy Homes https://www.g.network

    No Copper. No Compromises — Experience 100% full fibre up to 1Gb. Fast, reliable, connectivity for London homes.

  2. 2
    Test Your Broadband Speed Now https://www.uswitch.com › broadband › speedtest

    Check My Broadband Speed — Run a free broadband speed test to check your internet speed in seconds! Compare All Providers.

  3. 3
    Check Your Internet Speed - Test Your WiFi Speed https://www.vodafone.co.uk

    Vodafone full fibre is cheaper on average than major providers. Check availability now

  4. 4
    Test Your Internet Speed https://www.which.co.uk

    Free Internet Speed Test — Find out if you're getting the superfast or ultrafast fibre your provider promised. Find Which? Best Buys. Find Which? Don't Buys. Honest & Unbiased Reviews. Rigorous Product Testing.

  5. 5
    YouFibre | Ultra-Fast Full Fibre Broadband https://www.youfibre.com

    Fair full fibre broadband. Free setup & installation. No in-contract price rises.

Copyright © Adthena. All rights reserved.

In the competitive landscape of Google PPC, G.Network stands out with its promise of “Ultrafast Speed for Busy Homes,” emphasizing a no-compromise, full-fibre experience. Meanwhile, Uswitch and Vodafone focus on empowering users with speed tests, highlighting transparency and cost-effectiveness. Which? offers unbiased reviews, while YouFibre promotes fair pricing and free installation, appealing to cost-conscious consumers.

Frequently Asked Questions

Customer Success Stories

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Get the full picture

See this data specific to your brand performance

The data on this page is just a sample of the billions of data points we hold at Adthena. The insights generated by Ask Arlo, leverage real-time GenAI to answer questions about your search data.

Our search consultants can introduce you to Whole Market View data that is specific to your organization, based on the size of the relevant search term and competitor universe, and the locations that you need monitoring.

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